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marketers",{"id":533,"name":534,"alternativeText":33,"caption":33,"width":167,"height":167,"formats":33,"hash":535,"ext":366,"mime":367,"size":536,"url":537,"previewUrl":33,"provider":370,"provider_metadata":33,"createdAt":538,"updatedAt":538,"documentId":539,"publishedAt":373,"focalPoint":33},16242,"reportingcheet.svg","reportingcheet_e295249c75",0.69,"https://s3.us-east-2.amazonaws.com/whatagraph.com/reportingcheet_e295249c75.svg","2026-01-14T13:40:51.426Z","erqy74ya10m5qhuu0pn6n44r",{"id":27,"title":85,"url":86,"open_new_tab":17,"column":405,"subtitle":541,"svg":542},"Hear from industry leaders",{"id":543,"name":544,"alternativeText":33,"caption":33,"width":167,"height":167,"formats":33,"hash":545,"ext":366,"mime":367,"size":546,"url":547,"previewUrl":33,"provider":370,"provider_metadata":33,"createdAt":548,"updatedAt":548,"documentId":549,"publishedAt":373,"focalPoint":33},16238,"webinars.svg","webinars_b295fc2850",0.68,"https://s3.us-east-2.amazonaws.com/whatagraph.com/webinars_b295fc2850.svg","2026-01-14T13:40:51.403Z","risc1zt1hxx1o5hg2thlmsy8",{},{"data":552,"meta":1337},[553],{"id":554,"title":555,"slug":556,"createdAt":557,"updatedAt":558,"publishedAt":559,"intercom":34,"testimonials":34,"reporting":17,"help":17,"card_description":33,"documentId":560,"templates_subpages":561,"seo":569,"content":593},95,"Facebook Ads Report Template","facebook-ads-report","2023-02-03T08:57:24.301Z","2026-06-08T09:54:29.111Z","2023-02-03T08:57:24.229Z","yvgf085sqnnz8tov66y2udo7",[562],{"id":5,"title":563,"slug":564,"card_description":33,"createdAt":565,"updatedAt":566,"publishedAt":567,"documentId":568},"Looker Studio Facebook Ads Report Template","looker-studio-facebook-ads-report-template","2025-10-31T03:33:03.086Z","2025-11-10T08:45:35.551Z","2025-10-31T03:57:54.417Z","hjk5im237uwsa905pydxt17q",{"id":570,"metaTitle":571,"metaDescription":572,"addNoIndex":33,"canonicalURL":33,"metaImage":573},975,"Free Facebook Ads Report Template | Campaign Report Examples","Create stunning, accurate reports in seconds with our plug-and-play Facebook Ads Report Template. Track key metrics and get actionable insights.",{"id":574,"name":575,"alternativeText":576,"caption":33,"width":577,"height":578,"formats":579,"hash":587,"ext":384,"mime":385,"size":588,"url":589,"previewUrl":33,"provider":370,"provider_metadata":33,"createdAt":590,"updatedAt":591,"documentId":592,"publishedAt":373,"focalPoint":33},15809,"Facebook ads report template - meta image.png","Facebook Ads Report Template - A dashboard with \"Performance Overview\", charts, and spending data.",2400,1256,{"thumbnail":580},{"ext":384,"url":581,"hash":582,"mime":385,"name":583,"path":33,"size":584,"width":585,"height":586},"https://s3.us-east-2.amazonaws.com/whatagraph.com/thumbnail_Facebook_ads_report_template_meta_image_6b5fbc7924.png","thumbnail_Facebook_ads_report_template_meta_image_6b5fbc7924","thumbnail_Facebook ads report template - meta image.png",20.79,245,128,"Facebook_ads_report_template_meta_image_6b5fbc7924",305.52,"https://s3.us-east-2.amazonaws.com/whatagraph.com/Facebook_ads_report_template_meta_image_6b5fbc7924.png","2025-11-03T11:52:28.328Z","2025-11-03T11:52:30.890Z","tjur4mt4bazrgw6ymtn01xor",[594,641,670,686,690,693,1176,1288],{"id":595,"hero_title":596,"hero_subtext":597,"show_brands":17,"grey_background":34,"show_glow_around":34,"no_credit_text":33,"hero_video_iframe":33,"first_cta_play_video":33,"show_breadcrumbs":33,"hero_text_above_title":33,"align_image_bottom_right":34,"CTA":598,"image":605,"hero_features":625,"hero_brands":33,"stats":626,"cta_collection":627,"__component":640},357,"Free Facebook Ads Report Template ","Skip the spreadsheets and clunky dashboards.\n\nMonitor performance, get actionable insights, and share stunning reports with this Facebook Ads report template.",[599,601],{"id":600,"label":33,"url":33,"subtext":33,"style":33,"element_id":33,"color":33,"icon":33,"width":33},806,{"id":602,"label":33,"url":603,"subtext":604,"style":33,"element_id":33,"color":33,"icon":33,"width":33},807,"https://live.whatagraph.com/shared-template/52mkQ4dJMrxP1RLn58KwN7GoWvazYDO3","",{"id":606,"name":607,"alternativeText":608,"caption":33,"width":609,"height":610,"formats":611,"hash":619,"ext":384,"mime":385,"size":620,"url":621,"previewUrl":33,"provider":370,"provider_metadata":33,"createdAt":622,"updatedAt":623,"documentId":624,"publishedAt":373,"focalPoint":33},15762,"Facebook Ads report template.png","Facebook Ads Report Template - Performance overview dashboard with charts and key metrics.",1498,1098,{"thumbnail":612},{"ext":384,"url":613,"hash":614,"mime":385,"name":615,"path":33,"size":616,"width":617,"height":618},"https://s3.us-east-2.amazonaws.com/whatagraph.com/thumbnail_Facebook_Ads_report_template_155e191603.png","thumbnail_Facebook_Ads_report_template_155e191603","thumbnail_Facebook Ads report template.png",23.57,213,156,"Facebook_Ads_report_template_155e191603",215.53,"https://s3.us-east-2.amazonaws.com/whatagraph.com/Facebook_Ads_report_template_155e191603.png","2025-10-31T07:53:22.381Z","2025-10-31T07:53:25.064Z","crnkkodllxvdixfct7qqe6c6",[],[],{"id":375,"Name":628,"createdAt":629,"updatedAt":630,"publishedAt":631,"documentId":632,"cta":633},"Start a free trial - Hero","2024-11-13T15:06:26.834Z","2026-07-23T09:49:23.352Z","2026-07-23T09:50:17.748Z","st6xpc8get0b700is34ddkq0",[634,637],{"id":635,"label":334,"url":335,"subtext":33,"style":636,"element_id":33,"color":33,"icon":33,"width":33},2899,"button",{"id":638,"label":639,"url":33,"subtext":33,"style":636,"element_id":33,"color":33,"icon":33,"width":33},2900,"View template","sections.hero",{"id":5,"text_above_title":33,"title":642,"subtext":643,"hide_search":33,"show_all_templates_only":33,"custom_templates":644,"custom_subpages":645,"__component":669},"Explore Facebook Ads Reporting Templates Created by Marketers","Get free Facebook Ads report templates recreated from real reports built by marketers. ",[],[646],{"id":5,"title":563,"slug":564,"card_description":33,"createdAt":565,"updatedAt":566,"publishedAt":567,"documentId":568,"template":647,"card_image":648},{"id":554,"title":555,"slug":556,"createdAt":557,"updatedAt":558,"publishedAt":559,"intercom":34,"testimonials":34,"reporting":17,"help":17,"card_description":33,"documentId":560},{"id":649,"name":650,"alternativeText":651,"caption":33,"width":652,"height":653,"formats":654,"hash":663,"ext":656,"mime":659,"size":664,"url":665,"previewUrl":33,"provider":370,"provider_metadata":33,"createdAt":666,"updatedAt":667,"documentId":668,"publishedAt":373,"focalPoint":33},15817,"Image.jpg","Image - An orange rounded square icon with a white graphical bar chart in the center",760,302,{"thumbnail":655},{"ext":656,"url":657,"hash":658,"mime":659,"name":660,"path":33,"size":661,"width":585,"height":662},".jpg","https://s3.us-east-2.amazonaws.com/whatagraph.com/thumbnail_Image_8e7ff8fd80.jpg","thumbnail_Image_8e7ff8fd80","image/jpeg","thumbnail_Image.jpg",2.28,97,"Image_8e7ff8fd80",34.65,"https://s3.us-east-2.amazonaws.com/whatagraph.com/Image_8e7ff8fd80.jpg","2025-11-03T12:33:38.258Z","2025-11-03T12:33:40.049Z","y0d1akx7zsa2xci5rasllmfn","sections.template-subpages",{"id":671,"title":672,"subtext":673,"subtextBottom":604,"titleSize":674,"type":675,"subtextStyle":674,"disableTopMargin":17,"disableBottomMargin":17,"text_above_title":33,"CTA":676,"cta_collection":677,"__component":685},152,"Create Custom Facebook Ads Reports in Seconds","\u003Cp>With Whatagraph IQ, just tell us what you need, and we'll build a stunning Facebook Ads report for you. No templates or manual setup needed.\u003C/p>","normal","wg3 - generate report",[],{"id":159,"Name":334,"createdAt":678,"updatedAt":679,"publishedAt":680,"documentId":681,"cta":682},"2025-09-15T14:38:22.192Z","2026-07-21T11:53:08.659Z","2026-07-21T11:53:23.622Z","nqn16pbgplm2dgl1yebiu5j3",[683],{"id":684,"label":334,"url":335,"subtext":33,"style":636,"element_id":33,"color":33,"icon":33,"width":33},2875,"sections.headline",{"id":5,"text_above_title":33,"title":687,"subtext":33,"guideflow_code":688,"disable_top_margin":17,"disable_bottom_margin":17,"__component":689},"How to Use Whatagraph's Facebook Ads Report Template","\u003Cdiv style=\"position: relative; padding-bottom:calc(56.582976117575015% + 50px); height: 0;\">\n\u003Ciframe id=\"6kwj0zoh1p\" src=\"https://app.guideflow.com/embed/6kwj0zoh1p\" width=\"100%\" height=\"100%\" style=\"overflow:hidden;position:absolute;border:none\" scrolling=\"no\" allow=\"clipboard-read; clipboard-write\" webkitallowfullscreen mozallowfullscreen allowfullscreen allowtransparency=\"true\">\u003C/iframe>\n\u003Cscript src=\"https://app.guideflow.com/assets/opt.js\" data-iframe-id=\"6kwj0zoh1p\">\u003C/script>\n\u003C/div>","sections.guideflow",{"id":135,"content":691,"__component":692},"\u003Ch2 id=\"what-is-a-meta-ads-report-template\">What is a Meta Ads report template?\u003C/h2>\u003Cp>A Meta Ads report template is a ready-made report that connects your Facebook and Instagram Ads data and organizes it into a clear, visual format.\u003C/p>\u003Cp>Right now, most agencies are still doing this the hard way:\u003C/p>\u003Cp>\u003Cstrong>1. Exporting\u003C/strong> CSVs from Meta Ads Manager\u003C/p>\u003Cp>\u003Cstrong>2. Dropping\u003C/strong> them into spreadsheets or Looker Studio\u003C/p>\u003Cp>\u003Cstrong>3. Formatting\u003C/strong> everything by hand\u003C/p>\u003Cp>\u003Cstrong>4. Writing up\u003C/strong> a summary manually before every client call\u003C/p>\u003Cp>This process works - but it doesn't scale, and it eats hours that should be going into optimization.\u003C/p>\u003Cp>Facebook and Instagram remain the dominant paid social media channels: a\u003Ca href=\"https://www.statista.com/statistics/259379/social-media-platforms-used-by-marketers-worldwide/\" target=\"_blank\" rel=\"noopener noreferrer\"> 2025 Statista report\u003C/a> found that 83% of marketers worldwide use Facebook for marketing purposes, with Instagram right behind at 78% usage. But that pipeline is getting more expensive to justify.\u003Ca href=\"https://www.triplewhale.com/blog/facebook-ads-benchmarks\" target=\"_blank\" rel=\"noopener noreferrer\"> Triple Whale's 2026 Facebook Ads Benchmark Report\u003C/a> showed Facebook Ads CPMs climbed over 20% in 2025. \u003C/p>\u003Cp>When clients are paying more to reach the same audience, an accurate report is no longer optional - it's how you prove the spend is working.\u003C/p>\u003Cp>A solid Facebook Ads report template gives your team a repeatable way to:\u003C/p>\u003Cul>\u003Cli>\u003Cstrong>Monitor key metrics\u003C/strong> like ROAS, CTR, CPC, CPM, and conversion rate across every Facebook Ads campaign\u003C/li>\u003Cli>\u003Cstrong>Break down performance\u003C/strong> by ad set, ad creative, and ad placement to pinpoint what's driving results\u003C/li>\u003Cli>\u003Cstrong>Show audience demographics\u003C/strong> - age, gender, location, device - to confirm campaigns are reaching the right people\u003C/li>\u003Cli>\u003Cstrong>Add context and recommendations\u003C/strong> alongside the data so clients understand what the numbers actually mean\u003C/li>\u003Cli>\u003Cstrong>Deliver reports\u003C/strong> through live links, scheduled emails, or branded PDFs without rebuilding anything each time\u003C/li>\u003C/ul>\u003Cp>\u003Ca href=\"/whatagraph-iq\">Whatagraph IQ\u003C/a> takes this even further. \u003C/p>\u003Cp>Once your Facebook Ads report template is live, it writes performance summaries automatically from your actual data and brand reports to match each client.\u003C/p>\u003Cp>Clients can even ask questions about their own report and get instant plain-language answers, no analyst required.\u003C/p>\u003Cp>Plus, with Whatagraph's \u003Ca href=\"/blog/articles/facebook-ads-mcp\">Facebook Ads MCP\u003C/a>, you can connect your Meta Ads and other marketing data to Claude and analyze it in plain language and get back answers you trust. \u003C/p>\u003Cp>For agencies running multiple accounts, the time savings are significant. After switching to Whatagraph,\u003Ca href=\"https://peakseven.com/\" target=\"_blank\" rel=\"noopener noreferrer\"> Peak Seven\u003C/a> cut reporting time from 4 hours per report to 1.5 hours - saving 63 hours every month across their 25 clients.\u003C/p>\u003Cp>\u003Cblockquote class=\"quote quote--variant-1 py-6 px-6 !my-2 rounded-2xl !max-w-full md:text-lg lg:text-xl text-base-dark\">\n          \u003Cdiv class=\"flex gap-4\">\n            \u003Cdiv class=\"\">\n              \u003Csvg\n                xmlns=\"http://www.w3.org/2000/svg\"\n                width=\"28\"\n                height=\"26\"\n                viewBox=\"0 0 28 26\"\n                fill=\"none\"\n              >\n                \u003Cpath\n                  opacity=\"0.15\"\n                  d=\"M10.5428 4.65271C8.26599 5.08169 6.66559 6.73158 5.74165 9.60241C5.27967 11.0213 5.04869 12.4237 5.04869 13.8096C5.04869 13.9746 5.04869 14.1231 5.04869 14.2551C5.08169 14.3541 5.11468 14.6016 5.14768 14.9976H10.5428V25.7879H0V15.839C0 10.9553 0.97344 7.19356 2.92032 4.55372C4.8672 1.91388 7.40804 0.395976 10.5428 0V4.65271ZM27.2233 4.65271C25.4084 4.94969 24.0225 5.97263 23.0656 7.72152C22.1416 9.47042 21.6797 11.4833 21.6797 13.7602C21.6797 13.9581 21.6797 14.1561 21.6797 14.3541C21.7127 14.5521 21.7622 14.7666 21.8282 14.9976H27.2233V25.7879H16.631V15.839C16.631 11.9123 17.4559 8.41448 19.1058 5.34567C20.7557 2.24386 23.4616 0.461971 27.2233 0V4.65271Z\"\n                  fill=\"#5667FC\"\n                />\n              \u003C/svg>\n            \u003C/div>\n            \u003Cdiv class=\"italic\">\n              I immediately knew Whatagraph was going to save us a lot of time, and that we were going to have accurate reporting. It took us to the next level with our clients and within our team. - \u003Ca href=\"https://www.linkedin.com/in/kim-strickland\" target=\"_blank\" rel=\"noopener noreferrer\">Kim Strickland\u003C/a>, Digital Marketing Specialist at Peak Seven\n\n              \u003Cfooter class=\"text-right font-bold !mt-3 text-wrap-balance not-italic [&_a]:font-bold\">\n                \n              \u003C/footer>\n            \u003C/div>\n          \u003C/div>\n        \u003C/blockquote>\u003C/p>\u003Ch2 id=\"what-should-be-included-in-a-facebook-ads-report-template\">What Should Be Included in a Facebook Ads Report Template?