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We’d recommend it to any team looking to automate data reporting and use AI for insights."," ","Danielle Roberts","2025-11-03T14:10:42.650Z","2026-06-02T14:50:31.141Z","2025-11-03T14:10:52.025Z","Director of Implementation & Support @ Rentable","5000","data sources streamlined","https://whatagraph.com/case-studies/rentable","nky1rs41ijx7wwq0y4cddk1g",{"id":4410,"name":4411,"alternativeText":4412,"caption":4400,"width":578,"height":4413,"formats":33,"hash":4414,"ext":384,"mime":385,"size":4415,"url":4416,"previewUrl":33,"provider":370,"provider_metadata":33,"createdAt":4417,"updatedAt":4418,"documentId":4419,"publishedAt":373,"focalPoint":33},15642,"Danielle Roberts.png","Here's the alt text for the image:\n\nDanielle Roberts - Smiling woman with glasses, wearing a maroon blazer, against a green foliage background.\n",129,"Danielle_Roberts_b5b618e6a1",36.56,"https://s3.us-east-2.amazonaws.com/whatagraph.com/Danielle_Roberts_b5b618e6a1.png","2025-10-14T09:10:25.220Z","2025-10-14T09:10:26.849Z","lcx7y9wapn66acc4w95st3m0",{"id":1081,"comment":4421,"reviewed_by":33,"author":4422,"author_link":33,"createdAt":4423,"updatedAt":4424,"publishedAt":4425,"author_role":4426,"stat_value":4427,"stat_label":4428,"stat_link":4429,"documentId":4430,"author_image":4431,"cta":33},"The biggest advantage of Whatagraph is having everything in one place. Funnel was two to three times more expensive than Whatagraph.","Linda van Baal","2026-03-09T07:07:58.774Z","2026-06-02T09:55:40.348Z","2026-03-09T07:08:15.171Z","Online Marketing Consultant @ YourFellow","65%","cost savings vs. Funnel","https://whatagraph.com/case-studies/yourfellow","kl65xap4djercdlogrtotyuo",{"id":4432,"name":4433,"alternativeText":4434,"caption":33,"width":4435,"height":4435,"formats":4436,"hash":4444,"ext":4438,"mime":4441,"size":4445,"url":4446,"previewUrl":33,"provider":370,"provider_metadata":33,"createdAt":4447,"updatedAt":4448,"documentId":4449,"publishedAt":373,"focalPoint":33},16396,"Linda.jpeg","Linda - Woman with blond hair and green sweater is smiling.",800,{"thumbnail":4437},{"ext":4438,"url":4439,"hash":4440,"mime":4441,"name":4442,"path":33,"size":4443,"width":611,"height":611},".jpeg","https://s3.us-east-2.amazonaws.com/whatagraph.com/thumbnail_Linda_782eab4075.jpeg","thumbnail_Linda_782eab4075","image/jpeg","thumbnail_Linda.jpeg",6.12,"Linda_782eab4075",150.77,"https://s3.us-east-2.amazonaws.com/whatagraph.com/Linda_782eab4075.jpeg","2026-02-18T10:03:07.626Z","2026-02-18T10:03:09.475Z","duk1sdpcgdxbgkevyd116x6r",{"id":4451,"comment":4452,"reviewed_by":33,"author":4453,"author_link":33,"createdAt":4454,"updatedAt":4455,"publishedAt":4456,"author_role":4457,"stat_value":33,"stat_label":33,"stat_link":33,"documentId":4458,"author_image":4459,"cta":33},89,"Whatagraph’s AI saves time and energy for our marketing specialists. And the hours we’re saving is just pure profit.","Lars Maat","2025-09-08T12:49:13.000Z","2025-11-07T10:36:54.437Z","2025-09-08T12:54:47.059Z","Company Owner, Maatwerk Online","gfjjy5a9s64hyrqikivwqm3x",{"id":4460,"name":4461,"alternativeText":4462,"caption":33,"width":4463,"height":4463,"formats":4464,"hash":4470,"ext":384,"mime":385,"size":4471,"url":4472,"previewUrl":33,"provider":370,"provider_metadata":33,"createdAt":4473,"updatedAt":4474,"documentId":4475,"publishedAt":373,"focalPoint":33},15102,"Lars.png","\"Lars - Headshot of a smiling man with fair hair against a teal background.\"",312,{"thumbnail":4465},{"ext":384,"url":4466,"hash":4467,"mime":385,"name":4468,"path":33,"size":4469,"width":611,"height":611},"https://s3.us-east-2.amazonaws.com/whatagraph.com/thumbnail_Lars_d8b903a190.png","thumbnail_Lars_d8b903a190","thumbnail_Lars.png",48.09,"Lars_d8b903a190",114.52,"https://s3.us-east-2.amazonaws.com/whatagraph.com/Lars_d8b903a190.png","2025-07-09T12:30:04.259Z","2025-09-08T12:48:17.838Z","ugiiqw70uxxx68jofpwwg6bq",{"id":375,"Name":621,"createdAt":622,"updatedAt":623,"publishedAt":624,"documentId":625,"cta":4477},[4478,4479],{"id":628,"label":334,"url":335,"subtext":33,"style":593,"element_id":33,"color":33,"icon":33,"width":33},{"id":630,"label":596,"url":33,"subtext":33,"style":593,"element_id":33,"color":33,"icon":33,"width":33},"sections.reviews-slider",{"id":4482,"content":4483,"__component":4484},77,"\u003Ch2 id=\"what-is-a-google-ads-report-generator\">What is a Google Ads report generator?\u003C/h2>\u003Cp>A Google Ads report generator automatically pulls your campaign data and presents it in a visual, client-friendly format. \u003C/p>\u003Cp>Instead of logging into Google Ads, exporting CSVs, and piecing everything together in Sheets, you get a single Google Ads reporting platform that shows all your key metrics: ad spend, CTR, conversions, ROAS, and more.\u003C/p>\u003Cp>A good Google Ads report generator does the heavy lifting:\u003C/p>\u003Cp>✅ Connects directly to Google Ads and syncs data automatically\u003C/p>\u003Cp>✅ Standardizes metrics so you're comparing apples to apples\u003C/p>\u003Cp>✅ Visualizes performance in a way clients actually understand\u003C/p>\u003Cp>✅ Delivers reports on a schedule, without you lifting a finger\u003C/p>\u003Cp>With \u003Ca href=\"/whatagraph-iq\">Whatagraph IQ\u003C/a>, you take this even further. Instead of building dashboards widget by widget, you can:\u003C/p>\u003Cul>\u003Cli>Ask AI to generate a full report instantly, complete with charts, tabs, and layouts\u003C/li>\u003Cli>Use IQ Themes to automatically brand reports for each client\u003C/li>\u003Cli>Get plain-language summaries that explain performance without hours of writing\u003C/li>\u003Cli>Chat directly with IQ to get instant answers about campaign performance\u003C/li>\u003C/ul>\u003Cfigure class=\"media\">\u003Cdiv data-oembed-url=\"https://www.youtube.com/watch?v=M49D5LQZdhg\">\u003Cdiv style=\"position: relative; padding-bottom: 100%; height: 0; padding-bottom: 56.2493%;\">\u003Ciframe src=\"https://www.youtube.com/embed/M49D5LQZdhg\" style=\"position: absolute; width: 100%; height: 100%; top: 0; left: 0;\" frameborder=\"0\" allow=\"autoplay; encrypted-media\" allowfullscreen=\"\">\u003C/iframe>\u003C/div>\u003C/div>\u003C/figure>\u003Cp> \u003C/p>\u003Ch2 id=\"what-are-the-best-google-ads-reporting-tools\">What are the best Google Ads reporting tools?\u003C/h2>\u003Cp>There are plenty of Google Adwords reporting tools, but not all of them are built for agencies managing multiple clients and campaigns at scale. Here are five worth knowing:\u003C/p>\u003Ch3 id=\"whatagraph-best-google-ads-reporting-tool-for-agencies\">1. Whatagraph: Best Google Ads reporting tool for agencies\u003C/h3>\u003Cp>Whatagraph is built for marketers, not data engineers. \u003C/p>\u003Cp>You can connect your Google Ads accounts through a stable native integration, organize and blend your data across every paid channel, and deliver white-labeled client reports in minutes (not hours).\u003C/p>\u003Cp>With Whatagraph IQ, you can even skip the manual setup entirely. Just describe the Google Ads report you need, and IQ builds it instantly. Ask it campaign performance questions in plain language. Get AI-written summaries ready to send straight to clients.\u003C/p>\u003Cp>This is why agencies like \u003Ca href=\"https://www.maatwerkonline.nl/\" target=\"_blank\" rel=\"noopener noreferrer\">Maatwerk Online\u003C/a> are saving 100 hours a month on reporting with Whatagraph. \u003C/p>\u003Cp>Hear from Lars Maat, Co-Founder of Maatwerk Online, in this video:\u003C/p>\u003Cfigure class=\"media\">\u003Cdiv data-oembed-url=\"https://www.youtube.com/watch?v=U3zODZd0wdY&t=12s\">\u003Cdiv style=\"position: relative; padding-bottom: 100%; height: 0; padding-bottom: 56.2493%;\">\u003Ciframe src=\"https://www.youtube.com/embed/U3zODZd0wdY?start=12\" style=\"position: absolute; width: 100%; height: 100%; top: 0; left: 0;\" frameborder=\"0\" allow=\"autoplay; encrypted-media\" allowfullscreen=\"\">\u003C/iframe>\u003C/div>\u003C/div>\u003C/figure>\u003Ch3 id=\"agencyanalytics-best-for-seo-agencies-that-also-run-google-ads\">2. AgencyAnalytics: Best for SEO agencies that also run Google Ads\u003C/h3>\u003Cp>\u003Ca href=\"/blog/articles/agencyanalytics-alternatives-and-competitors\">AgencyAnalytics\u003C/a> connects to 80+ data sources and includes a solid built-in SEO toolset — rank tracking, site audits, and backlink monitoring — making it a strong fit for content and SEO agencies. \u003C/p>\u003Cp>Google Ads reporting is available, but users report sources disconnecting frequently and dashboards that are rigid and limited when it comes to cross-channel data blending or custom metrics.