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card.png","AI Report Template - Analytics icon on a dark blue card with rounded corners.",{"thumbnail":893},{"ext":384,"url":894,"hash":895,"mime":385,"name":896,"path":33,"size":897,"width":578,"height":657},"https://s3.us-east-2.amazonaws.com/whatagraph.com/thumbnail_AI_report_template_card_83b87826c9.png","thumbnail_AI_report_template_card_83b87826c9","thumbnail_AI report template - card.png",4.45,"AI_report_template_card_83b87826c9",7.46,"https://s3.us-east-2.amazonaws.com/whatagraph.com/AI_report_template_card_83b87826c9.png","2025-11-14T13:57:42.718Z","2025-11-14T13:57:44.076Z","nbzmebf7bmd69n9w7bf46p83",{"id":905,"title":906,"slug":907,"createdAt":908,"updatedAt":909,"publishedAt":910,"intercom":34,"testimonials":34,"reporting":17,"help":17,"card_description":33,"documentId":911,"card_image":912},144,"Client Reporting Template","client-reporting-template","2026-01-16T11:56:41.387Z","2026-04-20T09:52:28.752Z","2026-01-16T12:20:25.878Z","ss6uo5omy5sszl5yusiwypb6",{"id":913,"name":914,"alternativeText":915,"caption":33,"width":796,"height":797,"formats":916,"hash":922,"ext":384,"mime":385,"size":923,"url":924,"previewUrl":33,"provider":370,"provider_metadata":33,"createdAt":925,"updatedAt":926,"documentId":927,"publishedAt":373,"focalPoint":33},16258,"Client reporting template - card.png","Client Reporting Template - Various social media and marketing platform logos arranged in a row.",{"thumbnail":917},{"ext":384,"url":918,"hash":919,"mime":385,"name":920,"path":33,"size":921,"width":578,"height":657},"https://s3.us-east-2.amazonaws.com/whatagraph.com/thumbnail_Client_reporting_template_card_a1677c621b.png","thumbnail_Client_reporting_template_card_a1677c621b","thumbnail_Client reporting template - card.png",10.14,"Client_reporting_template_card_a1677c621b",29.43,"https://s3.us-east-2.amazonaws.com/whatagraph.com/Client_reporting_template_card_a1677c621b.png","2026-01-16T11:53:13.185Z","2026-01-16T11:53:15.149Z","cnclo3n01r0cfrlv4zvhixqb","sections.template-subpages",{"id":930,"title":931,"subtext":932,"subtextBottom":933,"titleSize":934,"type":935,"subtextStyle":934,"disableTopMargin":17,"disableBottomMargin":17,"text_above_title":33,"CTA":936,"cta_collection":937,"__component":945},199,"Create Custom SEM Reports in Seconds","\u003Cp>With Whatagraph IQ, just tell us what you need, and we'll build a stunning SEM report for you in seconds. No templates or manual setup needed.\u003C/p>","","normal","wg3 - generate report",[],{"id":159,"Name":334,"createdAt":938,"updatedAt":939,"publishedAt":940,"documentId":941,"cta":942},"2025-09-15T14:38:22.192Z","2026-07-21T11:53:08.659Z","2026-07-21T11:53:23.622Z","nqn16pbgplm2dgl1yebiu5j3",[943],{"id":944,"label":334,"url":335,"subtext":33,"style":594,"element_id":33,"color":33,"icon":33,"width":33},2875,"sections.headline",{"id":402,"text_above_title":33,"title":947,"subtext":33,"guideflow_code":948,"disable_top_margin":33,"disable_bottom_margin":33,"__component":949},"How to Use Whatagraph's SEM Report Template","\u003Cdiv style=\"position: relative; padding-bottom:calc(54.2732716385411% + 47px); height: 0;\">\u003Ciframe id=\"lpnq3mztep\" src=\"https://app.guideflow.com/embed/lpnq3mztep\" width=\"100%\" height=\"100%\" style=\"overflow:hidden;position:absolute;border:none\" scrolling=\"no\" allow=\"clipboard-read; clipboard-write\" webkitallowfullscreen mozallowfullscreen allowfullscreen allowtransparency=\"true\">\u003C/iframe>\u003Cscript src=\"https://app.guideflow.com/assets/opt.js\" data-iframe-id=\"lpnq3mztep\">\u003C/script>\u003C/div>","sections.guideflow",{"id":951,"content":952,"__component":953},140,"\u003Ch2 id=\"what-should-a-sem-report-template-include-\">What Should a SEM Report Template Include? \u003C/h2>\u003Cp>Based on how marketers actually build SEM reports in Whatagraph, below are the sections, metrics, and visualizations we recommend including—and how we structured our SEM report template.\u003C/p>\u003Ch3 id=\"summary-executive-overview\">1. Summary (Executive Overview)\u003C/h3>\u003Cp>\u003Cimg src=\"https://media.whatagraph.com/SEM_report_template_summary_418169d474.png\" srcset=\"https://media.whatagraph.com/SEM_report_template_summary_418169d474.png?width=350 350w, https://media.whatagraph.com/SEM_report_template_summary_418169d474.png?width=700 700w, https://media.whatagraph.com/SEM_report_template_summary_418169d474.png?width=420 440w, https://media.whatagraph.com/SEM_report_template_summary_418169d474.png?width=840 880w, https://media.whatagraph.com/SEM_report_template_summary_418169d474.png?width=768 768w, https://media.whatagraph.com/SEM_report_template_summary_418169d474.png?width=1536 1536w, https://media.whatagraph.com/SEM_report_template_summary_418169d474.png?width=992 992w, https://media.whatagraph.com/SEM_report_template_summary_418169d474.png?width=1984 1984w, https://media.whatagraph.com/SEM_report_template_summary_418169d474.png?width=600 1200w, https://media.whatagraph.com/SEM_report_template_summary_418169d474.png?width=1200 2400w, https://media.whatagraph.com/SEM_report_template_summary_418169d474.png?width=720 1440w, https://media.whatagraph.com/SEM_report_template_summary_418169d474.png?width=1440 2880w\" sizes=\"(max-width: 350px) 350px, (max-width: 440px) 440px, (max-width: 768px) 768px, (max-width: 992px) 992px, (max-width: 1200px) 1200px, (min-resolution: 192dpi) and (max-width: 350px) 700px, (min-resolution: 192dpi) and (max-width: 420px) 840px, (min-resolution: 192dpi) and (max-width: 768px) 1536px, (min-resolution: 192dpi) and (max-width: 992px) 1984px, (min-resolution: 192dpi) and (max-width: 1200px) 2400px, (min-resolution: 192dpi) 2880px, 1440px\" loading=\"lazy\" fetchpriority=\"auto\" decoding=\"async\">\u003Cstrong>What to include\u003C/strong>\u003C/p>\u003Cul>\u003Cli>Top-line performance metrics across all channels:\u003Cul>\u003Cli>Sessions, users, conversions, revenue\u003C/li>\u003Cli>Conversion rate, ROAS, total ad spend\u003C/li>\u003C/ul>\u003C/li>\u003Cli>Period-over-period comparison\u003C/li>\u003Cli>Wins, issues, and 3–5 clear recommendations\u003C/li>\u003C/ul>\u003Cp>\u003Cstrong>Why it matters\u003C/strong>\u003C/p>\u003Cul>\u003Cli>This is the only section many execs read.\u003C/li>\u003Cli>It answers the real question: \u003Ci>“Did our SEM efforts drive business results?”\u003C/i>\u003C/li>\u003C/ul>\u003Cp>\u003Cstrong>How to explain it\u003C/strong>\u003C/p>\u003Cul>\u003Cli>Lead with outcomes, not tactics.\u003C/li>\u003Cli>Tie paid search, paid social, and organic together into one performance story.\u003C/li>\u003Cli>Use plain language, not platform jargon.\u003C/li>\u003C/ul>\u003Ch3 id=\"google-ads\">2. Google Ads\u003C/h3>\u003Cfigure class=\"image\">\u003Cimg src=\"https://media.whatagraph.com/SEM_report_template_google_ads_1aca0f2adf.png\" srcset=\"https://media.whatagraph.com/SEM_report_template_google_ads_1aca0f2adf.png?width=350 350w, https://media.whatagraph.com/SEM_report_template_google_ads_1aca0f2adf.png?width=700 700w, https://media.whatagraph.com/SEM_report_template_google_ads_1aca0f2adf.png?width=420 440w, https://media.whatagraph.com/SEM_report_template_google_ads_1aca0f2adf.png?width=840 880w, https://media.whatagraph.com/SEM_report_template_google_ads_1aca0f2adf.png?width=768 768w, https://media.whatagraph.com/SEM_report_template_google_ads_1aca0f2adf.png?width=1536 1536w, https://media.whatagraph.com/SEM_report_template_google_ads_1aca0f2adf.png?width=992 992w, https://media.whatagraph.com/SEM_report_template_google_ads_1aca0f2adf.png?width=1984 1984w, https://media.whatagraph.com/SEM_report_template_google_ads_1aca0f2adf.png?width=600 1200w, https://media.whatagraph.com/SEM_report_template_google_ads_1aca0f2adf.png?width=1200 2400w, https://media.whatagraph.com/SEM_report_template_google_ads_1aca0f2adf.png?width=720 1440w, https://media.whatagraph.com/SEM_report_template_google_ads_1aca0f2adf.png?width=1440 2880w\" sizes=\"(max-width: 350px) 350px, (max-width: 440px) 440px, (max-width: 768px) 768px, (max-width: 992px) 992px, (max-width: 1200px) 1200px, (min-resolution: 192dpi) and (max-width: 350px) 700px, (min-resolution: 192dpi) and (max-width: 420px) 840px, (min-resolution: 192dpi) and (max-width: 768px) 1536px, (min-resolution: 192dpi) and (max-width: 992px) 1984px, (min-resolution: 192dpi) and (max-width: 1200px) 2400px, (min-resolution: 192dpi) 2880px, 1440px\" loading=\"lazy\" fetchpriority=\"auto\" decoding=\"async\" alt=\"SEM Report Template - Dashboard with charts, graphs and performance metrics.\">\u003C/figure>\u003Cp>\u003Cstrong>What to include\u003C/strong>\u003C/p>\u003Cul>\u003Cli>Core PPC metrics: Impressions, clicks, CTR, CPC, cost, conversions, CPA\u003C/li>\u003Cli>Conversion funnel (impression → click → conversion)\u003C/li>\u003Cli>Performance by:\u003Cul>\u003Cli>Campaign\u003C/li>\u003Cli>Keyword\u003C/li>\u003Cli>Landing page\u003C/li>\u003Cli>Ad creative\u003C/li>\u003C/ul>\u003C/li>\u003Cli>Spend vs. results trends\u003C/li>\u003C/ul>\u003Cp>\u003Cstrong>Why it matters\u003C/strong>\u003C/p>\u003Cul>\u003Cli>Google Ads usually drives the highest-intent traffic.\u003C/li>\u003Cli>This section shows how efficiently ad spend turns into conversions.\u003C/li>\u003C/ul>\u003Cp>\u003Cstrong>How to explain it\u003C/strong>\u003C/p>\u003Cul>\u003Cli>Focus on \u003Cstrong>efficiency and intent\u003C/strong>, not volume alone.\u003C/li>\u003Cli>Call out which campaigns and keywords are scalable vs. wasteful.\u003C/li>\u003Cli>Always connect CPC and CPA back to revenue or leads.\u003C/li>\u003C/ul>\u003Ch3 id=\"facebook-ads\">3. Facebook Ads\u003C/h3>\u003Cfigure class=\"image\">\u003Cimg src=\"https://media.whatagraph.com/SEM_report_template_facebook_ads_be2e836bec.png\" srcset=\"https://media.whatagraph.com/SEM_report_template_facebook_ads_be2e836bec.png?width=350 350w, https://media.whatagraph.com/SEM_report_template_facebook_ads_be2e836bec.png?width=700 700w, https://media.whatagraph.com/SEM_report_template_facebook_ads_be2e836bec.png?width=420 440w, https://media.whatagraph.com/SEM_report_template_facebook_ads_be2e836bec.png?width=840 880w, https://media.whatagraph.com/SEM_report_template_facebook_ads_be2e836bec.png?width=768 768w, https://media.whatagraph.com/SEM_report_template_facebook_ads_be2e836bec.png?width=1536 1536w, https://media.whatagraph.com/SEM_report_template_facebook_ads_be2e836bec.png?width=992 992w, https://media.whatagraph.com/SEM_report_template_facebook_ads_be2e836bec.png?width=1984 1984w, https://media.whatagraph.com/SEM_report_template_facebook_ads_be2e836bec.png?width=600 1200w, https://media.whatagraph.com/SEM_report_template_facebook_ads_be2e836bec.png?width=1200 2400w, https://media.whatagraph.com/SEM_report_template_facebook_ads_be2e836bec.png?width=720 1440w, https://media.whatagraph.com/SEM_report_template_facebook_ads_be2e836bec.png?width=1440 2880w\" sizes=\"(max-width: 350px) 350px, (max-width: 440px) 440px, (max-width: 768px) 768px, (max-width: 992px) 992px, (max-width: 1200px) 1200px, (min-resolution: 192dpi) and (max-width: 350px) 700px, (min-resolution: 192dpi) and (max-width: 420px) 840px, (min-resolution: 192dpi) and (max-width: 768px) 1536px, (min-resolution: 192dpi) and (max-width: 992px) 1984px, (min-resolution: 192dpi) and (max-width: 1200px) 2400px, (min-resolution: 192dpi) 2880px, 1440px\" loading=\"lazy\" fetchpriority=\"auto\" decoding=\"async\" alt=\"Sem Report Template - Dashboard interface displaying key metrics and performance charts.\">\u003C/figure>\u003Cp>\u003Cstrong>What to include\u003C/strong>\u003C/p>\u003Cul>\u003Cli>Spend, impressions, clicks, CTR, CPM\u003C/li>\u003Cli>Conversions (on-site or offsite)\u003C/li>\u003Cli>Performance by:\u003Cul>\u003Cli>Audience (age, gender)\u003C/li>\u003Cli>Placement\u003C/li>\u003Cli>Creative\u003C/li>\u003C/ul>\u003C/li>\u003Cli>Engagement metrics when relevant\u003C/li>\u003C/ul>\u003Cp>\u003Cstrong>Why it matters\u003C/strong>\u003C/p>\u003Cul>\u003Cli>Facebook Ads often support demand generation and retargeting.\u003C/li>\u003Cli>It explains \u003Ci>why\u003C/i> paid social assists SEM campaigns, even when it’s not last-click.\u003C/li>\u003C/ul>\u003Cp>\u003Cstrong>How to explain it\u003C/strong>\u003C/p>\u003Cul>\u003Cli>Set expectations: Facebook ≠ Google intent.\u003C/li>\u003Cli>Highlight creative and audience insights, not just conversions.\u003C/li>\u003Cli>Position it as a \u003Cstrong>supporting channel\u003C/strong> for paid search and SEO.\u003C/li>\u003C/ul>\u003Ch3 id=\"linkedin-ads\">4. LinkedIn Ads\u003C/h3>\u003Cfigure class=\"image\">\u003Cimg src=\"https://media.whatagraph.com/SEM_report_template_linkedin_ads_64902ed603.png\" srcset=\"https://media.whatagraph.com/SEM_report_template_linkedin_ads_64902ed603.png?width=350 350w, https://media.whatagraph.com/SEM_report_template_linkedin_ads_64902ed603.png?width=700 700w, https://media.whatagraph.com/SEM_report_template_linkedin_ads_64902ed603.png?width=420 440w, https://media.whatagraph.com/SEM_report_template_linkedin_ads_64902ed603.png?width=840 880w, https://media.whatagraph.com/SEM_report_template_linkedin_ads_64902ed603.png?width=768 768w, https://media.whatagraph.com/SEM_report_template_linkedin_ads_64902ed603.png?width=1536 1536w, https://media.whatagraph.com/SEM_report_template_linkedin_ads_64902ed603.png?width=992 992w, https://media.whatagraph.com/SEM_report_template_linkedin_ads_64902ed603.png?width=1984 1984w, https://media.whatagraph.com/SEM_report_template_linkedin_ads_64902ed603.png?width=600 1200w, https://media.whatagraph.com/SEM_report_template_linkedin_ads_64902ed603.png?width=1200 2400w, https://media.whatagraph.com/SEM_report_template_linkedin_ads_64902ed603.png?width=720 1440w, https://media.whatagraph.com/SEM_report_template_linkedin_ads_64902ed603.png?width=1440 2880w\" sizes=\"(max-width: 350px) 350px, (max-width: 440px) 440px, (max-width: 768px) 768px, (max-width: 992px) 992px, (max-width: 1200px) 1200px, (min-resolution: 192dpi) and (max-width: 350px) 700px, (min-resolution: 192dpi) and (max-width: 420px) 840px, (min-resolution: 192dpi) and (max-width: 768px) 1536px, (min-resolution: 192dpi) and (max-width: 992px) 1984px, (min-resolution: 192dpi) and (max-width: 1200px) 2400px, (min-resolution: 192dpi) 2880px, 1440px\" loading=\"lazy\" fetchpriority=\"auto\" decoding=\"async\" alt=\"Sem Report Template - A dashboard with charts and graphs showing key performance indicators.\">\u003C/figure>\u003Cp>\u003Cstrong>What to include\u003C/strong>\u003C/p>\u003Cul>\u003Cli>Spend, clicks, CPC, conversions, cost per conversion\u003C/li>\u003Cli>ROAS or qualified leads (for B2B)\u003C/li>\u003Cli>Performance by:\u003Cul>\u003Cli>Job title\u003C/li>\u003Cli>Seniority\u003C/li>\u003Cli>Industry\u003C/li>\u003Cli>Geography\u003C/li>\u003C/ul>\u003C/li>\u003Cli>Engagement actions (follows, clicks, form fills)\u003C/li>\u003C/ul>\u003Cp>\u003Cstrong>Why it matters\u003C/strong>\u003C/p>\u003Cul>\u003Cli>LinkedIn Ads are expensive, this section proves \u003Ci>quality over quantity\u003C/i>.\u003C/li>\u003Cli>Especially critical for B2B SEM campaigns.\u003C/li>\u003C/ul>\u003Cp>\u003Cstrong>How to explain it\u003C/strong>\u003C/p>\u003Cul>\u003Cli>Focus on lead quality and audience fit.\u003C/li>\u003Cli>Tie performance to pipeline impact, not just traffic.\u003C/li>\u003Cli>Explain why higher CPCs are acceptable when lead quality improves.