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marketers",{"id":533,"name":534,"alternativeText":33,"caption":33,"width":167,"height":167,"formats":33,"hash":535,"ext":366,"mime":367,"size":536,"url":537,"previewUrl":33,"provider":370,"provider_metadata":33,"createdAt":538,"updatedAt":538,"documentId":539,"publishedAt":373,"focalPoint":33},16242,"reportingcheet.svg","reportingcheet_e295249c75",0.69,"https://s3.us-east-2.amazonaws.com/whatagraph.com/reportingcheet_e295249c75.svg","2026-01-14T13:40:51.426Z","erqy74ya10m5qhuu0pn6n44r",{"id":27,"title":85,"url":86,"open_new_tab":17,"column":405,"subtitle":541,"svg":542},"Hear from industry leaders",{"id":543,"name":544,"alternativeText":33,"caption":33,"width":167,"height":167,"formats":33,"hash":545,"ext":366,"mime":367,"size":546,"url":547,"previewUrl":33,"provider":370,"provider_metadata":33,"createdAt":548,"updatedAt":548,"documentId":549,"publishedAt":373,"focalPoint":33},16238,"webinars.svg","webinars_b295fc2850",0.68,"https://s3.us-east-2.amazonaws.com/whatagraph.com/webinars_b295fc2850.svg","2026-01-14T13:40:51.403Z","risc1zt1hxx1o5hg2thlmsy8",{},{"data":552,"meta":1719},[553],{"id":554,"title":555,"slug":556,"createdAt":557,"updatedAt":558,"publishedAt":559,"intercom":17,"testimonials":34,"reporting":17,"help":17,"card_description":33,"documentId":560,"templates_subpages":561,"seo":569,"content":593},98,"Social Media Report Template","social-media-report","2023-02-03T08:57:42.621Z","2026-06-08T06:43:10.193Z","2023-02-03T08:57:42.547Z","jt5t2dw45jgotvhaycd13e7v",[562],{"id":36,"title":563,"slug":564,"card_description":33,"createdAt":565,"updatedAt":566,"publishedAt":567,"documentId":568},"Social media ROI report template","social-media-roi-report","2025-11-03T08:35:30.101Z","2025-11-05T11:05:15.584Z","2025-11-03T08:57:06.937Z","ou6ab1m5yjd2fhnec4kuuzvb",{"id":570,"metaTitle":571,"metaDescription":572,"addNoIndex":33,"canonicalURL":33,"metaImage":573},978,"Free Social Media Report Template | Campaign & Performance Reporting","Create a stunning social media report template with live data, KPIs, and actionable insights. Save time, impress clients, and scale reporting fast.",{"id":574,"name":575,"alternativeText":576,"caption":33,"width":577,"height":578,"formats":579,"hash":587,"ext":384,"mime":385,"size":588,"url":589,"previewUrl":33,"provider":370,"provider_metadata":33,"createdAt":590,"updatedAt":591,"documentId":592,"publishedAt":373,"focalPoint":33},15812,"Social media report template - meta image.png","\"Social Media Report Template - Facebook performance report with charts and data summaries\"",2400,1256,{"thumbnail":580},{"ext":384,"url":581,"hash":582,"mime":385,"name":583,"path":33,"size":584,"width":585,"height":586},"https://s3.us-east-2.amazonaws.com/whatagraph.com/thumbnail_Social_media_report_template_meta_image_63235aa4e0.png","thumbnail_Social_media_report_template_meta_image_63235aa4e0","thumbnail_Social media report template - meta image.png",25.28,245,128,"Social_media_report_template_meta_image_63235aa4e0",400.45,"https://s3.us-east-2.amazonaws.com/whatagraph.com/Social_media_report_template_meta_image_63235aa4e0.png","2025-11-03T11:59:52.105Z","2025-11-03T11:59:54.963Z","wi150xm1ewzvkfaunoky6o5m",[594,641,670,686,690,693,1566,1678],{"id":595,"hero_title":596,"hero_subtext":597,"show_brands":17,"grey_background":34,"show_glow_around":34,"no_credit_text":33,"hero_video_iframe":33,"first_cta_play_video":33,"show_breadcrumbs":33,"hero_text_above_title":33,"align_image_bottom_right":34,"CTA":598,"image":605,"hero_features":625,"hero_brands":33,"stats":626,"cta_collection":627,"__component":640},360,"Free Social Media Report Template","Skip the spreadsheets and manual setup. \n\nConnect all your social media channels, track performance, and get actionable insights in seconds with this social media analytics report template. ",[599,601],{"id":600,"label":33,"url":33,"subtext":33,"style":33,"element_id":33,"color":33,"icon":33,"width":33},813,{"id":602,"label":33,"url":603,"subtext":604,"style":33,"element_id":33,"color":33,"icon":33,"width":33},812,"https://live.whatagraph.com/shared-template/1ZdPW9bx0y26lgOw04gJmw8XMoaB4Nrz","",{"id":606,"name":607,"alternativeText":608,"caption":33,"width":609,"height":610,"formats":611,"hash":619,"ext":384,"mime":385,"size":620,"url":621,"previewUrl":33,"provider":370,"provider_metadata":33,"createdAt":622,"updatedAt":623,"documentId":624,"publishedAt":373,"focalPoint":33},15867,"Social media report template (1).png","Social Media Report Template - A social media report showing performance metrics for a band called Echo.",1498,1098,{"thumbnail":612},{"ext":384,"url":613,"hash":614,"mime":385,"name":615,"path":33,"size":616,"width":617,"height":618},"https://s3.us-east-2.amazonaws.com/whatagraph.com/thumbnail_Social_media_report_template_1_e08eda19b4.png","thumbnail_Social_media_report_template_1_e08eda19b4","thumbnail_Social media report template (1).png",52.22,213,156,"Social_media_report_template_1_e08eda19b4",1852.31,"https://s3.us-east-2.amazonaws.com/whatagraph.com/Social_media_report_template_1_e08eda19b4.png","2025-11-05T11:02:21.910Z","2025-11-05T11:02:24.810Z","ibm84kgsczeh2s1yx08qqalc",[],[],{"id":375,"Name":628,"createdAt":629,"updatedAt":630,"publishedAt":631,"documentId":632,"cta":633},"Start a free trial - Hero","2024-11-13T15:06:26.834Z","2026-07-23T09:49:23.352Z","2026-07-23T09:50:17.748Z","st6xpc8get0b700is34ddkq0",[634,637],{"id":635,"label":334,"url":335,"subtext":33,"style":636,"element_id":33,"color":33,"icon":33,"width":33},2899,"button",{"id":638,"label":639,"url":33,"subtext":33,"style":636,"element_id":33,"color":33,"icon":33,"width":33},2900,"View template","sections.hero",{"id":36,"text_above_title":33,"title":642,"subtext":643,"hide_search":33,"show_all_templates_only":33,"custom_templates":644,"custom_subpages":645,"__component":669},"Explore More Social Media Reporting Templates\t","Get free social media report templates recreated from real reports built by marketers. \n\nSee how marketers track performance, visualize ad spend, and share results with clients and managers.",[],[646],{"id":36,"title":563,"slug":564,"card_description":33,"createdAt":565,"updatedAt":566,"publishedAt":567,"documentId":568,"template":647,"card_image":648},{"id":554,"title":555,"slug":556,"createdAt":557,"updatedAt":558,"publishedAt":559,"intercom":17,"testimonials":34,"reporting":17,"help":17,"card_description":33,"documentId":560},{"id":649,"name":650,"alternativeText":651,"caption":33,"width":652,"height":653,"formats":654,"hash":663,"ext":656,"mime":659,"size":664,"url":665,"previewUrl":33,"provider":370,"provider_metadata":33,"createdAt":666,"updatedAt":667,"documentId":668,"publishedAt":373,"focalPoint":33},15817,"Image.jpg","Image - An orange rounded square icon with a white graphical bar chart in the center",760,302,{"thumbnail":655},{"ext":656,"url":657,"hash":658,"mime":659,"name":660,"path":33,"size":661,"width":585,"height":662},".jpg","https://s3.us-east-2.amazonaws.com/whatagraph.com/thumbnail_Image_8e7ff8fd80.jpg","thumbnail_Image_8e7ff8fd80","image/jpeg","thumbnail_Image.jpg",2.28,97,"Image_8e7ff8fd80",34.65,"https://s3.us-east-2.amazonaws.com/whatagraph.com/Image_8e7ff8fd80.jpg","2025-11-03T12:33:38.258Z","2025-11-03T12:33:40.049Z","y0d1akx7zsa2xci5rasllmfn","sections.template-subpages",{"id":671,"title":672,"subtext":673,"subtextBottom":604,"titleSize":674,"type":675,"subtextStyle":674,"disableTopMargin":17,"disableBottomMargin":17,"text_above_title":33,"CTA":676,"cta_collection":677,"__component":685},154,"Create Custom Social Media Report in Seconds","\u003Cp>With Whatagraph IQ, just tell us what you need, and we'll build a stunning social media report for you. No templates or manual setup needed.\u003C/p>","normal","wg3 - generate report",[],{"id":159,"Name":334,"createdAt":678,"updatedAt":679,"publishedAt":680,"documentId":681,"cta":682},"2025-09-15T14:38:22.192Z","2026-07-21T11:53:08.659Z","2026-07-21T11:53:23.622Z","nqn16pbgplm2dgl1yebiu5j3",[683],{"id":684,"label":334,"url":335,"subtext":33,"style":636,"element_id":33,"color":33,"icon":33,"width":33},2875,"sections.headline",{"id":52,"text_above_title":33,"title":687,"subtext":33,"guideflow_code":688,"disable_top_margin":33,"disable_bottom_margin":33,"__component":689},"How to Use Whatagraph’s Social Media Marketing Template","\u003Cdiv style=\"position: relative; padding-bottom:calc(56.640625% + 50px); height: 0;\">\n\u003Ciframe id=\"0p0y3n5bvk\" src=\"https://app.guideflow.com/embed/0p0y3n5bvk\" width=\"100%\" height=\"100%\" style=\"overflow:hidden;position:absolute;border:none\" scrolling=\"no\" allow=\"clipboard-read; clipboard-write\" webkitallowfullscreen mozallowfullscreen allowfullscreen allowtransparency=\"true\">\u003C/iframe>\n\u003Cscript src=\"https://app.guideflow.com/assets/opt.js\" data-iframe-id=\"0p0y3n5bvk\">\u003C/script>\n\u003C/div>","sections.guideflow",{"id":195,"content":691,"__component":692},"\u003Ch2 id=\"what-is-a-social-media-report-template\">What is a social media report template?\u003C/h2>\u003Cp>A social media report template is a pre-built layout that helps you track, organize, and present key performance data from your social channels - without starting from scratch every time.\u003C/p>\u003Cp>Instead of pulling numbers manually from Instagram Insights, Facebook Ads Manager, LinkedIn Analytics, and TikTok dashboards, a social media analytics report template brings it all into one clean, visual format.\u003C/p>\u003Cp>The need for this has never been more urgent. According to \u003Ca href=\"https://sproutsocial.com/insights/data/social-media-productivity/\" target=\"_blank\" rel=\"noopener noreferrer\">Sprout Social’s 2024 survey\u003C/a>, reporting and data analysis takes an average of 3.8 hours per week - nearly two full work days every month, per person. \u003C/p>\u003Cp>Meanwhile, HubSpot's 2026 marketing report found that \u003Ca href=\"https://blog.hubspot.com/marketing/hubspot-blog-social-media-marketing-report\" target=\"_blank\" rel=\"noopener noreferrer\">69% of social teams\u003C/a> are under increasing pressure to prove ROI, yet 41% of B2B marketers still struggle to tie social activity to business outcomes.\u003C/p>\u003Cp>A good social media metrics report template solves both problems at once. It gives you a consistent way to show the good, the bad, and what’s driving results.\u003C/p>\u003Cp>The right social media report layout should help you:\u003C/p>\u003Cp>\u003Cstrong>✅ Highlight key social media performance indicators\u003C/strong> like reach, engagement, conversions, and ROI\u003C/p>\u003Cp>\u003Cstrong>✅ Break down performance\u003C/strong> by channel, campaign, or content type \u003C/p>\u003Cp>\u003Cstrong>✅ Provide context\u003C/strong> with written insights, visuals, and trend comparisons\u003C/p>\u003Cp>\u003Cstrong>✅ Tailor the layout\u003C/strong> to match each client's goals or brand \u003C/p>\u003Cp>\u003Cstrong>✅ Share updates quickly\u003C/strong> through live links, PDFs, or scheduled email delivery\u003C/p>\u003Cp>The manual reporting hours add up fast. \u003Ca href=\"https://rentable.co/\" target=\"_blank\" rel=\"noopener noreferrer\">Rentable\u003C/a>, a company managing 215 reports across 5,000+ data sources spent 2 hours per report crafting each one manually. After switching to Whatagraph, that \u003Ca href=\"/case-studies/rentable\">dropped to 20-30 minutes\u003C/a> per report - saving 1.5 hours every time. With 215 active reports, that's hundreds of hours back every month.\u003C/p>\u003Cp>\u003Cblockquote class=\"quote quote--variant-1 py-6 px-6 !my-2 rounded-2xl !max-w-full md:text-lg lg:text-xl text-base-dark\">\n          \u003Cdiv class=\"flex gap-4\">\n            \u003Cdiv class=\"\">\n              \u003Csvg\n                xmlns=\"http://www.w3.org/2000/svg\"\n                width=\"28\"\n                height=\"26\"\n                viewBox=\"0 0 28 26\"\n                fill=\"none\"\n              >\n                \u003Cpath\n                  opacity=\"0.15\"\n                  d=\"M10.5428 4.65271C8.26599 5.08169 6.66559 6.73158 5.74165 9.60241C5.27967 11.0213 5.04869 12.4237 5.04869 13.8096C5.04869 13.9746 5.04869 14.1231 5.04869 14.2551C5.08169 14.3541 5.11468 14.6016 5.14768 14.9976H10.5428V25.7879H0V15.839C0 10.9553 0.97344 7.19356 2.92032 4.55372C4.8672 1.91388 7.40804 0.395976 10.5428 0V4.65271ZM27.2233 4.65271C25.4084 4.94969 24.0225 5.97263 23.0656 7.72152C22.1416 9.47042 21.6797 11.4833 21.6797 13.7602C21.6797 13.9581 21.6797 14.1561 21.6797 14.3541C21.7127 14.5521 21.7622 14.7666 21.8282 14.9976H27.2233V25.7879H16.631V15.839C16.631 11.9123 17.4559 8.41448 19.1058 5.34567C20.7557 2.24386 23.4616 0.461971 27.2233 0V4.65271Z\"\n                  fill=\"#5667FC\"\n                />\n              \u003C/svg>\n            \u003C/div>\n            \u003Cdiv class=\"italic\">\n              My teams love Whatagraph. They're saving so much time, and I've only heard positive feedback since onboarding, like: 'It's so great. We're saving so much time. It's so easy to onboard. - \u003Ca href=\"https://www.linkedin.com/in/danielle-perry-roberts-ms-31b28b111/\" target=\"_blank\" rel=\"noopener noreferrer\">Danielle Roberts\u003C/a>, Director of Implementation and Support at Rentable\n\n              \u003Cfooter class=\"text-right font-bold !mt-3 text-wrap-balance not-italic [&_a]:font-bold\">\n                \n              \u003C/footer>\n            \u003C/div>\n          \u003C/div>\n        \u003C/blockquote>\u003C/p>\u003Cp>Most\u003Ca href=\"/blog/articles/best-social-media-analytics-tools\"> social media analytics tools\u003C/a> still make you build reports manually - widget by widget, tab by tab. \u003Ca href=\"/whatagraph-iq\">Whatagraph IQ\u003C/a> builds the full report for you, brands it to match your client, and writes the insights automatically.\u003C/p>\u003Cp>With \u003Ca href=\"/mcp\">Whatagraph's MCP\u003C/a>, you can now connect the data in your social media report template to your favorite AI tool like Claude and analyze your data in plain language there\u003C/p>\u003Ch2 id=\"what-should-a-monthly-social-media-report-template-include\">What Should a Monthly Social Media Report Template Include?\u003C/h2>\u003Cp>A great social media analytics report template helps you move from scattered screenshots to a single, clear performance story.\u003C/p>\u003Cp>Here’s what to include in your monthly report:\u003C/p>\u003Ch3 id=\"cover-page\">1. Cover Page\u003C/h3>\u003Cp>\u003Cimg src=\"https://media.whatagraph.com/Social_media_report_template_cover_19400baef0.png\" srcset=\"https://media.whatagraph.com/Social_media_report_template_cover_19400baef0.png?width=350 350w, https://media.whatagraph.com/Social_media_report_template_cover_19400baef0.png?width=700 700w, https://media.whatagraph.com/Social_media_report_template_cover_19400baef0.png?width=420 440w, https://media.whatagraph.com/Social_media_report_template_cover_19400baef0.png?width=840 880w, https://media.whatagraph.com/Social_media_report_template_cover_19400baef0.png?width=768 768w, https://media.whatagraph.com/Social_media_report_template_cover_19400baef0.png?width=1536 1536w, https://media.whatagraph.com/Social_media_report_template_cover_19400baef0.png?width=992 992w, https://media.whatagraph.com/Social_media_report_template_cover_19400baef0.png?width=1984 1984w, https://media.whatagraph.com/Social_media_report_template_cover_19400baef0.png?width=600 1200w, https://media.whatagraph.com/Social_media_report_template_cover_19400baef0.png?width=1200 2400w, https://media.whatagraph.com/Social_media_report_template_cover_19400baef0.png?width=720 1440w, https://media.whatagraph.com/Social_media_report_template_cover_19400baef0.png?width=1440 2880w\" sizes=\"(max-width: 350px) 350px, (max-width: 440px) 440px, (max-width: 768px) 768px, (max-width: 992px) 992px, (max-width: 1200px) 1200px, (min-resolution: 192dpi) and (max-width: 350px) 700px, (min-resolution: 192dpi) and (max-width: 420px) 840px, (min-resolution: 192dpi) and (max-width: 768px) 1536px, (min-resolution: 192dpi) and (max-width: 992px) 1984px, (min-resolution: 192dpi) and (max-width: 1200px) 2400px, (min-resolution: 192dpi) 2880px, 1440px\" loading=\"lazy\" fetchpriority=\"auto\" decoding=\"async\" alt=\"Social Media Report Template - A slide shows \">Start with a polished first impression.\u003C/p>\u003Cp>Your cover should include your brand logo, a featured image, and the report title. Add the reporting period and duration so clients instantly see what timeframe the data covers.\u003C/p>\u003Cp>If you manage multiple platforms, include small channel icons (like Facebook, Instagram, or YouTube) for quick visual context.\u003C/p>\u003Ch3 id=\"overview\">2. Overview\u003C/h3>\u003Cp>\u003Cimg src=\"https://media.whatagraph.com/Social_media_report_template_overview_0f2d8d4301.png\" srcset=\"https://media.whatagraph.com/Social_media_report_template_overview_0f2d8d4301.png?width=350 350w, https://media.whatagraph.com/Social_media_report_template_overview_0f2d8d4301.png?width=700 700w, https://media.whatagraph.com/Social_media_report_template_overview_0f2d8d4301.png?width=420 440w, https://media.whatagraph.com/Social_media_report_template_overview_0f2d8d4301.png?width=840 880w, https://media.whatagraph.com/Social_media_report_template_overview_0f2d8d4301.png?width=768 768w, https://media.whatagraph.com/Social_media_report_template_overview_0f2d8d4301.png?width=1536 1536w, https://media.whatagraph.com/Social_media_report_template_overview_0f2d8d4301.png?width=992 992w, https://media.whatagraph.com/Social_media_report_template_overview_0f2d8d4301.png?width=1984 1984w, https://media.whatagraph.com/Social_media_report_template_overview_0f2d8d4301.png?width=600 1200w, https://media.whatagraph.com/Social_media_report_template_overview_0f2d8d4301.png?width=1200 2400w, https://media.whatagraph.com/Social_media_report_template_overview_0f2d8d4301.png?width=720 1440w, https://media.whatagraph.com/Social_media_report_template_overview_0f2d8d4301.png?width=1440 2880w\" sizes=\"(max-width: 350px) 350px, (max-width: 440px) 440px, (max-width: 768px) 768px, (max-width: 992px) 992px, (max-width: 1200px) 1200px, (min-resolution: 192dpi) and (max-width: 350px) 700px, (min-resolution: 192dpi) and (max-width: 420px) 840px, (min-resolution: 192dpi) and (max-width: 768px) 1536px, (min-resolution: 192dpi) and (max-width: 992px) 1984px, (min-resolution: 192dpi) and (max-width: 1200px) 2400px, (min-resolution: 192dpi) 2880px, 1440px\" loading=\"lazy\" fetchpriority=\"auto\" decoding=\"async\" alt=\"Social Media Report Template - A social media report with follower counts and summaries.