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card.png","SEO Report Template - Google Analytics and Google logo side by side on dark background",{"thumbnail":800},{"ext":384,"url":801,"hash":802,"mime":385,"name":803,"path":33,"size":804,"width":585,"height":658},"https://s3.us-east-2.amazonaws.com/whatagraph.com/thumbnail_SEO_report_template_card_de762c4a66.png","thumbnail_SEO_report_template_card_de762c4a66","thumbnail_SEO report template - card.png",5.94,"SEO_report_template_card_de762c4a66",14.7,"https://s3.us-east-2.amazonaws.com/whatagraph.com/SEO_report_template_card_de762c4a66.png","2025-11-24T13:21:39.458Z","2025-11-24T13:21:40.917Z","nzneguxj9u0gxwttqxsvyqb2","sections.template-subpages",{"id":813,"title":814,"subtext":815,"subtextBottom":816,"titleSize":817,"type":818,"subtextStyle":817,"disableTopMargin":17,"disableBottomMargin":17,"text_above_title":33,"CTA":819,"cta_collection":820,"__component":828},189,"Create Custom Real Estate Marketing Reports in Seconds","\u003Cp>With Whatagraph IQ, just tell us what you need, and we'll build a stunning real estate marketing report for you in seconds. 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Real Estate Marketing Summary\u003C/h3>\u003Cfigure class=\"image\">\u003Cimg src=\"https://media.whatagraph.com/Real_estate_marketing_report_template_summary_2b086556e2.png\" srcset=\"https://media.whatagraph.com/Real_estate_marketing_report_template_summary_2b086556e2.png?width=350 350w, https://media.whatagraph.com/Real_estate_marketing_report_template_summary_2b086556e2.png?width=700 700w, https://media.whatagraph.com/Real_estate_marketing_report_template_summary_2b086556e2.png?width=420 440w, https://media.whatagraph.com/Real_estate_marketing_report_template_summary_2b086556e2.png?width=840 880w, https://media.whatagraph.com/Real_estate_marketing_report_template_summary_2b086556e2.png?width=768 768w, https://media.whatagraph.com/Real_estate_marketing_report_template_summary_2b086556e2.png?width=1536 1536w, https://media.whatagraph.com/Real_estate_marketing_report_template_summary_2b086556e2.png?width=992 992w, https://media.whatagraph.com/Real_estate_marketing_report_template_summary_2b086556e2.png?width=1984 1984w, https://media.whatagraph.com/Real_estate_marketing_report_template_summary_2b086556e2.png?width=600 1200w, https://media.whatagraph.com/Real_estate_marketing_report_template_summary_2b086556e2.png?width=1200 2400w, https://media.whatagraph.com/Real_estate_marketing_report_template_summary_2b086556e2.png?width=720 1440w, https://media.whatagraph.com/Real_estate_marketing_report_template_summary_2b086556e2.png?width=1440 2880w\" sizes=\"(max-width: 350px) 350px, (max-width: 440px) 440px, (max-width: 768px) 768px, (max-width: 992px) 992px, (max-width: 1200px) 1200px, (min-resolution: 192dpi) and (max-width: 350px) 700px, (min-resolution: 192dpi) and (max-width: 420px) 840px, (min-resolution: 192dpi) and (max-width: 768px) 1536px, (min-resolution: 192dpi) and (max-width: 992px) 1984px, (min-resolution: 192dpi) and (max-width: 1200px) 2400px, (min-resolution: 192dpi) 2880px, 1440px\" loading=\"lazy\" fetchpriority=\"auto\" decoding=\"async\" alt=\"Real Estate Marketing Report - A detailed marketing summary report with charts and key metrics.\">\u003C/figure>\u003Cp>This is the first page of the report and the most important one. It gives stakeholders a clear, high-level view of performance before they scroll into channel details, helping them quickly assess whether marketing efforts are supporting the broader business plan and marketing strategy.\u003C/p>\u003Cp>\u003Cstrong>What to include:\u003C/strong>\u003C/p>\u003Cul>\u003Cli>Impressions, conversions, and actions across all marketing channels\u003C/li>\u003Cli>12-month trend charts for:\u003Cul>\u003Cli>Search impressions and map impressions\u003C/li>\u003Cli>Website actions, phone actions and driving directions\u003C/li>\u003Cli>Contacts and deal counts\u003C/li>\u003Cli>Monthly ad spend vs. leads and form submissions\u003C/li>\u003Cli>Organic social follower growth over time\u003C/li>\u003C/ul>\u003C/li>\u003Cli>Performance summary for each trend chart \u003C/li>\u003Cli>Overall performance summary with \u003Cstrong>actionable insights\u003C/strong> and next steps\u003C/li>\u003C/ul>\u003Cp>This section helps agencies show value fast and keeps reporting focused on outcomes—not vanity stats.\u003C/p>\u003Ch3 id=\"google-my-business\">2. Google My Business\u003C/h3>\u003Cfigure class=\"image\">\u003Cimg src=\"https://media.whatagraph.com/Real_estate_marketing_report_template_google_my_business_752f296dac.png\" srcset=\"https://media.whatagraph.com/Real_estate_marketing_report_template_google_my_business_752f296dac.png?width=350 350w, https://media.whatagraph.com/Real_estate_marketing_report_template_google_my_business_752f296dac.png?width=700 700w, https://media.whatagraph.com/Real_estate_marketing_report_template_google_my_business_752f296dac.png?width=420 440w, https://media.whatagraph.com/Real_estate_marketing_report_template_google_my_business_752f296dac.png?width=840 880w, https://media.whatagraph.com/Real_estate_marketing_report_template_google_my_business_752f296dac.png?width=768 768w, https://media.whatagraph.com/Real_estate_marketing_report_template_google_my_business_752f296dac.png?width=1536 1536w, https://media.whatagraph.com/Real_estate_marketing_report_template_google_my_business_752f296dac.png?width=992 992w, https://media.whatagraph.com/Real_estate_marketing_report_template_google_my_business_752f296dac.png?width=1984 1984w, https://media.whatagraph.com/Real_estate_marketing_report_template_google_my_business_752f296dac.png?width=600 1200w, https://media.whatagraph.com/Real_estate_marketing_report_template_google_my_business_752f296dac.png?width=1200 2400w, https://media.whatagraph.com/Real_estate_marketing_report_template_google_my_business_752f296dac.png?width=720 1440w, https://media.whatagraph.com/Real_estate_marketing_report_template_google_my_business_752f296dac.png?width=1440 2880w\" sizes=\"(max-width: 350px) 350px, (max-width: 440px) 440px, (max-width: 768px) 768px, (max-width: 992px) 992px, (max-width: 1200px) 1200px, (min-resolution: 192dpi) and (max-width: 350px) 700px, (min-resolution: 192dpi) and (max-width: 420px) 840px, (min-resolution: 192dpi) and (max-width: 768px) 1536px, (min-resolution: 192dpi) and (max-width: 992px) 1984px, (min-resolution: 192dpi) and (max-width: 1200px) 2400px, (min-resolution: 192dpi) 2880px, 1440px\" loading=\"lazy\" fetchpriority=\"auto\" decoding=\"async\" alt=\"Real Estate Marketing Report Template - Google My Business - A Google My Business performance report.\">\u003C/figure>\u003Cp>Google My Business (now Google Business Profile) is critical for local visibility in the real estate industry, especially for brokerages and agents competing in a specific local market.\u003C/p>\u003Cp>\u003Cstrong>What to include:\u003C/strong>\u003C/p>\u003Cul>\u003Cli>Search and map impressions\u003C/li>\u003Cli>Website visits, phone calls, and direction requests\u003C/li>\u003Cli>Month-over-month and year-over-year trend graphs\u003C/li>\u003Cli>Actions taken by potential home buyers\u003C/li>\u003Cli>Comparison charts showing growth over time\u003C/li>\u003C/ul>\u003Cp>These metrics help explain how local discovery supports property marketing, open houses, and inbound lead generation.\u003C/p>\u003Ch3 id=\"seo\">3. SEO\u003C/h3>\u003Cfigure class=\"image\">\u003Cimg src=\"https://media.whatagraph.com/Real_estate_marketing_report_template_SEO_16b2cff6d2.png\" srcset=\"https://media.whatagraph.com/Real_estate_marketing_report_template_SEO_16b2cff6d2.png?width=350 350w, https://media.whatagraph.com/Real_estate_marketing_report_template_SEO_16b2cff6d2.png?width=700 700w, https://media.whatagraph.com/Real_estate_marketing_report_template_SEO_16b2cff6d2.png?width=420 440w, https://media.whatagraph.com/Real_estate_marketing_report_template_SEO_16b2cff6d2.png?width=840 880w, https://media.whatagraph.com/Real_estate_marketing_report_template_SEO_16b2cff6d2.png?width=768 768w, https://media.whatagraph.com/Real_estate_marketing_report_template_SEO_16b2cff6d2.png?width=1536 1536w, https://media.whatagraph.com/Real_estate_marketing_report_template_SEO_16b2cff6d2.png?width=992 992w, https://media.whatagraph.com/Real_estate_marketing_report_template_SEO_16b2cff6d2.png?width=1984 1984w, https://media.whatagraph.com/Real_estate_marketing_report_template_SEO_16b2cff6d2.png?width=600 1200w, https://media.whatagraph.com/Real_estate_marketing_report_template_SEO_16b2cff6d2.png?width=1200 2400w, https://media.whatagraph.com/Real_estate_marketing_report_template_SEO_16b2cff6d2.png?width=720 1440w, https://media.whatagraph.com/Real_estate_marketing_report_template_SEO_16b2cff6d2.png?width=1440 2880w\" sizes=\"(max-width: 350px) 350px, (max-width: 440px) 440px, (max-width: 768px) 768px, (max-width: 992px) 992px, (max-width: 1200px) 1200px, (min-resolution: 192dpi) and (max-width: 350px) 700px, (min-resolution: 192dpi) and (max-width: 420px) 840px, (min-resolution: 192dpi) and (max-width: 768px) 1536px, (min-resolution: 192dpi) and (max-width: 992px) 1984px, (min-resolution: 192dpi) and (max-width: 1200px) 2400px, (min-resolution: 192dpi) 2880px, 1440px\" loading=\"lazy\" fetchpriority=\"auto\" decoding=\"async\" alt=\"Real Estate Marketing Report Template - SEO - SEO performance metrics with charts, rankings, and recommendations.\">\u003C/figure>\u003Cp>SEO shows how well your client’s / your real estate website captures demand from buyers and sellers actively searching. This section ties organic traffic to listing visibility and long-term growth.\u003C/p>\u003Cp>\u003Cstrong>What to include:\u003C/strong>\u003C/p>\u003Cul>\u003Cli>SEO KPIs like organic sessions and users\u003C/li>\u003Cli>Traffic to key pages (listing pages, neighborhood pages, blog content)\u003C/li>\u003Cli>Form submissions and click-to-call events\u003C/li>\u003Cli>Keyword visibility tied to the real estate listing and service areas\u003C/li>\u003Cli>Trend charts showing organic growth alongside market trends\u003C/li>\u003C/ul>\u003Cp>For agencies, this helps position SEO as a long-term lead generation channel, not just traffic.\u003C/p>\u003Ch3 id=\"google-ads\">4. Google Ads\u003C/h3>\u003Cfigure class=\"image\">\u003Cimg src=\"https://media.whatagraph.com/Real_estate_marketing_report_template_google_ads_f3e532a9cf.png\" srcset=\"https://media.whatagraph.com/Real_estate_marketing_report_template_google_ads_f3e532a9cf.png?width=350 350w, https://media.whatagraph.com/Real_estate_marketing_report_template_google_ads_f3e532a9cf.png?width=700 700w, https://media.whatagraph.com/Real_estate_marketing_report_template_google_ads_f3e532a9cf.png?width=420 440w, https://media.whatagraph.com/Real_estate_marketing_report_template_google_ads_f3e532a9cf.png?width=840 880w, https://media.whatagraph.com/Real_estate_marketing_report_template_google_ads_f3e532a9cf.png?width=768 768w, https://media.whatagraph.com/Real_estate_marketing_report_template_google_ads_f3e532a9cf.png?width=1536 1536w, https://media.whatagraph.com/Real_estate_marketing_report_template_google_ads_f3e532a9cf.png?width=992 992w, https://media.whatagraph.com/Real_estate_marketing_report_template_google_ads_f3e532a9cf.png?width=1984 1984w, https://media.whatagraph.com/Real_estate_marketing_report_template_google_ads_f3e532a9cf.png?width=600 1200w, https://media.whatagraph.com/Real_estate_marketing_report_template_google_ads_f3e532a9cf.png?width=1200 2400w, https://media.whatagraph.com/Real_estate_marketing_report_template_google_ads_f3e532a9cf.png?width=720 1440w, https://media.whatagraph.com/Real_estate_marketing_report_template_google_ads_f3e532a9cf.png?width=1440 2880w\" sizes=\"(max-width: 350px) 350px, (max-width: 440px) 440px, (max-width: 768px) 768px, (max-width: 992px) 992px, (max-width: 1200px) 1200px, (min-resolution: 192dpi) and (max-width: 350px) 700px, (min-resolution: 192dpi) and (max-width: 420px) 840px, (min-resolution: 192dpi) and (max-width: 768px) 1536px, (min-resolution: 192dpi) and (max-width: 992px) 1984px, (min-resolution: 192dpi) and (max-width: 1200px) 2400px, (min-resolution: 192dpi) 2880px, 1440px\" loading=\"lazy\" fetchpriority=\"auto\" decoding=\"async\" alt=\"Google Ads - Dashboard showcasing key performance metrics in a visually engaging layout.\">\u003C/figure>\u003Cp>Google Ads typically captures high-intent demand from buyers and sellers searching for specific properties, neighborhoods, or services.\u003C/p>\u003Cp>\u003Cstrong>What to include:\u003C/strong>\u003C/p>\u003Cul>\u003Cli>Ad spend, clicks, and conversion rate\u003C/li>\u003Cli>Cost per lead and cost per inquiry\u003C/li>\u003Cli>Performance by campaign (e.g. listings, sellers, branded search)\u003C/li>\u003Cli>Keyword-level insights tied to listing price or location\u003C/li>\u003Cli>Trend charts showing spend vs. leads over time\u003C/li>\u003Cli>Contribution to pipeline where CRM data is available\u003C/li>\u003C/ul>\u003Cp>This section helps agencies justify budget decisions and adjust marketing efforts toward campaigns that drive real demand.