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It avoids raw exports and instead turns Google Business Profile data into a clear local SEO story that scales across clients or locations.\u003C/p>\u003Cp>Below is how high-performing teams structure their Google My Business report template, section by section, and what to include in each.\u003C/p>\u003Ch3 id=\"report-context-and-executive-summary\">1. Report Context And Executive Summary\u003C/h3>\u003Cp>Start with context and conclusions, not charts.\u003C/p>\u003Cp>\u003Cstrong>What to include\u003C/strong>\u003C/p>\u003Cul>\u003Cli>Time period covered by the report\u003C/li>\u003Cli>Short written summary of profile performance\u003C/li>\u003Cli>Key wins, declines, and notable changes in customer engagement\u003C/li>\u003C/ul>\u003Cp>This summary typically references:\u003C/p>\u003Cul>\u003Cli>Search Impressions and Maps Impressions\u003C/li>\u003Cli>Website clicks, calls, and direction requests\u003C/li>\u003Cli>Review count and average rating trends\u003C/li>\u003C/ul>\u003Cp>This section sets the narrative for business owners and stakeholders before they look at detailed metrics.\u003C/p>\u003Ch3 id=\"overall-google-business-profile-performance\">2. Overall Google Business Profile Performance\u003C/h3>\u003Cp>This section gives a quick health check of the business listing.\u003C/p>\u003Cp>\u003Cstrong>Key metrics to include\u003C/strong>\u003C/p>\u003Cul>\u003Cli>Search Impressions\u003C/li>\u003Cli>Maps Impressions\u003C/li>\u003Cli>Website clicks\u003C/li>\u003Cli>Phone actions tied to the listed phone number\u003C/li>\u003Cli>Driving direction requests\u003C/li>\u003Cli>Current total review count\u003C/li>\u003C/ul>\u003Cp>\u003Cstrong>Recommended visualizations\u003C/strong>\u003C/p>\u003Cul>\u003Cli>KPI tiles or scorecards\u003C/li>\u003C/ul>\u003Cp>These are the core KPIs that show how visible the local business is and how often that visibility turns into customer interactions.\u003C/p>\u003Ch3 id=\"customer-actions-and-engagement-over-time\">3. Customer Actions And Engagement Over Time\u003C/h3>\u003Cp>Next, show how people interact with the profile on a daily basis.\u003C/p>\u003Cp>\u003Cstrong>What to include\u003C/strong>\u003C/p>\u003Cul>\u003Cli>Website clicks\u003C/li>\u003Cli>Phone calls\u003C/li>\u003Cli>Direction requests\u003C/li>\u003Cli>Messages or bookings, if enabled\u003C/li>\u003C/ul>\u003Cp>\u003Cstrong>Chart types\u003C/strong>\u003C/p>\u003Cul>\u003Cli>Daily tables\u003C/li>\u003Cli>Time-series visualizations\u003C/li>\u003C/ul>\u003Cp>This section helps teams explain customer engagement trends and identify spikes tied to local SEO changes, promotions, or Google Search visibility.\u003C/p>\u003Ch3 id=\"search-and-maps-visibility-breakdown\">4. Search And Maps Visibility Breakdown\u003C/h3>\u003Cp>Visibility is the foundation of local search performance, so it deserves its own section.\u003C/p>\u003Cp>\u003Cstrong>What to include\u003C/strong>\u003C/p>\u003Cul>\u003Cli>Daily Search Impressions from Google Search\u003C/li>\u003Cli>Daily Maps Impressions from Google Maps\u003C/li>\u003Cli>Top-performing days by impressions\u003C/li>\u003C/ul>\u003Cp>\u003Cstrong>Chart types\u003C/strong>\u003C/p>\u003Cul>\u003Cli>Ranked tables\u003C/li>\u003Cli>Simple trend views\u003C/li>\u003C/ul>\u003Cp>This breakdown helps connect local SEO efforts to actual discovery in search results and maps.\u003C/p>\u003Ch3 id=\"device-performance-for-local-search\">5. Device Performance For Local Search\u003C/h3>\u003Cp>Device behavior matters for local SEO and conversion intent.\u003C/p>\u003Cp>\u003Cstrong>What to include\u003C/strong>\u003C/p>\u003Cul>\u003Cli>Search Impressions by device\u003C/li>\u003Cli>Maps Impressions by device\u003C/li>\u003Cli>Desktop vs mobile comparison\u003C/li>\u003C/ul>\u003Cp>\u003Cstrong>Chart types\u003C/strong>\u003C/p>\u003Cul>\u003Cli>Side-by-side tables\u003C/li>\u003Cli>Comparative visualizations\u003C/li>\u003C/ul>\u003Cp>This section supports decisions around mobile optimization, profile updates, and local landing page improvements.\u003C/p>\u003Ch3 id=\"review-and-reputation-performance\">6. Review And Reputation Performance\u003C/h3>\u003Cp>Reviews are one of the strongest drivers of trust and local rankings.\u003C/p>\u003Cp>\u003Cstrong>Key metrics to include\u003C/strong>\u003C/p>\u003Cul>\u003Cli>Current total review count\u003C/li>\u003Cli>Average rating\u003C/li>\u003Cli>Review volume changes over time\u003C/li>\u003C/ul>\u003Cp>Optional additions:\u003C/p>\u003Cul>\u003Cli>Individual review feed\u003C/li>\u003Cli>Rating distribution\u003C/li>\u003C/ul>\u003Cp>\u003Cstrong>Chart types\u003C/strong>\u003C/p>\u003Cul>\u003Cli>KPI tiles\u003C/li>\u003Cli>Tables\u003C/li>\u003Cli>Review lists\u003C/li>\u003C/ul>\u003Cp>This section helps agencies and internal teams connect reputation management to business performance and local SEO outcomes.\u003C/p>\u003Ch3 id=\"interactions-by-day-or-location\">7. Interactions By Day Or Location\u003C/h3>\u003Cp>For deeper analysis or multi-location reporting, include a granular breakdown.\u003C/p>\u003Cp>\u003Cstrong>What to include\u003C/strong>\u003C/p>\u003Cul>\u003Cli>Daily performance by metric\u003C/li>\u003Cli>Optional per-location views for franchises\u003C/li>\u003Cli>Ability to compare underperforming vs high-performing locations\u003C/li>\u003C/ul>\u003Cp>\u003Cstrong>Chart types\u003C/strong>\u003C/p>\u003Cul>\u003Cli>Detailed tables\u003C/li>\u003C/ul>\u003Cp>This makes it easier to spot trends, anomalies, and optimization opportunities at scale.