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No templates or manual setup needed.\u003C/p>","","normal","wg3 - generate report",[],{"id":159,"Name":334,"createdAt":866,"updatedAt":867,"publishedAt":868,"documentId":869,"cta":870},"2025-09-15T14:38:22.192Z","2026-07-21T11:53:08.659Z","2026-07-21T11:53:23.622Z","nqn16pbgplm2dgl1yebiu5j3",[871],{"id":872,"label":334,"url":335,"subtext":33,"style":628,"element_id":33,"color":33,"icon":33,"width":33},2875,"sections.headline",{"id":183,"text_above_title":33,"title":875,"subtext":33,"guideflow_code":876,"disable_top_margin":33,"disable_bottom_margin":33,"__component":877},"How To Use Whatagraph’s StackAdapt Report Template","\u003Cdiv style=\"position: relative; padding-bottom:calc(56.59863945578232% + 47px); height: 0;\">\u003Ciframe id=\"np1zywobzk\" src=\"https://app.guideflow.com/embed/np1zywobzk\" width=\"100%\" height=\"100%\" style=\"overflow:hidden;position:absolute;border:none\" scrolling=\"no\" allow=\"clipboard-read; clipboard-write\" webkitallowfullscreen mozallowfullscreen allowfullscreen allowtransparency=\"true\">\u003C/iframe>\u003Cscript src=\"https://app.guideflow.com/assets/opt.js\" data-iframe-id=\"np1zywobzk\">\u003C/script>\u003C/div>","sections.guideflow",{"id":879,"content":880,"__component":881},146,"\u003Ch2 id=\"what-is-a-stackadapt-dashboard\">What is a Stackadapt dashboard?\u003C/h2>\u003Cp>A StackAdapt dashboard is a centralized marketing dashboard that pulls your programmatic campaign data into one place - so you can track performance and share results without manually exporting from StackAdapt's native interface every time.\u003C/p>\u003Cp>The need for StackAdapt dashboards is only growing. StackAdapt is one of the fastest-growing demand-side platforms (DSPs) on the market, used by \u003Ca href=\"https://6sense.com/tech/demand-side-platform-dsp/stackadapt-market-share\" target=\"_blank\" rel=\"noopener noreferrer\">over 12,900 companies\u003C/a>. With programmatic ad spend hitting $595 billion in 2024 and forecast to reach nearly $800 billion by 2028 (\u003Ca href=\"https://www.statista.com/topics/2498/programmatic-advertising/\" target=\"_blank\" rel=\"noopener noreferrer\">Statista, 2025\u003C/a>), more budget is flowing through DSPs than ever - and clients expect to see where every dollar went.\u003C/p>\u003Cp>A well-built StackAdapt dashboard gives you a system to prove ROI. The right setup should help you:\u003C/p>\u003Cp>\u003Cstrong>✅ Track the programmatic metrics that matter most\u003C/strong> - impressions, clicks, conversions, CTR, video completion rate, and ROAS - all in one view\u003C/p>\u003Cp>\u003Cstrong>✅ Break down campaign performance\u003C/strong> by campaign type, ad name, city, and device - so you know exactly where to shift budget\u003C/p>\u003Cp>\u003Cstrong>✅ Visualize performance trends\u003C/strong> with charts, goal widgets, and period-over-period comparisons - not just raw numbers\u003C/p>\u003Cp>\u003Cstrong>✅ Tailor the layout\u003C/strong> to each client's goals and brand without rebuilding from scratch each time\u003C/p>\u003Cp>\u003Cstrong>✅ Share results\u003C/strong> through live links, scheduled PDFs, or automated email delivery\u003C/p>\u003Cp>All of that is possible with Whatagraph. Here's the full workflow:\u003C/p>\u003Cp>\u003Cstrong>1. Connect directly to your StackAdapt account\u003C/strong>. No CSV exports, no manual data pulls.\u003C/p>\u003Cp>\u003Cstrong>2. Build (or customize) your dashboard\u003C/strong>. Use a pre-built StackAdapt template, or use \u003Ca href=\"/whatagraph-iq\">Whatagraph IQ\u003C/a> to generate one from a simple prompt\u003C/p>\u003Cp>\u003Cstrong>3. Add AI-insights with IQ summaries.\u003C/strong> IQ reads your actual data and writes a summary automatically - in 18 languages.\u003C/p>\u003Cp>\u003Cstrong>4. Automate delivery via Slack or Email.\u003C/strong> Send live links, export as CSV or PDF - whatever your workflow, Whatagraph supports it.\u003C/p>\u003Cp>\u003Cstrong>5. Query your data with Whatagraph MCP. \u003C/strong>Once your StackAdapt data is connected, Whatagraph MCP lets you connect your account directly to Claude or ChatGPT for further analysis.\u003C/p>\u003Cp>You can ask plain-language questions about your campaigns - without opening a dashboard or pulling a report.\u003C/p>\u003Cp>Try prompts like:\u003C/p>\u003Cul>\u003Cli>\u003Ci>\"Which StackAdapt campaigns have the highest CPM this month?\"\u003C/i>\u003C/li>\u003Cli>\u003Ci>\"Show me CTR and conversion rate by ad type for the last 30 days.\"\u003C/i>\u003C/li>\u003Cli>\u003Ci>\"Which campaigns are overpacing on budget this week?\"\u003C/i>\u003C/li>\u003C/ul>\u003Cp>\u003Cstrong>Full setup guide:\u003C/strong>\u003Ca href=\"https://help.whatagraph.com/en/articles/14643388-connect-whatagraph-to-your-ai-assistant-with-mcp\"> Connect Whatagraph to your AI assistant with MCP\u003C/a>.\u003C/p>\u003Ch2 id=\"what-to-include-in-a-stackadapt-dashboard-template\">What To Include In A StackAdapt Dashboard Template\u003C/h2>\u003Cp>A good StackAdapt dashboard template doesn’t dump data.\u003C/p>\u003Cp>It tells a story about your campaign performance, highlights what’s working, and makes it easy to optimize your programmatic advertising.\u003C/p>\u003Cp>Based on StackAdapt dashboards created by marketers on Whatagraph, here’s how to build a marketing dashboard that actually drives decisions.\u003C/p>\u003Ch3 id=\"key-campaign-performance-numbers-\">1. Key Campaign Performance Numbers \u003C/h3>\u003Cp>\u003Cimg src=\"https://media.whatagraph.com/Key_campaign_performance_numbers_Stack_Adapt_dashboard_template_53f44c24d4.png\" srcset=\"https://media.whatagraph.com/Key_campaign_performance_numbers_Stack_Adapt_dashboard_template_53f44c24d4.png?width=350 350w, https://media.whatagraph.com/Key_campaign_performance_numbers_Stack_Adapt_dashboard_template_53f44c24d4.png?width=700 700w, https://media.whatagraph.com/Key_campaign_performance_numbers_Stack_Adapt_dashboard_template_53f44c24d4.png?width=420 440w, https://media.whatagraph.com/Key_campaign_performance_numbers_Stack_Adapt_dashboard_template_53f44c24d4.png?width=840 880w, https://media.whatagraph.com/Key_campaign_performance_numbers_Stack_Adapt_dashboard_template_53f44c24d4.png?width=768 768w, https://media.whatagraph.com/Key_campaign_performance_numbers_Stack_Adapt_dashboard_template_53f44c24d4.png?width=1536 1536w, https://media.whatagraph.com/Key_campaign_performance_numbers_Stack_Adapt_dashboard_template_53f44c24d4.png?width=992 992w, https://media.whatagraph.com/Key_campaign_performance_numbers_Stack_Adapt_dashboard_template_53f44c24d4.png?width=1984 1984w, https://media.whatagraph.com/Key_campaign_performance_numbers_Stack_Adapt_dashboard_template_53f44c24d4.png?width=600 1200w, https://media.whatagraph.com/Key_campaign_performance_numbers_Stack_Adapt_dashboard_template_53f44c24d4.png?width=1200 2400w, https://media.whatagraph.com/Key_campaign_performance_numbers_Stack_Adapt_dashboard_template_53f44c24d4.png?width=720 1440w, https://media.whatagraph.com/Key_campaign_performance_numbers_Stack_Adapt_dashboard_template_53f44c24d4.png?width=1440 2880w\" sizes=\"(max-width: 350px) 350px, (max-width: 440px) 440px, (max-width: 768px) 768px, (max-width: 992px) 992px, (max-width: 1200px) 1200px, (min-resolution: 192dpi) and (max-width: 350px) 700px, (min-resolution: 192dpi) and (max-width: 420px) 840px, (min-resolution: 192dpi) and (max-width: 768px) 1536px, (min-resolution: 192dpi) and (max-width: 992px) 1984px, (min-resolution: 192dpi) and (max-width: 1200px) 2400px, (min-resolution: 192dpi) 2880px, 1440px\" loading=\"lazy\" fetchpriority=\"auto\" decoding=\"async\" alt=\"Key Campaign Performance Numbers - Campaign metrics showing impressions, clicks, conversions, and completion rates.\">This is your executive snapshot.\u003C/p>\u003Cp>\u003Cstrong>Core StackAdapt Metrics To Visualize\u003C/strong>\u003C/p>\u003Cul>\u003Cli>Impressions\u003C/li>\u003Cli>Unique impressions\u003C/li>\u003Cli>Clicks\u003C/li>\u003Cli>Conversions\u003C/li>\u003Cli>CTR\u003C/li>\u003Cli>Video completion rate\u003C/li>\u003Cli>Audio completion rate\u003C/li>\u003C/ul>\u003Cp>If you’re running PPC or programmatic ad campaigns, these are your non-negotiables.\u003C/p>\u003Cp>Optional additions:\u003C/p>\u003Cul>\u003Cli>Spend\u003C/li>\u003Cli>Revenue\u003C/li>\u003Cli>ROAS\u003C/li>\u003Cli>Conversion rate\u003C/li>\u003Cli>CPM\u003C/li>\u003Cli>CPC\u003C/li>\u003C/ul>\u003Cp>These KPIs prove ROI fast.\u003C/p>\u003Cp>\u003Cblockquote class=\"quote quote--variant-1 py-6 px-6 !my-2 rounded-2xl !max-w-full md:text-lg lg:text-xl text-base-dark\">\n          \u003Cdiv class=\"flex gap-4\">\n            \u003Cdiv class=\"\">\n              \u003Csvg\n                xmlns=\"http://www.w3.org/2000/svg\"\n                width=\"28\"\n                height=\"26\"\n                viewBox=\"0 0 28 26\"\n                fill=\"none\"\n              >\n                \u003Cpath\n                  opacity=\"0.15\"\n                  d=\"M10.5428 4.65271C8.26599 5.08169 6.66559 6.73158 5.74165 9.60241C5.27967 11.0213 5.04869 12.4237 5.04869 13.8096C5.04869 13.9746 5.04869 14.1231 5.04869 14.2551C5.08169 14.3541 5.11468 14.6016 5.14768 14.9976H10.5428V25.7879H0V15.839C0 10.9553 0.97344 7.19356 2.92032 4.55372C4.8672 1.91388 7.40804 0.395976 10.5428 0V4.65271ZM27.2233 4.65271C25.4084 4.94969 24.0225 5.97263 23.0656 7.72152C22.1416 9.47042 21.6797 11.4833 21.6797 13.7602C21.6797 13.9581 21.6797 14.1561 21.6797 14.3541C21.7127 14.5521 21.7622 14.7666 21.8282 14.9976H27.2233V25.7879H16.631V15.839C16.631 11.9123 17.4559 8.41448 19.1058 5.34567C20.7557 2.24386 23.4616 0.461971 27.2233 0V4.65271Z\"\n                  fill=\"#5667FC\"\n                />\n              \u003C/svg>\n            \u003C/div>\n            \u003Cdiv class=\"italic\">\n              There's a ton of metrics that we as marketers look at that would make no sense and probably overwhelm the customers. So we always try to be very specific about what the client's goal is and then just show the metrics for that. - \u003Ca href=\"https://www.linkedin.com/in/cheyenneskye\" target=\"_blank\" rel=\"noopener noreferrer\">Cheyenne Skye\u003C/a>, Digital Marketing Analyst, \u003Ca href=\"https://www.noisenewmedia.com/\" target=\"_blank\" rel=\"noopener noreferrer\">Noise New Media\u003C/a>\n\n              \u003Cfooter class=\"text-right font-bold !mt-3 text-wrap-balance not-italic [&_a]:font-bold\">\n                \n              \u003C/footer>\n            \u003C/div>\n          \u003C/div>\n        \u003C/blockquote>\u003C/p>\u003Ch3 id=\"goal-pacing\">2. Goal Pacing\u003C/h3>\u003Cfigure class=\"image\">\u003Cimg src=\"https://media.whatagraph.com/Goals_Stack_Adapt_dashboard_template_bbf25dc089.png\" srcset=\"https://media.whatagraph.com/Goals_Stack_Adapt_dashboard_template_bbf25dc089.png?width=350 350w, https://media.whatagraph.com/Goals_Stack_Adapt_dashboard_template_bbf25dc089.png?width=700 700w, https://media.whatagraph.com/Goals_Stack_Adapt_dashboard_template_bbf25dc089.png?width=420 440w, https://media.whatagraph.com/Goals_Stack_Adapt_dashboard_template_bbf25dc089.png?width=840 880w, https://media.whatagraph.com/Goals_Stack_Adapt_dashboard_template_bbf25dc089.png?width=768 768w, https://media.whatagraph.com/Goals_Stack_Adapt_dashboard_template_bbf25dc089.png?width=1536 1536w, https://media.whatagraph.com/Goals_Stack_Adapt_dashboard_template_bbf25dc089.png?width=992 992w, https://media.whatagraph.com/Goals_Stack_Adapt_dashboard_template_bbf25dc089.png?width=1984 1984w, https://media.whatagraph.com/Goals_Stack_Adapt_dashboard_template_bbf25dc089.png?width=600 1200w, https://media.whatagraph.com/Goals_Stack_Adapt_dashboard_template_bbf25dc089.png?width=1200 2400w, https://media.whatagraph.com/Goals_Stack_Adapt_dashboard_template_bbf25dc089.png?width=720 1440w, https://media.whatagraph.com/Goals_Stack_Adapt_dashboard_template_bbf25dc089.png?width=1440 2880w\" sizes=\"(max-width: 350px) 350px, (max-width: 440px) 440px, (max-width: 768px) 768px, (max-width: 992px) 992px, (max-width: 1200px) 1200px, (min-resolution: 192dpi) and (max-width: 350px) 700px, (min-resolution: 192dpi) and (max-width: 420px) 840px, (min-resolution: 192dpi) and (max-width: 768px) 1536px, (min-resolution: 192dpi) and (max-width: 992px) 1984px, (min-resolution: 192dpi) and (max-width: 1200px) 2400px, (min-resolution: 192dpi) 2880px, 1440px\" loading=\"lazy\" fetchpriority=\"auto\" decoding=\"async\" alt=\"Goals - Dashboard showing Impressions, Clicks, Conversions, Video & Audio progress.\">\u003C/figure>\u003Cp>Your StackAdapt dashboard template should include a goals vs. actual module.\u003C/p>\u003Cul>\u003Cli>Impressions goal\u003C/li>\u003Cli>Clicks goal\u003C/li>\u003Cli>Conversions goal\u003C/li>\u003Cli>Video completed goal\u003C/li>\u003Cli>Audio completed goal\u003C/li>\u003C/ul>\u003Ch3 id=\"performance-summary-insights\">3. Performance Summary + Insights\u003C/h3>\u003Cfigure class=\"image\">\u003Cimg src=\"https://media.whatagraph.com/Performance_summary_Stack_Adapt_dashboard_template_a88aa66bf4.png\" srcset=\"https://media.whatagraph.com/Performance_summary_Stack_Adapt_dashboard_template_a88aa66bf4.png?width=350 350w, https://media.whatagraph.com/Performance_summary_Stack_Adapt_dashboard_template_a88aa66bf4.png?width=700 700w, https://media.whatagraph.com/Performance_summary_Stack_Adapt_dashboard_template_a88aa66bf4.png?width=420 440w, https://media.whatagraph.com/Performance_summary_Stack_Adapt_dashboard_template_a88aa66bf4.png?width=840 880w, https://media.whatagraph.com/Performance_summary_Stack_Adapt_dashboard_template_a88aa66bf4.png?width=768 768w, https://media.whatagraph.com/Performance_summary_Stack_Adapt_dashboard_template_a88aa66bf4.png?width=1536 1536w, https://media.whatagraph.com/Performance_summary_Stack_Adapt_dashboard_template_a88aa66bf4.png?width=992 992w, https://media.whatagraph.com/Performance_summary_Stack_Adapt_dashboard_template_a88aa66bf4.png?width=1984 1984w, https://media.whatagraph.com/Performance_summary_Stack_Adapt_dashboard_template_a88aa66bf4.png?width=600 1200w, https://media.whatagraph.com/Performance_summary_Stack_Adapt_dashboard_template_a88aa66bf4.png?width=1200 2400w, https://media.whatagraph.com/Performance_summary_Stack_Adapt_dashboard_template_a88aa66bf4.png?width=720 1440w, https://media.whatagraph.com/Performance_summary_Stack_Adapt_dashboard_template_a88aa66bf4.png?width=1440 2880w\" sizes=\"(max-width: 350px) 350px, (max-width: 440px) 440px, (max-width: 768px) 768px, (max-width: 992px) 992px, (max-width: 1200px) 1200px, (min-resolution: 192dpi) and (max-width: 350px) 700px, (min-resolution: 192dpi) and (max-width: 420px) 840px, (min-resolution: 192dpi) and (max-width: 768px) 1536px, (min-resolution: 192dpi) and (max-width: 992px) 1984px, (min-resolution: 192dpi) and (max-width: 1200px) 2400px, (min-resolution: 192dpi) 2880px, 1440px\" loading=\"lazy\" fetchpriority=\"auto\" decoding=\"async\" alt=\"Performance Summary - Text summary of a campaign's performance.\">\u003C/figure>\u003Cp>Add a written performance summary widget. Include:\u003C/p>\u003Cul>\u003Cli>Highlights (e.g., high CTR, strong ROAS)\u003C/li>\u003Cli>Top-performing campaign\u003C/li>\u003Cli>Top-performing ad\u003C/li>\u003Cli>Optimization direction\u003C/li>\u003C/ul>\u003Cp>This is where \u003Ca href=\"/whatagraph-iq\">Whatagraph IQ\u003C/a> can help you save time. It auto-generates actionable insights based on your connected data instead of having to manually write them out. No hallucinations.