\u003C/h2>\u003Cp>If you’re running ads for clients or managing in-house campaigns, your Facebook reporting template should do more than dump metrics. It should tell a clear performance story, fast. \u003C/p>\u003Cp>Here’s what a complete Facebook Ads dashboard template (like the one built in Whatagraph) includes.\u003C/p>\u003Ch3 id=\"performance-summary\">1. Performance Summary\u003C/h3>\u003Cp>\u003Cimg src=\"https://media.whatagraph.com/Facebook_ads_performance_summary_54f84569a6.png\" srcset=\"https://media.whatagraph.com/Facebook_ads_performance_summary_54f84569a6.png?width=350 350w, https://media.whatagraph.com/Facebook_ads_performance_summary_54f84569a6.png?width=700 700w, https://media.whatagraph.com/Facebook_ads_performance_summary_54f84569a6.png?width=420 440w, https://media.whatagraph.com/Facebook_ads_performance_summary_54f84569a6.png?width=840 880w, https://media.whatagraph.com/Facebook_ads_performance_summary_54f84569a6.png?width=768 768w, https://media.whatagraph.com/Facebook_ads_performance_summary_54f84569a6.png?width=1536 1536w, https://media.whatagraph.com/Facebook_ads_performance_summary_54f84569a6.png?width=992 992w, https://media.whatagraph.com/Facebook_ads_performance_summary_54f84569a6.png?width=1984 1984w, https://media.whatagraph.com/Facebook_ads_performance_summary_54f84569a6.png?width=600 1200w, https://media.whatagraph.com/Facebook_ads_performance_summary_54f84569a6.png?width=1200 2400w, https://media.whatagraph.com/Facebook_ads_performance_summary_54f84569a6.png?width=720 1440w, https://media.whatagraph.com/Facebook_ads_performance_summary_54f84569a6.png?width=1440 2880w\" sizes=\"(max-width: 350px) 350px, (max-width: 440px) 440px, (max-width: 768px) 768px, (max-width: 992px) 992px, (max-width: 1200px) 1200px, (min-resolution: 192dpi) and (max-width: 350px) 700px, (min-resolution: 192dpi) and (max-width: 420px) 840px, (min-resolution: 192dpi) and (max-width: 768px) 1536px, (min-resolution: 192dpi) and (max-width: 992px) 1984px, (min-resolution: 192dpi) and (max-width: 1200px) 2400px, (min-resolution: 192dpi) 2880px, 1440px\" loading=\"lazy\" fetchpriority=\"auto\" decoding=\"async\" alt=\"Facebook Ads Performance Summary - A dashboard with graphs, metrics, and recommendations.\">Start your monthly report with a clear snapshot of your Facebook Ads performance over a specific time frame, for example, last month.\u003C/p>\u003Cp>Drag-and-drop a goal widget to visualize key performance indicators like spend, reach, clicks, and conversions. Add a performance summary list that shows how each metric — such as CTR (Click-Through Rate), CPC (Cost per Click), CPM, and ROAS (Return on Ad Spend) — has changed compared to the previous period.\u003C/p>\u003Cp>Then, include text widgets for your summary and recommendations. With \u003Ca href=\"/whatagraph-iq\">Whatagraph IQ\u003C/a> Summary, you don’t have to write these manually. Simply ask Whatagraph to write them for you in 18 different languages using your own Facebook Ads data.\u003C/p>\u003Cp>For example:\u003C/p>\u003Cp>\u003Ci>“Write a short performance summary highlighting top-performing ad creatives and optimization opportunities for e-commerce campaigns.”\u003C/i>\u003C/p>\u003Cp>You can fully edit the text afterward to match your tone. \u003C/p>\u003Cp>Since Whatagraph’s AI analyzes the actual data sources in your report, there are no hallucinations. Plus, you never risk data breaches because everything stays inside Whatagraph, not external tools like ChatGPT.\u003C/p>\u003Ch3 id=\"performance-overview\">2. Performance Overview\u003Cbr>\u003Cimg src=\"https://media.whatagraph.com/Facebook_ads_performance_overview_6682381e1b.png\" srcset=\"https://media.whatagraph.com/Facebook_ads_performance_overview_6682381e1b.png?width=350 350w, https://media.whatagraph.com/Facebook_ads_performance_overview_6682381e1b.png?width=700 700w, https://media.whatagraph.com/Facebook_ads_performance_overview_6682381e1b.png?width=420 440w, https://media.whatagraph.com/Facebook_ads_performance_overview_6682381e1b.png?width=840 880w, https://media.whatagraph.com/Facebook_ads_performance_overview_6682381e1b.png?width=768 768w, https://media.whatagraph.com/Facebook_ads_performance_overview_6682381e1b.png?width=1536 1536w, https://media.whatagraph.com/Facebook_ads_performance_overview_6682381e1b.png?width=992 992w, https://media.whatagraph.com/Facebook_ads_performance_overview_6682381e1b.png?width=1984 1984w, https://media.whatagraph.com/Facebook_ads_performance_overview_6682381e1b.png?width=600 1200w, https://media.whatagraph.com/Facebook_ads_performance_overview_6682381e1b.png?width=1200 2400w, https://media.whatagraph.com/Facebook_ads_performance_overview_6682381e1b.png?width=720 1440w, https://media.whatagraph.com/Facebook_ads_performance_overview_6682381e1b.png?width=1440 2880w\" sizes=\"(max-width: 350px) 350px, (max-width: 440px) 440px, (max-width: 768px) 768px, (max-width: 992px) 992px, (max-width: 1200px) 1200px, (min-resolution: 192dpi) and (max-width: 350px) 700px, (min-resolution: 192dpi) and (max-width: 420px) 840px, (min-resolution: 192dpi) and (max-width: 768px) 1536px, (min-resolution: 192dpi) and (max-width: 992px) 1984px, (min-resolution: 192dpi) and (max-width: 1200px) 2400px, (min-resolution: 192dpi) 2880px, 1440px\" loading=\"lazy\" fetchpriority=\"auto\" decoding=\"async\" alt=\"Facebook Ads Performance Overview - Dashboard showing key performance metrics, trend charts, and total spend.\">\u003C/h3>\u003Cp>Use this section to visualize your most important key metrics in single-value widgets.\u003C/p>\u003Cp>Show Facebook Ads performance trends across important PPC metrics like CTR, CPC, CPM, conversion rate, and ROAS, and compare them to the previous reporting period. \u003C/p>\u003Cp>Use a variation of graphs to make your performance report easier to interpret for both clients and internal stakeholders.\u003C/p>\u003Ch3 id=\"campaign-and-ad-performance-breakdown\">3. Campaign and Ad Performance Breakdown\u003C/h3>\u003Cfigure class=\"image\">\u003Cimg src=\"https://media.whatagraph.com/Campaign_and_ad_performance_bb262112c9.png\" srcset=\"https://media.whatagraph.com/Campaign_and_ad_performance_bb262112c9.png?width=350 350w, https://media.whatagraph.com/Campaign_and_ad_performance_bb262112c9.png?width=700 700w, https://media.whatagraph.com/Campaign_and_ad_performance_bb262112c9.png?width=420 440w, https://media.whatagraph.com/Campaign_and_ad_performance_bb262112c9.png?width=840 880w, https://media.whatagraph.com/Campaign_and_ad_performance_bb262112c9.png?width=768 768w, https://media.whatagraph.com/Campaign_and_ad_performance_bb262112c9.png?width=1536 1536w, https://media.whatagraph.com/Campaign_and_ad_performance_bb262112c9.png?width=992 992w, https://media.whatagraph.com/Campaign_and_ad_performance_bb262112c9.png?width=1984 1984w, https://media.whatagraph.com/Campaign_and_ad_performance_bb262112c9.png?width=600 1200w, https://media.whatagraph.com/Campaign_and_ad_performance_bb262112c9.png?width=1200 2400w, https://media.whatagraph.com/Campaign_and_ad_performance_bb262112c9.png?width=720 1440w, https://media.whatagraph.com/Campaign_and_ad_performance_bb262112c9.png?width=1440 2880w\" sizes=\"(max-width: 350px) 350px, (max-width: 440px) 440px, (max-width: 768px) 768px, (max-width: 992px) 992px, (max-width: 1200px) 1200px, (min-resolution: 192dpi) and (max-width: 350px) 700px, (min-resolution: 192dpi) and (max-width: 420px) 840px, (min-resolution: 192dpi) and (max-width: 768px) 1536px, (min-resolution: 192dpi) and (max-width: 992px) 1984px, (min-resolution: 192dpi) and (max-width: 1200px) 2400px, (min-resolution: 192dpi) 2880px, 1440px\" loading=\"lazy\" fetchpriority=\"auto\" decoding=\"async\" alt=\"Campaign And Ad Performance - Screenshot of tables with ad campaign data and performance metrics.\">\u003C/figure>\u003Cp>Dive deeper into your campaign performance in this section of your Facebook ad campaign report template.\u003C/p>\u003Cp>Create a table that breaks down each Facebook Ads campaign with marketing data like total spend, impressions, CPM, clicks, CPC, CTR, and engagement. This helps you instantly identify which campaigns perform best and where adjustments are needed to optimize performance.\u003C/p>\u003Cp>Next, use a carousel to display your top-performing Facebook Ads — complete with visuals, audience reach, and conversion data. This gives stakeholders a quick look at what creative is driving results across Meta Ads and Instagram Ads.\u003C/p>\u003Cfigure class=\"image\">\u003Cimg src=\"https://media.whatagraph.com/Ad_performance_preview_486686965c.png\" srcset=\"https://media.whatagraph.com/Ad_performance_preview_486686965c.png?width=350 350w, https://media.whatagraph.com/Ad_performance_preview_486686965c.png?width=700 700w, https://media.whatagraph.com/Ad_performance_preview_486686965c.png?width=420 440w, https://media.whatagraph.com/Ad_performance_preview_486686965c.png?width=840 880w, https://media.whatagraph.com/Ad_performance_preview_486686965c.png?width=768 768w, https://media.whatagraph.com/Ad_performance_preview_486686965c.png?width=1536 1536w, https://media.whatagraph.com/Ad_performance_preview_486686965c.png?width=992 992w, https://media.whatagraph.com/Ad_performance_preview_486686965c.png?width=1984 1984w, https://media.whatagraph.com/Ad_performance_preview_486686965c.png?width=600 1200w, https://media.whatagraph.com/Ad_performance_preview_486686965c.png?width=1200 2400w, https://media.whatagraph.com/Ad_performance_preview_486686965c.png?width=720 1440w, https://media.whatagraph.com/Ad_performance_preview_486686965c.png?width=1440 2880w\" sizes=\"(max-width: 350px) 350px, (max-width: 440px) 440px, (max-width: 768px) 768px, (max-width: 992px) 992px, (max-width: 1200px) 1200px, (min-resolution: 192dpi) and (max-width: 350px) 700px, (min-resolution: 192dpi) and (max-width: 420px) 840px, (min-resolution: 192dpi) and (max-width: 768px) 1536px, (min-resolution: 192dpi) and (max-width: 992px) 1984px, (min-resolution: 192dpi) and (max-width: 1200px) 2400px, (min-resolution: 192dpi) 2880px, 1440px\" loading=\"lazy\" fetchpriority=\"auto\" decoding=\"async\" alt=\"Ad Performance Preview - A grid of six ad performance previews.\">\u003C/figure>\u003Ch3 id=\"audience-insights-demographics\">4. Audience Insights (Demographics)\u003C/h3>\u003Cp>\u003Cimg src=\"https://media.whatagraph.com/Audience_engagement_293c6c3bf4.png\" srcset=\"https://media.whatagraph.com/Audience_engagement_293c6c3bf4.png?width=350 350w, https://media.whatagraph.com/Audience_engagement_293c6c3bf4.png?width=700 700w, https://media.whatagraph.com/Audience_engagement_293c6c3bf4.png?width=420 440w, https://media.whatagraph.com/Audience_engagement_293c6c3bf4.png?width=840 880w, https://media.whatagraph.com/Audience_engagement_293c6c3bf4.png?width=768 768w, https://media.whatagraph.com/Audience_engagement_293c6c3bf4.png?width=1536 1536w, https://media.whatagraph.com/Audience_engagement_293c6c3bf4.png?width=992 992w, https://media.whatagraph.com/Audience_engagement_293c6c3bf4.png?width=1984 1984w, https://media.whatagraph.com/Audience_engagement_293c6c3bf4.png?width=600 1200w, https://media.whatagraph.com/Audience_engagement_293c6c3bf4.png?width=1200 2400w, https://media.whatagraph.com/Audience_engagement_293c6c3bf4.png?width=720 1440w, https://media.whatagraph.com/Audience_engagement_293c6c3bf4.png?width=1440 2880w\" sizes=\"(max-width: 350px) 350px, (max-width: 440px) 440px, (max-width: 768px) 768px, (max-width: 992px) 992px, (max-width: 1200px) 1200px, (min-resolution: 192dpi) and (max-width: 350px) 700px, (min-resolution: 192dpi) and (max-width: 420px) 840px, (min-resolution: 192dpi) and (max-width: 768px) 1536px, (min-resolution: 192dpi) and (max-width: 992px) 1984px, (min-resolution: 192dpi) and (max-width: 1200px) 2400px, (min-resolution: 192dpi) 2880px, 1440px\" loading=\"lazy\" fetchpriority=\"auto\" decoding=\"async\" alt=\"Audience Engagement - Dashboard showing demographic data, pie charts for ad delivery by age/gender, and conversion funnel.\">\u003C/p>\u003Cp>Next, show how your audience interacts with your ads in your Facebook Ads Insights report template.\u003C/p>\u003Cp>Add a table breaking down demographics such as age, gender, and country, along with metrics like impressions, conversions, and engagement. Then use pie charts or visualization widgets to compare performance by audience segment — for example, impressions by gender or conversions by age group.\u003C/p>\u003Cp>This section helps you uncover trends that can improve targeting and refine your marketing reporting for future campaigns.\u003C/p>\u003Ch3 id=\"conversion-funnel-visualization\">5. Conversion Funnel Visualization\u003C/h3>\u003Cp>Wrap up your Facebook Ad reporting template should show the journey from reach to conversion using a funnel chart. It tracks how users move from reach to conversion, giving both clients and marketing teams a clear sense of their marketing efforts.