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No templates or manual setup needed.\u003C/p>","wg3 - generate report",[],{"id":159,"Name":334,"createdAt":722,"updatedAt":723,"publishedAt":724,"documentId":725,"cta":726},"2025-09-15T14:38:22.192Z","2026-07-21T11:53:08.659Z","2026-07-21T11:53:23.622Z","nqn16pbgplm2dgl1yebiu5j3",[727],{"id":728,"label":334,"url":335,"subtext":33,"style":629,"element_id":33,"color":33,"icon":33,"width":33},2875,"sections.headline",{"id":731,"text_above_title":33,"title":732,"subtext":33,"guideflow_code":733,"disable_top_margin":33,"disable_bottom_margin":33,"__component":734},37,"How To Use Whatagraph’s Mailchimp Report Template","\u003Cdiv style=\"position: relative; padding-bottom:calc(49.916666666666664% + 47px); height: 0;\">\u003Ciframe id=\"er57l6nalk\" src=\"https://app.guideflow.com/embed/er57l6nalk\" width=\"100%\" height=\"100%\" style=\"overflow:hidden;position:absolute;border:none\" scrolling=\"no\" allow=\"clipboard-read; clipboard-write\" webkitallowfullscreen mozallowfullscreen allowfullscreen allowtransparency=\"true\">\u003C/iframe>\u003Cscript src=\"https://app.guideflow.com/assets/opt.js\" data-iframe-id=\"er57l6nalk\">\u003C/script>\u003C/div>","sections.guideflow",{"id":691,"content":736,"__component":737},"\u003Ch2 id=\"what-should-a-mailchimp-report-template-include\">What Should a Mailchimp Report Template Include\u003C/h2>\u003Cp>Based on hundreds of Mailchimp reports created by marketers and agencies on Whatagraph, here’s what actually belongs in a Mailchimp report template, and what doesn’t.\u003C/p>\u003Ch3 id=\"top-line-email-performance-metrics\">1. Top-line email performance metrics\u003C/h3>\u003Cp>Start with a high-level snapshot of your email marketing performance for the selected period.\u003C/p>\u003Cp>This section should answer one question fast: \u003Cstrong>Is email performing better or worse than last period?\u003C/strong>\u003C/p>\u003Cp>Include individual widgets showing Mailchimp data metrics like:\u003C/p>\u003Cul>\u003Cli>Emails sent\u003C/li>\u003Cli>Successful deliveries\u003C/li>\u003Cli>Total opens\u003C/li>\u003Cli>Total clicks\u003C/li>\u003Cli>Open rate\u003C/li>\u003Cli>Click rate (CTR)\u003C/li>\u003Cli>Unsubscribe rate\u003C/li>\u003Cli>Bounce rates\u003C/li>\u003Cli>Total revenue from email\u003C/li>\u003Cli>Total spend (if applicable)\u003C/li>\u003C/ul>\u003Cp>Best practice: show \u003Cstrong>period-over-period change\u003C/strong> on every KPI so trends are immediately clear.\u003C/p>\u003Ch3 id=\"goals-and-targets\">2. Goals And Targets\u003C/h3>\u003Cp>High-performing teams always report against goals.\u003C/p>\u003Cp>Include simple goal widgets for:\u003C/p>\u003Cul>\u003Cli>Emails sent\u003C/li>\u003Cli>Revenue from email\u003C/li>\u003Cli>Orders or conversions\u003C/li>\u003C/ul>\u003Cp>This keeps reporting focused on outcomes, not activity.\u003C/p>\u003Ch3 id=\"written-summary-and-next-steps\">3. Written Summary And Next Steps\u003C/h3>\u003Cp>This is the most overlooked, and most valuable, part of a Mailchimp report.\u003C/p>\u003Cp>Start (or end) every report with:\u003C/p>\u003Cul>\u003Cli>A short performance summary in plain language\u003C/li>\u003Cli>2–3 concrete next steps based on the data\u003C/li>\u003C/ul>\u003Cp>This turns your Mailchimp dashboard into a decision-making tool instead of a static report.\u003C/p>\u003Ch3 id=\"email-engagement-funnel\">4. Email Engagement Funnel\u003C/h3>\u003Cp>A Mailchimp report template should always include a visual email funnel.\u003C/p>\u003Cp>This turns raw Mailchimp data into a story stakeholders understand.\u003C/p>\u003Cp>Recommended funnel stages:\u003C/p>\u003Cul>\u003Cli>Emails sent\u003C/li>\u003Cli>Delivered emails\u003C/li>\u003Cli>Opens\u003C/li>\u003Cli>Clicks\u003C/li>\u003Cli>Conversions or purchases\u003C/li>\u003Cli>Conversion rate\u003C/li>\u003C/ul>\u003Cp>This view helps teams optimize subject lines, content, and landing pages instead of guessing what’s broken.