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marketers",{"id":533,"name":534,"alternativeText":33,"caption":33,"width":167,"height":167,"formats":33,"hash":535,"ext":366,"mime":367,"size":536,"url":537,"previewUrl":33,"provider":370,"provider_metadata":33,"createdAt":538,"updatedAt":538,"documentId":539,"publishedAt":373,"focalPoint":33},16242,"reportingcheet.svg","reportingcheet_e295249c75",0.69,"https://s3.us-east-2.amazonaws.com/whatagraph.com/reportingcheet_e295249c75.svg","2026-01-14T13:40:51.426Z","erqy74ya10m5qhuu0pn6n44r",{"id":27,"title":85,"url":86,"open_new_tab":17,"column":405,"subtitle":541,"svg":542},"Hear from industry leaders",{"id":543,"name":544,"alternativeText":33,"caption":33,"width":167,"height":167,"formats":33,"hash":545,"ext":366,"mime":367,"size":546,"url":547,"previewUrl":33,"provider":370,"provider_metadata":33,"createdAt":548,"updatedAt":548,"documentId":549,"publishedAt":373,"focalPoint":33},16238,"webinars.svg","webinars_b295fc2850",0.68,"https://s3.us-east-2.amazonaws.com/whatagraph.com/webinars_b295fc2850.svg","2026-01-14T13:40:51.403Z","risc1zt1hxx1o5hg2thlmsy8",{},{"data":552,"meta":651},[553],{"id":554,"title":555,"slug":556,"createdAt":557,"updatedAt":558,"publishedAt":559,"intercom":17,"testimonials":17,"reporting":17,"help":17,"card_description":33,"documentId":560,"templates_subpages":561,"seo":562,"content":586},106,"PPC Reporting Hub","ppc-report","2023-02-03T08:58:17.915Z","2026-03-30T09:39:00.427Z","2023-02-03T08:58:17.836Z","p4hakfp8wskafszlqyudombg",[],{"id":563,"metaTitle":564,"metaDescription":565,"addNoIndex":33,"canonicalURL":33,"metaImage":566},983,"Free PPC Report Templates | Co-Created with Top Marketers","Explore PPC report templates co-created with top PPC marketers. Pick a template, plug in your data, and start reporting in seconds.",{"id":567,"name":568,"alternativeText":569,"caption":33,"width":570,"height":571,"formats":572,"hash":580,"ext":384,"mime":385,"size":581,"url":582,"previewUrl":33,"provider":370,"provider_metadata":33,"createdAt":583,"updatedAt":584,"documentId":585,"publishedAt":373,"focalPoint":33},16638,"PPC Reporting Hub - meta image (1).png","PPC Reporting Hub - Three dashboards showing advertising performance metrics.",2400,1256,{"thumbnail":573},{"ext":384,"url":574,"hash":575,"mime":385,"name":576,"path":33,"size":577,"width":578,"height":579},"https://s3.us-east-2.amazonaws.com/whatagraph.com/thumbnail_PPC_Reporting_Hub_meta_image_1_2f84c78909.png","thumbnail_PPC_Reporting_Hub_meta_image_1_2f84c78909","thumbnail_PPC Reporting Hub - meta image (1).png",50.38,245,128,"PPC_Reporting_Hub_meta_image_1_2f84c78909",3016.88,"https://s3.us-east-2.amazonaws.com/whatagraph.com/PPC_Reporting_Hub_meta_image_1_2f84c78909.png","2026-03-27T09:40:07.333Z","2026-03-27T09:40:10.617Z","wi86307l5a885pkc0kxx4s4x",[587,593,596,618],{"id":36,"title":555,"subtitle":588,"bgVersion":589,"bottom_text":590,"show_performance_marketers":34,"show_brands":33,"cta":591,"hero_brands":33,"cta_collection":33,"__component":592},"Explore a carefully curated collection of report templates co-created with leading PPC marketers. Pick a template, plug in your data, and start reporting in seconds.","none","Co-created with performance marketers",[],"sections.hero-text-center",{"id":5,"textAboveTitle":33,"title":594,"subtext":33,"__component":595},"Steal These Templates From PPC Experts","sections.template-popups",{"id":597,"title":598,"subtext":599,"subtextBottom":600,"titleSize":601,"type":602,"subtextStyle":601,"disableTopMargin":17,"disableBottomMargin":17,"text_above_title":33,"CTA":603,"cta_collection":604,"__component":617},211,"Ready to use these templates?","\u003Cp>Create your account, connect your data, and start reporting in seconds. \u003C/p>","","normal","wg3 - templates",[],{"id":375,"Name":605,"createdAt":606,"updatedAt":607,"publishedAt":608,"documentId":609,"cta":610},"Start a free trial - Hero","2024-11-13T15:06:26.834Z","2026-07-23T09:49:23.352Z","2026-07-23T09:50:17.748Z","st6xpc8get0b700is34ddkq0",[611,614],{"id":612,"label":334,"url":335,"subtext":33,"style":613,"element_id":33,"color":33,"icon":33,"width":33},2899,"button",{"id":615,"label":616,"url":33,"subtext":33,"style":613,"element_id":33,"color":33,"icon":33,"width":33},2900,"View template","sections.headline",{"id":619,"description":620,"title":33,"items":621,"__component":650},183,"Have more questions? We answered them below.",[622,626,630,634,638,642,646],{"id":623,"question":624,"answer":625},1682,"What is a PPC report?","\u003Cp>A PPC report gives you a clear view of your pay-per-click campaign performance and how your ads are actually performing. It tracks key metrics such as CTR, CPC, conversion rate, and ROAS to show what’s working and what needs improvement.\u003C/p>\u003Cp> \u003C/p>\u003Cp>Use PPC reports to monitor Google Ads, Facebook Ads, LinkedIn Ads, and other ad campaigns across different channels. A good report helps you spot trends, share results with stakeholders, and make data-driven decisions that improve your PPC campaigns.\u003C/p>\u003Cp> \u003C/p>\u003Cp>You can build one manually in Excel or Google Sheets, but automated tools like Whatagraph make it easier. They pull PPC data from multiple data sources so your marketing teams can track campaign performance, visualize results, and measure how every click supports your business goals.\u003C/p>",{"id":627,"question":628,"answer":629},2407,"What should a PPC campaign report template include?","\u003Cp>Your PPC reporting template should make it easy to see how your ad spend turns into real results. A well-structured report gives you both a high-level view of performance and detailed insights into every channel.