[{"data":1,"prerenderedAt":1599},["ShallowReactive",2],{"bpyqRQk8K7_rRSCIF_1HgjC-kcVBfBNwIX8GFkkN2FU":3,"SB-_f1-GRNMO6gutVD5zmJ_TXPJ4MfkKTp_qws74ljY":305,"t2DZE0V6xTVxjZn2vunoO2jdwrAqel92ERcmz94MoFQ":551,"templates-items-email-report-parent":1594},{"data":4,"meta":304},{"id":5,"createdAt":6,"updatedAt":7,"text":8,"copyright":9,"documentId":10,"publishedAt":11,"policy_links":12,"col_1":30,"col_2":72,"col_3":110,"col_4":154,"col_5":198,"comparisons":237,"hide_element":286,"badges":33},1,"2022-12-27T12:24:01.493Z","2026-06-03T08:45:52.498Z","Whatagraph is the marketing intelligence platform built for scale — a single source of truth powering every report, dashboard, and AI tool your team uses.","[year] Marketing Intelligence Platform | Whatagraph. All Rights Reserved, Whatagraph B.V. ©","yh5sq4mqxgdjlj5di6ej6fq7","2026-06-25T09:17:26.010Z",[13,18,22,26],{"id":14,"title":15,"url":16,"open_new_tab":17},8,"Terms & Conditions","/terms-and-conditions",false,{"id":19,"title":20,"url":21,"open_new_tab":17},9,"Privacy Policy","/privacy-policy",{"id":23,"title":24,"url":25,"open_new_tab":17},10,"Cookie Policy","/cookie-policy",{"id":27,"title":28,"url":29,"open_new_tab":17},11,"Security Policy","/security-policy",[31,35,39,43,47,51,55,59,62,65,68],{"id":5,"title":32,"url":33,"open_new_tab":17,"is_heading":34,"margin_top":17},"Product",null,true,{"id":36,"title":37,"url":38,"open_new_tab":17,"is_heading":17,"margin_top":17},2,"All features","/features",{"id":40,"title":41,"url":42,"open_new_tab":17,"is_heading":17,"margin_top":17},69,"Data Hub","/data-hub",{"id":44,"title":45,"url":46,"open_new_tab":17,"is_heading":17,"margin_top":17},70,"Whatagraph MCP","/mcp",{"id":48,"title":49,"url":50,"open_new_tab":17,"is_heading":17,"margin_top":17},66,"Whatagraph IQ","/whatagraph-iq",{"id":52,"title":53,"url":54,"open_new_tab":17,"is_heading":17,"margin_top":17},6,"Move data to BigQuery","/data-transfer/google-bigquery",{"id":56,"title":57,"url":58,"open_new_tab":17,"is_heading":17,"margin_top":17},62,"Visualize data in Looker Studio","/data-transfer/looker-studio",{"id":60,"title":61,"url":33,"open_new_tab":17,"is_heading":34,"margin_top":34},7,"Solutions",{"id":14,"title":63,"url":64,"open_new_tab":17,"is_heading":17,"margin_top":17},"Agencies","/agencies",{"id":19,"title":66,"url":67,"open_new_tab":17,"is_heading":17,"margin_top":17},"eCommerce","/e-commerce",{"id":69,"title":70,"url":71,"open_new_tab":17,"is_heading":17,"margin_top":17},67,"Multi-location operators","/global_businesses",[73,75,79,83,87,91,95,98,102,106],{"id":27,"title":74,"url":33,"open_new_tab":17,"is_heading":34,"margin_top":17},"Resources",{"id":76,"title":77,"url":78,"open_new_tab":17,"is_heading":17,"margin_top":17},12,"Blog","/blog",{"id":80,"title":81,"url":82,"open_new_tab":17,"is_heading":17,"margin_top":17},14,"Customer stories","/case-studies",{"id":84,"title":85,"url":86,"open_new_tab":17,"is_heading":17,"margin_top":17},13,"Webinars","/webinars",{"id":88,"title":89,"url":90,"open_new_tab":17,"is_heading":17,"margin_top":17},15,"Marketing report templates","/templates",{"id":92,"title":93,"url":94,"open_new_tab":17,"is_heading":17,"margin_top":17},16,"Dashboard examples","/dashboard-examples",{"id":96,"title":97,"url":33,"open_new_tab":17,"is_heading":17,"margin_top":17},43,"Comparisons",{"id":99,"title":100,"url":101,"open_new_tab":17,"is_heading":17,"margin_top":17},44,"Reviews","/reviews",{"id":103,"title":104,"url":105,"open_new_tab":34,"is_heading":17,"margin_top":17},63,"Changelog","https://wg.canny.io/changelog",{"id":107,"title":108,"url":109,"open_new_tab":17,"is_heading":17,"margin_top":17},60,"Pricing","/pricing",[111,114,118,122,126,130,134,138,142,146,150],{"id":112,"title":113,"url":33,"open_new_tab":17,"is_heading":34,"margin_top":17},17,"Integrations",{"id":115,"title":116,"url":117,"open_new_tab":17,"is_heading":17,"margin_top":17},19,"Adform","/integrations/adform",{"id":119,"title":120,"url":121,"open_new_tab":17,"is_heading":17,"margin_top":17},18,"Facebook Ads","/integrations/facebook-ads",{"id":123,"title":124,"url":125,"open_new_tab":17,"is_heading":17,"margin_top":17},20,"Google My Business","/integrations/google-my-business",{"id":127,"title":128,"url":129,"open_new_tab":17,"is_heading":17,"margin_top":17},21,"Google Sheets","/integrations/google-sheets",{"id":131,"title":132,"url":133,"open_new_tab":17,"is_heading":17,"margin_top":17},23,"Instagram","/integrations/instagram",{"id":135,"title":136,"url":137,"open_new_tab":17,"is_heading":17,"margin_top":17},22,"Klaviyo","/integrations/klaviyo",{"id":139,"title":140,"url":141,"open_new_tab":17,"is_heading":17,"margin_top":17},24,"LinkedIn","/integrations/linkedin",{"id":143,"title":144,"url":145,"open_new_tab":17,"is_heading":17,"margin_top":17},25,"LinkedIn Ads","/integrations/linkedin-ads",{"id":147,"title":148,"url":149,"open_new_tab":17,"is_heading":17,"margin_top":17},53,"StackAdapt","/integrations/stackadapt",{"id":151,"title":152,"url":153,"open_new_tab":17,"is_heading":17,"margin_top":17},27,"50+ More Integrations","/integrations",[155,158,162,166,170,174,178,182,186,190,194],{"id":156,"title":157,"url":33,"open_new_tab":17,"is_heading":34,"margin_top":17},28,"Reports & dashboards",{"id":159,"title":160,"url":161,"open_new_tab":17,"is_heading":17,"margin_top":17},29,"Marketing reporting software","/marketing-reporting-software",{"id":163,"title":164,"url":165,"open_new_tab":17,"is_heading":17,"margin_top":17},55,"Facebook Ads reporting tool","/facebook-ads-reporting-tool",{"id":167,"title":168,"url":169,"open_new_tab":17,"is_heading":17,"margin_top":17},32,"Google Ads reporting tool","/google-ads-reporting-tool",{"id":171,"title":172,"url":173,"open_new_tab":17,"is_heading":17,"margin_top":17},54,"Google My Business reporting tool","/google-my-business-reporting-tool",{"id":175,"title":176,"url":177,"open_new_tab":17,"is_heading":17,"margin_top":17},34,"Instagram reporting tool","/instagram-reporting-tool",{"id":179,"title":180,"url":181,"open_new_tab":17,"is_heading":17,"margin_top":17},56,"Social media reporting tool","/social-media-report-tool",{"id":183,"title":184,"url":185,"open_new_tab":17,"is_heading":17,"margin_top":17},38,"SEO reporting tool","/seo-reporting-tool",{"id":187,"title":188,"url":189,"open_new_tab":17,"is_heading":17,"margin_top":17},57,"TikTok Ads dashboard","/tiktok-ads-dashboard",{"id":191,"title":192,"url":193,"open_new_tab":17,"is_heading":17,"margin_top":17},39,"White-label dashboard software","/white-label-dashboard",{"id":195,"title":196,"url":197,"open_new_tab":17,"is_heading":17,"margin_top":17},40,"All marketing report examples","/reporting-examples",[199,202,205,209,213,217,221,225,229,233],{"id":200,"title":201,"url":33,"open_new_tab":17,"is_heading":34,"margin_top":17},41,"Company ",{"id":203,"title":204,"url":33,"open_new_tab":17,"is_heading":17,"margin_top":17},42,"Whatagraph B.V.",{"id":206,"title":207,"url":208,"open_new_tab":34,"is_heading":17,"margin_top":17},45,"+1 917 905 4361","tel:+19179054361",{"id":210,"title":211,"url":212,"open_new_tab":34,"is_heading":17,"margin_top":17},59,"+31 30 203 0159","tel:+31302030159",{"id":214,"title":215,"url":216,"open_new_tab":34,"is_heading":17,"margin_top":17},46,"hi@whatagraph.com","mailto:hi@whatagraph.com",{"id":218,"title":219,"url":220,"open_new_tab":17,"is_heading":17,"margin_top":34},47,"About us","/about",{"id":222,"title":223,"url":224,"open_new_tab":17,"is_heading":17,"margin_top":17},48,"Career","/career",{"id":226,"title":227,"url":228,"open_new_tab":34,"is_heading":17,"margin_top":17},65,"Help center","https://help.whatagraph.com/",{"id":230,"title":231,"url":232,"open_new_tab":17,"is_heading":17,"margin_top":17},68,"Ambassador program","/ambassador-program",{"id":234,"title":235,"url":236,"open_new_tab":17,"is_heading":17,"margin_top":17},50,"Report misconduct","https://forms.gle/t7XC9CWM2jwenS769",[238,241,244,247,250,253,256,259,262,265,268,271,274,277,280,283],{"id":76,"title":239,"url":240,"open_new_tab":17},"Looker Studio alternative","/alternatives/google-data-studio",{"id":84,"title":242,"url":243,"open_new_tab":17},"Supermetrics alternative","/alternatives/supermetrics",{"id":80,"title":245,"url":246,"open_new_tab":17},"Databox alternative","/alternatives/databox",{"id":88,"title":248,"url":249,"open_new_tab":17},"DashThis alternative","/alternatives/dashthis",{"id":92,"title":251,"url":252,"open_new_tab":17},"Klipfolio alternative","/alternatives/klipfolio",{"id":112,"title":254,"url":255,"open_new_tab":17},"AgencyAnalytics alternative","/alternatives/agency-analytics",{"id":119,"title":257,"url":258,"open_new_tab":17},"Funnel.io alternative","/alternatives/funnel-io",{"id":115,"title":260,"url":261,"open_new_tab":17},"NinjaCat alternative","/alternatives/ninjacat",{"id":123,"title":263,"url":264,"open_new_tab":17},"TapClicks alternative","/alternatives/tapclicks",{"id":127,"title":266,"url":267,"open_new_tab":17},"ReportGarden alternative","/alternatives/reportgarden",{"id":135,"title":269,"url":270,"open_new_tab":17},"Swydo alternative","/alternatives/swydo",{"id":131,"title":272,"url":273,"open_new_tab":17},"Cyfe alternative","/alternatives/cyfe",{"id":139,"title":275,"url":276,"open_new_tab":17},"Adverity alternative","/alternatives/adverity",{"id":143,"title":278,"url":279,"open_new_tab":17},"Datorama alternative","/alternatives/datorama",{"id":151,"title":281,"url":282,"open_new_tab":17},"Best marketing analytics tools and software","/blog/articles/best-marketing-analytics-tools",{"id":156,"title":284,"url":285,"open_new_tab":17},"Best social media analytics tools","/blog/articles/best-social-media-analytics-tools",[287,290,292,294,296,298,300,302],{"id":288,"page_slug":289},5,"/facebook-ads-reporting-tool-1",{"id":52,"page_slug":291},"/marketing-reporting-software-1",{"id":60,"page_slug":293},"/alternative-databox",{"id":23,"page_slug":295},"/alternative-dashthis",{"id":27,"page_slug":297},"/alternative-supermetrics",{"id":76,"page_slug":299},"/alternative-agency-analytics",{"id":84,"page_slug":301},"/facebook-ads-reporting-platform",{"id":80,"page_slug":303},"/marketing-agency-reporting-platform",{},{"data":306,"meta":550},{"id":5,"createdAt":307,"updatedAt":308,"documentId":309,"publishedAt":310,"cta":311,"hide_main_menu":320,"hide_navbar_completely":323,"custom_cta_on_right":330,"element":354},"2023-05-19T14:58:27.023Z","2026-07-22T11:47:37.921Z","exvdotd5b6517ieljdohdwvd","2026-07-22T11:47:36.965Z",[312,316],{"id":84,"label":313,"url":314,"open_new_tab":34,"button_type":315},"Log in","https://live.whatagraph.com/auth/login","link",{"id":80,"label":317,"url":318,"open_new_tab":17,"button_type":319},"Get a demo","/book-a-call","primary",[321],{"id":88,"page_slug":322},"/marketing-intelligence-platform-lp",[324,327],{"id":325,"page_slug":326},3,"/referral-signup",{"id":328,"page_slug":329},4,"affiliate-signup",[331,336,339,342,345,348,351],{"id":19,"page_slug":322,"cta":332},[333],{"id":88,"label":334,"url":335,"open_new_tab":34,"button_type":319},"Start free trial","https://live.whatagraph.com/auth/register",{"id":23,"page_slug":293,"cta":337},[338],{"id":92,"label":334,"url":335,"open_new_tab":34,"button_type":319},{"id":27,"page_slug":295,"cta":340},[341],{"id":112,"label":334,"url":335,"open_new_tab":34,"button_type":319},{"id":76,"page_slug":297,"cta":343},[344],{"id":119,"label":334,"url":335,"open_new_tab":34,"button_type":319},{"id":84,"page_slug":299,"cta":346},[347],{"id":115,"label":334,"url":335,"open_new_tab":34,"button_type":319},{"id":80,"page_slug":301,"cta":349},[350],{"id":123,"label":334,"url":335,"open_new_tab":34,"button_type":319},{"id":88,"page_slug":303,"cta":352},[353],{"id":127,"label":334,"url":335,"open_new_tab":34,"button_type":319},[355,426,428,462,464],{"id":5,"title":32,"columns":356,"highlight_title":33,"highlight_image":33,"highlight_links":357,"link":358,"__component":425},"columns - 2",[],[359,374,391,401,415],{"id":5,"title":37,"url":38,"open_new_tab":17,"column":360,"subtitle":361,"svg":362},"column 1","Your single source of truth for marketing data",{"id":363,"name":364,"alternativeText":33,"caption":33,"width":167,"height":167,"formats":33,"hash":365,"ext":366,"mime":367,"size":368,"url":369,"previewUrl":33,"provider":370,"provider_metadata":33,"createdAt":371,"updatedAt":371,"documentId":372,"publishedAt":373,"focalPoint":33},16232,"allfeatures.svg","allfeatures_ee21be4216",".svg","image/svg+xml",1.01,"https://s3.us-east-2.amazonaws.com/whatagraph.com/allfeatures_ee21be4216.svg","aws-s3","2026-01-14T13:40:51.326Z","f6fdcdbv4ul9g0vif8y6sefm","2026-06-25T09:17:20.490Z",{"id":375,"title":376,"url":42,"open_new_tab":17,"column":360,"subtitle":377,"svg":378},31,"Whatagraph Data Hub","Store, clean & transform your marketing data",{"id":379,"name":380,"alternativeText":381,"caption":33,"width":382,"height":382,"formats":33,"hash":383,"ext":384,"mime":385,"size":386,"url":387,"previewUrl":33,"provider":370,"provider_metadata":33,"createdAt":388,"updatedAt":389,"documentId":390,"publishedAt":373,"focalPoint":33},16868,"Data-Hub.png","Data Hub - Four rounded square shapes arranged in a square formation.",64,"Data_Hub_b72705c6d1",".png","image/png",0.79,"https://s3.us-east-2.amazonaws.com/whatagraph.com/Data_Hub_b72705c6d1.png","2026-04-07T12:04:40.644Z","2026-04-07T12:04:41.899Z","jwkbk1ww3s8gewcuofstlbvl",{"id":167,"title":45,"url":46,"open_new_tab":17,"column":360,"subtitle":392,"svg":393},"Connect Whatagraph to your AI tools",{"id":394,"name":395,"alternativeText":33,"caption":33,"width":167,"height":167,"formats":33,"hash":396,"ext":366,"mime":367,"size":397,"url":398,"previewUrl":33,"provider":370,"provider_metadata":33,"createdAt":399,"updatedAt":399,"documentId":400,"publishedAt":373,"focalPoint":33},17210,"MCP_nav.svg","MCP_nav_dfe02a5d36",0.82,"https://s3.us-east-2.amazonaws.com/whatagraph.com/MCP_nav_dfe02a5d36.svg","2026-06-02T07:28:06.198Z","zn80nttt9w2kmyyh2fc1hn8e",{"id":402,"title":403,"url":404,"open_new_tab":17,"column":405,"subtitle":406,"svg":407},33,"IQ Agents ","/agents-waitlist","column 2","Early access open ",{"id":408,"name":409,"alternativeText":33,"caption":33,"width":167,"height":167,"formats":33,"hash":410,"ext":366,"mime":367,"size":411,"url":412,"previewUrl":33,"provider":370,"provider_metadata":33,"createdAt":413,"updatedAt":413,"documentId":414,"publishedAt":373,"focalPoint":33},16234,"aiplaybook.svg","aiplaybook_903e4c233a",1.64,"https://s3.us-east-2.amazonaws.com/whatagraph.com/aiplaybook_903e4c233a.svg","2026-01-14T13:40:51.329Z","x3a9zc1fbj1qx5nl4yuwkr5d",{"id":139,"title":49,"url":50,"open_new_tab":17,"column":405,"subtitle":416,"svg":417},"Marketing