\u003C/p>\u003Cp>\u003Cblockquote class=\"quote quote--variant-1 py-6 px-6 !my-2 rounded-2xl !max-w-full md:text-lg lg:text-xl text-base-dark\">\n          \u003Cdiv class=\"flex gap-4\">\n            \u003Cdiv class=\"\">\n              \u003Csvg\n                xmlns=\"http://www.w3.org/2000/svg\"\n                width=\"28\"\n                height=\"26\"\n                viewBox=\"0 0 28 26\"\n                fill=\"none\"\n              >\n                \u003Cpath\n                  opacity=\"0.15\"\n                  d=\"M10.5428 4.65271C8.26599 5.08169 6.66559 6.73158 5.74165 9.60241C5.27967 11.0213 5.04869 12.4237 5.04869 13.8096C5.04869 13.9746 5.04869 14.1231 5.04869 14.2551C5.08169 14.3541 5.11468 14.6016 5.14768 14.9976H10.5428V25.7879H0V15.839C0 10.9553 0.97344 7.19356 2.92032 4.55372C4.8672 1.91388 7.40804 0.395976 10.5428 0V4.65271ZM27.2233 4.65271C25.4084 4.94969 24.0225 5.97263 23.0656 7.72152C22.1416 9.47042 21.6797 11.4833 21.6797 13.7602C21.6797 13.9581 21.6797 14.1561 21.6797 14.3541C21.7127 14.5521 21.7622 14.7666 21.8282 14.9976H27.2233V25.7879H16.631V15.839C16.631 11.9123 17.4559 8.41448 19.1058 5.34567C20.7557 2.24386 23.4616 0.461971 27.2233 0V4.65271Z\"\n                  fill=\"#5667FC\"\n                />\n              \u003C/svg>\n            \u003C/div>\n            \u003Cdiv class=\"italic\">\n              One of the biggest mistakes that marketers make when creating reports is just adding screenshots of performance charts without any context or analysis. Your role is to be a non-fiction storyteller. - \u003Ca href=\"https://www.linkedin.com/in/janetmesh/\" target=\"_blank\" rel=\"noopener noreferrer\">Janet Mesh\u003C/a>, CEO and Co-Founder, \u003Ca href=\"https://www.aimtal.com/\" target=\"_blank\" rel=\"noopener noreferrer\">Aimtal\u003C/a>\n\n              \u003Cfooter class=\"text-right font-bold !mt-3 text-wrap-balance not-italic [&_a]:font-bold\">\n                \n              \u003C/footer>\n            \u003C/div>\n          \u003C/div>\n        \u003C/blockquote>\u003C/p>\u003Ch3 id=\"impressions-vs-clicks-over-time\">4. Impressions vs Clicks Over Time\u003C/h3>\u003Cfigure class=\"image\">\u003Cimg src=\"https://media.whatagraph.com/Impressions_vs_clicks_Stack_Adapt_dashboard_template_02c247de56.png\" srcset=\"https://media.whatagraph.com/Impressions_vs_clicks_Stack_Adapt_dashboard_template_02c247de56.png?width=350 350w, https://media.whatagraph.com/Impressions_vs_clicks_Stack_Adapt_dashboard_template_02c247de56.png?width=700 700w, https://media.whatagraph.com/Impressions_vs_clicks_Stack_Adapt_dashboard_template_02c247de56.png?width=420 440w, https://media.whatagraph.com/Impressions_vs_clicks_Stack_Adapt_dashboard_template_02c247de56.png?width=840 880w, https://media.whatagraph.com/Impressions_vs_clicks_Stack_Adapt_dashboard_template_02c247de56.png?width=768 768w, https://media.whatagraph.com/Impressions_vs_clicks_Stack_Adapt_dashboard_template_02c247de56.png?width=1536 1536w, https://media.whatagraph.com/Impressions_vs_clicks_Stack_Adapt_dashboard_template_02c247de56.png?width=992 992w, https://media.whatagraph.com/Impressions_vs_clicks_Stack_Adapt_dashboard_template_02c247de56.png?width=1984 1984w, https://media.whatagraph.com/Impressions_vs_clicks_Stack_Adapt_dashboard_template_02c247de56.png?width=600 1200w, https://media.whatagraph.com/Impressions_vs_clicks_Stack_Adapt_dashboard_template_02c247de56.png?width=1200 2400w, https://media.whatagraph.com/Impressions_vs_clicks_Stack_Adapt_dashboard_template_02c247de56.png?width=720 1440w, https://media.whatagraph.com/Impressions_vs_clicks_Stack_Adapt_dashboard_template_02c247de56.png?width=1440 2880w\" sizes=\"(max-width: 350px) 350px, (max-width: 440px) 440px, (max-width: 768px) 768px, (max-width: 992px) 992px, (max-width: 1200px) 1200px, (min-resolution: 192dpi) and (max-width: 350px) 700px, (min-resolution: 192dpi) and (max-width: 420px) 840px, (min-resolution: 192dpi) and (max-width: 768px) 1536px, (min-resolution: 192dpi) and (max-width: 992px) 1984px, (min-resolution: 192dpi) and (max-width: 1200px) 2400px, (min-resolution: 192dpi) 2880px, 1440px\" loading=\"lazy\" fetchpriority=\"auto\" decoding=\"async\" alt=\"Impressions Vs Clicks - A bar and line graph displays impressions and clicks over time.\">\u003C/figure>\u003Cp>The template includes a time-series dual-axis chart showing:\u003C/p>\u003Cul>\u003Cli>Impressions (left axis) - bar graph\u003C/li>\u003Cli>Clicks (right axis) - line graph\u003C/li>\u003C/ul>\u003Cp>This helps visualize:\u003C/p>\u003Cul>\u003Cli>Engagement consistency\u003C/li>\u003Cli>Seasonal spikes\u003C/li>\u003Cli>Delivery pacing\u003C/li>\u003Cli>Campaign fatigue\u003C/li>\u003C/ul>\u003Cp>Optional: add Conversions as a third line.\u003C/p>\u003Ch3 id=\"roas-breakdown\">5. ROAS Breakdown\u003C/h3>\u003Cfigure class=\"image\">\u003Cimg src=\"https://media.whatagraph.com/ROAS_by_campaign_type_name_and_ad_name_Stack_Adapt_dashboard_template_59873ba653.png\" srcset=\"https://media.whatagraph.com/ROAS_by_campaign_type_name_and_ad_name_Stack_Adapt_dashboard_template_59873ba653.png?width=350 350w, https://media.whatagraph.com/ROAS_by_campaign_type_name_and_ad_name_Stack_Adapt_dashboard_template_59873ba653.png?width=700 700w, https://media.whatagraph.com/ROAS_by_campaign_type_name_and_ad_name_Stack_Adapt_dashboard_template_59873ba653.png?width=420 440w, https://media.whatagraph.com/ROAS_by_campaign_type_name_and_ad_name_Stack_Adapt_dashboard_template_59873ba653.png?width=840 880w, https://media.whatagraph.com/ROAS_by_campaign_type_name_and_ad_name_Stack_Adapt_dashboard_template_59873ba653.png?width=768 768w, https://media.whatagraph.com/ROAS_by_campaign_type_name_and_ad_name_Stack_Adapt_dashboard_template_59873ba653.png?width=1536 1536w, https://media.whatagraph.com/ROAS_by_campaign_type_name_and_ad_name_Stack_Adapt_dashboard_template_59873ba653.png?width=992 992w, https://media.whatagraph.com/ROAS_by_campaign_type_name_and_ad_name_Stack_Adapt_dashboard_template_59873ba653.png?width=1984 1984w, https://media.whatagraph.com/ROAS_by_campaign_type_name_and_ad_name_Stack_Adapt_dashboard_template_59873ba653.png?width=600 1200w, https://media.whatagraph.com/ROAS_by_campaign_type_name_and_ad_name_Stack_Adapt_dashboard_template_59873ba653.png?width=1200 2400w, https://media.whatagraph.com/ROAS_by_campaign_type_name_and_ad_name_Stack_Adapt_dashboard_template_59873ba653.png?width=720 1440w, https://media.whatagraph.com/ROAS_by_campaign_type_name_and_ad_name_Stack_Adapt_dashboard_template_59873ba653.png?width=1440 2880w\" sizes=\"(max-width: 350px) 350px, (max-width: 440px) 440px, (max-width: 768px) 768px, (max-width: 992px) 992px, (max-width: 1200px) 1200px, (min-resolution: 192dpi) and (max-width: 350px) 700px, (min-resolution: 192dpi) and (max-width: 420px) 840px, (min-resolution: 192dpi) and (max-width: 768px) 1536px, (min-resolution: 192dpi) and (max-width: 992px) 1984px, (min-resolution: 192dpi) and (max-width: 1200px) 2400px, (min-resolution: 192dpi) 2880px, 1440px\" loading=\"lazy\" fetchpriority=\"auto\" decoding=\"async\" alt=\"ROAS By Campaign Type, Name, And Ad Name - Three donut charts showing return on ad spend by different categories.\">\u003C/figure>\u003Cp>Programmatic advertising lives and dies by ROAS.\u003C/p>\u003Cp>The template breaks down:\u003C/p>\u003Cul>\u003Cli>ROAS by Campaign Type\u003C/li>\u003Cli>ROAS by Campaign Name\u003C/li>\u003Cli>ROAS by Ad Name\u003C/li>\u003C/ul>\u003Cp>Visualizing ROAS this way helps you:\u003C/p>\u003Cul>\u003Cli>Identify top spend drivers\u003C/li>\u003Cli>Reallocate budget\u003C/li>\u003Cli>Optimize faster\u003C/li>\u003C/ul>\u003Cp>This section proves return on ad spend clearly.\u003C/p>\u003Cp>\u003Cblockquote class=\"quote quote--variant-3 py-6 px-6 !my-2 rounded-2xl !max-w-full md:text-lg lg:text-xl text-base-dark\">\n          \u003Cdiv class=\"flex gap-4\">\n            \u003Cdiv class=\"\">\n              \u003Csvg\n                xmlns=\"http://www.w3.org/2000/svg\"\n                width=\"28\"\n                height=\"26\"\n                viewBox=\"0 0 28 26\"\n                fill=\"none\"\n              >\n                \u003Cpath\n                  opacity=\"0.15\"\n                  d=\"M10.5428 4.65271C8.26599 5.08169 6.66559 6.73158 5.74165 9.60241C5.27967 11.0213 5.04869 12.4237 5.04869 13.8096C5.04869 13.9746 5.04869 14.1231 5.04869 14.2551C5.08169 14.3541 5.11468 14.6016 5.14768 14.9976H10.5428V25.7879H0V15.839C0 10.9553 0.97344 7.19356 2.92032 4.55372C4.8672 1.91388 7.40804 0.395976 10.5428 0V4.65271ZM27.2233 4.65271C25.4084 4.94969 24.0225 5.97263 23.0656 7.72152C22.1416 9.47042 21.6797 11.4833 21.6797 13.7602C21.6797 13.9581 21.6797 14.1561 21.6797 14.3541C21.7127 14.5521 21.7622 14.7666 21.8282 14.9976H27.2233V25.7879H16.631V15.839C16.631 11.9123 17.4559 8.41448 19.1058 5.34567C20.7557 2.24386 23.4616 0.461971 27.2233 0V4.65271Z\"\n                  fill=\"#F8AA52\"\n                />\n              \u003C/svg>\n            \u003C/div>\n            \u003Cdiv class=\"italic\">\n              Most clients don't care about every minor metric; they want performance related to buying revenue or leads, customer acquisition, and the like. I build reports around insights and trends rather than drowning clients in data tables. - \u003Ca href=\"https://www.linkedin.com/in/antonkovalchuk/\" target=\"_blank\" rel=\"noopener noreferrer\">Anton Kovalchuk\u003C/a>, the founder of \u003Ca href=\"https://qliqqliq.com/\" target=\"_blank\" rel=\"noopener noreferrer\">QliqQliq\u003C/a>\n\n              \u003Cfooter class=\"text-right font-bold !mt-3 text-wrap-balance not-italic [&_a]:font-bold\">\n                \n              \u003C/footer>\n            \u003C/div>\n          \u003C/div>\n        \u003C/blockquote>\u003C/p>\u003Ch3 id=\"campaign-performance-by-city\">6. Campaign Performance by City\u003C/h3>\u003Cfigure class=\"image\">\u003Cimg src=\"https://media.whatagraph.com/Campaign_performance_by_city_Stack_Adapt_dashboard_template_d218dbf196.png\" srcset=\"https://media.whatagraph.com/Campaign_performance_by_city_Stack_Adapt_dashboard_template_d218dbf196.png?width=350 350w, https://media.whatagraph.com/Campaign_performance_by_city_Stack_Adapt_dashboard_template_d218dbf196.png?width=700 700w, https://media.whatagraph.com/Campaign_performance_by_city_Stack_Adapt_dashboard_template_d218dbf196.png?width=420 440w, https://media.whatagraph.com/Campaign_performance_by_city_Stack_Adapt_dashboard_template_d218dbf196.png?width=840 880w, https://media.whatagraph.com/Campaign_performance_by_city_Stack_Adapt_dashboard_template_d218dbf196.png?width=768 768w, https://media.whatagraph.com/Campaign_performance_by_city_Stack_Adapt_dashboard_template_d218dbf196.png?width=1536 1536w, https://media.whatagraph.com/Campaign_performance_by_city_Stack_Adapt_dashboard_template_d218dbf196.png?width=992 992w, https://media.whatagraph.com/Campaign_performance_by_city_Stack_Adapt_dashboard_template_d218dbf196.png?width=1984 1984w, https://media.whatagraph.com/Campaign_performance_by_city_Stack_Adapt_dashboard_template_d218dbf196.png?width=600 1200w, https://media.whatagraph.com/Campaign_performance_by_city_Stack_Adapt_dashboard_template_d218dbf196.png?width=1200 2400w, https://media.whatagraph.com/Campaign_performance_by_city_Stack_Adapt_dashboard_template_d218dbf196.png?width=720 1440w, https://media.whatagraph.com/Campaign_performance_by_city_Stack_Adapt_dashboard_template_d218dbf196.png?width=1440 2880w\" sizes=\"(max-width: 350px) 350px, (max-width: 440px) 440px, (max-width: 768px) 768px, (max-width: 992px) 992px, (max-width: 1200px) 1200px, (min-resolution: 192dpi) and (max-width: 350px) 700px, (min-resolution: 192dpi) and (max-width: 420px) 840px, (min-resolution: 192dpi) and (max-width: 768px) 1536px, (min-resolution: 192dpi) and (max-width: 992px) 1984px, (min-resolution: 192dpi) and (max-width: 1200px) 2400px, (min-resolution: 192dpi) 2880px, 1440px\" loading=\"lazy\" fetchpriority=\"auto\" decoding=\"async\" alt=\"Campaign Performance By City - Table of campaign performance metrics by city.\">\u003C/figure>\u003Cp>Break down Campaign Performance by city, region, or any other dimension your clients or stakeholders want to see. \u003C/p>\u003Cp>Metrics to include:\u003C/p>\u003Cul>\u003Cli>Impressions\u003C/li>\u003Cli>Clicks\u003C/li>\u003Cli>Conversions\u003C/li>\u003Cli>Revenue\u003C/li>\u003Cli>ROAS\u003C/li>\u003C/ul>\u003Cp> → Shift spend to cities generating higher conversion rate and ROAS.\u003C/p>\u003Ch3 id=\"ad-level-performance\">7. Ad-Level Performance\u003C/h3>\u003Cfigure class=\"image\">\u003Cimg src=\"https://media.whatagraph.com/Ad_performance_Stack_Adapt_dashboard_template_4b3ebc97d0.png\" srcset=\"https://media.whatagraph.com/Ad_performance_Stack_Adapt_dashboard_template_4b3ebc97d0.png?width=350 350w, https://media.whatagraph.com/Ad_performance_Stack_Adapt_dashboard_template_4b3ebc97d0.png?width=700 700w, https://media.whatagraph.com/Ad_performance_Stack_Adapt_dashboard_template_4b3ebc97d0.png?width=420 440w, https://media.whatagraph.com/Ad_performance_Stack_Adapt_dashboard_template_4b3ebc97d0.png?width=840 880w, https://media.whatagraph.com/Ad_performance_Stack_Adapt_dashboard_template_4b3ebc97d0.png?width=768 768w, https://media.whatagraph.com/Ad_performance_Stack_Adapt_dashboard_template_4b3ebc97d0.png?width=1536 1536w, https://media.whatagraph.com/Ad_performance_Stack_Adapt_dashboard_template_4b3ebc97d0.png?width=992 992w, https://media.whatagraph.com/Ad_performance_Stack_Adapt_dashboard_template_4b3ebc97d0.png?width=1984 1984w, https://media.whatagraph.com/Ad_performance_Stack_Adapt_dashboard_template_4b3ebc97d0.png?width=600 1200w, https://media.whatagraph.com/Ad_performance_Stack_Adapt_dashboard_template_4b3ebc97d0.png?width=1200 2400w, https://media.whatagraph.com/Ad_performance_Stack_Adapt_dashboard_template_4b3ebc97d0.png?width=720 1440w, https://media.whatagraph.com/Ad_performance_Stack_Adapt_dashboard_template_4b3ebc97d0.png?width=1440 2880w\" sizes=\"(max-width: 350px) 350px, (max-width: 440px) 440px, (max-width: 768px) 768px, (max-width: 992px) 992px, (max-width: 1200px) 1200px, (min-resolution: 192dpi) and (max-width: 350px) 700px, (min-resolution: 192dpi) and (max-width: 420px) 840px, (min-resolution: 192dpi) and (max-width: 768px) 1536px, (min-resolution: 192dpi) and (max-width: 992px) 1984px, (min-resolution: 192dpi) and (max-width: 1200px) 2400px, (min-resolution: 192dpi) 2880px, 1440px\" loading=\"lazy\" fetchpriority=\"auto\" decoding=\"async\" alt=\"Ad Performance - A table with ad names, impressions, clicks, conversions, and video completion rates.\">\u003C/figure>\u003Cp>Break down performance by ad name. Include:\u003C/p>\u003Cul>\u003Cli>Impressions\u003C/li>\u003Cli>Clicks\u003C/li>\u003Cli>Conversions\u003C/li>\u003Cli>Video completion rate\u003C/li>\u003Cli>CTR\u003C/li>\u003Cli>ROAS (if available)\u003C/li>\u003C/ul>\u003Cp>This helps media buyers optimize ad creatives fast.\u003C/p>\u003Ch3 id=\"device-breakdown-audience-behavior\">8. Device Breakdown (Audience Behavior)\u003C/h3>\u003Cfigure class=\"image\">\u003Cimg src=\"https://media.whatagraph.com/Clicks_by_device_and_conversions_Stack_Adapt_dashboard_template_0e0285db1f.png\" srcset=\"https://media.whatagraph.com/Clicks_by_device_and_conversions_Stack_Adapt_dashboard_template_0e0285db1f.png?width=350 350w, https://media.whatagraph.com/Clicks_by_device_and_conversions_Stack_Adapt_dashboard_template_0e0285db1f.png?width=700 700w, https://media.whatagraph.com/Clicks_by_device_and_conversions_Stack_Adapt_dashboard_template_0e0285db1f.png?width=420 440w, https://media.whatagraph.com/Clicks_by_device_and_conversions_Stack_Adapt_dashboard_template_0e0285db1f.png?width=840 880w, https://media.whatagraph.com/Clicks_by_device_and_conversions_Stack_Adapt_dashboard_template_0e0285db1f.png?width=768 768w, https://media.whatagraph.com/Clicks_by_device_and_conversions_Stack_Adapt_dashboard_template_0e0285db1f.png?width=1536 1536w, https://media.whatagraph.com/Clicks_by_device_and_conversions_Stack_Adapt_dashboard_template_0e0285db1f.png?width=992 992w, https://media.whatagraph.com/Clicks_by_device_and_conversions_Stack_Adapt_dashboard_template_0e0285db1f.png?width=1984 1984w, https://media.whatagraph.com/Clicks_by_device_and_conversions_Stack_Adapt_dashboard_template_0e0285db1f.png?width=600 1200w, https://media.whatagraph.com/Clicks_by_device_and_conversions_Stack_Adapt_dashboard_template_0e0285db1f.png?width=1200 2400w, https://media.whatagraph.com/Clicks_by_device_and_conversions_Stack_Adapt_dashboard_template_0e0285db1f.png?width=720 1440w, https://media.whatagraph.com/Clicks_by_device_and_conversions_Stack_Adapt_dashboard_template_0e0285db1f.png?width=1440 2880w\" sizes=\"(max-width: 350px) 350px, (max-width: 440px) 440px, (max-width: 768px) 768px, (max-width: 992px) 992px, (max-width: 1200px) 1200px, (min-resolution: 192dpi) and (max-width: 350px) 700px, (min-resolution: 192dpi) and (max-width: 420px) 840px, (min-resolution: 192dpi) and (max-width: 768px) 1536px, (min-resolution: 192dpi) and (max-width: 992px) 1984px, (min-resolution: 192dpi) and (max-width: 1200px) 2400px, (min-resolution: 192dpi) 2880px, 1440px\" loading=\"lazy\" fetchpriority=\"auto\" decoding=\"async\" alt=\"Clicks By Device And Conversions Stackadapt Dashboard Template - Three donut charts showing clicks and conversions by device.\">\u003C/figure>\u003Cp>Visualize device performance using donut charts.\u003C/p>\u003Cul>\u003Cli>Impressions by Device\u003C/li>\u003Cli>Clicks by Device\u003C/li>\u003Cli>Conversions by Device\u003C/li>\u003C/ul>\u003Cp>Device insights help you:\u003C/p>\u003Cul>\u003Cli>Adjust bids\u003C/li>\u003Cli>Refine targeting\u003C/li>\u003Cli>Optimize landing pages\u003C/li>\u003Cli>Improve conversion rate\u003C/li>\u003C/ul>\u003Cp>This is especially important for cross-device digital advertising strategies.