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With\u003Ca href=\"https://prometheanresearch.com/wp-content/uploads/2026/04/2026-Promethean-Research-Digital-Agency-Industry-Report.pdf\" target=\"_blank\" rel=\"noopener noreferrer\"> average agency billing rates close to $200/hour\u003C/a>, that's roughly $12,000 a month in billable time spent on reporting - not strategy, not client work, just pulling and formatting numbers.\u003C/p>\u003Cp>After switching to Whatagraph, UpTick cut their reporting time down to 10-20 hours per month -\u003Ca href=\"/case-studies/uptick-marketing\"> saving 40 hours\u003C/a> that went straight back into building better campaigns for their clients.\u003C/p>\u003Cp>A good marketing tool for reporting KPIs takes care of the heavy lifting:\u003C/p>\u003Cul>\u003Cli data-list-item-id=\"ea276e40786246ac9e05c3d0d85f70e13\">\u003Cstrong>Connects directly to each marketing channel\u003C/strong> (Google Ads, Meta, LinkedIn, TikTok, GA4, and more)\u003C/li>\u003Cli data-list-item-id=\"e824492281f61b0b42149557b14981a65\">\u003Cstrong>Standardizes metrics\u003C/strong> so you can compare performance across platforms without mismatched KPIs\u003C/li>\u003Cli data-list-item-id=\"eb7d60c1925ead70a67a934032e4beb9c\">\u003Cstrong>Visualizes business data\u003C/strong> in a way that clients actually understand, not just raw numbers in a table\u003C/li>\u003Cli data-list-item-id=\"e9c84a8c101826605ef2e5d7375a06961\">\u003Cstrong>Let's you brand and customize reports\u003C/strong> with your agency's logos, colors, and the specific KPIs your clients care about\u003C/li>\u003C/ul>\u003Cp>With\u003Ca href=\"/whatagraph-iq\"> Whatagraph IQ\u003C/a>, you take this even further. Instead of building marketing KPI dashboards from scratch or dragging widgets around manually, you can:\u003C/p>\u003Cul>\u003Cli data-list-item-id=\"e8cde97f9d209281e17974df0c978da50\">Ask AI to \u003Cstrong>generate a full KPI report instantly\u003C/strong>, complete with charts, graphs, tabs, and layouts\u003C/li>\u003Cli data-list-item-id=\"e406b68a0cde4f86f527fb5d1f8940ddd\">Use IQ Themes to \u003Cstrong>automatically apply client branding\u003C/strong> from a single logo upload\u003C/li>\u003Cli data-list-item-id=\"e2075b21f45f61ac7609d997897f8846f\">Get \u003Cstrong>plain-language performance summaries\u003C/strong> written by AI directly inside the report\u003C/li>\u003Cli data-list-item-id=\"e75ab3fb380e32033d8de85e8e89aaf70\">Chat with IQ to get \u003Cstrong>instant answers about any metric\u003C/strong>, without digging through the data yourself\u003C/li>\u003C/ul>\u003Cp>\u003Cstrong>Whatagraph has also launched an MCP that lets you connect your data to Claude or ChatGPT and analyze your data there.\u003C/strong>\u003C/p>\u003Cp>\u003Cblockquote class=\"quote quote--variant-1 py-6 px-6 !my-2 rounded-2xl !max-w-full md:text-lg lg:text-xl text-base-dark\">\n          \u003Cdiv class=\"flex gap-4\">\n            \u003Cdiv class=\"\">\n              \u003Csvg\n                xmlns=\"http://www.w3.org/2000/svg\"\n                width=\"28\"\n                height=\"26\"\n                viewBox=\"0 0 28 26\"\n                fill=\"none\"\n              >\n                \u003Cpath\n                  opacity=\"0.15\"\n                  d=\"M10.5428 4.65271C8.26599 5.08169 6.66559 6.73158 5.74165 9.60241C5.27967 11.0213 5.04869 12.4237 5.04869 13.8096C5.04869 13.9746 5.04869 14.1231 5.04869 14.2551C5.08169 14.3541 5.11468 14.6016 5.14768 14.9976H10.5428V25.7879H0V15.839C0 10.9553 0.97344 7.19356 2.92032 4.55372C4.8672 1.91388 7.40804 0.395976 10.5428 0V4.65271ZM27.2233 4.65271C25.4084 4.94969 24.0225 5.97263 23.0656 7.72152C22.1416 9.47042 21.6797 11.4833 21.6797 13.7602C21.6797 13.9581 21.6797 14.1561 21.6797 14.3541C21.7127 14.5521 21.7622 14.7666 21.8282 14.9976H27.2233V25.7879H16.631V15.839C16.631 11.9123 17.4559 8.41448 19.1058 5.34567C20.7557 2.24386 23.4616 0.461971 27.2233 0V4.65271Z\"\n                  fill=\"#5667FC\"\n                />\n              \u003C/svg>\n            \u003C/div>\n            \u003Cdiv class=\"italic\">\n              The hours we're saving with Whatagraph are just pure profit. We now have time to focus on more strategic things that help both our agency and our clients grow. - \u003Ca href=\"https://www.linkedin.com/in/larsmaat/\" target=\"_blank\" rel=\"noopener noreferrer\">Lars Maat\u003C/a>, Co-Founder at Maatwerk Online\n\n              \u003Cfooter class=\"text-right font-bold !mt-3 text-wrap-balance not-italic [&_a]:font-bold\">\n                \n              \u003C/footer>\n            \u003C/div>\n          \u003C/div>\n        \u003C/blockquote>\u003C/p>\u003Cfigure class=\"media\">\u003Cdiv data-oembed-url=\"https://youtu.be/Wi_mj76sTN0?si=Jh4qZjRJ1idqJXPK\">\u003Cdiv style=\"position: relative; padding-bottom: 100%; height: 0; padding-bottom: 56.2493%;\">\u003Ciframe src=\"https://www.youtube.com/embed/Wi_mj76sTN0\" style=\"position: absolute; width: 100%; height: 100%; top: 0; left: 0;\" frameborder=\"0\" allow=\"autoplay; encrypted-media\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen=\"\">\u003C/iframe>\u003C/div>\u003C/div>\u003C/figure>\u003Cp> \u003C/p>\u003Ch2 id=\"what-is-the-best-kpi-reporting-tool\">What is the best KPI reporting tool?\u003C/h2>\u003Cp>Not all marketing KPI reporting tools are built the same. Some require a technical team to set up, while others look great but fall apart the moment you try to blend data across channels.