\u003C/p>\u003Ch3 id=\"dashthis-best-for-straightforward-template-driven-reporting\">3. DashThis: Best for straightforward, template-driven reporting\u003C/h3>\u003Cp>\u003Ca href=\"/blog/articles/dashthis-alternatives-and-competitors\">DashThis\u003C/a> is a clean, easy-to-use reporting tool with a good library of pre-built templates. It works well for small agencies that need to get Google Ads reports out quickly without much configuration. \u003C/p>\u003Cp>The trade-off is limited customization and no advanced data blending, so if your clients need cross-channel views, you'll hit a ceiling fast.\u003C/p>\u003Ch3 id=\"looker-studio-best-free-option-for-google-native-reporting\">4. Looker Studio: Best free option for Google-native reporting\u003C/h3>\u003Cp>\u003Ca href=\"/blog/articles/google-data-studio-alternatives\">Looker Studio\u003C/a> is free and works well if your clients only run Google Ads and you have someone technical to set it up.\u003C/p>\u003Cp>The Google Ads connector is native and reliable. But if you want to blend data from other PPC channels like Meta Ads or LinkedIn Ads, you’ll need to pay for third-party connectors like Supermetrics or Funnel, which are notorious for breaking frequently. \u003C/p>\u003Cp>Plus, \u003Ca href=\"/blog/articles/looker-studio-report-dashboard-examples\">Looker Studio dashboards\u003C/a> can take up to 30 minutes to load depending on your setup and data volume.\u003C/p>\u003Ch3 id=\"databox-best-for-goal-tracking-and-kpi-dashboards\">5. Databox: Best for goal tracking and KPI dashboards\u003C/h3>\u003Cp>\u003Ca href=\"/blog/articles/databox-alternatives-and-competitors\">Databox\u003C/a> is a solid choice for teams that want to track goals and KPIs in real time across multiple sources. It connects to Google Ads and offers a clean dashboard interface with goal-pacing widgets.\u003C/p>\u003Cp>It's less focused on client-facing reporting and white-labeling though, making it better suited for internal performance monitoring than agency deliverables.\u003C/p>\u003Ch2 id=\"success-stories-of-agencies-using-whatagraphs-google-ads-reporting-tool\">3 success stories of agencies using Whatagraph’s Google Ads reporting tool\u003C/h2>\u003Cp>If you’re wondering how to get accurate and fast Google Ads reporting for your agency (while keeping clients and even onboarding new ones), here are three agencies who have achieved it through Whatagraph. \u003C/p>\u003Ch3 id=\"maatwerk-online-100-hours-saved-per-month-on-reporting\">1. Maatwerk Online: 100 hours saved per month on reporting\u003C/h3>\u003Cp>\u003Cstrong>Challenges\u003C/strong>\u003C/p>\u003Cp>Maatwerk Online was running a Frankenstack of Supermetrics and Looker Studio to report on 100+ clients. Dashboards were slow to load, connectors broke without warning, and reports were bloated with metrics nobody looked at.\u003C/p>\u003Cp>\"Looker Studio was really slow. We used Supermetrics to connect our channels, but sometimes they would just break. Tables didn't load when you tried to refresh the dashboard. It was really annoying,” said \u003Ca href=\"https://www.linkedin.com/in/larsmaat/\" target=\"_blank\" rel=\"noopener noreferrer\">Lars Maat\u003C/a>, Co-Founder at Maatwerk Online.\u003C/p>\u003Cp>\u003Cstrong>Solution\u003C/strong>\u003C/p>\u003Cp>The team switched to Whatagraph and built four pillar reporting templates covering eCommerce, Leadgen, Branding, and B2B. \u003C/p>\u003Cp>Each client gets a fully branded live dashboard with goal bars showing targets and current performance. With Whatagraph IQ, specialists now build widgets by describing what they need in plain language instead of configuring them manually.\u003C/p>\u003Cp>\u003Cstrong>Results\u003C/strong>\u003C/p>\u003Cul>\u003Cli>100 hours saved per month on reporting\u003C/li>\u003Cli>€4,000 saved per year by eliminating Supermetrics\u003C/li>\u003Cli>100% of reporting tool cost recovered through client licensing fees\u003C/li>\u003C/ul>\u003Cp>\u003Cblockquote class=\"quote quote--variant-1 py-6 px-6 !my-2 rounded-2xl !max-w-full md:text-lg lg:text-xl text-base-dark\">\n          \u003Cdiv class=\"flex gap-4\">\n            \u003Cdiv class=\"\">\n              \u003Csvg\n                xmlns=\"http://www.w3.org/2000/svg\"\n                width=\"28\"\n                height=\"26\"\n                viewBox=\"0 0 28 26\"\n                fill=\"none\"\n              >\n                \u003Cpath\n                  opacity=\"0.15\"\n                  d=\"M10.5428 4.65271C8.26599 5.08169 6.66559 6.73158 5.74165 9.60241C5.27967 11.0213 5.04869 12.4237 5.04869 13.8096C5.04869 13.9746 5.04869 14.1231 5.04869 14.2551C5.08169 14.3541 5.11468 14.6016 5.14768 14.9976H10.5428V25.7879H0V15.839C0 10.9553 0.97344 7.19356 2.92032 4.55372C4.8672 1.91388 7.40804 0.395976 10.5428 0V4.65271ZM27.2233 4.65271C25.4084 4.94969 24.0225 5.97263 23.0656 7.72152C22.1416 9.47042 21.6797 11.4833 21.6797 13.7602C21.6797 13.9581 21.6797 14.1561 21.6797 14.3541C21.7127 14.5521 21.7622 14.7666 21.8282 14.9976H27.2233V25.7879H16.631V15.839C16.631 11.9123 17.4559 8.41448 19.1058 5.34567C20.7557 2.24386 23.4616 0.461971 27.2233 0V4.65271Z\"\n                  fill=\"#5667FC\"\n                />\n              \u003C/svg>\n            \u003C/div>\n            \u003Cdiv class=\"italic\">\n              Whatagraph saves time and energy, and the hours we're saving is just pure profit. We now have the time to focus on more strategic things that help both our agency and our clients grow. \u003Cstrong>- Lars Maat, Co-Founder at Maatwerk Online\u003C/strong>\n\n              \u003Cfooter class=\"text-right font-bold !mt-3 text-wrap-balance not-italic [&_a]:font-bold\">\n                \n              \u003C/footer>\n            \u003C/div>\n          \u003C/div>\n        \u003C/blockquote>\u003C/p>\u003Ch3 id=\"dtch-digitals-50-decrease-in-client-churn\">2. Dtch. Digitals: 50% decrease in client churn\u003C/h3>\u003Cp>\u003Cstrong>Challenges\u003C/strong>\u003C/p>\u003Cp>As \u003Ca href=\"https://dtchdigitals.com/nl/\" target=\"_blank\" rel=\"noopener noreferrer\">Dtch. Digitals\u003C/a> scaled past 250 clients, their legacy reporting tool became a bottleneck. Reports were static PDFs with tables of numbers, no live data, no white-labeling beyond a logo upload, and no cross-channel visibility. \u003C/p>\u003Cp>They tried Looker Studio with Supermetrics but found the setup too complex and time-consuming.\u003C/p>\u003Cp>“Clients get bored if the reports are just a bunch of numbers. And they're more likely to move to other agencies if they think the results aren't good,” said \u003Ca href=\"https://www.linkedin.com/in/stef-oosterik-931754145/\" target=\"_blank\" rel=\"noopener noreferrer\">Stef Oosterik\u003C/a>, Quality Manager at Dtch. Digitals\u003C/p>\u003Cp>\u003Cstrong>Solution\u003C/strong>\u003C/p>\u003Cp>Dtch. Digitals migrated 250+ clients to Whatagraph in under a month. They built four reporting templates for their main client segments, gave every client a live dashboard link with always-fresh data, and fully white-labeled everything with custom colors, images, and email domains.\u003C/p>\u003Cp>\u003Cstrong>Results\u003C/strong>\u003C/p>\u003Cul>\u003Cli>50% decrease in client churn\u003C/li>\u003Cli>340 active clients on the platform\u003C/li>\u003Cli>10% reduction in reporting tool costs\u003C/li>\u003Cli>Reporting tool costs fully offset through client licensing fees\u003C/li>\u003C/ul>\u003Cp>\u003Cblockquote class=\"quote quote--variant-2 py-6 px-6 !my-2 rounded-2xl !max-w-full md:text-lg lg:text-xl text-base-dark\">\n          \u003Cdiv class=\"flex gap-4\">\n            \u003Cdiv class=\"\">\n              \u003Csvg\n                xmlns=\"http://www.w3.org/2000/svg\"\n                width=\"28\"\n                height=\"26\"\n                viewBox=\"0 0 28 26\"\n                fill=\"none\"\n              >\n                \u003Cpath\n                  opacity=\"0.15\"\n                  d=\"M10.5428 4.65271C8.26599 5.08169 6.66559 6.73158 5.74165 9.60241C5.27967 11.0213 5.04869 12.4237 5.04869 13.8096C5.04869 13.9746 5.04869 14.1231 5.04869 14.2551C5.08169 14.3541 5.11468 14.6016 5.14768 14.9976H10.5428V25.7879H0V15.839C0 10.9553 0.97344 7.19356 2.92032 4.55372C4.8672 1.91388 7.40804 0.395976 10.5428 0V4.65271ZM27.2233 4.65271C25.4084 4.94969 24.0225 5.97263 23.0656 7.72152C22.1416 9.47042 21.6797 11.4833 21.6797 13.7602C21.6797 13.9581 21.6797 14.1561 21.6797 14.3541C21.7127 14.5521 21.7622 14.7666 21.8282 14.9976H27.2233V25.7879H16.631V15.839C16.631 11.9123 17.4559 8.41448 19.1058 5.34567C20.7557 2.24386 23.4616 0.461971 27.2233 0V4.65271Z\"\n                  fill=\"#7171F2\"\n                />\n              \u003C/svg>\n            \u003C/div>\n            \u003Cdiv class=\"italic\">\n              Whatagraph not only helps us to get clients on board, but also to keep them within the agency. Our churn rate is very, very low. \u003Cstrong>- Stef Oosterik, Quality Manager at Dtch. Digitals\u003C/strong>\n\n              \u003Cfooter class=\"text-right font-bold !mt-3 text-wrap-balance not-italic [&_a]:font-bold\">\n                \n              \u003C/footer>\n            \u003C/div>\n          \u003C/div>\n        \u003C/blockquote>\u003C/p>\u003Ch3 id=\"peak-seven-63-hours-saved-per-month-on-reporting\">3. Peak Seven: 63 hours saved per month on reporting\u003C/h3>\u003Cp>\u003Cstrong>Challenges\u003C/strong>\u003C/p>\u003Cp>\u003Ca href=\"https://peakseven.com/\" target=\"_blank\" rel=\"noopener noreferrer\">Peak Seven\u003C/a> was using Looker Studio with Funnel and Supermetrics to report on 25 clients across 100+ ad campaigns. \u003C/p>\u003Cp>Dashboards were slow and unreliable, data frequently failed to pull through correctly, and Kim spent hours triple-checking numbers against source platforms instead of analyzing performance. Building a single report from scratch took 40 hours.