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Every month. For every client.\u003C/p>\u003Cp>While active Magento store numbers \u003Ca href=\"https://trends.builtwith.com/shop/Magento\" target=\"_blank\" rel=\"noopener noreferrer\">have declined\u003C/a>, Magento still powers around \u003Ca href=\"https://ecdb.com/resources/sample-data/ranking/shop-software-providers\" target=\"_blank\" rel=\"noopener noreferrer\">8% of all e-commerce platforms\u003C/a>. The stores running on it have real reporting needs - and Magento's built-in admin panel wasn't built to meet them.\u003C/p>\u003Cp>The time savings of using a strong Magento reporting tool can be significant. \u003Ca href=\"https://swashlabs.com/\" target=\"_blank\" rel=\"noopener noreferrer\">Swash Labs\u003C/a>, a creative advertising agency, was spending 40 hours a month pulling data from multiple sources into spreadsheets, with each report taking 2-3 hours just to make it presentable. After switching to Whatagraph, that dropped to 4 hours a month total - saving 36 hours they could put back into marketing strategy and client work.\u003C/p>\u003Cp>A good Magento reporting tool does the heavy lifting:\u003C/p>\u003Cul>\u003Cli>\u003Cstrong>Connects directly to your Magento store\u003C/strong> with user-friendly dashboards and no plugins or developer setup\u003C/li>\u003Cli>\u003Cstrong>Blends store data\u003C/strong> with your paid channels, analytics, and email tools in one report\u003C/li>\u003Cli>\u003Cstrong>Visualizes revenue\u003C/strong>, orders, and product performance in a way clients can read at a glance\u003C/li>\u003Cli>\u003Cstrong>Let's you brand\u003C/strong> and automate reports so they go out to clients on schedule\u003C/li>\u003C/ul>\u003Cp>With \u003Ca href=\"/whatagraph-iq\">\u003Cstrong>Whatagraph IQ\u003C/strong>\u003C/a>, you go a step further. Rather than building each Magento analytics report from scratch, you can:\u003C/p>\u003Cul>\u003Cli>\u003Cstrong>Type what you need and let AI generate the full report\u003C/strong> - tabs, charts, and all relevant metrics included\u003C/li>\u003Cli>\u003Cstrong>Apply client branding\u003C/strong> in seconds using IQ Themes - just upload a logo or describe the look, and IQ handles the rest\u003C/li>\u003Cli>\u003Cstrong>Generate plain-language performance summaries\u003C/strong> that pull directly from your store data, so you're not writing commentary from scratch each month\u003C/li>\u003Cli>\u003Cstrong>Ask IQ Chat\u003C/strong> direct questions about store performance and get instant answers without digging through dashboards\u003C/li>\u003C/ul>\u003Cp>Whatagraph has also launched an MCP that lets you connect your data to Claude or ChatGPT and do your analysis there.\u003C/p>\u003Cp>\u003Cblockquote class=\"quote quote--variant-1 py-6 px-6 !my-2 rounded-2xl !max-w-full md:text-lg lg:text-xl text-base-dark\">\n          \u003Cdiv class=\"flex gap-4\">\n            \u003Cdiv class=\"\">\n              \u003Csvg\n                xmlns=\"http://www.w3.org/2000/svg\"\n                width=\"28\"\n                height=\"26\"\n                viewBox=\"0 0 28 26\"\n                fill=\"none\"\n              >\n                \u003Cpath\n                  opacity=\"0.15\"\n                  d=\"M10.5428 4.65271C8.26599 5.08169 6.66559 6.73158 5.74165 9.60241C5.27967 11.0213 5.04869 12.4237 5.04869 13.8096C5.04869 13.9746 5.04869 14.1231 5.04869 14.2551C5.08169 14.3541 5.11468 14.6016 5.14768 14.9976H10.5428V25.7879H0V15.839C0 10.9553 0.97344 7.19356 2.92032 4.55372C4.8672 1.91388 7.40804 0.395976 10.5428 0V4.65271ZM27.2233 4.65271C25.4084 4.94969 24.0225 5.97263 23.0656 7.72152C22.1416 9.47042 21.6797 11.4833 21.6797 13.7602C21.6797 13.9581 21.6797 14.1561 21.6797 14.3541C21.7127 14.5521 21.7622 14.7666 21.8282 14.9976H27.2233V25.7879H16.631V15.839C16.631 11.9123 17.4559 8.41448 19.1058 5.34567C20.7557 2.24386 23.4616 0.461971 27.2233 0V4.65271Z\"\n                  fill=\"#5667FC\"\n                />\n              \u003C/svg>\n            \u003C/div>\n            \u003Cdiv class=\"italic\">\n              Whatagraph’s AI saves time and energy for marketing specialists. If they need to build reports themselves, it costs them negative energy. But if they can automate or speed it up with AI, it really gives them an energy boost—like ‘Hey this is working really nice. This is easy. This is going fast.\" - \u003Ca href=\"https://www.linkedin.com/in/larsmaat/\" target=\"_blank\" rel=\"noopener noreferrer\">Lars Maat\u003C/a>, Co-Founder at \u003Ca href=\"https://www.maatwerkonline.nl/\" target=\"_blank\" rel=\"noopener noreferrer\">Maatwerk Online\u003C/a>\n\n              \u003Cfooter class=\"text-right font-bold !mt-3 text-wrap-balance not-italic [&_a]:font-bold\">\n                \n              \u003C/footer>\n            \u003C/div>\n          \u003C/div>\n        \u003C/blockquote>\u003C/p>\u003Ch2 id=\"whats-the-difference-between-whatagraphs-magento-reporting-software-and-a-magento-2-reporting-extension\">What's the difference between Whatagraph's Magento reporting software and a Magento 2 reporting extension?