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62\nCustom floodlight variable 63\nCustom floodlight variable 64\nCustom floodlight variable 65\nCustom floodlight variable 66\nCustom floodlight variable 67\nCustom floodlight variable 68\nCustom floodlight variable 69\nCustom floodlight variable 70\nCustom floodlight variable 71\nCustom floodlight variable 72\nCustom floodlight variable 73\nCustom floodlight variable 74\nCustom floodlight variable 75\nCustom floodlight variable 76\nCustom floodlight variable 77\nCustom floodlight variable 78\nCustom floodlight variable 79\nCustom floodlight variable 80\nCustom floodlight variable 81\nCustom floodlight variable 82\nCustom floodlight variable 83\nCustom floodlight variable 84\nCustom floodlight variable 85\nCustom floodlight variable 86\nCustom floodlight variable 87\nCustom floodlight variable 88\nCustom floodlight variable 89\nCustom floodlight variable 90\nCustom floodlight variable 91\nCustom floodlight variable 92\nCustom floodlight variable 93\nCustom floodlight variable 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incremental click reach\nUnique reach: incremental impression reach\nUnique reach: incremental total reach\nUnique reach: incremental viewable impression reach\nUnique reach: total reach (co-viewed)\nUnique reach: viewable impression reach\nHtml5 impressions\nActive view: viewable impression cookie reach\nProvisional impressions\nCookie reach: average impression frequency\nCookie reach: click reach\nCookie reach: impression reach\nCookie reach: incremental click reach\nCookie reach: incremental impression reach\nCookie reach: incremental total reach\nCookie reach: total reach\nSocial engagement rate\nFollows\nTwitter leads generated\nLikes\nTwitter offers accepted\nOther social interactions\nReplies\nShares (external)\nShares (internal)\nTotal social engagements\nTwitter app install clicks\nTwitter buy now clicks\nTwitter buy now purchases\nTwitter url clicks\nTwitter: video 100% in view for 3 seconds\nTwitter: video 50% in view for 2 seconds","gk0mo5s48khe6q1tpfcb47q7",[],[5334],{"id":325,"slug":1029,"title":1030,"description":1031,"createdAt":1032,"updatedAt":1033,"publishedAt":1034,"options_header":1035,"options_header_is_centered":33,"most_popular":33,"button_label":317,"source_credits":1036,"source_credits_tooltip":33,"order":325,"button_link":1037,"documentId":1038,"costs":5335,"options":5336},{"id":14,"eur_monthly":33,"eur_annually":33,"usd_monthly":33,"usd_annually":33,"custom_text":1036,"custom_text_usd":33,"custom_text_eur":33},[5337,5338,5339,5340,5341],{"id":84,"title":1042,"opens_modal":34},{"id":80,"title":1044,"opens_modal":33},{"id":88,"title":1046,"opens_modal":33},{"id":92,"title":1048,"opens_modal":33},{"id":112,"title":1050,"opens_modal":33},[5343],{"id":115,"slug":1074,"title":1075,"description":1076,"options_header":1077,"options_header_is_centered":33,"most_popular":33,"button_label":317,"source_credits":33,"source_credits_tooltip":33,"order":325,"button_link":1037,"createdAt":1078,"updatedAt":1079,"publishedAt":1080,"documentId":1081,"costs":5344,"options":5345},{"id":463,"eur_monthly":33,"eur_annually":33,"usd_monthly":33,"usd_annually":33,"custom_text":1036,"custom_text_usd":33,"custom_text_eur":33},[5346,5347,5348,5349,5350],{"id":714,"title":1042,"opens_modal":34},{"id":738,"title":1086,"opens_modal":33},{"id":781,"title":1088,"opens_modal":33},{"id":780,"title":1090,"opens_modal":33},{"id":1092,"title":1093,"opens_modal":33},{"id":159,"title":5352,"createdAt":5353,"updatedAt":5354,"publishedAt":5355,"new":17,"beta":17,"coming_soon":17,"documentId":5356,"icon":5357,"link":5367,"integration_categories":5370,"integration_metrics":5372,"plans":5539,"plans_v2":5565,"etl_integration":5582},"Google 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id=\"what-is-a-tiktok-reporting-tool\">What is a TikTok reporting tool?\u003C/h2>\u003Cp>A TikTok reporting tool collects, organizes, and presents your TikTok Ads and organic data in one platform, one report.\u003C/p>\u003Cp>Instead of switching between TikTok Ads Manager, native TikTok analytics, and separate spreadsheets for each client, you get one connected view that tells the full story of how your TikTok campaigns are performing. \u003C/p>\u003Cp>\u003Ca href=\"https://ads.tiktok.com/business/en/blog/discovery-search-brands-break-through\" target=\"_blank\" rel=\"noopener noreferrer\">61% of TikTok users\u003C/a> discover new brands and products on the platform - 1.5x more than other platform users. If your clients are running TikTok ads, that reach is real. And a TikTok reporting tool makes sure you can prove it.\u003C/p>\u003Cp>A good TikTok reporting tool does the heavy lifting for you:\u003C/p>\u003Cul>\u003Cli>\u003Cstrong>Connects directly\u003C/strong> to TikTok Ads and organic data via a native API integration\u003C/li>\u003Cli>\u003Cstrong>Pulls data\u003C/strong> from TikTok and other marketing channels for a cross-channel view\u003C/li>\u003Cli>\u003Cstrong>Standardizes metrics\u003C/strong> across platforms so you're comparing like for like\u003C/li>\u003Cli>\u003Cstrong>Presents performance\u003C/strong> in a way clients can understand without a walkthrough\u003C/li>\u003Cli>\u003Cstrong>Let's you brand\u003C/strong> every report to match your agency or your client's identity\u003C/li>\u003C/ul>\u003Cp>And with \u003Ca href=\"/whatagraph-iq\">Whatagraph IQ\u003C/a>, you can take this process even further. Rather than spending hours manually drafting reports, it helps to:\u003C/p>\u003Cul>\u003Cli>\u003Cstrong>Create reports in seconds:\u003C/strong> Simply type in the type of report you need, and IQ builds the full report for you - widgets, tabs, metrics, all included.\u003C/li>\u003Cli>\u003Cstrong>Brand reports: \u003C/strong>Upload an image or explain how you want to style your report. IQ generates a matching report with fonts, HEX codes, and colors.\u003C/li>\u003Cli>\u003Cstrong>Explain performance: Ask \u003C/strong>IQ to write a performance summary based on your actual data. Drag and drop it easily into your reports.\u003C/li>\u003Cli>\u003Cstrong>Get quick insights:\u003C/strong> Ask IQ questions about your data, such as \u003Ci>“Is TikTok CTR improving month over month?”\u003C/i>\u003C/li>\u003C/ul>\u003Cp>\u003Cstrong>Whatagraph has also launched an MCP that lets you connect your data to Claude or ChatGPT and analyze your data there.\u003C/strong>\u003C/p>\u003Cfigure class=\"media\">\u003Cdiv data-oembed-url=\"https://www.youtube.com/watch?v=Wi_mj76sTN0\">\u003Cdiv style=\"position: relative; padding-bottom: 100%; height: 0; padding-bottom: 56.2493%;\">\u003Ciframe src=\"https://www.youtube.com/embed/Wi_mj76sTN0\" style=\"position: absolute; width: 100%; height: 100%; top: 0; left: 0;\" frameborder=\"0\" allow=\"autoplay; encrypted-media\" allowfullscreen=\"\">\u003C/iframe>\u003C/div>\u003C/div>\u003C/figure>\u003Cp> \u003C/p>\u003Cp>The time saving achieved by automated reporting is real. \u003Ca href=\"/case-studies/swash-labs\">Swash Labs\u003C/a>, an agency serving 36 clients, was previously spending 40 hours/month on reporting. 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We're now able to spend more time analyzing rather than cleaning data thanks to the connected sources.\n\n              \u003Cfooter class=\"text-right font-bold !mt-3 text-wrap-balance not-italic [&_a]:font-bold\">\n                \n              \u003C/footer>\n            \u003C/div>\n          \u003C/div>\n        \u003C/blockquote>\u003C/p>\u003Ch2 id=\"what-to-include-in-a-tiktok-report-for-clients\">What to include in a TikTok report for clients?