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icon","google_sheets_6a77f390af",0.75,"https://s3.us-east-2.amazonaws.com/whatagraph.com/google_sheets_6a77f390af.svg","2023-01-11T12:48:32.880Z","2023-12-19T19:38:56.783Z","b543vjmem11o3a7kcounelj6",{"id":5790,"label":5791,"url":129,"subtext":33,"style":33,"element_id":33,"color":33,"icon":33,"width":33},236,"google-sheets",[5793,5799],{"id":14,"category":5794,"createdAt":5795,"updatedAt":5796,"publishedAt":5797,"documentId":5798},"Other","2023-02-20T12:54:59.725Z","2023-02-20T12:55:19.403Z","2023-02-20T12:55:19.398Z","v2ofd4y2wiu528v6e18q96aq",{"id":328,"category":5653,"createdAt":5654,"updatedAt":5655,"publishedAt":5656,"documentId":5657},[],[5802,5805,5812,5819],{"id":328,"slug":1108,"title":1109,"description":1110,"createdAt":1111,"updatedAt":1112,"publishedAt":1113,"options_header":1114,"options_header_is_centered":33,"most_popular":33,"button_label":33,"source_credits":1115,"source_credits_tooltip":1116,"order":1117,"button_link":33,"documentId":1118,"costs":5803,"options":5804},{"id":60,"eur_monthly":1117,"eur_annually":1117,"usd_monthly":1117,"usd_annually":1117,"custom_text":33,"custom_text_usd":33,"custom_text_eur":33},[],{"id":5,"slug":1122,"title":1123,"description":1124,"createdAt":1125,"updatedAt":1126,"publishedAt":1127,"options_header":1128,"options_header_is_centered":33,"most_popular":33,"button_label":1129,"source_credits":1130,"source_credits_tooltip":1116,"order":5,"button_link":335,"documentId":1131,"costs":5806,"options":5807},{"id":5,"eur_monthly":1133,"eur_annually":1134,"usd_monthly":1135,"usd_annually":1136,"custom_text":33,"custom_text_usd":33,"custom_text_eur":33},[5808,5809,5810,5811],{"id":5,"title":1139,"opens_modal":34},{"id":36,"title":1141,"opens_modal":33},{"id":325,"title":49,"opens_modal":33},{"id":328,"title":1144,"opens_modal":33},{"id":36,"slug":1146,"title":1147,"description":1148,"createdAt":1149,"updatedAt":1150,"publishedAt":1151,"options_header":1152,"options_header_is_centered":33,"most_popular":34,"button_label":1129,"source_credits":1153,"source_credits_tooltip":1116,"order":36,"button_link":335,"documentId":1154,"costs":5813,"options":5814},{"id":328,"eur_monthly":1156,"eur_annually":1157,"usd_monthly":1158,"usd_annually":1159,"custom_text":33,"custom_text_usd":33,"custom_text_eur":33},[5815,5816,5817,5818],{"id":288,"title":1162,"opens_modal":34},{"id":52,"title":1164,"opens_modal":33},{"id":60,"title":1166,"opens_modal":33},{"id":14,"title":1168,"opens_modal":33},{"id":325,"slug":1170,"title":1171,"description":1172,"createdAt":1173,"updatedAt":1174,"publishedAt":1175,"options_header":1176,"options_header_is_centered":33,"most_popular":33,"button_label":317,"source_credits":1177,"source_credits_tooltip":33,"order":325,"button_link":1178,"documentId":1179,"costs":5820,"options":5821},{"id":14,"eur_monthly":33,"eur_annually":33,"usd_monthly":33,"usd_annually":33,"custom_text":1177,"custom_text_usd":33,"custom_text_eur":33},[5822,5823,5824,5825,5826],{"id":84,"title":1183,"opens_modal":34},{"id":80,"title":1185,"opens_modal":33},{"id":88,"title":1187,"opens_modal":33},{"id":92,"title":1189,"opens_modal":33},{"id":112,"title":1191,"opens_modal":33},[5828,5836],{"id":119,"slug":1170,"title":1171,"description":1194,"options_header":1195,"options_header_is_centered":33,"most_popular":34,"button_label":334,"source_credits":33,"source_credits_tooltip":33,"order":36,"button_link":335,"createdAt":1196,"updatedAt":1197,"publishedAt":1198,"documentId":1199,"costs":5829,"options":5830},{"id":159,"eur_monthly":33,"eur_annually":33,"usd_monthly":33,"usd_annually":33,"custom_text":33,"custom_text_usd":1201,"custom_text_eur":1202},[5831,5832,5833,5834,5835],{"id":1205,"title":1162,"opens_modal":34},{"id":1207,"title":1185,"opens_modal":33},{"id":844,"title":1209,"opens_modal":33},{"id":1211,"title":1212,"opens_modal":33},{"id":1214,"title":1215,"opens_modal":33},{"id":115,"slug":1217,"title":1218,"description":1219,"options_header":1220,"options_header_is_centered":33,"most_popular":33,"button_label":317,"source_credits":33,"source_credits_tooltip":33,"order":325,"button_link":1178,"createdAt":1221,"updatedAt":1222,"publishedAt":1223,"documentId":1224,"costs":5837,"options":5838},{"id":463,"eur_monthly":33,"eur_annually":33,"usd_monthly":33,"usd_annually":33,"custom_text":1177,"custom_text_usd":33,"custom_text_eur":33},[5839,5840,5841,5842,5843],{"id":792,"title":1183,"opens_modal":34},{"id":1229,"title":1230,"opens_modal":33},{"id":784,"title":1232,"opens_modal":33},{"id":783,"title":1234,"opens_modal":33},{"id":1236,"title":1237,"opens_modal":33},"sections.sources",{"id":1444,"content":5846,"__component":5847},"\u003Ch2 id=\"what-is-custom-reporting-software\">What is custom reporting software?