\u003C/p>\u003Cp>\"Looker Studio was slow and always breaking. The data wouldn't pull through, or it would pull through incorrectly. It was frustrating, time-consuming, and a constant guessing game,” said \u003Ca href=\"https://www.linkedin.com/in/kim-strickland/\" target=\"_blank\" rel=\"noopener noreferrer\">Kim Strickland\u003C/a>, Digital Marketing Specialist at Peak Seven\u003C/p>\u003Cp>\u003Cstrong>Solution\u003C/strong>\u003C/p>\u003Cp>Kim replaced Looker Studio with Whatagraph and migrated in a matter of hours. She built a master template for franchise clients that could be duplicated and swapped with new data sources, cutting report time from 4 hours to under 1.5 hours. \u003C/p>\u003Cp>Custom formulas combined data from different platforms into a single high-level view, and Whatagraph became the single source of truth for both clients and internal teams.\u003C/p>\u003Cp>\u003Cstrong>Results\u003C/strong>\u003C/p>\u003Cul>\u003Cli>63 hours saved per month on reporting\u003C/li>\u003Cli>$9,450 saved per month for clients on reporting costs\u003C/li>\u003Cli>Report build time dropped from 4 hours to 1.5 hours\u003C/li>\u003Cli>Stronger client relationships and improved client retention\u003C/li>\u003C/ul>\u003Cp>\u003Cblockquote class=\"quote quote--variant-3 py-6 px-6 !my-2 rounded-2xl !max-w-full md:text-lg lg:text-xl text-base-dark\">\n          \u003Cdiv class=\"flex gap-4\">\n            \u003Cdiv class=\"\">\n              \u003Csvg\n                xmlns=\"http://www.w3.org/2000/svg\"\n                width=\"28\"\n                height=\"26\"\n                viewBox=\"0 0 28 26\"\n                fill=\"none\"\n              >\n                \u003Cpath\n                  opacity=\"0.15\"\n                  d=\"M10.5428 4.65271C8.26599 5.08169 6.66559 6.73158 5.74165 9.60241C5.27967 11.0213 5.04869 12.4237 5.04869 13.8096C5.04869 13.9746 5.04869 14.1231 5.04869 14.2551C5.08169 14.3541 5.11468 14.6016 5.14768 14.9976H10.5428V25.7879H0V15.839C0 10.9553 0.97344 7.19356 2.92032 4.55372C4.8672 1.91388 7.40804 0.395976 10.5428 0V4.65271ZM27.2233 4.65271C25.4084 4.94969 24.0225 5.97263 23.0656 7.72152C22.1416 9.47042 21.6797 11.4833 21.6797 13.7602C21.6797 13.9581 21.6797 14.1561 21.6797 14.3541C21.7127 14.5521 21.7622 14.7666 21.8282 14.9976H27.2233V25.7879H16.631V15.839C16.631 11.9123 17.4559 8.41448 19.1058 5.34567C20.7557 2.24386 23.4616 0.461971 27.2233 0V4.65271Z\"\n                  fill=\"#F8AA52\"\n                />\n              \u003C/svg>\n            \u003C/div>\n            \u003Cdiv class=\"italic\">\n              Whatagraph is now our Bible, both for our clients and internal teams. With Looker Studio, everything was muddled. But Whatagraph has opened up transparency and communication.” \u003Cstrong>- Kim Strickland, Digital Marketing Specialist at Peak Seven\u003C/strong>\n\n              \u003Cfooter class=\"text-right font-bold !mt-3 text-wrap-balance not-italic [&_a]:font-bold\">\n                \n              \u003C/footer>\n            \u003C/div>\n          \u003C/div>\n        \u003C/blockquote>\u003C/p>\u003Ch2 id=\"what-are-the-8-different-google-ads-reporting-sections\">What are the 8 different Google Ads reporting sections?\u003C/h2>\u003Cp>We talked to Ameet Khabra, Founder of \u003Ca href=\"https://hopskipmedia.com/\" target=\"_blank\" rel=\"noopener noreferrer\">Hop Skip Media\u003C/a>, and she breaks down the 8 different sections on a \u003Ca href=\"/templates/ppc-report#google-ads-ameet-khabra\">Google Ads client report template\u003C/a> that she has meticulously created on Whatagraph. \u003C/p>\u003Cp>\u003Ciframe src=\"https://www.linkedin.com/embed/feed/update/urn:li:ugcPost:7449558841865732096?collapsed=1\" height=\"542\" width=\"504\" frameborder=\"0\" allowfullscreen=\"\" title=\"Embedded post\">\u003C/iframe>\u003C/p>\u003Ch3 id=\"key-metrics-business-outcomes-and-media-health\">1. Key Metrics: Business Outcomes and Media Health\u003C/h3>\u003Cp>\u003Cimg src=\"https://media.whatagraph.com/key_metrics_Google_ads_reporting_tool_f69309393d.png\" srcset=\"https://media.whatagraph.com/key_metrics_Google_ads_reporting_tool_f69309393d.png?width=350 350w, https://media.whatagraph.com/key_metrics_Google_ads_reporting_tool_f69309393d.png?width=700 700w, https://media.whatagraph.com/key_metrics_Google_ads_reporting_tool_f69309393d.png?width=420 440w, https://media.whatagraph.com/key_metrics_Google_ads_reporting_tool_f69309393d.png?width=840 880w, https://media.whatagraph.com/key_metrics_Google_ads_reporting_tool_f69309393d.png?width=768 768w, https://media.whatagraph.com/key_metrics_Google_ads_reporting_tool_f69309393d.png?width=1536 1536w, https://media.whatagraph.com/key_metrics_Google_ads_reporting_tool_f69309393d.png?width=992 992w, https://media.whatagraph.com/key_metrics_Google_ads_reporting_tool_f69309393d.png?width=1984 1984w, https://media.whatagraph.com/key_metrics_Google_ads_reporting_tool_f69309393d.png?width=600 1200w, https://media.whatagraph.com/key_metrics_Google_ads_reporting_tool_f69309393d.png?width=1200 2400w, https://media.whatagraph.com/key_metrics_Google_ads_reporting_tool_f69309393d.png?width=720 1440w, https://media.whatagraph.com/key_metrics_Google_ads_reporting_tool_f69309393d.png?width=1440 2880w\" sizes=\"(max-width: 350px) 350px, (max-width: 440px) 440px, (max-width: 768px) 768px, (max-width: 992px) 992px, (max-width: 1200px) 1200px, (min-resolution: 192dpi) and (max-width: 350px) 700px, (min-resolution: 192dpi) and (max-width: 420px) 840px, (min-resolution: 192dpi) and (max-width: 768px) 1536px, (min-resolution: 192dpi) and (max-width: 992px) 1984px, (min-resolution: 192dpi) and (max-width: 1200px) 2400px, (min-resolution: 192dpi) 2880px, 1440px\" loading=\"lazy\" fetchpriority=\"auto\" decoding=\"async\" alt=\"Key Metrics - Dashboard view of digital marketing metrics and progress against goals.\">\u003C/p>\u003Cp>The first thing a client sees when they open the report should answer one question: are the campaigns generating results? \u003C/p>\u003Cp>Ameet leads her Google Ads report for clients with Conversions, Conversion Rate, Cost per Conversion, and Total Cost as scorecards with month-over-month change and target tracking — because clients should know immediately whether they are on track before reading anything else.\u003C/p>\u003Cp>Once clients understand the business outcomes, another strip of metrics explains how those results were delivered. Ameet presents Impressions, Clicks, CTR, and CPC at a smaller visual weight below the business outcomes section. Her reasoning: these are delivery mechanics, not outcomes. Presenting them separately stops clients from treating traffic metrics as a measure of success.\u003C/p>\u003Ch3 id=\"conversion-tracking-composition\">2. Conversion Tracking Composition\u003C/h3>\u003Cfigure class=\"image\">\u003Cimg src=\"https://media.whatagraph.com/conversion_tracking_Google_ads_reporting_tool_856644a024.png\" srcset=\"https://media.whatagraph.com/conversion_tracking_Google_ads_reporting_tool_856644a024.png?width=350 350w, https://media.whatagraph.com/conversion_tracking_Google_ads_reporting_tool_856644a024.png?width=700 700w, https://media.whatagraph.com/conversion_tracking_Google_ads_reporting_tool_856644a024.png?width=420 440w, https://media.whatagraph.com/conversion_tracking_Google_ads_reporting_tool_856644a024.png?width=840 880w, https://media.whatagraph.com/conversion_tracking_Google_ads_reporting_tool_856644a024.png?width=768 768w, https://media.whatagraph.com/conversion_tracking_Google_ads_reporting_tool_856644a024.png?width=1536 1536w, https://media.whatagraph.com/conversion_tracking_Google_ads_reporting_tool_856644a024.png?width=992 992w, https://media.whatagraph.com/conversion_tracking_Google_ads_reporting_tool_856644a024.png?width=1984 1984w, https://media.whatagraph.com/conversion_tracking_Google_ads_reporting_tool_856644a024.png?width=600 1200w, https://media.whatagraph.com/conversion_tracking_Google_ads_reporting_tool_856644a024.png?width=1200 2400w, https://media.whatagraph.com/conversion_tracking_Google_ads_reporting_tool_856644a024.png?width=720 1440w, https://media.whatagraph.com/conversion_tracking_Google_ads_reporting_tool_856644a024.png?width=1440 2880w\" sizes=\"(max-width: 350px) 350px, (max-width: 440px) 440px, (max-width: 768px) 768px, (max-width: 992px) 992px, (max-width: 1200px) 1200px, (min-resolution: 192dpi) and (max-width: 350px) 700px, (min-resolution: 192dpi) and (max-width: 420px) 840px, (min-resolution: 192dpi) and (max-width: 768px) 1536px, (min-resolution: 192dpi) and (max-width: 992px) 1984px, (min-resolution: 192dpi) and (max-width: 1200px) 2400px, (min-resolution: 192dpi) 2880px, 1440px\" loading=\"lazy\" fetchpriority=\"auto\" decoding=\"async\" alt=\"Conversion Tracking - Stacked bar chart showing form fills, phone calls, and page visits over time.