\u003C/p>\u003Cp>To help you pick the right one, below is a breakdown of the five best options. For a more detailed comparison, check out our\u003Ca href=\"/blog/articles/best-dashboard-reporting-tools\"> full guide to the best dashboard reporting tools\u003C/a>.\u003C/p>\u003Ch3 id=\"whatagraph-best-kpi-reporting-software-for-marketing-agencies-and-teams\">1. Whatagraph - Best KPI reporting software for marketing agencies and teams\u003C/h3>\u003Cp>\u003Ca href=\"https://whatagraph.com\">Whatagraph\u003C/a> is built for marketers, not data engineers or BI teams.\u003C/p>\u003Cp>Instead of stitching together broken connectors or rebuilding spreadsheet templates, you get one platform that connects, cleans, visualizes, and shares all your marketing KPI data - without any technical overhead.\u003C/p>\u003Cp>Here's what makes Whatagraph the right fit for KPI reporting:\u003C/p>\u003Cul>\u003Cli data-list-item-id=\"e6233029c091a515adc5ed530bc507574\">\u003Cstrong>60+ fully managed native integrations\u003C/strong> across paid, organic, social, email, CRM, and e-commerce platforms\u003C/li>\u003Cli data-list-item-id=\"ec639181666083d09fdb052059a680bc3\">\u003Cstrong>Cross-channel data blending\u003C/strong> that combines metrics from multiple platforms into a single, unified KPI view\u003C/li>\u003Cli data-list-item-id=\"e494ef2f984cd6a0b3329ee44f1e6cf72\">\u003Cstrong>Whatagraph IQ:\u003C/strong> a suite of AI features that builds full reports, applies client branding, writes performance summaries, and answers data questions instantly\u003C/li>\u003Cli data-list-item-id=\"e48b6b169d0df86638437f100ffc398e9\">\u003Cstrong>Whatagraph MCP: \u003C/strong>connect and organize data in Whatagraph and analyze the normalized data with Claude or ChatGPT via Whatagraph's MCP. You'll always get accurate answers because it's based on accurate data. \u003C/li>\u003Cli data-list-item-id=\"ecf865a7d5793f910c1bcb2293db2ecf5\">\u003Cstrong>Custom KPIs and data blends: \u003C/strong>build the exact metrics you need, without formulas or SQL\u003C/li>\u003Cli data-list-item-id=\"e2b271995e083a2e9190f55402921ef3d\">\u003Cstrong>Automated delivery\u003C/strong> via email, Slack, live link, PDF, CSV, BigQuery, or Looker Studio\u003C/li>\u003C/ul>\u003Cp>\u003Ca href=\"https://live.whatagraph.com/auth/register\"  rel=\"noopener noreferrer\">Start your 14-day free trial with Whatagraph today.\u003C/a>\u003C/p>\u003Ch3 id=\"simplekpi-best-lightweight-kpi-tracking-software\">2. SimpleKPI - Best lightweight KPI tracking software\u003C/h3>\u003Cp>\u003Ca href=\"/blog/articles/kpi-tools#simplekpi:~:text=6.-,SimpleKPI,-SimpleKPI%20is%20a\">SimpleKPI\u003C/a> is a lightweight KPI tracking tool designed for small businesses that want a clean, no-fuss way to monitor a handful of metrics. It's easy to set up and doesn't require technical knowledge to get going.\u003C/p>\u003Cp>With SimpleKPI, you can:\u003C/p>\u003Cul>\u003Cli data-list-item-id=\"ed2cf7f5fd9792ba170308daa28b695cf\">Track KPIs manually or via a small set of data integrations\u003C/li>\u003Cli data-list-item-id=\"e42cdd5b51889b98c72f33d8afdea1c1c\">Build simple dashboards and share them with your team\u003C/li>\u003Cli data-list-item-id=\"ea6d0adb4442193e51a8372d6ab7cbdc1\">Set targets and monitor progress against strategic goals\u003C/li>\u003C/ul>\u003Cp>SimpleKPI works well for basic KPI monitoring for small startups, but it has very limited native integrations and lacks the cross-channel data blending that marketing agencies need. Plus, it's not built for multi-client reporting or client-facing deliverables.\u003C/p>\u003Ch3 id=\"klipfolio-best-for-data-teams-that-need-a-metric-catalog\">3. Klipfolio - Best for data teams that need a metric catalog\u003C/h3>\u003Cp>\u003Ca href=\"/blog/articles/klipfolio-alternatives-and-competitors\">Klipfolio\u003C/a> is a data analytics tool with two distinct products: PowerMetrics for centralizing metrics across an organization, and Klips for building visualization dashboards and reports. It's best suited for larger teams with dedicated data resources.\u003C/p>\u003Cp>With Klipfolio, you can:\u003C/p>\u003Cul>\u003Cli data-list-item-id=\"edb29a16807d93543ab80d526de2fe1d8\">Connect to 130+ integrations, including data warehouses, SQL databases, and marketing platforms\u003C/li>\u003Cli data-list-item-id=\"e1294325d8526b3d862a56368c20b69b8\">Build a curated metric catalog that non-technical teams can pull from\u003C/li>\u003Cli data-list-item-id=\"ec77e028ec90c25ade7f5eb4974edbdae\">Create custom dashboards and scheduled reports with data blending and custom dimensions\u003C/li>\u003C/ul>\u003Cp>Klipfolio is powerful for complex data management tasks, but it comes with a steep learning curve, and Klips need to be configured in a separate environment outside the dashboard itself. \u003C/p>\u003Ch3 id=\"databox-best-for-real-time-kpi-dashboards-and-goal-monitoring\">4. Databox - Best for real-time KPI dashboards and goal monitoring\u003C/h3>\u003Cp>\u003Ca href=\"/blog/articles/databox-alternatives-and-competitors\">Databox\u003C/a> is a KPI dashboard platform that makes it easy to monitor business performance across multiple channels and make data-driven decisions. It's a solid choice for teams that want quick, at-a-glance visibility rather than in-depth client reporting.