\u003C/p>\u003Ch3 id=\"campaign-performance-breakdown\">5. Campaign Performance Breakdown\u003C/h3>\u003Cp>This is the most actionable part of any Mailchimp campaign report.\u003C/p>\u003Cp>Use a table or expandable section showing individual email campaigns with:\u003C/p>\u003Cul>\u003Cli>Opens total\u003C/li>\u003Cli>Clicks total\u003C/li>\u003Cli>Click rate (CTR)\u003C/li>\u003Cli>Unsubscribes\u003C/li>\u003Cli>Hard and soft bounces\u003C/li>\u003Cli>Revenue per campaign\u003C/li>\u003C/ul>\u003Cp>This lets you quickly spot:\u003C/p>\u003Cul>\u003Cli>High-performing campaigns to replicate\u003C/li>\u003Cli>Underperforming sends hurting engagement\u003C/li>\u003Cli>Revenue-driving campaigns worth scaling\u003C/li>\u003C/ul>\u003Ch3 id=\"revenue-roi-from-email\">6. Revenue & ROI From Email\u003C/h3>\u003Cp>A modern email marketing dashboard shouldn’t stop at engagement metrics.\u003C/p>\u003Cp>If you’re running e-commerce or lead generation campaigns, include:\u003C/p>\u003Cul>\u003Cli>Total email revenue\u003C/li>\u003Cli>Total spend\u003C/li>\u003Cli>Average order revenue\u003C/li>\u003Cli>Revenue trend over time\u003C/li>\u003C/ul>\u003Cp>This connects email marketing efforts to real business outcomes, not just opens and clicks.\u003C/p>\u003Ch3 id=\"audience-growth-list-health\">7. Audience Growth & List Health\u003C/h3>\u003Cp>Stakeholders care just as much about list quality as campaign performance.\u003C/p>\u003Cp>Include:\u003C/p>\u003Cul>\u003Cli>Total subscribers\u003C/li>\u003Cli>New subscribers over the period\u003C/li>\u003Cli>Unsubscribed total\u003C/li>\u003Cli>Hard and soft bounces\u003C/li>\u003Cli>Subscriber growth trend\u003C/li>\u003C/ul>\u003Cp>This shows whether your email marketing strategy is growing your audience.\u003C/p>\u003Ch3 id=\"audience-insights-segmentation-that-matters\">8. Audience Insights (Segmentation That Matters)\u003C/h3>\u003Cp>This section turns raw audience data into insight.\u003C/p>\u003Cp>Recommended data visualization widgets:\u003C/p>\u003Cul>\u003Cli>Top subscriber interests\u003C/li>\u003Cli>Active subscribers by segment\u003C/li>\u003Cli>Opens by country or region\u003C/li>\u003C/ul>\u003Cp>This helps teams:\u003C/p>\u003Cul>\u003Cli>Personalize future campaigns\u003C/li>\u003Cli>Identify high-performing segments\u003C/li>\u003Cli>Adjust send times and content by region\u003C/li>\u003C/ul>","sections.rich-text-content",{"id":739,"title":740,"text":741,"gray_background":17,"disable_top_margin":33,"disable_bottom_margin":33,"cta":33,"cta_collection":33,"bottom_cta":33,"bottom_cta_collection":742,"integrations":752,"__component":1423},85,"Connect All Your Email and Marketing Data Sources","\u003Cp>Bring all your data into one place with no-code, stable connectors that you don't need to 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event last updated\nWebinar event last updated\nDays to close\nTime to move from 'Lead' to 'Customer'\nNumber of sessions\nNumber of pageviews\nNumber of event completions\nAverage pageviews\nEvent revenue\nAssociated company last updated\nNumber of form submissions\nNumber of unique form submissions\nSends since last engagement\nMarketing emails delivered\nMarketing emails opened\nMarketing emails clicked\nMarketing emails bounced\nMarketing emails replied\nFollower count\nTwitter clicks\nFacebook clicks\nLinkedIn clicks\nGoogle Plus clicks\nBroadcast clicks\nLinkedIn connections\nKlout Score","b7b7lanpf4gfapnpfw7zty9h",{"id":1170,"name":1171,"createdAt":1172,"updatedAt":1173,"publishedAt":1174,"metric":1175,"documentId":1176,"icon":33},797,"HubSpot Deals CRM","2024-04-16T11:25:02.746Z","2024-04-16T11:25:03.719Z","2024-04-16T11:25:03.707Z","Count