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Marketing Summary (Annual Overview)\u003C/h3>\u003Cp>\u003Cstrong>Channels connected:\u003C/strong> All your marketing channels\u003C/p>\u003Cp>This is the most important tab for executive stakeholders. It should immediately answer: Did marketing move the business forward this year?\u003C/p>\u003Cp>\u003Cstrong>What to include\u003C/strong>\u003C/p>\u003Cul>\u003Cli>Annual Performance Summary: A written overview of total conversions, revenue impact, channel performance, and growth patterns across the year\u003C/li>\u003Cli>Year-over-year KPIs:\u003Cul>\u003Cli>Total conversions\u003C/li>\u003Cli>Total users\u003C/li>\u003Cli>Total spend\u003C/li>\u003Cli>Cost per conversion\u003C/li>\u003C/ul>\u003C/li>\u003Cli>Cross-channel performance snapshots: Paid, organic, and social combined\u003C/li>\u003Cli>Strategic Recommendations for the Next Year: Clear priorities and budget guidance for the upcoming year\u003C/li>\u003C/ul>\u003Cp>\u003Cstrong>Why it matters\u003C/strong>\u003C/p>\u003Cul>\u003Cli>Gives leadership a high-level narrative without digging into charts\u003C/li>\u003Cli>Connects marketing performance directly to business outcomes\u003C/li>\u003Cli>Sets direction for next year’s marketing strategy \u003C/li>\u003C/ul>\u003Ch3 id=\"website-performance-report-\">2. Website Performance Report \u003C/h3>\u003Cp>\u003Cstrong>Channels connected: \u003C/strong>Google Analytics 4, Google Search Console\u003C/p>\u003Cp>This section focuses on how your website performed as a conversion engine over the year, not just month-to-month fluctuations.\u003C/p>\u003Cp>\u003Cstrong>What to include\u003C/strong>\u003C/p>\u003Cul>\u003Cli>12-month trends for:\u003Cul>\u003Cli>Sessions\u003C/li>\u003Cli>Total users\u003C/li>\u003Cli>New users\u003C/li>\u003Cli>Conversions\u003C/li>\u003C/ul>\u003C/li>\u003Cli>Traffic source analysis: Which sources drove the most value over the year\u003C/li>\u003Cli>Device and demographic breakdowns: Identify long-term audience patterns\u003C/li>\u003Cli>Top-performing pages: Pages that consistently contributed to conversions\u003C/li>\u003Cli>Engagement metrics: Bounce rate and average engagement time\u003C/li>\u003C/ul>\u003Cp>\u003Cstrong>Why it matters\u003C/strong>\u003C/p>\u003Cul>\u003Cli>Highlights sustained performance instead of short-term spikes\u003C/li>\u003Cli>Identifies reliable traffic and conversion drivers\u003C/li>\u003Cli>Supports UX, CRO, and content investment decisions\u003C/li>\u003C/ul>\u003Ch3 id=\"seo-report\">3. SEO Report\u003C/h3>\u003Cp>\u003Cstrong>Channels connected:\u003C/strong> Semrush, Google Analytics 4, Google Search Console\u003C/p>\u003Cp>This tab evaluates organic growth over the entire year, focusing on visibility and authority gains rather than short-term ranking changes.\u003C/p>\u003Cp>\u003Cstrong>What to include\u003C/strong>\u003C/p>\u003Cul>\u003Cli>Average position trends over 12 months\u003C/li>\u003Cli>Total keyword rankings: Top 3, Top 10, Top 20 distributions\u003C/li>\u003Cli>Keyword movement: Improved vs. declined rankings across the year\u003C/li>\u003Cli>Backlinks and referring domains growth\u003C/li>\u003Cli>Domain authority trend\u003C/li>\u003Cli>SEO summary and recommendations focused on next-year priorities\u003C/li>\u003C/ul>\u003Cp>\u003Cstrong>Why it matters\u003C/strong>\u003C/p>\u003Cul>\u003Cli>Shows whether SEO marketing efforts compound over time\u003C/li>\u003Cli>Identifies structural SEO issues that impact long-term growth\u003C/li>\u003Cli>Supports planning for content, technical SEO, and link-building investments\u003C/li>\u003C/ul>\u003Ch3 id=\"google-my-business-local-performance-\">4. Google My Business / Local Performance \u003C/h3>\u003Cp>\u003Cstrong>Connected channels: \u003C/strong>Google My Business\u003C/p>\u003Cp>For location-based businesses, this tab evaluates how local visibility evolved throughout the year.