\u003C/p>\u003Ch3 id=\"recommended-next-steps\">9. Recommended Next Steps\u003C/h3>\u003Cp>\u003Cimg src=\"https://media.whatagraph.com/Recommendations_Stack_Adapt_dashboard_template_b0ac27da6f.png\" srcset=\"https://media.whatagraph.com/Recommendations_Stack_Adapt_dashboard_template_b0ac27da6f.png?width=350 350w, https://media.whatagraph.com/Recommendations_Stack_Adapt_dashboard_template_b0ac27da6f.png?width=700 700w, https://media.whatagraph.com/Recommendations_Stack_Adapt_dashboard_template_b0ac27da6f.png?width=420 440w, https://media.whatagraph.com/Recommendations_Stack_Adapt_dashboard_template_b0ac27da6f.png?width=840 880w, https://media.whatagraph.com/Recommendations_Stack_Adapt_dashboard_template_b0ac27da6f.png?width=768 768w, https://media.whatagraph.com/Recommendations_Stack_Adapt_dashboard_template_b0ac27da6f.png?width=1536 1536w, https://media.whatagraph.com/Recommendations_Stack_Adapt_dashboard_template_b0ac27da6f.png?width=992 992w, https://media.whatagraph.com/Recommendations_Stack_Adapt_dashboard_template_b0ac27da6f.png?width=1984 1984w, https://media.whatagraph.com/Recommendations_Stack_Adapt_dashboard_template_b0ac27da6f.png?width=600 1200w, https://media.whatagraph.com/Recommendations_Stack_Adapt_dashboard_template_b0ac27da6f.png?width=1200 2400w, https://media.whatagraph.com/Recommendations_Stack_Adapt_dashboard_template_b0ac27da6f.png?width=720 1440w, https://media.whatagraph.com/Recommendations_Stack_Adapt_dashboard_template_b0ac27da6f.png?width=1440 2880w\" sizes=\"(max-width: 350px) 350px, (max-width: 440px) 440px, (max-width: 768px) 768px, (max-width: 992px) 992px, (max-width: 1200px) 1200px, (min-resolution: 192dpi) and (max-width: 350px) 700px, (min-resolution: 192dpi) and (max-width: 420px) 840px, (min-resolution: 192dpi) and (max-width: 768px) 1536px, (min-resolution: 192dpi) and (max-width: 992px) 1984px, (min-resolution: 192dpi) and (max-width: 1200px) 2400px, (min-resolution: 192dpi) 2880px, 1440px\" loading=\"lazy\" fetchpriority=\"auto\" decoding=\"async\" alt=\"Recommendations - A light green box lists three recommended next steps with text on a turquoise background.\">End your dashboard with clear optimization recommendations such as:\u003C/p>\u003Cul>\u003Cli>Reallocate budget to high-ROAS campaign types\u003C/li>\u003Cli>Increase investment in top-performing ads\u003C/li>\u003Cli>Scale winning cities\u003C/li>\u003C/ul>\u003Cp>\u003Cblockquote class=\"quote quote--variant-1 py-6 px-6 !my-2 rounded-2xl !max-w-full md:text-lg lg:text-xl text-base-dark\">\n          \u003Cdiv class=\"flex gap-4\">\n            \u003Cdiv class=\"\">\n              \u003Csvg\n                xmlns=\"http://www.w3.org/2000/svg\"\n                width=\"28\"\n                height=\"26\"\n                viewBox=\"0 0 28 26\"\n                fill=\"none\"\n              >\n                \u003Cpath\n                  opacity=\"0.15\"\n                  d=\"M10.5428 4.65271C8.26599 5.08169 6.66559 6.73158 5.74165 9.60241C5.27967 11.0213 5.04869 12.4237 5.04869 13.8096C5.04869 13.9746 5.04869 14.1231 5.04869 14.2551C5.08169 14.3541 5.11468 14.6016 5.14768 14.9976H10.5428V25.7879H0V15.839C0 10.9553 0.97344 7.19356 2.92032 4.55372C4.8672 1.91388 7.40804 0.395976 10.5428 0V4.65271ZM27.2233 4.65271C25.4084 4.94969 24.0225 5.97263 23.0656 7.72152C22.1416 9.47042 21.6797 11.4833 21.6797 13.7602C21.6797 13.9581 21.6797 14.1561 21.6797 14.3541C21.7127 14.5521 21.7622 14.7666 21.8282 14.9976H27.2233V25.7879H16.631V15.839C16.631 11.9123 17.4559 8.41448 19.1058 5.34567C20.7557 2.24386 23.4616 0.461971 27.2233 0V4.65271Z\"\n                  fill=\"#5667FC\"\n                />\n              \u003C/svg>\n            \u003C/div>\n            \u003Cdiv class=\"italic\">\n              If your report doesn't include 'what we're doing next', it's incomplete. - \u003Ca href=\"https://www.linkedin.com/in/alexmitrofanov/\" target=\"_blank\" rel=\"noopener noreferrer\">Alexander Mitrofanov\u003C/a>, Senior Paid Media Specialist, \u003Ca href=\"https://www.tagworldwide.com/\" target=\"_blank\" rel=\"noopener noreferrer\">Tag Worldwide\u003C/a>\n\n              \u003Cfooter class=\"text-right font-bold !mt-3 text-wrap-balance not-italic [&_a]:font-bold\">\n                \n              \u003C/footer>\n            \u003C/div>\n          \u003C/div>\n        \u003C/blockquote>\u003C/p>","sections.rich-text-content",{"id":883,"title":884,"text":885,"gray_background":17,"disable_top_margin":33,"disable_bottom_margin":33,"cta":33,"cta_collection":33,"bottom_cta":33,"bottom_cta_collection":886,"integrations":896,"__component":1694},86,"Connect All Your Marketing Accounts and Sources","\u003Cp>Bring all your marketing data into one place with no-code, stable connectors that you don't need to babysit. \u003C/p>",{"id":36,"Name":887,"createdAt":888,"updatedAt":889,"publishedAt":890,"documentId":891,"cta":892},"See all integrations","2024-11-13T15:16:49.380Z","2024-11-13T15:16:50.427Z","2024-11-13T15:16:50.420Z","d5saockrxnhw7dy6pcs4n0vr",[893],{"id":894,"label":887,"url":895,"subtext":33,"style":628,"element_id":33,"color":33,"icon":33,"width":33},1563,"https://whatagraph.com/integrations",[897,949,984,1075,1109,1234,1296,1325,1344,1426,1470,1555],{"id":898,"title":148,"createdAt":899,"updatedAt":900,"publishedAt":901,"new":17,"beta":17,"coming_soon":17,"documentId":902,"link":903,"icon":905,"integration_metrics":916},72,"2023-05-19T08:43:50.669Z","2026-06-08T09:59:00.767Z","2023-05-29T09:11:23.302Z","au6xw0bd7xgazwhryaw80lau",{"id":904,"label":148,"url":149,"subtext":33,"style":33,"element_id":33,"color":33,"icon":33,"width":33},1182,{"id":906,"name":907,"alternativeText":908,"caption":33,"width":909,"height":909,"formats":33,"hash":910,"ext":384,"mime":385,"size":911,"url":912,"previewUrl":33,"provider":370,"provider_metadata":33,"createdAt":913,"updatedAt":914,"documentId":915,"publishedAt":373,"focalPoint":33},10731,"Full colour.png","StackAdapt icon",96,"Full_colour_12fe6c6a06",1.09,"https://s3.us-east-2.amazonaws.com/whatagraph.com/Full_colour_12fe6c6a06.png","2023-05-19T08:43:45.655Z","2023-12-19T19:45:38.806Z","arkgpjo9dj5d8l3o7uvsmxkq",[917,925,933,941],{"id":918,"name":919,"createdAt":920,"updatedAt":921,"publishedAt":922,"metric":923,"documentId":924,"icon":33},631,"StackAdapt Basic","2023-07-20T07:48:37.849Z","2024-03-07T17:33:42.593Z","2023-07-20T07:48:55.951Z","Impressions\nUnique impressions\nClicks\nCTR\nCost\nCPC\nCPM\nCPE","ttcyeapjirlngeotsrb9k3ag",{"id":926,"name":927,"createdAt":928,"updatedAt":929,"publishedAt":930,"metric":931,"documentId":932,"icon":33},632,"StackAdapt Conversions","2023-07-20T07:50:24.868Z","2024-03-07T17:34:30.685Z","2023-07-20T07:50:27.504Z","Conversions\nCVR\nCPA\nRevenue\nProfit\nUnique conversions\nConversion revenue","qpzlnum0z4a3yajkw7tkxmoe",{"id":934,"name":935,"createdAt":936,"updatedAt":937,"publishedAt":938,"metric":939,"documentId":940,"icon":33},633,"StackAdapt Engagement","2023-07-20T07:51:29.350Z","2024-03-07T17:35:03.583Z","2023-07-20T07:51:31.634Z","Page start\nEngagements\nPage time\nEngagement rate","lrryicjcu9t2qz2knmtn9bz3",{"id":942,"name":943,"createdAt":944,"updatedAt":945,"publishedAt":946,"metric":947,"documentId":948,"icon":33},634,"StackAdapt Video","2023-07-20T07:52:40.818Z","2024-03-07T17:35:37.849Z","2023-07-20T07:52:44.151Z","Video started\n25% VC\n50% VC\n75% VC\n95% VC\nVideo completion rate","j1y0b6cuv8oscqgnsfavifw2",{"id":159,"title":950,"createdAt":951,"updatedAt":952,"publishedAt":953,"new":17,"beta":17,"coming_soon":17,"documentId":954,"link":955,"icon":959,"integration_metrics":969},"Google Ads","2023-01-12T10:30:56.571Z","2026-06-08T09:37:09.276Z","2023-01-12T10:30:59.129Z","eztalk7jeamtav7q3ed2wn8q",{"id":956,"label":957,"url":958,"subtext":33,"style":33,"element_id":33,"color":33,"icon":33,"width":33},225,"Google ads","/integrations/google-ads",{"id":960,"name":961,"alternativeText":962,"caption":33,"width":898,"height":898,"formats":33,"hash":963,"ext":366,"mime":367,"size":964,"url":965,"previewUrl":33,"provider":370,"provider_metadata":33,"createdAt":966,"updatedAt":967,"documentId":968,"publishedAt":373,"focalPoint":33},1025,"google-sda.svg","Google Ad Manager icon","google_sda_c285fd1fa0",2.24,"https://s3.us-east-2.amazonaws.com/whatagraph.com/google_sda_c285fd1fa0.svg","2023-01-11T12:48:32.848Z","2023-12-19T16:49:51.648Z","oe9d4rbzn7y4sc9u8vbk7mpa",[970,976],{"id":971,"name":972,"createdAt":33,"updatedAt":33,"publishedAt":973,"metric":974,"documentId":975,"icon":33},153,"Report types","2023-02-10T09:16:46.000Z","Customer\nCampaign\nAd group\nAd group ad\nGender view\nGeographic view\nAd group audience view\nAd group ad asset view\nAd schedule view\nAge range view\nBidding strategy\nCampaign audience view\nCampaign bid modifier\nCampaign budget\nClick view\nConversion action\nDetail placement view\nDisplay keyword view\nDistance view\nDynamic search ads search term view\nExpanded landing page view\nExtension feed item\nFeed item\nFeed placeholder view\nGroup placement view\nHotel group view\nHotel performance view\nIncome range view\nKeyword view\nLanding page view\nLocation view\nManaged placement view\nPaid organic search term view\nParental status view\nProduct group view\nSearch term view\nShopping performance view\nTopic view\nUser location view\nVideo\nAd group asset\nAsset field type view\nCampaign asset\nCustomer asset\nSmart campaign search term view\nWebpage view\nAsset group product group view\nHotel reconciliation\nAd group ad asset combination view\nCampaign group","zmbleyy0ufxz97u5hdt142cx",{"id":977,"name":978,"createdAt":979,"updatedAt":980,"publishedAt":981,"metric":982,"documentId":983,"icon":33},699,"Google Ads Campaign","2024-02-28T11:15:20.280Z","2024-02-28T11:15:21.916Z","2024-02-28T11:15:21.909Z","Absolute top impression percentage\nActive view ctr\nClicks\nCtr\nImpressions\nActive view cpm\nActive view impressions\nAll conversions\nAverage cost\nAverage cpc\nAverage cpe\nConversions\nCost\nCost per all conversions\nCost per conversion\nAll conversions from store visit\nAll conversions from store website\nAll conversions value\nAverage cpm\nConversions value\nCross device conversions\nValue per all conversions\nValue per conversion\nCurrent model attributed conversions\nInteraction rate\nInteractions\nActive view measurability\nCurrent model attributed conversions value\nCurrent model attributed conversions value per cost\nSearch click share\nSearch top impression share\nTop impression percentage\nValue per current model attributed conversion\nActive view measurable cost\nActive view measurable impressions\nActive view viewability\nAll conversions from click to call\nAll conversions from directions\nBounce rate\nAll conversions from interactions rate\nAll conversions from menu\nAll conversions from order\nAll conversions from other engagement\nAverage cpv\nAverage page views\nAverage time on site\nContent budget lost impression share\nContent impression share\nContent rank lost impression share\nConversion last conversion date\nConversion last received request date time\nConversions from interactions rate\nCost per current model attributed conversion\nCurrent model attributed conversions from interactions rate\nCurrent model attributed conversions from interactions value per interaction\nAll conversions by conversion date\nAll conversions value by conversion date\nConversions by conversion date\nConversions value by conversion date\nOptimization score uplift\nOptimization score url\nSk ad network conversions\nValue per all conversions by conversion date\nValue per conversions by conversion date\nAuction insight search absolute top impression percentage\nAuction insight search impression share\nAuction insight search outranking share\nAuction insight search overlap rate\nAuction insight search position above rate\nAuction insight search top impression percentage\nBiddable app install conversions\nBiddable app post install conversions\nCommission commission rate\nMaximize conversions target cpa\nPercent cpc cpc bid ceiling\nTarget cpa cpc bid ceiling\nTarget cpa cpc bid floor\nTarget cpa target cpa\nTarget impression share cpc bid ceiling\nTarget impression share location fraction\nTarget roas cpc bid ceiling\nTarget roas cpc bid floor\nTarget spend cpc bid ceiling\nTarget spend target spend\nMaximize conversion value cpc bid ceiling\nMaximize conversion value cpc bid floor\nMaximize conversions cpc bid ceiling\nMaximize conversions cpc bid floor\nMaximize conversions target cpa\nTarget cpa cpc bid ceiling\nTarget cpa cpc bid floor\nTarget cpa target cpa\nTarget impression share cpc bid ceiling\nTarget impression share location fraction\nTarget roas cpc bid ceiling\nTarget roas cpc bid floor\nTarget spend cpc bid ceiling\nTarget spend target spend\nAmount\nRecommended budget amount\nRecommended budget estimated change weekly cost\nTotal amount\nAll conversions from location asset click to call\nAll conversions from location asset directions\nAll conversions from location asset menu\nAll conversions from location asset order\nAll conversions from location asset other engagement\nAll conversions from location asset store visits\nAll conversions from location asset website\nEligible impressions from location asset store reach\nView through conversions from location asset click to call\nView through conversions from location asset directions\nView through conversions from location asset menu\nView through conversions from location asset order\nView through conversions from location asset other engagement\nView through conversions from location asset store visits\nView through conversions from location asset website\nPublisher organic clicks\nPublisher purchased clicks\nPublisher unknown clicks\nAverage target cpa micros\nAverage target roas\nAll new customer lifetime value\nNew customer lifetime value\nAverage cart size\nAverage order value\nCost of goods sold\nCross sell cost of goods sold\nCross sell gross profit\nCross sell revenue\nCross sell units sold\nGross profit margin\nGross profit\nLead cost of goods sold\nLead gross profit\nLead revenue\nLead units sold\nOrders\nRevenue\nSk ad network installs\nSk ad network total conversions\nUnits sold\nAverage impression frequency per user\nUnique users\nEngagement rate\nEngagements\nGmail forwards\nGmail saves\nGmail secondary clicks\nInteraction event types\nInvalid click rate\nInvalid clicks\nPercent new visitors\nPhone calls\nPhone impressions\nPhone through rate\nRelative ctr\nSearch absolute top impression share\nSearch budget lost absolute top impression share\nSearch budget lost impression share\nSearch budget lost top impression share\nSearch exact match impression share\nSearch impression share\nSearch rank lost absolute top impression share\nSearch rank lost impression share\nSearch rank lost top impression share\nVideo quartile p100 rate\nVideo quartile p25 rate\nVideo quartile p50 rate\nVideo quartile p75 rate\nVideo view rate\nVideo views\nView through conversions","g220e382nrvxtt3s1wv91ma8",{"id":156,"title":120,"createdAt":985,"updatedAt":986,"publishedAt":987,"new":17,"beta":17,"coming_soon":17,"documentId":988,"link":989,"icon":992,"integration_metrics":1002},"2023-01-12T10:29:33.912Z","2026-06-08T09:35:51.534Z","2023-01-12T10:29:36.429Z","pqlbvxpc2hsw5srseemz7n0y",{"id":990,"label":991,"url":121,"subtext":33,"style":33,"element_id":33,"color":33,"icon":33,"width":33},224,"Facebook ads",{"id":993,"name":994,"alternativeText":995,"caption":33,"width":898,"height":898,"formats":33,"hash":996,"ext":366,"mime":367,"size":997,"url":998,"previewUrl":33,"provider":370,"provider_metadata":33,"createdAt":999,"updatedAt":1000,"documentId":1001,"publishedAt":373,"focalPoint":33},1022,"facebook-ads.svg","Facebook ads icon","facebook_ads_46a51330e7",6.75,"https://s3.us-east-2.amazonaws.com/whatagraph.com/facebook_ads_46a51330e7.svg","2023-01-11T12:48:32.638Z","2023-12-19T16:49:34.631Z","tx4n0dzanuefl4uxutf2ixxp",[1003,1011,1019,1027,1035,1043,1051,1059,1067],{"id":1004,"name":1005,"createdAt":1006,"updatedAt":1007,"publishedAt":1008,"metric":1009,"documentId":1010,"icon":33},678,"Facebook Ads Performance","2024-02-28T08:53:56.581Z","2024-02-28T08:55:40.375Z","2024-02-28T08:55:40.366Z","Reach\nFrequency\nImpressions\nAmount spent\nClicks (all)\nCPC (all)\nCTR (all)\nSocial amount spent\nCPM (cost per 1,000 impressions)\nCost per 1,000 people reached","gawybv791m9uwvxgnpaxbye0",{"id":1012,"name":1013,"createdAt":1014,"updatedAt":1015,"publishedAt":1016,"metric":1017,"documentId":1018,"icon":33},679,"Facebook Ads Conversions","2024-02-28T08:56:55.018Z","2024-02-28T08:56:56.556Z","2024-02-28T08:56:56.548Z","Reach\nFrequency\nImpressions\nAmount spent\nClicks (all)\nCPC (all)\nCTR (all)\nSocial amount spent\nCPM (cost per 1,000 impressions)\nCost per 1,000 people reached\nConversions (164)expand_less\nOffsite conversions\nUnique purchases\nUnique website content views\nUnique landing page views\nUnique registrations completed\nUnique website leads\nUnique On-Facebook leads\nCost per unique landing page view\nCost per unique custom event\nCost per unique lead\nCost per unique registrations completed\nCost per unique purchase\nCost per unique On-Facebook lead\nUnique website adds to cart\nWebsite unique checkouts initiated\nUnique custom events\nOffline unique checkouts initiated\nOn-facebook unique checkouts initiated\nMobile