\u003C/p>\u003Ch3 id=\"insights-and-optimization-recommendations\">8. Insights And Optimization Recommendations\u003C/h3>\u003Cp>A strong Google My Business report template does not stop at metrics.\u003C/p>\u003Cp>\u003Cstrong>What to include\u003C/strong>\u003C/p>\u003Cul>\u003Cli>Areas to optimize profile performance\u003C/li>\u003Cli>Opportunities to increase website visits or calls\u003C/li>\u003Cli>Review and engagement actions to prioritize\u003C/li>\u003Cli>Notes that tie local SEO activity to business outcomes\u003C/li>\u003C/ul>\u003Cp>This section turns business data into actionable insights and supports confident decision-making.\u003C/p>","sections.rich-text-content",{"id":884,"title":885,"text":886,"gray_background":17,"disable_top_margin":33,"disable_bottom_margin":33,"cta":33,"cta_collection":33,"bottom_cta":33,"bottom_cta_collection":887,"integrations":897,"__component":1663},77,"Connect All Your Marketing Data in One Place","\u003Cp>Bring all your SEO and marketing data into one place with no-code, stable connectors that you don't need 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rating","s3ma8dfyowmru45ta275fd4o",{"id":934,"name":935,"createdAt":33,"updatedAt":936,"publishedAt":937,"metric":938,"documentId":939,"icon":33},184,"Google My Business Engagement","2024-02-28T13:33:18.032Z","2023-02-10T09:18:12.000Z","Website Actions\nPhone Actions\nDriving direction actions\nMessage Conversation Count\nBookings Count\nFood Order Count","b99zgt5wz8bks6zycv3z8fxe",{"id":167,"title":941,"createdAt":942,"updatedAt":943,"publishedAt":944,"new":17,"beta":17,"coming_soon":17,"documentId":945,"link":946,"icon":949,"integration_metrics":960},"Google Search Console","2023-01-12T10:53:33.767Z","2026-06-08T09:37:59.008Z","2023-01-12T10:54:09.199Z","fmp781aryp6htsdf3wxk1vmv",{"id":947,"label":941,"url":948,"subtext":33,"style":33,"element_id":33,"color":33,"icon":33,"width":33},228,"/integrations/google-search-console",{"id":950,"name":951,"alternativeText":952,"caption":33,"width":953,"height":953,"formats":33,"hash":954,"ext":366,"mime":367,"size":955,"url":956,"previewUrl":33,"provider":370,"provider_metadata":33,"createdAt":957,"updatedAt":958,"documentId":959,"publishedAt":373,"focalPoint":33},1030,"google-search.svg","Google Search console icon",58,"google_search_5dfe128b63",2.5,"https://s3.us-east-2.amazonaws.com/whatagraph.com/google_search_5dfe128b63.svg","2023-01-11T12:48:32.922Z","2023-12-19T16:52:08.234Z","xny44qdioksytixhlrzy848s",[961],{"id":962,"name":963,"createdAt":964,"updatedAt":965,"publishedAt":966,"metric":967,"documentId":968,"icon":33},720,"Google Search Console Engagement ","2024-02-28T14:10:03.232Z","2024-02-28T14:10:04.648Z","2024-02-28T14:10:04.639Z","Impressions\nHow many links to your site a user saw on Google search results.\nClicks\nCTR\nAverage rank","k5toe0l8r2i6tszfiiaiop1k",{"id":375,"title":970,"createdAt":971,"updatedAt":972,"publishedAt":973,"new":17,"beta":17,"coming_soon":17,"documentId":974,"link":975,"icon":978,"integration_metrics":989},"Google Analytics 4","2023-01-12T10:52:16.176Z","2026-06-08T09:36:58.412Z","2023-01-12T10:52:22.701Z","fn4pjt1ik5qr94kpplvvs4cg",{"id":976,"label":970,"url":977,"subtext":33,"style":33,"element_id":33,"color":33,"icon":33,"width":33},227,"/integrations/ga4",{"id":979,"name":980,"alternativeText":981,"caption":33,"width":982,"height":982,"formats":33,"hash":983,"ext":366,"mime":367,"size":984,"url":985,"previewUrl":33,"provider":370,"provider_metadata":33,"createdAt":986,"updatedAt":987,"documentId":988,"publishedAt":373,"focalPoint":33},1024,"google-analytics-4.svg","Google Analytcis 4 icon",72,"google_analytics_4_09796e8500",1.13,"https://s3.us-east-2.amazonaws.com/whatagraph.com/google_analytics_4_09796e8500.svg","2023-01-11T12:48:32.761Z","2023-12-19T16:51:51.870Z","v9ahdzevgxppih2naqzdxeiu",[990,997,1004,1011,1017,1024],{"id":991,"name":992,"createdAt":33,"updatedAt":993,"publishedAt":994,"metric":995,"documentId":996,"icon":33},176,"GA4 User","2024-02-28T13:36:40.633Z","2023-02-10T09:18:00.000Z","Sessions\nSessions per user\nReturning users (%)\nReturning users\nNew users (%)\nEngaged sessions\nEngagement rate\nNew users\nTotal users\nActive users\nUser engagement\n7-day active users\n28-day active users\n1-day active users\nEngaged sessions per user\nAverage session duration\nBounce rate\nCrash-affected users\nCrash-free users rate\nDAU / MAU\nDAU / WAU\nUser conversion rate\nWAU / MAU\nAverage engagement time","tok38tr6vn30l4v587u17rbu",{"id":998,"name":999,"createdAt":33,"updatedAt":1000,"publishedAt":1001,"metric":1002,"documentId":1003,"icon":33},179,"GA4 Engagement","2024-02-28T12:58:30.649Z","2023-02-10T09:18:05.000Z","Event count\nEvent count per user\nEvent value\nEvents per session\nScrolled users\nViews per user\nViews\nViews per session\nSession conversion rate","s9b0x87bqaaz1t0j0pwc7zbg",{"id":1005,"name":1006,"createdAt":33,"updatedAt":1007,"publishedAt":1008,"metric":1009,"documentId":1010,"icon":33},177,"GA4 Ecommerce","2024-02-28T12:56:33.084Z","2023-02-10T09:18:02.000Z","Transactions\nTotal revenue\nARPPU\nARPU\nCart-to-view rate\nCheckouts\nEcommerce purchases\nFirst time purchasers\nItem list click through rate\nItem list clicks (deprecated)\nItem list views (deprecated)\nItem promotion click through rate\nItem promotion clicks (deprecated)\nItem promotion views (deprecated)\nItem purchase quantity (deprecated)\nItem revenue\nItem views (deprecated)\nPurchase revenue\nPurchase-to-view rate\nAverage purchase revenue\nAdd-to-carts\nRefund amount\nTotal