\u003C/h2>\u003Cp>A strong TikTok performance report gives clients a clear view of what their budget is doing - from ad spend and reach to video performance and audience demographics. \u003C/p>\u003Cp>Here's how to structure it using our \u003Ca href=\"/templates/tiktok-ads-report\">TikTok Ads report template\u003C/a>, broken down section by section.\u003C/p>\u003Ch3 id=\"performance-summary\">1. Performance Summary\u003C/h3>\u003Cp>\u003Cimg src=\"https://media.whatagraph.com/Tik_Tok_ads_report_template_summary_4774a52bfd.png\" srcset=\"https://media.whatagraph.com/Tik_Tok_ads_report_template_summary_4774a52bfd.png?width=350 350w, https://media.whatagraph.com/Tik_Tok_ads_report_template_summary_4774a52bfd.png?width=700 700w, https://media.whatagraph.com/Tik_Tok_ads_report_template_summary_4774a52bfd.png?width=420 440w, https://media.whatagraph.com/Tik_Tok_ads_report_template_summary_4774a52bfd.png?width=840 880w, https://media.whatagraph.com/Tik_Tok_ads_report_template_summary_4774a52bfd.png?width=768 768w, https://media.whatagraph.com/Tik_Tok_ads_report_template_summary_4774a52bfd.png?width=1536 1536w, https://media.whatagraph.com/Tik_Tok_ads_report_template_summary_4774a52bfd.png?width=992 992w, https://media.whatagraph.com/Tik_Tok_ads_report_template_summary_4774a52bfd.png?width=1984 1984w, https://media.whatagraph.com/Tik_Tok_ads_report_template_summary_4774a52bfd.png?width=600 1200w, https://media.whatagraph.com/Tik_Tok_ads_report_template_summary_4774a52bfd.png?width=1200 2400w, https://media.whatagraph.com/Tik_Tok_ads_report_template_summary_4774a52bfd.png?width=720 1440w, https://media.whatagraph.com/Tik_Tok_ads_report_template_summary_4774a52bfd.png?width=1440 2880w\" sizes=\"(max-width: 350px) 350px, (max-width: 440px) 440px, (max-width: 768px) 768px, (max-width: 992px) 992px, (max-width: 1200px) 1200px, (min-resolution: 192dpi) and (max-width: 350px) 700px, (min-resolution: 192dpi) and (max-width: 420px) 840px, (min-resolution: 192dpi) and (max-width: 768px) 1536px, (min-resolution: 192dpi) and (max-width: 992px) 1984px, (min-resolution: 192dpi) and (max-width: 1200px) 2400px, (min-resolution: 192dpi) 2880px, 1440px\" loading=\"lazy\" fetchpriority=\"auto\" decoding=\"async\" alt=\"TikTok Ads Report Template - A report with key metrics about TikTok ads performance.\">\u003C/p>\u003Cp>Open the report with a plain-language overview of how TikTok campaigns performed during the reporting period.\u003C/p>\u003Cp>Include:\u003C/p>\u003Cul>\u003Cli>A goal widget tracking KPI progress against targets - impressions, clicks, conversions, and engagement\u003C/li>\u003Cli>A top-line metrics list showing results for the period, such as \"last 30 days\"\u003C/li>\u003Cli>Text widgets for written insights, recommendations, and next steps\u003C/li>\u003C/ul>\u003Cp>When it comes to what goes in this section, less is more. As \u003Ca href=\"https://www.linkedin.com/in/elizabeth-greene-junglr\" target=\"_blank\" rel=\"noopener noreferrer\">Elizabeth Greene\u003C/a>, Co-Founder of Junglr, puts it: \u003C/p>\u003Cp>\u003Cblockquote class=\"quote quote--variant-2 py-6 px-6 !my-2 rounded-2xl !max-w-full md:text-lg lg:text-xl text-base-dark\">\n          \u003Cdiv class=\"flex gap-4\">\n            \u003Cdiv class=\"\">\n              \u003Csvg\n                xmlns=\"http://www.w3.org/2000/svg\"\n                width=\"28\"\n                height=\"26\"\n                viewBox=\"0 0 28 26\"\n                fill=\"none\"\n              >\n                \u003Cpath\n                  opacity=\"0.15\"\n                  d=\"M10.5428 4.65271C8.26599 5.08169 6.66559 6.73158 5.74165 9.60241C5.27967 11.0213 5.04869 12.4237 5.04869 13.8096C5.04869 13.9746 5.04869 14.1231 5.04869 14.2551C5.08169 14.3541 5.11468 14.6016 5.14768 14.9976H10.5428V25.7879H0V15.839C0 10.9553 0.97344 7.19356 2.92032 4.55372C4.8672 1.91388 7.40804 0.395976 10.5428 0V4.65271ZM27.2233 4.65271C25.4084 4.94969 24.0225 5.97263 23.0656 7.72152C22.1416 9.47042 21.6797 11.4833 21.6797 13.7602C21.6797 13.9581 21.6797 14.1561 21.6797 14.3541C21.7127 14.5521 21.7622 14.7666 21.8282 14.9976H27.2233V25.7879H16.631V15.839C16.631 11.9123 17.4559 8.41448 19.1058 5.34567C20.7557 2.24386 23.4616 0.461971 27.2233 0V4.65271Z\"\n                  fill=\"#7171F2\"\n                />\n              \u003C/svg>\n            \u003C/div>\n            \u003Cdiv class=\"italic\">\n              A dashboard with 27 million different metrics is often unhelpful or confusing. What I've focused on instead is identifying the few core KPIs that help us quickly spot when something is going wrong in an account - because I want to catch negative trends as early as possible.\n\n              \u003Cfooter class=\"text-right font-bold !mt-3 text-wrap-balance not-italic [&_a]:font-bold\">\n                \n              \u003C/footer>\n            \u003C/div>\n          \u003C/div>\n        \u003C/blockquote>\u003C/p>\u003Cp>This is also where Whatagraph IQ earns its place. Rather than writing performance summaries from scratch after every reporting cycle, you can ask IQ to generate them based on the actual data already in your report. \u003C/p>\u003Cp>Write a custom prompt, such as:\u003C/p>\u003Cul>\u003Cli>\u003Ci>\"Summarize TikTok campaign performance for a client meeting.\" \u003C/i>\u003C/li>\u003Cli>\u003Ci>\"Compare TikTok and Instagram performance for all my clients.\"\u003C/i>\u003C/li>\u003Cli>\u003Ci>\"Write a client-facing summary of our TikTok campaign results.”\u003C/i>\u003C/li>\u003C/ul>\u003Cp>IQ produces a client-ready recap in seconds - in any of 18 languages.\u003C/p>\u003Cp>Because IQ reads directly from your report data, there are no inaccuracies. Edit the output as much as you need to match your agency's tone, then send it straight to your client.\u003C/p>\u003Ch3 id=\"performance-overview\">2. Performance Overview\u003C/h3>\u003Cfigure class=\"image\">\u003Cimg src=\"https://media.whatagraph.com/Tik_Tok_ads_report_template_performance_overview_5754187fbd.png\" srcset=\"https://media.whatagraph.com/Tik_Tok_ads_report_template_performance_overview_5754187fbd.png?width=350 350w, https://media.whatagraph.com/Tik_Tok_ads_report_template_performance_overview_5754187fbd.png?width=700 700w, https://media.whatagraph.com/Tik_Tok_ads_report_template_performance_overview_5754187fbd.png?width=420 440w, https://media.whatagraph.com/Tik_Tok_ads_report_template_performance_overview_5754187fbd.png?width=840 880w, https://media.whatagraph.com/Tik_Tok_ads_report_template_performance_overview_5754187fbd.png?width=768 768w, https://media.whatagraph.com/Tik_Tok_ads_report_template_performance_overview_5754187fbd.png?width=1536 1536w, https://media.whatagraph.com/Tik_Tok_ads_report_template_performance_overview_5754187fbd.png?width=992 992w, https://media.whatagraph.com/Tik_Tok_ads_report_template_performance_overview_5754187fbd.png?width=1984 1984w, https://media.whatagraph.com/Tik_Tok_ads_report_template_performance_overview_5754187fbd.png?width=600 1200w, https://media.whatagraph.com/Tik_Tok_ads_report_template_performance_overview_5754187fbd.png?width=1200 2400w, https://media.whatagraph.com/Tik_Tok_ads_report_template_performance_overview_5754187fbd.png?width=720 1440w, https://media.whatagraph.com/Tik_Tok_ads_report_template_performance_overview_5754187fbd.png?width=1440 2880w\" sizes=\"(max-width: 350px) 350px, (max-width: 440px) 440px, (max-width: 768px) 768px, (max-width: 992px) 992px, (max-width: 1200px) 1200px, (min-resolution: 192dpi) and (max-width: 350px) 700px, (min-resolution: 192dpi) and (max-width: 420px) 840px, (min-resolution: 192dpi) and (max-width: 768px) 1536px, (min-resolution: 192dpi) and (max-width: 992px) 1984px, (min-resolution: 192dpi) and (max-width: 1200px) 2400px, (min-resolution: 192dpi) 2880px, 1440px\" loading=\"lazy\" fetchpriority=\"auto\" decoding=\"async\" alt=\"TikTok Ads Report Template - A dashboard showing performance metrics for TikTok ads.