\u003C/li>\u003C/ul>\u003Ch3 id=\"organic-visibility-seo\">5. Organic Visibility (SEO)\u003C/h3>\u003Cfigure class=\"image\">\u003Cimg src=\"https://media.whatagraph.com/SEM_report_template_organic_visibility_c4e2f1c365.png\" srcset=\"https://media.whatagraph.com/SEM_report_template_organic_visibility_c4e2f1c365.png?width=350 350w, https://media.whatagraph.com/SEM_report_template_organic_visibility_c4e2f1c365.png?width=700 700w, https://media.whatagraph.com/SEM_report_template_organic_visibility_c4e2f1c365.png?width=420 440w, https://media.whatagraph.com/SEM_report_template_organic_visibility_c4e2f1c365.png?width=840 880w, https://media.whatagraph.com/SEM_report_template_organic_visibility_c4e2f1c365.png?width=768 768w, https://media.whatagraph.com/SEM_report_template_organic_visibility_c4e2f1c365.png?width=1536 1536w, https://media.whatagraph.com/SEM_report_template_organic_visibility_c4e2f1c365.png?width=992 992w, https://media.whatagraph.com/SEM_report_template_organic_visibility_c4e2f1c365.png?width=1984 1984w, https://media.whatagraph.com/SEM_report_template_organic_visibility_c4e2f1c365.png?width=600 1200w, https://media.whatagraph.com/SEM_report_template_organic_visibility_c4e2f1c365.png?width=1200 2400w, https://media.whatagraph.com/SEM_report_template_organic_visibility_c4e2f1c365.png?width=720 1440w, https://media.whatagraph.com/SEM_report_template_organic_visibility_c4e2f1c365.png?width=1440 2880w\" sizes=\"(max-width: 350px) 350px, (max-width: 440px) 440px, (max-width: 768px) 768px, (max-width: 992px) 992px, (max-width: 1200px) 1200px, (min-resolution: 192dpi) and (max-width: 350px) 700px, (min-resolution: 192dpi) and (max-width: 420px) 840px, (min-resolution: 192dpi) and (max-width: 768px) 1536px, (min-resolution: 192dpi) and (max-width: 992px) 1984px, (min-resolution: 192dpi) and (max-width: 1200px) 2400px, (min-resolution: 192dpi) 2880px, 1440px\" loading=\"lazy\" fetchpriority=\"auto\" decoding=\"async\" alt=\"Organic Visibility - Dashboard with charts, graphs, and tables displaying website traffic data.\">\u003C/figure>\u003Cp>\u003Cstrong>What to include\u003C/strong>\u003C/p>\u003Cul>\u003Cli>Search impressions and clicks\u003C/li>\u003Cli>Average position\u003C/li>\u003Cli>CTR from organic search\u003C/li>\u003Cli>Branded vs. non-branded query performance\u003C/li>\u003Cli>Search type split (web, image, video)\u003C/li>\u003C/ul>\u003Cp>\u003Cstrong>Why it matters\u003C/strong>\u003C/p>\u003Cul>\u003Cli>Shows how SEO supports SEM by increasing overall search visibility.\u003C/li>\u003Cli>Helps explain rising branded demand driven by paid campaigns.\u003C/li>\u003C/ul>\u003Cp>\u003Cstrong>How to explain it\u003C/strong>\u003C/p>\u003Cul>\u003Cli>Frame SEO as \u003Cstrong>demand capture\u003C/strong>, not just rankings.\u003C/li>\u003Cli>Highlight non-branded visibility growth as future SEM efficiency.\u003C/li>\u003Cli>Avoid deep SEO jargon, keep it outcome-focused.\u003C/li>\u003C/ul>\u003Ch3 id=\"organic-conversions-seo\">6. Organic Conversions (SEO)\u003C/h3>\u003Cfigure class=\"image\">\u003Cimg src=\"https://media.whatagraph.com/SEM_report_template_organic_conversions_e6daedbdc1.png\" srcset=\"https://media.whatagraph.com/SEM_report_template_organic_conversions_e6daedbdc1.png?width=350 350w, https://media.whatagraph.com/SEM_report_template_organic_conversions_e6daedbdc1.png?width=700 700w, https://media.whatagraph.com/SEM_report_template_organic_conversions_e6daedbdc1.png?width=420 440w, https://media.whatagraph.com/SEM_report_template_organic_conversions_e6daedbdc1.png?width=840 880w, https://media.whatagraph.com/SEM_report_template_organic_conversions_e6daedbdc1.png?width=768 768w, https://media.whatagraph.com/SEM_report_template_organic_conversions_e6daedbdc1.png?width=1536 1536w, https://media.whatagraph.com/SEM_report_template_organic_conversions_e6daedbdc1.png?width=992 992w, https://media.whatagraph.com/SEM_report_template_organic_conversions_e6daedbdc1.png?width=1984 1984w, https://media.whatagraph.com/SEM_report_template_organic_conversions_e6daedbdc1.png?width=600 1200w, https://media.whatagraph.com/SEM_report_template_organic_conversions_e6daedbdc1.png?width=1200 2400w, https://media.whatagraph.com/SEM_report_template_organic_conversions_e6daedbdc1.png?width=720 1440w, https://media.whatagraph.com/SEM_report_template_organic_conversions_e6daedbdc1.png?width=1440 2880w\" sizes=\"(max-width: 350px) 350px, (max-width: 440px) 440px, (max-width: 768px) 768px, (max-width: 992px) 992px, (max-width: 1200px) 1200px, (min-resolution: 192dpi) and (max-width: 350px) 700px, (min-resolution: 192dpi) and (max-width: 420px) 840px, (min-resolution: 192dpi) and (max-width: 768px) 1536px, (min-resolution: 192dpi) and (max-width: 992px) 1984px, (min-resolution: 192dpi) and (max-width: 1200px) 2400px, (min-resolution: 192dpi) 2880px, 1440px\" loading=\"lazy\" fetchpriority=\"auto\" decoding=\"async\" alt=\"Organic Conversions - Dashboard showing conversions, revenue, purchases, and organic conversions over time.\">\u003C/figure>\u003Cp>\u003Cstrong>What to include\u003C/strong>\u003C/p>\u003Cul>\u003Cli>Organic conversions and revenue\u003C/li>\u003Cli>Conversion rate\u003C/li>\u003Cli>Top converting pages\u003C/li>\u003Cli>Revenue by device, source, and landing page\u003C/li>\u003Cli>Trends over time\u003C/li>\u003C/ul>\u003Cp>\u003Cstrong>Why it matters\u003C/strong>\u003C/p>\u003Cul>\u003Cli>This proves SEO’s direct business impact.\u003C/li>\u003Cli>Helps justify investment beyond paid campaigns.\u003C/li>\u003C/ul>\u003Cp>\u003Cstrong>How to explain it\u003C/strong>\u003C/p>\u003Cul>\u003Cli>Connect organic traffic to real revenue or leads.\u003C/li>\u003Cli>Show how SEO reduces dependency on paid ad spend.\u003C/li>\u003Cli>Emphasize compounding returns over time.\u003C/li>\u003C/ul>\u003Ch3 id=\"organic-traffic-seo\">7. Organic Traffic (SEO)\u003C/h3>\u003Cfigure class=\"image\">\u003Cimg src=\"https://media.whatagraph.com/SEM_report_template_organic_traffic_4f832a287a.png\" srcset=\"https://media.whatagraph.com/SEM_report_template_organic_traffic_4f832a287a.png?width=350 350w, https://media.whatagraph.com/SEM_report_template_organic_traffic_4f832a287a.png?width=700 700w, https://media.whatagraph.com/SEM_report_template_organic_traffic_4f832a287a.png?width=420 440w, https://media.whatagraph.com/SEM_report_template_organic_traffic_4f832a287a.png?width=840 880w, https://media.whatagraph.com/SEM_report_template_organic_traffic_4f832a287a.png?width=768 768w, https://media.whatagraph.com/SEM_report_template_organic_traffic_4f832a287a.png?width=1536 1536w, https://media.whatagraph.com/SEM_report_template_organic_traffic_4f832a287a.png?width=992 992w, https://media.whatagraph.com/SEM_report_template_organic_traffic_4f832a287a.png?width=1984 1984w, https://media.whatagraph.com/SEM_report_template_organic_traffic_4f832a287a.png?width=600 1200w, https://media.whatagraph.com/SEM_report_template_organic_traffic_4f832a287a.png?width=1200 2400w, https://media.whatagraph.com/SEM_report_template_organic_traffic_4f832a287a.png?width=720 1440w, https://media.whatagraph.com/SEM_report_template_organic_traffic_4f832a287a.png?width=1440 2880w\" sizes=\"(max-width: 350px) 350px, (max-width: 440px) 440px, (max-width: 768px) 768px, (max-width: 992px) 992px, (max-width: 1200px) 1200px, (min-resolution: 192dpi) and (max-width: 350px) 700px, (min-resolution: 192dpi) and (max-width: 420px) 840px, (min-resolution: 192dpi) and (max-width: 768px) 1536px, (min-resolution: 192dpi) and (max-width: 992px) 1984px, (min-resolution: 192dpi) and (max-width: 1200px) 2400px, (min-resolution: 192dpi) 2880px, 1440px\" loading=\"lazy\" fetchpriority=\"auto\" decoding=\"async\" alt=\"SEM Report Template - Dashboard showing sessions, users, traffic sources, and trends.\">\u003C/figure>\u003Cp>\u003Cstrong>What to include\u003C/strong>\u003C/p>\u003Cul>\u003Cli>Sessions, users, new users\u003C/li>\u003Cli>Traffic by channel and device\u003C/li>\u003Cli>Engagement rate and bounce rate\u003C/li>\u003Cli>Top-performing pages\u003C/li>\u003Cli>Monthly traffic trends\u003C/li>\u003C/ul>\u003Cp>\u003Cstrong>Why it matters\u003C/strong>\u003C/p>\u003Cul>\u003Cli>Explains \u003Ci>where\u003C/i> organic demand is coming from and how users behave.\u003C/li>\u003Cli>Supports both SEO and SEM landing page optimization.\u003C/li>\u003C/ul>\u003Cp>\u003Cstrong>How to explain it\u003C/strong>\u003C/p>\u003Cul>\u003Cli>Focus on quality traffic, not just growth.\u003C/li>\u003Cli>Highlight pages that support conversions downstream.\u003C/li>\u003Cli>Tie insights back to campaign optimization opportunities.\u003C/li>\u003C/ul>\u003Ch3 id=\"ai-traffic\">8. AI Traffic\u003C/h3>\u003Cfigure class=\"image\">\u003Cimg src=\"https://media.whatagraph.com/SEM_report_template_AI_traffic_ae158ffe99.png\" srcset=\"https://media.whatagraph.com/SEM_report_template_AI_traffic_ae158ffe99.png?width=350 350w, https://media.whatagraph.com/SEM_report_template_AI_traffic_ae158ffe99.png?width=700 700w, https://media.whatagraph.com/SEM_report_template_AI_traffic_ae158ffe99.png?width=420 440w, https://media.whatagraph.com/SEM_report_template_AI_traffic_ae158ffe99.png?width=840 880w, https://media.whatagraph.com/SEM_report_template_AI_traffic_ae158ffe99.png?width=768 768w, https://media.whatagraph.com/SEM_report_template_AI_traffic_ae158ffe99.png?width=1536 1536w, https://media.whatagraph.com/SEM_report_template_AI_traffic_ae158ffe99.png?width=992 992w, https://media.whatagraph.com/SEM_report_template_AI_traffic_ae158ffe99.png?width=1984 1984w, https://media.whatagraph.com/SEM_report_template_AI_traffic_ae158ffe99.png?width=600 1200w, https://media.whatagraph.com/SEM_report_template_AI_traffic_ae158ffe99.png?width=1200 2400w, https://media.whatagraph.com/SEM_report_template_AI_traffic_ae158ffe99.png?width=720 1440w, https://media.whatagraph.com/SEM_report_template_AI_traffic_ae158ffe99.png?width=1440 2880w\" sizes=\"(max-width: 350px) 350px, (max-width: 440px) 440px, (max-width: 768px) 768px, (max-width: 992px) 992px, (max-width: 1200px) 1200px, (min-resolution: 192dpi) and (max-width: 350px) 700px, (min-resolution: 192dpi) and (max-width: 420px) 840px, (min-resolution: 192dpi) and (max-width: 768px) 1536px, (min-resolution: 192dpi) and (max-width: 992px) 1984px, (min-resolution: 192dpi) and (max-width: 1200px) 2400px, (min-resolution: 192dpi) 2880px, 1440px\" loading=\"lazy\" fetchpriority=\"auto\" decoding=\"async\" alt=\"AI Traffic - Dashboard with charts for sessions, users, event count, and referral sources.\">\u003C/figure>\u003Cp>\u003Cstrong>What to include\u003C/strong>\u003C/p>\u003Cul>\u003Cli>Traffic and conversions from AI-driven sources (e.g. ChatGPT, Perplexity)\u003C/li>\u003Cli>Engagement metrics\u003C/li>\u003Cli>Trend over time\u003C/li>\u003C/ul>\u003Cp>\u003Cstrong>Why it matters\u003C/strong>\u003C/p>\u003Cul>\u003Cli>AI-assisted discovery is emerging as a new acquisition channel.\u003C/li>\u003Cli>Early visibility helps future-proof reporting.\u003C/li>\u003C/ul>\u003Cp>\u003Cstrong>How to explain it\u003C/strong>\u003C/p>\u003Cul>\u003Cli>Position as exploratory, not a core KPI yet.\u003C/li>\u003Cli>Track trends, not perfection.\u003C/li>\u003Cli>Highlight learning opportunities, not hard ROI expectations.\u003C/li>\u003C/ul>\u003Ch3 id=\"local-search\">9. Local Search\u003C/h3>\u003Cfigure class=\"image\">\u003Cimg src=\"https://media.whatagraph.com/SEM_report_template_local_search_430770f7fb.png\" srcset=\"https://media.whatagraph.com/SEM_report_template_local_search_430770f7fb.png?width=350 350w, https://media.whatagraph.com/SEM_report_template_local_search_430770f7fb.png?width=700 700w, https://media.whatagraph.com/SEM_report_template_local_search_430770f7fb.png?width=420 440w, https://media.whatagraph.com/SEM_report_template_local_search_430770f7fb.png?width=840 880w, https://media.whatagraph.com/SEM_report_template_local_search_430770f7fb.png?width=768 768w, https://media.whatagraph.com/SEM_report_template_local_search_430770f7fb.png?width=1536 1536w, https://media.whatagraph.com/SEM_report_template_local_search_430770f7fb.png?width=992 992w, https://media.whatagraph.com/SEM_report_template_local_search_430770f7fb.png?width=1984 1984w, https://media.whatagraph.com/SEM_report_template_local_search_430770f7fb.png?width=600 1200w, https://media.whatagraph.com/SEM_report_template_local_search_430770f7fb.png?width=1200 2400w, https://media.whatagraph.com/SEM_report_template_local_search_430770f7fb.png?width=720 1440w, https://media.whatagraph.com/SEM_report_template_local_search_430770f7fb.png?width=1440 2880w\" sizes=\"(max-width: 350px) 350px, (max-width: 440px) 440px, (max-width: 768px) 768px, (max-width: 992px) 992px, (max-width: 1200px) 1200px, (min-resolution: 192dpi) and (max-width: 350px) 700px, (min-resolution: 192dpi) and (max-width: 420px) 840px, (min-resolution: 192dpi) and (max-width: 768px) 1536px, (min-resolution: 192dpi) and (max-width: 992px) 1984px, (min-resolution: 192dpi) and (max-width: 1200px) 2400px, (min-resolution: 192dpi) 2880px, 1440px\" loading=\"lazy\" fetchpriority=\"auto\" decoding=\"async\" alt=\"SEM Report Template - A digital marketing report displaying metrics and recommendations.\">\u003C/figure>\u003Cp>\u003Cstrong>What to include\u003C/strong>\u003C/p>\u003Cul>\u003Cli>Search and Maps impressions\u003C/li>\u003Cli>Website actions, phone calls, direction requests\u003C/li>\u003Cli>Reviews and average rating\u003C/li>\u003Cli>Mobile vs. desktop performance\u003C/li>\u003C/ul>\u003Cp>\u003Cstrong>Why it matters\u003C/strong>\u003C/p>\u003Cul>\u003Cli>Critical for location-based SEM and hybrid local campaigns.\u003C/li>\u003Cli>Bridges paid search, organic search, and offline conversions.\u003C/li>\u003C/ul>\u003Cp>\u003Cstrong>How to explain it\u003C/strong>\u003C/p>\u003Cul>\u003Cli>Tie local visibility to real-world actions.\u003C/li>\u003Cli>Emphasize mobile behavior and intent.\u003C/li>\u003Cli>Show how local SEO improves paid campaign efficiency.\u003C/li>\u003C/ul>\u003Ch3 id=\"keyword-rankings\">10. Keyword Rankings\u003C/h3>\u003Cfigure class=\"image\">\u003Cimg src=\"https://media.whatagraph.com/SEM_report_template_keyword_rankings_11b0cb66ff.png\" srcset=\"https://media.whatagraph.com/SEM_report_template_keyword_rankings_11b0cb66ff.png?width=350 350w, https://media.whatagraph.com/SEM_report_template_keyword_rankings_11b0cb66ff.png?width=700 700w, https://media.whatagraph.com/SEM_report_template_keyword_rankings_11b0cb66ff.png?width=420 440w, https://media.whatagraph.com/SEM_report_template_keyword_rankings_11b0cb66ff.png?width=840 880w, https://media.whatagraph.com/SEM_report_template_keyword_rankings_11b0cb66ff.png?width=768 768w, https://media.whatagraph.com/SEM_report_template_keyword_rankings_11b0cb66ff.png?width=1536 1536w, https://media.whatagraph.com/SEM_report_template_keyword_rankings_11b0cb66ff.png?width=992 992w, https://media.whatagraph.com/SEM_report_template_keyword_rankings_11b0cb66ff.png?width=1984 1984w, https://media.whatagraph.com/SEM_report_template_keyword_rankings_11b0cb66ff.png?width=600 1200w, https://media.whatagraph.com/SEM_report_template_keyword_rankings_11b0cb66ff.png?width=1200 2400w, https://media.whatagraph.com/SEM_report_template_keyword_rankings_11b0cb66ff.png?width=720 1440w, https://media.whatagraph.com/SEM_report_template_keyword_rankings_11b0cb66ff.png?width=1440 2880w\" sizes=\"(max-width: 350px) 350px, (max-width: 440px) 440px, (max-width: 768px) 768px, (max-width: 992px) 992px, (max-width: 1200px) 1200px, (min-resolution: 192dpi) and (max-width: 350px) 700px, (min-resolution: 192dpi) and (max-width: 420px) 840px, (min-resolution: 192dpi) and (max-width: 768px) 1536px, (min-resolution: 192dpi) and (max-width: 992px) 1984px, (min-resolution: 192dpi) and (max-width: 1200px) 2400px, (min-resolution: 192dpi) 2880px, 1440px\" loading=\"lazy\" fetchpriority=\"auto\" decoding=\"async\">\u003C/figure>\u003Cp>\u003Cstrong>What to include\u003C/strong>\u003C/p>\u003Cul>\u003Cli>Keywords ranking in positions 1–10\u003C/li>\u003Cli>Ranking changes over time\u003C/li>\u003Cli>Branded vs. non-branded split\u003C/li>\u003Cli>Keywords supporting paid campaigns\u003C/li>\u003C/ul>\u003Cp>\u003Cstrong>Why it matters\u003C/strong>\u003C/p>\u003Cul>\u003Cli>Rankings influence CPC, Quality Score, and CTR.