\u003C/p>\u003Ch3 id=\"facebook-ads\">5. Facebook Ads\u003C/h3>\u003Cfigure class=\"image\">\u003Cimg src=\"https://media.whatagraph.com/Real_estate_marketing_report_template_facebook_ads_7d905c68cf.png\" srcset=\"https://media.whatagraph.com/Real_estate_marketing_report_template_facebook_ads_7d905c68cf.png?width=350 350w, https://media.whatagraph.com/Real_estate_marketing_report_template_facebook_ads_7d905c68cf.png?width=700 700w, https://media.whatagraph.com/Real_estate_marketing_report_template_facebook_ads_7d905c68cf.png?width=420 440w, https://media.whatagraph.com/Real_estate_marketing_report_template_facebook_ads_7d905c68cf.png?width=840 880w, https://media.whatagraph.com/Real_estate_marketing_report_template_facebook_ads_7d905c68cf.png?width=768 768w, https://media.whatagraph.com/Real_estate_marketing_report_template_facebook_ads_7d905c68cf.png?width=1536 1536w, https://media.whatagraph.com/Real_estate_marketing_report_template_facebook_ads_7d905c68cf.png?width=992 992w, https://media.whatagraph.com/Real_estate_marketing_report_template_facebook_ads_7d905c68cf.png?width=1984 1984w, https://media.whatagraph.com/Real_estate_marketing_report_template_facebook_ads_7d905c68cf.png?width=600 1200w, https://media.whatagraph.com/Real_estate_marketing_report_template_facebook_ads_7d905c68cf.png?width=1200 2400w, https://media.whatagraph.com/Real_estate_marketing_report_template_facebook_ads_7d905c68cf.png?width=720 1440w, https://media.whatagraph.com/Real_estate_marketing_report_template_facebook_ads_7d905c68cf.png?width=1440 2880w\" sizes=\"(max-width: 350px) 350px, (max-width: 440px) 440px, (max-width: 768px) 768px, (max-width: 992px) 992px, (max-width: 1200px) 1200px, (min-resolution: 192dpi) and (max-width: 350px) 700px, (min-resolution: 192dpi) and (max-width: 420px) 840px, (min-resolution: 192dpi) and (max-width: 768px) 1536px, (min-resolution: 192dpi) and (max-width: 992px) 1984px, (min-resolution: 192dpi) and (max-width: 1200px) 2400px, (min-resolution: 192dpi) 2880px, 1440px\" loading=\"lazy\" fetchpriority=\"auto\" decoding=\"async\" alt=\"Real Estate Marketing Report Template Facebook Ads - Facebook ads performance report with charts and graphs.\">\u003C/figure>\u003Cp>Facebook Ads support both demand generation and brand visibility for real estate agents and developers, especially through video, listing promotions, and retargeting.\u003C/p>\u003Cp>\u003Cstrong>What to include:\u003C/strong>\u003C/p>\u003Cul>\u003Cli>Reach, impressions, and clicks\u003C/li>\u003Cli>Leads generated from listing and lead-form campaigns\u003C/li>\u003Cli>Engagement and video views for property content\u003C/li>\u003Cli>Cost per lead and cost per result\u003C/li>\u003Cli>Audience performance insights (age, location, interests)\u003C/li>\u003Cli>Trend charts tied to campaign launches or seasonal pushes\u003C/li>\u003C/ul>\u003Cp>This helps connect social advertising to interest, inquiries, and eventual \u003Cstrong>real estate sales\u003C/strong>.\u003C/p>\u003Ch3 id=\"organic-social-media-facebook-instagram\">6. Organic Social Media (Facebook & Instagram)\u003C/h3>\u003Cfigure class=\"image\">\u003Cimg src=\"https://media.whatagraph.com/Real_estate_marketing_report_template_organic_social_media_916ef5e5eb.png\" srcset=\"https://media.whatagraph.com/Real_estate_marketing_report_template_organic_social_media_916ef5e5eb.png?width=350 350w, https://media.whatagraph.com/Real_estate_marketing_report_template_organic_social_media_916ef5e5eb.png?width=700 700w, https://media.whatagraph.com/Real_estate_marketing_report_template_organic_social_media_916ef5e5eb.png?width=420 440w, https://media.whatagraph.com/Real_estate_marketing_report_template_organic_social_media_916ef5e5eb.png?width=840 880w, https://media.whatagraph.com/Real_estate_marketing_report_template_organic_social_media_916ef5e5eb.png?width=768 768w, https://media.whatagraph.com/Real_estate_marketing_report_template_organic_social_media_916ef5e5eb.png?width=1536 1536w, https://media.whatagraph.com/Real_estate_marketing_report_template_organic_social_media_916ef5e5eb.png?width=992 992w, https://media.whatagraph.com/Real_estate_marketing_report_template_organic_social_media_916ef5e5eb.png?width=1984 1984w, https://media.whatagraph.com/Real_estate_marketing_report_template_organic_social_media_916ef5e5eb.png?width=600 1200w, https://media.whatagraph.com/Real_estate_marketing_report_template_organic_social_media_916ef5e5eb.png?width=1200 2400w, https://media.whatagraph.com/Real_estate_marketing_report_template_organic_social_media_916ef5e5eb.png?width=720 1440w, https://media.whatagraph.com/Real_estate_marketing_report_template_organic_social_media_916ef5e5eb.png?width=1440 2880w\" sizes=\"(max-width: 350px) 350px, (max-width: 440px) 440px, (max-width: 768px) 768px, (max-width: 992px) 992px, (max-width: 1200px) 1200px, (min-resolution: 192dpi) and (max-width: 350px) 700px, (min-resolution: 192dpi) and (max-width: 420px) 840px, (min-resolution: 192dpi) and (max-width: 768px) 1536px, (min-resolution: 192dpi) and (max-width: 992px) 1984px, (min-resolution: 192dpi) and (max-width: 1200px) 2400px, (min-resolution: 192dpi) 2880px, 1440px\" loading=\"lazy\" fetchpriority=\"auto\" decoding=\"async\" alt=\"Real Estate Marketing Report - A performance summary with graphs and key metrics.\">\u003C/figure>\u003Cp>Organic social media supports brand awareness, listing exposure, and community building, especially for agents and brokerages building long-term trust.\u003C/p>\u003Cp>\u003Cstrong>What to include:\u003C/strong>\u003C/p>\u003Cul>\u003Cli>Follower growth and engagement over time\u003C/li>\u003Cli>Engagement by content type (listing photos, reels, walkthroughs)\u003C/li>\u003Cli>Carousel showing the performance of posts and/or story promoting open houses\u003C/li>\u003Cli>Reach and impressions trends\u003C/li>\u003C/ul>\u003Cp>This section gives context to how social media supports the overall marketing channels mix.\u003C/p>\u003Ch3 id=\"email-marketing\">7. Email Marketing\u003C/h3>\u003Cfigure class=\"image\">\u003Cimg src=\"https://media.whatagraph.com/Real_estate_marketing_report_template_email_marketing_90882719c9.png\" srcset=\"https://media.whatagraph.com/Real_estate_marketing_report_template_email_marketing_90882719c9.png?width=350 350w, https://media.whatagraph.com/Real_estate_marketing_report_template_email_marketing_90882719c9.png?width=700 700w, https://media.whatagraph.com/Real_estate_marketing_report_template_email_marketing_90882719c9.png?width=420 440w, https://media.whatagraph.com/Real_estate_marketing_report_template_email_marketing_90882719c9.png?width=840 880w, https://media.whatagraph.com/Real_estate_marketing_report_template_email_marketing_90882719c9.png?width=768 768w, https://media.whatagraph.com/Real_estate_marketing_report_template_email_marketing_90882719c9.png?width=1536 1536w, https://media.whatagraph.com/Real_estate_marketing_report_template_email_marketing_90882719c9.png?width=992 992w, https://media.whatagraph.com/Real_estate_marketing_report_template_email_marketing_90882719c9.png?width=1984 1984w, https://media.whatagraph.com/Real_estate_marketing_report_template_email_marketing_90882719c9.png?width=600 1200w, https://media.whatagraph.com/Real_estate_marketing_report_template_email_marketing_90882719c9.png?width=1200 2400w, https://media.whatagraph.com/Real_estate_marketing_report_template_email_marketing_90882719c9.png?width=720 1440w, https://media.whatagraph.com/Real_estate_marketing_report_template_email_marketing_90882719c9.png?width=1440 2880w\" sizes=\"(max-width: 350px) 350px, (max-width: 440px) 440px, (max-width: 768px) 768px, (max-width: 992px) 992px, (max-width: 1200px) 1200px, (min-resolution: 192dpi) and (max-width: 350px) 700px, (min-resolution: 192dpi) and (max-width: 420px) 840px, (min-resolution: 192dpi) and (max-width: 768px) 1536px, (min-resolution: 192dpi) and (max-width: 992px) 1984px, (min-resolution: 192dpi) and (max-width: 1200px) 2400px, (min-resolution: 192dpi) 2880px, 1440px\" loading=\"lazy\" fetchpriority=\"auto\" decoding=\"async\" alt=\"Email Marketing - A dashboard displaying key email marketing performance indicators.\">\u003C/figure>\u003Cp>Email remains one of the most reliable ways to nurture leads over long sales cycles in real estate. With tools like ActiveCampaign, you can tie emails all the way to deals and deal values. \u003C/p>\u003Cp>\u003Cstrong>What to include:\u003C/strong>\u003C/p>\u003Cul>\u003Cli>Email performance metrics like sends, opens, open rate, and clicks \u003C/li>\u003Cli>Inquiries or replies generated from email campaigns\u003C/li>\u003Cli>Performance of listing alerts and follow-up sequences\u003C/li>\u003Cli>Deal counts and value from email marketing\u003C/li>\u003Cli>Conversion rate from email traffic\u003C/li>\u003Cli>Trend charts showing engagement over time\u003C/li>\u003C/ul>\u003Cp>This helps show how email supports ongoing relationships with buyers, sellers, and investors beyond the first touch.\u003C/p>","sections.rich-text-content",{"id":838,"title":839,"text":840,"gray_background":17,"disable_top_margin":33,"disable_bottom_margin":33,"cta":33,"cta_collection":33,"bottom_cta":33,"bottom_cta_collection":841,"integrations":851,"__component":1711},73,"Connect All Your Marketing Data in One Place","\u003Cp>Bring all your marketing data into one place with no-code, stable connectors that you don't need to babysit. \u003C/p>",{"id":36,"Name":842,"createdAt":843,"updatedAt":844,"publishedAt":845,"documentId":846,"cta":847},"See all integrations","2024-11-13T15:16:49.380Z","2024-11-13T15:16:50.427Z","2024-11-13T15:16:50.420Z","d5saockrxnhw7dy6pcs4n0vr",[848],{"id":849,"label":842,"url":850,"subtext":33,"style":601,"element_id":33,"color":33,"icon":33,"width":33},1563,"https://whatagraph.com/integrations",[852,894,957,986,1021,1112,1146,1271,1411,1500,1566,1635],{"id":853,"title":124,"createdAt":854,"updatedAt":855,"publishedAt":856,"new":17,"beta":17,"coming_soon":17,"documentId":857,"link":858,"icon":860,"integration_metrics":870},51,"2023-01-12T12:49:30.360Z","2026-06-08T09:49:41.095Z","2023-01-12T12:49:31.137Z","q4xidj89z5u5ullwqzjimu3f",{"id":859,"label":33,"url":125,"subtext":33,"style":33,"element_id":33,"color":33,"icon":33,"width":33},243,{"id":861,"name":862,"alternativeText":863,"caption":33,"width":135,"height":135,"formats":33,"hash":864,"ext":366,"mime":367,"size":865,"url":866,"previewUrl":33,"provider":370,"provider_metadata":33,"createdAt":867,"updatedAt":868,"documentId":869,"publishedAt":373,"focalPoint":33},1028,"google-my-business.svg","Google My Business icon","google_my_business_dbfd3d2079",4.06,"https://s3.us-east-2.amazonaws.com/whatagraph.com/google_my_business_dbfd3d2079.svg","2023-01-11T12:48:32.878Z","2023-12-19T19:41:39.416Z","nx9mbc4zcvhj7nvah1ydbrpp",[871,879,887],{"id":872,"name":873,"createdAt":874,"updatedAt":875,"publishedAt":876,"metric":877,"documentId":878,"icon":33},718,"Google My Business Impressions","2024-02-28T13:31:59.568Z","2024-02-28T13:32:00.716Z","2024-02-28T13:32:00.707Z","Search Impressions\nSearch Impressions (Desktop)\nSearch Impressions (Mobile)\nMaps Impressions\nMaps Impressions (Desktop)\nMaps Impressions (Mobile)","g03f9jksndops3buymjfk5yr",{"id":880,"name":881,"createdAt":882,"updatedAt":883,"publishedAt":884,"metric":885,"documentId":886,"icon":33},719,"Google My Business Reviews","2024-02-28T13:32:30.081Z","2024-02-28T13:32:31.415Z","2024-02-28T13:32:31.354Z","Current total review count\nTotal review count\nCurrent avg. review rating\nAvg. review rating","s3ma8dfyowmru45ta275fd4o",{"id":888,"name":889,"createdAt":33,"updatedAt":890,"publishedAt":891,"metric":892,"documentId":893,"icon":33},184,"Google My Business Engagement","2024-02-28T13:33:18.032Z","2023-02-10T09:18:12.000Z","Website Actions\nPhone Actions\nDriving direction actions\nMessage Conversation Count\nBookings Count\nFood Order Count","b99zgt5wz8bks6zycv3z8fxe",{"id":375,"title":895,"createdAt":896,"updatedAt":897,"publishedAt":898,"new":17,"beta":17,"coming_soon":17,"documentId":899,"link":900,"icon":903,"integration_metrics":914},"Google Analytics 4","2023-01-12T10:52:16.176Z","2026-06-08T09:36:58.412Z","2023-01-12T10:52:22.701Z","fn4pjt1ik5qr94kpplvvs4cg",{"id":901,"label":895,"url":902,"subtext":33,"style":33,"element_id":33,"color":33,"icon":33,"width":33},227,"/integrations/ga4",{"id":904,"name":905,"alternativeText":906,"caption":33,"width":907,"height":907,"formats":33,"hash":908,"ext":366,"mime":367,"size":909,"url":910,"previewUrl":33,"provider":370,"provider_metadata":33,"createdAt":911,"updatedAt":912,"documentId":913,"publishedAt":373,"focalPoint":33},1024,"google-analytics-4.svg","Google Analytcis 4 icon",72,"google_analytics_4_09796e8500",1.13,"https://s3.us-east-2.amazonaws.com/whatagraph.com/google_analytics_4_09796e8500.svg","2023-01-11T12:48:32.761Z","2023-12-19T16:51:51.870Z","v9ahdzevgxppih2naqzdxeiu",[915,922,929,936,942,949],{"id":916,"name":917,"createdAt":33,"updatedAt":918,"publishedAt":919,"metric":920,"documentId":921,"icon":33},176,"GA4 User","2024-02-28T13:36:40.633Z","2023-02-10T09:18:00.000Z","Sessions\nSessions