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Time is money!\u003C/span>\u003C/p>",{"id":686,"name":687,"alternativeText":688,"caption":33,"width":646,"height":647,"formats":689,"hash":695,"ext":384,"mime":385,"size":696,"url":697,"previewUrl":33,"provider":370,"provider_metadata":33,"createdAt":698,"updatedAt":699,"documentId":700,"publishedAt":373,"focalPoint":33},13265,"ppc_dashboard_4.png","Customize the PPC Dashboard for Every Client - PPC dashboard",{"thumbnail":690},{"ext":384,"url":691,"hash":692,"mime":385,"name":693,"path":33,"size":694,"width":654,"height":611},"https://s3.us-east-2.amazonaws.com/whatagraph.com/thumbnail_Customize_your_PPC_Dashboard_a3444c6e83.png","thumbnail_Customize_your_PPC_Dashboard_a3444c6e83","thumbnail_Customize_your_PPC_Dashboard.png",28.37,"Customize_your_PPC_Dashboard_a3444c6e83",155.13,"https://s3.us-east-2.amazonaws.com/whatagraph.com/Customize_your_PPC_Dashboard_a3444c6e83.png","2024-10-28T07:43:16.337Z","2024-10-28T11:31:17.613Z","t9ft1axipfsvnpo2hgd7f9cx",{"id":702,"title":703,"text":704,"link_text":705,"link_url":597,"blanc":33,"link_style":598,"media":706,"cta_collection":33},1084,"Share every dashboard with a few clicks","\u003Cp>\u003Cspan style=\"color:#000000;\">Your clients want live updates on their local search rankings?\u003C/span>\u003C/p>\u003Cp>\u003Cspan style=\"color:#000000;\"> \u003C/span>\u003C/p>\u003Cp>\u003Cspan style=\"color:#000000;\">We got you covered with 24/7 access to live PPC dashboards. \u003C/span>\u003C/p>\u003Cp>\u003Cspan style=\"color:#000000;\"> \u003C/span>\u003C/p>\u003Cp>\u003Cspan style=\"color:#000000;\">Share live links to dashboards, export selected data to CSV or Excel, and transfer data to Google BigQuery — all through Whatagraph.\u003C/span>\u003C/p>","View Template",{"id":707,"name":708,"alternativeText":709,"caption":33,"width":646,"height":647,"formats":710,"hash":716,"ext":384,"mime":385,"size":717,"url":718,"previewUrl":33,"provider":370,"provider_metadata":33,"createdAt":719,"updatedAt":720,"documentId":721,"publishedAt":373,"focalPoint":33},13266,"ppc_dashboard_5.png","PPC dashboard - Share Your Dashboard",{"thumbnail":711},{"ext":384,"url":712,"hash":713,"mime":385,"name":714,"path":33,"size":715,"width":654,"height":611},"https://s3.us-east-2.amazonaws.com/whatagraph.com/thumbnail_Share_Every_Dashboard_c3d678a125.png","thumbnail_Share_Every_Dashboard_c3d678a125","thumbnail_Share_Every_Dashboard.png",29.09,"Share_Every_Dashboard_c3d678a125",183.51,"https://s3.us-east-2.amazonaws.com/whatagraph.com/Share_Every_Dashboard_c3d678a125.png","2024-10-28T07:43:16.411Z","2024-10-28T11:31:36.229Z","c3hi2per3bn5o9r3tvlpsb5a","sections.bricks",{"id":724,"title":725,"__component":726},127,"It’s good to be loved! 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absolute top impression share\nSearch budget lost absolute top impression share\nSearch budget lost impression share\nSearch budget lost top impression share\nSearch exact match impression share\nSearch impression share\nSearch rank lost absolute top impression share\nSearch rank lost impression share\nSearch rank lost top impression share\nVideo quartile p100 rate\nVideo quartile p25 rate\nVideo quartile p50 rate\nVideo quartile p75 rate\nVideo view rate\nVideo views\nView through conversions","g220e382nrvxtt3s1wv91ma8",{"id":156,"title":120,"createdAt":777,"updatedAt":778,"publishedAt":779,"new":17,"beta":17,"coming_soon":17,"documentId":780,"link":781,"icon":784,"integration_metrics":794},"2023-01-12T10:29:33.912Z","2026-06-08T09:35:51.534Z","2023-01-12T10:29:36.429Z","pqlbvxpc2hsw5srseemz7n0y",{"id":782,"label":783,"url":121,"subtext":33,"style":33,"element_id":33,"color":33,"icon":33,"width":33},224,"Facebook ads",{"id":785,"name":786,"alternativeText":787,"caption":33,"width":754,"height":754,"formats":33,"hash":788,"ext":366,"mime":367,"size":789,"url":790,"previewUrl":33,"provider":370,"provider_metadata":33,"createdAt":791,"updatedAt":792,"documentId":793,"publishedAt":373,"focalPoint":33},1022,"facebook-ads.svg","Facebook ads icon","facebook_ads_46a51330e7",6.75,"https://s3.us-east-2.amazonaws.com/whatagraph.com/facebook_ads_46a51330e7.svg","2023-01-11T12:48:32.638Z","2023-12-19T16:49:34.631Z","tx4n0dzanuefl4uxutf2ixxp",[795,803,811,819,827,835,843,851,859],{"id":796,"name":797,"createdAt":798,"updatedAt":799,"publishedAt":800,"metric":801,"documentId":802,"icon":33},678,"Facebook Ads Performance","2024-02-28T08:53:56.581Z","2024-02-28T08:55:40.375Z","2024-02-28T08:55:40.366Z","Reach\nFrequency\nImpressions\nAmount spent\nClicks (all)\nCPC (all)\nCTR (all)\nSocial amount spent\nCPM (cost per 1,000 impressions)\nCost per 1,000 people reached","gawybv791m9uwvxgnpaxbye0",{"id":804,"name":805,"createdAt":806,"updatedAt":807,"publishedAt":808,"metric":809,"documentId":810,"icon":33},679,"Facebook Ads Conversions","2024-02-28T08:56:55.018Z","2024-02-28T08:56:56.556Z","2024-02-28T08:56:56.548Z","Reach\nFrequency\nImpressions\nAmount spent\nClicks (all)\nCPC (all)\nCTR (all)\nSocial amount spent\nCPM (cost per 1,000 impressions)\nCost per 1,000 people reached\nConversions (164)expand_less\nOffsite conversions\nUnique purchases\nUnique website content views\nUnique landing page views\nUnique registrations completed\nUnique website leads\nUnique On-Facebook leads\nCost per unique landing page view\nCost per unique custom event\nCost per unique lead\nCost per unique registrations completed\nCost per unique purchase\nCost per unique On-Facebook lead\nUnique website adds to cart\nWebsite unique checkouts initiated\nUnique custom events\nOffline unique checkouts initiated\nOn-facebook unique checkouts initiated\nMobile app unique checkouts initiated\nUnique checkouts initiated\nOn-Facebook leads\nCost per On-Facebook leads\nCost per adds to wishlist\nUnique content views\nCost per purchase\nLocation searches\nDonations\nWebsite donations\nOn-Facebook donations\nMobile app donations\nOffline donations\nDonate conversion value\nWebsite donate conversion value\nOn-Facebook donate conversion value\nMobile app donate conversion value\nOffline donate conversion value\nCost per donation\nPhone number clicks\nPhone number clicks value\nFind location conversion value\nCost per phone number clicks\nCost per find location\nPurchases conversions value\nPurchases\nPurchase ROAS\nOffline adds to cart\nOn-Facebook adds to cart\nAdds to cart\nCustom event value\nWebsite location searches\nCalls placed\n20-seconds call\n60-seconds call\nUnique leads\nUnique offsite conversions\nLeads\nMobile app purchase ROAS\nContacts\nAppointments scheduled\nApplications submitted\nOffsite conversions value\nTrials started\nConversion rate\nSubscriptions\nProducts customized\nWebsite products customized\nSubscription value\nCost per subscriptions\nWebsite purchase ROAS\nMobile app achievements unlocked\nMobile app activations\nMobile app adds of payment info\nMobile app adds to cart\nMobile app adds to wishlist\nMobile app registrations completed\nCost per mobile app registrations completed\nMobile app content views\nMobile app checkouts initiated\nMobile app levels achieved\nMobile app purchases\nMobile app ratings submitted\nMobile app searches\nMobile app credits spent\nMobile app tutorials completed\nOther events\nApp installs\nDesktop app engagements\nDesktop app story engagements\nDesktop app uses\nCommerce adds to cart\nCommerce message to buy\nCommerce purchases\nCommerce content views\nCredit spends\nGame plays\nLanding page views\nLeads (Form)\nMobile app installs\nCustom events\nAdds of payment info\nWebsite adds to cart\nApp adds to wishlist\nAdds to wishlist\nRegistrations completed\nWebsite checkouts initiated\nOffline checkouts initiated\nOn-facebook checkouts initiated\nCheckouts initiated\nCost per registrations completed\nWebsite leads\nWebsite purchases\nSearches\nWebsite content views\nOffline content views\nContent views\nOn-Facebook workflow completions\nOn-Facebook purchases\nMobile app achievements unlocked value\nApp activation value\nMobile app Adds of payment info value\nMobile app adds to cart conversion value\nMobile app adds to wishlist value\nMobile app registrations completed value\nMobile app checkouts initiated conversion value\nMobile app levels achieved value\nMobile app purchases conversion value\nMobile app ratings submitted value\nMobile app searches value\nMobile app credits spent value\nMobile app Tutorials completed conversion value\nOther events value\nApp install value\nDesktop app uses value\nCommerce adds to cart value\nCommerce message to buy value\nCommerce purchases value\nCommerce content views value\nCredit spends value\nGame plays value\nLanding page views value\nLeads (Form) value\nMobile app install value\nAdds of payment info value\nWebsite adds to cart conversion value\nApp adds to wishlist value\nRegistrations completed value\nWebsite checkouts initiated conversion value\nOffline checkouts initiated conversion value\nOn-facebook checkouts initiated conversion value\nCheckouts initiated conversion value\nWebsite leads value\nWebsite purchases conversion value\nSearches value\nOn-Facebook workflow completions conversion value\nOn-Facebook purchase conversion value\nCost per lead\nCost per app installs\nCost per landing page view\nOffline purchases conversion value\nOffline adds of payment info value\nOffline adds to cart conversion value\nOffline registrations completed conversion value\nOffline purchases\nOffline other conversions","jyt031c9shj8avmeopbagbak",{"id":812,"name":813,"createdAt":814,"updatedAt":815,"publishedAt":816,"metric":817,"documentId":818,"icon":33},680,"Facebook Ads Engagament","2024-02-28T08:58:23.637Z","2024-02-28T08:58:25.206Z","2024-02-28T08:58:25.196Z","Unique post reactions\nUnique post saves\nUnique post shares\nUnique comments\nUnique likes\nUnique link clicks\nCost per unique post save\nCost per unique link click\nCost per unique like\nCost per unique content view\nCPC (cost per link click)\nPage engagement\nUnique page engagement\nEstimated call confirmation clicks\nInstant Experience view percentage\nInstant Experience view time\nCost per estimated ad recall lift (people)\nCost per outbound click\nCost per 15-second video plays\nCost per unique click (all)\nCost per unique outbound click\nCost per 2-second continuous video play\nEstimated ad recall lift rate\nEstimated ad recall lift (people)\nCTR (link click-through rate)\nCost per thruplay watched videos\nInstant experience clicks to open\nInstant experience clicks to start\nOutbound clicks\nUnique outbound clicks\nOutbound CTR\nInstant experience outbound clicks\nUnique CTR (link click-through rate)\n15-second video plays\n2-second continuous video plays\nVideo plays\nThruplay watched videos\nUnique clicks (all)\nUnique CTR (all)\nUnique outbound CTR\n30-second video plays\nVideo average play time\nVideo plays at 100%\nVideo plays at 25%\nVideo plays at 50%\nVideo plays at 75%\nVideo plays at 95%\nPost engagement\nUnique post engagement\nCheck-ins\nPost comments\nPost full views\nPage likes\nPage mentions\nNewly purchased mobile devices\nBlocked messaging connections\nMessaging conversations started\nNew messaging connections\nMessaging replies\nPage photo views\nUnique page photo views\nPost shares\nPost reactions\nReceive Offers\nEvent responses\nPage tab views\n3-second video plays\nMobile app content views value\nCheck-ins value\nPost comments value\nPost full views value\nPage likes value\nLink click value\nPage mentions value\nNewly purchased mobile devices value\nContent views value\nBlocked messaging connections value\nMessaging conversations started value\nNew messaging connections value\nMessaging replies value\nOutbound clicks value\nPage photo views value\nPost shares value\nPost reaction value\nReceive Offers value\nEvent responses value\nPage tab views value\nCost per 3-second video plays\nCost per page like\nCost per post engagement\nCost per page engagement\nPage engagement rate\nCost per new messaging connections\nCost per messaging conversation started\nCost per messaging replies\nPost LIKE reactions\nPost LOVE reactions\nPost WOW reactions\nPost HAHA reactions\nPost SAD reactions\nPost ANGRY reactions\nCost per event responses\nPost saves\nLink clicks\n10-second video plays","ywwce9hzrr90izu4h8t3yjzo",{"id":820,"name":821,"createdAt":822,"updatedAt":823,"publishedAt":824,"metric":825,"documentId":826,"icon":33},681,"Facebook Ads Catalog Segments","2024-02-28T08:59:04.126Z","2024-02-28T08:59:05.470Z","2024-02-28T08:59:05.423Z","Purchase ROAS with shared items value\nWebsite purchase ROAS with shared items value\nMobile app purchase ROAS with shared items value\nAdds to cart with shared items value\nWebsite adds to cart with shared items value\nOffsite conversions with shared items value\nMobile app adds to cart conversion with shared items value\nCustom events with shared items value\nPurchases with shared items value\nWebsite purchases with shared items value\nContent views with shared items value\nWebsite content views with shared items value\nMobile app content views with shared items value\nMobile app purchases conversion with shared items value\nWebsite purchases with shared items\nAdds to cart with shared items\nWebsite adds to cart with shared items\nMobile app adds to cart with shared items\nContent views with shared items\nWebsite content with shared items views\nMobile app content views with shared items\nPurchases with shared items\nMobile app purchases with shared