\u003C/h2>\u003Cp>When agencies and store owners need better reporting, the first place many look is the Magento Marketplace. There are plenty of Magento 2 reporting extension options available - but they come with a set of trade-offs that add up fast.\u003C/p>\u003Cp>Magento 2 reporting extensions:\u003C/p>\u003Cp>❌ Require developer installation and ongoing maintenance - every Magento update can break them\u003C/p>\u003Cp>❌ Show only store-level data - there's no way to combine Magento sales data with Google Ads, Meta, or GA4 in the same report\u003C/p>\u003Cp>❌ Can't be white-labeled or branded for client delivery\u003C/p>\u003Cp>❌ Don't support automated report scheduling or live link sharing with clients\u003C/p>\u003Cp>\u003Cstrong>In contrast, Whatagraph lets you:\u003C/strong>\u003C/p>\u003Cp>\u003Cstrong>✅ Natively connect to Magento \u003C/strong>- connect your store in a few clicks, no APIs, no developer, no extra add-on price costs\u003C/p>\u003Cp>\u003Cstrong>✅ Blend Magento data with any other channel\u003C/strong> - Google Ads, GA4, Meta, LinkedIn, email - all in one report or visualized side by side\u003C/p>\u003Cp>\u003Cstrong>✅ Use Whatagraph IQ\u003C/strong> to generate a full branded report in seconds, complete with the right metrics and layout\u003C/p>\u003Cp>\u003Cstrong>✅ Automate delivery to clients\u003C/strong> via email, Slack, or live link on a schedule you set once\u003C/p>\u003Cp>The cross-channel view is where the real difference shows up. \u003C/p>\u003Cp>With a Magento 2 reporting extension, you can see what sold. With Whatagraph, you can see what sold, what drove the traffic, what the ad spend was, and whether the campaigns actually paid off - all in one place.\u003C/p>\u003Cp>\u003Ca href=\"https://www.linkedin.com/in/tanjastjepanovic/\" target=\"_blank\" rel=\"noopener noreferrer\">Tanja Keglić\u003C/a>, Performance Marketing Manager at \u003Ca href=\"https://www.achtzehngrad.at/\" target=\"_blank\" rel=\"noopener noreferrer\">Achtzehn Grad\u003C/a>, put it well:\u003C/p>\u003Cp>\u003Cblockquote class=\"quote quote--variant-2 py-6 px-6 !my-2 rounded-2xl !max-w-full md:text-lg lg:text-xl text-base-dark\">\n          \u003Cdiv class=\"flex gap-4\">\n            \u003Cdiv class=\"\">\n              \u003Csvg\n                xmlns=\"http://www.w3.org/2000/svg\"\n                width=\"28\"\n                height=\"26\"\n                viewBox=\"0 0 28 26\"\n                fill=\"none\"\n              >\n                \u003Cpath\n                  opacity=\"0.15\"\n                  d=\"M10.5428 4.65271C8.26599 5.08169 6.66559 6.73158 5.74165 9.60241C5.27967 11.0213 5.04869 12.4237 5.04869 13.8096C5.04869 13.9746 5.04869 14.1231 5.04869 14.2551C5.08169 14.3541 5.11468 14.6016 5.14768 14.9976H10.5428V25.7879H0V15.839C0 10.9553 0.97344 7.19356 2.92032 4.55372C4.8672 1.91388 7.40804 0.395976 10.5428 0V4.65271ZM27.2233 4.65271C25.4084 4.94969 24.0225 5.97263 23.0656 7.72152C22.1416 9.47042 21.6797 11.4833 21.6797 13.7602C21.6797 13.9581 21.6797 14.1561 21.6797 14.3541C21.7127 14.5521 21.7622 14.7666 21.8282 14.9976H27.2233V25.7879H16.631V15.839C16.631 11.9123 17.4559 8.41448 19.1058 5.34567C20.7557 2.24386 23.4616 0.461971 27.2233 0V4.65271Z\"\n                  fill=\"#7171F2\"\n                />\n              \u003C/svg>\n            \u003C/div>\n            \u003Cdiv class=\"italic\">\n              The biggest reason we chose Whatagraph was because of its holistic approach to reporting. We can blend data from different channels and see in one view what the performance is and what specific needs to be changed.\n\n              \u003Cfooter class=\"text-right font-bold !mt-3 text-wrap-balance not-italic [&_a]:font-bold\">\n                \n              \u003C/footer>\n            \u003C/div>\n          \u003C/div>\n        \u003C/blockquote>\u003C/p>\u003Cp>That's the gap a Magento 2 advanced reporting extension can't close - but Whatagraph can.\u003C/p>\u003Ch2 id=\"what-magento-metrics-should-i-include-in-a-marketing-report\">What Magento metrics should I include in a marketing report?\u003C/h2>\u003Cp>Choosing the right metrics for a Magento sales report comes down to what your client actually needs to act on.\u003C/p>\u003Cp>But often, more is less - which \u003Ca href=\"https://www.linkedin.com/in/elizabeth-greene-junglr\" target=\"_blank\" rel=\"noopener noreferrer\">Elizabeth Greene\u003C/a>, Co-Founder at \u003Ca href=\"https://junglr.com/\" target=\"_blank\" rel=\"noopener noreferrer\">Junglr\u003C/a>, agrees with:\u003C/p>\u003Cp>\u003Cblockquote class=\"quote quote--variant-3 py-6 px-6 !my-2 rounded-2xl !max-w-full md:text-lg lg:text-xl text-base-dark\">\n          \u003Cdiv class=\"flex gap-4\">\n            \u003Cdiv class=\"\">\n              \u003Csvg\n                xmlns=\"http://www.w3.org/2000/svg\"\n                width=\"28\"\n                height=\"26\"\n                viewBox=\"0 0 28 26\"\n                fill=\"none\"\n              >\n                \u003Cpath\n                  opacity=\"0.15\"\n                  d=\"M10.5428 4.65271C8.26599 5.08169 6.66559 6.73158 5.74165 9.60241C5.27967 11.0213 5.04869 12.4237 5.04869 13.8096C5.04869 13.9746 5.04869 14.1231 5.04869 14.2551C5.08169 14.3541 5.11468 