per user\nReturning users (%)\nReturning users\nNew users (%)\nEngaged sessions\nEngagement rate\nNew users\nTotal users\nActive users\nUser engagement\n7-day active users\n28-day active users\n1-day active users\nEngaged sessions per user\nAverage session duration\nBounce rate\nCrash-affected users\nCrash-free users rate\nDAU / MAU\nDAU / WAU\nUser conversion rate\nWAU / MAU\nAverage engagement time","tok38tr6vn30l4v587u17rbu",{"id":923,"name":924,"createdAt":33,"updatedAt":925,"publishedAt":926,"metric":927,"documentId":928,"icon":33},179,"GA4 Engagement","2024-02-28T12:58:30.649Z","2023-02-10T09:18:05.000Z","Event count\nEvent count per user\nEvent value\nEvents per session\nScrolled users\nViews per user\nViews\nViews per session\nSession conversion rate","s9b0x87bqaaz1t0j0pwc7zbg",{"id":930,"name":931,"createdAt":33,"updatedAt":932,"publishedAt":933,"metric":934,"documentId":935,"icon":33},177,"GA4 Ecommerce","2024-02-28T12:56:33.084Z","2023-02-10T09:18:02.000Z","Transactions\nTotal revenue\nARPPU\nARPU\nCart-to-view rate\nCheckouts\nEcommerce purchases\nFirst time purchasers\nItem list click through rate\nItem list clicks (deprecated)\nItem list views (deprecated)\nItem promotion click through rate\nItem promotion clicks (deprecated)\nItem promotion views (deprecated)\nItem purchase quantity (deprecated)\nItem revenue\nItem views (deprecated)\nPurchase revenue\nPurchase-to-view rate\nAverage purchase revenue\nAdd-to-carts\nRefund amount\nTotal purchasers\nItem refund amount\nTransaction rate\nAverage purchase revenue per user\nFirst-time purchaser conversion\nFirst-time purchasers per new user\nItem list clicks\nItem list views\nItem views\nItems added to cart\nItems checked out\nItems clicked in list\nItems clicked in promotion\nItem purchase quantity\nItems viewed\nItems viewed in list\nItems viewed in promotion\nItem promotion clicks\nItem promotion views\nPurchaser conversion\nReturn on ad spend\nShipping amount\nTax amount\nTransactions per purchaser\nGross item revenue\nGross purchase revenue","h4vqde5useki0c5mqtgig79b",{"id":937,"name":938,"createdAt":33,"updatedAt":939,"publishedAt":926,"metric":940,"documentId":941,"icon":33},178,"GA4 Conversions","2024-02-28T12:57:24.779Z","Conversion rate\nConversions","i793c865bjh1wjazofo8ea32",{"id":943,"name":944,"createdAt":33,"updatedAt":945,"publishedAt":946,"metric":947,"documentId":948,"icon":33},180,"GA4 Ads","2024-02-28T12:59:29.180Z","2023-02-10T09:18:06.000Z","Ads clicks\nAds cost\nAds cost per click\nCost per conversion\nAds impressions\nAd unit exposure\nTotal ad revenue\nPublisher ad impressions\nPublisher ad clicks","jsyj2j2k84xo88zyg6xkhb7o",{"id":950,"name":951,"createdAt":952,"updatedAt":953,"publishedAt":954,"metric":955,"documentId":956,"icon":33},717,"GA4 Search","2024-02-28T13:00:03.189Z","2024-02-28T13:00:04.402Z","2024-02-28T13:00:04.348Z","Organic google search average position\nOrganic google search click through rate\nOrganic google search clicks\nOrganic google search impressions","b1ua9dqdy9xn959jzkauae7w",{"id":167,"title":958,"createdAt":959,"updatedAt":960,"publishedAt":961,"new":17,"beta":17,"coming_soon":17,"documentId":962,"link":963,"icon":966,"integration_metrics":977},"Google Search Console","2023-01-12T10:53:33.767Z","2026-06-08T09:37:59.008Z","2023-01-12T10:54:09.199Z","fmp781aryp6htsdf3wxk1vmv",{"id":964,"label":958,"url":965,"subtext":33,"style":33,"element_id":33,"color":33,"icon":33,"width":33},228,"/integrations/google-search-console",{"id":967,"name":968,"alternativeText":969,"caption":33,"width":970,"height":970,"formats":33,"hash":971,"ext":366,"mime":367,"size":972,"url":973,"previewUrl":33,"provider":370,"provider_metadata":33,"createdAt":974,"updatedAt":975,"documentId":976,"publishedAt":373,"focalPoint":33},1030,"google-search.svg","Google Search console icon",58,"google_search_5dfe128b63",2.5,"https://s3.us-east-2.amazonaws.com/whatagraph.com/google_search_5dfe128b63.svg","2023-01-11T12:48:32.922Z","2023-12-19T16:52:08.234Z","xny44qdioksytixhlrzy848s",[978],{"id":979,"name":980,"createdAt":981,"updatedAt":982,"publishedAt":983,"metric":984,"documentId":985,"icon":33},720,"Google Search Console Engagement ","2024-02-28T14:10:03.232Z","2024-02-28T14:10:04.648Z","2024-02-28T14:10:04.639Z","Impressions\nHow many links to your site a user saw on Google search results.\nClicks\nCTR\nAverage rank","k5toe0l8r2i6tszfiiaiop1k",{"id":159,"title":987,"createdAt":988,"updatedAt":989,"publishedAt":990,"new":17,"beta":17,"coming_soon":17,"documentId":991,"link":992,"icon":996,"integration_metrics":1006},"Google Ads","2023-01-12T10:30:56.571Z","2026-06-08T09:37:09.276Z","2023-01-12T10:30:59.129Z","eztalk7jeamtav7q3ed2wn8q",{"id":993,"label":994,"url":995,"subtext":33,"style":33,"element_id":33,"color":33,"icon":33,"width":33},225,"Google ads","/integrations/google-ads",{"id":997,"name":998,"alternativeText":999,"caption":33,"width":907,"height":907,"formats":33,"hash":1000,"ext":366,"mime":367,"size":1001,"url":1002,"previewUrl":33,"provider":370,"provider_metadata":33,"createdAt":1003,"updatedAt":1004,"documentId":1005,"publishedAt":373,"focalPoint":33},1025,"google-sda.svg","Google Ad Manager icon","google_sda_c285fd1fa0",2.24,"https://s3.us-east-2.amazonaws.com/whatagraph.com/google_sda_c285fd1fa0.svg","2023-01-11T12:48:32.848Z","2023-12-19T16:49:51.648Z","oe9d4rbzn7y4sc9u8vbk7mpa",[1007,1013],{"id":1008,"name":1009,"createdAt":33,"updatedAt":33,"publishedAt":1010,"metric":1011,"documentId":1012,"icon":33},153,"Report types","2023-02-10T09:16:46.000Z","Customer\nCampaign\nAd group\nAd group ad\nGender view\nGeographic view\nAd group audience view\nAd group ad asset view\nAd schedule view\nAge range view\nBidding strategy\nCampaign audience view\nCampaign bid modifier\nCampaign budget\nClick view\nConversion action\nDetail placement view\nDisplay keyword view\nDistance view\nDynamic search ads search term view\nExpanded landing page view\nExtension feed item\nFeed item\nFeed placeholder view\nGroup placement view\nHotel group view\nHotel performance view\nIncome range view\nKeyword view\nLanding page view\nLocation view\nManaged placement view\nPaid organic search term view\nParental status view\nProduct group view\nSearch term view\nShopping performance view\nTopic view\nUser location view\nVideo\nAd group asset\nAsset field type view\nCampaign asset\nCustomer asset\nSmart campaign search term view\nWebpage view\nAsset group product group view\nHotel reconciliation\nAd group ad asset combination view\nCampaign group","zmbleyy0ufxz97u5hdt142cx",{"id":1014,"name":1015,"createdAt":1016,"updatedAt":1017,"publishedAt":1018,"metric":1019,"documentId":1020,"icon":33},699,"Google Ads Campaign","2024-02-28T11:15:20.280Z","2024-02-28T11:15:21.916Z","2024-02-28T11:15:21.909Z","Absolute top impression percentage\nActive view ctr\nClicks\nCtr\nImpressions\nActive view cpm\nActive view impressions\nAll conversions\nAverage cost\nAverage cpc\nAverage cpe\nConversions\nCost\nCost per all conversions\nCost per conversion\nAll conversions from store visit\nAll conversions from store website\nAll conversions value\nAverage cpm\nConversions value\nCross device conversions\nValue per all conversions\nValue per conversion\nCurrent model attributed conversions\nInteraction rate\nInteractions\nActive view measurability\nCurrent model attributed conversions value\nCurrent model attributed conversions value per cost\nSearch click share\nSearch top impression share\nTop impression percentage\nValue per current model attributed conversion\nActive view measurable cost\nActive view measurable impressions\nActive view viewability\nAll conversions from click to call\nAll conversions from directions\nBounce rate\nAll conversions from interactions rate\nAll conversions from menu\nAll conversions from order\nAll conversions from other engagement\nAverage cpv\nAverage page views\nAverage time on site\nContent budget lost impression share\nContent impression share\nContent rank lost impression share\nConversion last conversion date\nConversion last received request date time\nConversions from interactions rate\nCost per current model attributed conversion\nCurrent model attributed conversions from interactions rate\nCurrent model attributed conversions from interactions value per interaction\nAll conversions by conversion date\nAll conversions value by conversion date\nConversions by conversion date\nConversions value by conversion date\nOptimization score uplift\nOptimization score url\nSk ad network conversions\nValue per all conversions by conversion date\nValue per conversions by conversion date\nAuction insight search absolute top impression percentage\nAuction insight search impression share\nAuction insight search outranking share\nAuction insight search overlap rate\nAuction insight search position above rate\nAuction insight search top impression percentage\nBiddable app install conversions\nBiddable app post install conversions\nCommission commission rate\nMaximize conversions target cpa\nPercent cpc cpc bid ceiling\nTarget cpa cpc bid ceiling\nTarget cpa cpc bid floor\nTarget cpa target cpa\nTarget impression share cpc bid ceiling\nTarget impression share location fraction\nTarget roas cpc bid ceiling\nTarget roas cpc bid floor\nTarget spend cpc bid ceiling\nTarget spend target spend\nMaximize conversion value cpc bid ceiling\nMaximize conversion value cpc bid floor\nMaximize conversions cpc bid ceiling\nMaximize conversions cpc bid floor\nMaximize conversions target cpa\nTarget cpa cpc bid ceiling\nTarget cpa cpc bid floor\nTarget cpa target cpa\nTarget impression share cpc bid ceiling\nTarget impression share location fraction\nTarget roas cpc bid ceiling\nTarget roas cpc bid floor\nTarget spend cpc bid ceiling\nTarget spend target spend\nAmount\nRecommended budget amount\nRecommended budget estimated change weekly cost\nTotal amount\nAll conversions from location asset click to call\nAll conversions from location asset directions\nAll conversions from location asset menu\nAll conversions from location asset order\nAll conversions from location asset other engagement\nAll conversions from location asset store visits\nAll conversions from location asset website\nEligible impressions from location asset store reach\nView through conversions from location asset click to call\nView through conversions from location asset directions\nView through conversions from location asset menu\nView through conversions from location asset order\nView through conversions from location asset other engagement\nView through conversions from location asset store visits\nView through conversions from location asset website\nPublisher organic clicks\nPublisher purchased clicks\nPublisher unknown clicks\nAverage target cpa micros\nAverage target roas\nAll new customer lifetime value\nNew customer lifetime value\nAverage cart size\nAverage order value\nCost of goods sold\nCross sell cost of goods sold\nCross sell gross profit\nCross sell revenue\nCross sell units sold\nGross profit margin\nGross profit\nLead cost of goods sold\nLead gross profit\nLead revenue\nLead units sold\nOrders\nRevenue\nSk ad network installs\nSk ad network total conversions\nUnits sold\nAverage impression frequency per user\nUnique users\nEngagement rate\nEngagements\nGmail forwards\nGmail saves\nGmail secondary clicks\nInteraction event types\nInvalid click rate\nInvalid clicks\nPercent new visitors\nPhone calls\nPhone impressions\nPhone through rate\nRelative ctr\nSearch absolute top impression share\nSearch budget lost absolute top impression share\nSearch budget lost impression share\nSearch budget lost top impression share\nSearch exact match impression share\nSearch impression share\nSearch rank lost absolute top impression share\nSearch rank lost impression share\nSearch rank lost top impression share\nVideo quartile p100 rate\nVideo quartile p25 rate\nVideo quartile p50 rate\nVideo quartile p75 rate\nVideo view rate\nVideo views\nView through conversions","g220e382nrvxtt3s1wv91ma8",{"id":156,"title":120,"createdAt":1022,"updatedAt":1023,"publishedAt":1024,"new":17,"beta":17,"coming_soon":17,"documentId":1025,"link":1026,"icon":1029,"integration_metrics":1039},"2023-01-12T10:29:33.912Z","2026-06-08T09:35:51.534Z","2023-01-12T10:29:36.429Z","pqlbvxpc2hsw5srseemz7n0y",{"id":1027,"label":1028,"url":121,"subtext":33,"style":33,"element_id":33,"color":33,"icon":33,"width":33},224,"Facebook ads",{"id":1030,"name":1031,"alternativeText":1032,"caption":33,"width":907,"height":907,"formats":33,"hash":1033,"ext":366,"mime":367,"size":1034,"url":1035,"previewUrl":33,"provider":370,"provider_metadata":33,"createdAt":1036,"updatedAt":1037,"documentId":1038,"publishedAt":373,"focalPoint":33},1022,"facebook-ads.svg","Facebook ads icon","facebook_ads_46a51330e7",6.75,"https://s3.us-east-2.amazonaws.com/whatagraph.com/facebook_ads_46a51330e7.svg","2023-01-11T12:48:32.638Z","2023-12-19T16:49:34.631Z","tx4n0dzanuefl4uxutf2ixxp",[1040,1048,1056,1064,1072,1080,1088,1096,1104],{"id":1041,"name":1042,"createdAt":1043,"updatedAt":1044,"publishedAt":1045,"metric":1046,"documentId":1047,"icon":33},678,"Facebook