[{"data":1,"prerenderedAt":669},["ShallowReactive",2],{"bpyqRQk8K7_rRSCIF_1HgjC-kcVBfBNwIX8GFkkN2FU":3,"SB-_f1-GRNMO6gutVD5zmJ_TXPJ4MfkKTp_qws74ljY":305,"ziMEAsILauj44ylCKO2CcJxvbzdlnyEj8hfvCB9iovU":551},{"data":4,"meta":304},{"id":5,"createdAt":6,"updatedAt":7,"text":8,"copyright":9,"documentId":10,"publishedAt":11,"policy_links":12,"col_1":30,"col_2":72,"col_3":110,"col_4":154,"col_5":198,"comparisons":237,"hide_element":286,"badges":33},1,"2022-12-27T12:24:01.493Z","2026-06-03T08:45:52.498Z","Whatagraph is the marketing intelligence platform built for scale — a single source of truth powering every report, dashboard, and AI tool your team uses.","[year] Marketing Intelligence Platform | Whatagraph. All Rights Reserved, Whatagraph B.V. ©","yh5sq4mqxgdjlj5di6ej6fq7","2026-06-25T09:17:26.010Z",[13,18,22,26],{"id":14,"title":15,"url":16,"open_new_tab":17},8,"Terms & Conditions","/terms-and-conditions",false,{"id":19,"title":20,"url":21,"open_new_tab":17},9,"Privacy Policy","/privacy-policy",{"id":23,"title":24,"url":25,"open_new_tab":17},10,"Cookie Policy","/cookie-policy",{"id":27,"title":28,"url":29,"open_new_tab":17},11,"Security Policy","/security-policy",[31,35,39,43,47,51,55,59,62,65,68],{"id":5,"title":32,"url":33,"open_new_tab":17,"is_heading":34,"margin_top":17},"Product",null,true,{"id":36,"title":37,"url":38,"open_new_tab":17,"is_heading":17,"margin_top":17},2,"All features","/features",{"id":40,"title":41,"url":42,"open_new_tab":17,"is_heading":17,"margin_top":17},69,"Data Hub","/data-hub",{"id":44,"title":45,"url":46,"open_new_tab":17,"is_heading":17,"margin_top":17},70,"Whatagraph MCP","/mcp",{"id":48,"title":49,"url":50,"open_new_tab":17,"is_heading":17,"margin_top":17},66,"Whatagraph IQ","/whatagraph-iq",{"id":52,"title":53,"url":54,"open_new_tab":17,"is_heading":17,"margin_top":17},6,"Move data to BigQuery","/data-transfer/google-bigquery",{"id":56,"title":57,"url":58,"open_new_tab":17,"is_heading":17,"margin_top":17},62,"Visualize data in Looker Studio","/data-transfer/looker-studio",{"id":60,"title":61,"url":33,"open_new_tab":17,"is_heading":34,"margin_top":34},7,"Solutions",{"id":14,"title":63,"url":64,"open_new_tab":17,"is_heading":17,"margin_top":17},"Agencies","/agencies",{"id":19,"title":66,"url":67,"open_new_tab":17,"is_heading":17,"margin_top":17},"eCommerce","/e-commerce",{"id":69,"title":70,"url":71,"open_new_tab":17,"is_heading":17,"margin_top":17},67,"Multi-location operators","/global_businesses",[73,75,79,83,87,91,95,98,102,106],{"id":27,"title":74,"url":33,"open_new_tab":17,"is_heading":34,"margin_top":17},"Resources",{"id":76,"title":77,"url":78,"open_new_tab":17,"is_heading":17,"margin_top":17},12,"Blog","/blog",{"id":80,"title":81,"url":82,"open_new_tab":17,"is_heading":17,"margin_top":17},14,"Customer stories","/case-studies",{"id":84,"title":85,"url":86,"open_new_tab":17,"is_heading":17,"margin_top":17},13,"Webinars","/webinars",{"id":88,"title":89,"url":90,"open_new_tab":17,"is_heading":17,"margin_top":17},15,"Marketing report templates","/templates",{"id":92,"title":93,"url":94,"open_new_tab":17,"is_heading":17,"margin_top":17},16,"Dashboard examples","/dashboard-examples",{"id":96,"title":97,"url":33,"open_new_tab":17,"is_heading":17,"margin_top":17},43,"Comparisons",{"id":99,"title":100,"url":101,"open_new_tab":17,"is_heading":17,"margin_top":17},44,"Reviews","/reviews",{"id":103,"title":104,"url":105,"open_new_tab":34,"is_heading":17,"margin_top":17},63,"Changelog","https://wg.canny.io/changelog",{"id":107,"title":108,"url":109,"open_new_tab":17,"is_heading":17,"margin_top":17},60,"Pricing","/pricing",[111,114,118,122,126,130,134,138,142,146,150],{"id":112,"title":113,"url":33,"open_new_tab":17,"is_heading":34,"margin_top":17},17,"Integrations",{"id":115,"title":116,"url":117,"open_new_tab":17,"is_heading":17,"margin_top":17},19,"Adform","/integrations/adform",{"id":119,"title":120,"url":121,"open_new_tab":17,"is_heading":17,"margin_top":17},18,"Facebook Ads","/integrations/facebook-ads",{"id":123,"title":124,"url":125,"open_new_tab":17,"is_heading":17,"margin_top":17},20,"Google My Business","/integrations/google-my-business",{"id":127,"title":128,"url":129,"open_new_tab":17,"is_heading":17,"margin_top":17},21,"Google Sheets","/integrations/google-sheets",{"id":131,"title":132,"url":133,"open_new_tab":17,"is_heading":17,"margin_top":17},23,"Instagram","/integrations/instagram",{"id":135,"title":136,"url":137,"open_new_tab":17,"is_heading":17,"margin_top":17},22,"Klaviyo","/integrations/klaviyo",{"id":139,"title":140,"url":141,"open_new_tab":17,"is_heading":17,"margin_top":17},24,"LinkedIn","/integrations/linkedin",{"id":143,"title":144,"url":145,"open_new_tab":17,"is_heading":17,"margin_top":17},25,"LinkedIn Ads","/integrations/linkedin-ads",{"id":147,"title":148,"url":149,"open_new_tab":17,"is_heading":17,"margin_top":17},53,"StackAdapt","/integrations/stackadapt",{"id":151,"title":152,"url":153,"open_new_tab":17,"is_heading":17,"margin_top":17},27,"50+ More Integrations","/integrations",[155,158,162,166,170,174,178,182,186,190,194],{"id":156,"title":157,"url":33,"open_new_tab":17,"is_heading":34,"margin_top":17},28,"Reports & dashboards",{"id":159,"title":160,"url":161,"open_new_tab":17,"is_heading":17,"margin_top":17},29,"Marketing reporting software","/marketing-reporting-software",{"id":163,"title":164,"url":165,"open_new_tab":17,"is_heading":17,"margin_top":17},55,"Facebook Ads reporting tool","/facebook-ads-reporting-tool",{"id":167,"title":168,"url":169,"open_new_tab":17,"is_heading":17,"margin_top":17},32,"Google Ads reporting tool","/google-ads-reporting-tool",{"id":171,"title":172,"url":173,"open_new_tab":17,"is_heading":17,"margin_top":17},54,"Google My Business reporting tool","/google-my-business-reporting-tool",{"id":175,"title":176,"url":177,"open_new_tab":17,"is_heading":17,"margin_top":17},34,"Instagram reporting tool","/instagram-reporting-tool",{"id":179,"title":180,"url":181,"open_new_tab":17,"is_heading":17,"margin_top":17},56,"Social media reporting tool","/social-media-report-tool",{"id":183,"title":184,"url":185,"open_new_tab":17,"is_heading":17,"margin_top":17},38,"SEO reporting tool","/seo-reporting-tool",{"id":187,"title":188,"url":189,"open_new_tab":17,"is_heading":17,"margin_top":17},57,"TikTok Ads dashboard","/tiktok-ads-dashboard",{"id":191,"title":192,"url":193,"open_new_tab":17,"is_heading":17,"margin_top":17},39,"White-label dashboard software","/white-label-dashboard",{"id":195,"title":196,"url":197,"open_new_tab":17,"is_heading":17,"margin_top":17},40,"All marketing report examples","/reporting-examples",[199,202,205,209,213,217,221,225,229,233],{"id":200,"title":201,"url":33,"open_new_tab":17,"is_heading":34,"margin_top":17},41,"Company ",{"id":203,"title":204,"url":33,"open_new_tab":17,"is_heading":17,"margin_top":17},42,"Whatagraph B.V.",{"id":206,"title":207,"url":208,"open_new_tab":34,"is_heading":17,"margin_top":17},45,"+1 917 905 4361","tel:+19179054361",{"id":210,"title":211,"url":212,"open_new_tab":34,"is_heading":17,"margin_top":17},59,"+31 30 203 0159","tel:+31302030159",{"id":214,"title":215,"url":216,"open_new_tab":34,"is_heading":17,"margin_top":17},46,"hi@whatagraph.com","mailto:hi@whatagraph.com",{"id":218,"title":219,"url":220,"open_new_tab":17,"is_heading":17,"margin_top":34},47,"About us","/about",{"id":222,"title":223,"url":224,"open_new_tab":17,"is_heading":17,"margin_top":17},48,"Career","/career",{"id":226,"title":227,"url":228,"open_new_tab":34,"is_heading":17,"margin_top":17},65,"Help center","https://help.whatagraph.com/",{"id":230,"title":231,"url":232,"open_new_tab":17,"is_heading":17,"margin_top":17},68,"Ambassador program","/ambassador-program",{"id":234,"title":235,"url":236,"open_new_tab":17,"is_heading":17,"margin_top":17},50,"Report misconduct","https://forms.gle/t7XC9CWM2jwenS769",[238,241,244,247,250,253,256,259,262,265,268,271,274,277,280,283],{"id":76,"title":239,"url":240,"open_new_tab":17},"Looker Studio alternative","/alternatives/google-data-studio",{"id":84,"title":242,"url":243,"open_new_tab":17},"Supermetrics alternative","/alternatives/supermetrics",{"id":80,"title":245,"url":246,"open_new_tab":17},"Databox alternative","/alternatives/databox",{"id":88,"title":248,"url":249,"open_new_tab":17},"DashThis alternative","/alternatives/dashthis",{"id":92,"title":251,"url":252,"open_new_tab":17},"Klipfolio alternative","/alternatives/klipfolio",{"id":112,"title":254,"url":255,"open_new_tab":17},"AgencyAnalytics alternative","/alternatives/agency-analytics",{"id":119,"title":257,"url":258,"open_new_tab":17},"Funnel.io alternative","/alternatives/funnel-io",{"id":115,"title":260,"url":261,"open_new_tab":17},"NinjaCat alternative","/alternatives/ninjacat",{"id":123,"title":263,"url":264,"open_new_tab":17},"TapClicks