\u003C/li>\u003Cli>Strong SEO rankings reduce paid dependency.\u003C/li>\u003C/ul>\u003Cp>\u003Cstrong>How to explain it\u003C/strong>\u003C/p>\u003Cul>\u003Cli>Don’t obsess over every keyword.\u003C/li>\u003Cli>Focus on keywords that impact conversions and paid efficiency.\u003C/li>\u003Cli>Position rankings as a \u003Cstrong>support metric\u003C/strong>, not the end goal.\u003C/li>\u003C/ul>\u003Ch3 id=\"backlinks\">11. Backlinks\u003C/h3>\u003Cfigure class=\"image\">\u003Cimg src=\"https://media.whatagraph.com/SEM_report_template_backlinks_0a6bccbb06.png\" srcset=\"https://media.whatagraph.com/SEM_report_template_backlinks_0a6bccbb06.png?width=350 350w, https://media.whatagraph.com/SEM_report_template_backlinks_0a6bccbb06.png?width=700 700w, https://media.whatagraph.com/SEM_report_template_backlinks_0a6bccbb06.png?width=420 440w, https://media.whatagraph.com/SEM_report_template_backlinks_0a6bccbb06.png?width=840 880w, https://media.whatagraph.com/SEM_report_template_backlinks_0a6bccbb06.png?width=768 768w, https://media.whatagraph.com/SEM_report_template_backlinks_0a6bccbb06.png?width=1536 1536w, https://media.whatagraph.com/SEM_report_template_backlinks_0a6bccbb06.png?width=992 992w, https://media.whatagraph.com/SEM_report_template_backlinks_0a6bccbb06.png?width=1984 1984w, https://media.whatagraph.com/SEM_report_template_backlinks_0a6bccbb06.png?width=600 1200w, https://media.whatagraph.com/SEM_report_template_backlinks_0a6bccbb06.png?width=1200 2400w, https://media.whatagraph.com/SEM_report_template_backlinks_0a6bccbb06.png?width=720 1440w, https://media.whatagraph.com/SEM_report_template_backlinks_0a6bccbb06.png?width=1440 2880w\" sizes=\"(max-width: 350px) 350px, (max-width: 440px) 440px, (max-width: 768px) 768px, (max-width: 992px) 992px, (max-width: 1200px) 1200px, (min-resolution: 192dpi) and (max-width: 350px) 700px, (min-resolution: 192dpi) and (max-width: 420px) 840px, (min-resolution: 192dpi) and (max-width: 768px) 1536px, (min-resolution: 192dpi) and (max-width: 992px) 1984px, (min-resolution: 192dpi) and (max-width: 1200px) 2400px, (min-resolution: 192dpi) 2880px, 1440px\" loading=\"lazy\" fetchpriority=\"auto\" decoding=\"async\" alt=\"SEM Report Template - Dashboard showing domain rating, backlinks, referring domains and trends.\">\u003C/figure>\u003Cp>\u003Cstrong>What to include\u003C/strong>\u003C/p>\u003Cul>\u003Cli>Total backlinks and referring domains\u003C/li>\u003Cli>New vs. lost links\u003C/li>\u003Cli>Link quality indicators\u003C/li>\u003Cli>Pages attracting links\u003C/li>\u003C/ul>\u003Cp>\u003Cstrong>Why it matters\u003C/strong>\u003C/p>\u003Cul>\u003Cli>Backlinks underpin organic visibility and long-term SEM efficiency.\u003C/li>\u003Cli>Strong authority lowers future acquisition costs.\u003C/li>\u003C/ul>\u003Cp>\u003Cstrong>How to explain it\u003C/strong>\u003C/p>\u003Cul>\u003Cli>Frame backlinks as infrastructure, not vanity metrics.\u003C/li>\u003Cli>Explain how authority supports rankings and paid performance.\u003C/li>\u003Cli>Keep it high-level for execs.\u003C/li>\u003C/ul>\u003Cp>–\u003C/p>\u003Cp>Including all of these sections make your SEM report one cohesive story:\u003C/p>\u003Cul>\u003Cli>Paid search drives immediate demand.\u003C/li>\u003Cli>Paid social amplifies reach.\u003C/li>\u003Cli>SEO compounds results.\u003C/li>\u003Cli>Local and AI traffic show where acquisition is heading next.\u003C/li>\u003C/ul>\u003Cp>That’s exactly how Whatagraph’s SEM report template is structured, and how high-performing marketing teams use it in Whatagraph.\u003C/p>","sections.rich-text-content",{"id":955,"title":956,"text":957,"gray_background":17,"disable_top_margin":33,"disable_bottom_margin":33,"cta":33,"cta_collection":33,"bottom_cta":33,"bottom_cta_collection":958,"integrations":968,"__component":1662},81,"Connect All Your SEM Channels in One Place","\u003Cp>\u003Cspan style=\"color:rgb(23,30,38);\">Bring all your SEM data into one place with no-code, stable connectors that you don't need to babysit. \u003C/span>\u003C/p>",{"id":36,"Name":959,"createdAt":960,"updatedAt":961,"publishedAt":962,"documentId":963,"cta":964},"See all integrations","2024-11-13T15:16:49.380Z","2024-11-13T15:16:50.427Z","2024-11-13T15:16:50.420Z","d5saockrxnhw7dy6pcs4n0vr",[965],{"id":966,"label":959,"url":967,"subtext":33,"style":594,"element_id":33,"color":33,"icon":33,"width":33},1563,"https://whatagraph.com/integrations",[969,1005,1096,1140,1174,1299,1349,1378,1435,1496,1547,1600],{"id":159,"title":970,"createdAt":971,"updatedAt":972,"publishedAt":973,"new":17,"beta":17,"coming_soon":17,"documentId":974,"link":975,"icon":979,"integration_metrics":990},"Google Ads","2023-01-12T10:30:56.571Z","2026-06-08T09:37:09.276Z","2023-01-12T10:30:59.129Z","eztalk7jeamtav7q3ed2wn8q",{"id":976,"label":977,"url":978,"subtext":33,"style":33,"element_id":33,"color":33,"icon":33,"width":33},225,"Google ads","/integrations/google-ads",{"id":980,"name":981,"alternativeText":982,"caption":33,"width":983,"height":983,"formats":33,"hash":984,"ext":366,"mime":367,"size":985,"url":986,"previewUrl":33,"provider":370,"provider_metadata":33,"createdAt":987,"updatedAt":988,"documentId":989,"publishedAt":373,"focalPoint":33},1025,"google-sda.svg","Google Ad Manager icon",72,"google_sda_c285fd1fa0",2.24,"https://s3.us-east-2.amazonaws.com/whatagraph.com/google_sda_c285fd1fa0.svg","2023-01-11T12:48:32.848Z","2023-12-19T16:49:51.648Z","oe9d4rbzn7y4sc9u8vbk7mpa",[991,997],{"id":992,"name":993,"createdAt":33,"updatedAt":33,"publishedAt":994,"metric":995,"documentId":996,"icon":33},153,"Report types","2023-02-10T09:16:46.000Z","Customer\nCampaign\nAd group\nAd group ad\nGender view\nGeographic view\nAd group audience view\nAd group ad asset view\nAd schedule view\nAge range view\nBidding strategy\nCampaign audience view\nCampaign bid modifier\nCampaign budget\nClick view\nConversion action\nDetail placement view\nDisplay keyword view\nDistance view\nDynamic search ads search term view\nExpanded landing page view\nExtension feed item\nFeed item\nFeed placeholder view\nGroup placement view\nHotel group view\nHotel performance view\nIncome range view\nKeyword view\nLanding page view\nLocation view\nManaged placement view\nPaid organic search term view\nParental status view\nProduct group view\nSearch term view\nShopping performance view\nTopic view\nUser location view\nVideo\nAd group asset\nAsset field type view\nCampaign asset\nCustomer asset\nSmart campaign search term view\nWebpage view\nAsset group product group view\nHotel reconciliation\nAd group ad asset combination view\nCampaign group","zmbleyy0ufxz97u5hdt142cx",{"id":998,"name":999,"createdAt":1000,"updatedAt":1001,"publishedAt":1002,"metric":1003,"documentId":1004,"icon":33},699,"Google Ads Campaign","2024-02-28T11:15:20.280Z","2024-02-28T11:15:21.916Z","2024-02-28T11:15:21.909Z","Absolute top impression percentage\nActive view ctr\nClicks\nCtr\nImpressions\nActive view cpm\nActive view impressions\nAll conversions\nAverage cost\nAverage cpc\nAverage cpe\nConversions\nCost\nCost per all conversions\nCost per conversion\nAll conversions from store visit\nAll conversions from store website\nAll conversions value\nAverage cpm\nConversions value\nCross device conversions\nValue per all conversions\nValue per conversion\nCurrent model attributed conversions\nInteraction rate\nInteractions\nActive view measurability\nCurrent model attributed conversions value\nCurrent model attributed conversions value per cost\nSearch click share\nSearch top impression share\nTop impression percentage\nValue per current model attributed conversion\nActive view measurable cost\nActive view measurable impressions\nActive view viewability\nAll conversions from click to call\nAll conversions from directions\nBounce rate\nAll conversions from interactions rate\nAll conversions from menu\nAll conversions from order\nAll conversions from other engagement\nAverage cpv\nAverage page views\nAverage time on site\nContent budget lost impression share\nContent impression share\nContent rank lost impression share\nConversion last conversion date\nConversion last received request date time\nConversions from interactions rate\nCost per current model attributed conversion\nCurrent model attributed conversions from interactions rate\nCurrent model attributed conversions from interactions value per interaction\nAll conversions by conversion date\nAll conversions value by conversion date\nConversions by conversion date\nConversions value by conversion date\nOptimization score uplift\nOptimization score url\nSk ad network conversions\nValue per all conversions by conversion date\nValue per conversions by conversion date\nAuction insight search absolute top impression percentage\nAuction insight search impression share\nAuction insight search outranking share\nAuction insight search overlap rate\nAuction insight search position above rate\nAuction insight search top impression percentage\nBiddable app install conversions\nBiddable app post install conversions\nCommission commission rate\nMaximize conversions target cpa\nPercent cpc cpc bid ceiling\nTarget cpa cpc bid ceiling\nTarget cpa cpc bid floor\nTarget cpa target cpa\nTarget impression share cpc bid ceiling\nTarget impression share location fraction\nTarget roas cpc bid ceiling\nTarget roas cpc bid floor\nTarget spend cpc bid ceiling\nTarget spend target spend\nMaximize conversion value cpc bid ceiling\nMaximize conversion value cpc bid floor\nMaximize conversions cpc bid ceiling\nMaximize conversions cpc bid floor\nMaximize conversions target cpa\nTarget cpa cpc bid ceiling\nTarget cpa cpc bid floor\nTarget cpa target cpa\nTarget impression share cpc bid ceiling\nTarget impression share location fraction\nTarget roas cpc bid ceiling\nTarget roas cpc bid floor\nTarget spend cpc bid ceiling\nTarget spend target spend\nAmount\nRecommended budget amount\nRecommended budget estimated change weekly cost\nTotal amount\nAll conversions from location asset click to call\nAll conversions from location asset directions\nAll conversions from location asset menu\nAll conversions from location asset order\nAll conversions from location asset other engagement\nAll conversions from location asset store visits\nAll conversions from location asset website\nEligible impressions from location asset store reach\nView through conversions from location asset click to call\nView through conversions from location asset directions\nView through conversions from location asset menu\nView through conversions from location asset order\nView through conversions from location asset other engagement\nView through conversions from location asset store visits\nView through conversions from location asset website\nPublisher organic clicks\nPublisher purchased clicks\nPublisher unknown clicks\nAverage target cpa micros\nAverage target roas\nAll new customer lifetime value\nNew customer lifetime value\nAverage cart size\nAverage order value\nCost of goods sold\nCross sell cost of goods sold\nCross sell gross profit\nCross sell revenue\nCross sell units sold\nGross profit margin\nGross profit\nLead cost of goods sold\nLead gross profit\nLead revenue\nLead units sold\nOrders\nRevenue\nSk ad network installs\nSk ad network total conversions\nUnits sold\nAverage impression frequency per user\nUnique users\nEngagement rate\nEngagements\nGmail forwards\nGmail saves\nGmail secondary clicks\nInteraction event types\nInvalid click rate\nInvalid clicks\nPercent new visitors\nPhone calls\nPhone impressions\nPhone through rate\nRelative ctr\nSearch absolute top impression share\nSearch budget lost absolute top impression share\nSearch budget lost impression share\nSearch budget lost top impression share\nSearch exact match impression share\nSearch impression share\nSearch rank lost absolute top impression share\nSearch rank lost impression share\nSearch rank lost top impression share\nVideo quartile p100 rate\nVideo quartile p25 rate\nVideo quartile p50 rate\nVideo quartile p75 rate\nVideo view rate\nVideo views\nView through conversions","g220e382nrvxtt3s1wv91ma8",{"id":156,"title":120,"createdAt":1006,"updatedAt":1007,"publishedAt":1008,"new":17,"beta":17,"coming_soon":17,"documentId":1009,"link":1010,"icon":1013,"integration_metrics":1023},"2023-01-12T10:29:33.912Z","2026-06-08T09:35:51.534Z","2023-01-12T10:29:36.429Z","pqlbvxpc2hsw5srseemz7n0y",{"id":1011,"label":1012,"url":121,"subtext":33,"style":33,"element_id":33,"color":33,"icon":33,"width":33},224,"Facebook ads",{"id":1014,"name":1015,"alternativeText":1016,"caption":33,"width":983,"height":983,"formats":33,"hash":1017,"ext":366,"mime":367,"size":1018,"url":1019,"previewUrl":33,"provider":370,"provider_metadata":33,"createdAt":1020,"updatedAt":1021,"documentId":1022,"publishedAt":373,"focalPoint":33},1022,"facebook-ads.svg","Facebook ads icon","facebook_ads_46a51330e7",6.75,"https://s3.us-east-2.amazonaws.com/whatagraph.com/facebook_ads_46a51330e7.svg","2023-01-11T12:48:32.638Z","2023-12-19T16:49:34.631Z","tx4n0dzanuefl4uxutf2ixxp",[1024,1032,1040,1048,1056,1064,1072,1080,1088],{"id":1025,"name":1026,"createdAt":1027,"updatedAt":1028,"publishedAt":1029,"metric":1030,"documentId":1031,"icon":33},678,"Facebook Ads Performance","2024-02-28T08:53:56.581Z","2024-02-28T08:55:40.375Z","2024-02-28T08:55:40.366Z","Reach\nFrequency\nImpressions\nAmount spent\nClicks (all)\nCPC (all)\nCTR (all)\nSocial amount spent\nCPM (cost per 1,000 impressions)\nCost per 1,000 people reached","gawybv791m9uwvxgnpaxbye0",{"id":1033,"name":1034,"createdAt":1035,"updatedAt":1036,"publishedAt":1037,"metric":1038,"documentId":1039,"icon":33},679,"Facebook Ads Conversions","2024-02-28T08:56:55.018Z","2024-02-28T08:56:56.556Z","2024-02-28T08:56:56.548Z","Reach\nFrequency\nImpressions\nAmount spent\nClicks (all)\nCPC (all)\nCTR (all)\nSocial amount spent\nCPM (cost per 1,000 impressions)\nCost per 1,000 people reached\nConversions (164)expand_less\nOffsite conversions\nUnique purchases\nUnique website content views\nUnique landing page views\nUnique registrations completed\nUnique website leads\nUnique On-Facebook leads\nCost per unique landing page view\nCost per unique custom event\nCost per unique lead\nCost per unique registrations completed\nCost per unique purchase\nCost per unique On-Facebook lead\nUnique website adds to cart\nWebsite unique checkouts initiated\nUnique custom events\nOffline unique checkouts initiated\nOn-facebook unique checkouts initiated\nMobile app unique checkouts initiated\nUnique checkouts initiated\nOn-Facebook leads\nCost per On-Facebook leads\nCost per adds to wishlist\nUnique content views\nCost per purchase\nLocation searches\nDonations\nWebsite donations\nOn-Facebook donations\nMobile app donations\nOffline donations\nDonate conversion value\nWebsite donate conversion value\nOn-Facebook donate conversion value\nMobile app donate conversion value\nOffline donate conversion value\nCost per donation\nPhone number clicks\nPhone number clicks value\nFind location conversion value\nCost per phone number clicks\nCost per find location\nPurchases conversions value\nPurchases\nPurchase ROAS\nOffline adds to cart\nOn-Facebook adds to cart\nAdds to cart\nCustom event value\nWebsite location searches\nCalls placed\n20-seconds call\n60-seconds call\nUnique leads\nUnique offsite conversions\nLeads\nMobile app purchase ROAS\nContacts\nAppointments scheduled\nApplications submitted\nOffsite conversions value\nTrials started\nConversion rate\nSubscriptions\nProducts customized\nWebsite products customized\nSubscription value\nCost per subscriptions\nWebsite purchase ROAS\nMobile app achievements unlocked\nMobile app activations\nMobile app adds of payment info\nMobile app adds to cart\nMobile app adds to wishlist\nMobile app registrations completed\nCost per mobile app registrations