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alternative","/alternatives/tapclicks",{"id":73,"title":518,"url":519,"open_new_tab":21},"ReportGarden alternative","/alternatives/reportgarden",{"id":262,"title":521,"url":522,"open_new_tab":21},"Swydo alternative","/alternatives/swydo",{"id":391,"title":524,"url":525,"open_new_tab":21},"Cyfe alternative","/alternatives/cyfe",{"id":144,"title":527,"url":528,"open_new_tab":21},"Adverity alternative","/alternatives/adverity",{"id":401,"title":530,"url":531,"open_new_tab":21},"Datorama alternative","/alternatives/datorama",{"id":166,"title":533,"url":534,"open_new_tab":21},"Best marketing analytics tools and software","/blog/articles/best-marketing-analytics-tools",{"id":179,"title":536,"url":537,"open_new_tab":21},"Best social media analytics tools","/blog/articles/best-social-media-analytics-tools",[539,542,544,545,546,547,548,549],{"id":540,"page_slug":541},5,"/facebook-ads-reporting-tool-1",{"id":338,"page_slug":543},"/marketing-reporting-software-1",{"id":346,"page_slug":43},{"id":42,"page_slug":49},{"id":48,"page_slug":55},{"id":54,"page_slug":60},{"id":12,"page_slug":65},{"id":18,"page_slug":70},{},{"data":552,"meta":1337},[553],{"id":554,"title":555,"slug":556,"createdAt":557,"updatedAt":558,"publishedAt":559,"intercom":21,"testimonials":15,"reporting":21,"help":21,"card_description":78,"documentId":560,"templates_subpages":561,"seo":562,"content":586},99,"Google Ads Report Template","google-ads-report","2023-02-03T08:57:46.408Z","2026-06-08T08:15:31.326Z","2023-02-03T08:57:46.335Z","s287a2etx9uc3poqsts7eoai",[],{"id":563,"metaTitle":564,"metaDescription":565,"addNoIndex":78,"canonicalURL":78,"metaImage":566},979,"Free Google Ads Report Template | Ready in Seconds","Create stunning, accurate reports in minutes with our plug-and-play Google Ads report template. Monitor key metrics and get actionable insights.",{"id":567,"name":568,"alternativeText":569,"caption":78,"width":570,"height":571,"formats":572,"hash":580,"ext":110,"mime":111,"size":581,"url":582,"previewUrl":78,"provider":95,"provider_metadata":78,"createdAt":583,"updatedAt":584,"documentId":585,"publishedAt":98,"focalPoint":78},15813,"Google Ads report template - meta image.png","Google Ads Report Template - A performance report with charts and metrics.",2400,1256,{"thumbnail":573},{"ext":110,"url":574,"hash":575,"mime":111,"name":576,"path":78,"size":577,"width":578,"height":579},"https://s3.us-east-2.amazonaws.com/whatagraph.com/thumbnail_Google_Ads_report_template_meta_image_8091b76118.png","thumbnail_Google_Ads_report_template_meta_image_8091b76118","thumbnail_Google Ads report template - meta image.png",19.25,245,128,"Google_Ads_report_template_meta_image_8091b76118",335.02,"https://s3.us-east-2.amazonaws.com/whatagraph.com/Google_Ads_report_template_meta_image_8091b76118.png","2025-11-03T12:00:22.417Z","2025-11-03T12:00:25.354Z","olgk3p1vnxd742dc3s87u3ci",[587,632,636,652,656,1172,1284],{"id":588,"hero_title":589,"hero_subtext":590,"show_brands":21,"grey_background":15,"show_glow_around":15,"no_credit_text":78,"hero_video_iframe":78,"first_cta_play_video":78,"show_breadcrumbs":78,"hero_text_above_title":78,"align_image_bottom_right":15,"CTA":591,"image":598,"hero_features":616,"hero_brands":78,"stats":617,"cta_collection":618,"__component":631},361,"Free Google Ads Report Template","Stop wrestling with spreadsheets and broken connectors.\n\nGrab a ready-to-go Google Ads report template that pulls in all your key metrics, visualizes campaign performance, and gives you actionable insights—without any technical setup. ",[592,594],{"id":593,"label":78,"url":78,"subtext":78,"style":78,"element_id":78,"color":78,"icon":78,"width":78},815,{"id":595,"label":78,"url":596,"subtext":597,"style":78,"element_id":78,"color":78,"icon":78,"width":78},814,"https://live.whatagraph.com/shared-template/3wl9dbBzx2ML8E8ma7RkjWN4qOoDXrQP","",{"id":599,"name":600,"alternativeText":78,"caption":78,"width":601,"height":602,"formats":603,"hash":611,"ext":110,"mime":111,"size":612,"url":613,"previewUrl":78,"provider":95,"provider_metadata":78,"createdAt":614,"updatedAt":614,"documentId":615,"publishedAt":98,"focalPoint":78},17278,"Google Ads report template (2).png",2247,1647,{"thumbnail":604},{"ext":110,"url":605,"hash":606,"mime":111,"name":607,"path":78,"size":608,"width":609,"height":610},"https://s3.us-east-2.amazonaws.com/whatagraph.com/thumbnail_Google_Ads_report_template_2_8682af0b69.png","thumbnail_Google_Ads_report_template_2_8682af0b69","thumbnail_Google Ads report template (2).png",22.44,213,156,"Google_Ads_report_template_2_8682af0b69",534.27,"https://s3.us-east-2.amazonaws.com/whatagraph.com/Google_Ads_report_template_2_8682af0b69.png","2026-06-08T07:30:58.043Z","msfxth8c44lkowyouk0g287e",[],[],{"id":100,"Name":619,"createdAt":620,"updatedAt":621,"publishedAt":622,"documentId":623,"cta":624},"Start a free trial - Hero","2024-11-13T15:06:26.834Z","2026-07-23T09:49:23.352Z","2026-07-23T09:50:17.748Z","st6xpc8get0b700is34ddkq0",[625,628],{"id":626,"label":39,"url":40,"subtext":78,"style":627,"element_id":78,"color":78,"icon":78,"width":78},2899,"button",{"id":629,"label":630,"url":78,"subtext":78,"style":627,"element_id":78,"color":78,"icon":78,"width":78},2900,"View template","sections.hero",{"id":329,"text_above_title":78,"title":633,"subtext":78,"guideflow_code":634,"disable_top_margin":78,"disable_bottom_margin":78,"__component":635},"How to Use Whatagraph's Google Ads Report Template","\u003Cdiv style=\"position: relative; padding-bottom:calc(56.582976117575015% + 50px); height: 0;\">\n\u003Ciframe id=\"dr9l93lbnr\" src=\"https://app.guideflow.com/embed/dr9l93lbnr\" width=\"100%\" height=\"100%\" style=\"overflow:hidden;position:absolute;border:none\" scrolling=\"no\" allow=\"clipboard-read; clipboard-write\" webkitallowfullscreen mozallowfullscreen allowfullscreen allowtransparency=\"true\">\u003C/iframe>\n\u003Cscript src=\"https://app.guideflow.com/assets/opt.js\" data-iframe-id=\"dr9l93lbnr\">\u003C/script>\n\u003C/div>","sections.guideflow",{"id":637,"title":638,"subtext":639,"subtextBottom":597,"titleSize":640,"type":641,"subtextStyle":640,"disableTopMargin":21,"disableBottomMargin":21,"text_above_title":78,"CTA":642,"cta_collection":643,"__component":651},149,"Get Custom Google Ads Reports in Seconds","\u003Cp>With Whatagraph IQ, just tell us what you need, and we'll build a stunning Google Ads report for you. No templates or manual setup needed.\u003C/p>","normal","wg3 - generate report",[],{"id":192,"Name":39,"createdAt":644,"updatedAt":645,"publishedAt":646,"documentId":647,"cta":648},"2025-09-15T14:38:22.192Z","2026-07-21T11:53:08.659Z","2026-07-21T11:53:23.622Z","nqn16pbgplm2dgl1yebiu5j3",[649],{"id":650,"label":39,"url":40,"subtext":78,"style":627,"element_id":78,"color":78,"icon":78,"width":78},2875,"sections.headline",{"id":653,"content":654,"__component":655},36,"\u003Ch2 id=\"what-is-a-google-ads-report-template\">What is a Google Ads report template?\u003C/h2>\u003Cp>A Google Ads report template is a pre-built layout that pulls your campaign data into one structured, visual format - so you can track performance, spot what's working, and share clear results with clients or stakeholders.\u003C/p>\u003Cp>For most agency teams, Google Ads reporting still looks like this:\u003C/p>\u003Cp>❌ \u003Cstrong>Log into\u003C/strong> the Google Ads account\u003C/p>\u003Cp>❌ \u003Cstrong>Export\u003C/strong> a CSV\u003C/p>\u003Cp>❌ \u003Cstrong>Paste\u003C/strong> it into a spreadsheet or Google Sheets\u003C/p>\u003Cp>❌ \u003Cstrong>Manually format\u003C/strong> the metrics and write a summary\u003C/p>\u003Cp>❌ \u003Cstrong>Repeat\u003C/strong> that process for every single client, every single reporting cycle\u003C/p>\u003Cp>This process is slow, it's error-prone, and it eats hours that should go toward actual campaign optimization.\u003C/p>\u003Cp>A well-built Google Ads report template gives agencies a repeatable way to:\u003C/p>\u003Cul>\u003Cli>\u003Cstrong>Track key Google Ads metrics\u003C/strong> like CPC, CTR, conversion rate, ROAS, and ad spend in one place\u003C/li>\u003Cli>\u003Cstrong>Break down campaign performance\u003C/strong> by ad group, keyword, and landing page to see exactly where results come from\u003C/li>\u003Cli>\u003Cstrong>Visualize trends\u003C/strong> over any date range without manually pulling Google Ads data every time\u003C/li>\u003Cli>\u003Cstrong>Show clients the full picture\u003C/strong> - not just numbers, but what those numbers mean for their goals\u003C/li>\u003Cli>\u003Cstrong>Share results\u003C/strong> through live dashboards, scheduled emails, or white-label PDFs\u003C/li>\u003C/ul>\u003Cp>Most\u003Ca href=\"/google-ads-reporting-tool\"> Google Ads reporting tools\u003C/a> still make you do this manually - widget by widget, export by export. \u003C/p>\u003Cp>\u003Ca href=\"/whatagraph-iq\">Whatagraph IQ\u003C/a> builds the full report for you, brands it to match your client, and writes the performance summaries automatically from your actual campaign data.\u003C/p>\u003Cp>The hours saved are real.\u003Ca href=\"https://www.maatwerkonline.nl/\" target=\"_blank\" rel=\"noopener noreferrer\"> Maatwerk Online\u003C/a>, one of the Netherlands' most established digital agencies, used to manage reporting across 100+ clients with a fragile stack of Supermetrics and Looker Studio. Dashboards were slow to load, connections broke without warning, and reports were bloated with metrics no one was using.\u003C/p>\u003Cp>After switching to Whatagraph, they’re now saving \u003Ca href=\"/case-studies/maatwerk-online\">100+ hours every single month\u003C/a> on reporting. In \u003Ca href=\"https://linkedin.com/in/larsmaat\" target=\"_blank\" rel=\"noopener noreferrer\">Lars Maat's\u003C/a> words, Co-Founder at Maatwerk Online:\u003C/p>\u003Cp>\u003Cblockquote class=\"quote quote--variant-1 py-6 px-6 !my-2 rounded-2xl !max-w-full md:text-lg lg:text-xl text-base-dark\">\n          \u003Cdiv class=\"flex gap-4\">\n            \u003Cdiv class=\"\">\n              \u003Csvg\n                xmlns=\"http://www.w3.org/2000/svg\"\n                width=\"28\"\n                height=\"26\"\n                viewBox=\"0 0 28 26\"\n                fill=\"none\"\n              >\n                \u003Cpath\n                  opacity=\"0.15\"\n                  d=\"M10.5428 4.65271C8.26599 5.08169 6.66559 6.73158 5.74165 9.60241C5.27967 11.0213 5.04869 12.4237 5.04869 13.8096C5.04869 13.9746 5.04869 14.1231 5.04869 14.2551C5.08169 14.3541 5.11468 14.6016 5.14768 14.9976H10.5428V25.7879H0V15.839C0 10.9553 0.97344 7.19356 2.92032 4.55372C4.8672 1.91388 7.40804 0.395976 10.5428 0V4.65271ZM27.2233 4.65271C25.4084 4.94969 24.0225 5.97263 23.0656 7.72152C22.1416 9.47042 21.6797 11.4833 21.6797 13.7602C21.6797 13.9581 21.6797 14.1561 21.6797 14.3541C21.7127 14.5521 21.7622 14.7666 21.8282 14.9976H27.2233V25.7879H16.631V15.839C16.631 11.9123 17.4559 8.41448 19.1058 5.34567C20.7557 2.24386 23.4616 0.461971 27.2233 0V4.65271Z\"\n                  fill=\"#5667FC\"\n                />\n              \u003C/svg>\n            \u003C/div>\n            \u003Cdiv class=\"italic\">\n              Whatagraph's AI saves time and energy for our marketing specialists. And the hours we're saving are just pure profit. We now have the time to focus on more strategic things that help both our agency and our clients grow.\n\n              \u003Cfooter class=\"text-right font-bold !mt-3 text-wrap-balance not-italic [&_a]:font-bold\">\n                \n              \u003C/footer>\n            \u003C/div>\n          \u003C/div>\n        \u003C/blockquote>\u003C/p>\u003Ch2 id=\"what-should-be-included-in-a-google-ads-report-template\">What should be included in a Google Ads report template?\u003C/h2>\u003Cp>If you're building \u003Ca href=\"/blog/articles/google-ads-reports-for-clients\">Google Ads reports for clients\u003C/a>, your template needs to do more than surface metrics.\u003C/p>\u003Cp>It needs to answer the question every client actually asks: \u003Ci>Is my money delivering results?\u003C/i>\u003C/p>\u003Cp>We talked to \u003Ca href=\"https://linkedin.com/in/adwordsgirl\" target=\"_blank\" rel=\"noopener noreferrer\">Ameet Khabra\u003C/a>, Founder of\u003Ca href=\"https://hopskipmedia.com/\" target=\"_blank\" rel=\"noopener noreferrer\"> Hop Skip Media\u003C/a>, and she breaks down the sections on a\u003Ca href=\"/templates/ppc-report#google-ads-ameet-khabra\"> Google Ads client report template\u003C/a> she has built on Whatagraph. Her take:\u003Ci> \u003C/i>\u003C/p>\u003Cp>\u003Cblockquote class=\"quote quote--variant-2 py-6 px-6 !my-2 rounded-2xl !max-w-full md:text-lg lg:text-xl text-base-dark\">\n          \u003Cdiv class=\"flex gap-4\">\n            \u003Cdiv class=\"\">\n              \u003Csvg\n                xmlns=\"http://www.w3.org/2000/svg\"\n                width=\"28\"\n                height=\"26\"\n                viewBox=\"0 0 28 26\"\n                fill=\"none\"\n              >\n                \u003Cpath\n                  opacity=\"0.15\"\n                  d=\"M10.5428 4.65271C8.26599 5.08169 6.66559 6.73158 5.74165 9.60241C5.27967 11.0213 5.04869 12.4237 5.04869 13.8096C5.04869 13.9746 5.04869 14.1231 5.04869 14.2551C5.08169 14.3541 5.11468 14.6016 5.14768 14.9976H10.5428V25.7879H0V15.839C0 10.9553 0.97344 7.19356 2.92032 4.55372C4.8672 1.91388 7.40804 0.395976 10.5428 0V4.65271ZM27.2233 4.65271C25.4084 4.94969 24.0225 5.97263 23.0656 7.72152C22.1416 9.47042 21.6797 11.4833 21.6797 13.7602C21.6797 13.9581 21.6797 14.1561 21.6797 14.3541C21.7127 14.5521 21.7622 14.7666 21.8282 14.9976H27.2233V25.7879H16.631V15.839C16.631 11.9123 17.4559 8.41448 19.1058 5.34567C20.7557 2.24386 23.4616 0.461971 27.2233 0V4.65271Z\"\n                  fill=\"#7171F2\"\n                />\n              \u003C/svg>\n            \u003C/div>\n            \u003Cdiv class=\"italic\">\n              Most standard PPC report templates show traffic and cost data. This template is built around a different question: did the account generate qualified leads, at an acceptable cost, and can we trust the numbers? Those three things - results, efficiency, and data integrity - are what lead generation clients actually care about.\n\n              \u003Cfooter class=\"text-right font-bold !mt-3 text-wrap-balance not-italic [&_a]:font-bold\">\n                \n              \u003C/footer>\n            \u003C/div>\n          \u003C/div>\n        \u003C/blockquote>\u003C/p>\u003Cp>Here's how Ameet structures the template, section by section.\u003C/p>\u003Ch3 id=\"key-metrics-business-outcomes-and-media-health\">1. Key metrics: business outcomes and media health\u003C/h3>\u003Cp>\u003Cimg src=\"https://media.whatagraph.com/key_metrics_Google_ads_reporting_tool_f69309393d.png\" srcset=\"https://media.whatagraph.com/key_metrics_Google_ads_reporting_tool_f69309393d.png?width=350 350w, https://media.whatagraph.com/key_metrics_Google_ads_reporting_tool_f69309393d.png?width=700 700w, https://media.whatagraph.com/key_metrics_Google_ads_reporting_tool_f69309393d.png?width=420 440w, https://media.whatagraph.com/key_metrics_Google_ads_reporting_tool_f69309393d.png?width=840 880w, https://media.whatagraph.com/key_metrics_Google_ads_reporting_tool_f69309393d.png?width=768 768w, https://media.whatagraph.com/key_metrics_Google_ads_reporting_tool_f69309393d.png?width=1536 1536w, https://media.whatagraph.com/key_metrics_Google_ads_reporting_tool_f69309393d.png?width=992 992w, https://media.whatagraph.com/key_metrics_Google_ads_reporting_tool_f69309393d.png?width=1984 1984w, https://media.whatagraph.com/key_metrics_Google_ads_reporting_tool_f69309393d.png?width=600 1200w, https://media.whatagraph.com/key_metrics_Google_ads_reporting_tool_f69309393d.png?width=1200 2400w, https://media.whatagraph.com/key_metrics_Google_ads_reporting_tool_f69309393d.png?width=720 1440w, https://media.whatagraph.com/key_metrics_Google_ads_reporting_tool_f69309393d.png?width=1440 2880w\" sizes=\"(max-width: 350px) 350px, (max-width: 440px) 440px, (max-width: 768px) 768px, (max-width: 992px) 992px, (max-width: 1200px) 1200px, (min-resolution: 192dpi) and (max-width: 350px) 700px, (min-resolution: 192dpi) and (max-width: 420px) 840px, (min-resolution: 192dpi) and (max-width: 768px) 1536px, (min-resolution: 192dpi) and (max-width: 992px) 1984px, (min-resolution: 192dpi) and (max-width: 1200px) 2400px, (min-resolution: 192dpi) 2880px, 1440px\" loading=\"lazy\" fetchpriority=\"auto\" decoding=\"async\" alt=\"Key Metrics - Dashboard view of digital marketing metrics and progress against goals.\">\u003C/p>\u003Cp>The first thing a client sees when they open a report should immediately answer whether the campaigns are delivering results. Ameet splits this into two visual layers.