alternative","/alternatives/tapclicks",{"id":127,"title":266,"url":267,"open_new_tab":17},"ReportGarden alternative","/alternatives/reportgarden",{"id":135,"title":269,"url":270,"open_new_tab":17},"Swydo alternative","/alternatives/swydo",{"id":131,"title":272,"url":273,"open_new_tab":17},"Cyfe alternative","/alternatives/cyfe",{"id":139,"title":275,"url":276,"open_new_tab":17},"Adverity alternative","/alternatives/adverity",{"id":143,"title":278,"url":279,"open_new_tab":17},"Datorama alternative","/alternatives/datorama",{"id":151,"title":281,"url":282,"open_new_tab":17},"Best marketing analytics tools and software","/blog/articles/best-marketing-analytics-tools",{"id":156,"title":284,"url":285,"open_new_tab":17},"Best social media analytics tools","/blog/articles/best-social-media-analytics-tools",[287,290,292,294,296,298,300,302],{"id":288,"page_slug":289},5,"/facebook-ads-reporting-tool-1",{"id":52,"page_slug":291},"/marketing-reporting-software-1",{"id":60,"page_slug":293},"/alternative-databox",{"id":23,"page_slug":295},"/alternative-dashthis",{"id":27,"page_slug":297},"/alternative-supermetrics",{"id":76,"page_slug":299},"/alternative-agency-analytics",{"id":84,"page_slug":301},"/facebook-ads-reporting-platform",{"id":80,"page_slug":303},"/marketing-agency-reporting-platform",{},{"data":306,"meta":550},{"id":5,"createdAt":307,"updatedAt":308,"documentId":309,"publishedAt":310,"cta":311,"hide_main_menu":320,"hide_navbar_completely":323,"custom_cta_on_right":330,"element":354},"2023-05-19T14:58:27.023Z","2026-07-22T11:47:37.921Z","exvdotd5b6517ieljdohdwvd","2026-07-22T11:47:36.965Z",[312,316],{"id":84,"label":313,"url":314,"open_new_tab":34,"button_type":315},"Log in","https://live.whatagraph.com/auth/login","link",{"id":80,"label":317,"url":318,"open_new_tab":17,"button_type":319},"Get a demo","/book-a-call","primary",[321],{"id":88,"page_slug":322},"/marketing-intelligence-platform-lp",[324,327],{"id":325,"page_slug":326},3,"/referral-signup",{"id":328,"page_slug":329},4,"affiliate-signup",[331,336,339,342,345,348,351],{"id":19,"page_slug":322,"cta":332},[333],{"id":88,"label":334,"url":335,"open_new_tab":34,"button_type":319},"Start free trial","https://live.whatagraph.com/auth/register",{"id":23,"page_slug":293,"cta":337},[338],{"id":92,"label":334,"url":335,"open_new_tab":34,"button_type":319},{"id":27,"page_slug":295,"cta":340},[341],{"id":112,"label":334,"url":335,"open_new_tab":34,"button_type":319},{"id":76,"page_slug":297,"cta":343},[344],{"id":119,"label":334,"url":335,"open_new_tab":34,"button_type":319},{"id":84,"page_slug":299,"cta":346},[347],{"id":115,"label":334,"url":335,"open_new_tab":34,"button_type":319},{"id":80,"page_slug":301,"cta":349},[350],{"id":123,"label":334,"url":335,"open_new_tab":34,"button_type":319},{"id":88,"page_slug":303,"cta":352},[353],{"id":127,"label":334,"url":335,"open_new_tab":34,"button_type":319},[355,426,428,462,464],{"id":5,"title":32,"columns":356,"highlight_title":33,"highlight_image":33,"highlight_links":357,"link":358,"__component":425},"columns - 2",[],[359,374,391,401,415],{"id":5,"title":37,"url":38,"open_new_tab":17,"column":360,"subtitle":361,"svg":362},"column 1","Your single source of truth for marketing data",{"id":363,"name":364,"alternativeText":33,"caption":33,"width":167,"height":167,"formats":33,"hash":365,"ext":366,"mime":367,"size":368,"url":369,"previewUrl":33,"provider":370,"provider_metadata":33,"createdAt":371,"updatedAt":371,"documentId":372,"publishedAt":373,"focalPoint":33},16232,"allfeatures.svg","allfeatures_ee21be4216",".svg","image/svg+xml",1.01,"https://s3.us-east-2.amazonaws.com/whatagraph.com/allfeatures_ee21be4216.svg","aws-s3","2026-01-14T13:40:51.326Z","f6fdcdbv4ul9g0vif8y6sefm","2026-06-25T09:17:20.490Z",{"id":375,"title":376,"url":42,"open_new_tab":17,"column":360,"subtitle":377,"svg":378},31,"Whatagraph Data Hub","Store, clean & transform your marketing data",{"id":379,"name":380,"alternativeText":381,"caption":33,"width":382,"height":382,"formats":33,"hash":383,"ext":384,"mime":385,"size":386,"url":387,"previewUrl":33,"provider":370,"provider_metadata":33,"createdAt":388,"updatedAt":389,"documentId":390,"publishedAt":373,"focalPoint":33},16868,"Data-Hub.png","Data Hub - Four rounded square shapes arranged in a square formation.",64,"Data_Hub_b72705c6d1",".png","image/png",0.79,"https://s3.us-east-2.amazonaws.com/whatagraph.com/Data_Hub_b72705c6d1.png","2026-04-07T12:04:40.644Z","2026-04-07T12:04:41.899Z","jwkbk1ww3s8gewcuofstlbvl",{"id":167,"title":45,"url":46,"open_new_tab":17,"column":360,"subtitle":392,"svg":393},"Connect Whatagraph to your AI tools",{"id":394,"name":395,"alternativeText":33,"caption":33,"width":167,"height":167,"formats":33,"hash":396,"ext":366,"mime":367,"size":397,"url":398,"previewUrl":33,"provider":370,"provider_metadata":33,"createdAt":399,"updatedAt":399,"documentId":400,"publishedAt":373,"focalPoint":33},17210,"MCP_nav.svg","MCP_nav_dfe02a5d36",0.82,"https://s3.us-east-2.amazonaws.com/whatagraph.com/MCP_nav_dfe02a5d36.svg","2026-06-02T07:28:06.198Z","zn80nttt9w2kmyyh2fc1hn8e",{"id":402,"title":403,"url":404,"open_new_tab":17,"column":405,"subtitle":406,"svg":407},33,"IQ Agents ","/agents-waitlist","column 2","Early access open ",{"id":408,"name":409,"alternativeText":33,"caption":33,"width":167,"height":167,"formats":33,"hash":410,"ext":366,"mime":367,"size":411,"url":412,"previewUrl":33,"provider":370,"provider_metadata":33,"createdAt":413,"updatedAt":413,"documentId":414,"publishedAt":373,"focalPoint":33},16234,"aiplaybook.svg","aiplaybook_903e4c233a",1.64,"https://s3.us-east-2.amazonaws.com/whatagraph.com/aiplaybook_903e4c233a.svg","2026-01-14T13:40:51.329Z","x3a9zc1fbj1qx5nl4yuwkr5d",{"id":139,"title":49,"url":50,"open_new_tab":17,"column":405,"subtitle":416,"svg":417},"Marketing intelligence, redefined",{"id":418,"name":419,"alternativeText":33,"caption":33,"width":167,"height":167,"formats":33,"hash":420,"ext":366,"mime":367,"size":421,"url":422,"previewUrl":33,"provider":370,"provider_metadata":33,"createdAt":423,"updatedAt":423,"documentId":424,"publishedAt":373,"focalPoint":33},16231,"IQ Mark - White.svg","IQ_Mark_White_8b09cc84e0",1.06,"https://s3.us-east-2.amazonaws.com/whatagraph.com/IQ_Mark_White_8b09cc84e0.svg","2026-01-14T13:40:51.318Z","ncj45hto7khkk0pchgmpppwc","navigation.nav-dropdown",{"id":5,"title":113,"url":153,"open_new_tab":17,"__component":427},"navigation.nav-link",{"id":328,"title":61,"columns":33,"highlight_title":33,"highlight_image":33,"highlight_links":429,"link":430,"__component":425},[],[431,441,452],{"id":151,"title":63,"url":64,"open_new_tab":17,"column":360,"subtitle":432,"svg":433},"Client-ready reporting, faster",{"id":434,"name":435,"alternativeText":33,"caption":33,"width":167,"height":167,"formats":33,"hash":436,"ext":366,"mime":367,"size":437,"url":438,"previewUrl":33,"provider":370,"provider_metadata":33,"createdAt":439,"updatedAt":439,"documentId":440,"publishedAt":373,"focalPoint":33},16236,"agencies.svg","agencies_4826492e15",2.04,"https://s3.us-east-2.amazonaws.com/whatagraph.com/agencies_4826492e15.svg","2026-01-14T13:40:51.387Z","ze7oydn8vut6hx6vhja9ky73",{"id":156,"title":442,"url":67,"open_new_tab":17,"column":360,"subtitle":443,"svg":444},"Ecommerce","Track ROI across every channel",{"id":445,"name":446,"alternativeText":33,"caption":33,"width":167,"height":167,"formats":33,"hash":447,"ext":366,"mime":367,"size":448,"url":449,"previewUrl":33,"provider":370,"provider_metadata":33,"createdAt":450,"updatedAt":450,"documentId":451,"publishedAt":373,"focalPoint":33},16239,"e-commerce.svg","e_commerce_d99d7057c0",0.86,"https://s3.us-east-2.amazonaws.com/whatagraph.com/e_commerce_d99d7057c0.svg","2026-01-14T13:40:51.404Z","waui9mgiqsydt9momosxxbtp",{"id":159,"title":70,"url":71,"open_new_tab":17,"column":360,"subtitle":453,"svg":454},"Reliable reporting for global teams",{"id":455,"name":456,"alternativeText":33,"caption":33,"width":167,"height":167,"formats":33,"hash":457,"ext":366,"mime":367,"size":458,"url":459,"previewUrl":33,"provider":370,"provider_metadata":33,"createdAt":460,"updatedAt":460,"documentId":461,"publishedAt":373,"focalPoint":33},16233,"globalbiz.svg","globalbiz_71205a5d56",1.96,"https://s3.us-east-2.amazonaws.com/whatagraph.com/globalbiz_71205a5d56.svg","2026-01-14T13:40:51.328Z","ouc4n705rfnp11bj3ao4dfkl",{"id":463,"title":108,"url":109,"open_new_tab":17,"__component":427},30,{"id":325,"title":74,"columns":356,"highlight_title":33,"highlight_image":33,"highlight_links":465,"link":466,"__component":425},[],[467,478,489,499,511,523,528,540],{"id":468,"title":469,"url":82,"open_new_tab":17,"column":360,"subtitle":470,"svg":471},26,"Case studies","Discover real customer