\u003C/h2>\u003Cp>Rather than being locked into the fixed dashboards that platforms like Google Ads and Meta provide, \u003Cstrong>custom reporting software\u003C/strong> lets agencies collect, organize, and present performance data from multiple channels - all in one place.\u003C/p>\u003Cp>According to HubSpot, agencies spend approximately \u003Ca href=\"https://blog.hubspot.com/marketing/client-reporting-tools-that-will-save-your-agency-time\" target=\"_blank\" rel=\"noopener noreferrer\">four to five hours per client\u003C/a> each month just on reporting. For 20 clients, that's nearly 100 hours a month! That's time that can't be billed. Senior specialists who could be optimizing campaigns or developing strategy are stuck formatting dashboards instead.\u003C/p>\u003Cp>We've seen what that looks like in practice.\u003C/p>\u003Cp>\u003Ca href=\"https://peakseven.com/\" target=\"_blank\" rel=\"noopener noreferrer\">Peak Seven\u003C/a>, a Florida advertising agency managing 25 clients and 100+ ad campaigns, used to spend 4 hours building a single report in Looker Studio. After switching to Whatagraph, that same report takes 1.5 hours or less -\u003Ca href=\"/case-studies/peak-seven\"> saving the team 63 hours every single month\u003C/a>.\u003C/p>\u003Cp>A good custom reporting tool does most of the work for you:\u003C/p>\u003Cul>\u003Cli>\u003Cstrong>Connects directly to your marketing channels\u003C/strong> - no manual exports, no broken connectors\u003C/li>\u003Cli>\u003Cstrong>Standardizes and organizes data\u003C/strong> so it's consistent across every client and platform\u003C/li>\u003Cli>\u003Cstrong>Builds reports that are branded\u003C/strong>, clear, and tailored to what each stakeholder cares about\u003C/li>\u003Cli>\u003Cstrong>Delivers reports automatically\u003C/strong> on a schedule - no one has to remember to send anything\u003C/li>\u003C/ul>\u003Ch2 id=\"what-is-the-best-custom-reporting-software-for-marketing-teams\">What is the best custom reporting software for marketing teams?\u003C/h2>\u003Cp>There are plenty of custom reporting solutions out there, and below, we’ve broken down the top five options available.\u003C/p>\u003Cp>\u003Cstrong>Tip:\u003C/strong> For a more detailed breakdown, read our article on the \u003Ca href=\"/blog/articles/client-reporting-tools\">best client reporting software\u003C/a>.\u003C/p>\u003Ch3 id=\"whatagraph-best-custom-reporting-software-for-agencies-and-marketing-teams\">1. Whatagraph - Best custom reporting software for agencies and marketing Teams\u003C/h3>\u003Cp>\u003Ca href=\"https://whatagraph.com\">Whatagraph\u003C/a> is built for marketers, not data teams.\u003C/p>\u003Cp>Instead of stitching together Looker Studio, Supermetrics, and a spreadsheet just to produce one client report, you get a single custom reporting dashboard tool that connects your data, organizes it, builds the reports, and delivers them - without any developer involvement.\u003C/p>\u003Cp>With \u003Ca href=\"/whatagraph-iq\">Whatagraph IQ\u003C/a>, you can ask AI to:\u003C/p>\u003Cul>\u003Cli>\u003Cstrong>Build entire reports:\u003C/strong> Describe what you need, and IQ assembles the full report - charts, KPI widgets, tabs, and layout included\u003C/li>\u003Cli>\u003Cstrong>Brand reports automatically:\u003C/strong> Upload a client logo or brandbook screenshot, and IQ Themes generates the matching fonts, HEX codes, and icons across the whole report\u003C/li>\u003Cli>\u003Cstrong>Write performance summaries:\u003C/strong> IQ reads the actual data on your report and writes plain-language summaries - no hallucinations, no copy-pasting between tabs. Edit them for that human touch, or send as-is\u003C/li>\u003Cli>\u003Cstrong>Answer questions instantly:\u003C/strong> Ask IQ Chat, \u003Ci>\"Which campaign had the lowest CPA last month?\u003C/i>\" and get an accurate answer in seconds\u003C/li>\u003C/ul>\u003Cp>\u003Cstrong>Whatagraph has also launched an MCP that lets you connect your data to Claude or ChatGPT and analyze your data there.\u003C/strong>\u003C/p>\u003Cfigure class=\"media\">\u003Cdiv data-oembed-url=\"https://www.youtube.com/watch?v=Wi_mj76sTN0\">\u003Cdiv style=\"position: relative; padding-bottom: 100%; height: 0; padding-bottom: 56.2493%;\">\u003Ciframe src=\"https://www.youtube.com/embed/Wi_mj76sTN0\" style=\"position: absolute; width: 100%; height: 100%; top: 0; left: 0;\" frameborder=\"0\" allow=\"autoplay; encrypted-media\" allowfullscreen=\"\">\u003C/iframe>\u003C/div>\u003C/div>\u003C/figure>\u003Cp> \u003C/p>\u003Cp>And it's not just your internal team that benefits - clients can use IQ Chat directly on their reports too.