items","lgr2wfg2bsrkbnmy0gmczjg2",{"id":828,"name":829,"createdAt":830,"updatedAt":831,"publishedAt":832,"metric":833,"documentId":834,"icon":33},682,"Facebook Ads Converted Products","2024-02-28T08:59:35.910Z","2024-02-28T08:59:37.233Z","2024-02-28T08:59:37.217Z","Website purchases converted value\nAdds to cart value\nWebsite adds to cart value\nOffsite conversions value\nMobile app adds to cart conversion value\nCustom events value\nContent views value\nWebsite content views value\nMobile app content views value\nPurchases converted value\nMobile app purchases converted value\nWebsite purchases\nAdds to cart\nWebsite adds to cart\nOffsite conversions\nMobile app adds to cart\nCustom events\nContent views\nMobile app content views\nPurchases","t7k6i4kpw0itkbqn3qnfwtfe",{"id":836,"name":837,"createdAt":838,"updatedAt":839,"publishedAt":840,"metric":841,"documentId":842,"icon":33},683,"Facebook Ads Custom Conversions","2024-02-28T09:00:15.266Z","2024-02-28T09:00:16.413Z","2024-02-28T09:00:16.397Z","Total custom conversions\nview_cart\nsign_up\nlogin\nadd_shipping_info\nadd_to_cart\nsim_validation\npurchase","hv4pbk87ju1ttqr3w3mjncqr",{"id":844,"name":845,"createdAt":846,"updatedAt":847,"publishedAt":848,"metric":849,"documentId":850,"icon":33},684,"Facebook Ads Custom","2024-02-28T09:00:38.335Z","2024-02-28T09:00:39.633Z","2024-02-28T09:00:39.620Z","Total actions\nThe number of action that was attributed to your ads\nTotal action values\nTotal cost per action\nTotal unique actions\nTotal conversion values","thn5vfwvav10oik86pmg1mt7",{"id":852,"name":853,"createdAt":854,"updatedAt":855,"publishedAt":856,"metric":857,"documentId":858,"icon":33},685,"Facebook Ads Custom Events","2024-02-28T09:01:08.414Z","2024-02-28T09:01:10.316Z","2024-02-28T09:01:10.299Z","SeeResultsClick\nCalculatorClicks\nSeeResultsClick value\nCost per SeeResultsClick\nCalculatorClicks value\nCost per CalculatorClicks","pr62ttqj1toqiqzophqgbpgo",{"id":860,"name":861,"createdAt":862,"updatedAt":863,"publishedAt":864,"metric":865,"documentId":866,"icon":33},686,"Facebook Ads Video","2024-02-28T09:01:38.290Z","2024-02-28T09:01:39.411Z","2024-02-28T09:01:39.400Z","Cost per thruplay\nCost per thruplay","j7vis03elyg4twtewwdonfkp",{"id":163,"title":868,"createdAt":869,"updatedAt":870,"publishedAt":871,"new":17,"beta":17,"coming_soon":17,"documentId":872,"link":873,"icon":877,"integration_metrics":887},"Microsoft Advertising","2023-01-12T12:53:03.883Z","2026-06-08T09:51:24.024Z","2023-01-12T12:53:04.845Z","wlahkqrhi9z1lvityqdllkq6",{"id":874,"label":875,"url":876,"subtext":33,"style":33,"element_id":33,"color":33,"icon":33,"width":33},247,"microsoft ads","/integrations/microsoft-ads",{"id":878,"name":879,"alternativeText":880,"caption":33,"width":123,"height":123,"formats":33,"hash":881,"ext":366,"mime":367,"size":882,"url":883,"previewUrl":33,"provider":370,"provider_metadata":33,"createdAt":884,"updatedAt":885,"documentId":886,"publishedAt":373,"focalPoint":33},1004,"bing-ads.svg","Microsoft ads icon","bing_ads_6a737dc9c3",0.51,"https://s3.us-east-2.amazonaws.com/whatagraph.com/bing_ads_6a737dc9c3.svg","2023-01-11T12:48:32.117Z","2023-12-19T16:52:56.696Z","s79zv2cwu0n10u9s7senb1dz",[888,896,903,911],{"id":889,"name":890,"createdAt":891,"updatedAt":892,"publishedAt":893,"metric":894,"documentId":895,"icon":33},789,"Microsoft Ads Account Performance","2024-04-01T15:02:24.253Z","2024-04-01T15:02:25.136Z","2024-04-01T15:02:25.124Z","Absolute top impression rate\nAll conversation rate\nAll conversions\nAll qualified conversions\nAll cost per conversion\nAll revenue\nAll revenue per conversion\nAssists\nAverage CPC\nAverage CPM\nAverage position\nClicks\nConversion rate\nConversions\nQualified conversions\nCost per assist\nCost per conversion\nClick through rate\nImpressions\nReturn on ad spend\nRevenue\nRevenue per assist\nRevenue per conversion\nSpend\nTop impression rate\nView through conversions\nAbsolute top impression share lost to budget\nAbsolute top impressions share lost to rank\nAbsolute top impressions share\nAll return on ad spend\nAudience impression lost to budget\nAudience impression lost to rank\nAudience impression share\nClick share percent\nImpressions lost to rank\nImpression share percent\nImpressions lost to budget\nPhone calls\nPhone impressions\nPhone-through rate\nTop impression share lost to budget\nTop impression share lost to rank\nTop impression share\nExact match impression share\nLow quality clicks\nLow quality clicks percent\nLow quality conversions\nLow quality conversion rate\nLow quality qualified conversions\nLow quality general clicks\nLow quality impressions\nLow quality impressions rate\nLow quality sophisticated clicks\nView through conversions qualified","qvrm77fyae04tzxrjh3fo9fq",{"id":593,"name":897,"createdAt":898,"updatedAt":899,"publishedAt":900,"metric":901,"documentId":902,"icon":33},"Microsoft Ads Campaign Performance","2024-04-01T15:03:16.965Z","2024-04-01T15:05:01.543Z","2024-04-01T15:05:01.535Z","Absolute top impression rate\nAll conversation rate\nAll conversions\nAll qualified conversions\nAll cost per conversion\nAll revenue\nAll revenue per conversion\nAssists\nAverage CPC\nAverage CPM\nAverage position\nClicks\nConversion rate\nConversions\nQualified conversions\nCost per assist\nCost per conversion\nClick through rate\nImpressions\nReturn on ad spend\nRevenue\nRevenue per assist\nRevenue per conversion\nSpend\nTop impression rate\nView through conversions\nAbsolute top impression share lost to budget\nAbsolute top impressions share lost to rank\nAbsolute top impressions share\nAll return on ad spend\nAudience impression lost to budget\nAudience impression lost to rank\nAudience impression share\nClick share percent\nImpressions lost to rank\nImpression share percent\nImpressions lost to budget\nPhone calls\nPhone impressions\nPhone-through rate\nTop impression share lost to budget\nTop impression share lost to rank\nTop impression share\nExact match impression share\nAd relevance\nLow quality clicks\nLow quality clicks percent\nLow quality conversions\nLow quality conversion rate\nLow quality qualified conversions\nLow quality general clicks\nLow quality impressions\nLow quality impressions rate\nLow quality sophisticated clicks\nExpected CTR\nHistorical expected CTR\nHistorical Ad relevance\nHistorical expected CTR\nHistorical quality score\nLanding page experience\nQuality score\nRelative click-through rate\nView through conversions qualified\nAd Group Performance\nAbsolute top impression rate\nAll conversation rate\nAll conversions\nAll qualified conversions\nAll cost per conversion\nAll revenue\nAll revenue per conversion\nAssists\nAverage CPC\nAverage CPM\nAverage position\nClicks\nConversion rate\nConversions\nQualified conversions\nCost per assist\nCost per conversion\nClick through rate\nImpressions\nReturn on ad spend\nRevenue\nRevenue per assist\nRevenue per conversion\nSpend\nTop impression rate\nView through conversions\nAbsolute top impression share lost to budget\nAbsolute top impressions share lost to rank\nAbsolute top impressions share\nAll return on ad spend\nAudience impression lost to budget\nAudience impression lost to rank\nAudience impression share\nClick share percent\nImpressions lost to rank\nImpression share percent\nImpressions lost to budget\nPhone calls\nPhone impressions\nPhone-through rate\nTop impression share lost to budget\nTop impression share lost to rank\nTop impression share\nExact match impression share\nAd relevance\nExpected CTR\nHistorical expected CTR\nHistorical Ad relevance\nHistorical expected CTR\nHistorical quality score\nLanding page experience\nQuality score\nRelative click-through rate\nView through conversions qualified","vsdmnuys0i542c96h3z9n3f4",{"id":904,"name":905,"createdAt":906,"updatedAt":907,"publishedAt":908,"metric":909,"documentId":910,"icon":33},791,"Microsoft Ads Ad Performance","2024-04-01T15:05:36.732Z","2024-04-01T15:05:39.661Z","2024-04-01T15:05:39.647Z","Absolute top impression rate\nAll conversation rate\nAll conversions\nAll qualified conversions\nAll cost per conversion\nAll revenue\nAll revenue per conversion\nAssists\nAverage CPC\nAverage CPM\nAverage position\nClicks\nConversion rate\nConversions\nQualified conversions\nCost per assist\nCost per conversion\nClick through rate\nImpressions\nReturn on ad spend\nRevenue\nRevenue per assist\nRevenue per conversion\nSpend\nTop impression rate\nView through conversions\nAll return on ad spend\nView through conversions qualified","padj8ueomq8hpp2iacdmo7n7",{"id":912,"name":913,"createdAt":914,"updatedAt":915,"publishedAt":916,"metric":917,"documentId":918,"icon":33},792,"Microsoft Ads Keyword Performance","2024-04-01T15:06:19.714Z","2024-04-01T15:06:20.725Z","2024-04-01T15:06:20.715Z","Absolute top impression rate\nAll conversation rate\nAll conversions\nAll qualified conversions\nAll cost per conversion\nAll revenue\nAll revenue per conversion\nAssists\nAverage CPC\nAverage CPM\nAverage position\nClicks\nConversion rate\nConversions\nQualified conversions\nCost per assist\nCost per conversion\nClick through rate\nImpressions\nReturn on ad spend\nRevenue\nRevenue per assist\nRevenue per conversion\nSpend\nTop impression rate\nView through conversions\nAll return on ad spend\nAd relevance\nExpected CTR\nHistorical expected CTR\nHistorical Ad relevance\nHistorical expected CTR\nHistorical quality score\nLanding page experience\nQuality score\nView through conversions qualified","bkf8ec41h0476qnkcipzdcie",{"id":103,"title":920,"createdAt":921,"updatedAt":922,"publishedAt":923,"new":17,"beta":17,"coming_soon":17,"documentId":924,"link":925,"icon":929,"integration_metrics":939},"AdRoll","2023-01-12T13:01:27.495Z","2026-06-08T09:54:03.237Z","2023-01-12T13:01:28.852Z","cdw4cnio3ujb879iifnnuvdz",{"id":926,"label":927,"url":928,"subtext":33,"style":33,"element_id":33,"color":33,"icon":33,"width":33},254,"adroll","/integrations/adroll",{"id":930,"name":931,"alternativeText":932,"caption":33,"width":754,"height":754,"formats":33,"hash":933,"ext":366,"mime":367,"size":934,"url":935,"previewUrl":33,"provider":370,"provider_metadata":33,"createdAt":936,"updatedAt":937,"documentId":938,"publishedAt":373,"focalPoint":33},1052,"roll.svg","Adroll icon","roll_4abda15721",0.85,"https://s3.us-east-2.amazonaws.com/whatagraph.com/roll_4abda15721.svg","2023-01-11T12:48:33.315Z","2023-12-19T19:44:11.443Z","j4cxmtpr75h3lgglmboc8gyk",[940,948,955,962,969],{"id":941,"name":942,"createdAt":943,"updatedAt":944,"publishedAt":945,"metric":946,"documentId":947,"icon":33},833,"AdRoll Account","2024-04-16T14:46:42.157Z","2024-04-16T14:46:43.330Z","2024-04-16T14:46:43.318Z","Click revenue\nClick throughs\nClicks\nCost\nImpressions\nView revenue\nView throughs\nCTR %","usmfbihg44y6gkniwvbpfo8f",{"id":949,"name":950,"createdAt":951,"updatedAt":952,"publishedAt":953,"metric":946,"documentId":954,"icon":33},834,"AdRoll Ad","2024-04-16T14:47:04.860Z","2024-04-16T14:47:06.231Z","2024-04-16T14:47:06.221Z","s18axy1klpi8e7iyl3ayxx8t",{"id":956,"name":957,"createdAt":958,"updatedAt":959,"publishedAt":960,"metric":946,"documentId":961,"icon":33},835,"AdRoll Ad Group","2024-04-16T14:47:24.489Z","2024-04-16T14:47:25.760Z","2024-04-16T14:47:25.745Z","cqgk2rs0g2sdg74xty26dtjy",{"id":963,"name":964,"createdAt":965,"updatedAt":966,"publishedAt":967,"metric":946,"documentId":968,"icon":33},836,"AdRoll Campaign","2024-04-16T14:47:47.826Z","2024-04-16T14:47:49.227Z","2024-04-16T14:47:49.217Z","gwcdbdhe8ad2m8gnyptq1kpg",{"id":970,"name":971,"createdAt":972,"updatedAt":973,"publishedAt":974,"metric":975,"documentId":976,"icon":33},837,"AdRoll Conversion","2024-04-16T14:48:15.180Z","2024-04-16T14:48:16.533Z","2024-04-16T14:48:16.511Z","Clicks\nCost\nImpressions\nConversions\nClick Throughs\nClick-through conversion (CTC)\nView Throughs\nRevenue\nClick Revenue\nView Revenue\nCTR (%)\nCPC ($)\nCPM ($)\nCPA ($)\nClick CPA ($)\nView CPA ($)\nAverage Order Value ($)\nCTC Rate (%)\nVTC Rate (%)\nROAS (x)\nClick ROAS (x)\nView ROAS (x)\nCTR %","d0000txyu75aezi83zex5l5s",{"id":978,"title":979,"createdAt":980,"updatedAt":981,"publishedAt":982,"new":17,"beta":17,"coming_soon":17,"documentId":983,"link":984,"icon":987,"integration_metrics":996},77,"Taboola","2024-05-31T07:17:51.943Z","2026-06-08T10:03:02.796Z","2024-05-31T07:18:01.048Z","jsgbozqop960bcy1e7zv402g",{"id":985,"label":979,"url":986,"subtext":33,"style":33,"element_id":33,"color":33,"icon":33,"width":33},1444,"/integrations/taboola",{"id":988,"name":989,"alternativeText":990,"caption":33,"width":754,"height":754,"formats":33,"hash":991,"ext":384,"mime":385,"size":992,"url":993,"previewUrl":33,"provider":370,"provider_metadata":33,"createdAt":994,"updatedAt":994,"documentId":995,"publishedAt":373,"focalPoint":33},12485,"Full colour.png","Taboola full color","Full_colour_e87062f8c5",2.44,"https://s3.us-east-2.amazonaws.com/whatagraph.com/Full_colour_e87062f8c5.png","2024-05-31T07:16:50.481Z","vypakch8zw4rep7cwatg7gxq",[997,1005],{"id":998,"name":999,"createdAt":1000,"updatedAt":1001,"publishedAt":1002,"metric":1003,"documentId":1004,"icon":33},894,"Taboola Campaign Summary","2024-05-30T16:44:35.252Z","2024-05-30T16:44:36.339Z","2024-05-30T16:44:36.326Z","Clicks\nImpressions\nVisible impressions\nSpent\nConversions value\nROAS\nConversions\nCPA\nCPC\nCPM\nVCPM\nCTR\nVCTR","ihcspc6a8c0o7s0hu05sq5yj",{"id":1006,"name":1007,"createdAt":1008,"updatedAt":1009,"publishedAt":1010,"metric":1003,"documentId":1011,"icon":33},895,"Taboola Top Campaign