completed\nMobile app content views\nMobile app checkouts initiated\nMobile app levels achieved\nMobile app purchases\nMobile app ratings submitted\nMobile app searches\nMobile app credits spent\nMobile app tutorials completed\nOther events\nApp installs\nDesktop app engagements\nDesktop app story engagements\nDesktop app uses\nCommerce adds to cart\nCommerce message to buy\nCommerce purchases\nCommerce content views\nCredit spends\nGame plays\nLanding page views\nLeads (Form)\nMobile app installs\nCustom events\nAdds of payment info\nWebsite adds to cart\nApp adds to wishlist\nAdds to wishlist\nRegistrations completed\nWebsite checkouts initiated\nOffline checkouts initiated\nOn-facebook checkouts initiated\nCheckouts initiated\nCost per registrations completed\nWebsite leads\nWebsite purchases\nSearches\nWebsite content views\nOffline content views\nContent views\nOn-Facebook workflow completions\nOn-Facebook purchases\nMobile app achievements unlocked value\nApp activation value\nMobile app Adds of payment info value\nMobile app adds to cart conversion value\nMobile app adds to wishlist value\nMobile app registrations completed value\nMobile app checkouts initiated conversion value\nMobile app levels achieved value\nMobile app purchases conversion value\nMobile app ratings submitted value\nMobile app searches value\nMobile app credits spent value\nMobile app Tutorials completed conversion value\nOther events value\nApp install value\nDesktop app uses value\nCommerce adds to cart value\nCommerce message to buy value\nCommerce purchases value\nCommerce content views value\nCredit spends value\nGame plays value\nLanding page views value\nLeads (Form) value\nMobile app install value\nAdds of payment info value\nWebsite adds to cart conversion value\nApp adds to wishlist value\nRegistrations completed value\nWebsite checkouts initiated conversion value\nOffline checkouts initiated conversion value\nOn-facebook checkouts initiated conversion value\nCheckouts initiated conversion value\nWebsite leads value\nWebsite purchases conversion value\nSearches value\nOn-Facebook workflow completions conversion value\nOn-Facebook purchase conversion value\nCost per lead\nCost per app installs\nCost per landing page view\nOffline purchases conversion value\nOffline adds of payment info value\nOffline adds to cart conversion value\nOffline registrations completed conversion value\nOffline purchases\nOffline other conversions","jyt031c9shj8avmeopbagbak",{"id":1041,"name":1042,"createdAt":1043,"updatedAt":1044,"publishedAt":1045,"metric":1046,"documentId":1047,"icon":33},680,"Facebook Ads Engagament","2024-02-28T08:58:23.637Z","2024-02-28T08:58:25.206Z","2024-02-28T08:58:25.196Z","Unique post reactions\nUnique post saves\nUnique post shares\nUnique comments\nUnique likes\nUnique link clicks\nCost per unique post save\nCost per unique link click\nCost per unique like\nCost per unique content view\nCPC (cost per link click)\nPage engagement\nUnique page engagement\nEstimated call confirmation clicks\nInstant Experience view percentage\nInstant Experience view time\nCost per estimated ad recall lift (people)\nCost per outbound click\nCost per 15-second video plays\nCost per unique click (all)\nCost per unique outbound click\nCost per 2-second continuous video play\nEstimated ad recall lift rate\nEstimated ad recall lift (people)\nCTR (link click-through rate)\nCost per thruplay watched videos\nInstant experience clicks to open\nInstant experience clicks to start\nOutbound clicks\nUnique outbound clicks\nOutbound CTR\nInstant experience outbound clicks\nUnique CTR (link click-through rate)\n15-second video plays\n2-second continuous video plays\nVideo plays\nThruplay watched videos\nUnique clicks (all)\nUnique CTR (all)\nUnique outbound CTR\n30-second video plays\nVideo average play time\nVideo plays at 100%\nVideo plays at 25%\nVideo plays at 50%\nVideo plays at 75%\nVideo plays at 95%\nPost engagement\nUnique post engagement\nCheck-ins\nPost comments\nPost full views\nPage likes\nPage mentions\nNewly purchased mobile devices\nBlocked messaging connections\nMessaging conversations started\nNew messaging connections\nMessaging replies\nPage photo views\nUnique page photo views\nPost shares\nPost reactions\nReceive Offers\nEvent responses\nPage tab views\n3-second video plays\nMobile app content views value\nCheck-ins value\nPost comments value\nPost full views value\nPage likes value\nLink click value\nPage mentions value\nNewly purchased mobile devices value\nContent views value\nBlocked messaging connections value\nMessaging conversations started value\nNew messaging connections value\nMessaging replies value\nOutbound clicks value\nPage photo views value\nPost shares value\nPost reaction value\nReceive Offers value\nEvent responses value\nPage tab views value\nCost per 3-second video plays\nCost per page like\nCost per post engagement\nCost per page engagement\nPage engagement rate\nCost per new messaging connections\nCost per messaging conversation started\nCost per messaging replies\nPost LIKE reactions\nPost LOVE reactions\nPost WOW reactions\nPost HAHA reactions\nPost SAD reactions\nPost ANGRY reactions\nCost per event responses\nPost saves\nLink clicks\n10-second video plays","ywwce9hzrr90izu4h8t3yjzo",{"id":1049,"name":1050,"createdAt":1051,"updatedAt":1052,"publishedAt":1053,"metric":1054,"documentId":1055,"icon":33},681,"Facebook Ads Catalog Segments","2024-02-28T08:59:04.126Z","2024-02-28T08:59:05.470Z","2024-02-28T08:59:05.423Z","Purchase ROAS with shared items value\nWebsite purchase ROAS with shared items value\nMobile app purchase ROAS with shared items value\nAdds to cart with shared items value\nWebsite adds to cart with shared items value\nOffsite conversions with shared items value\nMobile app adds to cart conversion with shared items value\nCustom events with shared items value\nPurchases with shared items value\nWebsite purchases with shared items value\nContent views with shared items value\nWebsite content views with shared items value\nMobile app content views with shared items value\nMobile app purchases conversion with shared items value\nWebsite purchases with shared items\nAdds to cart with shared items\nWebsite adds to cart with shared items\nMobile app adds to cart with shared items\nContent views with shared items\nWebsite content with shared items views\nMobile app content views with shared items\nPurchases with shared items\nMobile app purchases with shared items","lgr2wfg2bsrkbnmy0gmczjg2",{"id":1057,"name":1058,"createdAt":1059,"updatedAt":1060,"publishedAt":1061,"metric":1062,"documentId":1063,"icon":33},682,"Facebook Ads Converted Products","2024-02-28T08:59:35.910Z","2024-02-28T08:59:37.233Z","2024-02-28T08:59:37.217Z","Website purchases converted value\nAdds to cart value\nWebsite adds to cart value\nOffsite conversions value\nMobile app adds to cart conversion value\nCustom events value\nContent views value\nWebsite content views value\nMobile app content views value\nPurchases converted value\nMobile app purchases converted value\nWebsite purchases\nAdds to cart\nWebsite adds to cart\nOffsite conversions\nMobile app adds to cart\nCustom events\nContent views\nMobile app content views\nPurchases","t7k6i4kpw0itkbqn3qnfwtfe",{"id":1065,"name":1066,"createdAt":1067,"updatedAt":1068,"publishedAt":1069,"metric":1070,"documentId":1071,"icon":33},683,"Facebook Ads Custom Conversions","2024-02-28T09:00:15.266Z","2024-02-28T09:00:16.413Z","2024-02-28T09:00:16.397Z","Total custom conversions\nview_cart\nsign_up\nlogin\nadd_shipping_info\nadd_to_cart\nsim_validation\npurchase","hv4pbk87ju1ttqr3w3mjncqr",{"id":1073,"name":1074,"createdAt":1075,"updatedAt":1076,"publishedAt":1077,"metric":1078,"documentId":1079,"icon":33},684,"Facebook Ads Custom","2024-02-28T09:00:38.335Z","2024-02-28T09:00:39.633Z","2024-02-28T09:00:39.620Z","Total actions\nThe number of action that was attributed to your ads\nTotal action values\nTotal cost per action\nTotal unique actions\nTotal conversion values","thn5vfwvav10oik86pmg1mt7",{"id":1081,"name":1082,"createdAt":1083,"updatedAt":1084,"publishedAt":1085,"metric":1086,"documentId":1087,"icon":33},685,"Facebook Ads Custom Events","2024-02-28T09:01:08.414Z","2024-02-28T09:01:10.316Z","2024-02-28T09:01:10.299Z","SeeResultsClick\nCalculatorClicks\nSeeResultsClick value\nCost per SeeResultsClick\nCalculatorClicks value\nCost per CalculatorClicks","pr62ttqj1toqiqzophqgbpgo",{"id":1089,"name":1090,"createdAt":1091,"updatedAt":1092,"publishedAt":1093,"metric":1094,"documentId":1095,"icon":33},686,"Facebook Ads Video","2024-02-28T09:01:38.290Z","2024-02-28T09:01:39.411Z","2024-02-28T09:01:39.400Z","Cost per thruplay\nCost per thruplay","j7vis03elyg4twtewwdonfkp",{"id":1097,"title":1098,"createdAt":1099,"updatedAt":1100,"publishedAt":1101,"new":17,"beta":17,"coming_soon":17,"documentId":1102,"link":1103,"icon":1106,"integration_metrics":1116},92,"Facebook Lead Ads","2025-12-19T11:00:53.484Z","2026-06-08T10:09:04.900Z","2025-12-19T11:06:04.953Z","br51qs363osoidi9zaglp6rs",{"id":1104,"label":33,"url":1105,"subtext":33,"style":594,"element_id":33,"color":33,"icon":33,"width":33},1791,"/integrations/facebook-lead-ads",{"id":1107,"name":1108,"alternativeText":1109,"caption":33,"width":983,"height":983,"formats":33,"hash":1110,"ext":366,"mime":367,"size":1111,"url":1112,"previewUrl":33,"provider":370,"provider_metadata":33,"createdAt":1113,"updatedAt":1114,"documentId":1115,"publishedAt":373,"focalPoint":33},1021,"facebook.svg","Facebook icon","facebook_63dda44132",0.93,"https://s3.us-east-2.amazonaws.com/whatagraph.com/facebook_63dda44132.svg","2023-01-11T12:48:32.637Z","2023-12-19T16:48:54.862Z","uf2mey03zmn0rc591y6gzxqv",[1117,1125,1133],{"id":1118,"name":1119,"createdAt":1120,"updatedAt":1121,"publishedAt":1122,"metric":1123,"documentId":1124,"icon":33},954,"Facebook Lead Ads Forms","2025-12-19T11:03:58.541Z","2025-12-19T11:04:53.563Z","2025-12-19T11:04:03.252Z","Leads\nExpired Leads\nOrganic Leads","akxa6d0mc4rtqwdv24ppg6x5",{"id":1126,"name":1127,"createdAt":1128,"updatedAt":1129,"publishedAt":1130,"metric":1131,"documentId":1132,"icon":33},955,"Facebook Lead Ads Form Questions","2025-12-19T11:04:39.085Z","2025-12-19T11:04:41.562Z","2025-12-19T11:04:41.555Z","Count","m89oxve7p040q45izjt0xbxo",{"id":1134,"name":1135,"createdAt":1136,"updatedAt":1137,"publishedAt":1138,"metric":1131,"documentId":1139,"icon":33},953,"Facebook Lead Ads Leads","2025-12-19T11:03:13.757Z","2025-12-19T11:05:04.398Z","2025-12-19T11:03:17.350Z","kpakkq22wdbufszym2ek6qqx",{"id":1141,"title":144,"createdAt":1142,"updatedAt":1143,"publishedAt":1144,"new":17,"beta":17,"coming_soon":17,"documentId":1145,"link":1146,"icon":1149,"integration_metrics":1159},36,"2023-01-12T11:32:02.996Z","2026-06-08T09:43:22.876Z","2023-01-12T11:32:05.818Z","s9rxzgqg92t2ebcirrhxjla9",{"id":1147,"label":1148,"url":145,"subtext":33,"style":33,"element_id":33,"color":33,"icon":33,"width":33},232,"linkedin-ads",{"id":1150,"name":1151,"alternativeText":1152,"caption":33,"width":123,"height":123,"formats":33,"hash":1153,"ext":366,"mime":367,"size":1154,"url":1155,"previewUrl":33,"provider":370,"provider_metadata":33,"createdAt":1156,"updatedAt":1157,"documentId":1158,"publishedAt":373,"focalPoint":33},1032,"linkedin-ads.svg","LinkedIn Ads icon","linkedin_ads_791a60ad20",7.28,"https://s3.us-east-2.amazonaws.com/whatagraph.com/linkedin_ads_791a60ad20.svg","2023-01-11T12:48:32.987Z","2023-12-19T16:52:38.256Z","eqrr191f401t1q19nxxdqi46",[1160,1167],{"id":1161,"name":1162,"createdAt":33,"updatedAt":1163,"publishedAt":1164,"metric":1165,"documentId":1166,"icon":33},615,"LinkedIn Ads Campaign","2024-05-02T08:27:25.506Z","2023-02-20T12:03:01.000Z","Campaign total budget amount\nCampaign unit cost amount\nCampaign daily budget amount","qahrav12b2ykbrze52uteixg",{"id":1168,"name":1169,"createdAt":33,"updatedAt":1170,"publishedAt":1171,"metric":1172,"documentId":1173,"icon":33},490,"LinkedIn Ads Analytics","2024-03-06T10:40:36.020Z","2023-02-15T07:32:10.000Z","Card clicks\nCard impressions\nComment likes\nDocument completions\nDocument first quartile completions\nDocument midpoint completions\nDocument third quartile completions\nDownload clicks\nJob applications\nJob apply clicks\nPost click job applications\nPost click job apply clicks\nPost click registrations\nPost view job applications\nPost view job apply clicks\nPost view registrations\nReactions\nRegistrations\nTalent leads\nViral card clicks\nViral card impressions\nViral comment likes\nViral document completions\nViral document first quartile completions\nViral document midpoint completions\nViral document third quartile completions\nViral downloads clicks\nViral job applications\nViral job apply clicks\nViral post click job applications\nViral post click job apply clicks\nViral post click registrations\nViral post view job applications\nViral post view job apply clicks\nViral post view registrations\nViral reactions\nViral registrations\nPost click conversions\nAd unit clicks\nCompany page clicks\nOne click leads (viral)\nVideo first quartile completions\nText url clicks\nVideo starts\nExternal website conversions (viral)\nVideo third quartile completions\nLikes\nComments (viral)\nVideo third quartile completions (viral)\nOne click leads\nFull screen plays\nFollows\nOne click lead form opens (viral)\nConversion value\nFollows (viral)\nOther engagements\nVideo completions (viral)\nOpens\nLead generation mail interested clicks\nTotal engagements\nVideo views\nImpressions (viral)\nVideo views (viral)\nHeadline Clicks\nHeadline Impressions\nValid Work Email Leads\nCost in local currency\nLikes (viral)\nOther engagements (viral)\nVideo midpoint completions (viral)\nShares\nFull screen plays (viral)\nVideo midpoint completions\nTotal engagements (viral)\nExternal website post view conversions (viral)\nCompany page clicks (viral)\nAction clicks\nShares (viral)\nVideo completions\nExternal website post view conversions\nComments\nVideo starts (viral)\nCost in USD\nLanding page clicks\nOne click lead form opens\nImpressions\nLanding page clicks (viral)\nExternal website post click conversions (viral)\nExternal website conversions\nVideo first quartile completions (viral)\nLead generation mail contact info shares\nClicks\nClicks (viral)\nCost per click\nCost per 1000 impressions\nCost per engagement\nCost per conversion\nAverage engagement\nSocial actions\nOther clicks\nInMail clicks\nOpen rate\nClick to open rate\nCost per send\nCost per open\nEngagement rate\nAverage CTR\nCost per lead\nLead form completion rate\nInMail sends\nConversion rate\nReturn on ad spend\nApproximate Unique Member Reach","chtidd1njmzg5fdgtrwhn8p6",{"id":191,"title":1175,"createdAt":1176,"updatedAt":1177,"publishedAt":1178,"new":17,"beta":17,"coming_soon":17,"documentId":1179,"link":1180,"icon":1184,"integration_metrics":1194},"TikTok Ads","2023-01-12T11:36:03.609Z","2026-06-08T09:43:49.441Z","2023-01-12T11:36:05.069Z","cxiet08eqw1btkysq4dl9lur",{"id":1181,"label":1182,"url":1183,"subtext":33,"style":33,"element_id":33,"color":33,"icon":33,"width":33},235,"tiktok-ads","/integrations/tiktok-ads",{"id":1185,"name":1186,"alternativeText":1187,"caption":33,"width":983,"height":983,"formats":33,"hash":1188,"ext":366,"mime":367,"size":1189,"url":1190,"previewUrl":33,"provider":370,"provider_metadata":33,"createdAt":1191,"updatedAt":1192,"documentId":1193,"publishedAt":373,"focalPoint":33},983,"tiktok.svg","TikTok icon","tiktok_0beb1de8b9",2.58,"https://s3.us-east-2.amazonaws.com/whatagraph.com/tiktok_0beb1de8b9.svg","2023-01-11T12:48:31.242Z","2023-12-19T17:19:21.843Z","jmz5u3j89f784xo9chjugroh",[1195,1203,1211,1219,1227,1235,1243,1251,1259,1267,1275,1283,1291],{"id":1196,"name":1197,"createdAt":1198,"updatedAt":1199,"publishedAt":1200,"metric":1201,"documentId":1202,"icon":33},665,"TikTok