\u003C/p>\u003Cp>With Databox, you can:\u003C/p>\u003Cul>\u003Cli data-list-item-id=\"ef3f053a1f3d65649d76888918154c083\">Connect to 100+ data sources and build interactive KPI dashboards\u003C/li>\u003Cli data-list-item-id=\"e520557291e57edcafb95411fbb6abcbf\">Set goals and track progress against benchmarks in real time\u003C/li>\u003Cli data-list-item-id=\"e2443bb03c409393a8f0062401ff62d20\">Get automated alerts when key metrics hit or miss targets\u003C/li>\u003C/ul>\u003Cp>Databox’s main use case is for internal KPI tracking and reporting, but wasn't designed for agency-scale client reporting. Users regularly flag broken connectors and limited white-labeling options.\u003C/p>\u003Ch3 id=\"looker-studio-best-free-option-for-google-native-reporting\">5. Looker Studio - Best free option for Google-native reporting\u003C/h3>\u003Cp>\u003Ca href=\"/blog/articles/google-data-studio-alternatives\">Looker Studio\u003C/a> is a free \u003Ca href=\"/blog/articles/kpi-dashboard-software\">KPI software tool\u003C/a> that works well for teams reporting primarily on Google Ads, GA4, and Search Console data. It has a large template library and a flexible drag-and-drop interface.\u003C/p>\u003Cp>With Looker Studio, you can:\u003C/p>\u003Cul>\u003Cli data-list-item-id=\"ecdc97960d73544ea505f1a00a6b2efac\">Connect to 21 native Google integrations at no cost\u003C/li>\u003Cli data-list-item-id=\"eceac12280ac1c13377e1d563ea2fb03c\">Build custom dashboards with a wide range of chart types and visual options\u003C/li>\u003Cli data-list-item-id=\"ea39d8ee74e190064d823219eb0402d64\">Share live reports with clients, stakeholders, or other decision-makers\u003C/li>\u003C/ul>\u003Cp>Looker Studio becomes unreliable at scale. Performance slows significantly with large datasets, and third-party connectors (required for non-Google platforms) often break.\u003C/p>\u003Ch2 id=\"how-do-i-automate-kpi-reporting-with-whatagraphs-kpi-reporting-software\">How do I automate KPI reporting with Whatagraph’s KPI reporting software\u003C/h2>\u003Cp>Marketing KPI reporting doesn't have to mean logging into five platforms, exporting CSVs, and spending hours reformatting data. \u003C/p>\u003Cp>With the right tool for KPI reporting, such as Whatagraph, you can go from raw data to a client-ready report in under 30 minutes. Here's how the process works.\u003C/p>\u003Ch3 id=\"step-1-connect-your-marketing-data\">Step 1: Connect your marketing data\u003C/h3>\u003Cp>Start by connecting your marketing channels through Whatagraph's plug-and-play integrations. \u003C/p>\u003Cp>From your workspace, select a platform like Google Ads, Meta, or LinkedIn, authenticate with your login, and the data starts flowing. \u003C/p>\u003Cp>No developers, no third-party connectors, no manual Excel exports.\u003C/p>\u003Cp>You can also pull in data from e-commerce platforms, SEO tools, email platforms, and custom sources via Google Sheets or API connections.\u003C/p>\u003Cp>Whatagraph supports 55+ integrations in total, including:\u003C/p>\u003Cul>\u003Cli data-list-item-id=\"e1833131e570641b0ee36a058c52111ca\">\u003Cstrong>PPC:\u003C/strong> Google Ads, Meta Ads, LinkedIn Ads, Microsoft Ads, Pinterest Ads\u003C/li>\u003Cli data-list-item-id=\"e098ddef933a390a12cd52675a6b56927\">\u003Cstrong>Social:\u003C/strong> Instagram, TikTok, YouTube, Facebook\u003C/li>\u003Cli data-list-item-id=\"eb7af278e5b3449c7955547e370036f44\">\u003Cstrong>E-commerce:\u003C/strong> Shopify, BigCommerce, Magento\u003C/li>\u003Cli data-list-item-id=\"e0fcdceb1d0f570dad6ef9bc394562b6e\">\u003Cstrong>SEO and Analytics:\u003C/strong> GA4, Semrush, Ahrefs, SE Ranking, Google Search Console\u003C/li>\u003Cli data-list-item-id=\"e83bd0efcd01393d8fec94982806cf110\">\u003Cstrong>Email: \u003C/strong>Mailchimp, ActiveCampaign, Constant Contact\u003C/li>\u003C/ul>\u003Cp>All integrations are fully managed, with an average uptime of 99.95% over the past six months. If anything goes wrong, engineers are alerted immediately.\u003C/p>\u003Ch3 id=\"step-2-organize-and-standardize-your-data\">Step 2: Organize and standardize your data\u003C/h3>\u003Cp>Once your channels are connected, the next step is making the data clean and consistent. Different platforms name things differently, use different attribution models, and measure the same metric in different ways.\u003C/p>\u003Cp>If you're reporting across channels for multiple clients, that inconsistency compounds fast.\u003C/p>\u003Cp>With Whatagraph, you can:\u003C/p>\u003Cul>\u003Cli data-list-item-id=\"ec4f28a813a8e3d70f6dfbc83eee6b5a2\">\u003Cstrong>Blend data from multiple sources\u003C/strong> into a single cross-channel view\u003C/li>\u003Cli data-list-item-id=\"e1d3436413d21f0639f6a7702b9435e87\">\u003Cstrong>Standardize campaign naming\u003C/strong> and metric labels across platforms and client accounts\u003C/li>\u003Cli data-list-item-id=\"e94a7e6debb102d70f3e187d5f17a3eb7\">\u003Cstrong>Filter by channel\u003C/strong>, device, audience, or custom segment\u003C/li>\u003Cli data-list-item-id=\"e8d1149b37cc69f416bee683e89cdec5d\">\u003Cstrong>Organize by client\u003C/strong>, account manager, or region using tags and folders\u003C/li>\u003C/ul>\u003Cp>With Whatagraph IQ Dimensions, you can skip the manual setup entirely and just describe what you need. \u003C/p>\u003Cul>\u003Cli data-list-item-id=\"e7801a4050957437831a2ef72e599ef0e\">\u003Cstrong>Ask AI to create blended metrics\u003C/strong>, such as \"Total Paid Spend\" across Meta, Google, and LinkedIn, and it builds it. \u003C/li>\u003Cli data-list-item-id=\"ed564d73de35a50d037b86a0d993adfbd\">\u003Cstrong>Build custom metrics on the fly.\u003C/strong> Want ROAS across channels? Or a funnel KPI like Add-to-Cart conversions? IQ generates them instantly, without formulas or coding.