app unique checkouts initiated\nUnique checkouts initiated\nOn-Facebook leads\nCost per On-Facebook leads\nCost per adds to wishlist\nUnique content views\nCost per purchase\nLocation searches\nDonations\nWebsite donations\nOn-Facebook donations\nMobile app donations\nOffline donations\nDonate conversion value\nWebsite donate conversion value\nOn-Facebook donate conversion value\nMobile app donate conversion value\nOffline donate conversion value\nCost per donation\nPhone number clicks\nPhone number clicks value\nFind location conversion value\nCost per phone number clicks\nCost per find location\nPurchases conversions value\nPurchases\nPurchase ROAS\nOffline adds to cart\nOn-Facebook adds to cart\nAdds to cart\nCustom event value\nWebsite location searches\nCalls placed\n20-seconds call\n60-seconds call\nUnique leads\nUnique offsite conversions\nLeads\nMobile app purchase ROAS\nContacts\nAppointments scheduled\nApplications submitted\nOffsite conversions value\nTrials started\nConversion rate\nSubscriptions\nProducts customized\nWebsite products customized\nSubscription value\nCost per subscriptions\nWebsite purchase ROAS\nMobile app achievements unlocked\nMobile app activations\nMobile app adds of payment info\nMobile app adds to cart\nMobile app adds to wishlist\nMobile app registrations completed\nCost per mobile app registrations completed\nMobile app content views\nMobile app checkouts initiated\nMobile app levels achieved\nMobile app purchases\nMobile app ratings submitted\nMobile app searches\nMobile app credits spent\nMobile app tutorials completed\nOther events\nApp installs\nDesktop app engagements\nDesktop app story engagements\nDesktop app uses\nCommerce adds to cart\nCommerce message to buy\nCommerce purchases\nCommerce content views\nCredit spends\nGame plays\nLanding page views\nLeads (Form)\nMobile app installs\nCustom events\nAdds of payment info\nWebsite adds to cart\nApp adds to wishlist\nAdds to wishlist\nRegistrations completed\nWebsite checkouts initiated\nOffline checkouts initiated\nOn-facebook checkouts initiated\nCheckouts initiated\nCost per registrations completed\nWebsite leads\nWebsite purchases\nSearches\nWebsite content views\nOffline content views\nContent views\nOn-Facebook workflow completions\nOn-Facebook purchases\nMobile app achievements unlocked value\nApp activation value\nMobile app Adds of payment info value\nMobile app adds to cart conversion value\nMobile app adds to wishlist value\nMobile app registrations completed value\nMobile app checkouts initiated conversion value\nMobile app levels achieved value\nMobile app purchases conversion value\nMobile app ratings submitted value\nMobile app searches value\nMobile app credits spent value\nMobile app Tutorials completed conversion value\nOther events value\nApp install value\nDesktop app uses value\nCommerce adds to cart value\nCommerce message to buy value\nCommerce purchases value\nCommerce content views value\nCredit spends value\nGame plays value\nLanding page views value\nLeads (Form) value\nMobile app install value\nAdds of payment info value\nWebsite adds to cart conversion value\nApp adds to wishlist value\nRegistrations completed value\nWebsite checkouts initiated conversion value\nOffline checkouts initiated conversion value\nOn-facebook checkouts initiated conversion value\nCheckouts initiated conversion value\nWebsite leads value\nWebsite purchases conversion value\nSearches value\nOn-Facebook workflow completions conversion value\nOn-Facebook purchase conversion value\nCost per lead\nCost per app installs\nCost per landing page view\nOffline purchases conversion value\nOffline adds of payment info value\nOffline adds to cart conversion value\nOffline registrations completed conversion value\nOffline purchases\nOffline other conversions","jyt031c9shj8avmeopbagbak",{"id":1020,"name":1021,"createdAt":1022,"updatedAt":1023,"publishedAt":1024,"metric":1025,"documentId":1026,"icon":33},680,"Facebook Ads Engagament","2024-02-28T08:58:23.637Z","2024-02-28T08:58:25.206Z","2024-02-28T08:58:25.196Z","Unique post reactions\nUnique post saves\nUnique post shares\nUnique comments\nUnique likes\nUnique link clicks\nCost per unique post save\nCost per unique link click\nCost per unique like\nCost per unique content view\nCPC (cost per link click)\nPage engagement\nUnique page engagement\nEstimated call confirmation clicks\nInstant Experience view percentage\nInstant Experience view time\nCost per estimated ad recall lift (people)\nCost per outbound click\nCost per 15-second video plays\nCost per unique click (all)\nCost per unique outbound click\nCost per 2-second continuous video play\nEstimated ad recall lift rate\nEstimated ad recall lift (people)\nCTR (link click-through rate)\nCost per thruplay watched videos\nInstant experience clicks to open\nInstant experience clicks to start\nOutbound clicks\nUnique outbound clicks\nOutbound CTR\nInstant experience outbound clicks\nUnique CTR (link click-through rate)\n15-second video plays\n2-second continuous video plays\nVideo plays\nThruplay watched videos\nUnique clicks (all)\nUnique CTR (all)\nUnique outbound CTR\n30-second video plays\nVideo average play time\nVideo plays at 100%\nVideo plays at 25%\nVideo plays at 50%\nVideo plays at 75%\nVideo plays at 95%\nPost engagement\nUnique post engagement\nCheck-ins\nPost comments\nPost full views\nPage likes\nPage mentions\nNewly purchased mobile devices\nBlocked messaging connections\nMessaging conversations started\nNew messaging connections\nMessaging replies\nPage photo views\nUnique page photo views\nPost shares\nPost reactions\nReceive Offers\nEvent responses\nPage tab views\n3-second video plays\nMobile app content views value\nCheck-ins value\nPost comments value\nPost full views value\nPage likes value\nLink click value\nPage mentions value\nNewly purchased mobile devices value\nContent views value\nBlocked messaging connections value\nMessaging conversations started value\nNew messaging connections value\nMessaging replies value\nOutbound clicks value\nPage photo views value\nPost shares value\nPost reaction value\nReceive Offers value\nEvent responses value\nPage tab views value\nCost per 3-second video plays\nCost per page like\nCost per post engagement\nCost per page engagement\nPage engagement rate\nCost per new messaging connections\nCost per messaging conversation started\nCost per messaging replies\nPost LIKE reactions\nPost LOVE reactions\nPost WOW reactions\nPost HAHA reactions\nPost SAD reactions\nPost ANGRY reactions\nCost per event responses\nPost saves\nLink clicks\n10-second video plays","ywwce9hzrr90izu4h8t3yjzo",{"id":1028,"name":1029,"createdAt":1030,"updatedAt":1031,"publishedAt":1032,"metric":1033,"documentId":1034,"icon":33},681,"Facebook Ads Catalog Segments","2024-02-28T08:59:04.126Z","2024-02-28T08:59:05.470Z","2024-02-28T08:59:05.423Z","Purchase ROAS with shared items value\nWebsite purchase ROAS with shared items value\nMobile app purchase ROAS with shared items value\nAdds to cart with shared items value\nWebsite adds to cart with shared items value\nOffsite conversions with shared items value\nMobile app adds to cart conversion with shared items value\nCustom events with shared items value\nPurchases with shared items value\nWebsite purchases with shared items value\nContent views with shared items value\nWebsite content views with shared items value\nMobile app content views with shared items value\nMobile app purchases conversion with shared items value\nWebsite purchases with shared items\nAdds to cart with shared items\nWebsite adds to cart with shared items\nMobile app adds to cart with shared items\nContent views with shared items\nWebsite content with shared items views\nMobile app content views with shared items\nPurchases with shared items\nMobile app purchases with shared items","lgr2wfg2bsrkbnmy0gmczjg2",{"id":1036,"name":1037,"createdAt":1038,"updatedAt":1039,"publishedAt":1040,"metric":1041,"documentId":1042,"icon":33},682,"Facebook Ads Converted Products","2024-02-28T08:59:35.910Z","2024-02-28T08:59:37.233Z","2024-02-28T08:59:37.217Z","Website purchases converted value\nAdds to cart value\nWebsite adds to cart value\nOffsite conversions value\nMobile app adds to cart conversion value\nCustom events value\nContent views value\nWebsite content views value\nMobile app content views value\nPurchases converted value\nMobile app purchases converted value\nWebsite purchases\nAdds to cart\nWebsite adds to cart\nOffsite conversions\nMobile app adds to cart\nCustom events\nContent views\nMobile app content views\nPurchases","t7k6i4kpw0itkbqn3qnfwtfe",{"id":1044,"name":1045,"createdAt":1046,"updatedAt":1047,"publishedAt":1048,"metric":1049,"documentId":1050,"icon":33},683,"Facebook Ads Custom Conversions","2024-02-28T09:00:15.266Z","2024-02-28T09:00:16.413Z","2024-02-28T09:00:16.397Z","Total custom conversions\nview_cart\nsign_up\nlogin\nadd_shipping_info\nadd_to_cart\nsim_validation\npurchase","hv4pbk87ju1ttqr3w3mjncqr",{"id":1052,"name":1053,"createdAt":1054,"updatedAt":1055,"publishedAt":1056,"metric":1057,"documentId":1058,"icon":33},684,"Facebook Ads Custom","2024-02-28T09:00:38.335Z","2024-02-28T09:00:39.633Z","2024-02-28T09:00:39.620Z","Total actions\nThe number of action that was attributed to your ads\nTotal action values\nTotal cost per action\nTotal unique actions\nTotal conversion values","thn5vfwvav10oik86pmg1mt7",{"id":1060,"name":1061,"createdAt":1062,"updatedAt":1063,"publishedAt":1064,"metric":1065,"documentId":1066,"icon":33},685,"Facebook Ads Custom Events","2024-02-28T09:01:08.414Z","2024-02-28T09:01:10.316Z","2024-02-28T09:01:10.299Z","SeeResultsClick\nCalculatorClicks\nSeeResultsClick value\nCost per SeeResultsClick\nCalculatorClicks value\nCost per CalculatorClicks","pr62ttqj1toqiqzophqgbpgo",{"id":1068,"name":1069,"createdAt":1070,"updatedAt":1071,"publishedAt":1072,"metric":1073,"documentId":1074,"icon":33},686,"Facebook Ads Video","2024-02-28T09:01:38.290Z","2024-02-28T09:01:39.411Z","2024-02-28T09:01:39.400Z","Cost per thruplay\nCost per thruplay","j7vis03elyg4twtewwdonfkp",{"id":1076,"title":144,"createdAt":1077,"updatedAt":1078,"publishedAt":1079,"new":17,"beta":17,"coming_soon":17,"documentId":1080,"link":1081,"icon":1084,"integration_metrics":1094},36,"2023-01-12T11:32:02.996Z","2026-06-08T09:43:22.876Z","2023-01-12T11:32:05.818Z","s9rxzgqg92t2ebcirrhxjla9",{"id":1082,"label":1083,"url":145,"subtext":33,"style":33,"element_id":33,"color":33,"icon":33,"width":33},232,"linkedin-ads",{"id":1085,"name":1086,"alternativeText":1087,"caption":33,"width":123,"height":123,"formats":33,"hash":1088,"ext":366,"mime":367,"size":1089,"url":1090,"previewUrl":33,"provider":370,"provider_metadata":33,"createdAt":1091,"updatedAt":1092,"documentId":1093,"publishedAt":373,"focalPoint":33},1032,"linkedin-ads.svg","LinkedIn Ads icon","linkedin_ads_791a60ad20",7.28,"https://s3.us-east-2.amazonaws.com/whatagraph.com/linkedin_ads_791a60ad20.svg","2023-01-11T12:48:32.987Z","2023-12-19T16:52:38.256Z","eqrr191f401t1q19nxxdqi46",[1095,1102],{"id":1096,"name":1097,"createdAt":33,"updatedAt":1098,"publishedAt":1099,"metric":1100,"documentId":1101,"icon":33},615,"LinkedIn Ads Campaign","2024-05-02T08:27:25.506Z","2023-02-20T12:03:01.000Z","Campaign total budget amount\nCampaign unit cost amount\nCampaign daily budget amount","qahrav12b2ykbrze52uteixg",{"id":1103,"name":1104,"createdAt":33,"updatedAt":1105,"publishedAt":1106,"metric":1107,"documentId":1108,"icon":33},490,"LinkedIn Ads Analytics","2024-03-06T10:40:36.020Z","2023-02-15T07:32:10.000Z","Card clicks\nCard impressions\nComment likes\nDocument completions\nDocument first quartile completions\nDocument midpoint completions\nDocument third quartile completions\nDownload clicks\nJob applications\nJob apply clicks\nPost click job applications\nPost click job apply clicks\nPost click registrations\nPost view job applications\nPost view job apply clicks\nPost view registrations\nReactions\nRegistrations\nTalent leads\nViral card clicks\nViral card impressions\nViral comment likes\nViral document completions\nViral document first quartile completions\nViral document midpoint completions\nViral document third quartile completions\nViral downloads clicks\nViral job applications\nViral job apply clicks\nViral post click job applications\nViral post click job apply clicks\nViral post click registrations\nViral post view job applications\nViral post view job apply clicks\nViral post view registrations\nViral reactions\nViral registrations\nPost click conversions\nAd unit clicks\nCompany page clicks\nOne click leads (viral)\nVideo first quartile completions\nText url clicks\nVideo starts\nExternal website conversions (viral)\nVideo third quartile completions\nLikes\nComments (viral)\nVideo third quartile completions (viral)\nOne click leads\nFull screen plays\nFollows\nOne click lead form opens (viral)\nConversion value\nFollows (viral)\nOther engagements\nVideo completions (viral)\nOpens\nLead generation mail interested clicks\nTotal engagements\nVideo views\nImpressions (viral)\nVideo views (viral)\nHeadline Clicks\nHeadline Impressions\nValid Work Email Leads\nCost in local currency\nLikes (viral)\nOther engagements (viral)\nVideo midpoint completions (viral)\nShares\nFull screen plays (viral)\nVideo midpoint completions\nTotal engagements (viral)\nExternal website post view conversions (viral)\nCompany page clicks (viral)\nAction clicks\nShares (viral)\nVideo completions\nExternal website post view conversions\nComments\nVideo starts (viral)\nCost in USD\nLanding page clicks\nOne click lead form opens\nImpressions\nLanding page clicks (viral)\nExternal website post click conversions (viral)\nExternal website conversions\nVideo first quartile completions (viral)\nLead generation mail contact info shares\nClicks\nClicks (viral)\nCost per click\nCost per 1000 impressions\nCost per engagement\nCost per conversion\nAverage engagement\nSocial actions\nOther clicks\nInMail clicks\nOpen rate\nClick to open rate\nCost per send\nCost per open\nEngagement rate\nAverage CTR\nCost per lead\nLead form completion rate\nInMail sends\nConversion rate\nReturn on ad spend\nApproximate Unique Member Reach","chtidd1njmzg5fdgtrwhn8p6",{"id":191,"title":1110,"createdAt":1111,"updatedAt":1112,"publishedAt":1113,"new":17,"beta":17,"coming_soon":17,"documentId":1114,"link":1115,"icon":1119,"integration_metrics":1129},"TikTok Ads","2023-01-12T11:36:03.609Z","2026-06-08T09:43:49.441Z","2023-01-12T11:36:05.069Z","cxiet08eqw1btkysq4dl9lur",{"id":1116,"label":1117,"url":1118,"subtext":33,"style":33,"element_id":33,"color":33,"icon":33,"width":33},235,"tiktok-ads","/integrations/tiktok-ads",{"id":1120,"name":1121,"alternativeText":1122,"caption":33,"width":898,"height":898,"formats":33,"hash":1123,"ext":366,"mime":367,"size":1124,"url":1125,"previewUrl":33,"provider":370,"provider_metadata":33,"createdAt":1126,"updatedAt":1127,"documentId":1128,"publishedAt":373,"focalPoint":33},983,"tiktok.svg","TikTok icon","tiktok_0beb1de8b9",2.58,"https://s3.us-east-2.amazonaws.com/whatagraph.com/tiktok_0beb1de8b9.svg","2023-01-11T12:48:31.242Z","2023-12-19T17:19:21.843Z","jmz5u3j89f784xo9chjugroh",[1130,1138,1146,1154,1162,1170,1178,1186,1194,1202,1210,1218,1226],{"id":1131,"name":1132,"createdAt":1133,"updatedAt":1134,"publishedAt":1135,"metric":1136,"documentId":1137,"icon":33},665,"TikTok Ads Universal","2024-02-22T10:47:23.359Z","2024-02-22T10:47:25.533Z","2024-02-22T10:47:25.478Z","Impressions\nClicks\nSpend","fb54z51i29602iojmt56w2a7",{"id":1139,"name":1140,"createdAt":1141,"updatedAt":1142,"publishedAt":1143,"metric":1144,"documentId":1145,"icon":33},666,"TikTok Ads Basic Data","2024-02-22T10:50:04.651Z","2024-02-22T10:50:07.250Z","2024-02-22T10:50:07.230Z","Total Cost\nCPC\nCPM\nImpressions\nCTR (%)\nReach\nCost per 1,000 people reached\nConversion\nCPA\nCVR (%)\nReal-time Conversions\nReal-time CPA\nReal-time CVR (%)\nResult\nCost Per Result\nResult Rate (%)\nReal-time Result\nReal-time Cost Per Result\nReal-time Result Rate (%)\nSecondary Goal Result\nCost per Secondary Goal Result\nSecondary Goal Result Rate (%)\nFrequency\nCampaign Budget\nAd Group Budget\nGross Impressions (Includes Invalid Impressions)","xko7ljjt6ljmw1v5wbj57ki2",{"id":1147,"name":1148,"createdAt":1149,"updatedAt":1150,"publishedAt":1151,"metric":1152,"documentId":1153,"icon":33},668,"TikTok Ads Engagement ","2024-02-22T10:54:51.324Z","2024-02-22T10:54:52.885Z","2024-02-22T10:54:52.877Z","Profile Visit\nProfile Visit Rate\nPaid Likes\nPaid Comments\nPaid Follows\nClicks on music\nTotal Engagement\nEngagement Rate\nDuet Clicks\nStitch Clicks\nSound Usage Clicks\nAnchor Clicks\nAnchor Click Rate\nClicks on hashtag challenge\nInstant Experience Average View Time\nInstant Experience Average View Percentage\nInstant Experience Video Component Views\nInstant Experience Video Component Views at 25%\nInstant Experience Video Component