\u003C/p>\u003Cp>\u003Cblockquote class=\"quote quote--variant-1 py-6 px-6 !my-2 rounded-2xl !max-w-full md:text-lg lg:text-xl text-base-dark\">\n          \u003Cdiv class=\"flex gap-4\">\n            \u003Cdiv class=\"\">\n              \u003Csvg\n                xmlns=\"http://www.w3.org/2000/svg\"\n                width=\"28\"\n                height=\"26\"\n                viewBox=\"0 0 28 26\"\n                fill=\"none\"\n              >\n                \u003Cpath\n                  opacity=\"0.15\"\n                  d=\"M10.5428 4.65271C8.26599 5.08169 6.66559 6.73158 5.74165 9.60241C5.27967 11.0213 5.04869 12.4237 5.04869 13.8096C5.04869 13.9746 5.04869 14.1231 5.04869 14.2551C5.08169 14.3541 5.11468 14.6016 5.14768 14.9976H10.5428V25.7879H0V15.839C0 10.9553 0.97344 7.19356 2.92032 4.55372C4.8672 1.91388 7.40804 0.395976 10.5428 0V4.65271ZM27.2233 4.65271C25.4084 4.94969 24.0225 5.97263 23.0656 7.72152C22.1416 9.47042 21.6797 11.4833 21.6797 13.7602C21.6797 13.9581 21.6797 14.1561 21.6797 14.3541C21.7127 14.5521 21.7622 14.7666 21.8282 14.9976H27.2233V25.7879H16.631V15.839C16.631 11.9123 17.4559 8.41448 19.1058 5.34567C20.7557 2.24386 23.4616 0.461971 27.2233 0V4.65271Z\"\n                  fill=\"#5667FC\"\n                />\n              \u003C/svg>\n            \u003C/div>\n            \u003Cdiv class=\"italic\">\n              Whatagraph’s AI cuts down the time our customers have to analyze reports. Say I send a report to a customer, but they don’t really understand it, they can just ask a question, and Whatagraph spits out answers to them right away. - \u003Ca href=\"https://www.linkedin.com/in/danielle-roberts-madison-wi/\" target=\"_blank\" rel=\"noopener noreferrer\">Danielle Roberts\u003C/a>, Director of Implementation and Support at Rentable\n\n              \u003Cfooter class=\"text-right font-bold !mt-3 text-wrap-balance not-italic [&_a]:font-bold\">\n                \n              \u003C/footer>\n            \u003C/div>\n          \u003C/div>\n        \u003C/blockquote>\u003C/p>\u003Cp>Whatagraph IQ is what makes building the reports fast, but the data layer underneath it is what makes everything else work.\u003C/p>\u003Cp>Here's what else you can do on Whatagraph:\u003C/p>\u003Cul>\u003Cli>\u003Cstrong>Connect 60+ marketing channels natively\u003C/strong> - Google Ads, Meta, TikTok, LinkedIn, Shopify, GA4, Ahrefs, and more. No third-party connectors needed. Data refreshes automatically and always matches the source platform\u003C/li>\u003Cli>\u003Cstrong>Blend data from multiple platforms\u003C/strong> into one unified view, standardize metric and campaign names across all accounts, and calculate custom metrics - all inside the report environment\u003C/li>\u003Cli>\u003Cstrong>White-label everything\u003C/strong>: global (all reports), report level, and individual widgets. Custom logos, color schemes, header and footer texts, sender name, and even your own email domain\u003C/li>\u003Cli>\u003Cstrong>Share on any schedule\u003C/strong> - automated email, Slack, live links, PDFs, CSVs, BigQuery, or Looker Studio\u003C/li>\u003C/ul>\u003Cp>The result is a reporting setup that's accurate, fast, and scalable - whether you're managing 5 clients or 50.\u003C/p>\u003Cp>Lars Maat, Co-Founder of\u003Ca href=\"https://www.maatwerkonline.nl/\" target=\"_blank\" rel=\"noopener noreferrer\"> Maatwerk Online\u003C/a>, experienced this firsthand:\u003C/p>\u003Cp>\u003Cblockquote class=\"quote quote--variant-2 py-6 px-6 !my-2 rounded-2xl !max-w-full md:text-lg lg:text-xl text-base-dark\">\n          \u003Cdiv class=\"flex gap-4\">\n            \u003Cdiv class=\"\">\n              \u003Csvg\n                xmlns=\"http://www.w3.org/2000/svg\"\n                width=\"28\"\n                height=\"26\"\n                viewBox=\"0 0 28 26\"\n                fill=\"none\"\n              >\n                \u003Cpath\n                  opacity=\"0.15\"\n                  d=\"M10.5428 4.65271C8.26599 5.08169 6.66559 6.73158 5.74165 9.60241C5.27967 11.0213 5.04869 12.4237 5.04869 13.8096C5.04869 13.9746 5.04869 14.1231 5.04869 14.2551C5.08169 14.3541 5.11468 14.6016 5.14768 14.9976H10.5428V25.7879H0V15.839C0 10.9553 0.97344 7.19356 2.92032 4.55372C4.8672 1.91388 7.40804 0.395976 10.5428 0V4.65271ZM27.2233 4.65271C25.4084 4.94969 24.0225 5.97263 23.0656 7.72152C22.1416 9.47042 21.6797 11.4833 21.6797 13.7602C21.6797 13.9581 21.6797 14.1561 21.6797 14.3541C21.7127 14.5521 21.7622 14.7666 21.8282 14.9976H27.2233V25.7879H16.631V15.839C16.631 11.9123 17.4559 8.41448 19.1058 5.34567C20.7557 2.24386 23.4616 0.461971 27.2233 0V4.65271Z\"\n                  fill=\"#7171F2\"\n                />\n              \u003C/svg>\n            \u003C/div>\n            \u003Cdiv class=\"italic\">\n              Whatagraph's AI saves time and energy for our marketing specialists. The hours we're saving are just pure profit. We now have the time to focus on more strategic things that help both our agency and our clients grow.