purchasers\nItem refund amount\nTransaction rate\nAverage purchase 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conversion\nAds impressions\nAd unit exposure\nTotal ad revenue\nPublisher ad impressions\nPublisher ad clicks","jsyj2j2k84xo88zyg6xkhb7o",{"id":1025,"name":1026,"createdAt":1027,"updatedAt":1028,"publishedAt":1029,"metric":1030,"documentId":1031,"icon":33},717,"GA4 Search","2024-02-28T13:00:03.189Z","2024-02-28T13:00:04.402Z","2024-02-28T13:00:04.348Z","Organic google search average position\nOrganic google search click through rate\nOrganic google search clicks\nOrganic google search impressions","b1ua9dqdy9xn959jzkauae7w",{"id":159,"title":1033,"createdAt":1034,"updatedAt":1035,"publishedAt":1036,"new":17,"beta":17,"coming_soon":17,"documentId":1037,"link":1038,"icon":1042,"integration_metrics":1052},"Google Ads","2023-01-12T10:30:56.571Z","2026-06-08T09:37:09.276Z","2023-01-12T10:30:59.129Z","eztalk7jeamtav7q3ed2wn8q",{"id":1039,"label":1040,"url":1041,"subtext":33,"style":33,"element_id":33,"color":33,"icon":33,"width":33},225,"Google ads","/integrations/google-ads",{"id":1043,"name":1044,"alternativeText":1045,"caption":33,"width":982,"height":982,"formats":33,"hash":1046,"ext":366,"mime":367,"size":1047,"url":1048,"previewUrl":33,"provider":370,"provider_metadata":33,"createdAt":1049,"updatedAt":1050,"documentId":1051,"publishedAt":373,"focalPoint":33},1025,"google-sda.svg","Google Ad Manager icon","google_sda_c285fd1fa0",2.24,"https://s3.us-east-2.amazonaws.com/whatagraph.com/google_sda_c285fd1fa0.svg","2023-01-11T12:48:32.848Z","2023-12-19T16:49:51.648Z","oe9d4rbzn7y4sc9u8vbk7mpa",[1053,1059],{"id":1054,"name":1055,"createdAt":33,"updatedAt":33,"publishedAt":1056,"metric":1057,"documentId":1058,"icon":33},153,"Report types","2023-02-10T09:16:46.000Z","Customer\nCampaign\nAd group\nAd group ad\nGender view\nGeographic view\nAd group audience view\nAd group ad asset view\nAd schedule view\nAge range view\nBidding strategy\nCampaign audience view\nCampaign bid modifier\nCampaign budget\nClick view\nConversion action\nDetail placement view\nDisplay keyword view\nDistance view\nDynamic search ads search term view\nExpanded landing page view\nExtension feed item\nFeed item\nFeed placeholder view\nGroup placement view\nHotel group view\nHotel performance view\nIncome range view\nKeyword view\nLanding page view\nLocation view\nManaged placement view\nPaid organic search term view\nParental status view\nProduct group view\nSearch term view\nShopping performance view\nTopic view\nUser location view\nVideo\nAd group asset\nAsset field type view\nCampaign asset\nCustomer asset\nSmart campaign search term view\nWebpage view\nAsset group product group view\nHotel reconciliation\nAd group ad asset combination view\nCampaign group","zmbleyy0ufxz97u5hdt142cx",{"id":1060,"name":1061,"createdAt":1062,"updatedAt":1063,"publishedAt":1064,"metric":1065,"documentId":1066,"icon":33},699,"Google Ads Campaign","2024-02-28T11:15:20.280Z","2024-02-28T11:15:21.916Z","2024-02-28T11:15:21.909Z","Absolute top impression percentage\nActive view ctr\nClicks\nCtr\nImpressions\nActive view cpm\nActive view impressions\nAll conversions\nAverage cost\nAverage cpc\nAverage cpe\nConversions\nCost\nCost per all conversions\nCost per conversion\nAll conversions from store visit\nAll conversions from store website\nAll conversions value\nAverage cpm\nConversions value\nCross device conversions\nValue per all conversions\nValue per conversion\nCurrent model attributed conversions\nInteraction rate\nInteractions\nActive view measurability\nCurrent model attributed conversions value\nCurrent model attributed conversions value per cost\nSearch click share\nSearch top impression share\nTop impression percentage\nValue per current model attributed conversion\nActive view measurable cost\nActive view measurable impressions\nActive view viewability\nAll conversions from click to call\nAll conversions from directions\nBounce rate\nAll conversions from interactions rate\nAll conversions from menu\nAll conversions from order\nAll conversions from other engagement\nAverage cpv\nAverage page views\nAverage time on site\nContent budget lost impression share\nContent impression share\nContent rank lost impression share\nConversion last conversion date\nConversion last received request date time\nConversions from interactions rate\nCost per current model attributed conversion\nCurrent model attributed conversions from interactions rate\nCurrent model attributed conversions from interactions value per interaction\nAll conversions by conversion date\nAll conversions value by conversion date\nConversions by conversion date\nConversions value by conversion date\nOptimization score uplift\nOptimization score url\nSk ad network conversions\nValue per all conversions by conversion date\nValue per conversions by conversion date\nAuction insight search absolute top impression percentage\nAuction insight search impression share\nAuction insight search outranking share\nAuction insight search overlap rate\nAuction insight search position above rate\nAuction insight search top impression percentage\nBiddable app install conversions\nBiddable app post install conversions\nCommission commission rate\nMaximize conversions target cpa\nPercent cpc cpc bid ceiling\nTarget cpa cpc bid ceiling\nTarget cpa cpc bid floor\nTarget cpa target cpa\nTarget impression share cpc bid ceiling\nTarget impression share location fraction\nTarget roas cpc bid ceiling\nTarget roas cpc bid floor\nTarget spend cpc bid ceiling\nTarget spend