\u003C/p>\u003Cp>\u003Cstrong>Business outcomes (shown first):\u003C/strong>\u003C/p>\u003Cul>\u003Cli>\u003Cstrong>Conversions\u003C/strong> - the total number of leads generated, displayed with month-over-month change and target tracking\u003C/li>\u003Cli>\u003Cstrong>Conversion rate (CVR)\u003C/strong> - the percentage of clicks that turned into leads, so clients understand efficiency, not just volume\u003C/li>\u003Cli>\u003Cstrong>Cost per conversion\u003C/strong> - how much each lead cost, which is what most clients actually care about\u003C/li>\u003Cli>\u003Cstrong>Total cost\u003C/strong> - total ad spend for the period\u003C/li>\u003C/ul>\u003Cp>\u003Cstrong>Media health (shown after outcomes):\u003C/strong>\u003C/p>\u003Cul>\u003Cli>\u003Cstrong>Impressions\u003C/strong> - how many times ads were shown\u003C/li>\u003Cli>\u003Cstrong>Clicks\u003C/strong> - how many people clicked through\u003C/li>\u003Cli>\u003Cstrong>CTR\u003C/strong> - the ratio of clicks to impressions, useful for gauging ad relevance\u003C/li>\u003Cli>\u003Cstrong>CPC\u003C/strong> - the average cost per click, a key signal for budget efficiency\u003C/li>\u003C/ul>\u003Cp>Why separate them? Ameet is deliberate about this structure. Presenting delivery mechanics like CTR and CPC at the same visual weight as conversions causes clients to treat traffic as a success metric. Business outcomes come first.\u003C/p>\u003Cp>Add a goal widget to show progress toward agreed targets - clicks, conversions, cost, or ROAS - for each client or campaign. \u003C/p>\u003Cp>With \u003Ca href=\"https://help.whatagraph.com/en/articles/10260602-how-ai-summaries-work-in-text-widgets\"  rel=\"noopener noreferrer\">Whatagraph IQ Summaries\u003C/a>, you can also auto-generate performance summaries in 18 languages directly from your report data. No copying data into ChatGPT, no hallucinations - the AI reads the actual data sources in your report.\u003C/p>\u003Ch3 id=\"conversion-tracking-composition\">2. Conversion tracking composition\u003C/h3>\u003Cfigure class=\"image\">\u003Cimg src=\"https://media.whatagraph.com/conversion_tracking_Google_ads_reporting_tool_856644a024.png\" srcset=\"https://media.whatagraph.com/conversion_tracking_Google_ads_reporting_tool_856644a024.png?width=350 350w, https://media.whatagraph.com/conversion_tracking_Google_ads_reporting_tool_856644a024.png?width=700 700w, https://media.whatagraph.com/conversion_tracking_Google_ads_reporting_tool_856644a024.png?width=420 440w, https://media.whatagraph.com/conversion_tracking_Google_ads_reporting_tool_856644a024.png?width=840 880w, https://media.whatagraph.com/conversion_tracking_Google_ads_reporting_tool_856644a024.png?width=768 768w, https://media.whatagraph.com/conversion_tracking_Google_ads_reporting_tool_856644a024.png?width=1536 1536w, https://media.whatagraph.com/conversion_tracking_Google_ads_reporting_tool_856644a024.png?width=992 992w, https://media.whatagraph.com/conversion_tracking_Google_ads_reporting_tool_856644a024.png?width=1984 1984w, https://media.whatagraph.com/conversion_tracking_Google_ads_reporting_tool_856644a024.png?width=600 1200w, https://media.whatagraph.com/conversion_tracking_Google_ads_reporting_tool_856644a024.png?width=1200 2400w, https://media.whatagraph.com/conversion_tracking_Google_ads_reporting_tool_856644a024.png?width=720 1440w, https://media.whatagraph.com/conversion_tracking_Google_ads_reporting_tool_856644a024.png?width=1440 2880w\" sizes=\"(max-width: 350px) 350px, (max-width: 440px) 440px, (max-width: 768px) 768px, (max-width: 992px) 992px, (max-width: 1200px) 1200px, (min-resolution: 192dpi) and (max-width: 350px) 700px, (min-resolution: 192dpi) and (max-width: 420px) 840px, (min-resolution: 192dpi) and (max-width: 768px) 1536px, (min-resolution: 192dpi) and (max-width: 992px) 1984px, (min-resolution: 192dpi) and (max-width: 1200px) 2400px, (min-resolution: 192dpi) 2880px, 1440px\" loading=\"lazy\" fetchpriority=\"auto\" decoding=\"async\" alt=\"Conversion Tracking - Stacked bar chart showing form fills, phone calls, and page visits over time.\">\u003C/figure>\u003Cp>This section uses a stacked bar chart showing which conversion actions made up the total conversion count each month over the last 13 months:\u003C/p>\u003Cul>\u003Cli>Form fills\u003C/li>\u003Cli>Phone calls\u003C/li>\u003Cli>Page visits\u003C/li>\u003Cli>Any other tracked conversion actions in the account\u003C/li>\u003C/ul>\u003Cp>Google Ads conversion tracking is not standardized. Actions can be added, removed, or quietly changed without any notification. \u003C/p>\u003Cp>A drop in conversions could mean performance declined - or it could mean a tracking action was simply turned off. Making those changes visible before analysis begins stops clients from drawing the wrong conclusion.\u003C/p>\u003Cp>This is one of the most overlooked sections in most Google Ads report templates. Including it signals to clients that you're watching the data, not just the results.\u003C/p>\u003Ch3 id=\"performance-by-campaign\">3. Performance by campaign\u003C/h3>\u003Cfigure class=\"image\">\u003Cimg src=\"https://media.whatagraph.com/performance_max_Google_ads_reporting_tool_1_cf9272077d.png\" srcset=\"https://media.whatagraph.com/performance_max_Google_ads_reporting_tool_1_cf9272077d.png?width=350 350w, https://media.whatagraph.com/performance_max_Google_ads_reporting_tool_1_cf9272077d.png?width=700 700w, https://media.whatagraph.com/performance_max_Google_ads_reporting_tool_1_cf9272077d.png?width=420 440w, https://media.whatagraph.com/performance_max_Google_ads_reporting_tool_1_cf9272077d.png?width=840 880w, https://media.whatagraph.com/performance_max_Google_ads_reporting_tool_1_cf9272077d.png?width=768 768w, https://media.whatagraph.com/performance_max_Google_ads_reporting_tool_1_cf9272077d.png?width=1536 1536w, https://media.whatagraph.com/performance_max_Google_ads_reporting_tool_1_cf9272077d.png?width=992 992w, https://media.whatagraph.com/performance_max_Google_ads_reporting_tool_1_cf9272077d.png?width=1984 1984w, https://media.whatagraph.com/performance_max_Google_ads_reporting_tool_1_cf9272077d.png?width=600 1200w, https://media.whatagraph.com/performance_max_Google_ads_reporting_tool_1_cf9272077d.png?width=1200 2400w, https://media.whatagraph.com/performance_max_Google_ads_reporting_tool_1_cf9272077d.png?width=720 1440w, https://media.whatagraph.com/performance_max_Google_ads_reporting_tool_1_cf9272077d.png?width=1440 2880w\" sizes=\"(max-width: 350px) 350px, (max-width: 440px) 440px, (max-width: 768px) 768px, (max-width: 992px) 992px, (max-width: 1200px) 1200px, (min-resolution: 192dpi) and (max-width: 350px) 700px, (min-resolution: 192dpi) and (max-width: 420px) 840px, (min-resolution: 192dpi) and (max-width: 768px) 1536px, (min-resolution: 192dpi) and (max-width: 992px) 1984px, (min-resolution: 192dpi) and (max-width: 1200px) 2400px, (min-resolution: 192dpi) 2880px, 1440px\" loading=\"lazy\" fetchpriority=\"auto\" decoding=\"async\" alt=\"performance max - Google ads reporting tool-1.png\">\u003C/figure>\u003Cp>This section breaks down how each Google Ads campaign contributed to the overall lead total.\u003C/p>\u003Cp>Show using a horizontal bar chart, sorted from highest to lowest conversion volume:\u003C/p>\u003Cul>\u003Cli>\u003Cstrong>Conversions per campaign\u003C/strong> - how many leads each campaign generated\u003C/li>\u003Cli>\u003Cstrong>Conversion rate per campaign\u003C/strong> - the percentage of clicks that converted for each campaign\u003C/li>\u003C/ul>\u003Cp>Why show both? Two campaigns with the same number of leads can tell completely different stories if one converted at 8% and the other at 1%. Volume alone misleads budget decisions. Showing conversion rate alongside volume gives clients - and account managers - the full picture before reallocating ad spend.\u003C/p>\u003Cp>This view directly informs decisions about where to scale, where to pause, and where ad copy or landing pages need work.\u003C/p>\u003Ch3 id=\"keyword-performance\">4. Keyword performance\u003C/h3>\u003Cfigure class=\"image\">\u003Cimg src=\"https://media.whatagraph.com/keyword_performance_Google_ads_reporting_tool_f16e51edae.png\" srcset=\"https://media.whatagraph.com/keyword_performance_Google_ads_reporting_tool_f16e51edae.png?width=350 350w, https://media.whatagraph.com/keyword_performance_Google_ads_reporting_tool_f16e51edae.png?width=700 700w, https://media.whatagraph.com/keyword_performance_Google_ads_reporting_tool_f16e51edae.png?width=420 440w, https://media.whatagraph.com/keyword_performance_Google_ads_reporting_tool_f16e51edae.png?width=840 880w, https://media.whatagraph.com/keyword_performance_Google_ads_reporting_tool_f16e51edae.png?width=768 768w, https://media.whatagraph.com/keyword_performance_Google_ads_reporting_tool_f16e51edae.png?width=1536 1536w, https://media.whatagraph.com/keyword_performance_Google_ads_reporting_tool_f16e51edae.png?width=992 992w, https://media.whatagraph.com/keyword_performance_Google_ads_reporting_tool_f16e51edae.png?width=1984 1984w, https://media.whatagraph.com/keyword_performance_Google_ads_reporting_tool_f16e51edae.png?width=600 1200w, https://media.whatagraph.com/keyword_performance_Google_ads_reporting_tool_f16e51edae.png?width=1200 2400w, https://media.whatagraph.com/keyword_performance_Google_ads_reporting_tool_f16e51edae.png?width=720 1440w, https://media.whatagraph.com/keyword_performance_Google_ads_reporting_tool_f16e51edae.png?width=1440 2880w\" sizes=\"(max-width: 350px) 350px, (max-width: 440px) 440px, (max-width: 768px) 768px, (max-width: 992px) 992px, (max-width: 1200px) 1200px, (min-resolution: 192dpi) and (max-width: 350px) 700px, (min-resolution: 192dpi) and (max-width: 420px) 840px, (min-resolution: 192dpi) and (max-width: 768px) 1536px, (min-resolution: 192dpi) and (max-width: 992px) 1984px, (min-resolution: 192dpi) and (max-width: 1200px) 2400px, (min-resolution: 192dpi) 2880px, 1440px\" loading=\"lazy\" fetchpriority=\"auto\" decoding=\"async\" alt=\"keyword performance - Google ads reporting tool.png\">\u003C/figure>\u003Cp>This section surfaces the actual search queries that drove conversions, not just the keywords the account was bidding on.\u003C/p>\u003Cp>Use a top 10 table showing:\u003C/p>\u003Cul>\u003Cli>\u003Cstrong>Search term\u003C/strong> - what people were actually searching when they converted\u003C/li>\u003Cli>\u003Cstrong>Conversions\u003C/strong> - how many leads that search term generated\u003C/li>\u003Cli>\u003Cstrong>Clicks\u003C/strong> - volume of traffic from that term\u003C/li>\u003Cli>\u003Cstrong>CTR\u003C/strong> - how relevant the ad was to that query\u003C/li>\u003Cli>\u003Cstrong>Cost per conversion\u003C/strong> - efficiency of that term, which drives keyword bidding decisions\u003C/li>\u003C/ul>\u003Cp>Why search terms over keywords? The gap between what you bid on and what actually converts is where most wasted ad spend hides. This view is the foundation for negative keyword decisions, match type adjustments, and identifying high-intent queries worth building dedicated campaigns around.\u003C/p>\u003Ch3 id=\"performance-max-visibility\">5. Performance Max visibility\u003C/h3>\u003Cfigure class=\"image\">\u003Cimg src=\"https://media.whatagraph.com/performance_max_Google_ads_reporting_tool_df3e23a71b.png\" srcset=\"https://media.whatagraph.com/performance_max_Google_ads_reporting_tool_df3e23a71b.png?width=350 350w, https://media.whatagraph.com/performance_max_Google_ads_reporting_tool_df3e23a71b.png?width=700 700w, https://media.whatagraph.com/performance_max_Google_ads_reporting_tool_df3e23a71b.png?width=420 440w, https://media.whatagraph.com/performance_max_Google_ads_reporting_tool_df3e23a71b.png?width=840 880w, https://media.whatagraph.com/performance_max_Google_ads_reporting_tool_df3e23a71b.png?width=768 768w, https://media.whatagraph.com/performance_max_Google_ads_reporting_tool_df3e23a71b.png?width=1536 1536w, https://media.whatagraph.com/performance_max_Google_ads_reporting_tool_df3e23a71b.png?width=992 992w, https://media.whatagraph.com/performance_max_Google_ads_reporting_tool_df3e23a71b.png?width=1984 1984w, https://media.whatagraph.com/performance_max_Google_ads_reporting_tool_df3e23a71b.png?width=600 1200w, https://media.whatagraph.com/performance_max_Google_ads_reporting_tool_df3e23a71b.png?width=1200 2400w, https://media.whatagraph.com/performance_max_Google_ads_reporting_tool_df3e23a71b.png?width=720 1440w, https://media.whatagraph.com/performance_max_Google_ads_reporting_tool_df3e23a71b.png?width=1440 2880w\" sizes=\"(max-width: 350px) 350px, (max-width: 440px) 440px, (max-width: 768px) 768px, (max-width: 992px) 992px, (max-width: 1200px) 1200px, (min-resolution: 192dpi) and (max-width: 350px) 700px, (min-resolution: 192dpi) and (max-width: 420px) 840px, (min-resolution: 192dpi) and (max-width: 768px) 1536px, (min-resolution: 192dpi) and (max-width: 992px) 1984px, (min-resolution: 192dpi) and (max-width: 1200px) 2400px, (min-resolution: 192dpi) 2880px, 1440px\" loading=\"lazy\" fetchpriority=\"auto\" decoding=\"async\" alt=\"performance max - Google ads reporting tool.png\">\u003C/figure>\u003Cp>This section only appears when Performance Max campaigns are active in the account.\u003C/p>\u003Cp>Show using a stacked bar chart and asset group breakdown:\u003C/p>\u003Cul>\u003Cli>\u003Cstrong>Channel split\u003C/strong> - how Performance Max is distributing spend across Search, Display, and YouTube each month\u003C/li>\u003Cli>\u003Cstrong>Ad asset group performance\u003C/strong> - which asset combinations are generating conversions and at what cost\u003C/li>\u003C/ul>\u003Cp>Performance Max campaigns run autonomously across multiple channels. Without visibility into where Google's algorithm is placing budget, it's impossible to know whether it's prioritizing placements that generate real leads - or optimizing for cheaper clicks that don't convert. This section keeps the algorithm accountable.\u003C/p>\u003Ch3 id=\"key-metrics-by-week\">6. Key metrics by week\u003C/h3>\u003Cfigure class=\"image\">\u003Cimg src=\"https://media.whatagraph.com/key_metrics_Google_ads_reporting_tool_2_c9f690e035.png\" srcset=\"https://media.whatagraph.com/key_metrics_Google_ads_reporting_tool_2_c9f690e035.png?width=350 350w, https://media.whatagraph.com/key_metrics_Google_ads_reporting_tool_2_c9f690e035.png?width=700 700w, https://media.whatagraph.com/key_metrics_Google_ads_reporting_tool_2_c9f690e035.png?width=420 440w, https://media.whatagraph.com/key_metrics_Google_ads_reporting_tool_2_c9f690e035.png?width=840 880w, https://media.whatagraph.com/key_metrics_Google_ads_reporting_tool_2_c9f690e035.png?width=768 768w, https://media.whatagraph.com/key_metrics_Google_ads_reporting_tool_2_c9f690e035.png?width=1536 1536w, https://media.whatagraph.com/key_metrics_Google_ads_reporting_tool_2_c9f690e035.png?width=992 992w, https://media.whatagraph.com/key_metrics_Google_ads_reporting_tool_2_c9f690e035.png?width=1984 1984w, https://media.whatagraph.com/key_metrics_Google_ads_reporting_tool_2_c9f690e035.png?width=600 1200w, https://media.whatagraph.com/key_metrics_Google_ads_reporting_tool_2_c9f690e035.png?width=1200 2400w, https://media.whatagraph.com/key_metrics_Google_ads_reporting_tool_2_c9f690e035.png?width=720 1440w, https://media.whatagraph.com/key_metrics_Google_ads_reporting_tool_2_c9f690e035.png?width=1440 2880w\" sizes=\"(max-width: 350px) 350px, (max-width: 440px) 440px, (max-width: 768px) 768px, (max-width: 992px) 992px, (max-width: 1200px) 1200px, (min-resolution: 192dpi) and (max-width: 350px) 700px, (min-resolution: 192dpi) and (max-width: 420px) 840px, (min-resolution: 192dpi) and (max-width: 768px) 1536px, (min-resolution: 192dpi) and (max-width: 992px) 1984px, (min-resolution: 192dpi) and (max-width: 1200px) 2400px, (min-resolution: 192dpi) 2880px, 1440px\" loading=\"lazy\" fetchpriority=\"auto\" decoding=\"async\" alt=\"Key Metrics - A Key metrics dashboard visualizing trends in conversions and cost.\">\u003C/figure>\u003Cp>Monthly totals can hide what's really happening inside a campaign. This section plots performance week by week over the last 13 weeks.\u003C/p>\u003Cp>Show as a line chart:\u003C/p>\u003Cul>\u003Cli>\u003Cstrong>Conversions per week\u003C/strong> - to spot when lead volume shifted\u003C/li>\u003Cli>\u003Cstrong>Conversion rate per week\u003C/strong> - to see whether efficiency changed alongside volume\u003C/li>\u003Cli>\u003Cstrong>Cost per conversion per week\u003C/strong> - to catch any cost increases before they compound\u003C/li>\u003Cli>\u003Cstrong>Total cost per week\u003C/strong> - to flag budget pacing issues early\u003C/li>\u003C/ul>\u003Cp>Ameet recommends showing the weekly view instead of daily, as daily data for lead gen campaigns has too much natural noise\u003C/p>\u003Cp>Leads typically slow on weekends regardless of campaign health. Weekly data smooths that out so clients see genuine trends rather than reacting to a single slow Monday. Add analyst annotations to explain unusual weeks, such as budget changes, new landing pages, or seasonal shifts.