\">This is the big-picture snapshot. Summarize performance across all your active channels, highlighting key KPIs such as followers, engagement, reach, and impressions.\u003C/p>\u003Cp>Add a short written summary that explains what happened this month: the wins, dips, and next step recommendations.\u003C/p>\u003Cp>As \u003Ca href=\"https://www.linkedin.com/in/alexmitrofanov/\" target=\"_blank\" rel=\"noopener noreferrer\">Alexander Mitrofanov\u003C/a>, Senior Paid Media Specialist at \u003Ca href=\"https://www.tagworldwide.com/\" target=\"_blank\" rel=\"noopener noreferrer\">Tag Worldwide\u003C/a>, says it best: \u003Ci>“If your report doesn’t include 'what we’re doing next,' it’s incomplete.”\u003C/i>\u003C/p>\u003Cp>With \u003Ca href=\"/whatagraph-iq\">Whatagraph IQ\u003C/a>, you don’t have to write summaries manually. \u003C/p>\u003Cp>IQ analyzes your actual social media data on your report, identifies trends, and automatically writes summaries in 18 languages.\u003C/p>\u003Cp>You can also choose from content type: Summary, Wins, Issues, Recommendations, or write a custom prompt. You can still edit the text IQ has written to maintain that human touch. \u003C/p>\u003Cp>Since the data never leaves Whatagraph, there’s zero risk of data breaches or hallucinated insights like with external AI tools.\u003C/p>\u003Ch3 id=\"channel-breakdown-instagram\">3. Channel Breakdown: Instagram\u003C/h3>\u003Cfigure class=\"image\">\u003Cimg src=\"https://media.whatagraph.com/Social_media_report_template_Instagram_performance_66b38ab57c.png\" srcset=\"https://media.whatagraph.com/Social_media_report_template_Instagram_performance_66b38ab57c.png?width=350 350w, https://media.whatagraph.com/Social_media_report_template_Instagram_performance_66b38ab57c.png?width=700 700w, https://media.whatagraph.com/Social_media_report_template_Instagram_performance_66b38ab57c.png?width=420 440w, https://media.whatagraph.com/Social_media_report_template_Instagram_performance_66b38ab57c.png?width=840 880w, https://media.whatagraph.com/Social_media_report_template_Instagram_performance_66b38ab57c.png?width=768 768w, https://media.whatagraph.com/Social_media_report_template_Instagram_performance_66b38ab57c.png?width=1536 1536w, https://media.whatagraph.com/Social_media_report_template_Instagram_performance_66b38ab57c.png?width=992 992w, https://media.whatagraph.com/Social_media_report_template_Instagram_performance_66b38ab57c.png?width=1984 1984w, https://media.whatagraph.com/Social_media_report_template_Instagram_performance_66b38ab57c.png?width=600 1200w, https://media.whatagraph.com/Social_media_report_template_Instagram_performance_66b38ab57c.png?width=1200 2400w, https://media.whatagraph.com/Social_media_report_template_Instagram_performance_66b38ab57c.png?width=720 1440w, https://media.whatagraph.com/Social_media_report_template_Instagram_performance_66b38ab57c.png?width=1440 2880w\" sizes=\"(max-width: 350px) 350px, (max-width: 440px) 440px, (max-width: 768px) 768px, (max-width: 992px) 992px, (max-width: 1200px) 1200px, (min-resolution: 192dpi) and (max-width: 350px) 700px, (min-resolution: 192dpi) and (max-width: 420px) 840px, (min-resolution: 192dpi) and (max-width: 768px) 1536px, (min-resolution: 192dpi) and (max-width: 992px) 1984px, (min-resolution: 192dpi) and (max-width: 1200px) 2400px, (min-resolution: 192dpi) 2880px, 1440px\" loading=\"lazy\" fetchpriority=\"auto\" decoding=\"async\" alt=\"Social Media Report - Instagram performance report showing audience demographics and reach statistics.\">\u003C/figure>\u003Cp>Drill down into how each social media platform performed, starting with \u003Ca href=\"/templates/instagram-analytics-report\">Instagram social media analytics report template\u003C/a>.\u003C/p>\u003Cp>Begin with a quick summary: audience growth, engagement trends, and top-performing content.\u003C/p>\u003Cp>Then show:\u003C/p>\u003Cul>\u003Cli>\u003Cstrong>Key KPIs:\u003C/strong> followers, reach, engagement rate, new followers, and impressions — in single-value widgets.\u003C/li>\u003Cli>\u003Cstrong>Audience insights: \u003C/strong>demographics by age and gender, displayed in clear visual charts.\u003C/li>\u003Cli>\u003Cstrong>Post performance:\u003C/strong> a pivot-style table breaking down every post’s impressions, reach, likes, and interactions.\u003C/li>\u003Cli>\u003Cstrong>Trends over time: \u003C/strong>include graphs for Reach vs. Followers and Stories/Reels performance.\u003C/li>\u003C/ul>\u003Cfigure class=\"image\">\u003Cimg src=\"https://media.whatagraph.com/Social_media_report_template_Instagram_post_performance_62b46d59bf.png\" srcset=\"https://media.whatagraph.com/Social_media_report_template_Instagram_post_performance_62b46d59bf.png?width=350 350w, https://media.whatagraph.com/Social_media_report_template_Instagram_post_performance_62b46d59bf.png?width=700 700w, https://media.whatagraph.com/Social_media_report_template_Instagram_post_performance_62b46d59bf.png?width=420 440w, https://media.whatagraph.com/Social_media_report_template_Instagram_post_performance_62b46d59bf.png?width=840 880w, https://media.whatagraph.com/Social_media_report_template_Instagram_post_performance_62b46d59bf.png?width=768 768w, https://media.whatagraph.com/Social_media_report_template_Instagram_post_performance_62b46d59bf.png?width=1536 1536w, https://media.whatagraph.com/Social_media_report_template_Instagram_post_performance_62b46d59bf.png?width=992 992w, https://media.whatagraph.com/Social_media_report_template_Instagram_post_performance_62b46d59bf.png?width=1984 1984w, https://media.whatagraph.com/Social_media_report_template_Instagram_post_performance_62b46d59bf.png?width=600 1200w, https://media.whatagraph.com/Social_media_report_template_Instagram_post_performance_62b46d59bf.png?width=1200 2400w, https://media.whatagraph.com/Social_media_report_template_Instagram_post_performance_62b46d59bf.png?width=720 1440w, https://media.whatagraph.com/Social_media_report_template_Instagram_post_performance_62b46d59bf.png?width=1440 2880w\" sizes=\"(max-width: 350px) 350px, (max-width: 440px) 440px, (max-width: 768px) 768px, (max-width: 992px) 992px, (max-width: 1200px) 1200px, (min-resolution: 192dpi) and (max-width: 350px) 700px, (min-resolution: 192dpi) and (max-width: 420px) 840px, (min-resolution: 192dpi) and (max-width: 768px) 1536px, (min-resolution: 192dpi) and (max-width: 992px) 1984px, (min-resolution: 192dpi) and (max-width: 1200px) 2400px, (min-resolution: 192dpi) 2880px, 1440px\" loading=\"lazy\" fetchpriority=\"auto\" decoding=\"async\" alt=\"Social Media Report Template - Instagram Post Performance - Instagram analytics dashboard featuring charts and data tables.\">\u003C/figure>\u003Cp>Wrap up the section with recommendations: what worked, what didn’t, and how to optimize for next month.\u003C/p>\u003Ch3 id=\"channel-breakdown-facebook\">4. Channel Breakdown: Facebook\u003C/h3>\u003Cfigure class=\"image\">\u003Cimg src=\"https://media.whatagraph.com/Social_media_report_template_Facebook_performance_a00b002da1.png\" srcset=\"https://media.whatagraph.com/Social_media_report_template_Facebook_performance_a00b002da1.png?width=350 350w, https://media.whatagraph.com/Social_media_report_template_Facebook_performance_a00b002da1.png?width=700 700w, https://media.whatagraph.com/Social_media_report_template_Facebook_performance_a00b002da1.png?width=420 440w, https://media.whatagraph.com/Social_media_report_template_Facebook_performance_a00b002da1.png?width=840 880w, https://media.whatagraph.com/Social_media_report_template_Facebook_performance_a00b002da1.png?width=768 768w, https://media.whatagraph.com/Social_media_report_template_Facebook_performance_a00b002da1.png?width=1536 1536w, https://media.whatagraph.com/Social_media_report_template_Facebook_performance_a00b002da1.png?width=992 992w, https://media.whatagraph.com/Social_media_report_template_Facebook_performance_a00b002da1.png?width=1984 1984w, https://media.whatagraph.com/Social_media_report_template_Facebook_performance_a00b002da1.png?width=600 1200w, https://media.whatagraph.com/Social_media_report_template_Facebook_performance_a00b002da1.png?width=1200 2400w, https://media.whatagraph.com/Social_media_report_template_Facebook_performance_a00b002da1.png?width=720 1440w, https://media.whatagraph.com/Social_media_report_template_Facebook_performance_a00b002da1.png?width=1440 2880w\" sizes=\"(max-width: 350px) 350px, (max-width: 440px) 440px, (max-width: 768px) 768px, (max-width: 992px) 992px, (max-width: 1200px) 1200px, (min-resolution: 192dpi) and (max-width: 350px) 700px, (min-resolution: 192dpi) and (max-width: 420px) 840px, (min-resolution: 192dpi) and (max-width: 768px) 1536px, (min-resolution: 192dpi) and (max-width: 992px) 1984px, (min-resolution: 192dpi) and (max-width: 1200px) 2400px, (min-resolution: 192dpi) 2880px, 1440px\" loading=\"lazy\" fetchpriority=\"auto\" decoding=\"async\" alt=\"Social Media Report Template - Facebook Performance - A dashboard featuring Facebook metrics and graphs.\">\u003C/figure>\u003Cp>Next, spotlight your Facebook results in the \u003Ca href=\"/templates/facebook-analytics-report\">Facebook social media report template\u003C/a> section. Start with a summary that captures the highlights: audience growth, post engagement, and overall visibility.\u003C/p>\u003Cp>Follow with:\u003C/p>\u003Cul>\u003Cli>\u003Cstrong>Important KPIs:\u003C/strong> followers, reach, impressions, post count, likes, comments, shares, and clicks.\u003C/li>\u003Cli>\u003Cstrong>Performance over time: \u003C/strong>line charts showing post engagement and content performance, reach, and followers trends.\u003C/li>\u003Cli>\u003Cstrong>Top performing posts table:\u003C/strong> the most engaging posts of the month, sorted by likes or reach.\u003C/li>\u003Cli>\u003Cstrong>Engagement breakdown: \u003C/strong>simple pie charts that visualize the share of likes, comments, and shares.\u003C/li>\u003Cli>\u003Cstrong>Top performing locations: \u003C/strong>tables listing the best-performing countries and cities to show where your audience is most active.\u003C/li>\u003C/ul>\u003Cfigure class=\"image\">\u003Cimg src=\"https://media.whatagraph.com/Social_media_report_template_Facebook_engagement_breakdown_4504c942e6.png\" srcset=\"https://media.whatagraph.com/Social_media_report_template_Facebook_engagement_breakdown_4504c942e6.png?width=350 350w, https://media.whatagraph.com/Social_media_report_template_Facebook_engagement_breakdown_4504c942e6.png?width=700 700w, https://media.whatagraph.com/Social_media_report_template_Facebook_engagement_breakdown_4504c942e6.png?width=420 440w, https://media.whatagraph.com/Social_media_report_template_Facebook_engagement_breakdown_4504c942e6.png?width=840 880w, https://media.whatagraph.com/Social_media_report_template_Facebook_engagement_breakdown_4504c942e6.png?width=768 768w, https://media.whatagraph.com/Social_media_report_template_Facebook_engagement_breakdown_4504c942e6.png?width=1536 1536w, https://media.whatagraph.com/Social_media_report_template_Facebook_engagement_breakdown_4504c942e6.png?width=992 992w, https://media.whatagraph.com/Social_media_report_template_Facebook_engagement_breakdown_4504c942e6.png?width=1984 1984w, https://media.whatagraph.com/Social_media_report_template_Facebook_engagement_breakdown_4504c942e6.png?width=600 1200w, https://media.whatagraph.com/Social_media_report_template_Facebook_engagement_breakdown_4504c942e6.png?width=1200 2400w, https://media.whatagraph.com/Social_media_report_template_Facebook_engagement_breakdown_4504c942e6.png?width=720 1440w, https://media.whatagraph.com/Social_media_report_template_Facebook_engagement_breakdown_4504c942e6.png?width=1440 2880w\" sizes=\"(max-width: 350px) 350px, (max-width: 440px) 440px, (max-width: 768px) 768px, (max-width: 992px) 992px, (max-width: 1200px) 1200px, (min-resolution: 192dpi) and (max-width: 350px) 700px, (min-resolution: 192dpi) and (max-width: 420px) 840px, (min-resolution: 192dpi) and (max-width: 768px) 1536px, (min-resolution: 192dpi) and (max-width: 992px) 1984px, (min-resolution: 192dpi) and (max-width: 1200px) 2400px, (min-resolution: 192dpi) 2880px, 1440px\" loading=\"lazy\" fetchpriority=\"auto\" decoding=\"async\" alt=\"Social Media Report Template - A Facebook engagement dashboard.\">\u003C/figure>\u003Cp>Close this section with recommendations on how to replicate top-performing content or re-engage less active regions.\u003C/p>\u003Ch3 id=\"channel-breakdown-youtube\">5. Channel Breakdown: YouTube\u003C/h3>\u003Cfigure class=\"image\">\u003Cimg src=\"https://media.whatagraph.com/Social_media_report_template_Youtube_performance_20516cd84d.png\" srcset=\"https://media.whatagraph.com/Social_media_report_template_Youtube_performance_20516cd84d.png?width=350 350w, https://media.whatagraph.com/Social_media_report_template_Youtube_performance_20516cd84d.png?width=700 700w, https://media.whatagraph.com/Social_media_report_template_Youtube_performance_20516cd84d.png?width=420 440w, https://media.whatagraph.com/Social_media_report_template_Youtube_performance_20516cd84d.png?width=840 880w, https://media.whatagraph.com/Social_media_report_template_Youtube_performance_20516cd84d.png?width=768 768w, https://media.whatagraph.com/Social_media_report_template_Youtube_performance_20516cd84d.png?width=1536 1536w, https://media.whatagraph.com/Social_media_report_template_Youtube_performance_20516cd84d.png?width=992 992w, https://media.whatagraph.com/Social_media_report_template_Youtube_performance_20516cd84d.png?width=1984 1984w, https://media.whatagraph.com/Social_media_report_template_Youtube_performance_20516cd84d.png?width=600 1200w, https://media.whatagraph.com/Social_media_report_template_Youtube_performance_20516cd84d.png?width=1200 2400w, https://media.whatagraph.com/Social_media_report_template_Youtube_performance_20516cd84d.png?width=720 1440w, https://media.whatagraph.com/Social_media_report_template_Youtube_performance_20516cd84d.png?width=1440 2880w\" sizes=\"(max-width: 350px) 350px, (max-width: 440px) 440px, (max-width: 768px) 768px, (max-width: 992px) 992px, (max-width: 1200px) 1200px, (min-resolution: 192dpi) and (max-width: 350px) 700px, (min-resolution: 192dpi) and (max-width: 420px) 840px, (min-resolution: 192dpi) and (max-width: 768px) 1536px, (min-resolution: 192dpi) and (max-width: 992px) 1984px, (min-resolution: 192dpi) and (max-width: 1200px) 2400px, (min-resolution: 192dpi) 2880px, 1440px\" loading=\"lazy\" fetchpriority=\"auto\" decoding=\"async\" alt=\"Social Media Report Template - Youtube Performance - YouTube performance report with summary and metrics, including views, likes, comments, and subscribers.\">\u003C/figure>\u003Cp>Finally, include a full YouTube performance overview. Begin with a summary of key stats: total subscribers, watch time, and engagement.\u003C/p>\u003Cp>Add the YouTube Overview Report, which shows at a glance:\u003C/p>\u003Cul>\u003Cli>Views, watch time, likes, dislikes, comments, subscribers gained, and lost.\u003C/li>\u003C/ul>\u003Cfigure class=\"image\">\u003Cimg src=\"https://media.whatagraph.com/Social_media_report_template_Youtube_metrics_6c2f608885.png\" srcset=\"https://media.whatagraph.com/Social_media_report_template_Youtube_metrics_6c2f608885.png?width=350 350w, https://media.whatagraph.com/Social_media_report_template_Youtube_metrics_6c2f608885.png?width=700 700w, https://media.whatagraph.com/Social_media_report_template_Youtube_metrics_6c2f608885.png?width=420 440w, https://media.whatagraph.com/Social_media_report_template_Youtube_metrics_6c2f608885.png?width=840 880w, https://media.whatagraph.com/Social_media_report_template_Youtube_metrics_6c2f608885.png?width=768 768w, https://media.whatagraph.com/Social_media_report_template_Youtube_metrics_6c2f608885.png?width=1536 1536w, https://media.whatagraph.com/Social_media_report_template_Youtube_metrics_6c2f608885.png?width=992 992w, https://media.whatagraph.com/Social_media_report_template_Youtube_metrics_6c2f608885.png?width=1984 1984w, https://media.whatagraph.com/Social_media_report_template_Youtube_metrics_6c2f608885.png?width=600 1200w, https://media.whatagraph.com/Social_media_report_template_Youtube_metrics_6c2f608885.png?width=1200 2400w, https://media.whatagraph.com/Social_media_report_template_Youtube_metrics_6c2f608885.png?width=720 1440w, https://media.whatagraph.com/Social_media_report_template_Youtube_metrics_6c2f608885.png?width=1440 2880w\" sizes=\"(max-width: 350px) 350px, (max-width: 440px) 440px, (max-width: 768px) 768px, (max-width: 992px) 992px, (max-width: 1200px) 1200px, (min-resolution: 192dpi) and (max-width: 350px) 700px, (min-resolution: 192dpi) and (max-width: 420px) 840px, (min-resolution: 192dpi) and (max-width: 768px) 1536px, (min-resolution: 192dpi) and (max-width: 992px) 1984px, (min-resolution: 192dpi) and (max-width: 1200px) 2400px, (min-resolution: 192dpi) 2880px, 1440px\" loading=\"lazy\" fetchpriority=\"auto\" decoding=\"async\" alt=\"Social Media Report Template - Youtube Metrics - YouTube channel analytics dashboard with charts and key metrics.\">\u003C/figure>\u003Cp>Then expand with:\u003C/p>\u003Cul>\u003Cli>Trend charts for Cumulative Subscriber Growth, Video Views vs. Average View Duration, and Likes vs. Dislikes.\u003C/li>\u003Cli>Video Performance Table — breaking down each video’s performance indicators (views, likes, dislikes, subs gained/lost).