Ads Universal","2024-02-22T10:47:23.359Z","2024-02-22T10:47:25.533Z","2024-02-22T10:47:25.478Z","Impressions\nClicks\nSpend","fb54z51i29602iojmt56w2a7",{"id":1204,"name":1205,"createdAt":1206,"updatedAt":1207,"publishedAt":1208,"metric":1209,"documentId":1210,"icon":33},666,"TikTok Ads Basic Data","2024-02-22T10:50:04.651Z","2024-02-22T10:50:07.250Z","2024-02-22T10:50:07.230Z","Total Cost\nCPC\nCPM\nImpressions\nCTR (%)\nReach\nCost per 1,000 people reached\nConversion\nCPA\nCVR (%)\nReal-time Conversions\nReal-time CPA\nReal-time CVR (%)\nResult\nCost Per Result\nResult Rate (%)\nReal-time Result\nReal-time Cost Per Result\nReal-time Result Rate (%)\nSecondary Goal Result\nCost per Secondary Goal Result\nSecondary Goal Result Rate (%)\nFrequency\nCampaign Budget\nAd Group Budget\nGross Impressions (Includes Invalid Impressions)","xko7ljjt6ljmw1v5wbj57ki2",{"id":1212,"name":1213,"createdAt":1214,"updatedAt":1215,"publishedAt":1216,"metric":1217,"documentId":1218,"icon":33},668,"TikTok Ads Engagement ","2024-02-22T10:54:51.324Z","2024-02-22T10:54:52.885Z","2024-02-22T10:54:52.877Z","Profile Visit\nProfile Visit Rate\nPaid Likes\nPaid Comments\nPaid Follows\nClicks on music\nTotal Engagement\nEngagement Rate\nDuet Clicks\nStitch Clicks\nSound Usage Clicks\nAnchor Clicks\nAnchor Click Rate\nClicks on hashtag challenge\nInstant Experience Average View Time\nInstant Experience Average View Percentage\nInstant Experience Video Component Views\nInstant Experience Video Component Views at 25%\nInstant Experience Video Component Views at 50%\nInstant Experience Video Component Views at 75%\nInstant Experience Video Component Views at 100%\nAverage View Time per Instant Experience Video Component","nwumx3iv45kx3bdajfeobhe9",{"id":1220,"name":1221,"createdAt":1222,"updatedAt":1223,"publishedAt":1224,"metric":1225,"documentId":1226,"icon":33},667,"TikTok Ads Video Play","2024-02-22T10:51:14.485Z","2024-02-22T10:51:19.206Z","2024-02-22T10:51:19.198Z","Video Views\n2-Second Video Views\n6-Second Video Views\nVideo Average Watch Time Per Video View\nVideo Views at 25%\nVideo Views at 50%\nVideo Views at 75%\nVideo Views at 100%","zdphv1tut9by3b6xpj5bch33",{"id":1228,"name":1229,"createdAt":1230,"updatedAt":1231,"publishedAt":1232,"metric":1233,"documentId":1234,"icon":33},671,"TikTok Ads Attribution","2024-02-22T11:21:33.768Z","2024-02-22T11:21:40.172Z","2024-02-22T11:21:40.132Z","VTA Conversions\nCost per VTA Conversion\nVTA Registration\nCost per VTA Registration\nCost per VTA Purchase\nCTA Conversions\nCost per CTA Conversion\nCTA Registration\nCost per CTA Registration\nCTA Purchase\nCost per CTA Purchase\nCost per VTA App Install\nCost per CTA App Install","fa5n3nke2jrlnhmdq6lhzouk",{"id":1236,"name":1237,"createdAt":1238,"updatedAt":1239,"publishedAt":1240,"metric":1241,"documentId":1242,"icon":33},669,"TikTok Ads In-App Event (Unique)","2024-02-22T11:03:24.796Z","2024-02-22T11:09:32.280Z","2024-02-22T11:05:06.634Z","Real-time App Install\nCost per Real-time App Install\nApp Install\nCost per App Install\nCost per Unique Registration\nRegistration Rate (%)\nUnique Purchase\nCost per Unique Purchase\nPurchase Rate (%)\nUnique Add to Cart\nAdd to Cart Rate (%)\nUnique Checkout\nCost per Unique Checkout\nCheckout Rate (%)\nUnique View Content\nCost per Unique View Content\nView Content Rate (%)\nUnique Day 2 Retention\nCost per Unique Day 2 Retention\nDay 2 Retention Rate (%)\nUnique Add Payment Info\nCost per Unique Add Payment Info\nAdd Payment Info Rate (%)\nUnique Add to Wishlist\nCost per Unique Add to Wishlist\nAdd to Wishlist Rate (%)\nUnique Launch App\nCost per Unique Launch App\nLaunch App Rate (%)\nUnique Complete Tutorial\nCost per Unique Complete Tutorial\nComplete Tutorial Rate (%)\nUnique Create Group\nCost per Unique Create Group\nCreate Group Rate (%)\nUnique Join Group\nCost per Unique Join Group\nJoin Group Rate (%)\nUnique Create Role\nCost per Unique Create Role\nCreate Role Rate (%)\nUnique Spend Credit\nCost per Unique Spend Credit\nSpend Credit Rate (%)\nUnique Achieve Level\nCost per Unique Achieve Level\nAchieve Level Rate (%)\nUnique Unlock Achievement\nCost per Unique Unlock Achievement\nUnlock Achievement Rate (%)\nUnique Generate Lead\nCost per Unique Generate Lead\nGenerate Lead Rate (%)\nUnique In App Ad Click\nCost per Unique In App Ad Click\nIn App Ad Click Rate (%)\nUnique In App Ad Impr\nCost per Unique In App Ad Impr\nIn App Ad Impr Rate (%)\nUnique Loan Apply\nCost per Unique Loan Apply\nLoan Apply Rate (%)\nUnique Loan Approval\nCost per Unique Loan Approval\nLoan Approval Rate (%)\nUnique Loan Disbursement\nCost per Unique Loan Disbursement\nLoan Disbursement Rate (%)\nUnique Login\nCost per Unique Login\nLogin Rate (%)\nUnique Rate\nCost per Unique Rate\nRate Rate (%)\nUnique Search\nCost per Unique Search\nSearch Rate (%)\nUnique Start Trial\nCost per Unique Start Trial\nStart Trial Rate (%)\nUnique Subscribe\nCost per Unique Subscribe\nSubscribe Rate (%)","w0g9l86b5ed7uk3pl1vlets7",{"id":1244,"name":1245,"createdAt":1246,"updatedAt":1247,"publishedAt":1248,"metric":1249,"documentId":1250,"icon":33},670,"TikTok Ads In-App Event (Total)","2024-02-22T11:19:29.413Z","2024-02-22T11:19:44.229Z","2024-02-22T11:19:44.221Z","Registration (Total No.)\nCost per Registration\nPurchase (Total No.)\nCost per Purchase\nTotal Purchase Value\nPurchase ROAS\nAdd to Cart (Total No.)\nCost per Add to Cart\nValue per Add to Cart\nTotal Add to Cart Value\nCheckout (Total No.)\nCost per Checkout\nValue per Checkout\nTotal Checkout Value\nView Content (Total No.)\nCost per View Content\nValue per View Content\nTotal View Content Value\nDay 2 Retention (Total No.)\nCost per Day 2 Retention\nAdd Payment Info (Total No.)\nCost per Add Payment Info\nAdd to Wishlist (Total No.)\nCost per Add to Wishlist\nValue per Add to Wishlist\nTotal Add to Wishlist Value\nLaunch App (Total No.)\nCost per Launch App\nComplete Tutorial (Total No.)\nCost per Complete Tutorial\nValue per Complete Tutorial\nTotal Complete Tutorial Value\nCreate Group (Total No.)\nCost per Create Group\nValue per Create Group\nTotal Create Group Value\nJoin Group (Total No.)\nCost per Join Group\nValue per Join Group\nTotal Join Group Value\nCreate Role (Total No.)\nCost per Create Role\nValue per Create Role\nTotal Create Role Value\nSpend Credit (Total No.)\nCost per Spend Credit\nValue per Spend Credit\nTotal Spend Credit Value\nAchieve Level (Total No.)\nCost per Achieve Level\nValue per Achieve Level\nTotal Achieve Level Value\nUnlock Achievement (Total No.)\nCost per Unlock Achievement\nValue per Unlock Achievement\nTotal Unlock Achievement Value\nGenerate Lead (Total No.)\nCost per Generate Lead\nValue per Generate Lead\nTotal Generate Lead Value\nIn App Ad Click (Total No.)\nCost per In App Ad Click\nValue per In App Ad Click\nTotal In App Ad Click Value\nIn App Ad Impr (Total No.)\nCost per In App Ad Impr\nValue per In App Ad Impr\nTotal In App Ad Impr Value\nLoan Apply (Total No.)\nCost per Loan Apply\nLoan Approval (Total No.)\nCost per Loan Approval\nLoan Disbursement (Total No.)\nCost per Loan Disbursement\nLogin (Total No.)\nCost per Login\nRate (Total No.)\nValue per Rate\nTotal Rate Value\nSearch (Total No.)\nCost per Search\nStart Trial (Total No.)\nCost per Start Trial\nSubscribe (Total No.)\nCost per Subscribe\nValue per Subscribe\nTotal Subscribe Value","fuj1be7stw08o3pyx8kg03pd",{"id":1252,"name":1253,"createdAt":1254,"updatedAt":1255,"publishedAt":1256,"metric":1257,"documentId":1258,"icon":33},674,"TikTok Ads In-App Event (Once)","2024-02-22T11:57:42.796Z","2024-02-22T11:57:45.412Z","2024-02-22T11:57:45.400Z","App Install (SKAN)\nCost per App Install (SKAN)\nUnique Registration (SKAN)\nCost per Unique Registration (SKAN)\nUnique Purchase (SKAN)\nCost per Unique Purchase (SKAN)\nPurchase Rate (%) (SKAN)\nUnique Add to Cart (SKAN)\nCost per Unique Add to Cart (SKAN)\nAdd to Cart Rate (%) (SKAN)\nUnique Checkout (SKAN)\nCost per Unique Checkout (SKAN)\nCheckout Rate (%) (SKAN)\nUnique View Content (SKAN)\nCost per Unique View Content (SKAN)\nView Content Rate (%) (SKAN)\nUnique Add Payment Info (SKAN)\nCost per Unique Add Payment Info (SKAN)\nAdd Payment Info Rate (%) (SKAN)\nUnique Add to Wishlist (SKAN)\nCost per Unique Add to Wishlist (SKAN)\nAdd to Wishlist Rate (%) (SKAN)\nUnique Launch App (SKAN)\nCost per Unique Launch App (SKAN)\nLaunch App Rate (%) (SKAN)\nUnique Complete Tutorial (SKAN)\nCost per Unique Complete Tutorial (SKAN)\nComplete Tutorial Rate (%) (SKAN)\nUnique Create Group (SKAN)\nCost per Unique Create Group (SKAN)\nCreate Group Rate (%) (SKAN)\nUnique Join Group (SKAN)\nCost per Unique Join Group (SKAN)\nJoin Group Rate (%) (SKAN)\nUnique Create Role (SKAN)\nCost per Unique Create Role (SKAN)\nCreate Role Rate (%) (SKAN)\nUnique Spend Credit (SKAN)\nCost per Unique Spend Credit (SKAN)\nSpend Credit Rate (%) (SKAN)\nUnique Achieve Level (SKAN)\nCost per Unique Achieve Level (SKAN)\nAchieve Level Rate (%) (SKAN)\nUnique Unlock Achievement (SKAN)\nCost per Unique Unlock Achievement (SKAN)\nUnlock Achievement Rate (%) (SKAN)\nUnique Generate Lead (SKAN)\nCost per Unique Generate Lead (SKAN)\nGenerate Lead Rate (%) (SKAN)\nUnique In App Ad Click (SKAN)\nCost per Unique In App Ad Click (SKAN)\nIn App Ad Click Rate (%) (SKAN)\nUnique In App Ad Impr (SKAN)\nCost per Unique In App Ad Impr (SKAN)\nIn App Ad Impr Rate (%) (SKAN)\nUnique Loan Apply (SKAN)\nCost per Unique Loan Apply (SKAN)\nLoan Apply Rate (%) (SKAN)\nUnique Loan Approval (SKAN)\nCost per Unique Loan Approval (SKAN)\nLoan Approval Rate (%) (SKAN)\nUnique Loan Disbursement (SKAN)\nCost per Unique Loan Disbursement (SKAN)\nLoan Disbursement Rate (%) (SKAN)\nUnique Login (SKAN)\nCost per Unique Login (SKAN)\nLogin Rate (%) (SKAN)\nUnique Rate (SKAN)\nCost per Unique Rate (SKAN)\nRate Rate (%) (SKAN)\nUnique Search (SKAN)\nCost per Unique Search (SKAN)\nSearch Rate (%) (SKAN)\nUnique Start Trial (SKAN)\nCost per Unique Start Trial (SKAN)\nStart Trial Rate (%) (SKAN)\nUnique Subscribe (SKAN)\nCost per Unique Subscribe (SKAN)\nSubscribe Rate (%) (SKAN)\nApp Installs (SKAN Privacy Withheld)\nPurchase ROAS (SKAN)","u4382mzhprgin1cmmwnxmov8",{"id":1260,"name":1261,"createdAt":1262,"updatedAt":1263,"publishedAt":1264,"metric":1265,"documentId":1266,"icon":33},675,"TikTok Ads In-App Event (Every)","2024-02-22T12:05:25.107Z","2024-02-22T12:05:27.940Z","2024-02-22T12:05:27.931Z","Total Registration (SKAN)\nCost per Registration (SKAN)\nTotal Purchase (SKAN)\nCost per Purchase (SKAN)\nTotal Add to Cart (SKAN)\nCost per Add to Cart (SKAN)\nTotal Add to Cart Value (SKAN)\nTotal Checkout (SKAN)\nCost per Checkout (SKAN)\nTotal Checkout Value (SKAN)\nTotal View Content (SKAN)\nCost per View Content (SKAN)\nTotal View Content Value (SKAN)\nTotal Add Payment Info (SKAN)\nCost per Add Payment Info (SKAN)\nTotal Add to Wishlist (SKAN)\nCost per Add to Wishlist (SKAN)\nTotal Add to Wishlist Value (SKAN)\nTotal Launch App (SKAN)\nCost per Launch App (SKAN)\nTotal Complete Tutorial (SKAN)\nCost per Complete Tutorial (SKAN)\nTotal Complete Tutorial Value (SKAN)\nTotal Create Group (SKAN)\nCost per Create Group (SKAN)\nTotal Create Group Value (SKAN)\nTotal Join Group (SKAN)\nCost per Join Group (SKAN)\nTotal Join Group Value (SKAN)\nTotal Create Role (SKAN)\nCost per Create Role (SKAN)\nTotal Create Role Value (SKAN)\nTotal Spend Credit (SKAN)\nCost per Spend Credit (SKAN)\nTotal Spend Credit Value (SKAN)\nTotal Achieve Level (SKAN)\nCost per Achieve Level (SKAN)\nTotal Achieve Level Value (SKAN)\nTotal Unlock Achievement (SKAN)\nCost per Unlock Achievement (SKAN)\nTotal Unlock Achievement Value (SKAN)\nTotal Generate Lead (SKAN)\nCost per Generate Lead (SKAN)\nTotal Generate Lead Value (SKAN)\nTotal In App Ad Click (SKAN)\nCost per In App Ad Click (SKAN)\nTotal In App Ad Click Value (SKAN)\nTotal In App Ad Impr (SKAN)\nCost per In App Ad Impr (SKAN)\nTotal In App Ad Impr Value (SKAN)\nTotal Loan Apply (SKAN)\nCost per Loan Apply (SKAN)\nTotal Loan Approval (SKAN)\nCost per Loan Approval (SKAN)\nTotal Loan Disbursement (SKAN)\nCost per Loan Disbursement (SKAN)\nTotal Login (SKAN)\nCost per Login (SKAN)\nTotal Rate (SKAN)\nCost per Rate (SKAN)\nTotal Rate Value (SKAN)\nTotal Search (SKAN)\nCost per Search (SKAN)\nTotal Start Trial (SKAN)\nCost per Start Trial (SKAN)\nTotal Subscribe (SKAN)\nCost per Subscribe (SKAN)\nTotal Subscribe Value (SKAN)","mqpuaefbycnp7gpivy0nc748",{"id":1268,"name":1269,"createdAt":1270,"updatedAt":1271,"publishedAt":1272,"metric":1273,"documentId":1274,"icon":33},676,"TikTok Ads In-App Event (Custom)","2024-02-22T12:08:22.961Z","2024-02-22T12:08:25.914Z","2024-02-22T12:08:25.907Z","Unique Custom App Event\nCost per Unique Custom App Event\nCustom App Event Rate (%)\nTotal Custom App Event\nValue per Custom App Event\nTotal Custom App Event Value","ttvbh1p2c7x3y7qwjxocyp7y",{"id":1276,"name":1277,"createdAt":1278,"updatedAt":1279,"publishedAt":1280,"metric":1281,"documentId":1282,"icon":33},673,"TikTok Ads Basic Data (SKAN)","2024-02-22T11:44:26.043Z","2024-02-22T12:18:18.254Z","2024-02-22T11:44:28.007Z","Result (SKAN)\nCost Per Result (SKAN)\nResult Rate (%) (SKAN)\nConversion (SKAN)\nCVR (%) (SKAN)\nConversions (SKAN click time)\nCPA (SKAN click time)\nCVR (SKAN click time)","x08ln0j7xthepopaenmvvgke",{"id":1284,"name":1285,"createdAt":1286,"updatedAt":1287,"publishedAt":1288,"metric":1289,"documentId":1290,"icon":33},672,"TikTok Ads Page Event","2024-02-22T11:42:38.917Z","2024-02-22T11:42:42.524Z","2024-02-22T11:42:42.511Z","Complete Payment ROAS\nComplete Payment\nComplete Payment Cost\nComplete Payment Rate (%)\nTotal Complete Payment Value\nPage Browse\nPage Browse Cost\nPage Browse Rate (%)\nValue per Page Browse\nTotal Page Browse Value\nButton Click\nButton Click Cost\nButton Click Rate (%)\nValue per Button Click\nTotal Button Click Value\nOnline Consultation\nOnline Consultation Cost\nOnline Consultation Rate (%)\nValue per Online Consultation\nTotal Online Consultation Value\nUser Registration\nUser Registration Cost\nUser Registration Rate (%)\nValue per User Registration\nTotal User Registration Value\nProduct Details Page Browse\nProduct Details Page Browse Cost\nProduct Details Page Browse Rate (%)\nValue per Product Details Page Browse\nTotal Product Details Page Browse Value\nAdd to Cart\nAdd to Cart Cost\nAdd to Cart Rate (%)\nValue per Add to Cart\nTotal Add to Cart Value\nPlace an Order\nPlace an Order Cost\nPlace an Order Rate (%)\nValue per Place an Order\nTotal Place an Order Value\nDetails Page Browse (Form)\nDetails Page Browse (Form) Cost\nDetails Page Browse (Form) Rate (%)\nValue per Details Page Browse (Form)\nTotal Details Page Browse (Form) Value\nButton Click (Form)\nButton Click (Form) Cost\nButton Click (Form) Rate (%)\nValue per Button Click (Form)\nTotal Button Click (Form) Value\nForm Submission\nForm Submission Cost\nForm Submission Rate (%)\nValue per Form Submission\nTotal Form Submission Value\nDetails Page Browse (Consultation)\nDetails Page Browse (Consultation) Cost\nDetails Page Browse (Consultation) Rate (%)\nValue per Details Page Browse (Consultation)\nTotal Details Page Browse (Consultation) Value\nButton Click (Consultation)\nButton Click (Consultation) Cost\nButton Click (Consultation) Rate (%)\nValue per Button Click (Consultation)\nTotal Button Click (Consultation) Value\nConsultation\nConsultation Cost\nConsultation Rate (%)\nValue per Consultation\nTotal Consultation Value\nDetails Page Browse (App Download)\nDetails Page Browse (App Download) Cost\nDetails Page Browse (App Download) Rate (%)\nValue per Details Page Browse (App Download)\nTotal Details Page Browse (App Download) Value\nButton Click (App Download)\nButton Click (App Download) Cost\nButton Click (App Download) Rate (%)\nValue per Button Click (App Download)\nTotal Button Click (App Download) Value\nDownload Button Click\nDownload Button Click Cost\nDownload Button Click Rate (%)\nValue per Download Button Click\nTotal Download Button Click Value\nInitiate Checkout\nInitiate Checkout Cost\nInitiate Checkout Rate (%)\nValue per Initiate Checkout\nTotal Initiate Checkout Value\nAdd Billing\nAdd Billing Cost\nAdd Billing Rate (%)\nValue per Add Billing\nTotal Add Billing Value\nSearch\nSearch Cost\nSearch Rate (%)\nValue per Search\nTotal Search Value\nTotal Page View\nCost per Page View\nPage View Rate (%)\nValue per Page View\nTotal Page View Value\nTotal Landing Page View\nCost per Landing Page View\nLanding Page View Rate\nTotal Custom Page Event\nCost per Custom Page Event\nCustom Page Event Rate (%)\nValue per Custom Page Event\nTotal Custom Page Event Value","ks1n4reirptnn4biqm07a1sw",{"id":1292,"name":1293,"createdAt":1294,"updatedAt":1295,"publishedAt":1296,"metric":1297,"documentId":1298,"icon":33},677,"TikTok Ads Onsite Event","2024-02-22T12:13:55.816Z","2024-02-22T12:14:02.311Z","2024-02-22T12:14:02.301Z","Cost per Call-To-Action Button Clicks (Onsite)\nCost per Page Views (Onsite)\nCost per Product Clicks (Onsite)\nCost per Add Billing (Onsite)\nCost per Add To Wishlist (Onsite)\nCost per App Store Click (Onsite)\nCost per Form Submission (Onsite)\nCost per Initiate Checkout (Onsite)\nCost per Add to Cart (Onsite)\nCost per Product Details Page View (Onsite)\nCost per Complete Payment (Onsite)\nCall-to-Action Button Clicks (Instant Experience)\nCall-to-Action Button Clicks Rate (Onsite) (%)\nPage Views (Onsite)\nPage Views Rate (Onsite) (%)\nProduct Clicks (Instant Experience)\nProduct Clicks Rate (Onsite) (%)\nTotal Add Billing (Onsite)\nAdd Billing Rate (Onsite) (%)\nTotal Add To Wishlist (Onsite)\nAdd To Wishlist Rate (Onsite) (%)\nTotal App Store Click (Onsite)\nApp Store Click Rate (Onsite) (%)\nTotal Form Submission (Onsite)\nForm Submission Rate (Onsite) (%)\nTotal Initiate Checkout (Onsite)\nInitiate Checkout Rate (Onsite) (%)\nTotal Add to Cart (Onsite)\nAdd to Cart Rate (Onsite) (%)\nTotal Product Details Page View (Onsite)\nProduct Details Page View Rate (Onsite) (%)\nTotal Complete Payment (Onsite)\nComplete Payment Rate (Onsite) (%)\nComplete Payment ROAS (Onsite)\nTotal Add Billing Value (Onsite)\nTotal Add To Wishlist Value (Onsite)\nTotal Form Submission Value (Onsite)\nTotal Initiate Checkout Value (Onsite)\nTotal Add to Cart Value (Onsite)\nTotal Product Details Page View Value (Onsite)\nTotal Complete Payment Value (Onsite)\nValue per Add Billing (Onsite)\nValue per Add To Wishlist (Onsite)\nValue per Form Submission (Onsite)\nValue per Initiate Checkout (Onsite)\nValue per Add to Cart (Onsite)\nValue per Product Details Page View (Onsite)\nValue per Complete Payment (Onsite)","s71jk2s1yf1txmae0ca2xwvr",{"id":218,"title":1300,"createdAt":1301,"updatedAt":1302,"publishedAt":1303,"new":17,"beta":17,"coming_soon":17,"documentId":1304,"link":1305,"icon":1309,"integration_metrics":1319},"Snapchat Ads","2023-01-12T12:47:08.728Z","2026-06-08T09:47:21.498Z","2023-01-12T12:47:09.817Z","kl56c63u0a0rhpo1hr7lh3lv",{"id":1306,"label":1307,"url":1308,"subtext":33,"style":33,"element_id":33,"color":33,"icon":33,"width":33},242,"snapchat ads","/integrations/snapchat-ads",{"id":1310,"name":1311,"alternativeText":1312,"caption":33,"width":983,"height":983,"formats":33,"hash":1313,"ext":366,"mime":367,"size":1314,"url":1315,"previewUrl":33,"provider":370,"provider_metadata":33,"createdAt":1316,"updatedAt":1317,"documentId":1318,"publishedAt":373,"focalPoint":33},984,"snapchat.svg","Snapchat icon","snapchat_16f025e73d",8.85,"https://s3.us-east-2.amazonaws.com/whatagraph.com/snapchat_16f025e73d.svg","2023-01-11T12:48:31.244Z","2023-12-19T19:40:46.488Z","covdirb8npl228swt5fihwjg",[1320,1328,1335,1342],{"id":1321,"name":1322,"createdAt":1323,"updatedAt":1324,"publishedAt":1325,"metric":1326,"documentId":1327,"icon":33},777,"Snapchat Ads Account","2024-04-01T13:11:37.584Z","2024-05-13T10:26:16.479Z","2024-04-01T13:11:38.548Z","Spend\nImpressions\nSwipes\nView time\nScreen time\nVideo views to 25%\nVideo views to 50%\nVideo views to 75%\nVideo views completed\nVideo view impressions\nUnique impressions\nShares\nSaves\nAndroid installs\nAttachment frequency\nAverage attachment view time\nLong form video views to 25%\nLong form video views to 50%\nLong form video views to 75%\nTotal Attachment View Time\nUnique attachment impressions\nLong Form Video Views to completion\nLong Form Video Attachment Views\nAverage Top Snap view time\nAverage impressions per user\niOS installs\nSwipe up percent\nTotal app installs\nVideo views time based\nView views 15sec\nStory opens\nStory completes\nPosition impressions\nPosition uniques\nPosition frequency\nPosition screen time\nPosition swipe up percent\nAverage view time story position\nPaid impressions\nEarned impressions\nTotal impressions\nNative Leads\nAttachment impressions\nAverage Top Snap Screen view time\nPlay Time\nTotal Reach\nEarned Reach\nConversion purchases\nConversion purchases from APP\nConversion purchases from WEB\nConversion value\nConversion value from APP\nConversion value from WEB\nConversion save\nConversion start checkout\nConversion add cart\nConversion view content\nConversion add billing\nConversion sign ups\nConversion searches\nConversion level completes\nConversion app opens\nConversion page views\nConversion subscribes\nConversion ad clicks\nConversion ad views\nConversion complete tutorials\nConversion invite\nConversion logins\nConversion shares\nConversion reserve\nConversion achievement unlocks\nConversion add to wishlist\nConversion spend credits\nConversion rate\nConversion start trials\nConversion list views\nConversion visits\nConversion event 1\nConversion event 2\nConversion event 3\nConversion event 4\nConversion event 5","tn7x1cej61dwp91x6vbx3hmp",{"id":1329,"name":1330,"createdAt":1331,"updatedAt":1332,"publishedAt":1333,"metric":1326,"documentId":1334,"icon":33},779,"Snapchat Ads Ad","2024-04-01T13:12:49.368Z","2024-04-01T13:12:50.306Z","2024-04-01T13:12:50.260Z","h3jeeufx9dlcso1dc89pwavi",{"id":1336,"name":1337,"createdAt":1338,"updatedAt":1339,"publishedAt":1340,"metric":1326,"documentId":1341,"icon":33},780,"Snapchat Ads Ad Squad","2024-04-01T13:13:20.774Z","2024-04-01T13:13:21.706Z","2024-04-01T13:13:21.661Z","ok96unxwmtr44yq53lo2ku0c",{"id":1343,"name":1344,"createdAt":1345,"updatedAt":1346,"publishedAt":1347,"metric":1326,"documentId":1348,"icon":33},778,"Snapchat Ads Campaign","2024-04-01T13:12:12.131Z","2024-04-01T13:12:18.333Z","2024-04-01T13:12:18.317Z","ckl84k5y0qkkj3zntfk8a47f",{"id":234,"title":1350,"createdAt":1351,"updatedAt":1352,"publishedAt":1353,"new":17,"beta":17,"coming_soon":17,"documentId":1354,"link":1355,"icon":1359,"integration_metrics":1369},"Spotify Ads","2023-01-12T12:48:36.291Z","2026-06-08T09:48:56.151Z","2023-01-12T12:48:37.316Z","w7vchfd83p9pzmo2hwymx9ui",{"id":1356,"label":1357,"url":1358,"subtext":33,"style":33,"element_id":33,"color":33,"icon":33,"width":33},1334,"spotify ads","/integrations/spotify-ads",{"id":1360,"name":1361,"alternativeText":1362,"caption":33,"width":983,"height":983,"formats":33,"hash":1363,"ext":366,"mime":367,"size":1364,"url":1365,"previewUrl":33,"provider":370,"provider_metadata":33,"createdAt":1366,"updatedAt":1367,"documentId":1368,"publishedAt":373,"focalPoint":33},986,"spotify-ads.svg","Shopify ads icon","spotify_ads_f8c3000c10",7.96,"https://s3.us-east-2.amazonaws.com/whatagraph.com/spotify_ads_f8c3000c10.svg","2023-01-11T12:48:31.305Z","2023-12-19T19:41:21.893Z","wlttas5a8ysmgx029eqvhvbu",[1370],{"id":1371,"name":1372,"createdAt":1373,"updatedAt":1374,"publishedAt":1375,"metric":1376,"documentId":1377,"icon":33},750,"Spotify Ads General","2024-03-29T15:19:19.659Z","2024-03-29T15:19:20.701Z","2024-03-29T15:19:20.685Z","Starts\nFirst Quartiles\nMidpoints\nThird Quartiles\nCompletes\nImpressions\nClicks\nSkips\nReach Of Ads Served\nFrequency Of Ads Served\nPaid Listen\nAmount Spent\nClick Through Rate\nEffective Cost Per Completed Listen\nEffective Cost Per Mille\nFrequency Of Ads Served\nOff Spotify Impressions\nFrequency of Paid Listens\nReach of Paid Listens\nReach Of Ads Served\nUnique Listeners\nNew Listeners\nIntent Rate","h7pch1z13i0f0o8ag1dkxvo7",{"id":1379,"title":1380,"createdAt":1381,"updatedAt":1382,"publishedAt":1383,"new":17,"beta":17,"coming_soon":17,"documentId":1384,"link":1385,"icon":1388,"integration_metrics":1397},83,"Apple Search Ads","2024-11-06T10:14:25.960Z","2026-06-08T10:05:46.689Z","2025-04-07T03:44:13.552Z","xyw723811hlxkppwdwdvwlot",{"id":1386,"label":1380,"url":1387,"subtext":33,"style":33,"element_id":33,"color":33,"icon":33,"width":33},1555,"/integrations/apple-search-ads",{"id":1389,"name":1390,"alternativeText":1391,"caption":33,"width":983,"height":983,"formats":33,"hash":1392,"ext":384,"mime":385,"size":386,"url":1393,"previewUrl":33,"provider":370,"provider_metadata":33,"createdAt":1394,"updatedAt":1395,"documentId":1396,"publishedAt":373,"focalPoint":33},13369,"Apple Ads.png","Apple Search Ads icon","Apple_Ads_49919f007b","https://s3.us-east-2.amazonaws.com/whatagraph.com/Apple_Ads_49919f007b.png","2024-11-06T14:07:24.791Z","2024-11-06T14:07:36.502Z","w5b90mr5nn31p2qiu9zbckza",[1398,1406,1414,1421,1428],{"id":1399,"name":1400,"createdAt":1401,"updatedAt":1402,"publishedAt":1403,"metric":1404,"documentId":1405,"icon":33},932,"Apple Search Ads Campaigns","2025-04-07T03:34:35.133Z","2025-04-07T03:34:37.938Z","2025-04-07T03:34:37.932Z","Impressions\nTaps\nTTR\nCR (total)\nCR (tap-through)\nAverage CPT\nAverage CPM\nSpend\nAverage daily spend\nAverage CPA (total)\nAverage CPA (tap-through)\nInstalls (total)\nInstalls (view-through)\nInstalls (tap-through)\nNew downloads (total)\nNew downloads (tap-through)\nNew downloads (view-through)\nRedownloads (total)\nRedownloads (tap-through)\nRedownloads (view-through)\nQuantity","w39je54qv3u0j7d3h8oap7iw",{"id":1407,"name":1408,"createdAt":1409,"updatedAt":1410,"publishedAt":1411,"metric":1412,"documentId":1413,"icon":33},933,"Apple Search Ads Ad Groups","2025-04-07T03:35:53.122Z","2025-04-07T03:37:39.407Z","2025-04-07T03:37:39.400Z","Impressions\nTaps\nTTR\nCR (total)\nCR (tap-through)\nAverage CPT\nAverage CPM\nSpend\nAverage CPA (total)\nAverage CPA (tap-through)\nInstalls (total)\nInstalls (view-through)\nInstalls (tap-through)\nNew downloads (total)\nNew downloads (tap-through)\nNew downloads (view-through)\nRedownloads (total)\nRedownloads (tap-through)\nRedownloads (view-through)\nQuantity","kvdmdiafg8y4vculuydzv8y9",{"id":1415,"name":1416,"createdAt":1417,"updatedAt":1418,"publishedAt":1419,"metric":1412,"documentId":1420,"icon":33},934,"Apple Search Ads Ads","2025-04-07T03:39:03.263Z","2025-04-07T03:39:06.414Z","2025-04-07T03:39:06.409Z","xz6nc3qgyk8f9gnu1yoeztcp",{"id":1422,"name":1423,"createdAt":1424,"updatedAt":1425,"publishedAt":1426,"metric":1412,"documentId":1427,"icon":33},935,"Apple Search Ads Keywords","2025-04-07T03:39:24.249Z","2025-04-07T03:39:26.458Z","2025-04-07T03:39:26.453Z","v7i7wrrl2nnmthvdu3u5lorw",{"id":1429,"name":1430,"createdAt":1431,"updatedAt":1432,"publishedAt":1433,"metric":1412,"documentId":1434,"icon":33},936,"Apple Search Ads Search Terms","2025-04-07T03:40:39.353Z","2025-04-07T03:40:41.684Z","2025-04-07T03:40:41.678Z","yftk3ewr42p6crwscv430sqo",{"id":1436,"title":1437,"createdAt":1438,"updatedAt":1439,"publishedAt":1440,"new":17,"beta":17,"coming_soon":17,"documentId":1441,"link":1442,"icon":1445,"integration_metrics":1455},49,"Pinterest Ads","2023-01-12T12:48:06.012Z","2026-06-08T09:48:34.574Z","2023-01-12T12:48:07.142Z","f3ymslmq8l6am54z37x8stk6",{"id":1443,"label":33,"url":1444,"subtext":33,"style":33,"element_id":33,"color":33,"icon":33,"width":33},1252,"/integrations/pinterest-ads",{"id":1446,"name":1447,"alternativeText":1448,"caption":33,"width":983,"height":983,"formats":33,"hash":1449,"ext":366,"mime":367,"size":1450,"url":1451,"previewUrl":33,"provider":370,"provider_metadata":33,"createdAt":1452,"updatedAt":1453,"documentId":1454,"publishedAt":373,"focalPoint":33},1050,"pinterest-ads.svg","Pinterest ads icon","pinterest_ads_0f6acbf1e5",7.04,"https://s3.us-east-2.amazonaws.com/whatagraph.com/pinterest_ads_0f6acbf1e5.svg","2023-01-11T12:48:33.281Z","2023-12-19T19:41:13.321Z","u689pi1wn5be538diitetzdc",[1456,1464,1472,1480,1488],{"id":1457,"name":1458,"createdAt":1459,"updatedAt":1460,"publishedAt":1461,"metric":1462,"documentId":1463,"icon":33},641,"Pinterest Ads Pin Promotions","2023-12-04T13:57:44.901Z","2023-12-04T15:12:05.456Z","2023-12-04T15:12:05.447Z","CPC (Cost per click)\nCPE\nCPM\nConversion quantity from search - clicks\nConversion quantity from search - engagements\nConversion quantity from search - views\nConversion quantity from unknown - clicks\nConversion quantity from unknown - engagements\nConversion quantity from unknown - views\nConversions\nCost per 2-second, 50% viewability video view\nCost per at least 95% completed video view\nCost per completed video view\nEarned Pin clicks\nEarned engagements\nEarned impressions\nEarned outbound clicks\nEarned saves\nFrequency\nGross pin clicks\nOutbound clicks\nPaid Pin clicks\nPaid engagements\nPaid impressions\nPaid outbound clicks\nPaid saves\nPin clicks\nReach\nSaves\nSearch desktop action -> desktop conversion\nSearch desktop action -> mobile conversion\nSearch desktop action -> tablet conversion\nSearch mobile action -> desktop conversion\nSearch mobile action -> mobile conversion\nSearch mobile action -> tablet conversion\nSearch tablet action -> desktop conversion\nSearch tablet action -> mobile conversion\nSearch tablet action -> tablet conversion\nSpend\nTotal 3-Second Video Views\nTotal conversion quantity\nTotal conversion value\nTotal save rate\nUnknown desktop action -> [device type] conversion\nUnknown mobile action -> [device type] conversion\nUnknown tablet action -> [device type] conversion\nTotal saves rate\nImpressions\nEngagements\nCTR (Click through rate)\nEngagement rate\n3-Second Video Views\nEarned 3-Second Video Views\nEarned average video play time\nEarned video played at X%\nEarned video starts\nEarned video views\nPaid average video play time\nPaid video played at X%\nPaid video starts\nPaid video views\nAdd to cart [device type] action -> [device type] conversion\nClick-through conversions (Add to cart)\nClick-through value (Add to cart)\nConversion quantity from add to cart - [conversion type]\nEngagement conversions (Add to cart)\nEngagement value (Add to cart)\nIn-app CPA (Add to cart)\nIn-app ROAS (Add to cart)\nIn-app click-through conversions (Add to cart)\nIn-app conversions (Add to cart)\nIn-app engagement conversions (Add to cart)\nIn-app engagement order value (Add to cart)\nIn-app order value (Add to cart)\nIn-app view-through conversions (Add to cart)\nIn-app view-through order value (Add to cart)\nView-through conversions (Add to cart)\nView-through value (Add to cart)\nWeb CPA (Add to cart)\nWeb ROAS (Add to cart)\nWeb click-through conversions (Add to cart)\nWeb click-through order value (Add to cart)\nWeb conversions (Add to cart)\nWeb engagement conversions (Add to cart)\nWeb engagement order value (Add to cart)\nWeb order value (Add to cart)\nWeb view-through conversions (Add to cart)\nWeb view-through order value (Add to cart)\nClick-through conversions (Unknown)\nClick-through value (Unknown)\nEngagement conversions (Unknown)\nEngagement value (Unknown)\nIn-app CPA (Unknown)\nIn-app ROAS (Unknown)\nIn-app click-through conversions (Unknown)\nIn-app click-through order value (Unknown)\nIn-app conversions (Unknown)\nIn-app engagement conversions (Unknown)\nIn-app engagement order value (Unknown)\nIn-app order value (Unknown)\nIn-app view-through conversions (Unknown)\nIn-app view-through order value (Unknown)\nOffline CPA (Unknown)\nOffline ROAS (Unknown)\nOffline