of contacts\nNumber of associated contacts\nNumber of times contacted\nNumber of sales activities\nAmount\nAmount in company currency\nDays to close\nAnnual recurring revenue\nClosed deal amount\nClosed deal amount in home currency\nMonthly recurring revenue\nThe predicted deal amount\nThe predicted deal amount in your company's currency\nWeighted amount\nWeighted amount in company currency\nTotal contract value\nAnnual contract value","jly0dbsrosrkwsuc7w3k8qib",{"id":1178,"name":1179,"createdAt":1180,"updatedAt":1181,"publishedAt":1182,"metric":1183,"documentId":1184,"icon":33},799,"HubSpot Feedback Submissions CRM","2024-04-16T11:26:48.722Z","2024-04-16T11:26:49.616Z","2024-04-16T11:26:49.599Z","Rating","i6zl3v93d61ojor20zb80b36",{"id":1186,"name":1187,"createdAt":1188,"updatedAt":1189,"publishedAt":1190,"metric":1191,"documentId":1192,"icon":33},798,"HubSpot Line Items CRM","2024-04-16T11:26:24.304Z","2024-04-16T11:26:25.213Z","2024-04-16T11:26:25.201Z","Amount\nMonthly recurring revenue\nTotal contract value\nSync amount\nAnnual contract value\nUnit discount\nUnit discount\ndiscount percentage\nMargin\nAnnual contract value margin\nAnnual recurring revenue margin\nMonthly recurring revenue margin\nTotal contract value margin\nPre discount amount\nCalculated total discount\nUnit price\nQuantity\nTax","p3a4ky9rildtek44x4v785kc",{"id":1194,"name":1195,"createdAt":1196,"updatedAt":1197,"publishedAt":1198,"metric":1199,"documentId":1200,"icon":33},802,"HubSpot Marketing Emails Reports","2024-04-16T11:28:05.418Z","2024-04-16T11:28:06.354Z","2024-04-16T11:28:06.346Z","Delivered\nOpened\nDropped\nSelected\nBounced\nClicks\nHard bounced\nUnsubscribed\nPending\nContacts lost\nSent\nNot sent\nMarked spam\nSuppressed\nSoft bounced\nReplies\nContacts lost rate\nSpam report rate\nPending rate\nBounce rate\nClick rate\nDelivered rate\nNot sent rate\nSoft bounce rate\nClick-through rate\nUnsubscribed rate\nHard bounce rate\nOpen rate\nReply rate","g3ihse2ysphzdv8c4slzooji",{"id":1202,"name":1203,"createdAt":1204,"updatedAt":1205,"publishedAt":1206,"metric":1207,"documentId":1208,"icon":33},800,"HubSpot Products 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icon","salesforce_68a77204bf",0.98,"https://s3.us-east-2.amazonaws.com/whatagraph.com/salesforce_68a77204bf.svg","2023-01-11T12:48:33.258Z","2023-12-19T19:42:52.003Z","ty47wkhpnor69g5eg697dh5c",[1230,1238,1246,1254,1262,1270,1277,1285,1293,1301,1309,1317,1325,1333,1341],{"id":1231,"name":1232,"createdAt":1233,"updatedAt":1234,"publishedAt":1235,"metric":1236,"documentId":1237,"icon":33},820,"Salesforce Account","2024-04-16T13:29:47.655Z","2024-04-16T13:29:48.963Z","2024-04-16T13:29:48.956Z","Annual Revenue\nNumber Of Employees","tdw6xfpfbr1doloisgyeeoq0",{"id":1239,"name":1240,"createdAt":1241,"updatedAt":1242,"publishedAt":1243,"metric":1244,"documentId":1245,"icon":33},822,"Salesforce Asset","2024-04-16T13:31:05.608Z","2024-04-16T13:31:41.104Z","2024-04-16T13:31:40.161Z","Price\nQuantity\nSum Downtime\nSum Unplanned Downtime\nTotal Lifecycle Amount","nptggplgmqsjrdt9p7en0sfo",{"id":1247,"name":1248,"createdAt":1249,"updatedAt":1250,"publishedAt":1251,"metric":1252,"documentId":1253,"icon":33},811,"Salesforce Campaign","2024-04-16T13:25:44.934Z","2024-04-16T13:25:45.933Z","2024-04-16T13:25:45.917Z","Actual Cost\nAmount All Opportunities\nAmountWonOpportunities\nBudgeted Cost\nHierarchy Actual Cost\nHierarchy Expected Revenue\nHierarchy Number Sent\nNumber Of Contacts\nNumber Of Converted Leads\nNumber Of Leads\nNumber Of Opportunities\nNumber Of Responses\nNumber Of Won Opportunities\nNumber Sent\nTotal Amount All Opportunities\nTotal Amount All Won Opportunities\nTotal Number Of Contacts\nTotal Number Of Converted Leads\nTotal Number Of Leads\nTotal Number Of Opportunities\nTotal Number Of Responses\nTotal Number