results",{"id":472,"name":473,"alternativeText":33,"caption":33,"width":167,"height":167,"formats":33,"hash":474,"ext":366,"mime":367,"size":397,"url":475,"previewUrl":33,"provider":370,"provider_metadata":33,"createdAt":476,"updatedAt":476,"documentId":477,"publishedAt":373,"focalPoint":33},16235,"case studies.svg","case_studies_49b6435e10","https://s3.us-east-2.amazonaws.com/whatagraph.com/case_studies_49b6435e10.svg","2026-01-14T13:40:51.382Z","pu89p5bm8wit011veromi3ai",{"id":84,"title":479,"url":90,"open_new_tab":17,"column":360,"subtitle":480,"svg":481},"Templates","Use ready-made templates for free",{"id":482,"name":483,"alternativeText":33,"caption":33,"width":167,"height":167,"formats":33,"hash":484,"ext":366,"mime":367,"size":485,"url":486,"previewUrl":33,"provider":370,"provider_metadata":33,"createdAt":487,"updatedAt":487,"documentId":488,"publishedAt":373,"focalPoint":33},16243,"temlpates.svg","temlpates_7fa338d0e0",0.67,"https://s3.us-east-2.amazonaws.com/whatagraph.com/temlpates_7fa338d0e0.svg","2026-01-14T13:40:51.433Z","ap3pilfe8txz0h8sal6g1wzp",{"id":23,"title":77,"url":78,"open_new_tab":17,"column":360,"subtitle":490,"svg":491},"Read practical guides and tool reviews",{"id":492,"name":493,"alternativeText":33,"caption":33,"width":167,"height":167,"formats":33,"hash":494,"ext":366,"mime":367,"size":495,"url":496,"previewUrl":33,"provider":370,"provider_metadata":33,"createdAt":497,"updatedAt":497,"documentId":498,"publishedAt":373,"focalPoint":33},16240,"blog.svg","blog_052552b2f3",0.94,"https://s3.us-east-2.amazonaws.com/whatagraph.com/blog_052552b2f3.svg","2026-01-14T13:40:51.407Z","y43c25bmc73t2mzp5is4nrw5",{"id":19,"title":227,"url":500,"open_new_tab":34,"column":360,"subtitle":501,"svg":502},"https://help.whatagraph.com/en/","Find the exact answers you need",{"id":503,"name":504,"alternativeText":33,"caption":33,"width":167,"height":167,"formats":33,"hash":505,"ext":366,"mime":367,"size":506,"url":507,"previewUrl":33,"provider":370,"provider_metadata":33,"createdAt":508,"updatedAt":509,"documentId":510,"publishedAt":373,"focalPoint":33},16241,"helpcenter.svg","helpcenter_ef45a75270",1.28,"https://s3.us-east-2.amazonaws.com/whatagraph.com/helpcenter_ef45a75270.svg","2026-01-14T13:40:51.423Z","2026-01-14T13:42:48.423Z","b2cway5jatndbs599ssbct3p",{"id":135,"title":512,"url":513,"open_new_tab":34,"column":405,"subtitle":514,"svg":515},"Free marketing tools","https://whatagraph.com/free-marketing-tools","Find calculators and industry benchmarks",{"id":516,"name":517,"alternativeText":33,"caption":33,"width":167,"height":167,"formats":33,"hash":518,"ext":366,"mime":367,"size":519,"url":520,"previewUrl":33,"provider":370,"provider_metadata":33,"createdAt":521,"updatedAt":521,"documentId":522,"publishedAt":373,"focalPoint":33},16237,"freemarketingtools.svg","freemarketingtools_1ce4af9bd9",1.55,"https://s3.us-east-2.amazonaws.com/whatagraph.com/freemarketingtools_1ce4af9bd9.svg","2026-01-14T13:40:51.389Z","n9c92bnac0q2d575sseh6igw",{"id":127,"title":524,"url":525,"open_new_tab":17,"column":405,"subtitle":526,"svg":527},"AI playbook for agencies","https://whatagraph.com/ai-playbook-for-agencies","Learn how to implement AI successfully",{"id":408,"name":409,"alternativeText":33,"caption":33,"width":167,"height":167,"formats":33,"hash":410,"ext":366,"mime":367,"size":411,"url":412,"previewUrl":33,"provider":370,"provider_metadata":33,"createdAt":413,"updatedAt":413,"documentId":414,"publishedAt":373,"focalPoint":33},{"id":463,"title":529,"url":530,"open_new_tab":17,"column":405,"subtitle":531,"svg":532},"PPC reporting hub","https://whatagraph.com/templates/ppc-report","Get templates co-created with real marketers",{"id":533,"name":534,"alternativeText":33,"caption":33,"width":167,"height":167,"formats":33,"hash":535,"ext":366,"mime":367,"size":536,"url":537,"previewUrl":33,"provider":370,"provider_metadata":33,"createdAt":538,"updatedAt":538,"documentId":539,"publishedAt":373,"focalPoint":33},16242,"reportingcheet.svg","reportingcheet_e295249c75",0.69,"https://s3.us-east-2.amazonaws.com/whatagraph.com/reportingcheet_e295249c75.svg","2026-01-14T13:40:51.426Z","erqy74ya10m5qhuu0pn6n44r",{"id":27,"title":85,"url":86,"open_new_tab":17,"column":405,"subtitle":541,"svg":542},"Hear from industry leaders",{"id":543,"name":544,"alternativeText":33,"caption":33,"width":167,"height":167,"formats":33,"hash":545,"ext":366,"mime":367,"size":546,"url":547,"previewUrl":33,"provider":370,"provider_metadata":33,"createdAt":548,"updatedAt":548,"documentId":549,"publishedAt":373,"focalPoint":33},16238,"webinars.svg","webinars_b295fc2850",0.68,"https://s3.us-east-2.amazonaws.com/whatagraph.com/webinars_b295fc2850.svg","2026-01-14T13:40:51.403Z","risc1zt1hxx1o5hg2thlmsy8",{},{"data":552,"meta":667},[553],{"id":554,"title":555,"slug":556,"createdAt":557,"updatedAt":558,"publishedAt":559,"intercom":34,"testimonials":34,"reporting":17,"help":17,"card_description":33,"documentId":560,"templates_subpages":561,"seo":562,"content":584},117,"Performance report template","performance-report","2023-11-28T17:54:37.662Z","2026-06-10T10:17:16.314Z","2023-11-29T08:59:50.592Z","wd8robeoteo9dgri8i2s2x7r",[],{"id":563,"metaTitle":564,"metaDescription":565,"addNoIndex":33,"canonicalURL":33,"metaImage":566},1745,"Free Campaign Performance Report Template | Ready in Seconds","Stop building campaign reports from scratch. Use our free campaign performance report template to track spend, conversions, and ROI across every channel.",{"id":567,"name":568,"alternativeText":33,"caption":33,"width":569,"height":570,"formats":571,"hash":579,"ext":384,"mime":385,"size":580,"url":581,"previewUrl":33,"provider":370,"provider_metadata":33,"createdAt":582,"updatedAt":582,"documentId":583,"publishedAt":373,"focalPoint":33},17281,"Marketing Performance Report Template - meta image.png",3600,1884,{"thumbnail":572},{"ext":384,"url":573,"hash":574,"mime":385,"name":575,"path":33,"size":576,"width":577,"height":578},"https://s3.us-east-2.amazonaws.com/whatagraph.com/thumbnail_Marketing_Performance_Report_Template_meta_image_0a1dec20ef.png","thumbnail_Marketing_Performance_Report_Template_meta_image_0a1dec20ef","thumbnail_Marketing Performance Report Template - meta image.png",24.55,245,128,"Marketing_Performance_Report_Template_meta_image_0a1dec20ef",799.91,"https://s3.us-east-2.amazonaws.com/whatagraph.com/Marketing_Performance_Report_Template_meta_image_0a1dec20ef.png","2026-06-10T09:55:30.729Z","dn2njn75zd4gpgf44za7xvpd",[585,630,643,647],{"id":586,"hero_title":587,"hero_subtext":588,"show_brands":17,"grey_background":34,"show_glow_around":34,"no_credit_text":33,"hero_video_iframe":33,"first_cta_play_video":33,"show_breadcrumbs":33,"hero_text_above_title":33,"align_image_bottom_right":34,"CTA":589,"image":596,"hero_features":614,"hero_brands":33,"stats":615,"cta_collection":616,"__component":629},468,"Free Campaign Performance Report Template","Skip the spreadsheets and disconnected dashboards.\n\nConnect all your marketing channels, track campaign performance, and get actionable insights in seconds with this campaign performance report template.",[590,592],{"id":591,"label":33,"url":33,"subtext":33,"style":33,"element_id":33,"color":33,"icon":33,"width":33},1218,{"id":593,"label":594,"url":595,"subtext":33,"style":33,"element_id":33,"color":33,"icon":33,"width":33},1219,"View Template","https://live.whatagraph.com/shared-template/mWa8A0x7lQJqZE11bWENnw4peML9r6vk",{"id":597,"name":598,"alternativeText":33,"caption":33,"width":599,"height":600,"formats":601,"hash":609,"ext":384,"mime":385,"size":610,"url":611,"previewUrl":33,"provider":370,"provider_metadata":33,"createdAt":612,"updatedAt":612,"documentId":613,"publishedAt":373,"focalPoint":33},17280,"Marketing performance report template.png",2247,1647,{"thumbnail":602},{"ext":384,"url":603,"hash":604,"mime":385,"name":605,"path":33,"size":606,"width":607,"height":608},"https://s3.us-east-2.amazonaws.com/whatagraph.com/thumbnail_Marketing_performance_report_template_ef437a373c.png","thumbnail_Marketing_performance_report_template_ef437a373c","thumbnail_Marketing performance report template.png",29.55,213,156,"Marketing_performance_report_template_ef437a373c",860.24,"https://s3.us-east-2.amazonaws.com/whatagraph.com/Marketing_performance_report_template_ef437a373c.png","2026-06-10T09:55:30.680Z","qv0oeq62cla7v1enmkzk8pwv",[],[],{"id":375,"Name":617,"createdAt":618,"updatedAt":619,"publishedAt":620,"documentId":621,"cta":622},"Start a free trial - Hero","2024-11-13T15:06:26.834Z","2026-07-23T09:49:23.352Z","2026-07-23T09:50:17.748Z","st6xpc8get0b700is34ddkq0",[623,626],{"id":624,"label":334,"url":335,"subtext":33,"style":625,"element_id":33,"color":33,"icon":33,"width":33},2899,"button",{"id":627,"label":628,"url":33,"subtext":33,"style":625,"element_id":33,"color":33,"icon":33,"width":33},2900,"View template","sections.hero",{"id":631,"title":632,"subtext":633,"subtextBottom":634,"titleSize":635,"type":636,"subtextStyle":635,"disableTopMargin":17,"disableBottomMargin":17,"text_above_title":33,"CTA":637,"cta_collection":638,"__component":642},227,"Try Our AI Performance Report Generator ","\u003Cp>With Whatagraph IQ, just tell us what you need, and we'll build stunning reports for you with AI. No templates or manual setup needed.