\n\n              \u003Cfooter class=\"text-right font-bold !mt-3 text-wrap-balance not-italic [&_a]:font-bold\">\n                \n              \u003C/footer>\n            \u003C/div>\n          \u003C/div>\n        \u003C/blockquote>\u003C/p>\u003Cp>\u003Ca href=\"https://live.whatagraph.com/auth/register\">Get started for free with Whatagraph\u003C/a>, or explore our \u003Ca href=\"/pricing\">paid pricing plans here\u003C/a>.\u003C/p>\u003Ch3 id=\"looker-studio-best-for-google-first-teams\">2. Looker Studio - Best for Google-First teams\u003C/h3>\u003Cp>\u003Ca href=\"/blog/articles/google-data-studio-alternatives\">Looker Studio\u003C/a> (formerly Google Data Studio) is a free dashboarding tool that connects natively to Google's ecosystem. If your reporting stack is mostly Google Analytics, Google Ads, and Search Console, and you’re a small business, it gets the job done.\u003C/p>\u003Cp>With Looker Studio, you can:\u003C/p>\u003Cul>\u003Cli>Build custom dashboards using drag-and-drop visualization components\u003C/li>\u003Cli>Connect natively to GA4, Google Ads, Search Console, and other Google products\u003C/li>\u003Cli>Share live dashboard links with clients or stakeholders\u003C/li>\u003C/ul>\u003Cp>Looker Studio is free for Google sources, but connecting non-Google platforms like Meta, LinkedIn, or TikTok requires paid third-party connectors. \u003C/p>\u003Cp>You can learn more about \u003Ca href=\"/blog/articles/looker-studio-connectors\">Looker Studio connectors here\u003C/a> (and what potential issues they may have).\u003C/p>\u003Ch3 id=\"microsoft-power-bi-best-for-large-teams-with-a-dedicated-data-team\">3. Microsoft Power BI - Best for large teams with a dedicated data team\u003C/h3>\u003Cp>Power BI is Microsoft's business intelligence platform. It's powerful for organizations that already live in the Microsoft ecosystem and have data analysts on staff to manage it.\u003C/p>\u003Cp>With Power BI, you can:\u003C/p>\u003Cul>\u003Cli>Connect to a wide range of datasets, data warehouses, and marketing platforms\u003C/li>\u003Cli>Build highly customized dashboards with advanced data visualization options\u003C/li>\u003Cli>Set up scheduled data refreshes for live reports\u003C/li>\u003C/ul>\u003Cp>Power BI has near-endless customization options, but it comes with a steep learning curve - making changes without data expertise is difficult, and it's not built for fast, client-facing agency reporting.\u003C/p>\u003Ch3 id=\"klipfolio-best-for-data-teams-that-need-a-metric-catalog\">4. Klipfolio - Best for data teams that need a metric catalog\u003C/h3>\u003Cp>\u003Ca href=\"/blog/articles/klipfolio-alternatives-and-competitors\">Klipfolio\u003C/a> offers two distinct products: PowerMetrics for building a centralized metric library, and Klips for creating custom dashboards and visualizations. It suits larger teams with dedicated data resources.\u003C/p>\u003Cp>With Klipfolio, you can:\u003C/p>\u003Cul>\u003Cli>Connect to 130+ data sources, including data warehouses and marketing platforms\u003C/li>\u003Cli>Build a curated metric catalog that non-technical team members can pull from\u003C/li>\u003Cli>Create custom dashboards with data blending and scheduled report delivery\u003C/li>\u003C/ul>\u003Cp>Klipfolio is powerful software to create reports, but the learning curve is steep, and Klips are configured in a separate environment from the dashboard itself, which can cause confusion.\u003C/p>\u003Ch3 id=\"agencyanalytics-best-for-seo-focused-agencies\">5. AgencyAnalytics - Best for SEO-focused agencies\u003C/h3>\u003Cp>\u003Ca href=\"/blog/articles/agencyanalytics-alternatives-and-competitors\">AgencyAnalytics\u003C/a> is a client reporting platform designed specifically for digital marketing agencies, with a strong focus on SEO reporting and auditing tools.\u003C/p>\u003Cp>With AgencyAnalytics, you can:\u003C/p>\u003Cul>\u003Cli>Connect to 80+ data sources and build automated client reports\u003C/li>\u003Cli>Run automated SEO site audits with alerting\u003C/li>\u003Cli>White-label reports and dashboards for clients\u003C/li>\u003C/ul>\u003Cp>AgencyAnalytics works well for SEO and content-focused agencies, but it doesn't support cross-channel data blending - which limits its usefulness for full-service agencies.\u003C/p>\u003Ch2 id=\"success-stories-of-whatagraphs-custom-reporting-solution\">3 success stories of Whatagraph's custom reporting solution\u003C/h2>\u003Cp>If you're looking for proof that custom marketing reporting tools can save time (and money) and help retain clients  - here are three agencies that did it with Whatagraph.