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tools","/blog/articles/best-social-media-analytics-tools",[539,542,544,545,546,547,548,549],{"id":540,"page_slug":541},5,"/facebook-ads-reporting-tool-1",{"id":338,"page_slug":543},"/marketing-reporting-software-1",{"id":346,"page_slug":43},{"id":42,"page_slug":49},{"id":48,"page_slug":55},{"id":54,"page_slug":60},{"id":12,"page_slug":65},{"id":18,"page_slug":70},{},{"data":552,"meta":894},[553],{"id":5,"title":554,"slug":555,"card_description":78,"createdAt":556,"updatedAt":557,"publishedAt":558,"documentId":559,"template":560,"seo":568,"content":592},"Looker Studio Facebook Ads Report Template","looker-studio-facebook-ads-report-template","2025-10-31T03:33:03.086Z","2025-11-10T08:45:35.551Z","2025-10-31T03:57:54.417Z","hjk5im237uwsa905pydxt17q",{"id":561,"title":562,"slug":563,"createdAt":564,"updatedAt":565,"publishedAt":566,"intercom":15,"testimonials":15,"reporting":21,"help":21,"card_description":78,"documentId":567},95,"Facebook Ads Report Template","facebook-ads-report","2023-02-03T08:57:24.301Z","2026-06-08T09:54:29.111Z","2023-02-03T08:57:24.229Z","yvgf085sqnnz8tov66y2udo7",{"id":569,"metaTitle":570,"metaDescription":571,"addNoIndex":21,"canonicalURL":78,"metaImage":572},1973,"Free Looker Studio Facebook Ads Report Template ","Use this plug-and-play Looker Studio Facebook Ads report template created by marketers. Get a stunning, accurate report in seconds, not hours. ",{"id":573,"name":574,"alternativeText":575,"caption":78,"width":576,"height":577,"formats":578,"hash":586,"ext":110,"mime":111,"size":587,"url":588,"previewUrl":78,"provider":95,"provider_metadata":78,"createdAt":589,"updatedAt":590,"documentId":591,"publishedAt":98,"focalPoint":78},15814,"Looker Studio Facebook Ads report template - meta image.png","Looker Studio Facebook Ads Report Template - A dashboard shows Facebook ad performance data.",2400,1256,{"thumbnail":579},{"ext":110,"url":580,"hash":581,"mime":111,"name":582,"path":78,"size":583,"width":584,"height":585},"https://s3.us-east-2.amazonaws.com/whatagraph.com/thumbnail_Looker_Studio_Facebook_Ads_report_template_meta_image_10bee9f518.png","thumbnail_Looker_Studio_Facebook_Ads_report_template_meta_image_10bee9f518","thumbnail_Looker Studio Facebook Ads report template - meta image.png",21.49,245,128,"Looker_Studio_Facebook_Ads_report_template_meta_image_10bee9f518",265.52,"https://s3.us-east-2.amazonaws.com/whatagraph.com/Looker_Studio_Facebook_Ads_report_template_meta_image_10bee9f518.png","2025-11-03T12:02:37.256Z","2025-11-03T12:02:39.960Z","pbyzgnrzhidmv38zbhe7hs15",[593,639,658,662,757,869],{"id":594,"hero_title":595,"hero_subtext":596,"show_brands":21,"grey_background":78,"show_glow_around":15,"no_credit_text":78,"hero_video_iframe":78,"first_cta_play_video":78,"show_breadcrumbs":78,"hero_text_above_title":78,"align_image_bottom_right":15,"CTA":597,"image":605,"hero_features":625,"hero_brands":78,"stats":626,"cta_collection":627,"__component":638},554,"Free Looker Studio Facebook Ads Report Template","Tired of broken Looker dashboards and messy ad data? \n\nThis free Looker Studio Facebook Ads report template turns your Meta Ads results into a clean, stunning dashboard in minutes: no connectors, no chaos.",[598,601],{"id":599,"label":78,"url":78,"subtext":78,"style":600,"element_id":78,"color":78,"icon":78,"width":78},1728,"button",{"id":602,"label":603,"url":604,"subtext":78,"style":600,"element_id":78,"color":78,"icon":78,"width":78},1729,"View template","https://live.whatagraph.com/shared-template/OnmVpvBo4dYAPKe1wbKr2ewl6GNW03Zb",{"id":606,"name":607,"alternativeText":608,"caption":78,"width":609,"height":610,"formats":611,"hash":619,"ext":110,"mime":111,"size":620,"url":621,"previewUrl":78,"provider":95,"provider_metadata":78,"createdAt":622,"updatedAt":623,"documentId":624,"publishedAt":98,"focalPoint":78},15816,"Looker Studio Facebook Ads report template (2).png","Looker Studio Facebook Ads Report Template - Dashboard view with charts, metrics, and a summary of data.",1498,1098,{"thumbnail":612},{"ext":110,"url":613,"hash":614,"mime":111,"name":615,"path":78,"size":616,"width":617,"height":618},"https://s3.us-east-2.amazonaws.com/whatagraph.com/thumbnail_Looker_Studio_Facebook_Ads_report_template_2_3e2d6a9e8a.png","thumbnail_Looker_Studio_Facebook_Ads_report_template_2_3e2d6a9e8a","thumbnail_Looker Studio Facebook Ads report template (2).png",22.32,213,156,"Looker_Studio_Facebook_Ads_report_template_2_3e2d6a9e8a",220.73,"https://s3.us-east-2.amazonaws.com/whatagraph.com/Looker_Studio_Facebook_Ads_report_template_2_3e2d6a9e8a.png","2025-11-03T12:28:31.067Z","2025-11-03T12:28:33.805Z","u4fzgeqs1lhafp3l6r35oh1j",[],[],{"id":100,"Name":628,"createdAt":629,"updatedAt":630,"publishedAt":631,"documentId":632,"cta":633},"Start a free trial - Hero","2024-11-13T15:06:26.834Z","2026-07-23T09:49:23.352Z","2026-07-23T09:50:17.748Z","st6xpc8get0b700is34ddkq0",[634,636],{"id":635,"label":39,"url":40,"subtext":78,"style":600,"element_id":78,"color":78,"icon":78,"width":78},2899,{"id":637,"label":603,"url":78,"subtext":78,"style":600,"element_id":78,"color":78,"icon":78,"width":78},2900,"sections.hero",{"id":640,"title":641,"subtext":642,"subtextBottom":643,"titleSize":644,"type":645,"subtextStyle":644,"disableTopMargin":21,"disableBottomMargin":21,"text_above_title":78,"CTA":646,"cta_collection":647,"__component":657},157,"Create Custom Facebook Ads Reports in Seconds","\u003Cp>With Whatagraph IQ, just tell us what you need, and we'll build a stunning Facebook Ads report for you. No templates or manual setup required.\u003C/p>","","normal","wg3 - generate report",[],{"id":42,"Name":648,"createdAt":649,"updatedAt":650,"publishedAt":651,"documentId":652,"cta":653},"Explore Whatagraph IQ","2025-11-04T02:18:35.824Z","2025-11-04T02:18:38.921Z","2025-11-04T02:18:38.914Z","q0oqjwgk92je5wkgwvs0r97r",[654],{"id":655,"label":648,"url":656,"subtext":78,"style":600,"element_id":78,"color":78,"icon":78,"width":78},1737,"https://whatagraph.com/whatagraph-iq","sections.headline",{"id":659,"content":660,"__component":661},98,"\u003Ch2 id=\"how-to-structure-your-looker-studio-facebook-ads-report-template-on-whatagraph\">How to Structure Your Looker Studio Facebook Ads Report Template on Whatagraph\u003C/h2>\u003Cp>A good Facebook Ads report doesn’t just list numbers — it tells a story your clients (or execs) can actually follow.Here’s how to structure your Looker Studio Facebook Ads report template inside Whatagraph for a clean, data-driven, and automated workflow.