\u003C/p>\u003Cp>\u003Cbr>\u003Cstrong>1. PPC Advertising Overview tab\u003C/strong>\u003C/p>\u003Cp>\u003Cbr>Start with a Paid Advertising Overview that highlights your total ad spend, impressions, clicks, and conversions across all channels. This view helps your marketing teams and stakeholders understand overall campaign performance at a glance.\u003C/p>\u003Cp>\u003Cbr>You’ll usually see aggregated metrics like CTR, CPC, conversion rate, and ROAS, along with graphs tracking trends over time.\u003C/p>\u003Cp>\u003Cbr>Next, include a channel breakdown with pie charts that compare performance between Google Ads, Facebook Ads, LinkedIn Ads, and TikTok Ads. These visualizations show which platforms deliver the best results and where your budget optimization opportunities are.\u003C/p>\u003Cp>\u003Cbr>Wrap up this tab with a summary and recommendations for next steps to take. With Whatagraph IQ Summary, you don’t need to write this manually.\u003C/p>\u003Cp>\u003Cbr>IQ analyzes your actual campaign data, identifies trends, and automatically writes summaries in 18 languages. You can customize prompts to fit your tone and still edit them for that human touch.\u003Cbr>Since the data never leaves Whatagraph, there’s zero risk of data breaches or hallucinated insights like with external AI tools.\u003C/p>\u003Cp>\u003Cbr>This top-level view acts as your marketing report summary, ideal for tracking overall PPC performance and spotting where your ad campaigns are hitting or missing their business goals.\u003C/p>\u003Cp>\u003Cbr>\u003Cstrong>2. Channel-specific Breakdown tabs\u003C/strong>\u003C/p>\u003Cp>\u003Cbr>Each paid channel deserves its own detailed tab. Let’s use Meta Ads as an example.\u003C/p>\u003Cp>\u003Cbr>\u003Cstrong>1️⃣ Executive summary\u003C/strong>\u003C/p>\u003Cp>\u003Cbr>Begin with a short overview that sums up the period’s results: total spend, impressions, clicks, cost per click, and click-through rate. Mention which campaigns performed best and highlight any major takeaways or optimization insights.\u003C/p>\u003Cp>\u003Cbr>\u003Cstrong>2️⃣ Performance overview\u003C/strong>\u003C/p>\u003Cp>\u003Cbr>Add a KPI summary with your key metrics in one place: CPC, CTR, CPM, conversion rate, and return on ad spend. Pair this with a few simple graphs showing trends over time, such as spend vs. impressions or clicks vs. CTR.\u003C/p>\u003Cp>\u003Cbr>\u003Cstrong>3️⃣ Campaign performance\u003C/strong>\u003C/p>\u003Cp>\u003Cbr>This section dives into PPC campaign data, breaking down KPIs by campaign. Show performance metrics like impressions, total spend, and engagement to reveal which ppc campaigns delivered the best ROI.\u003C/p>\u003Cp>\u003Cbr>\u003Cstrong>4️⃣ Ad performance carousel\u003C/strong>\u003C/p>\u003Cp>\u003Cbr>Feature a preview of your top-performing ads. This visual section makes it easy to evaluate ad copy, creative formats, and overall ad performance across your different ad groups.\u003C/p>\u003Cp>\u003Cbr>\u003Cstrong>5️⃣ Audience engagement breakdown\u003C/strong>\u003C/p>\u003Cp>\u003Cbr>Wrap up with an overview of your audience data. Include demographics, impressions by age and gender, and conversion funnel visualizations to see which audience segments are driving the best results.\u003C/p>\u003Cp>\u003Cbr>Repeat this layout for every paid channel you have: Google Ads, LinkedIn Ads, TikTok Ads, and others.\u003C/p>\u003Cp>\u003Cbr>Keeping each one in a separate tab keeps your reporting process clean, organized, and easy to navigate for everyone reviewing your PPC monthly report template.\u003C/p>",{"id":631,"question":632,"answer":633},527,"What KPIs and metrics to track for PPC?\n","\u003Cp>The specific metric will depend on what you agree with your client. However, these ones are the must-have on every PPC report example:\u003C/p>\u003Cp> \u003C/p>\u003Cp>\u003Cstrong>Clicks\u003C/strong>: The number of times users clicked on your ad. This shows the initial interest your ad is generating.\u003C/p>\u003Cp> \u003C/p>\u003Cp>\u003Cstrong>Impressions\u003C/strong>: The number of times your ad was displayed, helping you measure visibility.\u003C/p>\u003Cp> \u003C/p>\u003Cp>\u003Cstrong>Click-Through Rate (CTR)\u003C/strong>: The ratio of clicks to impressions. A higher CTR indicates that your ad is relevant to the audience.\u003C/p>\u003Cp> \u003C/p>\u003Cp>\u003Cstrong>Cost Per Click (CPC)\u003C/strong>: The average amount you pay for each click. Lower CPCs often indicate cost-efficient targeting.\u003C/p>\u003Cp> \u003C/p>\u003Cp>\u003Cstrong>Conversion Rate\u003C/strong>: The percentage of users who completed a desired action (e.g., purchase, form submission) after clicking your ad. It’s a key indicator of your campaign’s success.\u003C/p>\u003Cp> \u003C/p>\u003Cp>\u003Cstrong>Cost Per Acquisition (CPA)\u003C/strong>: The amount spent to acquire one customer or lead. Keeping CPA low is crucial for profitability.\u003C/p>\u003Cp> \u003C/p>\u003Cp>\u003Cstrong>Return on Ad Spend (ROAS)\u003C/strong>: The revenue generated for every dollar spent on ads. It helps you determine the effectiveness of your spending.\u003C/p>",{"id":635,"question":636,"answer":637},528,"How do I share PPC reports in Whatagraph?\n","\u003Cp>Once you’re happy with your PPC report, you can set up automated report generation at regular intervals (week, month, etc.) so clients can get them without your intervention. \u003C/p>\u003Cp> \u003C/p>\u003Cp>You can also share reports via a shareable link. \u003C/p>\u003Cp> \u003C/p>\u003Cp>Whatagraph generates a unique URL that you can send to clients, giving them instant access to the live, up-to-date version of the report.