\u003C/p>\u003Ch3 id=\"peak-seven-63-hours-saved-per-month-clients-retained\">1. Peak Seven: 63 hours saved per month, clients retained\u003C/h3>\u003Cp>\u003Cstrong>Challenges\u003C/strong>\u003C/p>\u003Cp>Peak Seven was building reports manually in Looker Studio - with Funnel and Supermetrics pushing non-Google data in. The setup was unreliable from day one.\u003C/p>\u003Cp>Data pulled through incorrectly. Connections broke week after week. Kim Strickland, their Digital Marketing Specialist, spent more time triple-checking numbers than actually analyzing them.\u003C/p>\u003Cp>The first report Kim ever built in Looker Studio took 40 hours. Clients were questioning the data. Some were close to leaving.\u003C/p>\u003Cp>\u003Cstrong>Solution\u003C/strong>\u003C/p>\u003Cp>After testing TapClicks and Domo, Kim chose Whatagraph. She built a master template for franchise clients reporting on the same channels, then swapped data sources for each new client instead of starting from scratch. Custom formulas combined data from different platforms into one accurate, cross-channel view.\u003C/p>\u003Cp>Migration from Looker Studio took a couple of hours.\u003C/p>\u003Cp>\u003Cstrong>Results\u003C/strong>\u003C/p>\u003Cul>\u003Cli>63 hours saved per month on reporting\u003C/li>\u003Cli>Report time cut from 4 hours to 1.5 hours per report\u003C/li>\u003Cli>$9,450 saved per month in reporting costs for clients\u003C/li>\u003Cli>At-risk clients retained\u003C/li>\u003C/ul>\u003Cp>\u003Cblockquote class=\"quote quote--variant-3 py-6 px-6 !my-2 rounded-2xl !max-w-full md:text-lg lg:text-xl text-base-dark\">\n          \u003Cdiv class=\"flex gap-4\">\n            \u003Cdiv class=\"\">\n              \u003Csvg\n                xmlns=\"http://www.w3.org/2000/svg\"\n                width=\"28\"\n                height=\"26\"\n                viewBox=\"0 0 28 26\"\n                fill=\"none\"\n              >\n                \u003Cpath\n                  opacity=\"0.15\"\n                  d=\"M10.5428 4.65271C8.26599 5.08169 6.66559 6.73158 5.74165 9.60241C5.27967 11.0213 5.04869 12.4237 5.04869 13.8096C5.04869 13.9746 5.04869 14.1231 5.04869 14.2551C5.08169 14.3541 5.11468 14.6016 5.14768 14.9976H10.5428V25.7879H0V15.839C0 10.9553 0.97344 7.19356 2.92032 4.55372C4.8672 1.91388 7.40804 0.395976 10.5428 0V4.65271ZM27.2233 4.65271C25.4084 4.94969 24.0225 5.97263 23.0656 7.72152C22.1416 9.47042 21.6797 11.4833 21.6797 13.7602C21.6797 13.9581 21.6797 14.1561 21.6797 14.3541C21.7127 14.5521 21.7622 14.7666 21.8282 14.9976H27.2233V25.7879H16.631V15.839C16.631 11.9123 17.4559 8.41448 19.1058 5.34567C20.7557 2.24386 23.4616 0.461971 27.2233 0V4.65271Z\"\n                  fill=\"#F8AA52\"\n                />\n              \u003C/svg>\n            \u003C/div>\n            \u003Cdiv class=\"italic\">\n              Whatagraph took us to the next level with our clients and within our team. With Looker Studio, everything was muddled. But Whatagraph has opened up transparency and communication. - \u003Ca href=\"https://www.linkedin.com/in/kim-strickland/\" target=\"_blank\" rel=\"noopener noreferrer\">Kim Strickland\u003C/a>, Digital Marketing Specialist at Peak Seven\n\n              \u003Cfooter class=\"text-right font-bold !mt-3 text-wrap-balance not-italic [&_a]:font-bold\">\n                \n              \u003C/footer>\n            \u003C/div>\n          \u003C/div>\n        \u003C/blockquote>\u003C/p>\u003Ch3 id=\"ampilio-100-clients-reports-done-in-one-hour\">2. Ampilio: 100+ clients, reports done in one hour\u003C/h3>\u003Cp>\u003Cstrong>Challenges\u003C/strong>\u003C/p>\u003Cp>\u003Ca href=\"https://ampilio.se/\" target=\"_blank\" rel=\"noopener noreferrer\">Ampilio\u003C/a> used Looker Studio for over a decade, but as their client list grew to include large international brands, the cracks started showing.\u003C/p>\u003Cp>Their team runs heavily on Amazon Ads - but getting that data into Looker Studio required third-party connectors that broke constantly. Reports were inaccurate. Building new ones from scratch meant hours of manual widget configuration, custom metric setup, and layout adjustments.\u003C/p>\u003Cp>For an agency managing dozens of clients across multiple countries, that wasn't sustainable.\u003C/p>\u003Cp>\u003Cstrong>Solution\u003C/strong>\u003C/p>\u003Cp>Ampilio switched to Whatagraph and connected all sources natively - including Amazon Ads - without a single third-party connector. They built their first reports using Whatagraph's ready-made templates, then saved customized versions as reusable team templates.