\u003C/li>\u003Cli data-list-item-id=\"ecfc0f9d2a449977693937bdf369ff3a8\">\u003Cstrong>Group messy campaign names\u003C/strong> like \"FB_UK_Q1_Retargeting\" and \"MetaUK-Retarg-Q1\" into a single clean dimension\u003C/li>\u003Cli data-list-item-id=\"ead02a469a64c94969e4ed699fd0234a6\">\u003Cstrong>Normalize any dimension at scale.\u003C/strong> Group campaigns by objective, products by category, or audiences by segment. IQ makes sense of inconsistent data and turns it into actionable insights.\u003C/li>\u003C/ul>\u003Ch3 id=\"step-3-build-automated-kpi-reports-for-clients\">Step 3: Build automated KPI reports for clients\u003C/h3>\u003Cp>With your data connected and organized, building the actual report is where Whatagraph IQ saves the most time. \u003C/p>\u003Cp>Instead of manually dragging and dropping widgets, simply describe what you need and let AI build it:\u003C/p>\u003Cul>\u003Cli data-list-item-id=\"e2b72355437b34a84aed7b417ea6b7143\">\u003Cstrong>Generate a complete KPI report\u003C/strong> from a single prompt - with charts, tabs, KPIs, and layout in seconds\u003C/li>\u003Cli data-list-item-id=\"e31e25e1a9e9228a48ca39d53ea014ef7\">\u003Cstrong>Style reports \u003C/strong>from a single screenshot or by uploading a client logo. IQ Themes applies matching fonts, colors, and icons automatically\u003C/li>\u003Cli data-list-item-id=\"e1ae7995faea838c359678961d953d0d4\">\u003Cstrong>Ask IQ to add a specific tab\u003C/strong> - like \"a Google Ads performance tab focused on CPA and conversion rate\" - and it builds it correctly, with the right filters and metrics\u003C/li>\u003C/ul>\u003Cp>As \u003Ca href=\"https://www.linkedin.com/in/andrequeiroscardoso/\" target=\"_blank\" rel=\"noopener noreferrer\">André Cardos\u003C/a>o, Marketing Manager at Wise Pirates, says: \u003C/p>\u003Cp>\u003Cblockquote class=\"quote quote--variant-2 py-6 px-6 !my-2 rounded-2xl !max-w-full md:text-lg lg:text-xl text-base-dark\">\n          \u003Cdiv class=\"flex gap-4\">\n            \u003Cdiv class=\"\">\n              \u003Csvg\n                xmlns=\"http://www.w3.org/2000/svg\"\n                width=\"28\"\n                height=\"26\"\n                viewBox=\"0 0 28 26\"\n                fill=\"none\"\n              >\n                \u003Cpath\n                  opacity=\"0.15\"\n                  d=\"M10.5428 4.65271C8.26599 5.08169 6.66559 6.73158 5.74165 9.60241C5.27967 11.0213 5.04869 12.4237 5.04869 13.8096C5.04869 13.9746 5.04869 14.1231 5.04869 14.2551C5.08169 14.3541 5.11468 14.6016 5.14768 14.9976H10.5428V25.7879H0V15.839C0 10.9553 0.97344 7.19356 2.92032 4.55372C4.8672 1.91388 7.40804 0.395976 10.5428 0V4.65271ZM27.2233 4.65271C25.4084 4.94969 24.0225 5.97263 23.0656 7.72152C22.1416 9.47042 21.6797 11.4833 21.6797 13.7602C21.6797 13.9581 21.6797 14.1561 21.6797 14.3541C21.7127 14.5521 21.7622 14.7666 21.8282 14.9976H27.2233V25.7879H16.631V15.839C16.631 11.9123 17.4559 8.41448 19.1058 5.34567C20.7557 2.24386 23.4616 0.461971 27.2233 0V4.65271Z\"\n                  fill=\"#7171F2\"\n                />\n              \u003C/svg>\n            \u003C/div>\n            \u003Cdiv class=\"italic\">\n              The AI Widget Creator is awesome at creating simple widgets, like number of impressions in Meta, number of impressions in Google Ads, the average CPC, average CPM, and so on.\n\n              \u003Cfooter class=\"text-right font-bold !mt-3 text-wrap-balance not-italic [&_a]:font-bold\">\n                \n              \u003C/footer>\n            \u003C/div>\n          \u003C/div>\n        \u003C/blockquote>\u003C/p>\u003Cp>Here’s an example of a \u003Ca href=\"/templates/marketing-kpi-report-template\">KPI reporting template\u003C/a> created with Whatagraph.\u003C/p>\u003Cp>When building KPI reports, one of the biggest mistakes agencies make is trying to include everything. As \u003Ca href=\"https://www.linkedin.com/in/elizabeth-greene-junglr/\" target=\"_blank\" rel=\"noopener noreferrer\">Elizabeth Greene\u003C/a>, Co-Founder of Junglr, puts it: \u003C/p>\u003Cp>\u003Cblockquote class=\"quote quote--variant-2 py-6 px-6 !my-2 rounded-2xl !max-w-full md:text-lg lg:text-xl text-base-dark\">\n          \u003Cdiv class=\"flex gap-4\">\n            \u003Cdiv class=\"\">\n              \u003Csvg\n                xmlns=\"http://www.w3.org/2000/svg\"\n                width=\"28\"\n                height=\"26\"\n                viewBox=\"0 0 28 26\"\n                fill=\"none\"\n              >\n                \u003Cpath\n                  opacity=\"0.15\"\n                  d=\"M10.5428 4.65271C8.26599 5.08169 6.66559 6.73158 5.74165 9.60241C5.27967 11.0213 5.04869 12.4237 5.04869 13.8096C5.04869 13.9746 5.04869 14.1231 5.04869 14.2551C5.08169 14.3541 5.11468 14.6016 5.14768 14.9976H10.5428V25.7879H0V15.839C0 10.9553 0.97344 7.19356 2.92032 4.55372C4.8672 1.91388 7.40804 0.395976 10.5428 0V4.65271ZM27.2233 4.65271C25.4084 4.94969 24.0225 5.97263 23.0656 7.72152C22.1416 9.47042 21.6797 11.4833 21.6797 13.7602C21.6797 13.9581 21.6797 14.1561 21.6797 14.3541C21.7127 14.5521 21.7622 14.7666 21.8282 14.9976H27.2233V25.7879H16.631V15.839C16.631 11.9123 17.4559 8.41448 19.1058 5.34567C20.7557 2.24386 23.4616 0.461971 27.2233 0V4.65271Z\"\n                  fill=\"#7171F2\"\n                />\n              \u003C/svg>\n            \u003C/div>\n            \u003Cdiv class=\"italic\">\n              A dashboard with 27 million different metrics is often unhelpful or confusing. What I've focused on instead is identifying the few core KPIs that help us quickly spot when something is going wrong in an account - because we want to catch negative trends as early as possible.