\u003C/p>\u003Cp>\u003Cstrong>What to include\u003C/strong>\u003C/p>\u003Cul>\u003Cli>Search vs. Maps impressions (12 months)\u003C/li>\u003Cli>Website actions: Calls, directions, website clicks\u003C/li>\u003Cli>Review volume and average rating trends\u003C/li>\u003Cli>Device breakdown: Mobile vs. desktop behavior\u003C/li>\u003Cli>Local performance summary and yearly recommendations\u003C/li>\u003C/ul>\u003Cp>\u003Cstrong>Why it matters\u003C/strong>\u003C/p>\u003Cul>\u003Cli>Shows real-world demand and intent over time\u003C/li>\u003Cli>Highlights how local SEO impacts offline actions\u003C/li>\u003Cli>Helps prioritize review management and local optimization strategies\u003C/li>\u003C/ul>\u003Ch3 id=\"ppc-performance-report\">5. PPC Performance Report\u003C/h3>\u003Cp>\u003Cstrong>Channels connected: \u003C/strong>Google Ads, Facebook Ads \u003C/p>\u003Cp>Annual paid media initiatives reporting should focus on efficiency and ROI, not just spend.\u003C/p>\u003Cp>\u003Cstrong>What to include\u003C/strong>\u003C/p>\u003Cul>\u003Cli>Total annual spend vs. conversions\u003C/li>\u003Cli>Yearly CTR, CPC, CPM trends\u003C/li>\u003Cli>Top-performing marketing campaigns and creatives\u003C/li>\u003Cli>Conversion funnels across the year\u003C/li>\u003Cli>Landing page performance for paid traffic\u003C/li>\u003Cli>Budget allocation insights and scaling opportunities\u003C/li>\u003C/ul>\u003Cp>\u003Cstrong>Why it matters\u003C/strong>\u003C/p>\u003Cul>\u003Cli>Identifies which campaigns deserve more budget next year\u003C/li>\u003Cli>Highlights wasted spend or underperforming segments\u003C/li>\u003Cli>Aligns paid strategy with long-term growth goals\u003C/li>\u003C/ul>\u003Ch3 id=\"social-media-report\">6. Social Media Report\u003C/h3>\u003Cp>\u003Cstrong>Connected channels: \u003C/strong>Facebook, Instagram\u003C/p>\u003Cp>This section evaluates how organic social media marketing contributed to awareness, engagement, and conversions across the year.\u003C/p>\u003Cp>\u003Cstrong>What to include\u003C/strong>\u003C/p>\u003Cul>\u003Cli>Impressions, clicks, and CTR trends\u003C/li>\u003Cli>Audience demographics and delivery insights\u003C/li>\u003Cli>Creative and placement performance\u003C/li>\u003Cli>Spend vs. engagement efficiency\u003C/li>\u003Cli>Year-end recommendations for scaling or consolidation\u003C/li>\u003C/ul>\u003Cp>\u003Cstrong>Why it matters\u003C/strong>\u003C/p>\u003Cul>\u003Cli>Reveals which platforms actually drive results\u003C/li>\u003Cli>Supports smarter creative and audience planning\u003C/li>\u003Cli>Helps justify social media investment with data\u003C/li>\u003C/ul>\u003Ch3 id=\"email-marketing-performance-\">7. Email Marketing Performance \u003C/h3>\u003Cp>\u003Cstrong>Connected channels: \u003C/strong>ActiveCampaign\u003C/p>\u003Cp>Email marketing deserves its own tab because it often plays a major role in retention, lead nurturing, and revenue over time, not just short campaign bursts.\u003C/p>\u003Cp>\u003Cstrong>What to include\u003C/strong>\u003C/p>\u003Cul>\u003Cli>12-month email performance trends from your email marketing report:\u003Cul>\u003Cli>Open rates\u003C/li>\u003Cli>Click-through rates\u003C/li>\u003Cli>Conversion rate\u003C/li>\u003C/ul>\u003C/li>\u003Cli>Campaign-level performance: Newsletters, promotions, lifecycle emails\u003C/li>\u003Cli>List growth and churn: Subscriber gains vs. unsubscribes\u003C/li>\u003Cli>Revenue and assisted conversions: Especially important for ecommerce and lead generation\u003C/li>\u003Cli>Top-performing email campaigns: Based on engagement and ROI\u003C/li>\u003C/ul>\u003Cp>\u003Cstrong>Why it matters\u003C/strong>\u003C/p>\u003Cul>\u003Cli>Shows how email marketing contributes to long-term growth, not just isolated sends\u003C/li>\u003Cli>Helps the marketing team understand which messaging and formats worked best\u003C/li>\u003Cli>Informs email strategy, segmentation, and automation planning for next year\u003C/li>\u003C/ul>\u003Cp>---\u003C/p>\u003Cp>To sum up, a strong annual marketing dashboard should:\u003C/p>\u003Cul>\u003Cli>Emphasize trends over time, not isolated wins\u003C/li>\u003Cli>Translate performance into strategic next steps\u003C/li>\u003Cli>Help stakeholders understand where to double down next year\u003C/li>\u003C/ul>\u003Cp>If monthly reports explain what happened, annual reports should explain why it mattered—and what’s next.