click-through conversions (Unknown)\nOffline click-through order value (Unknown)\nOffline conversions (Unknown)\nOffline engagement conversions (Unknown)\nOffline engagement order value (Unknown)\nOffline order value (Unknown)\nOffline view-through conversions (Unknown)\nOffline view-through order value (Unknown)\nView-through conversions (Unknown)\nView-through value (Unknown)\nWeb CPA (Unknown)\nWeb ROAS (Unknown)\nWeb click-through conversions (Unknown)\nWeb click-through order value (Unknown)\nWeb conversions (Unknown)\nWeb engagement conversions (Unknown)\nWeb engagement order value (Unknown)\nWeb order value (Unknown)\nWeb view-through conversions (Unknown)\nWeb view-through order value (Unknown)\nClick-through conversions (Website search)\nClick-through value (Website search)\nEngagement conversions (Website search)\nEngagement value (Website search)\nIn-app CPA (Website search)\nIn-app ROAS (Website search)\nIn-app click-through conversions (Website search)\nIn-app click-through order value (Website search)\nIn-app conversions (Website search)\nIn-app engagement conversions (Website search)\nIn-app engagement order value (Website search)\nIn-app order value (Website search)\nIn-app view-through conversions (Website search)\nIn-app view-through order value (Website search)\nView-through conversions (Website search)\nView-through value (Website search)\nWeb CPA (Website search)\nWeb ROAS (Website search)\nWeb click-through conversions (Website search)\nWeb click-through order value (Website search)\nWeb conversions (Website search)\nWeb engagement conversions (Website search)\nWeb engagement order value (Website search)\nWeb order value (Website search)\nWeb view-through conversions (Website search)\nWeb view-through order value (Website search)","re80le1sawebaiu80fthb1gj",{"id":1465,"name":1466,"createdAt":1467,"updatedAt":1468,"publishedAt":1469,"metric":1470,"documentId":1471,"icon":33},642,"Pinterest Ads Pin Promotions (Targeting)","2023-12-04T15:12:50.765Z","2023-12-04T15:16:04.539Z","2023-12-04T15:16:04.526Z","Core metrics (56 metrics)\nVideo Engagement (18 metrics) \nAdd to cart (38 metrics)\nApp Install (28 metrics) \nCheck Out (53 metrics)\nCategory view (28 metrics)\nCustom (38 metrics)\nLead (38 metrics) \nPage visit (28 metrics) \nSignup (48 metrics) \nWatch Video (28 metrics) \nWebsite Search (26 metrics) \nAdditional (36 metrics)","k4i8ob2ycsbgel59sddd5b1l",{"id":1473,"name":1474,"createdAt":1475,"updatedAt":1476,"publishedAt":1477,"metric":1478,"documentId":1479,"icon":33},645,"Pinterest Ads Keywords","2023-12-04T15:26:25.630Z","2023-12-04T15:26:29.000Z","2023-12-04T15:26:28.992Z","Core (58 metrics)\nVideo engagement (18 metrics)\nAdd to cart (38 metrics) \nApp install (28 metrics)\nCheckout (53 metrics)\nCategory view (28 metrics) \nCustom (38 metrics)\nLead (38 metrics) \nPage visit (28 metrics)\nSignup (48 metrics) \nWatch video (28 metrics) \nWebsite search (26 metrics) \nAdditional (36 metrics)","vpmqjgj819pf8e5u6s4kzz0d",{"id":1481,"name":1482,"createdAt":1483,"updatedAt":1484,"publishedAt":1485,"metric":1486,"documentId":1487,"icon":33},643,"Pinterest Ads Ad Groups","2023-12-04T15:19:44.226Z","2023-12-04T15:19:47.601Z","2023-12-04T15:19:47.593Z","Core (58 metrics) \nVideo Engagement (18 metrics) \nAdd to cart (38 metrics) \nApp install (28 metrics) \nCheckout (53 metrics) \nCategory view (28 metrics)\nCustom (38 metrics) \nLead (38 metrics)\nPage visit (28 metrics) \nSignup (48 metrics) \nWatch video (28 metrics)\nWebsite search (26 metrics)\nAdditional (36 metrics)","wx2z8oeet9mvvygji62yxaay",{"id":1489,"name":1490,"createdAt":1491,"updatedAt":1492,"publishedAt":1493,"metric":1494,"documentId":1495,"icon":33},646,"Pinterest Ads Advertisers","2023-12-04T15:29:05.796Z","2023-12-04T15:29:09.125Z","2023-12-04T15:29:09.111Z","Same as in previous dimensions (465 metrics in total)","ph4ktcrirjm4170g802w9fwj",{"id":1497,"title":1498,"createdAt":1499,"updatedAt":1500,"publishedAt":1501,"new":17,"beta":17,"coming_soon":17,"documentId":1502,"link":1503,"icon":1507,"integration_metrics":1517},87,"Quora Ads","2025-04-08T07:04:08.513Z","2026-06-08T10:07:25.157Z","2025-04-08T09:09:13.361Z","fdk4bj20chrlu7615h48zlnf",{"id":1504,"label":1505,"url":1506,"subtext":33,"style":594,"element_id":33,"color":33,"icon":33,"width":33},1625,"quora-ads","/integrations/quora-ads",{"id":1508,"name":1509,"alternativeText":1510,"caption":33,"width":139,"height":139,"formats":33,"hash":1511,"ext":366,"mime":367,"size":1512,"url":1513,"previewUrl":33,"provider":370,"provider_metadata":33,"createdAt":1514,"updatedAt":1515,"documentId":1516,"publishedAt":373,"focalPoint":33},14274,"Quora-Ads (1).svg","Quora logo","Quora_Ads_1_f31c7c8ff2",4.57,"https://s3.us-east-2.amazonaws.com/whatagraph.com/Quora_Ads_1_f31c7c8ff2.svg","2025-04-08T07:02:37.173Z","2025-07-21T11:05:26.297Z","zf6n5742jgiktnaaxbgni7g7",[1518,1526,1533,1540],{"id":1519,"name":1520,"createdAt":1521,"updatedAt":1522,"publishedAt":1523,"metric":1524,"documentId":1525,"icon":33},937,"Quora Ads Account Report","2025-04-08T07:05:07.572Z","2025-04-08T09:20:18.040Z","2025-04-08T07:05:09.735Z","Impressions\nClicks\nSpend\nCTR\nCPC\nCPM\nConversions\nConversion Rate\nCost Per Conversion","wj2jv6d43027s4cx7tnfa2q1",{"id":1527,"name":1528,"createdAt":1529,"updatedAt":1530,"publishedAt":1531,"metric":1524,"documentId":1532,"icon":33},938,"Quora Ads Campaigns Report","2025-04-08T07:05:25.020Z","2025-04-08T09:20:36.215Z","2025-04-08T07:05:27.685Z","w5c16yoaaywsj0f3av2ik802",{"id":1534,"name":1535,"createdAt":1536,"updatedAt":1537,"publishedAt":1538,"metric":1524,"documentId":1539,"icon":33},939,"Quora Ads Ad Sets Report","2025-04-08T07:05:41.318Z","2025-04-08T09:20:23.527Z","2025-04-08T07:05:43.714Z","umws81uqedi71f7btjf2d5va",{"id":1541,"name":1542,"createdAt":1543,"updatedAt":1544,"publishedAt":1545,"metric":1524,"documentId":1546,"icon":33},940,"Quora Ads Ads Report","2025-04-08T07:05:55.220Z","2025-04-08T09:20:29.188Z","2025-04-08T07:05:57.379Z","yt4hgql420uqj6jznvj061oc",{"id":1548,"title":1549,"createdAt":1550,"updatedAt":1551,"publishedAt":1552,"new":17,"beta":17,"coming_soon":17,"documentId":1553,"link":1554,"icon":1557,"integration_metrics":1567},84,"Reddit Ads","2024-11-06T14:09:36.168Z","2026-06-08T10:06:11.149Z","2024-12-06T15:03:44.077Z","ykj8p86nhoyavphu7l5pvf50",{"id":1555,"label":1549,"url":1556,"subtext":33,"style":33,"element_id":33,"color":33,"icon":33,"width":33},1558,"/integrations/reddit-ads",{"id":1558,"name":1559,"alternativeText":1560,"caption":33,"width":983,"height":983,"formats":33,"hash":1561,"ext":384,"mime":385,"size":1562,"url":1563,"previewUrl":33,"provider":370,"provider_metadata":33,"createdAt":1564,"updatedAt":1565,"documentId":1566,"publishedAt":373,"focalPoint":33},13370,"Reddit_Ads.png","Reddit Ads icon","Reddit_Ads_68f1264209",1.94,"https://s3.us-east-2.amazonaws.com/whatagraph.com/Reddit_Ads_68f1264209.png","2024-11-06T14:09:02.645Z","2024-11-06T14:09:13.047Z","m3pxfbgll059zqjq152j549a",[1568,1576,1584,1592],{"id":1569,"name":1570,"createdAt":1571,"updatedAt":1572,"publishedAt":1573,"metric":1574,"documentId":1575,"icon":33},925,"Reddit Ads (Campaigns)","2024-12-06T15:06:04.269Z","2024-12-06T15:11:44.630Z","2024-12-06T15:06:05.331Z","Spend\nImpressions\nClicks\nReach\nSpend (micros)\neCPM\nCTR\nCPC\nPurchase Conversions (Clicks)\nAdd to Cart Conversions (Clicks)\nAdd to Wishlist Conversions (Clicks)\nLead Conversions (Clicks)\nSign Up Conversions (Clicks)\nSearch Conversions (Clicks)\nView Content Conversions (Clicks)\nPage Visit Conversions (Clicks)\nPurchase Conversions (Views)\nAdd to Cart Conversions (Views)\nAdd to Wishlist Conversions (Views)\nLead Conversions (Views)\nSign Up Conversions (Views)\nSearch Conversions (Views)\nPage Visit Conversions (Views)","ju9quebbl609yg9lwkhre5mj",{"id":1577,"name":1578,"createdAt":1579,"updatedAt":1580,"publishedAt":1581,"metric":1582,"documentId":1583,"icon":33},926,"Reddit Ads (Ad Accounts)","2024-12-06T15:06:58.786Z","2024-12-06T15:14:42.265Z","2024-12-06T15:06:59.778Z","Spend\nImpressions\nClicks\nReach\nSpend (micros)\neCPM\nCTR\nCPC","n78zh1t5hfipf1xw9u8tou7u",{"id":1585,"name":1586,"createdAt":1587,"updatedAt":1588,"publishedAt":1589,"metric":1590,"documentId":1591,"icon":33},927,"Reddit Ads (Ad Groups)","2024-12-06T15:07:47.781Z","2024-12-06T15:12:03.365Z","2024-12-06T15:07:49.080Z","Spend\nClicks\nReach\nSpend (micros)\neCPM\nCTR\nCPC\nImpressions\nPurchase Conversions (Clicks)\nAdd to Cart Conversions (Clicks)\nAdd to Wishlist Conversions (Clicks)\nLead Conversions (Clicks)\nSign Up Conversions (Clicks)\nSearch Conversions (Clicks)\nView Content Conversions (Clicks)\nPage Visit Conversions (Clicks)\nAdd to Cart Conversions (Views)\nAdd to Wishlist Conversions (Views)\nLead Conversions (Views)\nSign Up Conversions (Views)\nSearch Conversions (Views)\nPage Visit Conversions (Views)\nPurchase Conversions (Views)\nPurchase eCPA\nAdd to Cart eCPA\nAdd to Wishlist eCPA\nLead eCPA\nSign Up eCPA\nSearch eCPA\nView Content eCPA\nPage Visit eCPA","zsu0cl9p67c2uydpc9doxxoy",{"id":1593,"name":1594,"createdAt":1595,"updatedAt":1596,"publishedAt":1597,"metric":1598,"documentId":1599,"icon":33},928,"Reddit Ads (Ads)","2024-12-06T15:08:58.401Z","2024-12-06T15:13:22.993Z","2024-12-06T15:08:59.502Z","Add to Cart Average Value\nPurchase Average Value\nAdd to Wishlist Average Value\nLead Average Value\nSpend\nReach\nSpend (micros)\neCPM\nCTR\nCPC\nImpressions\nClicks\nPurchase Conversions (Clicks)\nAdd to Cart Conversions (Clicks)\nAdd to Wishlist Conversions (Clicks)\nLead Conversions (Clicks)\nSign Up Conversions (Clicks)\nSearch Conversions (Clicks)\nView Content Conversions (Clicks)\nPage Visit Conversions (Clicks)\nPurchase Conversions (Views)\nAdd to Cart Conversions (Views)\nAdd to Wishlist Conversions (Views)\nLead Conversions (Views)\nSign Up Conversions (Views)\nSearch Conversions (Views)\nPage Visit Conversions (Views)\nPurchase eCPA\nAdd to Cart eCPA\nAdd to Wishlist eCPA\nLead eCPA\nSign Up eCPA\nSearch eCPA\nPage Visit eCPA\nView Content eCPA\nPurchase Total Items\nAdd to Cart Total Items\nAdd to Wishlist Total Items\nPurchase Total Value\nAdd to Cart Total Value\nAdd to Wishlist Total Value\nLead Total Value\nSign Up Total Value\nVideo Viewable Impressions\nVideo Fully Viewable Impressions\nVideo Plays With Sound\nVideo Plays Expanded\nVideo Watched 25%\nVideo Watched 50%\nVideo Watched 75%\nVideo Watched 95%\nVideo Watched 100%\nVideo Watched 3 Seconds\nVideo Watched 5 Seconds\nVideo Watched 10 Seconds\nCost Per View\nVideo Completion Rate","hhlfp3clywfoyh6bwu5mcv85",{"id":375,"title":1601,"createdAt":1602,"updatedAt":1603,"publishedAt":1604,"new":17,"beta":17,"coming_soon":17,"documentId":1605,"link":1606,"icon":1609,"integration_metrics":1619},"Google Analytics 4","2023-01-12T10:52:16.176Z","2026-06-08T09:36:58.412Z","2023-01-12T10:52:22.701Z","fn4pjt1ik5qr94kpplvvs4cg",{"id":1607,"label":1601,"url":1608,"subtext":33,"style":33,"element_id":33,"color":33,"icon":33,"width":33},227,"/integrations/ga4",{"id":1610,"name":1611,"alternativeText":1612,"caption":33,"width":983,"height":983,"formats":33,"hash":1613,"ext":366,"mime":367,"size":1614,"url":1615,"previewUrl":33,"provider":370,"provider_metadata":33,"createdAt":1616,"updatedAt":1617,"documentId":1618,"publishedAt":373,"focalPoint":33},1024,"google-analytics-4.svg","Google Analytcis 4 icon","google_analytics_4_09796e8500",1.13,"https://s3.us-east-2.amazonaws.com/whatagraph.com/google_analytics_4_09796e8500.svg","2023-01-11T12:48:32.761Z","2023-12-19T16:51:51.870Z","v9ahdzevgxppih2naqzdxeiu",[1620,1627,1634,1641,1647,1654],{"id":1621,"name":1622,"createdAt":33,"updatedAt":1623,"publishedAt":1624,"metric":1625,"documentId":1626,"icon":33},176,"GA4 User","2024-02-28T13:36:40.633Z","2023-02-10T09:18:00.000Z","Sessions\nSessions per user\nReturning users (%)\nReturning users\nNew users (%)\nEngaged sessions\nEngagement rate\nNew users\nTotal users\nActive users\nUser engagement\n7-day active users\n28-day active users\n1-day active users\nEngaged sessions per user\nAverage session duration\nBounce rate\nCrash-affected users\nCrash-free users rate\nDAU / MAU\nDAU / WAU\nUser conversion rate\nWAU / MAU\nAverage engagement time","tok38tr6vn30l4v587u17rbu",{"id":1628,"name":1629,"createdAt":33,"updatedAt":1630,"publishedAt":1631,"metric":1632,"documentId":1633,"icon":33},179,"GA4 Engagement","2024-02-28T12:58:30.649Z","2023-02-10T09:18:05.000Z","Event count\nEvent count per user\nEvent value\nEvents per session\nScrolled users\nViews per user\nViews\nViews per session\nSession conversion rate","s9b0x87bqaaz1t0j0pwc7zbg",{"id":1635,"name":1636,"createdAt":33,"updatedAt":1637,"publishedAt":1638,"metric":1639,"documentId":1640,"icon":33},177,"GA4 Ecommerce","2024-02-28T12:56:33.084Z","2023-02-10T09:18:02.000Z","Transactions\nTotal revenue\nARPPU\nARPU\nCart-to-view rate\nCheckouts\nEcommerce purchases\nFirst time purchasers\nItem list click through rate\nItem list clicks (deprecated)\nItem list views (deprecated)\nItem promotion click through rate\nItem promotion clicks (deprecated)\nItem promotion views (deprecated)\nItem purchase quantity (deprecated)\nItem revenue\nItem views (deprecated)\nPurchase revenue\nPurchase-to-view rate\nAverage purchase revenue\nAdd-to-carts\nRefund amount\nTotal purchasers\nItem refund amount\nTransaction rate\nAverage purchase revenue per user\nFirst-time purchaser conversion\nFirst-time purchasers per new user\nItem list clicks\nItem list views\nItem views\nItems added to cart\nItems checked out\nItems clicked in list\nItems clicked in promotion\nItem purchase quantity\nItems viewed\nItems viewed in list\nItems viewed in promotion\nItem promotion clicks\nItem promotion views\nPurchaser conversion\nReturn on ad spend\nShipping amount\nTax amount\nTransactions per purchaser\nGross item revenue\nGross purchase revenue","h4vqde5useki0c5mqtgig79b",{"id":1642,"name":1643,"createdAt":33,"updatedAt":1644,"publishedAt":1631,"metric":1645,"documentId":1646,"icon":33},178,"GA4 Conversions","2024-02-28T12:57:24.779Z","Conversion rate\nConversions","i793c865bjh1wjazofo8ea32",{"id":1648,"name":1649,"createdAt":33,"updatedAt":1650,"publishedAt":1651,"metric":1652,"documentId":1653,"icon":33},180,"GA4 Ads","2024-02-28T12:59:29.180Z","2023-02-10T09:18:06.000Z","Ads clicks\nAds cost\nAds cost per click\nCost per conversion\nAds impressions\nAd unit exposure\nTotal ad revenue\nPublisher ad impressions\nPublisher ad clicks","jsyj2j2k84xo88zyg6xkhb7o",{"id":1655,"name":1656,"createdAt":1657,"updatedAt":1658,"publishedAt":1659,"metric":1660,"documentId":1661,"icon":33},717,"GA4 Search","2024-02-28T13:00:03.189Z","2024-02-28T13:00:04.402Z","2024-02-28T13:00:04.348Z","Organic google search average position\nOrganic google search click through rate\nOrganic google search clicks\nOrganic google search impressions","b1ua9dqdy9xn959jzkauae7w","sections.sources",{"id":179,"title":1664,"disable_top_margin":33,"disable_bottom_margin":33,"hide_stars":33,"subtext":33,"type":33,"cta":33,"reviews":1665,"cta_collection":1758,"__component":1768},"Why Marketers Love Reporting on Whatagraph",[1666,1689,1716,1734],{"id":1667,"comment":1668,"reviewed_by":33,"author":1669,"author_link":33,"createdAt":1670,"updatedAt":1671,"publishedAt":1672,"author_role":1673,"stat_value":1674,"stat_label":1675,"stat_link":1676,"documentId":1677,"author_image":1678,"cta":33},90,"Whatagraph took us to the next level with our clients and within our team. Our relationships with clients have been amazing, and we’ve even been able to retain them longer. ","Kim Strickland","2025-09-08T12:54:18.601Z","2026-06-02T09:54:17.507Z","2025-09-08T13:03:09.830Z","Digital Marketing Specialist @ Peak Seven","63","hours saved per month ","https://whatagraph.com/case-studies/peak-seven","h89ciejkdumzswa4etfji6yu",{"id":1679,"name":1680,"alternativeText":1681,"caption":33,"width":858,"height":1682,"formats":33,"hash":1683,"ext":384,"mime":385,"size":1684,"url":1685,"previewUrl":33,"provider":370,"provider_metadata":33,"createdAt":1686,"updatedAt":1687,"documentId":1688,"publishedAt":373,"focalPoint":33},15400,"Kim Strickland.png","Kim Strickland - Headshot of a person with short, curly hair wearing a red shirt.",102,"Kim_Strickland_097352cb81",18.72,"https://s3.us-east-2.amazonaws.com/whatagraph.com/Kim_Strickland_097352cb81.png","2025-09-08T13:01:09.693Z","2025-09-08T13:03:00.128Z","h3k5x6pzh1h9kgj5t16n7sdb",{"id":1097,"comment":1690,"reviewed_by":33,"author":1691,"author_link":33,"createdAt":1692,"updatedAt":1693,"publishedAt":1694,"author_role":1695,"stat_value":1696,"stat_label":1675,"stat_link":1697,"documentId":1698,"author_image":1699,"cta":33},"Whatagraph's AI is saving so much time and energy for our marketing specialists. We now have more time to focus on strategic things that help both our agency and our clients grow.","Lars Maat","2025-09-25T16:35:39.433Z","2026-06-02T09:53:01.778Z","2025-09-25T16:36:15.147Z","Co-Founder @ Maatwerk Online","100","https://whatagraph.com/case-studies/maatwerk-online","y0hb4q7mnpebconrjo91ehs2",{"id":1700,"name":1701,"alternativeText":1702,"caption":33,"width":1703,"height":1703,"formats":1704,"hash":1710,"ext":384,"mime":385,"size":1711,"url":1712,"previewUrl":33,"provider":370,"provider_metadata":33,"createdAt":1713,"updatedAt":1714,"documentId":1715,"publishedAt":373,"focalPoint":33},15102,"Lars.png","\"Lars - Headshot of a smiling man with fair hair against a teal background.