Content","2024-05-30T16:44:56.352Z","2024-05-30T16:44:57.356Z","2024-05-30T16:44:57.320Z","vy2bmeztmxn6okonzwg5xlrq",{"id":191,"title":1013,"createdAt":1014,"updatedAt":1015,"publishedAt":1016,"new":17,"beta":17,"coming_soon":17,"documentId":1017,"link":1018,"icon":1022,"integration_metrics":1032},"TikTok Ads","2023-01-12T11:36:03.609Z","2026-06-08T09:43:49.441Z","2023-01-12T11:36:05.069Z","cxiet08eqw1btkysq4dl9lur",{"id":1019,"label":1020,"url":1021,"subtext":33,"style":33,"element_id":33,"color":33,"icon":33,"width":33},235,"tiktok-ads","/integrations/tiktok-ads",{"id":1023,"name":1024,"alternativeText":1025,"caption":33,"width":754,"height":754,"formats":33,"hash":1026,"ext":366,"mime":367,"size":1027,"url":1028,"previewUrl":33,"provider":370,"provider_metadata":33,"createdAt":1029,"updatedAt":1030,"documentId":1031,"publishedAt":373,"focalPoint":33},983,"tiktok.svg","TikTok icon","tiktok_0beb1de8b9",2.58,"https://s3.us-east-2.amazonaws.com/whatagraph.com/tiktok_0beb1de8b9.svg","2023-01-11T12:48:31.242Z","2023-12-19T17:19:21.843Z","jmz5u3j89f784xo9chjugroh",[1033,1041,1049,1057,1065,1073,1081,1089,1097,1105,1113,1121,1129],{"id":1034,"name":1035,"createdAt":1036,"updatedAt":1037,"publishedAt":1038,"metric":1039,"documentId":1040,"icon":33},665,"TikTok Ads Universal","2024-02-22T10:47:23.359Z","2024-02-22T10:47:25.533Z","2024-02-22T10:47:25.478Z","Impressions\nClicks\nSpend","fb54z51i29602iojmt56w2a7",{"id":1042,"name":1043,"createdAt":1044,"updatedAt":1045,"publishedAt":1046,"metric":1047,"documentId":1048,"icon":33},666,"TikTok Ads Basic Data","2024-02-22T10:50:04.651Z","2024-02-22T10:50:07.250Z","2024-02-22T10:50:07.230Z","Total Cost\nCPC\nCPM\nImpressions\nCTR (%)\nReach\nCost per 1,000 people reached\nConversion\nCPA\nCVR (%)\nReal-time Conversions\nReal-time CPA\nReal-time CVR (%)\nResult\nCost Per Result\nResult Rate (%)\nReal-time Result\nReal-time Cost Per Result\nReal-time Result Rate (%)\nSecondary Goal Result\nCost per Secondary Goal Result\nSecondary Goal Result Rate (%)\nFrequency\nCampaign Budget\nAd Group Budget\nGross Impressions (Includes Invalid Impressions)","xko7ljjt6ljmw1v5wbj57ki2",{"id":1050,"name":1051,"createdAt":1052,"updatedAt":1053,"publishedAt":1054,"metric":1055,"documentId":1056,"icon":33},668,"TikTok Ads Engagement ","2024-02-22T10:54:51.324Z","2024-02-22T10:54:52.885Z","2024-02-22T10:54:52.877Z","Profile Visit\nProfile Visit Rate\nPaid Likes\nPaid Comments\nPaid Follows\nClicks on music\nTotal Engagement\nEngagement Rate\nDuet Clicks\nStitch Clicks\nSound Usage Clicks\nAnchor Clicks\nAnchor Click Rate\nClicks on hashtag challenge\nInstant Experience Average View Time\nInstant Experience Average View Percentage\nInstant Experience Video Component Views\nInstant Experience Video Component Views at 25%\nInstant Experience Video Component Views at 50%\nInstant Experience Video Component Views at 75%\nInstant Experience Video Component Views at 100%\nAverage View Time per Instant Experience Video Component","nwumx3iv45kx3bdajfeobhe9",{"id":1058,"name":1059,"createdAt":1060,"updatedAt":1061,"publishedAt":1062,"metric":1063,"documentId":1064,"icon":33},667,"TikTok Ads Video Play","2024-02-22T10:51:14.485Z","2024-02-22T10:51:19.206Z","2024-02-22T10:51:19.198Z","Video Views\n2-Second Video Views\n6-Second Video Views\nVideo Average Watch Time Per Video View\nVideo Views at 25%\nVideo Views at 50%\nVideo Views at 75%\nVideo Views at 100%","zdphv1tut9by3b6xpj5bch33",{"id":1066,"name":1067,"createdAt":1068,"updatedAt":1069,"publishedAt":1070,"metric":1071,"documentId":1072,"icon":33},671,"TikTok Ads Attribution","2024-02-22T11:21:33.768Z","2024-02-22T11:21:40.172Z","2024-02-22T11:21:40.132Z","VTA Conversions\nCost per VTA Conversion\nVTA Registration\nCost per VTA Registration\nCost per VTA Purchase\nCTA Conversions\nCost per CTA Conversion\nCTA Registration\nCost per CTA Registration\nCTA Purchase\nCost per CTA Purchase\nCost per VTA App Install\nCost per CTA App Install","fa5n3nke2jrlnhmdq6lhzouk",{"id":1074,"name":1075,"createdAt":1076,"updatedAt":1077,"publishedAt":1078,"metric":1079,"documentId":1080,"icon":33},669,"TikTok Ads In-App Event (Unique)","2024-02-22T11:03:24.796Z","2024-02-22T11:09:32.280Z","2024-02-22T11:05:06.634Z","Real-time App Install\nCost per Real-time App Install\nApp Install\nCost per App Install\nCost per Unique Registration\nRegistration Rate (%)\nUnique Purchase\nCost per Unique Purchase\nPurchase Rate (%)\nUnique Add to Cart\nAdd to Cart Rate (%)\nUnique Checkout\nCost per Unique Checkout\nCheckout Rate (%)\nUnique View Content\nCost per Unique View Content\nView Content Rate (%)\nUnique Day 2 Retention\nCost per Unique Day 2 Retention\nDay 2 Retention Rate (%)\nUnique Add Payment Info\nCost per Unique Add Payment Info\nAdd Payment Info Rate (%)\nUnique Add to Wishlist\nCost per Unique Add to Wishlist\nAdd to Wishlist Rate (%)\nUnique Launch App\nCost per Unique Launch App\nLaunch App Rate (%)\nUnique Complete Tutorial\nCost per Unique Complete Tutorial\nComplete Tutorial Rate (%)\nUnique Create Group\nCost per Unique Create Group\nCreate Group Rate (%)\nUnique Join Group\nCost per Unique Join Group\nJoin Group Rate (%)\nUnique Create Role\nCost per Unique Create Role\nCreate Role Rate (%)\nUnique Spend Credit\nCost per Unique Spend Credit\nSpend Credit Rate (%)\nUnique Achieve Level\nCost per Unique Achieve Level\nAchieve Level Rate (%)\nUnique Unlock Achievement\nCost per Unique Unlock Achievement\nUnlock Achievement Rate (%)\nUnique Generate Lead\nCost per Unique Generate Lead\nGenerate Lead Rate (%)\nUnique In App Ad Click\nCost per Unique In App Ad Click\nIn App Ad Click Rate (%)\nUnique In App Ad Impr\nCost per Unique In App Ad Impr\nIn App Ad Impr Rate (%)\nUnique Loan Apply\nCost per Unique Loan Apply\nLoan Apply Rate (%)\nUnique Loan Approval\nCost per Unique Loan Approval\nLoan Approval Rate (%)\nUnique Loan Disbursement\nCost per Unique Loan Disbursement\nLoan Disbursement Rate (%)\nUnique Login\nCost per Unique Login\nLogin Rate (%)\nUnique Rate\nCost per Unique Rate\nRate Rate (%)\nUnique Search\nCost per Unique Search\nSearch Rate (%)\nUnique Start Trial\nCost per Unique Start Trial\nStart Trial Rate (%)\nUnique Subscribe\nCost per Unique Subscribe\nSubscribe Rate (%)","w0g9l86b5ed7uk3pl1vlets7",{"id":1082,"name":1083,"createdAt":1084,"updatedAt":1085,"publishedAt":1086,"metric":1087,"documentId":1088,"icon":33},670,"TikTok Ads In-App Event (Total)","2024-02-22T11:19:29.413Z","2024-02-22T11:19:44.229Z","2024-02-22T11:19:44.221Z","Registration (Total No.)\nCost per Registration\nPurchase (Total No.)\nCost per Purchase\nTotal Purchase Value\nPurchase ROAS\nAdd to Cart (Total No.)\nCost per Add to Cart\nValue per Add to Cart\nTotal Add to Cart Value\nCheckout (Total No.)\nCost per Checkout\nValue per Checkout\nTotal Checkout Value\nView Content (Total No.)\nCost per View Content\nValue per View Content\nTotal View Content Value\nDay 2 Retention (Total No.)\nCost per Day 2 Retention\nAdd Payment Info (Total No.)\nCost per Add Payment Info\nAdd to Wishlist (Total No.)\nCost per Add to Wishlist\nValue per Add to Wishlist\nTotal Add to Wishlist Value\nLaunch App (Total No.)\nCost per Launch App\nComplete Tutorial (Total No.)\nCost per Complete Tutorial\nValue per Complete Tutorial\nTotal Complete Tutorial Value\nCreate Group (Total No.)\nCost per Create Group\nValue per Create Group\nTotal Create Group Value\nJoin Group (Total No.)\nCost per Join Group\nValue per Join Group\nTotal Join Group Value\nCreate Role (Total No.)\nCost per Create Role\nValue per Create Role\nTotal Create Role Value\nSpend Credit (Total No.)\nCost per Spend Credit\nValue per Spend Credit\nTotal Spend Credit Value\nAchieve Level (Total No.)\nCost per Achieve Level\nValue per Achieve Level\nTotal Achieve Level Value\nUnlock Achievement (Total No.)\nCost per Unlock Achievement\nValue per Unlock Achievement\nTotal Unlock Achievement Value\nGenerate Lead (Total No.)\nCost per Generate Lead\nValue per Generate Lead\nTotal Generate Lead Value\nIn App Ad Click (Total No.)\nCost per In App Ad Click\nValue per In App Ad Click\nTotal In App Ad Click Value\nIn App Ad Impr (Total No.)\nCost per In App Ad Impr\nValue per In App Ad Impr\nTotal In App Ad Impr Value\nLoan Apply (Total No.)\nCost per Loan Apply\nLoan Approval (Total No.)\nCost per Loan Approval\nLoan Disbursement (Total No.)\nCost per Loan Disbursement\nLogin (Total No.)\nCost per Login\nRate (Total No.)\nValue per Rate\nTotal Rate Value\nSearch (Total No.)\nCost per Search\nStart Trial (Total No.)\nCost per Start Trial\nSubscribe (Total No.)\nCost per Subscribe\nValue per Subscribe\nTotal Subscribe Value","fuj1be7stw08o3pyx8kg03pd",{"id":1090,"name":1091,"createdAt":1092,"updatedAt":1093,"publishedAt":1094,"metric":1095,"documentId":1096,"icon":33},674,"TikTok Ads In-App Event (Once)","2024-02-22T11:57:42.796Z","2024-02-22T11:57:45.412Z","2024-02-22T11:57:45.400Z","App Install (SKAN)\nCost per App Install (SKAN)\nUnique Registration (SKAN)\nCost per Unique Registration (SKAN)\nUnique Purchase (SKAN)\nCost per Unique Purchase (SKAN)\nPurchase Rate (%) (SKAN)\nUnique Add to Cart (SKAN)\nCost per Unique Add to Cart (SKAN)\nAdd to Cart Rate (%) (SKAN)\nUnique Checkout (SKAN)\nCost per Unique Checkout (SKAN)\nCheckout Rate (%) (SKAN)\nUnique View Content (SKAN)\nCost per Unique View Content (SKAN)\nView Content Rate (%) (SKAN)\nUnique Add Payment Info (SKAN)\nCost per Unique Add Payment Info (SKAN)\nAdd Payment Info Rate (%) (SKAN)\nUnique Add to Wishlist (SKAN)\nCost per Unique Add to Wishlist (SKAN)\nAdd to Wishlist Rate (%) (SKAN)\nUnique Launch App (SKAN)\nCost per Unique Launch App (SKAN)\nLaunch App Rate (%) (SKAN)\nUnique Complete Tutorial (SKAN)\nCost per Unique Complete Tutorial (SKAN)\nComplete Tutorial Rate (%) (SKAN)\nUnique Create Group (SKAN)\nCost per Unique Create Group (SKAN)\nCreate Group Rate (%) (SKAN)\nUnique Join Group (SKAN)\nCost per Unique Join Group (SKAN)\nJoin Group Rate (%) (SKAN)\nUnique Create Role (SKAN)\nCost per Unique Create Role (SKAN)\nCreate Role Rate (%) (SKAN)\nUnique Spend Credit (SKAN)\nCost per Unique Spend Credit (SKAN)\nSpend Credit Rate (%) (SKAN)\nUnique Achieve Level (SKAN)\nCost per Unique Achieve Level (SKAN)\nAchieve Level Rate (%) (SKAN)\nUnique Unlock Achievement (SKAN)\nCost per Unique Unlock Achievement (SKAN)\nUnlock Achievement Rate (%) (SKAN)\nUnique Generate Lead (SKAN)\nCost per Unique Generate Lead (SKAN)\nGenerate Lead Rate (%) (SKAN)\nUnique In App Ad Click (SKAN)\nCost per Unique In App Ad Click (SKAN)\nIn App Ad Click Rate (%) (SKAN)\nUnique In App Ad Impr (SKAN)\nCost per Unique In App Ad Impr (SKAN)\nIn App Ad Impr Rate (%) (SKAN)\nUnique Loan Apply (SKAN)\nCost per Unique Loan Apply (SKAN)\nLoan Apply Rate (%) (SKAN)\nUnique Loan Approval (SKAN)\nCost per Unique Loan Approval (SKAN)\nLoan Approval Rate (%) (SKAN)\nUnique Loan Disbursement (SKAN)\nCost per Unique Loan Disbursement (SKAN)\nLoan Disbursement Rate (%) (SKAN)\nUnique Login (SKAN)\nCost per Unique Login (SKAN)\nLogin Rate (%) (SKAN)\nUnique Rate (SKAN)\nCost per Unique Rate (SKAN)\nRate Rate (%) (SKAN)\nUnique Search (SKAN)\nCost per Unique Search (SKAN)\nSearch Rate (%) (SKAN)\nUnique Start Trial (SKAN)\nCost per Unique Start Trial (SKAN)\nStart Trial Rate (%) (SKAN)\nUnique Subscribe (SKAN)\nCost per Unique Subscribe (SKAN)\nSubscribe Rate (%) (SKAN)\nApp Installs (SKAN Privacy Withheld)\nPurchase ROAS (SKAN)","u4382mzhprgin1cmmwnxmov8",{"id":1098,"name":1099,"createdAt":1100,"updatedAt":1101,"publishedAt":1102,"metric":1103,"documentId":1104,"icon":33},675,"TikTok Ads In-App Event (Every)","2024-02-22T12:05:25.107Z","2024-02-22T12:05:27.940Z","2024-02-22T12:05:27.931Z","Total Registration (SKAN)\nCost per Registration (SKAN)\nTotal Purchase (SKAN)\nCost per Purchase (SKAN)\nTotal Add to Cart (SKAN)\nCost per Add to Cart (SKAN)\nTotal Add to Cart Value (SKAN)\nTotal Checkout (SKAN)\nCost per Checkout (SKAN)\nTotal Checkout Value (SKAN)\nTotal View Content (SKAN)\nCost per View Content (SKAN)\nTotal View Content Value (SKAN)\nTotal Add Payment Info (SKAN)\nCost per Add Payment Info (SKAN)\nTotal Add to Wishlist (SKAN)\nCost per Add to Wishlist (SKAN)\nTotal Add to Wishlist Value (SKAN)\nTotal Launch App (SKAN)\nCost per Launch App (SKAN)\nTotal Complete Tutorial (SKAN)\nCost per Complete Tutorial (SKAN)\nTotal Complete Tutorial Value (SKAN)\nTotal Create Group (SKAN)\nCost per Create Group (SKAN)\nTotal Create Group Value (SKAN)\nTotal Join Group (SKAN)\nCost per Join Group (SKAN)\nTotal Join Group Value (SKAN)\nTotal Create Role (SKAN)\nCost per Create Role (SKAN)\nTotal Create Role Value (SKAN)\nTotal Spend Credit (SKAN)\nCost per Spend Credit (SKAN)\nTotal Spend Credit Value (SKAN)\nTotal Achieve Level (SKAN)\nCost per Achieve Level (SKAN)\nTotal Achieve Level Value (SKAN)\nTotal Unlock Achievement (SKAN)\nCost per Unlock Achievement (SKAN)\nTotal Unlock Achievement Value (SKAN)\nTotal Generate Lead (SKAN)\nCost per Generate Lead (SKAN)\nTotal Generate Lead Value (SKAN)\nTotal In App Ad Click (SKAN)\nCost per In App Ad Click (SKAN)\nTotal In App Ad Click Value (SKAN)\nTotal In App Ad Impr (SKAN)\nCost per In App Ad Impr (SKAN)\nTotal In App Ad Impr Value (SKAN)\nTotal Loan Apply (SKAN)\nCost per Loan Apply (SKAN)\nTotal Loan Approval (SKAN)\nCost per Loan Approval (SKAN)\nTotal Loan Disbursement (SKAN)\nCost per Loan Disbursement (SKAN)\nTotal Login (SKAN)\nCost per Login (SKAN)\nTotal Rate (SKAN)\nCost per Rate (SKAN)\nTotal Rate Value (SKAN)\nTotal Search (SKAN)\nCost per Search (SKAN)\nTotal Start Trial (SKAN)\nCost per Start Trial (SKAN)\nTotal Subscribe (SKAN)\nCost per Subscribe (SKAN)\nTotal