target spend\nMaximize conversion value cpc bid ceiling\nMaximize conversion value cpc bid floor\nMaximize conversions cpc bid ceiling\nMaximize conversions cpc bid floor\nMaximize conversions target cpa\nTarget cpa cpc bid ceiling\nTarget cpa cpc bid floor\nTarget cpa target cpa\nTarget impression share cpc bid ceiling\nTarget impression share location fraction\nTarget roas cpc bid ceiling\nTarget roas cpc bid floor\nTarget spend cpc bid ceiling\nTarget spend target spend\nAmount\nRecommended budget amount\nRecommended budget estimated change weekly cost\nTotal amount\nAll conversions from location asset click to call\nAll conversions from location asset directions\nAll conversions from location asset menu\nAll conversions from location asset order\nAll conversions from location asset other engagement\nAll conversions from location asset store visits\nAll conversions from location asset website\nEligible impressions from location asset store reach\nView through conversions from location asset click to call\nView through conversions from location asset directions\nView through conversions from location asset menu\nView through conversions from location asset order\nView through conversions from location asset other engagement\nView through conversions from location asset store visits\nView through conversions from location asset website\nPublisher organic clicks\nPublisher purchased clicks\nPublisher unknown clicks\nAverage target cpa micros\nAverage target roas\nAll new customer lifetime value\nNew customer lifetime value\nAverage cart size\nAverage order value\nCost of goods sold\nCross sell cost of goods sold\nCross sell gross profit\nCross sell revenue\nCross sell units sold\nGross profit margin\nGross profit\nLead cost of goods sold\nLead gross profit\nLead revenue\nLead units sold\nOrders\nRevenue\nSk ad network installs\nSk ad network total conversions\nUnits sold\nAverage impression frequency per user\nUnique users\nEngagement rate\nEngagements\nGmail forwards\nGmail saves\nGmail secondary clicks\nInteraction event types\nInvalid click rate\nInvalid clicks\nPercent new visitors\nPhone calls\nPhone impressions\nPhone through rate\nRelative ctr\nSearch absolute top impression share\nSearch budget lost absolute top impression share\nSearch budget lost impression share\nSearch budget lost top impression share\nSearch exact match impression share\nSearch impression share\nSearch rank lost absolute top impression share\nSearch rank lost impression share\nSearch rank lost top impression share\nVideo quartile p100 rate\nVideo quartile p25 rate\nVideo quartile p50 rate\nVideo quartile p75 rate\nVideo view rate\nVideo views\nView through conversions","g220e382nrvxtt3s1wv91ma8",{"id":156,"title":120,"createdAt":1068,"updatedAt":1069,"publishedAt":1070,"new":17,"beta":17,"coming_soon":17,"documentId":1071,"link":1072,"icon":1075,"integration_metrics":1085},"2023-01-12T10:29:33.912Z","2026-06-08T09:35:51.534Z","2023-01-12T10:29:36.429Z","pqlbvxpc2hsw5srseemz7n0y",{"id":1073,"label":1074,"url":121,"subtext":33,"style":33,"element_id":33,"color":33,"icon":33,"width":33},224,"Facebook ads",{"id":1076,"name":1077,"alternativeText":1078,"caption":33,"width":982,"height":982,"formats":33,"hash":1079,"ext":366,"mime":367,"size":1080,"url":1081,"previewUrl":33,"provider":370,"provider_metadata":33,"createdAt":1082,"updatedAt":1083,"documentId":1084,"publishedAt":373,"focalPoint":33},1022,"facebook-ads.svg","Facebook ads icon","facebook_ads_46a51330e7",6.75,"https://s3.us-east-2.amazonaws.com/whatagraph.com/facebook_ads_46a51330e7.svg","2023-01-11T12:48:32.638Z","2023-12-19T16:49:34.631Z","tx4n0dzanuefl4uxutf2ixxp",[1086,1094,1102,1110,1118,1126,1134,1142,1150],{"id":1087,"name":1088,"createdAt":1089,"updatedAt":1090,"publishedAt":1091,"metric":1092,"documentId":1093,"icon":33},678,"Facebook Ads Performance","2024-02-28T08:53:56.581Z","2024-02-28T08:55:40.375Z","2024-02-28T08:55:40.366Z","Reach\nFrequency\nImpressions\nAmount spent\nClicks (all)\nCPC (all)\nCTR (all)\nSocial amount spent\nCPM (cost per 1,000 impressions)\nCost per 1,000 people reached","gawybv791m9uwvxgnpaxbye0",{"id":1095,"name":1096,"createdAt":1097,"updatedAt":1098,"publishedAt":1099,"metric":1100,"documentId":1101,"icon":33},679,"Facebook Ads Conversions","2024-02-28T08:56:55.018Z","2024-02-28T08:56:56.556Z","2024-02-28T08:56:56.548Z","Reach\nFrequency\nImpressions\nAmount spent\nClicks (all)\nCPC (all)\nCTR (all)\nSocial amount spent\nCPM (cost per 1,000 impressions)\nCost per 1,000 people reached\nConversions (164)expand_less\nOffsite conversions\nUnique purchases\nUnique website content views\nUnique landing page views\nUnique registrations completed\nUnique website leads\nUnique On-Facebook leads\nCost per unique landing page view\nCost per unique custom event\nCost per unique lead\nCost per unique registrations completed\nCost per unique purchase\nCost per unique On-Facebook lead\nUnique website adds to cart\nWebsite unique checkouts initiated\nUnique custom events\nOffline unique checkouts initiated\nOn-facebook unique checkouts initiated\nMobile app unique checkouts initiated\nUnique checkouts initiated\nOn-Facebook leads\nCost per On-Facebook leads\nCost per adds to wishlist\nUnique content views\nCost per purchase\nLocation searches\nDonations\nWebsite donations\nOn-Facebook donations\nMobile app donations\nOffline donations\nDonate conversion value\nWebsite donate conversion value\nOn-Facebook donate conversion value\nMobile app donate conversion value\nOffline donate conversion value\nCost per donation\nPhone