Of Won Opportunities","a5o59u5bisre7z9y3hccyqpf",{"id":1255,"name":1256,"createdAt":1257,"updatedAt":1258,"publishedAt":1259,"metric":1260,"documentId":1261,"icon":33},816,"Salesforce Email 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Views","tmlgm93jvfusk4qv7tbsixsa",{"id":1271,"name":1272,"createdAt":1273,"updatedAt":1274,"publishedAt":1275,"metric":1236,"documentId":1276,"icon":33},818,"Salesforce Lead","2024-04-16T13:29:05.366Z","2024-04-16T13:29:06.227Z","2024-04-16T13:29:06.220Z","dpv5hgukr9ml9v3aot9ogccx",{"id":1278,"name":1279,"createdAt":1280,"updatedAt":1281,"publishedAt":1282,"metric":1283,"documentId":1284,"icon":33},814,"Salesforce Marketing Form","2024-04-16T13:27:19.711Z","2024-04-16T13:27:21.088Z","2024-04-16T13:27:21.081Z","Total Tracked Link Clicks\nTotal Views\nUnique Tracked Link Clicks\nUnique Views\nError Rate\nSubmission Rate\nTotal Errors\nTotal Submissions\nUnique Errors\nUnique Submissions","dspbemuajll17cy7xzazl24s",{"id":1286,"name":1287,"createdAt":1288,"updatedAt":1289,"publishedAt":1290,"metric":1291,"documentId":1292,"icon":33},815,"Salesforce Marketing Link","2024-04-16T13:28:00.918Z","2024-04-16T13:28:02.031Z","2024-04-16T13:28:02.024Z","Total Tracked Link Clicks\nUnique Tracked Link Clicks","drg2h522e99lbv6ynz1luc44",{"id":1294,"name":1295,"createdAt":1296,"updatedAt":1297,"publishedAt":1298,"metric":1299,"documentId":1300,"icon":33},821,"Salesforce Opportunity","2024-04-16T13:30:30.467Z","2024-04-16T13:30:40.898Z","2024-04-16T13:30:40.889Z","Expected Revenue\nAge In Days\nAmount\nIq Score\nLast Activity In Days\nLast Stage Change In Days\nTotal Opportunity Quantity","czhit6qs09f33sxi5mmgz2un",{"id":1302,"name":1303,"createdAt":1304,"updatedAt":1305,"publishedAt":1306,"metric":1307,"documentId":1308,"icon":33},823,"Salesforce Opportunity Line Item","2024-04-16T13:32:10.973Z","2024-04-16T13:32:12.140Z","2024-04-16T13:32:12.132Z","Quantity\nDiscount\nList Price\nSubtotal\nTotal Price\nUnit Price","bq345qa2ib3ivsnmv1nd3r65",{"id":1310,"name":1311,"createdAt":1312,"updatedAt":1313,"publishedAt":1314,"metric":1315,"documentId":1316,"icon":33},824,"Salesforce Order","2024-04-16T13:32:34.867Z","2024-04-16T13:32:36.402Z","2024-04-16T13:32:36.339Z","Grand Total 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We now have more time to focus on strategic things that help both our agency and our clients grow.","Lars Maat","2025-09-25T16:35:39.433Z","2026-06-02T09:53:01.778Z","2025-09-25T16:36:15.147Z","Co-Founder @ Maatwerk Online","100","hours saved per month ","https://whatagraph.com/case-studies/maatwerk-online","y0hb4q7mnpebconrjo91ehs2",{"id":1440,"name":1441,"alternativeText":1442,"caption":33,"width":1443,"height":1443,"formats":1444,"hash":1450,"ext":384,"mime":385,"size":1451,"url":1452,"previewUrl":33,"provider":370,"provider_metadata":33,"createdAt":1453,"updatedAt":1454,"documentId":1455,"publishedAt":373,"focalPoint":33},15102,"Lars.png","\"Lars - Headshot of a smiling man with fair hair against a teal background.\"",312,{"thumbnail":1445},{"ext":384,"url":1446,"hash":1447,"mime":385,"name":1448,"path":33,"size":1449,"width":611,"height":611},"https://s3.us-east-2.amazonaws.com/whatagraph.com/thumbnail_Lars_d8b903a190.png","thumbnail_Lars_d8b903a190","thumbnail_Lars.png",48.09,"Lars_d8b903a190",114.52,"https://s3.us-east-2.amazonaws.com/whatagraph.com/Lars_d8b903a190.png","2025-07-09T12:30:04.259Z","2025-09-08T12:48:17.838Z","ugiiqw70uxxx68jofpwwg6bq",{"id":659,"comment":1457,"reviewed_by":33,"author":1458,"author_link":33,"createdAt":1459,"updatedAt":1460,"publishedAt":1461,"author_role":1462,"stat_value":33,"stat_label":33,"stat_link":33,"documentId":1463,"author_image":1464,"cta":33},"Whatagraph is easy to use, visually attractive, and much smoother compared to tools like Looker Studio. It helped us not only get clients on