\u003C/p>\u003Ch3 id=\"audience-insights\">7. Audience insights\u003C/h3>\u003Cp>\u003Cimg src=\"https://media.whatagraph.com/audience_insights_Google_ads_reporting_tool_f67904f019.png\" srcset=\"https://media.whatagraph.com/audience_insights_Google_ads_reporting_tool_f67904f019.png?width=350 350w, https://media.whatagraph.com/audience_insights_Google_ads_reporting_tool_f67904f019.png?width=700 700w, https://media.whatagraph.com/audience_insights_Google_ads_reporting_tool_f67904f019.png?width=420 440w, https://media.whatagraph.com/audience_insights_Google_ads_reporting_tool_f67904f019.png?width=840 880w, https://media.whatagraph.com/audience_insights_Google_ads_reporting_tool_f67904f019.png?width=768 768w, https://media.whatagraph.com/audience_insights_Google_ads_reporting_tool_f67904f019.png?width=1536 1536w, https://media.whatagraph.com/audience_insights_Google_ads_reporting_tool_f67904f019.png?width=992 992w, https://media.whatagraph.com/audience_insights_Google_ads_reporting_tool_f67904f019.png?width=1984 1984w, https://media.whatagraph.com/audience_insights_Google_ads_reporting_tool_f67904f019.png?width=600 1200w, https://media.whatagraph.com/audience_insights_Google_ads_reporting_tool_f67904f019.png?width=1200 2400w, https://media.whatagraph.com/audience_insights_Google_ads_reporting_tool_f67904f019.png?width=720 1440w, https://media.whatagraph.com/audience_insights_Google_ads_reporting_tool_f67904f019.png?width=1440 2880w\" sizes=\"(max-width: 350px) 350px, (max-width: 440px) 440px, (max-width: 768px) 768px, (max-width: 992px) 992px, (max-width: 1200px) 1200px, (min-resolution: 192dpi) and (max-width: 350px) 700px, (min-resolution: 192dpi) and (max-width: 420px) 840px, (min-resolution: 192dpi) and (max-width: 768px) 1536px, (min-resolution: 192dpi) and (max-width: 992px) 1984px, (min-resolution: 192dpi) and (max-width: 1200px) 2400px, (min-resolution: 192dpi) 2880px, 1440px\" loading=\"lazy\" fetchpriority=\"auto\" decoding=\"async\" alt=\"audience insights -Google ads reporting tool.png\">\u003C/p>\u003Cp>This section breaks down performance by who is converting - not just how many.\u003C/p>\u003Cp>Show using bar charts or pie charts segmented by:\u003C/p>\u003Cul>\u003Cli>\u003Cstrong>Gender\u003C/strong> - which gender drives more conversions and at what cost per lead\u003C/li>\u003Cli>\u003Cstrong>Age group\u003C/strong> - which age brackets convert most efficiently, to inform bid adjustments\u003C/li>\u003Cli>\u003Cstrong>Location\u003C/strong> - which geographic areas generate the most leads, and which are consuming budget without results\u003C/li>\u003Cli>\u003Cstrong>Placement\u003C/strong> - where the ad appeared when it drove a conversion\u003C/li>\u003C/ul>\u003Cp>Demographic data directly informs where to increase bids and where to cut them. Two age groups might have the same number of conversions but very different costs per lead. This section makes those differences visible and actionable.\u003C/p>\u003Ch3 id=\"overview-and-next-steps\">8. Overview and next steps\u003C/h3>\u003Cfigure class=\"image\">\u003Cimg src=\"https://media.whatagraph.com/overview_and_next_steps_Google_ads_reporting_tool_9a3e4e88b9.png\" srcset=\"https://media.whatagraph.com/overview_and_next_steps_Google_ads_reporting_tool_9a3e4e88b9.png?width=350 350w, https://media.whatagraph.com/overview_and_next_steps_Google_ads_reporting_tool_9a3e4e88b9.png?width=700 700w, https://media.whatagraph.com/overview_and_next_steps_Google_ads_reporting_tool_9a3e4e88b9.png?width=420 440w, https://media.whatagraph.com/overview_and_next_steps_Google_ads_reporting_tool_9a3e4e88b9.png?width=840 880w, https://media.whatagraph.com/overview_and_next_steps_Google_ads_reporting_tool_9a3e4e88b9.png?width=768 768w, https://media.whatagraph.com/overview_and_next_steps_Google_ads_reporting_tool_9a3e4e88b9.png?width=1536 1536w, https://media.whatagraph.com/overview_and_next_steps_Google_ads_reporting_tool_9a3e4e88b9.png?width=992 992w, https://media.whatagraph.com/overview_and_next_steps_Google_ads_reporting_tool_9a3e4e88b9.png?width=1984 1984w, https://media.whatagraph.com/overview_and_next_steps_Google_ads_reporting_tool_9a3e4e88b9.png?width=600 1200w, https://media.whatagraph.com/overview_and_next_steps_Google_ads_reporting_tool_9a3e4e88b9.png?width=1200 2400w, https://media.whatagraph.com/overview_and_next_steps_Google_ads_reporting_tool_9a3e4e88b9.png?width=720 1440w, https://media.whatagraph.com/overview_and_next_steps_Google_ads_reporting_tool_9a3e4e88b9.png?width=1440 2880w\" sizes=\"(max-width: 350px) 350px, (max-width: 440px) 440px, (max-width: 768px) 768px, (max-width: 992px) 992px, (max-width: 1200px) 1200px, (min-resolution: 192dpi) and (max-width: 350px) 700px, (min-resolution: 192dpi) and (max-width: 420px) 840px, (min-resolution: 192dpi) and (max-width: 768px) 1536px, (min-resolution: 192dpi) and (max-width: 992px) 1984px, (min-resolution: 192dpi) and (max-width: 1200px) 2400px, (min-resolution: 192dpi) 2880px, 1440px\" loading=\"lazy\" fetchpriority=\"auto\" decoding=\"async\" alt=\"Overview & Next Steps - A three-panel presentation layout on a pink striped background.\">\u003C/figure>\u003Cp>This is the section clients actually read. Everything else in the report builds toward it.\u003C/p>\u003Cp>It covers three things:\u003C/p>\u003Cul>\u003Cli>\u003Cstrong>Key insights\u003C/strong> - what happened during the month and why, in plain language\u003C/li>\u003Cli>\u003Cstrong>Optimizations implemented\u003C/strong> - what the account manager actually did during the reporting period\u003C/li>\u003Cli>\u003Cstrong>Next steps and recommendations\u003C/strong> - what should happen next, backed by the data in the marketing report\u003C/li>\u003C/ul>\u003Cp>This is the only section that requires analyst input. Everything else is automated. With Whatagraph IQ, you don't need to write it from scratch - ask AI to generate the performance summary based on the data on your report, choose the format and length, then edit for tone before sending. Since IQ reads directly from your report data, there are no hallucinations.\u003C/p>\u003Cp>As \u003Ca href=\"https://linkedin.com/in/stephensamueln\" target=\"_blank\" rel=\"noopener noreferrer\">Stephen Samuel\u003C/a>, Founder of\u003Ca href=\"https://nexfusion.co.uk/\" target=\"_blank\" rel=\"noopener noreferrer\"> NexFusion\u003C/a>, puts it: \u003C/p>\u003Cp>\u003Cblockquote class=\"quote quote--variant-3 py-6 px-6 !my-2 rounded-2xl !max-w-full md:text-lg lg:text-xl text-base-dark\">\n          \u003Cdiv class=\"flex gap-4\">\n            \u003Cdiv class=\"\">\n              \u003Csvg\n                xmlns=\"http://www.w3.org/2000/svg\"\n                width=\"28\"\n                height=\"26\"\n                viewBox=\"0 0 28 26\"\n                fill=\"none\"\n              >\n                \u003Cpath\n                  opacity=\"0.15\"\n                  d=\"M10.5428 4.65271C8.26599 5.08169 6.66559 6.73158 5.74165 9.60241C5.27967 11.0213 5.04869 12.4237 5.04869 13.8096C5.04869 13.9746 5.04869 14.1231 5.04869 14.2551C5.08169 14.3541 5.11468 14.6016 5.14768 14.9976H10.5428V25.7879H0V15.839C0 10.9553 0.97344 7.19356 2.92032 4.55372C4.8672 1.91388 7.40804 0.395976 10.5428 0V4.65271ZM27.2233 4.65271C25.4084 4.94969 24.0225 5.97263 23.0656 7.72152C22.1416 9.47042 21.6797 11.4833 21.6797 13.7602C21.6797 13.9581 21.6797 14.1561 21.6797 14.3541C21.7127 14.5521 21.7622 14.7666 21.8282 14.9976H27.2233V25.7879H16.631V15.839C16.631 11.9123 17.4559 8.41448 19.1058 5.34567C20.7557 2.24386 23.4616 0.461971 27.2233 0V4.65271Z\"\n                  fill=\"#F8AA52\"\n                />\n              \u003C/svg>\n            \u003C/div>\n            \u003Cdiv class=\"italic\">\n              The biggest mistake is dumping a spreadsheet of metrics with no context. Clients do not need to see every number, just the ones that matter. A simple fix is to create a one-page executive summary with three clear sections: what is working, what needs improvement, and the action plan for the next month.\n\n              \u003Cfooter class=\"text-right font-bold !mt-3 text-wrap-balance not-italic [&_a]:font-bold\">\n                \n              \u003C/footer>\n            \u003C/div>\n          \u003C/div>\n        \u003C/blockquote>\u003C/p>\u003Cp>Want to replicate this exact report structure? Grab the \u003Ca href=\"https://live.whatagraph.com/shared-template/3wl9dbBzx2ML8E8ma7RkjWN4qOoDXrQP\">Google Ads report template\u003C/a> co-created with Ameet and connect your data in minutes.\u003C/p>\u003Ch2 id=\"what-are-the-key-metrics-to-include-in-a-google-ads-report-template\">What are the key metrics to include in a Google Ads report template?\u003C/h2>\u003Cp>The metrics you track in a Google Ads report depend on your campaign goals. But across all account types, there are five core categories worth monitoring.\u003C/p>\u003Cp>Here's a breakdown of what each covers and why it matters.\u003C/p>\u003Ch3 id=\"business-outcome-metrics\">1. Business outcome metrics\u003C/h3>\u003Cp>These are the numbers clients open the report to see. Lead volume and cost efficiency come first - before any traffic or delivery data.\u003C/p>\u003Cul>\u003Cli>\u003Cstrong>Conversions\u003C/strong> - the total number of leads generated - the primary measure of whether Google Ads is working \u003C/li>\u003Cli>\u003Cstrong>Conversion rate (CVR)\u003C/strong> - the percentage of clicks that turned into conversions\u003C/li>\u003Cli>\u003Cstrong>Cost per conversion\u003C/strong> - how much each lead or sale costs; the metric most clients care about most\u003C/li>\u003Cli>\u003Cstrong>Total cost\u003C/strong> - total ad spend for the period; gives context to every other metric and tracks whether you're on pace with the budget\u003C/li>\u003C/ul>\u003Ch3 id=\"media-health-metrics\">2. Media health metrics\u003C/h3>\u003Cp>Media health metrics explain how the results were delivered.\u003C/p>\u003Cul>\u003Cli>\u003Cstrong>Impressions\u003C/strong> - how many times your ads were shown; useful for gauging overall reach\u003C/li>\u003Cli>\u003Cstrong>Clicks\u003C/strong> - the number of users who clicked through\u003C/li>\u003Cli>\u003Cstrong>Click-through rate (CTR)\u003C/strong> - the ratio of clicks to impressions; a signal of how relevant your ad copy is\u003C/li>\u003Cli>\u003Cstrong>Cost per click (CPC)\u003C/strong> - the average amount paid per click; tracks auction competitiveness and flags rising costs\u003C/li>\u003C/ul>\u003Ch3 id=\"campaign-and-keyword-performance-metrics\">3. Campaign and keyword performance metrics\u003C/h3>\u003Cp>These tell you where results are actually coming from - and where budget is being wasted.\u003C/p>\u003Cul>\u003Cli>\u003Cstrong>Conversions by campaign \u003C/strong>- how many leads each Google Ads campaign generated; the starting point for any budget reallocation decision\u003C/li>\u003Cli>\u003Cstrong>Conversion rate by campaign\u003C/strong> - the efficiency of each campaign\u003C/li>\u003Cli>\u003Cstrong>Search term performance\u003C/strong> - the actual queries that drove conversions, not just the keywords you bid on\u003C/li>\u003Cli>\u003Cstrong>Clicks, CTR, and cost per conversion by search term\u003C/strong> - the supporting metrics that tell you whether a search term is cost-efficient enough to scale\u003C/li>\u003C/ul>\u003Ch3 id=\"audience-insight-metrics\">4. Audience insight metrics\u003C/h3>\u003Cp>These show who is converting - and who is consuming budget without results.\u003C/p>\u003Cul>\u003Cli>\u003Cstrong>Conversions by gender\u003C/strong> - breaks down cost per lead by gender; informs when one segment is consistently more efficient\u003C/li>\u003Cli>\u003Cstrong>Conversions by age group\u003C/strong> - identifies which age brackets drive the most leads at the lowest cost; useful for narrowing targeting\u003C/li>\u003Cli>\u003Cstrong>Conversions by location\u003C/strong> - shows which geographic areas are generating the most leads; directly informs geographic bid adjustments\u003C/li>\u003Cli>\u003Cstrong>Conversions by placement\u003C/strong> - reveals where ads appeared when they drove a conversion\u003C/li>\u003C/ul>\u003Ch3 id=\"weekly-trend-metrics\">5. Weekly trend metrics\u003C/h3>\u003Cp>Monthly totals are useful for client reporting, but they can hide what's actually happening inside a campaign period.\u003C/p>\u003Cul>\u003Cli>\u003Cstrong>Conversions per week \u003C/strong>- spots when lead volume shifted, so you can connect the change to a specific action or external factor\u003C/li>\u003Cli>\u003Cstrong>Conversion rate per week\u003C/strong> - tracks whether efficiency improved or declined alongside volume changes; a falling CVR with stable spend is an early warning sign\u003C/li>\u003Cli>\u003Cstrong>Cost per conversion per week\u003C/strong> - catches cost creep before it compounds into a month-end problem\u003C/li>\u003Cli>\u003Cstrong>Total cost per week\u003C/strong> - flags budget pacing issues early, particularly for accounts with monthly spend caps\u003C/li>\u003C/ul>","sections.rich-text-content",{"id":475,"title":657,"text":658,"gray_background":21,"disable_top_margin":78,"disable_bottom_margin":78,"cta":78,"cta_collection":78,"bottom_cta":78,"bottom_cta_collection":78,"integrations":659,"__component":1171},"Connect All Your Paid Ads Data in One Place","\u003Cp>Bring all your paid ads data into one place with no-code, stable connectors that you don't need to babysit. \u003C/p>",[660,696,729,782,873,923,984,1109],{"id":192,"title":661,"createdAt":662,"updatedAt":663,"publishedAt":664,"new":21,"beta":21,"coming_soon":21,"documentId":665,"link":666,"icon":670,"integration_metrics":681},"Google Ads","2023-01-12T10:30:56.571Z","2026-06-08T09:37:09.276Z","2023-01-12T10:30:59.129Z","eztalk7jeamtav7q3ed2wn8q",{"id":667,"label":668,"url":669,"subtext":78,"style":78,"element_id":78,"color":78,"icon":78,"width":78},225,"Google ads","/integrations/google-ads",{"id":671,"name":672,"alternativeText":673,"caption":78,"width":674,"height":674,"formats":78,"hash":675,"ext":91,"mime":92,"size":676,"url":677,"previewUrl":78,"provider":95,"provider_metadata":78,"createdAt":678,"updatedAt":679,"documentId":680,"publishedAt":98,"focalPoint":78},1025,"google-sda.svg","Google Ad Manager icon",72,"google_sda_c285fd1fa0",2.24,"https://s3.us-east-2.amazonaws.com/whatagraph.com/google_sda_c285fd1fa0.svg","2023-01-11T12:48:32.848Z","2023-12-19T16:49:51.648Z","oe9d4rbzn7y4sc9u8vbk7mpa",[682,688],{"id":683,"name":684,"createdAt":78,"updatedAt":78,"publishedAt":685,"metric":686,"documentId":687,"icon":78},153,"Report types","2023-02-10T09:16:46.000Z","Customer\nCampaign\nAd group\nAd group ad\nGender view\nGeographic view\nAd group audience view\nAd group ad asset view\nAd schedule view\nAge range view\nBidding strategy\nCampaign audience view\nCampaign bid modifier\nCampaign budget\nClick view\nConversion action\nDetail placement view\nDisplay keyword view\nDistance view\nDynamic search ads search term view\nExpanded landing page view\nExtension feed item\nFeed item\nFeed placeholder view\nGroup placement view\nHotel group view\nHotel performance view\nIncome range view\nKeyword view\nLanding page view\nLocation view\nManaged placement view\nPaid organic search term view\nParental status view\nProduct group view\nSearch term view\nShopping performance view\nTopic view\nUser location view\nVideo\nAd group asset\nAsset field type view\nCampaign asset\nCustomer asset\nSmart campaign search term view\nWebpage view\nAsset group product group view\nHotel reconciliation\nAd group ad asset combination view\nCampaign group","zmbleyy0ufxz97u5hdt142cx",{"id":689,"name":690,"createdAt":691,"updatedAt":692,"publishedAt":693,"metric":694,"documentId":695,"icon":78},699,"Google Ads Campaign","2024-02-28T11:15:20.280Z","2024-02-28T11:15:21.916Z","2024-02-28T11:15:21.909Z","Absolute top impression percentage\nActive view ctr\nClicks\nCtr\nImpressions\nActive view cpm\nActive view impressions\nAll conversions\nAverage cost\nAverage cpc\nAverage cpe\nConversions\nCost\nCost per all conversions\nCost per conversion\nAll conversions from store visit\nAll conversions from store website\nAll conversions value\nAverage cpm\nConversions value\nCross device conversions\nValue per all conversions\nValue per conversion\nCurrent model attributed conversions\nInteraction rate\nInteractions\nActive view measurability\nCurrent model attributed conversions value\nCurrent model attributed conversions value per cost\nSearch click share\nSearch top impression share\nTop impression percentage\nValue per current model attributed conversion\nActive view measurable cost\nActive view measurable impressions\nActive view viewability\nAll conversions from click to call\nAll conversions from directions\nBounce rate\nAll conversions from interactions rate\nAll conversions from menu\nAll conversions from order\nAll conversions from other engagement\nAverage cpv\nAverage page views\nAverage time on site\nContent budget lost impression share\nContent impression share\nContent rank lost impression share\nConversion last conversion date\nConversion last received request date time\nConversions from