number clicks\nPhone number clicks value\nFind location conversion value\nCost per phone number clicks\nCost per find location\nPurchases conversions value\nPurchases\nPurchase ROAS\nOffline adds to cart\nOn-Facebook adds to cart\nAdds to cart\nCustom event value\nWebsite location searches\nCalls placed\n20-seconds call\n60-seconds call\nUnique leads\nUnique offsite conversions\nLeads\nMobile app purchase ROAS\nContacts\nAppointments scheduled\nApplications submitted\nOffsite conversions value\nTrials started\nConversion rate\nSubscriptions\nProducts customized\nWebsite products customized\nSubscription value\nCost per subscriptions\nWebsite purchase ROAS\nMobile app achievements unlocked\nMobile app activations\nMobile app adds of payment info\nMobile app adds to cart\nMobile app adds to wishlist\nMobile app registrations completed\nCost per mobile app registrations completed\nMobile app content views\nMobile app checkouts initiated\nMobile app levels achieved\nMobile app purchases\nMobile app ratings submitted\nMobile app searches\nMobile app credits spent\nMobile app tutorials completed\nOther events\nApp installs\nDesktop app engagements\nDesktop app story engagements\nDesktop app uses\nCommerce adds to cart\nCommerce message to buy\nCommerce purchases\nCommerce content views\nCredit spends\nGame plays\nLanding page views\nLeads (Form)\nMobile app installs\nCustom events\nAdds of payment info\nWebsite adds to cart\nApp adds to wishlist\nAdds to wishlist\nRegistrations completed\nWebsite checkouts initiated\nOffline checkouts initiated\nOn-facebook checkouts initiated\nCheckouts initiated\nCost per registrations completed\nWebsite leads\nWebsite purchases\nSearches\nWebsite content views\nOffline content views\nContent views\nOn-Facebook workflow completions\nOn-Facebook purchases\nMobile app achievements unlocked value\nApp activation value\nMobile app Adds of payment info value\nMobile app adds to cart conversion value\nMobile app adds to wishlist value\nMobile app registrations completed value\nMobile app checkouts initiated conversion value\nMobile app levels achieved value\nMobile app purchases conversion value\nMobile app ratings submitted value\nMobile app searches value\nMobile app credits spent value\nMobile app Tutorials completed conversion value\nOther events value\nApp install value\nDesktop app uses value\nCommerce adds to cart value\nCommerce message to buy value\nCommerce purchases value\nCommerce content views value\nCredit spends value\nGame plays value\nLanding page views value\nLeads (Form) value\nMobile app install value\nAdds of payment info value\nWebsite adds to cart conversion value\nApp adds to wishlist value\nRegistrations completed value\nWebsite checkouts initiated conversion value\nOffline checkouts initiated conversion value\nOn-facebook checkouts initiated conversion value\nCheckouts initiated conversion value\nWebsite leads value\nWebsite purchases conversion value\nSearches value\nOn-Facebook workflow completions conversion value\nOn-Facebook purchase conversion value\nCost per lead\nCost per app installs\nCost per landing page view\nOffline purchases conversion value\nOffline adds of payment info value\nOffline adds to cart conversion value\nOffline registrations completed conversion value\nOffline purchases\nOffline other conversions","jyt031c9shj8avmeopbagbak",{"id":1103,"name":1104,"createdAt":1105,"updatedAt":1106,"publishedAt":1107,"metric":1108,"documentId":1109,"icon":33},680,"Facebook Ads Engagament","2024-02-28T08:58:23.637Z","2024-02-28T08:58:25.206Z","2024-02-28T08:58:25.196Z","Unique post reactions\nUnique post saves\nUnique post shares\nUnique comments\nUnique likes\nUnique link clicks\nCost per unique post save\nCost per unique link click\nCost per unique like\nCost per unique content view\nCPC (cost per link click)\nPage engagement\nUnique page engagement\nEstimated call confirmation clicks\nInstant Experience view percentage\nInstant Experience view time\nCost per estimated ad recall lift (people)\nCost per outbound click\nCost per 15-second video plays\nCost per unique click (all)\nCost per unique outbound click\nCost per 2-second continuous video play\nEstimated ad recall lift rate\nEstimated ad recall lift (people)\nCTR (link click-through rate)\nCost per thruplay watched videos\nInstant experience clicks to open\nInstant experience clicks to start\nOutbound clicks\nUnique outbound clicks\nOutbound CTR\nInstant experience outbound clicks\nUnique CTR (link click-through rate)\n15-second video plays\n2-second continuous video plays\nVideo plays\nThruplay watched videos\nUnique clicks (all)\nUnique CTR (all)\nUnique outbound CTR\n30-second video plays\nVideo average play time\nVideo plays at 100%\nVideo plays at 25%\nVideo plays at 50%\nVideo plays at 75%\nVideo plays at 95%\nPost engagement\nUnique post engagement\nCheck-ins\nPost comments\nPost full views\nPage likes\nPage mentions\nNewly purchased mobile devices\nBlocked messaging connections\nMessaging conversations started\nNew messaging connections\nMessaging replies\nPage photo views\nUnique page photo views\nPost shares\nPost reactions\nReceive Offers\nEvent responses\nPage tab views\n3-second video plays\nMobile app content views value\nCheck-ins value\nPost comments value\nPost full views value\nPage likes value\nLink click value\nPage mentions value\nNewly purchased mobile devices value\nContent views value\nBlocked messaging connections value\nMessaging conversations started value\nNew messaging connections value\nMessaging replies value\nOutbound clicks