Subscribe Value (SKAN)","mqpuaefbycnp7gpivy0nc748",{"id":1106,"name":1107,"createdAt":1108,"updatedAt":1109,"publishedAt":1110,"metric":1111,"documentId":1112,"icon":33},676,"TikTok Ads In-App Event (Custom)","2024-02-22T12:08:22.961Z","2024-02-22T12:08:25.914Z","2024-02-22T12:08:25.907Z","Unique Custom App Event\nCost per Unique Custom App Event\nCustom App Event Rate (%)\nTotal Custom App Event\nValue per Custom App Event\nTotal Custom App Event Value","ttvbh1p2c7x3y7qwjxocyp7y",{"id":1114,"name":1115,"createdAt":1116,"updatedAt":1117,"publishedAt":1118,"metric":1119,"documentId":1120,"icon":33},673,"TikTok Ads Basic Data (SKAN)","2024-02-22T11:44:26.043Z","2024-02-22T12:18:18.254Z","2024-02-22T11:44:28.007Z","Result (SKAN)\nCost Per Result (SKAN)\nResult Rate (%) (SKAN)\nConversion (SKAN)\nCVR (%) (SKAN)\nConversions (SKAN click time)\nCPA (SKAN click time)\nCVR (SKAN click time)","x08ln0j7xthepopaenmvvgke",{"id":1122,"name":1123,"createdAt":1124,"updatedAt":1125,"publishedAt":1126,"metric":1127,"documentId":1128,"icon":33},672,"TikTok Ads Page Event","2024-02-22T11:42:38.917Z","2024-02-22T11:42:42.524Z","2024-02-22T11:42:42.511Z","Complete Payment ROAS\nComplete Payment\nComplete Payment Cost\nComplete Payment Rate (%)\nTotal Complete Payment Value\nPage Browse\nPage Browse Cost\nPage Browse Rate (%)\nValue per Page Browse\nTotal Page Browse Value\nButton Click\nButton Click Cost\nButton Click Rate (%)\nValue per Button Click\nTotal Button Click Value\nOnline Consultation\nOnline Consultation Cost\nOnline Consultation Rate (%)\nValue per Online Consultation\nTotal Online Consultation Value\nUser Registration\nUser Registration Cost\nUser Registration Rate (%)\nValue per User Registration\nTotal User Registration Value\nProduct Details Page Browse\nProduct Details Page Browse Cost\nProduct Details Page Browse Rate (%)\nValue per Product Details Page Browse\nTotal Product Details Page Browse Value\nAdd to Cart\nAdd to Cart Cost\nAdd to Cart Rate (%)\nValue per Add to Cart\nTotal Add to Cart Value\nPlace an Order\nPlace an Order Cost\nPlace an Order Rate (%)\nValue per Place an Order\nTotal Place an Order Value\nDetails Page Browse (Form)\nDetails Page Browse (Form) Cost\nDetails Page Browse (Form) Rate (%)\nValue per Details Page Browse (Form)\nTotal Details Page Browse (Form) Value\nButton Click (Form)\nButton Click (Form) Cost\nButton Click (Form) Rate (%)\nValue per Button Click (Form)\nTotal Button Click (Form) Value\nForm Submission\nForm Submission Cost\nForm Submission Rate (%)\nValue per Form Submission\nTotal Form Submission Value\nDetails Page Browse (Consultation)\nDetails Page Browse (Consultation) Cost\nDetails Page Browse (Consultation) Rate (%)\nValue per Details Page Browse (Consultation)\nTotal Details Page Browse (Consultation) Value\nButton Click (Consultation)\nButton Click (Consultation) Cost\nButton Click (Consultation) Rate (%)\nValue per Button Click (Consultation)\nTotal Button Click (Consultation) Value\nConsultation\nConsultation Cost\nConsultation Rate (%)\nValue per Consultation\nTotal Consultation Value\nDetails Page Browse (App Download)\nDetails Page Browse (App Download) Cost\nDetails Page Browse (App Download) Rate (%)\nValue per Details Page Browse (App Download)\nTotal Details Page Browse (App Download) Value\nButton Click (App Download)\nButton Click (App Download) Cost\nButton Click (App Download) Rate (%)\nValue per Button Click (App Download)\nTotal Button Click (App Download) Value\nDownload Button Click\nDownload Button Click Cost\nDownload Button Click Rate (%)\nValue per Download Button Click\nTotal Download Button Click Value\nInitiate Checkout\nInitiate Checkout Cost\nInitiate Checkout Rate (%)\nValue per Initiate Checkout\nTotal Initiate Checkout Value\nAdd Billing\nAdd Billing Cost\nAdd Billing Rate (%)\nValue per Add Billing\nTotal Add Billing Value\nSearch\nSearch Cost\nSearch Rate (%)\nValue per Search\nTotal Search Value\nTotal Page View\nCost per Page View\nPage View Rate (%)\nValue per Page View\nTotal Page View Value\nTotal Landing Page View\nCost per Landing Page View\nLanding Page View Rate\nTotal Custom Page Event\nCost per Custom Page Event\nCustom Page Event Rate (%)\nValue per Custom Page Event\nTotal Custom Page Event Value","ks1n4reirptnn4biqm07a1sw",{"id":1130,"name":1131,"createdAt":1132,"updatedAt":1133,"publishedAt":1134,"metric":1135,"documentId":1136,"icon":33},677,"TikTok Ads Onsite Event","2024-02-22T12:13:55.816Z","2024-02-22T12:14:02.311Z","2024-02-22T12:14:02.301Z","Cost per Call-To-Action Button Clicks (Onsite)\nCost per Page Views (Onsite)\nCost per Product Clicks (Onsite)\nCost per Add Billing (Onsite)\nCost per Add To Wishlist (Onsite)\nCost per App Store Click (Onsite)\nCost per Form Submission (Onsite)\nCost per Initiate Checkout (Onsite)\nCost per Add to Cart (Onsite)\nCost per Product Details Page View (Onsite)\nCost per Complete Payment (Onsite)\nCall-to-Action Button Clicks (Instant Experience)\nCall-to-Action Button Clicks Rate (Onsite) (%)\nPage Views (Onsite)\nPage Views Rate (Onsite) (%)\nProduct Clicks (Instant Experience)\nProduct Clicks Rate (Onsite) (%)\nTotal Add Billing (Onsite)\nAdd Billing Rate (Onsite) (%)\nTotal Add To Wishlist (Onsite)\nAdd To Wishlist Rate (Onsite) (%)\nTotal App Store Click (Onsite)\nApp Store Click Rate (Onsite) (%)\nTotal Form Submission (Onsite)\nForm Submission Rate (Onsite) (%)\nTotal Initiate Checkout (Onsite)\nInitiate Checkout Rate (Onsite) (%)\nTotal Add to Cart (Onsite)\nAdd to Cart Rate (Onsite) (%)\nTotal Product Details Page View (Onsite)\nProduct Details Page View Rate (Onsite) (%)\nTotal Complete Payment (Onsite)\nComplete Payment Rate (Onsite) (%)\nComplete Payment ROAS (Onsite)\nTotal Add Billing Value (Onsite)\nTotal Add To Wishlist Value (Onsite)\nTotal Form Submission Value (Onsite)\nTotal Initiate Checkout Value (Onsite)\nTotal Add to Cart Value (Onsite)\nTotal Product Details Page View Value (Onsite)\nTotal Complete Payment Value (Onsite)\nValue per Add Billing (Onsite)\nValue per Add To Wishlist (Onsite)\nValue per Form Submission (Onsite)\nValue per Initiate Checkout (Onsite)\nValue per Add to Cart (Onsite)\nValue per Product Details Page View (Onsite)\nValue per Complete Payment (Onsite)","s71jk2s1yf1txmae0ca2xwvr",{"id":1138,"title":144,"createdAt":1139,"updatedAt":1140,"publishedAt":1141,"new":17,"beta":17,"coming_soon":17,"documentId":1142,"link":1143,"icon":1146,"integration_metrics":1156},36,"2023-01-12T11:32:02.996Z","2026-06-08T09:43:22.876Z","2023-01-12T11:32:05.818Z","s9rxzgqg92t2ebcirrhxjla9",{"id":1144,"label":1145,"url":145,"subtext":33,"style":33,"element_id":33,"color":33,"icon":33,"width":33},232,"linkedin-ads",{"id":1147,"name":1148,"alternativeText":1149,"caption":33,"width":123,"height":123,"formats":33,"hash":1150,"ext":366,"mime":367,"size":1151,"url":1152,"previewUrl":33,"provider":370,"provider_metadata":33,"createdAt":1153,"updatedAt":1154,"documentId":1155,"publishedAt":373,"focalPoint":33},1032,"linkedin-ads.svg","LinkedIn Ads icon","linkedin_ads_791a60ad20",7.28,"https://s3.us-east-2.amazonaws.com/whatagraph.com/linkedin_ads_791a60ad20.svg","2023-01-11T12:48:32.987Z","2023-12-19T16:52:38.256Z","eqrr191f401t1q19nxxdqi46",[1157,1164],{"id":1158,"name":1159,"createdAt":33,"updatedAt":1160,"publishedAt":1161,"metric":1162,"documentId":1163,"icon":33},615,"LinkedIn Ads Campaign","2024-05-02T08:27:25.506Z","2023-02-20T12:03:01.000Z","Campaign total budget amount\nCampaign unit cost amount\nCampaign daily budget amount","qahrav12b2ykbrze52uteixg",{"id":1165,"name":1166,"createdAt":33,"updatedAt":1167,"publishedAt":1168,"metric":1169,"documentId":1170,"icon":33},490,"LinkedIn Ads Analytics","2024-03-06T10:40:36.020Z","2023-02-15T07:32:10.000Z","Card clicks\nCard impressions\nComment likes\nDocument completions\nDocument first quartile completions\nDocument midpoint completions\nDocument third quartile completions\nDownload clicks\nJob applications\nJob apply clicks\nPost click job applications\nPost click job apply clicks\nPost click registrations\nPost view job applications\nPost view job apply clicks\nPost view registrations\nReactions\nRegistrations\nTalent leads\nViral card clicks\nViral card impressions\nViral comment likes\nViral document completions\nViral document first quartile completions\nViral document midpoint completions\nViral document third quartile completions\nViral downloads clicks\nViral job applications\nViral job apply clicks\nViral post click job applications\nViral post click job apply clicks\nViral post click registrations\nViral post view job applications\nViral post view job apply clicks\nViral post view registrations\nViral reactions\nViral registrations\nPost click conversions\nAd unit clicks\nCompany page clicks\nOne click leads (viral)\nVideo first quartile completions\nText url clicks\nVideo starts\nExternal website conversions (viral)\nVideo third quartile completions\nLikes\nComments (viral)\nVideo third quartile completions (viral)\nOne click leads\nFull screen plays\nFollows\nOne click lead form opens (viral)\nConversion value\nFollows (viral)\nOther engagements\nVideo completions (viral)\nOpens\nLead generation mail interested clicks\nTotal engagements\nVideo views\nImpressions (viral)\nVideo views (viral)\nHeadline Clicks\nHeadline Impressions\nValid Work Email Leads\nCost in local currency\nLikes (viral)\nOther engagements (viral)\nVideo midpoint completions (viral)\nShares\nFull screen plays (viral)\nVideo midpoint completions\nTotal engagements (viral)\nExternal website post view conversions (viral)\nCompany page clicks (viral)\nAction clicks\nShares (viral)\nVideo completions\nExternal website post view conversions\nComments\nVideo starts (viral)\nCost in USD\nLanding page clicks\nOne click lead form opens\nImpressions\nLanding page clicks (viral)\nExternal website post click conversions (viral)\nExternal website conversions\nVideo first quartile completions (viral)\nLead generation mail contact info shares\nClicks\nClicks (viral)\nCost per click\nCost per 1000 impressions\nCost per engagement\nCost per conversion\nAverage engagement\nSocial actions\nOther clicks\nInMail clicks\nOpen rate\nClick to open rate\nCost per send\nCost per open\nEngagement rate\nAverage CTR\nCost per lead\nLead form completion rate\nInMail sends\nConversion rate\nReturn on ad spend\nApproximate Unique Member Reach","chtidd1njmzg5fdgtrwhn8p6",{"id":1172,"title":1173,"createdAt":1174,"updatedAt":1175,"publishedAt":1176,"new":17,"beta":17,"coming_soon":17,"documentId":1177,"link":1178,"icon":1181,"integration_metrics":1191},71,"Campaign Manager 360","2023-05-17T10:53:36.407Z","2026-06-08T09:58:21.330Z","2023-05-17T10:53:39.993Z","w41qelk102qtatl64jtvxjpr",{"id":1179,"label":1173,"url":1180,"subtext":33,"style":33,"element_id":33,"color":33,"icon":33,"width":33},1372,"/integrations/campaign-manager-360",{"id":1182,"name":989,"alternativeText":1183,"caption":33,"width":1184,"height":1184,"formats":33,"hash":1185,"ext":384,"mime":385,"size":1186,"url":1187,"previewUrl":33,"provider":370,"provider_metadata":33,"createdAt":1188,"updatedAt":1189,"documentId":1190,"publishedAt":373,"focalPoint":33},10730,"Campaign Manager 360 icon",96,"Full_colour_7259b16e6d",1.22,"https://s3.us-east-2.amazonaws.com/whatagraph.com/Full_colour_7259b16e6d.png","2023-05-19T08:42:49.351Z","2023-12-19T19:45:28.096Z","hqisewk5t3qxmkmi1igmzvyb",[1192,1200,1208],{"id":1193,"name":1194,"createdAt":1195,"updatedAt":1196,"publishedAt":1197,"metric":1198,"documentId":1199,"icon":33},838,"Campaign Manager 360 Standard","2024-04-16T15:16:11.711Z","2024-04-16T15:16:14.204Z","2024-04-16T15:16:14.161Z","Booked impressions\nBooked activities\nBooked clicks\nImpressions\nRoadblock impressions\nClicks\nClick rate\nDv360 cost (account currency)\nDv360 cost usd\nBegin to render eligible impressions\nBegin to render impressions\nBooked viewable impressions\nCookie unconsented clicks\nCookie unconsented impressions\nDownloaded impressions\nInactive impressions\nTracked ads\nVendor blocked ads\nInvalid impressions\nInvalid clicks\n% invalid impressions\n% invalid clicks\nGeneral invalid traffic (givt) active view audible impressions\nGeneral invalid traffic (givt) active view eligible impressions\nGeneral invalid traffic (givt) active view measurable impressions\nGeneral invalid traffic (givt) active view viewable impressions\nGeneral invalid traffic (givt) begin to render impressions\nGeneral invalid traffic (givt) clicks\nGeneral invalid traffic (givt) impressions\nGeneral invalid traffic (givt) tracked ads\nInvalid active view audible impressions\nInvalid active view eligible impressions\nInvalid active view measurable impressions\nInvalid active view viewable impressions\nInvalid begin to render impressions\nInvalid tracked ads\nTotal conversions\nTotal revenue\nRevenue per click\nRevenue per thousand impressions\nActivity per click\nActivity per thousand impressions\nClick-through conversions\nClick-through revenue\nView-through conversions\nView-through revenue\nGmail click-through conversions\nGmail click-through revenue\nGmail conversions\nGmail total revenue\nGmail view-through conversions\nGmail view-through revenue\nClick-through conversion events + cross-environment\nClick-through conversions + cross-environment\nClick-through revenue + cross-environment\nTotal conversion events + cross-environment\nTotal conversions + cross-environment\nTotal revenue + cross-environment\nView-through conversion events + cross-environment\nView-through conversions + cross-environment\nView-through