\u003C/p>","sections.rich-text-content",{"id":663,"title":664,"disable_top_margin":33,"disable_bottom_margin":33,"hide_stars":33,"subtext":33,"type":33,"cta":33,"reviews":665,"cta_collection":761,"__component":771},37,"Why Marketers Love Reporting With Whatagraph",[666,695,719,740],{"id":667,"comment":668,"reviewed_by":33,"author":669,"author_link":33,"createdAt":670,"updatedAt":671,"publishedAt":672,"author_role":673,"stat_value":674,"stat_label":675,"stat_link":676,"documentId":677,"author_image":678,"cta":33},92,"Whatagraph's AI is saving so much time and energy for our marketing specialists. We now have more time to focus on strategic things that help both our agency and our clients grow.","Lars Maat","2025-09-25T16:35:39.433Z","2026-06-02T09:53:01.778Z","2025-09-25T16:36:15.147Z","Co-Founder @ Maatwerk Online","100","hours saved per month ","https://whatagraph.com/case-studies/maatwerk-online","y0hb4q7mnpebconrjo91ehs2",{"id":679,"name":680,"alternativeText":681,"caption":33,"width":682,"height":682,"formats":683,"hash":689,"ext":384,"mime":385,"size":690,"url":691,"previewUrl":33,"provider":370,"provider_metadata":33,"createdAt":692,"updatedAt":693,"documentId":694,"publishedAt":373,"focalPoint":33},15102,"Lars.png","\"Lars - Headshot of a smiling man with fair hair against a teal background.\"",312,{"thumbnail":684},{"ext":384,"url":685,"hash":686,"mime":385,"name":687,"path":33,"size":688,"width":618,"height":618},"https://s3.us-east-2.amazonaws.com/whatagraph.com/thumbnail_Lars_d8b903a190.png","thumbnail_Lars_d8b903a190","thumbnail_Lars.png",48.09,"Lars_d8b903a190",114.52,"https://s3.us-east-2.amazonaws.com/whatagraph.com/Lars_d8b903a190.png","2025-07-09T12:30:04.259Z","2025-09-08T12:48:17.838Z","ugiiqw70uxxx68jofpwwg6bq",{"id":696,"comment":697,"reviewed_by":698,"author":699,"author_link":33,"createdAt":700,"updatedAt":701,"publishedAt":702,"author_role":703,"stat_value":704,"stat_label":705,"stat_link":706,"documentId":707,"author_image":708,"cta":33},96,"Whatagraph has become an essential partner for scaling our reporting, and my teams love it because it saves so much time. 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It helped us not only get clients on board but also keep them within the agency.","Stef Oosterik","2025-11-03T14:11:43.140Z","2025-11-03T14:14:52.838Z","2025-11-03T14:11:44.834Z","Quality Manager @ Dtch. 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Our relationships with clients have been amazing, and we’ve even been able to retain them longer. ","Kim Strickland","2025-09-08T12:54:18.601Z","2026-06-02T09:54:17.507Z","2025-09-08T13:03:09.830Z","Digital Marketing Specialist @ Peak Seven","63","https://whatagraph.com/case-studies/peak-seven","h89ciejkdumzswa4etfji6yu",{"id":752,"name":753,"alternativeText":754,"caption":33,"width":733,"height":732,"formats":33,"hash":755,"ext":384,"mime":385,"size":756,"url":757,"previewUrl":33,"provider":370,"provider_metadata":33,"createdAt":758,"updatedAt":759,"documentId":760,"publishedAt":373,"focalPoint":33},15400,"Kim Strickland.png","Kim Strickland - Headshot of a person with short, curly hair wearing a red