\u003C/p>\u003Cp>Each section below mirrors the layout of the actual report template you’ll be able to use — built by marketers, not developers.\u003C/p>\u003Ch3 id=\"performance-summary\">1. Performance Summary\u003C/h3>\u003Cfigure class=\"image\">\u003Cimg src=\"https://media.whatagraph.com/Looker_studio_facebook_ads_report_template_performance_overview_ecefc3ad3f.png\" srcset=\"https://media.whatagraph.com/Looker_studio_facebook_ads_report_template_performance_overview_ecefc3ad3f.png?width=350 350w, https://media.whatagraph.com/Looker_studio_facebook_ads_report_template_performance_overview_ecefc3ad3f.png?width=700 700w, https://media.whatagraph.com/Looker_studio_facebook_ads_report_template_performance_overview_ecefc3ad3f.png?width=420 440w, https://media.whatagraph.com/Looker_studio_facebook_ads_report_template_performance_overview_ecefc3ad3f.png?width=840 880w, https://media.whatagraph.com/Looker_studio_facebook_ads_report_template_performance_overview_ecefc3ad3f.png?width=768 768w, https://media.whatagraph.com/Looker_studio_facebook_ads_report_template_performance_overview_ecefc3ad3f.png?width=1536 1536w, https://media.whatagraph.com/Looker_studio_facebook_ads_report_template_performance_overview_ecefc3ad3f.png?width=992 992w, https://media.whatagraph.com/Looker_studio_facebook_ads_report_template_performance_overview_ecefc3ad3f.png?width=1984 1984w, https://media.whatagraph.com/Looker_studio_facebook_ads_report_template_performance_overview_ecefc3ad3f.png?width=600 1200w, https://media.whatagraph.com/Looker_studio_facebook_ads_report_template_performance_overview_ecefc3ad3f.png?width=1200 2400w, https://media.whatagraph.com/Looker_studio_facebook_ads_report_template_performance_overview_ecefc3ad3f.png?width=720 1440w, https://media.whatagraph.com/Looker_studio_facebook_ads_report_template_performance_overview_ecefc3ad3f.png?width=1440 2880w\" sizes=\"(max-width: 350px) 350px, (max-width: 440px) 440px, (max-width: 768px) 768px, (max-width: 992px) 992px, (max-width: 1200px) 1200px, (min-resolution: 192dpi) and (max-width: 350px) 700px, (min-resolution: 192dpi) and (max-width: 420px) 840px, (min-resolution: 192dpi) and (max-width: 768px) 1536px, (min-resolution: 192dpi) and (max-width: 992px) 1984px, (min-resolution: 192dpi) and (max-width: 1200px) 2400px, (min-resolution: 192dpi) 2880px, 1440px\" loading=\"lazy\" fetchpriority=\"auto\" decoding=\"async\" alt=\"Looker Studio Facebook Ads Report Template - Performance Overview - Facebook ads performance overview with charts and metrics.\">\u003C/figure>\u003Cp>Start your report with a concise snapshot that answers one question: How did our Facebook Ads perform this period?\u003C/p>\u003Cp>In Whatagraph, the Performance Summary section includes:\u003C/p>\u003Cul>\u003Cli>A text box summarizing your campaign’s performance for the selected time range (e.g., monthly or quarterly).\u003C/li>\u003Cli>A goal widget showing how close your campaigns are to hitting targets like CTR, conversions, or ROAS.\u003C/li>\u003Cli>A performance summary list outlining KPIs such as impressions, clicks, ad spend, cost per click (CPC), and conversion rate.\u003C/li>\u003C/ul>\u003Ch3 id=\"overview-of-kpis\">2. Overview of KPIs\u003C/h3>\u003Cfigure class=\"image\">\u003Cimg src=\"https://media.whatagraph.com/Looker_studio_facebook_ads_report_template_key_metrics_2410a53e94.png\" srcset=\"https://media.whatagraph.com/Looker_studio_facebook_ads_report_template_key_metrics_2410a53e94.png?width=350 350w, https://media.whatagraph.com/Looker_studio_facebook_ads_report_template_key_metrics_2410a53e94.png?width=700 700w, https://media.whatagraph.com/Looker_studio_facebook_ads_report_template_key_metrics_2410a53e94.png?width=420 440w, https://media.whatagraph.com/Looker_studio_facebook_ads_report_template_key_metrics_2410a53e94.png?width=840 880w, https://media.whatagraph.com/Looker_studio_facebook_ads_report_template_key_metrics_2410a53e94.png?width=768 768w, https://media.whatagraph.com/Looker_studio_facebook_ads_report_template_key_metrics_2410a53e94.png?width=1536 1536w, https://media.whatagraph.com/Looker_studio_facebook_ads_report_template_key_metrics_2410a53e94.png?width=992 992w, https://media.whatagraph.com/Looker_studio_facebook_ads_report_template_key_metrics_2410a53e94.png?width=1984 1984w, https://media.whatagraph.com/Looker_studio_facebook_ads_report_template_key_metrics_2410a53e94.png?width=600 1200w, https://media.whatagraph.com/Looker_studio_facebook_ads_report_template_key_metrics_2410a53e94.png?width=1200 2400w, https://media.whatagraph.com/Looker_studio_facebook_ads_report_template_key_metrics_2410a53e94.png?width=720 1440w, https://media.whatagraph.com/Looker_studio_facebook_ads_report_template_key_metrics_2410a53e94.png?width=1440 2880w\" sizes=\"(max-width: 350px) 350px, (max-width: 440px) 440px, (max-width: 768px) 768px, (max-width: 992px) 992px, (max-width: 1200px) 1200px, (min-resolution: 192dpi) and (max-width: 350px) 700px, (min-resolution: 192dpi) and (max-width: 420px) 840px, (min-resolution: 192dpi) and (max-width: 768px) 1536px, (min-resolution: 192dpi) and (max-width: 992px) 1984px, (min-resolution: 192dpi) and (max-width: 1200px) 2400px, (min-resolution: 192dpi) 2880px, 1440px\" loading=\"lazy\" fetchpriority=\"auto\" decoding=\"async\" alt=\"Looker Studio Facebook Ads - Key performance metrics dashboard showing CPC, CTR, link clicks, CPM, and ROAS.\n\">\u003C/figure>\u003Cp>This is where your key metrics (KPIs) come to life.\u003C/p>\u003Cp>In Whatagraph, you can showcase the metrics you and your client (or internal stakeholder) agreed matter most, for example, CTR, CPM, ROAS, conversions, engagement rate, and ad spend.\u003C/p>\u003Cp>Compare results with the previous period (for instance, this month vs. last month) to highlight trends. Line charts and bar graphs automatically visualize growth, declines, or stability in campaign performance.\u003C/p>\u003Cp>While a Looker Studio report might require separate widgets and formulas to achieve this, Whatagraph’s dashboard template does it for you — with visualizations and comparisons pre-built into the free report template.