interactions rate\nCost per current model attributed conversion\nCurrent model attributed conversions from interactions rate\nCurrent model attributed conversions from interactions value per interaction\nAll conversions by conversion date\nAll conversions value by conversion date\nConversions by conversion date\nConversions value by conversion date\nOptimization score uplift\nOptimization score url\nSk ad network conversions\nValue per all conversions by conversion date\nValue per conversions by conversion date\nAuction insight search absolute top impression percentage\nAuction insight search impression share\nAuction insight search outranking share\nAuction insight search overlap rate\nAuction insight search position above rate\nAuction insight search top impression percentage\nBiddable app install conversions\nBiddable app post install conversions\nCommission commission rate\nMaximize conversions target cpa\nPercent cpc cpc bid ceiling\nTarget cpa cpc bid ceiling\nTarget cpa cpc bid floor\nTarget cpa target cpa\nTarget impression share cpc bid ceiling\nTarget impression share location fraction\nTarget roas cpc bid ceiling\nTarget roas cpc bid floor\nTarget spend cpc bid ceiling\nTarget spend target spend\nMaximize conversion value cpc bid ceiling\nMaximize conversion value cpc bid floor\nMaximize conversions cpc bid ceiling\nMaximize conversions cpc bid floor\nMaximize conversions target cpa\nTarget cpa cpc bid ceiling\nTarget cpa cpc bid floor\nTarget cpa target cpa\nTarget impression share cpc bid ceiling\nTarget impression share location fraction\nTarget roas cpc bid ceiling\nTarget roas cpc bid floor\nTarget spend cpc bid ceiling\nTarget spend target spend\nAmount\nRecommended budget amount\nRecommended budget estimated change weekly cost\nTotal amount\nAll conversions from location asset click to call\nAll conversions from location asset directions\nAll conversions from location asset menu\nAll conversions from location asset order\nAll conversions from location asset other engagement\nAll conversions from location asset store visits\nAll conversions from location asset website\nEligible impressions from location asset store reach\nView through conversions from location asset click to call\nView through conversions from location asset directions\nView through conversions from location asset menu\nView through conversions from location asset order\nView through conversions from location asset other engagement\nView through conversions from location asset store visits\nView through conversions from location asset website\nPublisher organic clicks\nPublisher purchased clicks\nPublisher unknown clicks\nAverage target cpa micros\nAverage target roas\nAll new customer lifetime value\nNew customer lifetime value\nAverage cart size\nAverage order value\nCost of goods sold\nCross sell cost of goods sold\nCross sell gross profit\nCross sell revenue\nCross sell units sold\nGross profit margin\nGross profit\nLead cost of goods sold\nLead gross profit\nLead revenue\nLead units sold\nOrders\nRevenue\nSk ad network installs\nSk ad network total conversions\nUnits sold\nAverage impression frequency per user\nUnique users\nEngagement rate\nEngagements\nGmail forwards\nGmail saves\nGmail secondary clicks\nInteraction event types\nInvalid click rate\nInvalid clicks\nPercent new visitors\nPhone calls\nPhone impressions\nPhone through rate\nRelative ctr\nSearch absolute top impression share\nSearch budget lost absolute top impression share\nSearch budget lost impression share\nSearch budget lost top impression share\nSearch exact match impression share\nSearch impression share\nSearch rank lost absolute top impression share\nSearch rank lost impression share\nSearch rank lost top impression share\nVideo quartile p100 rate\nVideo quartile p25 rate\nVideo quartile p50 rate\nVideo quartile p75 rate\nVideo view rate\nVideo views\nView through conversions","g220e382nrvxtt3s1wv91ma8",{"id":653,"title":402,"createdAt":697,"updatedAt":698,"publishedAt":699,"new":21,"beta":21,"coming_soon":21,"documentId":700,"link":701,"icon":704,"integration_metrics":714},"2023-01-12T11:32:02.996Z","2026-06-08T09:43:22.876Z","2023-01-12T11:32:05.818Z","s9rxzgqg92t2ebcirrhxjla9",{"id":702,"label":703,"url":403,"subtext":78,"style":78,"element_id":78,"color":78,"icon":78,"width":78},232,"linkedin-ads",{"id":705,"name":706,"alternativeText":707,"caption":78,"width":68,"height":68,"formats":78,"hash":708,"ext":91,"mime":92,"size":709,"url":710,"previewUrl":78,"provider":95,"provider_metadata":78,"createdAt":711,"updatedAt":712,"documentId":713,"publishedAt":98,"focalPoint":78},1032,"linkedin-ads.svg","LinkedIn Ads icon","linkedin_ads_791a60ad20",7.28,"https://s3.us-east-2.amazonaws.com/whatagraph.com/linkedin_ads_791a60ad20.svg","2023-01-11T12:48:32.987Z","2023-12-19T16:52:38.256Z","eqrr191f401t1q19nxxdqi46",[715,722],{"id":716,"name":717,"createdAt":78,"updatedAt":718,"publishedAt":719,"metric":720,"documentId":721,"icon":78},615,"LinkedIn Ads Campaign","2024-05-02T08:27:25.506Z","2023-02-20T12:03:01.000Z","Campaign total budget amount\nCampaign unit cost amount\nCampaign daily budget amount","qahrav12b2ykbrze52uteixg",{"id":723,"name":724,"createdAt":78,"updatedAt":725,"publishedAt":726,"metric":727,"documentId":728,"icon":78},490,"LinkedIn Ads Analytics","2024-03-06T10:40:36.020Z","2023-02-15T07:32:10.000Z","Card clicks\nCard impressions\nComment likes\nDocument completions\nDocument first quartile completions\nDocument midpoint completions\nDocument third quartile completions\nDownload clicks\nJob applications\nJob apply clicks\nPost click job applications\nPost click job apply clicks\nPost click registrations\nPost view job applications\nPost view job apply clicks\nPost view registrations\nReactions\nRegistrations\nTalent leads\nViral card clicks\nViral card impressions\nViral comment likes\nViral document completions\nViral document first quartile completions\nViral document midpoint completions\nViral document third quartile completions\nViral downloads clicks\nViral job applications\nViral job apply clicks\nViral post click job applications\nViral post click job apply clicks\nViral post click registrations\nViral post view job applications\nViral post view job apply clicks\nViral post view registrations\nViral reactions\nViral registrations\nPost click conversions\nAd unit clicks\nCompany page clicks\nOne click leads (viral)\nVideo first quartile completions\nText url clicks\nVideo starts\nExternal website conversions (viral)\nVideo third quartile completions\nLikes\nComments (viral)\nVideo third quartile completions (viral)\nOne click leads\nFull screen plays\nFollows\nOne click lead form opens (viral)\nConversion value\nFollows (viral)\nOther engagements\nVideo completions (viral)\nOpens\nLead generation mail interested clicks\nTotal engagements\nVideo views\nImpressions (viral)\nVideo views (viral)\nHeadline Clicks\nHeadline Impressions\nValid Work Email Leads\nCost in local currency\nLikes (viral)\nOther engagements (viral)\nVideo midpoint completions (viral)\nShares\nFull screen plays (viral)\nVideo midpoint completions\nTotal engagements (viral)\nExternal website post view conversions (viral)\nCompany page clicks (viral)\nAction clicks\nShares (viral)\nVideo completions\nExternal website post view conversions\nComments\nVideo starts (viral)\nCost in USD\nLanding page clicks\nOne click lead form opens\nImpressions\nLanding page clicks (viral)\nExternal website post click conversions (viral)\nExternal website conversions\nVideo first quartile completions (viral)\nLead generation mail contact info shares\nClicks\nClicks (viral)\nCost per click\nCost per 1000 impressions\nCost per engagement\nCost per conversion\nAverage engagement\nSocial actions\nOther clicks\nInMail clicks\nOpen rate\nClick to open rate\nCost per send\nCost per open\nEngagement rate\nAverage CTR\nCost per lead\nLead form completion rate\nInMail sends\nConversion rate\nReturn on ad spend\nApproximate Unique Member Reach","chtidd1njmzg5fdgtrwhn8p6",{"id":730,"title":731,"createdAt":732,"updatedAt":733,"publishedAt":734,"new":21,"beta":21,"coming_soon":21,"documentId":735,"link":736,"icon":739,"integration_metrics":749},84,"Reddit Ads","2024-11-06T14:09:36.168Z","2026-06-08T10:06:11.149Z","2024-12-06T15:03:44.077Z","ykj8p86nhoyavphu7l5pvf50",{"id":737,"label":731,"url":738,"subtext":78,"style":78,"element_id":78,"color":78,"icon":78,"width":78},1558,"/integrations/reddit-ads",{"id":740,"name":741,"alternativeText":742,"caption":78,"width":674,"height":674,"formats":78,"hash":743,"ext":110,"mime":111,"size":744,"url":745,"previewUrl":78,"provider":95,"provider_metadata":78,"createdAt":746,"updatedAt":747,"documentId":748,"publishedAt":98,"focalPoint":78},13370,"Reddit_Ads.png","Reddit Ads icon","Reddit_Ads_68f1264209",1.94,"https://s3.us-east-2.amazonaws.com/whatagraph.com/Reddit_Ads_68f1264209.png","2024-11-06T14:09:02.645Z","2024-11-06T14:09:13.047Z","m3pxfbgll059zqjq152j549a",[750,758,766,774],{"id":751,"name":752,"createdAt":753,"updatedAt":754,"publishedAt":755,"metric":756,"documentId":757,"icon":78},925,"Reddit Ads (Campaigns)","2024-12-06T15:06:04.269Z","2024-12-06T15:11:44.630Z","2024-12-06T15:06:05.331Z","Spend\nImpressions\nClicks\nReach\nSpend (micros)\neCPM\nCTR\nCPC\nPurchase Conversions (Clicks)\nAdd to Cart Conversions (Clicks)\nAdd to Wishlist Conversions (Clicks)\nLead Conversions (Clicks)\nSign Up Conversions (Clicks)\nSearch Conversions (Clicks)\nView Content Conversions (Clicks)\nPage Visit Conversions (Clicks)\nPurchase Conversions (Views)\nAdd to Cart Conversions (Views)\nAdd to Wishlist Conversions (Views)\nLead Conversions (Views)\nSign Up Conversions (Views)\nSearch Conversions (Views)\nPage Visit Conversions (Views)","ju9quebbl609yg9lwkhre5mj",{"id":759,"name":760,"createdAt":761,"updatedAt":762,"publishedAt":763,"metric":764,"documentId":765,"icon":78},926,"Reddit Ads (Ad Accounts)","2024-12-06T15:06:58.786Z","2024-12-06T15:14:42.265Z","2024-12-06T15:06:59.778Z","Spend\nImpressions\nClicks\nReach\nSpend (micros)\neCPM\nCTR\nCPC","n78zh1t5hfipf1xw9u8tou7u",{"id":767,"name":768,"createdAt":769,"updatedAt":770,"publishedAt":771,"metric":772,"documentId":773,"icon":78},927,"Reddit Ads (Ad Groups)","2024-12-06T15:07:47.781Z","2024-12-06T15:12:03.365Z","2024-12-06T15:07:49.080Z","Spend\nClicks\nReach\nSpend (micros)\neCPM\nCTR\nCPC\nImpressions\nPurchase Conversions (Clicks)\nAdd to Cart Conversions (Clicks)\nAdd to Wishlist Conversions (Clicks)\nLead Conversions (Clicks)\nSign Up Conversions (Clicks)\nSearch Conversions (Clicks)\nView Content Conversions (Clicks)\nPage Visit Conversions (Clicks)\nAdd to Cart Conversions (Views)\nAdd to Wishlist Conversions (Views)\nLead Conversions (Views)\nSign Up Conversions (Views)\nSearch Conversions (Views)\nPage Visit Conversions (Views)\nPurchase Conversions (Views)\nPurchase eCPA\nAdd to Cart eCPA\nAdd to Wishlist eCPA\nLead eCPA\nSign Up eCPA\nSearch eCPA\nView Content eCPA\nPage Visit eCPA","zsu0cl9p67c2uydpc9doxxoy",{"id":775,"name":776,"createdAt":777,"updatedAt":778,"publishedAt":779,"metric":780,"documentId":781,"icon":78},928,"Reddit Ads (Ads)","2024-12-06T15:08:58.401Z","2024-12-06T15:13:22.993Z","2024-12-06T15:08:59.502Z","Add to Cart Average Value\nPurchase Average Value\nAdd to Wishlist Average Value\nLead Average Value\nSpend\nReach\nSpend (micros)\neCPM\nCTR\nCPC\nImpressions\nClicks\nPurchase Conversions (Clicks)\nAdd to Cart Conversions (Clicks)\nAdd to Wishlist Conversions (Clicks)\nLead Conversions (Clicks)\nSign Up Conversions (Clicks)\nSearch Conversions (Clicks)\nView Content Conversions (Clicks)\nPage Visit Conversions (Clicks)\nPurchase Conversions (Views)\nAdd to Cart Conversions (Views)\nAdd to Wishlist Conversions (Views)\nLead Conversions (Views)\nSign Up Conversions (Views)\nSearch Conversions (Views)\nPage Visit Conversions (Views)\nPurchase eCPA\nAdd to Cart eCPA\nAdd to Wishlist eCPA\nLead eCPA\nSign Up eCPA\nSearch eCPA\nPage Visit eCPA\nView Content eCPA\nPurchase Total Items\nAdd to Cart Total Items\nAdd to Wishlist Total Items\nPurchase Total Value\nAdd to Cart Total Value\nAdd to Wishlist Total Value\nLead Total Value\nSign Up Total Value\nVideo Viewable Impressions\nVideo Fully Viewable Impressions\nVideo Plays With Sound\nVideo Plays Expanded\nVideo Watched 25%\nVideo Watched 50%\nVideo Watched 75%\nVideo Watched 95%\nVideo Watched 100%\nVideo Watched 3 Seconds\nVideo Watched 5 Seconds\nVideo Watched 10 Seconds\nCost Per View\nVideo Completion Rate","hhlfp3clywfoyh6bwu5mcv85",{"id":179,"title":382,"createdAt":783,"updatedAt":784,"publishedAt":785,"new":21,"beta":21,"coming_soon":21,"documentId":786,"link":787,"icon":790,"integration_metrics":800},"2023-01-12T10:29:33.912Z","2026-06-08T09:35:51.534Z","2023-01-12T10:29:36.429Z","pqlbvxpc2hsw5srseemz7n0y",{"id":788,"label":789,"url":383,"subtext":78,"style":78,"element_id":78,"color":78,"icon":78,"width":78},224,"Facebook ads",{"id":791,"name":792,"alternativeText":793,"caption":78,"width":674,"height":674,"formats":78,"hash":794,"ext":91,"mime":92,"size":795,"url":796,"previewUrl":78,"provider":95,"provider_metadata":78,"createdAt":797,"updatedAt":798,"documentId":799,"publishedAt":98,"focalPoint":78},1022,"facebook-ads.svg","Facebook ads icon","facebook_ads_46a51330e7",6.75,"https://s3.us-east-2.amazonaws.com/whatagraph.com/facebook_ads_46a51330e7.svg","2023-01-11T12:48:32.638Z","2023-12-19T16:49:34.631Z","tx4n0dzanuefl4uxutf2ixxp",[801,809,817,825,833,841,849,857,865],{"id":802,"name":803,"createdAt":804,"updatedAt":805,"publishedAt":806,"metric":807,"documentId":808,"icon":78},678,"Facebook Ads Performance","2024-02-28T08:53:56.581Z","2024-02-28T08:55:40.375Z","2024-02-28T08:55:40.366Z","Reach\nFrequency\nImpressions\nAmount spent\nClicks (all)\nCPC (all)\nCTR (all)\nSocial amount spent\nCPM (cost per 1,000 impressions)\nCost per 1,000 people reached","gawybv791m9uwvxgnpaxbye0",{"id":810,"name":811,"createdAt":812,"updatedAt":813,"publishedAt":814,"metric":815,"documentId":816,"icon":78},679,"Facebook Ads Conversions","2024-02-28T08:56:55.018Z","2024-02-28T08:56:56.556Z","2024-02-28T08:56:56.548Z","Reach\nFrequency\nImpressions\nAmount spent\nClicks (all)\nCPC (all)\nCTR (all)\nSocial amount spent\nCPM (cost per 1,000 impressions)\nCost per 1,000 people reached\nConversions (164)expand_less\nOffsite conversions\nUnique purchases\nUnique website content views\nUnique landing page views\nUnique registrations completed\nUnique website leads\nUnique On-Facebook leads\nCost per unique landing page view\nCost per unique custom event\nCost per unique lead\nCost per unique registrations completed\nCost per unique purchase\nCost per unique On-Facebook lead\nUnique website adds to cart\nWebsite unique checkouts initiated\nUnique custom events\nOffline unique checkouts initiated\nOn-facebook unique checkouts initiated\nMobile app unique checkouts initiated\nUnique checkouts initiated\nOn-Facebook leads\nCost per On-Facebook leads\nCost per adds to wishlist\nUnique content views\nCost per purchase\nLocation searches\nDonations\nWebsite donations\nOn-Facebook donations\nMobile app donations\nOffline donations\nDonate conversion value\nWebsite donate conversion value\nOn-Facebook donate conversion value\nMobile app donate conversion value\nOffline donate conversion value\nCost per donation\nPhone number clicks\nPhone number clicks value\nFind location conversion value\nCost per phone number clicks\nCost per find location\nPurchases conversions value\nPurchases\nPurchase ROAS\nOffline adds to cart\nOn-Facebook adds to cart\nAdds to cart\nCustom event value\nWebsite location searches\nCalls placed\n20-seconds call\n60-seconds call\nUnique leads\nUnique offsite conversions\nLeads\nMobile app purchase ROAS\nContacts\nAppointments scheduled\nApplications submitted\nOffsite conversions value\nTrials started\nConversion rate\nSubscriptions\nProducts customized\nWebsite products customized\nSubscription value\nCost per subscriptions\nWebsite purchase ROAS\nMobile app achievements unlocked\nMobile app activations\nMobile app adds of payment info\nMobile app adds to cart\nMobile app adds to wishlist\nMobile app registrations completed\nCost per mobile app registrations completed\nMobile app content views\nMobile app checkouts initiated\nMobile app levels achieved\nMobile app purchases\nMobile app ratings submitted\nMobile app searches\nMobile app credits spent\nMobile app tutorials completed\nOther events\nApp installs\nDesktop app engagements\nDesktop app story engagements\nDesktop app uses\nCommerce adds to cart\nCommerce message to buy\nCommerce purchases\nCommerce content views\nCredit spends\nGame plays\nLanding page views\nLeads (Form)\nMobile app installs\nCustom events\nAdds of payment info\nWebsite adds to cart\nApp adds to wishlist\nAdds to wishlist\nRegistrations completed\nWebsite checkouts initiated\nOffline checkouts initiated\nOn-facebook checkouts initiated\nCheckouts initiated\nCost per registrations completed\nWebsite leads\nWebsite purchases\nSearches\nWebsite