Ads Performance","2024-02-28T08:53:56.581Z","2024-02-28T08:55:40.375Z","2024-02-28T08:55:40.366Z","Reach\nFrequency\nImpressions\nAmount spent\nClicks (all)\nCPC (all)\nCTR (all)\nSocial amount spent\nCPM (cost per 1,000 impressions)\nCost per 1,000 people reached","gawybv791m9uwvxgnpaxbye0",{"id":1049,"name":1050,"createdAt":1051,"updatedAt":1052,"publishedAt":1053,"metric":1054,"documentId":1055,"icon":33},679,"Facebook Ads Conversions","2024-02-28T08:56:55.018Z","2024-02-28T08:56:56.556Z","2024-02-28T08:56:56.548Z","Reach\nFrequency\nImpressions\nAmount spent\nClicks (all)\nCPC (all)\nCTR (all)\nSocial amount spent\nCPM (cost per 1,000 impressions)\nCost per 1,000 people reached\nConversions (164)expand_less\nOffsite conversions\nUnique purchases\nUnique website content views\nUnique landing page views\nUnique registrations completed\nUnique website leads\nUnique On-Facebook leads\nCost per unique landing page view\nCost per unique custom event\nCost per unique lead\nCost per unique registrations completed\nCost per unique purchase\nCost per unique On-Facebook lead\nUnique website adds to cart\nWebsite unique checkouts initiated\nUnique custom events\nOffline unique checkouts initiated\nOn-facebook unique checkouts initiated\nMobile app unique checkouts initiated\nUnique checkouts initiated\nOn-Facebook leads\nCost per On-Facebook leads\nCost per adds to wishlist\nUnique content views\nCost per purchase\nLocation searches\nDonations\nWebsite donations\nOn-Facebook donations\nMobile app donations\nOffline donations\nDonate conversion value\nWebsite donate conversion value\nOn-Facebook donate conversion value\nMobile app donate conversion value\nOffline donate conversion value\nCost per donation\nPhone number clicks\nPhone number clicks value\nFind location conversion value\nCost per phone number clicks\nCost per find location\nPurchases conversions value\nPurchases\nPurchase ROAS\nOffline adds to cart\nOn-Facebook adds to cart\nAdds to cart\nCustom event value\nWebsite location searches\nCalls placed\n20-seconds call\n60-seconds call\nUnique leads\nUnique offsite conversions\nLeads\nMobile app purchase ROAS\nContacts\nAppointments scheduled\nApplications submitted\nOffsite conversions value\nTrials started\nConversion rate\nSubscriptions\nProducts customized\nWebsite products customized\nSubscription value\nCost per subscriptions\nWebsite purchase ROAS\nMobile app achievements unlocked\nMobile app activations\nMobile app adds of payment info\nMobile app adds to cart\nMobile app adds to wishlist\nMobile app registrations completed\nCost per mobile app registrations completed\nMobile app content views\nMobile app checkouts initiated\nMobile app levels achieved\nMobile app purchases\nMobile app ratings submitted\nMobile app searches\nMobile app credits spent\nMobile app tutorials completed\nOther events\nApp installs\nDesktop app engagements\nDesktop app story engagements\nDesktop app uses\nCommerce adds to cart\nCommerce message to buy\nCommerce purchases\nCommerce content views\nCredit spends\nGame plays\nLanding page views\nLeads (Form)\nMobile app installs\nCustom events\nAdds of payment info\nWebsite adds to cart\nApp adds to wishlist\nAdds to wishlist\nRegistrations completed\nWebsite checkouts initiated\nOffline checkouts initiated\nOn-facebook checkouts initiated\nCheckouts initiated\nCost per registrations completed\nWebsite leads\nWebsite purchases\nSearches\nWebsite content views\nOffline content views\nContent views\nOn-Facebook workflow completions\nOn-Facebook purchases\nMobile app achievements unlocked value\nApp activation value\nMobile app Adds of payment info value\nMobile app adds to cart conversion value\nMobile app adds to wishlist value\nMobile app registrations completed value\nMobile app checkouts initiated conversion value\nMobile app levels achieved value\nMobile app purchases conversion value\nMobile app ratings submitted value\nMobile app searches value\nMobile app credits spent value\nMobile app Tutorials completed conversion value\nOther events value\nApp install value\nDesktop app uses value\nCommerce adds to cart value\nCommerce message to buy value\nCommerce purchases value\nCommerce content views value\nCredit spends value\nGame plays value\nLanding page views value\nLeads (Form) value\nMobile app install value\nAdds of payment info value\nWebsite adds to cart conversion value\nApp adds to wishlist value\nRegistrations completed value\nWebsite checkouts initiated conversion value\nOffline checkouts initiated conversion value\nOn-facebook checkouts initiated conversion value\nCheckouts initiated conversion value\nWebsite leads value\nWebsite purchases conversion value\nSearches value\nOn-Facebook workflow completions conversion value\nOn-Facebook purchase conversion value\nCost per lead\nCost per app installs\nCost per landing page view\nOffline purchases conversion value\nOffline adds of payment info value\nOffline adds to cart conversion value\nOffline registrations completed conversion value\nOffline purchases\nOffline other conversions","jyt031c9shj8avmeopbagbak",{"id":1057,"name":1058,"createdAt":1059,"updatedAt":1060,"publishedAt":1061,"metric":1062,"documentId":1063,"icon":33},680,"Facebook Ads Engagament","2024-02-28T08:58:23.637Z","2024-02-28T08:58:25.206Z","2024-02-28T08:58:25.196Z","Unique post reactions\nUnique post saves\nUnique post shares\nUnique comments\nUnique likes\nUnique link clicks\nCost per unique post save\nCost per unique link click\nCost per unique like\nCost per unique content view\nCPC (cost per link click)\nPage engagement\nUnique page engagement\nEstimated call confirmation clicks\nInstant Experience view percentage\nInstant Experience view time\nCost per estimated ad recall lift (people)\nCost per outbound click\nCost per 15-second video plays\nCost per unique click (all)\nCost per unique outbound click\nCost per 2-second continuous video play\nEstimated ad recall lift rate\nEstimated ad recall lift (people)\nCTR (link click-through rate)\nCost per thruplay watched videos\nInstant experience clicks to open\nInstant experience clicks to start\nOutbound clicks\nUnique outbound clicks\nOutbound CTR\nInstant experience outbound clicks\nUnique CTR (link click-through rate)\n15-second video plays\n2-second continuous video plays\nVideo plays\nThruplay watched videos\nUnique clicks (all)\nUnique CTR (all)\nUnique outbound CTR\n30-second video plays\nVideo average play time\nVideo plays at 100%\nVideo plays at 25%\nVideo plays at 50%\nVideo plays at 75%\nVideo plays at 95%\nPost engagement\nUnique post engagement\nCheck-ins\nPost comments\nPost full views\nPage likes\nPage mentions\nNewly purchased mobile devices\nBlocked messaging connections\nMessaging conversations started\nNew messaging connections\nMessaging replies\nPage photo views\nUnique page photo views\nPost shares\nPost reactions\nReceive Offers\nEvent responses\nPage tab views\n3-second video plays\nMobile app content views value\nCheck-ins value\nPost comments value\nPost full views value\nPage likes value\nLink click value\nPage mentions value\nNewly purchased mobile devices value\nContent views value\nBlocked messaging connections value\nMessaging conversations started value\nNew messaging connections value\nMessaging replies value\nOutbound clicks value\nPage photo views value\nPost shares value\nPost reaction value\nReceive Offers value\nEvent responses value\nPage tab views value\nCost per 3-second video plays\nCost per page like\nCost per post engagement\nCost per page engagement\nPage engagement rate\nCost per new messaging connections\nCost per messaging conversation started\nCost per messaging replies\nPost LIKE reactions\nPost LOVE reactions\nPost WOW reactions\nPost HAHA reactions\nPost SAD reactions\nPost ANGRY reactions\nCost per event responses\nPost saves\nLink clicks\n10-second video plays","ywwce9hzrr90izu4h8t3yjzo",{"id":1065,"name":1066,"createdAt":1067,"updatedAt":1068,"publishedAt":1069,"metric":1070,"documentId":1071,"icon":33},681,"Facebook Ads Catalog Segments","2024-02-28T08:59:04.126Z","2024-02-28T08:59:05.470Z","2024-02-28T08:59:05.423Z","Purchase ROAS with shared items value\nWebsite purchase ROAS with shared items value\nMobile app purchase ROAS with shared items value\nAdds to cart with shared items value\nWebsite adds to cart with shared items value\nOffsite conversions with shared items value\nMobile app adds to cart conversion with shared items value\nCustom events with shared items value\nPurchases with shared items value\nWebsite purchases with shared items value\nContent views with shared items value\nWebsite content views with shared items value\nMobile app content views with shared items value\nMobile app purchases conversion with shared items value\nWebsite purchases with shared items\nAdds to cart with shared items\nWebsite adds to cart with shared items\nMobile app adds to cart with shared items\nContent views with shared items\nWebsite content with shared items views\nMobile app content views with shared items\nPurchases with shared items\nMobile app purchases with shared items","lgr2wfg2bsrkbnmy0gmczjg2",{"id":1073,"name":1074,"createdAt":1075,"updatedAt":1076,"publishedAt":1077,"metric":1078,"documentId":1079,"icon":33},682,"Facebook Ads Converted Products","2024-02-28T08:59:35.910Z","2024-02-28T08:59:37.233Z","2024-02-28T08:59:37.217Z","Website purchases converted value\nAdds to cart value\nWebsite adds to cart value\nOffsite conversions value\nMobile app adds to cart conversion value\nCustom events value\nContent views value\nWebsite content views value\nMobile app content views value\nPurchases converted value\nMobile app purchases converted value\nWebsite purchases\nAdds to cart\nWebsite adds to cart\nOffsite conversions\nMobile app adds to cart\nCustom events\nContent views\nMobile app content views\nPurchases","t7k6i4kpw0itkbqn3qnfwtfe",{"id":1081,"name":1082,"createdAt":1083,"updatedAt":1084,"publishedAt":1085,"metric":1086,"documentId":1087,"icon":33},683,"Facebook Ads Custom Conversions","2024-02-28T09:00:15.266Z","2024-02-28T09:00:16.413Z","2024-02-28T09:00:16.397Z","Total custom conversions\nview_cart\nsign_up\nlogin\nadd_shipping_info\nadd_to_cart\nsim_validation\npurchase","hv4pbk87ju1ttqr3w3mjncqr",{"id":1089,"name":1090,"createdAt":1091,"updatedAt":1092,"publishedAt":1093,"metric":1094,"documentId":1095,"icon":33},684,"Facebook Ads Custom","2024-02-28T09:00:38.335Z","2024-02-28T09:00:39.633Z","2024-02-28T09:00:39.620Z","Total actions\nThe number of action that was attributed to your ads\nTotal action values\nTotal cost per action\nTotal unique actions\nTotal conversion values","thn5vfwvav10oik86pmg1mt7",{"id":1097,"name":1098,"createdAt":1099,"updatedAt":1100,"publishedAt":1101,"metric":1102,"documentId":1103,"icon":33},685,"Facebook Ads Custom Events","2024-02-28T09:01:08.414Z","2024-02-28T09:01:10.316Z","2024-02-28T09:01:10.299Z","SeeResultsClick\nCalculatorClicks\nSeeResultsClick value\nCost per SeeResultsClick\nCalculatorClicks value\nCost per CalculatorClicks","pr62ttqj1toqiqzophqgbpgo",{"id":1105,"name":1106,"createdAt":1107,"updatedAt":1108,"publishedAt":1109,"metric":1110,"documentId":1111,"icon":33},686,"Facebook Ads Video","2024-02-28T09:01:38.290Z","2024-02-28T09:01:39.411Z","2024-02-28T09:01:39.400Z","Cost per thruplay\nCost per thruplay","j7vis03elyg4twtewwdonfkp",{"id":1113,"title":144,"createdAt":1114,"updatedAt":1115,"publishedAt":1116,"new":17,"beta":17,"coming_soon":17,"documentId":1117,"link":1118,"icon":1121,"integration_metrics":1131},36,"2023-01-12T11:32:02.996Z","2026-06-08T09:43:22.876Z","2023-01-12T11:32:05.818Z","s9rxzgqg92t2ebcirrhxjla9",{"id":1119,"label":1120,"url":145,"subtext":33,"style":33,"element_id":33,"color":33,"icon":33,"width":33},232,"linkedin-ads",{"id":1122,"name":1123,"alternativeText":1124,"caption":33,"width":123,"height":123,"formats":33,"hash":1125,"ext":366,"mime":367,"size":1126,"url":1127,"previewUrl":33,"provider":370,"provider_metadata":33,"createdAt":1128,"updatedAt":1129,"documentId":1130,"publishedAt":373,"focalPoint":33},1032,"linkedin-ads.svg","LinkedIn Ads icon","linkedin_ads_791a60ad20",7.28,"https://s3.us-east-2.amazonaws.com/whatagraph.com/linkedin_ads_791a60ad20.svg","2023-01-11T12:48:32.987Z","2023-12-19T16:52:38.256Z","eqrr191f401t1q19nxxdqi46",[1132,1139],{"id":1133,"name":1134,"createdAt":33,"updatedAt":1135,"publishedAt":1136,"metric":1137,"documentId":1138,"icon":33},615,"LinkedIn Ads Campaign","2024-05-02T08:27:25.506Z","2023-02-20T12:03:01.000Z","Campaign total budget amount\nCampaign unit cost amount\nCampaign daily budget amount","qahrav12b2ykbrze52uteixg",{"id":1140,"name":1141,"createdAt":33,"updatedAt":1142,"publishedAt":1143,"metric":1144,"documentId":1145,"icon":33},490,"LinkedIn Ads Analytics","2024-03-06T10:40:36.020Z","2023-02-15T07:32:10.000Z","Card clicks\nCard impressions\nComment likes\nDocument completions\nDocument first quartile completions\nDocument midpoint completions\nDocument third quartile completions\nDownload clicks\nJob applications\nJob apply clicks\nPost click job applications\nPost click job