\u003C/p>\u003Ch2 id=\"explore-more-facebook-ads-report-templates\">Explore more Facebook Ads report templates\u003C/h2>\u003Cp>Below are three more Facebook Ads report templates co-created with experienced paid media specialists. \u003C/p>\u003Cp>Each is built for a specific use case: lead generation, eCommerce, and creative performance.\u003C/p>\u003Ch3 id=\"meta-ads-report-template-for-lead-generation\">1. Meta Ads report template for lead generation\u003C/h3>\u003Cp>The \u003Ca href=\"/templates/ppc-report#meta-ads-lead-gen-lars-maat\"  rel=\"noopener noreferrer\">Meta Ads report template for lead generation\u003C/a>, co-created with \u003Ca href=\"https://nl.linkedin.com/in/larsmaat\" target=\"_blank\" rel=\"noopener noreferrer\">Lars Maat\u003C/a>, the co-founder of \u003Ca href=\"https://www.maatwerkonline.nl/\" target=\"_blank\" rel=\"noopener noreferrer\">Maatwerk Online\u003C/a>, is built for agencies running Meta Ads campaigns with the goal of generating leads. \u003C/p>\u003Cp>It goes beyond surface-level lead counts and tracks what actually matters: how many of those leads turn into paying clients.\u003C/p>\u003Cp>\u003Cstrong>Structure\u003C/strong>\u003C/p>\u003Cp>The report opens up with the top-line KPIs and insights, and recommendations section - so stakeholders get a quick overview of what's working before digging into details.\u003C/p>\u003Cp>From there, it moves into secondary KPIs, a campaign breakdown table, and a funnel view showing how users move from impression to click to lead.\u003C/p>\u003Cp>\u003Cstrong>Metrics to visualize\u003C/strong>\u003C/p>\u003Cp>\u003Cstrong>Primary KPIs:\u003C/strong>\u003C/p>\u003Cul>\u003Cli>\u003Cstrong>Website leads\u003C/strong> - the core conversion goal for lead gen campaigns\u003C/li>\u003Cli>\u003Cstrong>Amount spent \u003C/strong>- tracks budget consumption against results\u003C/li>\u003Cli>\u003Cstrong>ROAS\u003C/strong> - shows whether ad spend is generating measurable return\u003C/li>\u003Cli>\u003Cstrong>Cost per lead\u003C/strong> - reveals the efficiency of each campaign in acquiring leads\u003C/li>\u003C/ul>\u003Cp>\u003Cstrong>Secondary KPIs:\u003C/strong>\u003C/p>\u003Cul>\u003Cli>\u003Cstrong>Impressions\u003C/strong> - measures overall campaign reach\u003C/li>\u003Cli>\u003Cstrong>Clicks\u003C/strong> - shows how many users engaged enough to visit the landing page\u003C/li>\u003Cli>\u003Cstrong>CTR\u003C/strong> - indicates whether ad creative and targeting are aligned\u003C/li>\u003Cli>\u003Cstrong>CPC\u003C/strong> - tracks cost efficiency at the click level\u003C/li>\u003Cli>\u003Cstrong>CPA\u003C/strong> - measures total cost to acquire a conversion, not just a lead\u003C/li>\u003C/ul>\u003Cp>Lars Maat's approach to lead gen reporting challenges one of the most common mistakes agencies make - reporting on lead volume without looking at lead quality.\u003C/p>\u003Cp>\u003Cblockquote class=\"quote quote--variant-1 py-6 px-6 !my-2 rounded-2xl !max-w-full md:text-lg lg:text-xl text-base-dark\">\n          \u003Cdiv class=\"flex gap-4\">\n            \u003Cdiv class=\"\">\n              \u003Csvg\n                xmlns=\"http://www.w3.org/2000/svg\"\n                width=\"28\"\n                height=\"26\"\n                viewBox=\"0 0 28 26\"\n                fill=\"none\"\n              >\n                \u003Cpath\n                  opacity=\"0.15\"\n                  d=\"M10.5428 4.65271C8.26599 5.08169 6.66559 6.73158 5.74165 9.60241C5.27967 11.0213 5.04869 12.4237 5.04869 13.8096C5.04869 13.9746 5.04869 14.1231 5.04869 14.2551C5.08169 14.3541 5.11468 14.6016 5.14768 14.9976H10.5428V25.7879H0V15.839C0 10.9553 0.97344 7.19356 2.92032 4.55372C4.8672 1.91388 7.40804 0.395976 10.5428 0V4.65271ZM27.2233 4.65271C25.4084 4.94969 24.0225 5.97263 23.0656 7.72152C22.1416 9.47042 21.6797 11.4833 21.6797 13.7602C21.6797 13.9581 21.6797 14.1561 21.6797 14.3541C21.7127 14.5521 21.7622 14.7666 21.8282 14.9976H27.2233V25.7879H16.631V15.839C16.631 11.9123 17.4559 8.41448 19.1058 5.34567C20.7557 2.24386 23.4616 0.461971 27.2233 0V4.65271Z\"\n                  fill=\"#5667FC\"\n                />\n              \u003C/svg>\n            \u003C/div>\n            \u003Cdiv class=\"italic\">\n              In Meta Ads, we don't focus on the number of leads. Instead, we look at how many new clients actually come from those leads. You might have one campaign with 100 leads at €10 CPL and another with 10 leads at €80 CPL - on paper, you'd kill the second one. But what if that second campaign brings in 9 clients, while the first only brings in one? That's why offline conversion tracking in Meta Lead Gen campaigns is so important. - Lars Maat, Co-Founder, Maatwerk Online\n\n              \u003Cfooter class=\"text-right font-bold !mt-3 text-wrap-balance not-italic [&_a]:font-bold\">\n                \n              \u003C/footer>\n            \u003C/div>\n          \u003C/div>\n        \u003C/blockquote>\u003C/p>\u003Ch3 id=\"meta-ads-report-template-for-ecommerce\">2. Meta Ads report template for eCommerce\u003C/h3>\u003Cp>Also co-created with Lars Maat, the \u003Ca href=\"/templates/ppc-report#meta-ads-ecommerce-lars-maat\"  rel=\"noopener noreferrer\">Meta Ads report template for eCommerce\u003C/a> is built for brands running Meta Ads with purchase and revenue targets. \u003C/p>\u003Cp>It tracks performance from ad spend through to purchases, with a focus on profitability and goal pacing.\u003C/p>\u003Cp>\u003Cstrong>Structure\u003C/strong>\u003C/p>\u003Cp>The report starts with a goal pacing widget - showing clients how close they are to hitting their targets and how much of the budget has been used. \u003C/p>\u003Cp>A short insights and recommendations section follows, then top-line KPI widgets, campaign-level tables, and spend trend charts.\u003C/p>\u003Cp>\u003Cstrong>Metrics to visualize\u003C/strong>\u003C/p>\u003Cp>\u003Cstrong>Primary KPIs:\u003C/strong>\u003C/p>\u003Cul>\u003Cli>\u003Cstrong>Purchases\u003C/strong> - the main conversion event for eCommerce campaigns\u003C/li>\u003Cli>\u003Cstrong>Revenue\u003C/strong> - ties ad performance directly to business outcomes\u003C/li>\u003Cli>\u003Cstrong>ROAS\u003C/strong> - the key profitability indicator for eCommerce reporting\u003C/li>\u003Cli>\u003Cstrong>Cost\u003C/strong> - tracks total ad spend against revenue generated\u003C/li>\u003Cli>\u003Cstrong>Cost per purchase\u003C/strong> - shows how efficiently the budget is converting to sales\u003C/li>\u003C/ul>\u003Cp>\u003Cstrong>Secondary KPIs:\u003C/strong>\u003C/p>\u003Cul>\u003Cli>\u003Cstrong>Impressions, clicks, CPC, CTR\u003C/strong> - channel health indicators\u003C/li>\u003Cli>\u003Cstrong>Conversion rate\u003C/strong> - reveals how well landing pages and ad creative work together\u003C/li>\u003Cli>\u003Cstrong>CPA\u003C/strong> - tracks overall acquisition cost across the funnel\u003C/li>\u003C/ul>\u003Cp>\u003Cstrong>Best practices from Lars Maat:\u003C/strong>\u003C/p>\u003Cul>\u003Cli>Open with a goal pacing widget so clients immediately see progress against targets\u003C/li>\u003Cli>Add a short insight or recommendation at the top before the data\u003C/li>\u003Cli>Use single-value widgets for the most important Meta Ads metrics - keep it scannable\u003C/li>\u003Cli>Include a table showing purchases and ROAS by campaign name for a quick performance read\u003C/li>\u003Cli>Use vertical bar graphs for daily purchase trends and horizontal bar graphs for monthly spend\u003C/li>\u003C/ul>\u003Ch3 id=\"meta-ads-report-template-with-a-focus-on-ad-creatives\">3. Meta Ads report template with a focus on ad creatives\u003C/h3>\u003Cp>Co-created with \u003Ca href=\"https://www.linkedin.com/in/alexmitrofanov/\" target=\"_blank\" rel=\"noopener noreferrer\">Alexander Mitrofanov\u003C/a>, Senior Paid Media Specialist at \u003Ca href=\"https://www.tagworldwide.com/\" target=\"_blank\" rel=\"noopener noreferrer\">Tag Worldwide\u003C/a>, this \u003Ca href=\"/templates/ppc-report#meta-ads-alexander-mitrofanov\"  rel=\"noopener noreferrer\">Meta Ads report template for ad creatives\u003C/a> is for teams that want to go deeper on creative performance.\u003C/p>\u003Cp>It helps to track which ads are actually driving engagement across Facebook and Instagram, not just which campaigns are spending the most.\u003C/p>\u003Cp>\u003Cstrong>Structure\u003C/strong>\u003C/p>\u003Cp>The report opens with an aggregated values tab covering all active ad channels - Meta Ads, Google Ads, TikTok Ads - giving stakeholders a cross-channel view before drilling into Meta specifically. \u003C/p>\u003Cp>On the second tab, it drills into Meta specifically. The tab opens with campaign goals tracked separately for Facebook and Instagram. \u003C/p>\u003Cp>From there, it moves into a granular ad-level table and closes with a carousel of top-performing creatives showing CTR, post engagement, post shares, and post saves for each ad.\u003C/p>\u003Cp>\u003Cstrong>Metrics to visualize\u003C/strong>\u003C/p>\u003Cp>\u003Cstrong>Primary KPIs:\u003C/strong>\u003C/p>\u003Cul>\u003Cli>\u003Cstrong>Total impressions, Facebook impressions, Instagram impressions\u003C/strong> - breaks down reach by platform so you can see where your audience is most active\u003C/li>\u003Cli>\u003Cstrong>Total spend\u003C/strong> - tracks budget against creative performance\u003C/li>\u003Cli>\u003Cstrong>Page engagement\u003C/strong> - measures how ads are driving broader brand interaction beyond clicks\u003C/li>\u003C/ul>\u003Cp>\u003Cstrong>Secondary KPIs:\u003C/strong>\u003C/p>\u003Cul>\u003Cli>\u003Cstrong>Total clicks\u003C/strong> - overall engagement signal across all creatives\u003C/li>\u003Cli>\u003Cstrong>Post saves\u003C/strong> - a strong indicator of content value and future intent\u003C/li>\u003Cli>\u003Cstrong>Post shares\u003C/strong> - shows organic amplification driven by paid creative\u003C/li>\u003Cli>\u003Cstrong>CPC\u003C/strong> - tracks cost efficiency at the individual ad level\u003C/li>\u003Cli>\u003Cstrong>CPM\u003C/strong> - reveals how expensive it is to reach your audience on each platform\u003C/li>\u003C/ul>\u003Cp>\u003Cstrong>Best practices from Alexander Mitrofanov:\u003C/strong>\u003C/p>\u003Cul>\u003Cli>Start with an aggregated values tab so clients see total cross-channel performance before the Meta breakdown\u003C/li>\u003Cli>Add performance summaries, recommendations, and comments throughout - not just at the end\u003C/li>\u003Cli>Use a goal widget at the top, segmented by platform, so Facebook and Instagram performance are always visible separately\u003C/li>\u003Cli>Use pie charts to break down results by gender and publisher platform\u003C/li>\u003Cli>Always include a carousel chart of top-performing Facebook Ads creatives - it's the fastest way to show clients what's working\u003C/li>\u003C/ul>\u003Cp>\u003Cblockquote class=\"quote quote--variant-2 py-6 px-6 !my-2 rounded-2xl !max-w-full md:text-lg lg:text-xl text-base-dark\">\n          \u003Cdiv class=\"flex gap-4\">\n            \u003Cdiv class=\"\">\n              \u003Csvg\n                xmlns=\"http://www.w3.org/2000/svg\"\n                width=\"28\"\n                height=\"26\"\n                viewBox=\"0 0 28 26\"\n                fill=\"none\"\n              >\n                \u003Cpath\n                  opacity=\"0.15\"\n                  d=\"M10.5428 4.65271C8.26599 5.08169 6.66559 6.73158 5.74165 9.60241C5.27967 11.0213 5.04869 12.4237 5.04869 13.8096C5.04869 13.9746 5.04869 14.1231 5.04869 14.2551C5.08169 14.3541 5.11468 14.6016 5.14768 14.9976H10.5428V25.7879H0V15.839C0 10.9553 0.97344 7.19356 2.92032 4.55372C4.8672 1.91388 7.40804 0.395976 10.5428 0V4.65271ZM27.2233 4.65271C25.4084 4.94969 24.0225 5.97263 23.0656 7.72152C22.1416 9.47042 21.6797 11.4833 21.6797 13.7602C21.6797 13.9581 21.6797 14.1561 21.6797 14.3541C21.7127 14.5521 21.7622 14.7666 21.8282 14.9976H27.2233V25.7879H16.631V15.839C16.631 11.9123 17.4559 8.41448 19.1058 5.34567C20.7557 2.24386 23.4616 0.461971 27.2233 0V4.65271Z\"\n                  fill=\"#7171F2\"\n                />\n              \u003C/svg>\n            \u003C/div>\n            \u003Cdiv class=\"italic\">\n              Creative reporting is still massively underdeveloped. We need to stop focusing only on bidding and audiences. - Alexander Mitrofanov, Senior Paid Media Specialist at Tag Worldwide\n\n              \u003Cfooter class=\"text-right font-bold !mt-3 text-wrap-balance not-italic [&_a]:font-bold\">\n                \n              \u003C/footer>\n            \u003C/div>\n          \u003C/div>\n        \u003C/blockquote>\u003C/p>","sections.rich-text-content",{"id":694,"title":695,"text":696,"gray_background":17,"disable_top_margin":33,"disable_bottom_margin":33,"cta":33,"cta_collection":33,"bottom_cta":33,"bottom_cta_collection":697,"integrations":707,"__component":1175},52,"Connect All Your Paid Ads Data in One Place","\u003Cp>Bring all your paid ads data into one place with no-code, stable connectors that you don't need to babysit. \u003C/p>",{"id":36,"Name":698,"createdAt":699,"updatedAt":700,"publishedAt":701,"documentId":702,"cta":703},"See all integrations","2024-11-13T15:16:49.380Z","2024-11-13T15:16:50.427Z","2024-11-13T15:16:50.420Z","d5saockrxnhw7dy6pcs4n0vr",[704],{"id":705,"label":698,"url":706,"subtext":33,"style":636,"element_id":33,"color":33,"icon":33,"width":33},1563,"https://whatagraph.com/integrations",[708,742,778,828,885,1010,1071,1122],{"id":709,"title":144,"createdAt":710,"updatedAt":711,"publishedAt":712,"new":17,"beta":17,"coming_soon":17,"documentId":713,"link":714,"icon":717,"integration_metrics":727},36,"2023-01-12T11:32:02.996Z","2026-06-08T09:43:22.876Z","2023-01-12T11:32:05.818Z","s9rxzgqg92t2ebcirrhxjla9",{"id":715,"label":716,"url":145,"subtext":33,"style":33,"element_id":33,"color":33,"icon":33,"width":33},232,"linkedin-ads",{"id":718,"name":719,"alternativeText":720,"caption":33,"width":123,"height":123,"formats":33,"hash":721,"ext":366,"mime":367,"size":722,"url":723,"previewUrl":33,"provider":370,"provider_metadata":33,"createdAt":724,"updatedAt":725,"documentId":726,"publishedAt":373,"focalPoint":33},1032,"linkedin-ads.svg","LinkedIn