\u003C/p>",{"id":639,"question":640,"answer":641},1619,"How to write a campaign report sample?","\u003Cp>Start with the basics: include your campaign goals, total spend, impressions, clicks, CTR, CPC, and conversion rate. Then, add a short summary of what worked, what didn’t, and where you plan to optimize next.\u003C/p>\u003Cp> \u003C/p>\u003Cp>A great PPC campaign report template usually combines visuals with insights — use graphs to show trends and include key takeaways for stakeholders so they can make informed decisions quickly. If you’re using a tool like Whatagraph, you can pull real-time data sources like Google Ads, Facebook Ads, and LinkedIn Ads automatically to create a clean, shareable marketing report in minutes.\u003C/p>",{"id":643,"question":644,"answer":645},1620,"What are the best PPC report tools?","\u003Cp>The best PPC report tools save time, combine multiple data sources, and give you clear visual performance metrics. Popular choices include Whatagraph, \u003Ca href=\"https://whatagraph.com/blog/articles/google-data-studio-alternatives\">Google Data Studio (Looker Studio)\u003C/a>, \u003Ca href=\"https://whatagraph.com/blog/articles/supermetrics-competitors-and-alternatives\">Supermetrics\u003C/a>, and \u003Ca href=\"https://whatagraph.com/blog/articles/agencyanalytics-alternatives-and-competitors\">AgencyAnalytics\u003C/a>.\u003C/p>\u003Cp> \u003C/p>\u003Cp>Whatagraph stands out for agencies and in-house marketing teams because it connects with all your ad platforms, automates ppc reporting templates, and creates ready-to-send visual performance reports.\u003C/p>",{"id":647,"question":648,"answer":649},1621,"What should you look for in the best PPC reporting tool?","\u003Cp>Look for a tool that lets you automate your PPC report templates, connect multiple data sources, and customize visual dashboards easily. Real-time updates, cross-channel integrations, and editable widgets make your reporting process smoother and more accurate.\u003C/p>\u003Cp> \u003C/p>\u003Cp>A strong reporting tool should also track key metrics like ROAS, CPA, and cost per conversion while making it simple to share reports with stakeholders. Bonus points if it supports exports to Google Sheets, Excel, or Looker Studio — flexibility matters when your marketing campaigns scale.\u003C/p>","sections.faq",{"pagination":652},{"page":5,"pageSize":143,"pageCount":5,"total":5},{"data":654,"meta":974},[655,698,724,752,790,816,842,868,894,920,946],{"id":5,"name":656,"role":657,"createdAt":658,"updatedAt":659,"publishedAt":660,"documentId":661,"image_vertical":662,"image_square":683},"Lars Maat","Co-Founder, Maatwerk Online","2026-03-24T07:46:58.533Z","2026-03-24T08:13:55.622Z","2026-03-24T07:47:09.748Z","pfvtb2ac38vfw5lde92557xr",{"id":663,"name":664,"alternativeText":665,"caption":33,"width":666,"height":667,"formats":668,"hash":677,"ext":670,"mime":673,"size":678,"url":679,"previewUrl":33,"provider":370,"provider_metadata":33,"createdAt":680,"updatedAt":681,"documentId":682,"publishedAt":373,"focalPoint":33},16490,"Lars Maat.jpg","Lars Maat - Smiling man with blond hair and a maroon shirt with polka dots.",1112,1352,{"thumbnail":669},{"ext":670,"url":671,"hash":672,"mime":673,"name":674,"path":33,"size":675,"width":579,"height":676},".jpg","https://s3.us-east-2.amazonaws.com/whatagraph.com/thumbnail_performance_marketer_5_026ce993ef.jpg","thumbnail_performance_marketer_5_026ce993ef","image/jpeg","thumbnail_performance-marketer-5.jpg",2.56,156,"performance_marketer_5_026ce993ef",52.27,"https://s3.us-east-2.amazonaws.com/whatagraph.com/performance_marketer_5_026ce993ef.jpg","2026-03-05T12:18:07.646Z","2026-03-24T07:46:43.963Z","plzbd97fy6c8a6fpwjtw1clc",{"id":684,"name":664,"alternativeText":685,"caption":33,"width":666,"height":666,"formats":686,"hash":692,"ext":670,"mime":673,"size":693,"url":694,"previewUrl":33,"provider":370,"provider_metadata":33,"createdAt":695,"updatedAt":696,"documentId":697,"publishedAt":373,"focalPoint":33},16497,"Lars Maat - 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Headshot of a woman with shoulder-length brown hair and green eyes, wearing a dark sweater.",{"thumbnail":710},{"ext":670,"url":711,"hash":712,"mime":673,"name":713,"path":33,"size":714,"width":579,"height":676},"https://s3.us-east-2.amazonaws.com/whatagraph.com/thumbnail_performance_marketer_1_6699ce7ed0.jpg","thumbnail_performance_marketer_1_6699ce7ed0","thumbnail_performance-marketer-1.jpg",2.57,"performance_marketer_1_6699ce7ed0",65.52,"https://s3.us-east-2.amazonaws.com/whatagraph.com/performance_marketer_1_6699ce7ed0.jpg","2026-03-05T12:18:07.710Z","2026-03-24T10:47:26.941Z","y0655pr92thldqg3wxrf79jg",{"id":706,"name":707,"alternativeText":708,"caption":33,"width":666,"height":667,"formats":722,"hash":715,"ext":670,"mime":673,"size":716,"url":717,"previewUrl":33,"provider":370,"provider_metadata":33,"createdAt":718,"updatedAt":719,"documentId":720,"publishedAt":373,"focalPoint":33},{"thumbnail":723},{"ext":670,"url":711,"hash":712,"mime":673,"name":713,"path":33,"size":714,"width":579,"height":676},{"id":328,"name":725,"role":726,"createdAt":727,"updatedAt":728,"publishedAt":729,"documentId":730,"image_vertical":731,"image_square":749},"Martin Sandgaard","Co-Founder, AdsToGo","2026-03-25T11:32:56.416Z","2026-03-26T05:19:25.178Z","2026-03-26T05:12:45.411Z","a9ccuivh26iouq2o6tx3a9mo",{"id":732,"name":733,"alternativeText":734,"caption":33,"width":735,"height":736,"formats":737,"hash":743,"ext":384,"mime":385,"size":744,"url":745,"previewUrl":33,"provider":370,"provider_metadata":33,"createdAt":746,"updatedAt":747,"documentId":748,"publishedAt":373,"focalPoint":33},16562,"Martin Sandgaard.png","Martin Sandgaard - 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an underestimated metric that tells you right away whether to increase bids or