\u003C/p>\u003Ch3 id=\"campaign-performance\">3. Campaign Performance\u003C/h3>\u003Cfigure class=\"image\">\u003Cimg src=\"https://media.whatagraph.com/Looker_studio_facebook_ads_report_template_campaign_performance_72b7646a33.png\" srcset=\"https://media.whatagraph.com/Looker_studio_facebook_ads_report_template_campaign_performance_72b7646a33.png?width=350 350w, https://media.whatagraph.com/Looker_studio_facebook_ads_report_template_campaign_performance_72b7646a33.png?width=700 700w, https://media.whatagraph.com/Looker_studio_facebook_ads_report_template_campaign_performance_72b7646a33.png?width=420 440w, https://media.whatagraph.com/Looker_studio_facebook_ads_report_template_campaign_performance_72b7646a33.png?width=840 880w, https://media.whatagraph.com/Looker_studio_facebook_ads_report_template_campaign_performance_72b7646a33.png?width=768 768w, https://media.whatagraph.com/Looker_studio_facebook_ads_report_template_campaign_performance_72b7646a33.png?width=1536 1536w, https://media.whatagraph.com/Looker_studio_facebook_ads_report_template_campaign_performance_72b7646a33.png?width=992 992w, https://media.whatagraph.com/Looker_studio_facebook_ads_report_template_campaign_performance_72b7646a33.png?width=1984 1984w, https://media.whatagraph.com/Looker_studio_facebook_ads_report_template_campaign_performance_72b7646a33.png?width=600 1200w, https://media.whatagraph.com/Looker_studio_facebook_ads_report_template_campaign_performance_72b7646a33.png?width=1200 2400w, https://media.whatagraph.com/Looker_studio_facebook_ads_report_template_campaign_performance_72b7646a33.png?width=720 1440w, https://media.whatagraph.com/Looker_studio_facebook_ads_report_template_campaign_performance_72b7646a33.png?width=1440 2880w\" sizes=\"(max-width: 350px) 350px, (max-width: 440px) 440px, (max-width: 768px) 768px, (max-width: 992px) 992px, (max-width: 1200px) 1200px, (min-resolution: 192dpi) and (max-width: 350px) 700px, (min-resolution: 192dpi) and (max-width: 420px) 840px, (min-resolution: 192dpi) and (max-width: 768px) 1536px, (min-resolution: 192dpi) and (max-width: 992px) 1984px, (min-resolution: 192dpi) and (max-width: 1200px) 2400px, (min-resolution: 192dpi) 2880px, 1440px\" loading=\"lazy\" fetchpriority=\"auto\" decoding=\"async\" alt=\"Campaign Performance - Data table showing campaign performance and summary recommendations\">\u003C/figure>\u003Cp>The campaign section breaks down how each Facebook Ads campaign performed during your reporting period.\u003C/p>\u003Cp>It includes:\u003C/p>\u003Cul>\u003Cli>A summary text box that highlights which campaigns drove the most conversions or engagement.\u003C/li>\u003Cli>A recommendations text box for your own expert analysis — for instance, reallocating ad budget from low-CTR campaigns to high-performing ones.\u003C/li>\u003C/ul>\u003Cp>Underneath, you’ll see a campaign performance table displaying KPIs per campaign: ad spend, impressions, CTR, CPC, ROAS, and conversion rate.\u003C/p>\u003Cp>This section gives clients and teams a transparent view of how each campaign contributed to overall goals, without having to dig through Looker Studio filters or complex data sources.\u003C/p>\u003Ch3 id=\"ads-performance\">4. Ads Performance\u003C/h3>\u003Cfigure class=\"image\">\u003Cimg src=\"https://media.whatagraph.com/Looker_studio_facebook_ads_report_template_ad_performance_d204bc17a0.png\" srcset=\"https://media.whatagraph.com/Looker_studio_facebook_ads_report_template_ad_performance_d204bc17a0.png?width=350 350w, https://media.whatagraph.com/Looker_studio_facebook_ads_report_template_ad_performance_d204bc17a0.png?width=700 700w, https://media.whatagraph.com/Looker_studio_facebook_ads_report_template_ad_performance_d204bc17a0.png?width=420 440w, https://media.whatagraph.com/Looker_studio_facebook_ads_report_template_ad_performance_d204bc17a0.png?width=840 880w, https://media.whatagraph.com/Looker_studio_facebook_ads_report_template_ad_performance_d204bc17a0.png?width=768 768w, https://media.whatagraph.com/Looker_studio_facebook_ads_report_template_ad_performance_d204bc17a0.png?width=1536 1536w, https://media.whatagraph.com/Looker_studio_facebook_ads_report_template_ad_performance_d204bc17a0.png?width=992 992w, https://media.whatagraph.com/Looker_studio_facebook_ads_report_template_ad_performance_d204bc17a0.png?width=1984 1984w, https://media.whatagraph.com/Looker_studio_facebook_ads_report_template_ad_performance_d204bc17a0.png?width=600 1200w, https://media.whatagraph.com/Looker_studio_facebook_ads_report_template_ad_performance_d204bc17a0.png?width=1200 2400w, https://media.whatagraph.com/Looker_studio_facebook_ads_report_template_ad_performance_d204bc17a0.png?width=720 1440w, https://media.whatagraph.com/Looker_studio_facebook_ads_report_template_ad_performance_d204bc17a0.png?width=1440 2880w\" sizes=\"(max-width: 350px) 350px, (max-width: 440px) 440px, (max-width: 768px) 768px, (max-width: 992px) 992px, (max-width: 1200px) 1200px, (min-resolution: 192dpi) and (max-width: 350px) 700px, (min-resolution: 192dpi) and (max-width: 420px) 840px, (min-resolution: 192dpi) and (max-width: 768px) 1536px, (min-resolution: 192dpi) and (max-width: 992px) 1984px, (min-resolution: 192dpi) and (max-width: 1200px) 2400px, (min-resolution: 192dpi) 2880px, 1440px\" loading=\"lazy\" fetchpriority=\"auto\" decoding=\"async\" alt=\"Looker Studio Facebook Ads Report Template - Ad Performance - Ad performance dashboard displaying top ads and recommendations.\">\u003C/figure>\u003Cp>Here’s where you get granular.\u003C/p>\u003Cp>The Ads Performance section showcases your top-performing ad creatives — perfect for analyzing which visuals, messages, or formats are converting best.\u003C/p>\u003Cp>It features:\u003C/p>\u003Cul>\u003Cli>KPIs per ad (CTR, CPC, conversions, and engagement rate).\u003C/li>\u003Cli>A carousel widget displaying each ad’s creative for easy visual reference.\u003C/li>\u003Cli>A summary text box highlighting standout ads and why they performed well.\u003C/li>\u003Cli>A recommendations box suggesting what to replicate or pause next month.