Ads icon","linkedin_ads_791a60ad20",7.28,"https://s3.us-east-2.amazonaws.com/whatagraph.com/linkedin_ads_791a60ad20.svg","2023-01-11T12:48:32.987Z","2023-12-19T16:52:38.256Z","eqrr191f401t1q19nxxdqi46",[728,735],{"id":729,"name":730,"createdAt":33,"updatedAt":731,"publishedAt":732,"metric":733,"documentId":734,"icon":33},615,"LinkedIn Ads Campaign","2024-05-02T08:27:25.506Z","2023-02-20T12:03:01.000Z","Campaign total budget amount\nCampaign unit cost amount\nCampaign daily budget amount","qahrav12b2ykbrze52uteixg",{"id":736,"name":737,"createdAt":33,"updatedAt":738,"publishedAt":739,"metric":740,"documentId":741,"icon":33},490,"LinkedIn Ads Analytics","2024-03-06T10:40:36.020Z","2023-02-15T07:32:10.000Z","Card clicks\nCard impressions\nComment likes\nDocument completions\nDocument first quartile completions\nDocument midpoint completions\nDocument third quartile completions\nDownload clicks\nJob applications\nJob apply clicks\nPost click job applications\nPost click job apply clicks\nPost click registrations\nPost view job applications\nPost view job apply clicks\nPost view registrations\nReactions\nRegistrations\nTalent leads\nViral card clicks\nViral card impressions\nViral comment likes\nViral document completions\nViral document first quartile completions\nViral document midpoint completions\nViral document third quartile completions\nViral downloads clicks\nViral job applications\nViral job apply clicks\nViral post click job applications\nViral post click job apply clicks\nViral post click registrations\nViral post view job applications\nViral post view job apply clicks\nViral post view registrations\nViral reactions\nViral registrations\nPost click conversions\nAd unit clicks\nCompany page clicks\nOne click leads (viral)\nVideo first quartile completions\nText url clicks\nVideo starts\nExternal website conversions (viral)\nVideo third quartile completions\nLikes\nComments (viral)\nVideo third quartile completions (viral)\nOne click leads\nFull screen plays\nFollows\nOne click lead form opens (viral)\nConversion value\nFollows (viral)\nOther engagements\nVideo completions (viral)\nOpens\nLead generation mail interested clicks\nTotal engagements\nVideo views\nImpressions (viral)\nVideo views (viral)\nHeadline Clicks\nHeadline Impressions\nValid Work Email Leads\nCost in local currency\nLikes (viral)\nOther engagements (viral)\nVideo midpoint completions (viral)\nShares\nFull screen plays (viral)\nVideo midpoint completions\nTotal engagements (viral)\nExternal website post view conversions (viral)\nCompany page clicks (viral)\nAction clicks\nShares (viral)\nVideo completions\nExternal website post view conversions\nComments\nVideo starts (viral)\nCost in USD\nLanding page clicks\nOne click lead form opens\nImpressions\nLanding page clicks (viral)\nExternal website post click conversions (viral)\nExternal website conversions\nVideo first quartile completions (viral)\nLead generation mail contact info shares\nClicks\nClicks (viral)\nCost per click\nCost per 1000 impressions\nCost per engagement\nCost per conversion\nAverage engagement\nSocial actions\nOther clicks\nInMail clicks\nOpen rate\nClick to open rate\nCost per send\nCost per open\nEngagement rate\nAverage CTR\nCost per lead\nLead form completion rate\nInMail sends\nConversion rate\nReturn on ad spend\nApproximate Unique Member Reach","chtidd1njmzg5fdgtrwhn8p6",{"id":159,"title":743,"createdAt":744,"updatedAt":745,"publishedAt":746,"new":17,"beta":17,"coming_soon":17,"documentId":747,"link":748,"icon":752,"integration_metrics":763},"Google Ads","2023-01-12T10:30:56.571Z","2026-06-08T09:37:09.276Z","2023-01-12T10:30:59.129Z","eztalk7jeamtav7q3ed2wn8q",{"id":749,"label":750,"url":751,"subtext":33,"style":33,"element_id":33,"color":33,"icon":33,"width":33},225,"Google ads","/integrations/google-ads",{"id":753,"name":754,"alternativeText":755,"caption":33,"width":756,"height":756,"formats":33,"hash":757,"ext":366,"mime":367,"size":758,"url":759,"previewUrl":33,"provider":370,"provider_metadata":33,"createdAt":760,"updatedAt":761,"documentId":762,"publishedAt":373,"focalPoint":33},1025,"google-sda.svg","Google Ad Manager icon",72,"google_sda_c285fd1fa0",2.24,"https://s3.us-east-2.amazonaws.com/whatagraph.com/google_sda_c285fd1fa0.svg","2023-01-11T12:48:32.848Z","2023-12-19T16:49:51.648Z","oe9d4rbzn7y4sc9u8vbk7mpa",[764,770],{"id":765,"name":766,"createdAt":33,"updatedAt":33,"publishedAt":767,"metric":768,"documentId":769,"icon":33},153,"Report types","2023-02-10T09:16:46.000Z","Customer\nCampaign\nAd group\nAd group ad\nGender view\nGeographic view\nAd group audience view\nAd group ad asset view\nAd schedule view\nAge range view\nBidding strategy\nCampaign audience view\nCampaign bid modifier\nCampaign budget\nClick view\nConversion action\nDetail placement view\nDisplay keyword view\nDistance view\nDynamic search ads search term view\nExpanded landing page view\nExtension feed item\nFeed item\nFeed placeholder view\nGroup placement view\nHotel group view\nHotel performance view\nIncome range view\nKeyword view\nLanding page view\nLocation view\nManaged placement view\nPaid organic search term view\nParental status view\nProduct group view\nSearch term view\nShopping performance view\nTopic view\nUser location view\nVideo\nAd group asset\nAsset field type view\nCampaign asset\nCustomer asset\nSmart campaign search term view\nWebpage view\nAsset group product group view\nHotel reconciliation\nAd group ad asset combination view\nCampaign group","zmbleyy0ufxz97u5hdt142cx",{"id":771,"name":772,"createdAt":773,"updatedAt":774,"publishedAt":775,"metric":776,"documentId":777,"icon":33},699,"Google Ads Campaign","2024-02-28T11:15:20.280Z","2024-02-28T11:15:21.916Z","2024-02-28T11:15:21.909Z","Absolute top impression percentage\nActive view ctr\nClicks\nCtr\nImpressions\nActive view cpm\nActive view impressions\nAll conversions\nAverage cost\nAverage cpc\nAverage cpe\nConversions\nCost\nCost per all conversions\nCost per conversion\nAll conversions from store visit\nAll conversions from store website\nAll conversions value\nAverage cpm\nConversions value\nCross device conversions\nValue per all conversions\nValue per conversion\nCurrent model attributed conversions\nInteraction rate\nInteractions\nActive view measurability\nCurrent model attributed conversions value\nCurrent model attributed conversions value per cost\nSearch click share\nSearch top impression share\nTop impression percentage\nValue per current model attributed conversion\nActive view measurable cost\nActive view measurable impressions\nActive view viewability\nAll conversions from click to call\nAll conversions from directions\nBounce rate\nAll conversions from interactions rate\nAll conversions from menu\nAll conversions from order\nAll conversions from other engagement\nAverage cpv\nAverage page views\nAverage time on site\nContent budget lost impression share\nContent impression share\nContent rank lost impression share\nConversion last conversion date\nConversion last received request date time\nConversions from interactions rate\nCost per current model attributed conversion\nCurrent model attributed conversions from interactions rate\nCurrent model attributed conversions from interactions value per interaction\nAll conversions by conversion date\nAll conversions value by conversion date\nConversions by conversion date\nConversions value by conversion date\nOptimization score uplift\nOptimization score url\nSk ad network conversions\nValue per all conversions by conversion date\nValue per conversions by conversion date\nAuction insight search absolute top impression percentage\nAuction insight search impression share\nAuction insight search outranking share\nAuction insight search overlap rate\nAuction insight search position above rate\nAuction insight search top impression percentage\nBiddable app install conversions\nBiddable app post install conversions\nCommission commission rate\nMaximize conversions target cpa\nPercent cpc cpc bid ceiling\nTarget cpa cpc bid ceiling\nTarget cpa cpc bid floor\nTarget cpa target cpa\nTarget impression share cpc bid ceiling\nTarget impression share location fraction\nTarget roas cpc bid ceiling\nTarget roas cpc bid floor\nTarget spend cpc bid ceiling\nTarget spend target spend\nMaximize conversion value cpc bid ceiling\nMaximize conversion value cpc bid floor\nMaximize conversions cpc bid ceiling\nMaximize conversions cpc bid floor\nMaximize conversions target cpa\nTarget cpa cpc bid ceiling\nTarget cpa cpc bid floor\nTarget cpa target cpa\nTarget impression share cpc bid ceiling\nTarget impression share location fraction\nTarget roas cpc bid ceiling\nTarget roas cpc bid floor\nTarget spend cpc bid ceiling\nTarget spend target spend\nAmount\nRecommended budget amount\nRecommended budget estimated change weekly cost\nTotal amount\nAll conversions from location asset click to call\nAll conversions from location asset directions\nAll conversions from location asset menu\nAll conversions from location asset order\nAll conversions from location asset other engagement\nAll conversions from location asset store visits\nAll conversions from location asset website\nEligible impressions from location asset store reach\nView through conversions from location asset click to call\nView through conversions from location asset directions\nView through conversions from location asset menu\nView through conversions from location asset order\nView through conversions from location asset other engagement\nView through conversions from location asset store visits\nView through conversions from location asset website\nPublisher organic clicks\nPublisher purchased clicks\nPublisher unknown clicks\nAverage target cpa micros\nAverage target roas\nAll new customer lifetime value\nNew customer lifetime value\nAverage cart size\nAverage order value\nCost of goods sold\nCross sell cost of goods sold\nCross sell gross profit\nCross sell revenue\nCross sell units sold\nGross profit margin\nGross profit\nLead cost of goods sold\nLead gross profit\nLead revenue\nLead units sold\nOrders\nRevenue\nSk ad network installs\nSk ad network total conversions\nUnits sold\nAverage impression frequency per user\nUnique users\nEngagement rate\nEngagements\nGmail forwards\nGmail saves\nGmail secondary clicks\nInteraction event types\nInvalid click rate\nInvalid clicks\nPercent new visitors\nPhone calls\nPhone impressions\nPhone through rate\nRelative ctr\nSearch absolute top impression share\nSearch budget lost absolute top impression share\nSearch budget lost impression share\nSearch budget lost top impression share\nSearch exact match impression share\nSearch impression share\nSearch rank lost absolute top impression share\nSearch rank lost impression share\nSearch rank lost top impression share\nVideo quartile p100 rate\nVideo quartile p25 rate\nVideo quartile p50 rate\nVideo quartile p75 rate\nVideo view rate\nVideo views\nView through conversions","g220e382nrvxtt3s1wv91ma8",{"id":218,"title":779,"createdAt":780,"updatedAt":781,"publishedAt":782,"new":17,"beta":17,"coming_soon":17,"documentId":783,"link":784,"icon":788,"integration_metrics":798},"Snapchat Ads","2023-01-12T12:47:08.728Z","2026-06-08T09:47:21.498Z","2023-01-12T12:47:09.817Z","kl56c63u0a0rhpo1hr7lh3lv",{"id":785,"label":786,"url":787,"subtext":33,"style":33,"element_id":33,"color":33,"icon":33,"width":33},242,"snapchat ads","/integrations/snapchat-ads",{"id":789,"name":790,"alternativeText":791,"caption":33,"width":756,"height":756,"formats":33,"hash":792,"ext":366,"mime":367,"size":793,"url":794,"previewUrl":33,"provider":370,"provider_metadata":33,"createdAt":795,"updatedAt":796,"documentId":797,"publishedAt":373,"focalPoint":33},984,"snapchat.svg","Snapchat icon","snapchat_16f025e73d",8.85,"https://s3.us-east-2.amazonaws.com/whatagraph.com/snapchat_16f025e73d.svg","2023-01-11T12:48:31.244Z","2023-12-19T19:40:46.488Z","covdirb8npl228swt5fihwjg",[799,807,814,821],{"id":800,"name":801,"createdAt":802,"updatedAt":803,"publishedAt":804,"metric":805,"documentId":806,"icon":33},777,"Snapchat Ads Account","2024-04-01T13:11:37.584Z","2024-05-13T10:26:16.479Z","2024-04-01T13:11:38.548Z","Spend\nImpressions\nSwipes\nView time\nScreen time\nVideo views to 25%\nVideo views to 50%\nVideo views to 75%\nVideo views completed\nVideo view impressions\nUnique impressions\nShares\nSaves\nAndroid installs\nAttachment frequency\nAverage attachment view time\nLong form video views to 25%\nLong form video views to 50%\nLong form video views to 75%\nTotal Attachment View Time\nUnique attachment impressions\nLong Form Video Views to completion\nLong Form Video Attachment Views\nAverage Top Snap view time\nAverage impressions per user\niOS installs\nSwipe up percent\nTotal app installs\nVideo views time based\nView views 15sec\nStory opens\nStory completes\nPosition impressions\nPosition uniques\nPosition frequency\nPosition screen time\nPosition swipe up percent\nAverage view time story position\nPaid impressions\nEarned impressions\nTotal impressions\nNative Leads\nAttachment impressions\nAverage Top Snap Screen view time\nPlay Time\nTotal Reach\nEarned Reach\nConversion purchases\nConversion purchases from APP\nConversion purchases from WEB\nConversion value\nConversion value from APP\nConversion value from WEB\nConversion