budgets.","2026-03-24T07:38:56.280Z","2026-03-27T06:43:03.839Z","2026-03-24T07:48:02.472Z","hiaq3wgt97rr89ggrzefh6bo",{"id":1038,"name":1039,"alternativeText":1040,"caption":33,"width":1041,"height":1042,"formats":1043,"hash":1050,"ext":384,"mime":385,"size":1051,"url":1052,"previewUrl":33,"provider":370,"provider_metadata":33,"createdAt":1053,"updatedAt":1054,"documentId":1055,"publishedAt":373,"focalPoint":33},16547,"Google Ads report template co-created with Lars Maat.png","Google Ads Report - A detailed report on Google Ads performance metrics and conversion data.",1488,3140,{"thumbnail":1044},{"ext":384,"url":1045,"hash":1046,"mime":385,"name":1047,"path":33,"size":1048,"width":1049,"height":676},"https://s3.us-east-2.amazonaws.com/whatagraph.com/thumbnail_Google_Ads_report_template_co_created_with_Lars_Maat_568815c8b2.png","thumbnail_Google_Ads_report_template_co_created_with_Lars_Maat_568815c8b2","thumbnail_Google Ads report template co-created with Lars Maat.png",14.67,74,"Google_Ads_report_template_co_created_with_Lars_Maat_568815c8b2",2555.29,"https://s3.us-east-2.amazonaws.com/whatagraph.com/Google_Ads_report_template_co_created_with_Lars_Maat_568815c8b2.png","2026-03-24T08:45:39.221Z","2026-03-24T08:45:42.897Z","trdo9f7nbwsnp8qopjknc06y",[1057,1059,1061],{"id":5,"title":1008,"description":1058},"Total spend (Cost)\nConversions\nConversion rate\nCost per conversion",{"id":325,"title":1011,"description":1060},"Impressions\nClicks\nCPC\nCTR\nSearch impression share",{"id":60,"title":1014,"description":1062},"Start with goal pacing for the most important metrics\nAdd a short insight/recommendation at the top\nShow Google Ads metrics in single-value widgets\nFollow with a conversion-focused table (core performance view) \nBreak down search impression share and bids per Google Ads campaign to spot scaling opportunities\nEnd with a funnel view to visualize drop-offs and conversion flow",{"id":1064,"label":1065,"url":1066,"subtext":33,"style":613,"element_id":33,"color":1020,"icon":33,"width":33},1835,"Use template for free","https://live.whatagraph.com/shared-template/1Vxw8WaGql7d2En929K9eZyroJ5Mp3QD",{"id":5,"name":656,"role":657,"createdAt":658,"updatedAt":659,"publishedAt":660,"documentId":661,"image_vertical":1068,"image_square":1071},{"id":663,"name":664,"alternativeText":665,"caption":33,"width":666,"height":667,"formats":1069,"hash":677,"ext":670,"mime":673,"size":678,"url":679,"previewUrl":33,"provider":370,"provider_metadata":33,"createdAt":680,"updatedAt":681,"documentId":682,"publishedAt":373,"focalPoint":33},{"thumbnail":1070},{"ext":670,"url":671,"hash":672,"mime":673,"name":674,"path":33,"size":675,"width":579,"height":676},{"id":684,"name":664,"alternativeText":685,"caption":33,"width":666,"height":666,"formats":1072,"hash":692,"ext":670,"mime":673,"size":693,"url":694,"previewUrl":33,"provider":370,"provider_metadata":33,"createdAt":695,"updatedAt":696,"documentId":697,"publishedAt":373,"focalPoint":33},{"thumbnail":1073},{"ext":670,"url":688,"hash":689,"mime":673,"name":690,"path":33,"size":691,"width":676,"height":676},{"id":88,"title":1075,"description":1076,"slug":1077,"quote":1078,"category":983,"createdAt":1079,"updatedAt":1080,"publishedAt":1081,"order":123,"documentId":1082,"image":1083,"fields":1100,"cta":1108,"cta_collection":33,"performance_marketer":1111},"Google Ads & Shopify Report Template","\"If you’re only looking at Google Ads metrics like ROAS, you’re missing the full picture.\"","google-ads-rasmus-madsen","\u003Cp>If you’re only looking at Google Ads metrics like ROAS, you’re missing the full picture.\u003Cp>\u003Cp>You need to look at POAS and contribution margin. Otherwise you don’t really know if you’re making money with ads or just spending it.\u003Cp>","2026-03-26T12:01:36.022Z","2026-03-27T09:46:48.044Z","2026-03-26T12:06:05.178Z","o0aaefhzo9wyszud7b95pzzc",{"id":1084,"name":1085,"alternativeText":1086,"caption":33,"width":992,"height":1087,"formats":1088,"hash":1094,"ext":384,"mime":385,"size":1095,"url":1096,"previewUrl":33,"provider":370,"provider_metadata":33,"createdAt":1097,"updatedAt":1098,"documentId":1099,"publishedAt":373,"focalPoint":33},16583,"Google Ads report template - co-created with Rasmus Madsen.png","Google Ads Report - Dashboard layout with charts, metrics, and data visualizations.",3546,{"thumbnail":1089},{"ext":384,"url":1090,"hash":1091,"mime":385,"name":1092,"path":33,"size":1093,"width":40,"height":676},"https://s3.us-east-2.amazonaws.com/whatagraph.com/thumbnail_Google_Ads_report_template_co_created_with_Rasmus_Madsen_c89f5c5098.png","thumbnail_Google_Ads_report_template_co_created_with_Rasmus_Madsen_c89f5c5098","thumbnail_Google Ads report template - co-created with Rasmus Madsen.png",21.43,"Google_Ads_report_template_co_created_with_Rasmus_Madsen_c89f5c5098",1969.76,"https://s3.us-east-2.amazonaws.com/whatagraph.com/Google_Ads_report_template_co_created_with_Rasmus_Madsen_c89f5c5098.png","2026-03-26T11:58:58.844Z","2026-03-26T11:59:02.624Z","n44xt96htqts8knpharb5yuh",[1101,1103,1105],{"id":206,"title":1008,"description":1102},"Profit on ad spend (POAS)\nReturn on ad spend (ROAS)\nGoogle Ads cost\nTotal revenue\nGross profit\nContribution margin (Gross profit - Google Ads cost)\nNet profit (Contribution margin - Fixed expenses)",{"id":214,"title":1011,"description":1104},"Orders\nAverage order value\nCustomers\nOrdered quantity\nReturned quantity\nRefunds\nClicks\nAverage CPC",{"id":171,"title":1106,"description":1107},"Best practices ","Track profit, not just revenue - include COGS, gross profit, and contribution margin\nPrioritize contribution margin as the main performance metric (calculated as Revenue – COGS – Google Ads spend)\nCombine Google Ads data with backend ecommerce data (orders, customers, profit)\nAnalyze new vs returning customers to understand