\u003C/li>\u003C/ul>\u003Cfigure class=\"image\">\u003Cimg src=\"https://media.whatagraph.com/Social_media_report_template_Video_performance_fe51c6f188.png\" srcset=\"https://media.whatagraph.com/Social_media_report_template_Video_performance_fe51c6f188.png?width=350 350w, https://media.whatagraph.com/Social_media_report_template_Video_performance_fe51c6f188.png?width=700 700w, https://media.whatagraph.com/Social_media_report_template_Video_performance_fe51c6f188.png?width=420 440w, https://media.whatagraph.com/Social_media_report_template_Video_performance_fe51c6f188.png?width=840 880w, https://media.whatagraph.com/Social_media_report_template_Video_performance_fe51c6f188.png?width=768 768w, https://media.whatagraph.com/Social_media_report_template_Video_performance_fe51c6f188.png?width=1536 1536w, https://media.whatagraph.com/Social_media_report_template_Video_performance_fe51c6f188.png?width=992 992w, https://media.whatagraph.com/Social_media_report_template_Video_performance_fe51c6f188.png?width=1984 1984w, https://media.whatagraph.com/Social_media_report_template_Video_performance_fe51c6f188.png?width=600 1200w, https://media.whatagraph.com/Social_media_report_template_Video_performance_fe51c6f188.png?width=1200 2400w, https://media.whatagraph.com/Social_media_report_template_Video_performance_fe51c6f188.png?width=720 1440w, https://media.whatagraph.com/Social_media_report_template_Video_performance_fe51c6f188.png?width=1440 2880w\" sizes=\"(max-width: 350px) 350px, (max-width: 440px) 440px, (max-width: 768px) 768px, (max-width: 992px) 992px, (max-width: 1200px) 1200px, (min-resolution: 192dpi) and (max-width: 350px) 700px, (min-resolution: 192dpi) and (max-width: 420px) 840px, (min-resolution: 192dpi) and (max-width: 768px) 1536px, (min-resolution: 192dpi) and (max-width: 992px) 1984px, (min-resolution: 192dpi) and (max-width: 1200px) 2400px, (min-resolution: 192dpi) 2880px, 1440px\" loading=\"lazy\" fetchpriority=\"auto\" decoding=\"async\" alt=\"Social Media Report Template - Video Performance - A table of video performance metrics.\">\u003C/figure>\u003Cp>Wrap up with recommendations on how to improve engagement, retention, and growth for the next period.\u003C/p>\u003Ch2 id=\"what-data-should-you-include-in-a-social-media-metrics-report-template\">What Data Should You Include in a Social Media Metrics Report Template?\u003C/h2>\u003Cp>The best way to understand which KPIs to add to a \u003Ca href=\"/blog/articles/social-media-report\">social media metrics\u003C/a> report template is to ask your clients (or your C-Suite) what they want to see. \u003C/p>\u003Cp>As a general rule, the goal isn't to include everything. As \u003Ca href=\"https://www.linkedin.com/in/elizabeth-greene-junglr\" target=\"_blank\" rel=\"noopener noreferrer\">Elizabeth Greene\u003C/a>, the co-founder of \u003Ca href=\"https://junglr.com/\" target=\"_blank\" rel=\"noopener noreferrer\">Junglr\u003C/a> puts it:\u003C/p>\u003Cp>\u003Cblockquote class=\"quote quote--variant-2 py-6 px-6 !my-2 rounded-2xl !max-w-full md:text-lg lg:text-xl text-base-dark\">\n          \u003Cdiv class=\"flex gap-4\">\n            \u003Cdiv class=\"\">\n              \u003Csvg\n                xmlns=\"http://www.w3.org/2000/svg\"\n                width=\"28\"\n                height=\"26\"\n                viewBox=\"0 0 28 26\"\n                fill=\"none\"\n              >\n                \u003Cpath\n                  opacity=\"0.15\"\n                  d=\"M10.5428 4.65271C8.26599 5.08169 6.66559 6.73158 5.74165 9.60241C5.27967 11.0213 5.04869 12.4237 5.04869 13.8096C5.04869 13.9746 5.04869 14.1231 5.04869 14.2551C5.08169 14.3541 5.11468 14.6016 5.14768 14.9976H10.5428V25.7879H0V15.839C0 10.9553 0.97344 7.19356 2.92032 4.55372C4.8672 1.91388 7.40804 0.395976 10.5428 0V4.65271ZM27.2233 4.65271C25.4084 4.94969 24.0225 5.97263 23.0656 7.72152C22.1416 9.47042 21.6797 11.4833 21.6797 13.7602C21.6797 13.9581 21.6797 14.1561 21.6797 14.3541C21.7127 14.5521 21.7622 14.7666 21.8282 14.9976H27.2233V25.7879H16.631V15.839C16.631 11.9123 17.4559 8.41448 19.1058 5.34567C20.7557 2.24386 23.4616 0.461971 27.2233 0V4.65271Z\"\n                  fill=\"#7171F2\"\n                />\n              \u003C/svg>\n            \u003C/div>\n            \u003Cdiv class=\"italic\">\n              A dashboard with 27 million different metrics is often unhelpful or confusing. What we’ve focused on instead is identifying the few core KPIs that help us quickly spot when something is going wrong in an account - because we want to catch negative trends as early as possible.\n\n              \u003Cfooter class=\"text-right font-bold !mt-3 text-wrap-balance not-italic [&_a]:font-bold\">\n                \n              \u003C/footer>\n            \u003C/div>\n          \u003C/div>\n        \u003C/blockquote>\u003C/p>\u003Cp>Here’s a breakdown of the most essential KPIs to track for your social media campaigns:\u003C/p>\u003Ch3 id=\"engagement-kpis\">1. Engagement KPIs\u003C/h3>\u003Cp>These show how your audience interacts with your content—and how well your messaging resonates.\u003C/p>\u003Cul>\u003Cli>\u003Cstrong>Likes/Reactions\u003C/strong> – A simple but strong indicator of how much your content is appreciated.\u003C/li>\u003Cli>\u003Cstrong>Comments\u003C/strong> – Show how engaged your audience is and what they care enough to respond to.\u003C/li>\u003Cli>\u003Cstrong>Shares\u003C/strong> – Measure how valuable or relatable your content is to the point users want to pass it on.\u003C/li>\u003Cli>\u003Cstrong>Saves (Instagram/TikTok)\u003C/strong> – A sign that your content has long-term value for the viewer.\u003C/li>\u003Cli>\u003Cstrong>Engagement Rate\u003C/strong> – Combines all engagements relative to reach or followers, giving you a true sense of content effectiveness.\u003C/li>\u003C/ul>\u003Ch3 id=\"performance-kpis\">2. Performance KPIs\u003C/h3>\u003Cp>These help you measure reach, visibility, and how often your content is seen.\u003C/p>\u003Cul>\u003Cli>\u003Cstrong>Impressions\u003C/strong> – Total times your content was displayed—great for visibility tracking.\u003C/li>\u003Cli>\u003Cstrong>Reach\u003C/strong> – The number of unique users who saw your content—key for brand awareness.\u003C/li>\u003Cli>\u003Cstrong>Video Views / Completion Rate\u003C/strong> – For video-heavy channels, these show viewer interest and content stickiness.\u003C/li>\u003Cli>\u003Cstrong>Post Frequency\u003C/strong> – Helps assess how consistent your posting is and its impact on engagement and growth.\u003C/li>\u003C/ul>\u003Ch3 id=\"audience-growth-kpis\">3. Audience growth KPIs\u003C/h3>\u003Cp>These track how your community is evolving across different platforms.\u003C/p>\u003Cul>\u003Cli>\u003Cstrong>New Followers\u003C/strong> – A core indicator of how well your content and campaigns attract new audiences.\u003C/li>\u003Cli>\u003Cstrong>Follower Growth Rate\u003C/strong> – Measures momentum over time, not just raw numbers.\u003C/li>\u003Cli>\u003Cstrong>Total Followers\u003C/strong> – Gives context to your reach and engagement performance\u003C/li>\u003C/ul>\u003Ch3 id=\"paid-social-kpis\">4. Paid social KPIs\u003C/h3>\u003Cp>If you're running social ads, these show whether your spend is turning into real results.\u003C/p>\u003Cul>\u003Cli>\u003Cstrong>Ad Spend\u003C/strong> – The total amount spent on paid campaigns—essential for budget tracking.\u003C/li>\u003Cli>\u003Cstrong>CTR (Click-Through Rate)\u003C/strong> – Indicates how compelling your ad content is.\u003C/li>\u003Cli>\u003Cstrong>CPC (Cost Per Click)\u003C/strong> – Measures how efficiently your ads drive traffic.\u003C/li>\u003Cli>\u003Cstrong>Conversion Rate\u003C/strong> – Tells you how effective your ads are at driving actions.\u003C/li>\u003Cli>\u003Cstrong>ROAS (Return on Ad Spend)\u003C/strong> – A key metric for proving ad profitability.\u003C/li>\u003Cli>\u003Cstrong>Cost per Result (e.g. Lead, Purchase)\u003C/strong> – Lets you optimize for the most efficient outcomes.\u003C/li>\u003C/ul>\u003Ch3 id=\"conversion-traffic-data\">5. Conversion & traffic data\u003C/h3>\u003Cp>These connect social media efforts to business goals and on-site behavior.\u003C/p>\u003Cul>\u003Cli>\u003Cstrong>Clicks\u003C/strong> – How many users clicked on your content—great for driving traffic analysis.\u003C/li>\u003Cli>\u003Cstrong>Landing Page Views\u003C/strong> – Measures actual interest beyond just a click.\u003C/li>\u003Cli>\u003Cstrong>Conversions (Leads, Purchases, etc.)\u003C/strong> – Shows how well your social media drives real business outcomes.\u003C/li>\u003Cli>\u003Cstrong>Assisted Conversions\u003C/strong> – Highlights the role of social in multi-touch journeys.\u003C/li>\u003Cli>\u003Cstrong>Scroll Depth\u003C/strong> – Indicates how engaging your landing page content is post-click.\u003C/li>\u003C/ul>\u003Cp>Conversion metrics are what tie every other number in the performance report back to the bottom line. \u003Ca href=\"https://linkedin.com/in/tom-jauncey\" target=\"_blank\">Tom Jauncey\u003C/a>, the CEO of \u003Ca href=\"https://nautilusmarketing.co.uk/\" target=\"_blank\">Nautilus Marketing\u003C/a> sums it up:\u003C/p>\u003Cp>\u003Cblockquote class=\"quote quote--variant-3 py-6 px-6 !my-2 rounded-2xl !max-w-full md:text-lg lg:text-xl text-base-dark\">\n          \u003Cdiv class=\"flex gap-4\">\n            \u003Cdiv class=\"\">\n              \u003Csvg\n                xmlns=\"http://www.w3.org/2000/svg\"\n                width=\"28\"\n                height=\"26\"\n                viewBox=\"0 0 28 26\"\n                fill=\"none\"\n              >\n                \u003Cpath\n                  opacity=\"0.15\"\n                  d=\"M10.5428 4.65271C8.26599 5.08169 6.66559 6.73158 5.74165 9.60241C5.27967 11.0213 5.04869 12.4237 5.04869 13.8096C5.04869 13.9746 5.04869 14.1231 5.04869 14.2551C5.08169 14.3541 5.11468 14.6016 5.14768 14.9976H10.5428V25.7879H0V15.839C0 10.9553 0.97344 7.19356 2.92032 4.55372C4.8672 1.91388 7.40804 0.395976 10.5428 0V4.65271ZM27.2233 4.65271C25.4084 4.94969 24.0225 5.97263 23.0656 7.72152C22.1416 9.47042 21.6797 11.4833 21.6797 13.7602C21.6797 13.9581 21.6797 14.1561 21.6797 14.3541C21.7127 14.5521 21.7622 14.7666 21.8282 14.9976H27.2233V25.7879H16.631V15.839C16.631 11.9123 17.4559 8.41448 19.1058 5.34567C20.7557 2.24386 23.4616 0.461971 27.2233 0V4.65271Z\"\n                  fill=\"#F8AA52\"\n                />\n              \u003C/svg>\n            \u003C/div>\n            \u003Cdiv class=\"italic\">\n              Clients mostly care about the results - bottom line. ROI, lead conversions, and growth metrics are what they’re really looking for. Fancy visuals are nice, but they just want to know: is this working?\n\n              \u003Cfooter class=\"text-right font-bold !mt-3 text-wrap-balance not-italic [&_a]:font-bold\">\n                \n              \u003C/footer>\n            \u003C/div>\n          \u003C/div>\n        \u003C/blockquote>\u003C/p>\u003Ch3 id=\"audience-insight-kpis\">6. Audience insight KPIs\u003C/h3>\u003Cp>These help you understand who you're reaching—and how to tailor your strategy.\u003C/p>\u003Cul>\u003Cli>\u003Cstrong>Top Performing Audience Demographics\u003C/strong> – Helps tailor content to the age/gender groups that engage most.\u003C/li>\u003Cli>\u003Cstrong>Top Geo-Locations\u003C/strong> – Reveals which regions respond best to your marketing campaigns.\u003C/li>\u003Cli>\u003Cstrong>Device Type\u003C/strong> – Helps optimize visuals and user experience based on where your audience is browsing.\u003C/li>\u003C/ul>","sections.rich-text-content",{"id":167,"title":694,"text":695,"gray_background":17,"disable_top_margin":33,"disable_bottom_margin":33,"cta":33,"cta_collection":33,"bottom_cta":33,"bottom_cta_collection":696,"integrations":706,"__component":1565},"Connect All Your Social Media Accounts in One Place","\u003Cp style=\"margin-left:0px;\">\u003Cspan style=\"color:rgb(23,30,38);\">Bring all your social media data into one place with no-code, stable connectors that you don't need to babysit. \u003C/span>\u003C/p>",{"id":36,"Name":697,"createdAt":698,"updatedAt":699,"publishedAt":700,"documentId":701,"cta":702},"See all integrations","2024-11-13T15:16:49.380Z","2024-11-13T15:16:50.427Z","2024-11-13T15:16:50.420Z","d5saockrxnhw7dy6pcs4n0vr",[703],{"id":704,"label":697,"url":705,"subtext":33,"style":636,"element_id":33,"color":33,"icon":33,"width":33},1563,"https://whatagraph.com/integrations",[707,848,939,1028,1094,1128,1173,1289,1357,1418,1462,1515],{"id":151,"title":708,"createdAt":709,"updatedAt":710,"publishedAt":711,"new":17,"beta":17,"coming_soon":17,"documentId":712,"link":713,"icon":717,"integration_metrics":728},"Facebook","2023-01-12T10:26:15.224Z","2026-06-08T09:37:29.759Z","2023-01-12T10:26:31.171Z","v0qbbr90ydbpsk6fpf1dormr",{"id":714,"label":715,"url":716,"subtext":33,"style":33,"element_id":33,"color":33,"icon":33,"width":33},223,"Facebook page","/integrations/facebook-page",{"id":718,"name":719,"alternativeText":720,"caption":33,"width":721,"height":721,"formats":33,"hash":722,"ext":366,"mime":367,"size":723,"url":724,"previewUrl":33,"provider":370,"provider_metadata":33,"createdAt":725,"updatedAt":726,"documentId":727,"publishedAt":373,"focalPoint":33},1021,"facebook.svg","Facebook icon",72,"facebook_63dda44132",0.93,"https://s3.us-east-2.amazonaws.com/whatagraph.com/facebook_63dda44132.svg","2023-01-11T12:48:32.637Z","2023-12-19T16:48:54.862Z","uf2mey03zmn0rc591y6gzxqv",[729,735,741,747,753,761,769,777,785,793,801,809,817,825,832,840],{"id":730,"name":731,"createdAt":33,"updatedAt":33,"publishedAt":732,"metric":733,"documentId":734,"icon":33},159,"Impressions","2023-02-10T09:17:12.000Z","Impressions\nReach\nPaid impressions\nPaid reach\nOrganic impressions\nOrganic reach\nViral impressions\nViral reach\nNon-viral impressions\nNon-viral reach","i6zs1hbgrxgft8ogohuul99j",{"id":736,"name":737,"createdAt":33,"updatedAt":33,"publishedAt":738,"metric":739,"documentId":740,"icon":33},160,"Engagements","2023-02-10T09:17:13.000Z","Engaged users\nPost engagement\nClicks\nClicks (unique)\nCheck-ins\nCheck-ins (unique)\nMobile check-ins\nMobile check-ins (unique)\nNegative actions\nNegative actions (unique)\nFans that saw any posts\nComments (unique)\nShares (unique)\nAnswers (unique)\nClaims (unique)\nOthers (unique)\nResponses to an event (unique)\nAnswers\nClaims\nComments\nShares\nOthers\nResponses to an event\nPositive actions (unique)\nPositive actions","wthmb9r0zy1874p69w0gu3s0",{"id":742,"name":743,"createdAt":33,"updatedAt":33,"publishedAt":744,"metric":745,"documentId":746,"icon":33},161,"Reactions","2023-02-10T09:17:17.000Z","Reactions\n\"Like\" reactions\n\"Love\" reactions\n\"Wow\" reactions\n\"Haha\" reactions\n\"Sorry\" reactions\n\"Anger\" reactions\n\"Like\" & \"Love\" reactions (unique)\n\"Like\" & \"Love\" reactions","mi6ak2epi56034itwegr3rho",{"id":748,"name":749,"createdAt":33,"updatedAt":33,"publishedAt":750,"metric":751,"documentId":752,"icon":33},162,"CTA clicks","2023-02-10T09:17:18.000Z","CTA clicks\nCTA clicks (logged in)\nCTA clicks (logged in, unique)\nCall now clicks (logged in, unique)\nGet directions clicks (unique)\nGo to website clicks (logged in, unique)","m49pytx31bru989s75aq5zz6",{"id":754,"name":755,"createdAt":756,"updatedAt":757,"publishedAt":758,"metric":759,"documentId":760,"icon":33},687,"Facebook Impressions","2024-02-28T10:34:26.621Z","2024-02-28T10:34:27.800Z","2024-02-28T10:34:27.761Z","Impressions\nReach\nPaid impressions\nPaid reach\nOrganic impressions\nOrganic impressions (v2)\nOrganic reach\nOrganic reach (v2)\nOrganic reach (alt)\nPaid reach (alt)\nViral impressions\nViral reach\nNon-viral impressions\nNon-viral reach","x9xx3pxzy2v9jyf6z4nd7zd0",{"id":762,"name":763,"createdAt":764,"updatedAt":765,"publishedAt":766,"metric":767,"documentId":768,"icon":33},688,"Facebook Engagements","2024-02-28T10:34:57.892Z","2024-02-28T10:34:59.141Z","2024-02-28T10:34:59.101Z","Engaged users\nAll posts engagement (reactions + comments + shares + clicks)\nAll posts engagement (reactions + comments + shares)\nClicks\nClicks (unique)\nLink clicks\nOther clicks\nPhoto views\nVideo views\nCheck-ins\nCheck-ins (unique)\nMobile check-ins\nMobile check-ins (unique)\nNegative actions\nHide posts\nHide all posts\nReport as spam\nNegative actions (unique)\nFans that saw any posts\nComments (unique)\nShares (unique)\nAnswers (unique)\nClaims (unique)\nOthers (unique)\nResponses to an event (unique)\nAnswers\nClaims\nComments\nShares\nOthers\nResponses to an event\nPositive actions (unique)\nPositive actions","hcvnxdeq5pdw7uqnq8vlylgc",{"id":770,"name":771,"createdAt":772,"updatedAt":773,"publishedAt":774,"metric":775,"documentId":776,"icon":33},692,"Facebook User Demographics","2024-02-28T10:36:49.656Z","2024-02-28T10:36:51.001Z","2024-02-28T10:36:50.994Z","Followers\nStarted following\nStarted following (unique)\nStopped following\nStopped following (unique)\nLikes\nNew likes\nNew likes (unique)\nUnlikes\nUnlikes (unique)\nLikes from news feed (unique)\nLikes from news feed\nLikes from ads (unique)\nLikes from page suggestions (unique)\nLikes from restored likes from reactivated accounts (unique)\nLikes from search (unique)\nLikes from your page (unique)\nLikes from ads\nLikes from page suggestions\nLikes from restored likes from reactivated accounts\nLikes from search\nLikes from your page\nMale likes\nUnknown likes\nFemale likes","bjxuturry0bqabrksp6bjpcg",{"id":778,"name":779,"createdAt":780,"updatedAt":781,"publishedAt":782,"metric":783,"documentId":784,"icon":33},690,"Facebook Content","2024-02-28T10:35:54.544Z","2024-02-28T10:35:56.620Z","2024-02-28T10:35:56.605Z","Tab view (logged in, unique)\nTab view (logged in)\nTab view (not logged in)","i1gjbg7ff5egdp4vma4k36v1",{"id":786,"name":787,"createdAt":788,"updatedAt":789,"publishedAt":790,"metric":791,"documentId":792,"icon":33},693,"Facebook Views","2024-02-28T10:37:15.100Z","2024-02-28T10:37:16.322Z","2024-02-28T10:37:16.246Z","Visits\nVisits (not logged in)\nVisits (logged in)\nVisits (logged in, unique)\nProfile views\nProfile views (logged in, unique)","vuqz49kdah632xiedrimng6b",{"id":794,"name":795,"createdAt":796,"updatedAt":797,"publishedAt":798,"metric":799,"documentId":800,"icon":33},689,"Facebook Reactions","2024-02-28T10:35:26.158Z","2024-02-28T10:35:28.259Z","2024-02-28T10:35:28.250Z","\"Like\" reactions\n\"Love\" reactions\n\"Wow\" reactions\n\"Haha\" reactions\n\"Sorry\" reactions\n\"Anger\" reactions\n\"Like\" & \"Love\" reactions (unique)\n\"Like\" & \"Love\" reactions\nReactions","xojwl5umoizb76zn79lxjego",{"id":802,"name":803,"createdAt":804,"updatedAt":805,"publishedAt":806,"metric":807,"documentId":808,"icon":33},695,"Facebook Posts","2024-02-28T10:38:02.117Z","2024-02-28T10:38:14.109Z","2024-02-28T10:38:14.090Z","All posts impressions\nAll posts reach\nAll posts paid impressions\nAll posts paid reach\nAll posts organic impressions\nAll posts organic reach\nAll posts served organic reach\nAll posts viral impressions\nAll posts viral reach\nAll posts non-viral impressions\nAll posts non-viral reach","fegghzf4z928yz46hq0t97oc",{"id":810,"name":811,"createdAt":812,"updatedAt":813,"publishedAt":814,"metric":815,"documentId":816,"icon":33},694,"Facebook Videos","2024-02-28T10:37:38.530Z","2024-02-28T10:37:40.120Z","2024-02-28T10:37:40.113Z","Video plays (3s)\nPromoted video plays (3s)\nOrganic video plays (3s)\nVideo auto-plays (3s)\nVideo play clicks (3s)\nVideo plays (3s, unique)\nVideo replays (3s)\nVideo plays (30s)\nPromoted video plays (30s)\nOrganic video plays (30s)\nVideo auto-plays (30s)\nVideo play clicks (30s)\nVideo plays (30s, unique)\nVideo replays (30s)\nVideo plays (10s)\nPromoted video plays (10s)\nOrganic video plays (10s)\nVideo auto-plays (10s)\nVideo clicked plays (10s)\nVideo plays (10s, unique)\nVideo replays (10s)\nVideo watch time","ezden33mnpz0wlefxcrn9vbe",{"id":818,"name":819,"createdAt":820,"updatedAt":821,"publishedAt":822,"metric":823,"documentId":824,"icon":33},697,"Facebook Video Ad Breaks","2024-02-28T10:39:02.704Z","2024-02-28T10:39:03.703Z","2024-02-28T10:39:03.679Z","Ads shown during ad break\nAmount paid to facebook\nAmount earned from ad breaks","tdehmlcr8eyad6c1h6f7inf5",{"id":826,"name":827,"createdAt":828,"updatedAt":829,"publishedAt":830,"metric":751,"documentId":831,"icon":33},691,"Facebook CTA Clicks","2024-02-28T10:36:18.105Z","2024-02-28T10:36:19.126Z","2024-02-28T10:36:19.102Z","ye6i7kjm98b4kesjnmh9qgr0",{"id":833,"name":834,"createdAt":835,"updatedAt":836,"publishedAt":837,"metric":838,"documentId":839,"icon":33},696,"Facebook Custom","2024-02-28T10:38:39.930Z","2024-02-28T10:38:40.863Z","2024-02-28T10:38:40.856Z","Average likes (unique)\nAverage likes per post.