\">\u003C/figure>\u003Cp>Before any campaign analysis, Ameet checks whether the data can actually be trusted. This section shows which conversion actions — form fills, phone calls, page visits — made up the total conversion count each month over the last 13 months. \u003C/p>\u003Cp>According to Ameet, a drop in conversions might mean performance declined, or it might mean a tracking action was simply turned off. Making those changes visible before the client draws the wrong conclusion is essential.\u003C/p>\u003Ch3 id=\"performance-by-campaign\">3. Performance by Campaign\u003C/h3>\u003Cfigure class=\"image\">\u003Cimg src=\"https://media.whatagraph.com/performance_max_Google_ads_reporting_tool_1_cf9272077d.png\" srcset=\"https://media.whatagraph.com/performance_max_Google_ads_reporting_tool_1_cf9272077d.png?width=350 350w, https://media.whatagraph.com/performance_max_Google_ads_reporting_tool_1_cf9272077d.png?width=700 700w, https://media.whatagraph.com/performance_max_Google_ads_reporting_tool_1_cf9272077d.png?width=420 440w, https://media.whatagraph.com/performance_max_Google_ads_reporting_tool_1_cf9272077d.png?width=840 880w, https://media.whatagraph.com/performance_max_Google_ads_reporting_tool_1_cf9272077d.png?width=768 768w, https://media.whatagraph.com/performance_max_Google_ads_reporting_tool_1_cf9272077d.png?width=1536 1536w, https://media.whatagraph.com/performance_max_Google_ads_reporting_tool_1_cf9272077d.png?width=992 992w, https://media.whatagraph.com/performance_max_Google_ads_reporting_tool_1_cf9272077d.png?width=1984 1984w, https://media.whatagraph.com/performance_max_Google_ads_reporting_tool_1_cf9272077d.png?width=600 1200w, https://media.whatagraph.com/performance_max_Google_ads_reporting_tool_1_cf9272077d.png?width=1200 2400w, https://media.whatagraph.com/performance_max_Google_ads_reporting_tool_1_cf9272077d.png?width=720 1440w, https://media.whatagraph.com/performance_max_Google_ads_reporting_tool_1_cf9272077d.png?width=1440 2880w\" sizes=\"(max-width: 350px) 350px, (max-width: 440px) 440px, (max-width: 768px) 768px, (max-width: 992px) 992px, (max-width: 1200px) 1200px, (min-resolution: 192dpi) and (max-width: 350px) 700px, (min-resolution: 192dpi) and (max-width: 420px) 840px, (min-resolution: 192dpi) and (max-width: 768px) 1536px, (min-resolution: 192dpi) and (max-width: 992px) 1984px, (min-resolution: 192dpi) and (max-width: 1200px) 2400px, (min-resolution: 192dpi) 2880px, 1440px\" loading=\"lazy\" fetchpriority=\"auto\" decoding=\"async\" alt=\"performance max - Google ads reporting tool-1.png\">\u003C/figure>\u003Cp>This section breaks down how each campaign contributed to the overall lead total, showing Conversions and Conversion Rate per campaign sorted from highest to lowest volume. \u003C/p>\u003Cp>Ameet's approach here is deliberate: showing conversion rate alongside volume prevents a common misread where two campaigns with the same number of leads tell completely different stories if one converted at 8% and the other at 1%.\u003C/p>\u003Ch3 id=\"audience-insights\">4. Audience Insights\u003C/h3>\u003Cfigure class=\"image\">\u003Cimg src=\"https://media.whatagraph.com/audience_insights_Google_ads_reporting_tool_123e452855.png\" srcset=\"https://media.whatagraph.com/audience_insights_Google_ads_reporting_tool_123e452855.png?width=350 350w, https://media.whatagraph.com/audience_insights_Google_ads_reporting_tool_123e452855.png?width=700 700w, https://media.whatagraph.com/audience_insights_Google_ads_reporting_tool_123e452855.png?width=420 440w, https://media.whatagraph.com/audience_insights_Google_ads_reporting_tool_123e452855.png?width=840 880w, https://media.whatagraph.com/audience_insights_Google_ads_reporting_tool_123e452855.png?width=768 768w, https://media.whatagraph.com/audience_insights_Google_ads_reporting_tool_123e452855.png?width=1536 1536w, https://media.whatagraph.com/audience_insights_Google_ads_reporting_tool_123e452855.png?width=992 992w, https://media.whatagraph.com/audience_insights_Google_ads_reporting_tool_123e452855.png?width=1984 1984w, https://media.whatagraph.com/audience_insights_Google_ads_reporting_tool_123e452855.png?width=600 1200w, https://media.whatagraph.com/audience_insights_Google_ads_reporting_tool_123e452855.png?width=1200 2400w, https://media.whatagraph.com/audience_insights_Google_ads_reporting_tool_123e452855.png?width=720 1440w, https://media.whatagraph.com/audience_insights_Google_ads_reporting_tool_123e452855.png?width=1440 2880w\" sizes=\"(max-width: 350px) 350px, (max-width: 440px) 440px, (max-width: 768px) 768px, (max-width: 992px) 992px, (max-width: 1200px) 1200px, (min-resolution: 192dpi) and (max-width: 350px) 700px, (min-resolution: 192dpi) and (max-width: 420px) 840px, (min-resolution: 192dpi) and (max-width: 768px) 1536px, (min-resolution: 192dpi) and (max-width: 992px) 1984px, (min-resolution: 192dpi) and (max-width: 1200px) 2400px, (min-resolution: 192dpi) 2880px, 1440px\" loading=\"lazy\" fetchpriority=\"auto\" decoding=\"async\" alt=\"Audience Insights - A dashboard with four pie charts and lists showing conversion data.\">\u003C/figure>\u003Cp>This section breaks down Conversions data by Gender, Age Group, Location, and Placement in pie charts. This directly informs decisions about where to increase spend and where to cut it, identifying which audiences are driving leads and which are consuming budget without results.\u003C/p>\u003Ch3 id=\"-5-keywords-and-search-terms\"> 5. Keywords and Search Terms\u003C/h3>\u003Cfigure class=\"image\">\u003Cimg src=\"https://media.whatagraph.com/keyword_performance_Google_ads_reporting_tool_f16e51edae.png\" srcset=\"https://media.whatagraph.com/keyword_performance_Google_ads_reporting_tool_f16e51edae.png?width=350 350w, https://media.whatagraph.com/keyword_performance_Google_ads_reporting_tool_f16e51edae.png?width=700 700w, https://media.whatagraph.com/keyword_performance_Google_ads_reporting_tool_f16e51edae.png?width=420 440w, https://media.whatagraph.com/keyword_performance_Google_ads_reporting_tool_f16e51edae.png?width=840 880w, https://media.whatagraph.com/keyword_performance_Google_ads_reporting_tool_f16e51edae.png?width=768 768w, https://media.whatagraph.com/keyword_performance_Google_ads_reporting_tool_f16e51edae.png?width=1536 1536w, https://media.whatagraph.com/keyword_performance_Google_ads_reporting_tool_f16e51edae.png?width=992 992w, https://media.whatagraph.com/keyword_performance_Google_ads_reporting_tool_f16e51edae.png?width=1984 1984w, https://media.whatagraph.com/keyword_performance_Google_ads_reporting_tool_f16e51edae.png?width=600 1200w, https://media.whatagraph.com/keyword_performance_Google_ads_reporting_tool_f16e51edae.png?width=1200 2400w, https://media.whatagraph.com/keyword_performance_Google_ads_reporting_tool_f16e51edae.png?width=720 1440w, https://media.whatagraph.com/keyword_performance_Google_ads_reporting_tool_f16e51edae.png?width=1440 2880w\" sizes=\"(max-width: 350px) 350px, (max-width: 440px) 440px, (max-width: 768px) 768px, (max-width: 992px) 992px, (max-width: 1200px) 1200px, (min-resolution: 192dpi) and (max-width: 350px) 700px, (min-resolution: 192dpi) and (max-width: 420px) 840px, (min-resolution: 192dpi) and (max-width: 768px) 1536px, (min-resolution: 192dpi) and (max-width: 992px) 1984px, (min-resolution: 192dpi) and (max-width: 1200px) 2400px, (min-resolution: 192dpi) 2880px, 1440px\" loading=\"lazy\" fetchpriority=\"auto\" decoding=\"async\" alt=\"keyword performance - Google ads reporting tool.png\">\u003C/figure>\u003Cp>Ameet surfaces the actual search queries that drove conversions, not just the keywords the account was bidding on. \u003C/p>\u003Cp>A top 10 table shows Search Term, Conversions, Clicks, CTR, and Cost per Conversion — giving you the foundation for decisions about which terms to invest in and which to exclude.