\">\u003C/figure>\u003Cp>This section gives clients a fast, visual read of your most critical TikTok Ads KPIs.\u003C/p>\u003Cp>Display single-value widgets for:\u003C/p>\u003Cul>\u003Cli>Total ad spend\u003C/li>\u003Cli>Impressions\u003C/li>\u003Cli>CTR\u003C/li>\u003Cli>CPC\u003C/li>\u003Cli>CPM\u003C/li>\u003Cli>Conversion rate\u003C/li>\u003Cli>Clicks\u003C/li>\u003C/ul>\u003Cp>Compare each metric against the previous period so clients can see at a glance whether performance is trending up or down.\u003C/p>\u003Cp>Back these up with trend line charts showing how key metrics moved over the reporting window. This turns a table of numbers into a story - one that's easy to follow even for clients with no ads background.\u003C/p>\u003Ch3 id=\"paid-engagement\">3. Paid Engagement\u003C/h3>\u003Cp>Dedicated to paid TikTok Ads, this section breaks down exactly how audiences are interacting with your ads.\u003C/p>\u003Cp>Include single-value widgets for:\u003C/p>\u003Cul>\u003Cli>Paid likes\u003C/li>\u003Cli>Paid comments\u003C/li>\u003Cli>Paid shares\u003C/li>\u003Cli>Paid follows\u003C/li>\u003C/ul>\u003Cp>Back these up with two trend charts:\u003C/p>\u003Cp>\u003Cstrong>1.\u003C/strong> A paid engagement trend that tracks likes, comments, shares, and follows over time on a single chart\u003C/p>\u003Cp>\u003Cstrong>2.\u003C/strong> And, a total engagement trend that shows combined engagement as a single line. \u003C/p>\u003Cp>Together, these views make it easy to spot spikes, identify which engagement types are driving overall performance, and flag any drop-off that might signal creative fatigue.\u003C/p>\u003Ch3 id=\"reach-breakdown\">4. Reach Breakdown\u003C/h3>\u003Cfigure class=\"image\">\u003Cimg src=\"https://media.whatagraph.com/Tik_Tok_ads_report_template_reach_breakdown_7a1cb7eb08.png\" srcset=\"https://media.whatagraph.com/Tik_Tok_ads_report_template_reach_breakdown_7a1cb7eb08.png?width=350 350w, https://media.whatagraph.com/Tik_Tok_ads_report_template_reach_breakdown_7a1cb7eb08.png?width=700 700w, https://media.whatagraph.com/Tik_Tok_ads_report_template_reach_breakdown_7a1cb7eb08.png?width=420 440w, https://media.whatagraph.com/Tik_Tok_ads_report_template_reach_breakdown_7a1cb7eb08.png?width=840 880w, https://media.whatagraph.com/Tik_Tok_ads_report_template_reach_breakdown_7a1cb7eb08.png?width=768 768w, https://media.whatagraph.com/Tik_Tok_ads_report_template_reach_breakdown_7a1cb7eb08.png?width=1536 1536w, https://media.whatagraph.com/Tik_Tok_ads_report_template_reach_breakdown_7a1cb7eb08.png?width=992 992w, https://media.whatagraph.com/Tik_Tok_ads_report_template_reach_breakdown_7a1cb7eb08.png?width=1984 1984w, https://media.whatagraph.com/Tik_Tok_ads_report_template_reach_breakdown_7a1cb7eb08.png?width=600 1200w, https://media.whatagraph.com/Tik_Tok_ads_report_template_reach_breakdown_7a1cb7eb08.png?width=1200 2400w, https://media.whatagraph.com/Tik_Tok_ads_report_template_reach_breakdown_7a1cb7eb08.png?width=720 1440w, https://media.whatagraph.com/Tik_Tok_ads_report_template_reach_breakdown_7a1cb7eb08.png?width=1440 2880w\" sizes=\"(max-width: 350px) 350px, (max-width: 440px) 440px, (max-width: 768px) 768px, (max-width: 992px) 992px, (max-width: 1200px) 1200px, (min-resolution: 192dpi) and (max-width: 350px) 700px, (min-resolution: 192dpi) and (max-width: 420px) 840px, (min-resolution: 192dpi) and (max-width: 768px) 1536px, (min-resolution: 192dpi) and (max-width: 992px) 1984px, (min-resolution: 192dpi) and (max-width: 1200px) 2400px, (min-resolution: 192dpi) 2880px, 1440px\" loading=\"lazy\" fetchpriority=\"auto\" decoding=\"async\" alt=\"Reach Breakdown - Dashboard with charts tracking reach, results, and costs over time.\">\u003C/figure>\u003Cp>This section answers a question every client asks: how many people are the TikTok campaigns actually reaching?\u003C/p>\u003Cp>Include these key metrics:\u003C/p>\u003Cul>\u003Cli>Total reach\u003C/li>\u003Cli>Profile visits, and \u003C/li>\u003Cli>Cost per 1,000 people reached\u003C/li>\u003Cli>Result rate\u003C/li>\u003C/ul>\u003Cp>Then show how reach has trended over time and layer in a reach vs. cost comparison chart, so clients can see whether their budget is working efficiently or whether there's room to stretch further.\u003C/p>\u003Ch3 id=\"campaign-and-ad-performance\">5. Campaign and Ad Performance\u003C/h3>\u003Cfigure class=\"image\">\u003Cimg src=\"https://media.whatagraph.com/Tik_Tok_ads_report_template_campaign_and_ad_performance_6baceabdfa.png\" srcset=\"https://media.whatagraph.com/Tik_Tok_ads_report_template_campaign_and_ad_performance_6baceabdfa.png?width=350 350w, https://media.whatagraph.com/Tik_Tok_ads_report_template_campaign_and_ad_performance_6baceabdfa.png?width=700 700w, https://media.whatagraph.com/Tik_Tok_ads_report_template_campaign_and_ad_performance_6baceabdfa.png?width=420 440w, https://media.whatagraph.com/Tik_Tok_ads_report_template_campaign_and_ad_performance_6baceabdfa.png?width=840 880w, https://media.whatagraph.com/Tik_Tok_ads_report_template_campaign_and_ad_performance_6baceabdfa.png?width=768 768w, https://media.whatagraph.com/Tik_Tok_ads_report_template_campaign_and_ad_performance_6baceabdfa.png?width=1536 1536w, https://media.whatagraph.com/Tik_Tok_ads_report_template_campaign_and_ad_performance_6baceabdfa.png?width=992 992w, https://media.whatagraph.com/Tik_Tok_ads_report_template_campaign_and_ad_performance_6baceabdfa.png?width=1984 1984w, https://media.whatagraph.com/Tik_Tok_ads_report_template_campaign_and_ad_performance_6baceabdfa.png?width=600 1200w, https://media.whatagraph.com/Tik_Tok_ads_report_template_campaign_and_ad_performance_6baceabdfa.png?width=1200 2400w, https://media.whatagraph.com/Tik_Tok_ads_report_template_campaign_and_ad_performance_6baceabdfa.png?width=720 1440w, https://media.whatagraph.com/Tik_Tok_ads_report_template_campaign_and_ad_performance_6baceabdfa.png?width=1440 2880w\" sizes=\"(max-width: 350px) 350px, (max-width: 440px) 440px, (max-width: 768px) 768px, (max-width: 992px) 992px, (max-width: 1200px) 1200px, (min-resolution: 192dpi) and (max-width: 350px) 700px, (min-resolution: 192dpi) and (max-width: 420px) 840px, (min-resolution: 192dpi) and (max-width: 768px) 1536px, (min-resolution: 192dpi) and (max-width: 992px) 1984px, (min-resolution: 192dpi) and (max-width: 1200px) 2400px, (min-resolution: 192dpi) 2880px, 1440px\" loading=\"lazy\" fetchpriority=\"auto\" decoding=\"async\" alt=\"TikTok Ads Report Template - Table with campaign and ad performance data.\">\u003C/figure>\u003Cp>This is where clients see which campaigns are pulling their weight and which need adjusting.\u003C/p>\u003Cp>Include a campaign performance breakdown table showing these metrics by campaign:\u003C/p>\u003Cul>\u003Cli>Total cost\u003C/li>\u003Cli>Results\u003C/li>\u003Cli>Conversions\u003C/li>\u003Cli>Impressions\u003C/li>\u003Cli>CPM\u003C/li>\u003Cli>Clicks\u003C/li>\u003Cli>CPC\u003C/li>\u003Cli>CTR\u003C/li>\u003C/ul>\u003Cp>This gives a clean side-by-side comparison across all active campaigns without needing to log into TikTok Ads Manager.