content views\nOffline content views\nContent views\nOn-Facebook workflow completions\nOn-Facebook purchases\nMobile app achievements unlocked value\nApp activation value\nMobile app Adds of payment info value\nMobile app adds to cart conversion value\nMobile app adds to wishlist value\nMobile app registrations completed value\nMobile app checkouts initiated conversion value\nMobile app levels achieved value\nMobile app purchases conversion value\nMobile app ratings submitted value\nMobile app searches value\nMobile app credits spent value\nMobile app Tutorials completed conversion value\nOther events value\nApp install value\nDesktop app uses value\nCommerce adds to cart value\nCommerce message to buy value\nCommerce purchases value\nCommerce content views value\nCredit spends value\nGame plays value\nLanding page views value\nLeads (Form) value\nMobile app install value\nAdds of payment info value\nWebsite adds to cart conversion value\nApp adds to wishlist value\nRegistrations completed value\nWebsite checkouts initiated conversion value\nOffline checkouts initiated conversion value\nOn-facebook checkouts initiated conversion value\nCheckouts initiated conversion value\nWebsite leads value\nWebsite purchases conversion value\nSearches value\nOn-Facebook workflow completions conversion value\nOn-Facebook purchase conversion value\nCost per lead\nCost per app installs\nCost per landing page view\nOffline purchases conversion value\nOffline adds of payment info value\nOffline adds to cart conversion value\nOffline registrations completed conversion value\nOffline purchases\nOffline other conversions","jyt031c9shj8avmeopbagbak",{"id":818,"name":819,"createdAt":820,"updatedAt":821,"publishedAt":822,"metric":823,"documentId":824,"icon":78},680,"Facebook Ads Engagament","2024-02-28T08:58:23.637Z","2024-02-28T08:58:25.206Z","2024-02-28T08:58:25.196Z","Unique post reactions\nUnique post saves\nUnique post shares\nUnique comments\nUnique likes\nUnique link clicks\nCost per unique post save\nCost per unique link click\nCost per unique like\nCost per unique content view\nCPC (cost per link click)\nPage engagement\nUnique page engagement\nEstimated call confirmation clicks\nInstant Experience view percentage\nInstant Experience view time\nCost per estimated ad recall lift (people)\nCost per outbound click\nCost per 15-second video plays\nCost per unique click (all)\nCost per unique outbound click\nCost per 2-second continuous video play\nEstimated ad recall lift rate\nEstimated ad recall lift (people)\nCTR (link click-through rate)\nCost per thruplay watched videos\nInstant experience clicks to open\nInstant experience clicks to start\nOutbound clicks\nUnique outbound clicks\nOutbound CTR\nInstant experience outbound clicks\nUnique CTR (link click-through rate)\n15-second video plays\n2-second continuous video plays\nVideo plays\nThruplay watched videos\nUnique clicks (all)\nUnique CTR (all)\nUnique outbound CTR\n30-second video plays\nVideo average play time\nVideo plays at 100%\nVideo plays at 25%\nVideo plays at 50%\nVideo plays at 75%\nVideo plays at 95%\nPost engagement\nUnique post engagement\nCheck-ins\nPost comments\nPost full views\nPage likes\nPage mentions\nNewly purchased mobile devices\nBlocked messaging connections\nMessaging conversations started\nNew messaging connections\nMessaging replies\nPage photo views\nUnique page photo views\nPost shares\nPost reactions\nReceive Offers\nEvent responses\nPage tab views\n3-second video plays\nMobile app content views value\nCheck-ins value\nPost comments value\nPost full views value\nPage likes value\nLink click value\nPage mentions value\nNewly purchased mobile devices value\nContent views value\nBlocked messaging connections value\nMessaging conversations started value\nNew messaging connections value\nMessaging replies value\nOutbound clicks value\nPage photo views value\nPost shares value\nPost reaction value\nReceive Offers value\nEvent responses value\nPage tab views value\nCost per 3-second video plays\nCost per page like\nCost per post engagement\nCost per page engagement\nPage engagement rate\nCost per new messaging connections\nCost per messaging conversation started\nCost per messaging replies\nPost LIKE reactions\nPost LOVE reactions\nPost WOW reactions\nPost HAHA reactions\nPost SAD reactions\nPost ANGRY reactions\nCost per event responses\nPost saves\nLink clicks\n10-second video plays","ywwce9hzrr90izu4h8t3yjzo",{"id":826,"name":827,"createdAt":828,"updatedAt":829,"publishedAt":830,"metric":831,"documentId":832,"icon":78},681,"Facebook Ads Catalog Segments","2024-02-28T08:59:04.126Z","2024-02-28T08:59:05.470Z","2024-02-28T08:59:05.423Z","Purchase ROAS with shared items value\nWebsite purchase ROAS with shared items value\nMobile app purchase ROAS with shared items value\nAdds to cart with shared items value\nWebsite adds to cart with shared items value\nOffsite conversions with shared items value\nMobile app adds to cart conversion with shared items value\nCustom events with shared items value\nPurchases with shared items value\nWebsite purchases with shared items value\nContent views with shared items value\nWebsite content views with shared items value\nMobile app content views with shared items value\nMobile app purchases conversion with shared items value\nWebsite purchases with shared items\nAdds to cart with shared items\nWebsite adds to cart with shared items\nMobile app adds to cart with shared items\nContent views with shared items\nWebsite content with shared items views\nMobile app content views with shared items\nPurchases with shared items\nMobile app purchases with shared items","lgr2wfg2bsrkbnmy0gmczjg2",{"id":834,"name":835,"createdAt":836,"updatedAt":837,"publishedAt":838,"metric":839,"documentId":840,"icon":78},682,"Facebook Ads Converted Products","2024-02-28T08:59:35.910Z","2024-02-28T08:59:37.233Z","2024-02-28T08:59:37.217Z","Website purchases converted value\nAdds to cart value\nWebsite adds to cart value\nOffsite conversions value\nMobile app adds to cart conversion value\nCustom events value\nContent views value\nWebsite content views value\nMobile app content views value\nPurchases converted value\nMobile app purchases converted value\nWebsite purchases\nAdds to cart\nWebsite adds to cart\nOffsite conversions\nMobile app adds to cart\nCustom events\nContent views\nMobile app content views\nPurchases","t7k6i4kpw0itkbqn3qnfwtfe",{"id":842,"name":843,"createdAt":844,"updatedAt":845,"publishedAt":846,"metric":847,"documentId":848,"icon":78},683,"Facebook Ads Custom Conversions","2024-02-28T09:00:15.266Z","2024-02-28T09:00:16.413Z","2024-02-28T09:00:16.397Z","Total custom conversions\nview_cart\nsign_up\nlogin\nadd_shipping_info\nadd_to_cart\nsim_validation\npurchase","hv4pbk87ju1ttqr3w3mjncqr",{"id":850,"name":851,"createdAt":852,"updatedAt":853,"publishedAt":854,"metric":855,"documentId":856,"icon":78},684,"Facebook Ads Custom","2024-02-28T09:00:38.335Z","2024-02-28T09:00:39.633Z","2024-02-28T09:00:39.620Z","Total actions\nThe number of action that was attributed to your ads\nTotal action values\nTotal cost per action\nTotal unique actions\nTotal conversion values","thn5vfwvav10oik86pmg1mt7",{"id":858,"name":859,"createdAt":860,"updatedAt":861,"publishedAt":862,"metric":863,"documentId":864,"icon":78},685,"Facebook Ads Custom Events","2024-02-28T09:01:08.414Z","2024-02-28T09:01:10.316Z","2024-02-28T09:01:10.299Z","SeeResultsClick\nCalculatorClicks\nSeeResultsClick value\nCost per SeeResultsClick\nCalculatorClicks value\nCost per CalculatorClicks","pr62ttqj1toqiqzophqgbpgo",{"id":866,"name":867,"createdAt":868,"updatedAt":869,"publishedAt":870,"metric":871,"documentId":872,"icon":78},686,"Facebook Ads Video","2024-02-28T09:01:38.290Z","2024-02-28T09:01:39.411Z","2024-02-28T09:01:39.400Z","Cost per thruplay\nCost per thruplay","j7vis03elyg4twtewwdonfkp",{"id":471,"title":874,"createdAt":875,"updatedAt":876,"publishedAt":877,"new":21,"beta":21,"coming_soon":21,"documentId":878,"link":879,"icon":883,"integration_metrics":893},"Snapchat Ads","2023-01-12T12:47:08.728Z","2026-06-08T09:47:21.498Z","2023-01-12T12:47:09.817Z","kl56c63u0a0rhpo1hr7lh3lv",{"id":880,"label":881,"url":882,"subtext":78,"style":78,"element_id":78,"color":78,"icon":78,"width":78},242,"snapchat ads","/integrations/snapchat-ads",{"id":884,"name":885,"alternativeText":886,"caption":78,"width":674,"height":674,"formats":78,"hash":887,"ext":91,"mime":92,"size":888,"url":889,"previewUrl":78,"provider":95,"provider_metadata":78,"createdAt":890,"updatedAt":891,"documentId":892,"publishedAt":98,"focalPoint":78},984,"snapchat.svg","Snapchat icon","snapchat_16f025e73d",8.85,"https://s3.us-east-2.amazonaws.com/whatagraph.com/snapchat_16f025e73d.svg","2023-01-11T12:48:31.244Z","2023-12-19T19:40:46.488Z","covdirb8npl228swt5fihwjg",[894,902,909,916],{"id":895,"name":896,"createdAt":897,"updatedAt":898,"publishedAt":899,"metric":900,"documentId":901,"icon":78},777,"Snapchat Ads Account","2024-04-01T13:11:37.584Z","2024-05-13T10:26:16.479Z","2024-04-01T13:11:38.548Z","Spend\nImpressions\nSwipes\nView time\nScreen time\nVideo views to 25%\nVideo views to 50%\nVideo views to 75%\nVideo views completed\nVideo view impressions\nUnique impressions\nShares\nSaves\nAndroid installs\nAttachment frequency\nAverage attachment view time\nLong form video views to 25%\nLong form video views to 50%\nLong form video views to 75%\nTotal Attachment View Time\nUnique attachment impressions\nLong Form Video Views to completion\nLong Form Video Attachment Views\nAverage Top Snap view time\nAverage impressions per user\niOS installs\nSwipe up percent\nTotal app installs\nVideo views time based\nView views 15sec\nStory opens\nStory completes\nPosition impressions\nPosition uniques\nPosition frequency\nPosition screen time\nPosition swipe up percent\nAverage view time story position\nPaid impressions\nEarned impressions\nTotal impressions\nNative Leads\nAttachment impressions\nAverage Top Snap Screen view time\nPlay Time\nTotal Reach\nEarned Reach\nConversion purchases\nConversion purchases from APP\nConversion purchases from WEB\nConversion value\nConversion value from APP\nConversion value from WEB\nConversion save\nConversion start checkout\nConversion add cart\nConversion view content\nConversion add billing\nConversion sign ups\nConversion searches\nConversion level completes\nConversion app opens\nConversion page views\nConversion subscribes\nConversion ad clicks\nConversion ad views\nConversion complete tutorials\nConversion invite\nConversion logins\nConversion shares\nConversion reserve\nConversion achievement unlocks\nConversion add to wishlist\nConversion spend credits\nConversion rate\nConversion start trials\nConversion list views\nConversion visits\nConversion event 1\nConversion event 2\nConversion event 3\nConversion event 4\nConversion event 5","tn7x1cej61dwp91x6vbx3hmp",{"id":903,"name":904,"createdAt":905,"updatedAt":906,"publishedAt":907,"metric":900,"documentId":908,"icon":78},779,"Snapchat Ads Ad","2024-04-01T13:12:49.368Z","2024-04-01T13:12:50.306Z","2024-04-01T13:12:50.260Z","h3jeeufx9dlcso1dc89pwavi",{"id":910,"name":911,"createdAt":912,"updatedAt":913,"publishedAt":914,"metric":900,"documentId":915,"icon":78},780,"Snapchat Ads Ad Squad","2024-04-01T13:13:20.774Z","2024-04-01T13:13:21.706Z","2024-04-01T13:13:21.661Z","ok96unxwmtr44yq53lo2ku0c",{"id":917,"name":918,"createdAt":919,"updatedAt":920,"publishedAt":921,"metric":900,"documentId":922,"icon":78},778,"Snapchat Ads Campaign","2024-04-01T13:12:12.131Z","2024-04-01T13:12:18.333Z","2024-04-01T13:12:18.317Z","ckl84k5y0qkkj3zntfk8a47f",{"id":924,"title":925,"createdAt":926,"updatedAt":927,"publishedAt":928,"new":21,"beta":21,"coming_soon":21,"documentId":929,"link":930,"icon":933,"integration_metrics":943},49,"Pinterest Ads","2023-01-12T12:48:06.012Z","2026-06-08T09:48:34.574Z","2023-01-12T12:48:07.142Z","f3ymslmq8l6am54z37x8stk6",{"id":931,"label":78,"url":932,"subtext":78,"style":78,"element_id":78,"color":78,"icon":78,"width":78},1252,"/integrations/pinterest-ads",{"id":934,"name":935,"alternativeText":936,"caption":78,"width":674,"height":674,"formats":78,"hash":937,"ext":91,"mime":92,"size":938,"url":939,"previewUrl":78,"provider":95,"provider_metadata":78,"createdAt":940,"updatedAt":941,"documentId":942,"publishedAt":98,"focalPoint":78},1050,"pinterest-ads.svg","Pinterest ads icon","pinterest_ads_0f6acbf1e5",7.04,"https://s3.us-east-2.amazonaws.com/whatagraph.com/pinterest_ads_0f6acbf1e5.svg","2023-01-11T12:48:33.281Z","2023-12-19T19:41:13.321Z","u689pi1wn5be538diitetzdc",[944,952,960,968,976],{"id":945,"name":946,"createdAt":947,"updatedAt":948,"publishedAt":949,"metric":950,"documentId":951,"icon":78},641,"Pinterest Ads Pin Promotions","2023-12-04T13:57:44.901Z","2023-12-04T15:12:05.456Z","2023-12-04T15:12:05.447Z","CPC (Cost per click)\nCPE\nCPM\nConversion quantity from search - clicks\nConversion quantity from search - engagements\nConversion quantity from search - views\nConversion quantity from unknown - clicks\nConversion quantity from unknown - engagements\nConversion quantity from unknown - views\nConversions\nCost per 2-second, 50% viewability video view\nCost per at least 95% completed video view\nCost per completed video view\nEarned Pin clicks\nEarned engagements\nEarned impressions\nEarned outbound clicks\nEarned saves\nFrequency\nGross pin clicks\nOutbound clicks\nPaid Pin clicks\nPaid engagements\nPaid impressions\nPaid outbound clicks\nPaid saves\nPin clicks\nReach\nSaves\nSearch desktop action -> desktop conversion\nSearch desktop action -> mobile conversion\nSearch desktop action -> tablet conversion\nSearch mobile action -> desktop conversion\nSearch mobile action -> mobile conversion\nSearch mobile action -> tablet conversion\nSearch tablet action -> desktop conversion\nSearch tablet action -> mobile conversion\nSearch tablet action -> tablet conversion\nSpend\nTotal 3-Second Video Views\nTotal conversion quantity\nTotal conversion value\nTotal save rate\nUnknown desktop action -> [device type] conversion\nUnknown mobile action -> [device type] conversion\nUnknown tablet action -> [device type] conversion\nTotal saves rate\nImpressions\nEngagements\nCTR (Click through rate)\nEngagement rate\n3-Second Video Views\nEarned 3-Second Video Views\nEarned average video play time\nEarned video played at X%\nEarned video starts\nEarned video views\nPaid average video play time\nPaid video played at X%\nPaid video starts\nPaid video views\nAdd to cart [device type] action -> [device type] conversion\nClick-through conversions (Add to cart)\nClick-through value (Add to cart)\nConversion quantity from add to cart - [conversion type]\nEngagement conversions (Add to cart)\nEngagement value (Add to cart)\nIn-app CPA (Add to cart)\nIn-app ROAS (Add to cart)\nIn-app click-through conversions (Add to cart)\nIn-app conversions (Add to cart)\nIn-app engagement conversions (Add to cart)\nIn-app engagement order value (Add to cart)\nIn-app order value (Add to cart)\nIn-app view-through conversions (Add to cart)\nIn-app view-through order value (Add to cart)\nView-through conversions (Add to cart)\nView-through value (Add to cart)\nWeb CPA (Add to cart)\nWeb ROAS (Add to cart)\nWeb click-through conversions (Add to cart)\nWeb click-through order value (Add to cart)\nWeb conversions (Add to cart)\nWeb engagement conversions (Add to cart)\nWeb engagement order value (Add to cart)\nWeb order value (Add to cart)\nWeb view-through conversions (Add to cart)\nWeb view-through order value (Add to cart)\nClick-through conversions (Unknown)\nClick-through value (Unknown)\nEngagement conversions (Unknown)\nEngagement value (Unknown)\nIn-app CPA (Unknown)\nIn-app ROAS (Unknown)\nIn-app click-through conversions (Unknown)\nIn-app click-through order value (Unknown)\nIn-app conversions (Unknown)\nIn-app engagement conversions (Unknown)\nIn-app engagement order value (Unknown)\nIn-app order value (Unknown)\nIn-app view-through conversions (Unknown)\nIn-app view-through order value (Unknown)\nOffline CPA (Unknown)\nOffline ROAS (Unknown)\nOffline click-through conversions (Unknown)\nOffline click-through order value (Unknown)\nOffline conversions (Unknown)\nOffline engagement conversions (Unknown)\nOffline engagement order value (Unknown)\nOffline order value (Unknown)\nOffline view-through conversions (Unknown)\nOffline view-through order value (Unknown)\nView-through conversions (Unknown)\nView-through value (Unknown)\nWeb CPA (Unknown)\nWeb ROAS (Unknown)\nWeb click-through conversions (Unknown)\nWeb click-through order value (Unknown)\nWeb conversions (Unknown)\nWeb engagement conversions (Unknown)\nWeb engagement order value (Unknown)\nWeb order value (Unknown)\nWeb view-through conversions (Unknown)\nWeb view-through order value (Unknown)\nClick-through conversions (Website search)\nClick-through value (Website search)\nEngagement conversions (Website search)\nEngagement value (Website search)\nIn-app CPA (Website search)\nIn-app ROAS (Website