\u003C/p>\u003Cp>For each new client on the same channels: duplicate the template, swap the data source, tweak as needed. Done in an hour. They also localized reports in English and Swedish using custom widget titles and saved those as separate templates too.\u003C/p>\u003Cp>\u003Cstrong>Results\u003C/strong>\u003C/p>\u003Cul>\u003Cli>100+ active clients managed on the platform\u003C/li>\u003Cli>Report creation time cut to 1 hour\u003C/li>\u003Cli>Zero broken connector issues since switching\u003C/li>\u003Cli>Live links replace static PDFs, giving clients real-time access anytime\u003C/li>\u003C/ul>\u003Cp>\u003Cblockquote class=\"quote quote--variant-1 py-6 px-6 !my-2 rounded-2xl !max-w-full md:text-lg lg:text-xl text-base-dark\">\n          \u003Cdiv class=\"flex gap-4\">\n            \u003Cdiv class=\"\">\n              \u003Csvg\n                xmlns=\"http://www.w3.org/2000/svg\"\n                width=\"28\"\n                height=\"26\"\n                viewBox=\"0 0 28 26\"\n                fill=\"none\"\n              >\n                \u003Cpath\n                  opacity=\"0.15\"\n                  d=\"M10.5428 4.65271C8.26599 5.08169 6.66559 6.73158 5.74165 9.60241C5.27967 11.0213 5.04869 12.4237 5.04869 13.8096C5.04869 13.9746 5.04869 14.1231 5.04869 14.2551C5.08169 14.3541 5.11468 14.6016 5.14768 14.9976H10.5428V25.7879H0V15.839C0 10.9553 0.97344 7.19356 2.92032 4.55372C4.8672 1.91388 7.40804 0.395976 10.5428 0V4.65271ZM27.2233 4.65271C25.4084 4.94969 24.0225 5.97263 23.0656 7.72152C22.1416 9.47042 21.6797 11.4833 21.6797 13.7602C21.6797 13.9581 21.6797 14.1561 21.6797 14.3541C21.7127 14.5521 21.7622 14.7666 21.8282 14.9976H27.2233V25.7879H16.631V15.839C16.631 11.9123 17.4559 8.41448 19.1058 5.34567C20.7557 2.24386 23.4616 0.461971 27.2233 0V4.65271Z\"\n                  fill=\"#5667FC\"\n                />\n              \u003C/svg>\n            \u003C/div>\n            \u003Cdiv class=\"italic\">\n              Whatagraph's reports are easy to build, visually attractive, and easy for clients to understand. It only takes us an hour to create one report. Even non-tech-savvy people can start using Whatagraph right away - it's that easy.\" - \u003Ca href=\"https://www.linkedin.com/in/elvira-danielsson-50068617b/\" target=\"_blank\" rel=\"noopener noreferrer\">Elvira Danielsson\u003C/a>, Digital Marketing Specialist at Ampilio\n\n              \u003Cfooter class=\"text-right font-bold !mt-3 text-wrap-balance not-italic [&_a]:font-bold\">\n                \n              \u003C/footer>\n            \u003C/div>\n          \u003C/div>\n        \u003C/blockquote>\u003C/p>\u003Ch3 id=\"maatwerk-online-100-hours-saved-per-month\">3. Maatwerk Online: 100 hours saved per month\u003C/h3>\u003Cp>\u003Cstrong>Challenges\u003C/strong>\u003C/p>\u003Cp>Maatwerk Online was reporting on 100+ clients using a stack of Supermetrics and Looker Studio. Dashboards loaded slowly, connectors broke without warning, and reports were bloated with metrics clients never looked at.\u003C/p>\u003Cp>\u003Ci>\"Looker Studio was really slow. We used Supermetrics to connect our channels, but sometimes they would just break. Tables didn't load when you tried to refresh the dashboard. It was really annoying,\"\u003C/i> said Lars Maat, Co-Founder at Maatwerk Online.\u003C/p>\u003Cp>\u003Cstrong>Solution\u003C/strong>\u003C/p>\u003Cp>The team switched to Whatagraph and built four pillar templates covering eCommerce, Leadgen, Branding, and B2B clients. For 90% of clients, these templates work straight out of the box. Each client gets a fully branded live dashboard with a goal bar showing targets and current performance at a glance.\u003C/p>\u003Cp>When Whatagraph IQ launched, Lars was among the first to test it. Specialists now describe the widget they need in plain language, and IQ builds it - no manual configuration required.\u003C/p>\u003Cp>\u003Cstrong>Results\u003C/strong>\u003C/p>\u003Cul>\u003Cli>100 hours saved per month on reporting\u003C/li>\u003Cli>€4,000 saved per year by eliminating Supermetrics\u003C/li>\u003Cli>100% of Whatagraph's cost recovered through client licensing fees\u003C/li>\u003C/ul>\u003Cp>\u003Cblockquote class=\"quote quote--variant-2 py-6 px-6 !my-2 rounded-2xl !max-w-full md:text-lg lg:text-xl text-base-dark\">\n          \u003Cdiv class=\"flex gap-4\">\n            \u003Cdiv class=\"\">\n              \u003Csvg\n                xmlns=\"http://www.w3.org/2000/svg\"\n                width=\"28\"\n                height=\"26\"\n                viewBox=\"0 0 28 26\"\n                fill=\"none\"\n              >\n                \u003Cpath\n                  opacity=\"0.15\"\n                  d=\"M10.5428 4.65271C8.26599 5.08169 6.66559 6.73158 5.74165 9.60241C5.27967 11.0213 5.04869 12.4237 5.04869 