lifetime impact\nUse lifetime value vs CAC to decide whether to scale ad spend\nSplit brand vs non-brand campaigns to isolate incremental performance\nStart with a total business view, then drill down into channel performance\nKeep reporting simple and easy to consume so clients can quickly understand performance",{"id":1109,"label":1018,"url":1110,"subtext":33,"style":613,"element_id":33,"color":1020,"icon":33,"width":33},1849,"https://live.whatagraph.com/shared-template/xjeG9N62pwq7rKqYpNKM5OP1VdzAal4W",{"id":14,"name":843,"role":844,"createdAt":845,"updatedAt":846,"publishedAt":847,"documentId":848,"image_vertical":1112,"image_square":1115},{"id":850,"name":851,"alternativeText":852,"caption":33,"width":666,"height":667,"formats":1113,"hash":859,"ext":670,"mime":673,"size":860,"url":861,"previewUrl":33,"provider":370,"provider_metadata":33,"createdAt":862,"updatedAt":863,"documentId":864,"publishedAt":373,"focalPoint":33},{"thumbnail":1114},{"ext":670,"url":855,"hash":856,"mime":673,"name":857,"path":33,"size":858,"width":579,"height":676},{"id":850,"name":851,"alternativeText":852,"caption":33,"width":666,"height":667,"formats":1116,"hash":859,"ext":670,"mime":673,"size":860,"url":861,"previewUrl":33,"provider":370,"provider_metadata":33,"createdAt":862,"updatedAt":863,"documentId":864,"publishedAt":373,"focalPoint":33},{"thumbnail":1117},{"ext":670,"url":855,"hash":856,"mime":673,"name":857,"path":33,"size":858,"width":579,"height":676},{"id":115,"title":1119,"description":1120,"slug":1121,"quote":1122,"category":144,"createdAt":1123,"updatedAt":1124,"publishedAt":1125,"order":123,"documentId":1126,"image":1127,"fields":1145,"cta":1153,"cta_collection":33,"performance_marketer":1156},"LinkedIn Ads Report Template","\"CTR, CPMs and CPCs are a total waste of time to track.\"","linkedin-ads-patrick-cumming","CTR, CPMs and CPCs are a total waste of time to track. The only things that really matter: are you reaching 80% audience penetration and 10 frequency every 90 days. Is it converting to pipeline or not?","2026-05-19T09:40:05.597Z","2026-05-19T14:23:24.425Z","2026-05-19T09:47:06.905Z","yn3semj3o6c3nugr8w3pyyk7",{"id":1128,"name":1129,"alternativeText":1130,"caption":33,"width":992,"height":1131,"formats":1132,"hash":1139,"ext":384,"mime":385,"size":1140,"url":1141,"previewUrl":33,"provider":370,"provider_metadata":33,"createdAt":1142,"updatedAt":1143,"documentId":1144,"publishedAt":373,"focalPoint":33},17050,"LinkedIn ads report template - Patrick Cumming (1).png","LinkedIn Ads Report Template - A well-organized LinkedIn Ads performance report.",2907,{"thumbnail":1133},{"ext":384,"url":1134,"hash":1135,"mime":385,"name":1136,"path":33,"size":1137,"width":1138,"height":676},"https://s3.us-east-2.amazonaws.com/whatagraph.com/thumbnail_Linked_In_ads_report_template_Patrick_Cumming_1_66eed7edf5.png","thumbnail_Linked_In_ads_report_template_Patrick_Cumming_1_66eed7edf5","thumbnail_LinkedIn ads report template - Patrick Cumming (1).png",21.32,84,"Linked_In_ads_report_template_Patrick_Cumming_1_66eed7edf5",1480.37,"https://s3.us-east-2.amazonaws.com/whatagraph.com/Linked_In_ads_report_template_Patrick_Cumming_1_66eed7edf5.png","2026-05-19T14:23:01.886Z","2026-05-19T14:23:05.589Z","trxuqkxdytj83l7a5p9luyq8",[1146,1148,1151],{"id":107,"title":1008,"description":1147},"Audience penetration\nFrequency\nSQLs (or conversions)",{"id":1149,"title":1011,"description":1150},61,"Landing page clicks and landing page CTR\nDwell time\nEngagement rate\nCost per 1,000 member accounts reached",{"id":56,"title":1014,"description":1152},"Start with KPI scorecards for all 7 core metrics at a glance\nAdd a Goal Pacing widget at the top tracking each KPI vs. quarterly target \nInclude a Performance List widget showing period-over-period % changes per metric\nUse a yearly line chart plotting Audience Penetration, Qualified Leads, Landing Page Clicks, and CPM together - great for spotting seasonality and budget impact\nAdd a Top Performing Ads carousel with creative thumbnails and per-ad metrics underneath\nInclude a Campaign Performance table breaking down all 7 metrics by campaign name\nClose with three text widgets: Summary, Wins & Issues, and Recommendations",{"id":1154,"label":1018,"url":1155,"subtext":33,"style":613,"element_id":33,"color":1020,"icon":33,"width":33},1881,"https://live.whatagraph.com/shared-template/l0bY3p4yDBqWLE7anqg8a1NGQ5nVedXx",{"id":76,"name":947,"role":948,"createdAt":949,"updatedAt":950,"publishedAt":951,"documentId":952,"image_vertical":1157,"image_square":1160},{"id":954,"name":955,"alternativeText":956,"caption":33,"width":957,"height":958,"formats":1158,"hash":965,"ext":384,"mime":385,"size":966,"url":967,"previewUrl":33,"provider":370,"provider_metadata":33,"createdAt":968,"updatedAt":969,"documentId":970,"publishedAt":373,"focalPoint":33},{"thumbnail":1159},{"ext":384,"url":961,"hash":962,"mime":385,"name":963,"path":33,"size":964,"width":579,"height":676},{"id":954,"name":955,"alternativeText":956,"caption":33,"width":957,"height":958,"formats":1161,"hash":965,"ext":384,"mime":385,"size":966,"url":967,"previewUrl":33,"provider":370,"provider_metadata":33,"createdAt":968,"updatedAt":969,"documentId":970,"publishedAt":373,"focalPoint":33},{"thumbnail":1162},{"ext":384,"url":961,"hash":962,"mime":385,"name":963,"path":33,"size":964,"width":579,"height":676},{"id":36,"title":1164,"description":1165,"slug":1166,"quote":1167,"category":1168,"createdAt":1169,"updatedAt":1170,"publishedAt":1171,"order":463,"documentId":1172,"image":1173,"fields":1191,"cta":1196,"cta_collection":33,"performance_marketer":1199},"Meta Ads Report Template for Lead Generation Campaigns","\"We don’t focus on the number of leads. Instead, we look at how many new clients actually come from those leads.