board but also keep them within the agency.","Stef Oosterik","2025-11-03T14:11:43.140Z","2025-11-03T14:14:52.838Z","2025-11-03T14:11:44.834Z","Quality Manager @ Dtch. Digitals","zxguan5jkhiotyj0ftq0ajkh",{"id":1465,"name":1466,"alternativeText":1467,"caption":33,"width":1468,"height":1469,"formats":33,"hash":1470,"ext":384,"mime":385,"size":1471,"url":1472,"previewUrl":33,"provider":370,"provider_metadata":33,"createdAt":1473,"updatedAt":1474,"documentId":1475,"publishedAt":373,"focalPoint":33},15401,"Stef Oosterik.png","Here's the alt text for the image:\n\nStef Oosterik - Headshot of a smiling man wearing a dark blue shirt.\n",102,101,"Stef_Oosterik_25e29cb63b",20.26,"https://s3.us-east-2.amazonaws.com/whatagraph.com/Stef_Oosterik_25e29cb63b.png","2025-09-08T13:09:33.214Z","2025-09-08T13:27:11.989Z","n81g5g1ww2litc2zux0apbgb",{"id":1349,"comment":1477,"reviewed_by":33,"author":1478,"author_link":33,"createdAt":1479,"updatedAt":1480,"publishedAt":1481,"author_role":1482,"stat_value":1483,"stat_label":1436,"stat_link":1484,"documentId":1485,"author_image":1486,"cta":33},"Whatagraph took us to the next level with our clients and within our team. Our relationships with clients have been amazing, and we’ve even been able to retain them longer. ","Kim Strickland","2025-09-08T12:54:18.601Z","2026-06-02T09:54:17.507Z","2025-09-08T13:03:09.830Z","Digital Marketing Specialist @ Peak Seven","63","https://whatagraph.com/case-studies/peak-seven","h89ciejkdumzswa4etfji6yu",{"id":1487,"name":1488,"alternativeText":1489,"caption":33,"width":1469,"height":1468,"formats":33,"hash":1490,"ext":384,"mime":385,"size":1491,"url":1492,"previewUrl":33,"provider":370,"provider_metadata":33,"createdAt":1493,"updatedAt":1494,"documentId":1495,"publishedAt":373,"focalPoint":33},15400,"Kim Strickland.png","Kim Strickland - Headshot of a person with short, curly hair wearing a red shirt.","Kim_Strickland_097352cb81",18.72,"https://s3.us-east-2.amazonaws.com/whatagraph.com/Kim_Strickland_097352cb81.png","2025-09-08T13:01:09.693Z","2025-09-08T13:03:00.128Z","h3k5x6pzh1h9kgj5t16n7sdb",{"id":1497,"comment":1498,"reviewed_by":1499,"author":1500,"author_link":33,"createdAt":1501,"updatedAt":1502,"publishedAt":1503,"author_role":1504,"stat_value":1505,"stat_label":1506,"stat_link":1507,"documentId":1508,"author_image":1509,"cta":33},96,"Whatagraph has become an essential partner for scaling our reporting, and my teams love it because it saves so much time. We’d recommend it to any team looking to automate data reporting and use AI for insights."," ","Danielle Roberts","2025-11-03T14:10:42.650Z","2026-06-02T14:50:31.141Z","2025-11-03T14:10:52.025Z","Director of Implementation & Support @ Rentable","5000","data sources streamlined","https://whatagraph.com/case-studies/rentable","nky1rs41ijx7wwq0y4cddk1g",{"id":1510,"name":1511,"alternativeText":1512,"caption":1500,"width":579,"height":1513,"formats":33,"hash":1514,"ext":384,"mime":385,"size":1515,"url":1516,"previewUrl":33,"provider":370,"provider_metadata":33,"createdAt":1517,"updatedAt":1518,"documentId":1519,"publishedAt":373,"focalPoint":33},15642,"Danielle Roberts.png","Here's the alt text for the image:\n\nDanielle Roberts - Smiling woman with glasses, wearing a maroon blazer, against a green foliage background.\n",129,"Danielle_Roberts_b5b618e6a1",36.56,"https://s3.us-east-2.amazonaws.com/whatagraph.com/Danielle_Roberts_b5b618e6a1.png","2025-10-14T09:10:25.220Z","2025-10-14T09:10:26.849Z","lcx7y9wapn66acc4w95st3m0","sections.reviews-slider",{"id":1522,"description":1523,"title":33,"items":1524,"__component":1557},488,"Have more questions? We answered them here. ",[1525,1529,1533,1537,1541,1545,1549,1553],{"id":1526,"question":1527,"answer":1528},2300,"How to build a report template?","\u003Cp>The fastest way to build a report template is to use a dedicated automated reporting tool like Whatagraph.