\u003C/p>\u003Ch3 id=\"performance-max-visibility\">6. Performance Max Visibility\u003C/h3>\u003Cfigure class=\"image\">\u003Cimg src=\"https://media.whatagraph.com/performance_max_Google_ads_reporting_tool_df3e23a71b.png\" srcset=\"https://media.whatagraph.com/performance_max_Google_ads_reporting_tool_df3e23a71b.png?width=350 350w, https://media.whatagraph.com/performance_max_Google_ads_reporting_tool_df3e23a71b.png?width=700 700w, https://media.whatagraph.com/performance_max_Google_ads_reporting_tool_df3e23a71b.png?width=420 440w, https://media.whatagraph.com/performance_max_Google_ads_reporting_tool_df3e23a71b.png?width=840 880w, https://media.whatagraph.com/performance_max_Google_ads_reporting_tool_df3e23a71b.png?width=768 768w, https://media.whatagraph.com/performance_max_Google_ads_reporting_tool_df3e23a71b.png?width=1536 1536w, https://media.whatagraph.com/performance_max_Google_ads_reporting_tool_df3e23a71b.png?width=992 992w, https://media.whatagraph.com/performance_max_Google_ads_reporting_tool_df3e23a71b.png?width=1984 1984w, https://media.whatagraph.com/performance_max_Google_ads_reporting_tool_df3e23a71b.png?width=600 1200w, https://media.whatagraph.com/performance_max_Google_ads_reporting_tool_df3e23a71b.png?width=1200 2400w, https://media.whatagraph.com/performance_max_Google_ads_reporting_tool_df3e23a71b.png?width=720 1440w, https://media.whatagraph.com/performance_max_Google_ads_reporting_tool_df3e23a71b.png?width=1440 2880w\" sizes=\"(max-width: 350px) 350px, (max-width: 440px) 440px, (max-width: 768px) 768px, (max-width: 992px) 992px, (max-width: 1200px) 1200px, (min-resolution: 192dpi) and (max-width: 350px) 700px, (min-resolution: 192dpi) and (max-width: 420px) 840px, (min-resolution: 192dpi) and (max-width: 768px) 1536px, (min-resolution: 192dpi) and (max-width: 992px) 1984px, (min-resolution: 192dpi) and (max-width: 1200px) 2400px, (min-resolution: 192dpi) 2880px, 1440px\" loading=\"lazy\" fetchpriority=\"auto\" decoding=\"async\" alt=\"performance max - Google ads reporting tool.png\">\u003C/figure>\u003Cp>This section only appears when Performance Max campaigns are active. It shows which channels — Search, Display, YouTube — Performance Max is using each month, alongside performance by ad asset group. Ameet includes this because without it, it's impossible to know whether Google's algorithm is prioritising placements that actually drive leads or drifting toward cheaper clicks that don't convert.\u003C/p>\u003Ch3 id=\"key-metrics-by-week\">7. Key Metrics by Week\u003C/h3>\u003Cfigure class=\"image\">\u003Cimg src=\"https://media.whatagraph.com/key_metrics_Google_ads_reporting_tool_2_c9f690e035.png\" srcset=\"https://media.whatagraph.com/key_metrics_Google_ads_reporting_tool_2_c9f690e035.png?width=350 350w, https://media.whatagraph.com/key_metrics_Google_ads_reporting_tool_2_c9f690e035.png?width=700 700w, https://media.whatagraph.com/key_metrics_Google_ads_reporting_tool_2_c9f690e035.png?width=420 440w, https://media.whatagraph.com/key_metrics_Google_ads_reporting_tool_2_c9f690e035.png?width=840 880w, https://media.whatagraph.com/key_metrics_Google_ads_reporting_tool_2_c9f690e035.png?width=768 768w, https://media.whatagraph.com/key_metrics_Google_ads_reporting_tool_2_c9f690e035.png?width=1536 1536w, https://media.whatagraph.com/key_metrics_Google_ads_reporting_tool_2_c9f690e035.png?width=992 992w, https://media.whatagraph.com/key_metrics_Google_ads_reporting_tool_2_c9f690e035.png?width=1984 1984w, https://media.whatagraph.com/key_metrics_Google_ads_reporting_tool_2_c9f690e035.png?width=600 1200w, https://media.whatagraph.com/key_metrics_Google_ads_reporting_tool_2_c9f690e035.png?width=1200 2400w, https://media.whatagraph.com/key_metrics_Google_ads_reporting_tool_2_c9f690e035.png?width=720 1440w, https://media.whatagraph.com/key_metrics_Google_ads_reporting_tool_2_c9f690e035.png?width=1440 2880w\" sizes=\"(max-width: 350px) 350px, (max-width: 440px) 440px, (max-width: 768px) 768px, (max-width: 992px) 992px, (max-width: 1200px) 1200px, (min-resolution: 192dpi) and (max-width: 350px) 700px, (min-resolution: 192dpi) and (max-width: 420px) 840px, (min-resolution: 192dpi) and (max-width: 768px) 1536px, (min-resolution: 192dpi) and (max-width: 992px) 1984px, (min-resolution: 192dpi) and (max-width: 1200px) 2400px, (min-resolution: 192dpi) 2880px, 1440px\" loading=\"lazy\" fetchpriority=\"auto\" decoding=\"async\" alt=\"Key Metrics - A Key metrics dashboard visualizing trends in conversions and cost.\">\u003C/figure>\u003Cp>Ameet plots Conversions, CVR, Cost per Conversion, and Cost week by week over the past 13 weeks. Weekly data smooths out day-of-week noise — lead gen typically slows on weekends — so clients see genuine performance trends rather than reacting to individual spikes.\u003C/p>\u003Ch3 id=\"overview-and-next-steps\">8. Overview and Next Steps\u003C/h3>\u003Cfigure class=\"image\">\u003Cimg src=\"https://media.whatagraph.com/overview_and_next_steps_Google_ads_reporting_tool_9a3e4e88b9.png\" srcset=\"https://media.whatagraph.com/overview_and_next_steps_Google_ads_reporting_tool_9a3e4e88b9.png?width=350 350w, https://media.whatagraph.com/overview_and_next_steps_Google_ads_reporting_tool_9a3e4e88b9.png?width=700 700w, https://media.whatagraph.com/overview_and_next_steps_Google_ads_reporting_tool_9a3e4e88b9.png?width=420 440w, https://media.whatagraph.com/overview_and_next_steps_Google_ads_reporting_tool_9a3e4e88b9.png?width=840 880w, https://media.whatagraph.com/overview_and_next_steps_Google_ads_reporting_tool_9a3e4e88b9.png?width=768 768w, https://media.whatagraph.com/overview_and_next_steps_Google_ads_reporting_tool_9a3e4e88b9.png?width=1536 1536w, https://media.whatagraph.com/overview_and_next_steps_Google_ads_reporting_tool_9a3e4e88b9.png?width=992 992w, https://media.whatagraph.com/overview_and_next_steps_Google_ads_reporting_tool_9a3e4e88b9.png?width=1984 1984w, https://media.whatagraph.com/overview_and_next_steps_Google_ads_reporting_tool_9a3e4e88b9.png?width=600 1200w, https://media.whatagraph.com/overview_and_next_steps_Google_ads_reporting_tool_9a3e4e88b9.png?width=1200 2400w, https://media.whatagraph.com/overview_and_next_steps_Google_ads_reporting_tool_9a3e4e88b9.png?width=720 1440w, https://media.whatagraph.com/overview_and_next_steps_Google_ads_reporting_tool_9a3e4e88b9.png?width=1440 2880w\" sizes=\"(max-width: 350px) 350px, (max-width: 440px) 440px, (max-width: 768px) 768px, (max-width: 992px) 992px, (max-width: 1200px) 1200px, (min-resolution: 192dpi) and (max-width: 350px) 700px, (min-resolution: 192dpi) and (max-width: 420px) 840px, (min-resolution: 192dpi) and (max-width: 768px) 1536px, (min-resolution: 192dpi) and (max-width: 992px) 1984px, (min-resolution: 192dpi) and (max-width: 1200px) 2400px, (min-resolution: 192dpi) 2880px, 1440px\" loading=\"lazy\" fetchpriority=\"auto\" decoding=\"async\" alt=\"Overview & Next Steps - A three-panel presentation layout on a pink striped background.\">\u003C/figure>\u003Cp>This is the section clients actually read. It covers three things: \u003C/p>\u003Cul>\u003Cli>Key Insights on what happened and why\u003C/li>\u003Cli>Optimisations Implemented during the month\u003C/li>\u003Cli>Next Steps and Recommendations backed by the data\u003C/li>\u003C/ul>\u003Cp>It's the only section that requires analyst input, everything else is automated. \u003C/p>\u003Cp>With Whatagraph IQ, you don't have to write it from scratch. Just ask AI to generate the performance summary, choose your format, and edit for tone before sending.\u003C/p>\u003Cp>\u003Cstrong>Want to replicate this exact report structure? Grab this \u003C/strong>\u003Ca href=\"/templates/ppc-report#google-ads-ameet-khabra\">\u003Cstrong>Google Ads report template co-created with Ameet.\u003C/strong>\u003C/a>\u003Cstrong> \u003C/strong>\u003C/p>\u003Cp>Here are more report templates co-created with top performance marketers you can use right away:\u003C/p>\u003Cul>\u003Cli>\u003Ca href=\"/templates/ppc-report#google-ads-rasmus-madsen\">Google Ads e-commerce report (with Shopify)\u003C/a>\u003C/li>\u003Cli>\u003Ca href=\"/templates/ppc-report#google-ads-lead-gen-lars-maat\">Google Ads lead generation report\u003C/a>\u003C/li>\u003C/ul>\u003Ch2 id=\"how-do-i-track-google-ads-performance\">How do I track Google Ads performance?\u003C/h2>\u003Cp>Tracking Google Ads performance doesn't have to mean logging into Google Ads, exporting CSVs, and piecing everything together in a spreadsheet.\u003C/p>\u003Cp>With Whatagraph's automated PPC reporting software, you can go from data connection to client-ready Google Ads performance report in under 30 minutes.