\u003C/p>","","normal","wg3 - generate report",[],{"id":375,"Name":617,"createdAt":618,"updatedAt":619,"publishedAt":620,"documentId":621,"cta":639},[640,641],{"id":624,"label":334,"url":335,"subtext":33,"style":625,"element_id":33,"color":33,"icon":33,"width":33},{"id":627,"label":628,"url":33,"subtext":33,"style":625,"element_id":33,"color":33,"icon":33,"width":33},"sections.headline",{"id":644,"content":645,"__component":646},160,"\u003Ch2 id=\"what-is-a-campaign-performance-report-template\">What is a campaign performance report template?\u003C/h2>\u003Cp>A campaign performance report template is a pre-built framework that lets you track, organize, and present results across all your active marketing campaigns.\u003C/p>\u003Cp>Instead of jumping between Google Ads, Meta Ads Manager, LinkedIn Campaign Manager, your email platform, and GA4 to manually piece together what's working, a campaign performance report template pulls everything into one place.\u003C/p>\u003Cp>The need for this is real. According to \u003Ca href=\"https://sproutsocial.com/insights/marketing-team-productivity/\" target=\"_blank\" rel=\"noopener noreferrer\">Sprout Social's 2025 research\u003C/a>, 63% of marketing teams are slowed down by manual tasks - with data analysis and reporting alone eating up 3.8 hours per week. That's nearly two full working days every month, per person.\u003C/p>\u003Cp>A well-built campaign performance report template solves this. It should help you:\u003C/p>\u003Cp>\u003Cstrong>✅ Track key performance indicators\u003C/strong> across every active channel - Google Ads, Meta, LinkedIn, email, SEO, and more\u003C/p>\u003Cp>\u003Cstrong>✅ Break down marketing performance\u003C/strong> by campaign, channel, or date range\u003C/p>\u003Cp>\u003Cstrong>✅ Compare results\u003C/strong> against goals and previous periods, so context is always built in\u003C/p>\u003Cp>\u003Cstrong>✅ Present marketing data\u003C/strong> visually - with charts, tables, and trend lines that clients and stakeholders can actually read\u003C/p>\u003Cp>\u003Cstrong>✅ Share reports\u003C/strong> quickly via live links, scheduled emails, or PDF exports\u003C/p>\u003Cp>Building this manually is where most teams lose time. Whatagraph cuts that out entirely by connecting directly to 60+ marketing platforms and pulling your data - no spreadsheets, no copy-pasting, no formatting from scratch.\u003C/p>\u003Cp>\u003Cstrong>Here's how it works:\u003C/strong>\u003C/p>\u003Col>\u003Cli>\u003Cstrong>Connect your data sources\u003C/strong> - link Google Ads, Facebook Ads, LinkedIn, email marketing platforms, and more in minutes. Your campaign data flows in automatically.\u003C/li>\u003Cli>\u003Cstrong>Organize by client or campaign\u003C/strong> - keep data clean and separate, so each report only shows what it should.\u003C/li>\u003Cli>\u003Cstrong>Visualize and customize\u003C/strong> - drag-and-drop widgets, branded layouts, and cross-channel views that match your reporting needs.\u003C/li>\u003Cli>\u003Cstrong>Auto-generate performance summaries\u003C/strong> - write insights directly from your live data with IQ and update them automatically when the date range changes.\u003C/li>\u003Cli>\u003Cstrong>Share automatically\u003C/strong> - schedule reports to land in client inboxes, share via live links, or export to PDF. No manual sends.\u003C/li>\u003C/ol>\u003Cp>\u003Cstrong>And if you use Claude or ChatGPT as part of your workflow, \u003C/strong>\u003Ca href=\"https://help.whatagraph.com/en/articles/14643388-connect-whatagraph-to-your-ai-assistant-with-mcp\">\u003Cstrong>Whatagraph's MCP connector\u003C/strong>\u003C/a>\u003Cstrong> takes this a step further. \u003C/strong>\u003C/p>\u003Cp>Once connected, you can query your live campaign data in plain language - ask which campaigns are pacing behind budget, get a cross-channel performance briefing, or surface underperforming ad sets, all without opening a single dashboard.\u003C/p>\u003Cp>The MCP sits on top of Whatagraph's unified data layer, so the answers Claude gives you are based on clean, normalized data - not raw API output that needs reconciling.\u003C/p>\u003Cp>\u003Cstrong>The result:\u003C/strong> your campaign performance report template doesn't just live in a document. It becomes something you can talk to.\u003C/p>\u003Ch2 id=\"what-should-a-digital-marketing-report-include\">What should a digital marketing report include?\u003C/h2>\u003Cp>A strong \u003Ca href=\"https://live.whatagraph.com/shared-template/mWa8A0x7lQJqZE11bWENnw4peML9r6vk\"  rel=\"noopener noreferrer\">campaign performance report template\u003C/a> doesn't just show numbers - it tells a clear story from the top-level summary to the channel-level detail. \u003C/p>\u003Cp>This template was co-created with \u003Ca href=\"https://linkedin.com/in/chantelle-bowyer\" target=\"_blank\" rel=\"noopener noreferrer\">Chantelle Bowyer\u003C/a>, the CEO of \u003Ca href=\"https://metis.agency/\" target=\"_blank\" rel=\"noopener noreferrer\">Metis Marketing\u003C/a>, based on how her team actually structures campaign reporting for clients. Here's what to include in yours.\u003C/p>\u003Ch3 id=\"insights-tab\">1. Insights tab\u003C/h3>\u003Cp>\u003Cimg src=\"https://media.whatagraph.com/Overview_of_campaign_performance_report_template_9f54de24f4.png\" srcset=\"https://media.whatagraph.com/Overview_of_campaign_performance_report_template_9f54de24f4.png?width=350 350w, https://media.whatagraph.com/Overview_of_campaign_performance_report_template_9f54de24f4.png?width=700 700w, https://media.whatagraph.com/Overview_of_campaign_performance_report_template_9f54de24f4.png?width=420 440w, https://media.whatagraph.com/Overview_of_campaign_performance_report_template_9f54de24f4.png?width=840 880w, https://media.whatagraph.com/Overview_of_campaign_performance_report_template_9f54de24f4.png?width=768 768w, https://media.whatagraph.com/Overview_of_campaign_performance_report_template_9f54de24f4.png?width=1536 1536w, https://media.whatagraph.com/Overview_of_campaign_performance_report_template_9f54de24f4.png?width=992 992w, https://media.whatagraph.com/Overview_of_campaign_performance_report_template_9f54de24f4.png?width=1984 1984w, https://media.whatagraph.com/Overview_of_campaign_performance_report_template_9f54de24f4.png?width=600 1200w, https://media.whatagraph.com/Overview_of_campaign_performance_report_template_9f54de24f4.png?width=1200 2400w, https://media.whatagraph.com/Overview_of_campaign_performance_report_template_9f54de24f4.png?width=720 1440w, https://media.whatagraph.com/Overview_of_campaign_performance_report_template_9f54de24f4.png?width=1440 2880w\" sizes=\"(max-width: 350px) 350px, (max-width: 440px) 440px, (max-width: 768px) 768px, (max-width: 992px) 992px, (max-width: 1200px) 1200px, (min-resolution: 192dpi) and (max-width: 350px) 700px, (min-resolution: 192dpi) and (max-width: 420px) 840px, (min-resolution: 192dpi) and (max-width: 768px) 1536px, (min-resolution: 192dpi) and (max-width: 992px) 1984px, (min-resolution: 192dpi) and (max-width: 1200px) 2400px, (min-resolution: 192dpi) 2880px, 1440px\" loading=\"lazy\" fetchpriority=\"auto\" decoding=\"async\" alt=\"Overview of campaign performance report template.png\">\u003C/p>\u003Cp>Start with a dedicated insights page that gives anyone reading the report - client, executive, or account manager - an immediate read on what happened and what comes next.\u003C/p>\u003Cp>This tab should cover:\u003C/p>\u003Cul>\u003Cli>\u003Cstrong>Summary and talking points:\u003C/strong> the two or three things that define this period's performance\u003C/li>\u003Cli>\u003Cstrong>Wins:\u003C/strong> what worked and why it matters\u003C/li>\u003Cli>\u003Cstrong>Areas of improvement:\u003C/strong> what underperformed and what's being done about it\u003C/li>\u003Cli>\u003Cstrong>Next month's focus:\u003C/strong> the priorities going into the next reporting cycle\u003C/li>\u003C/ul>\u003Cp>Chantelle recommends leading every report with this tab because it sets the narrative before anyone looks at a single number. Clients read the story first, then the data - not the other way around.\u003C/p>\u003Cp>With \u003Ca href=\"/whatagraph-iq\">Whatagraph IQ\u003C/a>, you don't have to write any of this manually. IQ reads your live campaign data and generates the summary, wins, issues, and recommendations automatically - in 18 languages. You can choose the output type, edit the copy to add your own context, and republish in seconds.