revenue + cross-environment\nActive view: eligible impressions\nActive view: measurable impressions\nActive view: % measurable impressions\nActive view: not measurable impressions\nActive view: impression distribution (not measurable)\nActive view: viewable impressions\nActive view: % viewable impressions\nActive view: impression distribution (viewable)\nActive view: not viewable impressions\nActive view: impression distribution (not viewable)\nActive view: average viewable time (seconds)\nActive view: impressions audible and visible at completion\nActive view: impressions visible 10 seconds\nActive view: % of ad played\nActive view: audible (unmuted) for 2 sec impressions\nActive view: audible and background impressions\nActive view: custom metric measurable impressions\nActive view: custom metric viewable impressions\nActive view: custom metric viewable rate\nActive view: audible & fully on-screen for half of duration (15 sec. cap) measurable impressions\nActive view: audible & fully on-screen for half of duration (trueview) measurable impressions\nActive view: audible & fully on-screen for half of duration (trueview) impressions\nActive view: audible & fully on-screen for half of duration (15 sec. cap) impressions\nActive view: % of audible (unmuted) for 2 sec impressions\nActive view: % of audible (unmuted) for 30 sec impressions\nActive view: % of audible and background impressions\nActive view: % audible and visible at completion\nActive view: % audible and visible at first quartile\nActive view: % audible and visible at midpoint\nActive view: % audible and visible at start\nActive view: % audible and visible at third quartile\nActive view: % audible impressions\nActive view: % in background\nActive view: % of complete audible impressions\nActive view: % of ever muted\nActive view: % of first quartile audible impressions\nActive view: % full-screen\nActive view: audible & fully on-screen for half of duration (15 sec. cap) rate\nActive view: audible & fully on-screen for half of duration (trueview) rate\nActive view: % of completed impressions audible and visible\nActive view: % of first quartile impressions audible and visible\nActive view: % of midpoint impressions audible and visible\nActive view: % of third quartile impressions audible and visible\nActive view: % of completed impressions visible\nActive view: % of first quartile impressions visible\nActive view: % of midpoint impressions visible\nActive view: % of third quartile impressions visible\nActive view: % of midpoint audible impressions\nActive view: % play time audible\nActive view: % play time audible and visible\nActive view: % play time visible\nActive view: % of third quartile audible impressions\nActive view: % visible 10 seconds\nActive view: % visible at completion\nActive view: % visible at first quartile\nActive view: % visible at midpoint\nActive view: % visible at start\nActive view: % visible at third quartile\nClassified impressions\nPublisher problems\nReporting problems\nServing problems\nVerifiable impressions\nWarnings\nBlocked impressions\nBlocked percentage\nSensitive category impressions\nCustom floodlight variable 1\nCustom floodlight variable 2\nCustom floodlight variable 3\nCustom floodlight variable 4\nCustom floodlight variable 5\nCustom floodlight variable 6\nCustom floodlight variable 7\nCustom floodlight variable 8\nCustom floodlight variable 9\nCustom floodlight variable 10\nCustom floodlight variable 11\nCustom floodlight variable 12\nCustom floodlight variable 13\nCustom floodlight variable 14\nCustom floodlight variable 15\nCustom floodlight variable 16\nCustom floodlight variable 17\nCustom floodlight variable 18\nCustom floodlight variable 19\nCustom floodlight variable 20\nCustom floodlight variable 21\nCustom floodlight variable 22\nCustom floodlight variable 23\nCustom floodlight variable 24\nCustom floodlight variable 25\nCustom floodlight variable 26\nCustom floodlight variable 27\nCustom floodlight variable 28\nCustom floodlight variable 29\nCustom floodlight variable 30\nCustom floodlight variable 31\nCustom floodlight variable 32\nCustom floodlight variable 33\nCustom floodlight variable 34\nCustom floodlight variable 35\nCustom floodlight variable 36\nCustom floodlight variable 37\nCustom floodlight variable 38\nCustom floodlight variable 39\nCustom floodlight variable 40\nCustom floodlight variable 41\nCustom floodlight variable 42\nCustom floodlight variable 43\nCustom floodlight variable 44\nCustom floodlight variable 45\nCustom floodlight variable 46\nCustom floodlight variable 47\nCustom floodlight variable 48\nCustom floodlight variable 49\nCustom floodlight variable 50\nCustom floodlight variable 51\nCustom floodlight variable 52\nCustom floodlight variable 53\nCustom floodlight variable 54\nCustom floodlight variable 55\nCustom floodlight variable 56\nCustom floodlight variable 57\nCustom floodlight variable 58\nCustom floodlight variable 59\nCustom floodlight variable 60\nCustom floodlight variable 61\nCustom floodlight variable 62\nCustom floodlight variable 63\nCustom floodlight variable 64\nCustom floodlight variable 65\nCustom floodlight variable 66\nCustom floodlight variable 67\nCustom floodlight variable 68\nCustom floodlight variable 69\nCustom floodlight variable 70\nCustom floodlight variable 71\nCustom floodlight variable 72\nCustom floodlight variable 73\nCustom floodlight variable 74\nCustom floodlight variable 75\nCustom floodlight variable 76\nCustom floodlight variable 77\nCustom floodlight variable 78\nCustom floodlight variable 79\nCustom floodlight variable 80\nCustom floodlight variable 81\nCustom floodlight variable 82\nCustom floodlight variable 83\nCustom floodlight variable 84\nCustom floodlight variable 85\nCustom floodlight variable 86\nCustom floodlight variable 87\nCustom floodlight variable 88\nCustom floodlight variable 89\nCustom floodlight variable 90\nCustom floodlight variable 91\nCustom floodlight variable 92\nCustom floodlight variable 93\nCustom floodlight variable 94\nCustom floodlight variable 95\nCustom floodlight variable 96\nCustom floodlight variable 97\nCustom floodlight variable 98\nCustom floodlight variable 99\nCustom floodlight variable 100\nAudio completions\nAudio first quartile completions\nAudio midpoints\nAudio third quartile completions\nAudio mutes\nAudio pauses\nAudio plays\nAudio replays\nAudio unmutes\nAudio companion clicks\nAudio companion views\nHtml5 impressions\nProvisional impressions\nPaid social clicks\nPaid social cost\nPaid social impressions\nSocial engagement rate\nFollows\nTwitter leads generated\nLikes\nTwitter offers accepted\nOther social interactions\nReplies\nShares (external)\nShares (internal)\nTotal social engagements\nTwitter app install clicks\nTwitter buy now clicks\nTwitter buy now purchases\nTwitter url clicks\nTwitter: video 100% in view for 3 seconds\nTwitter: video 50% in view for 2 seconds","ce4ingf3asoe9savub1pf6rd",{"id":1201,"name":1202,"createdAt":1203,"updatedAt":1204,"publishedAt":1205,"metric":1206,"documentId":1207,"icon":33},839,"Campaign Manager 360 Floodlight","2024-04-16T15:17:09.756Z","2024-04-16T15:17:10.795Z","2024-04-16T15:17:10.778Z","Total conversions\nTotal revenue\nClick-through conversions\nClick-through revenue\nView-through conversions\nView-through revenue\nTransaction count\nFloodlight impressions\nCustom floodlight variable 1\nCustom floodlight variable 2\nCustom floodlight variable 3\nCustom floodlight variable 4\nCustom floodlight variable 5\nCustom floodlight variable 6\nCustom floodlight variable 7\nCustom floodlight variable 8\nCustom floodlight variable 9\nCustom floodlight variable 10\nCustom floodlight variable 11\nCustom floodlight variable 12\nCustom floodlight variable 13\nCustom floodlight variable 14\nCustom floodlight variable 15\nCustom floodlight variable 16\nCustom floodlight variable 17\nCustom floodlight variable 18\nCustom floodlight variable 19\nCustom floodlight variable 20\nCustom floodlight variable 21\nCustom floodlight variable 22\nCustom floodlight variable 23\nCustom floodlight variable 24\nCustom floodlight variable 25\nCustom floodlight variable 26\nCustom floodlight variable 27\nCustom floodlight variable 28\nCustom floodlight variable 29\nCustom floodlight variable 30\nCustom floodlight variable 31\nCustom floodlight variable 32\nCustom floodlight variable 33\nCustom floodlight variable 34\nCustom floodlight variable 35\nCustom floodlight variable 36\nCustom floodlight variable 37\nCustom floodlight variable 38\nCustom floodlight variable 39\nCustom floodlight variable 40\nCustom floodlight variable 41\nCustom floodlight variable 42\nCustom floodlight variable 43\nCustom floodlight variable 44\nCustom floodlight variable 45\nCustom floodlight variable 46\nCustom floodlight variable 47\nCustom floodlight variable 48\nCustom floodlight variable 49\nCustom floodlight variable 50\nCustom floodlight variable 51\nCustom floodlight variable 52\nCustom floodlight variable 53\nCustom floodlight variable 54\nCustom floodlight variable 55\nCustom floodlight variable 56\nCustom floodlight variable 57\nCustom floodlight variable 58\nCustom floodlight variable 59\nCustom floodlight variable 60\nCustom floodlight variable 61\nCustom floodlight variable 62\nCustom floodlight variable 63\nCustom floodlight variable 64\nCustom floodlight variable 65\nCustom floodlight variable 66\nCustom floodlight variable 67\nCustom floodlight variable 68\nCustom floodlight variable 69\nCustom floodlight variable 70\nCustom floodlight variable 71\nCustom floodlight variable 72\nCustom floodlight variable 73\nCustom floodlight variable 74\nCustom floodlight variable 75\nCustom floodlight variable 76\nCustom floodlight variable 77\nCustom floodlight variable 78\nCustom floodlight variable 79\nCustom floodlight variable 80\nCustom floodlight variable 81\nCustom floodlight variable 82\nCustom floodlight variable 83\nCustom floodlight variable 84\nCustom floodlight variable 85\nCustom floodlight variable 86\nCustom floodlight variable 87\nCustom floodlight variable 88\nCustom floodlight variable 89\nCustom floodlight variable 90\nCustom floodlight variable 91\nCustom floodlight variable 92\nCustom floodlight variable 93\nCustom floodlight variable 94\nCustom floodlight variable 95\nCustom floodlight variable 96\nCustom floodlight variable 97\nCustom floodlight variable 98\nCustom floodlight variable 99\nCustom floodlight variable 100\nView-through transaction count\nClick-through transaction count\nCookie consented floodlight impressions\nCookie unconsented floodlight impressions\nDuplicate consented floodlight impressions","tb1bae8ra67w0wt51xsegakj",{"id":1209,"name":1210,"createdAt":1211,"updatedAt":1212,"publishedAt":1213,"metric":1214,"documentId":1215,"icon":33},840,"Campaign Manager 360 Reach","2024-04-16T15:17:45.076Z","2024-04-16T15:17:46.324Z","2024-04-16T15:17:46.311Z","Click-through conversion events + cross-environment\nClick-through conversions + cross-environment\nClick-through revenue + cross-environment\nTotal conversion events + cross-environment\nTotal conversions + cross-environment\nTotal revenue + cross-environment\nView-through conversion events + cross-environment\nView-through conversions + cross-environment\nView-through revenue + cross-environment\nActive view: eligible impressions\nActive view: measurable impressions\nActive view: % measurable impressions\nActive view: not measurable impressions\nActive view: impression distribution (not measurable)\nActive view: viewable impressions\nActive view: % viewable impressions\nActive view: impression distribution (viewable)\nActive view: not viewable impressions\nActive view: impression distribution (not viewable)\nActive view: average viewable time (seconds)\nActive view: impressions audible and visible at completion\nActive view: impressions visible 10 seconds\nActive view: % of ad played\nActive view: audible (unmuted) for 2 sec impressions\nActive view: audible and background impressions\nActive view: custom metric measurable impressions\nActive view: custom metric viewable impressions\nActive view: custom metric viewable rate\nActive view: audible & fully on-screen for half of duration (15 sec. cap) measurable impressions\nActive view: audible & fully on-screen for half of duration (trueview) measurable impressions\nActive view: audible & fully on-screen for half of duration (trueview) impressions\nActive view: audible & fully on-screen for half of duration (15 sec. cap) impressions\nActive view: % of audible (unmuted) for 2 sec impressions\nActive view: % of audible (unmuted) for 30 sec impressions\nActive view: % of audible and background impressions\nActive view: % audible and visible at completion\nActive view: % audible and visible at first quartile\nActive view: % audible and visible at midpoint\nActive view: % audible and visible at start\nActive view: % audible and visible at third quartile\nActive view: % audible impressions\nActive view: % in background\nActive view: % of complete audible impressions\nActive view: % of ever muted\nActive view: % of first quartile audible impressions\nActive view: % full-screen\nActive view: audible & fully on-screen for half of duration (15 sec. cap) rate\nActive view: audible & fully on-screen for half of duration (trueview) rate\nActive view: % of completed impressions audible and visible\nActive view: % of first quartile impressions audible and visible\nActive view: % of midpoint impressions audible and visible\nActive view: % of third quartile impressions