apply clicks\nPost click registrations\nPost view job applications\nPost view job apply clicks\nPost view registrations\nReactions\nRegistrations\nTalent leads\nViral card clicks\nViral card impressions\nViral comment likes\nViral document completions\nViral document first quartile completions\nViral document midpoint completions\nViral document third quartile completions\nViral downloads clicks\nViral job applications\nViral job apply clicks\nViral post click job applications\nViral post click job apply clicks\nViral post click registrations\nViral post view job applications\nViral post view job apply clicks\nViral post view registrations\nViral reactions\nViral registrations\nPost click conversions\nAd unit clicks\nCompany page clicks\nOne click leads (viral)\nVideo first quartile completions\nText url clicks\nVideo starts\nExternal website conversions (viral)\nVideo third quartile completions\nLikes\nComments (viral)\nVideo third quartile completions (viral)\nOne click leads\nFull screen plays\nFollows\nOne click lead form opens (viral)\nConversion value\nFollows (viral)\nOther engagements\nVideo completions (viral)\nOpens\nLead generation mail interested clicks\nTotal engagements\nVideo views\nImpressions (viral)\nVideo views (viral)\nHeadline Clicks\nHeadline Impressions\nValid Work Email Leads\nCost in local currency\nLikes (viral)\nOther engagements (viral)\nVideo midpoint completions (viral)\nShares\nFull screen plays (viral)\nVideo midpoint completions\nTotal engagements (viral)\nExternal website post view conversions (viral)\nCompany page clicks (viral)\nAction clicks\nShares (viral)\nVideo completions\nExternal website post view conversions\nComments\nVideo starts (viral)\nCost in USD\nLanding page clicks\nOne click lead form opens\nImpressions\nLanding page clicks (viral)\nExternal website post click conversions (viral)\nExternal website conversions\nVideo first quartile completions (viral)\nLead generation mail contact info shares\nClicks\nClicks (viral)\nCost per click\nCost per 1000 impressions\nCost per engagement\nCost per conversion\nAverage engagement\nSocial actions\nOther clicks\nInMail clicks\nOpen rate\nClick to open rate\nCost per send\nCost per open\nEngagement rate\nAverage CTR\nCost per lead\nLead form completion rate\nInMail sends\nConversion rate\nReturn on ad spend\nApproximate Unique Member Reach","chtidd1njmzg5fdgtrwhn8p6",{"id":191,"title":1147,"createdAt":1148,"updatedAt":1149,"publishedAt":1150,"new":17,"beta":17,"coming_soon":17,"documentId":1151,"link":1152,"icon":1156,"integration_metrics":1166},"TikTok Ads","2023-01-12T11:36:03.609Z","2026-06-08T09:43:49.441Z","2023-01-12T11:36:05.069Z","cxiet08eqw1btkysq4dl9lur",{"id":1153,"label":1154,"url":1155,"subtext":33,"style":33,"element_id":33,"color":33,"icon":33,"width":33},235,"tiktok-ads","/integrations/tiktok-ads",{"id":1157,"name":1158,"alternativeText":1159,"caption":33,"width":907,"height":907,"formats":33,"hash":1160,"ext":366,"mime":367,"size":1161,"url":1162,"previewUrl":33,"provider":370,"provider_metadata":33,"createdAt":1163,"updatedAt":1164,"documentId":1165,"publishedAt":373,"focalPoint":33},983,"tiktok.svg","TikTok icon","tiktok_0beb1de8b9",2.58,"https://s3.us-east-2.amazonaws.com/whatagraph.com/tiktok_0beb1de8b9.svg","2023-01-11T12:48:31.242Z","2023-12-19T17:19:21.843Z","jmz5u3j89f784xo9chjugroh",[1167,1175,1183,1191,1199,1207,1215,1223,1231,1239,1247,1255,1263],{"id":1168,"name":1169,"createdAt":1170,"updatedAt":1171,"publishedAt":1172,"metric":1173,"documentId":1174,"icon":33},665,"TikTok Ads Universal","2024-02-22T10:47:23.359Z","2024-02-22T10:47:25.533Z","2024-02-22T10:47:25.478Z","Impressions\nClicks\nSpend","fb54z51i29602iojmt56w2a7",{"id":1176,"name":1177,"createdAt":1178,"updatedAt":1179,"publishedAt":1180,"metric":1181,"documentId":1182,"icon":33},666,"TikTok Ads Basic Data","2024-02-22T10:50:04.651Z","2024-02-22T10:50:07.250Z","2024-02-22T10:50:07.230Z","Total Cost\nCPC\nCPM\nImpressions\nCTR (%)\nReach\nCost per 1,000 people reached\nConversion\nCPA\nCVR (%)\nReal-time Conversions\nReal-time CPA\nReal-time CVR (%)\nResult\nCost Per Result\nResult Rate (%)\nReal-time Result\nReal-time Cost Per Result\nReal-time Result Rate (%)\nSecondary Goal Result\nCost per Secondary Goal Result\nSecondary Goal Result Rate (%)\nFrequency\nCampaign Budget\nAd Group Budget\nGross Impressions (Includes Invalid Impressions)","xko7ljjt6ljmw1v5wbj57ki2",{"id":1184,"name":1185,"createdAt":1186,"updatedAt":1187,"publishedAt":1188,"metric":1189,"documentId":1190,"icon":33},668,"TikTok Ads Engagement ","2024-02-22T10:54:51.324Z","2024-02-22T10:54:52.885Z","2024-02-22T10:54:52.877Z","Profile Visit\nProfile Visit Rate\nPaid Likes\nPaid Comments\nPaid Follows\nClicks on music\nTotal Engagement\nEngagement Rate\nDuet Clicks\nStitch Clicks\nSound Usage Clicks\nAnchor Clicks\nAnchor Click Rate\nClicks on hashtag challenge\nInstant Experience Average View Time\nInstant Experience Average View Percentage\nInstant Experience Video Component Views\nInstant Experience Video Component Views at 25%\nInstant Experience Video Component Views at 50%\nInstant Experience Video Component Views at 75%\nInstant Experience Video Component Views at 100%\nAverage View Time per Instant Experience Video Component","nwumx3iv45kx3bdajfeobhe9",{"id":1192,"name":1193,"createdAt":1194,"updatedAt":1195,"publishedAt":1196,"metric":1197,"documentId":1198,"icon":33},667,"TikTok Ads Video Play","2024-02-22T10:51:14.485Z","2024-02-22T10:51:19.206Z","2024-02-22T10:51:19.198Z","Video Views\n2-Second Video Views\n6-Second Video Views\nVideo Average Watch Time Per Video View\nVideo Views at 25%\nVideo Views at 50%\nVideo Views at 75%\nVideo Views at 100%","zdphv1tut9by3b6xpj5bch33",{"id":1200,"name":1201,"createdAt":1202,"updatedAt":1203,"publishedAt":1204,"metric":1205,"documentId":1206,"icon":33},671,"TikTok Ads Attribution","2024-02-22T11:21:33.768Z","2024-02-22T11:21:40.172Z","2024-02-22T11:21:40.132Z","VTA Conversions\nCost per VTA Conversion\nVTA Registration\nCost per VTA Registration\nCost per VTA Purchase\nCTA Conversions\nCost per CTA Conversion\nCTA Registration\nCost per CTA Registration\nCTA Purchase\nCost per CTA Purchase\nCost per VTA App Install\nCost per CTA App Install","fa5n3nke2jrlnhmdq6lhzouk",{"id":1208,"name":1209,"createdAt":1210,"updatedAt":1211,"publishedAt":1212,"metric":1213,"documentId":1214,"icon":33},669,"TikTok Ads In-App Event (Unique)","2024-02-22T11:03:24.796Z","2024-02-22T11:09:32.280Z","2024-02-22T11:05:06.634Z","Real-time App Install\nCost per Real-time App Install\nApp Install\nCost per App Install\nCost per Unique Registration\nRegistration Rate (%)\nUnique Purchase\nCost per Unique Purchase\nPurchase Rate (%)\nUnique Add to Cart\nAdd to Cart Rate (%)\nUnique Checkout\nCost per Unique Checkout\nCheckout Rate (%)\nUnique View Content\nCost per Unique View Content\nView Content Rate (%)\nUnique Day 2 Retention\nCost per Unique Day 2 Retention\nDay 2 Retention Rate (%)\nUnique Add Payment Info\nCost per Unique Add Payment Info\nAdd Payment Info Rate (%)\nUnique Add to Wishlist\nCost per Unique Add to Wishlist\nAdd to Wishlist Rate (%)\nUnique Launch App\nCost per Unique Launch App\nLaunch App Rate (%)\nUnique Complete Tutorial\nCost per Unique Complete Tutorial\nComplete Tutorial Rate (%)\nUnique Create Group\nCost per Unique Create Group\nCreate Group Rate (%)\nUnique Join Group\nCost per Unique Join Group\nJoin Group Rate (%)\nUnique Create Role\nCost per Unique Create Role\nCreate Role Rate (%)\nUnique Spend Credit\nCost per Unique Spend Credit\nSpend Credit Rate (%)\nUnique Achieve Level\nCost per Unique Achieve Level\nAchieve Level Rate (%)\nUnique Unlock Achievement\nCost per Unique Unlock Achievement\nUnlock Achievement Rate (%)\nUnique Generate Lead\nCost per Unique Generate Lead\nGenerate Lead Rate (%)\nUnique In App Ad Click\nCost per Unique In App Ad Click\nIn App Ad Click Rate (%)\nUnique In App Ad Impr\nCost per Unique In App Ad Impr\nIn App Ad Impr Rate (%)\nUnique Loan Apply\nCost per Unique Loan Apply\nLoan Apply Rate (%)\nUnique Loan Approval\nCost per Unique Loan Approval\nLoan Approval Rate (%)\nUnique Loan Disbursement\nCost per Unique Loan Disbursement\nLoan Disbursement Rate (%)\nUnique Login\nCost per Unique Login\nLogin Rate (%)\nUnique Rate\nCost per Unique Rate\nRate Rate (%)\nUnique Search\nCost per Unique Search\nSearch Rate (%)\nUnique Start Trial\nCost per Unique Start Trial\nStart Trial Rate (%)\nUnique Subscribe\nCost per Unique Subscribe\nSubscribe Rate (%)","w0g9l86b5ed7uk3pl1vlets7",{"id":1216,"name":1217,"createdAt":1218,"updatedAt":1219,"publishedAt":1220,"metric":1221,"documentId":1222,"icon":33},670,"TikTok Ads In-App Event (Total)","2024-02-22T11:19:29.413Z","2024-02-22T11:19:44.229Z","2024-02-22T11:19:44.221Z","Registration (Total No.)\nCost per Registration\nPurchase (Total No.)\nCost per Purchase\nTotal Purchase Value\nPurchase ROAS\nAdd to Cart (Total No.)\nCost per Add to Cart\nValue per Add to Cart\nTotal Add to Cart Value\nCheckout (Total No.)\nCost per Checkout\nValue per Checkout\nTotal Checkout Value\nView Content (Total No.)\nCost per View Content\nValue per View Content\nTotal View Content Value\nDay 2 Retention (Total No.)\nCost per Day 2 Retention\nAdd Payment Info (Total No.)\nCost per Add Payment Info\nAdd to Wishlist (Total No.)\nCost per Add to Wishlist\nValue per Add to Wishlist\nTotal Add to Wishlist Value\nLaunch App (Total No.)\nCost per Launch App\nComplete Tutorial (Total No.)\nCost per Complete Tutorial\nValue per Complete Tutorial\nTotal Complete Tutorial Value\nCreate Group (Total No.)\nCost per Create Group\nValue per Create Group\nTotal Create Group Value\nJoin Group (Total No.)\nCost per Join Group\nValue per Join Group\nTotal Join Group Value\nCreate Role (Total No.)\nCost per Create Role\nValue per Create Role\nTotal Create Role Value\nSpend Credit (Total No.)\nCost per Spend Credit\nValue per Spend Credit\nTotal Spend Credit Value\nAchieve Level (Total No.)\nCost per Achieve Level\nValue per Achieve Level\nTotal Achieve Level Value\nUnlock Achievement (Total No.)\nCost per Unlock Achievement\nValue per Unlock Achievement\nTotal Unlock Achievement Value\nGenerate Lead (Total No.)\nCost per Generate Lead\nValue per Generate Lead\nTotal Generate Lead Value\nIn App Ad Click (Total No.)\nCost per In App Ad Click\nValue per In App Ad Click\nTotal In App Ad Click Value\nIn App Ad Impr (Total No.)\nCost per In App Ad Impr\nValue per In App Ad Impr\nTotal In App Ad Impr Value\nLoan Apply (Total No.)\nCost per Loan Apply\nLoan Approval (Total No.)\nCost per Loan Approval\nLoan Disbursement (Total No.)\nCost per Loan Disbursement\nLogin (Total No.)\nCost per Login\nRate (Total No.)\nValue per Rate\nTotal Rate Value\nSearch (Total No.)\nCost per Search\nStart Trial (Total No.)\nCost per Start Trial\nSubscribe (Total No.)\nCost per Subscribe\nValue per Subscribe\nTotal Subscribe Value","fuj1be7stw08o3pyx8kg03pd",{"id":1224,"name":1225,"createdAt":1226,"updatedAt":1227,"publishedAt":1228,"metric":1229,"documentId":1230,"icon":33},674,"TikTok Ads In-App Event (Once)","2024-02-22T11:57:42.796Z","2024-02-22T11:57:45.412Z","2024-02-22T11:57:45.400Z","App Install (SKAN)\nCost per App Install (SKAN)\nUnique Registration (SKAN)\nCost per Unique Registration (SKAN)\nUnique Purchase (SKAN)\nCost per Unique Purchase (SKAN)\nPurchase Rate (%) (SKAN)\nUnique Add to Cart (SKAN)\nCost per Unique Add to Cart (SKAN)\nAdd to Cart Rate (%) (SKAN)\nUnique Checkout (SKAN)\nCost per Unique Checkout (SKAN)\nCheckout Rate (%) (SKAN)\nUnique View Content (SKAN)\nCost per Unique View Content (SKAN)\nView Content Rate (%) (SKAN)\nUnique Add Payment Info (SKAN)\nCost per Unique Add Payment Info (SKAN)\nAdd Payment Info Rate (%) (SKAN)\nUnique Add to Wishlist (SKAN)\nCost per Unique Add to Wishlist (SKAN)\nAdd to Wishlist Rate (%) (SKAN)\nUnique Launch App (SKAN)\nCost per Unique Launch App (SKAN)\nLaunch App Rate (%) (SKAN)\nUnique Complete Tutorial (SKAN)\nCost per Unique Complete Tutorial (SKAN)\nComplete Tutorial Rate (%) (SKAN)\nUnique Create Group (SKAN)\nCost per Unique Create Group (SKAN)\nCreate Group Rate (%) (SKAN)\nUnique Join Group (SKAN)\nCost per Unique Join Group (SKAN)\nJoin Group Rate (%) (SKAN)\nUnique Create Role (SKAN)\nCost per Unique Create Role (SKAN)\nCreate Role Rate (%) (SKAN)\nUnique Spend Credit (SKAN)\nCost per Unique Spend Credit (SKAN)\nSpend Credit Rate (%) (SKAN)\nUnique Achieve Level (SKAN)\nCost per Unique Achieve Level (SKAN)\nAchieve Level Rate (%) (SKAN)\nUnique Unlock Achievement (SKAN)\nCost per Unique Unlock Achievement (SKAN)\nUnlock Achievement Rate (%) (SKAN)\nUnique Generate Lead (SKAN)\nCost per Unique Generate Lead (SKAN)\nGenerate Lead Rate (%) (SKAN)\nUnique In App Ad Click (SKAN)\nCost per Unique In App Ad Click (SKAN)\nIn App Ad Click Rate (%) (SKAN)\nUnique In App Ad Impr (SKAN)\nCost per Unique In App Ad Impr (SKAN)\nIn App Ad Impr Rate (%) (SKAN)\nUnique Loan Apply (SKAN)\nCost per Unique Loan Apply (SKAN)\nLoan Apply Rate (%) (SKAN)\nUnique Loan Approval (SKAN)\nCost per Unique Loan Approval (SKAN)\nLoan Approval Rate (%) (SKAN)\nUnique