14.6016 5.14768 14.9976H10.5428V25.7879H0V15.839C0 10.9553 0.97344 7.19356 2.92032 4.55372C4.8672 1.91388 7.40804 0.395976 10.5428 0V4.65271ZM27.2233 4.65271C25.4084 4.94969 24.0225 5.97263 23.0656 7.72152C22.1416 9.47042 21.6797 11.4833 21.6797 13.7602C21.6797 13.9581 21.6797 14.1561 21.6797 14.3541C21.7127 14.5521 21.7622 14.7666 21.8282 14.9976H27.2233V25.7879H16.631V15.839C16.631 11.9123 17.4559 8.41448 19.1058 5.34567C20.7557 2.24386 23.4616 0.461971 27.2233 0V4.65271Z\"\n                  fill=\"#F8AA52\"\n                />\n              \u003C/svg>\n            \u003C/div>\n            \u003Cdiv class=\"italic\">\n              A dashboard with too many metrics is often unhelpful or confusing. What we've focused on instead is identifying the few core KPIs that help us quickly spot when something is going wrong in an account - because we want to catch negative sales trends as early as possible.\n\n              \u003Cfooter class=\"text-right font-bold !mt-3 text-wrap-balance not-italic [&_a]:font-bold\">\n                \n              \u003C/footer>\n            \u003C/div>\n          \u003C/div>\n        \u003C/blockquote>\u003C/p>\u003Cp>Below are the core metric categories every agency should track, based on the Whatagraph Magento dashboard template.\u003C/p>\u003Ch3 id=\"revenue-metrics\">1. Revenue metrics\u003C/h3>\u003Cp>These are the top-line numbers every client checks first in their Magento 2 analytics:\u003C/p>\u003Cul>\u003Cli>\u003Cstrong>Grand total:\u003C/strong> Total revenue generated in the period - the single most important number in any e-commerce report\u003C/li>\u003Cli>\u003Cstrong>Grand total over time:\u003C/strong> A trend line showing how revenue has moved day by day - key for spotting campaign impact\u003C/li>\u003Cli>\u003Cstrong>Total sales by store:\u003C/strong> Revenue split by store name - useful for multi-store operations\u003C/li>\u003C/ul>\u003Cp>Before moving past these numbers, add a short written summary covering the key wins, any drops worth flagging, and what the team is focusing on next. \u003C/p>\u003Cp>With Whatagraph IQ Summaries, this gets written automatically from your actual Magento data.\u003C/p>\u003Cp>As \u003Ca href=\"https://www.linkedin.com/in/janetmesh/\" target=\"_blank\" rel=\"noopener noreferrer\">Janet Mesh\u003C/a>, CEO of \u003Ca href=\"https://www.aimtal.com/\" target=\"_blank\" rel=\"noopener noreferrer\">Aimtal\u003C/a>, explains, adding context to each report is crucial:\u003C/p>\u003Cp>\u003Cblockquote class=\"quote quote--variant-1 py-6 px-6 !my-2 rounded-2xl !max-w-full md:text-lg lg:text-xl text-base-dark\">\n          \u003Cdiv class=\"flex gap-4\">\n            \u003Cdiv class=\"\">\n              \u003Csvg\n                xmlns=\"http://www.w3.org/2000/svg\"\n                width=\"28\"\n                height=\"26\"\n                viewBox=\"0 0 28 26\"\n                fill=\"none\"\n              >\n                \u003Cpath\n                  opacity=\"0.15\"\n                  d=\"M10.5428 4.65271C8.26599 5.08169 6.66559 6.73158 5.74165 9.60241C5.27967 11.0213 5.04869 12.4237 5.04869 13.8096C5.04869 13.9746 5.04869 14.1231 5.04869 14.2551C5.08169 14.3541 5.11468 14.6016 5.14768 14.9976H10.5428V25.7879H0V15.839C0 10.9553 0.97344 7.19356 2.92032 4.55372C4.8672 1.91388 7.40804 0.395976 10.5428 0V4.65271ZM27.2233 4.65271C25.4084 4.94969 24.0225 5.97263 23.0656 7.72152C22.1416 9.47042 21.6797 11.4833 21.6797 13.7602C21.6797 13.9581 21.6797 14.1561 21.6797 14.3541C21.7127 14.5521 21.7622 14.7666 21.8282 14.9976H27.2233V25.7879H16.631V15.839C16.631 11.9123 17.4559 8.41448 19.1058 5.34567C20.7557 2.24386 23.4616 0.461971 27.2233 0V4.65271Z\"\n                  fill=\"#5667FC\"\n                />\n              \u003C/svg>\n            \u003C/div>\n            \u003Cdiv class=\"italic\">\n              One of the biggest mistakes that marketers make when creating reports is just adding screenshots of sales performance charts without any context or analysis. Sending an overwhelming amount of data to a stakeholder without context can cause confusion and uncertainty.\n\n              \u003Cfooter class=\"text-right font-bold !mt-3 text-wrap-balance not-italic [&_a]:font-bold\">\n                \n              \u003C/footer>\n            \u003C/div>\n          \u003C/div>\n        \u003C/blockquote>\u003C/p>\u003Ch3 id=\"order-and-volume-metrics\">2. Order and volume metrics\u003C/h3>\u003Cp>These metrics show how much activity your online store is generating, separate from revenue:\u003C/p>\u003Cul>\u003Cli>\u003Cstrong>Total quantity ordered:\u003C/strong> Total number of items ordered in the period, helpful for inventory management\u003C/li>\u003Cli>\u003Cstrong>Total item count:\u003C/strong> Number of individual line items across all orders - useful for stores with high average cart sizes\u003C/li>\u003Cli>\u003Cstrong>Order quantity by store:\u003C/strong> A table breaking down total QTY ordered per store with base currency - highlights which stores are moving the most product\u003C/li>\u003Cli>\u003Cstrong>Total quantity ordered over time:\u003C/strong> A trend line showing order volume fluctuations - great for identifying