\u003C/p>\u003Cp>And if you want to go deeper before a client call, Whatagraph's MCP connector lets you query the same data through Claude or ChatGPT in plain language. A few prompts to try:\u003C/p>\u003Cul>\u003Cli>\u003Ci>\"Summarize the key wins and issues across all sources this month\"\u003C/i>\u003C/li>\u003Cli>\u003Ci>\"Give me an executive summary of [Client Name]'s performance for the last 14 days\"\u003C/i>\u003C/li>\u003Cli>\u003Ci>\"Which campaigns improved the most week-over-week, and which declined?\"\u003C/i>\u003C/li>\u003C/ul>\u003Cp>You get the same clean, governed data - just in a conversational format you can use before a call or turn into a briefing in seconds.\u003C/p>\u003Ch3 id=\"high-level-kpis\">2. High-level KPIs\u003C/h3>\u003Cp>\u003Cimg src=\"https://media.whatagraph.com/High_level_k_P_Is_of_campaign_performance_report_template_cdd5d8e261.png\" srcset=\"https://media.whatagraph.com/High_level_k_P_Is_of_campaign_performance_report_template_cdd5d8e261.png?width=350 350w, https://media.whatagraph.com/High_level_k_P_Is_of_campaign_performance_report_template_cdd5d8e261.png?width=700 700w, https://media.whatagraph.com/High_level_k_P_Is_of_campaign_performance_report_template_cdd5d8e261.png?width=420 440w, https://media.whatagraph.com/High_level_k_P_Is_of_campaign_performance_report_template_cdd5d8e261.png?width=840 880w, https://media.whatagraph.com/High_level_k_P_Is_of_campaign_performance_report_template_cdd5d8e261.png?width=768 768w, https://media.whatagraph.com/High_level_k_P_Is_of_campaign_performance_report_template_cdd5d8e261.png?width=1536 1536w, https://media.whatagraph.com/High_level_k_P_Is_of_campaign_performance_report_template_cdd5d8e261.png?width=992 992w, https://media.whatagraph.com/High_level_k_P_Is_of_campaign_performance_report_template_cdd5d8e261.png?width=1984 1984w, https://media.whatagraph.com/High_level_k_P_Is_of_campaign_performance_report_template_cdd5d8e261.png?width=600 1200w, https://media.whatagraph.com/High_level_k_P_Is_of_campaign_performance_report_template_cdd5d8e261.png?width=1200 2400w, https://media.whatagraph.com/High_level_k_P_Is_of_campaign_performance_report_template_cdd5d8e261.png?width=720 1440w, https://media.whatagraph.com/High_level_k_P_Is_of_campaign_performance_report_template_cdd5d8e261.png?width=1440 2880w\" sizes=\"(max-width: 350px) 350px, (max-width: 440px) 440px, (max-width: 768px) 768px, (max-width: 992px) 992px, (max-width: 1200px) 1200px, (min-resolution: 192dpi) and (max-width: 350px) 700px, (min-resolution: 192dpi) and (max-width: 420px) 840px, (min-resolution: 192dpi) and (max-width: 768px) 1536px, (min-resolution: 192dpi) and (max-width: 992px) 1984px, (min-resolution: 192dpi) and (max-width: 1200px) 2400px, (min-resolution: 192dpi) 2880px, 1440px\" loading=\"lazy\" fetchpriority=\"auto\" decoding=\"async\" alt=\"High level kPIs of campaign performance report template.png\">\u003C/p>\u003Cp>This is the view stakeholders and clients go to first. It gives a single-page read on overall marketing performance, combining website activity and paid channel results without requiring anyone to dig into individual tabs.\u003C/p>\u003Cp>Include here:\u003C/p>\u003Cul>\u003Cli>\u003Cstrong>Conversions vs. conversion rate\u003C/strong> over time - a combined bar and line chart that shows volume alongside efficiency\u003C/li>\u003Cli>\u003Cstrong>Website monthly performance\u003C/strong> - total users, new users, engagement rate, conversions, and conversion rate in a summary table\u003C/li>\u003Cli>\u003Cstrong>Google Ads monthly performance\u003C/strong> - impressions, clicks, CTR, average cost, total cost, conversions, and cost per conversion\u003C/li>\u003Cli>\u003Cstrong>Meta Ads monthly performance\u003C/strong> - amount spent, impressions, reach, clicks, post engagement, video plays, and leads\u003C/li>\u003C/ul>\u003Cp>The numbers here should answer one question: are the campaigns moving in the right direction?\u003C/p>\u003Ch3 id=\"overview-current-month-and-last-month\">3. Overview - current month and last month\u003C/h3>\u003Cfigure class=\"image\">\u003Cimg src=\"https://media.whatagraph.com/Performance_progress_of_campaign_performance_report_template_cd27ad6b41.png\" srcset=\"https://media.whatagraph.com/Performance_progress_of_campaign_performance_report_template_cd27ad6b41.png?width=350 350w, https://media.whatagraph.com/Performance_progress_of_campaign_performance_report_template_cd27ad6b41.png?width=700 700w, https://media.whatagraph.com/Performance_progress_of_campaign_performance_report_template_cd27ad6b41.png?width=420 440w, https://media.whatagraph.com/Performance_progress_of_campaign_performance_report_template_cd27ad6b41.png?width=840 880w, https://media.whatagraph.com/Performance_progress_of_campaign_performance_report_template_cd27ad6b41.png?width=768 768w, https://media.whatagraph.com/Performance_progress_of_campaign_performance_report_template_cd27ad6b41.png?width=1536 1536w, https://media.whatagraph.com/Performance_progress_of_campaign_performance_report_template_cd27ad6b41.png?width=992 992w, https://media.whatagraph.com/Performance_progress_of_campaign_performance_report_template_cd27ad6b41.png?width=1984 1984w, https://media.whatagraph.com/Performance_progress_of_campaign_performance_report_template_cd27ad6b41.png?width=600 1200w, https://media.whatagraph.com/Performance_progress_of_campaign_performance_report_template_cd27ad6b41.png?width=1200 2400w, https://media.whatagraph.com/Performance_progress_of_campaign_performance_report_template_cd27ad6b41.png?width=720 1440w, https://media.whatagraph.com/Performance_progress_of_campaign_performance_report_template_cd27ad6b41.png?width=1440 2880w\" sizes=\"(max-width: 350px) 350px, (max-width: 440px) 440px, (max-width: 768px) 768px, (max-width: 992px) 992px, (max-width: 1200px) 1200px, (min-resolution: 192dpi) and (max-width: 350px) 700px, (min-resolution: 192dpi) and (max-width: 420px) 840px, (min-resolution: 192dpi) and (max-width: 768px) 1536px, (min-resolution: 192dpi) and (max-width: 992px) 1984px, (min-resolution: 192dpi) and (max-width: 1200px) 2400px, (min-resolution: 192dpi) 2880px, 1440px\" loading=\"lazy\" fetchpriority=\"auto\" decoding=\"async\" alt=\"Performance progress of  campaign performance report template.png\">\u003C/figure>\u003Cp>Drill into the current reporting period and the last reporting period with a more detailed breakdown of performance progress and campaign-level results.\u003C/p>\u003Cp>This tab covers three areas:\u003C/p>\u003Cp>\u003Cstrong>1. Performance progress\u003C/strong> - a goal widget showing where you stand against targets for paid media spend and revenue, broken down by Google Ads and Meta Ads.\u003C/p>\u003Cp>\u003Cstrong>2. Your highlights\u003C/strong> - key metric widgets for engaged sessions, conversions, conversion rate, and Meta Ads spend, reach, and leads. These give a fast visual snapshot of the most important numbers.\u003C/p>\u003Cp>\u003Cstrong>3. Detailed results\u003C/strong> - this is where the analysis lives:\u003C/p>\u003Cul>\u003Cli>Conversions breakdown by event name\u003C/li>\u003Cli>Source/medium performance showing which channels are driving users and converting\u003C/li>\u003Cli>Landing page traffic performance - views, users, engaged sessions, and conversion rate per page\u003C/li>\u003Cli>City performance - which locations are delivering the most conversions\u003C/li>\u003Cli>Device performance - how results split across device categories and brands\u003C/li>\u003C/ul>\u003Cp>This level of detail helps performance marketing teams pinpoint exactly where campaigns are working and where to optimize.