Loan Disbursement (SKAN)\nCost per Unique Loan Disbursement (SKAN)\nLoan Disbursement Rate (%) (SKAN)\nUnique Login (SKAN)\nCost per Unique Login (SKAN)\nLogin Rate (%) (SKAN)\nUnique Rate (SKAN)\nCost per Unique Rate (SKAN)\nRate Rate (%) (SKAN)\nUnique Search (SKAN)\nCost per Unique Search (SKAN)\nSearch Rate (%) (SKAN)\nUnique Start Trial (SKAN)\nCost per Unique Start Trial (SKAN)\nStart Trial Rate (%) (SKAN)\nUnique Subscribe (SKAN)\nCost per Unique Subscribe (SKAN)\nSubscribe Rate (%) (SKAN)\nApp Installs (SKAN Privacy Withheld)\nPurchase ROAS (SKAN)","u4382mzhprgin1cmmwnxmov8",{"id":1232,"name":1233,"createdAt":1234,"updatedAt":1235,"publishedAt":1236,"metric":1237,"documentId":1238,"icon":33},675,"TikTok Ads In-App Event (Every)","2024-02-22T12:05:25.107Z","2024-02-22T12:05:27.940Z","2024-02-22T12:05:27.931Z","Total Registration (SKAN)\nCost per Registration (SKAN)\nTotal Purchase (SKAN)\nCost per Purchase (SKAN)\nTotal Add to Cart (SKAN)\nCost per Add to Cart (SKAN)\nTotal Add to Cart Value (SKAN)\nTotal Checkout (SKAN)\nCost per Checkout (SKAN)\nTotal Checkout Value (SKAN)\nTotal View Content (SKAN)\nCost per View Content (SKAN)\nTotal View Content Value (SKAN)\nTotal Add Payment Info (SKAN)\nCost per Add Payment Info (SKAN)\nTotal Add to Wishlist (SKAN)\nCost per Add to Wishlist (SKAN)\nTotal Add to Wishlist Value (SKAN)\nTotal Launch App (SKAN)\nCost per Launch App (SKAN)\nTotal Complete Tutorial (SKAN)\nCost per Complete Tutorial (SKAN)\nTotal Complete Tutorial Value (SKAN)\nTotal Create Group (SKAN)\nCost per Create Group (SKAN)\nTotal Create Group Value (SKAN)\nTotal Join Group (SKAN)\nCost per Join Group (SKAN)\nTotal Join Group Value (SKAN)\nTotal Create Role (SKAN)\nCost per Create Role (SKAN)\nTotal Create Role Value (SKAN)\nTotal Spend Credit (SKAN)\nCost per Spend Credit (SKAN)\nTotal Spend Credit Value (SKAN)\nTotal Achieve Level (SKAN)\nCost per Achieve Level (SKAN)\nTotal Achieve Level Value (SKAN)\nTotal Unlock Achievement (SKAN)\nCost per Unlock Achievement (SKAN)\nTotal Unlock Achievement Value (SKAN)\nTotal Generate Lead (SKAN)\nCost per Generate Lead (SKAN)\nTotal Generate Lead Value (SKAN)\nTotal In App Ad Click (SKAN)\nCost per In App Ad Click (SKAN)\nTotal In App Ad Click Value (SKAN)\nTotal In App Ad Impr (SKAN)\nCost per In App Ad Impr (SKAN)\nTotal In App Ad Impr Value (SKAN)\nTotal Loan Apply (SKAN)\nCost per Loan Apply (SKAN)\nTotal Loan Approval (SKAN)\nCost per Loan Approval (SKAN)\nTotal Loan Disbursement (SKAN)\nCost per Loan Disbursement (SKAN)\nTotal Login (SKAN)\nCost per Login (SKAN)\nTotal Rate (SKAN)\nCost per Rate (SKAN)\nTotal Rate Value (SKAN)\nTotal Search (SKAN)\nCost per Search (SKAN)\nTotal Start Trial (SKAN)\nCost per Start Trial (SKAN)\nTotal Subscribe (SKAN)\nCost per Subscribe (SKAN)\nTotal Subscribe Value (SKAN)","mqpuaefbycnp7gpivy0nc748",{"id":1240,"name":1241,"createdAt":1242,"updatedAt":1243,"publishedAt":1244,"metric":1245,"documentId":1246,"icon":33},676,"TikTok Ads In-App Event (Custom)","2024-02-22T12:08:22.961Z","2024-02-22T12:08:25.914Z","2024-02-22T12:08:25.907Z","Unique Custom App Event\nCost per Unique Custom App Event\nCustom App Event Rate (%)\nTotal Custom App Event\nValue per Custom App Event\nTotal Custom App Event Value","ttvbh1p2c7x3y7qwjxocyp7y",{"id":1248,"name":1249,"createdAt":1250,"updatedAt":1251,"publishedAt":1252,"metric":1253,"documentId":1254,"icon":33},673,"TikTok Ads Basic Data (SKAN)","2024-02-22T11:44:26.043Z","2024-02-22T12:18:18.254Z","2024-02-22T11:44:28.007Z","Result (SKAN)\nCost Per Result (SKAN)\nResult Rate (%) (SKAN)\nConversion (SKAN)\nCVR (%) (SKAN)\nConversions (SKAN click time)\nCPA (SKAN click time)\nCVR (SKAN click time)","x08ln0j7xthepopaenmvvgke",{"id":1256,"name":1257,"createdAt":1258,"updatedAt":1259,"publishedAt":1260,"metric":1261,"documentId":1262,"icon":33},672,"TikTok Ads Page Event","2024-02-22T11:42:38.917Z","2024-02-22T11:42:42.524Z","2024-02-22T11:42:42.511Z","Complete Payment ROAS\nComplete Payment\nComplete Payment Cost\nComplete Payment Rate (%)\nTotal Complete Payment Value\nPage Browse\nPage Browse Cost\nPage Browse Rate (%)\nValue per Page Browse\nTotal Page Browse Value\nButton Click\nButton Click Cost\nButton Click Rate (%)\nValue per Button Click\nTotal Button Click Value\nOnline Consultation\nOnline Consultation Cost\nOnline Consultation Rate (%)\nValue per Online Consultation\nTotal Online Consultation Value\nUser Registration\nUser Registration Cost\nUser Registration Rate (%)\nValue per User Registration\nTotal User Registration Value\nProduct Details Page Browse\nProduct Details Page Browse Cost\nProduct Details Page Browse Rate (%)\nValue per Product Details Page Browse\nTotal Product Details Page Browse Value\nAdd to Cart\nAdd to Cart Cost\nAdd to Cart Rate (%)\nValue per Add to Cart\nTotal Add to Cart Value\nPlace an Order\nPlace an Order Cost\nPlace an Order Rate (%)\nValue per Place an Order\nTotal Place an Order Value\nDetails Page Browse (Form)\nDetails Page Browse (Form) Cost\nDetails Page Browse (Form) Rate (%)\nValue per Details Page Browse (Form)\nTotal Details Page Browse (Form) Value\nButton Click (Form)\nButton Click (Form) Cost\nButton Click (Form) Rate (%)\nValue per Button Click (Form)\nTotal Button Click (Form) Value\nForm Submission\nForm Submission Cost\nForm Submission Rate (%)\nValue per Form Submission\nTotal Form Submission Value\nDetails Page Browse (Consultation)\nDetails Page Browse (Consultation) Cost\nDetails Page Browse (Consultation) Rate (%)\nValue per Details Page Browse (Consultation)\nTotal Details Page Browse (Consultation) Value\nButton Click (Consultation)\nButton Click (Consultation) Cost\nButton Click (Consultation) Rate (%)\nValue per Button Click (Consultation)\nTotal Button Click (Consultation) Value\nConsultation\nConsultation Cost\nConsultation Rate (%)\nValue per Consultation\nTotal Consultation Value\nDetails Page Browse (App Download)\nDetails Page Browse (App Download) Cost\nDetails Page Browse (App Download) Rate (%)\nValue per Details Page Browse (App Download)\nTotal Details Page Browse (App Download) Value\nButton Click (App Download)\nButton Click (App Download) Cost\nButton Click (App Download) Rate (%)\nValue per Button Click (App Download)\nTotal Button Click (App Download) Value\nDownload Button Click\nDownload Button Click Cost\nDownload Button Click Rate (%)\nValue per Download Button Click\nTotal Download Button Click Value\nInitiate Checkout\nInitiate Checkout Cost\nInitiate Checkout Rate (%)\nValue per Initiate Checkout\nTotal Initiate Checkout Value\nAdd Billing\nAdd Billing Cost\nAdd Billing Rate (%)\nValue per Add Billing\nTotal Add Billing Value\nSearch\nSearch Cost\nSearch Rate (%)\nValue per Search\nTotal Search Value\nTotal Page View\nCost per Page View\nPage View Rate (%)\nValue per Page View\nTotal Page View Value\nTotal Landing Page View\nCost per Landing Page View\nLanding Page View Rate\nTotal Custom Page Event\nCost per Custom Page Event\nCustom Page Event Rate (%)\nValue per Custom Page Event\nTotal Custom Page Event Value","ks1n4reirptnn4biqm07a1sw",{"id":1264,"name":1265,"createdAt":1266,"updatedAt":1267,"publishedAt":1268,"metric":1269,"documentId":1270,"icon":33},677,"TikTok Ads Onsite Event","2024-02-22T12:13:55.816Z","2024-02-22T12:14:02.311Z","2024-02-22T12:14:02.301Z","Cost per Call-To-Action Button Clicks (Onsite)\nCost per Page Views (Onsite)\nCost per Product Clicks (Onsite)\nCost per Add Billing (Onsite)\nCost per Add To Wishlist (Onsite)\nCost per App Store Click (Onsite)\nCost per Form Submission (Onsite)\nCost per Initiate Checkout (Onsite)\nCost per Add to Cart (Onsite)\nCost per Product Details Page View (Onsite)\nCost per Complete Payment (Onsite)\nCall-to-Action Button Clicks (Instant Experience)\nCall-to-Action Button Clicks Rate (Onsite) (%)\nPage Views (Onsite)\nPage Views Rate (Onsite) (%)\nProduct Clicks (Instant Experience)\nProduct Clicks Rate (Onsite) (%)\nTotal Add Billing (Onsite)\nAdd Billing Rate (Onsite) (%)\nTotal Add To Wishlist (Onsite)\nAdd To Wishlist Rate (Onsite) (%)\nTotal App Store Click (Onsite)\nApp Store Click Rate (Onsite) (%)\nTotal Form Submission (Onsite)\nForm Submission Rate (Onsite) (%)\nTotal Initiate Checkout (Onsite)\nInitiate Checkout Rate (Onsite) (%)\nTotal Add to Cart (Onsite)\nAdd to Cart Rate (Onsite) (%)\nTotal Product Details Page View (Onsite)\nProduct Details Page View Rate (Onsite) (%)\nTotal Complete Payment (Onsite)\nComplete Payment Rate (Onsite) (%)\nComplete Payment ROAS (Onsite)\nTotal Add Billing Value (Onsite)\nTotal Add To Wishlist Value (Onsite)\nTotal Form Submission Value (Onsite)\nTotal Initiate Checkout Value (Onsite)\nTotal Add to Cart Value (Onsite)\nTotal Product Details Page View Value (Onsite)\nTotal Complete Payment Value (Onsite)\nValue per Add Billing (Onsite)\nValue per Add To Wishlist (Onsite)\nValue per Form Submission (Onsite)\nValue per Initiate Checkout (Onsite)\nValue per Add to Cart (Onsite)\nValue per Product Details Page View (Onsite)\nValue per Complete Payment (Onsite)","s71jk2s1yf1txmae0ca2xwvr",{"id":151,"title":1272,"createdAt":1273,"updatedAt":1274,"publishedAt":1275,"new":17,"beta":17,"coming_soon":17,"documentId":1276,"link":1277,"icon":1281,"integration_metrics":1291},"Facebook","2023-01-12T10:26:15.224Z","2026-06-08T09:37:29.759Z","2023-01-12T10:26:31.171Z","v0qbbr90ydbpsk6fpf1dormr",{"id":1278,"label":1279,"url":1280,"subtext":33,"style":33,"element_id":33,"color":33,"icon":33,"width":33},223,"Facebook page","/integrations/facebook-page",{"id":1282,"name":1283,"alternativeText":1284,"caption":33,"width":907,"height":907,"formats":33,"hash":1285,"ext":366,"mime":367,"size":1286,"url":1287,"previewUrl":33,"provider":370,"provider_metadata":33,"createdAt":1288,"updatedAt":1289,"documentId":1290,"publishedAt":373,"focalPoint":33},1021,"facebook.svg","Facebook icon","facebook_63dda44132",0.93,"https://s3.us-east-2.amazonaws.com/whatagraph.com/facebook_63dda44132.svg","2023-01-11T12:48:32.637Z","2023-12-19T16:48:54.862Z","uf2mey03zmn0rc591y6gzxqv",[1292,1298,1304,1310,1316,1324,1332,1340,1348,1356,1364,1372,1380,1388,1395,1403],{"id":1293,"name":1294,"createdAt":33,"updatedAt":33,"publishedAt":1295,"metric":1296,"documentId":1297,"icon":33},159,"Impressions","2023-02-10T09:17:12.000Z","Impressions\nReach\nPaid impressions\nPaid reach\nOrganic impressions\nOrganic reach\nViral impressions\nViral reach\nNon-viral impressions\nNon-viral reach","i6zs1hbgrxgft8ogohuul99j",{"id":1299,"name":1300,"createdAt":33,"updatedAt":33,"publishedAt":1301,"metric":1302,"documentId":1303,"icon":33},160,"Engagements","2023-02-10T09:17:13.000Z","Engaged users\nPost engagement\nClicks\nClicks (unique)\nCheck-ins\nCheck-ins (unique)\nMobile check-ins\nMobile check-ins (unique)\nNegative actions\nNegative actions (unique)\nFans that saw any posts\nComments (unique)\nShares (unique)\nAnswers (unique)\nClaims (unique)\nOthers (unique)\nResponses to an event (unique)\nAnswers\nClaims\nComments\nShares\nOthers\nResponses to an event\nPositive actions (unique)\nPositive actions","wthmb9r0zy1874p69w0gu3s0",{"id":1305,"name":1306,"createdAt":33,"updatedAt":33,"publishedAt":1307,"metric":1308,"documentId":1309,"icon":33},161,"Reactions","2023-02-10T09:17:17.000Z","Reactions\n\"Like\" reactions\n\"Love\" reactions\n\"Wow\" reactions\n\"Haha\" reactions\n\"Sorry\" reactions\n\"Anger\" reactions\n\"Like\" & \"Love\" reactions (unique)\n\"Like\" & \"Love\" reactions","mi6ak2epi56034itwegr3rho",{"id":1311,"name":1312,"createdAt":33,"updatedAt":33,"publishedAt":1313,"metric":1314,"documentId":1315,"icon":33},162,"CTA clicks","2023-02-10T09:17:18.000Z","CTA clicks\nCTA clicks (logged in)\nCTA clicks (logged in, unique)\nCall now clicks (logged in, unique)\nGet directions clicks (unique)\nGo to website clicks (logged in, unique)","m49pytx31bru989s75aq5zz6",{"id":1317,"name":1318,"createdAt":1319,"updatedAt":1320,"publishedAt":1321,"metric":1322,"documentId":1323,"icon":33},687,"Facebook Impressions","2024-02-28T10:34:26.621Z","2024-02-28T10:34:27.800Z","2024-02-28T10:34:27.761Z","Impressions\nReach\nPaid impressions\nPaid reach\nOrganic impressions\nOrganic impressions (v2)\nOrganic reach\nOrganic reach (v2)\nOrganic reach (alt)\nPaid reach (alt)\nViral impressions\nViral reach\nNon-viral impressions\nNon-viral reach","x9xx3pxzy2v9jyf6z4nd7zd0",{"id":1325,"name":1326,"createdAt":1327,"updatedAt":1328,"publishedAt":1329,"metric":1330,"documentId":1331,"icon":33},688,"Facebook Engagements","2024-02-28T10:34:57.892Z","2024-02-28T10:34:59.141Z","2024-02-28T10:34:59.101Z","Engaged users\nAll posts engagement (reactions + comments + shares + clicks)\nAll posts engagement (reactions + comments + shares)\nClicks\nClicks (unique)\nLink clicks\nOther clicks\nPhoto views\nVideo views\nCheck-ins\nCheck-ins (unique)\nMobile check-ins\nMobile check-ins (unique)\nNegative actions\nHide posts\nHide all posts\nReport as spam\nNegative actions (unique)\nFans that saw any posts\nComments (unique)\nShares (unique)\nAnswers (unique)\nClaims (unique)\nOthers (unique)\nResponses to an event (unique)\nAnswers\nClaims\nComments\nShares\nOthers\nResponses