\u003C/p>\u003Cp>Here's how:\u003C/p>\u003Ch3 id=\"connect-google-ads\">1. Connect Google Ads\u003C/h3>\u003Cfigure class=\"image\">\u003Cimg src=\"https://media.whatagraph.com/integrations_Google_ads_reporting_tool_80ee545a6e.png\" srcset=\"https://media.whatagraph.com/integrations_Google_ads_reporting_tool_80ee545a6e.png?width=350 350w, https://media.whatagraph.com/integrations_Google_ads_reporting_tool_80ee545a6e.png?width=700 700w, https://media.whatagraph.com/integrations_Google_ads_reporting_tool_80ee545a6e.png?width=420 440w, https://media.whatagraph.com/integrations_Google_ads_reporting_tool_80ee545a6e.png?width=840 880w, https://media.whatagraph.com/integrations_Google_ads_reporting_tool_80ee545a6e.png?width=768 768w, https://media.whatagraph.com/integrations_Google_ads_reporting_tool_80ee545a6e.png?width=1536 1536w, https://media.whatagraph.com/integrations_Google_ads_reporting_tool_80ee545a6e.png?width=992 992w, https://media.whatagraph.com/integrations_Google_ads_reporting_tool_80ee545a6e.png?width=1984 1984w, https://media.whatagraph.com/integrations_Google_ads_reporting_tool_80ee545a6e.png?width=600 1200w, https://media.whatagraph.com/integrations_Google_ads_reporting_tool_80ee545a6e.png?width=1200 2400w, https://media.whatagraph.com/integrations_Google_ads_reporting_tool_80ee545a6e.png?width=720 1440w, https://media.whatagraph.com/integrations_Google_ads_reporting_tool_80ee545a6e.png?width=1440 2880w\" sizes=\"(max-width: 350px) 350px, (max-width: 440px) 440px, (max-width: 768px) 768px, (max-width: 992px) 992px, (max-width: 1200px) 1200px, (min-resolution: 192dpi) and (max-width: 350px) 700px, (min-resolution: 192dpi) and (max-width: 420px) 840px, (min-resolution: 192dpi) and (max-width: 768px) 1536px, (min-resolution: 192dpi) and (max-width: 992px) 1984px, (min-resolution: 192dpi) and (max-width: 1200px) 2400px, (min-resolution: 192dpi) 2880px, 1440px\" loading=\"lazy\" fetchpriority=\"auto\" decoding=\"async\" alt=\"Integrations Google Ads Reporting Tool - App integration screen with logos like Instagram, TikTok, and Google Ads.\">\u003C/figure>\u003Cp>Start by connecting your Google Ads account through a native, plug-and-play integration.\u003C/p>\u003Cp>From your Whatagraph workspace, choose Google Ads as your source, authenticate with your login, and you're done. No devs, no APIs, no third-party connectors. Setup only takes a few minutes, and your campaign data starts flowing in automatically.\u003C/p>\u003Cp>You can also pull in data from GA4, other PPC platforms, or use Google Sheets or API connections for custom sources.\u003C/p>\u003Cp>We support 55+ integrations in total, including:\u003C/p>\u003Cul>\u003Cli>\u003Cstrong>PPC:\u003C/strong> Google Ads, Meta Ads, LinkedIn Ads, Pinterest Ads, TikTok Ads\u003C/li>\u003Cli>\u003Cstrong>Social:\u003C/strong> Instagram, TikTok, YouTube, Facebook\u003C/li>\u003Cli>\u003Cstrong>E-commerce:\u003C/strong> Shopify, BigCommerce, Magento\u003C/li>\u003Cli>\u003Cstrong>SEO & Analytics:\u003C/strong> GA4, Semrush, Ahrefs, SE Ranking, Matomo\u003C/li>\u003Cli>\u003Cstrong>Email:\u003C/strong> Mailchimp, ActiveCampaign, Constant Contact\u003C/li>\u003C/ul>\u003Cp>\u003Cstrong>Plus, \u003C/strong>Whatagraph's integrations are fully managed and extremely stable. Uptime has averaged 99.95% over the past 6 months. If system outages occur, engineers are notified immediately (even at 3am).\u003C/p>\u003Ch3 id=\"organize-your-data\">2. Organize your data\u003C/h3>\u003Cp>Once connected, clean things up. Standardize campaign naming, unify metrics across platforms, and align currencies if needed.\u003C/p>\u003Cp>With Whatagraph, you can:\u003C/p>\u003Cul>\u003Cli>Group campaigns by channel, ad group, geo, or audience\u003C/li>\u003Cli>Filter by platform, device, or custom segments\u003C/li>\u003Cli>Standardize metric naming across platforms and accounts\u003C/li>\u003Cli>Blend cross-channel data (e.g., Google Ads + Facebook Ads in one view) as a PPC reporting tool that integrates with GA4\u003C/li>\u003Cli>Apply tags and folders to organize by client, account manager, or region\u003C/li>\u003C/ul>\u003Cp>With Whatagraph IQ Dimensions (available on advanced pricing plans), you won't need to play around with formulas to create custom dimensions.\u003C/p>\u003Cp>You can just ask AI to:\u003C/p>\u003Cul>\u003Cli>\u003Cstrong>Create custom blends automatically.\u003C/strong> Just describe what you need, like \"combine all spend from Google Ads, Meta, and LinkedIn into one unified Paid Media metric,\" and IQ builds the blend for you.\u003C/li>\u003Cli>\u003Cstrong>Build custom metrics on the fly.\u003C/strong> Want ROAS across channels? Or a funnel KPI like cost per conversion? IQ can generate them instantly, without formulas or coding.\u003C/li>\u003Cli>\u003Cstrong>Standardize messy data with IQ Dimensions.\u003C/strong> If you've got campaign names like \"GGL_US_SpringSale_23\" and \"GoogleUSA_Spring23,\" just tell IQ: \"Group by Campaign Type: Spring Sale.\" IQ creates a brand-new dimension that neatly categorizes everything, and you can reuse it across reports.\u003C/li>\u003Cli>\u003Cstrong>Normalize any dimension at scale.\u003C/strong> Group campaigns by objective, keywords by match type, or accounts by region. IQ makes sense of inconsistent data and saves hours of manual clean-up.\u003C/li>\u003C/ul>\u003Cfigure class=\"image\">\u003Cimg src=\"https://media.whatagraph.com/see_preview_of_report_Google_ads_reporting_tool_245d2683dd.png\" srcset=\"https://media.whatagraph.com/see_preview_of_report_Google_ads_reporting_tool_245d2683dd.png?width=350 350w, https://media.whatagraph.com/see_preview_of_report_Google_ads_reporting_tool_245d2683dd.png?width=700 700w, https://media.whatagraph.com/see_preview_of_report_Google_ads_reporting_tool_245d2683dd.png?width=420 440w, https://media.whatagraph.com/see_preview_of_report_Google_ads_reporting_tool_245d2683dd.png?width=840 880w, https://media.whatagraph.com/see_preview_of_report_Google_ads_reporting_tool_245d2683dd.png?width=768 768w, https://media.whatagraph.com/see_preview_of_report_Google_ads_reporting_tool_245d2683dd.png?width=1536 1536w, https://media.whatagraph.com/see_preview_of_report_Google_ads_reporting_tool_245d2683dd.png?width=992 992w, https://media.whatagraph.com/see_preview_of_report_Google_ads_reporting_tool_245d2683dd.png?width=1984 1984w, https://media.whatagraph.com/see_preview_of_report_Google_ads_reporting_tool_245d2683dd.png?width=600 1200w, https://media.whatagraph.com/see_preview_of_report_Google_ads_reporting_tool_245d2683dd.png?width=1200 2400w, https://media.whatagraph.com/see_preview_of_report_Google_ads_reporting_tool_245d2683dd.png?width=720 1440w, https://media.whatagraph.com/see_preview_of_report_Google_ads_reporting_tool_245d2683dd.png?width=1440 2880w\" sizes=\"(max-width: 350px) 350px, (max-width: 440px) 440px, (max-width: 768px) 768px, (max-width: 992px) 992px, (max-width: 1200px) 1200px, (min-resolution: 192dpi) and (max-width: 350px) 700px, (min-resolution: 192dpi) and (max-width: 420px) 840px, (min-resolution: 192dpi) and (max-width: 768px) 1536px, (min-resolution: 192dpi) and (max-width: 992px) 1984px, (min-resolution: 192dpi) and (max-width: 1200px) 2400px, (min-resolution: 192dpi) 2880px, 1440px\" loading=\"lazy\" fetchpriority=\"auto\" decoding=\"async\" alt=\"see preview of report - Google ads reporting tool.png\">\u003C/figure>\u003Ch3 id=\"create-automated-google-ads-reports-for-clients\">3. Create automated Google Ads reports for clients\u003C/h3>\u003Cp>With Whatagraph IQ, building client-ready Google Ads reports for clients isn't a manual drag-and-drop exercise anymore. It's as simple as asking AI.\u003C/p>\u003Cul>\u003Cli>\u003Cstrong>Generate full reports instantly:\u003C/strong> Just type what you need, and IQ builds the entire Google Ads campaign report including charts, KPIs, tabs, and layouts.\u003C/li>\u003C/ul>\u003Cp>For instance you can just type in “Create a white-labeled Google Ads report for my client”, and it’s done. \u003C/p>\u003Cul>\u003Cli>\u003Cstrong>Style it automatically:\u003C/strong> Upload a client logo or image, and IQ Themes generates a branded look with fonts, HEX codes, and icons to match.\u003C/li>\u003Cli>\u003Cstrong>Explain results in plain English:\u003C/strong> IQ Summaries add clear, on-brand performance insights you can edit and send straight to clients.\u003C/li>\u003C/ul>\u003Cfigure class=\"media\">\u003Cdiv data-oembed-url=\"https://youtu.be/M49D5LQZdhg?si=VgE1LDYtXqlaOM0M\">\u003Cdiv style=\"position: relative; padding-bottom: 100%; height: 0; padding-bottom: 56.2493%;\">\u003Ciframe src=\"https://www.youtube.com/embed/M49D5LQZdhg\" style=\"position: absolute; width: 100%; height: 100%; top: 0; left: 0;\" frameborder=\"0\" allow=\"autoplay; encrypted-media\" allowfullscreen=\"\">\u003C/iframe>\u003C/div>\u003C/div>\u003C/figure>\u003Cp> \u003C/p>\u003Cp>Want full control? Start from a blank canvas and drag-and-drop your report layout using customizable widgets and visualizations.