intelligence, redefined",{"id":418,"name":419,"alternativeText":33,"caption":33,"width":167,"height":167,"formats":33,"hash":420,"ext":366,"mime":367,"size":421,"url":422,"previewUrl":33,"provider":370,"provider_metadata":33,"createdAt":423,"updatedAt":423,"documentId":424,"publishedAt":373,"focalPoint":33},16231,"IQ Mark - White.svg","IQ_Mark_White_8b09cc84e0",1.06,"https://s3.us-east-2.amazonaws.com/whatagraph.com/IQ_Mark_White_8b09cc84e0.svg","2026-01-14T13:40:51.318Z","ncj45hto7khkk0pchgmpppwc","navigation.nav-dropdown",{"id":5,"title":113,"url":153,"open_new_tab":17,"__component":427},"navigation.nav-link",{"id":328,"title":61,"columns":33,"highlight_title":33,"highlight_image":33,"highlight_links":429,"link":430,"__component":425},[],[431,441,452],{"id":151,"title":63,"url":64,"open_new_tab":17,"column":360,"subtitle":432,"svg":433},"Client-ready reporting, faster",{"id":434,"name":435,"alternativeText":33,"caption":33,"width":167,"height":167,"formats":33,"hash":436,"ext":366,"mime":367,"size":437,"url":438,"previewUrl":33,"provider":370,"provider_metadata":33,"createdAt":439,"updatedAt":439,"documentId":440,"publishedAt":373,"focalPoint":33},16236,"agencies.svg","agencies_4826492e15",2.04,"https://s3.us-east-2.amazonaws.com/whatagraph.com/agencies_4826492e15.svg","2026-01-14T13:40:51.387Z","ze7oydn8vut6hx6vhja9ky73",{"id":156,"title":442,"url":67,"open_new_tab":17,"column":360,"subtitle":443,"svg":444},"Ecommerce","Track ROI across every channel",{"id":445,"name":446,"alternativeText":33,"caption":33,"width":167,"height":167,"formats":33,"hash":447,"ext":366,"mime":367,"size":448,"url":449,"previewUrl":33,"provider":370,"provider_metadata":33,"createdAt":450,"updatedAt":450,"documentId":451,"publishedAt":373,"focalPoint":33},16239,"e-commerce.svg","e_commerce_d99d7057c0",0.86,"https://s3.us-east-2.amazonaws.com/whatagraph.com/e_commerce_d99d7057c0.svg","2026-01-14T13:40:51.404Z","waui9mgiqsydt9momosxxbtp",{"id":159,"title":70,"url":71,"open_new_tab":17,"column":360,"subtitle":453,"svg":454},"Reliable reporting for global teams",{"id":455,"name":456,"alternativeText":33,"caption":33,"width":167,"height":167,"formats":33,"hash":457,"ext":366,"mime":367,"size":458,"url":459,"previewUrl":33,"provider":370,"provider_metadata":33,"createdAt":460,"updatedAt":460,"documentId":461,"publishedAt":373,"focalPoint":33},16233,"globalbiz.svg","globalbiz_71205a5d56",1.96,"https://s3.us-east-2.amazonaws.com/whatagraph.com/globalbiz_71205a5d56.svg","2026-01-14T13:40:51.328Z","ouc4n705rfnp11bj3ao4dfkl",{"id":463,"title":108,"url":109,"open_new_tab":17,"__component":427},30,{"id":325,"title":74,"columns":356,"highlight_title":33,"highlight_image":33,"highlight_links":465,"link":466,"__component":425},[],[467,478,489,499,511,523,528,540],{"id":468,"title":469,"url":82,"open_new_tab":17,"column":360,"subtitle":470,"svg":471},26,"Case studies","Discover real customer results",{"id":472,"name":473,"alternativeText":33,"caption":33,"width":167,"height":167,"formats":33,"hash":474,"ext":366,"mime":367,"size":397,"url":475,"previewUrl":33,"provider":370,"provider_metadata":33,"createdAt":476,"updatedAt":476,"documentId":477,"publishedAt":373,"focalPoint":33},16235,"case studies.svg","case_studies_49b6435e10","https://s3.us-east-2.amazonaws.com/whatagraph.com/case_studies_49b6435e10.svg","2026-01-14T13:40:51.382Z","pu89p5bm8wit011veromi3ai",{"id":84,"title":479,"url":90,"open_new_tab":17,"column":360,"subtitle":480,"svg":481},"Templates","Use ready-made templates for free",{"id":482,"name":483,"alternativeText":33,"caption":33,"width":167,"height":167,"formats":33,"hash":484,"ext":366,"mime":367,"size":485,"url":486,"previewUrl":33,"provider":370,"provider_metadata":33,"createdAt":487,"updatedAt":487,"documentId":488,"publishedAt":373,"focalPoint":33},16243,"temlpates.svg","temlpates_7fa338d0e0",0.67,"https://s3.us-east-2.amazonaws.com/whatagraph.com/temlpates_7fa338d0e0.svg","2026-01-14T13:40:51.433Z","ap3pilfe8txz0h8sal6g1wzp",{"id":23,"title":77,"url":78,"open_new_tab":17,"column":360,"subtitle":490,"svg":491},"Read practical guides and tool reviews",{"id":492,"name":493,"alternativeText":33,"caption":33,"width":167,"height":167,"formats":33,"hash":494,"ext":366,"mime":367,"size":495,"url":496,"previewUrl":33,"provider":370,"provider_metadata":33,"createdAt":497,"updatedAt":497,"documentId":498,"publishedAt":373,"focalPoint":33},16240,"blog.svg","blog_052552b2f3",0.94,"https://s3.us-east-2.amazonaws.com/whatagraph.com/blog_052552b2f3.svg","2026-01-14T13:40:51.407Z","y43c25bmc73t2mzp5is4nrw5",{"id":19,"title":227,"url":500,"open_new_tab":34,"column":360,"subtitle":501,"svg":502},"https://help.whatagraph.com/en/","Find the exact answers you need",{"id":503,"name":504,"alternativeText":33,"caption":33,"width":167,"height":167,"formats":33,"hash":505,"ext":366,"mime":367,"size":506,"url":507,"previewUrl":33,"provider":370,"provider_metadata":33,"createdAt":508,"updatedAt":509,"documentId":510,"publishedAt":373,"focalPoint":33},16241,"helpcenter.svg","helpcenter_ef45a75270",1.28,"https://s3.us-east-2.amazonaws.com/whatagraph.com/helpcenter_ef45a75270.svg","2026-01-14T13:40:51.423Z","2026-01-14T13:42:48.423Z","b2cway5jatndbs599ssbct3p",{"id":135,"title":512,"url":513,"open_new_tab":34,"column":405,"subtitle":514,"svg":515},"Free marketing tools","https://whatagraph.com/free-marketing-tools","Find calculators and industry benchmarks",{"id":516,"name":517,"alternativeText":33,"caption":33,"width":167,"height":167,"formats":33,"hash":518,"ext":366,"mime":367,"size":519,"url":520,"previewUrl":33,"provider":370,"provider_metadata":33,"createdAt":521,"updatedAt":521,"documentId":522,"publishedAt":373,"focalPoint":33},16237,"freemarketingtools.svg","freemarketingtools_1ce4af9bd9",1.55,"https://s3.us-east-2.amazonaws.com/whatagraph.com/freemarketingtools_1ce4af9bd9.svg","2026-01-14T13:40:51.389Z","n9c92bnac0q2d575sseh6igw",{"id":127,"title":524,"url":525,"open_new_tab":17,"column":405,"subtitle":526,"svg":527},"AI playbook for agencies","https://whatagraph.com/ai-playbook-for-agencies","Learn how to implement AI successfully",{"id":408,"name":409,"alternativeText":33,"caption":33,"width":167,"height":167,"formats":33,"hash":410,"ext":366,"mime":367,"size":411,"url":412,"previewUrl":33,"provider":370,"provider_metadata":33,"createdAt":413,"updatedAt":413,"documentId":414,"publishedAt":373,"focalPoint":33},{"id":463,"title":529,"url":530,"open_new_tab":17,"column":405,"subtitle":531,"svg":532},"PPC reporting hub","https://whatagraph.com/templates/ppc-report","Get templates co-created with real marketers",{"id":533,"name":534,"alternativeText":33,"caption":33,"width":167,"height":167,"formats":33,"hash":535,"ext":366,"mime":367,"size":536,"url":537,"previewUrl":33,"provider":370,"provider_metadata":33,"createdAt":538,"updatedAt":538,"documentId":539,"publishedAt":373,"focalPoint":33},16242,"reportingcheet.svg","reportingcheet_e295249c75",0.69,"https://s3.us-east-2.amazonaws.com/whatagraph.com/reportingcheet_e295249c75.svg","2026-01-14T13:40:51.426Z","erqy74ya10m5qhuu0pn6n44r",{"id":27,"title":85,"url":86,"open_new_tab":17,"column":405,"subtitle":541,"svg":542},"Hear from industry leaders",{"id":543,"name":544,"alternativeText":33,"caption":33,"width":167,"height":167,"formats":33,"hash":545,"ext":366,"mime":367,"size":546,"url":547,"previewUrl":33,"provider":370,"provider_metadata":33,"createdAt":548,"updatedAt":548,"documentId":549,"publishedAt":373,"focalPoint":33},16238,"webinars.svg","webinars_b295fc2850",0.68,"https://s3.us-east-2.amazonaws.com/whatagraph.com/webinars_b295fc2850.svg","2026-01-14T13:40:51.403Z","risc1zt1hxx1o5hg2thlmsy8",{},{"data":552,"meta":1592},[553],{"id":554,"title":555,"slug":556,"createdAt":557,"updatedAt":558,"publishedAt":559,"intercom":34,"testimonials":34,"reporting":17,"help":17,"card_description":33,"documentId":560,"templates_subpages":561,"seo":562,"content":586},94,"Email Marketing Report Template ","email-report","2023-02-03T08:57:18.584Z","2026-06-10T08:57:26.669Z","2023-02-03T08:57:18.503Z","bvrdf6w71jjv87h7pkt8760a",[],{"id":563,"metaTitle":564,"metaDescription":565,"addNoIndex":33,"canonicalURL":33,"metaImage":566},974,"Free Email Marketing Reporting Template | Campaign & Performance Reporting ","Create stunning email reports in seconds using Whatagraph's free email marketing reporting template that works for both agencies and in-house marketing teams.",{"id":567,"name":568,"alternativeText":569,"caption":33,"width":570,"height":571,"formats":572,"hash":580,"ext":384,"mime":385,"size":581,"url":582,"previewUrl":33,"provider":370,"provider_metadata":33,"createdAt":583,"updatedAt":584,"documentId":585,"publishedAt":373,"focalPoint":33},16198,"Email marketing reporting template - meta image.png","Email Marketing Reporting Template - Dashboard featuring graphs, charts, and key metrics.",3600,1884,{"thumbnail":573},{"ext":384,"url":574,"hash":575,"mime":385,"name":576,"path":33,"size":577,"width":578,"height":579},"https://s3.us-east-2.amazonaws.com/whatagraph.com/thumbnail_Email_marketing_reporting_template_meta_image_ec6a3625e2.png","thumbnail_Email_marketing_reporting_template_meta_image_ec6a3625e2","thumbnail_Email marketing reporting template - meta image.png",26.54,245,128,"Email_marketing_reporting_template_meta_image_ec6a3625e2",949.32,"https://s3.us-east-2.amazonaws.com/whatagraph.com/Email_marketing_reporting_template_meta_image_ec6a3625e2.png","2026-01-13T16:33:03.475Z","2026-01-13T16:33:06.902Z","w6x4id22wu0shv6q3w7ye8y9",[587,634,667,683,687,691,1459,1567],{"id":588,"hero_title":589,"hero_subtext":590,"show_brands":17,"grey_background":34,"show_glow_around":34,"no_credit_text":33,"hero_video_iframe":33,"first_cta_play_video":33,"show_breadcrumbs":33,"hero_text_above_title":33,"align_image_bottom_right":34,"CTA":591,"image":598,"hero_features":618,"hero_brands":33,"stats":619,"cta_collection":620,"__component":633},356,"Free Email Marketing Reporting Template","Stop wasting hours copying data into spreadsheets. \n\nGet a ready-made email marketing reporting template that shows what’s working, and what to optimize, automatically.",[592,594],{"id":593,"label":33,"url":33,"subtext":33,"style":33,"element_id":33,"color":33,"icon":33,"width":33},805,{"id":595,"label":33,"url":596,"subtext":597,"style":33,"element_id":33,"color":33,"icon":33,"width":33},804,"https://live.whatagraph.com/shared-template/OWlxmLrbJdYXaKawN0RZj0zo43MwQq7y","",{"id":599,"name":600,"alternativeText":601,"caption":33,"width":602,"height":603,"formats":604,"hash":612,"ext":384,"mime":385,"size":613,"url":614,"previewUrl":33,"provider":370,"provider_metadata":33,"createdAt":615,"updatedAt":616,"documentId":617,"publishedAt":373,"focalPoint":33},16196,"Email marketing reporting template.png","Email Marketing Reporting Template - A dashboard with charts and key metrics for email marketing performance.",2247,1647,{"thumbnail":605},{"ext":384,"url":606,"hash":607,"mime":385,"name":608,"path":33,"size":609,"width":610,"height":611},"https://s3.us-east-2.amazonaws.com/whatagraph.com/thumbnail_Email_marketing_reporting_template_09eb27da7b.png","thumbnail_Email_marketing_reporting_template_09eb27da7b","thumbnail_Email marketing reporting template.png",27.41,213,156,"Email_marketing_reporting_template_09eb27da7b",701.09,"https://s3.us-east-2.amazonaws.com/whatagraph.com/Email_marketing_reporting_template_09eb27da7b.png","2026-01-13T11:55:44.593Z","2026-01-13T11:55:47.420Z","rxwyslw4n1j9a73smoygbr4h",[],[],{"id":375,"Name":621,"createdAt":622,"updatedAt":623,"publishedAt":624,"documentId":625,"cta":626},"Start a free trial - Hero","2024-11-13T15:06:26.834Z","2026-07-23T09:49:23.352Z","2026-07-23T09:50:17.748Z","st6xpc8get0b700is34ddkq0",[627,630],{"id":628,"label":334,"url":335,"subtext":33,"style":629,"element_id":33,"color":33,"icon":33,"width":33},2899,"button",{"id":631,"label":632,"url":33,"subtext":33,"style":629,"element_id":33,"color":33,"icon":33,"width":33},2900,"View template","sections.hero",{"id":135,"text_above_title":33,"title":635,"subtext":636,"hide_search":33,"show_all_templates_only":33,"custom_subpages":637,"custom_templates":638,"__component":666},"Explore More Email Reporting Templates","Get free email marketing report templates recreated from real reports built by marketers.\n \nSee how marketers track performance, visualize ad spend, and share results with clients and managers.",[],[639],{"id":640,"title":641,"slug":642,"createdAt":643,"updatedAt":644,"publishedAt":645,"intercom":34,"testimonials":34,"reporting":17,"help":17,"card_description":33,"documentId":646,"card_image":647},105,"Mailchimp Report Template","mailchimp-report","2023-02-03T08:58:12.195Z","2026-04-20T10:21:22.060Z","2023-02-03T08:58:12.141Z","d9vwvmyyk6vd75otikclorrl",{"id":648,"name":649,"alternativeText":650,"caption":33,"width":651,"height":652,"formats":653,"hash":660,"ext":384,"mime":385,"size":661,"url":662,"previewUrl":33,"provider":370,"provider_metadata":33,"createdAt":663,"updatedAt":664,"documentId":665,"publishedAt":373,"focalPoint":33},16197,"Mailchimp report template - card.png","Mailchimp Report Template - The Mailchimp logo, a black monkey face in a yellow circle.",1140,453,{"thumbnail":654},{"ext":384,"url":655,"hash":656,"mime":385,"name":657,"path":33,"size":658,"width":578,"height":659},"https://s3.us-east-2.amazonaws.com/whatagraph.com/thumbnail_Mailchimp_report_template_card_59ee32438d.png","thumbnail_Mailchimp_report_template_card_59ee32438d","thumbnail_Mailchimp report template - card.png",7.15,97,"Mailchimp_report_template_card_59ee32438d",20.62,"https://s3.us-east-2.amazonaws.com/whatagraph.com/Mailchimp_report_template_card_59ee32438d.png","2026-01-13T16:13:28.746Z","2026-01-13T16:13:30.433Z","w0c71ddrewvkyv8o8gi40yr9","sections.template-subpages",{"id":668,"title":669,"subtext":670,"subtextBottom":597,"titleSize":671,"type":672,"subtextStyle":671,"disableTopMargin":17,"disableBottomMargin":17,"text_above_title":33,"CTA":673,"cta_collection":674,"__component":682},196,"Create Custom Email Marketing Reports in Seconds","\u003Cp>With Whatagraph IQ, just tell us what you need, and we'll build a stunning email marketing report for you in seconds. No templates or manual setup needed.\u003C/p>","normal","wg3 - generate report",[],{"id":159,"Name":334,"createdAt":675,"updatedAt":676,"publishedAt":677,"documentId":678,"cta":679},"2025-09-15T14:38:22.192Z","2026-07-21T11:53:08.659Z","2026-07-21T11:53:23.622Z","nqn16pbgplm2dgl1yebiu5j3",[680],{"id":681,"label":334,"url":335,"subtext":33,"style":629,"element_id":33,"color":33,"icon":33,"width":33},2875,"sections.headline",{"id":463,"text_above_title":33,"title":684,"subtext":33,"guideflow_code":685,"disable_top_margin":33,"disable_bottom_margin":33,"__component":686},"How To Use Whatagraph’s Email Marketing Analysis Report Template","\u003Cdiv style=\"position: relative; padding-bottom:calc(49.895833333333336% + 47px); height: 0;\">\u003Ciframe id=\"yr4e59nt4p\" src=\"https://app.guideflow.com/embed/yr4e59nt4p\" width=\"100%\" height=\"100%\" style=\"overflow:hidden;position:absolute;border:none\" scrolling=\"no\" allow=\"clipboard-read; clipboard-write\" webkitallowfullscreen mozallowfullscreen allowfullscreen allowtransparency=\"true\">\u003C/iframe>\u003Cscript src=\"https://app.guideflow.com/assets/opt.js\" data-iframe-id=\"yr4e59nt4p\">\u003C/script>\u003C/div>","sections.guideflow",{"id":688,"content":689,"__component":690},137,"\u003Ch2 id=\"what-is-an-email-marketing-report-template\">What is an email marketing report template?