save\nConversion start checkout\nConversion add cart\nConversion view content\nConversion add billing\nConversion sign ups\nConversion searches\nConversion level completes\nConversion app opens\nConversion page views\nConversion subscribes\nConversion ad clicks\nConversion ad views\nConversion complete tutorials\nConversion invite\nConversion logins\nConversion shares\nConversion reserve\nConversion achievement unlocks\nConversion add to wishlist\nConversion spend credits\nConversion rate\nConversion start trials\nConversion list views\nConversion visits\nConversion event 1\nConversion event 2\nConversion event 3\nConversion event 4\nConversion event 5","tn7x1cej61dwp91x6vbx3hmp",{"id":808,"name":809,"createdAt":810,"updatedAt":811,"publishedAt":812,"metric":805,"documentId":813,"icon":33},779,"Snapchat Ads Ad","2024-04-01T13:12:49.368Z","2024-04-01T13:12:50.306Z","2024-04-01T13:12:50.260Z","h3jeeufx9dlcso1dc89pwavi",{"id":815,"name":816,"createdAt":817,"updatedAt":818,"publishedAt":819,"metric":805,"documentId":820,"icon":33},780,"Snapchat Ads Ad Squad","2024-04-01T13:13:20.774Z","2024-04-01T13:13:21.706Z","2024-04-01T13:13:21.661Z","ok96unxwmtr44yq53lo2ku0c",{"id":822,"name":823,"createdAt":824,"updatedAt":825,"publishedAt":826,"metric":805,"documentId":827,"icon":33},778,"Snapchat Ads Campaign","2024-04-01T13:12:12.131Z","2024-04-01T13:12:18.333Z","2024-04-01T13:12:18.317Z","ckl84k5y0qkkj3zntfk8a47f",{"id":829,"title":830,"createdAt":831,"updatedAt":832,"publishedAt":833,"new":17,"beta":17,"coming_soon":17,"documentId":834,"link":835,"icon":838,"integration_metrics":847},83,"Apple Search Ads","2024-11-06T10:14:25.960Z","2026-06-08T10:05:46.689Z","2025-04-07T03:44:13.552Z","xyw723811hlxkppwdwdvwlot",{"id":836,"label":830,"url":837,"subtext":33,"style":33,"element_id":33,"color":33,"icon":33,"width":33},1555,"/integrations/apple-search-ads",{"id":839,"name":840,"alternativeText":841,"caption":33,"width":756,"height":756,"formats":33,"hash":842,"ext":384,"mime":385,"size":386,"url":843,"previewUrl":33,"provider":370,"provider_metadata":33,"createdAt":844,"updatedAt":845,"documentId":846,"publishedAt":373,"focalPoint":33},13369,"Apple Ads.png","Apple Search Ads icon","Apple_Ads_49919f007b","https://s3.us-east-2.amazonaws.com/whatagraph.com/Apple_Ads_49919f007b.png","2024-11-06T14:07:24.791Z","2024-11-06T14:07:36.502Z","w5b90mr5nn31p2qiu9zbckza",[848,856,864,871,878],{"id":849,"name":850,"createdAt":851,"updatedAt":852,"publishedAt":853,"metric":854,"documentId":855,"icon":33},932,"Apple Search Ads Campaigns","2025-04-07T03:34:35.133Z","2025-04-07T03:34:37.938Z","2025-04-07T03:34:37.932Z","Impressions\nTaps\nTTR\nCR (total)\nCR (tap-through)\nAverage CPT\nAverage CPM\nSpend\nAverage daily spend\nAverage CPA (total)\nAverage CPA (tap-through)\nInstalls (total)\nInstalls (view-through)\nInstalls (tap-through)\nNew downloads (total)\nNew downloads (tap-through)\nNew downloads (view-through)\nRedownloads (total)\nRedownloads (tap-through)\nRedownloads (view-through)\nQuantity","w39je54qv3u0j7d3h8oap7iw",{"id":857,"name":858,"createdAt":859,"updatedAt":860,"publishedAt":861,"metric":862,"documentId":863,"icon":33},933,"Apple Search Ads Ad Groups","2025-04-07T03:35:53.122Z","2025-04-07T03:37:39.407Z","2025-04-07T03:37:39.400Z","Impressions\nTaps\nTTR\nCR (total)\nCR (tap-through)\nAverage CPT\nAverage CPM\nSpend\nAverage CPA (total)\nAverage CPA (tap-through)\nInstalls (total)\nInstalls (view-through)\nInstalls (tap-through)\nNew downloads (total)\nNew downloads (tap-through)\nNew downloads (view-through)\nRedownloads (total)\nRedownloads (tap-through)\nRedownloads (view-through)\nQuantity","kvdmdiafg8y4vculuydzv8y9",{"id":865,"name":866,"createdAt":867,"updatedAt":868,"publishedAt":869,"metric":862,"documentId":870,"icon":33},934,"Apple Search Ads Ads","2025-04-07T03:39:03.263Z","2025-04-07T03:39:06.414Z","2025-04-07T03:39:06.409Z","xz6nc3qgyk8f9gnu1yoeztcp",{"id":872,"name":873,"createdAt":874,"updatedAt":875,"publishedAt":876,"metric":862,"documentId":877,"icon":33},935,"Apple Search Ads Keywords","2025-04-07T03:39:24.249Z","2025-04-07T03:39:26.458Z","2025-04-07T03:39:26.453Z","v7i7wrrl2nnmthvdu3u5lorw",{"id":879,"name":880,"createdAt":881,"updatedAt":882,"publishedAt":883,"metric":862,"documentId":884,"icon":33},936,"Apple Search Ads Search Terms","2025-04-07T03:40:39.353Z","2025-04-07T03:40:41.684Z","2025-04-07T03:40:41.678Z","yftk3ewr42p6crwscv430sqo",{"id":191,"title":886,"createdAt":887,"updatedAt":888,"publishedAt":889,"new":17,"beta":17,"coming_soon":17,"documentId":890,"link":891,"icon":895,"integration_metrics":905},"TikTok Ads","2023-01-12T11:36:03.609Z","2026-06-08T09:43:49.441Z","2023-01-12T11:36:05.069Z","cxiet08eqw1btkysq4dl9lur",{"id":892,"label":893,"url":894,"subtext":33,"style":33,"element_id":33,"color":33,"icon":33,"width":33},235,"tiktok-ads","/integrations/tiktok-ads",{"id":896,"name":897,"alternativeText":898,"caption":33,"width":756,"height":756,"formats":33,"hash":899,"ext":366,"mime":367,"size":900,"url":901,"previewUrl":33,"provider":370,"provider_metadata":33,"createdAt":902,"updatedAt":903,"documentId":904,"publishedAt":373,"focalPoint":33},983,"tiktok.svg","TikTok icon","tiktok_0beb1de8b9",2.58,"https://s3.us-east-2.amazonaws.com/whatagraph.com/tiktok_0beb1de8b9.svg","2023-01-11T12:48:31.242Z","2023-12-19T17:19:21.843Z","jmz5u3j89f784xo9chjugroh",[906,914,922,930,938,946,954,962,970,978,986,994,1002],{"id":907,"name":908,"createdAt":909,"updatedAt":910,"publishedAt":911,"metric":912,"documentId":913,"icon":33},665,"TikTok Ads Universal","2024-02-22T10:47:23.359Z","2024-02-22T10:47:25.533Z","2024-02-22T10:47:25.478Z","Impressions\nClicks\nSpend","fb54z51i29602iojmt56w2a7",{"id":915,"name":916,"createdAt":917,"updatedAt":918,"publishedAt":919,"metric":920,"documentId":921,"icon":33},666,"TikTok Ads Basic Data","2024-02-22T10:50:04.651Z","2024-02-22T10:50:07.250Z","2024-02-22T10:50:07.230Z","Total Cost\nCPC\nCPM\nImpressions\nCTR (%)\nReach\nCost per 1,000 people reached\nConversion\nCPA\nCVR (%)\nReal-time Conversions\nReal-time CPA\nReal-time CVR (%)\nResult\nCost Per Result\nResult Rate (%)\nReal-time Result\nReal-time Cost Per Result\nReal-time Result Rate (%)\nSecondary Goal Result\nCost per Secondary Goal Result\nSecondary Goal Result Rate (%)\nFrequency\nCampaign Budget\nAd Group Budget\nGross Impressions (Includes Invalid Impressions)","xko7ljjt6ljmw1v5wbj57ki2",{"id":923,"name":924,"createdAt":925,"updatedAt":926,"publishedAt":927,"metric":928,"documentId":929,"icon":33},668,"TikTok Ads Engagement ","2024-02-22T10:54:51.324Z","2024-02-22T10:54:52.885Z","2024-02-22T10:54:52.877Z","Profile Visit\nProfile Visit Rate\nPaid Likes\nPaid Comments\nPaid Follows\nClicks on music\nTotal Engagement\nEngagement Rate\nDuet Clicks\nStitch Clicks\nSound Usage Clicks\nAnchor Clicks\nAnchor Click Rate\nClicks on hashtag challenge\nInstant Experience Average View Time\nInstant Experience Average View Percentage\nInstant Experience Video Component Views\nInstant Experience Video Component Views at 25%\nInstant Experience Video Component Views at 50%\nInstant Experience Video Component Views at 75%\nInstant Experience Video Component Views at 100%\nAverage View Time per Instant Experience Video Component","nwumx3iv45kx3bdajfeobhe9",{"id":931,"name":932,"createdAt":933,"updatedAt":934,"publishedAt":935,"metric":936,"documentId":937,"icon":33},667,"TikTok Ads Video Play","2024-02-22T10:51:14.485Z","2024-02-22T10:51:19.206Z","2024-02-22T10:51:19.198Z","Video Views\n2-Second Video Views\n6-Second Video Views\nVideo Average Watch Time Per Video View\nVideo Views at 25%\nVideo Views at 50%\nVideo Views at 75%\nVideo Views at 100%","zdphv1tut9by3b6xpj5bch33",{"id":939,"name":940,"createdAt":941,"updatedAt":942,"publishedAt":943,"metric":944,"documentId":945,"icon":33},671,"TikTok Ads Attribution","2024-02-22T11:21:33.768Z","2024-02-22T11:21:40.172Z","2024-02-22T11:21:40.132Z","VTA Conversions\nCost per VTA Conversion\nVTA Registration\nCost per VTA Registration\nCost per VTA Purchase\nCTA Conversions\nCost per CTA Conversion\nCTA Registration\nCost per CTA Registration\nCTA Purchase\nCost per CTA Purchase\nCost per VTA App Install\nCost per CTA App Install","fa5n3nke2jrlnhmdq6lhzouk",{"id":947,"name":948,"createdAt":949,"updatedAt":950,"publishedAt":951,"metric":952,"documentId":953,"icon":33},669,"TikTok Ads In-App Event (Unique)","2024-02-22T11:03:24.796Z","2024-02-22T11:09:32.280Z","2024-02-22T11:05:06.634Z","Real-time App Install\nCost per Real-time App Install\nApp Install\nCost per App Install\nCost per Unique Registration\nRegistration Rate (%)\nUnique Purchase\nCost per Unique Purchase\nPurchase Rate (%)\nUnique Add to Cart\nAdd to Cart Rate (%)\nUnique Checkout\nCost per Unique Checkout\nCheckout Rate (%)\nUnique View Content\nCost per Unique View Content\nView Content Rate (%)\nUnique Day 2 Retention\nCost per Unique Day 2 Retention\nDay 2 Retention Rate (%)\nUnique Add Payment Info\nCost per Unique Add Payment Info\nAdd Payment Info Rate (%)\nUnique Add to Wishlist\nCost per Unique Add to Wishlist\nAdd to Wishlist Rate (%)\nUnique Launch App\nCost per Unique Launch App\nLaunch App Rate (%)\nUnique Complete Tutorial\nCost per Unique Complete Tutorial\nComplete Tutorial Rate (%)\nUnique Create Group\nCost per Unique Create Group\nCreate Group Rate (%)\nUnique Join Group\nCost per Unique Join Group\nJoin Group Rate (%)\nUnique Create Role\nCost per Unique Create Role\nCreate Role Rate (%)\nUnique Spend Credit\nCost per Unique Spend Credit\nSpend Credit Rate (%)\nUnique Achieve Level\nCost per Unique Achieve Level\nAchieve Level Rate (%)\nUnique Unlock Achievement\nCost per Unique Unlock Achievement\nUnlock Achievement Rate (%)\nUnique Generate Lead\nCost per Unique Generate Lead\nGenerate Lead Rate (%)\nUnique In App Ad Click\nCost per Unique In App Ad Click\nIn App Ad Click Rate (%)\nUnique In App Ad Impr\nCost per Unique In App Ad Impr\nIn App Ad Impr Rate (%)\nUnique Loan Apply\nCost per Unique Loan Apply\nLoan Apply Rate (%)\nUnique Loan Approval\nCost per Unique Loan Approval\nLoan Approval Rate (%)\nUnique Loan Disbursement\nCost per Unique Loan Disbursement\nLoan Disbursement Rate (%)\nUnique Login\nCost per Unique Login\nLogin Rate (%)\nUnique Rate\nCost per Unique Rate\nRate Rate (%)\nUnique Search\nCost per Unique Search\nSearch Rate (%)\nUnique Start Trial\nCost per Unique Start Trial\nStart Trial Rate (%)\nUnique Subscribe\nCost per Unique Subscribe\nSubscribe Rate (%)","w0g9l86b5ed7uk3pl1vlets7",{"id":955,"name":956,"createdAt":957,"updatedAt":958,"publishedAt":959,"metric":960,"documentId":961,"icon":33},670,"TikTok Ads In-App Event (Total)","2024-02-22T11:19:29.413Z","2024-02-22T11:19:44.229Z","2024-02-22T11:19:44.221Z","Registration (Total No.)\nCost per Registration\nPurchase (Total No.)\nCost per Purchase\nTotal Purchase Value\nPurchase ROAS\nAdd to Cart (Total No.)\nCost per Add to Cart\nValue per Add to Cart\nTotal Add to Cart Value\nCheckout (Total No.)\nCost per Checkout\nValue per Checkout\nTotal Checkout Value\nView Content (Total No.)\nCost per View Content\nValue per View Content\nTotal View Content Value\nDay 2 Retention (Total No.)\nCost per Day 2 Retention\nAdd Payment Info (Total No.)\nCost per Add Payment Info\nAdd to Wishlist (Total No.)\nCost per Add to Wishlist\nValue per Add to Wishlist\nTotal Add to Wishlist Value\nLaunch App (Total No.)\nCost per Launch App\nComplete Tutorial (Total No.)\nCost per Complete Tutorial\nValue per Complete Tutorial\nTotal Complete Tutorial Value\nCreate Group (Total No.)\nCost per Create Group\nValue per Create Group\nTotal Create Group Value\nJoin Group (Total No.)\nCost per Join Group\nValue per Join Group\nTotal Join Group Value\nCreate Role (Total No.)\nCost per Create Role\nValue per Create Role\nTotal Create Role Value\nSpend Credit (Total No.)\nCost per Spend Credit\nValue per Spend Credit\nTotal Spend Credit Value\nAchieve Level (Total No.)\nCost per Achieve Level\nValue per Achieve Level\nTotal Achieve Level Value\nUnlock Achievement (Total No.)\nCost per Unlock Achievement\nValue per Unlock Achievement\nTotal Unlock Achievement Value\nGenerate Lead (Total No.)\nCost per Generate Lead\nValue per Generate Lead\nTotal Generate Lead Value\nIn App Ad Click (Total No.)\nCost per In App Ad Click\nValue per In App Ad Click\nTotal In App Ad Click Value\nIn App Ad Impr (Total No.)\nCost per In App Ad Impr\nValue per In App Ad Impr\nTotal In App Ad Impr Value\nLoan Apply (Total No.)\nCost per Loan Apply\nLoan Approval (Total No.)\nCost per Loan Approval\nLoan Disbursement (Total No.)\nCost per Loan Disbursement\nLogin (Total No.)\nCost per Login\nRate (Total No.)\nValue per Rate\nTotal Rate Value\nSearch (Total No.)\nCost per Search\nStart Trial (Total No.)\nCost per Start Trial\nSubscribe (Total No.)