\u003C/li>\u003C/ul>\u003Cfigure class=\"image\">\u003Cimg src=\"https://media.whatagraph.com/Looker_studio_facebook_ads_report_template_top_performing_ads_7907c93aa3.png\" srcset=\"https://media.whatagraph.com/Looker_studio_facebook_ads_report_template_top_performing_ads_7907c93aa3.png?width=350 350w, https://media.whatagraph.com/Looker_studio_facebook_ads_report_template_top_performing_ads_7907c93aa3.png?width=700 700w, https://media.whatagraph.com/Looker_studio_facebook_ads_report_template_top_performing_ads_7907c93aa3.png?width=420 440w, https://media.whatagraph.com/Looker_studio_facebook_ads_report_template_top_performing_ads_7907c93aa3.png?width=840 880w, https://media.whatagraph.com/Looker_studio_facebook_ads_report_template_top_performing_ads_7907c93aa3.png?width=768 768w, https://media.whatagraph.com/Looker_studio_facebook_ads_report_template_top_performing_ads_7907c93aa3.png?width=1536 1536w, https://media.whatagraph.com/Looker_studio_facebook_ads_report_template_top_performing_ads_7907c93aa3.png?width=992 992w, https://media.whatagraph.com/Looker_studio_facebook_ads_report_template_top_performing_ads_7907c93aa3.png?width=1984 1984w, https://media.whatagraph.com/Looker_studio_facebook_ads_report_template_top_performing_ads_7907c93aa3.png?width=600 1200w, https://media.whatagraph.com/Looker_studio_facebook_ads_report_template_top_performing_ads_7907c93aa3.png?width=1200 2400w, https://media.whatagraph.com/Looker_studio_facebook_ads_report_template_top_performing_ads_7907c93aa3.png?width=720 1440w, https://media.whatagraph.com/Looker_studio_facebook_ads_report_template_top_performing_ads_7907c93aa3.png?width=1440 2880w\" sizes=\"(max-width: 350px) 350px, (max-width: 440px) 440px, (max-width: 768px) 768px, (max-width: 992px) 992px, (max-width: 1200px) 1200px, (min-resolution: 192dpi) and (max-width: 350px) 700px, (min-resolution: 192dpi) and (max-width: 420px) 840px, (min-resolution: 192dpi) and (max-width: 768px) 1536px, (min-resolution: 192dpi) and (max-width: 992px) 1984px, (min-resolution: 192dpi) and (max-width: 1200px) 2400px, (min-resolution: 192dpi) 2880px, 1440px\" loading=\"lazy\" fetchpriority=\"auto\" decoding=\"async\" alt=\"Top Performing Ads - A display of six ads with varying images and performance metrics.\">\u003C/figure>\u003Cp>In Looker Studio, setting this up would require multiple data blends and custom connectors.\u003C/p>\u003Cp>In Whatagraph, your ad-level performance dashboard updates automatically, so you can focus on optimizing creative strategy instead of rebuilding reports.\u003C/p>\u003Ch3 id=\"audience-and-device-performance\">5. Audience and Device Performance\u003C/h3>\u003Cfigure class=\"image\">\u003Cimg src=\"https://media.whatagraph.com/Looker_studio_facebook_ads_report_template_audience_and_device_performance_8637b1fffd.png\" srcset=\"https://media.whatagraph.com/Looker_studio_facebook_ads_report_template_audience_and_device_performance_8637b1fffd.png?width=350 350w, https://media.whatagraph.com/Looker_studio_facebook_ads_report_template_audience_and_device_performance_8637b1fffd.png?width=700 700w, https://media.whatagraph.com/Looker_studio_facebook_ads_report_template_audience_and_device_performance_8637b1fffd.png?width=420 440w, https://media.whatagraph.com/Looker_studio_facebook_ads_report_template_audience_and_device_performance_8637b1fffd.png?width=840 880w, https://media.whatagraph.com/Looker_studio_facebook_ads_report_template_audience_and_device_performance_8637b1fffd.png?width=768 768w, https://media.whatagraph.com/Looker_studio_facebook_ads_report_template_audience_and_device_performance_8637b1fffd.png?width=1536 1536w, https://media.whatagraph.com/Looker_studio_facebook_ads_report_template_audience_and_device_performance_8637b1fffd.png?width=992 992w, https://media.whatagraph.com/Looker_studio_facebook_ads_report_template_audience_and_device_performance_8637b1fffd.png?width=1984 1984w, https://media.whatagraph.com/Looker_studio_facebook_ads_report_template_audience_and_device_performance_8637b1fffd.png?width=600 1200w, https://media.whatagraph.com/Looker_studio_facebook_ads_report_template_audience_and_device_performance_8637b1fffd.png?width=1200 2400w, https://media.whatagraph.com/Looker_studio_facebook_ads_report_template_audience_and_device_performance_8637b1fffd.png?width=720 1440w, https://media.whatagraph.com/Looker_studio_facebook_ads_report_template_audience_and_device_performance_8637b1fffd.png?width=1440 2880w\" sizes=\"(max-width: 350px) 350px, (max-width: 440px) 440px, (max-width: 768px) 768px, (max-width: 992px) 992px, (max-width: 1200px) 1200px, (min-resolution: 192dpi) and (max-width: 350px) 700px, (min-resolution: 192dpi) and (max-width: 420px) 840px, (min-resolution: 192dpi) and (max-width: 768px) 1536px, (min-resolution: 192dpi) and (max-width: 992px) 1984px, (min-resolution: 192dpi) and (max-width: 1200px) 2400px, (min-resolution: 192dpi) 2880px, 1440px\" loading=\"lazy\" fetchpriority=\"auto\" decoding=\"async\" alt=\"Audience Device Performance - Dashboard of charts and tables displaying ad performance metrics.\">\u003C/figure>\u003Cp>To round out your report, analyze how your ads performed across audience segments and devices.\u003C/p>\u003Cp>This part of the Looker Studio Facebook Ads report template includes:\u003C/p>\u003Cul>\u003Cli>Top devices: Which device types (desktop, mobile, tablet) deliver the best results and conversion rates.\u003C/li>\u003Cli>Purchases by device or gender: Clear breakdowns that highlight user behavior and buying trends.\u003C/li>\u003Cli>Audience demographics: See which age groups and genders drive the highest engagement and lowest CPC.\u003C/li>\u003C/ul>\u003Cp>This section is where you turn marketing data into actionable insights, helping optimize audience targeting and ad placements for future campaigns.\u003C/p>\u003Cp>Pro tip:\u003C/p>\u003Cp>While Looker Studio requires you to manage connectors, data sources, and refresh schedules manually, Whatagraph automates all of it. \u003C/p>\u003Cp>Your Meta Ads, Instagram Ads, and even Google Ads data stream into one unified, real-time dashboard. This gives you more time to optimize campaigns and less time building dashboards.\u003C/p>\u003Ch2 id=\"which-metrics-should-you-include-in-your-looker-studio-facebook-ads-report-template\">Which Metrics Should You Include in Your Looker Studio Facebook Ads Report Template?\u003C/h2>\u003Cp>Before diving into the data, it’s essential to align on the KPIs and metrics you’ll track and report right off the bat. \u003C/p>\u003Cp>For agencies, this happens during client onboarding: when you define what \u003Ci>success\u003C/i> looks like, For in-house marketing teams, it’s when you launch a new Facebook Ads campaign or project, making sure everyone agrees on the key metrics tied to business goals.\u003C/p>\u003Cp>Once aligned, here’s what your Looker Studio Facebook Ads report template in Whatagraph should include (and why each metric matters):\u003C/p>\u003Ch3 id=\"impressions\">1. Impressions\u003C/h3>\u003Cp>\u003Cstrong>What it is:\u003C/strong> The total number of times your ads were shown.\u003C/p>\u003Cp>\u003Cstrong>Why it matters:\u003C/strong> Impressions help gauge overall reach and ad visibility. Tracking them over time shows whether your campaigns are scaling effectively or need optimization in ad budget or targeting.\u003C/p>\u003Ch3 id=\"reach\">2. Reach\u003C/h3>\u003Cp>\u003Cstrong>What it is:\u003C/strong> The unique number of people who saw your ads.