Views at 50%\nInstant Experience Video Component Views at 75%\nInstant Experience Video Component Views at 100%\nAverage View Time per Instant Experience Video Component","nwumx3iv45kx3bdajfeobhe9",{"id":1155,"name":1156,"createdAt":1157,"updatedAt":1158,"publishedAt":1159,"metric":1160,"documentId":1161,"icon":33},667,"TikTok Ads Video Play","2024-02-22T10:51:14.485Z","2024-02-22T10:51:19.206Z","2024-02-22T10:51:19.198Z","Video Views\n2-Second Video Views\n6-Second Video Views\nVideo Average Watch Time Per Video View\nVideo Views at 25%\nVideo Views at 50%\nVideo Views at 75%\nVideo Views at 100%","zdphv1tut9by3b6xpj5bch33",{"id":1163,"name":1164,"createdAt":1165,"updatedAt":1166,"publishedAt":1167,"metric":1168,"documentId":1169,"icon":33},671,"TikTok Ads Attribution","2024-02-22T11:21:33.768Z","2024-02-22T11:21:40.172Z","2024-02-22T11:21:40.132Z","VTA Conversions\nCost per VTA Conversion\nVTA Registration\nCost per VTA Registration\nCost per VTA Purchase\nCTA Conversions\nCost per CTA Conversion\nCTA Registration\nCost per CTA Registration\nCTA Purchase\nCost per CTA Purchase\nCost per VTA App Install\nCost per CTA App Install","fa5n3nke2jrlnhmdq6lhzouk",{"id":1171,"name":1172,"createdAt":1173,"updatedAt":1174,"publishedAt":1175,"metric":1176,"documentId":1177,"icon":33},669,"TikTok Ads In-App Event (Unique)","2024-02-22T11:03:24.796Z","2024-02-22T11:09:32.280Z","2024-02-22T11:05:06.634Z","Real-time App Install\nCost per Real-time App Install\nApp Install\nCost per App Install\nCost per Unique Registration\nRegistration Rate (%)\nUnique Purchase\nCost per Unique Purchase\nPurchase Rate (%)\nUnique Add to Cart\nAdd to Cart Rate (%)\nUnique Checkout\nCost per Unique Checkout\nCheckout Rate (%)\nUnique View Content\nCost per Unique View Content\nView Content Rate (%)\nUnique Day 2 Retention\nCost per Unique Day 2 Retention\nDay 2 Retention Rate (%)\nUnique Add Payment Info\nCost per Unique Add Payment Info\nAdd Payment Info Rate (%)\nUnique Add to Wishlist\nCost per Unique Add to Wishlist\nAdd to Wishlist Rate (%)\nUnique Launch App\nCost per Unique Launch App\nLaunch App Rate (%)\nUnique Complete Tutorial\nCost per Unique Complete Tutorial\nComplete Tutorial Rate (%)\nUnique Create Group\nCost per Unique Create Group\nCreate Group Rate (%)\nUnique Join Group\nCost per Unique Join Group\nJoin Group Rate (%)\nUnique Create Role\nCost per Unique Create Role\nCreate Role Rate (%)\nUnique Spend Credit\nCost per Unique Spend Credit\nSpend Credit Rate (%)\nUnique Achieve Level\nCost per Unique Achieve Level\nAchieve Level Rate (%)\nUnique Unlock Achievement\nCost per Unique Unlock Achievement\nUnlock Achievement Rate (%)\nUnique Generate Lead\nCost per Unique Generate Lead\nGenerate Lead Rate (%)\nUnique In App Ad Click\nCost per Unique In App Ad Click\nIn App Ad Click Rate (%)\nUnique In App Ad Impr\nCost per Unique In App Ad Impr\nIn App Ad Impr Rate (%)\nUnique Loan Apply\nCost per Unique Loan Apply\nLoan Apply Rate (%)\nUnique Loan Approval\nCost per Unique Loan Approval\nLoan Approval Rate (%)\nUnique Loan Disbursement\nCost per Unique Loan Disbursement\nLoan Disbursement Rate (%)\nUnique Login\nCost per Unique Login\nLogin Rate (%)\nUnique Rate\nCost per Unique Rate\nRate Rate (%)\nUnique Search\nCost per Unique Search\nSearch Rate (%)\nUnique Start Trial\nCost per Unique Start Trial\nStart Trial Rate (%)\nUnique Subscribe\nCost per Unique Subscribe\nSubscribe Rate (%)","w0g9l86b5ed7uk3pl1vlets7",{"id":1179,"name":1180,"createdAt":1181,"updatedAt":1182,"publishedAt":1183,"metric":1184,"documentId":1185,"icon":33},670,"TikTok Ads In-App Event (Total)","2024-02-22T11:19:29.413Z","2024-02-22T11:19:44.229Z","2024-02-22T11:19:44.221Z","Registration (Total No.)\nCost per Registration\nPurchase (Total No.)\nCost per Purchase\nTotal Purchase Value\nPurchase ROAS\nAdd to Cart (Total No.)\nCost per Add to Cart\nValue per Add to Cart\nTotal Add to Cart Value\nCheckout (Total No.)\nCost per Checkout\nValue per Checkout\nTotal Checkout Value\nView Content (Total No.)\nCost per View Content\nValue per View Content\nTotal View Content Value\nDay 2 Retention (Total No.)\nCost per Day 2 Retention\nAdd Payment Info (Total No.)\nCost per Add Payment Info\nAdd to Wishlist (Total No.)\nCost per Add to Wishlist\nValue per Add to Wishlist\nTotal Add to Wishlist Value\nLaunch App (Total No.)\nCost per Launch App\nComplete Tutorial (Total No.)\nCost per Complete Tutorial\nValue per Complete Tutorial\nTotal Complete Tutorial Value\nCreate Group (Total No.)\nCost per Create Group\nValue per Create Group\nTotal Create Group Value\nJoin Group (Total No.)\nCost per Join Group\nValue per Join Group\nTotal Join Group Value\nCreate Role (Total No.)\nCost per Create Role\nValue per Create Role\nTotal Create Role Value\nSpend Credit (Total No.)\nCost per Spend Credit\nValue per Spend Credit\nTotal Spend Credit Value\nAchieve Level (Total No.)\nCost per Achieve Level\nValue per Achieve Level\nTotal Achieve Level Value\nUnlock Achievement (Total No.)\nCost per Unlock Achievement\nValue per Unlock Achievement\nTotal Unlock Achievement Value\nGenerate Lead (Total No.)\nCost per Generate Lead\nValue per Generate Lead\nTotal Generate Lead Value\nIn App Ad Click (Total No.)\nCost per In App Ad Click\nValue per In App Ad Click\nTotal In App Ad Click Value\nIn App Ad Impr (Total No.)\nCost per In App Ad Impr\nValue per In App Ad Impr\nTotal In App Ad Impr Value\nLoan Apply (Total No.)\nCost per Loan Apply\nLoan Approval (Total No.)\nCost per Loan Approval\nLoan Disbursement (Total No.)\nCost per Loan Disbursement\nLogin (Total No.)\nCost per Login\nRate (Total No.)\nValue per Rate\nTotal Rate Value\nSearch (Total No.)\nCost per Search\nStart Trial (Total No.)\nCost per Start Trial\nSubscribe (Total No.)\nCost per Subscribe\nValue per Subscribe\nTotal Subscribe Value","fuj1be7stw08o3pyx8kg03pd",{"id":1187,"name":1188,"createdAt":1189,"updatedAt":1190,"publishedAt":1191,"metric":1192,"documentId":1193,"icon":33},674,"TikTok Ads In-App Event (Once)","2024-02-22T11:57:42.796Z","2024-02-22T11:57:45.412Z","2024-02-22T11:57:45.400Z","App Install (SKAN)\nCost per App Install (SKAN)\nUnique Registration (SKAN)\nCost per Unique Registration (SKAN)\nUnique Purchase (SKAN)\nCost per Unique Purchase (SKAN)\nPurchase Rate (%) (SKAN)\nUnique Add to Cart (SKAN)\nCost per Unique Add to Cart (SKAN)\nAdd to Cart Rate (%) (SKAN)\nUnique Checkout (SKAN)\nCost per Unique Checkout (SKAN)\nCheckout Rate (%) (SKAN)\nUnique View Content (SKAN)\nCost per Unique View Content (SKAN)\nView Content Rate (%) (SKAN)\nUnique Add Payment Info (SKAN)\nCost per Unique Add Payment Info (SKAN)\nAdd Payment Info Rate (%) (SKAN)\nUnique Add to Wishlist (SKAN)\nCost per Unique Add to Wishlist (SKAN)\nAdd to Wishlist Rate (%) (SKAN)\nUnique Launch App (SKAN)\nCost per Unique Launch App (SKAN)\nLaunch App Rate (%) (SKAN)\nUnique Complete Tutorial (SKAN)\nCost per Unique Complete Tutorial (SKAN)\nComplete Tutorial Rate (%) (SKAN)\nUnique Create Group (SKAN)\nCost per Unique Create Group (SKAN)\nCreate Group Rate (%) (SKAN)\nUnique Join Group (SKAN)\nCost per Unique Join Group (SKAN)\nJoin Group Rate (%) (SKAN)\nUnique Create Role (SKAN)\nCost per Unique Create Role (SKAN)\nCreate Role Rate (%) (SKAN)\nUnique Spend Credit (SKAN)\nCost per Unique Spend Credit (SKAN)\nSpend Credit Rate (%) (SKAN)\nUnique Achieve Level (SKAN)\nCost per Unique Achieve Level (SKAN)\nAchieve Level Rate (%) (SKAN)\nUnique Unlock Achievement (SKAN)\nCost per Unique Unlock Achievement (SKAN)\nUnlock Achievement Rate (%) (SKAN)\nUnique Generate Lead (SKAN)\nCost per Unique Generate Lead (SKAN)\nGenerate Lead Rate (%) (SKAN)\nUnique In App Ad Click (SKAN)\nCost per Unique In App Ad Click (SKAN)\nIn App Ad Click Rate (%) (SKAN)\nUnique In App Ad Impr (SKAN)\nCost per Unique In App Ad Impr (SKAN)\nIn App Ad Impr Rate (%) (SKAN)\nUnique Loan Apply (SKAN)\nCost per Unique Loan Apply (SKAN)\nLoan Apply Rate (%) (SKAN)\nUnique Loan Approval (SKAN)\nCost per Unique Loan Approval (SKAN)\nLoan Approval Rate (%) (SKAN)\nUnique Loan Disbursement (SKAN)\nCost per Unique Loan Disbursement (SKAN)\nLoan Disbursement Rate (%) (SKAN)\nUnique Login (SKAN)\nCost per Unique Login (SKAN)\nLogin Rate (%) (SKAN)\nUnique Rate (SKAN)\nCost per Unique Rate (SKAN)\nRate Rate (%) (SKAN)\nUnique Search (SKAN)\nCost per Unique Search (SKAN)\nSearch Rate (%) (SKAN)\nUnique Start Trial (SKAN)\nCost per Unique Start Trial (SKAN)\nStart Trial Rate (%) (SKAN)\nUnique Subscribe (SKAN)\nCost per Unique Subscribe (SKAN)\nSubscribe Rate (%) (SKAN)\nApp Installs (SKAN Privacy Withheld)\nPurchase ROAS (SKAN)","u4382mzhprgin1cmmwnxmov8",{"id":1195,"name":1196,"createdAt":1197,"updatedAt":1198,"publishedAt":1199,"metric":1200,"documentId":1201,"icon":33},675,"TikTok Ads In-App Event (Every)","2024-02-22T12:05:25.107Z","2024-02-22T12:05:27.940Z","2024-02-22T12:05:27.931Z","Total Registration (SKAN)\nCost per Registration (SKAN)\nTotal Purchase (SKAN)\nCost per Purchase (SKAN)\nTotal Add to Cart (SKAN)\nCost per Add to Cart (SKAN)\nTotal Add to Cart Value (SKAN)\nTotal Checkout (SKAN)\nCost per Checkout (SKAN)\nTotal Checkout Value (SKAN)\nTotal View Content (SKAN)\nCost per View Content (SKAN)\nTotal View Content Value (SKAN)\nTotal Add Payment Info (SKAN)\nCost per Add Payment Info (SKAN)\nTotal Add to Wishlist (SKAN)\nCost per Add to Wishlist (SKAN)\nTotal Add to Wishlist Value (SKAN)\nTotal Launch App (SKAN)\nCost per Launch App (SKAN)\nTotal Complete Tutorial (SKAN)\nCost per Complete Tutorial (SKAN)\nTotal Complete Tutorial Value (SKAN)\nTotal Create Group (SKAN)\nCost per Create Group (SKAN)\nTotal Create Group Value (SKAN)\nTotal Join Group (SKAN)\nCost per Join Group (SKAN)\nTotal Join Group Value (SKAN)\nTotal Create Role (SKAN)\nCost per Create Role (SKAN)\nTotal Create Role Value (SKAN)\nTotal Spend Credit (SKAN)\nCost per Spend Credit (SKAN)\nTotal Spend Credit Value (SKAN)\nTotal Achieve Level (SKAN)\nCost per Achieve Level (SKAN)\nTotal Achieve Level Value (SKAN)\nTotal Unlock Achievement (SKAN)\nCost per Unlock Achievement (SKAN)\nTotal Unlock Achievement Value (SKAN)\nTotal Generate Lead (SKAN)\nCost per Generate Lead (SKAN)\nTotal Generate Lead Value (SKAN)\nTotal In App Ad Click (SKAN)\nCost per In App Ad Click (SKAN)\nTotal In App Ad Click Value (SKAN)\nTotal In App Ad Impr (SKAN)\nCost per In App Ad Impr (SKAN)\nTotal In App Ad Impr Value (SKAN)\nTotal Loan Apply (SKAN)\nCost per Loan Apply (SKAN)\nTotal Loan Approval (SKAN)\nCost per Loan Approval (SKAN)\nTotal Loan Disbursement (SKAN)\nCost per Loan Disbursement (SKAN)\nTotal Login (SKAN)\nCost per Login (SKAN)\nTotal Rate (SKAN)\nCost per Rate (SKAN)\nTotal Rate Value (SKAN)\nTotal Search (SKAN)\nCost per Search (SKAN)\nTotal Start Trial (SKAN)\nCost per Start Trial (SKAN)\nTotal Subscribe (SKAN)\nCost per Subscribe (SKAN)\nTotal Subscribe Value (SKAN)","mqpuaefbycnp7gpivy0nc748",{"id":1203,"name":1204,"createdAt":1205,"updatedAt":1206,"publishedAt":1207,"metric":1208,"documentId":1209,"icon":33},676,"TikTok Ads In-App Event (Custom)","2024-02-22T12:08:22.961Z","2024-02-22T12:08:25.914Z","2024-02-22T12:08:25.907Z","Unique Custom App Event\nCost per Unique Custom App Event\nCustom App Event Rate (%)\nTotal Custom App Event\nValue per Custom App Event\nTotal Custom App Event Value","ttvbh1p2c7x3y7qwjxocyp7y",{"id":1211,"name":1212,"createdAt":1213,"updatedAt":1214,"publishedAt":1215,"metric":1216,"documentId":1217,"icon":33},673,"TikTok Ads Basic Data (SKAN)","2024-02-22T11:44:26.043Z","2024-02-22T12:18:18.254Z","2024-02-22T11:44:28.007Z","Result (SKAN)\nCost Per Result (SKAN)\nResult Rate (%) (SKAN)\nConversion (SKAN)\nCVR (%) (SKAN)\nConversions (SKAN click time)\nCPA (SKAN click time)\nCVR (SKAN click time)","x08ln0j7xthepopaenmvvgke",{"id":1219,"name":1220,"createdAt":1221,"updatedAt":1222,"publishedAt":1223,"metric":1224,"documentId":1225,"icon":33},672,"TikTok Ads Page Event","2024-02-22T11:42:38.917Z","2024-02-22T11:42:42.524Z","2024-02-22T11:42:42.511Z","Complete Payment ROAS\nComplete Payment\nComplete Payment Cost\nComplete Payment Rate (%)\nTotal Complete Payment Value\nPage Browse\nPage Browse Cost\nPage Browse Rate (%)\nValue per Page Browse\nTotal Page Browse Value\nButton Click\nButton Click Cost\nButton Click Rate (%)\nValue per Button Click\nTotal Button Click Value\nOnline Consultation\nOnline Consultation Cost\nOnline Consultation Rate (%)\nValue per Online Consultation\nTotal Online Consultation Value\nUser Registration\nUser Registration Cost\nUser Registration Rate (%)\nValue per User Registration\nTotal User Registration Value\nProduct Details Page Browse\nProduct Details Page Browse Cost\nProduct Details Page Browse Rate (%)\nValue per Product Details Page Browse\nTotal Product Details Page Browse Value\nAdd to Cart\nAdd to Cart Cost\nAdd to Cart Rate (%)\nValue per Add to Cart\nTotal Add to Cart Value\nPlace an Order\nPlace an Order Cost\nPlace an Order Rate (%)\nValue per Place an Order\nTotal Place an Order Value\nDetails Page Browse (Form)\nDetails Page Browse (Form) Cost\nDetails Page Browse (Form) Rate (%)\nValue per Details Page Browse (Form)\nTotal Details Page Browse (Form) Value\nButton Click (Form)\nButton Click (Form) Cost\nButton Click (Form) Rate (%)\nValue per Button Click (Form)\nTotal Button Click (Form) Value\nForm Submission\nForm Submission Cost\nForm Submission Rate (%)\nValue per Form Submission\nTotal Form Submission Value\nDetails Page Browse (Consultation)\nDetails Page Browse (Consultation) Cost\nDetails Page Browse (Consultation) Rate (%)\nValue per Details Page Browse (Consultation)\nTotal Details Page Browse (Consultation) Value\nButton Click (Consultation)\nButton Click (Consultation) Cost\nButton Click (Consultation) Rate (%)\nValue per Button Click (Consultation)\nTotal Button Click (Consultation) Value\nConsultation\nConsultation Cost\nConsultation Rate (%)\nValue per Consultation\nTotal Consultation Value\nDetails Page Browse (App Download)\nDetails Page Browse (App Download) Cost\nDetails Page Browse (App Download) Rate (%)\nValue per Details Page Browse (App Download)\nTotal Details Page Browse (App Download) Value\nButton Click (App Download)\nButton Click (App Download) Cost\nButton Click (App Download) Rate (%)\nValue per Button Click (App Download)\nTotal Button Click (App Download) Value\nDownload Button Click\nDownload Button Click Cost\nDownload Button Click Rate (%)\nValue per Download Button Click\nTotal Download Button Click Value\nInitiate Checkout\nInitiate Checkout Cost\nInitiate Checkout Rate (%)\nValue per Initiate Checkout\nTotal Initiate Checkout Value\nAdd Billing\nAdd Billing Cost\nAdd Billing Rate (%)\nValue per Add Billing\nTotal Add Billing Value\nSearch\nSearch Cost\nSearch Rate (%)\nValue per Search\nTotal Search Value\nTotal Page View\nCost per Page View\nPage View Rate (%)\nValue per Page View\nTotal Page View Value\nTotal Landing Page View\nCost per Landing Page View\nLanding Page View Rate\nTotal Custom Page Event\nCost per Custom Page Event\nCustom Page Event Rate (%)\nValue per Custom Page Event\nTotal Custom Page Event Value","ks1n4reirptnn4biqm07a1sw",{"id":1227,"name":1228,"createdAt":1229,"updatedAt":1230,"publishedAt":1231,"metric":1232,"documentId":1233,"icon":33},677,"TikTok Ads Onsite Event","2024-02-22T12:13:55.816Z","2024-02-22T12:14:02.311Z","2024-02-22T12:14:02.301Z","Cost per Call-To-Action Button Clicks (Onsite)\nCost per Page Views (Onsite)\nCost per Product Clicks (Onsite)\nCost per Add Billing (Onsite)\nCost per Add To Wishlist (Onsite)\nCost per App Store Click (Onsite)\nCost per Form Submission (Onsite)\nCost per Initiate Checkout (Onsite)\nCost per Add to Cart (Onsite)\nCost per Product Details Page View (Onsite)\nCost per Complete Payment (Onsite)\nCall-to-Action Button Clicks (Instant Experience)\nCall-to-Action Button Clicks Rate (Onsite) (%)\nPage Views (Onsite)\nPage Views Rate (Onsite) (%)\nProduct Clicks (Instant Experience)\nProduct Clicks Rate (Onsite) (%)\nTotal Add Billing (Onsite)\nAdd Billing Rate (Onsite) (%)\nTotal Add To Wishlist (Onsite)\nAdd To Wishlist Rate (Onsite) (%)\nTotal App Store Click (Onsite)\nApp Store Click Rate (Onsite) (%)\nTotal Form Submission (Onsite)\nForm Submission Rate (Onsite) (%)\nTotal Initiate Checkout (Onsite)\nInitiate Checkout Rate (Onsite) (%)\nTotal Add to Cart (Onsite)\nAdd to Cart Rate (Onsite) (%)\nTotal Product Details Page View (Onsite)\nProduct Details Page View Rate (Onsite) (%)\nTotal Complete Payment (Onsite)\nComplete Payment Rate (Onsite) (%)\nComplete Payment ROAS (Onsite)\nTotal Add Billing Value (Onsite)\nTotal Add To Wishlist Value (Onsite)\nTotal Form Submission Value (Onsite)\nTotal Initiate Checkout Value (Onsite)\nTotal Add to Cart Value (Onsite)\nTotal Product Details Page View Value (Onsite)\nTotal Complete Payment Value (Onsite)\nValue per Add Billing (Onsite)\nValue per Add To Wishlist (Onsite)\nValue per Form Submission (Onsite)\nValue per Initiate