\u003C/p>\u003Cp>With every widget, you can:\u003C/p>\u003Cul>\u003Cli>Change the label, size, icons, and layout\u003C/li>\u003Cli>Apply custom formulas\u003C/li>\u003Cli>Match color schemes to client or agency branding\u003C/li>\u003Cli>Choose reporting periods, set currencies, or hide sections\u003C/li>\u003Cli>Insert or rearrange rows, columns, and headers\u003C/li>\u003C/ul>\u003Cp>Pro tip: Save your Google Ads client reports as team templates and reuse them across clients. Better yet, use linked templates to automate report editing. You only edit the \"master\" template once, and your changes sync across every report linked to it.\u003C/p>\u003Ch3 id=\"create-internal-dashboards-to-monitor-performance\">4. Create internal dashboards to monitor performance\u003C/h3>\u003Cp>Want an internal Google Ads performance dashboard with more granular details? You can easily create one on Whatagraph called \"Overviews.\"\u003C/p>\u003Cp>Use Overviews to:\u003C/p>\u003Cul>\u003Cli>Track KPIs across all Google Ads campaigns and clients in one place\u003C/li>\u003Cli>Flag campaigns that are wasting budget or hitting targets\u003C/li>\u003Cli>Monitor Account Manager performance at a glance\u003C/li>\u003Cli>Set custom limits (e.g., ad spend caps) and goals (e.g., CTR benchmarks)\u003C/li>\u003C/ul>\u003Cp>Slice by channel, client, manager, or region. This lets your team make faster, smarter decisions without checking 10 different platforms. And if you want to know which Google Ads campaigns are wasting budget, just ask.\u003C/p>\u003Ch3 id=\"use-ai-to-write-summaries-and-answer-performance-questions\">5. Use AI to write summaries and answer performance questions\u003C/h3>\u003Cp>Clients don't want a wall of graphs and numbers. They want clear takeaways, and now your team doesn't have to write them from scratch.\u003C/p>\u003Cp>Whatagraph AI helps you:\u003C/p>\u003Cul>\u003Cli>Generate Google Ads performance reporting summaries based on any campaign, date range, or account\u003C/li>\u003Cli>Summarize Google Ads campaign performance for a client meeting\u003C/li>\u003Cli>Choose short or long format, then tweak tone and messaging\u003C/li>\u003C/ul>\u003Cp>Try it out here:\u003C/p>\u003Cp>\u003Cdiv style=\"position: relative; padding-bottom:calc(56.58682634730538% + 47px); height: 0;\">\u003Ciframe id=\"dkdmdq5fgk\" src=\"https://app.guideflow.com/embed/dkdmdq5fgk\" width=\"100%\" height=\"100%\" style=\"overflow:hidden;position:absolute;border:none\" scrolling=\"no\" allow=\"clipboard-read; clipboard-write\" webkitallowfullscreen mozallowfullscreen allowfullscreen allowtransparency=\"true\">\u003C/iframe>\u003Cscript src=\"https://app.guideflow.com/assets/opt.js\" data-iframe-id=\"dkdmdq5fgk\">\u003C/script>\u003C/div>\u003C/p>\u003Cp>For your internal team, they can ask questions like:\u003C/p>\u003Cul>\u003Cli>“show me which Google Ads campaigns are wasting budget”\u003C/li>\u003Cli>“compare Google Ads performance across all my client accounts”\u003C/li>\u003Cli> and get real-time answers in plain English.\u003C/li>\u003C/ul>\u003Cp>It's like Claude, but trained on your actual Google Ads data. \u003C/p>\u003Ch3 id=\"share-and-automate-monthly-google-ads-reports-for-all-clients\">6. Share and automate monthly Google Ads reports for all clients\u003C/h3>\u003Cp>Once your Google Ads custom reports are ready, you have multiple sharing options:\u003C/p>\u003Cul>\u003Cli>\u003Cstrong>Automated emails:\u003C/strong> Set up automated Google Ads reports on any cadence, weekly, monthly, or quarterly\u003C/li>\u003Cli>\u003Cstrong>Live links:\u003C/strong> Clients get access to real-time data with no logins needed\u003C/li>\u003Cli>\u003Cstrong>PDF or CSV exports:\u003C/strong> Perfect for internal archives or offline access\u003C/li>\u003Cli>\u003Cstrong>White-label delivery:\u003C/strong> Use your own custom domain and sender details\u003C/li>\u003C/ul>\u003Cp>You also have the option to export Google Ads reports into BigQuery for long-term storage, or send Google Ads reports to Google Sheets for teams that prefer working in spreadsheets.\u003C/p>\u003Ch2 id=\"what-performance-metrics-to-include-in-a-google-ads-campaign-report\">What performance metrics to include in a Google Ads campaign report?\u003C/h2>\u003Cp>When you're using a \u003Cstrong>Google Ads dashboard\u003C/strong>, it’s not enough to just show raw numbers—you need to show the metrics that matter. Here are the core metrics you should always include in your reports:\u003C/p>\u003Cul>\u003Cli>\u003Cstrong>Impressions: \u003C/strong>Shows how often your ads were displayed. Helps measure visibility and reach.\u003Cbr>\u003Cbr> \u003C/li>\u003Cli>\u003Cstrong>Clicks: \u003C/strong>Tracks how many users interacted with your ad. A key indicator of ad engagement.\u003Cbr>\u003Cbr> \u003C/li>\u003Cli>\u003Cstrong>Click-Through Rate (CTR): \u003C/strong>Ratio of clicks to impressions. High CTR means your ads are relevant and engaging.\u003Cbr>\u003Cbr> \u003C/li>\u003Cli>\u003Cstrong>Conversions: \u003C/strong>Counts how many users completed a desired action (purchase, signup, etc.). Core performance metric.\u003Cbr>\u003Cbr> \u003C/li>\u003Cli>\u003Cstrong>Conversion Rate: \u003C/strong>Percentage of clicks that resulted in a conversion. Reflects how effective your landing page and offer are.\u003Cbr>\u003Cbr> \u003C/li>\u003Cli>\u003Cstrong>Cost: \u003C/strong>Total ad spend during the reporting period. Essential for budget tracking.\u003Cbr>\u003Cbr> \u003C/li>\u003Cli>\u003Cstrong>Cost Per Conversion (CPA): \u003C/strong>How much you spend to generate one conversion. Helps assess efficiency and ROI.\u003Cbr>\u003Cbr> \u003C/li>\u003Cli>\u003Cstrong>Average Cost Per Click (CPC): \u003C/strong>Shows the average amount paid per click. Useful for monitoring bid strategy and cost trends.\u003Cbr>\u003Cbr> \u003C/li>\u003Cli>\u003Cstrong>Return on Ad Spend (ROAS): \u003C/strong>Measures revenue earned for every dollar spent. A key profitability indicator.\u003Cbr>\u003Cbr> \u003C/li>\u003Cli>\u003Cstrong>Top-performing locations: \u003C/strong>Identifies which countries or regions are driving the most impressions, clicks, and conversions.\u003Cbr>\u003Cbr> \u003C/li>\u003Cli>\u003Cstrong>Keyword performance: \u003C/strong>Tracks clicks, CTR, CPC, and conversions for each keyword. Helps optimize targeting and reduce wasted spend.\u003Cbr>\u003Cbr> \u003C/li>\u003Cli>\u003Cstrong>Landing page performance: \u003C/strong>Measures how landing pages perform after a click. Critical for spotting UX issues and improving conversion rates.\u003C/li>\u003C/ul>","sections.rich-text-content",{"id":4486,"description":33,"title":33,"items":4487,"__component":4528},353,[4488,4492,4496,4500,4504,4508,4512,4516,4520,4524],{"id":4489,"question":4490,"answer":4491},1356,"How to create a report in Google Ads?","\u003Cp style=\"margin-left:0px;\">Google Ads has ready-made reports that can answer specific questions about your data. To create a predefined reports:\u003C/p>\u003Cp style=\"margin-left:0px;\"> \u003C/p>\u003Cp style=\"margin-left:0px;\">1. Sign in to your Google Ads account.\u003C/p>\u003Cp style=\"margin-left:0px;\"> \u003C/p>\u003Cp style=\"margin-left:0px;\">2. Click \u003Cstrong>Campaigns\u003C/strong> and then \u003Cstrong>Insights & reports\u003C/strong>.\u003C/p>\u003Cp style=\"margin-left:0px;\"> \u003C/p>\u003Cp style=\"margin-left:0px;\">3. Click \u003Cstrong>Report editor\u003C/strong>.\u003C/p>\u003Cp style=\"margin-left:0px;\"> \u003C/p>\u003Cp style=\"margin-left:0px;\">4. Select and open the report you need under “Predefined reports (dimensions). Select \u003Cstrong>View all\u003C/strong> to see the full list of predefined reports.\u003C/p>\u003Cp style=\"margin-left:0px;\"> \u003C/p>\u003Cp style=\"margin-left:0px;\">This way of tracking ad spend is good for freelancers and startups with a handful of campaigns. \u003C/p>\u003Cp style=\"margin-left:0px;\"> \u003C/p>\u003Cp style=\"margin-left:0px;\">However, if you need to create a large number of Google Adwords dashboards for clients, organize your data, include campaign results from other PPC platforms, or scale up to tracking on hundreds of accounts in a month, you need an Adwords report generator like Whatagraph that saves you time and automates most of the process.