value\nPage photo views value\nPost shares value\nPost reaction value\nReceive Offers value\nEvent responses value\nPage tab views value\nCost per 3-second video plays\nCost per page like\nCost per post engagement\nCost per page engagement\nPage engagement rate\nCost per new messaging connections\nCost per messaging conversation started\nCost per messaging replies\nPost LIKE reactions\nPost LOVE reactions\nPost WOW reactions\nPost HAHA reactions\nPost SAD reactions\nPost ANGRY reactions\nCost per event responses\nPost saves\nLink clicks\n10-second video plays","ywwce9hzrr90izu4h8t3yjzo",{"id":1111,"name":1112,"createdAt":1113,"updatedAt":1114,"publishedAt":1115,"metric":1116,"documentId":1117,"icon":33},681,"Facebook Ads Catalog Segments","2024-02-28T08:59:04.126Z","2024-02-28T08:59:05.470Z","2024-02-28T08:59:05.423Z","Purchase ROAS with shared items value\nWebsite purchase ROAS with shared items value\nMobile app purchase ROAS with shared items value\nAdds to cart with shared items value\nWebsite adds to cart with shared items value\nOffsite conversions with shared items value\nMobile app adds to cart conversion with shared items value\nCustom events with shared items value\nPurchases with shared items value\nWebsite purchases with shared items value\nContent views with shared items value\nWebsite content views with shared items value\nMobile app content views with shared items value\nMobile app purchases conversion with shared items value\nWebsite purchases with shared items\nAdds to cart with shared items\nWebsite adds to cart with shared items\nMobile app adds to cart with shared items\nContent views with shared items\nWebsite content with shared items views\nMobile app content views with shared items\nPurchases with shared items\nMobile app purchases with shared items","lgr2wfg2bsrkbnmy0gmczjg2",{"id":1119,"name":1120,"createdAt":1121,"updatedAt":1122,"publishedAt":1123,"metric":1124,"documentId":1125,"icon":33},682,"Facebook Ads Converted Products","2024-02-28T08:59:35.910Z","2024-02-28T08:59:37.233Z","2024-02-28T08:59:37.217Z","Website purchases converted value\nAdds to cart value\nWebsite adds to cart value\nOffsite conversions value\nMobile app adds to cart conversion value\nCustom events value\nContent views value\nWebsite content views value\nMobile app content views value\nPurchases converted value\nMobile app purchases converted value\nWebsite purchases\nAdds to cart\nWebsite adds to cart\nOffsite conversions\nMobile app adds to cart\nCustom events\nContent views\nMobile app content views\nPurchases","t7k6i4kpw0itkbqn3qnfwtfe",{"id":1127,"name":1128,"createdAt":1129,"updatedAt":1130,"publishedAt":1131,"metric":1132,"documentId":1133,"icon":33},683,"Facebook Ads Custom Conversions","2024-02-28T09:00:15.266Z","2024-02-28T09:00:16.413Z","2024-02-28T09:00:16.397Z","Total custom conversions\nview_cart\nsign_up\nlogin\nadd_shipping_info\nadd_to_cart\nsim_validation\npurchase","hv4pbk87ju1ttqr3w3mjncqr",{"id":1135,"name":1136,"createdAt":1137,"updatedAt":1138,"publishedAt":1139,"metric":1140,"documentId":1141,"icon":33},684,"Facebook Ads Custom","2024-02-28T09:00:38.335Z","2024-02-28T09:00:39.633Z","2024-02-28T09:00:39.620Z","Total actions\nThe number of action that was attributed to your ads\nTotal action values\nTotal cost per action\nTotal unique actions\nTotal conversion values","thn5vfwvav10oik86pmg1mt7",{"id":1143,"name":1144,"createdAt":1145,"updatedAt":1146,"publishedAt":1147,"metric":1148,"documentId":1149,"icon":33},685,"Facebook Ads Custom Events","2024-02-28T09:01:08.414Z","2024-02-28T09:01:10.316Z","2024-02-28T09:01:10.299Z","SeeResultsClick\nCalculatorClicks\nSeeResultsClick value\nCost per SeeResultsClick\nCalculatorClicks value\nCost per CalculatorClicks","pr62ttqj1toqiqzophqgbpgo",{"id":1151,"name":1152,"createdAt":1153,"updatedAt":1154,"publishedAt":1155,"metric":1156,"documentId":1157,"icon":33},686,"Facebook Ads Video","2024-02-28T09:01:38.290Z","2024-02-28T09:01:39.411Z","2024-02-28T09:01:39.400Z","Cost per thruplay\nCost per thruplay","j7vis03elyg4twtewwdonfkp",{"id":1159,"title":144,"createdAt":1160,"updatedAt":1161,"publishedAt":1162,"new":17,"beta":17,"coming_soon":17,"documentId":1163,"link":1164,"icon":1167,"integration_metrics":1177},36,"2023-01-12T11:32:02.996Z","2026-06-08T09:43:22.876Z","2023-01-12T11:32:05.818Z","s9rxzgqg92t2ebcirrhxjla9",{"id":1165,"label":1166,"url":145,"subtext":33,"style":33,"element_id":33,"color":33,"icon":33,"width":33},232,"linkedin-ads",{"id":1168,"name":1169,"alternativeText":1170,"caption":33,"width":123,"height":123,"formats":33,"hash":1171,"ext":366,"mime":367,"size":1172,"url":1173,"previewUrl":33,"provider":370,"provider_metadata":33,"createdAt":1174,"updatedAt":1175,"documentId":1176,"publishedAt":373,"focalPoint":33},1032,"linkedin-ads.svg","LinkedIn Ads icon","linkedin_ads_791a60ad20",7.28,"https://s3.us-east-2.amazonaws.com/whatagraph.com/linkedin_ads_791a60ad20.svg","2023-01-11T12:48:32.987Z","2023-12-19T16:52:38.256Z","eqrr191f401t1q19nxxdqi46",[1178,1185],{"id":1179,"name":1180,"createdAt":33,"updatedAt":1181,"publishedAt":1182,"metric":1183,"documentId":1184,"icon":33},615,"LinkedIn Ads Campaign","2024-05-02T08:27:25.506Z","2023-02-20T12:03:01.000Z","Campaign total budget amount\nCampaign unit cost amount\nCampaign daily budget amount","qahrav12b2ykbrze52uteixg",{"id":1186,"name":1187,"createdAt":33,"updatedAt":1188,"publishedAt":1189,"metric":1190,"documentId":1191,"icon":33},490,"LinkedIn Ads Analytics","2024-03-06T10:40:36.020Z","2023-02-15T07:32:10.000Z","Card clicks\nCard impressions\nComment