\u003C/p>\u003Ch3 id=\"viewsvideo-performance-breakdown\">6. Views/Video Performance Breakdown\u003C/h3>\u003Cfigure class=\"image\">\u003Cimg src=\"https://media.whatagraph.com/Tik_Tok_ads_report_template_views_breakdown_a1922414af.png\" srcset=\"https://media.whatagraph.com/Tik_Tok_ads_report_template_views_breakdown_a1922414af.png?width=350 350w, https://media.whatagraph.com/Tik_Tok_ads_report_template_views_breakdown_a1922414af.png?width=700 700w, https://media.whatagraph.com/Tik_Tok_ads_report_template_views_breakdown_a1922414af.png?width=420 440w, https://media.whatagraph.com/Tik_Tok_ads_report_template_views_breakdown_a1922414af.png?width=840 880w, https://media.whatagraph.com/Tik_Tok_ads_report_template_views_breakdown_a1922414af.png?width=768 768w, https://media.whatagraph.com/Tik_Tok_ads_report_template_views_breakdown_a1922414af.png?width=1536 1536w, https://media.whatagraph.com/Tik_Tok_ads_report_template_views_breakdown_a1922414af.png?width=992 992w, https://media.whatagraph.com/Tik_Tok_ads_report_template_views_breakdown_a1922414af.png?width=1984 1984w, https://media.whatagraph.com/Tik_Tok_ads_report_template_views_breakdown_a1922414af.png?width=600 1200w, https://media.whatagraph.com/Tik_Tok_ads_report_template_views_breakdown_a1922414af.png?width=1200 2400w, https://media.whatagraph.com/Tik_Tok_ads_report_template_views_breakdown_a1922414af.png?width=720 1440w, https://media.whatagraph.com/Tik_Tok_ads_report_template_views_breakdown_a1922414af.png?width=1440 2880w\" sizes=\"(max-width: 350px) 350px, (max-width: 440px) 440px, (max-width: 768px) 768px, (max-width: 992px) 992px, (max-width: 1200px) 1200px, (min-resolution: 192dpi) and (max-width: 350px) 700px, (min-resolution: 192dpi) and (max-width: 420px) 840px, (min-resolution: 192dpi) and (max-width: 768px) 1536px, (min-resolution: 192dpi) and (max-width: 992px) 1984px, (min-resolution: 192dpi) and (max-width: 1200px) 2400px, (min-resolution: 192dpi) 2880px, 1440px\" loading=\"lazy\" fetchpriority=\"auto\" decoding=\"async\" alt=\"TikTok Ads Report Template - A dashboard of various metrics with a red header.\">\u003C/figure>\u003Cp>Video performance metrics tell the story that click data alone cannot.\u003C/p>\u003Cp>In this section, show:\u003C/p>\u003Cul>\u003Cli>Total video views\u003C/li>\u003Cli>Video average watch time per video\u003C/li>\u003Cli>Video views at 25%, 50%, and 75% completion\u003C/li>\u003Cli>A trend chart showing how view metrics have moved over time\u003C/li>\u003Cli>Full video completions. \u003C/li>\u003C/ul>\u003Cp>These numbers reveal how far into your ads audiences are actually watching - a hook that loses viewers at the 25% mark tells a very different story than one that drives completions.\u003C/p>\u003Cp>Plus, include a top-performing ads carousel sorted by video views. This helps clients and creative teams understand which formats, lengths, and messages hold attention best.\u003C/p>\u003Ch3 id=\"engagement-breakdown\">7. Engagement Breakdown\u003C/h3>\u003Cfigure class=\"image\">\u003Cimg src=\"https://media.whatagraph.com/Tik_Tok_ads_report_template_engagement_breakdown_8ec7d766a6.png\" srcset=\"https://media.whatagraph.com/Tik_Tok_ads_report_template_engagement_breakdown_8ec7d766a6.png?width=350 350w, https://media.whatagraph.com/Tik_Tok_ads_report_template_engagement_breakdown_8ec7d766a6.png?width=700 700w, https://media.whatagraph.com/Tik_Tok_ads_report_template_engagement_breakdown_8ec7d766a6.png?width=420 440w, https://media.whatagraph.com/Tik_Tok_ads_report_template_engagement_breakdown_8ec7d766a6.png?width=840 880w, https://media.whatagraph.com/Tik_Tok_ads_report_template_engagement_breakdown_8ec7d766a6.png?width=768 768w, https://media.whatagraph.com/Tik_Tok_ads_report_template_engagement_breakdown_8ec7d766a6.png?width=1536 1536w, https://media.whatagraph.com/Tik_Tok_ads_report_template_engagement_breakdown_8ec7d766a6.png?width=992 992w, https://media.whatagraph.com/Tik_Tok_ads_report_template_engagement_breakdown_8ec7d766a6.png?width=1984 1984w, https://media.whatagraph.com/Tik_Tok_ads_report_template_engagement_breakdown_8ec7d766a6.png?width=600 1200w, https://media.whatagraph.com/Tik_Tok_ads_report_template_engagement_breakdown_8ec7d766a6.png?width=1200 2400w, https://media.whatagraph.com/Tik_Tok_ads_report_template_engagement_breakdown_8ec7d766a6.png?width=720 1440w, https://media.whatagraph.com/Tik_Tok_ads_report_template_engagement_breakdown_8ec7d766a6.png?width=1440 2880w\" sizes=\"(max-width: 350px) 350px, (max-width: 440px) 440px, (max-width: 768px) 768px, (max-width: 992px) 992px, (max-width: 1200px) 1200px, (min-resolution: 192dpi) and (max-width: 350px) 700px, (min-resolution: 192dpi) and (max-width: 420px) 840px, (min-resolution: 192dpi) and (max-width: 768px) 1536px, (min-resolution: 192dpi) and (max-width: 992px) 1984px, (min-resolution: 192dpi) and (max-width: 1200px) 2400px, (min-resolution: 192dpi) 2880px, 1440px\" loading=\"lazy\" fetchpriority=\"auto\" decoding=\"async\" alt=\"TikTok Ads Report Template - A dashboard displays engagement metrics with tables and pie charts.\">\u003C/figure>\u003Cp>Close the report with an audience-level view that connects performance back to the people behind the numbers.\u003C/p>\u003Cp>Include a demographic performance table breaking down:\u003C/p>\u003Cul>\u003Cli>Clicks\u003C/li>\u003Cli>CPC\u003C/li>\u003Cli>CTR\u003C/li>\u003Cli>Impressions\u003C/li>\u003Cli>Conversions\u003C/li>\u003Cli>Total cost\u003C/li>\u003Cli>Gender\u003C/li>\u003Cli>Age\u003C/li>\u003C/ul>\u003Cp>Back this up with a pie chart visualization, showing conversions and clicks by each gender and age group. \u003C/p>\u003Cp>This makes it easy to see at a glance which audience groups are engaging most and where targeting adjustments could improve efficiency.\u003C/p>\u003Ch2 id=\"how-to-create-tiktok-reports-with-whatagraphs-tiktok-reporting-software\">How to create TikTok reports with Whatagraph’s TikTok reporting software?\u003C/h2>\u003Cp>Building a TikTok report for clients shouldn't mean logging into five platforms, copying numbers into a slide deck, or spending half a day formatting charts that will be outdated by Monday.\u003C/p>\u003Cp>With Whatagraph's TikTok reporting software, you can go from raw data to a client-ready report in under 30 minutes.\u003C/p>\u003Cp>Here's how:\u003C/p>\u003Ch3 id=\"connect-your-tiktok-data\">1. Connect your TikTok data\u003C/h3>\u003Cp>Start by connecting TikTok and any other channels your clients run through Whatagraph's plug-and-play integrations.\u003C/p>\u003Cp>From your workspace, select TikTok Ads or TikTok Organic as a data source, authenticate with your login, and your data starts flowing in immediately. \u003C/p>\u003Cp>No developers, no third-party connectors, no manual exports. Setup takes minutes, not hours.\u003C/p>\u003Cp>You can also bring in data from Google Analytics, paid social platforms, or custom sources via Google Sheets or API connections - giving you a complete cross-channel picture in one place.\u003C/p>\u003Cp>Whatagraph supports 60+ integrations in total, including:\u003C/p>\u003Cul>\u003Cli>\u003Cstrong>Paid social:\u003C/strong> TikTok Ads, Meta Ads, LinkedIn Ads, Pinterest Ads, Snapchat Ads\u003C/li>\u003Cli>\u003Cstrong>Social:\u003C/strong> Instagram, Facebook, YouTube, TikTok\u003C/li>\u003Cli>\u003Cstrong>E-commerce:\u003C/strong> Shopify, BigCommerce, Magento\u003C/li>\u003Cli>\u003Cstrong>SEO and analytics:\u003C/strong> GA4, Semrush, Ahrefs, SE Ranking, Matomo\u003C/li>\u003Cli>\u003Cstrong>Email:\u003C/strong> Mailchimp, ActiveCampaign, Constant Contact\u003C/li>\u003C/ul>\u003Cfigure class=\"image\">\u003Cimg src=\"https://media.whatagraph.com/Connect_data_sources_Tik_Tok_reporting_tool_e9b62ae7c6.png\" srcset=\"https://media.whatagraph.com/Connect_data_sources_Tik_Tok_reporting_tool_e9b62ae7c6.png?width=350 350w, https://media.whatagraph.com/Connect_data_sources_Tik_Tok_reporting_tool_e9b62ae7c6.png?width=700 700w, https://media.whatagraph.com/Connect_data_sources_Tik_Tok_reporting_tool_e9b62ae7c6.png?width=420 440w, https://media.whatagraph.com/Connect_data_sources_Tik_Tok_reporting_tool_e9b62ae7c6.png?width=840 880w, https://media.whatagraph.com/Connect_data_sources_Tik_Tok_reporting_tool_e9b62ae7c6.png?width=768 768w, https://media.whatagraph.com/Connect_data_sources_Tik_Tok_reporting_tool_e9b62ae7c6.png?width=1536 