\u003C/h2>\u003Cp>An email marketing report template is a pre-built layout that organizes your campaign data - open rates, CTR, conversions, unsubscribes, and more - into one clear, shareable format, so you stop rebuilding the same report from scratch every single month.\u003C/p>\u003Cp>For most marketing teams, email reporting still means:\u003C/p>\u003Cp>\u003Cstrong>1. \u003C/strong>Jumping between Klaviyo, Mailchimp, HubSpot, or whatever platform the client uses\u003C/p>\u003Cp>\u003Cstrong>2.\u003C/strong> Exporting CSVs, dropping numbers into a spreadsheet, or Google Sheets\u003C/p>\u003Cp>\u003Cstrong>3.\u003C/strong> Formatting everything manually before a client call. \u003C/p>\u003Cp>That process repeats for every email campaign, every reporting cycle, across every account.\u003C/p>\u003Cp>The pressure to get this right is real. \u003C/p>\u003Cp>Email marketing consistently delivers a strong return on investment - according to\u003Ca href=\"https://www.litmus.com/landing-page/state-of-email-2026\" target=\"_blank\" rel=\"noopener noreferrer\"> Litmus’ 2026 report\u003C/a>, 37% of marketers report an email ROI between 20:1 and 36:1. But at the same time,\u003Ca href=\"https://www.klaviyo.com/marketing-resources/state-of-b2c-marketing\" target=\"_blank\" rel=\"noopener noreferrer\"> Klaviyo's State of B2C Marketing report\u003C/a> found that 73% of B2C marketers are reporting rising customer acquisition costs.\u003C/p>\u003Cp>That combination creates a real reporting challenge. Email is working - but rising acquisition costs mean clients need proof it's pulling its weight, not just open rate graphs.\u003C/p>\u003Cp>A well-structured email marketing report template makes that case clearly. It helps to:\u003C/p>\u003Cp>\u003Cstrong>✅ Track key email metrics\u003C/strong> like open rate, CTR, conversion rate, bounce rate, and unsubscribe rate in one place\u003C/p>\u003Cp>\u003Cstrong>✅ Break down campaign performance\u003C/strong> by segment, audience, or email type to pinpoint what resonates\u003C/p>\u003Cp>\u003Cstrong>✅ Compare results\u003C/strong> across date ranges to show trends and demonstrate progress over time\u003C/p>\u003Cp>\u003Cstrong>✅ Pull in data \u003C/strong>from other marketing channels - PPC, SEO, social media - for a complete view of marketing performance\u003C/p>\u003Cp>\u003Cstrong>✅ Share results\u003C/strong> with stakeholders through live links, automated emails, or branded PDFs on a schedule\u003C/p>\u003Cp>The manual side of this adds up fast. Maatwerk Online, a full-service digital agency managing over 100 clients, was spending at least an hour per client per month just on building and updating reports. \u003C/p>\u003Cp>After switching to Whatagraph, that time dropped dramatically - saving the team more than \u003Ca href=\"/case-studies/maatwerk-online\">100 hours every single month\u003C/a>.\u003C/p>\u003Cp>\u003Cblockquote class=\"quote quote--variant-1 py-6 px-6 !my-2 rounded-2xl !max-w-full md:text-lg lg:text-xl text-base-dark\">\n          \u003Cdiv class=\"flex gap-4\">\n            \u003Cdiv class=\"\">\n              \u003Csvg\n                xmlns=\"http://www.w3.org/2000/svg\"\n                width=\"28\"\n                height=\"26\"\n                viewBox=\"0 0 28 26\"\n                fill=\"none\"\n              >\n                \u003Cpath\n                  opacity=\"0.15\"\n                  d=\"M10.5428 4.65271C8.26599 5.08169 6.66559 6.73158 5.74165 9.60241C5.27967 11.0213 5.04869 12.4237 5.04869 13.8096C5.04869 13.9746 5.04869 14.1231 5.04869 14.2551C5.08169 14.3541 5.11468 14.6016 5.14768 14.9976H10.5428V25.7879H0V15.839C0 10.9553 0.97344 7.19356 2.92032 4.55372C4.8672 1.91388 7.40804 0.395976 10.5428 0V4.65271ZM27.2233 4.65271C25.4084 4.94969 24.0225 5.97263 23.0656 7.72152C22.1416 9.47042 21.6797 11.4833 21.6797 13.7602C21.6797 13.9581 21.6797 14.1561 21.6797 14.3541C21.7127 14.5521 21.7622 14.7666 21.8282 14.9976H27.2233V25.7879H16.631V15.839C16.631 11.9123 17.4559 8.41448 19.1058 5.34567C20.7557 2.24386 23.4616 0.461971 27.2233 0V4.65271Z\"\n                  fill=\"#5667FC\"\n                />\n              \u003C/svg>\n            \u003C/div>\n            \u003Cdiv class=\"italic\">\n              Whatagraph's AI saves time and energy for our marketing specialists. And the hours we're saving are just pure profit. We now have the time to focus on more strategic things that help both our agency and our clients grow. -\u003Ca href=\"https://www.linkedin.com/in/lars-maat/\" target=\"_blank\" rel=\"noopener noreferrer\"> Lars Maat\u003C/a>, Co-Founder at \u003Ca href=\"https://www.maatwerkonline.nl/\" target=\"_blank\" rel=\"noopener noreferrer\">Maatwerk Online\u003C/a>\n\n              \u003Cfooter class=\"text-right font-bold !mt-3 text-wrap-balance not-italic [&_a]:font-bold\">\n                \n              \u003C/footer>\n            \u003C/div>\n          \u003C/div>\n        \u003C/blockquote>\u003C/p>\u003Cp>\u003Ca href=\"/whatagraph-iq\">Whatagraph IQ\u003C/a> connects directly to your email data sources, builds the full report for you, and writes the performance summaries automatically.\u003C/p>\u003Ch2 id=\"what-should-an-email-performance-report-template-include\">What Should An Email Performance Report Template Include\u003C/h2>\u003Cp>Based on the email reports created by marketers in Whatagraph, the most effective email campaign report templates follow a clear structure: \u003Cstrong>context → performance → trends → breakdowns → insights → next actions\u003C/strong>.\u003C/p>\u003Cp>This structure helps marketing teams move from raw metrics to clear, data-driven decisions, without spending hours building reports from scratch.\u003C/p>\u003Ch3 id=\"reporting-context-date-range-comparisons-goals\">1. Reporting Context (Date Range, Comparisons, Goals)\u003C/h3>\u003Cp>Before analyzing any metrics, establish context.\u003C/p>\u003Cp>\u003Cstrong>Include:\u003C/strong>\u003C/p>\u003Cul>\u003Cli>Reporting period (for example, monthly reporting)\u003C/li>\u003Cli>Comparison period (previous month or previous email campaign)\u003C/li>\u003Cli>Time elapsed versus goals\u003C/li>\u003Cli>High-level performance goals tied to engagement or revenue\u003C/li>\u003C/ul>\u003Cp>\u003Cstrong>Why it matters:\u003C/strong>\u003C/p>\u003Cp>Stakeholders don’t want standalone numbers. They want to know whether performance is improving or declining. Context turns an email report into a true performance report.\u003C/p>\u003Ch3 id=\"core-email-marketing-kpis-the-snapshot-view\">2. Core Email Marketing KPIs (The Snapshot View)\u003C/h3>\u003Cp>This section gives stakeholders a quick, high-level view of email marketing performance.\u003C/p>\u003Cp>\u003Cstrong>Key metrics to include:\u003C/strong>\u003C/p>\u003Cul>\u003Cli>Emails sent\u003C/li>\u003Cli>Open rate\u003C/li>\u003Cli>Click-through rate (CTR)\u003C/li>\u003Cli>Conversion rate\u003C/li>\u003Cli>Bounce rate\u003C/li>\u003Cli>Unsubscribe rate\u003C/li>\u003Cli>Total clicks and unique clicks\u003C/li>\u003Cli>Subscriber or list growth\u003C/li>\u003C/ul>\u003Cp>\u003Cstrong>What these numbers tell you:\u003C/strong>\u003C/p>\u003Cp>These KPIs show whether your email campaigns are reaching inboxes, engaging recipients, and driving action.\u003C/p>\u003Cp>\u003Cstrong>What to do with them:\u003C/strong>\u003C/p>\u003Cp>Use these metrics to flag issues early—such as declining engagement or deliverability problems—before drilling into individual campaign performance.\u003C/p>\u003Cp>That said, the goal isn't to include every available metric. \u003C/p>\u003Cp>The snapshot view only works when it's focused on the KPIs that actually match what the client is trying to achieve. As \u003Ca href=\"https://www.linkedin.com/in/cheyenneskye/\" target=\"_blank\" rel=\"noopener noreferrer\">Cheyenne Skye\u003C/a>, Digital Marketing Analyst at \u003Ca href=\"https://www.noisenewmedia.com/\" target=\"_blank\" rel=\"noopener noreferrer\">Noise New Media\u003C/a>, explains:\u003C/p>\u003Cp>\u003Cblockquote class=\"quote quote--variant-2 py-6 px-6 !my-2 rounded-2xl !max-w-full md:text-lg lg:text-xl text-base-dark\">\n          \u003Cdiv class=\"flex gap-4\">\n            \u003Cdiv class=\"\">\n              \u003Csvg\n                xmlns=\"http://www.w3.org/2000/svg\"\n                width=\"28\"\n                height=\"26\"\n                viewBox=\"0 0 28 26\"\n                fill=\"none\"\n              >\n                \u003Cpath\n                  opacity=\"0.15\"\n                  d=\"M10.5428 4.65271C8.26599 5.08169 6.66559 6.73158 5.74165 9.60241C5.27967 11.0213 5.04869 12.4237 5.04869 13.8096C5.04869 13.9746 5.04869 14.1231 5.04869 14.2551C5.08169 14.3541 5.11468 14.6016 5.14768 14.9976H10.5428V25.7879H0V15.839C0 10.9553 0.97344 7.19356 2.92032 4.55372C4.8672 1.91388 7.40804 0.395976 10.5428 0V4.65271ZM27.2233 4.65271C25.4084 4.94969 24.0225 5.97263 23.0656 7.72152C22.1416 9.47042 21.6797 11.4833 21.6797 13.7602C21.6797 13.9581 21.6797 14.1561 21.6797 14.3541C21.7127 14.5521 21.7622 14.7666 21.8282 14.9976H27.2233V25.7879H16.631V15.839C16.631 11.9123 17.4559 8.41448 19.1058 5.34567C20.7557 2.24386 23.4616 0.461971 27.2233 0V4.65271Z\"\n                  fill=\"#7171F2\"\n                />\n              \u003C/svg>\n            \u003C/div>\n            \u003Cdiv class=\"italic\">\n              There's a ton of metrics that we as marketers look at that would make no sense and probably overwhelm the customers. So we always try to be very specific about what the client's goal is and then just show the metrics for that.\n\n              \u003Cfooter class=\"text-right font-bold !mt-3 text-wrap-balance not-italic [&_a]:font-bold\">\n                \n              \u003C/footer>\n            \u003C/div>\n          \u003C/div>\n        \u003C/blockquote>\u003C/p>\u003Ch3 id=\"engagement-and-deliverability-analysis\">3. Engagement and Deliverability Analysis\u003C/h3>\u003Cp>The best email marketing report templates go beyond surface-level key performance indicators.\u003C/p>\u003Cp>\u003Cstrong>Include:\u003C/strong>\u003C/p>\u003Cul>\u003Cli>Hard and soft bounce rates\u003C/li>\u003Cli>Deliverability indicators\u003C/li>\u003Cli>Open and click trends over time\u003C/li>\u003Cli>Engagement changes by campaign or audience segment\u003C/li>\u003C/ul>\u003Cp>\u003Cstrong>What this tells you:\u003C/strong>\u003C/p>\u003Cp>High bounce rates or falling open rates often point to list quality issues, deliverability challenges, or ineffective subject lines.\u003C/p>\u003Cp>\u003Cstrong>What to do next:\u003C/strong>\u003C/p>\u003Cul>\u003Cli>Clean and segment your email list\u003C/li>\u003Cli>Adjust sending frequency\u003C/li>\u003Cli>Test subject lines and preview text\u003C/li>\u003Cli>Improve targeting by audience segments\u003C/li>\u003C/ul>\u003Ch3 id=\"email-campaign-performance-breakdowns\">4. Email Campaign Performance Breakdowns\u003C/h3>\u003Cp>This is where insights start replacing assumptions.\u003C/p>\u003Cp>\u003Cstrong>Include a campaign report table with:\u003C/strong>\u003C/p>\u003Cul>\u003Cli>Campaign name\u003C/li>\u003Cli>Emails sent\u003C/li>\u003Cli>Opens and open rate\u003C/li>\u003Cli>Clicks and CTR\u003C/li>\u003Cli>Conversion rate\u003C/li>\u003Cli>Unsubscribe rate\u003C/li>\u003Cli>Bounce rate\u003C/li>\u003C/ul>\u003Cp>\u003Cstrong>Why this matters:\u003C/strong>\u003C/p>\u003Cp>Campaign-level breakdowns reveal which email campaigns actually drive results and which ones need optimization.\u003C/p>\u003Cp>\u003Cstrong>Optimization angle:\u003C/strong>\u003C/p>\u003Cp>Compare subject lines, CTAs, timing, and formats across campaigns to improve future performance.\u003C/p>\u003Ch3 id=\"funnel-visualization-from-send-to-conversion\">5. Funnel Visualization (From Send to Conversion)\u003C/h3>\u003Cp>High-performing email analytics report templates visualize the journey, not just the outcomes.\u003C/p>\u003Cp>\u003Cstrong>Include an email funnel showing:\u003C/strong>\u003C/p>\u003Cul>\u003Cli>Emails sent\u003C/li>\u003Cli>Opens\u003C/li>\u003Cli>Clicks\u003C/li>\u003Cli>Conversions\u003C/li>\u003Cli>Total conversion rate\u003C/li>\u003C/ul>\u003Cp>\u003Cstrong>What this tells you:\u003C/strong> \u003C/p>\u003Cp>Funnels make it easy to spot drop-offs—whether they happen at the inbox, content, or conversion stage.\u003C/p>\u003Cp>\u003Cstrong>What to do if performance drops:\u003C/strong>\u003C/p>\u003Cul>\u003Cli>Low opens → test subject lines and send times\u003C/li>\u003Cli>Low CTR → refine CTAs and email copy\u003C/li>\u003Cli>Low conversion rate → align email messaging with landing pages\u003C/li>\u003C/ul>\u003Ch3 id=\"trend-analysis-performance-over-time\">6. Trend Analysis (Performance Over Time)\u003C/h3>\u003Cp>Static metrics don’t tell a story. Trends do.\u003C/p>\u003Cp>\u003Cstrong>Include time-based graphs for:\u003C/strong>\u003C/p>\u003Cul>\u003Cli>Emails sent versus opens\u003C/li>\u003Cli>Opens versus clicks\u003C/li>\u003Cli>Click-through trends\u003C/li>\u003Cli>Subscriber growth over time\u003C/li>\u003C/ul>\u003Cp>\u003Cstrong>Why it matters:\u003C/strong>\u003C/p>\u003Cp>Trend analysis helps marketing managers identify seasonality, campaign fatigue, and performance shifts tied to specific email campaigns.\u003C/p>\u003Ch3 id=\"ecommerce-specific-metrics-if-applicable\">7. Ecommerce-Specific Metrics (If Applicable)\u003C/h3>\u003Cp>For ecommerce brands, email marketing reports should directly connect to revenue.\u003C/p>\u003Cp>\u003Cstrong>Include:\u003C/strong>\u003C/p>\u003Cul>\u003Cli>Email-attributed revenue\u003C/li>\u003Cli>Transactions\u003C/li>\u003Cli>Ecommerce conversion rate\u003C/li>\u003Cli>Average order value (AOV)\u003C/li>\u003Cli>Refunds\u003C/li>\u003Cli>Revenue per email campaign\u003C/li>\u003C/ul>\u003Cp>\u003Cstrong>Advanced breakdowns:\u003C/strong>\u003C/p>\u003Cul>\u003Cli>Top-performing email campaigns by revenue\u003C/li>\u003Cli>Top products and product categories driven by email\u003C/li>\u003Cli>Email performance compared to other marketing channels\u003C/li>\u003C/ul>\u003Cp>\u003Cstrong>What this tells you:\u003C/strong> \u003C/p>\u003Cp>This section proves return on investment and shows how email marketing supports overall marketing efforts.