\u003C/p>\u003Ch3 id=\"google-ads-breakdown\">4. Google Ads breakdown\u003C/h3>\u003Cp>\u003Cimg src=\"https://media.whatagraph.com/Google_ads_breakdown_of_campaign_performance_report_template_413044dff6.png\" srcset=\"https://media.whatagraph.com/Google_ads_breakdown_of_campaign_performance_report_template_413044dff6.png?width=350 350w, https://media.whatagraph.com/Google_ads_breakdown_of_campaign_performance_report_template_413044dff6.png?width=700 700w, https://media.whatagraph.com/Google_ads_breakdown_of_campaign_performance_report_template_413044dff6.png?width=420 440w, https://media.whatagraph.com/Google_ads_breakdown_of_campaign_performance_report_template_413044dff6.png?width=840 880w, https://media.whatagraph.com/Google_ads_breakdown_of_campaign_performance_report_template_413044dff6.png?width=768 768w, https://media.whatagraph.com/Google_ads_breakdown_of_campaign_performance_report_template_413044dff6.png?width=1536 1536w, https://media.whatagraph.com/Google_ads_breakdown_of_campaign_performance_report_template_413044dff6.png?width=992 992w, https://media.whatagraph.com/Google_ads_breakdown_of_campaign_performance_report_template_413044dff6.png?width=1984 1984w, https://media.whatagraph.com/Google_ads_breakdown_of_campaign_performance_report_template_413044dff6.png?width=600 1200w, https://media.whatagraph.com/Google_ads_breakdown_of_campaign_performance_report_template_413044dff6.png?width=1200 2400w, https://media.whatagraph.com/Google_ads_breakdown_of_campaign_performance_report_template_413044dff6.png?width=720 1440w, https://media.whatagraph.com/Google_ads_breakdown_of_campaign_performance_report_template_413044dff6.png?width=1440 2880w\" sizes=\"(max-width: 350px) 350px, (max-width: 440px) 440px, (max-width: 768px) 768px, (max-width: 992px) 992px, (max-width: 1200px) 1200px, (min-resolution: 192dpi) and (max-width: 350px) 700px, (min-resolution: 192dpi) and (max-width: 420px) 840px, (min-resolution: 192dpi) and (max-width: 768px) 1536px, (min-resolution: 192dpi) and (max-width: 992px) 1984px, (min-resolution: 192dpi) and (max-width: 1200px) 2400px, (min-resolution: 192dpi) 2880px, 1440px\" loading=\"lazy\" fetchpriority=\"auto\" decoding=\"async\" alt=\"Google ads breakdown of  campaign performance report template.png\">\u003C/p>\u003Cp>A dedicated section for Google Ads performance, with separate tabs for the current and previous month, so trends are always visible side by side.\u003C/p>\u003Cp>\u003Cstrong>Primary KPIs to track:\u003C/strong> spend, leads, conversions, conversion rate, and cost per conversion. These are the metrics that directly connect ad spend to business outcomes.\u003C/p>\u003Cp>\u003Cstrong>Secondary KPIs:\u003C/strong> impressions, clicks, CTR, average cost, and video views - useful for diagnosing what's driving or limiting the primary numbers.\u003C/p>\u003Cp>Each Google Ads tab includes:\u003C/p>\u003Cul>\u003Cli>\u003Cstrong>Highlights\u003C/strong> - primary KPIs in single-value widgets at the top for quick scanning\u003C/li>\u003Cli>\u003Cstrong>Conversions vs. conversion rate\u003C/strong> - a daily chart showing volume and efficiency trends together\u003C/li>\u003Cli>\u003Cstrong>Campaign breakdown\u003C/strong> - a granular table with impressions, clicks, CTR, average cost, total cost, cost per conversion, and conversions per campaign\u003C/li>\u003Cli>\u003Cstrong>Popular search terms\u003C/strong> (excluding brand) - keyword-level data showing where clicks and conversions are actually coming from\u003C/li>\u003Cli>\u003Cstrong>Top ad creatives performance\u003C/strong> - a visual display of the best-performing ads with impressions, clicks, CTR, and conversions per creative\u003C/li>\u003C/ul>\u003Cp>Creating two tabs for each channel - one for the current month to date and one for the same period year-over-year - makes it easy to separate genuine performance shifts from seasonal patterns without toggling date ranges manually.\u003C/p>\u003Cp>\u003Cstrong>For lead generation,\u003C/strong> Chantelle recommends using bar graphs for conversions and line charts for conversion rate, and breaking down top-performing search terms to show the real incremental reach of paid activity.\u003C/p>\u003Cp>\u003Cstrong>For ecommerce\u003C/strong>, her approach is to swap the focus to revenue and ROAS as primary KPIs, and use a bar graph to show conversion value by month over the past 365 days. It gives clients a longer arc to judge performance against.\u003C/p>\u003Ch3 id=\"meta-ads-breakdown\">5. Meta Ads breakdown\u003C/h3>\u003Cfigure class=\"image\">\u003Cimg src=\"https://media.whatagraph.com/Meta_Ads_breakdown_campaign_performance_report_template_46651cb07e.png\" srcset=\"https://media.whatagraph.com/Meta_Ads_breakdown_campaign_performance_report_template_46651cb07e.png?width=350 350w, https://media.whatagraph.com/Meta_Ads_breakdown_campaign_performance_report_template_46651cb07e.png?width=700 700w, https://media.whatagraph.com/Meta_Ads_breakdown_campaign_performance_report_template_46651cb07e.png?width=420 440w, https://media.whatagraph.com/Meta_Ads_breakdown_campaign_performance_report_template_46651cb07e.png?width=840 880w, https://media.whatagraph.com/Meta_Ads_breakdown_campaign_performance_report_template_46651cb07e.png?width=768 768w, https://media.whatagraph.com/Meta_Ads_breakdown_campaign_performance_report_template_46651cb07e.png?width=1536 1536w, https://media.whatagraph.com/Meta_Ads_breakdown_campaign_performance_report_template_46651cb07e.png?width=992 992w, https://media.whatagraph.com/Meta_Ads_breakdown_campaign_performance_report_template_46651cb07e.png?width=1984 1984w, https://media.whatagraph.com/Meta_Ads_breakdown_campaign_performance_report_template_46651cb07e.png?width=600 1200w, https://media.whatagraph.com/Meta_Ads_breakdown_campaign_performance_report_template_46651cb07e.png?width=1200 2400w, https://media.whatagraph.com/Meta_Ads_breakdown_campaign_performance_report_template_46651cb07e.png?width=720 1440w, https://media.whatagraph.com/Meta_Ads_breakdown_campaign_performance_report_template_46651cb07e.png?width=1440 2880w\" sizes=\"(max-width: 350px) 350px, (max-width: 440px) 440px, (max-width: 768px) 768px, (max-width: 992px) 992px, (max-width: 1200px) 1200px, (min-resolution: 192dpi) and (max-width: 350px) 700px, (min-resolution: 192dpi) and (max-width: 420px) 840px, (min-resolution: 192dpi) and (max-width: 768px) 1536px, (min-resolution: 192dpi) and (max-width: 992px) 1984px, (min-resolution: 192dpi) and (max-width: 1200px) 2400px, (min-resolution: 192dpi) 2880px, 1440px\" loading=\"lazy\" fetchpriority=\"auto\" decoding=\"async\" alt=\"Meta Ads breakdown  campaign performance report template.png\">\u003C/figure>\u003Cp>The Meta Ads tabs mirror the Google Ads structure, giving Facebook and Instagram data its own dedicated section with both current and previous month views.\u003C/p>\u003Cp>\u003Cstrong>Primary KPIs for lead generation:\u003C/strong> amount spent, leads, frequency, and reach. For ecommerce:\u003Cstrong> \u003C/strong>purchases, purchase conversion value, total spend, revenue, and frequency.\u003C/p>\u003Cp>\u003Cstrong>Secondary KPIs:\u003C/strong> clicks, impressions, video plays, post engagement, and - for ecommerce - reach and messaging conversions started.\u003C/p>\u003Cp>Each Meta Ads tab includes:\u003C/p>\u003Cul>\u003Cli>\u003Cstrong>Highlights\u003C/strong> - primary KPIs in single-value scorecards at the top\u003C/li>\u003Cli>\u003Cstrong>Meta Ads reach and clicks\u003C/strong> - a daily chart tracking leads and conversion rate together\u003C/li>\u003Cli>\u003Cstrong>Platform performance\u003C/strong> - results split by publisher platform, so you can see Facebook vs. Instagram contribution separately\u003C/li>\u003Cli>\u003Cstrong>Campaign performance\u003C/strong> - a full breakdown with spend, reach, clicks, video plays, post engagement, and leads per campaign\u003C/li>\u003Cli>\u003Cstrong>Top 6 ads\u003C/strong> - a carousel view of the best-performing creatives with spend, reach, frequency, and CTR per ad\u003C/li>\u003C/ul>\u003Cp>On the attribution side, Chantelle's preference is a 7-day attribution window for Meta Ads reporting, with platform performance always broken down by Facebook vs. Instagram separately. \u003C/p>\u003Cp>Different audiences, different creative formats, different results - adding them together hides where the budget is actually working.\u003C/p>\u003Ch2 id=\"what-key-metrics-should-be-included-in-a-campaign-performance-report-template\">What key metrics should be included in a campaign performance report template?\u003C/h2>\u003Cp>The right metrics depend on what the campaign is trying to achieve. A lead generation campaign and an ecommerce campaign are asking different questions - and the KPIs in your report should reflect that.\u003C/p>\u003Cp>That said, there's a core set of marketing metrics that belongs in every campaign performance report.\u003C/p>\u003Ch3 id=\"conversion-metrics\">1. Conversion metrics\u003C/h3>\u003Cp>These are the numbers that connect ad activity to actual business outcomes. \u003C/p>\u003Cp>Everything else in the report exists to explain these.