1536w, https://media.whatagraph.com/Connect_data_sources_Tik_Tok_reporting_tool_e9b62ae7c6.png?width=992 992w, https://media.whatagraph.com/Connect_data_sources_Tik_Tok_reporting_tool_e9b62ae7c6.png?width=1984 1984w, https://media.whatagraph.com/Connect_data_sources_Tik_Tok_reporting_tool_e9b62ae7c6.png?width=600 1200w, https://media.whatagraph.com/Connect_data_sources_Tik_Tok_reporting_tool_e9b62ae7c6.png?width=1200 2400w, https://media.whatagraph.com/Connect_data_sources_Tik_Tok_reporting_tool_e9b62ae7c6.png?width=720 1440w, https://media.whatagraph.com/Connect_data_sources_Tik_Tok_reporting_tool_e9b62ae7c6.png?width=1440 2880w\" sizes=\"(max-width: 350px) 350px, (max-width: 440px) 440px, (max-width: 768px) 768px, (max-width: 992px) 992px, (max-width: 1200px) 1200px, (min-resolution: 192dpi) and (max-width: 350px) 700px, (min-resolution: 192dpi) and (max-width: 420px) 840px, (min-resolution: 192dpi) and (max-width: 768px) 1536px, (min-resolution: 192dpi) and (max-width: 992px) 1984px, (min-resolution: 192dpi) and (max-width: 1200px) 2400px, (min-resolution: 192dpi) 2880px, 1440px\" loading=\"lazy\" fetchpriority=\"auto\" decoding=\"async\" alt=\"Connect Data Sources - Multiple social media and marketing platform logos arranged in a grid.\">\u003C/figure>\u003Cp>Every integration is fully managed and built directly into Whatagraph - no middleware, no broken connectors, no data that doesn't match the source platform.\u003C/p>\u003Ch3 id=\"organize-and-blend-your-data\">2. Organize and blend your data\u003C/h3>\u003Cp>Once your sources are connected, clean things up before building. Standardize campaign naming, align currencies across accounts, and make sure your metrics are structured in a way that makes sense to your team and your clients.\u003C/p>\u003Cp>With Whatagraph, you can:\u003C/p>\u003Cul>\u003Cli>Group campaigns by channel, objective, geo, or audience\u003C/li>\u003Cli>Filter by platform, device, or custom segments\u003C/li>\u003Cli>Standardize metric naming across different ad accounts\u003C/li>\u003Cli>Blend TikTok Ads data with Meta, Google, and other channels into one unified view\u003C/li>\u003Cli>Organize reports by client, account manager, or region using tags and folders\u003C/li>\u003C/ul>\u003Cp>With Whatagraph IQ Dimensions, you skip the manual formula-building entirely. Just describe what you need, and AI handles the rest:\u003C/p>\u003Cul>\u003Cli>\u003Cstrong>Build blended metrics instantly.\u003C/strong> Tell IQ something like \u003Ci>\"combine TikTok Ads and Meta Ads spend into one total paid social cost,\"\u003C/i> and it creates the metric for you - no formulas needed.\u003C/li>\u003Cli>\u003Cstrong>Create custom metrics.\u003C/strong> Need blended ROAS across channels, or a TikTok-specific cost per video completion? IQ generates them in seconds.\u003C/li>\u003Cli>\u003Cstrong>Clean up messy campaign names.\u003C/strong> If your TikTok marketing campaigns are named inconsistently across TikTok accounts, tell IQ how to group them, and it creates a new dimension with consistent naming.\u003C/li>\u003Cli>\u003Cstrong>Normalize data at scale.\u003C/strong> Group by campaign objective, creative type, or any other dimension that fits your reporting structure - and reuse it across every client report.\u003C/li>\u003C/ul>\u003Cfigure class=\"image\">\u003Cimg src=\"https://media.whatagraph.com/IQ_dimensions_Tik_Tok_reporting_tool_9bb6f28131.png\" srcset=\"https://media.whatagraph.com/IQ_dimensions_Tik_Tok_reporting_tool_9bb6f28131.png?width=350 350w, https://media.whatagraph.com/IQ_dimensions_Tik_Tok_reporting_tool_9bb6f28131.png?width=700 700w, https://media.whatagraph.com/IQ_dimensions_Tik_Tok_reporting_tool_9bb6f28131.png?width=420 440w, https://media.whatagraph.com/IQ_dimensions_Tik_Tok_reporting_tool_9bb6f28131.png?width=840 880w, https://media.whatagraph.com/IQ_dimensions_Tik_Tok_reporting_tool_9bb6f28131.png?width=768 768w, https://media.whatagraph.com/IQ_dimensions_Tik_Tok_reporting_tool_9bb6f28131.png?width=1536 1536w, https://media.whatagraph.com/IQ_dimensions_Tik_Tok_reporting_tool_9bb6f28131.png?width=992 992w, https://media.whatagraph.com/IQ_dimensions_Tik_Tok_reporting_tool_9bb6f28131.png?width=1984 1984w, https://media.whatagraph.com/IQ_dimensions_Tik_Tok_reporting_tool_9bb6f28131.png?width=600 1200w, https://media.whatagraph.com/IQ_dimensions_Tik_Tok_reporting_tool_9bb6f28131.png?width=1200 2400w, https://media.whatagraph.com/IQ_dimensions_Tik_Tok_reporting_tool_9bb6f28131.png?width=720 1440w, https://media.whatagraph.com/IQ_dimensions_Tik_Tok_reporting_tool_9bb6f28131.png?width=1440 2880w\" sizes=\"(max-width: 350px) 350px, (max-width: 440px) 440px, (max-width: 768px) 768px, (max-width: 992px) 992px, (max-width: 1200px) 1200px, (min-resolution: 192dpi) and (max-width: 350px) 700px, (min-resolution: 192dpi) and (max-width: 420px) 840px, (min-resolution: 192dpi) and (max-width: 768px) 1536px, (min-resolution: 192dpi) and (max-width: 992px) 1984px, (min-resolution: 192dpi) and (max-width: 1200px) 2400px, (min-resolution: 192dpi) 2880px, 1440px\" loading=\"lazy\" fetchpriority=\"auto\" decoding=\"async\">\u003C/figure>\u003Ch3 id=\"build-and-brand-your-tiktok-report\">3. Build and brand your TikTok report\u003C/h3>\u003Cp>With Whatagraph IQ, putting together a client-ready TikTok report is no longer a manual exercise. Just describe what you need, and IQ builds the entire report for you - tabs, charts, KPI widgets, and layout included.\u003C/p>\u003Cul>\u003Cli>\u003Cstrong>Generate the full report with one prompt.\u003C/strong> Type what you want to see, and IQ assembles it in seconds - no dragging, no dropping, no starting from scratch.\u003C/li>\u003Cli>\u003Cstrong>Brand it automatically.\u003C/strong> Upload a client logo or describe the look you're going for, and IQ Themes applies the right colors, fonts, and styling across the entire report instantly.\u003C/li>\u003Cli>\u003Cstrong>Add written insights without the writing.\u003C/strong> IQ Summaries generate performance recaps based on the actual marketing data in your report. Edit the output however you like, then send it straight to your client.\u003C/li>\u003C/ul>\u003Cfigure class=\"image\">\u003Cimg src=\"https://media.whatagraph.com/white_labeling_Tik_Tok_reporting_tool_6dc43ce094.png\" srcset=\"https://media.whatagraph.com/white_labeling_Tik_Tok_reporting_tool_6dc43ce094.png?width=350 350w, https://media.whatagraph.com/white_labeling_Tik_Tok_reporting_tool_6dc43ce094.png?width=700 700w, https://media.whatagraph.com/white_labeling_Tik_Tok_reporting_tool_6dc43ce094.png?width=420 440w, https://media.whatagraph.com/white_labeling_Tik_Tok_reporting_tool_6dc43ce094.png?width=840 880w, https://media.whatagraph.com/white_labeling_Tik_Tok_reporting_tool_6dc43ce094.png?width=768 768w, https://media.whatagraph.com/white_labeling_Tik_Tok_reporting_tool_6dc43ce094.png?width=1536 1536w, https://media.whatagraph.com/white_labeling_Tik_Tok_reporting_tool_6dc43ce094.png?width=992 992w, https://media.whatagraph.com/white_labeling_Tik_Tok_reporting_tool_6dc43ce094.png?width=1984 1984w, https://media.whatagraph.com/white_labeling_Tik_Tok_reporting_tool_6dc43ce094.png?width=600 1200w, https://media.whatagraph.com/white_labeling_Tik_Tok_reporting_tool_6dc43ce094.png?width=1200 2400w, https://media.whatagraph.com/white_labeling_Tik_Tok_reporting_tool_6dc43ce094.png?width=720 1440w, https://media.whatagraph.com/white_labeling_Tik_Tok_reporting_tool_6dc43ce094.png?width=1440 2880w\" sizes=\"(max-width: 350px) 350px, (max-width: 440px) 440px, (max-width: 768px) 768px, (max-width: 992px) 992px, (max-width: 1200px) 1200px, (min-resolution: 192dpi) and (max-width: 350px) 700px, (min-resolution: 192dpi) and (max-width: 420px) 840px, (min-resolution: 192dpi) and (max-width: 768px) 1536px, (min-resolution: 192dpi) and (max-width: 992px) 1984px, (min-resolution: 192dpi) and (max-width: 1200px) 2400px, (min-resolution: 192dpi) 2880px, 1440px\" loading=\"lazy\" fetchpriority=\"auto\" decoding=\"async\" alt=\"white labeling - TikTok reporting tool.png\">\u003C/figure>\u003Cp>Prefer to build manually? Start from a blank canvas and drag and drop widgets onto your report. With every widget, you can:\u003C/p>\u003Cul>\u003Cli>Change the label, size, icons, and layout\u003C/li>\u003Cli>Apply custom formulas\u003C/li>\u003Cli>Match color schemes to your agency or client branding\u003C/li>\u003Cli>Set reporting periods, currencies, or hide sections as needed\u003C/li>\u003Cli>Rearrange rows, columns, and headers at any time\u003C/li>\u003C/ul>\u003Cp>\u003Cstrong>Pro tip:\u003C/strong> Save your finished report as a team template and reuse it across clients. Even better - use linked templates so you only edit the master version once, and every connected client report updates automatically.