shirt.","Kim_Strickland_097352cb81",18.72,"https://s3.us-east-2.amazonaws.com/whatagraph.com/Kim_Strickland_097352cb81.png","2025-09-08T13:01:09.693Z","2025-09-08T13:03:00.128Z","h3k5x6pzh1h9kgj5t16n7sdb",{"id":19,"Name":469,"createdAt":762,"updatedAt":763,"publishedAt":764,"documentId":765,"cta":766},"2025-11-03T14:24:37.917Z","2025-11-03T14:24:46.885Z","2025-11-03T14:24:41.418Z","zh7p1564tsedtmsbywox7rs8",[767],{"id":768,"label":769,"url":770,"subtext":33,"style":600,"element_id":33,"color":33,"icon":33,"width":33},1725,"Read success stories","https://whatagraph.com/case-studies","sections.reviews-slider",{"id":773,"description":774,"title":775,"items":776,"__component":805},441,"Have more questions? We answered them below.","Frequently Asked Questions",[777,781,785,789,793,797,801],{"id":778,"question":779,"answer":780},1966,"How to write an annual marketing report?","\u003Cp>To write an annual marketing report, start by reviewing performance across the last 12 months to date instead of focusing on short-term spikes. A strong yearly marketing report template should summarize key initiatives, highlight trends across marketing channels, and clearly explain what should change or scale next year.\u003C/p>",{"id":782,"question":783,"answer":784},1967,"What is the annual report of marketing?","\u003Cp>An annual marketing report is a strategic document that shows how all marketing efforts performed over a full year. A good marketing annual report sample connects campaigns, spend, and results to business outcomes like growth, efficiency, and return on investment.\u003C/p>",{"id":786,"question":787,"answer":788},1968,"What does a good marketing report look like?","\u003Cp>A good marketing report is easy to understand, visually clear, and focused on impact rather than raw data. The best reports combine graphs, KPIs, and written insights to explain what happened, why it mattered, and what actions to take next.\u003C/p>",{"id":790,"question":791,"answer":792},1969,"Is there a free digital marketing report template available?","\u003Cp>Yes. Whatagraph offers a digital marketing annual report template free that you can use to build polished reports without starting from scratch. It allows you to connect your data sources and generate a professional annual marketing report example in minutes.\u003C/p>",{"id":794,"question":795,"answer":796},1970,"Can I customize the digital marketing report template for my business?","\u003Cp>Absolutely. You can customize Whatagraph's digital marketing report template using AI. Just upload a screenshot of your brandbook or type in a prompt. Whatagraph automatically detects the fonts and colors and apply them to your report. (You can still manually adjust the fonts and colors after.)\u003C/p>",{"id":798,"question":799,"answer":800},1971,"Which marketing KPIs and metrics should I report on?","\u003Cp>The KPIs you report on should align with your marketing goals and bottom line. Most marketing report templates include metrics such as:\u003C/p>\u003Cp> \u003C/p>\u003Cp>- Website traffic and organic traffic\u003C/p>\u003Cp>\u003Cbr>- Conversion rate and cost per acquisition\u003C/p>\u003Cp>\u003Cbr>- Campaign performance and ROI\u003C/p>\u003Cp>\u003Cbr>- Engagement metrics like bounce rate and click-through rates\u003C/p>\u003Cp>\u003Cbr>- Channel-level results across SEO, PPC, email marketing, and social media\u003C/p>",{"id":802,"question":803,"answer":804},1972,"What marketing report templates should you use?","\u003Cp>The right template depends on your reporting frequency and audience. Many teams use a mix of:\u003C/p>\u003Cp> \u003C/p>\u003Cp>- Monthly and weekly reports for optimization\u003C/p>\u003Cp>\u003Cbr>- Campaign-specific reports for analysis\u003C/p>\u003Cp>\u003Cbr>- An annual marketing report template for long-term strategy and planning\u003C/p>\u003Cp> \u003C/p>\u003Cp>Using the right template ensures stakeholders understand both short-term performance and long-term impact.\u003C/p>","sections.faq",{"pagination":807},{"page":5,"pageSize":143,"pageCount":5,"total":5},1786610543353]