likes\nDocument completions\nDocument first quartile completions\nDocument midpoint completions\nDocument third quartile completions\nDownload clicks\nJob applications\nJob apply clicks\nPost click job applications\nPost click job apply clicks\nPost click registrations\nPost view job applications\nPost view job apply clicks\nPost view registrations\nReactions\nRegistrations\nTalent leads\nViral card clicks\nViral card impressions\nViral comment likes\nViral document completions\nViral document first quartile completions\nViral document midpoint completions\nViral document third quartile completions\nViral downloads clicks\nViral job applications\nViral job apply clicks\nViral post click job applications\nViral post click job apply clicks\nViral post click registrations\nViral post view job applications\nViral post view job apply clicks\nViral post view registrations\nViral reactions\nViral registrations\nPost click conversions\nAd unit clicks\nCompany page clicks\nOne click leads (viral)\nVideo first quartile completions\nText url clicks\nVideo starts\nExternal website conversions (viral)\nVideo third quartile completions\nLikes\nComments (viral)\nVideo third quartile completions (viral)\nOne click leads\nFull screen plays\nFollows\nOne click lead form opens (viral)\nConversion value\nFollows (viral)\nOther engagements\nVideo completions (viral)\nOpens\nLead generation mail interested clicks\nTotal engagements\nVideo views\nImpressions (viral)\nVideo views (viral)\nHeadline Clicks\nHeadline Impressions\nValid Work Email Leads\nCost in local currency\nLikes (viral)\nOther engagements (viral)\nVideo midpoint completions (viral)\nShares\nFull screen plays (viral)\nVideo midpoint completions\nTotal engagements (viral)\nExternal website post view conversions (viral)\nCompany page clicks (viral)\nAction clicks\nShares (viral)\nVideo completions\nExternal website post view conversions\nComments\nVideo starts (viral)\nCost in USD\nLanding page clicks\nOne click lead form opens\nImpressions\nLanding page clicks (viral)\nExternal website post click conversions (viral)\nExternal website conversions\nVideo first quartile completions (viral)\nLead generation mail contact info shares\nClicks\nClicks (viral)\nCost per click\nCost per 1000 impressions\nCost per engagement\nCost per conversion\nAverage engagement\nSocial actions\nOther clicks\nInMail clicks\nOpen rate\nClick to open rate\nCost per send\nCost per open\nEngagement rate\nAverage CTR\nCost per lead\nLead form completion rate\nInMail sends\nConversion rate\nReturn on ad spend\nApproximate Unique Member Reach","chtidd1njmzg5fdgtrwhn8p6",{"id":147,"title":1193,"createdAt":1194,"updatedAt":1195,"publishedAt":1196,"new":17,"beta":17,"coming_soon":17,"documentId":1197,"link":1198,"icon":1201,"integration_metrics":1211},"Ahrefs","2023-01-12T12:51:13.855Z","2026-06-08T09:50:42.559Z","2023-01-12T12:51:14.628Z","d5ogjktbwdimyhxu0gw3gdcs",{"id":578,"label":1199,"url":1200,"subtext":33,"style":33,"element_id":33,"color":33,"icon":33,"width":33},"ahrefs","/integrations/ahrefs",{"id":1202,"name":1203,"alternativeText":1204,"caption":33,"width":982,"height":982,"formats":33,"hash":1205,"ext":384,"mime":385,"size":1206,"url":1207,"previewUrl":33,"provider":370,"provider_metadata":33,"createdAt":1208,"updatedAt":1209,"documentId":1210,"publishedAt":373,"focalPoint":33},12361,"Full colour ahrefs.png","Full_colour_ahrefs_icon","Full_colour_ahrefs_314dbadbea",1.57,"https://s3.us-east-2.amazonaws.com/whatagraph.com/Full_colour_ahrefs_314dbadbea.png","2024-05-13T10:08:33.253Z","2024-09-16T08:55:38.358Z","o9xcx1wn5ouyea8lp0dou6rq",[1212,1220,1228,1236,1243,1251,1259,1267,1275,1282,1290,1298,1306,1314,1322,1330,1338,1346,1354,1362],{"id":1213,"name":1214,"createdAt":1215,"updatedAt":1216,"publishedAt":1217,"metric":1218,"documentId":1219,"icon":33},757,"Ahrefs Anchors","2024-04-01T09:48:46.316Z","2024-04-01T09:48:47.729Z","2024-04-01T09:48:47.718Z","Backlinks\nRefpages\nRefdomains","sqc03mfbob9s4obqyrveweeo",{"id":1221,"name":1222,"createdAt":1223,"updatedAt":1224,"publishedAt":1225,"metric":1226,"documentId":1227,"icon":33},758,"Ahrefs Anchors Refdomains","2024-04-01T09:49:12.560Z","2024-04-01T09:49:13.636Z","2024-04-01T09:49:13.620Z","Backlinks","jnvcfh7ml07v91dy4ysq4tmt",{"id":1229,"name":1230,"createdAt":1231,"updatedAt":1232,"publishedAt":1233,"metric":1234,"documentId":1235,"icon":33},759,"Ahrefs Backlinks","2024-04-01T09:49:38.171Z","2024-04-01T09:51:56.571Z","2024-04-01T09:51:56.562Z","Links Internal\nLinks External\nPage size\nRedirect\nCount","csxtveluxvdl584pm83i3exb",{"id":651,"name":1237,"createdAt":1238,"updatedAt":1239,"publishedAt":1240,"metric":1241,"documentId":1242,"icon":33},"Ahrefs Backlinks New Lost","2024-04-01T09:49:59.530Z","2024-04-01T09:50:00.541Z","2024-04-01T09:50:00.532Z","Links Internal\nLinks External\nRedirect","kd6n7f3hvuu875clq66fxpwh",{"id":1244,"name":1245,"createdAt":1246,"updatedAt":1247,"publishedAt":1248,"metric":1249,"documentId":1250,"icon":33},761,"Ahrefs Backlinks One Per Domain","2024-04-01T09:50:19.697Z","2024-04-01T09:52:00.233Z","2024-04-01T09:52:00.226Z","Links Internal\nLinks External\nPage size\nRedirect\nTotal backlinks","mv8r8fzovpvfw4athhmjttwu",{"id":1252,"name":1253,"createdAt":1254,"updatedAt":1255,"publishedAt":1256,"metric":1257,"documentId":1258,"icon":33},762,"Ahrefs Broken Backlinks","2024-04-01T09:50:47.471Z","2024-04-01T09:50:48.498Z","2024-04-01T09:50:48.491Z","Links Internal\nLinks External\nPage size\nRedirect","aj3ibwb1otwou6htl4cu17o6",{"id":1260,"name":1261,"createdAt":1262,"updatedAt":1263,"publishedAt":1264,"metric":1265,"documentId":1266,"icon":33},763,"Ahrefs