peak demand days or weeks\u003C/li>\u003C/ul>\u003Ch3 id=\"fulfillment-and-financial-metrics\">3. Fulfillment and financial metrics\u003C/h3>\u003Cp>Fulfillment and financial metrics give clients visibility into the health of their orders:\u003C/p>\u003Cul>\u003Cli>\u003Cstrong>Shipping amount:\u003C/strong> Total shipping revenue collected across all orders\u003C/li>\u003Cli>\u003Cstrong>Tax amount:\u003C/strong> Total tax collected - important for finance teams and compliance reporting\u003C/li>\u003Cli>\u003Cstrong>Subtotal:\u003C/strong> Order value before shipping and tax - useful for understanding true product revenue\u003C/li>\u003Cli>\u003Cstrong>Total cancelled:\u003C/strong> Value of orders cancelled in the period - a rising number here is worth flagging proactively\u003C/li>\u003Cli>\u003Cstrong>Subtotal cancelled:\u003C/strong> The pre-tax, pre-shipping value of cancelled orders\u003C/li>\u003Cli>\u003Cstrong>Items in different order status:\u003C/strong> A pie chart breakdown of total item count by order status (complete, pending, cancelled, etc.) - gives a quick visual inventory report\u003C/li>\u003C/ul>\u003Ch3 id=\"cross-channel-context-the-metrics-that-make-store-data-meaningful\">4. Cross-channel context - the metrics that make store data meaningful\u003C/h3>\u003Cp>Magento metrics tell you what sold. Cross-channel data tells you why.\u003C/p>\u003Cp>A standalone Magento reporting dashboard only shows half the picture. Pairing your store data with marketing channel performance gives clients a complete view of what's actually driving results:\u003C/p>\u003Cul>\u003Cli>\u003Cstrong>Ad spend vs. grand total revenue:\u003C/strong> Compare what was spent on Google Ads or Meta against the store revenue it generated in the same period\u003C/li>\u003Cli>\u003Cstrong>Sessions and traffic sources:\u003C/strong> From GA4, showing which channels drove visitors to the store\u003C/li>\u003Cli>\u003Cstrong>Conversion rate by channel:\u003C/strong> Which traffic sources are converting best, not just which drive the most clicks\u003C/li>\u003Cli>\u003Cstrong>Cost per acquisition:\u003C/strong> Total ad spend divided by the number of completed orders, across all paid channels\u003C/li>\u003C/ul>\u003Cp>This is the cross-channel view that Magento's built-in reports can't give you - but Whatagraph can, by connecting Magento data and paid channel data side by side in the same report.\u003C/p>\u003Ch2 id=\"can-magento-store-reports-be-automated-and-shared-with-clients\">Can Magento store reports be automated and shared with clients?\u003C/h2>\u003Cp>Yes - and once it's set up, you won't have to touch it again. With Whatagraph, you can go from connecting your Magento store to sending branded, automated reports to clients in under 30 minutes.\u003C/p>\u003Cp>Here's how it works, step by step.\u003C/p>\u003Ch3 id=\"connect-your-magento-store\">1. Connect your Magento store\u003C/h3>\u003Cp>\u003Cimg src=\"https://media.whatagraph.com/Connect_data_sources_Magento_reporting_tool_fdbd7da643.png\" srcset=\"https://media.whatagraph.com/Connect_data_sources_Magento_reporting_tool_fdbd7da643.png?width=350 350w, https://media.whatagraph.com/Connect_data_sources_Magento_reporting_tool_fdbd7da643.png?width=700 700w, https://media.whatagraph.com/Connect_data_sources_Magento_reporting_tool_fdbd7da643.png?width=420 440w, https://media.whatagraph.com/Connect_data_sources_Magento_reporting_tool_fdbd7da643.png?width=840 880w, https://media.whatagraph.com/Connect_data_sources_Magento_reporting_tool_fdbd7da643.png?width=768 768w, https://media.whatagraph.com/Connect_data_sources_Magento_reporting_tool_fdbd7da643.png?width=1536 1536w, https://media.whatagraph.com/Connect_data_sources_Magento_reporting_tool_fdbd7da643.png?width=992 992w, https://media.whatagraph.com/Connect_data_sources_Magento_reporting_tool_fdbd7da643.png?width=1984 1984w, https://media.whatagraph.com/Connect_data_sources_Magento_reporting_tool_fdbd7da643.png?width=600 1200w, https://media.whatagraph.com/Connect_data_sources_Magento_reporting_tool_fdbd7da643.png?width=1200 2400w, https://media.whatagraph.com/Connect_data_sources_Magento_reporting_tool_fdbd7da643.png?width=720 1440w, https://media.whatagraph.com/Connect_data_sources_Magento_reporting_tool_fdbd7da643.png?width=1440 2880w\" sizes=\"(max-width: 350px) 350px, (max-width: 440px) 440px, (max-width: 768px) 768px, (max-width: 992px) 992px, (max-width: 1200px) 1200px, (min-resolution: 192dpi) and (max-width: 350px) 700px, (min-resolution: 192dpi) and (max-width: 420px) 840px, (min-resolution: 192dpi) and (max-width: 768px) 1536px, (min-resolution: 192dpi) and (max-width: 992px) 1984px, (min-resolution: 192dpi) and (max-width: 1200px) 2400px, (min-resolution: 192dpi) 2880px, 1440px\" loading=\"lazy\" fetchpriority=\"auto\" decoding=\"async\" alt=\"Connect Data Sources - A screen displays app icons for connecting new sources.\">\u003C/p>\u003Cp>Start by connecting your Magento account through \u003Ca href=\"/integrations\">Whatagraph's native integration\u003C/a>.\u003C/p>\u003Cp>From your workspace, find the Magento connector, authenticate with your store credentials, and you're done. \u003C/p>\u003Cp>No extensions to install, no developer needed, no third-party middleware. Setup takes a few minutes.