\nCost per Subscribe\nValue per Subscribe\nTotal Subscribe Value","fuj1be7stw08o3pyx8kg03pd",{"id":963,"name":964,"createdAt":965,"updatedAt":966,"publishedAt":967,"metric":968,"documentId":969,"icon":33},674,"TikTok Ads In-App Event (Once)","2024-02-22T11:57:42.796Z","2024-02-22T11:57:45.412Z","2024-02-22T11:57:45.400Z","App Install (SKAN)\nCost per App Install (SKAN)\nUnique Registration (SKAN)\nCost per Unique Registration (SKAN)\nUnique Purchase (SKAN)\nCost per Unique Purchase (SKAN)\nPurchase Rate (%) (SKAN)\nUnique Add to Cart (SKAN)\nCost per Unique Add to Cart (SKAN)\nAdd to Cart Rate (%) (SKAN)\nUnique Checkout (SKAN)\nCost per Unique Checkout (SKAN)\nCheckout Rate (%) (SKAN)\nUnique View Content (SKAN)\nCost per Unique View Content (SKAN)\nView Content Rate (%) (SKAN)\nUnique Add Payment Info (SKAN)\nCost per Unique Add Payment Info (SKAN)\nAdd Payment Info Rate (%) (SKAN)\nUnique Add to Wishlist (SKAN)\nCost per Unique Add to Wishlist (SKAN)\nAdd to Wishlist Rate (%) (SKAN)\nUnique Launch App (SKAN)\nCost per Unique Launch App (SKAN)\nLaunch App Rate (%) (SKAN)\nUnique Complete Tutorial (SKAN)\nCost per Unique Complete Tutorial (SKAN)\nComplete Tutorial Rate (%) (SKAN)\nUnique Create Group (SKAN)\nCost per Unique Create Group (SKAN)\nCreate Group Rate (%) (SKAN)\nUnique Join Group (SKAN)\nCost per Unique Join Group (SKAN)\nJoin Group Rate (%) (SKAN)\nUnique Create Role (SKAN)\nCost per Unique Create Role (SKAN)\nCreate Role Rate (%) (SKAN)\nUnique Spend Credit (SKAN)\nCost per Unique Spend Credit (SKAN)\nSpend Credit Rate (%) (SKAN)\nUnique Achieve Level (SKAN)\nCost per Unique Achieve Level (SKAN)\nAchieve Level Rate (%) (SKAN)\nUnique Unlock Achievement (SKAN)\nCost per Unique Unlock Achievement (SKAN)\nUnlock Achievement Rate (%) (SKAN)\nUnique Generate Lead (SKAN)\nCost per Unique Generate Lead (SKAN)\nGenerate Lead Rate (%) (SKAN)\nUnique In App Ad Click (SKAN)\nCost per Unique In App Ad Click (SKAN)\nIn App Ad Click Rate (%) (SKAN)\nUnique In App Ad Impr (SKAN)\nCost per Unique In App Ad Impr (SKAN)\nIn App Ad Impr Rate (%) (SKAN)\nUnique Loan Apply (SKAN)\nCost per Unique Loan Apply (SKAN)\nLoan Apply Rate (%) (SKAN)\nUnique Loan Approval (SKAN)\nCost per Unique Loan Approval (SKAN)\nLoan Approval Rate (%) (SKAN)\nUnique Loan Disbursement (SKAN)\nCost per Unique Loan Disbursement (SKAN)\nLoan Disbursement Rate (%) (SKAN)\nUnique Login (SKAN)\nCost per Unique Login (SKAN)\nLogin Rate (%) (SKAN)\nUnique Rate (SKAN)\nCost per Unique Rate (SKAN)\nRate Rate (%) (SKAN)\nUnique Search (SKAN)\nCost per Unique Search (SKAN)\nSearch Rate (%) (SKAN)\nUnique Start Trial (SKAN)\nCost per Unique Start Trial (SKAN)\nStart Trial Rate (%) (SKAN)\nUnique Subscribe (SKAN)\nCost per Unique Subscribe (SKAN)\nSubscribe Rate (%) (SKAN)\nApp Installs (SKAN Privacy Withheld)\nPurchase ROAS (SKAN)","u4382mzhprgin1cmmwnxmov8",{"id":971,"name":972,"createdAt":973,"updatedAt":974,"publishedAt":975,"metric":976,"documentId":977,"icon":33},675,"TikTok Ads In-App Event (Every)","2024-02-22T12:05:25.107Z","2024-02-22T12:05:27.940Z","2024-02-22T12:05:27.931Z","Total Registration (SKAN)\nCost per Registration (SKAN)\nTotal Purchase (SKAN)\nCost per Purchase (SKAN)\nTotal Add to Cart (SKAN)\nCost per Add to Cart (SKAN)\nTotal Add to Cart Value (SKAN)\nTotal Checkout (SKAN)\nCost per Checkout (SKAN)\nTotal Checkout Value (SKAN)\nTotal View Content (SKAN)\nCost per View Content (SKAN)\nTotal View Content Value (SKAN)\nTotal Add Payment Info (SKAN)\nCost per Add Payment Info (SKAN)\nTotal Add to Wishlist (SKAN)\nCost per Add to Wishlist (SKAN)\nTotal Add to Wishlist Value (SKAN)\nTotal Launch App (SKAN)\nCost per Launch App (SKAN)\nTotal Complete Tutorial (SKAN)\nCost per Complete Tutorial (SKAN)\nTotal Complete Tutorial Value (SKAN)\nTotal Create Group (SKAN)\nCost per Create Group (SKAN)\nTotal Create Group Value (SKAN)\nTotal Join Group (SKAN)\nCost per Join Group (SKAN)\nTotal Join Group Value (SKAN)\nTotal Create Role (SKAN)\nCost per Create Role (SKAN)\nTotal Create Role Value (SKAN)\nTotal Spend Credit (SKAN)\nCost per Spend Credit (SKAN)\nTotal Spend Credit Value (SKAN)\nTotal Achieve Level (SKAN)\nCost per Achieve Level (SKAN)\nTotal Achieve Level Value (SKAN)\nTotal Unlock Achievement (SKAN)\nCost per Unlock Achievement (SKAN)\nTotal Unlock Achievement Value (SKAN)\nTotal Generate Lead (SKAN)\nCost per Generate Lead (SKAN)\nTotal Generate Lead Value (SKAN)\nTotal In App Ad Click (SKAN)\nCost per In App Ad Click (SKAN)\nTotal In App Ad Click Value (SKAN)\nTotal In App Ad Impr (SKAN)\nCost per In App Ad Impr (SKAN)\nTotal In App Ad Impr Value (SKAN)\nTotal Loan Apply (SKAN)\nCost per Loan Apply (SKAN)\nTotal Loan Approval (SKAN)\nCost per Loan Approval (SKAN)\nTotal Loan Disbursement (SKAN)\nCost per Loan Disbursement (SKAN)\nTotal Login (SKAN)\nCost per Login (SKAN)\nTotal Rate (SKAN)\nCost per Rate (SKAN)\nTotal Rate Value (SKAN)\nTotal Search (SKAN)\nCost per Search (SKAN)\nTotal Start Trial (SKAN)\nCost per Start Trial (SKAN)\nTotal Subscribe (SKAN)\nCost per Subscribe (SKAN)\nTotal Subscribe Value (SKAN)","mqpuaefbycnp7gpivy0nc748",{"id":979,"name":980,"createdAt":981,"updatedAt":982,"publishedAt":983,"metric":984,"documentId":985,"icon":33},676,"TikTok Ads In-App Event (Custom)","2024-02-22T12:08:22.961Z","2024-02-22T12:08:25.914Z","2024-02-22T12:08:25.907Z","Unique Custom App Event\nCost per Unique Custom App Event\nCustom App Event Rate (%)\nTotal Custom App Event\nValue per Custom App Event\nTotal Custom App Event Value","ttvbh1p2c7x3y7qwjxocyp7y",{"id":987,"name":988,"createdAt":989,"updatedAt":990,"publishedAt":991,"metric":992,"documentId":993,"icon":33},673,"TikTok Ads Basic Data (SKAN)","2024-02-22T11:44:26.043Z","2024-02-22T12:18:18.254Z","2024-02-22T11:44:28.007Z","Result (SKAN)\nCost Per Result (SKAN)\nResult Rate (%) (SKAN)\nConversion (SKAN)\nCVR (%) (SKAN)\nConversions (SKAN click time)\nCPA (SKAN click time)\nCVR (SKAN click time)","x08ln0j7xthepopaenmvvgke",{"id":995,"name":996,"createdAt":997,"updatedAt":998,"publishedAt":999,"metric":1000,"documentId":1001,"icon":33},672,"TikTok Ads Page Event","2024-02-22T11:42:38.917Z","2024-02-22T11:42:42.524Z","2024-02-22T11:42:42.511Z","Complete Payment ROAS\nComplete Payment\nComplete Payment Cost\nComplete Payment Rate (%)\nTotal Complete Payment Value\nPage Browse\nPage Browse Cost\nPage Browse Rate (%)\nValue per Page Browse\nTotal Page Browse Value\nButton Click\nButton Click Cost\nButton Click Rate (%)\nValue per Button Click\nTotal Button Click Value\nOnline Consultation\nOnline Consultation Cost\nOnline Consultation Rate (%)\nValue per Online Consultation\nTotal Online Consultation Value\nUser Registration\nUser Registration Cost\nUser Registration Rate (%)\nValue per User Registration\nTotal User Registration Value\nProduct Details Page Browse\nProduct Details Page Browse Cost\nProduct Details Page Browse Rate (%)\nValue per Product Details Page Browse\nTotal Product Details Page Browse Value\nAdd to Cart\nAdd to Cart Cost\nAdd to Cart Rate (%)\nValue per Add to Cart\nTotal Add to Cart Value\nPlace an Order\nPlace an Order Cost\nPlace an Order Rate (%)\nValue per Place an Order\nTotal Place an Order Value\nDetails Page Browse (Form)\nDetails Page Browse (Form) Cost\nDetails Page Browse (Form) Rate (%)\nValue per Details Page Browse (Form)\nTotal Details Page Browse (Form) Value\nButton Click (Form)\nButton Click (Form) Cost\nButton Click (Form) Rate (%)\nValue per Button Click (Form)\nTotal Button Click (Form) Value\nForm Submission\nForm Submission Cost\nForm Submission Rate (%)\nValue per Form Submission\nTotal Form Submission Value\nDetails Page Browse (Consultation)\nDetails Page Browse (Consultation) Cost\nDetails Page Browse (Consultation) Rate (%)\nValue per Details Page Browse (Consultation)\nTotal Details Page Browse (Consultation) Value\nButton Click (Consultation)\nButton Click (Consultation) Cost\nButton Click (Consultation) Rate (%)\nValue per Button Click (Consultation)\nTotal Button Click (Consultation) Value\nConsultation\nConsultation Cost\nConsultation Rate (%)\nValue per Consultation\nTotal Consultation Value\nDetails Page Browse (App Download)\nDetails Page Browse (App Download) Cost\nDetails Page Browse (App Download) Rate (%)\nValue per Details Page Browse (App Download)\nTotal Details Page Browse (App Download) Value\nButton Click (App Download)\nButton Click (App Download) Cost\nButton Click (App Download) Rate (%)\nValue per Button Click (App Download)\nTotal Button Click (App Download) Value\nDownload Button Click\nDownload Button Click Cost\nDownload Button Click Rate (%)\nValue per Download Button Click\nTotal Download Button Click Value\nInitiate Checkout\nInitiate Checkout Cost\nInitiate Checkout Rate (%)\nValue per Initiate Checkout\nTotal Initiate Checkout Value\nAdd Billing\nAdd Billing Cost\nAdd Billing Rate (%)\nValue per Add Billing\nTotal Add Billing Value\nSearch\nSearch Cost\nSearch Rate (%)\nValue per Search\nTotal Search Value\nTotal Page View\nCost per Page View\nPage View Rate (%)\nValue per Page View\nTotal Page View Value\nTotal Landing Page View\nCost per Landing Page View\nLanding Page View Rate\nTotal Custom Page Event\nCost per Custom Page Event\nCustom Page Event Rate (%)\nValue per Custom Page Event\nTotal Custom Page Event Value","ks1n4reirptnn4biqm07a1sw",{"id":1003,"name":1004,"createdAt":1005,"updatedAt":1006,"publishedAt":1007,"metric":1008,"documentId":1009,"icon":33},677,"TikTok Ads Onsite Event","2024-02-22T12:13:55.816Z","2024-02-22T12:14:02.311Z","2024-02-22T12:14:02.301Z","Cost per Call-To-Action Button Clicks (Onsite)\nCost per Page Views (Onsite)\nCost per Product Clicks (Onsite)\nCost per Add Billing (Onsite)\nCost per Add To Wishlist (Onsite)\nCost per App Store Click (Onsite)\nCost per Form Submission (Onsite)\nCost per Initiate Checkout (Onsite)\nCost per Add to Cart (Onsite)\nCost per Product Details Page View (Onsite)\nCost per Complete Payment (Onsite)\nCall-to-Action Button Clicks (Instant Experience)\nCall-to-Action Button Clicks Rate (Onsite) (%)\nPage Views (Onsite)\nPage Views Rate (Onsite) (%)\nProduct Clicks (Instant Experience)\nProduct Clicks Rate (Onsite) (%)\nTotal Add Billing (Onsite)\nAdd Billing Rate (Onsite) (%)\nTotal Add To Wishlist (Onsite)\nAdd To Wishlist Rate (Onsite) (%)\nTotal App Store Click (Onsite)\nApp Store Click Rate (Onsite) (%)\nTotal Form Submission (Onsite)\nForm Submission Rate (Onsite) (%)\nTotal Initiate Checkout (Onsite)\nInitiate Checkout Rate (Onsite) (%)\nTotal Add to Cart (Onsite)\nAdd to Cart Rate (Onsite) (%)\nTotal Product Details Page View (Onsite)\nProduct Details Page View Rate (Onsite) (%)\nTotal Complete Payment (Onsite)\nComplete Payment Rate (Onsite) (%)\nComplete Payment ROAS (Onsite)\nTotal Add Billing Value (Onsite)\nTotal Add To Wishlist Value (Onsite)\nTotal Form Submission Value (Onsite)\nTotal Initiate Checkout Value (Onsite)\nTotal Add to Cart Value (Onsite)\nTotal Product Details Page View Value (Onsite)\nTotal Complete Payment Value (Onsite)\nValue per Add Billing (Onsite)\nValue per Add To Wishlist (Onsite)\nValue per Form Submission (Onsite)\nValue per Initiate Checkout (Onsite)\nValue per Add to Cart (Onsite)\nValue per Product Details Page View (Onsite)\nValue per Complete Payment (Onsite)","s71jk2s1yf1txmae0ca2xwvr",{"id":1011,"title":1012,"createdAt":1013,"updatedAt":1014,"publishedAt":1015,"new":17,"beta":17,"coming_soon":17,"documentId":1016,"link":1017,"icon":1020,"integration_metrics":1030},49,"Pinterest Ads","2023-01-12T12:48:06.012Z","2026-06-08T09:48:34.574Z","2023-01-12T12:48:07.142Z","f3ymslmq8l6am54z37x8stk6",{"id":1018,"label":33,"url":1019,"subtext":33,"style":33,"element_id":33,"color":33,"icon":33,"width":33},1252,"/integrations/pinterest-ads",{"id":1021,"name":1022,"alternativeText":1023,"caption":33,"width":756,"height":756,"formats":33,"hash":1024,"ext":366,"mime":367,"size":1025,"url":1026,"previewUrl":33,"provider":370,"provider_metadata":33,"createdAt":1027,"updatedAt":1028,"documentId":1029,"publishedAt":373,"focalPoint":33},1050,"pinterest-ads.svg","Pinterest ads icon","pinterest_ads_0f6acbf1e5",7.04,"https://s3.us-east-2.amazonaws.com/whatagraph.com/pinterest_ads_0f6acbf1e5.svg","2023-01-11T12:48:33.281Z","2023-12-19T19:41:13.321Z","u689pi1wn5be538diitetzdc",[1031,1039,1047,1055,1063],{"id":1032,"name":1033,"createdAt":1034,"updatedAt":1035,"publishedAt":1036,"metric":1037,"documentId":1038,"icon":33},641,"Pinterest Ads Pin Promotions","2023-12-04T13:57:44.901Z","2023-12-04T15:12:05.456Z","2023-12-04T15:12:05.447Z","CPC (Cost per click)\nCPE\nCPM\nConversion quantity from search - clicks\nConversion quantity from search - engagements\nConversion quantity from search - views\nConversion quantity from unknown - clicks\nConversion quantity from unknown - engagements\nConversion quantity from unknown - views\nConversions\nCost per 2-second, 50% viewability video view\nCost per at least 95% completed video view\nCost per completed video view\nEarned Pin clicks\nEarned engagements\nEarned impressions\nEarned outbound clicks\nEarned saves\nFrequency\nGross pin clicks\nOutbound clicks\nPaid Pin clicks\nPaid engagements\nPaid impressions\nPaid outbound clicks\nPaid saves\nPin clicks\nReach\nSaves\nSearch desktop action -> desktop conversion\nSearch desktop action -> mobile conversion\nSearch desktop action -> tablet conversion\nSearch mobile action -> desktop conversion\nSearch mobile action -> mobile conversion\nSearch mobile action -> tablet conversion\nSearch tablet action -> desktop conversion\nSearch tablet action -> mobile conversion\nSearch tablet action -> tablet conversion\nSpend\nTotal 3-Second Video Views\nTotal conversion quantity\nTotal conversion value\nTotal save rate\nUnknown desktop action -> [device type] conversion\nUnknown mobile action -> [device type] conversion\nUnknown tablet action -> [device type] conversion\nTotal saves rate\nImpressions\nEngagements\nCTR (Click through rate)\nEngagement rate\n3-Second Video Views\nEarned 3-Second Video Views\nEarned average video play time\nEarned video played at X%\nEarned video starts\nEarned video views\nPaid average video play time\nPaid video played at X%\nPaid video starts\nPaid video views\nAdd to cart [device type] action -> [device type] conversion\nClick-through conversions (Add to cart)\nClick-through value (Add to cart)\nConversion quantity from add to cart - [conversion type]\nEngagement conversions (Add to cart)\nEngagement value (Add to cart)\nIn-app CPA (Add to cart)\nIn-app ROAS (Add to cart)\nIn-app click-through conversions (Add to cart)\nIn-app conversions (Add to