\u003C/p>\u003Cp> \u003C/p>\u003Cp>Here’s how to do it step by step:\u003C/p>\u003Cp> \u003C/p>\u003Cp>\u003Cstrong>Step 1: Use a report template\u003C/strong>\u003C/p>\u003Cp> \u003C/p>\u003Cp>Start with Whatagraph’s \u003Ca href=\"https://whatagraph.com/templates\">ready-made report templates\u003C/a>. It’s free to start and already includes best-practice KPIs, charts, and campaign reports.\u003C/p>\u003Cp> \u003C/p>\u003Cp>\u003Cstrong>Step 2: Connect your data source\u003C/strong>\u003C/p>\u003Cp> \u003C/p>\u003Cp>Connect your account using our 60+ native, stable \u003Ca href=\"https://whatagraph.com/integrations\">integrations\u003C/a>. For example if you used our Mailchimp connector, your Mailchimp data (open rate, click rate, unsubscribe rate, bounce rate, conversions, and revenue) will sync automatically in near real time (every 30 minutes).\u003C/p>\u003Cp> \u003C/p>\u003Cp>\u003Cstrong>Step 3: Customize the marketing dashboard\u003C/strong>\u003C/p>\u003Cp> \u003C/p>\u003Cp>Customize the dashboard template by dragging and dropping widgets, adding tables, or creating new tabs for campaign performance, audience growth, or e-commerce revenue. Apply filters by campaign, audience, or time period.\u003C/p>\u003Cp> \u003C/p>\u003Cp>\u003Cstrong>Step 4: Brand the report with Whatagraph IQ\u003C/strong>\u003C/p>\u003Cp> \u003C/p>\u003Cp>Use \u003Ca href=\"https://whatagraph.com/whatagraph-iq\">Whatagraph IQ\u003C/a> to apply fonts, colors, logos, and layouts automatically. This is ideal for white-label reporting and client-ready custom reports.\u003C/p>\u003Cp> \u003C/p>\u003Cp>\u003Cstrong>Step 5: Automate reporting and delivery\u003C/strong>\u003C/p>\u003Cp> \u003C/p>\u003Cp>Schedule automated reporting to send weekly or monthly as a white-label PDF, CSV, Excel export, or live marketing dashboard link.\u003C/p>",{"id":1530,"question":1531,"answer":1532},2301,"How do you build a Mailchimp report template on your own?","\u003Cp>If you want to build a Mailchimp report template without starting from scratch, use a free report template inside Whatagraph.\u003C/p>\u003Cp>You simply:\u003C/p>\u003Cp>- Select a Mailchimp dashboard template\u003C/p>\u003Cp>- Connect your Mailchimp account\u003C/p>\u003Cp>- Adjust metrics, charts, and KPIs\u003C/p>\u003Cp>- Save it as a reusable custom report template\u003C/p>\u003Cp>This approach avoids manual exports to Google Sheets, slide decks, or spreadsheets and keeps your email performance reporting fully automated.\u003C/p>",{"id":1534,"question":1535,"answer":1536},2302,"What are the key metrics to track using Mailchimp reporting templates?","\u003Cp>Based on real Mailchimp reports created by marketers, these are the key metrics that belong in a high-performing email marketing report:\u003C/p>\u003Cp> \u003C/p>\u003Cp>\u003Cstrong>Email performance metrics\u003C/strong>\u003C/p>\u003Cp> \u003C/p>\u003Cp>- Emails sent\u003C/p>\u003Cp> \u003C/p>\u003Cp>- Delivered emails\u003C/p>\u003Cp> \u003C/p>\u003Cp>- Total opens\u003C/p>\u003Cp> \u003C/p>\u003Cp>- Total clicks\u003C/p>\u003Cp> \u003C/p>\u003Cp>- Open rate\u003C/p>\u003Cp> \u003C/p>\u003Cp>- Click rate (CTR)\u003C/p>\u003Cp> \u003C/p>\u003Cp>- Unsubscribe rate\u003C/p>\u003Cp> \u003C/p>\u003Cp>- Bounce rate\u003C/p>\u003Cp> \u003C/p>\u003Cp>\u003Cstrong>Campaign performance\u003C/strong>\u003C/p>\u003Cp> \u003C/p>\u003Cp>- Opens and clicks by campaign\u003C/p>\u003Cp> \u003C/p>\u003Cp>- CTR per campaign\u003C/p>\u003Cp> \u003C/p>\u003Cp>- Unsubscribes and bounces per campaign\u003C/p>\u003Cp> \u003C/p>\u003Cp>- Revenue by email campaign\u003C/p>\u003Cp> \u003C/p>\u003Cp>\u003Cstrong>Conversion and revenue metrics\u003C/strong>\u003C/p>\u003Cp> \u003C/p>\u003Cp>- Conversion rate\u003C/p>\u003Cp> \u003C/p>\u003Cp>- Total revenue from email\u003C/p>\u003Cp> \u003C/p>\u003Cp>- Total spend\u003C/p>\u003Cp> \u003C/p>\u003Cp>- Total orders\u003C/p>\u003Cp> \u003C/p>\u003Cp>- Average order revenue (for e-commerce)\u003C/p>\u003Cp> \u003C/p>\u003Cp>\u003Cstrong>Audience health\u003C/strong>\u003C/p>\u003Cp> \u003C/p>\u003Cp>- Subscribers\u003C/p>\u003Cp> \u003C/p>\u003Cp>- New subscribers\u003C/p>\u003Cp> \u003C/p>\u003Cp>- Audience growth over time\u003C/p>\u003Cp> \u003C/p>\u003Cp>These KPIs give a complete view of email performance without overwhelming stakeholders with raw Mailchimp tables.