Checkout (Onsite)\nValue per Add to Cart (Onsite)\nValue per Product Details Page View (Onsite)\nValue per Complete Payment (Onsite)","s71jk2s1yf1txmae0ca2xwvr",{"id":375,"title":1235,"createdAt":1236,"updatedAt":1237,"publishedAt":1238,"new":17,"beta":17,"coming_soon":17,"documentId":1239,"link":1240,"icon":1243,"integration_metrics":1253},"Google Analytics 4","2023-01-12T10:52:16.176Z","2026-06-08T09:36:58.412Z","2023-01-12T10:52:22.701Z","fn4pjt1ik5qr94kpplvvs4cg",{"id":1241,"label":1235,"url":1242,"subtext":33,"style":33,"element_id":33,"color":33,"icon":33,"width":33},227,"/integrations/ga4",{"id":1244,"name":1245,"alternativeText":1246,"caption":33,"width":898,"height":898,"formats":33,"hash":1247,"ext":366,"mime":367,"size":1248,"url":1249,"previewUrl":33,"provider":370,"provider_metadata":33,"createdAt":1250,"updatedAt":1251,"documentId":1252,"publishedAt":373,"focalPoint":33},1024,"google-analytics-4.svg","Google Analytcis 4 icon","google_analytics_4_09796e8500",1.13,"https://s3.us-east-2.amazonaws.com/whatagraph.com/google_analytics_4_09796e8500.svg","2023-01-11T12:48:32.761Z","2023-12-19T16:51:51.870Z","v9ahdzevgxppih2naqzdxeiu",[1254,1261,1268,1275,1281,1288],{"id":1255,"name":1256,"createdAt":33,"updatedAt":1257,"publishedAt":1258,"metric":1259,"documentId":1260,"icon":33},176,"GA4 User","2024-02-28T13:36:40.633Z","2023-02-10T09:18:00.000Z","Sessions\nSessions per user\nReturning users (%)\nReturning users\nNew users (%)\nEngaged sessions\nEngagement rate\nNew users\nTotal users\nActive users\nUser engagement\n7-day active users\n28-day active users\n1-day active users\nEngaged sessions per user\nAverage session duration\nBounce rate\nCrash-affected users\nCrash-free users rate\nDAU / MAU\nDAU / WAU\nUser conversion rate\nWAU / MAU\nAverage engagement time","tok38tr6vn30l4v587u17rbu",{"id":1262,"name":1263,"createdAt":33,"updatedAt":1264,"publishedAt":1265,"metric":1266,"documentId":1267,"icon":33},179,"GA4 Engagement","2024-02-28T12:58:30.649Z","2023-02-10T09:18:05.000Z","Event count\nEvent count per user\nEvent value\nEvents per session\nScrolled users\nViews per user\nViews\nViews per session\nSession conversion rate","s9b0x87bqaaz1t0j0pwc7zbg",{"id":1269,"name":1270,"createdAt":33,"updatedAt":1271,"publishedAt":1272,"metric":1273,"documentId":1274,"icon":33},177,"GA4 Ecommerce","2024-02-28T12:56:33.084Z","2023-02-10T09:18:02.000Z","Transactions\nTotal revenue\nARPPU\nARPU\nCart-to-view rate\nCheckouts\nEcommerce purchases\nFirst time purchasers\nItem list click through rate\nItem list clicks (deprecated)\nItem list views (deprecated)\nItem promotion click through rate\nItem promotion clicks (deprecated)\nItem promotion views (deprecated)\nItem purchase quantity (deprecated)\nItem revenue\nItem views (deprecated)\nPurchase revenue\nPurchase-to-view rate\nAverage purchase revenue\nAdd-to-carts\nRefund amount\nTotal purchasers\nItem refund amount\nTransaction rate\nAverage purchase revenue per user\nFirst-time purchaser conversion\nFirst-time purchasers per new user\nItem list clicks\nItem list views\nItem views\nItems added to cart\nItems checked out\nItems clicked in list\nItems clicked in promotion\nItem purchase quantity\nItems viewed\nItems viewed in list\nItems viewed in promotion\nItem promotion clicks\nItem promotion views\nPurchaser conversion\nReturn on ad spend\nShipping amount\nTax amount\nTransactions per purchaser\nGross item revenue\nGross purchase revenue","h4vqde5useki0c5mqtgig79b",{"id":1276,"name":1277,"createdAt":33,"updatedAt":1278,"publishedAt":1265,"metric":1279,"documentId":1280,"icon":33},178,"GA4 Conversions","2024-02-28T12:57:24.779Z","Conversion rate\nConversions","i793c865bjh1wjazofo8ea32",{"id":1282,"name":1283,"createdAt":33,"updatedAt":1284,"publishedAt":1285,"metric":1286,"documentId":1287,"icon":33},180,"GA4 Ads","2024-02-28T12:59:29.180Z","2023-02-10T09:18:06.000Z","Ads clicks\nAds cost\nAds cost per click\nCost per conversion\nAds impressions\nAd unit exposure\nTotal ad revenue\nPublisher ad impressions\nPublisher ad clicks","jsyj2j2k84xo88zyg6xkhb7o",{"id":1289,"name":1290,"createdAt":1291,"updatedAt":1292,"publishedAt":1293,"metric":1294,"documentId":1295,"icon":33},717,"GA4 Search","2024-02-28T13:00:03.189Z","2024-02-28T13:00:04.402Z","2024-02-28T13:00:04.348Z","Organic google search average position\nOrganic google search click through rate\nOrganic google search clicks\nOrganic google search impressions","b1ua9dqdy9xn959jzkauae7w",{"id":167,"title":1297,"createdAt":1298,"updatedAt":1299,"publishedAt":1300,"new":17,"beta":17,"coming_soon":17,"documentId":1301,"link":1302,"icon":1305,"integration_metrics":1316},"Google Search Console","2023-01-12T10:53:33.767Z","2026-06-08T09:37:59.008Z","2023-01-12T10:54:09.199Z","fmp781aryp6htsdf3wxk1vmv",{"id":1303,"label":1297,"url":1304,"subtext":33,"style":33,"element_id":33,"color":33,"icon":33,"width":33},228,"/integrations/google-search-console",{"id":1306,"name":1307,"alternativeText":1308,"caption":33,"width":1309,"height":1309,"formats":33,"hash":1310,"ext":366,"mime":367,"size":1311,"url":1312,"previewUrl":33,"provider":370,"provider_metadata":33,"createdAt":1313,"updatedAt":1314,"documentId":1315,"publishedAt":373,"focalPoint":33},1030,"google-search.svg","Google Search console icon",58,"google_search_5dfe128b63",2.5,"https://s3.us-east-2.amazonaws.com/whatagraph.com/google_search_5dfe128b63.svg","2023-01-11T12:48:32.922Z","2023-12-19T16:52:08.234Z","xny44qdioksytixhlrzy848s",[1317],{"id":1318,"name":1319,"createdAt":1320,"updatedAt":1321,"publishedAt":1322,"metric":1323,"documentId":1324,"icon":33},720,"Google Search Console Engagement ","2024-02-28T14:10:03.232Z","2024-02-28T14:10:04.648Z","2024-02-28T14:10:04.639Z","Impressions\nHow many links to your site a user saw on Google search results.\nClicks\nCTR\nAverage rank","k5toe0l8r2i6tszfiiaiop1k",{"id":195,"title":128,"createdAt":1326,"updatedAt":1327,"publishedAt":1328,"new":17,"beta":17,"coming_soon":17,"documentId":1329,"link":1330,"icon":1333,"integration_metrics":1343},"2023-01-12T11:39:15.218Z","2026-06-08T09:44:13.321Z","2023-01-12T11:43:22.292Z","gfx8bdpahqoxoxepvxluhkdk",{"id":1331,"label":1332,"url":129,"subtext":33,"style":33,"element_id":33,"color":33,"icon":33,"width":33},236,"google-sheets",{"id":1334,"name":1335,"alternativeText":1336,"caption":33,"width":898,"height":898,"formats":33,"hash":1337,"ext":366,"mime":367,"size":1338,"url":1339,"previewUrl":33,"provider":370,"provider_metadata":33,"createdAt":1340,"updatedAt":1341,"documentId":1342,"publishedAt":373,"focalPoint":33},1029,"google-sheets.svg","Google sheets icon","google_sheets_6a77f390af",0.75,"https://s3.us-east-2.amazonaws.com/whatagraph.com/google_sheets_6a77f390af.svg","2023-01-11T12:48:32.880Z","2023-12-19T19:38:56.783Z","b543vjmem11o3a7kcounelj6",[],{"id":200,"title":1345,"createdAt":1346,"updatedAt":1347,"publishedAt":1348,"new":17,"beta":17,"coming_soon":17,"documentId":1349,"link":1350,"icon":1354,"integration_metrics":1364},"Mailchimp","2023-01-12T11:39:50.027Z","2026-06-08T09:44:46.499Z","2023-01-12T11:41:21.866Z","hevznobmkz0tndqbl65r08e6",{"id":1351,"label":1352,"url":1353,"subtext":33,"style":33,"element_id":33,"color":33,"icon":33,"width":33},237,"mailchimp","/integrations/mailchimp",{"id":1355,"name":1356,"alternativeText":1357,"caption":33,"width":898,"height":898,"formats":33,"hash":1358,"ext":366,"mime":367,"size":1359,"url":1360,"previewUrl":33,"provider":370,"provider_metadata":33,"createdAt":1361,"updatedAt":1362,"documentId":1363,"publishedAt":373,"focalPoint":33},1033,"mailchimp.svg","Mailchimp logo icon","mailchimp_763d5119f9",6.87,"https://s3.us-east-2.amazonaws.com/whatagraph.com/mailchimp_763d5119f9.svg","2023-01-11T12:48:33.049Z","2023-12-19T19:39:11.377Z","jdxds4b7pxgcxxutdjktzhy5",[1365,1373,1381,1389,1396,1404,1412,1419],{"id":1366,"name":1367,"createdAt":1368,"updatedAt":1369,"publishedAt":1370,"metric":1371,"documentId":1372,"icon":33},787,"Mailchimp Interests","2024-04-01T14:20:05.307Z","2024-04-01T14:20:38.621Z","2024-04-01T14:20:38.598Z","Average order revenue\nAverage subscribe rate\nUnsubscribed over period\nTotal subscribers","yonqsteg0mvxdru2vfj8l7be",{"id":1374,"name":1375,"createdAt":1376,"updatedAt":1377,"publishedAt":1378,"metric":1379,"documentId":1380,"icon":33},786,"Mailchimp Subscriber Information","2024-04-01T14:19:45.750Z","2024-04-01T14:19:46.668Z","2024-04-01T14:19:46.658Z","Active subscribers\nAverage order revenue\nAverage subscribe rate\nNew subscribers over period\nUnsubscribed over period\nTotal subscribers","airlpyw3vqii23d7y0z44niv",{"id":1382,"name":1383,"createdAt":1384,"updatedAt":1385,"publishedAt":1386,"metric":1387,"documentId":1388,"icon":33},781,"Mailchimp Top Campaigns","2024-04-01T14:17:09.451Z","2024-04-01T14:17:11.326Z","2024-04-01T14:17:11.318Z","Open rate\nClick rate\nForwarded\nSuccessful deliveries\nTotal revenue\nTotal spent\nUnique clicks\nUnique opens\nUnsubscribed total\nAbuse reports\nAverage order revenue\nTotal orders\nAverage subscribe rate\nEmails sent\nHard bounces\nSoft bounces\nOpens total\nClicks total\nUnique likes\nFacebook likes\nForwarded opens\nUnsubscribed over period\nUnique subscriber clicks","m26966w5l315kqr501y60cmw",{"id":1390,"name":1391,"createdAt":1392,"updatedAt":1393,"publishedAt":1394,"metric":1371,"documentId":1395,"icon":33},783,"Mailchimp Top Countries","2024-04-01T14:18:41.838Z","2024-04-01T14:18:42.806Z","2024-04-01T14:18:42.763Z","nbfi4dq4wipncxruc585gjcd",{"id":1397,"name":1398,"createdAt":1399,"updatedAt":1400,"publishedAt":1401,"metric":1402,"documentId":1403,"icon":33},788,"Mailchimp Top Countries for Campaigns","2024-04-01T14:20:57.450Z","2024-04-01T14:20:58.418Z","2024-04-01T14:20:58.392Z","Average order revenue\nAverage subscribe rate\nOpens\nUnsubscribed over period","c9h09gtyqv83g4p30kf89ts1",{"id":1405,"name":1406,"createdAt":1407,"updatedAt":1408,"publishedAt":1409,"metric":1410,"documentId":1411,"icon":33},782,"Mailchimp Top Links","2024-04-01T14:18:22.729Z","2024-04-01T14:18:23.657Z","2024-04-01T14:18:23.645Z","Unique clicks\nAverage order revenue\nAverage subscribe rate\nTotal clicks\nUnsubscribed over period","qvcfuuf8rs4lhe1oydp8rx5t",{"id":1413,"name":1414,"createdAt":1415,"updatedAt":1416,"publishedAt":1417,"metric":1402,"documentId":1418,"icon":33},784,"Mailchimp Top Regions","2024-04-01T14:19:05.404Z","2024-04-01T14:19:06.350Z","2024-04-01T14:19:06.331Z","e24k11ug136gisdvcly0mvsh",{"id":1420,"name":1421,"createdAt":1422,"updatedAt":1423,"publishedAt":1424,"metric":1402,"documentId":1425,"icon":33},785,"Mailchimp Top Subscribers","2024-04-01T14:19:25.826Z","2024-04-01T14:19:26.724Z","2024-04-01T14:19:26.711Z","ldlthyxftp6erlqxoddrrzvi",{"id":1427,"title":1428,"createdAt":1429,"updatedAt":1430,"publishedAt":1431,"new":17,"beta":17,"coming_soon":17,"documentId":1432,"link":1433,"icon":1436,"integration_metrics":1453},91,"Spotler Mail","2025-12-05T09:55:31.022Z","2026-06-08T10:08:39.786Z","2025-12-05T09:55:35.877Z","xdyrhiu8okoof5iwbvi00xpi",{"id":1434,"label":1428,"url":1435,"subtext":33,"style":628,"element_id":33,"color":33,"icon":33,"width":33},1776,"/integrations/spotler-mail",{"id":1437,"name":1438,"alternativeText":1439,"caption":33,"width":1440,"height":1440,"formats":1441,"hash":1447,"ext":384,"mime":385,"size":1448,"url":1449,"previewUrl":33,"provider":370,"provider_metadata":33,"createdAt":1450,"updatedAt":1451,"documentId":1452,"publishedAt":373,"focalPoint":33},16047,"Spotler mail integration.png","Spotler Mail Integration - A dark blue \"O\" shape in a white circle with a blue square in the upper left.\n",216,{"thumbnail":1442},{"ext":384,"url":1443,"hash":1444,"mime":385,"name":1445,"path":33,"size":1446,"width":610,"height":610},"https://s3.us-east-2.amazonaws.com/whatagraph.com/thumbnail_Spotler_mail_integration_d2bc4d2e58.png","thumbnail_Spotler_mail_integration_d2bc4d2e58","thumbnail_Spotler mail integration.png",13.79,"Spotler_mail_integration_d2bc4d2e58",21.35,"https://s3.us-east-2.amazonaws.com/whatagraph.com/Spotler_mail_integration_d2bc4d2e58.png","2025-12-08T05:51:14.182Z","2025-12-08T05:51:15.620Z","qi8nd8ip0poy9vledqxpo01x",[1454,1462],{"id":1455,"name":1456,"createdAt":1457,"updatedAt":1458,"publishedAt":1459,"metric":1460,"documentId":1461,"icon":33},951,"Spotler Mail Mailing","2025-12-05T09:56:16.867Z","2025-12-05T09:56:19.166Z","2025-12-05T09:56:19.156Z","Sent\nAccepted\nOpened\nOpened & rendered\nClicked\nHard bounced\nSoft bounced\nNot retained after bounce\nConversion clicked\nUnsubscribed","rfgi05ar8j06p806uk8qtlla",{"id":1463,"name":1464,"createdAt":1465,"updatedAt":1466,"publishedAt":1467,"metric":1468,"documentId":1469,"icon":33},952,"Spotler Mail eCommerce","2025-12-05T09:58:41.748Z","2025-12-05T09:58:45.206Z","2025-12-05T09:58:45.197Z","To webshop\nShopping cart created\nShopping cart converted\nConversion value","srjrq0kk5xp63ffbej0nwyiv",{"id":187,"title":1471,"createdAt":1472,"updatedAt":1473,"publishedAt":1474,"new":17,"beta":17,"coming_soon":17,"documentId":1475,"link":1476,"icon":1480,"integration_metrics":1490},"HubSpot","2023-01-12T12:56:47.201Z","2026-06-08T09:52:08.202Z","2023-01-12T12:56:49.045Z","tv81d47baxlzaqrgrfy2ndri",{"id":1477,"label":1478,"url":1479,"subtext":33,"style":33,"element_id":33,"color":33,"icon":33,"width":33},249,"hubspot","/integrations/hubspot",{"id":1481,"name":1482,"alternativeText":1483,"caption":33,"width":123,"height":123,"formats":33,"hash":1484,"ext":366,"mime":367,"size":1485,"url":1486,"previewUrl":33,"provider":370,"provider_metadata":33,"createdAt":1487,"updatedAt":1488,"documentId":1489,"publishedAt":373,"focalPoint":33},1031,"hubspot.svg","HubSpot icon","hubspot_2362224f76",2.71,"https://s3.us-east-2.amazonaws.com/whatagraph.com/hubspot_2362224f76.svg","2023-01-11T12:48:32.966Z","2023-12-19T19:43:04.597Z","mnr9jt65up9bu7vgp6muyrpo",[1491,1499,1507,1515,1523,1531,1539,1547],{"id":1492,"name":1493,"createdAt":1494,"updatedAt":1495,"publishedAt":1496,"metric":1497,"documentId":1498,"icon":33},803,"HubSpot Analytics Reports","2024-04-16T11:28:37.577Z","2024-04-16T11:28:40.209Z","2024-04-16T11:28:40.200Z","Returning visits\nCompletions\nCompletions and un-enrolls\nVisitors\nRaw views\nVisits\nSubmissions\nLeads\nCustomers\nEvangelists\nContacts\nSubscribers\nMQL (Marketing qualified leads)\nSales qualified leads\nOpportunities\nPrivacy consent approves\nPrivacy consent declines\nStandard views\nPageviews minus exits\nPageviews per session\nContacts per view\nSubmissions per view\nContacts per pageview\nSubmissions per pageview\nCustomers per pageview\nLeads per view\nViews (AMP)\nEntrances\nExits\nExits per pageview\nNew visitor raw views\nPage bounces\nPage time (seconds)\nTime per page view\nForm views\nVisibles\nNon contact submissions\nInstalls\nContact submissions\nInteractions\nClick-through per form view\nSubmissions per form view\nSubmissions per click-through\nContact to customer rate (percentage)\nSession to contact rate (percentage)\nNew visitor session rate\nSession to contact rate\nContact to customer rate","ardn5pv5isez0esfibs9gut8",{"id":1500,"name":1501,"createdAt":1502,"updatedAt":1503,"publishedAt":1504,"metric":1505,"documentId":1506,"icon":33},795,"HubSpot Companies CRM","2024-04-16T11:23:30.033Z","2024-04-16T11:23:30.986Z","2024-04-16T11:23:30.968Z","Count of contacts\nNumber of open deals\nLikelihood to close\nhs_predictivecontactscore_v2_next_max_max_d4e58c1e\nTarget account probability\nTime in 'Customer' (Lifecycle stage pipeline)\nTime in 'Evangelist' (Lifecycle stage pipeline)\nTime in 'Lead' (Lifecycle stage pipeline)\nTime in 'MQL' (Lifecycle stage pipeline)\nTime in 'Opportunity' (Lifecycle stage pipeline)\nTime in 'Sales qualified lead' (Lifecycle stage pipeline)\nTime in 'Subscriber' (Lifecycle stage pipeline)\nTotal open deal value\nNumber of associated contacts\nRecent deal amount\nTotal money raised\nTotal revenue\nNumber of times contacted\nNumber of sales activities\nAnnual revenue\nNumber of child companies\nHubSpot score\nDays to close\nTime in 'Other' (Lifecycle stage pipeline)\nNumber of pageviews\nhs_analytics_num_page_views_cardinality_sum_e46e85b0\nNumber of sessions\nhs_analytics_num_visits_cardinality_sum_53d952a6\nNumber of blockers\nNumber of contacts with a buying role\nNumber of decision makers\nFacebook fans\nTwitter Followers\nnum_conversion_events_cardinality_sum_d095f14b","ynyr0b0kq09me8d3x4ckq7lt",{"id":1508,"name":1509,"createdAt":1510,"updatedAt":1511,"publishedAt":1512,"metric":1513,"documentId":1514,"icon":33},796,"HubSpot Contacts CRM","2024-04-16T11:24:08.083Z","2024-04-16T11:24:09.107Z","2024-04-16T11:24:09.044Z","Count of contacts\nLikelihood to close\nTime in 'Customer' (Lifecycle stage pipeline)\nTime in 'Evangelist' (Lifecycle stage pipeline)\nTime in 'Lead' (Lifecycle stage pipeline)\nTime in 'MQL' (Lifecycle stage pipeline)\nTime in 'Opportunity' (Lifecycle stage pipeline)\nTime in 'Other' (Lifecycle stage pipeline)\nTime in 'Sales qualified