search)\nIn-app click-through conversions (Website search)\nIn-app click-through order value (Website search)\nIn-app conversions (Website search)\nIn-app engagement conversions (Website search)\nIn-app engagement order value (Website search)\nIn-app order value (Website search)\nIn-app view-through conversions (Website search)\nIn-app view-through order value (Website search)\nView-through conversions (Website search)\nView-through value (Website search)\nWeb CPA (Website search)\nWeb ROAS (Website search)\nWeb click-through conversions (Website search)\nWeb click-through order value (Website search)\nWeb conversions (Website search)\nWeb engagement conversions (Website search)\nWeb engagement order value (Website search)\nWeb order value (Website search)\nWeb view-through conversions (Website search)\nWeb view-through order value (Website search)","re80le1sawebaiu80fthb1gj",{"id":953,"name":954,"createdAt":955,"updatedAt":956,"publishedAt":957,"metric":958,"documentId":959,"icon":78},642,"Pinterest Ads Pin Promotions (Targeting)","2023-12-04T15:12:50.765Z","2023-12-04T15:16:04.539Z","2023-12-04T15:16:04.526Z","Core metrics (56 metrics)\nVideo Engagement (18 metrics) \nAdd to cart (38 metrics)\nApp Install (28 metrics) \nCheck Out (53 metrics)\nCategory view (28 metrics)\nCustom (38 metrics)\nLead (38 metrics) \nPage visit (28 metrics) \nSignup (48 metrics) \nWatch Video (28 metrics) \nWebsite Search (26 metrics) \nAdditional (36 metrics)","k4i8ob2ycsbgel59sddd5b1l",{"id":961,"name":962,"createdAt":963,"updatedAt":964,"publishedAt":965,"metric":966,"documentId":967,"icon":78},645,"Pinterest Ads Keywords","2023-12-04T15:26:25.630Z","2023-12-04T15:26:29.000Z","2023-12-04T15:26:28.992Z","Core (58 metrics)\nVideo engagement (18 metrics)\nAdd to cart (38 metrics) \nApp install (28 metrics)\nCheckout (53 metrics)\nCategory view (28 metrics) \nCustom (38 metrics)\nLead (38 metrics) \nPage visit (28 metrics)\nSignup (48 metrics) \nWatch video (28 metrics) \nWebsite search (26 metrics) \nAdditional (36 metrics)","vpmqjgj819pf8e5u6s4kzz0d",{"id":969,"name":970,"createdAt":971,"updatedAt":972,"publishedAt":973,"metric":974,"documentId":975,"icon":78},643,"Pinterest Ads Ad Groups","2023-12-04T15:19:44.226Z","2023-12-04T15:19:47.601Z","2023-12-04T15:19:47.593Z","Core (58 metrics) \nVideo Engagement (18 metrics) \nAdd to cart (38 metrics) \nApp install (28 metrics) \nCheckout (53 metrics) \nCategory view (28 metrics)\nCustom (38 metrics) \nLead (38 metrics)\nPage visit (28 metrics) \nSignup (48 metrics) \nWatch video (28 metrics)\nWebsite search (26 metrics)\nAdditional (36 metrics)","wx2z8oeet9mvvygji62yxaay",{"id":977,"name":978,"createdAt":979,"updatedAt":980,"publishedAt":981,"metric":982,"documentId":983,"icon":78},646,"Pinterest Ads Advertisers","2023-12-04T15:29:05.796Z","2023-12-04T15:29:09.125Z","2023-12-04T15:29:09.111Z","Same as in previous dimensions (465 metrics in total)","ph4ktcrirjm4170g802w9fwj",{"id":444,"title":985,"createdAt":986,"updatedAt":987,"publishedAt":988,"new":21,"beta":21,"coming_soon":21,"documentId":989,"link":990,"icon":994,"integration_metrics":1004},"TikTok Ads","2023-01-12T11:36:03.609Z","2026-06-08T09:43:49.441Z","2023-01-12T11:36:05.069Z","cxiet08eqw1btkysq4dl9lur",{"id":991,"label":992,"url":993,"subtext":78,"style":78,"element_id":78,"color":78,"icon":78,"width":78},235,"tiktok-ads","/integrations/tiktok-ads",{"id":995,"name":996,"alternativeText":997,"caption":78,"width":674,"height":674,"formats":78,"hash":998,"ext":91,"mime":92,"size":999,"url":1000,"previewUrl":78,"provider":95,"provider_metadata":78,"createdAt":1001,"updatedAt":1002,"documentId":1003,"publishedAt":98,"focalPoint":78},983,"tiktok.svg","TikTok icon","tiktok_0beb1de8b9",2.58,"https://s3.us-east-2.amazonaws.com/whatagraph.com/tiktok_0beb1de8b9.svg","2023-01-11T12:48:31.242Z","2023-12-19T17:19:21.843Z","jmz5u3j89f784xo9chjugroh",[1005,1013,1021,1029,1037,1045,1053,1061,1069,1077,1085,1093,1101],{"id":1006,"name":1007,"createdAt":1008,"updatedAt":1009,"publishedAt":1010,"metric":1011,"documentId":1012,"icon":78},665,"TikTok Ads Universal","2024-02-22T10:47:23.359Z","2024-02-22T10:47:25.533Z","2024-02-22T10:47:25.478Z","Impressions\nClicks\nSpend","fb54z51i29602iojmt56w2a7",{"id":1014,"name":1015,"createdAt":1016,"updatedAt":1017,"publishedAt":1018,"metric":1019,"documentId":1020,"icon":78},666,"TikTok Ads Basic Data","2024-02-22T10:50:04.651Z","2024-02-22T10:50:07.250Z","2024-02-22T10:50:07.230Z","Total Cost\nCPC\nCPM\nImpressions\nCTR (%)\nReach\nCost per 1,000 people reached\nConversion\nCPA\nCVR (%)\nReal-time Conversions\nReal-time CPA\nReal-time CVR (%)\nResult\nCost Per Result\nResult Rate (%)\nReal-time Result\nReal-time Cost Per Result\nReal-time Result Rate (%)\nSecondary Goal Result\nCost per Secondary Goal Result\nSecondary Goal Result Rate (%)\nFrequency\nCampaign Budget\nAd Group Budget\nGross Impressions (Includes Invalid Impressions)","xko7ljjt6ljmw1v5wbj57ki2",{"id":1022,"name":1023,"createdAt":1024,"updatedAt":1025,"publishedAt":1026,"metric":1027,"documentId":1028,"icon":78},668,"TikTok Ads Engagement ","2024-02-22T10:54:51.324Z","2024-02-22T10:54:52.885Z","2024-02-22T10:54:52.877Z","Profile Visit\nProfile Visit Rate\nPaid Likes\nPaid Comments\nPaid Follows\nClicks on music\nTotal Engagement\nEngagement Rate\nDuet Clicks\nStitch Clicks\nSound Usage Clicks\nAnchor Clicks\nAnchor Click Rate\nClicks on hashtag challenge\nInstant Experience Average View Time\nInstant Experience Average View Percentage\nInstant Experience Video Component Views\nInstant Experience Video Component Views at 25%\nInstant Experience Video Component Views at 50%\nInstant Experience Video Component Views at 75%\nInstant Experience Video Component Views at 100%\nAverage View Time per Instant Experience Video Component","nwumx3iv45kx3bdajfeobhe9",{"id":1030,"name":1031,"createdAt":1032,"updatedAt":1033,"publishedAt":1034,"metric":1035,"documentId":1036,"icon":78},667,"TikTok Ads Video Play","2024-02-22T10:51:14.485Z","2024-02-22T10:51:19.206Z","2024-02-22T10:51:19.198Z","Video Views\n2-Second Video Views\n6-Second Video Views\nVideo Average Watch Time Per Video View\nVideo Views at 25%\nVideo Views at 50%\nVideo Views at 75%\nVideo Views at 100%","zdphv1tut9by3b6xpj5bch33",{"id":1038,"name":1039,"createdAt":1040,"updatedAt":1041,"publishedAt":1042,"metric":1043,"documentId":1044,"icon":78},671,"TikTok Ads Attribution","2024-02-22T11:21:33.768Z","2024-02-22T11:21:40.172Z","2024-02-22T11:21:40.132Z","VTA Conversions\nCost per VTA Conversion\nVTA Registration\nCost per VTA Registration\nCost per VTA Purchase\nCTA Conversions\nCost per CTA Conversion\nCTA Registration\nCost per CTA Registration\nCTA Purchase\nCost per CTA Purchase\nCost per VTA App Install\nCost per CTA App Install","fa5n3nke2jrlnhmdq6lhzouk",{"id":1046,"name":1047,"createdAt":1048,"updatedAt":1049,"publishedAt":1050,"metric":1051,"documentId":1052,"icon":78},669,"TikTok Ads In-App Event (Unique)","2024-02-22T11:03:24.796Z","2024-02-22T11:09:32.280Z","2024-02-22T11:05:06.634Z","Real-time App Install\nCost per Real-time App Install\nApp Install\nCost per App Install\nCost per Unique Registration\nRegistration Rate (%)\nUnique Purchase\nCost per Unique Purchase\nPurchase Rate (%)\nUnique Add to Cart\nAdd to Cart Rate (%)\nUnique Checkout\nCost per Unique Checkout\nCheckout Rate (%)\nUnique View Content\nCost per Unique View Content\nView Content Rate (%)\nUnique Day 2 Retention\nCost per Unique Day 2 Retention\nDay 2 Retention Rate (%)\nUnique Add Payment Info\nCost per Unique Add Payment Info\nAdd Payment Info Rate (%)\nUnique Add to Wishlist\nCost per Unique Add to Wishlist\nAdd to Wishlist Rate (%)\nUnique Launch App\nCost per Unique Launch App\nLaunch App Rate (%)\nUnique Complete Tutorial\nCost per Unique Complete Tutorial\nComplete Tutorial Rate (%)\nUnique Create Group\nCost per Unique Create Group\nCreate Group Rate (%)\nUnique Join Group\nCost per Unique Join Group\nJoin Group Rate (%)\nUnique Create Role\nCost per Unique Create Role\nCreate Role Rate (%)\nUnique Spend Credit\nCost per Unique Spend Credit\nSpend Credit Rate (%)\nUnique Achieve Level\nCost per Unique Achieve Level\nAchieve Level Rate (%)\nUnique Unlock Achievement\nCost per Unique Unlock Achievement\nUnlock Achievement Rate (%)\nUnique Generate Lead\nCost per Unique Generate Lead\nGenerate Lead Rate (%)\nUnique In App Ad Click\nCost per Unique In App Ad Click\nIn App Ad Click Rate (%)\nUnique In App Ad Impr\nCost per Unique In App Ad Impr\nIn App Ad Impr Rate (%)\nUnique Loan Apply\nCost per Unique Loan Apply\nLoan Apply Rate (%)\nUnique Loan Approval\nCost per Unique Loan Approval\nLoan Approval Rate (%)\nUnique Loan Disbursement\nCost per Unique Loan Disbursement\nLoan Disbursement Rate (%)\nUnique Login\nCost per Unique Login\nLogin Rate (%)\nUnique Rate\nCost per Unique Rate\nRate Rate (%)\nUnique Search\nCost per Unique Search\nSearch Rate (%)\nUnique Start Trial\nCost per Unique Start Trial\nStart Trial Rate (%)\nUnique Subscribe\nCost per Unique Subscribe\nSubscribe Rate (%)","w0g9l86b5ed7uk3pl1vlets7",{"id":1054,"name":1055,"createdAt":1056,"updatedAt":1057,"publishedAt":1058,"metric":1059,"documentId":1060,"icon":78},670,"TikTok Ads In-App Event (Total)","2024-02-22T11:19:29.413Z","2024-02-22T11:19:44.229Z","2024-02-22T11:19:44.221Z","Registration (Total No.)\nCost per Registration\nPurchase (Total No.)\nCost per Purchase\nTotal Purchase Value\nPurchase ROAS\nAdd to Cart (Total No.)\nCost per Add to Cart\nValue per Add to Cart\nTotal Add to Cart Value\nCheckout (Total No.)\nCost per Checkout\nValue per Checkout\nTotal Checkout Value\nView Content (Total No.)\nCost per View Content\nValue per View Content\nTotal View Content Value\nDay 2 Retention (Total No.)\nCost per Day 2 Retention\nAdd Payment Info (Total No.)\nCost per Add Payment Info\nAdd to Wishlist (Total No.)\nCost per Add to Wishlist\nValue per Add to Wishlist\nTotal Add to Wishlist Value\nLaunch App (Total No.)\nCost per Launch App\nComplete Tutorial (Total No.)\nCost per Complete Tutorial\nValue per Complete Tutorial\nTotal Complete Tutorial Value\nCreate Group (Total No.)\nCost per Create Group\nValue per Create Group\nTotal Create Group Value\nJoin Group (Total No.)\nCost per Join Group\nValue per Join Group\nTotal Join Group Value\nCreate Role (Total No.)\nCost per Create Role\nValue per Create Role\nTotal Create Role Value\nSpend Credit (Total No.)\nCost per Spend Credit\nValue per Spend Credit\nTotal Spend Credit Value\nAchieve Level (Total No.)\nCost per Achieve Level\nValue per Achieve Level\nTotal Achieve Level Value\nUnlock Achievement (Total No.)\nCost per Unlock Achievement\nValue per Unlock Achievement\nTotal Unlock Achievement Value\nGenerate Lead (Total No.)\nCost per Generate Lead\nValue per Generate Lead\nTotal Generate Lead Value\nIn App Ad Click (Total No.)\nCost per In App Ad Click\nValue per In App Ad Click\nTotal In App Ad Click Value\nIn App Ad Impr (Total No.)\nCost per In App Ad Impr\nValue per In App Ad Impr\nTotal In App Ad Impr Value\nLoan Apply (Total No.)\nCost per Loan Apply\nLoan Approval (Total No.)\nCost per Loan Approval\nLoan Disbursement (Total No.)\nCost per Loan Disbursement\nLogin (Total No.)\nCost per Login\nRate (Total No.)\nValue per Rate\nTotal Rate Value\nSearch (Total No.)\nCost per Search\nStart Trial (Total No.)\nCost per Start Trial\nSubscribe (Total No.)\nCost per Subscribe\nValue per Subscribe\nTotal Subscribe Value","fuj1be7stw08o3pyx8kg03pd",{"id":1062,"name":1063,"createdAt":1064,"updatedAt":1065,"publishedAt":1066,"metric":1067,"documentId":1068,"icon":78},674,"TikTok Ads In-App Event (Once)","2024-02-22T11:57:42.796Z","2024-02-22T11:57:45.412Z","2024-02-22T11:57:45.400Z","App Install (SKAN)\nCost per App Install (SKAN)\nUnique Registration (SKAN)\nCost per Unique Registration (SKAN)\nUnique Purchase (SKAN)\nCost per Unique Purchase (SKAN)\nPurchase Rate (%) (SKAN)\nUnique Add to Cart (SKAN)\nCost per Unique Add to Cart (SKAN)\nAdd to Cart Rate (%) (SKAN)\nUnique Checkout (SKAN)\nCost per Unique Checkout (SKAN)\nCheckout Rate (%) (SKAN)\nUnique View Content (SKAN)\nCost per Unique View Content (SKAN)\nView Content Rate (%) (SKAN)\nUnique Add Payment Info (SKAN)\nCost per Unique Add Payment Info (SKAN)\nAdd Payment Info Rate (%) (SKAN)\nUnique Add to Wishlist (SKAN)\nCost per Unique Add to Wishlist (SKAN)\nAdd to Wishlist Rate (%) (SKAN)\nUnique Launch App (SKAN)\nCost per Unique Launch App (SKAN)\nLaunch App Rate (%) (SKAN)\nUnique Complete Tutorial (SKAN)\nCost per Unique Complete Tutorial (SKAN)\nComplete Tutorial Rate (%) (SKAN)\nUnique Create Group (SKAN)\nCost per Unique Create Group (SKAN)\nCreate Group Rate (%) (SKAN)\nUnique Join Group (SKAN)\nCost per Unique Join Group (SKAN)\nJoin Group Rate (%) (SKAN)\nUnique Create Role (SKAN)\nCost per Unique Create Role (SKAN)\nCreate Role Rate (%) (SKAN)\nUnique Spend Credit (SKAN)\nCost per Unique Spend Credit (SKAN)\nSpend Credit Rate (%) (SKAN)\nUnique Achieve Level (SKAN)\nCost per Unique Achieve Level (SKAN)\nAchieve Level Rate (%) (SKAN)\nUnique Unlock Achievement (SKAN)\nCost per Unique Unlock Achievement (SKAN)\nUnlock Achievement Rate (%) (SKAN)\nUnique Generate Lead (SKAN)\nCost per Unique Generate Lead (SKAN)\nGenerate Lead Rate (%) (SKAN)\nUnique In App Ad Click (SKAN)\nCost per Unique In App Ad Click (SKAN)\nIn App Ad Click Rate (%) (SKAN)\nUnique In App Ad Impr (SKAN)\nCost per Unique In App Ad Impr (SKAN)\nIn App Ad Impr Rate (%) (SKAN)\nUnique Loan Apply (SKAN)\nCost per Unique Loan Apply (SKAN)\nLoan Apply Rate (%) (SKAN)\nUnique Loan Approval (SKAN)\nCost per Unique Loan Approval (SKAN)\nLoan Approval Rate (%) (SKAN)\nUnique Loan Disbursement (SKAN)\nCost per Unique Loan Disbursement (SKAN)\nLoan Disbursement Rate (%) (SKAN)\nUnique Login (SKAN)\nCost per Unique Login (SKAN)\nLogin Rate (%) (SKAN)\nUnique Rate (SKAN)\nCost per Unique Rate (SKAN)\nRate Rate (%) (SKAN)\nUnique Search (SKAN)\nCost per Unique Search (SKAN)\nSearch Rate (%) (SKAN)\nUnique Start Trial (SKAN)\nCost per Unique Start Trial (SKAN)\nStart Trial Rate (%) (SKAN)\nUnique Subscribe (SKAN)\nCost per Unique Subscribe (SKAN)\nSubscribe Rate (%) (SKAN)\nApp Installs (SKAN Privacy Withheld)\nPurchase ROAS (SKAN)","u4382mzhprgin1cmmwnxmov8",{"id":1070,"name":1071,"createdAt":1072,"updatedAt":1073,"publishedAt":1074,"metric":1075,"documentId":1076,"icon":78},675,"TikTok Ads In-App Event (Every)","2024-02-22T12:05:25.107Z","2024-02-22T12:05:27.940Z","2024-02-22T12:05:27.931Z","Total Registration (SKAN)\nCost per Registration (SKAN)\nTotal Purchase (SKAN)\nCost per Purchase (SKAN)\nTotal Add to Cart (SKAN)\nCost per Add to Cart (SKAN)\nTotal Add to Cart Value (SKAN)\nTotal Checkout (SKAN)\nCost per Checkout (SKAN)\nTotal Checkout Value (SKAN)\nTotal View Content (SKAN)\nCost per View Content (SKAN)\nTotal View Content Value (SKAN)\nTotal Add Payment Info (SKAN)\nCost per Add Payment Info (SKAN)\nTotal Add to Wishlist (SKAN)\nCost per Add to Wishlist (SKAN)\nTotal Add to Wishlist Value (SKAN)\nTotal Launch App (SKAN)\nCost per Launch App (SKAN)\nTotal Complete Tutorial (SKAN)\nCost per Complete Tutorial (SKAN)\nTotal Complete Tutorial Value (SKAN)\nTotal Create Group (SKAN)\nCost per Create Group (SKAN)\nTotal Create Group Value (SKAN)\nTotal Join Group (SKAN)\nCost per Join Group (SKAN)\nTotal Join Group Value (SKAN)\nTotal Create Role (SKAN)\nCost per Create Role (SKAN)\nTotal Create Role Value (SKAN)\nTotal Spend Credit (SKAN)\nCost per Spend Credit (SKAN)\nTotal Spend Credit Value (SKAN)\nTotal Achieve Level (SKAN)\nCost per Achieve Level (SKAN)\nTotal Achieve Level Value (SKAN)\nTotal Unlock Achievement (SKAN)\nCost per Unlock Achievement (SKAN)\nTotal Unlock Achievement Value (SKAN)\nTotal Generate Lead (SKAN)\nCost per Generate Lead (SKAN)\nTotal Generate Lead Value (SKAN)\nTotal In App Ad Click (SKAN)\nCost per In App Ad Click (SKAN)\nTotal In App Ad Click Value (SKAN)\nTotal In App Ad Impr (SKAN)\nCost per In App Ad Impr (SKAN)\nTotal In App Ad Impr Value (SKAN)\nTotal Loan Apply (SKAN)\nCost per Loan Apply (SKAN)\nTotal Loan Approval (SKAN)\nCost per Loan Approval (SKAN)\nTotal Loan Disbursement (SKAN)\nCost per Loan Disbursement (SKAN)\nTotal Login (SKAN)\nCost per Login (SKAN)\nTotal Rate (SKAN)\nCost per Rate (SKAN)\nTotal Rate Value (SKAN)\nTotal Search (SKAN)\nCost per Search (SKAN)\nTotal Start Trial (SKAN)\nCost per Start Trial (SKAN)\nTotal Subscribe (SKAN)\nCost per Subscribe (SKAN)\nTotal Subscribe Value (SKAN)","mqpuaefbycnp7gpivy0nc748",{"id":1078,"name":1079,"createdAt":1080,"updatedAt":1081,"publishedAt":1082,"metric":1083,"documentId":1084,"icon":78},676,"TikTok Ads In-App Event (Custom)","2024-02-22T12:08:22.961Z","2024-02-22T12:08:25.914Z","2024-02-22T12:08:25.907Z","Unique Custom App Event\nCost per Unique Custom App Event\nCustom App Event Rate (%)\nTotal Custom App Event\nValue per Custom App Event\nTotal Custom App Event Value","ttvbh1p2c7x3y7qwjxocyp7y",{"id":1086,"name":1087,"createdAt":1088,"updatedAt":1089,"publishedAt":1090,"metric":1091,"documentId":1092,"icon":78},673,"TikTok