13.8096C5.04869 13.9746 5.04869 14.1231 5.04869 14.2551C5.08169 14.3541 5.11468 14.6016 5.14768 14.9976H10.5428V25.7879H0V15.839C0 10.9553 0.97344 7.19356 2.92032 4.55372C4.8672 1.91388 7.40804 0.395976 10.5428 0V4.65271ZM27.2233 4.65271C25.4084 4.94969 24.0225 5.97263 23.0656 7.72152C22.1416 9.47042 21.6797 11.4833 21.6797 13.7602C21.6797 13.9581 21.6797 14.1561 21.6797 14.3541C21.7127 14.5521 21.7622 14.7666 21.8282 14.9976H27.2233V25.7879H16.631V15.839C16.631 11.9123 17.4559 8.41448 19.1058 5.34567C20.7557 2.24386 23.4616 0.461971 27.2233 0V4.65271Z\"\n                  fill=\"#7171F2\"\n                />\n              \u003C/svg>\n            \u003C/div>\n            \u003Cdiv class=\"italic\">\n              Whatagraph's AI saves time and energy for marketing specialists. If they need to build reports themselves, it costs them negative energy. But if they can automate or speed it up with AI, it really gives them an energy boost - like 'Hey, this is working really nicely. This is easy. This is going fast.'\" - \u003Ca href=\"https://www.linkedin.com/in/larsmaat/\" target=\"_blank\" rel=\"noopener noreferrer\">Lars Maat\u003C/a>, Co-Founder at Maatwerk Online\n\n              \u003Cfooter class=\"text-right font-bold !mt-3 text-wrap-balance not-italic [&_a]:font-bold\">\n                \n              \u003C/footer>\n            \u003C/div>\n          \u003C/div>\n        \u003C/blockquote>\u003C/p>\u003Ch2 id=\"how-do-i-create-custom-marketing-reports-automatically\">How do I create custom marketing reports automatically?\u003C/h2>\u003Cp>Creating custom marketing reports doesn't have to mean jumping between platforms or spending half your Monday reformatting last week's data.\u003C/p>\u003Cp>With Whatagraph's custom report generator, you can go from data connection to client-ready report in under 30 minutes. Here's how.\u003C/p>\u003Ch3 id=\"connect-your-data-sources\">1. Connect your data sources\u003C/h3>\u003Cp>From your Whatagraph workspace, pick a channel from the integrations menu, authenticate with your account, and you're done. \u003C/p>\u003Cp>No APIs, no third-party connectors, no developer needed. Setup takes a few minutes per source.\u003C/p>\u003Cp>You can connect data from across your entire marketing stack, including:\u003C/p>\u003Cul>\u003Cli>\u003Cstrong>PPC:\u003C/strong> Google Ads, Meta Ads, LinkedIn Ads, Microsoft Ads, Pinterest Ads\u003C/li>\u003Cli>\u003Cstrong>Social:\u003C/strong> Instagram, TikTok, YouTube, Facebook\u003C/li>\u003Cli>\u003Cstrong>E-commerce: \u003C/strong>Shopify, BigCommerce, Magento, WooCommerce\u003C/li>\u003Cli>\u003Cstrong>SEO & Analytics:\u003C/strong> GA4, Semrush, Ahrefs, SE Ranking, Matomo\u003C/li>\u003Cli>\u003Cstrong>Email:\u003C/strong> Mailchimp, ActiveCampaign, Constant Contact\u003C/li>\u003Cli>\u003Cstrong>CRM: \u003C/strong>Salesforce, HubSpot, GoHighLevel\u003C/li>\u003C/ul>\u003Cfigure class=\"image\">\u003Cimg src=\"https://media.whatagraph.com/Automatically_collect_data_from_multiple_channels_at_once_PPC_reporting_tool_205ea16419.png\" srcset=\"https://media.whatagraph.com/Automatically_collect_data_from_multiple_channels_at_once_PPC_reporting_tool_205ea16419.png?width=350 350w, https://media.whatagraph.com/Automatically_collect_data_from_multiple_channels_at_once_PPC_reporting_tool_205ea16419.png?width=700 700w, https://media.whatagraph.com/Automatically_collect_data_from_multiple_channels_at_once_PPC_reporting_tool_205ea16419.png?width=420 440w, https://media.whatagraph.com/Automatically_collect_data_from_multiple_channels_at_once_PPC_reporting_tool_205ea16419.png?width=840 880w, https://media.whatagraph.com/Automatically_collect_data_from_multiple_channels_at_once_PPC_reporting_tool_205ea16419.png?width=768 768w, https://media.whatagraph.com/Automatically_collect_data_from_multiple_channels_at_once_PPC_reporting_tool_205ea16419.png?width=1536 1536w, https://media.whatagraph.com/Automatically_collect_data_from_multiple_channels_at_once_PPC_reporting_tool_205ea16419.png?width=992 992w, https://media.whatagraph.com/Automatically_collect_data_from_multiple_channels_at_once_PPC_reporting_tool_205ea16419.png?width=1984 1984w, https://media.whatagraph.com/Automatically_collect_data_from_multiple_channels_at_once_PPC_reporting_tool_205ea16419.png?width=600 1200w, https://media.whatagraph.com/Automatically_collect_data_from_multiple_channels_at_once_PPC_reporting_tool_205ea16419.png?width=1200 2400w, https://media.whatagraph.com/Automatically_collect_data_from_multiple_channels_at_once_PPC_reporting_tool_205ea16419.png?width=720 1440w, https://media.whatagraph.com/Automatically_collect_data_from_multiple_channels_at_once_PPC_reporting_tool_205ea16419.png?width=1440 2880w\" sizes=\"(max-width: 350px) 350px, (max-width: 440px) 440px, (max-width: 768px) 768px, (max-width: 992px) 992px, (max-width: 1200px) 1200px, (min-resolution: 192dpi) and (max-width: 350px) 700px, (min-resolution: 192dpi) and (max-width: 420px) 840px, (min-resolution: 192dpi) and (max-width: 768px) 1536px, (min-resolution: 192dpi) and (max-width: 992px) 1984px, (min-resolution: 192dpi) and (max-width: 1200px) 2400px, (min-resolution: 192dpi) 2880px, 1440px\" loading=\"lazy\" fetchpriority=\"auto\" decoding=\"async\" alt=\"PPC Reporting Tool - A dashboard with ads and report editing options.