\u003C/p>\u003Cp>\u003Cstrong>Why it matters:\u003C/strong> Reach ensures you’re not just paying for repetitive views. A healthy ratio of reach to impressions signals strong distribution across audiences, especially valuable when analyzing multi-channel or e-commerce campaigns.\u003C/p>\u003Ch3 id=\"clicks-all\">3. Clicks (All)\u003C/h3>\u003Cp>\u003Cstrong>What it is:\u003C/strong> The number of total clicks your ad received, across all interactions.\u003C/p>\u003Cp>\u003Cstrong>Why it matters:\u003C/strong> Clicks represent engagement. Combined with CTR (click-through rate) and CPC (cost per click), they help evaluate whether your ad creatives and campaign objectives resonate with your audience.\u003C/p>\u003Ch3 id=\"click-through-rate-ctr\">4. Click-Through Rate (CTR)\u003C/h3>\u003Cp>\u003Cstrong>What it is:\u003C/strong> The percentage of people who clicked on your ad after seeing it.\u003C/p>\u003Cp>\u003Cstrong>Why it matters:\u003C/strong> A core engagement indicator. A high CTR means your visuals and messaging align well with your audience; a low one might signal creative fatigue or weak relevance.\u003C/p>\u003Ch3 id=\"cost-per-click-cpc\">5. Cost Per Click (CPC)\u003C/h3>\u003Cp>\u003Cstrong>What it is:\u003C/strong> The average amount paid for each click.\u003C/p>\u003Cp>\u003Cstrong>Why it matters:\u003C/strong> CPC reflects the efficiency of your ad spend. Monitoring this metric ensures you’re not overpaying for engagement, and it can expose opportunities for better budget allocation or targeting refinement.\u003C/p>\u003Ch3 id=\"cost-per-1000-impressions-cpm\">6. Cost Per 1,000 Impressions (CPM)\u003C/h3>\u003Cp>\u003Cstrong>What it is:\u003C/strong> The cost to show your ads a thousand times.\u003C/p>\u003Cp>\u003Cstrong>Why it matters:\u003C/strong> CPM is critical for comparing campaign efficiency — especially when analyzing different ad placements or platforms like Instagram Ads or LinkedIn Ads alongside Facebook Ads data.\u003C/p>\u003Ch3 id=\"conversions-website-purchases-leads\">7. Conversions (Website Purchases / Leads)\u003C/h3>\u003Cp>\u003Cstrong>What it is:\u003C/strong> The total number of completed actions driven by your ads — purchases, form fills, or downloads.\u003C/p>\u003Cp>\u003Cstrong>Why it matters:\u003C/strong> This metric ties performance to outcomes. It’s the bridge between ad performance and actual revenue or lead generation results.\u003C/p>\u003Ch3 id=\"conversion-rate\">8. Conversion Rate\u003C/h3>\u003Cp>\u003Cstrong>What it is:\u003C/strong> The percentage of users who took the desired action after clicking your ad.\u003C/p>\u003Cp>\u003Cstrong>Why it matters:\u003C/strong> Your conversion rate helps gauge landing page effectiveness and the overall customer journey: a key indicator for decision-making and campaign optimization.\u003C/p>\u003Ch3 id=\"return-on-ad-spend-roas\">9. Return on Ad Spend (ROAS)\u003C/h3>\u003Cp>\u003Cstrong>What it is:\u003C/strong> The revenue generated per dollar spent.\u003C/p>\u003Cp>\u003Cstrong>Why it matters:\u003C/strong> ROAS is one of the most important Facebook Ads performance metrics. It tells you whether your campaigns are truly profitable, helping agencies justify ad budgets and brands prove ROI.\u003C/p>\u003Ch3 id=\"website-purchase-value\">10. Website Purchase Value\u003C/h3>\u003Cp>\u003Cstrong>What it is:\u003C/strong> The total value generated from conversions.\u003C/p>\u003Cp>\u003Cstrong>Why it matters:\u003C/strong> This metric connects marketing impact to business outcomes. In Whatagraph, it’s tracked automatically, unlike in Looker Studio, where you’d have to manually blend data sources.\u003C/p>\u003Ch3 id=\"device-demographic-breakdown\">11. Device & Demographic Breakdown\u003C/h3>\u003Cp>\u003Cstrong>What it is:\u003C/strong> Performance segmented by device type, age, and gender.\u003C/p>\u003Cp>\u003Cstrong>Why it matters:\u003C/strong> Your audience demographics reveal where conversions happen and who’s buying. For instance, the report shows that \u003Ci>Female, 25–34\u003C/i> users generated the most purchases, a key insight for optimizing creative and targeting strategy.\u003C/p>\u003Ch3 id=\"campaign-ad-performance-metrics\">12. Campaign & Ad Performance Metrics\u003C/h3>\u003Cp>\u003Cstrong>What it is:\u003C/strong> Campaign-level and ad-level KPIs like impressions, reach, CTR, CPC, conversions, and ROAS, with summaries and recommendations.\u003C/p>\u003Cp>\u003Cstrong>Why it matters:\u003C/strong> These granular views help identify your top-performing ads, campaigns, and data sources, while pinpointing where optimization will have the biggest impact.\u003C/p>","sections.rich-text-content",{"id":336,"title":663,"integration":664,"__component":756},"Facebook Ads Metrics Available Instantly on Whatagraph",{"id":179,"title":382,"createdAt":665,"updatedAt":666,"publishedAt":667,"new":21,"beta":21,"coming_soon":21,"documentId":668,"link":669,"icon":672,"integration_metrics":683},"2023-01-12T10:29:33.912Z","2026-06-08T09:35:51.534Z","2023-01-12T10:29:36.429Z","pqlbvxpc2hsw5srseemz7n0y",{"id":670,"label":671,"url":383,"subtext":78,"style":78,"element_id":78,"color":78,"icon":78,"width":78},224,"Facebook ads",{"id":673,"name":674,"alternativeText":675,"caption":78,"width":676,"height":676,"formats":78,"hash":677,"ext":91,"mime":92,"size":678,"url":679,"previewUrl":78,"provider":95,"provider_metadata":78,"createdAt":680,"updatedAt":681,"documentId":682,"publishedAt":98,"focalPoint":78},1022,"facebook-ads.svg","Facebook ads icon",72,"facebook_ads_46a51330e7",6.75,"https://s3.us-east-2.amazonaws.com/whatagraph.com/facebook_ads_46a51330e7.svg","2023-01-11T12:48:32.638Z","2023-12-19T16:49:34.631Z","tx4n0dzanuefl4uxutf2ixxp",[684,692,700,708,716,724,732,740,748],{"id":685,"name":686,"createdAt":687,"updatedAt":688,"publishedAt":689,"metric":690,"documentId":691,"icon":78},678,"Facebook Ads Performance","2024-02-28T08:53:56.581Z","2024-02-28T08:55:40.375Z","2024-02-28T08:55:40.366Z","Reach\nFrequency\nImpressions\nAmount spent\nClicks (all)\nCPC (all)\nCTR (all)\nSocial amount spent\nCPM (cost per 1,000 impressions)\nCost per 1,000 people reached","gawybv791m9uwvxgnpaxbye0",{"id":693,"name":694,"createdAt":695,"updatedAt":696,"publishedAt":697,"metric":698,"documentId":699,"icon":78},679,"Facebook Ads Conversions","2024-02-28T08:56:55.018Z","2024-02-28T08:56:56.556Z","2024-02-28T08:56:56.548Z","Reach\nFrequency\nImpressions\nAmount spent\nClicks (all)\nCPC (all)\nCTR (all)\nSocial amount