\u003C/p>",{"id":4493,"question":4494,"answer":4495},1357,"How can I automate Google Ads reporting?","\u003Cp>\u003Cspan style=\"color:#152637;\">You can automate reporting by using a Google Adwords reporting tool like Whatagraph. \u003C/span>\u003C/p>\u003Cp> \u003C/p>\u003Cp>\u003Cspan style=\"color:#152637;\">Once you connect your Google Ads account, the platform automatically pulls data, updates metrics in real-time, and sends scheduled reports to clients via email or live links. No manual exports, no spreadsheets—just plug in and go. \u003C/span>\u003C/p>\u003Cp> \u003C/p>\u003Cp>\u003Cspan style=\"color:#152637;\">A solid Google Adwords reporting platform should also support automated alerts and performance summaries.\u003C/span>\u003Cbr> \u003C/p>",{"id":4497,"question":4498,"answer":4499},1358,"How can I customize reports in the Google Ads reporting tool?","\u003Cp>\u003Cspan style=\"color:#152637;\">With the right Google AdWords reporting software, customization is easy.\u003C/span>\u003C/p>\u003Cp> \u003C/p>\u003Cp>\u003Cspan style=\"color:#152637;\">Whatagraph lets you build fully branded reports using drag-and-drop widgets. You can add your own logo, change color schemes, edit headers and footers, and even customize the layout with your own metrics. \u003C/span>\u003C/p>\u003Cp> \u003C/p>\u003Cp>\u003Cspan style=\"color:#152637;\">A flexible Google Ads reporting platform also allows you to blend data from multiple channels and apply your own formulas to highlight what matters most.\u003C/span>\u003C/p>",{"id":4501,"question":4502,"answer":4503},2445,"How do I connect Google Ads to my reporting tool without Looker Studio?","\u003Cp>You can do this with Whatagraph without having to connect Google Ads to Looker Studio. \u003C/p>\u003Cp> \u003C/p>\u003Cp>Log into Whatagraph, go to your workspace, and select Google Ads as your data source. \u003C/p>\u003Cp> \u003C/p>\u003Cp>Authenticate with your Google account and your campaign data starts flowing in automatically. \u003C/p>\u003Cp> \u003C/p>\u003Cp>No connectors to configure, no API setup, no third-party tools. Whatagraph's native Google Ads integration pulls data directly.\u003Cbr> \u003C/p>",{"id":4505,"question":4506,"answer":4507},2446,"Can I use Looker Studio for Google Ads reporting?","\u003Cp>Yes, but it comes with trade-offs.\u003C/p>\u003Cp> \u003C/p>\u003Cp> Looker Studio is free and the Google Ads connector is native and reliable for basic use. \u003C/p>\u003Cp> \u003C/p>\u003Cp>But if you need to blend Google Ads data with Meta, LinkedIn, or TikTok, you'll need paid third-party connectors. \u003C/p>\u003Cp> \u003C/p>\u003Cp>There's no white-labeling, no custom domain, and dashboards slow down significantly as you add more clients and data sources. \u003C/p>\u003Cp> \u003C/p>\u003Cp>Users looking for a Looker Studio Google Ads template will find a decent library, but building and maintaining those templates across multiple clients is time-consuming. \u003C/p>\u003Cp> \u003C/p>\u003Cp>Whatagraph gives you \u003Ca href=\"https://whatagraph.com/templates\">\u003Cu>100+ pre-built report templates\u003C/u>\u003C/a>, stable cross-channel connections, and automated delivery, without the connector setup or the maintenance overhead. \u003C/p>",{"id":4509,"question":4510,"answer":4511},2447,"How do I create a Google Ads report for clients?","\u003Cp>\u003Cspan style=\"color:#000000;\">The fastest way is to use a Google Ads reporting tool like Whatagraph. Here's how it works in practice:\u003C/span>\u003C/p>\u003Cp> \u003C/p>\u003Cp>\u003Cspan style=\"color:#000000;\">Connect your Google Ads accounts through a native integration. \u003C/span>\u003C/p>\u003Cp> \u003C/p>\u003Cp>\u003Cspan style=\"color:#000000;\">Choose a pre-built template or ask Whatagraph IQ to generate a full Google Ads campaign report from a single prompt. \u003C/span>\u003C/p>\u003Cp> \u003C/p>\u003Cp>\u003Cspan style=\"color:#000000;\">Customize it with your client's branding, add a Google Ads conversion report section to show which actions drove results, and set up automated delivery on whatever cadence your client prefers — weekly, monthly, or quarterly. \u003C/span>\u003C/p>\u003Cp> \u003C/p>\u003Cp>\u003Cspan style=\"color:#000000;\">Your client gets a live link with always-fresh data, no login required.\u003C/span>\u003C/p>\u003Cp> \u003C/p>\u003Cp>\u003Cspan style=\"color:#000000;\">If you're managing multiple clients, save your report as a linked template. Edit the master once and every client report updates automatically. That's how agencies go from spending 3 hours per report to 30 minutes.\u003C/span>\u003C/p>",{"id":4513,"question":4514,"answer":4515},2448,"How do I analyze Google Ads performance?","\u003Cp>Start with outcomes, not traffic. \u003C/p>\u003Cp> \u003C/p>\u003Cp>Look at Conversions, Cost per Conversion, and Conversion Rate before you touch CTR or CPC. \u003C/p>\u003Cp> \u003C/p>\u003Cp>Then work backwards: which campaigns drove the most conversions? Which keywords are in your Google Ads keyword report converting at the highest rate? Where is budget being spent without results?\u003C/p>\u003Cp> \u003C/p>\u003Cp>With Whatagraph, you can do this across all your client accounts in one place. \u003C/p>\u003Cp> \u003C/p>\u003Cp>Use the Google Ads performance dashboard to spot underperforming campaigns, then ask Whatagraph IQ a direct question — like “which campaign had the highest CPA last month?” and get an instant answer in plain English. \u003C/p>\u003Cp> \u003C/p>\u003Cp>No pivot tables, no exports, no guesswork.\u003C/p>",{"id":4517,"question":4518,"answer":4519},2449,"Is there a free Google Ads reporting tool?","\u003Cp>Yes. Whatagraph offers a free forever plan that includes native integrations, pre-built templates, and access to Whatagraph IQ, making it the most capable free adwords reporting tool available for agencies that want AI-powered reporting without developer overhead. \u003C/p>\u003Cp> \u003C/p>\u003Cp>It's also a free PPC reporting tool that works across Google Ads and other paid channels, not just one platform. Upgrade only when you need more source credits, white-labeling, or advanced features. \u003C/p>\u003Cp> \u003C/p>\u003Cp>Google Ads native reports are also free but limited, they work well for single accounts but don't scale to multi-client reporting. Looker Studio is free too, but you'll need paid connectors for any non-Google data, and the adwords reporting tool functionality is basic compared to a dedicated platform.\u003C/p>",{"id":4521,"question":4522,"answer":4523},2450,"Does Whatagraph use the Google Ads API?","\u003Cp>Yes. Whatagraph connects to Google Ads through the official Google Ads API — but all the technical setup happens on our side. You don't need to configure anything, request API access, or involve a developer. Just authenticate with your Google account and your data starts flowing in automatically.\u003C/p>",{"id":4525,"question":4526,"answer":4527},2451,"How do you know if your Google Ads are doing well?","\u003Cp>To help you understand your Google Ads performance, we published two calculators:\u003C/p>\u003Cp> \u003C/p>\u003Cul>\u003Cli>\u003Ca href=\"https://whatagraph.com/free-marketing-tools/ppc-calculator\">\u003Cu>PPC ROI Calculator\u003C/u>\u003C/a>: Find out if your campaigns are actually profitable. Just plug in your spend and revenue numbers.\u003C/li>\u003C/ul>\u003Cp> \u003C/p>\u003Cul>\u003Cli>\u003Ca href=\"https://whatagraph.com/free-marketing-tools/cpc-calculator\">\u003Cu>CPC Calculator\u003C/u>\u003C/a>: Measure how much you’re paying for each click and compare it against benchmarks for your specific industry.\u003C/li>\u003C/ul>\u003Cp> \u003C/p>\u003Cp>Want to benchmark your results? Here’s what good typically looks like:\u003C/p>\u003Cp> \u003C/p>\u003Cul>\u003Cli>Click-Through Rate (CTR): The average CTR across all industries is 6.42%. (\u003Ca href=\"https://www.wordstream.com/blog/2024-google-ads-benchmarks\" target=\"_blank\" rel=\"noopener noreferrer\">\u003Cu>Source\u003C/u>\u003C/a>)\u003C/li>\u003C/ul>\u003Cp> \u003C/p>\u003Cul>\u003Cli>Cost per click (CPC): The average CPC across all industries is $4.66. (\u003Ca href=\"https://www.360om.agency/news-insights/google-ads-benchmarks-2024-the-ultimate-guide-to-industry-trends-winning-strategies\" target=\"_blank\" rel=\"noopener noreferrer\">\u003Cu>Source\u003C/u>\u003C/a>)\u003C/li>\u003C/ul>\u003Cp> \u003C/p>\u003Cul>\u003Cli>Conversion Rate: The average conversion rate across all industries is 6.96%. (\u003Ca href=\"https://www.wordstream.com/blog/2024-google-ads-benchmarks\" target=\"_blank\" rel=\"noopener noreferrer\">\u003Cu>Source\u003C/u>\u003C/a>) But this metric varies significantly by industry, with some sectors like Automotive Repair, Service, and Parts achieving rates as high as 12.96%. (\u003Ca href=\"https://www.wordstream.com/blog/2024-google-ads-benchmarks\" target=\"_blank\" rel=\"noopener noreferrer\">\u003Cu>Source\u003C/u>\u003C/a>)\u003C/li>\u003C/ul>","sections.faq",{"pagination":4530},{"page":5,"pageSize":143,"pageCount":5,"total":5},1786610461862]