audible and visible\nActive view: % of completed impressions visible\nActive view: % of first quartile impressions visible\nActive view: % of midpoint impressions visible\nActive view: % of third quartile impressions visible\nActive view: % of midpoint audible impressions\nActive view: % play time audible\nActive view: % play time audible and visible\nActive view: % play time visible\nActive view: % of third quartile audible impressions\nActive view: % visible 10 seconds\nActive view: % visible at completion\nActive view: % visible at first quartile\nActive view: % visible at midpoint\nActive view: % visible at start\nActive view: % visible at third quartile\nCompanion clicks\nCompanion views\nVideo progress events\nVideo skips\nTrueview views\nActivity delivery status\nClick delivery status\nCost per activity\nCost per click\nCost per revenue\nEffective cpm\nImpression delivery status\nMedia cost\nPlanned media cost\nPaid search actions\nPaid search average position\nPaid search click rate\nPaid search clicks\nPaid search cost\nPaid search impressions\nPaid search revenue\nPaid search transactions\nPaid search visits\nClassified impressions\nPublisher problems\nReporting problems\nServing problems\nVerifiable impressions\nWarnings\nBlocked impressions\nBlocked percentage\nSensitive category impressions\nUnique reach: average impression frequency\nUnique reach: impression reach\nUnique reach: click reach\nUnique reach: total reach\nImpressions (co-viewed)\nUnique reach: average impression frequency (co-viewed)\nUnique reach: average viewable impression frequency\nUnique reach: impression reach (co-viewed)\nUnique reach: incremental click reach\nUnique reach: incremental impression reach\nUnique reach: incremental total reach\nUnique reach: incremental viewable impression reach\nUnique reach: total reach (co-viewed)\nUnique reach: viewable impression reach\nHtml5 impressions\nActive view: viewable impression cookie reach\nProvisional impressions\nCookie reach: average impression frequency\nCookie reach: click reach\nCookie reach: impression reach\nCookie reach: incremental click reach\nCookie reach: incremental impression reach\nCookie reach: incremental total reach\nCookie reach: total reach\nSocial engagement rate\nFollows\nTwitter leads generated\nLikes\nTwitter offers accepted\nOther social interactions\nReplies\nShares (external)\nShares (internal)\nTotal social engagements\nTwitter app install clicks\nTwitter buy now clicks\nTwitter buy now purchases\nTwitter url clicks\nTwitter: video 100% in view for 3 seconds\nTwitter: video 50% in view for 2 seconds","gk0mo5s48khe6q1tpfcb47q7","sections.sources",{"id":56,"content":1218,"__component":1219},"\u003Ch2 id=\"why-do-you-need-a-ppc-dashboard-template\">Why Do You Need a PPC Dashboard Template?\u003C/h2>\u003Cp>A PPC dashboard template can help you navigate multiple challenges of monitoring and reporting PPC performance across channels and clients. \u003C/p>\u003Cp>Some of these challenges are:\u003C/p>\u003Ch3 id=\"your-data-is-scattered-across-ppc-platforms\">Your data is scattered across PPC platforms\u003C/h3>\u003Cp>You probably run campaigns on several platforms, such as Google Ads, Facebook Ads, LinkedIn, etc., which makes it hard to keep track of all the data. \u003C/p>\u003Cp>Each platform measures success a bit differently, so you can have different metrics coming from each one. \u003C/p>\u003Cp>With data scattered across different dashboards, getting actionable insights from all sides takes a lot of time and effort. \u003C/p>\u003Cp>And at the end of the day, without a single source of truth, you always risk missing key insights. \u003C/p>\u003Ch3 id=\"reports-take-hours-to-create-customize\">Reports take hours to create & customize\u003C/h3>\u003Cp>Both you and your clients need regular PPC reports, but creating them manually is not practical. \u003C/p>\u003Cp>Even worse, they can show inconsistencies in the metrics you present to clients or management. \u003C/p>\u003Cp>A streamlined auto-updating dashboard can save both your team’s resources and display timely and accurate data on all metrics you need across PPC platforms. \u003C/p>\u003Ch3 id=\"every-client-has-different-preferences-\">Every client has different preferences \u003C/h3>\u003Cp>When you need to scale your operations, you may find it challenging to create tailored reports for different clients while maintaining the quality of your reports. \u003C/p>\u003Cp>In-house teams, on the other hand, need to report performance effectively to different departments or executives. \u003C/p>\u003Cp>Each client or stakeholder may have different KPIs they prioritize, such as cost-per-click (CPC), conversion rates, or return on ad spend (ROAS).\u003C/p>\u003Cp>In these cases, a one-size-fits-all solution doesn’t cut it. \u003C/p>\u003Cp>\u003Ci>“It’s pivotal that agencies don’t take a ‘one-size-fits-all’ approach to their service. While they can have some type of ‘template’ for how their processes work or a general list of what they can offer, every client should have a personalised approach. Failing to consider the individual needs and goals of clients can lead to dissatisfaction as well as lacklustre work that can tank your reputation and retention rate.” \u003C/i>\u003C/p>\u003Cp style=\"text-align:right;\">\u003Cstrong>Gareth Bull - Founder of \u003C/strong>\u003Ca href=\"https://bulldogdigitalmedia.co.uk/\" target=\"_blank\" rel=\"noopener noreferrer\">\u003Cstrong>Bulldog Digital Media\u003C/strong>\u003C/a>\u003C/p>\u003Ch3 id=\"hard-to-interpret-all-that-data\">Hard to interpret all that data\u003C/h3>\u003Cp>The sheer volume of data makes it difficult to interpret trends and pinpoint what’s working and what needs improvement. \u003C/p>\u003Cp>You could waste time analyzing unimportant data, which clouds the judgment and delays actionable insights.  \u003C/p>\u003Cp>If you try analyzing one by one source, you’ll struggle to get a cohesive view of overall performance. \u003C/p>\u003Cp>You may also miss critical opportunities to optimize ads, as it’s hard to filter out insights from all the available data. This limits your ability to quickly turn around or adjust strategy to improve ROI. \u003C/p>\u003Cp>Your users interact with ads on different devices or through different channels before converting. And since each platform attributes conversions differently, it can cause discrepancies in reports.  \u003C/p>\u003Cp>As a result, one channel may appear to be underperforming, while the true reason is the attribution gap. In the end, you may cut the budget for a channel that is actually contributing more than it appears. \u003C/p>\u003Ch3 id=\"challenging-to-show-roi\">Challenging to show ROI\u003C/h3>\u003Cp>Your customer can see a Google ad but convert through an organic search or social media. \u003C/p>\u003Cp>PPC platforms often use last-click-attribution, which means they attribute the conversions to the last interaction, even if PPC has played a role in the customer journey. \u003C/p>\u003Cp>As a result, clients may not see the full impact of their ad spend and misinterpret the success of their PPC campaigns. \u003C/p>\u003Cp>Another challenge is that clients may not understand complex data. Not everyone is familiar with impressions, clicks, conversions, CTR, CPC, ROAS, and others. \u003C/p>\u003Cp>If you don’t simplify the ROI reporting and tie it closely to the client’s goals, you can easily overflow them with data. \u003C/p>\u003Cp>As a result, they may miss the true value of the campaign. \u003C/p>\u003Ch2 id=\"how-to-choose-a-ppc-reporting-dashboard\">How to Choose a PPC Reporting Dashboard?\u003C/h2>\u003Cp>With the biggest PPC reporting challenges in mind, it’s easy to outline what to look for in a PPC report dashboard:\u003C/p>\u003Ch3 id=\"user-friendly-ui\">User-friendly UI\u003C/h3>\u003Cp>A dashboard that is too complicated to use or requires technical experience to set up or modify is bad investment. \u003C/p>\u003Cp>Add a steep learning curve into the mix, and you’ll soon be looking for alternatives.  \u003C/p>\u003Cp>You need a PPC dashboard that you and everyone on your team can use and adapt for different clients’ needs without coding or design skills. \u003C/p>\u003Cp>Whatagraph has everything you need to build a dashboard that your team and clients will have no trouble using: \u003C/p>\u003Cul>\u003Cli>\u003Cstrong>Clear navigation\u003C/strong>: You can organize metrics logically and use simple menus or tabs to separate different sections, such as the goals and conversions, traffic, channels, etc. \u003C/li>\u003Cli>\u003Cstrong>Drag-and-drop widgets\u003C/strong>: Our charts, graphs, and other widgets present complex data in a simple way. Your clients can hover over specific fields to uncover more info.\u003C/li>\u003Cli>\u003Cstrong>Mobile-friendly design\u003C/strong>: We make sure your dashboard looks good and works well on mobile phones.  \u003C/li>\u003C/ul>\u003Cp>\u003Cimg src=\"https://media.whatagraph.com/How_to_Choose_a_PPC_Reporting_Dashboard_80a014d10b.png\" srcset=\"https://media.whatagraph.com/How_to_Choose_a_PPC_Reporting_Dashboard_80a014d10b.png?width=350 350w, https://media.whatagraph.com/How_to_Choose_a_PPC_Reporting_Dashboard_80a014d10b.png?width=700 700w, https://media.whatagraph.com/How_to_Choose_a_PPC_Reporting_Dashboard_80a014d10b.png?width=420 440w, https://media.whatagraph.com/How_to_Choose_a_PPC_Reporting_Dashboard_80a014d10b.png?width=840 880w, https://media.whatagraph.com/How_to_Choose_a_PPC_Reporting_Dashboard_80a014d10b.png?width=768 768w, https://media.whatagraph.com/How_to_Choose_a_PPC_Reporting_Dashboard_80a014d10b.png?width=1536 1536w, https://media.whatagraph.com/How_to_Choose_a_PPC_Reporting_Dashboard_80a014d10b.png?width=992 992w, https://media.whatagraph.com/How_to_Choose_a_PPC_Reporting_Dashboard_80a014d10b.png?width=1984 1984w, https://media.whatagraph.com/How_to_Choose_a_PPC_Reporting_Dashboard_80a014d10b.png?width=600 1200w, https://media.whatagraph.com/How_to_Choose_a_PPC_Reporting_Dashboard_80a014d10b.png?width=1200 2400w, https://media.whatagraph.com/How_to_Choose_a_PPC_Reporting_Dashboard_80a014d10b.png?width=720 1440w, https://media.whatagraph.com/How_to_Choose_a_PPC_Reporting_Dashboard_80a014d10b.png?width=1440 2880w\" sizes=\"(max-width: 350px) 350px, (max-width: 440px) 440px, (max-width: 768px) 768px, (max-width: 992px) 992px, (max-width: 1200px) 1200px, (min-resolution: 192dpi) and (max-width: 350px) 700px, (min-resolution: 192dpi) and (max-width: 420px) 840px, (min-resolution: 192dpi) and (max-width: 768px) 1536px, (min-resolution: 192dpi) and (max-width: 992px) 1984px, (min-resolution: 192dpi) and (max-width: 1200px) 2400px, (min-resolution: 192dpi) 2880px, 1440px\" loading=\"lazy\" fetchpriority=\"auto\" decoding=\"async\" alt=\"How_to_Choose_a_PPC_Reporting_Dashboard.png\">\u003C/p>\u003Ch3 id=\"reliable-data-connections\">Reliable data connections\u003C/h3>\u003Cp>You need a PPC dashboard that can centralize data from multiple ad platforms into one interface. This way, you can easily monitor campaign performance without switching between tools. \u003C/p>\u003Cp>However, not all dashboards are made the same. If you have ever used Looker Studio or another dashboard tool with third-party connectors, you know that they can perform differently from one another. \u003C/p>\u003Cp>What does this mean?\u003C/p>\u003Cp>They can sync at a different rate, or you may run into more technical issues that only engineers can debug, such as:\u003C/p>\u003Cul>\u003Cli>API limitations and changes\u003C/li>\u003Cli>Data compatibility issues\u003C/li>\u003Cli>Rate limits\u003C/li>\u003Cli>Authentication problems\u003C/li>\u003Cli>Network and latency issues\u003C/li>\u003C/ul>\u003Cp>\u003Cbr>On the other hand, all Whatagraph integrations are developed and managed in-house by our dedicated Engineering team. There’s nothing to set up on your side.\u003C/p>\u003Cp>This means that they won’t break off in the middle of a client demo call or half an hour before the client’s internal meeting, making the report unusable until you resolve the problem.\u003C/p>\u003Cp>You can also create a blend of different sources with custom metrics and dimensions. Add this blend as a source to your template — alongside any other “regular” data sources.\u003C/p>\u003Ch3 id=\"customization\">Customization\u003C/h3>\u003Cp>Different clients will be interested in different PPC KPIs or have a dashboard layout they prefer.\u003C/p>\u003Cp>When a PPC dashboard template is easy to customize, you can quickly modify the dashboard for each client and track the KPIs that matter the most. \u003C/p>\u003Cp>This way, the right information is always front and center, making your dashboard more relevant and engaging. \u003C/p>\u003Cp>In Whatagraph, this is very easy to do using drag-and-drop metrics widgets. Once you connect your PPC sources, all metrics are available as single-value widgets, graphs, charts, or tables.\u003C/p>\u003Cp>Anyone on your team can easily build reports without tagging an engineer to help organize the data and displays.\u003C/p>\u003Cp>On the visual side, you can:\u003C/p>\u003Cul>\u003Cli>Upload your logo or the client’s logo to the dashboard\u003C/li>\u003Cli>Create color schemes that match your or your client's brand colors\u003C/li>\u003Cli>Add text, headers, and footers\u003C/li>\u003Cli>Create more tabs to organize your dashboard into sections\u003C/li>\u003C/ul>\u003Cp>In other words, you can do everything to create a professional white-label PPC dashboard on your own. \u003C/p>\u003Ch3 id=\"actionable-insights\">Actionable insights\u003C/h3>\u003Cp>Scattered data across PPC platforms and tools makes it difficult to identify patterns, assess performance, and uncover actionable insights. \u003C/p>\u003Cp>In Whatagraph, you can easily build a PPC analytics dashboard that provides deep insights into campaign performance. \u003C/p>\u003Cp>How?