\u003C/p>\u003Ch3 id=\"monitor-tiktok-performance-across-all-clients\">4. Monitor TikTok performance across all clients\u003C/h3>\u003Cp>Want a live view of how all your TikTok campaigns are tracking, without opening individual reports? \u003C/p>\u003Cp>Build an internal dashboard in Whatagraph called an “\u003Ca href=\"/overview\">Overview\u003C/a>”.\u003C/p>\u003Cp>Use Overviews to:\u003C/p>\u003Cul>\u003Cli>\u003Cstrong>Track TikTok KPIs\u003C/strong> across all clients and campaigns in one place\u003C/li>\u003Cli>\u003Cstrong>Flag accounts\u003C/strong> where spend is high, but conversions are low\u003C/li>\u003Cli>\u003Cstrong>Monitor performance\u003C/strong> targets and spot issues before clients do\u003C/li>\u003Cli>\u003Cstrong>Set custom goals\u003C/strong> - like a target CPM or minimum ROAS - and see which accounts are hitting them\u003C/li>\u003C/ul>\u003Cfigure class=\"image\">\u003Cimg src=\"https://media.whatagraph.com/Overivew_Tik_Tok_reporting_tool_db623fc109.png\" srcset=\"https://media.whatagraph.com/Overivew_Tik_Tok_reporting_tool_db623fc109.png?width=350 350w, https://media.whatagraph.com/Overivew_Tik_Tok_reporting_tool_db623fc109.png?width=700 700w, https://media.whatagraph.com/Overivew_Tik_Tok_reporting_tool_db623fc109.png?width=420 440w, https://media.whatagraph.com/Overivew_Tik_Tok_reporting_tool_db623fc109.png?width=840 880w, https://media.whatagraph.com/Overivew_Tik_Tok_reporting_tool_db623fc109.png?width=768 768w, https://media.whatagraph.com/Overivew_Tik_Tok_reporting_tool_db623fc109.png?width=1536 1536w, https://media.whatagraph.com/Overivew_Tik_Tok_reporting_tool_db623fc109.png?width=992 992w, https://media.whatagraph.com/Overivew_Tik_Tok_reporting_tool_db623fc109.png?width=1984 1984w, https://media.whatagraph.com/Overivew_Tik_Tok_reporting_tool_db623fc109.png?width=600 1200w, https://media.whatagraph.com/Overivew_Tik_Tok_reporting_tool_db623fc109.png?width=1200 2400w, https://media.whatagraph.com/Overivew_Tik_Tok_reporting_tool_db623fc109.png?width=720 1440w, https://media.whatagraph.com/Overivew_Tik_Tok_reporting_tool_db623fc109.png?width=1440 2880w\" sizes=\"(max-width: 350px) 350px, (max-width: 440px) 440px, (max-width: 768px) 768px, (max-width: 992px) 992px, (max-width: 1200px) 1200px, (min-resolution: 192dpi) and (max-width: 350px) 700px, (min-resolution: 192dpi) and (max-width: 420px) 840px, (min-resolution: 192dpi) and (max-width: 768px) 1536px, (min-resolution: 192dpi) and (max-width: 992px) 1984px, (min-resolution: 192dpi) and (max-width: 1200px) 2400px, (min-resolution: 192dpi) 2880px, 1440px\" loading=\"lazy\" fetchpriority=\"auto\" decoding=\"async\" alt=\"TikTok Reporting Tool - Table displaying campaign metrics like CPC, impressions, and spend.\">\u003C/figure>\u003Cp>This gives your whole team visibility into what's working across the portfolio, without anyone needing to dig through individual reports or log into TikTok Ads Manager.\u003C/p>\u003Ch3 id=\"use-ai-to-answer-questions-and-write-performance-recaps\">5. Use AI to answer questions and write performance recaps\u003C/h3>\u003Cp>Clients don't want to decode a page of charts on their own. They want to know what happened, why it matters, and what you're doing about it.\u003C/p>\u003Cp>Whatagraph IQ helps your team deliver that without spending hours writing:\u003C/p>\u003Cul>\u003Cli>\u003Cstrong>Generate TikTok campaign summaries\u003C/strong> based on any data source and time period\u003C/li>\u003Cli>\u003Cstrong>Choose short or long format\u003C/strong>, adjust tone, and edit before sending\u003C/li>\u003Cli>\u003Cstrong>Ask IQ Chat questions\u003C/strong> like \"show me which TikTok ads are driving the most conversions\" and get an instant answer in plain English\u003C/li>\u003C/ul>\u003Cfigure class=\"image\">\u003Cimg src=\"https://media.whatagraph.com/AI_summary_widget_Tik_Tok_reporting_tool_87441376c0.png\" srcset=\"https://media.whatagraph.com/AI_summary_widget_Tik_Tok_reporting_tool_87441376c0.png?width=350 350w, https://media.whatagraph.com/AI_summary_widget_Tik_Tok_reporting_tool_87441376c0.png?width=700 700w, https://media.whatagraph.com/AI_summary_widget_Tik_Tok_reporting_tool_87441376c0.png?width=420 440w, https://media.whatagraph.com/AI_summary_widget_Tik_Tok_reporting_tool_87441376c0.png?width=840 880w, https://media.whatagraph.com/AI_summary_widget_Tik_Tok_reporting_tool_87441376c0.png?width=768 768w, https://media.whatagraph.com/AI_summary_widget_Tik_Tok_reporting_tool_87441376c0.png?width=1536 1536w, https://media.whatagraph.com/AI_summary_widget_Tik_Tok_reporting_tool_87441376c0.png?width=992 992w, https://media.whatagraph.com/AI_summary_widget_Tik_Tok_reporting_tool_87441376c0.png?width=1984 1984w, https://media.whatagraph.com/AI_summary_widget_Tik_Tok_reporting_tool_87441376c0.png?width=600 1200w, https://media.whatagraph.com/AI_summary_widget_Tik_Tok_reporting_tool_87441376c0.png?width=1200 2400w, https://media.whatagraph.com/AI_summary_widget_Tik_Tok_reporting_tool_87441376c0.png?width=720 1440w, https://media.whatagraph.com/AI_summary_widget_Tik_Tok_reporting_tool_87441376c0.png?width=1440 2880w\" sizes=\"(max-width: 350px) 350px, (max-width: 440px) 440px, (max-width: 768px) 768px, (max-width: 992px) 992px, (max-width: 1200px) 1200px, (min-resolution: 192dpi) and (max-width: 350px) 700px, (min-resolution: 192dpi) and (max-width: 420px) 840px, (min-resolution: 192dpi) and (max-width: 768px) 1536px, (min-resolution: 192dpi) and (max-width: 992px) 1984px, (min-resolution: 192dpi) and (max-width: 1200px) 2400px, (min-resolution: 192dpi) 2880px, 1440px\" loading=\"lazy\" fetchpriority=\"auto\" decoding=\"async\" alt=\"AI Summary Widget - Text editor interface with formatting options and a summary paragraph.\">\u003C/figure>\u003Cp>You can also enable IQ Chat directly inside a shared client report, so clients can ask their own questions about the data and get answers on the spot - without emailing your team.