\nAverage comments (unique)\nAverage shares (unique)\nPosts\nReviews\nAll posts engagement rate (reactions + comments + shares + clicks)\nAll posts engagement rate (reactions + comments + shares)\nEngaged user rate","niiswebx8xjb81a86oyyi3s0",{"id":841,"name":842,"createdAt":843,"updatedAt":844,"publishedAt":845,"metric":846,"documentId":847,"icon":33},698,"Facebook Stories","2024-02-28T10:39:24.324Z","2024-02-28T10:39:25.247Z","2024-02-28T10:39:25.237Z","Content activity","q7nllpbk4v60435gujcv90rk",{"id":156,"title":120,"createdAt":849,"updatedAt":850,"publishedAt":851,"new":17,"beta":17,"coming_soon":17,"documentId":852,"link":853,"icon":856,"integration_metrics":866},"2023-01-12T10:29:33.912Z","2026-06-08T09:35:51.534Z","2023-01-12T10:29:36.429Z","pqlbvxpc2hsw5srseemz7n0y",{"id":854,"label":855,"url":121,"subtext":33,"style":33,"element_id":33,"color":33,"icon":33,"width":33},224,"Facebook ads",{"id":857,"name":858,"alternativeText":859,"caption":33,"width":721,"height":721,"formats":33,"hash":860,"ext":366,"mime":367,"size":861,"url":862,"previewUrl":33,"provider":370,"provider_metadata":33,"createdAt":863,"updatedAt":864,"documentId":865,"publishedAt":373,"focalPoint":33},1022,"facebook-ads.svg","Facebook ads icon","facebook_ads_46a51330e7",6.75,"https://s3.us-east-2.amazonaws.com/whatagraph.com/facebook_ads_46a51330e7.svg","2023-01-11T12:48:32.638Z","2023-12-19T16:49:34.631Z","tx4n0dzanuefl4uxutf2ixxp",[867,875,883,891,899,907,915,923,931],{"id":868,"name":869,"createdAt":870,"updatedAt":871,"publishedAt":872,"metric":873,"documentId":874,"icon":33},678,"Facebook Ads Performance","2024-02-28T08:53:56.581Z","2024-02-28T08:55:40.375Z","2024-02-28T08:55:40.366Z","Reach\nFrequency\nImpressions\nAmount spent\nClicks (all)\nCPC (all)\nCTR (all)\nSocial amount spent\nCPM (cost per 1,000 impressions)\nCost per 1,000 people reached","gawybv791m9uwvxgnpaxbye0",{"id":876,"name":877,"createdAt":878,"updatedAt":879,"publishedAt":880,"metric":881,"documentId":882,"icon":33},679,"Facebook Ads Conversions","2024-02-28T08:56:55.018Z","2024-02-28T08:56:56.556Z","2024-02-28T08:56:56.548Z","Reach\nFrequency\nImpressions\nAmount spent\nClicks (all)\nCPC (all)\nCTR (all)\nSocial amount spent\nCPM (cost per 1,000 impressions)\nCost per 1,000 people reached\nConversions (164)expand_less\nOffsite conversions\nUnique purchases\nUnique website content views\nUnique landing page views\nUnique registrations completed\nUnique website leads\nUnique On-Facebook leads\nCost per unique landing page view\nCost per unique custom event\nCost per unique lead\nCost per unique registrations completed\nCost per unique purchase\nCost per unique On-Facebook lead\nUnique website adds to cart\nWebsite unique checkouts initiated\nUnique custom events\nOffline unique checkouts initiated\nOn-facebook unique checkouts initiated\nMobile app unique checkouts initiated\nUnique checkouts initiated\nOn-Facebook leads\nCost per On-Facebook leads\nCost per adds to wishlist\nUnique content views\nCost per purchase\nLocation searches\nDonations\nWebsite donations\nOn-Facebook donations\nMobile app donations\nOffline donations\nDonate conversion value\nWebsite donate conversion value\nOn-Facebook donate conversion value\nMobile app donate conversion value\nOffline donate conversion value\nCost per donation\nPhone number clicks\nPhone number clicks value\nFind location conversion value\nCost per phone number clicks\nCost per find location\nPurchases conversions value\nPurchases\nPurchase ROAS\nOffline adds to cart\nOn-Facebook adds to cart\nAdds to cart\nCustom event value\nWebsite location searches\nCalls placed\n20-seconds call\n60-seconds call\nUnique leads\nUnique offsite conversions\nLeads\nMobile app purchase ROAS\nContacts\nAppointments scheduled\nApplications submitted\nOffsite conversions value\nTrials started\nConversion rate\nSubscriptions\nProducts customized\nWebsite products customized\nSubscription value\nCost per subscriptions\nWebsite purchase ROAS\nMobile app achievements unlocked\nMobile app activations\nMobile app adds of payment info\nMobile app adds to cart\nMobile app adds to wishlist\nMobile app registrations completed\nCost per mobile app registrations completed\nMobile app content views\nMobile app checkouts initiated\nMobile app levels achieved\nMobile app purchases\nMobile app ratings submitted\nMobile app searches\nMobile app credits spent\nMobile app tutorials completed\nOther events\nApp installs\nDesktop app engagements\nDesktop app story engagements\nDesktop app uses\nCommerce adds to cart\nCommerce message to buy\nCommerce purchases\nCommerce content views\nCredit spends\nGame plays\nLanding page views\nLeads (Form)\nMobile app installs\nCustom events\nAdds of payment info\nWebsite adds to cart\nApp adds to wishlist\nAdds to wishlist\nRegistrations completed\nWebsite checkouts initiated\nOffline checkouts initiated\nOn-facebook checkouts initiated\nCheckouts initiated\nCost per registrations completed\nWebsite leads\nWebsite purchases\nSearches\nWebsite content views\nOffline content views\nContent views\nOn-Facebook workflow completions\nOn-Facebook purchases\nMobile app achievements unlocked value\nApp activation value\nMobile app Adds of payment info value\nMobile app adds to cart conversion value\nMobile app adds to wishlist value\nMobile app registrations completed value\nMobile app checkouts initiated conversion value\nMobile app levels achieved value\nMobile app purchases conversion value\nMobile app ratings submitted value\nMobile app searches value\nMobile app credits spent value\nMobile app Tutorials completed conversion value\nOther events value\nApp install value\nDesktop app uses value\nCommerce adds to cart value\nCommerce message to buy value\nCommerce purchases value\nCommerce content views value\nCredit spends value\nGame plays value\nLanding page views value\nLeads (Form) value\nMobile app install value\nAdds of payment info value\nWebsite adds to cart conversion value\nApp adds to wishlist value\nRegistrations completed value\nWebsite checkouts initiated conversion value\nOffline checkouts initiated conversion value\nOn-facebook checkouts initiated conversion value\nCheckouts initiated conversion value\nWebsite leads value\nWebsite purchases conversion value\nSearches value\nOn-Facebook workflow completions conversion value\nOn-Facebook purchase conversion value\nCost per lead\nCost per app installs\nCost per landing page view\nOffline purchases conversion value\nOffline adds of payment info value\nOffline adds to cart conversion value\nOffline registrations completed conversion value\nOffline purchases\nOffline other conversions","jyt031c9shj8avmeopbagbak",{"id":884,"name":885,"createdAt":886,"updatedAt":887,"publishedAt":888,"metric":889,"documentId":890,"icon":33},680,"Facebook Ads Engagament","2024-02-28T08:58:23.637Z","2024-02-28T08:58:25.206Z","2024-02-28T08:58:25.196Z","Unique post reactions\nUnique post saves\nUnique post shares\nUnique comments\nUnique likes\nUnique link clicks\nCost per unique post save\nCost per unique link click\nCost per unique like\nCost per unique content view\nCPC (cost per link click)\nPage engagement\nUnique page engagement\nEstimated call confirmation clicks\nInstant Experience view percentage\nInstant Experience view time\nCost per estimated ad recall lift (people)\nCost per outbound click\nCost per 15-second video plays\nCost per unique click (all)\nCost per unique outbound click\nCost per 2-second continuous video play\nEstimated ad recall lift rate\nEstimated ad recall lift (people)\nCTR (link click-through rate)\nCost per thruplay watched videos\nInstant experience clicks to open\nInstant experience clicks to start\nOutbound clicks\nUnique outbound clicks\nOutbound CTR\nInstant experience outbound clicks\nUnique CTR (link click-through rate)\n15-second video plays\n2-second continuous video plays\nVideo plays\nThruplay watched videos\nUnique clicks (all)\nUnique CTR (all)\nUnique outbound CTR\n30-second video plays\nVideo average play time\nVideo plays at 100%\nVideo plays at 25%\nVideo plays at 50%\nVideo plays at 75%\nVideo plays at 95%\nPost engagement\nUnique post engagement\nCheck-ins\nPost comments\nPost full views\nPage likes\nPage mentions\nNewly purchased mobile devices\nBlocked messaging connections\nMessaging conversations started\nNew messaging connections\nMessaging replies\nPage photo views\nUnique page photo views\nPost shares\nPost reactions\nReceive Offers\nEvent responses\nPage tab views\n3-second video plays\nMobile app content views value\nCheck-ins value\nPost comments value\nPost full views value\nPage likes value\nLink click value\nPage mentions value\nNewly purchased mobile devices value\nContent views value\nBlocked messaging connections value\nMessaging conversations started value\nNew messaging connections value\nMessaging replies value\nOutbound clicks value\nPage photo views value\nPost shares value\nPost reaction value\nReceive Offers value\nEvent responses value\nPage tab views value\nCost per 3-second video plays\nCost per page like\nCost per post engagement\nCost per page engagement\nPage engagement rate\nCost per new messaging connections\nCost per messaging conversation started\nCost per messaging replies\nPost LIKE reactions\nPost LOVE reactions\nPost WOW reactions\nPost HAHA reactions\nPost SAD reactions\nPost ANGRY reactions\nCost per event responses\nPost saves\nLink clicks\n10-second video plays","ywwce9hzrr90izu4h8t3yjzo",{"id":892,"name":893,"createdAt":894,"updatedAt":895,"publishedAt":896,"metric":897,"documentId":898,"icon":33},681,"Facebook Ads Catalog Segments","2024-02-28T08:59:04.126Z","2024-02-28T08:59:05.470Z","2024-02-28T08:59:05.423Z","Purchase ROAS with shared items value\nWebsite purchase ROAS with shared items value\nMobile app purchase ROAS with shared items value\nAdds to cart with shared items value\nWebsite adds to cart with shared items value\nOffsite conversions with shared items value\nMobile app adds to cart conversion with shared items value\nCustom events with shared items value\nPurchases with shared items value\nWebsite purchases with shared items value\nContent views with shared items value\nWebsite content views with shared items value\nMobile app content views with shared items value\nMobile app purchases conversion with shared items value\nWebsite purchases with shared items\nAdds to cart with shared items\nWebsite adds to cart with shared items\nMobile app adds to cart with shared items\nContent views with shared items\nWebsite content with shared items views\nMobile app content views with shared items\nPurchases with shared items\nMobile app purchases with shared items","lgr2wfg2bsrkbnmy0gmczjg2",{"id":900,"name":901,"createdAt":902,"updatedAt":903,"publishedAt":904,"metric":905,"documentId":906,"icon":33},682,"Facebook Ads Converted Products","2024-02-28T08:59:35.910Z","2024-02-28T08:59:37.233Z","2024-02-28T08:59:37.217Z","Website purchases converted value\nAdds to cart value\nWebsite adds to cart value\nOffsite conversions value\nMobile app adds to cart conversion value\nCustom events value\nContent views value\nWebsite content views value\nMobile app content views value\nPurchases converted value\nMobile app purchases converted value\nWebsite purchases\nAdds to cart\nWebsite adds to cart\nOffsite conversions\nMobile app adds to cart\nCustom events\nContent views\nMobile app content views\nPurchases","t7k6i4kpw0itkbqn3qnfwtfe",{"id":908,"name":909,"createdAt":910,"updatedAt":911,"publishedAt":912,"metric":913,"documentId":914,"icon":33},683,"Facebook Ads Custom Conversions","2024-02-28T09:00:15.266Z","2024-02-28T09:00:16.413Z","2024-02-28T09:00:16.397Z","Total custom conversions\nview_cart\nsign_up\nlogin\nadd_shipping_info\nadd_to_cart\nsim_validation\npurchase","hv4pbk87ju1ttqr3w3mjncqr",{"id":916,"name":917,"createdAt":918,"updatedAt":919,"publishedAt":920,"metric":921,"documentId":922,"icon":33},684,"Facebook Ads Custom","2024-02-28T09:00:38.335Z","2024-02-28T09:00:39.633Z","2024-02-28T09:00:39.620Z","Total actions\nThe number of action that was attributed to your ads\nTotal action values\nTotal cost per action\nTotal unique actions\nTotal conversion values","thn5vfwvav10oik86pmg1mt7",{"id":924,"name":925,"createdAt":926,"updatedAt":927,"publishedAt":928,"metric":929,"documentId":930,"icon":33},685,"Facebook Ads Custom Events","2024-02-28T09:01:08.414Z","2024-02-28T09:01:10.316Z","2024-02-28T09:01:10.299Z","SeeResultsClick\nCalculatorClicks\nSeeResultsClick value\nCost per SeeResultsClick\nCalculatorClicks value\nCost per CalculatorClicks","pr62ttqj1toqiqzophqgbpgo",{"id":932,"name":933,"createdAt":934,"updatedAt":935,"publishedAt":936,"metric":937,"documentId":938,"icon":33},686,"Facebook Ads Video","2024-02-28T09:01:38.290Z","2024-02-28T09:01:39.411Z","2024-02-28T09:01:39.400Z","Cost per thruplay\nCost per thruplay","j7vis03elyg4twtewwdonfkp",{"id":402,"title":132,"createdAt":940,"updatedAt":941,"publishedAt":942,"new":17,"beta":17,"coming_soon":17,"documentId":943,"link":944,"icon":947,"integration_metrics":957},"2023-01-12T10:55:06.660Z","2026-06-08T09:38:26.041Z","2023-01-12T10:55:09.333Z","g4bv5jvfl2e11audj7qtmvu0",{"id":945,"label":946,"url":133,"subtext":33,"style":33,"element_id":33,"color":33,"icon":33,"width":33},229,"instagram",{"id":948,"name":949,"alternativeText":950,"caption":33,"width":123,"height":123,"formats":33,"hash":951,"ext":366,"mime":367,"size":952,"url":953,"previewUrl":33,"provider":370,"provider_metadata":33,"createdAt":954,"updatedAt":955,"documentId":956,"publishedAt":373,"focalPoint":33},993,"instagram.svg","Instagram logo icon","instagram_018d0df99b",1.71,"https://s3.us-east-2.amazonaws.com/whatagraph.com/instagram_018d0df99b.svg","2023-01-11T12:48:31.410Z","2023-12-14T12:11:03.232Z","ctem8fhtizfrjdcr1kr0j20z",[958,966,974,982,990,998,1005,1013,1021],{"id":959,"name":960,"createdAt":961,"updatedAt":962,"publishedAt":963,"metric":964,"documentId":965,"icon":33},727,"Instagram General Engagement","2024-03-06T11:28:05.569Z","2024-03-06T11:28:06.507Z","2024-03-06T11:28:06.491Z","Impressions\nProfile visits\nReach\nEngagement rate\nReach (week)\nReach (28 days)\nImpressions (week)\nImpressions (28 days)\nComments\nLikes\nEngagement\nSaved\nVideo views\nInitial plays\nShares\nVideo view time\nReplays\nPlays\nAverage watch time","ydklaistcsssyt6ojvrmaxoy",{"id":967,"name":968,"createdAt":969,"updatedAt":970,"publishedAt":971,"metric":972,"documentId":973,"icon":33},729,"Instagram Clicks","2024-03-06T11:28:50.258Z","2024-03-06T11:28:51.181Z","2024-03-06T11:28:51.174Z","Email contacts\nGet directions clicks\nPhone call clicks\nText message clicks\nWebsite clicks\nFollow button clicks","eo685thr7v9g2k6nj5j5uj5b",{"id":975,"name":976,"createdAt":977,"updatedAt":978,"publishedAt":979,"metric":980,"documentId":981,"icon":33},728,"Instagram General Relations","2024-03-06T11:28:29.248Z","2024-03-06T11:28:30.196Z","2024-03-06T11:28:30.190Z","Followers","swaq9pvnugoqjs3513bsepgv",{"id":983,"name":984,"createdAt":985,"updatedAt":986,"publishedAt":987,"metric":988,"documentId":989,"icon":33},730,"Instagram Audience Relations","2024-03-06T11:29:15.496Z","2024-03-06T11:29:16.401Z","2024-03-06T11:29:16.394Z","Followers\nStarted following\nStopped following\nFollows\nTotal posts\nNew stories\nNew posts\nFollower dynamics\nNew follows","b3lbedtwamfoi6cdwj798det",{"id":991,"name":992,"createdAt":993,"updatedAt":994,"publishedAt":995,"metric":996,"documentId":997,"icon":33},732,"Instagram Posts Engagement","2024-03-06T11:30:53.881Z","2024-03-06T11:30:54.818Z","2024-03-06T11:30:54.812Z","Impressions\nReach\nEngagement rate\nComments\nLikes\nEngagement\nSaved\nVideo views\nInitial plays\nShares\nVideo view time\nReplays\nPlays\nAverage watch time","ftnwa49r91xwhsa01jc48f48",{"id":999,"name":1000,"createdAt":1001,"updatedAt":1002,"publishedAt":1003,"metric":980,"documentId":1004,"icon":33},733,"Instagram Post Relations","2024-03-06T11:31:19.950Z","2024-03-06T11:31:20.912Z","2024-03-06T11:31:20.905Z","i9muded27xjuuiawln53wgf6",{"id":1006,"name":1007,"createdAt":1008,"updatedAt":1009,"publishedAt":1010,"metric":1011,"documentId":1012,"icon":33},731,"Instagram Stories Engagement","2024-03-06T11:30:29.756Z","2024-03-20T13:00:55.653Z","2024-03-06T11:30:30.815Z","Impressions\nReach\nReplies\nExited\nForward\nBack","m4s3qp9gxae0qjivqer62nc8",{"id":1014,"name":1015,"createdAt":1016,"updatedAt":1017,"publishedAt":1018,"metric":1019,"documentId":1020,"icon":33},734,"Instagram Reels Engagement","2024-03-06T11:31:52.704Z","2024-03-06T11:31:54.189Z","2024-03-06T11:31:54.182Z","Impressions\nReach\nEngagement rate\nComments\nLikes\nEngagement\nSaved\nInitial plays\nShares\nVideo view time\nReplays\nPlays\nAverage watch time","p2txfwyarecifrl3bsbvfiuc",{"id":1022,"name":1023,"createdAt":1024,"updatedAt":1025,"publishedAt":1026,"metric":980,"documentId":1027,"icon":33},735,"Instagram Reels