to an event\nPositive actions (unique)\nPositive actions","hcvnxdeq5pdw7uqnq8vlylgc",{"id":1333,"name":1334,"createdAt":1335,"updatedAt":1336,"publishedAt":1337,"metric":1338,"documentId":1339,"icon":33},692,"Facebook User Demographics","2024-02-28T10:36:49.656Z","2024-02-28T10:36:51.001Z","2024-02-28T10:36:50.994Z","Followers\nStarted following\nStarted following (unique)\nStopped following\nStopped following (unique)\nLikes\nNew likes\nNew likes (unique)\nUnlikes\nUnlikes (unique)\nLikes from news feed (unique)\nLikes from news feed\nLikes from ads (unique)\nLikes from page suggestions (unique)\nLikes from restored likes from reactivated accounts (unique)\nLikes from search (unique)\nLikes from your page (unique)\nLikes from ads\nLikes from page suggestions\nLikes from restored likes from reactivated accounts\nLikes from search\nLikes from your page\nMale likes\nUnknown likes\nFemale likes","bjxuturry0bqabrksp6bjpcg",{"id":1341,"name":1342,"createdAt":1343,"updatedAt":1344,"publishedAt":1345,"metric":1346,"documentId":1347,"icon":33},690,"Facebook Content","2024-02-28T10:35:54.544Z","2024-02-28T10:35:56.620Z","2024-02-28T10:35:56.605Z","Tab view (logged in, unique)\nTab view (logged in)\nTab view (not logged in)","i1gjbg7ff5egdp4vma4k36v1",{"id":1349,"name":1350,"createdAt":1351,"updatedAt":1352,"publishedAt":1353,"metric":1354,"documentId":1355,"icon":33},693,"Facebook Views","2024-02-28T10:37:15.100Z","2024-02-28T10:37:16.322Z","2024-02-28T10:37:16.246Z","Visits\nVisits (not logged in)\nVisits (logged in)\nVisits (logged in, unique)\nProfile views\nProfile views (logged in, unique)","vuqz49kdah632xiedrimng6b",{"id":1357,"name":1358,"createdAt":1359,"updatedAt":1360,"publishedAt":1361,"metric":1362,"documentId":1363,"icon":33},689,"Facebook Reactions","2024-02-28T10:35:26.158Z","2024-02-28T10:35:28.259Z","2024-02-28T10:35:28.250Z","\"Like\" reactions\n\"Love\" reactions\n\"Wow\" reactions\n\"Haha\" reactions\n\"Sorry\" reactions\n\"Anger\" reactions\n\"Like\" & \"Love\" reactions (unique)\n\"Like\" & \"Love\" reactions\nReactions","xojwl5umoizb76zn79lxjego",{"id":1365,"name":1366,"createdAt":1367,"updatedAt":1368,"publishedAt":1369,"metric":1370,"documentId":1371,"icon":33},695,"Facebook Posts","2024-02-28T10:38:02.117Z","2024-02-28T10:38:14.109Z","2024-02-28T10:38:14.090Z","All posts impressions\nAll posts reach\nAll posts paid impressions\nAll posts paid reach\nAll posts organic impressions\nAll posts organic reach\nAll posts served organic reach\nAll posts viral impressions\nAll posts viral reach\nAll posts non-viral impressions\nAll posts non-viral reach","fegghzf4z928yz46hq0t97oc",{"id":1373,"name":1374,"createdAt":1375,"updatedAt":1376,"publishedAt":1377,"metric":1378,"documentId":1379,"icon":33},694,"Facebook Videos","2024-02-28T10:37:38.530Z","2024-02-28T10:37:40.120Z","2024-02-28T10:37:40.113Z","Video plays (3s)\nPromoted video plays (3s)\nOrganic video plays (3s)\nVideo auto-plays (3s)\nVideo play clicks (3s)\nVideo plays (3s, unique)\nVideo replays (3s)\nVideo plays (30s)\nPromoted video plays (30s)\nOrganic video plays (30s)\nVideo auto-plays (30s)\nVideo play clicks (30s)\nVideo plays (30s, unique)\nVideo replays (30s)\nVideo plays (10s)\nPromoted video plays (10s)\nOrganic video plays (10s)\nVideo auto-plays (10s)\nVideo clicked plays (10s)\nVideo plays (10s, unique)\nVideo replays (10s)\nVideo watch time","ezden33mnpz0wlefxcrn9vbe",{"id":1381,"name":1382,"createdAt":1383,"updatedAt":1384,"publishedAt":1385,"metric":1386,"documentId":1387,"icon":33},697,"Facebook Video Ad Breaks","2024-02-28T10:39:02.704Z","2024-02-28T10:39:03.703Z","2024-02-28T10:39:03.679Z","Ads shown during ad break\nAmount paid to facebook\nAmount earned from ad breaks","tdehmlcr8eyad6c1h6f7inf5",{"id":1389,"name":1390,"createdAt":1391,"updatedAt":1392,"publishedAt":1393,"metric":1314,"documentId":1394,"icon":33},691,"Facebook CTA Clicks","2024-02-28T10:36:18.105Z","2024-02-28T10:36:19.126Z","2024-02-28T10:36:19.102Z","ye6i7kjm98b4kesjnmh9qgr0",{"id":1396,"name":1397,"createdAt":1398,"updatedAt":1399,"publishedAt":1400,"metric":1401,"documentId":1402,"icon":33},696,"Facebook Custom","2024-02-28T10:38:39.930Z","2024-02-28T10:38:40.863Z","2024-02-28T10:38:40.856Z","Average likes (unique)\nAverage likes per post.\nAverage comments (unique)\nAverage shares (unique)\nPosts\nReviews\nAll posts engagement rate (reactions + comments + shares + clicks)\nAll posts engagement rate (reactions + comments + shares)\nEngaged user rate","niiswebx8xjb81a86oyyi3s0",{"id":1404,"name":1405,"createdAt":1406,"updatedAt":1407,"publishedAt":1408,"metric":1409,"documentId":1410,"icon":33},698,"Facebook Stories","2024-02-28T10:39:24.324Z","2024-02-28T10:39:25.247Z","2024-02-28T10:39:25.237Z","Content activity","q7nllpbk4v60435gujcv90rk",{"id":402,"title":132,"createdAt":1412,"updatedAt":1413,"publishedAt":1414,"new":17,"beta":17,"coming_soon":17,"documentId":1415,"link":1416,"icon":1419,"integration_metrics":1429},"2023-01-12T10:55:06.660Z","2026-06-08T09:38:26.041Z","2023-01-12T10:55:09.333Z","g4bv5jvfl2e11audj7qtmvu0",{"id":1417,"label":1418,"url":133,"subtext":33,"style":33,"element_id":33,"color":33,"icon":33,"width":33},229,"instagram",{"id":1420,"name":1421,"alternativeText":1422,"caption":33,"width":123,"height":123,"formats":33,"hash":1423,"ext":366,"mime":367,"size":1424,"url":1425,"previewUrl":33,"provider":370,"provider_metadata":33,"createdAt":1426,"updatedAt":1427,"documentId":1428,"publishedAt":373,"focalPoint":33},993,"instagram.svg","Instagram logo icon","instagram_018d0df99b",1.71,"https://s3.us-east-2.amazonaws.com/whatagraph.com/instagram_018d0df99b.svg","2023-01-11T12:48:31.410Z","2023-12-14T12:11:03.232Z","ctem8fhtizfrjdcr1kr0j20z",[1430,1438,1446,1454,1462,1470,1477,1485,1493],{"id":1431,"name":1432,"createdAt":1433,"updatedAt":1434,"publishedAt":1435,"metric":1436,"documentId":1437,"icon":33},727,"Instagram General Engagement","2024-03-06T11:28:05.569Z","2024-03-06T11:28:06.507Z","2024-03-06T11:28:06.491Z","Impressions\nProfile visits\nReach\nEngagement rate\nReach (week)\nReach (28 days)\nImpressions (week)\nImpressions (28 days)\nComments\nLikes\nEngagement\nSaved\nVideo views\nInitial plays\nShares\nVideo view time\nReplays\nPlays\nAverage watch time","ydklaistcsssyt6ojvrmaxoy",{"id":1439,"name":1440,"createdAt":1441,"updatedAt":1442,"publishedAt":1443,"metric":1444,"documentId":1445,"icon":33},729,"Instagram Clicks","2024-03-06T11:28:50.258Z","2024-03-06T11:28:51.181Z","2024-03-06T11:28:51.174Z","Email contacts\nGet directions clicks\nPhone call clicks\nText message clicks\nWebsite clicks\nFollow button clicks","eo685thr7v9g2k6nj5j5uj5b",{"id":1447,"name":1448,"createdAt":1449,"updatedAt":1450,"publishedAt":1451,"metric":1452,"documentId":1453,"icon":33},728,"Instagram General Relations","2024-03-06T11:28:29.248Z","2024-03-06T11:28:30.196Z","2024-03-06T11:28:30.190Z","Followers","swaq9pvnugoqjs3513bsepgv",{"id":1455,"name":1456,"createdAt":1457,"updatedAt":1458,"publishedAt":1459,"metric":1460,"documentId":1461,"icon":33},730,"Instagram Audience Relations","2024-03-06T11:29:15.496Z","2024-03-06T11:29:16.401Z","2024-03-06T11:29:16.394Z","Followers\nStarted following\nStopped following\nFollows\nTotal posts\nNew stories\nNew posts\nFollower dynamics\nNew follows","b3lbedtwamfoi6cdwj798det",{"id":1463,"name":1464,"createdAt":1465,"updatedAt":1466,"publishedAt":1467,"metric":1468,"documentId":1469,"icon":33},732,"Instagram Posts Engagement","2024-03-06T11:30:53.881Z","2024-03-06T11:30:54.818Z","2024-03-06T11:30:54.812Z","Impressions\nReach\nEngagement rate\nComments\nLikes\nEngagement\nSaved\nVideo views\nInitial plays\nShares\nVideo view time\nReplays\nPlays\nAverage watch time","ftnwa49r91xwhsa01jc48f48",{"id":1471,"name":1472,"createdAt":1473,"updatedAt":1474,"publishedAt":1475,"metric":1452,"documentId":1476,"icon":33},733,"Instagram Post Relations","2024-03-06T11:31:19.950Z","2024-03-06T11:31:20.912Z","2024-03-06T11:31:20.905Z","i9muded27xjuuiawln53wgf6",{"id":1478,"name":1479,"createdAt":1480,"updatedAt":1481,"publishedAt":1482,"metric":1483,"documentId":1484,"icon":33},731,"Instagram Stories Engagement","2024-03-06T11:30:29.756Z","2024-03-20T13:00:55.653Z","2024-03-06T11:30:30.815Z","Impressions\nReach\nReplies\nExited\nForward\nBack","m4s3qp9gxae0qjivqer62nc8",{"id":1486,"name":1487,"createdAt":1488,"updatedAt":1489,"publishedAt":1490,"metric":1491,"documentId":1492,"icon":33},734,"Instagram Reels Engagement","2024-03-06T11:31:52.704Z","2024-03-06T11:31:54.189Z","2024-03-06T11:31:54.182Z","Impressions\nReach\nEngagement rate\nComments\nLikes\nEngagement\nSaved\nInitial plays\nShares\nVideo view time\nReplays\nPlays\nAverage watch time","p2txfwyarecifrl3bsbvfiuc",{"id":1494,"name":1495,"createdAt":1496,"updatedAt":1497,"publishedAt":1498,"metric":1452,"documentId":1499,"icon":33},735,"Instagram Reels Relations","2024-03-06T11:32:22.958Z","2024-03-06T11:32:23.966Z","2024-03-06T11:32:23.961Z","ctf4cjpdabxyilfs1sofw67v",{"id":1501,"title":140,"createdAt":1502,"updatedAt":1503,"publishedAt":1504,"new":17,"beta":17,"coming_soon":17,"documentId":1505,"link":1506,"icon":1509,"integration_metrics":1518},35,"2023-01-12T10:57:05.167Z","2026-06-08T09:39:09.925Z","2023-01-12T10:57:06.566Z","iszwt9l0nwajsgit4993x7gs",{"id":1507,"label":1508,"url":141,"subtext":33,"style":33,"element_id":33,"color":33,"icon":33,"width":33},231,"linkedin",{"id":1510,"name":1511,"alternativeText":1512,"caption":33,"width":123,"height":123,"formats":33,"hash":1513,"ext":366,"mime":367,"size":1286,"url":1514,"previewUrl":33,"provider":370,"provider_metadata":33,"createdAt":1515,"updatedAt":1516,"documentId":1517,"publishedAt":373,"focalPoint":33},1034,"linkedin.svg","LinkedIn logo icon","linkedin_a275e68cf9","https://s3.us-east-2.amazonaws.com/whatagraph.com/linkedin_a275e68cf9.svg","2023-01-11T12:48:33.078Z","2023-12-14T12:28:25.960Z","qd6q43eqt359swkwvp0w5kpo",[1519,1527,1535,1543,1551,1559],{"id":1520,"name":1521,"createdAt":1522,"updatedAt":1523,"publishedAt":1524,"metric":1525,"documentId":1526,"icon":33},721,"LinkedIn Total","2024-03-06T11:11:54.868Z","2024-03-06T11:11:56.074Z","2024-03-06T11:11:56.067Z","Total all mobile views\nTotal all desktop views\nTotal all page views\nTotal mobile life at page views\nTotal desktop life at page views\nTotal life at page views\nTotal mobile overview views\nTotal desktop overview views\nTotal overview views\nTotal mobile careers views\nTotal desktop careers views\nTotal careers views\nTotal mobile about views\nTotal desktop about views\nTotal about views\nTotal mobile people views\nTotal desktop people views\nTotal people views\nTotal mobile insights views\nTotal desktop insights views\nTotal insights views\nTotal mobile jobs views\nTotal desktop job views\nTotal job views\nTotal mobile link clicks\nTotal mobile jobs clicks\nTotal mobile employees clicks\nTotal jobs clicks\nTotal banner clicks\nTotal unique impressions\nTotal shares\nTotal comments\nTotal likes\nTotal clicks\nTotal impressions\nTotal followers\nComment mentions\nShare mentions","cqs8q3bude4q2y30h8te4lh9",{"id":1528,"name":1529,"createdAt":1530,"updatedAt":1531,"publishedAt":1532,"metric":1533,"documentId":1534,"icon":33},722,"LinkedIn Comments","2024-03-06T11:12:16.684Z","2024-03-06T11:12:17.785Z","2024-03-06T11:12:17.779Z","Comments through selected date range\nTop level comments through selected date range","axbtasr9yyi980zagi924fbt",{"id":1536,"name":1537,"createdAt":1538,"updatedAt":1539,"publishedAt":1540,"metric":1541,"documentId":1542,"icon":33},723,"LinkedIn Reactions Through Selected Date Range","2024-03-06T11:13:15.707Z","2024-03-06T11:13:16.664Z","2024-03-06T11:13:16.658Z","Reactions through selected date range\nlike 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(Nq)\nPosition (Dt)\nPosition (on period start (Be))\nPosition (on period end (Fi))\nPosition difference\nPosition difference 1-day\nPosition difference 7-day\nPosition difference 30-day\nVisibility of domain on a SERP (Vi)\nEstimated traffic (Tr)\nEstimated traffic cost(Tc)","yodgokgft6490e9fz32onz9i",{"id":1620,"name":1621,"createdAt":1622,"updatedAt":1623,"publishedAt":1624,"metric":1625,"documentId":1626,"icon":33},753,"Semrush Organic Overview","2024-03-29T15:28:55.401Z","2024-03-29T15:29:23.738Z","2024-03-29T15:29:23.718Z","Total\nVisibility\nDifference Visibility\nAll\nAll Improved\nAll Declined\nAll Difference\nAll Left\nAll Entered\nTop3\nTop3 improved\nTop3 Declined\nTop3 Difference\nTop3 Left\nTop3 Entered\nTop10\nTop10 improved\nTop10 Declined\nTop10 Difference\nTop10 Left\nTop10 Entered\nTop20\nTop20 improved\nTop20 Declined\nTop20 Difference\nTop20 Left\nTop20 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backlinks","td53wbwlp5xlweuitkifezxt",{"id":203,"title":1636,"createdAt":1637,"updatedAt":1638,"publishedAt":1639,"new":17,"beta":17,"coming_soon":17,"documentId":1640,"link":1641,"icon":1645,"integration_metrics":1654},"ActiveCampaign","2023-01-12T11:43:12.852Z","2026-06-08T09:45:23.265Z","2023-01-12T11:43:14.025Z","im5m32aoqvwlk471picxtlyu",{"id":1642,"label":1643,"url":1644,"subtext":33,"style":33,"element_id":33,"color":33,"icon":33,"width":33},238,"activecampaign","/integrations/activecampaign",{"id":1646,"name":1647,"alternativeText":1648,"caption":33,"width":907,"height":907,"formats":33,"hash":1649,"ext":366,"mime":367,"size":421,"url":1650,"previewUrl":33,"provider":370,"provider_metadata":33,"createdAt":1651,"updatedAt":1652,"documentId":1653,"publishedAt":373,"focalPoint":33},1007,"active-campaign.svg","ActiveCampaign 