\u003C/p>\u003Cp>As \u003Ca href=\"https://www.linkedin.com/in/larsmaat/\" target=\"_blank\" rel=\"noopener noreferrer\">Lars Maat\u003C/a>, Co-Founder of Maatwerk Online, shared after rolling out IQ Chat with his team: \u003C/p>\u003Cp>\u003Cblockquote class=\"quote quote--variant-3 py-6 px-6 !my-2 rounded-2xl !max-w-full md:text-lg lg:text-xl text-base-dark\">\n          \u003Cdiv class=\"flex gap-4\">\n            \u003Cdiv class=\"\">\n              \u003Csvg\n                xmlns=\"http://www.w3.org/2000/svg\"\n                width=\"28\"\n                height=\"26\"\n                viewBox=\"0 0 28 26\"\n                fill=\"none\"\n              >\n                \u003Cpath\n                  opacity=\"0.15\"\n                  d=\"M10.5428 4.65271C8.26599 5.08169 6.66559 6.73158 5.74165 9.60241C5.27967 11.0213 5.04869 12.4237 5.04869 13.8096C5.04869 13.9746 5.04869 14.1231 5.04869 14.2551C5.08169 14.3541 5.11468 14.6016 5.14768 14.9976H10.5428V25.7879H0V15.839C0 10.9553 0.97344 7.19356 2.92032 4.55372C4.8672 1.91388 7.40804 0.395976 10.5428 0V4.65271ZM27.2233 4.65271C25.4084 4.94969 24.0225 5.97263 23.0656 7.72152C22.1416 9.47042 21.6797 11.4833 21.6797 13.7602C21.6797 13.9581 21.6797 14.1561 21.6797 14.3541C21.7127 14.5521 21.7622 14.7666 21.8282 14.9976H27.2233V25.7879H16.631V15.839C16.631 11.9123 17.4559 8.41448 19.1058 5.34567C20.7557 2.24386 23.4616 0.461971 27.2233 0V4.65271Z\"\n                  fill=\"#F8AA52\"\n                />\n              \u003C/svg>\n            \u003C/div>\n            \u003Cdiv class=\"italic\">\n              Let's say you're in a client meeting and they ask a bunch of questions. Instead of saying 'let me get back to you,' you can just ask the AI chatbot and get the numbers right away. That's really amazing.\n\n              \u003Cfooter class=\"text-right font-bold !mt-3 text-wrap-balance not-italic [&_a]:font-bold\">\n                \n              \u003C/footer>\n            \u003C/div>\n          \u003C/div>\n        \u003C/blockquote>\u003C/p>\u003Cfigure class=\"image\">\u003Cimg src=\"https://media.whatagraph.com/IQ_chat_widget_Tik_Tok_reporting_tool_43b27ca90f.png\" srcset=\"https://media.whatagraph.com/IQ_chat_widget_Tik_Tok_reporting_tool_43b27ca90f.png?width=350 350w, https://media.whatagraph.com/IQ_chat_widget_Tik_Tok_reporting_tool_43b27ca90f.png?width=700 700w, https://media.whatagraph.com/IQ_chat_widget_Tik_Tok_reporting_tool_43b27ca90f.png?width=420 440w, https://media.whatagraph.com/IQ_chat_widget_Tik_Tok_reporting_tool_43b27ca90f.png?width=840 880w, https://media.whatagraph.com/IQ_chat_widget_Tik_Tok_reporting_tool_43b27ca90f.png?width=768 768w, https://media.whatagraph.com/IQ_chat_widget_Tik_Tok_reporting_tool_43b27ca90f.png?width=1536 1536w, https://media.whatagraph.com/IQ_chat_widget_Tik_Tok_reporting_tool_43b27ca90f.png?width=992 992w, https://media.whatagraph.com/IQ_chat_widget_Tik_Tok_reporting_tool_43b27ca90f.png?width=1984 1984w, https://media.whatagraph.com/IQ_chat_widget_Tik_Tok_reporting_tool_43b27ca90f.png?width=600 1200w, https://media.whatagraph.com/IQ_chat_widget_Tik_Tok_reporting_tool_43b27ca90f.png?width=1200 2400w, https://media.whatagraph.com/IQ_chat_widget_Tik_Tok_reporting_tool_43b27ca90f.png?width=720 1440w, https://media.whatagraph.com/IQ_chat_widget_Tik_Tok_reporting_tool_43b27ca90f.png?width=1440 2880w\" sizes=\"(max-width: 350px) 350px, (max-width: 440px) 440px, (max-width: 768px) 768px, (max-width: 992px) 992px, (max-width: 1200px) 1200px, (min-resolution: 192dpi) and (max-width: 350px) 700px, (min-resolution: 192dpi) and (max-width: 420px) 840px, (min-resolution: 192dpi) and (max-width: 768px) 1536px, (min-resolution: 192dpi) and (max-width: 992px) 1984px, (min-resolution: 192dpi) and (max-width: 1200px) 2400px, (min-resolution: 192dpi) 2880px, 1440px\" loading=\"lazy\" fetchpriority=\"auto\" decoding=\"async\">\u003C/figure>\u003Ch3 id=\"share-your-tiktok-report\">6. Share your TikTok report\u003C/h3>\u003Cp>Once the report is ready, choose how you want to deliver it:\u003C/p>\u003Cul>\u003Cli>\u003Cstrong>Automated email delivery:\u003C/strong> Schedule reports to send on a specific date, time, and cadence - weekly, monthly, or quarterly\u003C/li>\u003Cli>\u003Cstrong>Slack delivery:\u003C/strong> Send reports directly to a client or internal Slack channel on your chosen schedule\u003C/li>\u003Cli>\u003Cstrong>Live links:\u003C/strong> Share a link that updates in real time - clients can check performance any time without logging into anything\u003C/li>\u003Cli>\u003Cstrong>PDF or CSV export:\u003C/strong> Download for offline use, internal archives, or presentations\u003C/li>\u003Cli>\u003Cstrong>White-label delivery:\u003C/strong> Send from your own custom domain with your agency branding in place\u003C/li>\u003C/ul>\u003Cp>While automation can send reports out on schedule, make sure to add your own context and recommendations before sending them out.\u003C/p>\u003Cp>As \u003Ca href=\"https://www.linkedin.com/in/martin-sandgaard/\" target=\"_blank\" rel=\"noopener noreferrer\">Martin Sandgaard\u003C/a>, Co-Founder of AdsToGo, puts it: \u003C/p>\u003Cp>\u003Cblockquote class=\"quote quote--variant-1 py-6 px-6 !my-2 rounded-2xl !max-w-full md:text-lg lg:text-xl text-base-dark\">\n          \u003Cdiv class=\"flex gap-4\">\n            \u003Cdiv class=\"\">\n              \u003Csvg\n                xmlns=\"http://www.w3.org/2000/svg\"\n                width=\"28\"\n                height=\"26\"\n                viewBox=\"0 0 28 26\"\n                fill=\"none\"\n              >\n                \u003Cpath\n                  opacity=\"0.15\"\n                  d=\"M10.5428 4.65271C8.26599 5.08169 6.66559 6.73158 5.74165 9.60241C5.27967 11.0213 5.04869 12.4237 5.04869 13.8096C5.04869 13.9746 5.04869 14.1231 5.04869 14.2551C5.08169 14.3541 5.11468 14.6016 5.14768 14.9976H10.5428V25.7879H0V15.839C0 10.9553 0.97344 7.19356 2.92032 4.55372C4.8672 1.91388 7.40804 0.395976 10.5428 0V4.65271ZM27.2233 4.65271C25.4084 4.94969 24.0225 5.97263 23.0656 7.72152C22.1416 9.47042 21.6797 11.4833 21.6797 13.7602C21.6797 13.9581 21.6797 14.1561 21.6797 14.3541C21.7127 14.5521 21.7622 14.7666 21.8282 14.9976H27.2233V25.7879H16.631V15.839C16.631 11.9123 17.4559 8.41448 19.1058 5.34567C20.7557 2.24386 23.4616 0.461971 27.2233 0V4.65271Z\"\n                  fill=\"#5667FC\"\n                />\n              \u003C/svg>\n            \u003C/div>\n            \u003Cdiv class=\"italic\">\n              Reporting with human input is 1000x more valuable than an auto-scheduled report. Context and action plans matter more than the numbers, and most clients don't open or understand reports without that context.\n\n              \u003Cfooter class=\"text-right font-bold !mt-3 text-wrap-balance not-italic [&_a]:font-bold\">\n                \n              \u003C/footer>\n            \u003C/div>\n          \u003C/div>\n        \u003C/blockquote>\u003C/p>\u003Cp>IQ Summaries give you a solid first draft to work from - edit the tone, add your own insights, and make it yours before it reaches the client.\u003C/p>","sections.rich-text-content",{"id":5688,"description":33,"title":33,"items":5689,"__component":5714},247,[5690,5694,5698,5702,5706,5710],{"id":5691,"question":5692,"answer":5693},758,"What is the best TikTok analytics tool for agencies?","\u003Cp>Whatagraph is arguably the best TikTok analytics tool for agencies managing TikTok alongside other paid social and marketing channels.\u003C/p>\u003Cp> \u003C/p>\u003Cp>Here's why:\u003C/p>\u003Cp> \u003C/p>\u003Cul>\u003Cli>\u003Cstrong>Native TikTok API integration\u003C/strong> - data pulls directly from TikTok Ads Manager and always matches what you see on the source platform. No third-party connectors, no broken syncs.\u003C/li>\u003C/ul>\u003Cp> \u003C/p>\u003Cul>\u003Cli>\u003Cstrong>Cross-channel reporting\u003C/strong> - combine TikTok Ads data with Meta, Google Ads, LinkedIn, and more in a single client report. No more sending five separate reports.\u003C/li>\u003C/ul>\u003Cp> \u003C/p>\u003Cul>\u003Cli>\u003Cstrong>Whatagraph IQ\u003C/strong> - build full reports with a single prompt, auto-brand them with client logos, generate written performance summaries, and answer ad-hoc questions instantly with IQ Chat.\u003C/li>\u003C/ul>\u003Cp> \u003C/p>\u003Cul>\u003Cli>\u003Cstrong>White-label delivery\u003C/strong> - send reports from your own domain, with your agency branding, on a schedule you control.