Broken Links","2024-04-01T09:51:48.565Z","2024-04-01T09:51:51.545Z","2024-04-01T09:51:51.523Z","Links Internal\nLinks External\nPage size","rja4k06tt4u69t69ny32u780",{"id":1268,"name":1269,"createdAt":1270,"updatedAt":1271,"publishedAt":1272,"metric":1273,"documentId":1274,"icon":33},764,"Ahrefs Domain Rating","2024-04-01T09:52:23.014Z","2024-04-01T09:52:23.914Z","2024-04-01T09:52:23.899Z","Average Domain Rating\nAverage Ahrefs Rank","v4wbftv9i7pb3vh6kj4akdyv",{"id":1276,"name":1277,"createdAt":1278,"updatedAt":1279,"publishedAt":1280,"metric":1257,"documentId":1281,"icon":33},765,"Ahrefs Linked Anchors","2024-04-01T09:52:42.182Z","2024-04-01T09:52:43.111Z","2024-04-01T09:52:43.075Z","s3hw36ztc8eesr3j073oh8f7",{"id":1283,"name":1284,"createdAt":1285,"updatedAt":1286,"publishedAt":1287,"metric":1288,"documentId":1289,"icon":33},766,"Ahrefs Linked Domains","2024-04-01T09:53:01.705Z","2024-04-01T09:53:02.726Z","2024-04-01T09:53:02.689Z","Domain To Rating\nDomain To Ahrefs top\nLinks\nUnique pages","p5f3houg2ubn8lzmhkbinwra",{"id":1291,"name":1292,"createdAt":1293,"updatedAt":1294,"publishedAt":1295,"metric":1296,"documentId":1297,"icon":33},767,"Ahrefs Linked Domains by Type","2024-04-01T09:53:37.236Z","2024-04-01T09:53:38.293Z","2024-04-01T09:53:38.284Z","Redirect\nNofollow\nDofollow\nDomain To Rating\nDomain To Ahrefs top\nLinks\nAll\nText\nImage\nCanonical\nGov\nEdu\nRss\nAlternate","tlmu9s2mwue36i8jqvdysq5i",{"id":1299,"name":1300,"createdAt":1301,"updatedAt":1302,"publishedAt":1303,"metric":1304,"documentId":1305,"icon":33},768,"Ahrefs Metrics","2024-04-01T09:55:35.410Z","2024-04-01T09:55:45.467Z","2024-04-01T09:55:45.457Z","Backlinks\nRefpages\nRefdomains\nLinks Internal\nLinks External\nRedirect\nNofollow\nDofollow\nText\nImage\nCanonical\nGov\nEdu\nRss\nAlternate\nPages\nValid Pages\nHtml Pages\nRefclass C\nRefips\nLinked Root Domains","v7amam1mktf8z5x7hj1saskl",{"id":1307,"name":1308,"createdAt":1309,"updatedAt":1310,"publishedAt":1311,"metric":1312,"documentId":1313,"icon":33},769,"Ahrefs Pages","2024-04-01T09:56:00.782Z","2024-04-01T09:56:01.711Z","2024-04-01T09:56:01.697Z","Backlinks\nRefdomains\nLinks Internal\nLinks External\nRedirects\nNofollow\nDofollow\nRefclass C\nRefips\nSize","btibu4gzvxeeu7vug6ompsvr",{"id":1315,"name":1316,"createdAt":1317,"updatedAt":1318,"publishedAt":1319,"metric":1320,"documentId":1321,"icon":33},770,"Ahrefs Pages Info","2024-04-01T09:56:25.802Z","2024-04-01T09:56:26.710Z","2024-04-01T09:56:26.697Z","Links Internal\nLinks External\nLinks Image\nSize\nTime\nWords","wqm0613ebiy1vgdf6vm9dod9",{"id":1323,"name":1324,"createdAt":1325,"updatedAt":1326,"publishedAt":1327,"metric":1328,"documentId":1329,"icon":33},771,"Ahrefs Positions Metrics","2024-04-01T09:56:53.964Z","2024-04-01T09:56:55.024Z","2024-04-01T09:56:54.984Z","Positions\nPositions Top3\nPositions Top10\nTraffic\nTraffic Top3\nTraffic Top10\nCost\nCost Top3\nCost Top10","yg8cr2fsjxp5hathorr114a0",{"id":1331,"name":1332,"createdAt":1333,"updatedAt":1334,"publishedAt":1335,"metric":1336,"documentId":1337,"icon":33},772,"Ahrefs 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We now have more time to focus on strategic things that help both our agency and our clients grow.","Lars Maat","2025-09-25T16:35:39.433Z","2026-06-02T09:53:01.778Z","2025-09-25T16:36:15.147Z","Co-Founder @ Maatwerk Online","100","hours saved per month ","https://whatagraph.com/case-studies/maatwerk-online","y0hb4q7mnpebconrjo91ehs2",{"id":1681,"name":1682,"alternativeText":1683,"caption":33,"width":1684,"height":1684,"formats":1685,"hash":1691,"ext":384,"mime":385,"size":1692,"url":1693,"previewUrl":33,"provider":370,"provider_metadata":33,"createdAt":1694,"updatedAt":1695,"documentId":1696,"publishedAt":373,"focalPoint":33},15102,"Lars.png","\"Lars - Headshot of a smiling man with fair hair against a teal background.\"",312,{"thumbnail":1686},{"ext":384,"url":1687,"hash":1688,"mime":385,"name":1689,"path":33,"size":1690,"width":611,"height":611},"https://s3.us-east-2.amazonaws.com/whatagraph.com/thumbnail_Lars_d8b903a190.png","thumbnail_Lars_d8b903a190","thumbnail_Lars.png",48.09,"Lars_d8b903a190",114.52,"https://s3.us-east-2.amazonaws.com/whatagraph.com/Lars_d8b903a190.png","2025-07-09T12:30:04.259Z","2025-09-08T12:48:17.838Z","ugiiqw70uxxx68jofpwwg6bq",{"id":659,"comment":1698,"reviewed_by":33,"author":1699,"author_link":33,"createdAt":1700,"updatedAt":1701,"publishedAt":1702,"author_role":1703,"stat_value":33,"stat_label":33,"stat_link":33,"documentId":1704,"author_image":1705,"cta":33},"Whatagraph is easy to use, visually attractive, and much smoother compared to tools like Looker Studio. It helped us not only get clients on board but also keep them within the agency.","Stef Oosterik","2025-11-03T14:11:43.140Z","2025-11-03T14:14:52.838Z","2025-11-03T14:11:44.834Z","Quality Manager @ Dtch. 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We answered them below. ",[1776,1780,1784,1788,1792],{"id":1777,"question":1778,"answer":1779},2192,"How to get a Google Business Report?","\u003Cp>You can get a Google Business report by exporting data directly from your Google Business Profile, but that usually means downloading CSVs and rebuilding reports manually.\u003C/p>\u003Cp> \u003C/p>\u003Cp>Most teams instead use a reporting tool like Whatagraph or template that connects to Google Business Profile, pulls the data automatically, and presents it in a ready-to-share report. 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