cart)\nIn-app engagement conversions (Add to cart)\nIn-app engagement order value (Add to cart)\nIn-app order value (Add to cart)\nIn-app view-through conversions (Add to cart)\nIn-app view-through order value (Add to cart)\nView-through conversions (Add to cart)\nView-through value (Add to cart)\nWeb CPA (Add to cart)\nWeb ROAS (Add to cart)\nWeb click-through conversions (Add to cart)\nWeb click-through order value (Add to cart)\nWeb conversions (Add to cart)\nWeb engagement conversions (Add to cart)\nWeb engagement order value (Add to cart)\nWeb order value (Add to cart)\nWeb view-through conversions (Add to cart)\nWeb view-through order value (Add to cart)\nClick-through conversions (Unknown)\nClick-through value (Unknown)\nEngagement conversions (Unknown)\nEngagement value (Unknown)\nIn-app CPA (Unknown)\nIn-app ROAS (Unknown)\nIn-app click-through conversions (Unknown)\nIn-app click-through order value (Unknown)\nIn-app conversions (Unknown)\nIn-app engagement conversions (Unknown)\nIn-app engagement order value (Unknown)\nIn-app order value (Unknown)\nIn-app view-through conversions (Unknown)\nIn-app view-through order value (Unknown)\nOffline CPA (Unknown)\nOffline ROAS (Unknown)\nOffline click-through conversions (Unknown)\nOffline click-through order value (Unknown)\nOffline conversions (Unknown)\nOffline engagement conversions (Unknown)\nOffline engagement order value (Unknown)\nOffline order value (Unknown)\nOffline view-through conversions (Unknown)\nOffline view-through order value (Unknown)\nView-through conversions (Unknown)\nView-through value (Unknown)\nWeb CPA (Unknown)\nWeb ROAS (Unknown)\nWeb click-through conversions (Unknown)\nWeb click-through order value (Unknown)\nWeb conversions (Unknown)\nWeb engagement conversions (Unknown)\nWeb engagement order value (Unknown)\nWeb order value (Unknown)\nWeb view-through conversions (Unknown)\nWeb view-through order value (Unknown)\nClick-through conversions (Website search)\nClick-through value (Website search)\nEngagement conversions (Website search)\nEngagement value (Website search)\nIn-app CPA (Website search)\nIn-app ROAS (Website search)\nIn-app click-through conversions (Website search)\nIn-app click-through order value (Website search)\nIn-app conversions (Website search)\nIn-app engagement conversions (Website search)\nIn-app engagement order value (Website search)\nIn-app order value (Website search)\nIn-app view-through conversions (Website search)\nIn-app view-through order value (Website search)\nView-through conversions (Website search)\nView-through value (Website search)\nWeb CPA (Website search)\nWeb ROAS (Website search)\nWeb click-through conversions (Website search)\nWeb click-through order value (Website search)\nWeb conversions (Website search)\nWeb engagement conversions (Website search)\nWeb engagement order value (Website search)\nWeb order value (Website search)\nWeb view-through conversions (Website search)\nWeb view-through order value (Website search)","re80le1sawebaiu80fthb1gj",{"id":1040,"name":1041,"createdAt":1042,"updatedAt":1043,"publishedAt":1044,"metric":1045,"documentId":1046,"icon":33},642,"Pinterest Ads Pin Promotions (Targeting)","2023-12-04T15:12:50.765Z","2023-12-04T15:16:04.539Z","2023-12-04T15:16:04.526Z","Core metrics (56 metrics)\nVideo Engagement (18 metrics) \nAdd to cart (38 metrics)\nApp Install (28 metrics) \nCheck Out (53 metrics)\nCategory view (28 metrics)\nCustom (38 metrics)\nLead (38 metrics) \nPage visit (28 metrics) \nSignup (48 metrics) \nWatch Video (28 metrics) \nWebsite Search (26 metrics) \nAdditional (36 metrics)","k4i8ob2ycsbgel59sddd5b1l",{"id":1048,"name":1049,"createdAt":1050,"updatedAt":1051,"publishedAt":1052,"metric":1053,"documentId":1054,"icon":33},645,"Pinterest Ads Keywords","2023-12-04T15:26:25.630Z","2023-12-04T15:26:29.000Z","2023-12-04T15:26:28.992Z","Core (58 metrics)\nVideo engagement (18 metrics)\nAdd to cart (38 metrics) \nApp install (28 metrics)\nCheckout (53 metrics)\nCategory view (28 metrics) \nCustom (38 metrics)\nLead (38 metrics) \nPage visit (28 metrics)\nSignup (48 metrics) \nWatch video (28 metrics) \nWebsite search (26 metrics) \nAdditional (36 metrics)","vpmqjgj819pf8e5u6s4kzz0d",{"id":1056,"name":1057,"createdAt":1058,"updatedAt":1059,"publishedAt":1060,"metric":1061,"documentId":1062,"icon":33},643,"Pinterest Ads Ad Groups","2023-12-04T15:19:44.226Z","2023-12-04T15:19:47.601Z","2023-12-04T15:19:47.593Z","Core (58 metrics) \nVideo Engagement (18 metrics) \nAdd to cart (38 metrics) \nApp install (28 metrics) \nCheckout (53 metrics) \nCategory view (28 metrics)\nCustom (38 metrics) \nLead (38 metrics)\nPage visit (28 metrics) \nSignup (48 metrics) \nWatch video (28 metrics)\nWebsite search (26 metrics)\nAdditional (36 metrics)","wx2z8oeet9mvvygji62yxaay",{"id":1064,"name":1065,"createdAt":1066,"updatedAt":1067,"publishedAt":1068,"metric":1069,"documentId":1070,"icon":33},646,"Pinterest Ads Advertisers","2023-12-04T15:29:05.796Z","2023-12-04T15:29:09.125Z","2023-12-04T15:29:09.111Z","Same as in previous dimensions (465 metrics in total)","ph4ktcrirjm4170g802w9fwj",{"id":1072,"title":1073,"createdAt":1074,"updatedAt":1075,"publishedAt":1076,"new":17,"beta":17,"coming_soon":17,"documentId":1077,"link":1078,"icon":1082,"integration_metrics":1092},87,"Quora Ads","2025-04-08T07:04:08.513Z","2026-06-08T10:07:25.157Z","2025-04-08T09:09:13.361Z","fdk4bj20chrlu7615h48zlnf",{"id":1079,"label":1080,"url":1081,"subtext":33,"style":636,"element_id":33,"color":33,"icon":33,"width":33},1625,"quora-ads","/integrations/quora-ads",{"id":1083,"name":1084,"alternativeText":1085,"caption":33,"width":139,"height":139,"formats":33,"hash":1086,"ext":366,"mime":367,"size":1087,"url":1088,"previewUrl":33,"provider":370,"provider_metadata":33,"createdAt":1089,"updatedAt":1090,"documentId":1091,"publishedAt":373,"focalPoint":33},14274,"Quora-Ads (1).svg","Quora logo","Quora_Ads_1_f31c7c8ff2",4.57,"https://s3.us-east-2.amazonaws.com/whatagraph.com/Quora_Ads_1_f31c7c8ff2.svg","2025-04-08T07:02:37.173Z","2025-07-21T11:05:26.297Z","zf6n5742jgiktnaaxbgni7g7",[1093,1101,1108,1115],{"id":1094,"name":1095,"createdAt":1096,"updatedAt":1097,"publishedAt":1098,"metric":1099,"documentId":1100,"icon":33},937,"Quora Ads Account Report","2025-04-08T07:05:07.572Z","2025-04-08T09:20:18.040Z","2025-04-08T07:05:09.735Z","Impressions\nClicks\nSpend\nCTR\nCPC\nCPM\nConversions\nConversion Rate\nCost Per Conversion","wj2jv6d43027s4cx7tnfa2q1",{"id":1102,"name":1103,"createdAt":1104,"updatedAt":1105,"publishedAt":1106,"metric":1099,"documentId":1107,"icon":33},938,"Quora Ads Campaigns Report","2025-04-08T07:05:25.020Z","2025-04-08T09:20:36.215Z","2025-04-08T07:05:27.685Z","w5c16yoaaywsj0f3av2ik802",{"id":1109,"name":1110,"createdAt":1111,"updatedAt":1112,"publishedAt":1113,"metric":1099,"documentId":1114,"icon":33},939,"Quora Ads Ad Sets Report","2025-04-08T07:05:41.318Z","2025-04-08T09:20:23.527Z","2025-04-08T07:05:43.714Z","umws81uqedi71f7btjf2d5va",{"id":1116,"name":1117,"createdAt":1118,"updatedAt":1119,"publishedAt":1120,"metric":1099,"documentId":1121,"icon":33},940,"Quora Ads Ads Report","2025-04-08T07:05:55.220Z","2025-04-08T09:20:29.188Z","2025-04-08T07:05:57.379Z","yt4hgql420uqj6jznvj061oc",{"id":1123,"title":1124,"createdAt":1125,"updatedAt":1126,"publishedAt":1127,"new":17,"beta":17,"coming_soon":17,"documentId":1128,"link":1129,"icon":1132,"integration_metrics":1142},84,"Reddit Ads","2024-11-06T14:09:36.168Z","2026-06-08T10:06:11.149Z","2024-12-06T15:03:44.077Z","ykj8p86nhoyavphu7l5pvf50",{"id":1130,"label":1124,"url":1131,"subtext":33,"style":33,"element_id":33,"color":33,"icon":33,"width":33},1558,"/integrations/reddit-ads",{"id":1133,"name":1134,"alternativeText":1135,"caption":33,"width":756,"height":756,"formats":33,"hash":1136,"ext":384,"mime":385,"size":1137,"url":1138,"previewUrl":33,"provider":370,"provider_metadata":33,"createdAt":1139,"updatedAt":1140,"documentId":1141,"publishedAt":373,"focalPoint":33},13370,"Reddit_Ads.png","Reddit Ads icon","Reddit_Ads_68f1264209",1.94,"https://s3.us-east-2.amazonaws.com/whatagraph.com/Reddit_Ads_68f1264209.png","2024-11-06T14:09:02.645Z","2024-11-06T14:09:13.047Z","m3pxfbgll059zqjq152j549a",[1143,1151,1159,1167],{"id":1144,"name":1145,"createdAt":1146,"updatedAt":1147,"publishedAt":1148,"metric":1149,"documentId":1150,"icon":33},925,"Reddit Ads (Campaigns)","2024-12-06T15:06:04.269Z","2024-12-06T15:11:44.630Z","2024-12-06T15:06:05.331Z","Spend\nImpressions\nClicks\nReach\nSpend (micros)\neCPM\nCTR\nCPC\nPurchase Conversions (Clicks)\nAdd to Cart Conversions (Clicks)\nAdd to Wishlist Conversions (Clicks)\nLead Conversions (Clicks)\nSign Up Conversions (Clicks)\nSearch Conversions (Clicks)\nView Content Conversions (Clicks)\nPage Visit Conversions (Clicks)\nPurchase Conversions (Views)\nAdd to Cart Conversions (Views)\nAdd to Wishlist Conversions (Views)\nLead Conversions (Views)\nSign Up Conversions (Views)\nSearch Conversions (Views)\nPage Visit Conversions (Views)","ju9quebbl609yg9lwkhre5mj",{"id":1152,"name":1153,"createdAt":1154,"updatedAt":1155,"publishedAt":1156,"metric":1157,"documentId":1158,"icon":33},926,"Reddit Ads (Ad Accounts)","2024-12-06T15:06:58.786Z","2024-12-06T15:14:42.265Z","2024-12-06T15:06:59.778Z","Spend\nImpressions\nClicks\nReach\nSpend (micros)\neCPM\nCTR\nCPC","n78zh1t5hfipf1xw9u8tou7u",{"id":1160,"name":1161,"createdAt":1162,"updatedAt":1163,"publishedAt":1164,"metric":1165,"documentId":1166,"icon":33},927,"Reddit Ads (Ad Groups)","2024-12-06T15:07:47.781Z","2024-12-06T15:12:03.365Z","2024-12-06T15:07:49.080Z","Spend\nClicks\nReach\nSpend (micros)\neCPM\nCTR\nCPC\nImpressions\nPurchase Conversions (Clicks)\nAdd to Cart Conversions (Clicks)\nAdd to Wishlist Conversions (Clicks)\nLead Conversions (Clicks)\nSign Up Conversions (Clicks)\nSearch Conversions (Clicks)\nView Content Conversions (Clicks)\nPage Visit Conversions (Clicks)\nAdd to Cart Conversions (Views)\nAdd to Wishlist Conversions (Views)\nLead Conversions (Views)\nSign Up Conversions (Views)\nSearch Conversions (Views)\nPage Visit Conversions (Views)\nPurchase Conversions (Views)\nPurchase eCPA\nAdd to Cart eCPA\nAdd to Wishlist eCPA\nLead eCPA\nSign Up eCPA\nSearch eCPA\nView Content eCPA\nPage Visit eCPA","zsu0cl9p67c2uydpc9doxxoy",{"id":1168,"name":1169,"createdAt":1170,"updatedAt":1171,"publishedAt":1172,"metric":1173,"documentId":1174,"icon":33},928,"Reddit Ads (Ads)","2024-12-06T15:08:58.401Z","2024-12-06T15:13:22.993Z","2024-12-06T15:08:59.502Z","Add to Cart Average Value\nPurchase Average Value\nAdd to Wishlist Average Value\nLead Average Value\nSpend\nReach\nSpend (micros)\neCPM\nCTR\nCPC\nImpressions\nClicks\nPurchase Conversions (Clicks)\nAdd to Cart Conversions (Clicks)\nAdd to Wishlist Conversions (Clicks)\nLead Conversions (Clicks)\nSign Up Conversions (Clicks)\nSearch Conversions (Clicks)\nView Content Conversions (Clicks)\nPage Visit Conversions (Clicks)\nPurchase Conversions (Views)\nAdd to Cart Conversions (Views)\nAdd to Wishlist Conversions (Views)\nLead Conversions (Views)\nSign Up Conversions (Views)\nSearch Conversions (Views)\nPage Visit Conversions (Views)\nPurchase eCPA\nAdd to Cart eCPA\nAdd to Wishlist eCPA\nLead eCPA\nSign Up eCPA\nSearch eCPA\nPage Visit eCPA\nView Content eCPA\nPurchase Total Items\nAdd to Cart Total Items\nAdd to Wishlist Total Items\nPurchase Total Value\nAdd to Cart Total Value\nAdd to Wishlist Total Value\nLead Total Value\nSign Up Total Value\nVideo Viewable Impressions\nVideo Fully Viewable Impressions\nVideo Plays With Sound\nVideo Plays Expanded\nVideo Watched 25%\nVideo Watched 50%\nVideo Watched 75%\nVideo Watched 95%\nVideo Watched 100%\nVideo Watched 3 Seconds\nVideo Watched 5 Seconds\nVideo Watched 10 Seconds\nCost Per View\nVideo Completion Rate","hhlfp3clywfoyh6bwu5mcv85","sections.sources",{"id":60,"title":1177,"disable_top_margin":33,"disable_bottom_margin":33,"hide_stars":33,"subtext":33,"type":33,"cta":33,"reviews":1178,"cta_collection":1277,"__component":1287},"Why Marketers Love Reporting on Whatagraph",[1179,1203,1227,1249],{"id":1180,"comment":1181,"reviewed_by":33,"author":1182,"author_link":33,"createdAt":1183,"updatedAt":1184,"publishedAt":1185,"author_role":1186,"stat_value":1187,"stat_label":1188,"stat_link":1189,"documentId":1190,"author_image":1191,"cta":33},91,"Whatagraph is easy to use, visually attractive, and much smoother compared to tools like Looker Studio.","Stef Oosterik","2025-09-08T12:56:18.270Z","2026-06-02T09:53:54.139Z","2025-09-08T12:56:23.170Z","Quality Manager @ Dtch. Digitals","50%","decreased in client churn","https://whatagraph.com/case-studies/dtch-digitals","pto50m4idn06nw5lr7ylz2t7",{"id":1192,"name":1193,"alternativeText":1194,"caption":33,"width":1195,"height":1196,"formats":33,"hash":1197,"ext":384,"mime":385,"size":1198,"url":1199,"previewUrl":33,"provider":370,"provider_metadata":33,"createdAt":1200,"updatedAt":1201,"documentId":1202,"publishedAt":373,"focalPoint":33},15401,"Stef Oosterik.png","Here's the alt text for the image:\n\nStef Oosterik - Headshot of a smiling man wearing a dark blue shirt.