\n\n              \u003Cfooter class=\"text-right font-bold !mt-3 text-wrap-balance not-italic [&_a]:font-bold\">\n                \n              \u003C/footer>\n            \u003C/div>\n          \u003C/div>\n        \u003C/blockquote>\u003C/p>\u003Cp>Start with goal pacing, top-line KPIs, and the business metrics that directly tie to what the client cares about. For full control, Whatagraph’s drag-and-drop canvas is always available. You can:\u003C/p>\u003Cul>\u003Cli data-list-item-id=\"e426ea3542c64d97e74a2838cdc54bd09\">Change widget labels, sizes, icons, and layout\u003C/li>\u003Cli data-list-item-id=\"e7e016e2729490ed5d8c3735225cd0d5f\">Apply custom formulas to any metric\u003C/li>\u003Cli data-list-item-id=\"e373531206ba0d3f9e09d80cc452fc7c5\">Match color schemes to client or agency branding\u003C/li>\u003Cli data-list-item-id=\"e2c07b2f676a5e589f72df7870b7bb0fd\">Set reporting periods, currencies, and visibility per section\u003C/li>\u003Cli data-list-item-id=\"eac6a69854c911ee71a8cd4deaaca8d02\">Insert, rearrange, or remove rows, columns, and headers\u003C/li>\u003C/ul>\u003Ch3 id=\"step-4-create-internal-dashboards-to-monitor-performance\">Step 4: Create internal dashboards to monitor performance\u003C/h3>\u003Cp>Client-facing reports are only half the picture. Your team also needs a way to monitor performance across all campaigns and clients without opening individual dashboards one by one.\u003C/p>\u003Cp>\u003Ca href=\"/overview\">Whatagraph's Overviews\u003C/a> feature gives you exactly that: a single internal view where you can track KPIs across your entire client portfolio.\u003C/p>\u003Cp>With Overviews, you can:\u003C/p>\u003Cul>\u003Cli data-list-item-id=\"e6973ae69ab3b2ca7a6a3aaa1457a5b09\">Track the right KPIs across all campaigns and clients in one place\u003C/li>\u003Cli data-list-item-id=\"e64cf4bc64f28318640efa563d6bc8493\">Flag accounts that are trending below target or hitting spend caps\u003C/li>\u003Cli data-list-item-id=\"e34b01d515fb5a5f928db13f22e151a9e\">Monitor account manager performance at a glance\u003C/li>\u003Cli data-list-item-id=\"ee3f44d9e04ef8b4007aaebef9d3ac089\">Set business goals and get Slack or email alerts when metrics shift\u003C/li>\u003Cli data-list-item-id=\"e5638b239adc16ce6ea5cedb43bf64359\">Slice by channel, client, region, or account manager\u003C/li>\u003C/ul>\u003Ch3 id=\"step-5-use-ai-to-write-summaries-and-answer-performance-questions\">Step 5: Use AI to write summaries and answer performance questions\u003C/h3>\u003Cp>Sending a report packed with charts but no context is a common mistake in client reporting. This leaves clients confused, not confident.\u003C/p>\u003Cp>\u003Ca href=\"https://www.linkedin.com/in/martin-sandgaard/\" target=\"_blank\" rel=\"noopener noreferrer\">Martin Sandgaard\u003C/a>, Co-Founder of AdsToGo, puts it directly: \u003C/p>\u003Cp>\u003Cblockquote class=\"quote quote--variant-3 py-6 px-6 !my-2 rounded-2xl !max-w-full md:text-lg lg:text-xl text-base-dark\">\n          \u003Cdiv class=\"flex gap-4\">\n            \u003Cdiv class=\"\">\n              \u003Csvg\n                xmlns=\"http://www.w3.org/2000/svg\"\n                width=\"28\"\n                height=\"26\"\n                viewBox=\"0 0 28 26\"\n                fill=\"none\"\n              >\n                \u003Cpath\n                  opacity=\"0.15\"\n                  d=\"M10.5428 4.65271C8.26599 5.08169 6.66559 6.73158 5.74165 9.60241C5.27967 11.0213 5.04869 12.4237 5.04869 13.8096C5.04869 13.9746 5.04869 14.1231 5.04869 14.2551C5.08169 14.3541 5.11468 14.6016 5.14768 14.9976H10.5428V25.7879H0V15.839C0 10.9553 0.97344 7.19356 2.92032 4.55372C4.8672 1.91388 7.40804 0.395976 10.5428 0V4.65271ZM27.2233 4.65271C25.4084 4.94969 24.0225 5.97263 23.0656 7.72152C22.1416 9.47042 21.6797 11.4833 21.6797 13.7602C21.6797 13.9581 21.6797 14.1561 21.6797 14.3541C21.7127 14.5521 21.7622 14.7666 21.8282 14.9976H27.2233V25.7879H16.631V15.839C16.631 11.9123 17.4559 8.41448 19.1058 5.34567C20.7557 2.24386 23.4616 0.461971 27.2233 0V4.65271Z\"\n                  fill=\"#F8AA52\"\n                />\n              \u003C/svg>\n            \u003C/div>\n            \u003Cdiv class=\"italic\">\n              Reporting with human input is 1000x more valuable than an auto-scheduled report. Context and action plans matter more than the numbers, and most clients don't open or understand reports without that context.\n\n              \u003Cfooter class=\"text-right font-bold !mt-3 text-wrap-balance not-italic [&_a]:font-bold\">\n                \n              \u003C/footer>\n            \u003C/div>\n          \u003C/div>\n        \u003C/blockquote>\u003C/p>\u003Cp>That's exactly where Whatagraph IQ Summaries and IQ Chat come in. They don't replace the human judgment in your reporting - they give your team a faster starting point for adding that context.\u003C/p>\u003Cp>With IQ Summaries, you can:\u003C/p>\u003Cp>\u003Cstrong>1. Generate a plain-language performance summary\u003C/strong> for any report tab, based on the actual data on the page - no hallucinations\u003C/p>\u003Cp>\u003Cstrong>2. Choose from short or long format\u003C/strong>, and from summary types including highlights, recommendations, issues, and wins\u003C/p>\u003Cp>\u003Cstrong>3. Edit the output before sending\u003C/strong> so your team's voice and analysis stay front and center\u003C/p>\u003Cp>With IQ Chat, your team can ask questions about campaign data in plain language and get instant answers to questions, such as:\u003C/p>\u003Cul>\u003Cli data-list-item-id=\"e5642711593a4cb5ee524fb6af62eb8a8\">\"Which campaigns had the highest CPA last month?