lead' (Lifecycle stage pipeline)\nTime in 'Subscriber' (Lifecycle stage pipeline)\nAssociated deals\nRecent deal amount\nTotal revenue\nNumber of times contacted\nNumber of sales activities\nAnnual revenue\nHubSpot score\nContact has an active subscription\nLast sequence enrolled\nNumber of sequences actively enrolled\nNumber of sequences enrolled\nTime between contact creation and deal close\nTime between contact creation and deal creation\nLead response time\nTime to move from 'MQL' to 'Customer'\nTime to move from 'Opportunity' to 'Customer'\nTime to move from 'Sales qualified lead' to 'Customer'\nTime to move from 'Subscriber' to 'Customer'\nSurveyMonkey event last updated\nWebinar event last updated\nDays to close\nTime to move from 'Lead' to 'Customer'\nNumber of sessions\nNumber of pageviews\nNumber of event completions\nAverage pageviews\nEvent revenue\nAssociated company last updated\nNumber of form submissions\nNumber of unique form submissions\nSends since last engagement\nMarketing emails delivered\nMarketing emails opened\nMarketing emails clicked\nMarketing emails bounced\nMarketing emails replied\nFollower count\nTwitter clicks\nFacebook clicks\nLinkedIn clicks\nGoogle Plus clicks\nBroadcast clicks\nLinkedIn connections\nKlout Score","b7b7lanpf4gfapnpfw7zty9h",{"id":1516,"name":1517,"createdAt":1518,"updatedAt":1519,"publishedAt":1520,"metric":1521,"documentId":1522,"icon":33},797,"HubSpot Deals CRM","2024-04-16T11:25:02.746Z","2024-04-16T11:25:03.719Z","2024-04-16T11:25:03.707Z","Count of contacts\nNumber of associated contacts\nNumber of times contacted\nNumber of sales activities\nAmount\nAmount in company currency\nDays to close\nAnnual recurring revenue\nClosed deal amount\nClosed deal amount in home currency\nMonthly recurring revenue\nThe predicted deal amount\nThe predicted deal amount in your company's currency\nWeighted amount\nWeighted amount in company currency\nTotal contract value\nAnnual contract value","jly0dbsrosrkwsuc7w3k8qib",{"id":1524,"name":1525,"createdAt":1526,"updatedAt":1527,"publishedAt":1528,"metric":1529,"documentId":1530,"icon":33},799,"HubSpot Feedback Submissions CRM","2024-04-16T11:26:48.722Z","2024-04-16T11:26:49.616Z","2024-04-16T11:26:49.599Z","Rating","i6zl3v93d61ojor20zb80b36",{"id":1532,"name":1533,"createdAt":1534,"updatedAt":1535,"publishedAt":1536,"metric":1537,"documentId":1538,"icon":33},798,"HubSpot Line Items CRM","2024-04-16T11:26:24.304Z","2024-04-16T11:26:25.213Z","2024-04-16T11:26:25.201Z","Amount\nMonthly recurring revenue\nTotal contract value\nSync amount\nAnnual contract value\nUnit discount\nUnit discount\ndiscount percentage\nMargin\nAnnual contract value margin\nAnnual recurring revenue margin\nMonthly recurring revenue margin\nTotal contract value margin\nPre discount amount\nCalculated total discount\nUnit price\nQuantity\nTax","p3a4ky9rildtek44x4v785kc",{"id":1540,"name":1541,"createdAt":1542,"updatedAt":1543,"publishedAt":1544,"metric":1545,"documentId":1546,"icon":33},802,"HubSpot Marketing Emails Reports","2024-04-16T11:28:05.418Z","2024-04-16T11:28:06.354Z","2024-04-16T11:28:06.346Z","Delivered\nOpened\nDropped\nSelected\nBounced\nClicks\nHard bounced\nUnsubscribed\nPending\nContacts lost\nSent\nNot sent\nMarked spam\nSuppressed\nSoft bounced\nReplies\nContacts lost rate\nSpam report rate\nPending rate\nBounce rate\nClick rate\nDelivered rate\nNot sent rate\nSoft bounce rate\nClick-through rate\nUnsubscribed rate\nHard bounce rate\nOpen rate\nReply rate","g3ihse2ysphzdv8c4slzooji",{"id":1548,"name":1549,"createdAt":1550,"updatedAt":1551,"publishedAt":1552,"metric":1553,"documentId":1554,"icon":33},800,"HubSpot Products 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icon","salesforce_68a77204bf",0.98,"https://s3.us-east-2.amazonaws.com/whatagraph.com/salesforce_68a77204bf.svg","2023-01-11T12:48:33.258Z","2023-12-19T19:42:52.003Z","ty47wkhpnor69g5eg697dh5c",[1576,1584,1592,1600,1608,1616,1623,1631,1639,1647,1655,1663,1671,1679,1687],{"id":1577,"name":1578,"createdAt":1579,"updatedAt":1580,"publishedAt":1581,"metric":1582,"documentId":1583,"icon":33},820,"Salesforce Account","2024-04-16T13:29:47.655Z","2024-04-16T13:29:48.963Z","2024-04-16T13:29:48.956Z","Annual Revenue\nNumber Of Employees","tdw6xfpfbr1doloisgyeeoq0",{"id":1585,"name":1586,"createdAt":1587,"updatedAt":1588,"publishedAt":1589,"metric":1590,"documentId":1591,"icon":33},822,"Salesforce Asset","2024-04-16T13:31:05.608Z","2024-04-16T13:31:41.104Z","2024-04-16T13:31:40.161Z","Price\nQuantity\nSum Downtime\nSum Unplanned Downtime\nTotal Lifecycle Amount","nptggplgmqsjrdt9p7en0sfo",{"id":1593,"name":1594,"createdAt":1595,"updatedAt":1596,"publishedAt":1597,"metric":1598,"documentId":1599,"icon":33},811,"Salesforce Campaign","2024-04-16T13:25:44.934Z","2024-04-16T13:25:45.933Z","2024-04-16T13:25:45.917Z","Actual Cost\nAmount All Opportunities\nAmountWonOpportunities\nBudgeted Cost\nHierarchy Actual Cost\nHierarchy Expected Revenue\nHierarchy Number Sent\nNumber Of Contacts\nNumber Of Converted Leads\nNumber Of Leads\nNumber Of Opportunities\nNumber Of Responses\nNumber Of Won Opportunities\nNumber Sent\nTotal Amount All Opportunities\nTotal Amount All Won Opportunities\nTotal Number Of Contacts\nTotal Number Of Converted Leads\nTotal Number Of Leads\nTotal Number Of Opportunities\nTotal Number Of Responses\nTotal Number Of Won Opportunities","a5o59u5bisre7z9y3hccyqpf",{"id":1601,"name":1602,"createdAt":1603,"updatedAt":1604,"publishedAt":1605,"metric":1606,"documentId":1607,"icon":33},816,"Salesforce Email Content","2024-04-16T13:28:23.588Z","2024-04-16T13:28:24.652Z","2024-04-16T13:28:24.645Z","Total Tracked Link Clicks\nUnique Tracked Link Clicks\nClick Through Rate\nClick To Open Ratio\nDelivery Rate\nOpen Rate\nOpt Out Rate\nSpam Complaint Rate\nTotal Delivered\nTotal Hard Bounced\nTotal Opens\nTotal Sent\nTotal Soft Bounced\nTotal Spam Complaints\nUnique Click Through Rate\nUnique Opens\nUnique Opt Outs","gi8tclwbjjdp26pba6z2ws0a",{"id":1609,"name":1610,"createdAt":1611,"updatedAt":1612,"publishedAt":1613,"metric":1614,"documentId":1615,"icon":33},813,"Salesforce Landing Page","2024-04-16T13:26:53.109Z","2024-04-16T13:26:54.049Z","2024-04-16T13:26:54.042Z","Form Error Rate\nForm Submission Rate\nTotal Form Errors\nTotal Form Submissions\nTotal Tracked Link Clicks\nTotal Views\nUnique Form Errors\nUnique Form Submissions\nUnique Tracked Link Clicks\nUnique Views","tmlgm93jvfusk4qv7tbsixsa",{"id":1617,"name":1618,"createdAt":1619,"updatedAt":1620,"publishedAt":1621,"metric":1582,"documentId":1622,"icon":33},818,"Salesforce Lead","2024-04-16T13:29:05.366Z","2024-04-16T13:29:06.227Z","2024-04-16T13:29:06.220Z","dpv5hgukr9ml9v3aot9ogccx",{"id":1624,"name":1625,"createdAt":1626,"updatedAt":1627,"publishedAt":1628,"metric":1629,"documentId":1630,"icon":33},814,"Salesforce Marketing Form","2024-04-16T13:27:19.711Z","2024-04-16T13:27:21.088Z","2024-04-16T13:27:21.081Z","Total Tracked Link Clicks\nTotal Views\nUnique Tracked Link Clicks\nUnique Views\nError Rate\nSubmission Rate\nTotal Errors\nTotal Submissions\nUnique Errors\nUnique Submissions","dspbemuajll17cy7xzazl24s",{"id":1632,"name":1633,"createdAt":1634,"updatedAt":1635,"publishedAt":1636,"metric":1637,"documentId":1638,"icon":33},815,"Salesforce Marketing Link","2024-04-16T13:28:00.918Z","2024-04-16T13:28:02.031Z","2024-04-16T13:28:02.024Z","Total Tracked Link Clicks\nUnique Tracked Link Clicks","drg2h522e99lbv6ynz1luc44",{"id":1640,"name":1641,"createdAt":1642,"updatedAt":1643,"publishedAt":1644,"metric":1645,"documentId":1646,"icon":33},821,"Salesforce Opportunity","2024-04-16T13:30:30.467Z","2024-04-16T13:30:40.898Z","2024-04-16T13:30:40.889Z","Expected Revenue\nAge In Days\nAmount\nIq Score\nLast Activity In Days\nLast Stage Change In Days\nTotal Opportunity Quantity","czhit6qs09f33sxi5mmgz2un",{"id":1648,"name":1649,"createdAt":1650,"updatedAt":1651,"publishedAt":1652,"metric":1653,"documentId":1654,"icon":33},823,"Salesforce Opportunity Line Item","2024-04-16T13:32:10.973Z","2024-04-16T13:32:12.140Z","2024-04-16T13:32:12.132Z","Quantity\nDiscount\nList Price\nSubtotal\nTotal Price\nUnit Price","bq345qa2ib3ivsnmv1nd3r65",{"id":1656,"name":1657,"createdAt":1658,"updatedAt":1659,"publishedAt":1660,"metric":1661,"documentId":1662,"icon":33},824,"Salesforce Order","2024-04-16T13:32:34.867Z","2024-04-16T13:32:36.402Z","2024-04-16T13:32:36.339Z","Grand Total Amount\nTotal Adj Delivery Amt With Tax\nTotal Adj Product Amt With Tax\nTotal Adjusted Delivery Amount\nTotal Adjusted Delivery Tax Amount\nTotal Adjusted Product Amount\nTotal Adjusted Product Tax Amount\nTotal Amount\nTotal Delivery Adj Dist Amount\nTotal Delivery Adj Dist Amt With Tax\nTotal Delivery Adj Dist Tax Amount\nTotal Product Adj Dist Amount\nTotal Product Adj Dist Amt With Tax\nTotal Product Adj Dist Tax Amount\nTotal Tax Amount","chvvwru4ymmyrz4bvfeegsv0",{"id":1664,"name":1665,"createdAt":1666,"updatedAt":1667,"publishedAt":1668,"metric":1669,"documentId":1670,"icon":33},825,"Salesforce Order Item","2024-04-16T13:33:06.713Z","2024-04-16T13:33:07.799Z","2024-04-16T13:33:07.751Z","Quantity\nList Price\nTotal Price\nUnit Price\nTotal Tax Amount\nAdjusted Line Amount\nAdjusted Line Amt With Tax\nAvailable Quantity\nGross Unit Price\nRounded Line Amount\nRounded Line Amt With Tax\nTotal Adjusted Line Tax Amount\nTotal Adjustment Amount\nTotal Adjustment Amt With Tax\nTotal Adjustment Dist Amount\nTotal Adjustment Dist Tax Amount\nTotal Adjustment Dist Amt With Tax\nTotal Adjustment Tax Amount\nTotal Amt With Tax\nTotal Line Adjustment Amount\nTotal Line Adjustment Amt With Tax\nTotal Line Adjustment Tax Amount\nTotal Line Amount\nTotal Line Tax Amount","erd6axpdgl9eqfwnx44p31gd",{"id":1672,"name":1673,"createdAt":1674,"updatedAt":1675,"publishedAt":1676,"metric":1677,"documentId":1678,"icon":33},819,"Salesforce Organization","2024-04-16T13:29:26.690Z","2024-04-16T13:29:27.700Z","2024-04-16T13:29:27.682Z","Daily Web To Case Count\nDaily Web To Case Limit\nDaily Web To Lead Count\nDaily Web To Lead Limit\nMax Actions Per Rule\nMax Rules Per Entity\nMonthly Page Views Entitlement\nMonthly Page Views Used\nSelf Service Feature Config\nSelf Service Welcome Page Config","gikopce02tglfaju747iwwmh",{"id":1680,"name":1681,"createdAt":1682,"updatedAt":1683,"publishedAt":1684,"metric":1685,"documentId":1686,"icon":33},817,"Salesforce Task","2024-04-16T13:28:46.380Z","2024-04-16T13:28:47.391Z","2024-04-16T13:28:47.379Z","Campaign\nUser\nLanding Page\nMarketing Form\nMarketing Link\nEmail Content\nTask\nLead\nOrganization\nAccount\nOpportunity\nAsset\nOpportunity Line Item\nOrder\nOrder Item","plmuv2sbvgxve44666nmuqnt",{"id":1688,"name":1689,"createdAt":1690,"updatedAt":1691,"publishedAt":1692,"metric":1598,"documentId":1693,"icon":33},812,"Salesforce User","2024-04-16T13:26:12.268Z","2024-04-16T13:26:13.219Z","2024-04-16T13:26:13.197Z","moudxum2ksdx6geuehf8uso2","sections.sources",{"id":56,"title":1696,"disable_top_margin":33,"disable_bottom_margin":33,"hide_stars":33,"subtext":33,"type":33,"cta":33,"reviews":1697,"cta_collection":1791,"__component":1801},"Why Marketers Love Whatagraph",[1698,1727,1750,1773],{"id":1699,"comment":1700,"reviewed_by":33,"author":1701,"author_link":33,"createdAt":1702,"updatedAt":1703,"publishedAt":1704,"author_role":1705,"stat_value":1706,"stat_label":1707,"stat_link":1708,"documentId":1709,"author_image":1710,"cta":33},92,"Whatagraph's AI is saving so much time and energy for our marketing specialists. We now have more time to focus on strategic things that help both our agency and our clients grow.","Lars Maat","2025-09-25T16:35:39.433Z","2026-06-02T09:53:01.778Z","2025-09-25T16:36:15.147Z","Co-Founder @ Maatwerk Online","100","hours saved per month ","https://whatagraph.com/case-studies/maatwerk-online","y0hb4q7mnpebconrjo91ehs2",{"id":1711,"name":1712,"alternativeText":1713,"caption":33,"width":1714,"height":1714,"formats":1715,"hash":1721,"ext":384,"mime":385,"size":1722,"url":1723,"previewUrl":33,"provider":370,"provider_metadata":33,"createdAt":1724,"updatedAt":1725,"documentId":1726,"publishedAt":373,"focalPoint":33},15102,"Lars.png","\"Lars - Headshot of a smiling man with fair hair against a teal background.\"",312,{"thumbnail":1716},{"ext":384,"url":1717,"hash":1718,"mime":385,"name":1719,"path":33,"size":1720,"width":610,"height":610},"https://s3.us-east-2.amazonaws.com/whatagraph.com/thumbnail_Lars_d8b903a190.png","thumbnail_Lars_d8b903a190","thumbnail_Lars.png",48.09,"Lars_d8b903a190",114.52,"https://s3.us-east-2.amazonaws.com/whatagraph.com/Lars_d8b903a190.png","2025-07-09T12:30:04.259Z","2025-09-08T12:48:17.838Z","ugiiqw70uxxx68jofpwwg6bq",{"id":1728,"comment":1729,"reviewed_by":33,"author":1730,"author_link":33,"createdAt":1731,"updatedAt":1732,"publishedAt":1733,"author_role":1734,"stat_value":1735,"stat_label":1707,"stat_link":1736,"documentId":1737,"author_image":1738,"cta":33},90,"Whatagraph took us to the next level with our clients and within our team. Our relationships with clients have been amazing, and we’ve even been able to retain them longer. ","Kim Strickland","2025-09-08T12:54:18.601Z","2026-06-02T09:54:17.507Z","2025-09-08T13:03:09.830Z","Digital Marketing Specialist @ Peak Seven","63","https://whatagraph.com/case-studies/peak-seven","h89ciejkdumzswa4etfji6yu",{"id":1739,"name":1740,"alternativeText":1741,"caption":33,"width":1742,"height":1743,"formats":33,"hash":1744,"ext":384,"mime":385,"size":1745,"url":1746,"previewUrl":33,"provider":370,"provider_metadata":33,"createdAt":1747,"updatedAt":1748,"documentId":1749,"publishedAt":373,"focalPoint":33},15400,"Kim Strickland.png","Kim Strickland - Headshot of a person with short, curly hair wearing a red shirt.",101,102,"Kim_Strickland_097352cb81",18.72,"https://s3.us-east-2.amazonaws.com/whatagraph.com/Kim_Strickland_097352cb81.png","2025-09-08T13:01:09.693Z","2025-09-08T13:03:00.128Z","h3k5x6pzh1h9kgj5t16n7sdb",{"id":909,"comment":1751,"reviewed_by":1752,"author":1753,"author_link":33,"createdAt":1754,"updatedAt":1755,"publishedAt":1756,"author_role":1757,"stat_value":1758,"stat_label":1759,"stat_link":1760,"documentId":1761,"author_image":1762,"cta":33},"Whatagraph has become an essential partner for scaling our reporting, and my teams love it because it saves so much time. We’d recommend it to any team looking to automate data reporting and use AI for insights."," ","Danielle Roberts","2025-11-03T14:10:42.650Z","2026-06-02T14:50:31.141Z","2025-11-03T14:10:52.025Z","Director of Implementation & Support @ Rentable","5000","data sources streamlined","https://whatagraph.com/case-studies/rentable","nky1rs41ijx7wwq0y4cddk1g",{"id":1763,"name":1764,"alternativeText":1765,"caption":1753,"width":579,"height":1766,"formats":33,"hash":1767,"ext":384,"mime":385,"size":1768,"url":1769,"previewUrl":33,"provider":370,"provider_metadata":33,"createdAt":1770,"updatedAt":1771,"documentId":1772,"publishedAt":373,"focalPoint":33},15642,"Danielle Roberts.png","Here's the alt text for the image:\n\nDanielle Roberts - Smiling woman with glasses, wearing a maroon blazer, against a green foliage background.\n",129,"Danielle_Roberts_b5b618e6a1",36.56,"https://s3.us-east-2.amazonaws.com/whatagraph.com/Danielle_Roberts_b5b618e6a1.png","2025-10-14T09:10:25.220Z","2025-10-14T09:10:26.849Z","lcx7y9wapn66acc4w95st3m0",{"id":658,"comment":1774,"reviewed_by":33,"author":1775,"author_link":33,"createdAt":1776,"updatedAt":1777,"publishedAt":1778,"author_role":1779,"stat_value":33,"stat_label":33,"stat_link":33,"documentId":1780,"author_image":1781,"cta":33},"Whatagraph is easy to use, visually attractive, and much smoother compared to tools like Looker Studio. It helped us not only get clients on board but also keep them within the agency.","Stef Oosterik","2025-11-03T14:11:43.140Z","2025-11-03T14:14:52.838Z","2025-11-03T14:11:44.834Z","Quality Manager @ Dtch. Digitals","zxguan5jkhiotyj0ftq0ajkh",{"id":1782,"name":1783,"alternativeText":1784,"caption":33,"width":1743,"height":1742,"formats":33,"hash":1785,"ext":384,"mime":385,"size":1786,"url":1787,"previewUrl":33,"provider":370,"provider_metadata":33,"createdAt":1788,"updatedAt":1789,"documentId":1790,"publishedAt":373,"focalPoint":33},15401,"Stef Oosterik.png","Here's the alt text for the image:\n\nStef Oosterik - Headshot of a smiling man wearing a dark blue shirt.