spent\nCPM (cost per 1,000 impressions)\nCost per 1,000 people reached\nConversions (164)expand_less\nOffsite conversions\nUnique purchases\nUnique website content views\nUnique landing page views\nUnique registrations completed\nUnique website leads\nUnique On-Facebook leads\nCost per unique landing page view\nCost per unique custom event\nCost per unique lead\nCost per unique registrations completed\nCost per unique purchase\nCost per unique On-Facebook lead\nUnique website adds to cart\nWebsite unique checkouts initiated\nUnique custom events\nOffline unique checkouts initiated\nOn-facebook unique checkouts initiated\nMobile app unique checkouts initiated\nUnique checkouts initiated\nOn-Facebook leads\nCost per On-Facebook leads\nCost per adds to wishlist\nUnique content views\nCost per purchase\nLocation searches\nDonations\nWebsite donations\nOn-Facebook donations\nMobile app donations\nOffline donations\nDonate conversion value\nWebsite donate conversion value\nOn-Facebook donate conversion value\nMobile app donate conversion value\nOffline donate conversion value\nCost per donation\nPhone number clicks\nPhone number clicks value\nFind location conversion value\nCost per phone number clicks\nCost per find location\nPurchases conversions value\nPurchases\nPurchase ROAS\nOffline adds to cart\nOn-Facebook adds to cart\nAdds to cart\nCustom event value\nWebsite location searches\nCalls placed\n20-seconds call\n60-seconds call\nUnique leads\nUnique offsite conversions\nLeads\nMobile app purchase ROAS\nContacts\nAppointments scheduled\nApplications submitted\nOffsite conversions value\nTrials started\nConversion rate\nSubscriptions\nProducts customized\nWebsite products customized\nSubscription value\nCost per subscriptions\nWebsite purchase ROAS\nMobile app achievements unlocked\nMobile app activations\nMobile app adds of payment info\nMobile app adds to cart\nMobile app adds to wishlist\nMobile app registrations completed\nCost per mobile app registrations completed\nMobile app content views\nMobile app checkouts initiated\nMobile app levels achieved\nMobile app purchases\nMobile app ratings submitted\nMobile app searches\nMobile app credits spent\nMobile app tutorials completed\nOther events\nApp installs\nDesktop app engagements\nDesktop app story engagements\nDesktop app uses\nCommerce adds to cart\nCommerce message to buy\nCommerce purchases\nCommerce content views\nCredit spends\nGame plays\nLanding page views\nLeads (Form)\nMobile app installs\nCustom events\nAdds of payment info\nWebsite adds to cart\nApp adds to wishlist\nAdds to wishlist\nRegistrations completed\nWebsite checkouts initiated\nOffline checkouts initiated\nOn-facebook checkouts initiated\nCheckouts initiated\nCost per registrations completed\nWebsite leads\nWebsite purchases\nSearches\nWebsite content views\nOffline content views\nContent views\nOn-Facebook workflow completions\nOn-Facebook purchases\nMobile app achievements unlocked value\nApp activation value\nMobile app Adds of payment info value\nMobile app adds to cart conversion value\nMobile app adds to wishlist value\nMobile app registrations completed value\nMobile app checkouts initiated conversion value\nMobile app levels achieved value\nMobile app purchases conversion value\nMobile app ratings submitted value\nMobile app searches value\nMobile app credits spent value\nMobile app Tutorials completed conversion value\nOther events value\nApp install value\nDesktop app uses value\nCommerce adds to cart value\nCommerce message to buy value\nCommerce purchases value\nCommerce content views value\nCredit spends value\nGame plays value\nLanding page views value\nLeads (Form) value\nMobile app install value\nAdds of payment info value\nWebsite adds to cart conversion value\nApp adds to wishlist value\nRegistrations completed value\nWebsite checkouts initiated conversion value\nOffline checkouts initiated conversion value\nOn-facebook checkouts initiated conversion value\nCheckouts initiated conversion value\nWebsite leads value\nWebsite purchases conversion value\nSearches value\nOn-Facebook workflow completions conversion value\nOn-Facebook purchase conversion value\nCost per lead\nCost per app installs\nCost per landing page view\nOffline purchases conversion value\nOffline adds of payment info value\nOffline adds to cart conversion value\nOffline registrations completed conversion value\nOffline purchases\nOffline other conversions","jyt031c9shj8avmeopbagbak",{"id":701,"name":702,"createdAt":703,"updatedAt":704,"publishedAt":705,"metric":706,"documentId":707,"icon":78},680,"Facebook Ads Engagament","2024-02-28T08:58:23.637Z","2024-02-28T08:58:25.206Z","2024-02-28T08:58:25.196Z","Unique post reactions\nUnique post saves\nUnique post shares\nUnique comments\nUnique likes\nUnique link clicks\nCost per unique post save\nCost per unique link click\nCost per unique like\nCost per unique content view\nCPC (cost per link click)\nPage engagement\nUnique page engagement\nEstimated call confirmation clicks\nInstant Experience view percentage\nInstant Experience view time\nCost per estimated ad recall lift (people)\nCost per outbound click\nCost per 15-second video plays\nCost per unique click (all)\nCost per unique outbound click\nCost per 2-second continuous video play\nEstimated ad recall lift rate\nEstimated ad recall lift (people)\nCTR (link click-through rate)\nCost per thruplay watched videos\nInstant experience clicks to open\nInstant experience clicks to start\nOutbound clicks\nUnique outbound clicks\nOutbound CTR\nInstant experience outbound clicks\nUnique CTR (link click-through rate)\n15-second video plays\n2-second continuous video plays\nVideo plays\nThruplay watched videos\nUnique clicks (all)\nUnique CTR (all)\nUnique outbound CTR\n30-second video plays\nVideo average play time\nVideo plays at 100%\nVideo plays at 25%\nVideo plays at 50%\nVideo plays at 75%\nVideo plays at 95%\nPost engagement\nUnique post engagement\nCheck-ins\nPost comments\nPost full views\nPage likes\nPage mentions\nNewly purchased mobile devices\nBlocked messaging connections\nMessaging conversations started\nNew messaging connections\nMessaging replies\nPage photo views\nUnique page photo views\nPost shares\nPost reactions\nReceive Offers\nEvent responses\nPage tab views\n3-second video plays\nMobile app content views value\nCheck-ins value\nPost comments value\nPost full views value\nPage likes value\nLink click value\nPage mentions value\nNewly purchased mobile devices value\nContent views value\nBlocked messaging connections