\" \u003C/li>\u003Cli data-list-item-id=\"e1c67711c5a3b9416a8300a30cad7c9b2\">\"How did Meta spend compare to Google this week?\"\u003C/li>\u003C/ul>\u003Cp>You can also turn IQ Chat on for clients, so they can explore their own data and ask questions directly without needing to book a call.\u003C/p>\u003Cp>The result is fewer follow-up emails and faster answers for clients. Here’s the proof from \u003Ca href=\"/case-studies/rentable\">one happy customer\u003C/a>:\u003C/p>\u003Cp>\u003Cblockquote class=\"quote quote--variant-3 py-6 px-6 !my-2 rounded-2xl !max-w-full md:text-lg lg:text-xl text-base-dark\">\n          \u003Cdiv class=\"flex gap-4\">\n            \u003Cdiv class=\"\">\n              \u003Csvg\n                xmlns=\"http://www.w3.org/2000/svg\"\n                width=\"28\"\n                height=\"26\"\n                viewBox=\"0 0 28 26\"\n                fill=\"none\"\n              >\n                \u003Cpath\n                  opacity=\"0.15\"\n                  d=\"M10.5428 4.65271C8.26599 5.08169 6.66559 6.73158 5.74165 9.60241C5.27967 11.0213 5.04869 12.4237 5.04869 13.8096C5.04869 13.9746 5.04869 14.1231 5.04869 14.2551C5.08169 14.3541 5.11468 14.6016 5.14768 14.9976H10.5428V25.7879H0V15.839C0 10.9553 0.97344 7.19356 2.92032 4.55372C4.8672 1.91388 7.40804 0.395976 10.5428 0V4.65271ZM27.2233 4.65271C25.4084 4.94969 24.0225 5.97263 23.0656 7.72152C22.1416 9.47042 21.6797 11.4833 21.6797 13.7602C21.6797 13.9581 21.6797 14.1561 21.6797 14.3541C21.7127 14.5521 21.7622 14.7666 21.8282 14.9976H27.2233V25.7879H16.631V15.839C16.631 11.9123 17.4559 8.41448 19.1058 5.34567C20.7557 2.24386 23.4616 0.461971 27.2233 0V4.65271Z\"\n                  fill=\"#F8AA52\"\n                />\n              \u003C/svg>\n            \u003C/div>\n            \u003Cdiv class=\"italic\">\n              Whatagraph’s AI cuts down the time our customers have to analyze reports. Say I send a report to a customer, but they don’t really understand it, they can just ask a question, and Whatagraph spits out answers to them right away. - \u003Ca href=\"https://www.linkedin.com/in/danielle-roberts-madison-wi/\" target=\"_blank\" rel=\"noopener noreferrer\">Danielle Roberts\u003C/a>, Director of Implementation and Support at Rentable\n\n              \u003Cfooter class=\"text-right font-bold !mt-3 text-wrap-balance not-italic [&_a]:font-bold\">\n                \n              \u003C/footer>\n            \u003C/div>\n          \u003C/div>\n        \u003C/blockquote>\u003C/p>\u003Ch3 id=\"step-6-share-the-report\">Step 6: Share the report\u003C/h3>\u003Cp>Once your KPI report is ready, Whatagraph gives you several ways to get it in front of the right people:\u003C/p>\u003Cul>\u003Cli data-list-item-id=\"eeb70d9f7c053660d9d225c425b6bfc0b\">\u003Cstrong>Automated email or Slack delivery:\u003C/strong> schedule recurring reports to go out (weekly, monthly, or quarterly)\u003C/li>\u003Cli data-list-item-id=\"ee41fa48445fc96c1af7a09857fa55e9c\">\u003Cstrong>Live links:\u003C/strong> share a real-time report that updates automatically, with no login required for the client\u003C/li>\u003Cli data-list-item-id=\"eddb9062ce8c517a2de7de19bd35b6672\">\u003Cstrong>PDF or CSV exports:\u003C/strong> useful for archives, offline reviews, or attaching to monthly summaries\u003C/li>\u003Cli data-list-item-id=\"e0516541e0ad77cb1e295146048e4edaf\">\u003Cstrong>White-label delivery:\u003C/strong> send reports from your own custom domain\u003C/li>\u003C/ul>\u003Ch2 id=\"success-stories-of-agencies-using-whatagraphs-kpi-reporting-solution\">3 success stories of agencies using Whatagraph’s KPI reporting solution\u003C/h2>\u003Cp>If you want to know what it actually looks like to fix your KPI reporting process - here are three agencies that did it, and what changed when they did.\u003C/p>\u003Ch3 id=\"peak-seven-63-hours-saved-per-month-on-reporting\">1. Peak Seven: 63 hours saved per month on reporting\u003C/h3>\u003Cp>\u003Cstrong>Challenges\u003C/strong>\u003C/p>\u003Cp>\u003Ca href=\"/case-studies/peak-seven\">Peak Seven\u003C/a> was managing 25 clients and over 100 ad campaigns using Looker Studio, Funnel, and Supermetrics. The data rarely came through cleanly. Connections broke, numbers didn't match source platforms, and Kim was spending more time verifying data than actually acting on it. A single report took her up to 40 hours to build from scratch.\u003C/p>\u003Cp>\"Looker Studio was slow and always breaking. The data wouldn't pull through, or it would pull through incorrectly. It was frustrating, time-consuming, and a constant guessing game,\" said\u003Ca href=\"https://www.linkedin.com/in/kim-strickland/\" target=\"_blank\" rel=\"noopener noreferrer\"> Kim Strickland\u003C/a>, Digital Marketing Specialist at Peak Seven.\u003C/p>\u003Cp>\u003Cstrong>Solution\u003C/strong>\u003C/p>\u003Cp>Kim migrated the agency to Whatagraph in a matter of hours. She built a master template that could be cloned and refreshed for each client rather than rebuilt from nothing every time. Custom formulas let her combine data from multiple platforms in a single view, without double-counting or inconsistencies.