\n","Stef_Oosterik_25e29cb63b",20.26,"https://s3.us-east-2.amazonaws.com/whatagraph.com/Stef_Oosterik_25e29cb63b.png","2025-09-08T13:09:33.214Z","2025-09-08T13:27:11.989Z","n81g5g1ww2litc2zux0apbgb",{"id":19,"Name":469,"createdAt":1792,"updatedAt":1793,"publishedAt":1794,"documentId":1795,"cta":1796},"2025-11-03T14:24:37.917Z","2025-11-03T14:24:46.885Z","2025-11-03T14:24:41.418Z","zh7p1564tsedtmsbywox7rs8",[1797],{"id":1798,"label":1799,"url":1800,"subtext":33,"style":628,"element_id":33,"color":33,"icon":33,"width":33},1725,"Read success stories","https://whatagraph.com/case-studies","sections.reviews-slider",{"id":1803,"description":1804,"title":33,"items":1805,"__component":1843},492,"Have more questions? We answered them below. ",[1806,1810,1814,1818,1822,1826,1830,1833,1837,1840],{"id":1807,"question":1808,"answer":1809},2340,"Which metrics should agencies track in StackAdapt reporting?","\u003Cp>If you’re running StackAdapt ad campaigns, these are the non-negotiables:\u003C/p>\u003Cp> \u003C/p>\u003Cp>\u003Cstrong>Core Delivery Metrics\u003C/strong>\u003C/p>\u003Cp> \u003C/p>\u003Cp>- Impressions\u003C/p>\u003Cp> \u003C/p>\u003Cp>- Unique impressions\u003C/p>\u003Cp> \u003C/p>\u003Cp>- Clicks\u003C/p>\u003Cp> \u003C/p>\u003Cp>- CTR\u003C/p>\u003Cp> \u003C/p>\u003Cp>These tell you if your ads are being seen and engaged with.\u003C/p>\u003Cp> \u003C/p>\u003Cp>\u003Cstrong>Conversion Metrics\u003C/strong>\u003C/p>\u003Cp> \u003C/p>\u003Cp>- Conversions\u003C/p>\u003Cp> \u003C/p>\u003Cp>- Conversion rate\u003C/p>\u003Cp> \u003C/p>\u003Cp>- Cost per conversion\u003C/p>\u003Cp> \u003C/p>\u003Cp>- Revenue\u003C/p>\u003Cp> \u003C/p>\u003Cp>- ROAS\u003C/p>\u003Cp> \u003C/p>\u003Cp>This is how you prove ROI to clients.\u003C/p>\u003Cp> \u003C/p>\u003Cp>\u003Cstrong>Video & Audio Metrics\u003C/strong>\u003C/p>\u003Cp> \u003C/p>\u003Cp>- Video completion rate\u003C/p>\u003Cp> \u003C/p>\u003Cp>- 50% / 75% / 100% video watched\u003C/p>\u003Cp> \u003C/p>\u003Cp>- Audio completion rate\u003C/p>\u003Cp> \u003C/p>\u003Cp>Critical for awareness and upper-funnel campaign performance.\u003C/p>\u003Cp> \u003C/p>\u003Cp>\u003Cstrong>Optimization Breakdowns\u003C/strong>\u003C/p>\u003Cp> \u003C/p>\u003Cp>- ROAS by campaign\u003C/p>\u003Cp> \u003C/p>\u003Cp>- ROAS by ad\u003C/p>\u003Cp> \u003C/p>\u003Cp>- Performance by device\u003C/p>\u003Cp> \u003C/p>\u003Cp>- Performance by city/geo\u003C/p>\u003Cp> \u003C/p>\u003Cp>These help you optimize budgets fast.\u003C/p>\u003Cp> \u003C/p>\u003Cp>If you want stronger reporting, blend StackAdapt metrics with:\u003C/p>\u003Cp> \u003C/p>\u003Cp>- Google Analytics (post-click behavior)\u003C/p>\u003Cp> \u003C/p>\u003Cp>- Facebook Ads\u003C/p>\u003Cp> \u003C/p>\u003Cp>- LinkedIn\u003C/p>\u003Cp> \u003C/p>\u003Cp>- CRM data\u003C/p>\u003Cp> \u003C/p>\u003Cp>That’s when StackAdapt reporting becomes full-funnel, not just top-of-funnel.\u003C/p>",{"id":1811,"question":1812,"answer":1813},2341,"How do agencies white label StackAdapt reports?","\u003Cp>Agencies white label StackAdapt reports using Whatagraph. \u003C/p>\u003Cp> \u003C/p>\u003Cp>With \u003Ca href=\"https://help.whatagraph.com/en/articles/11867223-how-to-easily-customize-report-branding-with-whatagraph-iq\">Whatagraph IQ\u003C/a>, you can just upload a screenshot of your client’s brandbook or type in a prompt (e.g. “make the report look like a batman movie”), and we’ll automatically detect the fonts and colors and apply them to your report.\u003C/p>\u003Cp> \u003C/p>\u003Cp>You can still fine-tune the colors and fonts to your liking. And in seconds, you will get a perfectly white labeled and stunning StackAdapt report. \u003C/p>\u003Cp> \u003C/p>\u003Cp>You can also:\u003C/p>\u003Cp> \u003C/p>\u003Cp>- Create custom domains to host your report on and share with clients\u003C/p>\u003Cp> \u003C/p>\u003Cp>- Upload custom images and banners to your reports (e.g. your client’s logo)\u003C/p>\u003Cp> \u003C/p>\u003Cp>- Add icons to widgets and style the icons in your or your client’s brand colors\u003C/p>",{"id":1815,"question":1816,"answer":1817},2342,"Can I schedule a report to generate weekly StackAdapt KPIs?","\u003Cp>Yes. On Whatagraph, all you need to do is go into your StackAdapt report and change the date range on the top to weekly. And all your KPIs and widgets in the report will be automatically updated. \u003C/p>",{"id":1819,"question":1820,"answer":1821},2343,"How do large agencies report on StackAdapt metrics across multiple clients?","\u003Cp>Large agencies report on StackAdapt metrics across multiple clients using Whatagraph.\u003C/p>\u003Cp> \u003C/p>\u003Cp>Here’s how it works:\u003C/p>\u003Cp> \u003C/p>\u003Cp>\u003Cstrong>Step 1. \u003C/strong>Bring in your data from 60+ marketing channels in seconds using native, stable integrations that you don’t need to babysit.\u003C/p>\u003Cp> \u003C/p>\u003Cp>\u003Cstrong>Step 2. \u003C/strong>Create different folders for different clients to keep reports neat and tidy.\u003C/p>\u003Cp> \u003C/p>\u003Cp>\u003Cstrong>Step 3. \u003C/strong>Create one StackAdapt “master” template using the dashboard template we shared above.\u003C/p>\u003Cp> \u003C/p>\u003Cp>\u003Cstrong>Step 4.\u003C/strong> Duplicate that master StackAdapt template for every client and just swap out the data sources.\u003C/p>\u003Cp> \u003C/p>\u003Cp>\u003Cstrong>Step 5. \u003C/strong>Automate each report to go out to each client’s email on specific dates, times, and frequencies. \u003C/p>\u003Cp> \u003C/p>\u003Cp>This makes it super easy and fast to report on StackAdapt metrics no matter how many clients you have. \u003C/p>",{"id":1823,"question":1824,"answer":1825},2344,"How can I create a custom dashboard template for StackAdapt?","\u003Cp>You can create a custom dashboard template for StackAdapt on Whatagraph this way: \u003C/p>\u003Cp> \u003C/p>\u003Cp>1. Create \u003Ca href=\"https://live.whatagraph.com/auth/register\">a free Whatagraph account\u003C/a> (no credit card required and no expiration date)\u003C/p>\u003Cp> \u003C/p>\u003Cp>2. Connect your StackAdapt data sources\u003C/p>\u003Cp> \u003C/p>\u003Cp>3. Use a pre-made StackAdapt report template\u003C/p>\u003Cp> \u003C/p>\u003Cp>4. Edit or create widgets and new report tabs with Whatagraph IQ (AI)\u003C/p>\u003Cp> \u003C/p>\u003Cp>5. Style the report in your brand (or your client’s)\u003C/p>\u003Cp> \u003C/p>\u003Cp>6. Automate delivery or share live dashboards \u003C/p>",{"id":1827,"question":1828,"answer":1829},2722,"How do I customize the StackAdapt dashboard to track specific campaign goals? ","\u003Cp>StackAdapt's native interface is built for campaign execution, not client reporting. For anything beyond basic checks, a third-party reporting tool, like Whatagraph, gives you far more flexibility.\u003C/p>\u003Cp> \u003C/p>\u003Cp>Here’s how to tailor Whatagraph to track specific campaign goals:\u003C/p>\u003Cp> \u003C/p>\u003Cp>\u003Cstrong>1. Set your goal pacing widgets\u003C/strong>\u003C/p>\u003Cp> \u003C/p>\u003Cp>Add a goals vs. actuals module at the top of the dashboard. For each KPI your client or team is optimizing toward - impressions, clicks, conversions, video completions, or audio completions - set a target and let the widget track progress in real time. \u003C/p>\u003Cp> \u003C/p>\u003Cp>This makes it immediately clear whether campaigns are on pace.\u003C/p>\u003Cp> \u003C/p>\u003Cp>\u003Cstrong>2. Choose the metrics that match your campaign objective\u003C/strong>\u003C/p>\u003Cp> \u003C/p>\u003Cp>Not every StackAdapt campaign has the same goal. Pull in only the KPIs that map to what you're trying to prove:\u003C/p>\u003Cp> \u003C/p>\u003Cul>\u003Cli>\u003Cstrong>Brand awareness campaigns:\u003C/strong> impressions, unique impressions, CPM, video completion rate\u003C/li>\u003Cli>\u003Cstrong>Performance campaigns:\u003C/strong> clicks, conversions, CTR, CPC, conversion rate\u003C/li>\u003Cli>\u003Cstrong>Revenue-focused campaigns:\u003C/strong> ROAS, revenue, spend, cost per conversion\u003C/li>\u003C/ul>\u003Cp> \u003C/p>\u003Cp>Skip the metrics that don't relate to the campaign objective. A dashboard that shows everything tells nothing.\u003C/p>\u003Cp> \u003C/p>\u003Cp>\u003Cstrong>3. Break down performance by the dimensions that matter\u003C/strong>\u003C/p>\u003Cp> \u003C/p>\u003Cp>Add campaign-level, ad-level, city-level, or device-level breakdowns depending on what your client wants to optimize. \u003C/p>\u003Cp> \u003C/p>\u003Cp>If they're focused on geographic performance, a city breakdown with impressions, clicks, conversions, and ROAS gives them a clear picture of where to shift budget. \u003C/p>\u003Cp> \u003C/p>\u003Cp>If they're testing creatives, an ad-level table with CTR and video completion rate answers the question faster than any written summary.\u003C/p>\u003Cp> \u003C/p>\u003Cp>\u003Cstrong>4. Brand it to match your client\u003C/strong>\u003C/p>\u003Cp> \u003C/p>\u003Cp>With Whatagraph IQ Themes, upload your client's logo and IQ generates a matching visual style automatically - fonts, colors, and layout adjusted in one step. \u003C/p>\u003Cp> \u003C/p>\u003Cp>No manual design work.\u003C/p>\u003Cp> \u003C/p>\u003Cp>\u003Cstrong>5. Add AI-generated optimization recommendations\u003C/strong>\u003C/p>\u003Cp> \u003C/p>\u003Cp>Turn on Whatagraph IQ Summary to auto-generate a performance summary and next-steps section based on your actual campaign data.\u003C/p>\u003Cp> \u003C/p>\u003Cp>And if you want to dig deeper between reporting cycles, Whatagraph MCP lets you connect your StackAdapt data directly to Claude or ChatGPT. \u003Cstrong>Ask plain-language questions like:\u003C/strong>\u003C/p>\u003Cp> \u003C/p>\u003Cul>\u003Cli>\u003Ci>\"Which campaign type has the highest ROAS this month?\"\u003C/i>\u003C/li>\u003Cli>\u003Ci>“Show me the conversion rate by city for the last 30 days.”\u003C/i>\u003C/li>\u003Cli>\u003Ci>“Which ads are underperforming on CTR compared to last month?”\u003C/i>\u003C/li>\u003C/ul>",{"id":1831,"question":1816,"answer":1832},2723,"\u003Cp>Yes. Once your StackAdapt account is connected to Whatagraph, automated report delivery takes a few minutes to set up and runs without any manual input after that.\u003C/p>\u003Cp> \u003C/p>\u003Cp>Here's how to do it:\u003C/p>\u003Cp> \u003C/p>\u003Cp>\u003Cstrong>Connect your StackAdapt data source\u003C/strong> - Add StackAdapt as a source in Whatagraph. The connector is stable and self-healing, so you're not chasing broken links between reporting cycles.\u003C/p>\u003Cp> \u003C/p>\u003Cp>\u003Cstrong>Build your weekly KPI view\u003C/strong> - Set up your dashboard with the metrics you want to track weekly: impressions, clicks, CTR, conversions, CPC, ROAS, and any goal pacing widgets. Use a rolling 7-day date range so the data always reflects the most recent week.\u003C/p>\u003Cp> \u003C/p>\u003Cp>\u003Cstrong>Set up automated delivery\u003C/strong> - Go to the Share settings and schedule delivery by email, live link, or PDF. Choose weekly cadence, set the day and time, and add your recipients. Your StackAdapt KPI report lands in their inbox automatically, every week.\u003C/p>\u003Cp> \u003C/p>\u003Cp>\u003Cstrong>Let IQ write the context\u003C/strong> - With Whatagraph IQ Summary enabled, the report auto-generates a plain-language performance summary each time it sends. Your client gets the numbers and the narrative - without you writing a single line.\u003C/p>\u003Cp> \u003C/p>\u003Cp>For teams that need on-demand answers between weekly reports, Whatagraph MCP connects your StackAdapt data to Claude or ChatGPT. \u003C/p>\u003Cp> \u003C/p>\u003Cp>Ask questions like \u003Ci>\"How are my campaigns pacing against last week?\"\u003C/i> or \u003Ci>\"Which ad types had the highest CTR this week?\"\u003C/i> and get instant answers without waiting for the next scheduled send.\u003C/p>",{"id":1834,"question":1835,"answer":1836},2724,"How do agencies white-label StackAdapt reports?","\u003Cp>Agencies white label StackAdapt reports using Whatagraph. \u003C/p>\u003Cp> \u003C/p>\u003Cp>With \u003Ca href=\"https://help.whatagraph.com/en/articles/11867223-how-to-easily-customize-report-branding-with-whatagraph-iq\">\u003Cu>Whatagraph IQ\u003C/u>\u003C/a>, you can just upload a screenshot of your client’s brandbook or type in a prompt (e.g. “make the report look like a batman movie”), and we’ll automatically detect the fonts and colors and apply them to your report.\u003C/p>\u003Cp> \u003C/p>\u003Cp>You can still fine-tune the colors and fonts to your liking. And in seconds, you will get a perfectly white labeled and stunning StackAdapt report. \u003C/p>\u003Cp> \u003C/p>\u003Cp>You can also:\u003C/p>\u003Cp> \u003C/p>\u003Cp>\u003Cstrong>- Create custom domains\u003C/strong> to host your report on and share with clients\u003C/p>\u003Cp> \u003C/p>\u003Cp>\u003Cstrong>- Upload custom images\u003C/strong> and banners to your reports (e.g. your client’s logo)\u003C/p>\u003Cp> \u003C/p>\u003Cp>\u003Cstrong>- Add icons to widgets\u003C/strong> and style the icons in your or your client’s brand colors\u003C/p>",{"id":1838,"question":1820,"answer":1839},2725,"\u003Cp>Large agencies report on StackAdapt metrics across multiple clients using Whatagraph.\u003C/p>\u003Cp> \u003C/p>\u003Cp>Here’s how it works:\u003C/p>\u003Cp> \u003C/p>\u003Cp>\u003Cstrong>Step 1.\u003C/strong> Bring in your data from 60+ marketing channels in seconds using native, stable integrations that you don’t need to babysit.\u003C/p>\u003Cp> \u003C/p>\u003Cp>\u003Cstrong>Step 2.\u003C/strong> Create different folders for different clients to keep reports neat and tidy.\u003C/p>\u003Cp> \u003C/p>\u003Cp>\u003Cstrong>Step 3.\u003C/strong> Create one StackAdapt “master” template using the dashboard template we shared above.\u003C/p>\u003Cp> \u003C/p>\u003Cp>\u003Cstrong>Step 4.\u003C/strong> Duplicate that master StackAdapt template for every client and just swap out the data sources.\u003C/p>\u003Cp> \u003C/p>\u003Cp>\u003Cstrong>Step 5.\u003C/strong> Automate each report to go out to each client’s email on specific dates, times, and frequencies. \u003C/p>\u003Cp> \u003C/p>\u003Cp>This makes it super easy and fast to report on StackAdapt metrics, no matter how many clients you have.\u003C/p>",{"id":1841,"question":1824,"answer":1842},2726,"\u003Cp>You can create a custom dashboard template for StackAdapt on Whatagraph this way: \u003C/p>\u003Cp> \u003C/p>\u003Cp>1. Create a free Whatagraph account (no credit card required and no expiration date)\u003C/p>\u003Cp> \u003C/p>\u003Cp>2. Connect your StackAdapt data sources\u003C/p>\u003Cp> \u003C/p>\u003Cp>3. Use a pre-made StackAdapt report template\u003C/p>\u003Cp> \u003C/p>\u003Cp>4. Edit or create widgets and new report tabs with Whatagraph IQ (AI)\u003C/p>\u003Cp> \u003C/p>\u003Cp>5. Style the report in your brand (or your client’s)\u003C/p>\u003Cp> \u003C/p>\u003Cp>6. Automate delivery or share live dashboards\u003C/p>","sections.faq",{"pagination":1845},{"page":5,"pageSize":143,"pageCount":5,"total":5},[1847,1851,1854,1857,1860,1863,1866,1869,1872],{"id":639,"title":640,"slug":641,"createdAt":642,"updatedAt":643,"publishedAt":644,"intercom":17,"testimonials":17,"reporting":17,"help":17,"card_description":33,"documentId":645,"card_image":1848,"url":1849,"type":1850},["Reactive",646],"/templates/ppc-report","template",{"id":666,"title":667,"slug":668,"createdAt":669,"updatedAt":670,"publishedAt":671,"intercom":33,"testimonials":17,"reporting":17,"help":33,"card_description":33,"documentId":672,"card_image":1852,"url":1853,"type":1850},["Reactive",673],"/templates/paid-ads-report-template",{"id":690,"title":691,"slug":692,"createdAt":693,"updatedAt":694,"publishedAt":695,"intercom":17,"testimonials":34,"reporting":17,"help":17,"card_description":33,"documentId":696,"card_image":1855,"url":1856,"type":1850},["Reactive",697],"/templates/social-media-report",{"id":714,"title":715,"slug":716,"createdAt":717,"updatedAt":718,"publishedAt":719,"intercom":34,"testimonials":34,"reporting":17,"help":17,"card_description":33,"documentId":720,"card_image":1858,"url":1859,"type":1850},["Reactive",721],"/templates/seo-report",{"id":579,"title":740,"slug":741,"createdAt":742,"updatedAt":743,"publishedAt":744,"intercom":33,"testimonials":17,"reporting":17,"help":33,"card_description":33,"documentId":745,"card_image":1861,"url":1862,"type":1850},["Reactive",746],"/templates/ai-report-template",{"id":763,"title":764,"slug":765,"createdAt":766,"updatedAt":767,"publishedAt":768,"intercom":34,"testimonials":34,"reporting":17,"help":17,"card_description":33,"documentId":769,"card_image":1864,"url":1865,"type":1850},["Reactive",770],"/templates/client-reporting-template",{"id":787,"title":788,"slug":789,"createdAt":790,"updatedAt":791,"publishedAt":792,"intercom":34,"testimonials":34,"reporting":17,"help":17,"card_description":33,"documentId":793,"card_image":1867,"url":1868,"type":1850},["Reactive",794],"/templates/email-report",{"id":811,"title":812,"slug":813,"createdAt":814,"updatedAt":815,"publishedAt":816,"intercom":34,"testimonials":34,"reporting":17,"help":17,"card_description":33,"documentId":817,"card_image":1870,"url":1871,"type":1850},["Reactive",818],"/templates/white-label-marketing-report-template",{"id":835,"title":836,"slug":837,"createdAt":838,"updatedAt":839,"publishedAt":840,"intercom":34,"testimonials":34,"reporting":17,"help":17,"card_description":33,"documentId":841,"card_image":1873,"url":1874,"type":1850},["Reactive",842],"/templates/cross-channel-analytics-report",1786610529980]