\u003C/p>\u003Cp>Check out: \u003Ca href=\"/templates/ecommerce-report-template\">eCommerce report template\u003C/a>\u003C/p>\u003Ch3 id=\"data-source-transparency\">8. Data Source Transparency\u003C/h3>\u003Cp>Professional email marketing reports clearly show where data comes from.\u003C/p>\u003Cp>\u003Cstrong>Include data sources such as:\u003C/strong>\u003C/p>\u003Cul>\u003Cli>Email platforms like \u003Ca href=\"/integrations/mailchimp\">Mailchimp\u003C/a>, \u003Ca href=\"/integrations/hubspot\">HubSpot\u003C/a>, or \u003Ca href=\"/integrations/klaviyo\">Klaviyo\u003C/a>\u003C/li>\u003Cli>Google Analytics for conversions and ecommerce data\u003C/li>\u003Cli>CRM or marketing platform data when relevant\u003C/li>\u003C/ul>\u003Cp>\u003Cstrong>Why it matters:\u003C/strong>\u003C/p>\u003Cp>Transparent data sources build trust with stakeholders and reduce confusion during reviews.\u003C/p>\u003Ch3 id=\"actionable-insights-and-recommendations-non-negotiable\">9. Actionable Insights and Recommendations (Non-Negotiable)\u003C/h3>\u003Cp>The best digital marketing reporting templates always include interpretation.\u003C/p>\u003Cp>\u003Cstrong>Include:\u003C/strong>\u003C/p>\u003Cul>\u003Cli>A concise performance summary\u003C/li>\u003Cli>Key wins and risks\u003C/li>\u003Cli>Two to four concrete, data-backed recommendations\u003C/li>\u003C/ul>\u003Cp>\u003Cstrong>Examples:\u003C/strong>\u003C/p>\u003Cul>\u003Cli>Optimize subject lines to improve open rate\u003C/li>\u003Cli>Improve CTAs to lift CTR\u003C/li>\u003Cli>Segment audiences to reduce unsubscribe rate\u003C/li>\u003Cli>Scale campaigns that drive conversions\u003C/li>\u003C/ul>\u003Cp>Without this section, even a well-structured email marketing report leaves stakeholders with charts but no direction. \u003C/p>\u003Cp>\u003Ca href=\"https://linkedin.com/in/yevheniitymoshenko\" target=\"_blank\" rel=\"noopener noreferrer\">Yevhenii Tymoshenko\u003C/a>, CMO at \u003Ca href=\"https://skylum.com/\" target=\"_blank\" rel=\"noopener noreferrer\">Skylum\u003C/a>, puts it plainly:\u003C/p>\u003Cp>\u003Cblockquote class=\"quote quote--variant-3 py-6 px-6 !my-2 rounded-2xl !max-w-full md:text-lg lg:text-xl text-base-dark\">\n          \u003Cdiv class=\"flex gap-4\">\n            \u003Cdiv class=\"\">\n              \u003Csvg\n                xmlns=\"http://www.w3.org/2000/svg\"\n                width=\"28\"\n                height=\"26\"\n                viewBox=\"0 0 28 26\"\n                fill=\"none\"\n              >\n                \u003Cpath\n                  opacity=\"0.15\"\n                  d=\"M10.5428 4.65271C8.26599 5.08169 6.66559 6.73158 5.74165 9.60241C5.27967 11.0213 5.04869 12.4237 5.04869 13.8096C5.04869 13.9746 5.04869 14.1231 5.04869 14.2551C5.08169 14.3541 5.11468 14.6016 5.14768 14.9976H10.5428V25.7879H0V15.839C0 10.9553 0.97344 7.19356 2.92032 4.55372C4.8672 1.91388 7.40804 0.395976 10.5428 0V4.65271ZM27.2233 4.65271C25.4084 4.94969 24.0225 5.97263 23.0656 7.72152C22.1416 9.47042 21.6797 11.4833 21.6797 13.7602C21.6797 13.9581 21.6797 14.1561 21.6797 14.3541C21.7127 14.5521 21.7622 14.7666 21.8282 14.9976H27.2233V25.7879H16.631V15.839C16.631 11.9123 17.4559 8.41448 19.1058 5.34567C20.7557 2.24386 23.4616 0.461971 27.2233 0V4.65271Z\"\n                  fill=\"#F8AA52\"\n                />\n              \u003C/svg>\n            \u003C/div>\n            \u003Cdiv class=\"italic\">\n              The worst mistake is throwing data at people without any context. A five percent drop in email open rates means nothing unless you know why it happened and how to fix it. - Yevhenii Tymoshenko, CMO, Skylum\n\n              \u003Cfooter class=\"text-right font-bold !mt-3 text-wrap-balance not-italic [&_a]:font-bold\">\n                \n              \u003C/footer>\n            \u003C/div>\n          \u003C/div>\n        \u003C/blockquote>\u003C/p>","sections.rich-text-content",{"id":692,"title":693,"text":694,"gray_background":17,"disable_top_margin":33,"disable_bottom_margin":33,"cta":33,"cta_collection":33,"bottom_cta":33,"bottom_cta_collection":695,"integrations":705,"__component":1458},78,"Connect All Your Email and Marketing Data Sources in One Place","\u003Cp>Bring all your email and other marketing data into one place with no-code, stable connectors that you don't need to babysit. \u003C/p>",{"id":36,"Name":696,"createdAt":697,"updatedAt":698,"publishedAt":699,"documentId":700,"cta":701},"See all integrations","2024-11-13T15:16:49.380Z","2024-11-13T15:16:50.427Z","2024-11-13T15:16:50.420Z","d5saockrxnhw7dy6pcs4n0vr",[702],{"id":703,"label":696,"url":704,"subtext":33,"style":629,"element_id":33,"color":33,"icon":33,"width":33},1563,"https://whatagraph.com/integrations",[706,789,865,909,954,990,1017,1102,1241,1303,1332,1423],{"id":200,"title":707,"createdAt":708,"updatedAt":709,"publishedAt":710,"new":17,"beta":17,"coming_soon":17,"documentId":711,"link":712,"icon":716,"integration_metrics":727},"Mailchimp","2023-01-12T11:39:50.027Z","2026-06-08T09:44:46.499Z","2023-01-12T11:41:21.866Z","hevznobmkz0tndqbl65r08e6",{"id":713,"label":714,"url":715,"subtext":33,"style":33,"element_id":33,"color":33,"icon":33,"width":33},237,"mailchimp","/integrations/mailchimp",{"id":717,"name":718,"alternativeText":719,"caption":33,"width":720,"height":720,"formats":33,"hash":721,"ext":366,"mime":367,"size":722,"url":723,"previewUrl":33,"provider":370,"provider_metadata":33,"createdAt":724,"updatedAt":725,"documentId":726,"publishedAt":373,"focalPoint":33},1033,"mailchimp.svg","Mailchimp logo icon",72,"mailchimp_763d5119f9",6.87,"https://s3.us-east-2.amazonaws.com/whatagraph.com/mailchimp_763d5119f9.svg","2023-01-11T12:48:33.049Z","2023-12-19T19:39:11.377Z","jdxds4b7pxgcxxutdjktzhy5",[728,736,744,752,759,767,775,782],{"id":729,"name":730,"createdAt":731,"updatedAt":732,"publishedAt":733,"metric":734,"documentId":735,"icon":33},787,"Mailchimp Interests","2024-04-01T14:20:05.307Z","2024-04-01T14:20:38.621Z","2024-04-01T14:20:38.598Z","Average order revenue\nAverage subscribe rate\nUnsubscribed over period\nTotal subscribers","yonqsteg0mvxdru2vfj8l7be",{"id":737,"name":738,"createdAt":739,"updatedAt":740,"publishedAt":741,"metric":742,"documentId":743,"icon":33},786,"Mailchimp Subscriber Information","2024-04-01T14:19:45.750Z","2024-04-01T14:19:46.668Z","2024-04-01T14:19:46.658Z","Active subscribers\nAverage order revenue\nAverage subscribe rate\nNew subscribers over period\nUnsubscribed over period\nTotal subscribers","airlpyw3vqii23d7y0z44niv",{"id":745,"name":746,"createdAt":747,"updatedAt":748,"publishedAt":749,"metric":750,"documentId":751,"icon":33},781,"Mailchimp Top Campaigns","2024-04-01T14:17:09.451Z","2024-04-01T14:17:11.326Z","2024-04-01T14:17:11.318Z","Open rate\nClick rate\nForwarded\nSuccessful deliveries\nTotal revenue\nTotal spent\nUnique clicks\nUnique opens\nUnsubscribed total\nAbuse reports\nAverage order revenue\nTotal orders\nAverage subscribe rate\nEmails sent\nHard bounces\nSoft bounces\nOpens total\nClicks total\nUnique likes\nFacebook likes\nForwarded opens\nUnsubscribed over period\nUnique subscriber clicks","m26966w5l315kqr501y60cmw",{"id":753,"name":754,"createdAt":755,"updatedAt":756,"publishedAt":757,"metric":734,"documentId":758,"icon":33},783,"Mailchimp Top Countries","2024-04-01T14:18:41.838Z","2024-04-01T14:18:42.806Z","2024-04-01T14:18:42.763Z","nbfi4dq4wipncxruc585gjcd",{"id":760,"name":761,"createdAt":762,"updatedAt":763,"publishedAt":764,"metric":765,"documentId":766,"icon":33},788,"Mailchimp Top Countries for Campaigns","2024-04-01T14:20:57.450Z","2024-04-01T14:20:58.418Z","2024-04-01T14:20:58.392Z","Average order revenue\nAverage subscribe rate\nOpens\nUnsubscribed over period","c9h09gtyqv83g4p30kf89ts1",{"id":768,"name":769,"createdAt":770,"updatedAt":771,"publishedAt":772,"metric":773,"documentId":774,"icon":33},782,"Mailchimp Top Links","2024-04-01T14:18:22.729Z","2024-04-01T14:18:23.657Z","2024-04-01T14:18:23.645Z","Unique clicks\nAverage order revenue\nAverage subscribe rate\nTotal clicks\nUnsubscribed over period","qvcfuuf8rs4lhe1oydp8rx5t",{"id":776,"name":777,"createdAt":778,"updatedAt":779,"publishedAt":780,"metric":765,"documentId":781,"icon":33},784,"Mailchimp Top Regions","2024-04-01T14:19:05.404Z","2024-04-01T14:19:06.350Z","2024-04-01T14:19:06.331Z","e24k11ug136gisdvcly0mvsh",{"id":783,"name":784,"createdAt":785,"updatedAt":786,"publishedAt":787,"metric":765,"documentId":788,"icon":33},785,"Mailchimp Top Subscribers","2024-04-01T14:19:25.826Z","2024-04-01T14:19:26.724Z","2024-04-01T14:19:26.711Z","ldlthyxftp6erlqxoddrrzvi",{"id":203,"title":790,"createdAt":791,"updatedAt":792,"publishedAt":793,"new":17,"beta":17,"coming_soon":17,"documentId":794,"link":795,"icon":799,"integration_metrics":808},"ActiveCampaign","2023-01-12T11:43:12.852Z","2026-06-08T09:45:23.265Z","2023-01-12T11:43:14.025Z","im5m32aoqvwlk471picxtlyu",{"id":796,"label":797,"url":798,"subtext":33,"style":33,"element_id":33,"color":33,"icon":33,"width":33},238,"activecampaign","/integrations/activecampaign",{"id":800,"name":801,"alternativeText":802,"caption":33,"width":720,"height":720,"formats":33,"hash":803,"ext":366,"mime":367,"size":421,"url":804,"previewUrl":33,"provider":370,"provider_metadata":33,"createdAt":805,"updatedAt":806,"documentId":807,"publishedAt":373,"focalPoint":33},1007,"active-campaign.svg","ActiveCampaign icon","active_campaign_b78fb89289","https://s3.us-east-2.amazonaws.com/whatagraph.com/active_campaign_b78fb89289.svg","2023-01-11T12:48:32.176Z","2023-12-19T19:39:34.241Z","wlmrt6zju1ywa628orgbutzs",[809,817,825,833,841,849,857],{"id":810,"name":811,"createdAt":812,"updatedAt":813,"publishedAt":814,"metric":815,"documentId":816,"icon":33},826,"ActiveCampaign Accounts","2024-04-16T14:07:22.087Z","2024-04-16T14:07:22.998Z","2024-04-16T14:07:22.986Z","Contact Count\nDeal Count","uiu5cf7t9w1cmuf2wfxnsmhp",{"id":818,"name":819,"createdAt":820,"updatedAt":821,"publishedAt":822,"metric":823,"documentId":824,"icon":33},827,"ActiveCampaign Campaigns","2024-04-16T14:07:53.752Z","2024-04-16T14:07:54.899Z","2024-04-16T14:07:54.884Z","Total Amount\nSend Amount\nTotal Opens\nTotal Open Rate\nUnique Opens\nUnique Open Rate\nLink Clicks\nLink Click Rate\nUnique Link Clicks\nUnique Link Click Rate\nSubscriber Clicks\nSubscriber Clicks Rate\nForwards\nUnique Forwards\nHard Bounces\nHard Bounce Rate\nSoft Bounces\nSoft Bounce Rate\nUnsubscribes\nUnsubscribe Rate\nUnsubscribe Reasons\nUpdates\nSocial Shares\nReplies\nUnique Replies\nPublic\nMail Transfer\nMail Send\nMail Cleanup\nMailer Log File\nTrack Links Analytics\nTrack Reads\nTrack Reads Analytics\nTweet\nFacebook\nEmbed Images\nHtml Unsub\nText Unsub\nWill Recur\nSplit Content\nSplit Offset\nSplit Winner Awaiting\nActiverss Items\nManage Text\nSchedule\nWait Preview\nReply Sys\nCan Skip Approval\nUse Quartz Scheduler\nHas Predictive Content","w34jj08t4fjxf147xbjl8p37",{"id":826,"name":827,"createdAt":828,"updatedAt":829,"publishedAt":830,"metric":831,"documentId":832,"icon":33},828,"ActiveCampaign Contact Automations","2024-04-16T14:08:18.641Z","2024-04-16T14:08:19.555Z","2024-04-16T14:08:19.543Z","Timespan\nLast Block\nIn Als\nCompleted Elements\nTotal Elements\nCompleted\nComplete Value\nCount","w0aidenecrilqnreppd50465",{"id":834,"name":835,"createdAt":836,"updatedAt":837,"publishedAt":838,"metric":839,"documentId":840,"icon":33},829,"ActiveCampaign Contacts","2024-04-16T14:08:41.097Z","2024-04-16T14:08:43.589Z","2024-04-16T14:08:43.540Z","Bounced Hard\nBounced Soft\nSent Cnt\nGravatar\nDeleted\nAnonymized\nCount","gen5e4q1yx3lnifyr9pupv5x",{"id":842,"name":843,"createdAt":844,"updatedAt":845,"publishedAt":846,"metric":847,"documentId":848,"icon":33},830,"ActiveCampaign Deals","2024-04-16T14:09:04.033Z","2024-04-16T14:09:04.991Z","2024-04-16T14:09:04.979Z","Percent\nValue\nActivity Count\nCount","tqtd7gus08gf5xze4bu4q200",{"id":850,"name":851,"createdAt":852,"updatedAt":853,"publishedAt":854,"metric":855,"documentId":856,"icon":33},831,"ActiveCampaign E-Commerce Customers","2024-04-16T14:09:22.966Z","2024-04-16T14:09:24.151Z","2024-04-16T14:09:24.141Z","Total Revenue\nAvg Revenue PerOrder\nTotal Orders\nTotal Products\nAccepts Marketing\nCount","kbd8onwxfubc7peyaxu0jtxs",{"id":858,"name":859,"createdAt":860,"updatedAt":861,"publishedAt":862,"metric":863,"documentId":864,"icon":33},832,"ActiveCampaign E-Commerce Orders","2024-04-16T14:09:41.700Z","2024-04-16T14:09:42.595Z","2024-04-16T14:09:42.587Z","Total Products\nTotal Price\nDiscount Amount\nShipping Amount\nTax Amount\nCount","opm048uzqm7nviqgzec6fns0",{"id":866,"title":867,"createdAt":868,"updatedAt":869,"publishedAt":870,"new":17,"beta":17,"coming_soon":17,"documentId":871,"link":872,"icon":875,"integration_metrics":892},91,"Spotler Mail","2025-12-05T09:55:31.022Z","2026-06-08T10:08:39.786Z","2025-12-05T09:55:35.877Z","xdyrhiu8okoof5iwbvi00xpi",{"id":873,"label":867,"url":874,"subtext":33,"style":629,"element_id":33,"color":33,"icon":33,"width":33},1776,"/integrations/spotler-mail",{"id":876,"name":877,"alternativeText":878,"caption":33,"width":879,"height":879,"formats":880,"hash":886,"ext":384,"mime":385,"size":887,"url":888,"previewUrl":33,"provider":370,"provider_metadata":33,"createdAt":889,"updatedAt":890,"documentId":891,"publishedAt":373,"focalPoint":33},16047,"Spotler mail integration.png","Spotler Mail Integration - A dark blue \"O\" shape in a white circle with a blue square in the upper left.