\n",102,101,"Stef_Oosterik_25e29cb63b",20.26,"https://s3.us-east-2.amazonaws.com/whatagraph.com/Stef_Oosterik_25e29cb63b.png","2025-09-08T13:09:33.214Z","2025-09-08T13:27:11.989Z","n81g5g1ww2litc2zux0apbgb",{"id":1204,"comment":1205,"reviewed_by":1206,"author":1207,"author_link":33,"createdAt":1208,"updatedAt":1209,"publishedAt":1210,"author_role":1211,"stat_value":1212,"stat_label":1213,"stat_link":1214,"documentId":1215,"author_image":1216,"cta":33},96,"Whatagraph has become an essential partner for scaling our reporting, and my teams love it because it saves so much time. We’d recommend it to any team looking to automate data reporting and use AI for insights."," ","Danielle Roberts","2025-11-03T14:10:42.650Z","2026-06-02T14:50:31.141Z","2025-11-03T14:10:52.025Z","Director of Implementation & Support @ Rentable","5000","data sources streamlined","https://whatagraph.com/case-studies/rentable","nky1rs41ijx7wwq0y4cddk1g",{"id":1217,"name":1218,"alternativeText":1219,"caption":1207,"width":586,"height":1220,"formats":33,"hash":1221,"ext":384,"mime":385,"size":1222,"url":1223,"previewUrl":33,"provider":370,"provider_metadata":33,"createdAt":1224,"updatedAt":1225,"documentId":1226,"publishedAt":373,"focalPoint":33},15642,"Danielle Roberts.png","Here's the alt text for the image:\n\nDanielle Roberts - Smiling woman with glasses, wearing a maroon blazer, against a green foliage background.\n",129,"Danielle_Roberts_b5b618e6a1",36.56,"https://s3.us-east-2.amazonaws.com/whatagraph.com/Danielle_Roberts_b5b618e6a1.png","2025-10-14T09:10:25.220Z","2025-10-14T09:10:26.849Z","lcx7y9wapn66acc4w95st3m0",{"id":1228,"comment":1229,"reviewed_by":33,"author":1230,"author_link":33,"createdAt":1231,"updatedAt":1232,"publishedAt":1233,"author_role":1234,"stat_value":1235,"stat_label":1236,"stat_link":1237,"documentId":1238,"author_image":1239,"cta":33},90,"Whatagraph took us to the next level with our clients and within our team. Our relationships with clients have been amazing, and we’ve even been able to retain them longer. ","Kim Strickland","2025-09-08T12:54:18.601Z","2026-06-02T09:54:17.507Z","2025-09-08T13:03:09.830Z","Digital Marketing Specialist @ Peak Seven","63","hours saved per month ","https://whatagraph.com/case-studies/peak-seven","h89ciejkdumzswa4etfji6yu",{"id":1240,"name":1241,"alternativeText":1242,"caption":33,"width":1196,"height":1195,"formats":33,"hash":1243,"ext":384,"mime":385,"size":1244,"url":1245,"previewUrl":33,"provider":370,"provider_metadata":33,"createdAt":1246,"updatedAt":1247,"documentId":1248,"publishedAt":373,"focalPoint":33},15400,"Kim Strickland.png","Kim Strickland - Headshot of a person with short, curly hair wearing a red shirt.","Kim_Strickland_097352cb81",18.72,"https://s3.us-east-2.amazonaws.com/whatagraph.com/Kim_Strickland_097352cb81.png","2025-09-08T13:01:09.693Z","2025-09-08T13:03:00.128Z","h3k5x6pzh1h9kgj5t16n7sdb",{"id":1250,"comment":1251,"reviewed_by":33,"author":1252,"author_link":33,"createdAt":1253,"updatedAt":1254,"publishedAt":1255,"author_role":1256,"stat_value":1257,"stat_label":1236,"stat_link":1258,"documentId":1259,"author_image":1260,"cta":33},92,"Whatagraph's AI is saving so much time and energy for our marketing specialists. We now have more time to focus on strategic things that help both our agency and our clients grow.","Lars Maat","2025-09-25T16:35:39.433Z","2026-06-02T09:53:01.778Z","2025-09-25T16:36:15.147Z","Co-Founder @ Maatwerk Online","100","https://whatagraph.com/case-studies/maatwerk-online","y0hb4q7mnpebconrjo91ehs2",{"id":1261,"name":1262,"alternativeText":1263,"caption":33,"width":1264,"height":1264,"formats":1265,"hash":1271,"ext":384,"mime":385,"size":1272,"url":1273,"previewUrl":33,"provider":370,"provider_metadata":33,"createdAt":1274,"updatedAt":1275,"documentId":1276,"publishedAt":373,"focalPoint":33},15102,"Lars.png","\"Lars - Headshot of a smiling man with fair hair against a teal background.\"",312,{"thumbnail":1266},{"ext":384,"url":1267,"hash":1268,"mime":385,"name":1269,"path":33,"size":1270,"width":618,"height":618},"https://s3.us-east-2.amazonaws.com/whatagraph.com/thumbnail_Lars_d8b903a190.png","thumbnail_Lars_d8b903a190","thumbnail_Lars.png",48.09,"Lars_d8b903a190",114.52,"https://s3.us-east-2.amazonaws.com/whatagraph.com/Lars_d8b903a190.png","2025-07-09T12:30:04.259Z","2025-09-08T12:48:17.838Z","ugiiqw70uxxx68jofpwwg6bq",{"id":19,"Name":469,"createdAt":1278,"updatedAt":1279,"publishedAt":1280,"documentId":1281,"cta":1282},"2025-11-03T14:24:37.917Z","2025-11-03T14:24:46.885Z","2025-11-03T14:24:41.418Z","zh7p1564tsedtmsbywox7rs8",[1283],{"id":1284,"label":1285,"url":1286,"subtext":33,"style":636,"element_id":33,"color":33,"icon":33,"width":33},1725,"Read success stories","https://whatagraph.com/case-studies","sections.reviews-slider",{"id":1289,"description":1290,"title":33,"items":1291,"__component":1336},172,"Have more questions? We answered them here. ",[1292,1296,1300,1304,1308,1312,1316,1320,1324,1328,1332],{"id":1293,"question":1294,"answer":1295},1683,"What is a Facebook Ads report template?","\u003Cp>A Facebook Ads report template is a preset document that allows marketing agencies to quickly and accurately connect data from their clients’ Facebook Ads accounts, visualize the critical KPIs and metrics, and enable easy sharing.\u003C/p>\u003Cp> \u003C/p>\u003Cp>In the case of Whatagraph’s templates, apart from Facebook Ads accounts, you can enrich the report with data from any 55+ integrated sources and save any customization as a new user template.\u003C/p>",{"id":1297,"question":1298,"answer":1299},1610,"Why should you use our Facebook Ads report template?","\u003Cp>Because it’s built by marketers, for marketers—not for data teams. \u003C/p>\u003Cp> \u003C/p>\u003Cp>Our Facebook Ads report template gives you a clean, ready-to-use layout to track every key metric, from spend and CTR to conversions, without needing any technical expertise.\u003C/p>\u003Cp> \u003C/p>\u003Cp>Whether you’re at an agency or managing brand campaigns, you’ll spend less time building reports and more time optimizing them.\u003C/p>",{"id":1301,"question":1302,"answer":1303},1611,"What key metrics should be included in a Facebook Ads report template?","\u003Cp>Every strong Facebook ads reporting template covers the essentials:\u003C/p>\u003Cp> \u003C/p>\u003Cul>\u003Cli>Impressions & Reach – how many people saw your ads\u003Cbr>Clicks & CTR – how engaging your ads were\u003C/li>\u003Cli>CPC & CPM – how efficiently you spent your budget\u003C/li>\u003Cli>Conversions & ROAS – the actual business impact\u003C/li>\u003Cli>Demographics & Placements – who engaged and where\u003C/li>\u003C/ul>\u003Cp> \u003C/p>\u003Cp>In short, your Facebook Ad reporting template free should connect performance metrics to real outcomes. And with Whatagraph’s Facebook Ads report template free download, you’ll get all of this in one automated, presentation-ready dashboard — no setup, no spreadsheets, just insights.\u003C/p>",{"id":1305,"question":1306,"answer":1307},1137,"What other marketing channels can I connect with Whatagraph?\n","\u003Cp>Apart from Facebook Ads, you can connect all popular PPCs like LinkedIn Ads and Google Ads, social media such as LinkedIn and Instagram, e-commerce platforms like Shopify and WooCommerce, SEO tools like Ahrefs, Semrush, and Google Search Console, email marketing tools like Klaviyo and Mailchimp, Google Analytics 4, and CRMs like HubSpot and Salesforce.\u003C/p>\u003Cp> \u003C/p>\u003Cp>If you can’t find the integration for your data source, connect it via a Custom API or export it to Google Sheets docs or BigQuery data warehouse and add it as a source.\u003C/p>",{"id":1309,"question":1310,"answer":1311},497,"How to build a Meta Ads dashboard?","\u003Cp>The easiest way is to use Whatagraph’s Facebook Ad reporting template free to pull Meta (Facebook and Instagram) data into a single dashboard automatically. In minutes, you’ll have your own Meta Ads dashboard that tracks spend, reach, engagement, and conversions in real time.\u003C/p>",{"id":1313,"question":1314,"answer":1315},1612,"Can I automate Facebook ads reporting?","\u003Cp>Yes, with Whatagraph, automation is built in. Our free Facebook ads reporting template connects directly to Meta Ads, updates automatically, and sends scheduled reports. It’s perfect if you’ve ever struggled with a Facebook ads report template in Looker Studio or Google Sheets that keeps breaking.\u003C/p>",{"id":1317,"question":1318,"answer":1319},498,"How do I automate Facebook Ads reporting?\n","\u003Cp>You can automate Facebook Ads reporting with a few clicks if you use our report template. When you connect your Facebook Ads account, the widgets come to life with new data. You are free to rearrange the order of widgets, add new or remove existing ones, organize data, apply filters, change metrics and dimensions, and more. \u003C/p>\u003Cp> \u003C/p>\u003Cp>Once you’re happy with your report, click Automate report from the Actions menu, and you’ll get a pop-up window where you can enter the recipients, time of sending, frequency, and other automation details. When you automate the report, the recipients will receive a report with the latest data every time at the same time without missing a deadline.\u003C/p>",{"id":1321,"question":1322,"answer":1323},499,"How do I write a Facebook ad report?","\u003Cp>You can create a Facebook ad report from a blank page or use our Facebook Ads report template and adapt it to your or your client's reporting needs.\u003C/p>\u003Cp> \u003C/p>\u003Cp>If you’re going from scratch, start by organizing your report in sections like\u003C/p>\u003Cp> \u003C/p>\u003Cp>\u003Cstrong>1. Summary Overview\u003C/strong>\u003C/p>\u003Cp> \u003C/p>\u003Cp>Here, you should include the reporting period, the monthly KPI goals widget, high-level metrics like total spend, CPC, and CTR, the top-performing post, and the most important insights for the reporting period.\u003C/p>\u003Cp> \u003C/p>\u003Cp>\u003Cstrong>2. Audience Section\u003C/strong>\u003C/p>\u003Cp> \u003C/p>\u003Cp>In this section, you should present the audience distribution by gender, age, geography, and audience-related metrics such as page views and frequency — the average number of times each person saw your ads.\u003C/p>\u003Cp> \u003C/p>\u003Cp>\u003Cstrong>3. Ad Creatives Performance\u003C/strong>\u003C/p>\u003Cp> \u003C/p>\u003Cp>Include your top-performing ad creatives via Whatagraph’s media widget, which displays key performance metrics such as link clicks, CTR, frequency, reach, and the total amount spent on that ad. \u003C/p>\u003Cp> \u003C/p>\u003Cp>\u003Cstrong>4. Conclusions and Next Steps\u003C/strong>\u003C/p>\u003Cp> \u003C/p>\u003Cp>In this report section, you should share your thoughts on Facebook Ads performance and suggest the next steps according to your marketing strategy.\u003C/p>\u003Cp>With slight adjustments, you can use this layout for any Facebook ad reports for clients.\u003C/p>",{"id":1325,"question":1326,"answer":1327},1613,"How do you measure the success of a Facebook ad campaign?","\u003Cp>A great Facebook campaign report sample or Facebook marketing report template focuses on key results: CTR, CPC, CPA, conversions, and ROAS. With Whatagraph, you can measure success beyond surface metrics: our Facebook ads report template download ties every metric back to your goals and creative strategy.\u003C/p>",{"id":1329,"question":1330,"answer":1331},1614,"How do Facebook Ads reports improve campaign performance?","\u003Cp>A well-built Facebook ads report example doesn't just show data, it reveals what's driving results. By comparing placements, demographics, and creatives, Whatagraph’s Facebook ads report example helps you find the high-performing combinations that actually move the needle.\u003C/p>",{"id":1333,"question":1334,"answer":1335},2711,"How do you measure the success of a Facebook ad campaign? ","\u003Cp>It depends on your campaign goal - but here are the core metrics to track by objective:\u003C/p>\u003Cp> \u003C/p>\u003Cp>\u003Cstrong>For lead generation:\u003C/strong>\u003C/p>\u003Cp> \u003C/p>\u003Cul>\u003Cli>\u003Cstrong>Cost per lead (CPL)\u003C/strong> - how much you're paying to acquire each lead\u003C/li>\u003Cli>\u003Cstrong>Conversion rate\u003C/strong> - what share of clicks are turning into leads\u003C/li>\u003Cli>\u003Cstrong>CPA\u003C/strong> - total cost to acquire a customer, not just a lead\u003C/li>\u003Cli>\u003Cstrong>Offline conversion data\u003C/strong> - how many leads actually became paying clients\u003C/li>\u003C/ul>\u003Cp> \u003C/p>\u003Cp>\u003Cstrong>For eCommerce:\u003C/strong>\u003C/p>\u003Cp> \u003C/p>\u003Cul>\u003Cli>\u003Cstrong>ROAS (return on ad spend)\u003C/strong> - revenue generated per dollar spent\u003C/li>\u003Cli>\u003Cstrong>Cost per purchase\u003C/strong> - efficiency of the budget against actual sales\u003C/li>\u003Cli>\u003Cstrong>Revenue\u003C/strong> - total income directly attributed to Meta Ads campaigns\u003C/li>\u003Cli>\u003Cstrong>CTR\u003C/strong> - whether your ad creative is compelling enough to drive clicks\u003C/li>\u003C/ul>\u003Cp> \u003C/p>\u003Cp>\u003Cstrong>For brand awareness:\u003C/strong>\u003C/p>\u003Cp> \u003C/p>\u003Cul>\u003Cli>\u003Cstrong>Impressions and reach\u003C/strong> - how many people saw your ads\u003C/li>\u003Cli>\u003Cstrong>CPM\u003C/strong> - cost to reach 1,000 people\u003C/li>\u003Cli>\u003Cstrong>Frequency\u003C/strong> - how often the same person sees your ad (watch this closely to avoid ad fatigue)\u003C/li>\u003Cli>\u003Cstrong>Page engagement\u003C/strong> - likes, shares, post saves, and comments driven by paid activity\u003C/li>\u003C/ul>\u003Cp> \u003C/p>\u003Cp>The mistake most agencies make is tracking the same metrics across every campaign type. \u003C/p>\u003Cp> \u003C/p>\u003Cp>A lead gen campaign and an eCommerce campaign need completely different success criteria.\u003C/p>","sections.faq",{"pagination":1338},{"page":5,"pageSize":143,"pageCount":5,"total":5},[1340],{"id":5,"title":563,"slug":564,"card_description":33,"createdAt":565,"updatedAt":566,"publishedAt":567,"documentId":568,"template":1341,"card_image":1342,"url":1343,"type":1344},["Reactive",647],["Reactive",648],"/templates/facebook-ads-report/looker-studio-facebook-ads-report-template","subpage",1786610524529]