value\nMessaging conversations started value\nNew messaging connections value\nMessaging replies value\nOutbound clicks value\nPage photo views value\nPost shares value\nPost reaction value\nReceive Offers value\nEvent responses value\nPage tab views value\nCost per 3-second video plays\nCost per page like\nCost per post engagement\nCost per page engagement\nPage engagement rate\nCost per new messaging connections\nCost per messaging conversation started\nCost per messaging replies\nPost LIKE reactions\nPost LOVE reactions\nPost WOW reactions\nPost HAHA reactions\nPost SAD reactions\nPost ANGRY reactions\nCost per event responses\nPost saves\nLink clicks\n10-second video plays","ywwce9hzrr90izu4h8t3yjzo",{"id":709,"name":710,"createdAt":711,"updatedAt":712,"publishedAt":713,"metric":714,"documentId":715,"icon":78},681,"Facebook Ads Catalog Segments","2024-02-28T08:59:04.126Z","2024-02-28T08:59:05.470Z","2024-02-28T08:59:05.423Z","Purchase ROAS with shared items value\nWebsite purchase ROAS with shared items value\nMobile app purchase ROAS with shared items value\nAdds to cart with shared items value\nWebsite adds to cart with shared items value\nOffsite conversions with shared items value\nMobile app adds to cart conversion with shared items value\nCustom events with shared items value\nPurchases with shared items value\nWebsite purchases with shared items value\nContent views with shared items value\nWebsite content views with shared items value\nMobile app content views with shared items value\nMobile app purchases conversion with shared items value\nWebsite purchases with shared items\nAdds to cart with shared items\nWebsite adds to cart with shared items\nMobile app adds to cart with shared items\nContent views with shared items\nWebsite content with shared items views\nMobile app content views with shared items\nPurchases with shared items\nMobile app purchases with shared items","lgr2wfg2bsrkbnmy0gmczjg2",{"id":717,"name":718,"createdAt":719,"updatedAt":720,"publishedAt":721,"metric":722,"documentId":723,"icon":78},682,"Facebook Ads Converted Products","2024-02-28T08:59:35.910Z","2024-02-28T08:59:37.233Z","2024-02-28T08:59:37.217Z","Website purchases converted value\nAdds to cart value\nWebsite adds to cart value\nOffsite conversions value\nMobile app adds to cart conversion value\nCustom events value\nContent views value\nWebsite content views value\nMobile app content views value\nPurchases converted value\nMobile app purchases converted value\nWebsite purchases\nAdds to cart\nWebsite adds to cart\nOffsite conversions\nMobile app adds to cart\nCustom events\nContent views\nMobile app content views\nPurchases","t7k6i4kpw0itkbqn3qnfwtfe",{"id":725,"name":726,"createdAt":727,"updatedAt":728,"publishedAt":729,"metric":730,"documentId":731,"icon":78},683,"Facebook Ads Custom Conversions","2024-02-28T09:00:15.266Z","2024-02-28T09:00:16.413Z","2024-02-28T09:00:16.397Z","Total custom conversions\nview_cart\nsign_up\nlogin\nadd_shipping_info\nadd_to_cart\nsim_validation\npurchase","hv4pbk87ju1ttqr3w3mjncqr",{"id":733,"name":734,"createdAt":735,"updatedAt":736,"publishedAt":737,"metric":738,"documentId":739,"icon":78},684,"Facebook Ads Custom","2024-02-28T09:00:38.335Z","2024-02-28T09:00:39.633Z","2024-02-28T09:00:39.620Z","Total actions\nThe number of action that was attributed to your ads\nTotal action values\nTotal cost per action\nTotal unique actions\nTotal conversion values","thn5vfwvav10oik86pmg1mt7",{"id":741,"name":742,"createdAt":743,"updatedAt":744,"publishedAt":745,"metric":746,"documentId":747,"icon":78},685,"Facebook Ads Custom Events","2024-02-28T09:01:08.414Z","2024-02-28T09:01:10.316Z","2024-02-28T09:01:10.299Z","SeeResultsClick\nCalculatorClicks\nSeeResultsClick value\nCost per SeeResultsClick\nCalculatorClicks value\nCost per CalculatorClicks","pr62ttqj1toqiqzophqgbpgo",{"id":749,"name":750,"createdAt":751,"updatedAt":752,"publishedAt":753,"metric":754,"documentId":755,"icon":78},686,"Facebook Ads Video","2024-02-28T09:01:38.290Z","2024-02-28T09:01:39.411Z","2024-02-28T09:01:39.400Z","Cost per thruplay\nCost per thruplay","j7vis03elyg4twtewwdonfkp","sections.integration-metrics",{"id":12,"title":758,"disable_top_margin":78,"disable_bottom_margin":78,"hide_stars":78,"subtext":78,"type":78,"cta":78,"reviews":759,"cta_collection":858,"__component":868},"Why Marketers Love Reporting With Whatagraph",[760,789,812,836],{"id":761,"comment":762,"reviewed_by":78,"author":763,"author_link":78,"createdAt":764,"updatedAt":765,"publishedAt":766,"author_role":767,"stat_value":768,"stat_label":769,"stat_link":770,"documentId":771,"author_image":772,"cta":78},92,"Whatagraph's AI is saving so much time and energy for our marketing specialists. We now have more time to focus on strategic things that help both our agency and our clients grow.","Lars Maat","2025-09-25T16:35:39.433Z","2026-06-02T09:53:01.778Z","2025-09-25T16:36:15.147Z","Co-Founder @ Maatwerk Online","100","hours saved per month ","https://whatagraph.com/case-studies/maatwerk-online","y0hb4q7mnpebconrjo91ehs2",{"id":773,"name":774,"alternativeText":775,"caption":78,"width":776,"height":776,"formats":777,"hash":783,"ext":110,"mime":111,"size":784,"url":785,"previewUrl":78,"provider":95,"provider_metadata":78,"createdAt":786,"updatedAt":787,"documentId":788,"publishedAt":98,"focalPoint":78},15102,"Lars.png","\"Lars - Headshot of a smiling man with fair hair against a teal background.\"",312,{"thumbnail":778},{"ext":110,"url":779,"hash":780,"mime":111,"name":781,"path":78,"size":782,"width":618,"height":618},"https://s3.us-east-2.amazonaws.com/whatagraph.com/thumbnail_Lars_d8b903a190.png","thumbnail_Lars_d8b903a190","thumbnail_Lars.png",48.09,"Lars_d8b903a190",114.52,"https://s3.us-east-2.amazonaws.com/whatagraph.com/Lars_d8b903a190.png","2025-07-09T12:30:04.259Z","2025-09-08T12:48:17.838Z","ugiiqw70uxxx68jofpwwg6bq",{"id":790,"comment":791,"reviewed_by":78,"author":792,"author_link":78,"createdAt":793,"updatedAt":794,"publishedAt":795,"author_role":796,"stat_value":797,"stat_label":769,"stat_link":798,"documentId":799,"author_image":800,"cta":78},90,"Whatagraph took us to the next level with our clients and within our team. Our relationships with clients have been amazing, and we’ve even been able to retain them longer. ","Kim Strickland","2025-09-08T12:54:18.601Z","2026-06-02T09:54:17.507Z","2025-09-08T13:03:09.830Z","Digital Marketing Specialist @ Peak