\u003C/p>\u003Cp>From there, you can also bring in data from any other source you need:\u003C/p>\u003Cul>\u003Cli>\u003Cstrong>PPC: \u003C/strong>Google Ads, Meta Ads, LinkedIn Ads, Pinterest Ads\u003C/li>\u003Cli>\u003Cstrong>Analytics:\u003C/strong> GA4, Google Search Console, Matomo\u003C/li>\u003Cli>\u003Cstrong>E-commerce: \u003C/strong>Shopify, BigCommerce, WooCommerce\u003C/li>\u003Cli>\u003Cstrong>Email:\u003C/strong> Klaviyo, Mailchimp, ActiveCampaign\u003C/li>\u003Cli>\u003Cstrong>SEO:\u003C/strong> Semrush, Ahrefs, SE Ranking\u003C/li>\u003C/ul>\u003Cp>All integrations are fully managed and stable - Whatagraph handles connector maintenance, not your team.\u003C/p>\u003Ch3 id=\"organize-and-blend-your-data\">2. Organize and blend your data\u003C/h3>\u003Cp>Once your Magento store is connected, take a few minutes to clean things up before building the report. \u003C/p>\u003Cp>Standardize store names, align currencies across multi-store setups, and decide which channels you want to combine with your Magento data.\u003C/p>\u003Cp>On Whatagraph, you can:\u003C/p>\u003Cul>\u003Cli>\u003Cstrong>Blend Magento revenue data\u003C/strong> with paid channel spend in one unified view\u003C/li>\u003Cli>\u003Cstrong>Filter\u003C/strong> by store, region, or currency\u003C/li>\u003Cli>\u003Cstrong>Standardize metric naming\u003C/strong> so everything reads consistently across sources\u003C/li>\u003Cli>\u003Cstrong>Create custom metrics \u003C/strong>without formulas or coding\u003C/li>\u003C/ul>\u003Cp>With Whatagraph IQ Dimensions, you can just describe what you need, and AI builds the dimension for you. \u003C/p>\u003Cfigure class=\"image\">\u003Cimg src=\"https://media.whatagraph.com/IQ_dimensions_Magento_reporting_tool_2c53013060.png\" srcset=\"https://media.whatagraph.com/IQ_dimensions_Magento_reporting_tool_2c53013060.png?width=350 350w, https://media.whatagraph.com/IQ_dimensions_Magento_reporting_tool_2c53013060.png?width=700 700w, https://media.whatagraph.com/IQ_dimensions_Magento_reporting_tool_2c53013060.png?width=420 440w, https://media.whatagraph.com/IQ_dimensions_Magento_reporting_tool_2c53013060.png?width=840 880w, https://media.whatagraph.com/IQ_dimensions_Magento_reporting_tool_2c53013060.png?width=768 768w, https://media.whatagraph.com/IQ_dimensions_Magento_reporting_tool_2c53013060.png?width=1536 1536w, https://media.whatagraph.com/IQ_dimensions_Magento_reporting_tool_2c53013060.png?width=992 992w, https://media.whatagraph.com/IQ_dimensions_Magento_reporting_tool_2c53013060.png?width=1984 1984w, https://media.whatagraph.com/IQ_dimensions_Magento_reporting_tool_2c53013060.png?width=600 1200w, https://media.whatagraph.com/IQ_dimensions_Magento_reporting_tool_2c53013060.png?width=1200 2400w, https://media.whatagraph.com/IQ_dimensions_Magento_reporting_tool_2c53013060.png?width=720 1440w, https://media.whatagraph.com/IQ_dimensions_Magento_reporting_tool_2c53013060.png?width=1440 2880w\" sizes=\"(max-width: 350px) 350px, (max-width: 440px) 440px, (max-width: 768px) 768px, (max-width: 992px) 992px, (max-width: 1200px) 1200px, (min-resolution: 192dpi) and (max-width: 350px) 700px, (min-resolution: 192dpi) and (max-width: 420px) 840px, (min-resolution: 192dpi) and (max-width: 768px) 1536px, (min-resolution: 192dpi) and (max-width: 992px) 1984px, (min-resolution: 192dpi) and (max-width: 1200px) 2400px, (min-resolution: 192dpi) 2880px, 1440px\" loading=\"lazy\" fetchpriority=\"auto\" decoding=\"async\" alt=\"IQ Dimensions Magento Reporting Tool - Form with prompt to group campaign names into categories.\">\u003C/figure>\u003Ch3 id=\"build-automated-magento-reports-for-clients\">3. Build automated Magento reports for clients\u003C/h3>\u003Cp>This is where Magento advanced reporting gets genuinely fast.\u003C/p>\u003Cp>Rather than building reports widget by widget, describe what you need, and Whatagraph IQ builds the full report - tabs, charts, KPI scorecards, and layouts included. \u003C/p>\u003Cp>Your Magento data and any connected channels flow in automatically.\u003C/p>\u003Cp>\u003Cstrong>Want it branded to your client?\u003C/strong> Upload their logo or type a description of their visual style, and IQ Themes applies matching colors, fonts, and styling across the entire report in seconds.\u003C/p>\u003Cfigure class=\"image\">\u003Cimg src=\"https://media.whatagraph.com/white_labeling_Magento_reporting_tool_5006d2eb31.png\" srcset=\"https://media.whatagraph.com/white_labeling_Magento_reporting_tool_5006d2eb31.png?width=350 350w, https://media.whatagraph.com/white_labeling_Magento_reporting_tool_5006d2eb31.png?width=700 700w, https://media.whatagraph.com/white_labeling_Magento_reporting_tool_5006d2eb31.png?width=420 440w, https://media.whatagraph.com/white_labeling_Magento_reporting_tool_5006d2eb31.png?width=840 880w, https://media.whatagraph.com/white_labeling_Magento_reporting_tool_5006d2eb31.png?width=768 768w, https://media.whatagraph.com/white_labeling_Magento_reporting_tool_5006d2eb31.png?width=1536 1536w, https://media.whatagraph.com/white_labeling_Magento_reporting_tool_5006d2eb31.png?width=992 