Ads Basic Data (SKAN)","2024-02-22T11:44:26.043Z","2024-02-22T12:18:18.254Z","2024-02-22T11:44:28.007Z","Result (SKAN)\nCost Per Result (SKAN)\nResult Rate (%) (SKAN)\nConversion (SKAN)\nCVR (%) (SKAN)\nConversions (SKAN click time)\nCPA (SKAN click time)\nCVR (SKAN click time)","x08ln0j7xthepopaenmvvgke",{"id":1094,"name":1095,"createdAt":1096,"updatedAt":1097,"publishedAt":1098,"metric":1099,"documentId":1100,"icon":78},672,"TikTok Ads Page Event","2024-02-22T11:42:38.917Z","2024-02-22T11:42:42.524Z","2024-02-22T11:42:42.511Z","Complete Payment ROAS\nComplete Payment\nComplete Payment Cost\nComplete Payment Rate (%)\nTotal Complete Payment Value\nPage Browse\nPage Browse Cost\nPage Browse Rate (%)\nValue per Page Browse\nTotal Page Browse Value\nButton Click\nButton Click Cost\nButton Click Rate (%)\nValue per Button Click\nTotal Button Click Value\nOnline Consultation\nOnline Consultation Cost\nOnline Consultation Rate (%)\nValue per Online Consultation\nTotal Online Consultation Value\nUser Registration\nUser Registration Cost\nUser Registration Rate (%)\nValue per User Registration\nTotal User Registration Value\nProduct Details Page Browse\nProduct Details Page Browse Cost\nProduct Details Page Browse Rate (%)\nValue per Product Details Page Browse\nTotal Product Details Page Browse Value\nAdd to Cart\nAdd to Cart Cost\nAdd to Cart Rate (%)\nValue per Add to Cart\nTotal Add to Cart Value\nPlace an Order\nPlace an Order Cost\nPlace an Order Rate (%)\nValue per Place an Order\nTotal Place an Order Value\nDetails Page Browse (Form)\nDetails Page Browse (Form) Cost\nDetails Page Browse (Form) Rate (%)\nValue per Details Page Browse (Form)\nTotal Details Page Browse (Form) Value\nButton Click (Form)\nButton Click (Form) Cost\nButton Click (Form) Rate (%)\nValue per Button Click (Form)\nTotal Button Click (Form) Value\nForm Submission\nForm Submission Cost\nForm Submission Rate (%)\nValue per Form Submission\nTotal Form Submission Value\nDetails Page Browse (Consultation)\nDetails Page Browse (Consultation) Cost\nDetails Page Browse (Consultation) Rate (%)\nValue per Details Page Browse (Consultation)\nTotal Details Page Browse (Consultation) Value\nButton Click (Consultation)\nButton Click (Consultation) Cost\nButton Click (Consultation) Rate (%)\nValue per Button Click (Consultation)\nTotal Button Click (Consultation) Value\nConsultation\nConsultation Cost\nConsultation Rate (%)\nValue per Consultation\nTotal Consultation Value\nDetails Page Browse (App Download)\nDetails Page Browse (App Download) Cost\nDetails Page Browse (App Download) Rate (%)\nValue per Details Page Browse (App Download)\nTotal Details Page Browse (App Download) Value\nButton Click (App Download)\nButton Click (App Download) Cost\nButton Click (App Download) Rate (%)\nValue per Button Click (App Download)\nTotal Button Click (App Download) Value\nDownload Button Click\nDownload Button Click Cost\nDownload Button Click Rate (%)\nValue per Download Button Click\nTotal Download Button Click Value\nInitiate Checkout\nInitiate Checkout Cost\nInitiate Checkout Rate (%)\nValue per Initiate Checkout\nTotal Initiate Checkout Value\nAdd Billing\nAdd Billing Cost\nAdd Billing Rate (%)\nValue per Add Billing\nTotal Add Billing Value\nSearch\nSearch Cost\nSearch Rate (%)\nValue per Search\nTotal Search Value\nTotal Page View\nCost per Page View\nPage View Rate (%)\nValue per Page View\nTotal Page View Value\nTotal Landing Page View\nCost per Landing Page View\nLanding Page View Rate\nTotal Custom Page Event\nCost per Custom Page Event\nCustom Page Event Rate (%)\nValue per Custom Page Event\nTotal Custom Page Event Value","ks1n4reirptnn4biqm07a1sw",{"id":1102,"name":1103,"createdAt":1104,"updatedAt":1105,"publishedAt":1106,"metric":1107,"documentId":1108,"icon":78},677,"TikTok Ads Onsite Event","2024-02-22T12:13:55.816Z","2024-02-22T12:14:02.311Z","2024-02-22T12:14:02.301Z","Cost per Call-To-Action Button Clicks (Onsite)\nCost per Page Views (Onsite)\nCost per Product Clicks (Onsite)\nCost per Add Billing (Onsite)\nCost per Add To Wishlist (Onsite)\nCost per App Store Click (Onsite)\nCost per Form Submission (Onsite)\nCost per Initiate Checkout (Onsite)\nCost per Add to Cart (Onsite)\nCost per Product Details Page View (Onsite)\nCost per Complete Payment (Onsite)\nCall-to-Action Button Clicks (Instant Experience)\nCall-to-Action Button Clicks Rate (Onsite) (%)\nPage Views (Onsite)\nPage Views Rate (Onsite) (%)\nProduct Clicks (Instant Experience)\nProduct Clicks Rate (Onsite) (%)\nTotal Add Billing (Onsite)\nAdd Billing Rate (Onsite) (%)\nTotal Add To Wishlist (Onsite)\nAdd To Wishlist Rate (Onsite) (%)\nTotal App Store Click (Onsite)\nApp Store Click Rate (Onsite) (%)\nTotal Form Submission (Onsite)\nForm Submission Rate (Onsite) (%)\nTotal Initiate Checkout (Onsite)\nInitiate Checkout Rate (Onsite) (%)\nTotal Add to Cart (Onsite)\nAdd to Cart Rate (Onsite) (%)\nTotal Product Details Page View (Onsite)\nProduct Details Page View Rate (Onsite) (%)\nTotal Complete Payment (Onsite)\nComplete Payment Rate (Onsite) (%)\nComplete Payment ROAS (Onsite)\nTotal Add Billing Value (Onsite)\nTotal Add To Wishlist Value (Onsite)\nTotal Form Submission Value (Onsite)\nTotal Initiate Checkout Value (Onsite)\nTotal Add to Cart Value (Onsite)\nTotal Product Details Page View Value (Onsite)\nTotal Complete Payment Value (Onsite)\nValue per Add Billing (Onsite)\nValue per Add To Wishlist (Onsite)\nValue per Form Submission (Onsite)\nValue per Initiate Checkout (Onsite)\nValue per Add to Cart (Onsite)\nValue per Product Details Page View (Onsite)\nValue per Complete Payment (Onsite)","s71jk2s1yf1txmae0ca2xwvr",{"id":100,"title":1110,"createdAt":1111,"updatedAt":1112,"publishedAt":1113,"new":21,"beta":21,"coming_soon":21,"documentId":1114,"link":1115,"icon":1118,"integration_metrics":1128},"Google Analytics 4","2023-01-12T10:52:16.176Z","2026-06-08T09:36:58.412Z","2023-01-12T10:52:22.701Z","fn4pjt1ik5qr94kpplvvs4cg",{"id":1116,"label":1110,"url":1117,"subtext":78,"style":78,"element_id":78,"color":78,"icon":78,"width":78},227,"/integrations/ga4",{"id":1119,"name":1120,"alternativeText":1121,"caption":78,"width":674,"height":674,"formats":78,"hash":1122,"ext":91,"mime":92,"size":1123,"url":1124,"previewUrl":78,"provider":95,"provider_metadata":78,"createdAt":1125,"updatedAt":1126,"documentId":1127,"publishedAt":98,"focalPoint":78},1024,"google-analytics-4.svg","Google Analytcis 4 icon","google_analytics_4_09796e8500",1.13,"https://s3.us-east-2.amazonaws.com/whatagraph.com/google_analytics_4_09796e8500.svg","2023-01-11T12:48:32.761Z","2023-12-19T16:51:51.870Z","v9ahdzevgxppih2naqzdxeiu",[1129,1136,1143,1150,1156,1163],{"id":1130,"name":1131,"createdAt":78,"updatedAt":1132,"publishedAt":1133,"metric":1134,"documentId":1135,"icon":78},176,"GA4 User","2024-02-28T13:36:40.633Z","2023-02-10T09:18:00.000Z","Sessions\nSessions per user\nReturning users (%)\nReturning users\nNew users (%)\nEngaged sessions\nEngagement rate\nNew users\nTotal users\nActive users\nUser engagement\n7-day active users\n28-day active users\n1-day active users\nEngaged sessions per user\nAverage session duration\nBounce rate\nCrash-affected users\nCrash-free users rate\nDAU / MAU\nDAU / WAU\nUser conversion rate\nWAU / MAU\nAverage engagement time","tok38tr6vn30l4v587u17rbu",{"id":1137,"name":1138,"createdAt":78,"updatedAt":1139,"publishedAt":1140,"metric":1141,"documentId":1142,"icon":78},179,"GA4 Engagement","2024-02-28T12:58:30.649Z","2023-02-10T09:18:05.000Z","Event count\nEvent count per user\nEvent value\nEvents per session\nScrolled users\nViews per user\nViews\nViews per session\nSession conversion rate","s9b0x87bqaaz1t0j0pwc7zbg",{"id":1144,"name":1145,"createdAt":78,"updatedAt":1146,"publishedAt":1147,"metric":1148,"documentId":1149,"icon":78},177,"GA4 Ecommerce","2024-02-28T12:56:33.084Z","2023-02-10T09:18:02.000Z","Transactions\nTotal revenue\nARPPU\nARPU\nCart-to-view rate\nCheckouts\nEcommerce purchases\nFirst time purchasers\nItem list click through rate\nItem list clicks (deprecated)\nItem list views (deprecated)\nItem promotion click through rate\nItem promotion clicks (deprecated)\nItem promotion views (deprecated)\nItem purchase quantity (deprecated)\nItem revenue\nItem views (deprecated)\nPurchase revenue\nPurchase-to-view rate\nAverage purchase revenue\nAdd-to-carts\nRefund amount\nTotal purchasers\nItem refund amount\nTransaction rate\nAverage purchase revenue per user\nFirst-time purchaser conversion\nFirst-time purchasers per new user\nItem list clicks\nItem list views\nItem views\nItems added to cart\nItems checked out\nItems clicked in list\nItems clicked in promotion\nItem purchase quantity\nItems viewed\nItems viewed in list\nItems viewed in promotion\nItem promotion clicks\nItem promotion views\nPurchaser conversion\nReturn on ad spend\nShipping amount\nTax amount\nTransactions per purchaser\nGross item revenue\nGross purchase revenue","h4vqde5useki0c5mqtgig79b",{"id":1151,"name":1152,"createdAt":78,"updatedAt":1153,"publishedAt":1140,"metric":1154,"documentId":1155,"icon":78},178,"GA4 Conversions","2024-02-28T12:57:24.779Z","Conversion rate\nConversions","i793c865bjh1wjazofo8ea32",{"id":1157,"name":1158,"createdAt":78,"updatedAt":1159,"publishedAt":1160,"metric":1161,"documentId":1162,"icon":78},180,"GA4 Ads","2024-02-28T12:59:29.180Z","2023-02-10T09:18:06.000Z","Ads clicks\nAds cost\nAds cost per click\nCost per conversion\nAds impressions\nAd unit exposure\nTotal ad revenue\nPublisher ad impressions\nPublisher ad clicks","jsyj2j2k84xo88zyg6xkhb7o",{"id":1164,"name":1165,"createdAt":1166,"updatedAt":1167,"publishedAt":1168,"metric":1169,"documentId":1170,"icon":78},717,"GA4 Search","2024-02-28T13:00:03.189Z","2024-02-28T13:00:04.402Z","2024-02-28T13:00:04.348Z","Organic google search average position\nOrganic google search click through rate\nOrganic google search clicks\nOrganic google search impressions","b1ua9dqdy9xn959jzkauae7w","sections.sources",{"id":314,"title":1173,"disable_top_margin":78,"disable_bottom_margin":78,"hide_stars":78,"subtext":78,"type":78,"cta":78,"reviews":1174,"cta_collection":1273,"__component":1283},"Why Marketers Love Whatagraph",[1175,1204,1227,1251],{"id":1176,"comment":1177,"reviewed_by":78,"author":1178,"author_link":78,"createdAt":1179,"updatedAt":1180,"publishedAt":1181,"author_role":1182,"stat_value":1183,"stat_label":1184,"stat_link":1185,"documentId":1186,"author_image":1187,"cta":78},92,"Whatagraph's AI is saving so much time and energy for our marketing specialists. We now have more time to focus on strategic things that help both our agency and our clients grow.","Lars Maat","2025-09-25T16:35:39.433Z","2026-06-02T09:53:01.778Z","2025-09-25T16:36:15.147Z","Co-Founder @ Maatwerk Online","100","hours saved per month ","https://whatagraph.com/case-studies/maatwerk-online","y0hb4q7mnpebconrjo91ehs2",{"id":1188,"name":1189,"alternativeText":1190,"caption":78,"width":1191,"height":1191,"formats":1192,"hash":1198,"ext":110,"mime":111,"size":1199,"url":1200,"previewUrl":78,"provider":95,"provider_metadata":78,"createdAt":1201,"updatedAt":1202,"documentId":1203,"publishedAt":98,"focalPoint":78},15102,"Lars.png","\"Lars - Headshot of a smiling man with fair hair against a teal background.\"",312,{"thumbnail":1193},{"ext":110,"url":1194,"hash":1195,"mime":111,"name":1196,"path":78,"size":1197,"width":610,"height":610},"https://s3.us-east-2.amazonaws.com/whatagraph.com/thumbnail_Lars_d8b903a190.png","thumbnail_Lars_d8b903a190","thumbnail_Lars.png",48.09,"Lars_d8b903a190",114.52,"https://s3.us-east-2.amazonaws.com/whatagraph.com/Lars_d8b903a190.png","2025-07-09T12:30:04.259Z","2025-09-08T12:48:17.838Z","ugiiqw70uxxx68jofpwwg6bq",{"id":1205,"comment":1206,"reviewed_by":78,"author":1207,"author_link":78,"createdAt":1208,"updatedAt":1209,"publishedAt":1210,"author_role":1211,"stat_value":1212,"stat_label":1184,"stat_link":1213,"documentId":1214,"author_image":1215,"cta":78},90,"Whatagraph took us to the next level with our clients and within our team. Our relationships with clients have been amazing, and we’ve even been able to retain them longer. ","Kim Strickland","2025-09-08T12:54:18.601Z","2026-06-02T09:54:17.507Z","2025-09-08T13:03:09.830Z","Digital Marketing Specialist @ Peak Seven","63","https://whatagraph.com/case-studies/peak-seven","h89ciejkdumzswa4etfji6yu",{"id":1216,"name":1217,"alternativeText":1218,"caption":78,"width":1219,"height":1220,"formats":78,"hash":1221,"ext":110,"mime":111,"size":1222,"url":1223,"previewUrl":78,"provider":95,"provider_metadata":78,"createdAt":1224,"updatedAt":1225,"documentId":1226,"publishedAt":98,"focalPoint":78},15400,"Kim Strickland.png","Kim Strickland - Headshot of a person with short, curly hair wearing a red shirt.",101,102,"Kim_Strickland_097352cb81",18.72,"https://s3.us-east-2.amazonaws.com/whatagraph.com/Kim_Strickland_097352cb81.png","2025-09-08T13:01:09.693Z","2025-09-08T13:03:00.128Z","h3k5x6pzh1h9kgj5t16n7sdb",{"id":1228,"comment":1229,"reviewed_by":1230,"author":1231,"author_link":78,"createdAt":1232,"updatedAt":1233,"publishedAt":1234,"author_role":1235,"stat_value":1236,"stat_label":1237,"stat_link":1238,"documentId":1239,"author_image":1240,"cta":78},96,"Whatagraph has become an essential partner for scaling our reporting, and my teams love it because it saves so much time. We’d recommend it to any team looking to automate data reporting and use AI for insights."," ","Danielle Roberts","2025-11-03T14:10:42.650Z","2026-06-02T14:50:31.141Z","2025-11-03T14:10:52.025Z","Director of Implementation & Support @ Rentable","5000","data sources streamlined","https://whatagraph.com/case-studies/rentable","nky1rs41ijx7wwq0y4cddk1g",{"id":1241,"name":1242,"alternativeText":1243,"caption":1231,"width":579,"height":1244,"formats":78,"hash":1245,"ext":110,"mime":111,"size":1246,"url":1247,"previewUrl":78,"provider":95,"provider_metadata":78,"createdAt":1248,"updatedAt":1249,"documentId":1250,"publishedAt":98,"focalPoint":78},15642,"Danielle Roberts.png","Here's the alt text for the image:\n\nDanielle Roberts - Smiling woman with glasses, wearing a maroon blazer, against a green foliage background.\n",129,"Danielle_Roberts_b5b618e6a1",36.56,"https://s3.us-east-2.amazonaws.com/whatagraph.com/Danielle_Roberts_b5b618e6a1.png","2025-10-14T09:10:25.220Z","2025-10-14T09:10:26.849Z","lcx7y9wapn66acc4w95st3m0",{"id":1252,"comment":1253,"reviewed_by":78,"author":1254,"author_link":78,"createdAt":1255,"updatedAt":1256,"publishedAt":1257,"author_role":1258,"stat_value":1259,"stat_label":1260,"stat_link":1261,"documentId":1262,"author_image":1263,"cta":78},91,"Whatagraph is easy to use, visually attractive, and much smoother compared to tools like Looker Studio.","Stef Oosterik","2025-09-08T12:56:18.270Z","2026-06-02T09:53:54.139Z","2025-09-08T12:56:23.170Z","Quality Manager @ Dtch. Digitals","50%","decreased in client churn","https://whatagraph.com/case-studies/dtch-digitals","pto50m4idn06nw5lr7ylz2t7",{"id":1264,"name":1265,"alternativeText":1266,"caption":78,"width":1220,"height":1219,"formats":78,"hash":1267,"ext":110,"mime":111,"size":1268,"url":1269,"previewUrl":78,"provider":95,"provider_metadata":78,"createdAt":1270,"updatedAt":1271,"documentId":1272,"publishedAt":98,"focalPoint":78},15401,"Stef Oosterik.png","Here's the alt text for the image:\n\nStef Oosterik - Headshot of a smiling man wearing a dark blue shirt.\n","Stef_Oosterik_25e29cb63b",20.26,"https://s3.us-east-2.amazonaws.com/whatagraph.com/Stef_Oosterik_25e29cb63b.png","2025-09-08T13:09:33.214Z","2025-09-08T13:27:11.989Z","n81g5g1ww2litc2zux0apbgb",{"id":36,"Name":214,"createdAt":1274,"updatedAt":1275,"publishedAt":1276,"documentId":1277,"cta":1278},"2025-11-03T14:24:37.917Z","2025-11-03T14:24:46.885Z","2025-11-03T14:24:41.418Z","zh7p1564tsedtmsbywox7rs8",[1279],{"id":1280,"label":1281,"url":1282,"subtext":78,"style":627,"element_id":78,"color":78,"icon":78,"width":78},1725,"Read success stories","https://whatagraph.com/case-studies","sections.reviews-slider",{"id":1285,"description":1286,"title":78,"items":1287,"__component":1336},354,"Have more questions? We answered them below.",[1288,1292,1296,1300,1304,1308,1312,1316,1320,1324,1328,1332],{"id":1289,"question":1290,"answer":1291},1684,"What is a Google Ads report template?","\u003Cp>A Google Ads report template is a ready-made framework that helps marketers track and share Google Ads performance in one place. Instead of building reports manually, you can plug in your Google Ads data and instantly see your campaign performance, key metrics, and trends, all beautifully visualized.\u003C/p>\u003Cp> \u003C/p>\u003Cp>With a ready-made Google Ads report template, you can track KPIs like CTR, CPC, conversions, and ROAS in one view. You’ll see which ad groups and keywords drive the best results and where to optimize your ad spend.\u003C/p>\u003Cp> \u003C/p>\u003Cp>In Whatagraph, the template connects directly to your Google Ads data and visualizes key metrics. You can customize widgets, automate updates, and even white-label the report before sharing it with your team or clients.