\u003C/p>",{"id":1538,"question":1539,"answer":1540},2303,"What is Mailchimp Looker Studio reporting dashboard?","\u003Cp>A Mailchimp Looker Studio reporting dashboard is a dashboard built in Looker Studio (formerly Google Data Studio) using Mailchimp data.\u003C/p>\u003Cp> \u003C/p>\u003Cp>In most cases, this setup requires:\u003C/p>\u003Cp> \u003C/p>\u003Cp>- A third-party connector (like Supermetrics or Funnel)\u003C/p>\u003Cp> \u003C/p>\u003Cp>- Manual dashboard setup\u003C/p>\u003Cp> \u003C/p>\u003Cp>- Ongoing maintenance when connectors break\u003C/p>\u003Cp> \u003C/p>\u003Cp>Tools like Whatagraph replace this fragmented workflow by combining Mailchimp reporting, data visualization, automation, and branding in one marketing dashboard, without third-party connectors, clunky dashboards, or spreadsheets. \u003C/p>",{"id":1542,"question":1543,"answer":1544},2304,"Are email marketing templates free?","\u003Cp>Some email marketing report templates are free, many are not.\u003C/p>\u003Cp> \u003C/p>\u003Cp>Whatagraph’s Mailchimp reporting template is free to start, so you can build dashboards, connect Mailchimp data, and explore templates without committing to a paid plan.\u003C/p>\u003Cp> \u003C/p>\u003Cp>As your needs grow (more data sources, automation, white-label dashboards, or advanced data visualization), you can upgrade to a paid plan when it makes sense.\u003C/p>",{"id":1546,"question":1547,"answer":1548},2305,"How much is Mailchimp dashboard template?","\u003Cp>\u003Cspan style=\"color:#000000;\">A Mailchimp dashboard template in Whatagraph is free to start.\u003C/span>\u003C/p>\u003Cp> \u003C/p>\u003Cp>\u003Cspan style=\"color:#000000;\">As your email marketing reporting needs scale, you can upgrade to a paid plan:\u003C/span>\u003C/p>\u003Cfigure class=\"table\">\u003Ctable>\u003Ctbody>\u003Ctr>\u003Ctd style=\"border:1pt solid #000000;padding:5pt;vertical-align:top;\">\u003Cspan style=\"color:#000000;\">\u003Cstrong>Plan\u003C/strong>\u003C/span>\u003C/td>\u003Ctd style=\"border:1pt solid #000000;padding:5pt;vertical-align:top;\">\u003Cspan style=\"color:#000000;\">\u003Cstrong>Best For\u003C/strong>\u003C/span>\u003C/td>\u003Ctd style=\"border:1pt solid #000000;padding:5pt;vertical-align:top;\">\u003Cspan style=\"color:#000000;\">\u003Cstrong>Price (Annual Billing)\u003C/strong>\u003C/span>\u003C/td>\u003C/tr>\u003Ctr>\u003Ctd style=\"border:1pt solid #000000;padding:5pt;vertical-align:top;\">\u003Cspan style=\"color:#000000;\">Free\u003C/span>\u003C/td>\u003Ctd style=\"border:1pt solid #000000;padding:5pt;vertical-align:top;\">\u003Cspan style=\"color:#000000;\">Basic Mailchimp reporting\u003C/span>\u003C/td>\u003Ctd style=\"border:1pt solid #000000;padding:5pt;vertical-align:top;\">\u003Cspan style=\"color:#000000;\">$0\u003C/span>\u003C/td>\u003C/tr>\u003Ctr>\u003Ctd style=\"border:1pt solid #000000;padding:5pt;vertical-align:top;\">\u003Cspan style=\"color:#000000;\">Start\u003C/span>\u003C/td>\u003Ctd style=\"border:1pt solid #000000;padding:5pt;vertical-align:top;\">\u003Cspan style=\"color:#000000;\">Small teams & single accounts\u003C/span>\u003C/td>\u003Ctd style=\"border:1pt solid #000000;padding:5pt;vertical-align:top;\">\u003Cspan style=\"color:#000000;\">~$229/month\u003C/span>\u003C/td>\u003C/tr>\u003Ctr>\u003Ctd