\"","meta-ads-lead-gen-lars-maat","\u003Cp>In Meta Ads, we don’t focus on the number of leads. Instead, we look at how many new clients actually come from those leads.\u003Cp>\n\u003Cp>You might have one campaign with 100 leads at €10 CPL and another with 10 leads at €80 CPL—on paper, you’d kill the second one. But what if that second campaign brings in 9 clients, while the first only brings in one?\u003Cp> \u003Cp>That’s why offline conversion tracking in Meta Lead Gen campaigns is so important.\u003Cp>","Meta Ads","2026-03-24T09:56:37.084Z","2026-03-27T09:46:33.339Z","2026-03-24T10:28:05.736Z","r0v5d8m2un7rwhxdlz98e6dj",{"id":1174,"name":1175,"alternativeText":1176,"caption":33,"width":992,"height":1177,"formats":1178,"hash":1185,"ext":384,"mime":385,"size":1186,"url":1187,"previewUrl":33,"provider":370,"provider_metadata":33,"createdAt":1188,"updatedAt":1189,"documentId":1190,"publishedAt":373,"focalPoint":33},16567,"Meta ads report template for lead generation - co-created with Lars Maat.png","Meta Ads Report Template - Dashboard showing website leads, spend, and conversion data.",2864,{"thumbnail":1179},{"ext":384,"url":1180,"hash":1181,"mime":385,"name":1182,"path":33,"size":1183,"width":1184,"height":676},"https://s3.us-east-2.amazonaws.com/whatagraph.com/thumbnail_Meta_ads_report_template_for_lead_generation_co_created_with_Lars_Maat_2fe5a243ae.png","thumbnail_Meta_ads_report_template_for_lead_generation_co_created_with_Lars_Maat_2fe5a243ae","thumbnail_Meta ads report template for lead generation - 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because we want to catch negative trends as early as possible.\u003Cp>","Amazon Ads","2026-03-25T11:56:58.625Z","2026-03-27T06:43:32.108Z","2026-03-25T12:20:36.076Z","yf4d9uvllhqtkomv1qo4ojr3",{"id":1217,"name":1218,"alternativeText":1219,"caption":33,"width":992,"height":1220,"formats":1221,"hash":1228,"ext":384,"mime":385,"size":1229,"url":1230,"previewUrl":33,"provider":370,"provider_metadata":33,"createdAt":1231,"updatedAt":1232,"documentId":1233,"publishedAt":373,"focalPoint":33},16570,"Amazon Ads report template - co-created with Elizabeth Greene (1).png","Amazon Ads Report Template - An advertising report with charts, tables, and performance metrics.",4203,{"thumbnail":1222},{"ext":384,"url":1223,"hash":1224,"mime":385,"name":1225,"path":33,"size":1226,"width":1227,"height":676},"https://s3.us-east-2.amazonaws.com/whatagraph.com/thumbnail_Amazon_Ads_report_template_co_created_with_Elizabeth_Greene_1_2f1ab7dafc.png","thumbnail_Amazon_Ads_report_template_co_created_with_Elizabeth_Greene_1_2f1ab7dafc","thumbnail_Amazon Ads report template - 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It’s proving they worked.”","linkedin-ads-marc-woodland","\u003Cp>LinkedIn influences buying journeys in ways traditional attribution models can’t see, meaning marketers often under-credit the channel, even when it’s driving real demand.\u003Cp>\u003Cp>To solve this, we measure LinkedIn Ads' impact this way:\u003Cp>\u003Cp>Reach x Relevance x Engagement = Pipeline Influence\u003Cp>","2026-03-26T05:57:10.385Z","2026-03-27T09:47:02.365Z","2026-03-26T05:58:12.608Z","epz6mx472hav3wxthf1wzeqk",{"id":1260,"name":1261,"alternativeText":1262,"caption":33,"width":992,"height":1263,"formats":1264,"hash":1270,"ext":384,"mime":385,"size":1271,"url":1272,"previewUrl":33,"provider":370,"provider_metadata":33,"createdAt":1273,"updatedAt":1274,"documentId":1275,"publishedAt":373,"focalPoint":33},16579,"LinkedIn Ads report template - co-created with Marc Woodland.png","LinkedIn Ads Report Template - Dashboard layout with performance metrics and strategic recommendations",5808,{"thumbnail":1265},{"ext":384,"url":1266,"hash":1267,"mime":385,"name":1268,"path":33,"size":1269,"width":203,"height":676},"https://s3.us-east-2.amazonaws.com/whatagraph.com/thumbnail_Linked_In_Ads_report_template_co_created_with_Marc_Woodland_7bc6855795.png","thumbnail_Linked_In_Ads_report_template_co_created_with_Marc_Woodland_7bc6855795","thumbnail_LinkedIn Ads report template - co-created with Marc Woodland.png",13.24,"Linked_In_Ads_report_template_co_created_with_Marc_Woodland_7bc6855795",1701.42,"https://s3.us-east-2.amazonaws.com/whatagraph.com/Linked_In_Ads_report_template_co_created_with_Marc_Woodland_7bc6855795.png","2026-03-26T11:03:20.371Z","2026-03-26T11:03:23.466Z","ih969ffd79w65g2a69l5rkt9",[1277,1280,1282],{"id":1278,"title":1008,"description":1279},37,"Qualified leads \nTotal conversions \nConversion rate\nCost per conversion\nFrequency\nAudience penetration \nReach\nRAR Report / Self-reported attribution / Manual attribution",{"id":183,"title":1011,"description":1281},"Impressions\nClicks\nCost per 1,000 impressions\nAverage CTR\nCost per click\nEngagement rate\nAverage dwell time\nVideo view rate",{"id":191,"title":1014,"description":1283},"Divide the LinkedIn report into four clear stages: Reach → Relevance → Engagement → Pipeline\nUse a reporting tool + an attribution tool to show the full picture of how LinkedIn Ads influence pipeline\nUse engagement signals (CTR, dwell time, video views) as leading indicators of intent\nUse bar graphs to show the trend of qualified leads from LinkedIn Ads over the past 365 days\nInclude a granular table breaking down performance metrics by campaign name\nUse a carousel chart to show the top performing LinkedIn ad