\u003C/p>\u003Cp>Let’s start with grouping scattered data under one roof. \u003C/p>\u003Cp>Imagine you have a huge client with 100s of data sources across regions, brands, and venues. \u003C/p>\u003Cp>And they want to see how their PPC campaigns are performing by 5 specific metrics. \u003C/p>\u003Cp>Not a nightmare anymore!\u003C/p>\u003Cp>In Whatagraph you can easily combine similar data from different sources and channels in one unified Source Group. \u003C/p>\u003Cp>From there you can create a dashboard with aggregated metrics instead of creating… many dashboards. \u003C/p>\u003Cp>Just drag and drop the graphs, charts, or tables that you need, and they instantly come to life with the latest metrics. \u003C/p>\u003Cp>You can go even deeper and organize your unified data sources by giving them custom tags. \u003C/p>\u003Cp>This way you can break them down by client, channel, account manager, region, or whatever else you need to help you get insights faster\u003C/p>\u003Cp>The best thing is you can do all this without switching from one platform to another. \u003C/p>\u003Cp>In Whatagraoh you can create a single overview of all your clients, theur spend, and their PPC results. \u003C/p>\u003Cp>Great way to compare performance and spot trends, e.g. Which channels are contributing the most to leads, etc.  \u003C/p>\u003Cp>\u003Cimg src=\"https://media.whatagraph.com/Actionable_insights_e72eaf7091.png\" srcset=\"https://media.whatagraph.com/Actionable_insights_e72eaf7091.png?width=350 350w, https://media.whatagraph.com/Actionable_insights_e72eaf7091.png?width=700 700w, https://media.whatagraph.com/Actionable_insights_e72eaf7091.png?width=420 440w, https://media.whatagraph.com/Actionable_insights_e72eaf7091.png?width=840 880w, https://media.whatagraph.com/Actionable_insights_e72eaf7091.png?width=768 768w, https://media.whatagraph.com/Actionable_insights_e72eaf7091.png?width=1536 1536w, https://media.whatagraph.com/Actionable_insights_e72eaf7091.png?width=992 992w, https://media.whatagraph.com/Actionable_insights_e72eaf7091.png?width=1984 1984w, https://media.whatagraph.com/Actionable_insights_e72eaf7091.png?width=600 1200w, https://media.whatagraph.com/Actionable_insights_e72eaf7091.png?width=1200 2400w, https://media.whatagraph.com/Actionable_insights_e72eaf7091.png?width=720 1440w, https://media.whatagraph.com/Actionable_insights_e72eaf7091.png?width=1440 2880w\" sizes=\"(max-width: 350px) 350px, (max-width: 440px) 440px, (max-width: 768px) 768px, (max-width: 992px) 992px, (max-width: 1200px) 1200px, (min-resolution: 192dpi) and (max-width: 350px) 700px, (min-resolution: 192dpi) and (max-width: 420px) 840px, (min-resolution: 192dpi) and (max-width: 768px) 1536px, (min-resolution: 192dpi) and (max-width: 992px) 1984px, (min-resolution: 192dpi) and (max-width: 1200px) 2400px, (min-resolution: 192dpi) 2880px, 1440px\" loading=\"lazy\" fetchpriority=\"auto\" decoding=\"async\" alt=\"Actionable_insights.png\">\u003C/p>\u003Cp>By moving the widgets around like building blocks; adding, and removing them as needed, you can quickly optimize every dashboard for specific clients and make it easy to understand complex data underneath. \u003C/p>\u003Ch3 id=\"easy-to-show-roi\">Easy to show ROI\u003C/h3>\u003Cp>Your clients and stakeholders want to see clear evidence that their ad spend is driving meaningful results. \u003C/p>\u003Cp>Yet, proving ROI and value from paid ads is not easy. \u003C/p>\u003Cp>A PPC campaign dashboard template simplifies the process for you by presenting key performance (such as CPA, CTR, and ROAS) in a clear and visually appealing way. \u003C/p>\u003Cp>(\u003Ci>Psst\u003C/i>. Whatagraph has a Goals widget that you can customize to show how your efforts bring you closer to your client’s goals)\u003C/p>\u003Cp>Without any coding, you can blend all your PPC sources and get consolidated KPIs that prove the overall ROI or break the channels’ performance to see which one performs the best. \u003C/p>\u003Ch3 id=\"dedicated-customer-support\">Dedicated customer support\u003C/h3>\u003Cp>No matter how easy a PPC dashboard to use, there might be times when you need help from a real person to get you through things. \u003C/p>\u003Cp>At times like this, it’s good to know that you can contact your dashboard provider and get help quickly.  \u003C/p>\u003Cp>At Whatagraph, you can reach out to us via live chat on our website or email. And our amazing Customer Support team will get back to you within 34 seconds to 4 minutes, and resolve issues within 5 to 24 hours. \u003C/p>\u003Cp>Rest assured that once you start using our PPC reporting dashboard, you’ll be assigned a personalized onboarding and a dedicated manager, who will be included in all pricing plans.\u003C/p>\u003Ch2 id=\"how-to-build-a-ppc-dashboard\">How to Build a PPC Dashboard?\u003C/h2>\u003Cp>Here is a breakdown of must-have sections you should include in every PPC dashboard.  \u003C/p>\u003Ch3 id=\"main-kpis-goals\">Main KPIs & goals\u003C/h3>\u003Cp>These KPIs tie directly back to the goals of your PPC campaigns. It’s always best to define them upfront, while you’re onboarding the client. \u003C/p>\u003Cp>This way everyone is on the same page about what matters the most. \u003C/p>\u003Cp>For example, if you want to achieve 1,000 conversions at a CPA of $20, you can display that in your dashboard. \u003C/p>\u003Cp>\u003Cimg src=\"https://media.whatagraph.com/Main_KP_Is_and_goals_2e0cb554bb.png\" srcset=\"https://media.whatagraph.com/Main_KP_Is_and_goals_2e0cb554bb.png?width=350 350w, https://media.whatagraph.com/Main_KP_Is_and_goals_2e0cb554bb.png?width=700 700w, https://media.whatagraph.com/Main_KP_Is_and_goals_2e0cb554bb.png?width=420 440w, https://media.whatagraph.com/Main_KP_Is_and_goals_2e0cb554bb.png?width=840 880w, https://media.whatagraph.com/Main_KP_Is_and_goals_2e0cb554bb.png?width=768 768w, https://media.whatagraph.com/Main_KP_Is_and_goals_2e0cb554bb.png?width=1536 1536w, https://media.whatagraph.com/Main_KP_Is_and_goals_2e0cb554bb.png?width=992 992w, https://media.whatagraph.com/Main_KP_Is_and_goals_2e0cb554bb.png?width=1984 1984w, https://media.whatagraph.com/Main_KP_Is_and_goals_2e0cb554bb.png?width=600 1200w, https://media.whatagraph.com/Main_KP_Is_and_goals_2e0cb554bb.png?width=1200 2400w, https://media.whatagraph.com/Main_KP_Is_and_goals_2e0cb554bb.png?width=720 1440w, https://media.whatagraph.com/Main_KP_Is_and_goals_2e0cb554bb.png?width=1440 2880w\" sizes=\"(max-width: 350px) 350px, (max-width: 440px) 440px, (max-width: 768px) 768px, (max-width: 992px) 992px, (max-width: 1200px) 1200px, (min-resolution: 192dpi) and (max-width: 350px) 700px, (min-resolution: 192dpi) and (max-width: 420px) 840px, (min-resolution: 192dpi) and (max-width: 768px) 1536px, (min-resolution: 192dpi) and (max-width: 992px) 1984px, (min-resolution: 192dpi) and (max-width: 1200px) 2400px, (min-resolution: 192dpi) 2880px, 1440px\" loading=\"lazy\" fetchpriority=\"auto\" decoding=\"async\" alt=\"Main_KPIs_and_goals.png\">\u003C/p>\u003Ch4>\u003Cstrong>Best way to do it:\u003C/strong>\u003C/h4>\u003Cul>\u003Cli>\u003Cstrong>Single-value widgets\u003C/strong>: In Whatagraph, you can add single-value widgets for each KPI to show real-time metrics such as Conversions, Average Cost Per Click (CPC), Clicks, Average Cost Per Acquisition (CPA), Return on Ad Spend (ROAS), etc. \u003C/li>\u003C/ul>\u003Cp>For these widgets, Whatagraph automatically syncs the connected data, so your KPIs are up-to-date without manual intervention.\u003C/p>\u003Cul>\u003Cli>\u003Cstrong>Whatagraph’s Goals widget\u003C/strong>: Great for tracking how your campaign is progressing towards its targets. For example, set up a goal to reach 1,000 conversions and track how far along you are in achieving that.\u003C/li>\u003C/ul>\u003Ch3 id=\"traffic-conversions\">Traffic & conversions\u003C/h3>\u003Cp>By tracking traffic and conversions, you can identify whether your ads are reaching the right audience and converting effectively.\u003C/p>\u003Cp>It also helps you pinpoint performance bottlenecks, such as low conversion rates on high-traffic ads.\u003C/p>\u003Ch4>\u003Cstrong>Best way to do it:\u003C/strong>\u003C/h4>\u003Cul>\u003Cli>\u003Cstrong>Use time-based charts\u003C/strong>: Add line or bar charts to visualize traffic and conversion trends over time (daily, weekly, or monthly). This helps spot spikes or drops in performance, allowing you to quickly assess whether optimizations are needed.\u003C/li>\u003C/ul>\u003Cp>For example, you might see a surge in traffic but low conversions, signaling potential issues with landing pages or ad targeting.\u003C/p>\u003Cul>\u003Cli>\u003Cstrong>Pie or donut charts\u003C/strong>: To monitor each platform’s share in traffic and conversions.\u003C/li>\u003C/ul>\u003Cp>\u003Cimg src=\"https://media.whatagraph.com/Traffic_and_conversions_ce9d0f099c.png\" srcset=\"https://media.whatagraph.com/Traffic_and_conversions_ce9d0f099c.png?width=350 350w, https://media.whatagraph.com/Traffic_and_conversions_ce9d0f099c.png?width=700 700w, https://media.whatagraph.com/Traffic_and_conversions_ce9d0f099c.png?width=420 440w, https://media.whatagraph.com/Traffic_and_conversions_ce9d0f099c.png?width=840 880w, https://media.whatagraph.com/Traffic_and_conversions_ce9d0f099c.png?width=768 768w, https://media.whatagraph.com/Traffic_and_conversions_ce9d0f099c.png?width=1536 1536w, https://media.whatagraph.com/Traffic_and_conversions_ce9d0f099c.png?width=992 992w, https://media.whatagraph.com/Traffic_and_conversions_ce9d0f099c.png?width=1984 1984w, https://media.whatagraph.com/Traffic_and_conversions_ce9d0f099c.png?width=600 1200w, https://media.whatagraph.com/Traffic_and_conversions_ce9d0f099c.png?width=1200 2400w, https://media.whatagraph.com/Traffic_and_conversions_ce9d0f099c.png?width=720 1440w, https://media.whatagraph.com/Traffic_and_conversions_ce9d0f099c.png?width=1440 2880w\" sizes=\"(max-width: 350px) 350px, (max-width: 440px) 440px, (max-width: 768px) 768px, (max-width: 992px) 992px, (max-width: 1200px) 1200px, (min-resolution: 192dpi) and (max-width: 350px) 700px, (min-resolution: 192dpi) and (max-width: 420px) 840px, (min-resolution: 192dpi) and (max-width: 768px) 1536px, (min-resolution: 192dpi) and (max-width: 992px) 1984px, (min-resolution: 192dpi) and (max-width: 1200px) 2400px, (min-resolution: 192dpi) 2880px, 1440px\" loading=\"lazy\" fetchpriority=\"auto\" decoding=\"async\" alt=\"Traffic_and_conversions.png\">\u003C/p>\u003Ch4>\u003Cstrong>Pro tip:\u003C/strong>\u003C/h4>\u003Cp>\u003Cstrong>Segment Conversions\u003C/strong>: If your client has multiple types of conversions (e.g., form fills, purchases, newsletter sign-ups), segment them in the dashboard to get more detailed insights on what’s driving the most value.\u003C/p>\u003Ch3 id=\"channel-split\">Channel split\u003C/h3>\u003Cp>When you understand which channels are driving the most value, you can distribute the budget more effectively and optimize campaigns based on performance.\u003C/p>\u003Cp>A clear channel breakdown lets you compare performance across platforms and ensure you’re spending in the most efficient areas.\u003C/p>\u003Cp>\u003Cimg src=\"https://media.whatagraph.com/Channel_split_7a683a0d4b.png\" srcset=\"https://media.whatagraph.com/Channel_split_7a683a0d4b.png?width=350 350w, https://media.whatagraph.com/Channel_split_7a683a0d4b.png?width=700 700w, https://media.whatagraph.com/Channel_split_7a683a0d4b.png?width=420 440w, https://media.whatagraph.com/Channel_split_7a683a0d4b.png?width=840 880w, https://media.whatagraph.com/Channel_split_7a683a0d4b.png?width=768 768w, https://media.whatagraph.com/Channel_split_7a683a0d4b.png?width=1536 1536w, https://media.whatagraph.com/Channel_split_7a683a0d4b.png?width=992 992w, https://media.whatagraph.com/Channel_split_7a683a0d4b.png?width=1984 1984w, https://media.whatagraph.com/Channel_split_7a683a0d4b.png?width=600 1200w, https://media.whatagraph.com/Channel_split_7a683a0d4b.png?width=1200 2400w, https://media.whatagraph.com/Channel_split_7a683a0d4b.png?width=720 1440w, https://media.whatagraph.com/Channel_split_7a683a0d4b.png?width=1440 2880w\" sizes=\"(max-width: 350px) 350px, (max-width: 440px) 440px, (max-width: 768px) 768px, (max-width: 992px) 992px, (max-width: 1200px) 1200px, (min-resolution: 192dpi) and (max-width: 350px) 700px, (min-resolution: 192dpi) and (max-width: 420px) 840px, (min-resolution: 192dpi) and (max-width: 768px) 1536px, (min-resolution: 192dpi) and (max-width: 992px) 1984px, (min-resolution: 192dpi) and (max-width: 1200px) 2400px, (min-resolution: 192dpi) 2880px, 1440px\" loading=\"lazy\" fetchpriority=\"auto\" decoding=\"async\" alt=\"Channel_split.png\">\u003C/p>\u003Cp> \u003Cstrong>Best Way to Do It:\u003C/strong>\u003C/p>\u003Cul>\u003Cli>\u003Cstrong>Whatagraph’s pre-made Goals widget\u003C/strong>: Just as you did for main goals, you can add a widget with main metrics for each channel — Spend per Channel, Conversions per Channel, etc. \u003C/li>\u003Cli>\u003Cstrong>Channel comparison charts\u003C/strong>: To analyze the channels further, you can use bar or pie charts to display the proportion of traffic, conversions, and ad spend for each platform. \u003C/li>\u003C/ul>\u003Cp>For example, you can display a traffic breakdown by source to see whether Google Ads or Facebook Ads is driving more clicks.