\n",216,{"thumbnail":881},{"ext":384,"url":882,"hash":883,"mime":385,"name":884,"path":33,"size":885,"width":611,"height":611},"https://s3.us-east-2.amazonaws.com/whatagraph.com/thumbnail_Spotler_mail_integration_d2bc4d2e58.png","thumbnail_Spotler_mail_integration_d2bc4d2e58","thumbnail_Spotler mail integration.png",13.79,"Spotler_mail_integration_d2bc4d2e58",21.35,"https://s3.us-east-2.amazonaws.com/whatagraph.com/Spotler_mail_integration_d2bc4d2e58.png","2025-12-08T05:51:14.182Z","2025-12-08T05:51:15.620Z","qi8nd8ip0poy9vledqxpo01x",[893,901],{"id":894,"name":895,"createdAt":896,"updatedAt":897,"publishedAt":898,"metric":899,"documentId":900,"icon":33},951,"Spotler Mail Mailing","2025-12-05T09:56:16.867Z","2025-12-05T09:56:19.166Z","2025-12-05T09:56:19.156Z","Sent\nAccepted\nOpened\nOpened & rendered\nClicked\nHard bounced\nSoft bounced\nNot retained after bounce\nConversion clicked\nUnsubscribed","rfgi05ar8j06p806uk8qtlla",{"id":902,"name":903,"createdAt":904,"updatedAt":905,"publishedAt":906,"metric":907,"documentId":908,"icon":33},952,"Spotler Mail eCommerce","2025-12-05T09:58:41.748Z","2025-12-05T09:58:45.206Z","2025-12-05T09:58:45.197Z","To webshop\nShopping cart created\nShopping cart converted\nConversion value","srjrq0kk5xp63ffbej0nwyiv",{"id":910,"title":911,"createdAt":912,"updatedAt":913,"publishedAt":914,"new":17,"beta":17,"coming_soon":17,"documentId":915,"link":916,"icon":919,"integration_metrics":929},52,"Campaign Monitor","2023-01-12T12:50:21.135Z","2026-06-08T09:50:11.753Z","2023-01-12T12:50:22.341Z","o0o8fy484fkk3wqjdioyhjcg",{"id":917,"label":911,"url":918,"subtext":33,"style":33,"element_id":33,"color":33,"icon":33,"width":33},244,"/integrations/campaign-monitor",{"id":920,"name":921,"alternativeText":922,"caption":33,"width":720,"height":720,"formats":33,"hash":923,"ext":366,"mime":367,"size":924,"url":925,"previewUrl":33,"provider":370,"provider_metadata":33,"createdAt":926,"updatedAt":927,"documentId":928,"publishedAt":373,"focalPoint":33},991,"campaign-monitor.svg","Campaign Monitor icon","campaign_monitor_7c7b3b8d63",0.76,"https://s3.us-east-2.amazonaws.com/whatagraph.com/campaign_monitor_7c7b3b8d63.svg","2023-01-11T12:48:31.393Z","2023-12-19T19:42:16.244Z","y9awb46xaehp1xj9791xkgxa",[930,938,946],{"id":931,"name":932,"createdAt":933,"updatedAt":934,"publishedAt":935,"metric":936,"documentId":937,"icon":33},872,"Campaign Monitor Account","2024-04-17T10:33:24.024Z","2024-04-17T10:33:30.776Z","2024-04-17T10:33:30.769Z","Campaigns sent\nTotal lists\nTotal journeys\nTotal recipients\nTotal successful deliveries\nTotal opened\nClicks\nUnsubscribed\nBounced\nUnique opened\nSpam complaints\nForwards\nLikes\nMentions\nOpen rate\nClick rate\nDelivery rate\nBounce rate\nUnsubscribe rate\nClick to open rate","ep50vb751twrhu7aywi84ios",{"id":939,"name":940,"createdAt":941,"updatedAt":942,"publishedAt":943,"metric":944,"documentId":945,"icon":33},874,"Campaign Monitor Campaign","2024-04-17T10:34:09.241Z","2024-04-17T10:34:10.555Z","2024-04-17T10:34:10.524Z","Subscribers\nPercentage","d0qx8rv4k9hasqxucsmtcswx",{"id":947,"name":948,"createdAt":949,"updatedAt":950,"publishedAt":951,"metric":952,"documentId":953,"icon":33},875,"Campaign Monitor Journey","2024-04-17T10:34:29.896Z","2024-04-17T10:34:30.889Z","2024-04-17T10:34:30.878Z","Total opened\nClicks\nUnsubscribed\nBounced\nTotal sent\nTotal emails","v9c9aeht1cumvjoyfkke8mtq",{"id":955,"title":956,"createdAt":957,"updatedAt":958,"publishedAt":959,"new":17,"beta":17,"coming_soon":17,"documentId":960,"link":961,"icon":964,"integration_metrics":973},82,"Constant Contact","2024-10-03T15:04:22.548Z","2026-06-08T10:05:15.422Z","2024-10-07T15:28:32.478Z","hoac8lsk9v38at7vsa3a69ml",{"id":962,"label":33,"url":963,"subtext":33,"style":33,"element_id":33,"color":33,"icon":33,"width":33},1538,"/integrations/constant-contact",{"id":965,"name":966,"alternativeText":967,"caption":33,"width":720,"height":720,"formats":33,"hash":968,"ext":384,"mime":385,"size":969,"url":970,"previewUrl":33,"provider":370,"provider_metadata":33,"createdAt":971,"updatedAt":971,"documentId":972,"publishedAt":373,"focalPoint":33},13114,"Constant_Contact_Full colour.png","Constant Contact icon","Constant_Contact_Full_colour_52c1b8bcbc",1.18,"https://s3.us-east-2.amazonaws.com/whatagraph.com/Constant_Contact_Full_colour_52c1b8bcbc.png","2024-10-07T15:23:10.281Z","ijzd4n0hy3k2bcw7yxatg1xl",[974,982],{"id":975,"name":976,"createdAt":977,"updatedAt":978,"publishedAt":979,"metric":980,"documentId":981,"icon":33},923,"Constant Contact Contact Summary","2024-10-03T15:02:00.307Z","2024-10-03T15:02:02.075Z","2024-10-03T15:02:02.067Z","Total Contacts\nExplicit Contacts\nImplicit Contacts\nPending confirmation\nSubscribed\nUnsubscribed\nNew subscribers (last 30 days)","kjy9l2xonbehsbue9g3jdda7",{"id":983,"name":984,"createdAt":985,"updatedAt":986,"publishedAt":987,"metric":988,"documentId":989,"icon":33},924,"Constant Contact Email Summary","2024-10-03T15:02:48.965Z","2024-10-03T15:02:50.326Z","2024-10-03T15:02:50.319Z","Sends\nOpens\nClicks\nForwards\nOptouts (Unsubscribes)\nAbuse (spam)\nBounces\nNon-Opens\nOpen Rate\nClick Rate","s4dk5t9jc9d3vw5kzgoayazj",{"id":96,"title":136,"createdAt":991,"updatedAt":992,"publishedAt":993,"new":17,"beta":17,"coming_soon":17,"documentId":994,"link":995,"icon":998,"integration_metrics":1008},"2023-01-12T11:53:46.693Z","2026-06-08T09:45:43.213Z","2023-01-12T11:53:48.979Z","p4nm9zzx6pop70p0tok7ngj6",{"id":996,"label":997,"url":137,"subtext":33,"style":33,"element_id":33,"color":33,"icon":33,"width":33},239,"klaviyo",{"id":999,"name":1000,"alternativeText":1001,"caption":33,"width":720,"height":720,"formats":33,"hash":1002,"ext":384,"mime":385,"size":1003,"url":1004,"previewUrl":33,"provider":370,"provider_metadata":33,"createdAt":1005,"updatedAt":1006,"documentId":1007,"publishedAt":373,"focalPoint":33},12265,"klaviyo.png","Klaviyo icon","Full_colour_5f4aa7743c",0.93,"https://s3.us-east-2.amazonaws.com/whatagraph.com/Full_colour_5f4aa7743c.png","2024-04-16T16:37:05.138Z","2024-09-16T08:56:11.853Z","t0bs2nafyhayi8btxpb52zx2",[1009],{"id":1010,"name":1011,"createdAt":1012,"updatedAt":1013,"publishedAt":1014,"metric":1015,"documentId":1016,"icon":33},647,"Klaviyo Account","2024-01-19T15:40:12.478Z","2024-01-19T15:47:57.353Z","2024-01-19T15:40:18.659Z","Recieved Email\nBounced Email\nClicked Email\nClicked SMS\nConsent to Recieve SMS\nDropped Email\nFailed to Deliver SMS\nSent SMS\nUnsubscribed\nUnsubscribed from SMS\nActive on Site","it0tzco8o8zbvcrqgxiznhcs",{"id":187,"title":1018,"createdAt":1019,"updatedAt":1020,"publishedAt":1021,"new":17,"beta":17,"coming_soon":17,"documentId":1022,"link":1023,"icon":1027,"integration_metrics":1037},"HubSpot","2023-01-12T12:56:47.201Z","2026-06-08T09:52:08.202Z","2023-01-12T12:56:49.045Z","tv81d47baxlzaqrgrfy2ndri",{"id":1024,"label":1025,"url":1026,"subtext":33,"style":33,"element_id":33,"color":33,"icon":33,"width":33},249,"hubspot","/integrations/hubspot",{"id":1028,"name":1029,"alternativeText":1030,"caption":33,"width":123,"height":123,"formats":33,"hash":1031,"ext":366,"mime":367,"size":1032,"url":1033,"previewUrl":33,"provider":370,"provider_metadata":33,"createdAt":1034,"updatedAt":1035,"documentId":1036,"publishedAt":373,"focalPoint":33},1031,"hubspot.svg","HubSpot icon","hubspot_2362224f76",2.71,"https://s3.us-east-2.amazonaws.com/whatagraph.com/hubspot_2362224f76.svg","2023-01-11T12:48:32.966Z","2023-12-19T19:43:04.597Z","mnr9jt65up9bu7vgp6muyrpo",[1038,1046,1054,1062,1070,1078,1086,1094],{"id":1039,"name":1040,"createdAt":1041,"updatedAt":1042,"publishedAt":1043,"metric":1044,"documentId":1045,"icon":33},803,"HubSpot Analytics Reports","2024-04-16T11:28:37.577Z","2024-04-16T11:28:40.209Z","2024-04-16T11:28:40.200Z","Returning visits\nCompletions\nCompletions and un-enrolls\nVisitors\nRaw views\nVisits\nSubmissions\nLeads\nCustomers\nEvangelists\nContacts\nSubscribers\nMQL (Marketing qualified leads)\nSales qualified leads\nOpportunities\nPrivacy consent approves\nPrivacy consent declines\nStandard views\nPageviews minus exits\nPageviews per session\nContacts per view\nSubmissions per view\nContacts per pageview\nSubmissions per pageview\nCustomers per pageview\nLeads per view\nViews (AMP)\nEntrances\nExits\nExits per pageview\nNew visitor raw views\nPage bounces\nPage time (seconds)\nTime per page view\nForm views\nVisibles\nNon contact submissions\nInstalls\nContact submissions\nInteractions\nClick-through per form view\nSubmissions per form view\nSubmissions per click-through\nContact to customer rate (percentage)\nSession to contact rate (percentage)\nNew visitor session rate\nSession to contact rate\nContact to customer rate","ardn5pv5isez0esfibs9gut8",{"id":1047,"name":1048,"createdAt":1049,"updatedAt":1050,"publishedAt":1051,"metric":1052,"documentId":1053,"icon":33},795,"HubSpot Companies CRM","2024-04-16T11:23:30.033Z","2024-04-16T11:23:30.986Z","2024-04-16T11:23:30.968Z","Count of contacts\nNumber of open deals\nLikelihood to close\nhs_predictivecontactscore_v2_next_max_max_d4e58c1e\nTarget account probability\nTime in 'Customer' (Lifecycle stage pipeline)\nTime in 'Evangelist' (Lifecycle stage pipeline)\nTime in 'Lead' (Lifecycle stage pipeline)\nTime in 'MQL' (Lifecycle stage pipeline)\nTime in 'Opportunity' (Lifecycle stage pipeline)\nTime in 'Sales qualified lead' (Lifecycle stage pipeline)\nTime in 'Subscriber' (Lifecycle stage pipeline)\nTotal open deal value\nNumber of associated contacts\nRecent deal amount\nTotal money raised\nTotal revenue\nNumber of times contacted\nNumber of sales activities\nAnnual revenue\nNumber of child companies\nHubSpot score\nDays to close\nTime in 'Other' (Lifecycle stage pipeline)\nNumber of pageviews\nhs_analytics_num_page_views_cardinality_sum_e46e85b0\nNumber of sessions\nhs_analytics_num_visits_cardinality_sum_53d952a6\nNumber of blockers\nNumber of contacts with a buying role\nNumber of decision makers\nFacebook fans\nTwitter Followers\nnum_conversion_events_cardinality_sum_d095f14b","ynyr0b0kq09me8d3x4ckq7lt",{"id":1055,"name":1056,"createdAt":1057,"updatedAt":1058,"publishedAt":1059,"metric":1060,"documentId":1061,"icon":33},796,"HubSpot Contacts CRM","2024-04-16T11:24:08.083Z","2024-04-16T11:24:09.107Z","2024-04-16T11:24:09.044Z","Count of contacts\nLikelihood to close\nTime in 'Customer' (Lifecycle stage pipeline)\nTime in 'Evangelist' (Lifecycle stage pipeline)\nTime in 'Lead' (Lifecycle stage pipeline)\nTime in 'MQL' (Lifecycle stage pipeline)\nTime in 'Opportunity' (Lifecycle stage pipeline)\nTime in 'Other' (Lifecycle stage pipeline)\nTime in 'Sales qualified lead' (Lifecycle stage pipeline)\nTime in 'Subscriber' (Lifecycle stage pipeline)\nAssociated deals\nRecent deal amount\nTotal revenue\nNumber of times contacted\nNumber of sales activities\nAnnual revenue\nHubSpot score\nContact has an active subscription\nLast sequence enrolled\nNumber of sequences actively enrolled\nNumber of sequences enrolled\nTime between contact creation and deal close\nTime between contact creation and deal creation\nLead response time\nTime to move from 'MQL' to 'Customer'\nTime to move from 'Opportunity' to 'Customer'\nTime to move from 'Sales qualified lead' to 'Customer'\nTime to move from 'Subscriber' to 'Customer'\nSurveyMonkey event last updated\nWebinar event last updated\nDays to close\nTime to move from 'Lead' to 'Customer'\nNumber of sessions\nNumber of pageviews\nNumber of event completions\nAverage pageviews\nEvent revenue\nAssociated company last updated\nNumber of form submissions\nNumber of unique form submissions\nSends since last engagement\nMarketing emails delivered\nMarketing emails opened\nMarketing emails clicked\nMarketing emails bounced\nMarketing emails replied\nFollower count\nTwitter clicks\nFacebook clicks\nLinkedIn clicks\nGoogle Plus clicks\nBroadcast clicks\nLinkedIn connections\nKlout Score","b7b7lanpf4gfapnpfw7zty9h",{"id":1063,"name":1064,"createdAt":1065,"updatedAt":1066,"publishedAt":1067,"metric":1068,"documentId":1069,"icon":33},797,"HubSpot Deals CRM","2024-04-16T11:25:02.746Z","2024-04-16T11:25:03.719Z","2024-04-16T11:25:03.707Z","Count of contacts\nNumber of associated contacts\nNumber of times contacted\nNumber of sales activities\nAmount\nAmount in company currency\nDays to close\nAnnual recurring revenue\nClosed deal amount\nClosed deal amount in home currency\nMonthly recurring revenue\nThe predicted deal amount\nThe predicted deal amount in your company's currency\nWeighted amount\nWeighted amount in company currency\nTotal contract value\nAnnual contract value","jly0dbsrosrkwsuc7w3k8qib",{"id":1071,"name":1072,"createdAt":1073,"updatedAt":1074,"publishedAt":1075,"metric":1076,"documentId":1077,"icon":33},799,"HubSpot Feedback Submissions CRM","2024-04-16T11:26:48.722Z","2024-04-16T11:26:49.616Z","2024-04-16T11:26:49.599Z","Rating","i6zl3v93d61ojor20zb80b36",{"id":1079,"name":1080,"createdAt":1081,"updatedAt":1082,"publishedAt":1083,"metric":1084,"documentId":1085,"icon":33},798,"HubSpot Line Items CRM","2024-04-16T11:26:24.304Z","2024-04-16T11:26:25.213Z","2024-04-16T11:26:25.201Z","Amount\nMonthly recurring revenue\nTotal contract value\nSync amount\nAnnual contract value\nUnit discount\nUnit discount\ndiscount percentage\nMargin\nAnnual contract value margin\nAnnual recurring revenue margin\nMonthly recurring revenue margin\nTotal contract value margin\nPre discount amount\nCalculated total discount\nUnit price\nQuantity\nTax","p3a4ky9rildtek44x4v785kc",{"id":1087,"name":1088,"createdAt":1089,"updatedAt":1090,"publishedAt":1091,"metric":1092,"documentId":1093,"icon":33},802,"HubSpot Marketing Emails Reports","2024-04-16T11:28:05.418Z","2024-04-16T11:28:06.354Z","2024-04-16T11:28:06.346Z","Delivered\nOpened\nDropped\nSelected\nBounced\nClicks\nHard bounced\nUnsubscribed\nPending\nContacts lost\nSent\nNot sent\nMarked spam\nSuppressed\nSoft bounced\nReplies\nContacts lost rate\nSpam report rate\nPending rate\nBounce rate\nClick rate\nDelivered rate\nNot sent rate\nSoft bounce rate\nClick-through rate\nUnsubscribed rate\nHard bounce rate\nOpen rate\nReply rate","g3ihse2ysphzdv8c4slzooji",{"id":1095,"name":1096,"createdAt":1097,"updatedAt":1098,"publishedAt":1099,"metric":1100,"documentId":1101,"icon":33},800,"HubSpot Products CRM","2024-04-16T11:27:14.236Z","2024-04-16T11:27:15.138Z","2024-04-16T11:27:15.126Z","Amount\nUnit discount\nUnit price\nQuantity\nTax","z1zm4lfzmrh9z4zar8syrbsd",{"id":179,"title":1103,"createdAt":1104,"updatedAt":1105,"publishedAt":1106,"new":17,"beta":17,"coming_soon":17,"documentId":1107,"link":1108,"icon":1112,"integration_metrics":1122},"Salesforce","2023-01-12T12:54:09.895Z","2026-06-08T09:51:44.109Z","2023-01-12T12:54:11.043Z","zr7xxxpxos4o2e8ch3uvaw82",{"id":1109,"label":1110,"url":1111,"subtext":33,"style":33,"element_id":33,"color":33,"icon":33,"width":33},248,"salesforce","/integrations/salesforce",{"id":1113,"name":1114,"alternativeText":1115,"caption":33,"width":720,"height":720,"formats":33,"hash":1116,"ext":366,"mime":367,"size":1117,"url":1118,"previewUrl":33,"provider":370,"provider_metadata":33,"createdAt":1119,"updatedAt":1120,"documentId":1121,"publishedAt":373,"focalPoint":33},1046,"salesforce.svg","Salesforce icon","salesforce_68a77204bf",0.98,"https://s3.us-east-2.amazonaws.com/whatagraph.com/salesforce_68a77204bf.svg","2023-01-11T12:48:33.258Z","2023-12-19T19:42:52.003Z","ty47wkhpnor69g5eg697dh5c",[1123,1131,1139,1147,1155,1163,1170,1178,1186,1194,1202,1210,1218,1226,1234],{"id":1124,"name":1125,"createdAt":1126,"updatedAt":1127,"publishedAt":1128,"metric":1129,"documentId":1130,"icon":33},820,"Salesforce Account","2024-04-16T13:29:47.655Z","2024-04-16T13:29:48.963Z","2024-04-16T13:29:48.956Z","Annual Revenue\nNumber Of Employees","tdw6xfpfbr1doloisgyeeoq0",{"id":1132,"name":1133,"createdAt":1134,"updatedAt":1135,"publishedAt":1136,"metric":1137,"documentId":1138,"icon":33},822,"Salesforce