\u003C/p>\u003Cul>\u003Cli>\u003Cstrong>Conversions\u003C/strong> - the total number of completed goals, whether that's a form fill, purchase, or sign-up\u003C/li>\u003Cli>\u003Cstrong>Conversion rate\u003C/strong> - the percentage of clicks or sessions that resulted in a conversion; a key indicator of how well your landing pages and messaging are working\u003C/li>\u003Cli>\u003Cstrong>Cost per conversion\u003C/strong> - how much you're spending to generate each result; the primary efficiency metric for most campaigns\u003C/li>\u003Cli>\u003Cstrong>Revenue\u003C/strong> (ecommerce) - total value generated from conversions; always track alongside spend to get a true picture of return\u003C/li>\u003C/ul>\u003Cp>\u003Cblockquote class=\"quote quote--variant-1 py-6 px-6 !my-2 rounded-2xl !max-w-full md:text-lg lg:text-xl text-base-dark\">\n          \u003Cdiv class=\"flex gap-4\">\n            \u003Cdiv class=\"\">\n              \u003Csvg\n                xmlns=\"http://www.w3.org/2000/svg\"\n                width=\"28\"\n                height=\"26\"\n                viewBox=\"0 0 28 26\"\n                fill=\"none\"\n              >\n                \u003Cpath\n                  opacity=\"0.15\"\n                  d=\"M10.5428 4.65271C8.26599 5.08169 6.66559 6.73158 5.74165 9.60241C5.27967 11.0213 5.04869 12.4237 5.04869 13.8096C5.04869 13.9746 5.04869 14.1231 5.04869 14.2551C5.08169 14.3541 5.11468 14.6016 5.14768 14.9976H10.5428V25.7879H0V15.839C0 10.9553 0.97344 7.19356 2.92032 4.55372C4.8672 1.91388 7.40804 0.395976 10.5428 0V4.65271ZM27.2233 4.65271C25.4084 4.94969 24.0225 5.97263 23.0656 7.72152C22.1416 9.47042 21.6797 11.4833 21.6797 13.7602C21.6797 13.9581 21.6797 14.1561 21.6797 14.3541C21.7127 14.5521 21.7622 14.7666 21.8282 14.9976H27.2233V25.7879H16.631V15.839C16.631 11.9123 17.4559 8.41448 19.1058 5.34567C20.7557 2.24386 23.4616 0.461971 27.2233 0V4.65271Z\"\n                  fill=\"#5667FC\"\n                />\n              \u003C/svg>\n            \u003C/div>\n            \u003Cdiv class=\"italic\">\n              Most clients won't care about vanity metrics, such as impressions or an average position increase, but rather how the work that has been completed is driving more traffic and revenue for the business. - \u003Ca href=\"https://www.linkedin.com/in/henry-smith-6bb235138/\" target=\"_blank\" rel=\"noopener noreferrer\">Henry Smith\u003C/a>, Head of SEO, \u003Ca href=\"https://darkhorse.co/\" target=\"_blank\" rel=\"noopener noreferrer\">Dark Horse\u003C/a>\n\n              \u003Cfooter class=\"text-right font-bold !mt-3 text-wrap-balance not-italic [&_a]:font-bold\">\n                \n              \u003C/footer>\n            \u003C/div>\n          \u003C/div>\n        \u003C/blockquote>\u003C/p>\u003Ch3 id=\"paid-media-spend-and-return\">2. Paid media spend and return\u003C/h3>\u003Cp>These metrics tell you whether the budget is being used efficiently across your ad campaigns.\u003C/p>\u003Cul>\u003Cli>\u003Cstrong>Ad spend\u003C/strong> - total spend per channel and per campaign; essential for pacing and budget tracking\u003C/li>\u003Cli>\u003Cstrong>ROAS (return on ad spend)\u003C/strong> - revenue generated per dollar spent on ads; the headline profitability metric for ecommerce campaigns\u003C/li>\u003Cli>\u003Cstrong>Cost per lead\u003C/strong> - for lead generation campaigns, this replaces ROAS as the primary cost efficiency metric\u003C/li>\u003C/ul>\u003Ch3 id=\"traffic-and-reach-metrics\">3. Traffic and reach metrics\u003C/h3>\u003Cp>These show how broadly your campaigns are landing and how much interest they're generating before the conversion happens.\u003C/p>\u003Cul>\u003Cli>\u003Cstrong>Impressions\u003C/strong> - total times your ads were shown; useful for gauging visibility and brand exposure\u003C/li>\u003Cli>\u003Cstrong>Clicks\u003C/strong> - the number of users who acted on the ad; a leading indicator of interest\u003C/li>\u003Cli>\u003Cstrong>Click-through rate (CTR)\u003C/strong> - clicks divided by impressions; shows how compelling your ad creative and messaging are\u003C/li>\u003Cli>\u003Cstrong>Reach\u003C/strong> - the number of unique users who saw your ads; particularly important for Meta Ads, where frequency matters\u003C/li>\u003Cli>\u003Cstrong>Frequency\u003C/strong> - how many times the average user sees your ad; critical for spotting ad fatigue before it drags down performance\u003C/li>\u003C/ul>\u003Ch3 id=\"google-ads-specific-metrics\">4. Google Ads-specific metrics\u003C/h3>\u003Cp>For search and PPC campaigns, these metrics add the layer of context that platform-level data alone doesn't give you.\u003C/p>\u003Cul>\u003Cli>\u003Cstrong>Average cost (CPC)\u003C/strong> - what you're paying per click; helps assess bid competitiveness and keyword efficiency\u003C/li>\u003Cli>\u003Cstrong>Search term performance\u003C/strong> - which queries are actually triggering your ads and converting, excluding branded terms to isolate incremental reach\u003C/li>\u003Cli>\u003Cstrong>Impressions by campaign\u003C/strong> - how often each campaign appears in search results; useful for identifying scaling opportunities\u003C/li>\u003C/ul>\u003Cp>\u003Cblockquote class=\"quote quote--variant-2 py-6 px-6 !my-2 rounded-2xl !max-w-full md:text-lg lg:text-xl text-base-dark\">\n          \u003Cdiv class=\"flex gap-4\">\n            \u003Cdiv class=\"\">\n              \u003Csvg\n                xmlns=\"http://www.w3.org/2000/svg\"\n                width=\"28\"\n                height=\"26\"\n                viewBox=\"0 0 28 26\"\n                fill=\"none\"\n              >\n                \u003Cpath\n                  opacity=\"0.15\"\n                  d=\"M10.5428 4.65271C8.26599 5.08169 6.66559 6.73158 5.74165 9.60241C5.27967 11.0213 5.04869 12.4237 5.04869 13.8096C5.04869 13.9746 5.04869 14.1231 5.04869 14.2551C5.08169 14.3541 5.11468 14.6016 5.14768 14.9976H10.5428V25.7879H0V15.839C0 10.9553 0.97344 7.19356 2.92032 4.55372C4.8672 1.91388 7.40804 0.395976 10.5428 0V4.65271ZM27.2233 4.65271C25.4084 4.94969 24.0225 5.97263 23.0656 7.72152C22.1416 9.47042 21.6797 11.4833 21.6797 13.7602C21.6797 13.9581 21.6797 14.1561 21.6797 14.3541C21.7127 14.5521 21.7622 14.7666 21.8282 14.9976H27.2233V25.7879H16.631V15.839C16.631 11.9123 17.4559 8.41448 19.1058 5.34567C20.7557 2.24386 23.4616 0.461971 27.2233 0V4.65271Z\"\n                  fill=\"#7171F2\"\n                />\n              \u003C/svg>\n            \u003C/div>\n            \u003Cdiv class=\"italic\">\n              For PPC, the main guiding light is cost per conversion. We'll watch click-through rate and CPM, but only care about them if we see an opportunity to improve cost per conversion by improving one of those metrics. - \u003Ca href=\"https://www.linkedin.com/in/brandonrollins\" target=\"_blank\" rel=\"noopener noreferrer\">Brandon Rollins\u003C/a>, Founder & CEO, \u003Ca href=\"https://pangeamarketing.us/\" target=\"_blank\" rel=\"noopener noreferrer\">Pangea Marketing Agency\u003C/a>\n\n              \u003Cfooter class=\"text-right font-bold !mt-3 text-wrap-balance not-italic [&_a]:font-bold\">\n                \n              \u003C/footer>\n            \u003C/div>\n          \u003C/div>\n        \u003C/blockquote>\u003C/p>\u003Ch3 id=\"meta-ads-specific-metrics\">5. Meta Ads-specific metrics\u003C/h3>\u003Cp>For Facebook and Instagram campaigns, audience and creative performance data add context that conversion numbers alone can't explain.\u003C/p>\u003Cul>\u003Cli>\u003Cstrong>Amount spent\u003C/strong> - broken down by platform (Facebook vs. Instagram) to see where the budget is going\u003C/li>\u003Cli>\u003Cstrong>Video plays\u003C/strong> - for video-heavy campaigns, this shows whether the creative is stopping the scroll\u003C/li>\u003Cli>\u003Cstrong>Post engagement\u003C/strong> - likes, comments, shares, and saves; signals content resonance beyond direct response\u003C/li>\u003Cli>\u003Cstrong>Leads\u003C/strong> - for lead gen campaigns, tracked separately from website conversions to capture Meta's native lead forms\u003C/li>\u003Cli>\u003Cstrong>Platform performance split\u003C/strong> - always break down results by Facebook vs. Instagram separately; the audiences behave differently, and lumping them together hides where the budget is actually working\u003C/li>\u003C/ul>\u003Ch3 id=\"website-and-attribution-metrics\">6. Website and attribution metrics\u003C/h3>\u003Cp>These connect your paid activity to on-site behavior and help you understand what happens after the click.\u003C/p>\u003Cul>\u003Cli>\u003Cstrong>Engaged sessions\u003C/strong> - users who spent meaningful time on site, not just bounced immediately\u003C/li>\u003Cli>\u003Cstrong>New vs. returning users\u003C/strong> - shows whether campaigns are reaching fresh audiences or retargeting existing ones\u003C/li>\u003Cli>\u003Cstrong>Landing page conversion rate\u003C/strong> - conversions divided by landing page views; isolates the page's role in the funnel\u003C/li>\u003Cli>\u003Cstrong>Source/medium performance\u003C/strong> - which traffic sources are driving the most conversions; essential for cross-channel campaign reporting\u003C/li>\u003Cli>\u003Cstrong>Device performance\u003C/strong> - how results split across desktop, mobile, and tablet; informs creative format decisions\u003C/li>\u003C/ul>\u003Cp>Once these metrics are set up in Whatagraph, you can go beyond the report itself. \u003C/p>\u003Cp>With the MCP connector, you can ask Claude or ChatGPT to surface exactly the metrics that need attention - without opening the dashboard. A few prompts that work well here:\u003C/p>\u003Cul>\u003Cli>\u003Ci>\"Which campaigns have a ROAS above target but are losing impression share due to budget?