\u003C/p>\u003Ch4>\u003Cstrong>Pro Tip:\u003C/strong>\u003C/h4>\u003Cp>\u003Cstrong>Look for discrepancies\u003C/strong>: Use the channel split section to spot discrepancies between traffic and conversions. For instance, if a channel drives a lot of clicks but few conversions, it may be a sign of poor targeting or ad quality. \u003C/p>\u003Cp>On the other hand, if a channel has a high conversion rate but low traffic, it might signal an opportunity to scale ad spend on that platform.\u003C/p>","sections.rich-text-content",{"id":1221,"description":33,"title":33,"items":1222,"__component":1231},166,[1223,1227],{"id":1224,"question":1225,"answer":1226},1302,"What is a PPC dashboard?","\u003Cp>A PPC dashboard is a display that marketing agencies use to present their PPC campaigns in real-time. It helps clients to learn about the effectiveness of the agency’s marketing initiatives, so they can make educated decisions about what works and what doesn’t.\u003C/p>",{"id":1228,"question":1229,"answer":1230},1303,"How do I monitor PPC campaigns?\n","\u003Cp>The easiest way to monitor your PPC campaigns effectively is by using Whatagraph. Here’s how to set it up: \u003C/p>\u003Cp> \u003C/p>\u003Cp>\u003Cstrong>Step 1: Create an account\u003C/strong> —  you can sign up for a free trial first. \u003C/p>\u003Cp>\u003Cstrong>Step 2: Connect your PPC platforms: \u003C/strong>Whatagraph will pull real time data as it syncs with each platform. \u003C/p>\u003Cp>\u003Cstrong>Step 3: Select a pre-built PPC template\u003C/strong>: Whatagraph has pre-built PPC dashboard templates that automatically display key metrics such as impressions, clicks, conversions, and ad spend.\u003C/p>\u003Cp>\u003Cstrong>Step 4: Customize a template (optional): \u003C/strong>If the pre-built template doesn’t fully meet your requirements, you can \u003Cstrong>customize it\u003C/strong>.\u003C/p>\u003Cp>\u003Cstrong>Step 5: Choose your main KPIs\u003C/strong>: Identify the most important Key Performance Indicators (KPIs) for your PPC campaign. \u003C/p>\u003Cp>\u003Cstrong>Step 6: Add widgets for real-time data\u003C/strong>: Go to the \u003Cstrong>Widgets\u003C/strong> section in Whatagraph to add real-time performance indicators for each of your KPIs.\u003C/p>\u003Cp>\u003Cstrong>Step 7: Review performance trends\u003C/strong>: Regularly review weekly or monthly trends in Whatagraph to identify fluctuations in key metrics like conversions, CPA, or CTR. Look for patterns such as:\u003C/p>\u003Cul>\u003Cli>\u003Cstrong>Traffic spikes\u003C/strong> that don’t lead to conversions.\u003C/li>\u003Cli>\u003Cstrong>Rising costs per click\u003C/strong> that may indicate increased competition.\u003C/li>\u003Cli>\u003Cstrong>Sudden dips in conversion rate\u003C/strong>, signaling a potential landing page or targeting issue.\u003C/li>\u003C/ul>","sections.faq",{"id":288,"title":1233,"hide_the_view_all_templates_button":33,"link":1234,"cta_collection":33,"interlinks":1237,"__component":1310},"More Dashboard Templates",{"id":1235,"label":1236,"url":94,"subtext":33,"style":33,"element_id":33,"color":33,"icon":33,"width":33},1045,"View all dashboard examples",[1238,1262,1286],{"id":19,"title":1239,"text":1240,"link":189,"createdAt":1241,"updatedAt":1242,"publishedAt":1243,"documentId":1244,"image":1245},"TikTok Ads Dashboard","Use our TikTok Ads Dashboard to pull data about your target audience, skyrocket conversions, and optimize ad groups for your clients. Present the campaign performance by using both real-time and historical data.","2023-02-03T17:26:08.979Z","2024-04-22T14:16:52.690Z","2023-02-03T17:26:08.969Z","k4h39r0i3mke6mbiyhrlq86r",{"id":1246,"name":1247,"alternativeText":1248,"caption":33,"width":782,"height":782,"formats":1249,"hash":1256,"ext":384,"mime":385,"size":1257,"url":1258,"previewUrl":33,"provider":370,"provider_metadata":33,"createdAt":1259,"updatedAt":1260,"documentId":1261,"publishedAt":373,"focalPoint":33},9153,"TikTok.png","TikTok dashboard card icon",{"thumbnail":1250},{"ext":384,"url":1251,"hash":1252,"mime":385,"name":1253,"path":1254,"size":1255,"width":611,"height":611},"https://s3.us-east-2.amazonaws.com/whatagraph.com/strapi_blog_files/thumbnail_Tik_Tok_af69da5c2f.png","thumbnail_Tik_Tok_af69da5c2f","thumbnail_TikTok.png","strapi_blog_files",16.02,"Tik_Tok_af69da5c2f",5.45,"https://s3.us-east-2.amazonaws.com/whatagraph.com/strapi_blog_files/Tik_Tok_af69da5c2f.png","2023-02-03T17:26:08.787Z","2023-12-19T15:57:02.907Z","p8t0chdrom8x7yb6adwk51ux",{"id":112,"title":1263,"text":1264,"link":1265,"createdAt":1266,"updatedAt":1267,"publishedAt":1268,"documentId":1269,"image":1270},"Facebook Ads Dashboard Template","One dashboard to track all your Facebook advertising campaigns. Connect your client’s channels and get an overview of your ad campaigns, their results and live metrics. 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Our small firm actually managed to onboard 2 new clients as a result of all the time we saved on managing data and reporting. The customer service is also really helpful and easy to reach. ","Capterra verified review by","Mindaugas S., Marketing Consultant","https://www.capterra.com/p/146220/Whatagraph/reviews/Capterra___2695657/",{"id":1327,"name":1328,"alternativeText":33,"caption":33,"width":1329,"height":1329,"formats":1330,"hash":1336,"ext":384,"mime":385,"size":1337,"url":1338,"previewUrl":33,"provider":370,"provider_metadata":33,"createdAt":1339,"updatedAt":1339,"documentId":1340,"publishedAt":373,"focalPoint":33},10663,"Mindaugas S..png",1200,{"thumbnail":1331},{"ext":384,"url":1332,"hash":1333,"mime":385,"name":1334,"path":33,"size":1335,"width":611,"height":611},"https://s3.us-east-2.amazonaws.com/whatagraph.com/thumbnail_Mindaugas_S_b97b020df0.png","thumbnail_Mindaugas_S_b97b020df0","thumbnail_Mindaugas S..png",5.09,"Mindaugas_S_b97b020df0",10.83,"https://s3.us-east-2.amazonaws.com/whatagraph.com/Mindaugas_S_b97b020df0.png","2023-05-04T08:51:18.214Z","oqbc7azyd6jc3npm8x239hax",{"id":14,"comment":1342,"reviewed_by":1323,"author":1343,"author_link":1344,"author_image":1345},"Having active customer support to help fix any issues was a big contributor, but we also really liked the ability to save templates and connect sources to multiple charts/widgets at once without having to edit them individually. And having the grid layout is much easier to stay consistent with than the free form setup that Data Studio has.","Nico T., Media Planner","https://www.capterra.com/p/146220/Whatagraph/reviews/Capterra___3744723/",{"id":1346,"name":1347,"alternativeText":33,"caption":33,"width":1329,"height":1329,"formats":1348,"hash":1354,"ext":384,"mime":385,"size":1355,"url":1356,"previewUrl":33,"provider":370,"provider_metadata":33,"createdAt":1357,"updatedAt":1357,"documentId":1358,"publishedAt":373,"focalPoint":33},10664,"Nico T..png",{"thumbnail":1349},{"ext":384,"url":1350,"hash":1351,"mime":385,"name":1352,"path":33,"size":1353,"width":611,"height":611},"https://s3.us-east-2.amazonaws.com/whatagraph.com/thumbnail_Nico_T_196795fc9b.png","thumbnail_Nico_T_196795fc9b","thumbnail_Nico T..png",2.21,"Nico_T_196795fc9b",6.31,"https://s3.us-east-2.amazonaws.com/whatagraph.com/Nico_T_196795fc9b.png","2023-05-04T08:51:35.051Z","ro8uaphi0kpb630993jjjrlx",{"id":80,"comment":1360,"reviewed_by":1323,"author":1361,"author_link":1362,"author_image":1363},"The system has standard templates that are easy and fast to use. Also you can build your own report with lightning speed.  It is very easy to use, has a lot of integration, and let get started very fast.","Rasmus Bernt K., External Senior Management Consultant","https://www.capterra.com/p/146220/Whatagraph/reviews/Capterra___1862731/",{"id":1364,"name":1365,"alternativeText":33,"caption":33,"width":1366,"height":1366,"formats":33,"hash":1367,"ext":1368,"mime":1369,"size":1370,"url":1371,"previewUrl":33,"provider":370,"provider_metadata":33,"createdAt":1372,"updatedAt":1372,"documentId":1373,"publishedAt":373,"focalPoint":33},10643,"person1.jpeg",100,"person1_5796eec77e",".jpeg","image/jpeg",2.47,"https://s3.us-east-2.amazonaws.com/whatagraph.com/person1_5796eec77e.jpeg","2023-05-02T10:19:17.930Z","hdtpkhg8naukznjaxm0xu203",{"id":84,"comment":1375,"reviewed_by":1323,"author":1376,"author_link":1377,"author_image":1378},"We love Whatagraph - we would definitely recommend and our account manager is great! I love how easy this tool is to use, everyone on the team finds it much more user-friendly than other dashboards. Integration was easy, we sent some example reports to the team who duplicated these for us. We literally had to log in and send it to our clients!","Stephanie S., Digital Director","https://www.capterra.com/p/146220/Whatagraph/reviews/Capterra___3749673/",{"id":1379,"name":1380,"alternativeText":33,"caption":33,"width":1329,"height":1329,"formats":1381,"hash":1387,"ext":384,"mime":385,"size":1388,"url":1389,"previewUrl":33,"provider":370,"provider_metadata":33,"createdAt":1390,"updatedAt":1390,"documentId":1391,"publishedAt":373,"focalPoint":33},10665,"Stephanie S..png",{"thumbnail":1382},{"ext":384,"url":1383,"hash":1384,"mime":385,"name":1385,"path":33,"size":1386,"width":611,"height":611},"https://s3.us-east-2.amazonaws.com/whatagraph.com/thumbnail_Stephanie_S_7d6caa2d1e.png","thumbnail_Stephanie_S_7d6caa2d1e","thumbnail_Stephanie S..png",5.16,"Stephanie_S_7d6caa2d1e",8.18,"https://s3.us-east-2.amazonaws.com/whatagraph.com/Stephanie_S_7d6caa2d1e.png","2023-05-04T08:51:53.091Z","y0wo6lp4fyj6ke6efh7c4z82",{"id":23,"comment":1393,"reviewed_by":1323,"author":1394,"author_link":1395,"author_image":1396},"We are showing our clients the work that we're doing for them and this is incredibly important for our clients ROI. They want to see results and having a tool like Whatagraph that can show data from virtually every source we use is hugely important.","John S., SEO Strategist","https://www.capterra.com/p/146220/Whatagraph/reviews/Capterra___3742216/",{"id":1397,"name":1398,"alternativeText":33,"caption":33,"width":1329,"height":1329,"formats":1399,"hash":1405,"ext":384,"mime":385,"size":1406,"url":1407,"previewUrl":33,"provider":370,"provider_metadata":33,"createdAt":1408,"updatedAt":1408,"documentId":1409,"publishedAt":373,"focalPoint":33},10666,"John S.png",{"thumbnail":1400},{"ext":384,"url":1401,"hash":1402,"mime":385,"name":1403,"path":33,"size":1404,"width":611,"height":611},"https://s3.us-east-2.amazonaws.com/whatagraph.com/thumbnail_John_S_7a9acd9e1b.png","thumbnail_John_S_7a9acd9e1b","thumbnail_John S.png",4.41,"John_S_7a9acd9e1b",6.61,"https://s3.us-east-2.amazonaws.com/whatagraph.com/John_S_7a9acd9e1b.png","2023-05-04T08:52:08.751Z","ste00ulnc9cr7heakgbeaujl",{"id":27,"comment":1411,"reviewed_by":1323,"author":1412,"author_link":1413,"author_image":1414},"The tool is easy to use; you do not need to have development resources. Even my junior project managers are capable of making campaign reports in minutes. There are a lot of pre-made templates you can use as well as many pre-made widgets.","Erman E., Marketing Specialist","https://www.capterra.com/p/146220/Whatagraph/reviews/Capterra___2683467/",{"id":1415,"name":1416,"alternativeText":33,"caption":33,"width":1329,"height":1329,"formats":1417,"hash":1423,"ext":384,"mime":385,"size":1424,"url":1425,"previewUrl":33,"provider":370,"provider_metadata":33,"createdAt":1426,"updatedAt":1426,"documentId":1427,"publishedAt":373,"focalPoint":33},10667,"Erman E..png",{"thumbnail":1418},{"ext":384,"url":1419,"hash":1420,"mime":385,"name":1421,"path":33,"size":1422,"width":611,"height":611},"https://s3.us-east-2.amazonaws.com/whatagraph.com/thumbnail_Erman_E_6321262ee2.png","thumbnail_Erman_E_6321262ee2","thumbnail_Erman E..png",1.53,"Erman_E_6321262ee2",2.4,"https://s3.us-east-2.amazonaws.com/whatagraph.com/Erman_E_6321262ee2.png","2023-05-04T08:52:24.267Z","fc2lzqsp16jphgxqf2tvv11q",{"id":76,"comment":1429,"reviewed_by":1323,"author":1430,"author_link":1431,"author_image":1432},"Really easy to connect data sources within the tool. The library of report templates has been helpful. The customer support team has been responsive to all of our needs. Our team enjoys the simplicity of setting up the reports and how the data is presented.","Brent N., Director of Operations","https://www.capterra.com/p/146220/Whatagraph/reviews/Capterra___1799214/",{"id":1433,"name":1434,"alternativeText":33,"caption":33,"width":1329,"height":1329,"formats":1435,"hash":1441,"ext":384,"mime":385,"size":1442,"url":1443,"previewUrl":33,"provider":370,"provider_metadata":33,"createdAt":1444,"updatedAt":1444,"documentId":1445,"publishedAt":373,"focalPoint":33},10668,"Brent N..png",{"thumbnail":1436},{"ext":384,"url":1437,"hash":1438,"mime":385,"name":1439,"path":33,"size":1440,"width":611,"height":611},"https://s3.us-east-2.amazonaws.com/whatagraph.com/thumbnail_Brent_N_8c70d6f005.png","thumbnail_Brent_N_8c70d6f005","thumbnail_Brent N..png",4.2,"Brent_N_8c70d6f005",8.76,"https://s3.us-east-2.amazonaws.com/whatagraph.com/Brent_N_8c70d6f005.png","2023-05-04T08:52:39.701Z","pnbjd3ajg5ti6x3ka0z24tco",{"id":88,"comment":1447,"reviewed_by":1323,"author":1448,"author_link":1449,"author_image":1450},"Easy to create really beautiful graphs and reports which can help other team members to understand the most important takeaways. 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