992w, https://media.whatagraph.com/white_labeling_Magento_reporting_tool_5006d2eb31.png?width=1984 1984w, https://media.whatagraph.com/white_labeling_Magento_reporting_tool_5006d2eb31.png?width=600 1200w, https://media.whatagraph.com/white_labeling_Magento_reporting_tool_5006d2eb31.png?width=1200 2400w, https://media.whatagraph.com/white_labeling_Magento_reporting_tool_5006d2eb31.png?width=720 1440w, https://media.whatagraph.com/white_labeling_Magento_reporting_tool_5006d2eb31.png?width=1440 2880w\" sizes=\"(max-width: 350px) 350px, (max-width: 440px) 440px, (max-width: 768px) 768px, (max-width: 992px) 992px, (max-width: 1200px) 1200px, (min-resolution: 192dpi) and (max-width: 350px) 700px, (min-resolution: 192dpi) and (max-width: 420px) 840px, (min-resolution: 192dpi) and (max-width: 768px) 1536px, (min-resolution: 192dpi) and (max-width: 992px) 1984px, (min-resolution: 192dpi) and (max-width: 1200px) 2400px, (min-resolution: 192dpi) 2880px, 1440px\" loading=\"lazy\" fetchpriority=\"auto\" decoding=\"async\" alt=\"White Labeling - Analytics dashboard showing report and branding theme editing interface.\">\u003C/figure>\u003Cp>Want performance commentary without writing it yourself? IQ Summaries reads the actual data in your report and generates written insights you can edit before sending.\u003C/p>\u003Cp>The numbers alone rarely do the selling, which is why summaries are important. \u003Ca href=\"https://www.linkedin.com/in/stef-oosterik-931754145/\" target=\"_blank\">Stef Oosterik\u003C/a>, Quality Manager at \u003Ca href=\"https://dtchdigitals.com/\" target=\"_blank\">Dtch. Digitals\u003C/a> has seen firsthand with his own clients: \u003Ci>\"Clients get bored if the reports are just a bunch of numbers.\"\u003C/i>\u003C/p>\u003Cfigure class=\"image\">\u003Cimg src=\"https://media.whatagraph.com/AI_summary_widget_Magento_reporting_tool_7ecf54a83c.png\" srcset=\"https://media.whatagraph.com/AI_summary_widget_Magento_reporting_tool_7ecf54a83c.png?width=350 350w, https://media.whatagraph.com/AI_summary_widget_Magento_reporting_tool_7ecf54a83c.png?width=700 700w, https://media.whatagraph.com/AI_summary_widget_Magento_reporting_tool_7ecf54a83c.png?width=420 440w, https://media.whatagraph.com/AI_summary_widget_Magento_reporting_tool_7ecf54a83c.png?width=840 880w, https://media.whatagraph.com/AI_summary_widget_Magento_reporting_tool_7ecf54a83c.png?width=768 768w, https://media.whatagraph.com/AI_summary_widget_Magento_reporting_tool_7ecf54a83c.png?width=1536 1536w, https://media.whatagraph.com/AI_summary_widget_Magento_reporting_tool_7ecf54a83c.png?width=992 992w, https://media.whatagraph.com/AI_summary_widget_Magento_reporting_tool_7ecf54a83c.png?width=1984 1984w, https://media.whatagraph.com/AI_summary_widget_Magento_reporting_tool_7ecf54a83c.png?width=600 1200w, https://media.whatagraph.com/AI_summary_widget_Magento_reporting_tool_7ecf54a83c.png?width=1200 2400w, https://media.whatagraph.com/AI_summary_widget_Magento_reporting_tool_7ecf54a83c.png?width=720 1440w, https://media.whatagraph.com/AI_summary_widget_Magento_reporting_tool_7ecf54a83c.png?width=1440 2880w\" sizes=\"(max-width: 350px) 350px, (max-width: 440px) 440px, (max-width: 768px) 768px, (max-width: 992px) 992px, (max-width: 1200px) 1200px, (min-resolution: 192dpi) and (max-width: 350px) 700px, (min-resolution: 192dpi) and (max-width: 420px) 840px, (min-resolution: 192dpi) and (max-width: 768px) 1536px, (min-resolution: 192dpi) and (max-width: 992px) 1984px, (min-resolution: 192dpi) and (max-width: 1200px) 2400px, (min-resolution: 192dpi) 2880px, 1440px\" loading=\"lazy\" fetchpriority=\"auto\" decoding=\"async\" alt=\"AI Summary Widget - A text editor with formatting options.\">\u003C/figure>\u003Cp>\u003Cstrong>Pro tip:\u003C/strong> Save your report as a team template and duplicate it for every new client. Use linked templates to edit everything at once - change the master report and all linked reports update automatically.\u003C/p>\u003Ch3 id=\"monitor-performance-internally\">4. Monitor performance internally\u003C/h3>\u003Cp>Client reports are one thing. Your team also needs a way to track performance across all Magento accounts without opening every individual report.\u003C/p>\u003Cp>\u003Ca href=\"/overview\">Whatagraph's Overviews\u003C/a> give you an internal dashboard across all clients and stores in one place. Use it to:\u003C/p>\u003Cul>\u003Cli>Get a sales overview, follow order volume, and key KPIs across every client account\u003C/li>\u003Cli>Flag stores that are trending down or hitting spend limits\u003C/li>\u003Cli>Monitor performance by account manager or region\u003C/li>\u003Cli>Set goals and get alerts when something goes off track\u003C/li>\u003C/ul>\u003Cfigure class=\"image\">\u003Cimg src=\"https://media.whatagraph.com/Overview_Magento_reporting_tool_0986f06d56.png\" srcset=\"https://media.whatagraph.com/Overview_Magento_reporting_tool_0986f06d56.png?width=350 350w, https://media.whatagraph.com/Overview_Magento_reporting_tool_0986f06d56.png?width=700 700w, https://media.whatagraph.com/Overview_Magento_reporting_tool_0986f06d56.png?width=420 440w, https://media.whatagraph.com/Overview_Magento_reporting_tool_0986f06d56.png?width=840 