\u003C/p>\u003Cp>\u003Cstrong>Results\u003C/strong>\u003C/p>\u003Cul>\u003Cli data-list-item-id=\"e0faddf00f1c0c0633378dcab8de8aa2f\">63 hours saved per month on reporting\u003C/li>\u003Cli data-list-item-id=\"e2f98b315fe7386f2dfac6162263f9283\">Report build time dropped from 4 hours to 1.5 hours per report\u003C/li>\u003Cli data-list-item-id=\"e6f93d93dfdd9abc973e773215efcf33b\">$9,450 saved per month on client reporting costs\u003C/li>\u003Cli data-list-item-id=\"e2db3708ed13cf3cea7d6f9deabdf4d3a\">Stronger client relationships and improved retention rates\u003C/li>\u003C/ul>\u003Ch3 id=\"uptick-marketing-reporting-time-cut-from-60-hours-to-10-20-hours-per-month\">2. UpTick Marketing: Reporting time cut from 60 hours to 10-20 hours per month\u003C/h3>\u003Cp>\u003Cstrong>Challenges\u003C/strong>\u003C/p>\u003Cp>\u003Ca href=\"/case-studies/uptick-marketing\">UpTick Marketing\u003C/a>’s reporting setup - a patchwork of an old reporting tool and internal spreadsheets - couldn't keep up. Cross-channel reporting was a manual job, and as the number of channels and clients grew, building a single report took hours of stitching data together from different places.\u003C/p>\u003Cp>\"Whatagraph replaced our old reporting tool and the internal spreadsheets we were using,\" said Matt Spivak, Marketing Consultant at UpTick Marketing.\u003C/p>\u003Cp>\u003Cstrong>Solution\u003C/strong>\u003C/p>\u003Cp>UpTick connected 13 marketing channels directly into Whatagraph and replaced their entire reporting stack with one platform. Cross-channel data started flowing into unified reports automatically, and the team stopped spending half their time on data preparation and started spending it on analysis and strategy.\u003C/p>\u003Cp>\u003Cstrong>Results\u003C/strong>\u003C/p>\u003Cul>\u003Cli data-list-item-id=\"eccd6ffdf6e19a13e1e954afaa6d1fd88\">Monthly reporting time cut from 60 hours down to 10-20 hours\u003C/li>\u003Cli data-list-item-id=\"e9ed03044d7c855ab5e6152e913f25786\">40 hours saved every month\u003C/li>\u003Cli data-list-item-id=\"eb978fc4743bfea38476bcd07476750b4\">Clients started receiving more polished, visually clear reports\u003C/li>\u003Cli data-list-item-id=\"e0caf16acafda018260cfb561f467b908\">The team now enjoys building reports, which speeds the process up further\u003C/li>\u003C/ul>\u003Ch3 id=\"maatwerk-online-100-hours-saved-per-month-on-reporting\">3. Maatwerk Online: 100 hours saved per month on reporting\u003C/h3>\u003Cp>\u003Cstrong>Challenges\u003C/strong>\u003C/p>\u003Cp>\u003Ca href=\"/case-studies/maatwerk-online\">Maatwerk Online\u003C/a>, one of the most respected agencies in the Netherlands, was running Supermetrics and Looker Studio to report across 100+ clients. Dashboards loaded slowly, connectors broke at the worst possible moments, and reports were packed with metrics that no one actually opened. The bigger the client list grew, the worse the reliability got.\u003C/p>\u003Cp>\"Looker Studio was really slow. We used Supermetrics to connect our channels, but sometimes they would just break. Tables didn't load when you tried to refresh the dashboard. It was really annoying,\" said Lars Maat, Co-Founder at Maatwerk Online.\u003C/p>\u003Cp>\u003Cstrong>Solution\u003C/strong>\u003C/p>\u003Cp>The team rebuilt their entire reporting process around Whatagraph and created four core dashboard templates covering eCommerce, Lead Gen, Branding, and B2B. Every client gets a fully branded live dashboard with a goal bar showing targets and where performance sits against them. \u003C/p>\u003Cp>When Whatagraph IQ launched, the sales team started using AI to build widgets on the fly and answer client questions mid-meeting without having to dig through dashboards manually.\u003C/p>\u003Cp>\u003Cstrong>Results\u003C/strong>\u003C/p>\u003Cul>\u003Cli data-list-item-id=\"e91d5952da14b829b7470f8d36a055c14\">100 hours saved per month on reporting\u003C/li>\u003Cli data-list-item-id=\"ee894d4b3dd91d30481198a348d10d2ba\">€4,000 saved per year by cutting Supermetrics entirely\u003C/li>\u003Cli data-list-item-id=\"ee08625a9e9d335a9db494630521ca2ad\">100% of the Whatagraph subscription cost recovered through client licensing fees\u003C/li>\u003C/ul>\u003Cp>“When we share a report, and it’s fully branded—our colors, fonts, logo, and the client’s logo—it looks professional. And for clients, this gives them the feeling of ‘These guys know what they’re doing.’ That really matters.” - Lars Maat, Co-Founder at Maatwerk Online\u003C/p>","sections.rich-text-content",{"id":5118,"description":33,"title":33,"items":5119,"__component":5148},934,[5120,5124,5128,5132,5136,5140,5144],{"id":5121,"question":5122,"answer":5123},5064,"What is a KPI Software?","\u003Cp>KPI software is a tool allowing to gather data to achieve business goals and make better decisions. Furthermore, KPI reporting software converts raw, complex data into digestible, easy-to-understand information, allowing for more efficient data analysis.\u003C/p>",{"id":5125,"question":5126,"answer":5127},5065,"What should be included in a KPI report?","\u003Cp>Every KPI that meets your business needs and reports your strategic goals performance. If a KPI is linked or is relevant in your decision-making process - you should include it. \u003Cbr>\u003Cbr> \u003C/p>\u003Cp>The following are some of the high-level KPIs for business objectives:\u003C/p>\u003Col>\u003Cli>Annual contract value (ACV) for B2B enterprises; \u003C/li>\u003Cli>Return on investment for customer success teams (ROI);\u003C/li>\u003Cli>The transaction value for B2C firms; \u003C/li>\u003Cli>Customer turnover rate for customer success teams.\u003C/li>\u003C/ol>",{"id":5129,"question":5130,"answer":5131},5066,"What is KPI data?","\u003Cp>KPI data is a measurement related to your business objectives. It’s a measurement that allows you to track the performance and outcomes of your business and marketing activities. Keep in mind that you’d need an analytics platform or business analytics tool to both, pull and access this information.