\u003C/p>",{"id":1293,"question":1294,"answer":1295},1685,"What are the key metrics to include in a Google Ads report template?","\u003Cp>The metrics you include in your Google Ads report should reflect your campaign goals, whether that’s driving traffic, generating leads, or increasing ROAS. \u003C/p>\u003Cp> \u003C/p>\u003Cp>Below is a breakdown of the most important performance metrics to track, along with what each one tells you and why it matters to your clients or team.\u003C/p>\u003Cp> \u003C/p>\u003Cp>\u003Cstrong>1. Core Performance Metrics\u003C/strong>\u003C/p>\u003Cp> \u003C/p>\u003Cp>\u003Cstrong>Impressions:\u003C/strong> The number of times your ad was shown. This gives you a baseline for ad visibility and potential reach.\u003C/p>\u003Cp> \u003C/p>\u003Cp>\u003Cstrong>Clicks:\u003C/strong> The total number of clicks on your ad. Helps you measure how well your ads are capturing user interest.\u003C/p>\u003Cp> \u003C/p>\u003Cp>\u003Cstrong>Click-Through Rate (CTR):\u003C/strong> The percentage of impressions that resulted in clicks (Clicks ÷ Impressions). A high CTR indicates your ad copy and targeting are resonating with your audience.\u003C/p>\u003Cp> \u003C/p>\u003Cp>\u003Cstrong>Average Cost Per Click (CPC):\u003C/strong> How much you’re paying on average for each click. This helps you monitor efficiency and control ad spend.\u003C/p>\u003Cp> \u003C/p>\u003Cp>\u003Cstrong>Cost Per 1,000 Impressions (CPM):\u003C/strong> The amount you pay for every 1,000 impressions your ad receives. CPM is especially useful for brand awareness campaigns where visibility is more important than direct clicks or conversions.\u003C/p>\u003Cp> \u003C/p>\u003Cp>\u003Cstrong>2. Conversion & Revenue Metrics\u003C/strong>\u003C/p>\u003Cp> \u003C/p>\u003Cp>\u003Cstrong>Conversions:\u003C/strong> The number of desired actions taken after a user clicks an ad—such as form submissions, purchases, or signups. It’s a key indicator of campaign success.\u003C/p>\u003Cp> \u003C/p>\u003Cp>\u003Cstrong>Conversion Rate:\u003C/strong> The percentage of clicks that led to conversions. Helps assess landing page effectiveness and overall funnel performance.\u003C/p>\u003Cp> \u003C/p>\u003Cp>\u003Cstrong>Cost Per Conversion / Acquisition (CPA):\u003C/strong> How much you’re spending to generate one conversion. Lower CPA typically means better campaign efficiency.\u003C/p>\u003Cp> \u003C/p>\u003Cp>\u003Cstrong>Return on Ad Spend (ROAS):\u003C/strong> The revenue generated for every dollar spent. Essential for understanding the profitability of your campaigns.\u003C/p>\u003Cp> \u003C/p>\u003Cp>\u003Cstrong>3. Audience & Behavior Metrics\u003C/strong>\u003C/p>\u003Cp> \u003C/p>\u003Cp>\u003Cstrong>Top Performing Keywords:\u003C/strong> Shows which search terms are driving the most traffic or conversions. Useful for keyword optimization and budget allocation.\u003C/p>\u003Cp> \u003C/p>\u003Cp>\u003Cstrong>Search vs. Display Performance:\u003C/strong> Breaks down how each campaign type is performing. Helps you decide where to invest more of your budget.\u003C/p>\u003Cp> \u003C/p>\u003Cp>\u003Cstrong>Device Breakdown:\u003C/strong> Reveals performance across desktop, mobile, and tablet. Useful for optimizing landing pages and ad formats.\u003C/p>\u003Cp> \u003C/p>\u003Cp>\u003Cstrong>Geographic Performance:\u003C/strong> Shows which locations deliver the best results. You can use this to refine targeting or adjust bidding strategies.\u003C/p>\u003Cp> \u003C/p>\u003Cp>\u003Cstrong>Demographics (Age, Gender, etc.):\u003C/strong> Understand which audience segments are engaging and converting. Useful for refining audience targeting.\u003C/p>\u003Cp> \u003C/p>\u003Cp>\u003Cstrong>4. Engagement & Quality Metrics\u003C/strong>\u003C/p>\u003Cp> \u003C/p>\u003Cp>\u003Cstrong>Quality Score:\u003C/strong> Google’s rating of your ads based on CTR, landing page experience, and ad relevance. A high Quality Score ‘can lower CPC and improve ad rank.\u003C/p>\u003Cp> \u003C/p>\u003Cp>\u003Cstrong>Ad Position / Impression Share\u003C/strong> Ad position shows where your ad is typically shown on the page. Impression share shows how often your ad was eligible to appear but didn’t—usually due to budget or bid.\u003C/p>\u003Cp> \u003C/p>\u003Cp>\u003Cstrong>View-Through Conversions:\u003C/strong> Conversions from users who saw your ad but didn’t click—then converted later through another channel. Important for understanding full-funnel performance.\u003C/p>\u003Cp> \u003C/p>\u003Cp>\u003Cstrong>Time on Site / Session Duration:\u003C/strong> Measures user engagement after the click. If people bounce quickly, your landing page or targeting might need adjustments.\u003C/p>\u003Cp> \u003C/p>\u003Cp>\u003Cstrong>Scroll Depth:\u003C/strong> Tells you how far users scroll on the landing page. Helps assess content engagement and identify drop-off points.\u003C/p>\u003Cp> \u003C/p>\u003Cp>\u003Cstrong>5. Attribution & Funnel Metrics\u003C/strong>\u003C/p>\u003Cp> \u003C/p>\u003Cp>\u003Cstrong>Assisted Conversions:\u003C/strong> Tracks conversions where your Google Ads played a role in the buyer journey, but weren’t the final interaction. Helps show the broader value of your campaigns in multi-touch funnels.\u003C/p>\u003Cp> \u003C/p>\u003Cp>\u003Cstrong>First-Time vs. Returning Visitors:\u003C/strong> Reveals whether your ads are attracting new audiences or bringing back existing ones. Important for brand awareness and retention strategies.\u003C/p>",{"id":1297,"question":1298,"answer":1299},1615,"What is a Google Ads report?","\u003Cp>A Google Ads report is a performance summary that shows how your campaigns are doing. It brings together data from your Google Ads account, impressions, clicks, CTR, conversions, cost, and ROAS, so you can track results, measure ROI, and make smarter optimization decisions. \u003C/p>",{"id":1301,"question":1302,"answer":1303},1617,"Why use a Google Ads report template?","\u003Cp>A Google Ads report template saves time and removes the guesswork from reporting. Instead of building dashboards manually, you get a pre-built structure that already includes the right KPIs, visualizations, and comparisons. It helps marketers automate, white-label, and share reports effortlessly.\u003C/p>\u003Cp> \u003C/p>\u003Cp>Top agencies and in-house teams use templates like Whatagraph’s because they can track campaign performance across multiple clients, channels, and date ranges, all in one real-time view.\u003C/p>",{"id":1305,"question":1306,"answer":1307},1360,"How do I automate Google Ads reports?","\u003Cp>The easiest way to automate Google Ads reporting is by using a dedicated reporting tool like Whatagraph.\u003C/p>\u003Cp> \u003C/p>\u003Cp>With Whatagraph, you can automatically pull data from Google Ads (and dozens of other platforms), visualize key metrics, and schedule reports to be sent out on a regular cadence—weekly, monthly, or custom. \u003C/p>\u003Cp> \u003C/p>\u003Cp>You don’t need to write formulas, mess with data connections, or manually update anything. Once you’ve set it up, the data flows in and reports go out—consistently and reliably.\u003C/p>\u003Cp> \u003C/p>\u003Cp>Another option is to use Google Looker Studio (formerly Data Studio). It’s free and works well for visualizing data from Google platforms like Google Ads, GA4, and YouTube. \u003C/p>\u003Cp> \u003C/p>\u003Cp>However, there are a few important limitations to be aware of:\u003C/p>\u003Cp> \u003C/p>\u003Cul>\u003Cli>Reports can become extremely slow or unresponsive if you’re working with high volumes of data.\u003C/li>\u003C/ul>\u003Cp> \u003C/p>\u003Cul>\u003Cli>If you want to include data from non-Google sources like Meta (Facebook/Instagram Ads), TikTok, or LinkedIn, you’ll need to use third-party connectors.\u003C/li>\u003C/ul>\u003Cp> \u003C/p>\u003Cul>\u003Cli>Many third-party connectors are prone to breaking due to API updates, token expiration, or rate limits. When that happens, your data go missing or appear inaccurate, and you’ll have to manually reconnect the source—which takes time and creates unnecessary headaches. \u003C/li>\u003C/ul>\u003Cp> \u003C/p>\u003Cp>In contrast, Whatagraph uses fully-managed native integrations that are maintained by an in-house team. That means fewer connection errors, more stable reporting, and no more scrambling to fix broken dashboards.\u003C/p>\u003Cp> \u003C/p>\u003Cp>If your reporting needs are simple and Google-only, Looker Studio might do the job. But if you want to save time, eliminate errors, and automate multi-channel reporting at scale, a tool like Whatagraph will give you a much smoother experience.\u003C/p>\u003Cp> \u003C/p>\u003Cp>\u003Ca href=\"https://whatagraph.com/blog/articles/google-data-studio-alternatives\">Here's the full breakdown of Looker Studio vs. Whatagraph.\u003C/a>\u003C/p>",{"id":1309,"question":1310,"answer":1311},1616,"How to prepare a Google Ads report?","\u003Cp>To prepare a Google Ads performance report, connect your data sources like Google Ads, Google Analytics, or Google Sheets. Choose key metrics that matter most to your goals, such as CTR, conversion rate, CPC, and ROAS. Then, visualize them using charts or tables to show trends and comparisons.\u003C/p>\u003Cp> \u003C/p>\u003Cp>In Whatagraph, you can automate the entire process, select a Google Ads reporting template, connect your account, and generate a professional PPC report in minutes instead of hours.\u003C/p>",{"id":1313,"question":1314,"answer":1315},1618,"Where can I find a customizable Google Ads report template?","\u003Cp>You can find fully customizable Google Ads report templates in Whatagraph. Each template connects directly to your Google Ads campaign, visualizes your performance metrics, and automates updates.\u003C/p>\u003Cp> \u003C/p>\u003Cp>You can personalize widgets, brand the report with your logo, or combine it with other data sources like Facebook Ads, LinkedIn, or SEO. \u003C/p>",{"id":1317,"question":1318,"answer":1319},1359,"How do you know if your Google Ads are doing well?","\u003Cp>To help you understand your Google Ads performance, we published two calculators:\u003C/p>\u003Cp> \u003C/p>\u003Cul>\u003Cli>\u003Ca href=\"https://whatagraph.com/free-marketing-tools/ppc-calculator\">\u003Cstrong>PPC ROI Calculator\u003C/strong>\u003C/a>\u003Cstrong>:\u003C/strong> Find out if your campaigns are actually profitable. Just plug in your spend and revenue numbers.\u003C/li>\u003Cli>\u003Ca href=\"https://whatagraph.com/free-marketing-tools/cpc-calculator\">\u003Cstrong>CPC Calculator\u003C/strong>\u003C/a>\u003Cstrong>:\u003C/strong> Measure how much you’re paying for each click and compare it against benchmarks for your specific industry.\u003C/li>\u003C/ul>\u003Cp> \u003C/p>\u003Cp>Want to benchmark your results? Here’s what good typically looks like:\u003C/p>\u003Cul>\u003Cli>\u003Cstrong>Click-Through Rate (CTR): \u003C/strong>The average CTR across all industries is 6.42%. (\u003Ca href=\"https://www.wordstream.com/blog/2024-google-ads-benchmarks\">Source\u003C/a>)\u003C/li>\u003Cli>\u003Cstrong>Cost per click (CPC):\u003C/strong> The average CPC across all industries is $4.66. (\u003Ca href=\"https://www.360om.agency/news-insights/google-ads-benchmarks-2024-the-ultimate-guide-to-industry-trends-winning-strategies\">Source\u003C/a>) \u003C/li>\u003Cli>\u003Cstrong>Conversion Rate: \u003C/strong>The average conversion rate across all industries is 6.96%. (\u003Ca href=\"https://www.wordstream.com/blog/2024-google-ads-benchmarks\">Source\u003C/a>) But this metric varies significantly by industry, with some sectors like Automotive Repair, Service, and Parts achieving rates as high as 12.96%. (\u003Ca href=\"https://www.wordstream.com/blog/2024-google-ads-benchmarks\">Source\u003C/a>)\u003C/li>\u003C/ul>",{"id":1321,"question":1322,"answer":1323},2706,"Why is Google Ads performance reporting important?","\u003Cp>Google Ads campaigns involve real budget. Without regular reporting, you have no way to know whether that budget is generating returns - or quietly draining into the wrong campaigns, audiences, or keywords.\u003C/p>\u003Cp> \u003C/p>\u003Cp>A good Google Ads performance report helps you:\u003C/p>\u003Cp> \u003C/p>\u003Cul>\u003Cli>\u003Cstrong>Prove ROI\u003C/strong> to clients or leadership with clear, visual data\u003C/li>\u003Cli>\u003Cstrong>Catch performance drops\u003C/strong> early - before they become expensive problems\u003C/li>\u003Cli>\u003Cstrong>Make faster budget decisions\u003C/strong> based on what's actually converting\u003C/li>\u003Cli>\u003Cstrong>Build client trust\u003C/strong> through consistent, transparent communication\u003C/li>\u003C/ul>",{"id":1325,"question":1326,"answer":1327},2707,"How do I download a Google Ads report?","\u003Cp>You have a few options depending on what you need:\u003C/p>\u003Cp> \u003C/p>\u003Cp>\u003Cstrong>From Google Ads directly:\u003C/strong>\u003C/p>\u003Cp> \u003C/p>\u003Col>\u003Cli>Log into your Google Ads account\u003C/li>\u003Cli>Navigate to the \"Reports\" section\u003C/li>\u003Cli>Select or build a custom report\u003C/li>\u003Cli>Click \"Download\" and choose your format - CSV, Excel, or PDF\u003C/li>\u003C/ol>\u003Cp> \u003C/p>\u003Cp>The limitation: downloaded reports are static. Every time something changes, you export again.\u003C/p>\u003Cp> \u003C/p>\u003Cp>\u003Cstrong>From Whatagraph:\u003C/strong>\u003C/p>\u003Cp> \u003C/p>\u003Col>\u003Cli>Connect your Google Ads account via Whatagraph's native integration\u003C/li>\u003Cli>Open your Google Ads report template\u003C/li>\u003Cli>Click \"Export\" to download as a PDF or CSV - or share a live link so stakeholders always see up-to-date data\u003C/li>\u003C/ol>\u003Cp> \u003C/p>\u003Cp>The difference is that Whatagraph reports update automatically. You download once when you need a static file, or share a live link for ongoing access - no manual exports required.\u003C/p>",{"id":1329,"question":1330,"answer":1331},2708,"How can I automate Google Ads reporting with templates?","\u003Cp>Connect your data source once, and Whatagraph handles the rest. Here's how it works:\u003C/p>\u003Cp> \u003C/p>\u003Col>\u003Cli>\u003Cstrong>Connect your Google Ads account\u003C/strong> - authenticate with your login, no dev work or third-party connectors needed\u003C/li>\u003Cli>\u003Cstrong>Set up your report template\u003C/strong> - use a ready-made Google Ads template or build your own layout with the metrics that matter to your clients\u003C/li>\u003Cli>\u003Cstrong>Schedule automated delivery\u003C/strong> - choose weekly, monthly, or quarterly, and set up automated email delivery to clients or stakeholders\u003C/li>\u003Cli>\u003Cstrong>Share a live link\u003C/strong> - clients can check in on performance any time without needing a login or waiting for the next send\u003C/li>\u003C/ol>\u003Cp> \u003C/p>\u003Cp>With Whatagraph IQ, you can also ask AI to generate performance summaries automatically - so the written commentary in your report is ready before you even open it.\u003C/p>\u003Cp> \u003C/p>\u003Cp>And Google Ads is just the start. Whatagraph also connects with SEO tools, social media platforms, Google Analytics 4, and e-commerce data sources - so you can bring all your client reporting into one place.\u003C/p>",{"id":1333,"question":1334,"answer":1335},2709,"How do I use a Google Ads report template to track campaign performance?","\u003Cp>Start by making sure your template covers the right layers of performance - not just traffic, but outcomes.\u003C/p>\u003Cp> \u003C/p>\u003Cp>A well-structured Google Ads report template tracks:\u003C/p>\u003Cp> \u003C/p>\u003Cul>\u003Cli>\u003Cstrong>Business results first\u003C/strong> - conversions, conversion rate, cost per conversion, and total ad spend\u003C/li>\u003Cli>\u003Cstrong>Delivery metrics second\u003C/strong> - impressions, clicks, CTR, and CPC as supporting context\u003C/li>\u003Cli>\u003Cstrong>Campaign breakdown\u003C/strong> - which campaigns are generating the most leads and at what cost per conversion\u003C/li>\u003Cli>\u003Cstrong>Keyword and search term data\u003C/strong> - the actual queries driving results, not just the keywords you're bidding on\u003C/li>\u003Cli>\u003Cstrong>Audience performance\u003C/strong> - which demographics are converting efficiently and which are consuming budget without results\u003C/li>\u003Cli>\u003Cstrong>Weekly trends\u003C/strong> - how performance shifted across the month, so you catch problems before the reporting cycle ends\u003C/li>\u003C/ul>\u003Cp> \u003C/p>\u003Cp>Once connected in Whatagraph, these metrics update in real time. \u003C/p>\u003Cp> \u003C/p>\u003Cp>You can review performance any time, share a live link with clients, or send a branded report on a fixed schedule - without touching a spreadsheet.\u003C/p>","sections.faq",{"pagination":1338},{"page":5,"pageSize":401,"pageCount":5,"total":5},1786610528982]