\"\u003C/i>\u003C/li>\u003Cli>\u003Ci>\"Find campaigns where spend has increased, but conversions have dropped compared to last month.\"\u003C/i>\u003C/li>\u003Cli>\u003Ci>\"Which ad sets have a CTR below 1% right now?\"\u003C/i>\u003C/li>\u003C/ul>\u003Cp>The metrics stop being a static table and become something you can actively interrogate.\u003C/p>","sections.rich-text-content",{"id":648,"description":33,"title":33,"items":649,"__component":666},531,[650,654,658,662],{"id":651,"question":652,"answer":653},2712,"Is there a free digital marketing report template available?","\u003Cp>Yes. Whatagraph's campaign performance report template is free to use. Sign up, connect your data sources, and the template is ready to populate with your live marketing data - no setup fees, no credit card required.\u003C/p>\u003Cp> \u003C/p>\u003Cp>The free plan includes:\u003C/p>\u003Cul>\u003Cli>Access to core integrations (Google Ads, Meta Ads, Google Analytics, and more)\u003C/li>\u003Cli>Pre-built report templates, including this campaign performance report template\u003C/li>\u003Cli>Whatagraph IQ for AI-generated report builds and performance summaries\u003C/li>\u003Cli>Shareable live links and PDF exports\u003C/li>\u003C/ul>\u003Cp> \u003C/p>\u003Cp>If you need more data sources, white-labeling, or higher report volumes, paid plans scale from there. But for most teams getting started with cross-channel campaign reporting, the free plan covers everything you need.\u003C/p>",{"id":655,"question":656,"answer":657},2713,"How well are your marketing KPIs performing?","\u003Cp>The honest answer: most teams don't know until it's too late to act.\u003C/p>\u003Cp> \u003C/p>\u003Cp>According to \u003Ca href=\"https://blog.hubspot.com/marketing/hubspot-blog-marketing-industry-trends-report\" target=\"_blank\" rel=\"noopener noreferrer\">HubSpot's 2026 State of Marketing report\u003C/a>, measuring ROI is the #1 challenge for marketers. The problem usually isn't a lack of data. It's that the data is spread across too many platforms, reported too infrequently, and presented without enough context to drive a decision.\u003C/p>\u003Cp> \u003C/p>\u003Cp>\u003Cstrong>A few signals that your KPI tracking needs attention:\u003C/strong>\u003C/p>\u003Cp> \u003C/p>\u003Cul>\u003Cli>You're pulling numbers manually from multiple platforms, each reporting cycle\u003C/li>\u003Cli>Clients or stakeholders are asking questions your report doesn't answer\u003C/li>\u003Cli>You're looking at last month's data when you should be acting on last week's\u003C/li>\u003Cli>Different team members are reporting the same metrics differently\u003C/li>\u003C/ul>\u003Cp> \u003C/p>\u003Cp>The fix starts with a single source of truth. When all your campaign data flows into one place - Google Ads, Meta Ads, LinkedIn, email marketing, and more - you can see KPI performance across channels in real time, not just at month's end.\u003C/p>\u003Cp> \u003C/p>\u003Cp>With Whatagraph's MCP connector, you can take this further. Connect your Whatagraph account to Claude or ChatGPT and ask questions about your KPIs at any point in the month - without opening a dashboard. Here's how to get set up:\u003C/p>\u003Cp> \u003C/p>\u003Col>\u003Cli>Open Settings in Claude and navigate to Connectors\u003C/li>\u003Cli>Add a custom connector and paste in the Whatagraph MCP server URL:\u003Ca href=\"https://mcp.whatagraph.com/mcp\" target=\"_blank\" rel=\"noopener noreferrer\"> https://mcp.whatagraph.com/mcp\u003C/a>\u003C/li>\u003Cli>Authorize the connection - if you're already logged into Whatagraph in the same browser, this is one click\u003C/li>\u003Cli>Set permissions to \"Always allow\" so Claude doesn't ask for approval every time it pulls data\u003C/li>\u003Cli>Test it by asking: \u003Ci>\"What do you have access to in my Whatagraph account?\"\u003C/i>\u003C/li>\u003C/ol>",{"id":659,"question":660,"answer":661},2714,"How can I automate marketing reports?","\u003Cp>Manual reporting is one of the biggest time drains in marketing. The good news: most of it can be automated.\u003C/p>\u003Cp> \u003C/p>\u003Cp>Here's how to do it with Whatagraph:\u003C/p>\u003Cp> \u003C/p>\u003Cp>\u003Cstrong>Step 1:\u003C/strong> Connect your data sources. Link Google Ads, Facebook Ads, LinkedIn, email marketing platforms, Google Analytics, and more. Data flows in automatically - no CSV exports, no manual imports.\u003C/p>\u003Cp> \u003C/p>\u003Cp>\u003Cstrong>Step 2: \u003C/strong>Build your report with Whatagraph IQ. Describe the report you need, and IQ builds it for you - structure, widgets, and cross-channel views included. \u003C/p>\u003Cp> \u003C/p>\u003Cp>\u003Cstrong>Step 3:\u003C/strong> Let IQ write the summaries. Instead of manually writing a summary each month, IQ analyzes your live data and generates written summaries - wins, issues, recommendations - automatically. When the date range changes, the summaries update to match.\u003C/p>\u003Cp> \u003C/p>\u003Cp>\u003Cstrong>Step 4:\u003C/strong> Schedule delivery. Set up automated email delivery on a weekly, monthly, or custom schedule. Or share a live link that updates in real time - clients can check performance whenever they want.\u003C/p>\u003Cp> \u003C/p>\u003Cp>\u003Cstrong>Step 5:\u003C/strong> Query your data between reports. For anything that comes up between reporting cycles, Whatagraph's MCP connector lets you ask Claude or ChatGPT questions about your campaign data in plain language.\u003C/p>",{"id":663,"question":664,"answer":665},2715,"How do I create an effective campaign performance report template?","\u003Cp>An effective campaign performance report doesn't just show numbers - it answers the questions your clients and stakeholders actually have: is the budget working, what's driving results, and what happens next.\u003C/p>\u003Cp> \u003C/p>\u003Cp>Here's how to build one that does that:\u003C/p>\u003Cp> \u003C/p>\u003Cp>\u003Cstrong>1. Start with the narrative, not the data:\u003C/strong> Lead with an insights tab: wins, losses, and next step recommendations. Clients read the story first. The data is there to back it up.\u003C/p>\u003Cp> \u003C/p>\u003Cp>\u003Cstrong>2. Match KPIs to campaign objectives:\u003C/strong> A lead generation campaign and an ecommerce campaign need different metrics at the top. \u003C/p>\u003Cp> \u003C/p>\u003Cp>\u003Cstrong>a) For lead gen:\u003C/strong> spend, leads, cost per conversion, and conversion rate. \u003C/p>\u003Cp> \u003C/p>\u003Cp>\u003Cstrong>b) For ecommerce:\u003C/strong> revenue, ROAS, purchases, and cost per conversion. \u003C/p>\u003Cp> \u003C/p>\u003Cp>Don't use the same template structure for both without adjusting what's front and center.\u003C/p>\u003Cp> \u003C/p>\u003Cp>\u003Cstrong>3. Show performance at two levels:\u003C/strong> Give stakeholders a high-level view first - total spend, conversions, and ROAS across all channels.\u003C/p>\u003Cp> \u003C/p>\u003Cp>Then break it down by channel (Google Ads vs. Meta Ads) and by campaign. The high-level view answers \"how did we do?\" The detail answers \"why?\"\u003C/p>\u003Cp> \u003C/p>\u003Cp>\u003Cstrong>4. Always include period-over-period comparisons:\u003C/strong> Month-over-month numbers without context are hard to evaluate. Add current month vs. last month, and where relevant, current month vs. the same period last year. It separates genuine performance shifts from seasonal patterns.\u003C/p>\u003Cp> \u003C/p>\u003Cp>\u003Cstrong>5. Build in goals from the start:\u003C/strong> A report without targets is just a data dump. Set up goal widgets to show how actual performance tracks against agreed targets - spend, conversions, ROAS, or leads. \u003C/p>\u003Cp> \u003C/p>\u003Cp>Clients should be able to see at a glance whether the month is on track without asking.\u003C/p>\u003Cp> \u003C/p>\u003Cp>\u003Cstrong>6. Keep it reusable:\u003C/strong> Use linked templates in Whatagraph so updates to your master report structure ripple across all client reports instantly. When a new campaign type gets added, or a section needs updating, you change it once - not 30 times.\u003C/p>\u003Cp> \u003C/p>\u003Cp>For more inspiration on structuring paid campaign reports, see our\u003Ca href=\"https://whatagraph.com/blog/articles/ppc-reporting-examples\"> PPC reporting examples\u003C/a>.\u003C/p>","sections.faq",{"pagination":668},{"page":5,"pageSize":143,"pageCount":5,"total":5},1786610530071]