Relations","2024-03-06T11:32:22.958Z","2024-03-06T11:32:23.966Z","2024-03-06T11:32:23.961Z","ctf4cjpdabxyilfs1sofw67v",{"id":1029,"title":140,"createdAt":1030,"updatedAt":1031,"publishedAt":1032,"new":17,"beta":17,"coming_soon":17,"documentId":1033,"link":1034,"icon":1037,"integration_metrics":1046},35,"2023-01-12T10:57:05.167Z","2026-06-08T09:39:09.925Z","2023-01-12T10:57:06.566Z","iszwt9l0nwajsgit4993x7gs",{"id":1035,"label":1036,"url":141,"subtext":33,"style":33,"element_id":33,"color":33,"icon":33,"width":33},231,"linkedin",{"id":1038,"name":1039,"alternativeText":1040,"caption":33,"width":123,"height":123,"formats":33,"hash":1041,"ext":366,"mime":367,"size":723,"url":1042,"previewUrl":33,"provider":370,"provider_metadata":33,"createdAt":1043,"updatedAt":1044,"documentId":1045,"publishedAt":373,"focalPoint":33},1034,"linkedin.svg","LinkedIn logo icon","linkedin_a275e68cf9","https://s3.us-east-2.amazonaws.com/whatagraph.com/linkedin_a275e68cf9.svg","2023-01-11T12:48:33.078Z","2023-12-14T12:28:25.960Z","qd6q43eqt359swkwvp0w5kpo",[1047,1055,1063,1071,1079,1087],{"id":1048,"name":1049,"createdAt":1050,"updatedAt":1051,"publishedAt":1052,"metric":1053,"documentId":1054,"icon":33},721,"LinkedIn Total","2024-03-06T11:11:54.868Z","2024-03-06T11:11:56.074Z","2024-03-06T11:11:56.067Z","Total all mobile views\nTotal all desktop views\nTotal all page views\nTotal mobile life at page views\nTotal desktop life at page views\nTotal life at page views\nTotal mobile overview views\nTotal desktop overview views\nTotal overview views\nTotal mobile careers views\nTotal desktop careers views\nTotal careers views\nTotal mobile about views\nTotal desktop about views\nTotal about views\nTotal mobile people views\nTotal desktop people views\nTotal people views\nTotal mobile insights views\nTotal desktop insights views\nTotal insights views\nTotal mobile jobs views\nTotal desktop job views\nTotal job views\nTotal mobile link clicks\nTotal mobile jobs clicks\nTotal mobile employees clicks\nTotal jobs clicks\nTotal banner clicks\nTotal unique impressions\nTotal shares\nTotal comments\nTotal likes\nTotal clicks\nTotal impressions\nTotal followers\nComment mentions\nShare mentions","cqs8q3bude4q2y30h8te4lh9",{"id":1056,"name":1057,"createdAt":1058,"updatedAt":1059,"publishedAt":1060,"metric":1061,"documentId":1062,"icon":33},722,"LinkedIn Comments","2024-03-06T11:12:16.684Z","2024-03-06T11:12:17.785Z","2024-03-06T11:12:17.779Z","Comments through selected date range\nTop level comments through selected date range","axbtasr9yyi980zagi924fbt",{"id":1064,"name":1065,"createdAt":1066,"updatedAt":1067,"publishedAt":1068,"metric":1069,"documentId":1070,"icon":33},723,"LinkedIn Reactions Through Selected Date Range","2024-03-06T11:13:15.707Z","2024-03-06T11:13:16.664Z","2024-03-06T11:13:16.658Z","Reactions through selected date range\nlike reactions through selected date range\nempathy reactions through selected date range\npraise reactions through selected date range\nmaybe reactions through selected date range\ninterest reactions through selected date range\nappreciation reactions through selected date range","fg2tcabmiudio4el8a7uab8c",{"id":1072,"name":1073,"createdAt":1074,"updatedAt":1075,"publishedAt":1076,"metric":1077,"documentId":1078,"icon":33},725,"LinkedIn All Time Comments","2024-03-06T11:14:03.933Z","2024-03-06T11:14:04.874Z","2024-03-06T11:14:04.867Z","All time Top Level Comments\nAll time Comments Count","t9y8z8ymy5syhihi0a921jmu",{"id":1080,"name":1081,"createdAt":1082,"updatedAt":1083,"publishedAt":1084,"metric":1085,"documentId":1086,"icon":33},724,"LinkedIn All Time Reactions","2024-03-06T11:13:39.353Z","2024-03-06T11:13:40.393Z","2024-03-06T11:13:40.379Z","All time Like Reactions\nAll time Praise Reactions\nAll time Maybe Reactions\nAll time Empathy Reactions\nAll time Interest Reactions\nAll time Appreciation Reactions\nAll time Reactions","grldtl4fpob7xsmrq14d84xt",{"id":1088,"name":1089,"createdAt":1090,"updatedAt":1091,"publishedAt":1092,"metric":33,"documentId":1093,"icon":33},726,"LinkedIn Metrics","2024-03-06T11:14:25.948Z","2024-03-06T11:14:26.892Z","2024-03-06T11:14:26.885Z","byq3wyn0lq1fimallvlehgoq",{"id":1095,"title":144,"createdAt":1096,"updatedAt":1097,"publishedAt":1098,"new":17,"beta":17,"coming_soon":17,"documentId":1099,"link":1100,"icon":1103,"integration_metrics":1113},36,"2023-01-12T11:32:02.996Z","2026-06-08T09:43:22.876Z","2023-01-12T11:32:05.818Z","s9rxzgqg92t2ebcirrhxjla9",{"id":1101,"label":1102,"url":145,"subtext":33,"style":33,"element_id":33,"color":33,"icon":33,"width":33},232,"linkedin-ads",{"id":1104,"name":1105,"alternativeText":1106,"caption":33,"width":123,"height":123,"formats":33,"hash":1107,"ext":366,"mime":367,"size":1108,"url":1109,"previewUrl":33,"provider":370,"provider_metadata":33,"createdAt":1110,"updatedAt":1111,"documentId":1112,"publishedAt":373,"focalPoint":33},1032,"linkedin-ads.svg","LinkedIn Ads icon","linkedin_ads_791a60ad20",7.28,"https://s3.us-east-2.amazonaws.com/whatagraph.com/linkedin_ads_791a60ad20.svg","2023-01-11T12:48:32.987Z","2023-12-19T16:52:38.256Z","eqrr191f401t1q19nxxdqi46",[1114,1121],{"id":1115,"name":1116,"createdAt":33,"updatedAt":1117,"publishedAt":1118,"metric":1119,"documentId":1120,"icon":33},615,"LinkedIn Ads Campaign","2024-05-02T08:27:25.506Z","2023-02-20T12:03:01.000Z","Campaign total budget amount\nCampaign unit cost amount\nCampaign daily budget amount","qahrav12b2ykbrze52uteixg",{"id":1122,"name":1123,"createdAt":33,"updatedAt":1124,"publishedAt":1125,"metric":1126,"documentId":1127,"icon":33},490,"LinkedIn Ads Analytics","2024-03-06T10:40:36.020Z","2023-02-15T07:32:10.000Z","Card clicks\nCard impressions\nComment likes\nDocument completions\nDocument first quartile completions\nDocument midpoint completions\nDocument third quartile completions\nDownload clicks\nJob applications\nJob apply clicks\nPost click job applications\nPost click job apply clicks\nPost click registrations\nPost view job applications\nPost view job apply clicks\nPost view registrations\nReactions\nRegistrations\nTalent leads\nViral card clicks\nViral card impressions\nViral comment likes\nViral document completions\nViral document first quartile completions\nViral document midpoint completions\nViral document third quartile completions\nViral downloads clicks\nViral job applications\nViral job apply clicks\nViral post click job applications\nViral post click job apply clicks\nViral post click registrations\nViral post view job applications\nViral post view job apply clicks\nViral post view registrations\nViral reactions\nViral registrations\nPost click conversions\nAd unit clicks\nCompany page clicks\nOne click leads (viral)\nVideo first quartile completions\nText url clicks\nVideo starts\nExternal website conversions (viral)\nVideo third quartile completions\nLikes\nComments (viral)\nVideo third quartile completions (viral)\nOne click leads\nFull screen plays\nFollows\nOne click lead form opens (viral)\nConversion value\nFollows (viral)\nOther engagements\nVideo completions (viral)\nOpens\nLead generation mail interested clicks\nTotal engagements\nVideo views\nImpressions (viral)\nVideo views (viral)\nHeadline Clicks\nHeadline Impressions\nValid Work Email Leads\nCost in local currency\nLikes (viral)\nOther engagements (viral)\nVideo midpoint completions (viral)\nShares\nFull screen plays (viral)\nVideo midpoint completions\nTotal engagements (viral)\nExternal website post view conversions (viral)\nCompany page clicks (viral)\nAction clicks\nShares (viral)\nVideo completions\nExternal website post view conversions\nComments\nVideo starts (viral)\nCost in USD\nLanding page clicks\nOne click lead form opens\nImpressions\nLanding page clicks (viral)\nExternal website post click conversions (viral)\nExternal website conversions\nVideo first quartile completions (viral)\nLead generation mail contact info shares\nClicks\nClicks (viral)\nCost per click\nCost per 1000 impressions\nCost per engagement\nCost per conversion\nAverage engagement\nSocial actions\nOther clicks\nInMail clicks\nOpen rate\nClick to open rate\nCost per send\nCost per open\nEngagement rate\nAverage CTR\nCost per lead\nLead form completion rate\nInMail sends\nConversion rate\nReturn on ad spend\nApproximate Unique Member Reach","chtidd1njmzg5fdgtrwhn8p6",{"id":1129,"title":1130,"createdAt":1131,"updatedAt":1132,"publishedAt":1133,"new":17,"beta":17,"coming_soon":17,"documentId":1134,"link":1135,"icon":1138,"integration_metrics":1148},73,"TikTok","2023-10-12T10:29:36.639Z","2026-06-08T10:00:00.966Z","2023-10-12T10:29:39.531Z","hskosrizbubgkmosjjp3wekm",{"id":1136,"label":1130,"url":1137,"subtext":33,"style":33,"element_id":33,"color":33,"icon":33,"width":33},1200,"/integrations/tiktok",{"id":1139,"name":1140,"alternativeText":1141,"caption":33,"width":721,"height":721,"formats":33,"hash":1142,"ext":366,"mime":367,"size":1143,"url":1144,"previewUrl":33,"provider":370,"provider_metadata":33,"createdAt":1145,"updatedAt":1146,"documentId":1147,"publishedAt":373,"focalPoint":33},983,"tiktok.svg","TikTok icon","tiktok_0beb1de8b9",2.58,"https://s3.us-east-2.amazonaws.com/whatagraph.com/tiktok_0beb1de8b9.svg","2023-01-11T12:48:31.242Z","2023-12-19T17:19:21.843Z","jmz5u3j89f784xo9chjugroh",[1149,1157,1165],{"id":1150,"name":1151,"createdAt":1152,"updatedAt":1153,"publishedAt":1154,"metric":1155,"documentId":1156,"icon":33},644,"TikTok Video","2023-12-04T15:23:20.945Z","2024-03-07T15:34:45.731Z","2023-12-04T15:23:25.178Z","New Likes\nNew Comments\nNew Shares\nVideo Views\nReach\nTime Watched\nVideo Duration\nAvg Time Watched\nFull Video watched rate","kfqw9rfecblm33d3swflk6gj",{"id":1158,"name":1159,"createdAt":1160,"updatedAt":1161,"publishedAt":1162,"metric":1163,"documentId":1164,"icon":33},736,"TikTok Profile","2024-03-07T15:35:09.058Z","2024-03-07T15:35:10.304Z","2024-03-07T15:35:10.291Z","New Likes\nNew Comments\nNew Shares\nNew Profile Views\nNew Followers\nAudience Activity","imiuijq0vy909rkgn1u6csyz",{"id":1166,"name":1167,"createdAt":1168,"updatedAt":1169,"publishedAt":1170,"metric":1171,"documentId":1172,"icon":33},737,"TikTok Profile Audience","2024-03-07T15:35:42.698Z","2024-03-07T15:35:44.165Z","2024-03-07T15:35:44.159Z","Percentage","o4061ehcwwtscrfsbvenmfcw",{"id":191,"title":1174,"createdAt":1175,"updatedAt":1176,"publishedAt":1177,"new":17,"beta":17,"coming_soon":17,"documentId":1178,"link":1179,"icon":1183,"integration_metrics":1184},"TikTok Ads","2023-01-12T11:36:03.609Z","2026-06-08T09:43:49.441Z","2023-01-12T11:36:05.069Z","cxiet08eqw1btkysq4dl9lur",{"id":1180,"label":1181,"url":1182,"subtext":33,"style":33,"element_id":33,"color":33,"icon":33,"width":33},235,"tiktok-ads","/integrations/tiktok-ads",{"id":1139,"name":1140,"alternativeText":1141,"caption":33,"width":721,"height":721,"formats":33,"hash":1142,"ext":366,"mime":367,"size":1143,"url":1144,"previewUrl":33,"provider":370,"provider_metadata":33,"createdAt":1145,"updatedAt":1146,"documentId":1147,"publishedAt":373,"focalPoint":33},[1185,1193,1201,1209,1217,1225,1233,1241,1249,1257,1265,1273,1281],{"id":1186,"name":1187,"createdAt":1188,"updatedAt":1189,"publishedAt":1190,"metric":1191,"documentId":1192,"icon":33},665,"TikTok Ads Universal","2024-02-22T10:47:23.359Z","2024-02-22T10:47:25.533Z","2024-02-22T10:47:25.478Z","Impressions\nClicks\nSpend","fb54z51i29602iojmt56w2a7",{"id":1194,"name":1195,"createdAt":1196,"updatedAt":1197,"publishedAt":1198,"metric":1199,"documentId":1200,"icon":33},666,"TikTok Ads Basic Data","2024-02-22T10:50:04.651Z","2024-02-22T10:50:07.250Z","2024-02-22T10:50:07.230Z","Total Cost\nCPC\nCPM\nImpressions\nCTR (%)\nReach\nCost per 1,000 people reached\nConversion\nCPA\nCVR (%)\nReal-time Conversions\nReal-time CPA\nReal-time CVR (%)\nResult\nCost Per Result\nResult Rate (%)\nReal-time Result\nReal-time Cost Per Result\nReal-time Result Rate (%)\nSecondary Goal Result\nCost per Secondary Goal Result\nSecondary Goal Result Rate (%)\nFrequency\nCampaign Budget\nAd Group Budget\nGross Impressions (Includes Invalid Impressions)","xko7ljjt6ljmw1v5wbj57ki2",{"id":1202,"name":1203,"createdAt":1204,"updatedAt":1205,"publishedAt":1206,"metric":1207,"documentId":1208,"icon":33},668,"TikTok Ads Engagement ","2024-02-22T10:54:51.324Z","2024-02-22T10:54:52.885Z","2024-02-22T10:54:52.877Z","Profile Visit\nProfile Visit Rate\nPaid Likes\nPaid Comments\nPaid Follows\nClicks on music\nTotal Engagement\nEngagement Rate\nDuet Clicks\nStitch Clicks\nSound Usage Clicks\nAnchor Clicks\nAnchor Click Rate\nClicks on hashtag challenge\nInstant Experience Average View Time\nInstant Experience Average View Percentage\nInstant Experience Video Component Views\nInstant Experience Video Component Views at 25%\nInstant Experience Video Component Views at 50%\nInstant Experience Video Component Views at 75%\nInstant Experience Video Component Views at 100%\nAverage View Time per Instant Experience Video Component","nwumx3iv45kx3bdajfeobhe9",{"id":1210,"name":1211,"createdAt":1212,"updatedAt":1213,"publishedAt":1214,"metric":1215,"documentId":1216,"icon":33},667,"TikTok Ads Video Play","2024-02-22T10:51:14.485Z","2024-02-22T10:51:19.206Z","2024-02-22T10:51:19.198Z","Video Views\n2-Second Video Views\n6-Second Video Views\nVideo Average Watch Time Per Video View\nVideo Views at 25%\nVideo Views at 50%\nVideo Views at 75%\nVideo Views at 100%","zdphv1tut9by3b6xpj5bch33",{"id":1218,"name":1219,"createdAt":1220,"updatedAt":1221,"publishedAt":1222,"metric":1223,"documentId":1224,"icon":33},671,"TikTok Ads Attribution","2024-02-22T11:21:33.768Z","2024-02-22T11:21:40.172Z","2024-02-22T11:21:40.132Z","VTA Conversions\nCost per VTA Conversion\nVTA Registration\nCost per VTA Registration\nCost per VTA Purchase\nCTA Conversions\nCost per CTA Conversion\nCTA Registration\nCost per CTA Registration\nCTA Purchase\nCost per CTA Purchase\nCost per VTA App Install\nCost per CTA App Install","fa5n3nke2jrlnhmdq6lhzouk",{"id":1226,"name":1227,"createdAt":1228,"updatedAt":1229,"publishedAt":1230,"metric":1231,"documentId":1232,"icon":33},669,"TikTok Ads In-App Event (Unique)","2024-02-22T11:03:24.796Z","2024-02-22T11:09:32.280Z","2024-02-22T11:05:06.634Z","Real-time App Install\nCost per Real-time App Install\nApp Install\nCost per App Install\nCost per Unique Registration\nRegistration Rate (%)\nUnique Purchase\nCost per Unique Purchase\nPurchase Rate (%)\nUnique Add to Cart\nAdd to Cart Rate (%)\nUnique Checkout\nCost per Unique Checkout\nCheckout Rate (%)\nUnique View Content\nCost per Unique View Content\nView Content Rate (%)\nUnique Day 2 Retention\nCost per Unique Day 2 Retention\nDay 2 Retention Rate (%)\nUnique Add Payment Info\nCost per Unique Add Payment Info\nAdd Payment Info Rate (%)\nUnique Add to Wishlist\nCost per Unique Add to Wishlist\nAdd to Wishlist Rate (%)\nUnique Launch App\nCost per Unique Launch App\nLaunch App Rate (%)\nUnique Complete Tutorial\nCost per Unique Complete Tutorial\nComplete Tutorial Rate (%)\nUnique Create Group\nCost per Unique Create Group\nCreate Group Rate (%)\nUnique Join Group\nCost per Unique Join Group\nJoin Group Rate (%)\nUnique Create Role\nCost per Unique Create Role\nCreate Role Rate (%)\nUnique Spend Credit\nCost per Unique Spend Credit\nSpend Credit Rate (%)\nUnique Achieve Level\nCost per Unique Achieve Level\nAchieve Level Rate (%)\nUnique Unlock Achievement\nCost per Unique Unlock Achievement\nUnlock Achievement Rate (%)\nUnique Generate Lead\nCost per Unique Generate Lead\nGenerate Lead Rate (%)\nUnique In App Ad Click\nCost per Unique In App Ad Click\nIn App Ad Click Rate (%)\nUnique In App Ad Impr\nCost per Unique In App Ad Impr\nIn App Ad Impr Rate (%)\nUnique Loan Apply\nCost per Unique Loan Apply\nLoan Apply Rate (%)\nUnique Loan Approval\nCost per Unique Loan Approval\nLoan Approval Rate (%)\nUnique Loan Disbursement\nCost per Unique Loan Disbursement\nLoan Disbursement Rate (%)\nUnique Login\nCost per Unique Login\nLogin Rate (%)\nUnique Rate\nCost per Unique Rate\nRate Rate (%)\nUnique Search\nCost per Unique Search\nSearch Rate (%)\nUnique Start Trial\nCost per Unique Start Trial\nStart Trial Rate (%)\nUnique Subscribe\nCost per Unique Subscribe\nSubscribe Rate (%)","w0g9l86b5ed7uk3pl1vlets7",{"id":1234,"name":1235,"createdAt":1236,"updatedAt":1237,"publishedAt":1238,"metric":1239,"documentId":1240,"icon":33},670,"TikTok Ads In-App Event (Total)","2024-02-22T11:19:29.413Z","2024-02-22T11:19:44.229Z","2024-02-22T11:19:44.221Z","Registration (Total No.)\nCost per Registration\nPurchase (Total No.)\nCost per Purchase\nTotal Purchase Value\nPurchase ROAS\nAdd to Cart (Total No.)\nCost per Add to Cart\nValue per Add to Cart\nTotal Add to Cart Value\nCheckout (Total No.)\nCost per Checkout\nValue per Checkout\nTotal Checkout Value\nView Content (Total No.)\nCost per View Content\nValue per View Content\nTotal View Content Value\nDay 2 Retention (Total No.)\nCost per Day 2 Retention\nAdd Payment Info (Total No.)\nCost per Add Payment Info\nAdd to Wishlist (Total No.)\nCost per Add to Wishlist\nValue per Add to Wishlist\nTotal Add to Wishlist Value\nLaunch App (Total No.)\nCost per Launch App\nComplete Tutorial (Total No.)\nCost per Complete Tutorial\nValue per Complete Tutorial\nTotal Complete Tutorial Value\nCreate Group (Total No.)\nCost per Create Group\nValue per Create Group\nTotal Create Group Value\nJoin Group (Total No.)\nCost per Join Group\nValue per Join Group\nTotal Join Group Value\nCreate Role (Total No.)\nCost per Create Role\nValue per Create Role\nTotal Create Role Value\nSpend Credit (Total No.)\nCost per Spend Credit\nValue per Spend Credit\nTotal Spend Credit Value\nAchieve Level (Total No.)\nCost per Achieve Level\nValue per Achieve Level\nTotal Achieve Level Value\nUnlock Achievement (Total No.)\nCost per Unlock Achievement\nValue per Unlock Achievement\nTotal Unlock Achievement Value\nGenerate Lead (Total No.)\nCost per Generate Lead\nValue per Generate Lead\nTotal Generate Lead Value\nIn App Ad Click (Total No.)\nCost per In App Ad Click\nValue per In App Ad Click\nTotal In App Ad Click Value\nIn App Ad Impr (Total No.)\nCost per In App Ad Impr\nValue per In App Ad Impr\nTotal In App Ad Impr Value\nLoan Apply (Total No.)\nCost per Loan Apply\nLoan Approval (Total No.)\nCost per Loan Approval\nLoan Disbursement (Total No.)\nCost per Loan Disbursement\nLogin (Total No.)\nCost per Login\nRate (Total No.)\nValue per Rate\nTotal Rate Value\nSearch (Total No.)\nCost per Search\nStart Trial (Total No.)\nCost per Start Trial\nSubscribe (Total No.)