880w, https://media.whatagraph.com/Overview_Magento_reporting_tool_0986f06d56.png?width=768 768w, https://media.whatagraph.com/Overview_Magento_reporting_tool_0986f06d56.png?width=1536 1536w, https://media.whatagraph.com/Overview_Magento_reporting_tool_0986f06d56.png?width=992 992w, https://media.whatagraph.com/Overview_Magento_reporting_tool_0986f06d56.png?width=1984 1984w, https://media.whatagraph.com/Overview_Magento_reporting_tool_0986f06d56.png?width=600 1200w, https://media.whatagraph.com/Overview_Magento_reporting_tool_0986f06d56.png?width=1200 2400w, https://media.whatagraph.com/Overview_Magento_reporting_tool_0986f06d56.png?width=720 1440w, https://media.whatagraph.com/Overview_Magento_reporting_tool_0986f06d56.png?width=1440 2880w\" sizes=\"(max-width: 350px) 350px, (max-width: 440px) 440px, (max-width: 768px) 768px, (max-width: 992px) 992px, (max-width: 1200px) 1200px, (min-resolution: 192dpi) and (max-width: 350px) 700px, (min-resolution: 192dpi) and (max-width: 420px) 840px, (min-resolution: 192dpi) and (max-width: 768px) 1536px, (min-resolution: 192dpi) and (max-width: 992px) 1984px, (min-resolution: 192dpi) and (max-width: 1200px) 2400px, (min-resolution: 192dpi) 2880px, 1440px\" loading=\"lazy\" fetchpriority=\"auto\" decoding=\"async\" alt=\"Overview Magento Reporting Tool - A table displaying campaign performance data with columns for CPC, impressions, and spending.\">\u003C/figure>\u003Ch3 id=\"share-reports-your-way\">5. Share reports your way\u003C/h3>\u003Cp>Once your Magento report is built, set up delivery, and it runs on its own:\u003C/p>\u003Cul>\u003Cli>\u003Cstrong>Automated emails:\u003C/strong> Set the exact date range, time, and cadence - weekly, monthly, or quarterly. Reports go out via email or Slack automatically\u003C/li>\u003Cli>\u003Cstrong>Live links:\u003C/strong> Share a link that updates in real time so clients can check their store performance whenever they want\u003C/li>\u003Cli>\u003Cstrong>PDF or CSV exports:\u003C/strong> For clients who prefer a static file or need it for internal presentations\u003C/li>\u003Cli>\u003Cstrong>BigQuery or Looker Studio:\u003C/strong> Push your Magento and marketing data onward for deeper analysis or custom visualizations\u003C/li>\u003C/ul>\u003Cp>You can also enable IQ Chat on shared reports, so clients can ask plain-language questions about their store data and get instant answers without contacting your team.\u003C/p>","sections.rich-text-content",{"id":4426,"description":78,"title":78,"items":4427,"__component":4464},336,[4428,4432,4436,4440,4444,4448,4452,4456,4460],{"id":4429,"question":4430,"answer":4431},1242,"What is a Magento reporting platform?\n","\u003Cp>A Magento reporting platform is software that helps marketers successfully manage and analyze Magento reports to optimize e-commerce operations and drive sales increase. Thanks to business intelligence features, it offers in-depth analysis and customizable reports that gain insights into customer behavior and optimize marketing, sales, and customer engagement strategies.\u003C/p>",{"id":4433,"question":4434,"answer":4435},1243,"What are Magento sales analytics?\n","\u003Cp>Magento sales analytics offers an all-in-one solution for tracking and analyzing sales data. It assists store owners make informed decisions and improve marketing strategies, optimize performance, and measure success. It also helps marketing teams make data-driven strategic decisions and increase revenue for their client’s online store businesses.\u003C/p>",{"id":4437,"question":4438,"answer":4439},1244,"What are the top Magento 2 reporting extensions?\n","\u003Cp>Magento 2 reporting extensions are add-ons that can improve your BI dashboard, track real-time sales data, or automate your reporting processes. According to reviewers, Landofcoder, Power BI Reporting Suite, and Megasolution are the most popular ones.\u003Cbr> \u003C/p>\u003Cp>However, these extensions only report data from Magento accounts, which leaves you in the dark about how other marketing channels are doing. Instead, we recommend using a Magento reporting platform that is cross-channel and easily scales up to accommodate more data sources.\u003C/p>",{"id":4441,"question":4442,"answer":4443},2625,"Does Magento have built-in reporting?","\u003Cp>Yes. Magento offers a reporting features section in the admin panel covering sales, orders, products, customers, and marketing data like abandoned carts and search terms.\u003C/p>\u003Cp> \u003C/p>\u003Cp>But there are real limits to what these built-in reports can do: they only show store-level data, they can't be branded, and they don't support automated scheduling. More about this in the next question.\u003C/p>",{"id":4445,"question":4446,"answer":4447},2626,"Is Magento's built-in reporting enough for marketing agencies?","\u003Cp>For basic store operations, yes. For client reporting, no.