Seven","63","https://whatagraph.com/case-studies/peak-seven","h89ciejkdumzswa4etfji6yu",{"id":801,"name":802,"alternativeText":803,"caption":78,"width":804,"height":805,"formats":78,"hash":806,"ext":110,"mime":111,"size":807,"url":808,"previewUrl":78,"provider":95,"provider_metadata":78,"createdAt":809,"updatedAt":810,"documentId":811,"publishedAt":98,"focalPoint":78},15400,"Kim Strickland.png","Kim Strickland - Headshot of a person with short, curly hair wearing a red shirt.",101,102,"Kim_Strickland_097352cb81",18.72,"https://s3.us-east-2.amazonaws.com/whatagraph.com/Kim_Strickland_097352cb81.png","2025-09-08T13:01:09.693Z","2025-09-08T13:03:00.128Z","h3k5x6pzh1h9kgj5t16n7sdb",{"id":813,"comment":814,"reviewed_by":815,"author":816,"author_link":78,"createdAt":817,"updatedAt":818,"publishedAt":819,"author_role":820,"stat_value":821,"stat_label":822,"stat_link":823,"documentId":824,"author_image":825,"cta":78},96,"Whatagraph has become an essential partner for scaling our reporting, and my teams love it because it saves so much time. We’d recommend it to any team looking to automate data reporting and use AI for insights."," ","Danielle Roberts","2025-11-03T14:10:42.650Z","2026-06-02T14:50:31.141Z","2025-11-03T14:10:52.025Z","Director of Implementation & Support @ Rentable","5000","data sources streamlined","https://whatagraph.com/case-studies/rentable","nky1rs41ijx7wwq0y4cddk1g",{"id":826,"name":827,"alternativeText":828,"caption":816,"width":585,"height":829,"formats":78,"hash":830,"ext":110,"mime":111,"size":831,"url":832,"previewUrl":78,"provider":95,"provider_metadata":78,"createdAt":833,"updatedAt":834,"documentId":835,"publishedAt":98,"focalPoint":78},15642,"Danielle Roberts.png","Here's the alt text for the image:\n\nDanielle Roberts - Smiling woman with glasses, wearing a maroon blazer, against a green foliage background.\n",129,"Danielle_Roberts_b5b618e6a1",36.56,"https://s3.us-east-2.amazonaws.com/whatagraph.com/Danielle_Roberts_b5b618e6a1.png","2025-10-14T09:10:25.220Z","2025-10-14T09:10:26.849Z","lcx7y9wapn66acc4w95st3m0",{"id":837,"comment":838,"reviewed_by":78,"author":839,"author_link":78,"createdAt":840,"updatedAt":841,"publishedAt":842,"author_role":843,"stat_value":844,"stat_label":845,"stat_link":846,"documentId":847,"author_image":848,"cta":78},91,"Whatagraph is easy to use, visually attractive, and much smoother compared to tools like Looker Studio.","Stef Oosterik","2025-09-08T12:56:18.270Z","2026-06-02T09:53:54.139Z","2025-09-08T12:56:23.170Z","Quality Manager @ Dtch. Digitals","50%","decreased in client churn","https://whatagraph.com/case-studies/dtch-digitals","pto50m4idn06nw5lr7ylz2t7",{"id":849,"name":850,"alternativeText":851,"caption":78,"width":805,"height":804,"formats":78,"hash":852,"ext":110,"mime":111,"size":853,"url":854,"previewUrl":78,"provider":95,"provider_metadata":78,"createdAt":855,"updatedAt":856,"documentId":857,"publishedAt":98,"focalPoint":78},15401,"Stef Oosterik.png","Here's the alt text for the image:\n\nStef Oosterik - Headshot of a smiling man wearing a dark blue shirt.\n","Stef_Oosterik_25e29cb63b",20.26,"https://s3.us-east-2.amazonaws.com/whatagraph.com/Stef_Oosterik_25e29cb63b.png","2025-09-08T13:09:33.214Z","2025-09-08T13:27:11.989Z","n81g5g1ww2litc2zux0apbgb",{"id":36,"Name":214,"createdAt":859,"updatedAt":860,"publishedAt":861,"documentId":862,"cta":863},"2025-11-03T14:24:37.917Z","2025-11-03T14:24:46.885Z","2025-11-03T14:24:41.418Z","zh7p1564tsedtmsbywox7rs8",[864],{"id":865,"label":866,"url":867,"subtext":78,"style":600,"element_id":78,"color":78,"icon":78,"width":78},1725,"Read success stories","https://whatagraph.com/case-studies","sections.reviews-slider",{"id":870,"description":871,"title":78,"items":872,"__component":893},406,"Have more questions? We answered them here.",[873,877,881,885,889],{"id":874,"question":875,"answer":876},1631,"How to create a Facebook Ads dashboard?","\u003Cp>Traditionally, you’d open Looker Studio, connect your Facebook Ads data sources through a connector, and manually build visualizations for key metrics like impressions, CTR, CPC, and conversions.\u003C/p>\u003Cp> \u003C/p>\u003Cp>With Whatagraph, you can skip the setup. Just connect your Meta Ads account, and your Facebook Ads dashboard builds itself: complete with goals, trend graphs, and campaign-level breakdowns that update in real time.\u003C/p>",{"id":878,"question":879,"answer":880},1632,"What can I do with this Looker Studio template?","\u003Cp>Whatagraph’s Looker Studio Facebook Ads report template lets you visualize campaign performance, ad spend, and key metrics such as ROAS, CTR, and conversion rate.\u003C/p>\u003Cp> \u003C/p>\u003Cp>You can customize it for different clients or internal projects, blending data from Google Analytics, Instagram Ads, and Google Ads if needed.\u003C/p>\u003Cp> \u003C/p>\u003Cp>In Whatagraph, you can go further: automate your updates, apply white-label branding, and compare multi-channel data without managing connectors or broken dashboards.\u003C/p>",{"id":882,"question":883,"answer":884},1633,"What are the best tools to use for Meta Ads?","\u003Cp>Marketers typically use Meta Ads Manager, Looker Studio, and automation tools like Whatagraph for reporting.\u003C/p>\u003Cp> \u003C/p>\u003Cp>Meta gives you the data, Looker Studio helps visualize it, and Whatagraph turns it into actionable, share-ready insights.\u003C/p>\u003Cp> \u003C/p>\u003Cp>If you manage multiple ad accounts, Whatagraph is the smarter choice: it centralizes data from Facebook, Instagram, Google, and LinkedIn into a single, automated dashboard template.\u003C/p>",{"id":886,"question":887,"answer":888},1634,"What reports should be included on a meaningful Facebook Ads dashboard?","\u003Cp>A strong Facebook Ads dashboard includes:\u003C/p>\u003Cul>\u003Cli>A performance summary (impressions, clicks, ad spend, and CTR)\u003C/li>\u003Cli>Campaign performance by ROAS and conversion rate\u003C/li>\u003Cli>Ad-level performance for top creatives\u003C/li>\u003Cli>Audience demographics and device breakdowns\u003C/li>\u003Cli>Trend visualizations for key KPIs over time\u003C/li>\u003C/ul>",{"id":890,"question":891,"answer":892},1635,"How can I find a Looker Studio template for Facebook Ads reports?","\u003Cp>You can browse Google’s Looker Studio template gallery, but most are limited or require manual connector setup.\u003C/p>\u003Cp> \u003C/p>\u003Cp>Whatagraph’s version is fully managed, a free Looker Studio Facebook Ads report template built to replicate that same view, but automated and brandable.\u003C/p>","sections.faq",{"pagination":895},{"page":5,"pageSize":401,"pageCount":5,"total":5},1786610540735]