creatives",{"id":1285,"label":1018,"url":1286,"subtext":33,"style":613,"element_id":33,"color":1020,"icon":33,"width":33},1846,"https://live.whatagraph.com/shared-template/zQl4wVXjPqxv9EMD5QK2bYA80eMm7Z53",{"id":52,"name":791,"role":792,"createdAt":793,"updatedAt":794,"publishedAt":795,"documentId":796,"image_vertical":1288,"image_square":1291},{"id":798,"name":799,"alternativeText":800,"caption":33,"width":735,"height":736,"formats":1289,"hash":807,"ext":384,"mime":385,"size":808,"url":809,"previewUrl":33,"provider":370,"provider_metadata":33,"createdAt":810,"updatedAt":811,"documentId":812,"publishedAt":373,"focalPoint":33},{"thumbnail":1290},{"ext":384,"url":803,"hash":804,"mime":385,"name":805,"path":33,"size":806,"width":579,"height":676},{"id":798,"name":799,"alternativeText":800,"caption":33,"width":735,"height":736,"formats":1292,"hash":807,"ext":384,"mime":385,"size":808,"url":809,"previewUrl":33,"provider":370,"provider_metadata":33,"createdAt":810,"updatedAt":811,"documentId":812,"publishedAt":373,"focalPoint":33},{"thumbnail":1293},{"ext":384,"url":803,"hash":804,"mime":385,"name":805,"path":33,"size":806,"width":579,"height":676},{"id":23,"title":1295,"description":1296,"slug":1297,"quote":1298,"category":983,"createdAt":1299,"updatedAt":1300,"publishedAt":1301,"order":107,"documentId":1302,"image":1303,"fields":1321,"cta":1330,"cta_collection":33,"performance_marketer":1333},"Google Ads Report Template","\"I like to show 4 primary KPIs first, and then switch between numerical views and visual views so it goes A/B/A/B.\"","google-ads-martin-sandgaard","Reporting with human input is 1000x more valuable than an auto-scheduled report. Context and action plans matter more than the numbers, and most clients don’t open or understand reports without that context.","2026-03-25T11:31:32.935Z","2026-03-27T09:47:09.930Z","2026-03-26T05:15:27.545Z","x5cmx5x6okn0pda1k72i9ir5",{"id":1304,"name":1305,"alternativeText":1306,"caption":33,"width":992,"height":1307,"formats":1308,"hash":1315,"ext":384,"mime":385,"size":1316,"url":1317,"previewUrl":33,"provider":370,"provider_metadata":33,"createdAt":1318,"updatedAt":1319,"documentId":1320,"publishedAt":373,"focalPoint":33},16592,"Google Ads report template - co-created with Martin Sandgaard (1).png","Google Ads Report Template - Report dashboard featuring charts, metrics, and performance summaries.",2646,{"thumbnail":1309},{"ext":384,"url":1310,"hash":1311,"mime":385,"name":1312,"path":33,"size":1313,"width":1314,"height":676},"https://s3.us-east-2.amazonaws.com/whatagraph.com/thumbnail_Google_Ads_report_template_co_created_with_Martin_Sandgaard_1_1078554ff9.png","thumbnail_Google_Ads_report_template_co_created_with_Martin_Sandgaard_1_1078554ff9","thumbnail_Google Ads report template - co-created with Martin Sandgaard (1).png",11.3,92,"Google_Ads_report_template_co_created_with_Martin_Sandgaard_1_1078554ff9",556.79,"https://s3.us-east-2.amazonaws.com/whatagraph.com/Google_Ads_report_template_co_created_with_Martin_Sandgaard_1_1078554ff9.png","2026-03-26T13:55:27.363Z","2026-03-26T13:55:30.526Z","mdncd3c7phehawxqsokhflom",[1322,1324,1327],{"id":175,"title":1008,"description":1323},"Cost\nLeads\nLead value\nConversion rate between pipeline stages\nCost per lead",{"id":1325,"title":1011,"description":1326},35,"Impressions\nClicks\nCTR\nAverage CPC\nSearch impression share",{"id":1328,"title":1014,"description":1329},52,"Start with 4 primary KPIs at the top (Cost, Leads, CPL, Conversion Rate) using scorecards\nStructure the report in an A/B flow: numbers → visuals → numbers → visuals to improve readability\nAlways filter out micro-conversions to keep lead and CPL data meaningful\nInclude conversion action breakdown to show what’s actually driving pipeline (not just total conversions)\nTrack conversion rates between pipeline stages (if offline tracking is enabled) to measure lead quality\nAdd a campaign-level breakdown (cost, clicks, conversions, leads, Search Impression Share) to identify scaling opportunities\nInclude a search terms / keywords view to surface wasted spend and new opportunities",{"id":1331,"label":1018,"url":1332,"subtext":33,"style":613,"element_id":33,"color":1020,"icon":33,"width":33},1845,"https://live.whatagraph.com/shared-template/8PpdMal0mqwbQRxvp1KB2ev4z765oGZX",{"id":328,"name":725,"role":726,"createdAt":727,"updatedAt":728,"publishedAt":729,"documentId":730,"image_vertical":1334,"image_square":1337},{"id":732,"name":733,"alternativeText":734,"caption":33,"width":735,"height":736,"formats":1335,"hash":743,"ext":384,"mime":385,"size":744,"url":745,"previewUrl":33,"provider":370,"provider_metadata":33,"createdAt":746,"updatedAt":747,"documentId":748,"publishedAt":373,"focalPoint":33},{"thumbnail":1336},{"ext":384,"url":739,"hash":740,"mime":385,"name":741,"path":33,"size":742,"width":579,"height":676},{"id":732,"name":733,"alternativeText":734,"caption":33,"width":735,"height":736,"formats":1338,"hash":743,"ext":384,"mime":385,"size":744,"url":745,"previewUrl":33,"provider":370,"provider_metadata":33,"createdAt":746,"updatedAt":747,"documentId":748,"publishedAt":373,"focalPoint":33},{"thumbnail":1339},{"ext":384,"url":739,"hash":740,"mime":385,"name":741,"path":33,"size":742,"width":579,"height":676},{"id":84,"title":1341,"description":1342,"slug":1343,"quote":1344,"category":1168,"createdAt":1345,"updatedAt":1346,"publishedAt":1347,"order":44,"documentId":1348,"image":1349,"fields":1367,"cta":1374,"cta_collection":33,"performance_marketer":1377},"Meta Ads Report Template","\"If your report doesn’t include 'what we’re doing next', it’s incomplete.