\nCost per Subscribe\nValue per Subscribe\nTotal Subscribe Value","fuj1be7stw08o3pyx8kg03pd",{"id":1242,"name":1243,"createdAt":1244,"updatedAt":1245,"publishedAt":1246,"metric":1247,"documentId":1248,"icon":33},674,"TikTok Ads In-App Event (Once)","2024-02-22T11:57:42.796Z","2024-02-22T11:57:45.412Z","2024-02-22T11:57:45.400Z","App Install (SKAN)\nCost per App Install (SKAN)\nUnique Registration (SKAN)\nCost per Unique Registration (SKAN)\nUnique Purchase (SKAN)\nCost per Unique Purchase (SKAN)\nPurchase Rate (%) (SKAN)\nUnique Add to Cart (SKAN)\nCost per Unique Add to Cart (SKAN)\nAdd to Cart Rate (%) (SKAN)\nUnique Checkout (SKAN)\nCost per Unique Checkout (SKAN)\nCheckout Rate (%) (SKAN)\nUnique View Content (SKAN)\nCost per Unique View Content (SKAN)\nView Content Rate (%) (SKAN)\nUnique Add Payment Info (SKAN)\nCost per Unique Add Payment Info (SKAN)\nAdd Payment Info Rate (%) (SKAN)\nUnique Add to Wishlist (SKAN)\nCost per Unique Add to Wishlist (SKAN)\nAdd to Wishlist Rate (%) (SKAN)\nUnique Launch App (SKAN)\nCost per Unique Launch App (SKAN)\nLaunch App Rate (%) (SKAN)\nUnique Complete Tutorial (SKAN)\nCost per Unique Complete Tutorial (SKAN)\nComplete Tutorial Rate (%) (SKAN)\nUnique Create Group (SKAN)\nCost per Unique Create Group (SKAN)\nCreate Group Rate (%) (SKAN)\nUnique Join Group (SKAN)\nCost per Unique Join Group (SKAN)\nJoin Group Rate (%) (SKAN)\nUnique Create Role (SKAN)\nCost per Unique Create Role (SKAN)\nCreate Role Rate (%) (SKAN)\nUnique Spend Credit (SKAN)\nCost per Unique Spend Credit (SKAN)\nSpend Credit Rate (%) (SKAN)\nUnique Achieve Level (SKAN)\nCost per Unique Achieve Level (SKAN)\nAchieve Level Rate (%) (SKAN)\nUnique Unlock Achievement (SKAN)\nCost per Unique Unlock Achievement (SKAN)\nUnlock Achievement Rate (%) (SKAN)\nUnique Generate Lead (SKAN)\nCost per Unique Generate Lead (SKAN)\nGenerate Lead Rate (%) (SKAN)\nUnique In App Ad Click (SKAN)\nCost per Unique In App Ad Click (SKAN)\nIn App Ad Click Rate (%) (SKAN)\nUnique In App Ad Impr (SKAN)\nCost per Unique In App Ad Impr (SKAN)\nIn App Ad Impr Rate (%) (SKAN)\nUnique Loan Apply (SKAN)\nCost per Unique Loan Apply (SKAN)\nLoan Apply Rate (%) (SKAN)\nUnique Loan Approval (SKAN)\nCost per Unique Loan Approval (SKAN)\nLoan Approval Rate (%) (SKAN)\nUnique Loan Disbursement (SKAN)\nCost per Unique Loan Disbursement (SKAN)\nLoan Disbursement Rate (%) (SKAN)\nUnique Login (SKAN)\nCost per Unique Login (SKAN)\nLogin Rate (%) (SKAN)\nUnique Rate (SKAN)\nCost per Unique Rate (SKAN)\nRate Rate (%) (SKAN)\nUnique Search (SKAN)\nCost per Unique Search (SKAN)\nSearch Rate (%) (SKAN)\nUnique Start Trial (SKAN)\nCost per Unique Start Trial (SKAN)\nStart Trial Rate (%) (SKAN)\nUnique Subscribe (SKAN)\nCost per Unique Subscribe (SKAN)\nSubscribe Rate (%) (SKAN)\nApp Installs (SKAN Privacy Withheld)\nPurchase ROAS (SKAN)","u4382mzhprgin1cmmwnxmov8",{"id":1250,"name":1251,"createdAt":1252,"updatedAt":1253,"publishedAt":1254,"metric":1255,"documentId":1256,"icon":33},675,"TikTok Ads In-App Event (Every)","2024-02-22T12:05:25.107Z","2024-02-22T12:05:27.940Z","2024-02-22T12:05:27.931Z","Total Registration (SKAN)\nCost per Registration (SKAN)\nTotal Purchase (SKAN)\nCost per Purchase (SKAN)\nTotal Add to Cart (SKAN)\nCost per Add to Cart (SKAN)\nTotal Add to Cart Value (SKAN)\nTotal Checkout (SKAN)\nCost per Checkout (SKAN)\nTotal Checkout Value (SKAN)\nTotal View Content (SKAN)\nCost per View Content (SKAN)\nTotal View Content Value (SKAN)\nTotal Add Payment Info (SKAN)\nCost per Add Payment Info (SKAN)\nTotal Add to Wishlist (SKAN)\nCost per Add to Wishlist (SKAN)\nTotal Add to Wishlist Value (SKAN)\nTotal Launch App (SKAN)\nCost per Launch App (SKAN)\nTotal Complete Tutorial (SKAN)\nCost per Complete Tutorial (SKAN)\nTotal Complete Tutorial Value (SKAN)\nTotal Create Group (SKAN)\nCost per Create Group (SKAN)\nTotal Create Group Value (SKAN)\nTotal Join Group (SKAN)\nCost per Join Group (SKAN)\nTotal Join Group Value (SKAN)\nTotal Create Role (SKAN)\nCost per Create Role (SKAN)\nTotal Create Role Value (SKAN)\nTotal Spend Credit (SKAN)\nCost per Spend Credit (SKAN)\nTotal Spend Credit Value (SKAN)\nTotal Achieve Level (SKAN)\nCost per Achieve Level (SKAN)\nTotal Achieve Level Value (SKAN)\nTotal Unlock Achievement (SKAN)\nCost per Unlock Achievement (SKAN)\nTotal Unlock Achievement Value (SKAN)\nTotal Generate Lead (SKAN)\nCost per Generate Lead (SKAN)\nTotal Generate Lead Value (SKAN)\nTotal In App Ad Click (SKAN)\nCost per In App Ad Click (SKAN)\nTotal In App Ad Click Value (SKAN)\nTotal In App Ad Impr (SKAN)\nCost per In App Ad Impr (SKAN)\nTotal In App Ad Impr Value (SKAN)\nTotal Loan Apply (SKAN)\nCost per Loan Apply (SKAN)\nTotal Loan Approval (SKAN)\nCost per Loan Approval (SKAN)\nTotal Loan Disbursement (SKAN)\nCost per Loan Disbursement (SKAN)\nTotal Login (SKAN)\nCost per Login (SKAN)\nTotal Rate (SKAN)\nCost per Rate (SKAN)\nTotal Rate Value (SKAN)\nTotal Search (SKAN)\nCost per Search (SKAN)\nTotal Start Trial (SKAN)\nCost per Start Trial (SKAN)\nTotal Subscribe (SKAN)\nCost per Subscribe (SKAN)\nTotal Subscribe Value (SKAN)","mqpuaefbycnp7gpivy0nc748",{"id":1258,"name":1259,"createdAt":1260,"updatedAt":1261,"publishedAt":1262,"metric":1263,"documentId":1264,"icon":33},676,"TikTok Ads In-App Event (Custom)","2024-02-22T12:08:22.961Z","2024-02-22T12:08:25.914Z","2024-02-22T12:08:25.907Z","Unique Custom App Event\nCost per Unique Custom App Event\nCustom App Event Rate (%)\nTotal Custom App Event\nValue per Custom App Event\nTotal Custom App Event Value","ttvbh1p2c7x3y7qwjxocyp7y",{"id":1266,"name":1267,"createdAt":1268,"updatedAt":1269,"publishedAt":1270,"metric":1271,"documentId":1272,"icon":33},673,"TikTok Ads Basic Data (SKAN)","2024-02-22T11:44:26.043Z","2024-02-22T12:18:18.254Z","2024-02-22T11:44:28.007Z","Result (SKAN)\nCost Per Result (SKAN)\nResult Rate (%) (SKAN)\nConversion (SKAN)\nCVR (%) (SKAN)\nConversions (SKAN click time)\nCPA (SKAN click time)\nCVR (SKAN click time)","x08ln0j7xthepopaenmvvgke",{"id":1274,"name":1275,"createdAt":1276,"updatedAt":1277,"publishedAt":1278,"metric":1279,"documentId":1280,"icon":33},672,"TikTok Ads Page Event","2024-02-22T11:42:38.917Z","2024-02-22T11:42:42.524Z","2024-02-22T11:42:42.511Z","Complete Payment ROAS\nComplete Payment\nComplete Payment Cost\nComplete Payment Rate (%)\nTotal Complete Payment Value\nPage Browse\nPage Browse Cost\nPage Browse Rate (%)\nValue per Page Browse\nTotal Page Browse Value\nButton Click\nButton Click Cost\nButton Click Rate (%)\nValue per Button Click\nTotal Button Click Value\nOnline Consultation\nOnline Consultation Cost\nOnline Consultation Rate (%)\nValue per Online Consultation\nTotal Online Consultation Value\nUser Registration\nUser Registration Cost\nUser Registration Rate (%)\nValue per User Registration\nTotal User Registration Value\nProduct Details Page Browse\nProduct Details Page Browse Cost\nProduct Details Page Browse Rate (%)\nValue per Product Details Page Browse\nTotal Product Details Page Browse Value\nAdd to Cart\nAdd to Cart Cost\nAdd to Cart Rate (%)\nValue per Add to Cart\nTotal Add to Cart Value\nPlace an Order\nPlace an Order Cost\nPlace an Order Rate (%)\nValue per Place an Order\nTotal Place an Order Value\nDetails Page Browse (Form)\nDetails Page Browse (Form) Cost\nDetails Page Browse (Form) Rate (%)\nValue per Details Page Browse (Form)\nTotal Details Page Browse (Form) Value\nButton Click (Form)\nButton Click (Form) Cost\nButton Click (Form) Rate (%)\nValue per Button Click (Form)\nTotal Button Click (Form) Value\nForm Submission\nForm Submission Cost\nForm Submission Rate (%)\nValue per Form Submission\nTotal Form Submission Value\nDetails Page Browse (Consultation)\nDetails Page Browse (Consultation) Cost\nDetails Page Browse (Consultation) Rate (%)\nValue per Details Page Browse (Consultation)\nTotal Details Page Browse (Consultation) Value\nButton Click (Consultation)\nButton Click (Consultation) Cost\nButton Click (Consultation) Rate (%)\nValue per Button Click (Consultation)\nTotal Button Click (Consultation) Value\nConsultation\nConsultation Cost\nConsultation Rate (%)\nValue per Consultation\nTotal Consultation Value\nDetails Page Browse (App Download)\nDetails Page Browse (App Download) Cost\nDetails Page Browse (App Download) Rate (%)\nValue per Details Page Browse (App Download)\nTotal Details Page Browse (App Download) Value\nButton Click (App Download)\nButton Click (App Download) Cost\nButton Click (App Download) Rate (%)\nValue per Button Click (App Download)\nTotal Button Click (App Download) Value\nDownload Button Click\nDownload Button Click Cost\nDownload Button Click Rate (%)\nValue per Download Button Click\nTotal Download Button Click Value\nInitiate Checkout\nInitiate Checkout Cost\nInitiate Checkout Rate (%)\nValue per Initiate Checkout\nTotal Initiate Checkout Value\nAdd Billing\nAdd Billing Cost\nAdd Billing Rate (%)\nValue per Add Billing\nTotal Add Billing Value\nSearch\nSearch Cost\nSearch Rate (%)\nValue per Search\nTotal Search Value\nTotal Page View\nCost per Page View\nPage View Rate (%)\nValue per Page View\nTotal Page View Value\nTotal Landing Page View\nCost per Landing Page View\nLanding Page View Rate\nTotal Custom Page Event\nCost per Custom Page Event\nCustom Page Event Rate (%)\nValue per Custom Page Event\nTotal Custom Page Event Value","ks1n4reirptnn4biqm07a1sw",{"id":1282,"name":1283,"createdAt":1284,"updatedAt":1285,"publishedAt":1286,"metric":1287,"documentId":1288,"icon":33},677,"TikTok Ads Onsite Event","2024-02-22T12:13:55.816Z","2024-02-22T12:14:02.311Z","2024-02-22T12:14:02.301Z","Cost per Call-To-Action Button Clicks (Onsite)\nCost per Page Views (Onsite)\nCost per Product Clicks (Onsite)\nCost per Add Billing (Onsite)\nCost per Add To Wishlist (Onsite)\nCost per App Store Click (Onsite)\nCost per Form Submission (Onsite)\nCost per Initiate Checkout (Onsite)\nCost per Add to Cart (Onsite)\nCost per Product Details Page View (Onsite)\nCost per Complete Payment (Onsite)\nCall-to-Action Button Clicks (Instant Experience)\nCall-to-Action Button Clicks Rate (Onsite) (%)\nPage Views (Onsite)\nPage Views Rate (Onsite) (%)\nProduct Clicks (Instant Experience)\nProduct Clicks Rate (Onsite) (%)\nTotal Add Billing (Onsite)\nAdd Billing Rate (Onsite) (%)\nTotal Add To Wishlist (Onsite)\nAdd To Wishlist Rate (Onsite) (%)\nTotal App Store Click (Onsite)\nApp Store Click Rate (Onsite) (%)\nTotal Form Submission (Onsite)\nForm Submission Rate (Onsite) (%)\nTotal Initiate Checkout (Onsite)\nInitiate Checkout Rate (Onsite) (%)\nTotal Add to Cart (Onsite)\nAdd to Cart Rate (Onsite) (%)\nTotal Product Details Page View (Onsite)\nProduct Details Page View Rate (Onsite) (%)\nTotal Complete Payment (Onsite)\nComplete Payment Rate (Onsite) (%)\nComplete Payment ROAS (Onsite)\nTotal Add Billing Value (Onsite)\nTotal Add To Wishlist Value (Onsite)\nTotal Form Submission Value (Onsite)\nTotal Initiate Checkout Value (Onsite)\nTotal Add to Cart Value (Onsite)\nTotal Product Details Page View Value (Onsite)\nTotal Complete Payment Value (Onsite)\nValue per Add Billing (Onsite)\nValue per Add To Wishlist (Onsite)\nValue per Form Submission (Onsite)\nValue per Initiate Checkout (Onsite)\nValue per Add to Cart (Onsite)\nValue per Product Details Page View (Onsite)\nValue per Complete Payment (Onsite)","s71jk2s1yf1txmae0ca2xwvr",{"id":222,"title":1290,"createdAt":1291,"updatedAt":1292,"publishedAt":1293,"new":17,"beta":17,"coming_soon":17,"documentId":1294,"link":1295,"icon":1298,"integration_metrics":1308},"Pinterest","2023-01-12T12:47:45.370Z","2026-06-08T09:48:05.566Z","2023-01-12T12:47:46.382Z","oqpje1kjo8661pylgac0s7ya",{"id":1296,"label":1290,"url":1297,"subtext":33,"style":33,"element_id":33,"color":33,"icon":33,"width":33},1248,"/integrations/pinterest-organic",{"id":1299,"name":1300,"alternativeText":1301,"caption":33,"width":721,"height":721,"formats":33,"hash":1302,"ext":366,"mime":367,"size":1303,"url":1304,"previewUrl":33,"provider":370,"provider_metadata":33,"createdAt":1305,"updatedAt":1306,"documentId":1307,"publishedAt":373,"focalPoint":33},1045,"pinterest.svg","Pinterest icon","pinterest_7a8aa9537c",1.52,"https://s3.us-east-2.amazonaws.com/whatagraph.com/pinterest_7a8aa9537c.svg","2023-01-11T12:48:33.248Z","2023-12-19T19:41:02.445Z","ceyo0dvvj1a9rg4zen3z971j",[1309,1317,1325,1333,1341,1349],{"id":1310,"name":1311,"createdAt":1312,"updatedAt":1313,"publishedAt":1314,"metric":1315,"documentId":1316,"icon":33},639,"Pins","2023-12-04T11:50:48.661Z","2023-12-04T11:50:52.900Z","2023-12-04T11:50:52.872Z","Impressions\nSave\nSave rate\nPin click\nUser Follows\nClick-through\nProfile Visits","lhm0vijo7gidwuqo8toz26ew",{"id":1318,"name":1319,"createdAt":1320,"updatedAt":1321,"publishedAt":1322,"metric":1323,"documentId":1324,"icon":33},640,"Pinterest Boards","2023-12-04T11:51:32.577Z","2023-12-04T11:52:01.263Z","2023-12-04T11:52:01.249Z","Collaborators\nFollowers\nPins","eoracnqo7r815ds6lv82jh26",{"id":1326,"name":1327,"createdAt":1328,"updatedAt":1329,"publishedAt":1330,"metric":1331,"documentId":1332,"icon":33},636,"Pinterest Performance","2023-12-04T11:42:38.990Z","2023-12-04T11:42:43.130Z","2023-12-04T11:42:43.120Z","Impressions\nEngagement\nEngagement rate\nSave\nSave rate\nPin click\nPin click rate\nOutbound click\nOutbound click rate\nVideo quartile 95% views\nVideo 10 sec. views\nVideo average watch time\nVideo views\nNumber of video starts\nVideo watch time (minutes)\nClick-through\nClick-through Rate","a3kkutqwnwnre9j3r1mfn8xj",{"id":1334,"name":1335,"createdAt":1336,"updatedAt":1337,"publishedAt":1338,"metric":1339,"documentId":1340,"icon":33},635,"Pinterest Profile lifetime","2023-12-04T11:38:33.771Z","2023-12-04T11:48:46.026Z","2023-12-04T11:48:45.989Z","Followers\nFollowing\nPins\nBoards\nMonthly Views","ksrpwl0lxjd893v9s39oikb1",{"id":1342,"name":1343,"createdAt":1344,"updatedAt":1345,"publishedAt":1346,"metric":1347,"documentId":1348,"icon":33},637,"Pinterest Top Pins","2023-12-04T11:45:26.366Z","2023-12-04T11:45:38.195Z","2023-12-04T11:45:38.188Z","Impressions\nEngagement\nEngagement rate\nSave\nSave rate\nPin click\nPin click rate\nOutbound click\nOutbound click rate\nVideo quartile 95% views\nVideo 10 sec. views\nVideo average watch time\nVideo views\nNumber of video starts\nVideo watch time (minutes)\nClick-through Rate","bioo36wbp8vv5asd1gpzrg72",{"id":1350,"name":1351,"createdAt":1352,"updatedAt":1353,"publishedAt":1354,"metric":1355,"documentId":1356,"icon":33},638,"Pinterest Top Video Pins","2023-12-04T11:48:30.755Z","2024-03-07T16:38:59.321Z","2023-12-04T11:48:35.367Z","Impressions\nSave\nVideo quartile 95% views\nVideo 10 sec. views\nVideo average watch time\nVideo views\nNumber of video starts\nVideo watch time (minutes)\nClick-through","dondqf8ps5tt3eqjo2glh8sg",{"id":1358,"title":1359,"createdAt":1360,"updatedAt":1361,"publishedAt":1362,"new":17,"beta":17,"coming_soon":17,"documentId":1363,"link":1364,"icon":1367,"integration_metrics":1377},49,"Pinterest Ads","2023-01-12T12:48:06.012Z","2026-06-08T09:48:34.574Z","2023-01-12T12:48:07.142Z","f3ymslmq8l6am54z37x8stk6",{"id":1365,"label":33,"url":1366,"subtext":33,"style":33,"element_id":33,"color":33,"icon":33,"width":33},1252,"/integrations/pinterest-ads",{"id":1368,"name":1369,"alternativeText":1370,"caption":33,"width":721,"height":721,"formats":33,"hash":1371,"ext":366,"mime":367,"size":1372,"url":1373,"previewUrl":33,"provider":370,"provider_metadata":33,"createdAt":1374,"updatedAt":1375,"documentId":1376,"publishedAt":373,"focalPoint":33},1050,"pinterest-ads.svg","Pinterest ads icon","pinterest_ads_0f6acbf1e5",7.04,"https://s3.us-east-2.amazonaws.com/whatagraph.com/pinterest_ads_0f6acbf1e5.svg","2023-01-11T12:48:33.281Z","2023-12-19T19:41:13.321Z","u689pi1wn5be538diitetzdc",[1378,1386,1394,1402,1410],{"id":1379,"name":1380,"createdAt":1381,"updatedAt":1382,"publishedAt":1383,"metric":1384,"documentId":1385,"icon":33},641,"Pinterest Ads Pin Promotions","2023-12-04T13:57:44.901Z","2023-12-04T15:12:05.456Z","2023-12-04T15:12:05.447Z","CPC (Cost per click)\nCPE\nCPM\nConversion quantity from search - clicks\nConversion quantity from search - engagements\nConversion quantity from search - views\nConversion quantity from unknown - clicks\nConversion quantity from unknown - engagements\nConversion quantity from unknown - views\nConversions\nCost per 2-second, 50% viewability video view\nCost per at least 95% completed video view\nCost per completed video view\nEarned Pin clicks\nEarned engagements\nEarned impressions\nEarned outbound clicks\nEarned saves\nFrequency\nGross pin clicks\nOutbound clicks\nPaid Pin clicks\nPaid engagements\nPaid impressions\nPaid outbound clicks\nPaid saves\nPin clicks\nReach\nSaves\nSearch desktop action -> desktop conversion\nSearch desktop action -> mobile conversion\nSearch desktop action -> tablet conversion\nSearch mobile action -> desktop conversion\nSearch mobile action -> mobile conversion\nSearch mobile action -> tablet conversion\nSearch tablet action -> desktop conversion\nSearch tablet action -> mobile conversion\nSearch tablet action -> tablet conversion\nSpend\nTotal 3-Second Video Views\nTotal conversion quantity\nTotal conversion value\nTotal save rate\nUnknown desktop action -> [device type] conversion\nUnknown mobile action -> [device type] conversion\nUnknown tablet action -> [device type] conversion\nTotal saves rate\nImpressions\nEngagements\nCTR (Click through rate)\nEngagement rate\n3-Second Video Views\nEarned 3-Second Video Views\nEarned average video play time\nEarned video played at X%\nEarned video starts\nEarned video views\nPaid average video play time\nPaid video played at X%\nPaid video starts\nPaid video views\nAdd to cart [device type] action -> [device type] conversion\nClick-through conversions (Add to cart)\nClick-through value (Add to cart)\nConversion quantity from add to cart - [conversion type]\nEngagement conversions (Add to cart)\nEngagement value (Add to cart)\nIn-app CPA (Add to cart)\nIn-app ROAS (Add to cart)\nIn-app click-through conversions (Add to cart)\nIn-app conversions (Add to cart)\nIn-app engagement conversions (Add to cart)\nIn-app engagement order value (Add to cart)\nIn-app order value (Add to cart)\nIn-app view-through conversions (Add to cart)\nIn-app view-through order value (Add to cart)\nView-through conversions (Add to cart)\nView-through value (Add to cart)\nWeb CPA (Add to cart)\nWeb ROAS (Add to cart)\nWeb click-through conversions (Add to cart)\nWeb click-through order value (Add to cart)\nWeb conversions (Add to cart)\nWeb engagement