\u003C/p>\u003Cp> \u003C/p>\u003Cp>Magento 1 and Magento 2 native reports are built for ecommerce business managers, not marketing agencies. They show you what happened inside the store - but they can't:\u003C/p>\u003Cp> \u003C/p>\u003Cul>\u003Cli>\u003Cstrong>Combine Magento data\u003C/strong> with Google Ads, Meta, or GA4 in the same report\u003C/li>\u003C/ul>\u003Cp> \u003C/p>\u003Cul>\u003Cli>\u003Cstrong>Be white-labeled\u003C/strong> or branded for client delivery\u003C/li>\u003C/ul>\u003Cp> \u003C/p>\u003Cul>\u003Cli>\u003Cstrong>Be scheduled\u003C/strong> for automated sending to clients\u003C/li>\u003C/ul>\u003Cp> \u003C/p>\u003Cul>\u003Cli>\u003Cstrong>Be built\u003C/strong> into a polished, client-facing dashboard without significant manual work\u003C/li>\u003C/ul>\u003Cp> \u003C/p>\u003Cp>For agencies managing e-commerce clients, a dedicated Magento reporting tool like Whatagraph fills that gap - without requiring extensions or developer involvement.\u003C/p>",{"id":4449,"question":4450,"answer":4451},2627,"How do I connect Magento data to my marketing reports?","\u003Cp>With Whatagraph, it takes a few minutes:\u003C/p>\u003Cp> \u003C/p>\u003Col>\u003Cli>\u003Cstrong>Go to your Whatagraph workspace\u003C/strong> and select +Connect new source\u003C/li>\u003C/ol>\u003Cp> \u003C/p>\u003Col>\u003Cli>\u003Cstrong>Find the Magento integration\u003C/strong> and authenticate with your store credentials\u003C/li>\u003C/ol>\u003Cp> \u003C/p>\u003Col>\u003Cli>\u003Cstrong>Select which store\u003C/strong> or stores you want to pull data from\u003C/li>\u003C/ol>\u003Cp> \u003C/p>\u003Col>\u003Cli>\u003Cstrong>Connect any additional sources\u003C/strong> you want alongside it - Google Ads, Meta, GA4, etc.\u003C/li>\u003C/ol>\u003Cp> \u003C/p>\u003Col>\u003Cli>\u003Cstrong>Use Whatagraph IQ\u003C/strong> to generate your report automatically, or build it manually using drag-and-drop widgets\u003C/li>\u003C/ol>\u003Cp> \u003C/p>\u003Cp>Once connected, your Magento data refreshes automatically. No exports, no CSV uploads, no manual updates.\u003C/p>",{"id":4453,"question":4454,"answer":4455},2628,"Is Magento the same as Shopify?","\u003Cp>No - they're two different e-commerce platforms with different approaches.\u003C/p>\u003Cp> \u003C/p>\u003Cp>Shopify is a hosted, all-in-one platform designed for ease of use. Magento (now Adobe Commerce) is a self-hosted, open-source platform built for flexibility and customization, typically used by larger or more technically complex stores.\u003C/p>\u003Cp> \u003C/p>\u003Cp>The key reporting difference: Shopify has a more polished native analytics experience, while Magento's reporting is more powerful but requires more setup - and more often needs a dedicated external tool to make it client-ready.\u003C/p>\u003Cp> \u003C/p>\u003Cp>Whatagraph supports both, so if you're managing clients on Magento and Shopify, you can report on both in one place.\u003C/p>",{"id":4457,"question":4458,"answer":4459},2629,"What is the best reporting tool for e-commerce?","\u003Cp>\u003Cspan style=\"color:#000000;\">It depends on your use case, but for agencies managing e-commerce clients, the best tools combine native integrations with platforms like Magento and Shopify, cross-channel data blending, and automated client delivery.\u003C/span>\u003C/p>\u003Cp> \u003C/p>\u003Cp>\u003Cspan style=\"color:#000000;\">Whatagraph is built specifically for this - connecting your store data alongside paid media, SEO, and analytics in one report, with AI-generated insights and automated delivery built in.\u003C/span>\u003C/p>\u003Cp> \u003C/p>\u003Cp>\u003Cspan style=\"color:#000000;\">For a full breakdown of the top options, see our guide to the\u003C/span>\u003Ca href=\"https://whatagraph.com/blog/articles/ecommerce-reporting-tools\">\u003Cspan style=\"color:#000000;\"> \u003C/span>\u003Cspan style=\"color:#1155cc;\">\u003Cu>best e-commerce reporting tools\u003C/u>\u003C/span>\u003C/a>\u003Cspan style=\"color:#000000;\">.\u003C/span>\u003C/p>",{"id":4461,"question":4462,"answer":4463},2630,"How can I customize reports in a Magento reporting tool?","\u003Cp>On Whatagraph, customization happens at two levels:\u003C/p>\u003Cp> \u003C/p>\u003Cp>\u003Cstrong>Data level:\u003C/strong>\u003C/p>\u003Cp> \u003C/p>\u003Cul>\u003Cli>Add or remove metrics and dimensions to match what each client cares about\u003C/li>\u003C/ul>\u003Cp> \u003C/p>\u003Cul>\u003Cli>Create custom formulas - like revenue minus ad spend - without coding\u003C/li>\u003C/ul>\u003Cp> \u003C/p>\u003Cul>\u003Cli>Blend Magento data with other sources in the same widget\u003C/li>\u003C/ul>\u003Cp> \u003C/p>\u003Cp>\u003Cstrong>Design level:\u003C/strong>\u003C/p>\u003Cp> \u003C/p>\u003Cul>\u003Cli>With Whatagraph IQ Themes, upload your client's logo or type a description of their brand, and IQ automatically applies matching colors, fonts, and icons across the entire report\u003C/li>\u003C/ul>\u003Cp> \u003C/p>\u003Cul>\u003Cli>Resize widgets, add section dividers, choose from an icon library, and adjust layouts without any design experience\u003C/li>\u003C/ul>\u003Cp> \u003C/p>\u003Cul>\u003Cli>Save customized reports as team templates and duplicate them for new clients in minutes\u003C/li>\u003C/ul>\u003Cp> \u003C/p>\u003Cp>The result is a report that looks like it was built specifically for that client - because it was.\u003C/p>","sections.faq",{"pagination":4466},{"page":5,"pageSize":401,"pageCount":5,"total":5},1786610460930]