\"","meta-ads-alexander-mitrofanov","Creative reporting is still massively underdeveloped - we need to stop focusing only on bidding and audiences. ","2026-03-26T07:15:31.644Z","2026-03-27T09:50:17.978Z","2026-03-26T07:15:34.383Z","x8io6to7zhji04w04dwbjxjn",{"id":1350,"name":1351,"alternativeText":1352,"caption":33,"width":992,"height":1353,"formats":1354,"hash":1361,"ext":384,"mime":385,"size":1362,"url":1363,"previewUrl":33,"provider":370,"provider_metadata":33,"createdAt":1364,"updatedAt":1365,"documentId":1366,"publishedAt":373,"focalPoint":33},16581,"Meta Ads report template - co-created with Alexander Mitrofanov (1).png","Meta Ads Report Template - Dashboard with charts, metrics, and ad creatives.",2175,{"thumbnail":1355},{"ext":384,"url":1356,"hash":1357,"mime":385,"name":1358,"path":33,"size":1359,"width":1360,"height":676},"https://s3.us-east-2.amazonaws.com/whatagraph.com/thumbnail_Meta_Ads_report_template_co_created_with_Alexander_Mitrofanov_1_4ba9235b36.png","thumbnail_Meta_Ads_report_template_co_created_with_Alexander_Mitrofanov_1_4ba9235b36","thumbnail_Meta Ads report template - co-created with Alexander Mitrofanov (1).png",26.45,112,"Meta_Ads_report_template_co_created_with_Alexander_Mitrofanov_1_4ba9235b36",1538.77,"https://s3.us-east-2.amazonaws.com/whatagraph.com/Meta_Ads_report_template_co_created_with_Alexander_Mitrofanov_1_4ba9235b36.png","2026-03-26T11:25:33.457Z","2026-03-26T11:25:36.485Z","p6x1igo5dnyt9gmumwqes0dm",[1368,1370,1372],{"id":195,"title":1008,"description":1369},"Total impressions\nImpressions (Facebook)\nImpressions (Instagram)\nTotal spend\nPage engagement",{"id":200,"title":1011,"description":1371},"Total clicks\nPost saves\nPost shares\nCPC\nCPM",{"id":163,"title":1014,"description":1373},"Start the report with an “Aggregated Values” tab showing key metrics for all your ad channels (e.g. Meta Ads + Google Ads + TikTok Ads)\nWrite performance summaries, recommendations, and any other comments \nAdd a goal widget at the top of your Meta Ads report breaking down metrics that are important to you per platform (e.g. Facebook v.s. Instagram)\nUse pie charts to break down your key metrics by dimensions like Gender and Publisher Platform\nInclude a granular table breaking down key metrics by ad name or campaign name\nUse a carousel chart to show the top performing Facebook Ads creatives",{"id":1375,"label":1018,"url":1376,"subtext":33,"style":613,"element_id":33,"color":1020,"icon":33,"width":33},1847,"https://live.whatagraph.com/shared-template/zY4klA67vnMjOEm2j6R2GX0DqaQV9b8Z",{"id":60,"name":817,"role":818,"createdAt":819,"updatedAt":820,"publishedAt":821,"documentId":822,"image_vertical":1378,"image_square":1381},{"id":824,"name":825,"alternativeText":826,"caption":33,"width":735,"height":736,"formats":1379,"hash":833,"ext":384,"mime":385,"size":834,"url":835,"previewUrl":33,"provider":370,"provider_metadata":33,"createdAt":836,"updatedAt":837,"documentId":838,"publishedAt":373,"focalPoint":33},{"thumbnail":1380},{"ext":384,"url":829,"hash":830,"mime":385,"name":831,"path":33,"size":832,"width":579,"height":676},{"id":824,"name":825,"alternativeText":826,"caption":33,"width":735,"height":736,"formats":1382,"hash":833,"ext":384,"mime":385,"size":834,"url":835,"previewUrl":33,"provider":370,"provider_metadata":33,"createdAt":836,"updatedAt":837,"documentId":838,"publishedAt":373,"focalPoint":33},{"thumbnail":1383},{"ext":384,"url":829,"hash":830,"mime":385,"name":831,"path":33,"size":832,"width":579,"height":676},{"id":119,"title":1295,"description":1385,"slug":1386,"quote":1387,"category":983,"createdAt":1388,"updatedAt":1389,"publishedAt":1390,"order":44,"documentId":1391,"image":1392,"fields":1409,"cta":1415,"cta_collection":33,"performance_marketer":1418},"\"Most standard PPC report templates show traffic and cost data. This one is built around a different question.\"","google-ads-ameet-khabra","Most standard PPC report templates show traffic and cost data. This one is built around a different question: did the account generate qualified leads, at an acceptable cost, and can we trust the numbers? Those three things - results, efficiency, and data integrity - are what lead generation clients actually care about.","2026-04-09T05:22:32.298Z","2026-04-09T05:25:40.439Z","2026-04-09T05:23:19.007Z","ptpkead7uv4pxzvcp443mx3n",{"id":1393,"name":1394,"alternativeText":1395,"caption":33,"width":992,"height":1396,"formats":1397,"hash":1403,"ext":384,"mime":385,"size":1404,"url":1405,"previewUrl":33,"provider":370,"provider_metadata":33,"createdAt":1406,"updatedAt":1407,"documentId":1408,"publishedAt":373,"focalPoint":33},16895,"Google ads report template - Ameet Khabra.png","Google Ads Report Template - An orange and white report showing key metrics, charts, and audience insights.",5679,{"thumbnail":1398},{"ext":384,"url":1399,"hash":1400,"mime":385,"name":1401,"path":33,"size":1402,"width":96,"height":676},"https://s3.us-east-2.amazonaws.com/whatagraph.com/thumbnail_Google_ads_report_template_Ameet_Khabra_fbb3712fa5.png","thumbnail_Google_ads_report_template_Ameet_Khabra_fbb3712fa5","thumbnail_Google ads report template - Ameet Khabra.png",10.8,"Google_ads_report_template_Ameet_Khabra_fbb3712fa5",1240.65,"https://s3.us-east-2.amazonaws.com/whatagraph.com/Google_ads_report_template_Ameet_Khabra_fbb3712fa5.png","2026-04-09T05:11:56.746Z","2026-04-09T05:11:59.484Z","l0o6t74ly4e8xx24cg3maq2m",[1410,1412,1413],{"id":187,"title":1008,"description":1411},"Conversions (e.g. form completions)\nConversion rate\nTotal cost\nCost per conversion",{"id":1227,"title":1011,"description":1195},{"id":210,"title":1014,"description":1414},"Show results first - start your report with lead volume and cost per lead, not clicks and impressions\nBreak down different conversion actions (e.g. form fills, phone calls, page visits) that made up the total conversion count each month, over the last 13 months\nAdd a horizontal bar chart showing Conversions and Conversion Rate (CVR) per campaign, sorted by highest to lowest volume.\nUse a granular table showing top 10 search terms \nCreate a separate tab in your report to show Performance Max metrics for campaigns where PMax is active \nInclude audience insights - 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