\"",312,{"thumbnail":1705},{"ext":384,"url":1706,"hash":1707,"mime":385,"name":1708,"path":33,"size":1709,"width":612,"height":612},"https://s3.us-east-2.amazonaws.com/whatagraph.com/thumbnail_Lars_d8b903a190.png","thumbnail_Lars_d8b903a190","thumbnail_Lars.png",48.09,"Lars_d8b903a190",114.52,"https://s3.us-east-2.amazonaws.com/whatagraph.com/Lars_d8b903a190.png","2025-07-09T12:30:04.259Z","2025-09-08T12:48:17.838Z","ugiiqw70uxxx68jofpwwg6bq",{"id":657,"comment":1717,"reviewed_by":33,"author":1718,"author_link":33,"createdAt":1719,"updatedAt":1720,"publishedAt":1721,"author_role":1722,"stat_value":33,"stat_label":33,"stat_link":33,"documentId":1723,"author_image":1724,"cta":33},"Whatagraph is easy to use, visually attractive, and much smoother compared to tools like Looker Studio. It helped us not only get clients on board but also keep them within the agency.","Stef Oosterik","2025-11-03T14:11:43.140Z","2025-11-03T14:14:52.838Z","2025-11-03T14:11:44.834Z","Quality Manager @ Dtch. Digitals","zxguan5jkhiotyj0ftq0ajkh",{"id":1725,"name":1726,"alternativeText":1727,"caption":33,"width":1682,"height":858,"formats":33,"hash":1728,"ext":384,"mime":385,"size":1729,"url":1730,"previewUrl":33,"provider":370,"provider_metadata":33,"createdAt":1731,"updatedAt":1732,"documentId":1733,"publishedAt":373,"focalPoint":33},15401,"Stef Oosterik.png","Here's the alt text for the image:\n\nStef Oosterik - Headshot of a smiling man wearing a dark blue shirt.\n","Stef_Oosterik_25e29cb63b",20.26,"https://s3.us-east-2.amazonaws.com/whatagraph.com/Stef_Oosterik_25e29cb63b.png","2025-09-08T13:09:33.214Z","2025-09-08T13:27:11.989Z","n81g5g1ww2litc2zux0apbgb",{"id":1735,"comment":1736,"reviewed_by":1737,"author":1738,"author_link":33,"createdAt":1739,"updatedAt":1740,"publishedAt":1741,"author_role":1742,"stat_value":1743,"stat_label":1744,"stat_link":1745,"documentId":1746,"author_image":1747,"cta":33},96,"Whatagraph has become an essential partner for scaling our reporting, and my teams love it because it saves so much time. We’d recommend it to any team looking to automate data reporting and use AI for insights."," ","Danielle Roberts","2025-11-03T14:10:42.650Z","2026-06-02T14:50:31.141Z","2025-11-03T14:10:52.025Z","Director of Implementation & Support @ Rentable","5000","data sources streamlined","https://whatagraph.com/case-studies/rentable","nky1rs41ijx7wwq0y4cddk1g",{"id":1748,"name":1749,"alternativeText":1750,"caption":1738,"width":579,"height":1751,"formats":33,"hash":1752,"ext":384,"mime":385,"size":1753,"url":1754,"previewUrl":33,"provider":370,"provider_metadata":33,"createdAt":1755,"updatedAt":1756,"documentId":1757,"publishedAt":373,"focalPoint":33},15642,"Danielle Roberts.png","Here's the alt text for the image:\n\nDanielle Roberts - Smiling woman with glasses, wearing a maroon blazer, against a green foliage background.\n",129,"Danielle_Roberts_b5b618e6a1",36.56,"https://s3.us-east-2.amazonaws.com/whatagraph.com/Danielle_Roberts_b5b618e6a1.png","2025-10-14T09:10:25.220Z","2025-10-14T09:10:26.849Z","lcx7y9wapn66acc4w95st3m0",{"id":19,"Name":469,"createdAt":1759,"updatedAt":1760,"publishedAt":1761,"documentId":1762,"cta":1763},"2025-11-03T14:24:37.917Z","2025-11-03T14:24:46.885Z","2025-11-03T14:24:41.418Z","zh7p1564tsedtmsbywox7rs8",[1764],{"id":1765,"label":1766,"url":1767,"subtext":33,"style":594,"element_id":33,"color":33,"icon":33,"width":33},1725,"Read success stories","https://whatagraph.com/case-studies","sections.reviews-slider",{"id":1770,"description":1771,"title":33,"items":1772,"__component":1820},481,"Have more questions? We answered them below. ",[1773,1777,1781,1785,1789,1793,1796,1800,1804,1808,1812,1816],{"id":1774,"question":1775,"answer":1776},2242,"What is a SEM report?","\u003Cp>A SEM report shows how your paid search and paid social campaigns are performing—and whether they’re driving real business results. It typically combines data from Google Ads, paid social platforms, and supporting SEO metrics to explain ad spend, conversions, and ROI in a way clients or execs can understand.\u003C/p>",{"id":1778,"question":1779,"answer":1780},2243,"How to create a search engine marketing report?","\u003Cp>With Whatagraph, you don’t need to build SEM reports from scratch.\u003C/p>\u003Cp> \u003C/p>\u003Cp>You:\u003C/p>\u003Cp> \u003C/p>\u003Cp>- Connect your data sources (Google Ads, paid social, GA4, Search Console).\u003C/p>\u003Cp> \u003C/p>\u003Cp>- Start from a \u003Ca href=\"https://whatagraph.com/templates\">pre-built report template\u003C/a>.\u003C/p>\u003Cp> \u003C/p>\u003Cp>- Customize KPIs based on your goals (CPA, ROAS, conversions).\u003C/p>\u003Cp> \u003C/p>\u003Cp>- Get \u003Ca href=\"https://help.whatagraph.com/en/articles/10260602-how-ai-summaries-work-in-text-widgets\">\u003Cu>Whatagraph IQ\u003C/u>\u003C/a> to write insights and recommendations based on the data on your report. \u003C/p>\u003Cp> \u003C/p>\u003Cp>- Style your report automatically with \u003Ca href=\"https://help.whatagraph.com/en/articles/11867223-how-to-easily-customize-report-branding-with-whatagraph-iq\">\u003Cu>Whatagraph IQ Theme\u003C/u>\u003C/a>. \u003C/p>\u003Cp> \u003C/p>\u003Cp>- Automate the report to go out on a specific date, time, and frequency - or share live links instantly. \u003C/p>",{"id":1782,"question":1783,"answer":1784},2244,"How to read a SEM report?","\u003Cp>Read it top-down:\u003C/p>\u003Cp>\u003Cbr>- Start with the summary: outcomes, not metrics.\u003C/p>\u003Cp>\u003Cbr>- Check spend vs. conversions and revenue.\u003C/p>\u003Cp>\u003Cbr>- Look for trends, not single numbers.\u003C/p>\u003Cp>\u003Cbr>- Focus on what’s improving, what’s declining, and why.\u003C/p>\u003Cp>\u003Cbr>- End with the recommendations section, that’s where decisions happen.\u003C/p>",{"id":1786,"question":1787,"answer":1788},2245,"How to write a SEO report?","\u003Cp>An SEO report should:\u003C/p>\u003Cp>\u003Cbr>- Show visibility (impressions, rankings)\u003C/p>\u003Cp>\u003Cbr>- Show traffic (sessions, engagement)\u003C/p>\u003Cp>\u003Cbr>- Show outcomes (conversions, revenue)\u003C/p>\u003Cp>\u003Cbr>- Explain why performance changed\u003C/p>\u003Cp>\u003Cbr>- Tie SEO impact back to business goals\u003C/p>\u003Cp>\u003Cbr>Avoid turning it into a keyword dump, focus on results and direction.\u003C/p>",{"id":1790,"question":1791,"answer":1792},2246,"How to write a marketing report format?","\u003Cp>A solid marketing report format includes:\u003C/p>\u003Cp>\u003Cbr>- Executive summary\u003C/p>\u003Cp>\u003Cbr>- Channel performance sections\u003C/p>\u003Cp>\u003Cbr>- Key metrics vs. goals\u003C/p>\u003Cp>\u003Cbr>- Insights and analysis\u003C/p>\u003Cp>\u003Cbr>- Actionable recommendations\u003C/p>\u003Cp>\u003Cbr>The format should stay the same every reporting period so results are easy to compare.\u003C/p>",{"id":603,"question":1794,"answer":1795},"What is an SEM report template?","\u003Cp>An SEM report template is a pre-built structure that already includes:\u003C/p>\u003Cp>\u003Cbr>- The right sections\u003C/p>\u003Cp>\u003Cbr>- The right KPIs\u003C/p>\u003Cp>\u003Cbr>- Clear visualizations\u003C/p>\u003Cp>\u003Cbr>- A logical performance narrative\u003C/p>\u003Cp>\u003Cbr>It saves time, reduces errors, and ensures nothing important gets missed.\u003C/p>",{"id":1797,"question":1798,"answer":1799},2248,"What is a digital marketing report template?","\u003Cp>A digital marketing report template covers multiple channels—paid search, paid social, SEO, and analytics—in one report. It helps marketing teams explain how all channels work together to drive growth.\u003C/p>",{"id":1801,"question":1802,"answer":1803},2249,"What are the best search engine marketing tools for agencies?","\u003Cp>Agencies typically use a mix of:\u003C/p>\u003Cp>\u003Cbr>- Google Ads for paid search\u003C/p>\u003Cp>\u003Cbr>- Google Analytics 4 for conversions and behavior\u003C/p>\u003Cp>\u003Cbr>- Google Search Console for organic visibility\u003C/p>\u003Cp>\u003Cbr>- Looker Studio or spreadsheets for manual reporting\u003C/p>\u003Cp>\u003Cbr>- Whatagraph to automate and unify everything\u003C/p>\u003Cp>\u003Cbr>The more clients you manage, the more automation matters.\u003C/p>",{"id":1805,"question":1806,"answer":1807},2250,"Why are digital marketing reports important?","\u003Cp>Because digital marketing reports help:\u003C/p>\u003Cp>\u003Cbr>- Prove ROI\u003C/p>\u003Cp>\u003Cbr>- Build trust with clients and stakeholders\u003C/p>\u003Cp>\u003Cbr>- Support better decision-making\u003C/p>\u003Cp>\u003Cbr>- Show what to scale, pause, or optimize\u003C/p>\u003Cp>\u003Cbr>- Turn raw data into actionable insights you can use to make decisions right away\u003C/p>",{"id":1809,"question":1810,"answer":1811},2251,"What are SEM reports in digital marketing?","\u003Cp>In digital marketing, SEM reports track and explain how paid campaigns—and the organic visibility supporting them—contribute to traffic, conversions, and revenue. They connect ad spend to business impact.\u003C/p>",{"id":1813,"question":1814,"answer":1815},2252,"Can you customize the SEM report template?","\u003Cp>Yes, you can customize Whatagraph's SEM report template:\u003C/p>\u003Cp> \u003C/p>\u003Cp>- Customize the fonts and colors of your report manually or with \u003Ca href=\"https://whatagraph.com/whatagraph-iq\">\u003Cu>Whatagraph IQ\u003C/u>\u003C/a> (just upload a screenshot of your brandbook or type in a specific prompt, and Whatagraph automatically applies the fonts and colors to your report)\u003C/p>\u003Cp> \u003C/p>\u003Cp>- Drag and drop widgets you want to add easily \u003C/p>\u003Cp> \u003C/p>\u003Cp>- Add icons to widgets and change titles and descriptions \u003C/p>\u003Cp> \u003C/p>\u003Cp>- Add new rows in your report\u003C/p>\u003Cp> \u003C/p>\u003Cp>- Add headers, footers, and any images you want anywhere in your report\u003C/p>\u003Cp> \u003C/p>\u003Cp>- Filter your data by campaign, audience segment, or data source\u003C/p>\u003Cp> \u003C/p>\u003Cp>- Create custom marketing metrics, dimensions, and blends \u003C/p>\u003Cp> \u003C/p>\u003Cp>This makes it easy to tailor reports for different stakeholders without rebuilding them from scratch.\u003C/p>",{"id":1817,"question":1818,"answer":1819},2253,"What key metrics should be included in an SEM report template?","\u003Cp>At minimum:\u003C/p>\u003Cp>\u003Cbr>- Ad spend\u003C/p>\u003Cp>\u003Cbr>- Impressions, clicks, CTR\u003C/p>\u003Cp>\u003Cbr>- CPC and CPA\u003C/p>\u003Cp>\u003Cbr>- Conversions and conversion rate\u003C/p>\u003Cp>\u003Cbr>- Revenue or ROAS (if applicable)\u003C/p>\u003Cp>\u003Cbr>- Organic visibility and traffic\u003C/p>\u003Cp>\u003Cbr>- Top campaigns, keywords, and pages\u003C/p>\u003Cp>\u003Cbr>- Clear recommendations\u003C/p>\u003Cp>\u003Cbr>If a metric doesn’t support a decision, it doesn’t belong in the report.\u003C/p>","sections.faq",{"pagination":1822},{"page":5,"pageSize":143,"pageCount":5,"total":5},[1824,1828,1831,1834,1837,1840,1843,1846,1849,1852,1855,1858],{"id":638,"title":639,"slug":640,"createdAt":641,"updatedAt":642,"publishedAt":643,"intercom":33,"testimonials":17,"reporting":17,"help":33,"card_description":33,"documentId":644,"card_image":1825,"url":1826,"type":1827},["Reactive",645],"/templates/paid-ads-report-template","template",{"id":665,"title":666,"slug":667,"createdAt":668,"updatedAt":669,"publishedAt":670,"intercom":17,"testimonials":17,"reporting":17,"help":17,"card_description":33,"documentId":671,"card_image":1829,"url":1830,"type":1827},["Reactive",672],"/templates/ppc-report",{"id":689,"title":690,"slug":691,"createdAt":692,"updatedAt":693,"publishedAt":694,"intercom":17,"testimonials":34,"reporting":17,"help":17,"card_description":33,"documentId":695,"card_image":1832,"url":1833,"type":1827},["Reactive",696],"/templates/google-ads-report",{"id":713,"title":714,"slug":715,"createdAt":716,"updatedAt":717,"publishedAt":718,"intercom":34,"testimonials":34,"reporting":17,"help":17,"card_description":33,"documentId":719,"card_image":1835,"url":1836,"type":1827},["Reactive",720],"/templates/facebook-ads-report",{"id":737,"title":738,"slug":739,"createdAt":740,"updatedAt":741,"publishedAt":742,"intercom":34,"testimonials":34,"reporting":17,"help":17,"card_description":33,"documentId":743,"card_image":1838,"url":1839,"type":1827},["Reactive",744],"/templates/linkedin-ads-report",{"id":761,"title":762,"slug":763,"createdAt":764,"updatedAt":765,"publishedAt":766,"intercom":33,"testimonials":17,"reporting":17,"help":33,"card_description":33,"documentId":767,"card_image":1841,"url":1842,"type":1827},["Reactive",768],"/templates/tiktok-ads-report",{"id":785,"title":786,"slug":787,"createdAt":788,"updatedAt":789,"publishedAt":790,"intercom":34,"testimonials":34,"reporting":17,"help":17,"card_description":33,"documentId":791,"card_image":1844,"url":1845,"type":1827},["Reactive",792],"/templates/seo-report",{"id":811,"title":812,"slug":813,"createdAt":814,"updatedAt":815,"publishedAt":816,"intercom":17,"testimonials":34,"reporting":17,"help":17,"card_description":33,"documentId":817,"card_image":1847,"url":1848,"type":1827},["Reactive",818],"/templates/social-media-report",{"id":835,"title":836,"slug":837,"createdAt":838,"updatedAt":839,"publishedAt":840,"intercom":34,"testimonials":34,"reporting":17,"help":17,"card_description":33,"documentId":841,"card_image":1850,"url":1851,"type":1827},["Reactive",842],"/templates/keyword-ranking-report",{"id":858,"title":859,"slug":860,"createdAt":861,"updatedAt":862,"publishedAt":863,"intercom":34,"testimonials":34,"reporting":17,"help":17,"card_description":33,"documentId":864,"card_image":1853,"url":1854,"type":1827},["Reactive",865],"/templates/google-my-business-report",{"id":579,"title":882,"slug":883,"createdAt":884,"updatedAt":885,"publishedAt":886,"intercom":33,"testimonials":17,"reporting":17,"help":33,"card_description":33,"documentId":887,"card_image":1856,"url":1857,"type":1827},["Reactive",888],"/templates/ai-report-template",{"id":905,"title":906,"slug":907,"createdAt":908,"updatedAt":909,"publishedAt":910,"intercom":34,"testimonials":34,"reporting":17,"help":17,"card_description":33,"documentId":911,"card_image":1859,"url":1860,"type":1827},["Reactive",912],"/templates/client-reporting-template",1786610538304]