Asset","2024-04-16T13:31:05.608Z","2024-04-16T13:31:41.104Z","2024-04-16T13:31:40.161Z","Price\nQuantity\nSum Downtime\nSum Unplanned Downtime\nTotal Lifecycle Amount","nptggplgmqsjrdt9p7en0sfo",{"id":1140,"name":1141,"createdAt":1142,"updatedAt":1143,"publishedAt":1144,"metric":1145,"documentId":1146,"icon":33},811,"Salesforce Campaign","2024-04-16T13:25:44.934Z","2024-04-16T13:25:45.933Z","2024-04-16T13:25:45.917Z","Actual Cost\nAmount All Opportunities\nAmountWonOpportunities\nBudgeted Cost\nHierarchy Actual Cost\nHierarchy Expected Revenue\nHierarchy Number Sent\nNumber Of Contacts\nNumber Of Converted Leads\nNumber Of Leads\nNumber Of Opportunities\nNumber Of Responses\nNumber Of Won Opportunities\nNumber Sent\nTotal Amount All Opportunities\nTotal Amount All Won Opportunities\nTotal Number Of Contacts\nTotal Number Of Converted Leads\nTotal Number Of Leads\nTotal Number Of Opportunities\nTotal Number Of Responses\nTotal Number Of Won Opportunities","a5o59u5bisre7z9y3hccyqpf",{"id":1148,"name":1149,"createdAt":1150,"updatedAt":1151,"publishedAt":1152,"metric":1153,"documentId":1154,"icon":33},816,"Salesforce Email Content","2024-04-16T13:28:23.588Z","2024-04-16T13:28:24.652Z","2024-04-16T13:28:24.645Z","Total Tracked Link Clicks\nUnique Tracked Link Clicks\nClick Through Rate\nClick To Open Ratio\nDelivery Rate\nOpen Rate\nOpt Out Rate\nSpam Complaint Rate\nTotal Delivered\nTotal Hard Bounced\nTotal Opens\nTotal Sent\nTotal Soft Bounced\nTotal Spam Complaints\nUnique Click Through Rate\nUnique Opens\nUnique Opt Outs","gi8tclwbjjdp26pba6z2ws0a",{"id":1156,"name":1157,"createdAt":1158,"updatedAt":1159,"publishedAt":1160,"metric":1161,"documentId":1162,"icon":33},813,"Salesforce Landing Page","2024-04-16T13:26:53.109Z","2024-04-16T13:26:54.049Z","2024-04-16T13:26:54.042Z","Form Error Rate\nForm Submission Rate\nTotal Form Errors\nTotal Form Submissions\nTotal Tracked Link Clicks\nTotal Views\nUnique Form Errors\nUnique Form Submissions\nUnique Tracked Link Clicks\nUnique Views","tmlgm93jvfusk4qv7tbsixsa",{"id":1164,"name":1165,"createdAt":1166,"updatedAt":1167,"publishedAt":1168,"metric":1129,"documentId":1169,"icon":33},818,"Salesforce Lead","2024-04-16T13:29:05.366Z","2024-04-16T13:29:06.227Z","2024-04-16T13:29:06.220Z","dpv5hgukr9ml9v3aot9ogccx",{"id":1171,"name":1172,"createdAt":1173,"updatedAt":1174,"publishedAt":1175,"metric":1176,"documentId":1177,"icon":33},814,"Salesforce Marketing Form","2024-04-16T13:27:19.711Z","2024-04-16T13:27:21.088Z","2024-04-16T13:27:21.081Z","Total Tracked Link Clicks\nTotal Views\nUnique Tracked Link Clicks\nUnique Views\nError Rate\nSubmission Rate\nTotal Errors\nTotal Submissions\nUnique Errors\nUnique Submissions","dspbemuajll17cy7xzazl24s",{"id":1179,"name":1180,"createdAt":1181,"updatedAt":1182,"publishedAt":1183,"metric":1184,"documentId":1185,"icon":33},815,"Salesforce Marketing Link","2024-04-16T13:28:00.918Z","2024-04-16T13:28:02.031Z","2024-04-16T13:28:02.024Z","Total Tracked Link Clicks\nUnique Tracked Link Clicks","drg2h522e99lbv6ynz1luc44",{"id":1187,"name":1188,"createdAt":1189,"updatedAt":1190,"publishedAt":1191,"metric":1192,"documentId":1193,"icon":33},821,"Salesforce Opportunity","2024-04-16T13:30:30.467Z","2024-04-16T13:30:40.898Z","2024-04-16T13:30:40.889Z","Expected Revenue\nAge In Days\nAmount\nIq Score\nLast Activity In Days\nLast Stage Change In Days\nTotal Opportunity Quantity","czhit6qs09f33sxi5mmgz2un",{"id":1195,"name":1196,"createdAt":1197,"updatedAt":1198,"publishedAt":1199,"metric":1200,"documentId":1201,"icon":33},823,"Salesforce Opportunity Line Item","2024-04-16T13:32:10.973Z","2024-04-16T13:32:12.140Z","2024-04-16T13:32:12.132Z","Quantity\nDiscount\nList Price\nSubtotal\nTotal Price\nUnit Price","bq345qa2ib3ivsnmv1nd3r65",{"id":1203,"name":1204,"createdAt":1205,"updatedAt":1206,"publishedAt":1207,"metric":1208,"documentId":1209,"icon":33},824,"Salesforce Order","2024-04-16T13:32:34.867Z","2024-04-16T13:32:36.402Z","2024-04-16T13:32:36.339Z","Grand Total Amount\nTotal Adj Delivery Amt With Tax\nTotal Adj Product Amt With Tax\nTotal Adjusted Delivery Amount\nTotal Adjusted Delivery Tax Amount\nTotal Adjusted Product Amount\nTotal Adjusted Product Tax Amount\nTotal Amount\nTotal Delivery Adj Dist Amount\nTotal Delivery Adj Dist Amt With Tax\nTotal Delivery Adj Dist Tax Amount\nTotal Product Adj Dist Amount\nTotal Product Adj Dist Amt With Tax\nTotal Product Adj Dist Tax Amount\nTotal Tax Amount","chvvwru4ymmyrz4bvfeegsv0",{"id":1211,"name":1212,"createdAt":1213,"updatedAt":1214,"publishedAt":1215,"metric":1216,"documentId":1217,"icon":33},825,"Salesforce Order Item","2024-04-16T13:33:06.713Z","2024-04-16T13:33:07.799Z","2024-04-16T13:33:07.751Z","Quantity\nList Price\nTotal Price\nUnit Price\nTotal Tax Amount\nAdjusted Line Amount\nAdjusted Line Amt With Tax\nAvailable Quantity\nGross Unit Price\nRounded Line Amount\nRounded Line Amt With Tax\nTotal Adjusted Line Tax Amount\nTotal Adjustment Amount\nTotal Adjustment Amt With Tax\nTotal Adjustment Dist Amount\nTotal Adjustment Dist Tax Amount\nTotal Adjustment Dist Amt With Tax\nTotal Adjustment Tax Amount\nTotal Amt With Tax\nTotal Line Adjustment Amount\nTotal Line Adjustment Amt With Tax\nTotal Line Adjustment Tax Amount\nTotal Line Amount\nTotal Line Tax Amount","erd6axpdgl9eqfwnx44p31gd",{"id":1219,"name":1220,"createdAt":1221,"updatedAt":1222,"publishedAt":1223,"metric":1224,"documentId":1225,"icon":33},819,"Salesforce Organization","2024-04-16T13:29:26.690Z","2024-04-16T13:29:27.700Z","2024-04-16T13:29:27.682Z","Daily Web To Case Count\nDaily Web To Case Limit\nDaily Web To Lead Count\nDaily Web To Lead Limit\nMax Actions Per Rule\nMax Rules Per Entity\nMonthly Page Views Entitlement\nMonthly Page Views Used\nSelf Service Feature Config\nSelf Service Welcome Page Config","gikopce02tglfaju747iwwmh",{"id":1227,"name":1228,"createdAt":1229,"updatedAt":1230,"publishedAt":1231,"metric":1232,"documentId":1233,"icon":33},817,"Salesforce Task","2024-04-16T13:28:46.380Z","2024-04-16T13:28:47.391Z","2024-04-16T13:28:47.379Z","Campaign\nUser\nLanding Page\nMarketing Form\nMarketing Link\nEmail Content\nTask\nLead\nOrganization\nAccount\nOpportunity\nAsset\nOpportunity Line Item\nOrder\nOrder Item","plmuv2sbvgxve44666nmuqnt",{"id":1235,"name":1236,"createdAt":1237,"updatedAt":1238,"publishedAt":1239,"metric":1145,"documentId":1240,"icon":33},812,"Salesforce User","2024-04-16T13:26:12.268Z","2024-04-16T13:26:13.219Z","2024-04-16T13:26:13.197Z","moudxum2ksdx6geuehf8uso2",{"id":375,"title":1242,"createdAt":1243,"updatedAt":1244,"publishedAt":1245,"new":17,"beta":17,"coming_soon":17,"documentId":1246,"link":1247,"icon":1250,"integration_metrics":1260},"Google Analytics 4","2023-01-12T10:52:16.176Z","2026-06-08T09:36:58.412Z","2023-01-12T10:52:22.701Z","fn4pjt1ik5qr94kpplvvs4cg",{"id":1248,"label":1242,"url":1249,"subtext":33,"style":33,"element_id":33,"color":33,"icon":33,"width":33},227,"/integrations/ga4",{"id":1251,"name":1252,"alternativeText":1253,"caption":33,"width":720,"height":720,"formats":33,"hash":1254,"ext":366,"mime":367,"size":1255,"url":1256,"previewUrl":33,"provider":370,"provider_metadata":33,"createdAt":1257,"updatedAt":1258,"documentId":1259,"publishedAt":373,"focalPoint":33},1024,"google-analytics-4.svg","Google Analytcis 4 icon","google_analytics_4_09796e8500",1.13,"https://s3.us-east-2.amazonaws.com/whatagraph.com/google_analytics_4_09796e8500.svg","2023-01-11T12:48:32.761Z","2023-12-19T16:51:51.870Z","v9ahdzevgxppih2naqzdxeiu",[1261,1268,1275,1282,1288,1295],{"id":1262,"name":1263,"createdAt":33,"updatedAt":1264,"publishedAt":1265,"metric":1266,"documentId":1267,"icon":33},176,"GA4 User","2024-02-28T13:36:40.633Z","2023-02-10T09:18:00.000Z","Sessions\nSessions per user\nReturning users (%)\nReturning users\nNew users (%)\nEngaged sessions\nEngagement rate\nNew users\nTotal users\nActive users\nUser engagement\n7-day active users\n28-day active users\n1-day active users\nEngaged sessions per user\nAverage session duration\nBounce rate\nCrash-affected users\nCrash-free users rate\nDAU / MAU\nDAU / WAU\nUser conversion rate\nWAU / MAU\nAverage engagement time","tok38tr6vn30l4v587u17rbu",{"id":1269,"name":1270,"createdAt":33,"updatedAt":1271,"publishedAt":1272,"metric":1273,"documentId":1274,"icon":33},179,"GA4 Engagement","2024-02-28T12:58:30.649Z","2023-02-10T09:18:05.000Z","Event count\nEvent count per user\nEvent value\nEvents per session\nScrolled users\nViews per user\nViews\nViews per session\nSession conversion rate","s9b0x87bqaaz1t0j0pwc7zbg",{"id":1276,"name":1277,"createdAt":33,"updatedAt":1278,"publishedAt":1279,"metric":1280,"documentId":1281,"icon":33},177,"GA4 Ecommerce","2024-02-28T12:56:33.084Z","2023-02-10T09:18:02.000Z","Transactions\nTotal revenue\nARPPU\nARPU\nCart-to-view rate\nCheckouts\nEcommerce purchases\nFirst time purchasers\nItem list click through rate\nItem list clicks (deprecated)\nItem list views (deprecated)\nItem promotion click through rate\nItem promotion clicks (deprecated)\nItem promotion views (deprecated)\nItem purchase quantity (deprecated)\nItem revenue\nItem views (deprecated)\nPurchase revenue\nPurchase-to-view rate\nAverage purchase revenue\nAdd-to-carts\nRefund amount\nTotal purchasers\nItem refund amount\nTransaction rate\nAverage purchase revenue per user\nFirst-time purchaser conversion\nFirst-time purchasers per new user\nItem list clicks\nItem list views\nItem views\nItems added to cart\nItems checked out\nItems clicked in list\nItems clicked in promotion\nItem purchase quantity\nItems viewed\nItems viewed in list\nItems viewed in promotion\nItem promotion clicks\nItem promotion views\nPurchaser conversion\nReturn on ad spend\nShipping amount\nTax amount\nTransactions per purchaser\nGross item revenue\nGross purchase revenue","h4vqde5useki0c5mqtgig79b",{"id":1283,"name":1284,"createdAt":33,"updatedAt":1285,"publishedAt":1272,"metric":1286,"documentId":1287,"icon":33},178,"GA4 Conversions","2024-02-28T12:57:24.779Z","Conversion rate\nConversions","i793c865bjh1wjazofo8ea32",{"id":1289,"name":1290,"createdAt":33,"updatedAt":1291,"publishedAt":1292,"metric":1293,"documentId":1294,"icon":33},180,"GA4 Ads","2024-02-28T12:59:29.180Z","2023-02-10T09:18:06.000Z","Ads clicks\nAds cost\nAds cost per click\nCost per conversion\nAds impressions\nAd unit exposure\nTotal ad revenue\nPublisher ad impressions\nPublisher ad clicks","jsyj2j2k84xo88zyg6xkhb7o",{"id":1296,"name":1297,"createdAt":1298,"updatedAt":1299,"publishedAt":1300,"metric":1301,"documentId":1302,"icon":33},717,"GA4 Search","2024-02-28T13:00:03.189Z","2024-02-28T13:00:04.402Z","2024-02-28T13:00:04.348Z","Organic google search average position\nOrganic google search click through rate\nOrganic google search clicks\nOrganic google search impressions","b1ua9dqdy9xn959jzkauae7w",{"id":167,"title":1304,"createdAt":1305,"updatedAt":1306,"publishedAt":1307,"new":17,"beta":17,"coming_soon":17,"documentId":1308,"link":1309,"icon":1312,"integration_metrics":1323},"Google Search Console","2023-01-12T10:53:33.767Z","2026-06-08T09:37:59.008Z","2023-01-12T10:54:09.199Z","fmp781aryp6htsdf3wxk1vmv",{"id":1310,"label":1304,"url":1311,"subtext":33,"style":33,"element_id":33,"color":33,"icon":33,"width":33},228,"/integrations/google-search-console",{"id":1313,"name":1314,"alternativeText":1315,"caption":33,"width":1316,"height":1316,"formats":33,"hash":1317,"ext":366,"mime":367,"size":1318,"url":1319,"previewUrl":33,"provider":370,"provider_metadata":33,"createdAt":1320,"updatedAt":1321,"documentId":1322,"publishedAt":373,"focalPoint":33},1030,"google-search.svg","Google Search console icon",58,"google_search_5dfe128b63",2.5,"https://s3.us-east-2.amazonaws.com/whatagraph.com/google_search_5dfe128b63.svg","2023-01-11T12:48:32.922Z","2023-12-19T16:52:08.234Z","xny44qdioksytixhlrzy848s",[1324],{"id":1325,"name":1326,"createdAt":1327,"updatedAt":1328,"publishedAt":1329,"metric":1330,"documentId":1331,"icon":33},720,"Google Search Console Engagement ","2024-02-28T14:10:03.232Z","2024-02-28T14:10:04.648Z","2024-02-28T14:10:04.639Z","Impressions\nHow many links to your site a user saw on Google search results.\nClicks\nCTR\nAverage rank","k5toe0l8r2i6tszfiiaiop1k",{"id":156,"title":120,"createdAt":1333,"updatedAt":1334,"publishedAt":1335,"new":17,"beta":17,"coming_soon":17,"documentId":1336,"link":1337,"icon":1340,"integration_metrics":1350},"2023-01-12T10:29:33.912Z","2026-06-08T09:35:51.534Z","2023-01-12T10:29:36.429Z","pqlbvxpc2hsw5srseemz7n0y",{"id":1338,"label":1339,"url":121,"subtext":33,"style":33,"element_id":33,"color":33,"icon":33,"width":33},224,"Facebook ads",{"id":1341,"name":1342,"alternativeText":1343,"caption":33,"width":720,"height":720,"formats":33,"hash":1344,"ext":366,"mime":367,"size":1345,"url":1346,"previewUrl":33,"provider":370,"provider_metadata":33,"createdAt":1347,"updatedAt":1348,"documentId":1349,"publishedAt":373,"focalPoint":33},1022,"facebook-ads.svg","Facebook ads icon","facebook_ads_46a51330e7",6.75,"https://s3.us-east-2.amazonaws.com/whatagraph.com/facebook_ads_46a51330e7.svg","2023-01-11T12:48:32.638Z","2023-12-19T16:49:34.631Z","tx4n0dzanuefl4uxutf2ixxp",[1351,1359,1367,1375,1383,1391,1399,1407,1415],{"id":1352,"name":1353,"createdAt":1354,"updatedAt":1355,"publishedAt":1356,"metric":1357,"documentId":1358,"icon":33},678,"Facebook Ads Performance","2024-02-28T08:53:56.581Z","2024-02-28T08:55:40.375Z","2024-02-28T08:55:40.366Z","Reach\nFrequency\nImpressions\nAmount spent\nClicks (all)\nCPC (all)\nCTR (all)\nSocial amount spent\nCPM (cost per 1,000 impressions)\nCost per 1,000 people reached","gawybv791m9uwvxgnpaxbye0",{"id":1360,"name":1361,"createdAt":1362,"updatedAt":1363,"publishedAt":1364,"metric":1365,"documentId":1366,"icon":33},679,"Facebook Ads Conversions","2024-02-28T08:56:55.018Z","2024-02-28T08:56:56.556Z","2024-02-28T08:56:56.548Z","Reach\nFrequency\nImpressions\nAmount spent\nClicks (all)\nCPC (all)\nCTR (all)\nSocial amount spent\nCPM (cost per 1,000 impressions)\nCost per 1,000 people reached\nConversions (164)expand_less\nOffsite conversions\nUnique purchases\nUnique website content views\nUnique landing page views\nUnique registrations completed\nUnique website leads\nUnique On-Facebook leads\nCost per unique landing page view\nCost per unique custom event\nCost per unique lead\nCost per unique registrations completed\nCost per unique purchase\nCost per unique On-Facebook lead\nUnique website adds to cart\nWebsite unique checkouts initiated\nUnique custom events\nOffline unique checkouts initiated\nOn-facebook unique checkouts initiated\nMobile app unique checkouts initiated\nUnique checkouts initiated\nOn-Facebook leads\nCost per On-Facebook leads\nCost per adds to wishlist\nUnique content views\nCost per purchase\nLocation searches\nDonations\nWebsite donations\nOn-Facebook