\u003C/p>",{"id":5133,"question":5134,"answer":5135},5067,"Why you should use KPIs in your reporting?","\u003Cp>It’s essential you monitor and track KPIs as it will provide your situational awareness. Data analytics can show performance highs and lows, as well as actions that need to be taken. These KPI dashboards are used by marketing companies, team members, and business users to keep track of their channel performance on a daily basis.\u003C/p>",{"id":5137,"question":5138,"answer":5139},5068,"What KPIs should I include in a marketing report?","\u003Cp>The KPIs you include should always tie back to what your client is actually trying to achieve. A lead gen client cares about cost per conversion, while an e-commerce client wants to see revenue and ROAS. \u003C/p>\u003Cp> \u003C/p>\u003Cp>There's no universal list - but there are categories every marketing report should cover.\u003C/p>\u003Cp> \u003C/p>\u003Cp>\u003Cstrong>1. Spend and Revenue\u003C/strong>\u003C/p>\u003Cp> \u003C/p>\u003Cp>These are the two numbers every client looks at first.\u003C/p>\u003Cp> \u003C/p>\u003Cul>\u003Cli>\u003Cstrong>Total spend:\u003C/strong> How much was invested across all channels in a given period\u003C/li>\u003Cli>\u003Cstrong>Revenue:\u003C/strong> How much in total sales the spend generated\u003C/li>\u003Cli>\u003Cstrong>Monthly ad spend by platform:\u003C/strong> Where the budget is going across paid channels\u003C/li>\u003C/ul>\u003Cp> \u003C/p>\u003Cp>\u003Cstrong>2. Conversion Metrics\u003C/strong>\u003C/p>\u003Cp> \u003C/p>\u003Cp>Conversions are where most client conversations actually happen.\u003C/p>\u003Cp> \u003C/p>\u003Cul>\u003Cli>\u003Cstrong>Total conversions: \u003C/strong>The number of desired actions taken across all channels\u003C/li>\u003Cli>\u003Cstrong>Cost per conversion:\u003C/strong> How much it costs to generate each conversion\u003C/li>\u003Cli>\u003Cstrong>All conversions from paid channels: \u003C/strong>A consolidated view of conversion volume from every paid source\u003C/li>\u003C/ul>\u003Cp> \u003C/p>\u003Cp>\u003Cstrong>3. Efficiency and Comparison Metrics\u003C/strong>\u003C/p>\u003Cp> \u003C/p>\u003Cp>These metrics help clients understand whether performance is trending in the right direction.\u003C/p>\u003Cp> \u003C/p>\u003Cul>\u003Cli>\u003Cstrong>Conversion vs. cost:\u003C/strong> Shows the relationship between what you're spending and what you're getting back\u003C/li>\u003Cli>\u003Cstrong>Monthly ad spend vs. purchases by platform: \u003C/strong>A side-by-side comparison to see which platforms are delivering the best return on spend\u003C/li>\u003C/ul>\u003Cp>\u003Cbr> \u003C/p>\u003Cp>\u003Cstrong>4. Channel Performance Metrics\u003C/strong>\u003C/p>\u003Cp>\u003Cbr>No channel exists in isolation. These metrics show how everything is working together.\u003Cbr> \u003C/p>\u003Cul>\u003Cli>\u003Cstrong>Clicks, impressions, and conversions per channel:\u003C/strong> Breaks down top-of-funnel visibility and bottom-of-funnel results by platform\u003C/li>\u003Cli>\u003Cstrong>All clicks from all channels:\u003C/strong> A combined view of click activity across every source\u003C/li>\u003C/ul>\u003Cp> \u003C/p>\u003Cp>\u003Cstrong>5. Audience Growth\u003C/strong>\u003C/p>\u003Cp> \u003C/p>\u003Cp>For clients running organic social alongside paid, growth metrics matter too.\u003Cbr> \u003C/p>\u003Cul>\u003Cli>\u003Cstrong>Total followers from organic social channels:\u003C/strong> Tracks brand-building momentum across platforms over time\u003C/li>\u003C/ul>",{"id":5141,"question":5142,"answer":5143},5069,"What is KPI reporting?","\u003Cp>KPI reporting is the process of collecting, organizing, and presenting key performance indicators to track whether a marketing strategy is working.\u003C/p>\u003Cp> \u003C/p>\u003Cp>A KPI report shows how campaigns are performing against specific goals - whether that's revenue, lead volume, cost per acquisition, or ROAS - and gives clients and internal teams the data they need to make informed decisions.\u003C/p>\u003Cp> \u003C/p>\u003Cp>For agencies, \u003Ca href=\"https://whatagraph.com/blog/articles/kpi-report\">\u003Cu>creating KPI reports\u003C/u>\u003C/a> typically means pulling data from multiple platforms, combining it into a single report, and delivering it to clients on a recurring basis. Done well, a KPI report doesn't just show what happened - it explains why it happened and what business decisions to make next.\u003C/p>",{"id":5145,"question":5146,"answer":5147},5070,"How is a KPI reporting tool different from a dashboard?","\u003Cp>A dashboard is a live visual display of data. A KPI reporting tool is a broader system that connects your data sources, organizes and transforms the data, builds the report, and handles delivery to clients.\u003C/p>\u003Cp>\u003Cbr>The distinction matters in practice. A dashboard shows you what's happening right now. A KPI tool takes that data and turns it into something a client can actually understand and act on - with context, branding, commentary, and a consistent structure.\u003C/p>\u003Cp>\u003Cbr>Most agencies need both. Whatagraph covers both in one platform: live, customizable dashboards for internal monitoring, and automated KPI reporting for clients, with easy report delivery.\u003C/p>","sections.faq",{"pagination":5150},{"page":5,"pageSize":143,"pageCount":5,"total":5},1786610468388]