conversions (Add to cart)\nWeb engagement order value (Add to cart)\nWeb order value (Add to cart)\nWeb view-through conversions (Add to cart)\nWeb view-through order value (Add to cart)\nClick-through conversions (Unknown)\nClick-through value (Unknown)\nEngagement conversions (Unknown)\nEngagement value (Unknown)\nIn-app CPA (Unknown)\nIn-app ROAS (Unknown)\nIn-app click-through conversions (Unknown)\nIn-app click-through order value (Unknown)\nIn-app conversions (Unknown)\nIn-app engagement conversions (Unknown)\nIn-app engagement order value (Unknown)\nIn-app order value (Unknown)\nIn-app view-through conversions (Unknown)\nIn-app view-through order value (Unknown)\nOffline CPA (Unknown)\nOffline ROAS (Unknown)\nOffline click-through conversions (Unknown)\nOffline click-through order value (Unknown)\nOffline conversions (Unknown)\nOffline engagement conversions (Unknown)\nOffline engagement order value (Unknown)\nOffline order value (Unknown)\nOffline view-through conversions (Unknown)\nOffline view-through order value (Unknown)\nView-through conversions (Unknown)\nView-through value (Unknown)\nWeb CPA (Unknown)\nWeb ROAS (Unknown)\nWeb click-through conversions (Unknown)\nWeb click-through order value (Unknown)\nWeb conversions (Unknown)\nWeb engagement conversions (Unknown)\nWeb engagement order value (Unknown)\nWeb order value (Unknown)\nWeb view-through conversions (Unknown)\nWeb view-through order value (Unknown)\nClick-through conversions (Website search)\nClick-through value (Website search)\nEngagement conversions (Website search)\nEngagement value (Website search)\nIn-app CPA (Website search)\nIn-app ROAS (Website search)\nIn-app click-through conversions (Website search)\nIn-app click-through order value (Website search)\nIn-app conversions (Website search)\nIn-app engagement conversions (Website search)\nIn-app engagement order value (Website search)\nIn-app order value (Website search)\nIn-app view-through conversions (Website search)\nIn-app view-through order value (Website search)\nView-through conversions (Website search)\nView-through value (Website search)\nWeb CPA (Website search)\nWeb ROAS (Website search)\nWeb click-through conversions (Website search)\nWeb click-through order value (Website search)\nWeb conversions (Website search)\nWeb engagement conversions (Website search)\nWeb engagement order value (Website search)\nWeb order value (Website search)\nWeb view-through conversions (Website search)\nWeb view-through order value (Website search)","re80le1sawebaiu80fthb1gj",{"id":1387,"name":1388,"createdAt":1389,"updatedAt":1390,"publishedAt":1391,"metric":1392,"documentId":1393,"icon":33},642,"Pinterest Ads Pin Promotions (Targeting)","2023-12-04T15:12:50.765Z","2023-12-04T15:16:04.539Z","2023-12-04T15:16:04.526Z","Core metrics (56 metrics)\nVideo Engagement (18 metrics) \nAdd to cart (38 metrics)\nApp Install (28 metrics) \nCheck Out (53 metrics)\nCategory view (28 metrics)\nCustom (38 metrics)\nLead (38 metrics) \nPage visit (28 metrics) \nSignup (48 metrics) \nWatch Video (28 metrics) \nWebsite Search (26 metrics) \nAdditional (36 metrics)","k4i8ob2ycsbgel59sddd5b1l",{"id":1395,"name":1396,"createdAt":1397,"updatedAt":1398,"publishedAt":1399,"metric":1400,"documentId":1401,"icon":33},645,"Pinterest Ads Keywords","2023-12-04T15:26:25.630Z","2023-12-04T15:26:29.000Z","2023-12-04T15:26:28.992Z","Core (58 metrics)\nVideo engagement (18 metrics)\nAdd to cart (38 metrics) \nApp install (28 metrics)\nCheckout (53 metrics)\nCategory view (28 metrics) \nCustom (38 metrics)\nLead (38 metrics) \nPage visit (28 metrics)\nSignup (48 metrics) \nWatch video (28 metrics) \nWebsite search (26 metrics) \nAdditional (36 metrics)","vpmqjgj819pf8e5u6s4kzz0d",{"id":1403,"name":1404,"createdAt":1405,"updatedAt":1406,"publishedAt":1407,"metric":1408,"documentId":1409,"icon":33},643,"Pinterest Ads Ad Groups","2023-12-04T15:19:44.226Z","2023-12-04T15:19:47.601Z","2023-12-04T15:19:47.593Z","Core (58 metrics) \nVideo Engagement (18 metrics) \nAdd to cart (38 metrics) \nApp install (28 metrics) \nCheckout (53 metrics) \nCategory view (28 metrics)\nCustom (38 metrics) \nLead (38 metrics)\nPage visit (28 metrics) \nSignup (48 metrics) \nWatch video (28 metrics)\nWebsite search (26 metrics)\nAdditional (36 metrics)","wx2z8oeet9mvvygji62yxaay",{"id":1411,"name":1412,"createdAt":1413,"updatedAt":1414,"publishedAt":1415,"metric":1416,"documentId":1417,"icon":33},646,"Pinterest Ads Advertisers","2023-12-04T15:29:05.796Z","2023-12-04T15:29:09.125Z","2023-12-04T15:29:09.111Z","Same as in previous dimensions (465 metrics in total)","ph4ktcrirjm4170g802w9fwj",{"id":1419,"title":1420,"createdAt":1421,"updatedAt":1422,"publishedAt":1423,"new":17,"beta":17,"coming_soon":17,"documentId":1424,"link":1425,"icon":1428,"integration_metrics":1437},85,"Reddit","2024-11-06T14:11:00.119Z","2026-06-08T10:06:40.930Z","2025-01-09T15:29:17.904Z","m5tmdxv5qvr8hfbtv2xg68wc",{"id":1426,"label":1420,"url":1427,"subtext":33,"style":33,"element_id":33,"color":33,"icon":33,"width":33},1559,"/integrations/reddit",{"id":1429,"name":1430,"alternativeText":1431,"caption":33,"width":721,"height":721,"formats":33,"hash":1432,"ext":384,"mime":385,"size":723,"url":1433,"previewUrl":33,"provider":370,"provider_metadata":33,"createdAt":1434,"updatedAt":1435,"documentId":1436,"publishedAt":373,"focalPoint":33},13371,"Reddit.png","Reddit icon","Reddit_2888b98248","https://s3.us-east-2.amazonaws.com/whatagraph.com/Reddit_2888b98248.png","2024-11-06T14:10:37.716Z","2025-01-15T10:31:25.872Z","wteo9o44tg098ao7shm1f1c8",[1438,1446,1454],{"id":1439,"name":1440,"createdAt":1441,"updatedAt":1442,"publishedAt":1443,"metric":1444,"documentId":1445,"icon":33},929,"Reddit (Account)","2025-01-09T15:23:08.267Z","2025-01-09T15:23:43.254Z","2025-01-09T15:23:09.376Z","Total Karma\nComment karma\nLink karma\nCoins\nSubreddit Subscribers\nFriends\nAwarder Karma\nAwardee Karma\nInbox Count\nGold Earned","r0gwielg6obt5nkizbbyrs7p",{"id":1447,"name":1448,"createdAt":1449,"updatedAt":1450,"publishedAt":1451,"metric":1452,"documentId":1453,"icon":33},930,"Reddit (Subreddit)","2025-01-09T15:24:36.994Z","2025-01-09T15:24:37.954Z","2025-01-09T15:24:37.946Z","Subscribers\nActive Users\nActive Accounts\nHides comment scores (min)\nVideostream links count","rszrvkzmaurj1b67vv8csrvr",{"id":1455,"name":1456,"createdAt":1457,"updatedAt":1458,"publishedAt":1459,"metric":1460,"documentId":1461,"icon":33},931,"Reddit (Post)","2025-01-09T15:25:24.331Z","2025-01-09T15:25:32.649Z","2025-01-09T15:25:32.638Z","Upvotes\nComments\nGilded\nCrossposts\nSubreddit Subscribers\nReports\nScore\nViews\nDownvotes","fldclii5gp83c6i1rfcxuvpj",{"id":1463,"title":1464,"createdAt":1465,"updatedAt":1466,"publishedAt":1467,"new":17,"beta":17,"coming_soon":17,"documentId":1468,"link":1469,"icon":1472,"integration_metrics":1482},84,"Reddit Ads","2024-11-06T14:09:36.168Z","2026-06-08T10:06:11.149Z","2024-12-06T15:03:44.077Z","ykj8p86nhoyavphu7l5pvf50",{"id":1470,"label":1464,"url":1471,"subtext":33,"style":33,"element_id":33,"color":33,"icon":33,"width":33},1558,"/integrations/reddit-ads",{"id":1473,"name":1474,"alternativeText":1475,"caption":33,"width":721,"height":721,"formats":33,"hash":1476,"ext":384,"mime":385,"size":1477,"url":1478,"previewUrl":33,"provider":370,"provider_metadata":33,"createdAt":1479,"updatedAt":1480,"documentId":1481,"publishedAt":373,"focalPoint":33},13370,"Reddit_Ads.png","Reddit Ads icon","Reddit_Ads_68f1264209",1.94,"https://s3.us-east-2.amazonaws.com/whatagraph.com/Reddit_Ads_68f1264209.png","2024-11-06T14:09:02.645Z","2024-11-06T14:09:13.047Z","m3pxfbgll059zqjq152j549a",[1483,1491,1499,1507],{"id":1484,"name":1485,"createdAt":1486,"updatedAt":1487,"publishedAt":1488,"metric":1489,"documentId":1490,"icon":33},925,"Reddit Ads (Campaigns)","2024-12-06T15:06:04.269Z","2024-12-06T15:11:44.630Z","2024-12-06T15:06:05.331Z","Spend\nImpressions\nClicks\nReach\nSpend (micros)\neCPM\nCTR\nCPC\nPurchase Conversions (Clicks)\nAdd to Cart Conversions (Clicks)\nAdd to Wishlist Conversions (Clicks)\nLead Conversions (Clicks)\nSign Up Conversions (Clicks)\nSearch Conversions (Clicks)\nView Content Conversions (Clicks)\nPage Visit Conversions (Clicks)\nPurchase Conversions (Views)\nAdd to Cart Conversions (Views)\nAdd to Wishlist Conversions (Views)\nLead Conversions (Views)\nSign Up Conversions (Views)\nSearch Conversions (Views)\nPage Visit Conversions (Views)","ju9quebbl609yg9lwkhre5mj",{"id":1492,"name":1493,"createdAt":1494,"updatedAt":1495,"publishedAt":1496,"metric":1497,"documentId":1498,"icon":33},926,"Reddit Ads (Ad Accounts)","2024-12-06T15:06:58.786Z","2024-12-06T15:14:42.265Z","2024-12-06T15:06:59.778Z","Spend\nImpressions\nClicks\nReach\nSpend (micros)\neCPM\nCTR\nCPC","n78zh1t5hfipf1xw9u8tou7u",{"id":1500,"name":1501,"createdAt":1502,"updatedAt":1503,"publishedAt":1504,"metric":1505,"documentId":1506,"icon":33},927,"Reddit Ads (Ad Groups)","2024-12-06T15:07:47.781Z","2024-12-06T15:12:03.365Z","2024-12-06T15:07:49.080Z","Spend\nClicks\nReach\nSpend (micros)\neCPM\nCTR\nCPC\nImpressions\nPurchase Conversions (Clicks)\nAdd to Cart Conversions (Clicks)\nAdd to Wishlist Conversions (Clicks)\nLead Conversions (Clicks)\nSign Up Conversions (Clicks)\nSearch Conversions (Clicks)\nView Content Conversions (Clicks)\nPage Visit Conversions (Clicks)\nAdd to Cart Conversions (Views)\nAdd to Wishlist Conversions (Views)\nLead Conversions (Views)\nSign Up Conversions (Views)\nSearch Conversions (Views)\nPage Visit Conversions (Views)\nPurchase Conversions (Views)\nPurchase eCPA\nAdd to Cart eCPA\nAdd to Wishlist eCPA\nLead eCPA\nSign Up eCPA\nSearch eCPA\nView Content eCPA\nPage Visit eCPA","zsu0cl9p67c2uydpc9doxxoy",{"id":1508,"name":1509,"createdAt":1510,"updatedAt":1511,"publishedAt":1512,"metric":1513,"documentId":1514,"icon":33},928,"Reddit Ads (Ads)","2024-12-06T15:08:58.401Z","2024-12-06T15:13:22.993Z","2024-12-06T15:08:59.502Z","Add to Cart Average Value\nPurchase Average Value\nAdd to Wishlist Average Value\nLead Average Value\nSpend\nReach\nSpend (micros)\neCPM\nCTR\nCPC\nImpressions\nClicks\nPurchase Conversions (Clicks)\nAdd to Cart Conversions (Clicks)\nAdd to Wishlist Conversions (Clicks)\nLead Conversions (Clicks)\nSign Up Conversions (Clicks)\nSearch Conversions (Clicks)\nView Content Conversions (Clicks)\nPage Visit Conversions (Clicks)\nPurchase Conversions (Views)\nAdd to Cart Conversions (Views)\nAdd to Wishlist Conversions (Views)\nLead Conversions (Views)\nSign Up Conversions (Views)\nSearch Conversions (Views)\nPage Visit Conversions (Views)\nPurchase eCPA\nAdd to Cart eCPA\nAdd to Wishlist eCPA\nLead eCPA\nSign Up eCPA\nSearch eCPA\nPage Visit eCPA\nView Content eCPA\nPurchase Total Items\nAdd to Cart Total Items\nAdd to Wishlist Total Items\nPurchase Total Value\nAdd to Cart Total Value\nAdd to Wishlist Total Value\nLead Total Value\nSign Up Total Value\nVideo Viewable Impressions\nVideo Fully Viewable Impressions\nVideo Plays With Sound\nVideo Plays Expanded\nVideo Watched 25%\nVideo Watched 50%\nVideo Watched 75%\nVideo Watched 95%\nVideo Watched 100%\nVideo Watched 3 Seconds\nVideo Watched 5 Seconds\nVideo Watched 10 Seconds\nCost Per View\nVideo Completion Rate","hhlfp3clywfoyh6bwu5mcv85",{"id":218,"title":1516,"createdAt":1517,"updatedAt":1518,"publishedAt":1519,"new":17,"beta":17,"coming_soon":17,"documentId":1520,"link":1521,"icon":1525,"integration_metrics":1535},"Snapchat Ads","2023-01-12T12:47:08.728Z","2026-06-08T09:47:21.498Z","2023-01-12T12:47:09.817Z","kl56c63u0a0rhpo1hr7lh3lv",{"id":1522,"label":1523,"url":1524,"subtext":33,"style":33,"element_id":33,"color":33,"icon":33,"width":33},242,"snapchat ads","/integrations/snapchat-ads",{"id":1526,"name":1527,"alternativeText":1528,"caption":33,"width":721,"height":721,"formats":33,"hash":1529,"ext":366,"mime":367,"size":1530,"url":1531,"previewUrl":33,"provider":370,"provider_metadata":33,"createdAt":1532,"updatedAt":1533,"documentId":1534,"publishedAt":373,"focalPoint":33},984,"snapchat.svg","Snapchat icon","snapchat_16f025e73d",8.85,"https://s3.us-east-2.amazonaws.com/whatagraph.com/snapchat_16f025e73d.svg","2023-01-11T12:48:31.244Z","2023-12-19T19:40:46.488Z","covdirb8npl228swt5fihwjg",[1536,1544,1551,1558],{"id":1537,"name":1538,"createdAt":1539,"updatedAt":1540,"publishedAt":1541,"metric":1542,"documentId":1543,"icon":33},777,"Snapchat Ads Account","2024-04-01T13:11:37.584Z","2024-05-13T10:26:16.479Z","2024-04-01T13:11:38.548Z","Spend\nImpressions\nSwipes\nView time\nScreen time\nVideo views to 25%\nVideo views to 50%\nVideo views to 75%\nVideo views completed\nVideo view impressions\nUnique impressions\nShares\nSaves\nAndroid installs\nAttachment frequency\nAverage attachment view time\nLong form video views to 25%\nLong form video views to 50%\nLong form video views to 75%\nTotal Attachment View Time\nUnique attachment impressions\nLong Form Video Views to completion\nLong Form Video Attachment Views\nAverage Top Snap view time\nAverage impressions per user\niOS installs\nSwipe up percent\nTotal app installs\nVideo views time based\nView views 15sec\nStory opens\nStory completes\nPosition impressions\nPosition uniques\nPosition frequency\nPosition screen time\nPosition swipe up percent\nAverage view time story position\nPaid impressions\nEarned impressions\nTotal impressions\nNative Leads\nAttachment impressions\nAverage Top Snap Screen view time\nPlay Time\nTotal Reach\nEarned Reach\nConversion purchases\nConversion purchases from APP\nConversion purchases from WEB\nConversion value\nConversion value from APP\nConversion value from WEB\nConversion save\nConversion start checkout\nConversion add cart\nConversion view content\nConversion add billing\nConversion sign ups\nConversion searches\nConversion level completes\nConversion app opens\nConversion page views\nConversion subscribes\nConversion ad clicks\nConversion ad views\nConversion complete tutorials\nConversion invite\nConversion logins\nConversion shares\nConversion reserve\nConversion achievement unlocks\nConversion add to wishlist\nConversion spend credits\nConversion rate\nConversion start trials\nConversion list views\nConversion visits\nConversion event 1\nConversion event 2\nConversion event 3\nConversion event 4\nConversion event 5","tn7x1cej61dwp91x6vbx3hmp",{"id":1545,"name":1546,"createdAt":1547,"updatedAt":1548,"publishedAt":1549,"metric":1542,"documentId":1550,"icon":33},779,"Snapchat Ads Ad","2024-04-01T13:12:49.368Z","2024-04-01T13:12:50.306Z","2024-04-01T13:12:50.260Z","h3jeeufx9dlcso1dc89pwavi",{"id":1552,"name":1553,"createdAt":1554,"updatedAt":1555,"publishedAt":1556,"metric":1542,"documentId":1557,"icon":33},780,"Snapchat Ads Ad Squad","2024-04-01T13:13:20.774Z","2024-04-01T13:13:21.706Z","2024-04-01T13:13:21.661Z","ok96unxwmtr44yq53lo2ku0c",{"id":1559,"name":1560,"createdAt":1561,"updatedAt":1562,"publishedAt":1563,"metric":1542,"documentId":1564,"icon":33},778,"Snapchat Ads Campaign","2024-04-01T13:12:12.131Z","2024-04-01T13:12:18.333Z","2024-04-01T13:12:18.317Z","ckl84k5y0qkkj3zntfk8a47f","sections.sources",{"id":76,"title":1567,"disable_top_margin":33,"disable_bottom_margin":33,"hide_stars":33,"subtext":33,"type":33,"cta":33,"reviews":1568,"cta_collection":1667,"__component":1677},"Why Marketers Love Reporting on Whatagraph",[1569,1598,1621,1643],{"id":1570,"comment":1571,"reviewed_by":33,"author":1572,"author_link":33,"createdAt":1573,"updatedAt":1574,"publishedAt":1575,"author_role":1576,"stat_value":1577,"stat_label":1578,"stat_link":1579,"documentId":1580,"author_image":1581,"cta":33},92,"Whatagraph's AI is saving so much time and energy for our marketing specialists. We now have more time to focus on strategic things that help both our agency and our clients grow.","Lars Maat","2025-09-25T16:35:39.433Z","2026-06-02T09:53:01.778Z","2025-09-25T16:36:15.147Z","Co-Founder @ Maatwerk Online","100","hours saved per month ","https://whatagraph.com/case-studies/maatwerk-online","y0hb4q7mnpebconrjo91ehs2",{"id":1582,"name":1583,"alternativeText":1584,"caption":33,"width":1585,"height":1585,"formats":1586,"hash":1592,"ext":384,"mime":385,"size":1593,"url":1594,"previewUrl":33,"provider":370,"provider_metadata":33,"createdAt":1595,"updatedAt":1596,"documentId":1597,"publishedAt":373,"focalPoint":33},15102,"Lars.png","\"Lars - Headshot of a smiling man with fair hair against a teal background.\"",312,{"thumbnail":1587},{"ext":384,"url":1588,"hash":1589,"mime":385,"name":1590,"path":33,"size":1591,"width":618,"height":618},"https://s3.us-east-2.amazonaws.com/whatagraph.com/thumbnail_Lars_d8b903a190.png","thumbnail_Lars_d8b903a190","thumbnail_Lars.png",48.09,"Lars_d8b903a190",114.52,"https://s3.us-east-2.amazonaws.com/whatagraph.com/Lars_d8b903a190.png","2025-07-09T12:30:04.259Z","2025-09-08T12:48:17.838Z","ugiiqw70uxxx68jofpwwg6bq",{"id":1599,"comment":1600,"reviewed_by":33,"author":1601,"author_link":33,"createdAt":1602,"updatedAt":1603,"publishedAt":1604,"author_role":1605,"stat_value":1606,"stat_label":1578,"stat_link":1607,"documentId":1608,"author_image":1609,"cta":33},90,"Whatagraph took us to the next level with our clients and within our team. Our relationships with clients have been amazing, and we’ve even been able to retain them longer. ","Kim Strickland","2025-09-08T12:54:18.601Z","2026-06-02T09:54:17.507Z","2025-09-08T13:03:09.830Z","Digital Marketing Specialist @ Peak Seven","63","https://whatagraph.com/case-studies/peak-seven","h89ciejkdumzswa4etfji6yu",{"id":1610,"name":1611,"alternativeText":1612,"caption":33,"width":1613,"height":1614,"formats":33,"hash":1615,"ext":384,"mime":385,"size":1616,"url":1617,"previewUrl":33,"provider":370,"provider_metadata":33,"createdAt":1618,"updatedAt":1619,"documentId":1620,"publishedAt":373,"focalPoint":33},15400,"Kim Strickland.png","Kim Strickland - Headshot of a person with short, curly hair wearing a red shirt.",101,102,"Kim_Strickland_097352cb81",18.72,"https://s3.us-east-2.amazonaws.com/whatagraph.com/Kim_Strickland_097352cb81.png","2025-09-08T13:01:09.693Z","2025-09-08T13:03:00.128Z","h3k5x6pzh1h9kgj5t16n7sdb",{"id":1622,"comment":1623,"reviewed_by":33,"author":1624,"author_link":33,"createdAt":1625,"updatedAt":1626,"publishedAt":1627,"author_role":1628,"stat_value":1629,"stat_label":1630,"stat_link":1631,"documentId":1632,"author_image":1633,"cta":33},91,"Whatagraph is easy to use, visually attractive, and much smoother compared to tools like Looker Studio.","Stef Oosterik","2025-09-08T12:56:18.270Z","2026-06-02T09:53:54.139Z","2025-09-08T12:56:23.170Z","Quality Manager @ Dtch. Digitals","50%","decreased in client churn","https://whatagraph.com/case-studies/dtch-digitals","pto50m4idn06nw5lr7ylz2t7",{"id":1634,"name":1635,"alternativeText":1636,"caption":33,"width":1614,"height":1613,"formats":33,"hash":1637,"ext":384,"mime":385,"size":1638,"url":1639,"previewUrl":33,"provider":370,"provider_metadata":33,"createdAt":1640,"updatedAt":1641,"documentId":1642,"publishedAt":373,"focalPoint":33},15401,"Stef Oosterik.png","Here's the alt text for the image:\n\nStef Oosterik - Headshot of a smiling man wearing a dark blue shirt.