style=\"border:1pt solid #000000;padding:5pt;vertical-align:top;\">\u003Cspan style=\"color:#000000;\">Boost\u003C/span>\u003C/td>\u003Ctd style=\"border:1pt solid #000000;padding:5pt;vertical-align:top;\">\u003Cspan style=\"color:#000000;\">Agencies & white-label dashboards\u003C/span>\u003C/td>\u003Ctd style=\"border:1pt solid #000000;padding:5pt;vertical-align:top;\">\u003Cspan style=\"color:#000000;\">~$579/month\u003C/span>\u003C/td>\u003C/tr>\u003Ctr>\u003Ctd style=\"border:1pt solid #000000;padding:5pt;vertical-align:top;\">\u003Cspan style=\"color:#000000;\">Max\u003C/span>\u003C/td>\u003Ctd style=\"border:1pt solid #000000;padding:5pt;vertical-align:top;\">\u003Cspan style=\"color:#000000;\">Complex, multi-client reporting\u003C/span>\u003C/td>\u003Ctd style=\"border:1pt solid #000000;padding:5pt;vertical-align:top;\">\u003Cspan style=\"color:#000000;\">Custom\u003C/span>\u003C/td>\u003C/tr>\u003C/tbody>\u003C/table>\u003C/figure>",{"id":1550,"question":1551,"answer":1552},2306,"Where can I find customizable Mailchimp report templates?","\u003Cp>\u003Cspan style=\"color:#000000;\">You can find fully customizable Mailchimp report templates inside Whatagraph.\u003C/span>\u003C/p>\u003Cp> \u003C/p>\u003Cp>\u003Cspan style=\"color:#000000;\">They’re built for:\u003C/span>\u003C/p>\u003Cp> \u003C/p>\u003Cp>\u003Cspan style=\"color:#000000;\">- In-house email marketing teams\u003C/span>\u003C/p>\u003Cp> \u003C/p>\u003Cp>\u003Cspan style=\"color:#000000;\">- Performance and digital marketing agencies\u003C/span>\u003C/p>\u003Cp> \u003C/p>\u003Cp>\u003Cspan style=\"color:#000000;\">- Teams that need white-label marketing dashboards\u003C/span>\u003C/p>\u003Cp> \u003C/p>\u003Cp>\u003Cspan style=\"color:#000000;\">Each template can be reused across campaigns, brands, or clients and updated in real time.\u003C/span>\u003C/p>",{"id":1554,"question":1555,"answer":1556},2307,"How can I customize a Mailchimp report template for my needs?","\u003Cp>Mailchimp report templates in Whatagraph are fully customizable.\u003C/p>\u003Cp> \u003C/p>\u003Cp>You can:\u003C/p>\u003Cp> \u003C/p>\u003Cp>- Customize fonts, colors, and layout manually or with Whatagraph IQ\u003C/p>\u003Cp> \u003C/p>\u003Cp>- Create custom metrics, KPIs, and blended data sources\u003C/p>\u003Cp> \u003C/p>\u003Cp>- Add headers, footers, icons, images, and notes\u003C/p>\u003Cp> \u003C/p>\u003Cp>- Drag and drop charts, tables, and data visualizations\u003C/p>\u003Cp> \u003C/p>\u003Cp>- Add or remove sections and entire dashboard tabs\u003C/p>\u003Cp> \u003C/p>\u003Cp>- Filter Mailchimp campaigns by audience, tag, or date\u003C/p>\u003Cp> \u003C/p>\u003Cp>- Build different versions for internal teams, clients, or leadership\u003C/p>\u003Cp> \u003C/p>\u003Cp>This makes it easy to tailor email marketing dashboards for different workflows, without rebuilding reports every month.\u003C/p>","sections.faq",{"pagination":1559},{"page":5,"pageSize":143,"pageCount":5,"total":5},[1561,1565,1568],{"id":640,"title":641,"slug":642,"createdAt":643,"updatedAt":644,"publishedAt":645,"intercom":34,"testimonials":34,"reporting":17,"help":17,"card_description":33,"documentId":646,"card_image":1562,"url":1563,"type":1564},["Reactive",647],"/templates/email-report","template",{"id":667,"title":668,"slug":669,"createdAt":670,"updatedAt":671,"publishedAt":672,"intercom":34,"testimonials":34,"reporting":17,"help":17,"card_description":33,"documentId":673,"card_image":1566,"url":1567,"type":1564},["Reactive",674],"/templates/marketing-report-template",{"id":691,"title":692,"slug":693,"createdAt":694,"updatedAt":695,"publishedAt":696,"intercom":34,"testimonials":34,"reporting":17,"help":17,"card_description":33,"documentId":697,"card_image":1569,"url":1570,"type":1564},["Reactive",698],"/templates/client-reporting-template",1786610529547]