donations\nMobile app donations\nOffline donations\nDonate conversion value\nWebsite donate conversion value\nOn-Facebook donate conversion value\nMobile app donate conversion value\nOffline donate conversion value\nCost per donation\nPhone number clicks\nPhone number clicks value\nFind location conversion value\nCost per phone number clicks\nCost per find location\nPurchases conversions value\nPurchases\nPurchase ROAS\nOffline adds to cart\nOn-Facebook adds to cart\nAdds to cart\nCustom event value\nWebsite location searches\nCalls placed\n20-seconds call\n60-seconds call\nUnique leads\nUnique offsite conversions\nLeads\nMobile app purchase ROAS\nContacts\nAppointments scheduled\nApplications submitted\nOffsite conversions value\nTrials started\nConversion rate\nSubscriptions\nProducts customized\nWebsite products customized\nSubscription value\nCost per subscriptions\nWebsite purchase ROAS\nMobile app achievements unlocked\nMobile app activations\nMobile app adds of payment info\nMobile app adds to cart\nMobile app adds to wishlist\nMobile app registrations completed\nCost per mobile app registrations completed\nMobile app content views\nMobile app checkouts initiated\nMobile app levels achieved\nMobile app purchases\nMobile app ratings submitted\nMobile app searches\nMobile app credits spent\nMobile app tutorials completed\nOther events\nApp installs\nDesktop app engagements\nDesktop app story engagements\nDesktop app uses\nCommerce adds to cart\nCommerce message to buy\nCommerce purchases\nCommerce content views\nCredit spends\nGame plays\nLanding page views\nLeads (Form)\nMobile app installs\nCustom events\nAdds of payment info\nWebsite adds to cart\nApp adds to wishlist\nAdds to wishlist\nRegistrations completed\nWebsite checkouts initiated\nOffline checkouts initiated\nOn-facebook checkouts initiated\nCheckouts initiated\nCost per registrations completed\nWebsite leads\nWebsite purchases\nSearches\nWebsite content views\nOffline content views\nContent views\nOn-Facebook workflow completions\nOn-Facebook purchases\nMobile app achievements unlocked value\nApp activation value\nMobile app Adds of payment info value\nMobile app adds to cart conversion value\nMobile app adds to wishlist value\nMobile app registrations completed value\nMobile app checkouts initiated conversion value\nMobile app levels achieved value\nMobile app purchases conversion value\nMobile app ratings submitted value\nMobile app searches value\nMobile app credits spent value\nMobile app Tutorials completed conversion value\nOther events value\nApp install value\nDesktop app uses value\nCommerce adds to cart value\nCommerce message to buy value\nCommerce purchases value\nCommerce content views value\nCredit spends value\nGame plays value\nLanding page views value\nLeads (Form) value\nMobile app install value\nAdds of payment info value\nWebsite adds to cart conversion value\nApp adds to wishlist value\nRegistrations completed value\nWebsite checkouts initiated conversion value\nOffline checkouts initiated conversion value\nOn-facebook checkouts initiated conversion value\nCheckouts initiated conversion value\nWebsite leads value\nWebsite purchases conversion value\nSearches value\nOn-Facebook workflow completions conversion value\nOn-Facebook purchase conversion value\nCost per lead\nCost per app installs\nCost per landing page view\nOffline purchases conversion value\nOffline adds of payment info value\nOffline adds to cart conversion value\nOffline registrations completed conversion value\nOffline purchases\nOffline other conversions","jyt031c9shj8avmeopbagbak",{"id":1368,"name":1369,"createdAt":1370,"updatedAt":1371,"publishedAt":1372,"metric":1373,"documentId":1374,"icon":33},680,"Facebook Ads Engagament","2024-02-28T08:58:23.637Z","2024-02-28T08:58:25.206Z","2024-02-28T08:58:25.196Z","Unique post reactions\nUnique post saves\nUnique post shares\nUnique comments\nUnique likes\nUnique link clicks\nCost per unique post save\nCost per unique link click\nCost per unique like\nCost per unique content view\nCPC (cost per link click)\nPage engagement\nUnique page engagement\nEstimated call confirmation clicks\nInstant Experience view percentage\nInstant Experience view time\nCost per estimated ad recall lift (people)\nCost per outbound click\nCost per 15-second video plays\nCost per unique click (all)\nCost per unique outbound click\nCost per 2-second continuous video play\nEstimated ad recall lift rate\nEstimated ad recall lift (people)\nCTR (link click-through rate)\nCost per thruplay watched videos\nInstant experience clicks to open\nInstant experience clicks to start\nOutbound clicks\nUnique outbound clicks\nOutbound CTR\nInstant experience outbound clicks\nUnique CTR (link click-through rate)\n15-second video plays\n2-second continuous video plays\nVideo plays\nThruplay watched videos\nUnique clicks (all)\nUnique CTR (all)\nUnique outbound CTR\n30-second video plays\nVideo average play time\nVideo plays at 100%\nVideo plays at 25%\nVideo plays at 50%\nVideo plays at 75%\nVideo plays at 95%\nPost engagement\nUnique post engagement\nCheck-ins\nPost comments\nPost full views\nPage likes\nPage mentions\nNewly purchased mobile devices\nBlocked messaging connections\nMessaging conversations started\nNew messaging connections\nMessaging replies\nPage photo views\nUnique page photo views\nPost shares\nPost reactions\nReceive Offers\nEvent responses\nPage tab views\n3-second video plays\nMobile app content views value\nCheck-ins value\nPost comments value\nPost full views value\nPage likes value\nLink click value\nPage mentions value\nNewly purchased mobile devices value\nContent views value\nBlocked messaging connections value\nMessaging conversations started value\nNew messaging connections value\nMessaging replies value\nOutbound clicks value\nPage photo views value\nPost shares value\nPost reaction value\nReceive Offers value\nEvent responses value\nPage tab views value\nCost per 3-second video plays\nCost per page like\nCost per post engagement\nCost per page engagement\nPage engagement rate\nCost per new messaging connections\nCost per messaging conversation started\nCost per messaging replies\nPost LIKE reactions\nPost LOVE reactions\nPost WOW reactions\nPost HAHA reactions\nPost SAD reactions\nPost ANGRY reactions\nCost per event responses\nPost saves\nLink clicks\n10-second video plays","ywwce9hzrr90izu4h8t3yjzo",{"id":1376,"name":1377,"createdAt":1378,"updatedAt":1379,"publishedAt":1380,"metric":1381,"documentId":1382,"icon":33},681,"Facebook Ads Catalog Segments","2024-02-28T08:59:04.126Z","2024-02-28T08:59:05.470Z","2024-02-28T08:59:05.423Z","Purchase ROAS with shared items value\nWebsite purchase ROAS with shared items value\nMobile app purchase ROAS with shared items value\nAdds to cart with shared items value\nWebsite adds to cart with shared items value\nOffsite conversions with shared items value\nMobile app adds to cart conversion with shared items value\nCustom events with shared items value\nPurchases with shared items value\nWebsite purchases with shared items value\nContent views with shared items value\nWebsite content views with shared items value\nMobile app content views with shared items value\nMobile app purchases conversion with shared items value\nWebsite purchases with shared items\nAdds to cart with shared items\nWebsite adds to cart with shared items\nMobile app adds to cart with shared items\nContent views with shared items\nWebsite content with shared items views\nMobile app content views with shared items\nPurchases with shared items\nMobile app purchases with shared items","lgr2wfg2bsrkbnmy0gmczjg2",{"id":1384,"name":1385,"createdAt":1386,"updatedAt":1387,"publishedAt":1388,"metric":1389,"documentId":1390,"icon":33},682,"Facebook Ads Converted Products","2024-02-28T08:59:35.910Z","2024-02-28T08:59:37.233Z","2024-02-28T08:59:37.217Z","Website purchases converted value\nAdds to cart value\nWebsite adds to cart value\nOffsite conversions value\nMobile app adds to cart conversion value\nCustom events value\nContent views value\nWebsite content views value\nMobile app content views value\nPurchases converted value\nMobile app purchases converted value\nWebsite purchases\nAdds to cart\nWebsite adds to cart\nOffsite conversions\nMobile app adds to cart\nCustom events\nContent views\nMobile app content views\nPurchases","t7k6i4kpw0itkbqn3qnfwtfe",{"id":1392,"name":1393,"createdAt":1394,"updatedAt":1395,"publishedAt":1396,"metric":1397,"documentId":1398,"icon":33},683,"Facebook Ads Custom Conversions","2024-02-28T09:00:15.266Z","2024-02-28T09:00:16.413Z","2024-02-28T09:00:16.397Z","Total custom conversions\nview_cart\nsign_up\nlogin\nadd_shipping_info\nadd_to_cart\nsim_validation\npurchase","hv4pbk87ju1ttqr3w3mjncqr",{"id":1400,"name":1401,"createdAt":1402,"updatedAt":1403,"publishedAt":1404,"metric":1405,"documentId":1406,"icon":33},684,"Facebook Ads Custom","2024-02-28T09:00:38.335Z","2024-02-28T09:00:39.633Z","2024-02-28T09:00:39.620Z","Total actions\nThe number of action that was attributed to your ads\nTotal action values\nTotal cost per action\nTotal unique actions\nTotal conversion values","thn5vfwvav10oik86pmg1mt7",{"id":1408,"name":1409,"createdAt":1410,"updatedAt":1411,"publishedAt":1412,"metric":1413,"documentId":1414,"icon":33},685,"Facebook Ads Custom Events","2024-02-28T09:01:08.414Z","2024-02-28T09:01:10.316Z","2024-02-28T09:01:10.299Z","SeeResultsClick\nCalculatorClicks\nSeeResultsClick value\nCost per SeeResultsClick\nCalculatorClicks value\nCost per CalculatorClicks","pr62ttqj1toqiqzophqgbpgo",{"id":1416,"name":1417,"createdAt":1418,"updatedAt":1419,"publishedAt":1420,"metric":1421,"documentId":1422,"icon":33},686,"Facebook Ads Video","2024-02-28T09:01:38.290Z","2024-02-28T09:01:39.411Z","2024-02-28T09:01:39.400Z","Cost per thruplay\nCost per thruplay","j7vis03elyg4twtewwdonfkp",{"id":159,"title":1424,"createdAt":1425,"updatedAt":1426,"publishedAt":1427,"new":17,"beta":17,"coming_soon":17,"documentId":1428,"link":1429,"icon":1433,"integration_metrics":1443},"Google Ads","2023-01-12T10:30:56.571Z","2026-06-08T09:37:09.276Z","2023-01-12T10:30:59.129Z","eztalk7jeamtav7q3ed2wn8q",{"id":1430,"label":1431,"url":1432,"subtext":33,"style":33,"element_id":33,"color":33,"icon":33,"width":33},225,"Google ads","/integrations/google-ads",{"id":1434,"name":1435,"alternativeText":1436,"caption":33,"width":720,"height":720,"formats":33,"hash":1437,"ext":366,"mime":367,"size":1438,"url":1439,"previewUrl":33,"provider":370,"provider_metadata":33,"createdAt":1440,"updatedAt":1441,"documentId":1442,"publishedAt":373,"focalPoint":33},1025,"google-sda.svg","Google Ad Manager icon","google_sda_c285fd1fa0",2.24,"https://s3.us-east-2.amazonaws.com/whatagraph.com/google_sda_c285fd1fa0.svg","2023-01-11T12:48:32.848Z","2023-12-19T16:49:51.648Z","oe9d4rbzn7y4sc9u8vbk7mpa",[1444,1450],{"id":1445,"name":1446,"createdAt":33,"updatedAt":33,"publishedAt":1447,"metric":1448,"documentId":1449,"icon":33},153,"Report types","2023-02-10T09:16:46.000Z","Customer\nCampaign\nAd group\nAd group ad\nGender view\nGeographic view\nAd group audience view\nAd group ad asset view\nAd schedule view\nAge range view\nBidding strategy\nCampaign audience view\nCampaign bid modifier\nCampaign budget\nClick view\nConversion action\nDetail placement view\nDisplay keyword view\nDistance view\nDynamic search ads search term view\nExpanded landing page view\nExtension feed item\nFeed item\nFeed placeholder view\nGroup placement view\nHotel group view\nHotel performance view\nIncome range view\nKeyword view\nLanding page view\nLocation view\nManaged placement view\nPaid organic search term view\nParental status view\nProduct group view\nSearch term view\nShopping performance view\nTopic view\nUser location view\nVideo\nAd group asset\nAsset field type view\nCampaign asset\nCustomer asset\nSmart campaign search term view\nWebpage view\nAsset group product group view\nHotel reconciliation\nAd group ad asset combination view\nCampaign group","zmbleyy0ufxz97u5hdt142cx",{"id":1451,"name":1452,"createdAt":1453,"updatedAt":1454,"publishedAt":1455,"metric":1456,"documentId":1457,"icon":33},699,"Google Ads Campaign","2024-02-28T11:15:20.280Z","2024-02-28T11:15:21.916Z","2024-02-28T11:15:21.909Z","Absolute top impression percentage\nActive view ctr\nClicks\nCtr\nImpressions\nActive view cpm\nActive view impressions\nAll conversions\nAverage cost\nAverage cpc\nAverage cpe\nConversions\nCost\nCost per all conversions\nCost per conversion\nAll conversions from store visit\nAll conversions from store website\nAll conversions value\nAverage cpm\nConversions value\nCross device conversions\nValue per all conversions\nValue per conversion\nCurrent model attributed conversions\nInteraction rate\nInteractions\nActive view measurability\nCurrent model attributed conversions value\nCurrent model attributed conversions value per cost\nSearch click share\nSearch top impression share\nTop impression percentage\nValue per current model attributed conversion\nActive view measurable cost\nActive view measurable impressions\nActive view viewability\nAll conversions from click to call\nAll conversions from directions\nBounce rate\nAll conversions from interactions rate\nAll conversions from menu\nAll conversions from order\nAll conversions from other engagement\nAverage cpv\nAverage page views\nAverage time on site\nContent budget lost impression share\nContent impression share\nContent rank lost impression share\nConversion last conversion date\nConversion last received request date time\nConversions from interactions rate\nCost per current model attributed conversion\nCurrent model attributed conversions from interactions rate\nCurrent model attributed conversions from interactions value per interaction\nAll conversions by conversion date\nAll conversions value by conversion date\nConversions by conversion date\nConversions value by conversion date\nOptimization score uplift\nOptimization score url\nSk ad network conversions\nValue per all conversions by conversion date\nValue per conversions by conversion date\nAuction insight search absolute top impression percentage\nAuction insight search impression share\nAuction insight search outranking share\nAuction insight search overlap rate\nAuction insight search position above rate\nAuction insight search top impression percentage\nBiddable app install conversions\nBiddable app post install conversions\nCommission commission rate\nMaximize conversions target cpa\nPercent cpc cpc bid ceiling\nTarget cpa cpc bid ceiling\nTarget cpa cpc bid floor\nTarget cpa target cpa\nTarget impression share cpc bid ceiling\nTarget impression share location fraction\nTarget roas cpc bid ceiling\nTarget roas cpc bid floor\nTarget spend cpc bid