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Bounces\nHard Bounce Rate\nSoft Bounces\nSoft Bounce Rate\nUnsubscribes\nUnsubscribe Rate\nUnsubscribe Reasons\nUpdates\nSocial Shares\nReplies\nUnique Replies\nPublic\nMail Transfer\nMail Send\nMail Cleanup\nMailer Log File\nTrack Links Analytics\nTrack Reads\nTrack Reads Analytics\nTweet\nFacebook\nEmbed Images\nHtml Unsub\nText Unsub\nWill Recur\nSplit Content\nSplit Offset\nSplit Winner Awaiting\nActiverss Items\nManage Text\nSchedule\nWait Preview\nReply Sys\nCan Skip Approval\nUse Quartz Scheduler\nHas Predictive Content","w34jj08t4fjxf147xbjl8p37",{"id":1672,"name":1673,"createdAt":1674,"updatedAt":1675,"publishedAt":1676,"metric":1677,"documentId":1678,"icon":33},828,"ActiveCampaign Contact Automations","2024-04-16T14:08:18.641Z","2024-04-16T14:08:19.555Z","2024-04-16T14:08:19.543Z","Timespan\nLast Block\nIn Als\nCompleted Elements\nTotal Elements\nCompleted\nComplete Value\nCount","w0aidenecrilqnreppd50465",{"id":1680,"name":1681,"createdAt":1682,"updatedAt":1683,"publishedAt":1684,"metric":1685,"documentId":1686,"icon":33},829,"ActiveCampaign Contacts","2024-04-16T14:08:41.097Z","2024-04-16T14:08:43.589Z","2024-04-16T14:08:43.540Z","Bounced Hard\nBounced Soft\nSent Cnt\nGravatar\nDeleted\nAnonymized\nCount","gen5e4q1yx3lnifyr9pupv5x",{"id":1688,"name":1689,"createdAt":1690,"updatedAt":1691,"publishedAt":1692,"metric":1693,"documentId":1694,"icon":33},830,"ActiveCampaign Deals","2024-04-16T14:09:04.033Z","2024-04-16T14:09:04.991Z","2024-04-16T14:09:04.979Z","Percent\nValue\nActivity Count\nCount","tqtd7gus08gf5xze4bu4q200",{"id":1696,"name":1697,"createdAt":1698,"updatedAt":1699,"publishedAt":1700,"metric":1701,"documentId":1702,"icon":33},831,"ActiveCampaign E-Commerce Customers","2024-04-16T14:09:22.966Z","2024-04-16T14:09:24.151Z","2024-04-16T14:09:24.141Z","Total Revenue\nAvg Revenue PerOrder\nTotal Orders\nTotal Products\nAccepts Marketing\nCount","kbd8onwxfubc7peyaxu0jtxs",{"id":1704,"name":1705,"createdAt":1706,"updatedAt":1707,"publishedAt":1708,"metric":1709,"documentId":1710,"icon":33},832,"ActiveCampaign E-Commerce Orders","2024-04-16T14:09:41.700Z","2024-04-16T14:09:42.595Z","2024-04-16T14:09:42.587Z","Total Products\nTotal Price\nDiscount Amount\nShipping Amount\nTax Amount\nCount","opm048uzqm7nviqgzec6fns0","sections.sources",{"id":214,"title":1713,"disable_top_margin":33,"disable_bottom_margin":33,"hide_stars":33,"subtext":33,"type":33,"cta":33,"reviews":1714,"cta_collection":1809,"__component":1819},"Why Marketers Love Reporting on Whatagraph",[1715,1744,1768,1791],{"id":1716,"comment":1717,"reviewed_by":33,"author":1718,"author_link":33,"createdAt":1719,"updatedAt":1720,"publishedAt":1721,"author_role":1722,"stat_value":1723,"stat_label":1724,"stat_link":1725,"documentId":1726,"author_image":1727,"cta":33},92,"Whatagraph's AI is saving so much time and energy for our marketing specialists. We now have more time to focus on strategic things that help both our agency and our clients grow.","Lars Maat","2025-09-25T16:35:39.433Z","2026-06-02T09:53:01.778Z","2025-09-25T16:36:15.147Z","Co-Founder @ Maatwerk Online","100","hours saved per month ","https://whatagraph.com/case-studies/maatwerk-online","y0hb4q7mnpebconrjo91ehs2",{"id":1728,"name":1729,"alternativeText":1730,"caption":33,"width":1731,"height":1731,"formats":1732,"hash":1738,"ext":384,"mime":385,"size":1739,"url":1740,"previewUrl":33,"provider":370,"provider_metadata":33,"createdAt":1741,"updatedAt":1742,"documentId":1743,"publishedAt":373,"focalPoint":33},15102,"Lars.png","\"Lars - Headshot of a smiling man with fair hair against a teal background.\"",312,{"thumbnail":1733},{"ext":384,"url":1734,"hash":1735,"mime":385,"name":1736,"path":33,"size":1737,"width":619,"height":619},"https://s3.us-east-2.amazonaws.com/whatagraph.com/thumbnail_Lars_d8b903a190.png","thumbnail_Lars_d8b903a190","thumbnail_Lars.png",48.09,"Lars_d8b903a190",114.52,"https://s3.us-east-2.amazonaws.com/whatagraph.com/Lars_d8b903a190.png","2025-07-09T12:30:04.259Z","2025-09-08T12:48:17.838Z","ugiiqw70uxxx68jofpwwg6bq",{"id":1745,"comment":1746,"reviewed_by":1747,"author":1748,"author_link":33,"createdAt":1749,"updatedAt":1750,"publishedAt":1751,"author_role":1752,"stat_value":1753,"stat_label":1754,"stat_link":1755,"documentId":1756,"author_image":1757,"cta":33},96,"Whatagraph has become an essential partner for scaling our reporting, and my teams love it because it saves so much time. We’d recommend it to any team looking to automate data reporting and use AI for insights."," ","Danielle Roberts","2025-11-03T14:10:42.650Z","2026-06-02T14:50:31.141Z","2025-11-03T14:10:52.025Z","Director of Implementation & Support @ Rentable","5000","data sources streamlined","https://whatagraph.com/case-studies/rentable","nky1rs41ijx7wwq0y4cddk1g",{"id":1758,"name":1759,"alternativeText":1760,"caption":1748,"width":586,"height":1761,"formats":33,"hash":1762,"ext":384,"mime":385,"size":1763,"url":1764,"previewUrl":33,"provider":370,"provider_metadata":33,"createdAt":1765,"updatedAt":1766,"documentId":1767,"publishedAt":373,"focalPoint":33},15642,"Danielle Roberts.png","Here's the alt text for the image:\n\nDanielle Roberts - Smiling woman with glasses, wearing a maroon blazer, against a green foliage background.\n",129,"Danielle_Roberts_b5b618e6a1",36.56,"https://s3.us-east-2.amazonaws.com/whatagraph.com/Danielle_Roberts_b5b618e6a1.png","2025-10-14T09:10:25.220Z","2025-10-14T09:10:26.849Z","lcx7y9wapn66acc4w95st3m0",{"id":1769,"comment":1770,"reviewed_by":33,"author":1771,"author_link":33,"createdAt":1772,"updatedAt":1773,"publishedAt":1774,"author_role":1775,"stat_value":1776,"stat_label":1724,"stat_link":1777,"documentId":1778,"author_image":1779,"cta":33},90,"Whatagraph took us to the next level with our clients and within our team. Our relationships with clients have been amazing, and we’ve even been able to retain them longer. ","Kim Strickland","2025-09-08T12:54:18.601Z","2026-06-02T09:54:17.507Z","2025-09-08T13:03:09.830Z","Digital Marketing Specialist @ Peak Seven","63","https://whatagraph.com/case-studies/peak-seven","h89ciejkdumzswa4etfji6yu",{"id":1780,"name":1781,"alternativeText":1782,"caption":33,"width":1783,"height":1784,"formats":33,"hash":1785,"ext":384,"mime":385,"size":1786,"url":1787,"previewUrl":33,"provider":370,"provider_metadata":33,"createdAt":1788,"updatedAt":1789,"documentId":1790,"publishedAt":373,"focalPoint":33},15400,"Kim Strickland.png","Kim Strickland - Headshot of a person with short, curly hair wearing a red shirt.",101,102,"Kim_Strickland_097352cb81",18.72,"https://s3.us-east-2.amazonaws.com/whatagraph.com/Kim_Strickland_097352cb81.png","2025-09-08T13:01:09.693Z","2025-09-08T13:03:00.128Z","h3k5x6pzh1h9kgj5t16n7sdb",{"id":658,"comment":1792,"reviewed_by":33,"author":1793,"author_link":33,"createdAt":1794,"updatedAt":1795,"publishedAt":1796,"author_role":1797,"stat_value":33,"stat_label":33,"stat_link":33,"documentId":1798,"author_image":1799,"cta":33},"Whatagraph is easy to use, visually attractive, and much smoother compared to tools like Looker Studio. It helped us not only get clients on board but also keep them within the agency.","Stef Oosterik","2025-11-03T14:11:43.140Z","2025-11-03T14:14:52.838Z","2025-11-03T14:11:44.834Z","Quality Manager @ Dtch. Digitals","zxguan5jkhiotyj0ftq0ajkh",{"id":1800,"name":1801,"alternativeText":1802,"caption":33,"width":1784,"height":1783,"formats":33,"hash":1803,"ext":384,"mime":385,"size":1804,"url":1805,"previewUrl":33,"provider":370,"provider_metadata":33,"createdAt":1806,"updatedAt":1807,"documentId":1808,"publishedAt":373,"focalPoint":33},15401,"Stef Oosterik.png","Here's the alt text for the image:\n\nStef Oosterik - Headshot of a smiling man wearing a dark blue shirt.\n","Stef_Oosterik_25e29cb63b",20.26,"https://s3.us-east-2.amazonaws.com/whatagraph.com/Stef_Oosterik_25e29cb63b.png","2025-09-08T13:09:33.214Z","2025-09-08T13:27:11.989Z","n81g5g1ww2litc2zux0apbgb",{"id":19,"Name":469,"createdAt":1810,"updatedAt":1811,"publishedAt":1812,"documentId":1813,"cta":1814},"2025-11-03T14:24:37.917Z","2025-11-03T14:24:46.885Z","2025-11-03T14:24:41.418Z","zh7p1564tsedtmsbywox7rs8",[1815],{"id":1816,"label":1817,"url":1818,"subtext":33,"style":601,"element_id":33,"color":33,"icon":33,"width":33},1725,"Read success stories","https://whatagraph.com/case-studies","sections.reviews-slider",{"id":1821,"description":1822,"title":33,"items":1823,"__component":1832},462,"Have more questions? We answered them below.",[1824,1828],{"id":1825,"question":1826,"answer":1827},2112,"What does a good marketing report look like?","\u003Cp>A good marketing report focuses on outcomes, not vanity metrics. For real estate, that means showing how marketing efforts translate into lead generation, inquiries, and movement in the local market, using clear performance metrics and simple visuals instead of long tables.\u003C/p>\u003Cp> \u003C/p>\u003Cp>The best reports combine valuable information (leads, conversion rate, inventory levels) with context like market trends, market analysis, and short takeaways. They’re easy for non-marketers—brokers, owners, and other stakeholders—to understand at a glance.\u003C/p>",{"id":1829,"question":1830,"answer":1831},2113,"How can I create an effective real estate marketing report template?","\u003Cp>Start by structuring the report around real estate outcomes, not generic KPIs. Base your template on how real estate marketing reports are built in tools like Whatagraph: an executive summary first, followed by channel sections that tie digital marketing activity to leads, inquiries, and showings.\u003C/p>\u003Cp> \u003C/p>\u003Cp>An effective template should:\u003C/p>\u003Cp> \u003C/p>\u003Cp>- Pull data from all key marketing channels in one place through native connectors that don’t break and you don’t have to babysit\u003C/p>\u003Cp> \u003C/p>\u003Cp>- Replace manual spreadsheets or Excel files with \u003Ca href=\"https://whatagraph.com/blog/articles/automated-reporting-tools\">automated reporting tools\u003C/a>\u003C/p>\u003Cp> \u003C/p>\u003Cp>- Visualize the KPIs that matter most to your clients / team front and center\u003C/p>\u003Cp> \u003C/p>\u003Cp>- Help streamline monthly reporting, while being fully customizable in terms of metrics, graphs, charts, and styles\u003C/p>\u003Cp> \u003C/p>\u003Cp>- Be easy to use for anyone on your team with powerful AI features like \u003Ca href=\"https://whatagraph.com/whatagraph-iq\">Whatagraph IQ\u003C/a>\u003C/p>\u003Cp> \u003C/p>\u003Cp>- Show actionable insights and performance summaries so stakeholders can easily understand performance\u003C/p>","sections.faq",{"pagination":1834},{"page":5,"pageSize":143,"pageCount":5,"total":5},[1836,1840,1843,1846,1849,1852,1855],{"id":667,"title":668,"slug":669,"createdAt":670,"updatedAt":671,"publishedAt":672,"intercom":34,"testimonials":34,"reporting":17,"help":17,"card_description":33,"documentId":673,"card_image":1837,"url":1838,"type":1839},["Reactive",674],"/templates/marketing-report-template","template",{"id":691,"title":692,"slug":693,"createdAt":694,"updatedAt":695,"publishedAt":696,"intercom":33,"testimonials":17,"reporting":17,"help":33,"card_description":33,"documentId":697,"card_image":1841,"url":1842,"type":1839},["Reactive",698],"/templates/paid-ads-report-template",{"id":717,"title":718,"slug":719,"createdAt":720,"updatedAt":721,"publishedAt":722,"intercom":17,"testimonials":17,"reporting":17,"help":17,"card_description":33,"documentId":723,"card_image":1844,"url":1845,"type":1839},["Reactive",724],"/templates/ppc-report",{"id":741,"title":742,"slug":743,"createdAt":744,"updatedAt":745,"publishedAt":746,"intercom":17,"testimonials":34,"reporting":17,"help":17,"card_description":33,"documentId":747,"card_image":1847,"url":1848,"type":1839},["Reactive",748],"/templates/social-media-report",{"id":586,"title":765,"slug":766,"createdAt":767,"updatedAt":768,"publishedAt":769,"intercom":33,"testimonials":17,"reporting":17,"help":33,"card_description":33,"documentId":770,"card_image":1850,"url":1851,"type":1839},["Reactive",771],"/templates/ai-report-template",{"id":788,"title":789,"slug":790,"createdAt":791,"updatedAt":792,"publishedAt":793,"intercom":34,"testimonials":34,"reporting":17,"help":17,"card_description":33,"documentId":794,"card_image":1853,"url":1854,"type":1839},["Reactive",795],"/templates/seo-report",{"id":119,"title":563,"slug":564,"card_description":33,"createdAt":565,"updatedAt":566,"publishedAt":567,"documentId":568,"template":1856,"card_image":1857,"url":1858,"type":1859},["Reactive",645],["Reactive",646],"/templates/real-estate-marketing-report-template/real-estate-marketing-report-sample","subpage",1786610536523]