\n","Stef_Oosterik_25e29cb63b",20.26,"https://s3.us-east-2.amazonaws.com/whatagraph.com/Stef_Oosterik_25e29cb63b.png","2025-09-08T13:09:33.214Z","2025-09-08T13:27:11.989Z","n81g5g1ww2litc2zux0apbgb",{"id":1644,"comment":1645,"reviewed_by":1646,"author":1647,"author_link":33,"createdAt":1648,"updatedAt":1649,"publishedAt":1650,"author_role":1651,"stat_value":1652,"stat_label":1653,"stat_link":1654,"documentId":1655,"author_image":1656,"cta":33},96,"Whatagraph has become an essential partner for scaling our reporting, and my teams love it because it saves so much time. We’d recommend it to any team looking to automate data reporting and use AI for insights."," ","Danielle Roberts","2025-11-03T14:10:42.650Z","2026-06-02T14:50:31.141Z","2025-11-03T14:10:52.025Z","Director of Implementation & Support @ Rentable","5000","data sources streamlined","https://whatagraph.com/case-studies/rentable","nky1rs41ijx7wwq0y4cddk1g",{"id":1657,"name":1658,"alternativeText":1659,"caption":1647,"width":586,"height":1660,"formats":33,"hash":1661,"ext":384,"mime":385,"size":1662,"url":1663,"previewUrl":33,"provider":370,"provider_metadata":33,"createdAt":1664,"updatedAt":1665,"documentId":1666,"publishedAt":373,"focalPoint":33},15642,"Danielle Roberts.png","Here's the alt text for the image:\n\nDanielle Roberts - Smiling woman with glasses, wearing a maroon blazer, against a green foliage background.\n",129,"Danielle_Roberts_b5b618e6a1",36.56,"https://s3.us-east-2.amazonaws.com/whatagraph.com/Danielle_Roberts_b5b618e6a1.png","2025-10-14T09:10:25.220Z","2025-10-14T09:10:26.849Z","lcx7y9wapn66acc4w95st3m0",{"id":19,"Name":469,"createdAt":1668,"updatedAt":1669,"publishedAt":1670,"documentId":1671,"cta":1672},"2025-11-03T14:24:37.917Z","2025-11-03T14:24:46.885Z","2025-11-03T14:24:41.418Z","zh7p1564tsedtmsbywox7rs8",[1673],{"id":1674,"label":1675,"url":1676,"subtext":33,"style":636,"element_id":33,"color":33,"icon":33,"width":33},1725,"Read success stories","https://whatagraph.com/case-studies","sections.reviews-slider",{"id":1679,"description":1680,"title":33,"items":1681,"__component":1718},175,"Have more questions? We answered them here. ",[1682,1686,1690,1694,1698,1702,1706,1710,1714],{"id":1683,"question":1684,"answer":1685},1689,"What is a social media report template?","\u003Cp>A social media report template is a pre-built layout that helps you track, organize, and present key performance data from your social channels—without starting from scratch every time.\u003C/p>\u003Cp> \u003C/p>\u003Cp>Instead of pulling numbers manually from Instagram Insights, Facebook Ads Manager, LinkedIn Analytics, and TikTok dashboards, a social media analytics report template brings it all into one clean, visual format.\u003C/p>\u003Cp> \u003C/p>\u003Cp>It gives you a consistent way to show what’s working, where to improve, and how your social marketing strategy is driving results.\u003C/p>\u003Cp> \u003C/p>\u003Cp>If you’re reporting on social media performance regularly (and let’s be honest—you probably are), a \u003Ca href=\"https://whatagraph.com/blog/articles/best-social-media-analytics-tools\">social media analytics\u003C/a> report template saves hours each week. \u003C/p>\u003Cp> \u003C/p>\u003Cp>It standardizes your process, keeps reports client-friendly, and helps you move past vanity metrics to show real impact.\u003C/p>",{"id":1687,"question":1688,"answer":1689},506,"What are the best social media reporting tools?","\u003Cp>If you’re looking for the best \u003Ca href=\"https://whatagraph.com/social-media-report-tool\">social media reporting tools\u003C/a> in 2025, here are the top 3 platforms that stand out for their features, ease of use, and ability to turn raw data into actionable insights:\u003C/p>\u003Cp> \u003C/p>\u003Cp>\u003Cstrong>1. Whatagraph – Best all-in-one social media reporting and analytics platform\u003C/strong>\u003C/p>\u003Cp> \u003C/p>\u003Cp>Whatagraph is the go-to solution for agencies and in-house marketers who need to automate, scale, and streamline social media reporting.\u003C/p>\u003Cp> \u003C/p>\u003Cp>Unlike other tools, it offers fully customizable templates, real-time data monitoring, and social media insights report templates—all in one place.\u003C/p>\u003Cp> \u003C/p>\u003Cp>What makes Whatagraph stand out:\u003C/p>\u003Cul>\u003Cli>50+ native integrations with social, PPC, SEO, and web analytics platforms\u003C/li>\u003Cli>Automated data pulling, visualizations, and cross-channel blending\u003C/li>\u003Cli>Pre-built social media management report templates for organic, paid, or combined campaigns\u003C/li>\u003Cli>AI-generated performance summaries and chatbot Q&A\u003C/li>\u003Cli>Real-time internal dashboards to monitor KPIs before reports go out\u003C/li>\u003Cli>White-labeling, custom branding, and bulk-editing across clients\u003C/li>\u003C/ul>\u003Cp> \u003C/p>\u003Cp>Whether you're building a social media monthly report or tracking KPIs in real time, Whatagraph helps you save hours and deliver insights that drive action.\u003C/p>\u003Cp> \u003C/p>\u003Cp>\u003Cstrong>2. Metrics Watch – Best for automated email-based social reports\u003C/strong>\u003C/p>\u003Cp> \u003C/p>\u003Cp>Metrics Watch is a strong option if you need to send digestible social media updates directly to clients’ inboxes. It offers drag-and-drop report building, white-label customization, and simple integrations.\u003C/p>\u003Cp> \u003C/p>\u003Cp>Unlike live dashboards, Metrics Watch focuses on clean email delivery—placing your KPIs inside the email body so clients can view them without clicking through to another tool.\u003C/p>\u003Cp> \u003C/p>\u003Cp>\u003Cstrong>3. Keyhole – Best for social listening and influencer analytics\u003C/strong>\u003C/p>\u003Cp> \u003C/p>\u003Cp>Keyhole combines social media performance tracking with listening, hashtag analytics, and influencer discovery. It’s a solid pick for brands and marketers who want to understand not just what happened, but \u003Ci>why\u003C/i>—especially in the context of audience sentiment and competitive analysis.\u003C/p>\u003Cp> \u003C/p>\u003Cp>It also includes campaign tracking and custom dashboards, but lacks the full cross-channel or paid performance reporting depth of Whatagraph.\u003C/p>\u003Cp> \u003C/p>\u003Cp>For a complete breakdown of more tools (12 in total!) and how they compare, check out our guide on \u003Ca href=\"https://whatagraph.com/blog/articles/best-social-media-analytics-tools\">best social media analytics tools\u003C/a>. \u003Cbr> \u003C/p>",{"id":1691,"question":1692,"answer":1693},1630,"How do you create an effective social media campaign report template for your business?","\u003Cp>An effective social media report template doesn't just display data - it tells a clear story about what's working, what isn't, and what to do next.\u003C/p>\u003Cp> \u003C/p>\u003Cp>Here's how to build one that actually drives decisions:\u003C/p>\u003Cp> \u003C/p>\u003Cp>\u003Cstrong>1. Start with the goal, not the metrics\u003C/strong>\u003C/p>\u003Cp> \u003C/p>\u003Cp>Before adding a single chart, ask: what does this audience need to walk away knowing? For example:\u003C/p>\u003Cp> \u003C/p>\u003Cp>a) \u003Cstrong>Clients\u003C/strong> want to see ROI.  \u003C/p>\u003Cp> \u003C/p>\u003Cp>b) \u003Cstrong>A CMO \u003C/strong>wants strategic progress. \u003C/p>\u003Cp> \u003C/p>\u003Cp>c)\u003Cstrong> An account manager\u003C/strong> wants to spot what to fix. \u003C/p>\u003Cp> \u003C/p>\u003Cp>Build the template around that answer, not around what data happens to be available.\u003C/p>\u003Cp> \u003C/p>\u003Cp>\u003Cstrong>2. Structure it from big picture to detail\u003C/strong>\u003C/p>\u003Cp> \u003C/p>\u003Cp>Organize your layout in a logical flow:\u003C/p>\u003Cp> \u003C/p>\u003Cul>\u003Cli>Cover page (reporting period, channel icons, brand logo)\u003C/li>\u003Cli>Executive summary (wins, dips, key takeaways)\u003C/li>\u003Cli>Cross-channel campaign performance overview\u003C/li>\u003Cli>Platform-by-platform breakdown (Instagram, Facebook, YouTube, etc.)\u003C/li>\u003Cli>Content performance (top posts, formats, engagement)\u003C/li>\u003Cli>Paid social results (if applicable)\u003C/li>\u003Cli>Next steps and recommendations\u003C/li>\u003C/ul>\u003Cp> \u003C/p>\u003Cp>\u003Cstrong>3. Keep only the metrics that matter\u003C/strong>\u003C/p>\u003Cp> \u003C/p>\u003Cp>Resist the urge to include everything. Pick KPIs that map to real business goals - reach, engagement rate, conversions, ROAS - and cut the vanity metrics that look impressive but don't inform decisions.\u003C/p>\u003Cp> \u003C/p>\u003Cp>\u003Cstrong>4. Add written context\u003C/strong>\u003C/p>\u003Cp> \u003C/p>\u003Cp>Charts don't explain themselves. Include short summaries that answer: why did this happen, and what should we do about it? \u003C/p>\u003Cp> \u003C/p>\u003Cp>With\u003Ca href=\"https://whatagraph.com/whatagraph-iq\"> \u003Cu>Whatagraph IQ\u003C/u>\u003C/a>, you can generate these summaries automatically based on your actual report data - then edit them for tone before sharing.\u003C/p>\u003Cp> \u003C/p>\u003Cp>\u003Cstrong>5. Brand it for the client\u003C/strong>\u003C/p>\u003Cp> \u003C/p>\u003Cp>A template that looks generic won't build trust. Add the client's logo, match their brand colors, and use their language for KPI labels. \u003C/p>\u003Cp> \u003C/p>\u003Cp>With IQ Themes, you upload a logo or brand image and Whatagraph applies the fonts, colors, and icons automatically.\u003C/p>\u003Cp> \u003C/p>\u003Cp>\u003Cstrong>6. Make it reusable\u003C/strong>\u003C/p>\u003Cp> \u003C/p>\u003Cp>Save your report and dashboard templates and link them across clients. When you update the master version, every connected report updates too - no manual rework.\u003C/p>",{"id":1695,"question":1696,"answer":1697},507,"How often should you create a social media report?","\u003Cp>The frequency of your social media reporting should align with your target audience, goals, and how often your data changes. \u003C/p>\u003Cp> \u003C/p>\u003Cp>There’s no one-size-fits-all answer, but here’s a breakdown based on common use cases:\u003C/p>\u003Cp> \u003C/p>\u003Cp>\u003Cstrong>Weekly social media report templates\u003C/strong> are ideal for internal use—especially if you're running fast-moving paid campaigns or high-volume organic content. These reports help social media managers catch trends early, optimize ads on the fly, and adjust content strategy mid-week. \u003C/p>\u003Cp> \u003C/p>\u003Cp>They’re usually short, focused, and often visualized in a social media insights report template for daily or weekly tracking.\u003C/p>\u003Cp> \u003C/p>\u003Cp>\u003Cstrong>Monthly social media report templates\u003C/strong> are the industry standard for most in-house teams and agencies. A well-built report helps you spot medium-term trends, compare channel performance, and deliver clear insights to clients or execs. \u003C/p>\u003Cp> \u003C/p>\u003Cp>These reports typically include KPIs, top-performing content, ad spend breakdowns, and a written summary of wins and next steps.\u003C/p>\u003Cp> \u003C/p>\u003Cp>\u003Cstrong>Quarterly social media report templates\u003C/strong> are best suited for strategic reviews, leadership teams, or campaigns with longer lifecycles.\u003C/p>\u003Cp> \u003C/p>\u003Cp>A social media quarterly report template gives stakeholders a broader view of growth, budget performance, and long-term content trends. It's where you zoom out and connect performance to business goals.\u003C/p>\u003Cp> \u003C/p>\u003Cp>\u003Cstrong>Pro tip:\u003C/strong>\u003C/p>\u003Cp> \u003C/p>\u003Cp>Use Whatagraph to schedule and automate all three—so you can deliver weekly performance snapshots internally, monthly client reports, and quarterly strategic overviews, all from one connected system.\u003C/p>",{"id":1699,"question":1700,"answer":1701},1419,"What’s the difference between a social media report and a dashboard?","\u003Cp>While they’re both built on the same performance data, reports and dashboards serve very different purposes.\u003C/p>\u003Cp> \u003C/p>\u003Cp>For example, a free social media report template would be a snapshot of performance over a specific time frame—like a week, month, or quarter. It’s static by design and often includes not just raw numbers, but narrative context, visualizations, and recommendations. \u003C/p>\u003Cp> \u003C/p>\u003Cp>Reports are typically shared with clients or stakeholders, making them more polished and presentation-ready. \u003C/p>\u003Cp> \u003C/p>\u003Cp>A dashboard, on the other hand, is designed for live performance monitoring. It’s dynamic, always up to date, and built more for internal teams. \u003C/p>\u003Cp> \u003C/p>\u003Cp>Social media managers use dashboards to track KPIs in real time, identify underperforming posts or campaigns, and make fast optimization decisions. They’re great for staying ahead of issues—but they don’t replace the structured narrative that a report provides.\u003C/p>\u003Cp> \u003C/p>\u003Cp>With Whatagraph, you can build both. \u003C/p>\u003Cp> \u003C/p>\u003Cp>Use dashboards for day-to-day performance management, then turn the same data into a shareable social media client report template in just a few clicks.\u003Cbr> \u003C/p>",{"id":1703,"question":1704,"answer":1705},1925,"Can I use a social media reporting template for campaign tracking?","\u003Cp>Yes. A reporting template works well for campaign tracking when it includes specific metrics like ad spend, conversion rates, and campaign duration. Most social media reporting templates let you filter data by campaign, date range, or content type. \u003C/p>",{"id":1707,"question":1708,"answer":1709},1926,"What's the difference between monitoring and reporting on social media?","\u003Cp>Monitoring is real-time tracking. You watch metrics daily to spot issues or opportunities as they happen. Reporting is periodic analysis. You summarize what happened over a set timeframe with context and recommendations. Most teams do both: monitoring with dashboards throughout the month, then reporting with templates at month-end. Monitoring catches problems early, while reporting shows progress toward goals and informs strategy decisions.\u003C/p>",{"id":1711,"question":1712,"answer":1713},1927,"Should marketing teams and analytics teams use different report templates?","\u003Cp>Not necessarily different templates, but different focuses. Marketing teams typically prioritize business outcomes like leads generated, conversion rates, and ROI from social efforts. Analytics teams focus on social media performance KPIs like engagement rates, reach trends, and content optimization insights.\u003C/p>",{"id":1715,"question":1716,"answer":1717},2702,"How do you measure social media ROI in a report?","\u003Cp>Measuring social media ROI means connecting your social activity to actual business outcomes - not just engagement metrics. \u003C/p>\u003Cp> \u003C/p>\u003Cp>Here's how to do it properly:\u003C/p>\u003Cp> \u003C/p>\u003Cp>\u003Cstrong>1. Define what \"return\" means for each client\u003C/strong>\u003C/p>\u003Cp> \u003C/p>\u003Cp>ROI looks different depending on the goal:\u003C/p>\u003Cp> \u003C/p>\u003Cul>\u003Cli>\u003Cstrong>Ecommerce:\u003C/strong> revenue from social traffic, cost per purchase\u003C/li>\u003Cli>\u003Cstrong>Lead gen:\u003C/strong> cost per lead, lead quality, conversion rate\u003C/li>\u003Cli>\u003Cstrong>Brand awareness:\u003C/strong> reach growth, share of voice, website traffic from social\u003C/li>\u003C/ul>\u003Cp> \u003C/p>\u003Cp>\u003Cstrong>2. Track the right conversion metrics\u003C/strong>\u003C/p>\u003Cp> \u003C/p>\u003Cp>Make sure you're pulling data that connects social actions to outcomes: clicks to landing pages, form completions, purchases, or app installs.\u003C/p>\u003Cp> \u003C/p>\u003Cp>Use UTM parameters and connect your social data with GA4 or your CRM.\u003C/p>\u003Cp> \u003C/p>\u003Cp>\u003Cstrong>3. Build a custom ROI metric in Whatagraph\u003C/strong>\u003C/p>\u003Cp> \u003C/p>\u003Cp>This is where most \u003Ca href=\"https://whatagraph.com/social-media-report-tool\">\u003Cu>social media reporting tools\u003C/u>\u003C/a> fall short. On Whatagraph, you can create custom metrics that combine data across platforms.\u003C/p>\u003Cp> \u003C/p>\u003Cp>Want ROAS across channels or a funnel KPI like Add-to-Cart conversions? IQ generates them instantly, no formulas needed.\u003C/p>\u003Cp> \u003C/p>\u003Cp>You can also:\u003C/p>\u003Cul>\u003Cli>\u003Cstrong>Create custom blends automatically.\u003C/strong> Describe what you need - like \u003Ci>\"combine all spend from Meta, TikTok, and Google Ads\"\u003C/i> - and IQ builds it for you.\u003C/li>\u003Cli>\u003Cstrong>Standardize messy data with IQ Dimensions.\u003C/strong> Tell IQ how to group inconsistent campaign names and it creates a clean, reusable dimension across all your reports.\u003C/li>\u003Cli>\u003Cstrong>Normalize any dimension at scale.\u003C/strong> Group campaigns by objective, products by category, or reviews by language\u003C/li>\u003C/ul>\u003Cp> \u003C/p>\u003Cp>\u003Cstrong>4. Report it consistently\u003C/strong>\u003C/p>\u003Cp> \u003C/p>\u003Cp>Once your ROI metrics are set up, include them in every reporting cycle. Month-over-month and quarter-over-quarter comparisons are what move the conversation from \u003Ci>\"here's what happened\"\u003C/i> to \u003Ci>\"here's how our strategy is paying off.\"\u003C/i>\u003C/p>","sections.faq",{"pagination":1720},{"page":5,"pageSize":143,"pageCount":5,"total":5},[1722],{"id":36,"title":563,"slug":564,"card_description":33,"createdAt":565,"updatedAt":566,"publishedAt":567,"documentId":568,"template":1723,"card_image":1724,"url":1725,"type":1726},["Reactive",647],["Reactive",648],"/templates/social-media-report/social-media-roi-report","subpage",1786610528738]