ceiling\nTarget spend target spend\nMaximize conversion value cpc bid ceiling\nMaximize conversion value cpc bid floor\nMaximize conversions cpc bid ceiling\nMaximize conversions cpc bid floor\nMaximize conversions target cpa\nTarget cpa cpc bid ceiling\nTarget cpa cpc bid floor\nTarget cpa target cpa\nTarget impression share cpc bid ceiling\nTarget impression share location fraction\nTarget roas cpc bid ceiling\nTarget roas cpc bid floor\nTarget spend cpc bid ceiling\nTarget spend target spend\nAmount\nRecommended budget amount\nRecommended budget estimated change weekly cost\nTotal amount\nAll conversions from location asset click to call\nAll conversions from location asset directions\nAll conversions from location asset menu\nAll conversions from location asset order\nAll conversions from location asset other engagement\nAll conversions from location asset store visits\nAll conversions from location asset website\nEligible impressions from location asset store reach\nView through conversions from location asset click to call\nView through conversions from location asset directions\nView through conversions from location asset menu\nView through conversions from location asset order\nView through conversions from location asset other engagement\nView through conversions from location asset store visits\nView through conversions from location asset website\nPublisher organic clicks\nPublisher purchased clicks\nPublisher unknown clicks\nAverage target cpa micros\nAverage target roas\nAll new customer lifetime value\nNew customer lifetime value\nAverage cart size\nAverage order value\nCost of goods sold\nCross sell cost of goods sold\nCross sell gross profit\nCross sell revenue\nCross sell units sold\nGross profit margin\nGross profit\nLead cost of goods sold\nLead gross profit\nLead revenue\nLead units sold\nOrders\nRevenue\nSk ad network installs\nSk ad network total conversions\nUnits sold\nAverage impression frequency per user\nUnique users\nEngagement rate\nEngagements\nGmail forwards\nGmail saves\nGmail secondary clicks\nInteraction event types\nInvalid click rate\nInvalid clicks\nPercent new visitors\nPhone calls\nPhone impressions\nPhone through rate\nRelative ctr\nSearch absolute top impression share\nSearch budget lost absolute top impression share\nSearch budget lost impression share\nSearch budget lost top impression share\nSearch exact match impression share\nSearch impression share\nSearch rank lost absolute top impression share\nSearch rank lost impression share\nSearch rank lost top impression share\nVideo quartile p100 rate\nVideo quartile p25 rate\nVideo quartile p50 rate\nVideo quartile p75 rate\nVideo view rate\nVideo views\nView through conversions","g220e382nrvxtt3s1wv91ma8","sections.sources",{"id":147,"title":1460,"disable_top_margin":33,"disable_bottom_margin":33,"hide_stars":33,"subtext":33,"type":33,"cta":33,"reviews":1461,"cta_collection":1556,"__component":1566},"Why Marketers Love Reporting on Whatagraph",[1462,1491,1515,1535],{"id":1463,"comment":1464,"reviewed_by":33,"author":1465,"author_link":33,"createdAt":1466,"updatedAt":1467,"publishedAt":1468,"author_role":1469,"stat_value":1470,"stat_label":1471,"stat_link":1472,"documentId":1473,"author_image":1474,"cta":33},92,"Whatagraph's AI is saving so much time and energy for our marketing specialists. We now have more time to focus on strategic things that help both our agency and our clients grow.","Lars Maat","2025-09-25T16:35:39.433Z","2026-06-02T09:53:01.778Z","2025-09-25T16:36:15.147Z","Co-Founder @ Maatwerk Online","100","hours saved per month ","https://whatagraph.com/case-studies/maatwerk-online","y0hb4q7mnpebconrjo91ehs2",{"id":1475,"name":1476,"alternativeText":1477,"caption":33,"width":1478,"height":1478,"formats":1479,"hash":1485,"ext":384,"mime":385,"size":1486,"url":1487,"previewUrl":33,"provider":370,"provider_metadata":33,"createdAt":1488,"updatedAt":1489,"documentId":1490,"publishedAt":373,"focalPoint":33},15102,"Lars.png","\"Lars - Headshot of a smiling man with fair hair against a teal background.\"",312,{"thumbnail":1480},{"ext":384,"url":1481,"hash":1482,"mime":385,"name":1483,"path":33,"size":1484,"width":611,"height":611},"https://s3.us-east-2.amazonaws.com/whatagraph.com/thumbnail_Lars_d8b903a190.png","thumbnail_Lars_d8b903a190","thumbnail_Lars.png",48.09,"Lars_d8b903a190",114.52,"https://s3.us-east-2.amazonaws.com/whatagraph.com/Lars_d8b903a190.png","2025-07-09T12:30:04.259Z","2025-09-08T12:48:17.838Z","ugiiqw70uxxx68jofpwwg6bq",{"id":1492,"comment":1493,"reviewed_by":1494,"author":1495,"author_link":33,"createdAt":1496,"updatedAt":1497,"publishedAt":1498,"author_role":1499,"stat_value":1500,"stat_label":1501,"stat_link":1502,"documentId":1503,"author_image":1504,"cta":33},96,"Whatagraph has become an essential partner for scaling our reporting, and my teams love it because it saves so much time. We’d recommend it to any team looking to automate data reporting and use AI for insights."," ","Danielle Roberts","2025-11-03T14:10:42.650Z","2026-06-02T14:50:31.141Z","2025-11-03T14:10:52.025Z","Director of Implementation & Support @ Rentable","5000","data sources streamlined","https://whatagraph.com/case-studies/rentable","nky1rs41ijx7wwq0y4cddk1g",{"id":1505,"name":1506,"alternativeText":1507,"caption":1495,"width":579,"height":1508,"formats":33,"hash":1509,"ext":384,"mime":385,"size":1510,"url":1511,"previewUrl":33,"provider":370,"provider_metadata":33,"createdAt":1512,"updatedAt":1513,"documentId":1514,"publishedAt":373,"focalPoint":33},15642,"Danielle Roberts.png","Here's the alt text for the image:\n\nDanielle Roberts - Smiling woman with glasses, wearing a maroon blazer, against a green foliage background.\n",129,"Danielle_Roberts_b5b618e6a1",36.56,"https://s3.us-east-2.amazonaws.com/whatagraph.com/Danielle_Roberts_b5b618e6a1.png","2025-10-14T09:10:25.220Z","2025-10-14T09:10:26.849Z","lcx7y9wapn66acc4w95st3m0",{"id":659,"comment":1516,"reviewed_by":33,"author":1517,"author_link":33,"createdAt":1518,"updatedAt":1519,"publishedAt":1520,"author_role":1521,"stat_value":33,"stat_label":33,"stat_link":33,"documentId":1522,"author_image":1523,"cta":33},"Whatagraph is easy to use, visually attractive, and much smoother compared to tools like Looker Studio. It helped us not only get clients on board but also keep them within the agency.","Stef Oosterik","2025-11-03T14:11:43.140Z","2025-11-03T14:14:52.838Z","2025-11-03T14:11:44.834Z","Quality Manager @ Dtch. Digitals","zxguan5jkhiotyj0ftq0ajkh",{"id":1524,"name":1525,"alternativeText":1526,"caption":33,"width":1527,"height":1528,"formats":33,"hash":1529,"ext":384,"mime":385,"size":1530,"url":1531,"previewUrl":33,"provider":370,"provider_metadata":33,"createdAt":1532,"updatedAt":1533,"documentId":1534,"publishedAt":373,"focalPoint":33},15401,"Stef Oosterik.png","Here's the alt text for the image:\n\nStef Oosterik - Headshot of a smiling man wearing a dark blue shirt.\n",102,101,"Stef_Oosterik_25e29cb63b",20.26,"https://s3.us-east-2.amazonaws.com/whatagraph.com/Stef_Oosterik_25e29cb63b.png","2025-09-08T13:09:33.214Z","2025-09-08T13:27:11.989Z","n81g5g1ww2litc2zux0apbgb",{"id":1536,"comment":1537,"reviewed_by":33,"author":1538,"author_link":33,"createdAt":1539,"updatedAt":1540,"publishedAt":1541,"author_role":1542,"stat_value":1543,"stat_label":1471,"stat_link":1544,"documentId":1545,"author_image":1546,"cta":33},90,"Whatagraph took us to the next level with our clients and within our team. Our relationships with clients have been amazing, and we’ve even been able to retain them longer. ","Kim Strickland","2025-09-08T12:54:18.601Z","2026-06-02T09:54:17.507Z","2025-09-08T13:03:09.830Z","Digital Marketing Specialist @ Peak Seven","63","https://whatagraph.com/case-studies/peak-seven","h89ciejkdumzswa4etfji6yu",{"id":1547,"name":1548,"alternativeText":1549,"caption":33,"width":1528,"height":1527,"formats":33,"hash":1550,"ext":384,"mime":385,"size":1551,"url":1552,"previewUrl":33,"provider":370,"provider_metadata":33,"createdAt":1553,"updatedAt":1554,"documentId":1555,"publishedAt":373,"focalPoint":33},15400,"Kim Strickland.png","Kim Strickland - Headshot of a person with short, curly hair wearing a red shirt.","Kim_Strickland_097352cb81",18.72,"https://s3.us-east-2.amazonaws.com/whatagraph.com/Kim_Strickland_097352cb81.png","2025-09-08T13:01:09.693Z","2025-09-08T13:03:00.128Z","h3k5x6pzh1h9kgj5t16n7sdb",{"id":19,"Name":469,"createdAt":1557,"updatedAt":1558,"publishedAt":1559,"documentId":1560,"cta":1561},"2025-11-03T14:24:37.917Z","2025-11-03T14:24:46.885Z","2025-11-03T14:24:41.418Z","zh7p1564tsedtmsbywox7rs8",[1562],{"id":1563,"label":1564,"url":1565,"subtext":33,"style":629,"element_id":33,"color":33,"icon":33,"width":33},1725,"Read success stories","https://whatagraph.com/case-studies","sections.reviews-slider",{"id":1568,"description":1569,"title":33,"items":1570,"__component":1591},475,"Have more questions? We answered them here. ",[1571,1575,1579,1583,1587],{"id":1572,"question":1573,"answer":1574},2197,"What metrics are important in an email marketing report?","\u003Cp>The most important metrics in an email metrics report template depend on your goal, but high-performing teams consistently track:\u003C/p>\u003Cp> \u003C/p>\u003Cp>- Open rate – measures subject line and sender effectiveness\u003C/p>\u003Cp> \u003C/p>\u003Cp>- Click-through rate (CTR) – shows how engaging your content and CTAs are\u003C/p>\u003Cp> \u003C/p>\u003Cp>- Conversion rate – connects email campaigns to real outcomes\u003C/p>\u003Cp> \u003C/p>\u003Cp>- Bounce rate – signals deliverability and list quality issues\u003C/p>\u003Cp> \u003C/p>\u003Cp>- Unsubscribe rate – indicates content relevance and send frequency\u003C/p>\u003Cp> \u003C/p>\u003Cp>- Subscriber or list growth – tracks long-term audience health\u003C/p>\u003Cp> \u003C/p>\u003Cp>For ecommerce teams, email-attributed revenue, transactions, and average order value are essential to proving ROI.\u003C/p>",{"id":1576,"question":1577,"answer":1578},2198,"How can I create an email report in Whatagraph?","\u003Cp>You can create an email marketing report in Whatagraph by:\u003C/p>\u003Cp> \u003C/p>\u003Col>\u003Cli>\u003Cstrong>Connecting your data sources\u003C/strong> - plug in Mailchimp, HubSpot, Klaviyo, Google Analytics, or any other email platform in a few clicks\u003C/li>\u003Cli>\u003Cstrong>Picking a template\u003C/strong> - start from a pre-built email marketing report template instead of building from scratch\u003C/li>\u003Cli>\u003Cstrong>Customizing your KPIs\u003C/strong> - adjust metrics, date ranges, charts, and segments to match your client's goals\u003C/li>\u003Cli>\u003Cstrong>Sharing or automating delivery\u003C/strong> - send a live real-time link, export as a PDF, or schedule automated reports to go out on a set day and time\u003C/li>\u003C/ol>\u003Cp> \u003C/p>\u003Cp>No spreadsheets. No manual data entry. Reports update automatically every time you open them.\u003C/p>",{"id":1580,"question":1581,"answer":1582},2199,"How can email marketing reports optimize campaign success?","\u003Cp>Email marketing reports help optimize marketing campaign success by turning raw metrics into actionable insights.\u003C/p>\u003Cp> \u003C/p>\u003Cp>With the right report, you can:\u003C/p>\u003Cp> \u003C/p>\u003Cp>- Identify which email campaigns drive clicks and conversions\u003C/p>\u003Cp> \u003C/p>\u003Cp>- Spot deliverability or engagement issues early\u003C/p>\u003Cp> \u003C/p>\u003Cp>- Optimize subject lines, CTAs, and audience segments\u003C/p>\u003Cp> \u003C/p>\u003Cp>- Focus future campaigns on what actually performs\u003C/p>\u003Cp> \u003C/p>\u003Cp>Instead of guessing, teams use reports to make data-driven decisions that improve results over time.\u003C/p>",{"id":1584,"question":1585,"answer":1586},2200,"Can the email marketing report template be customized?","\u003Cp>\u003Cspan style=\"color:#000000;\">Yes. Email marketing report templates in Whatagraph are fully customizable.\u003C/span>\u003C/p>\u003Cp> \u003C/p>\u003Cp>\u003Cspan style=\"color:#000000;\">You can:\u003C/span>\u003C/p>\u003Cp> \u003C/p>\u003Cp>\u003Cspan style=\"color:#000000;\">- Customize the fonts and colors of your report manually or with \u003C/span>\u003Ca href=\"https://whatagraph.com/whatagraph-iq\">\u003Cspan style=\"color:#1155cc;\">\u003Cu>Whatagraph IQ\u003C/u>\u003C/span>\u003C/a>\u003Cspan style=\"color:#000000;\"> (just upload a screenshot of your brandbook or type in a specific prompt, and Whatagraph automatically applies the fonts and colors to your report)\u003C/span>\u003C/p>\u003Cp> \u003C/p>\u003Cp>\u003Cspan style=\"color:#000000;\">- Drag and drop widgets you want to add easily \u003C/span>\u003C/p>\u003Cp> \u003C/p>\u003Cp>\u003Cspan style=\"color:#000000;\">- Add icons to widgets and change titles and descriptions \u003C/span>\u003C/p>\u003Cp> \u003C/p>\u003Cp>\u003Cspan style=\"color:#000000;\">- Add new rows in your report\u003C/span>\u003C/p>\u003Cp> \u003C/p>\u003Cp>\u003Cspan style=\"color:#000000;\">- Add headers, footers, and any images you want anywhere in your report\u003C/span>\u003C/p>\u003Cp> \u003C/p>\u003Cp>\u003Cspan style=\"color:#000000;\">- Filter your data by campaign, audience segment, or data source\u003C/span>\u003C/p>\u003Cp> \u003C/p>\u003Cp>\u003Cspan style=\"color:#000000;\">- Create custom marketing metrics, dimensions, and blends \u003C/span>\u003C/p>\u003Cp> \u003C/p>\u003Cp>\u003Cspan style=\"color:#000000;\">This makes it easy to tailor reports for different stakeholders without rebuilding them from scratch.\u003C/span>\u003C/p>",{"id":1588,"question":1589,"answer":1590},2201,"What should be included in an email marketing reporting template?","\u003Cp>A strong email marketing reporting template should include:\u003C/p>\u003Cp> \u003C/p>\u003Cp>- Reporting context (date range, comparisons, goals)\u003C/p>\u003Cp> \u003C/p>\u003Cp>- Core email KPIs (open rate, CTR, conversion rate, bounce rate)\u003C/p>\u003Cp> \u003C/p>\u003Cp>- Campaign performance breakdowns\u003C/p>\u003Cp> \u003C/p>\u003Cp>- Funnel and trend visualizations\u003C/p>\u003Cp> \u003C/p>\u003Cp>- Ecommerce metrics (if applicable)\u003C/p>\u003Cp> \u003C/p>\u003Cp>-Clear summaries and actionable recommendations\u003C/p>\u003Cp> \u003C/p>\u003Cp>The best templates go beyond listing metrics. They explain what the numbers mean and what to do next.\u003C/p>","sections.faq",{"pagination":1593},{"page":5,"pageSize":143,"pageCount":5,"total":5},[1595],{"id":640,"title":641,"slug":642,"createdAt":643,"updatedAt":644,"publishedAt":645,"intercom":34,"testimonials":34,"reporting":17,"help":17,"card_description":33,"documentId":646,"card_image":1596,"url":1597,"type":1598},["Reactive",647],"/templates/mailchimp-report","template",1786610523660]