\u003C/li>\u003C/ul>\u003Cp> \u003C/p>\u003Cul>\u003Cli>\u003Cstrong>Automated report delivery\u003C/strong> - schedule reports to land in client's inboxes via email or Slack at the exact date, time, and cadence you choose.\u003C/li>\u003C/ul>\u003Cp> \u003C/p>\u003Cul>\u003Cli>\u003Cstrong>Unlimited historical data\u003C/strong> - unlike native TikTok analytics, which caps history at 60 days, Whatagraph gives you access to the full data range you need for trend analysis and year-over-year comparisons.\u003C/li>\u003C/ul>\u003Cp> \u003C/p>\u003Cp>\u003Ca href=\"https://live.whatagraph.com/auth/register\" target=\"_blank\" rel=\"noopener noreferrer\">\u003Cu>Start your free trial here.\u003C/u>\u003C/a>\u003C/p>",{"id":5695,"question":5696,"answer":5697},2524,"How do I compare TikTok with other social media channels?","\u003Cp>The easiest way is to use a cross-channel reporting tool that pulls data from all your platforms into one place.\u003C/p>\u003Cp> \u003C/p>\u003Cp>With Whatagraph, you connect TikTok Ads and Organic alongside Meta, Google Ads, LinkedIn, Instagram, and any other channels your clients run. \u003C/p>\u003Cp> \u003C/p>\u003Cp>From there, you can:\u003C/p>\u003Cp> \u003C/p>\u003Cul>\u003Cli>View side-by-side performance metrics across all channels in a single report\u003C/li>\u003C/ul>\u003Cp> \u003C/p>\u003Cul>\u003Cli>Blend spend from multiple platforms into one unified paid media metric\u003C/li>\u003C/ul>\u003Cp> \u003C/p>\u003Cul>\u003Cli>Compare CTR, CPM, ROAS, and conversion rates across channels to see where the budget is working hardest\u003C/li>\u003C/ul>\u003Cp> \u003C/p>\u003Cul>\u003Cli>Build custom cross-channel views using IQ Dimensions - without formulas or coding\u003C/li>\u003C/ul>\u003Cp> \u003C/p>\u003Cp>This gives clients a single source of truth instead of a separate report for every platform.\u003C/p>",{"id":5699,"question":5700,"answer":5701},2525,"Can I use Whatagraph for TikTok Ads reporting?","\u003Cp>Yes. Whatagraph has native TikTok Ads integration that connects directly to the TikTok API. Once connected, Whatagraph’s TikTok ads tracker pulls campaign data into your reports and updates without any manual input.\u003C/p>\u003Cp> \u003C/p>\u003Cp>You can track all key TikTok Ads metrics - including:\u003C/p>\u003Cp> \u003C/p>\u003Cul>\u003Cli>Spend\u003C/li>\u003Cli>Impressions\u003C/li>\u003Cli>CTR\u003C/li>\u003Cli>CPC\u003C/li>\u003Cli>CPM\u003C/li>\u003Cli>Conversions\u003C/li>\u003Cli>Video views\u003C/li>\u003Cli>Completion rates\u003C/li>\u003Cli>Demographic breakdowns\u003C/li>\u003C/ul>\u003Cp> \u003C/p>\u003Cp>You can also combine TikTok Ads data with organic TikTok performance, Meta Ads, Google Ads, and other channels in one unified report. \u003C/p>\u003Cp> \u003C/p>\u003Cp>Use our ready-made \u003Ca href=\"https://whatagraph.com/templates/tiktok-ads-report\">\u003Cu>TikTok Ads report template\u003C/u>\u003C/a> to get started in minutes.\u003C/p>",{"id":5703,"question":5704,"answer":5705},2526,"Can I use Looker Studio for TikTok reporting?","\u003Cp>Looker Studio doesn't have a native TikTok Ads connector. To pull TikTok data into Looker Studio, you need a paid third-party connector like Supermetrics or Funnel.io - which adds cost, complexity, and another potential point of failure.\u003C/p>\u003Cp> \u003C/p>\u003Cp>Even with a connector in place, Looker Studio has real limitations for TikTok reporting:\u003C/p>\u003Cp> \u003C/p>\u003Cul>\u003Cli>No native white-labeling options\u003C/li>\u003C/ul>\u003Cp> \u003C/p>\u003Cul>\u003Cli>No AI-powered report generation or performance summaries\u003C/li>\u003C/ul>\u003Cp> \u003C/p>\u003Cul>\u003Cli>Slow load times when handling multiple data sources\u003C/li>\u003C/ul>\u003Cp> \u003C/p>\u003Cul>\u003Cli>Limited support when things break\u003C/li>\u003C/ul>\u003Cp> \u003C/p>\u003Cp>Whatagraph connects to TikTok Ads natively, loads fast, and gives agencies the white-labeling, automation, and AI features that Looker Studio simply doesn't offer. \u003C/p>\u003Cp> \u003C/p>\u003Cp>If you're currently using Looker Studio for TikTok reporting, it's worth seeing how much time you could get back.\u003C/p>",{"id":5707,"question":5708,"answer":5709},2527,"What features should I look for in a TikTok reporting tool? ","\u003Cp>Not all TikTok Ads paid social reporting tools are built for agency work. \u003C/p>\u003Cp> \u003C/p>\u003Cp>Here's what actually matters:\u003C/p>\u003Cp> \u003C/p>\u003Cul>\u003Cli>\u003Cstrong>Native TikTok API integration\u003C/strong> - avoids the data gaps and reliability issues that come with third-party connectors\u003C/li>\u003C/ul>\u003Cp> \u003C/p>\u003Cul>\u003Cli>\u003Cstrong>Cross-channel reporting\u003C/strong> - TikTok rarely runs in isolation. Your tool should combine it with Meta, Google, and other channels in one view\u003C/li>\u003C/ul>\u003Cp> \u003C/p>\u003Cul>\u003Cli>\u003Cstrong>White-labeling\u003C/strong> - every report your agency sends should look like it came from you, not a SaaS tool\u003C/li>\u003C/ul>\u003Cp> \u003C/p>\u003Cul>\u003Cli>\u003Cstrong>Automated delivery\u003C/strong> - reports should land in clients' inboxes on schedule without anyone on your team having to send them manually\u003C/li>\u003C/ul>\u003Cp> \u003C/p>\u003Cul>\u003Cli>\u003Cstrong>AI-powered features\u003C/strong> - from building reports to writing performance summaries to answering ad-hoc data questions\u003C/li>\u003C/ul>\u003Cp> \u003C/p>\u003Cul>\u003Cli>\u003Cstrong>Unlimited historical data\u003C/strong> - native TikTok analytics only keeps 60 days of data. A proper reporting tool gives you the full range you need for trend analysis\u003C/li>\u003C/ul>\u003Cp> \u003C/p>\u003Cp>Whatagraph is one of the tools offering all of these right out of the box.\u003C/p>",{"id":5711,"question":5712,"answer":5713},2528,"How can I track and analyze my TikTok performance using reporting tools?\n","\u003Cp>Tracking TikTok performance effectively comes down to three things: connecting the right data, structuring it clearly, and acting on what it tells you.\u003C/p>\u003Cp> \u003C/p>\u003Cp>\u003Cstrong>1. Connect your data directly\u003C/strong>\u003C/p>\u003Cp>Use a tool with a native TikTok Ads integration so your data is always accurate and up to date. Avoid manual exports or third-party connectors that introduce delays and errors.\u003C/p>\u003Cp> \u003C/p>\u003Cp>\u003Cstrong>2. Structure your report around goals, not just metrics\u003C/strong>\u003C/p>\u003Cp> \u003C/p>\u003Cp>Start with the KPIs that matter to your client - ROAS, cost per conversion, reach - before layering in supporting metrics like CTR or CPM. A report that leads with what clients care about is a report they'll actually read.\u003C/p>\u003Cp> \u003C/p>\u003Cp>\u003Cstrong>3. Track video performance separately\u003C/strong>\u003C/p>\u003Cp> \u003C/p>\u003Cp>TikTok is a video-first platform. Metrics like hook rate, hold rate, view-through rate, and completion rate tell you whether your creative is working in ways that click data alone cannot.\u003C/p>\u003Cp> \u003C/p>\u003Cp>\u003Cstrong>4. Compare periods, not just snapshots\u003C/strong>\u003C/p>\u003Cp> \u003C/p>\u003Cp>Month-over-month and year-over-year comparisons reveal trends that single-period data misses entirely. Make sure your reporting tool gives you the historical range to do this properly.\u003C/p>\u003Cp> \u003C/p>\u003Cp>\u003Cstrong>5. Add context to the numbers\u003C/strong>\u003C/p>\u003Cp> \u003C/p>\u003Cp>Raw metrics don't tell clients what to do next. Use Whatagraph’s IQ Summaries to generate summaries automatically - to explain what changed, why it matters, and what you're optimizing for next.\u003C/p>","sections.faq",{"pagination":5716},{"page":5,"pageSize":143,"pageCount":5,"total":5},1786610457218]