\">\u003C/figure>\u003Cp>\u003Ca href=\"/integrations\">Whatagraph supports 60+ integrations\u003C/a> in total. All are native and fully managed - uptime has averaged 99.95% over the past 6 months. If something goes wrong, engineers are notified immediately.\u003C/p>\u003Cp>Whatagraph’s reliable, native integrations are built to replace the broken connector experience most agencies know too well.\u003C/p>\u003Cp>\u003Cblockquote class=\"quote quote--variant-1 py-6 px-6 !my-2 rounded-2xl !max-w-full md:text-lg lg:text-xl text-base-dark\">\n          \u003Cdiv class=\"flex gap-4\">\n            \u003Cdiv class=\"\">\n              \u003Csvg\n                xmlns=\"http://www.w3.org/2000/svg\"\n                width=\"28\"\n                height=\"26\"\n                viewBox=\"0 0 28 26\"\n                fill=\"none\"\n              >\n                \u003Cpath\n                  opacity=\"0.15\"\n                  d=\"M10.5428 4.65271C8.26599 5.08169 6.66559 6.73158 5.74165 9.60241C5.27967 11.0213 5.04869 12.4237 5.04869 13.8096C5.04869 13.9746 5.04869 14.1231 5.04869 14.2551C5.08169 14.3541 5.11468 14.6016 5.14768 14.9976H10.5428V25.7879H0V15.839C0 10.9553 0.97344 7.19356 2.92032 4.55372C4.8672 1.91388 7.40804 0.395976 10.5428 0V4.65271ZM27.2233 4.65271C25.4084 4.94969 24.0225 5.97263 23.0656 7.72152C22.1416 9.47042 21.6797 11.4833 21.6797 13.7602C21.6797 13.9581 21.6797 14.1561 21.6797 14.3541C21.7127 14.5521 21.7622 14.7666 21.8282 14.9976H27.2233V25.7879H16.631V15.839C16.631 11.9123 17.4559 8.41448 19.1058 5.34567C20.7557 2.24386 23.4616 0.461971 27.2233 0V4.65271Z\"\n                  fill=\"#5667FC\"\n                />\n              \u003C/svg>\n            \u003C/div>\n            \u003Cdiv class=\"italic\">\n              Funnel and Looker Studio were quite complex, and all the dashboarding work came to me. And whenever we wanted to see data in one of the dashboards, I had to wait for at least 15 minutes because of rate limits. - \u003Ca href=\"https://www.linkedin.com/in/lindavbaal/\" target=\"_blank\" rel=\"noopener noreferrer\">Linda van Baal\u003C/a>, Online Marketing Consultant at\u003Ca href=\"/case-studies/yourfellow\" rel=\"noopener noreferrer\"> YourFellow\u003C/a>\n\n              \u003Cfooter class=\"text-right font-bold !mt-3 text-wrap-balance not-italic [&_a]:font-bold\">\n                \n              \u003C/footer>\n            \u003C/div>\n          \u003C/div>\n        \u003C/blockquote>\u003C/p>\u003Cp>With Whatagraph, you connect once, and the data flows continuously.\u003C/p>\u003Ch3 id=\"blend-and-organize-your-data\">2. Blend and organize your data\u003C/h3>\u003Cp>Raw data from five platforms doesn't tell a story on its own. Before building reports, clean it up.\u003C/p>\u003Cp>With Whatagraph, you can:\u003C/p>\u003Cul>\u003Cli>\u003Cstrong>Blend cross-channel data\u003C/strong> (e.g., total paid media spend across Google + Meta + TikTok in one view)\u003C/li>\u003Cli>\u003Cstrong>Standardize metric and campaign names\u003C/strong> across all accounts\u003C/li>\u003Cli>\u003Cstrong>Filter by platform\u003C/strong>, device, location, or custom segments\u003C/li>\u003Cli>\u003Cstrong>Apply tags and folders\u003C/strong> to organize by client, account manager, or region\u003C/li>\u003Cli>\u003Cstrong>Create custom analytics & metrics\u003C/strong> without writing any code\u003C/li>\u003C/ul>\u003Cp>With Whatagraph IQ Dimensions, you don't even need to touch a formula. Just ask AI to:\u003C/p>\u003Cul>\u003Cli>\u003Cstrong>Combine data from any channel\u003C/strong> (e.g., spend from Meta, TikTok, and Google Ads) into one unified metric\u003C/li>\u003Cli>\u003Cstrong>Build custom KPIs\u003C/strong> like blended ROAS or cross-channel CPA on the fly\u003C/li>\u003Cli>\u003Cstrong>Group messy campaign names \u003C/strong>by objective or funnel stage automatically\u003C/li>\u003C/ul>\u003Cp>The bigger your client roster gets, the more the ability to replace manual tasks pays off in hours every week.\u003C/p>\u003Cp>\u003Cimg src=\"https://media.whatagraph.com/custom_dimensions_PPC_reporting_tool_ac100bd6dd.png\" srcset=\"https://media.whatagraph.com/custom_dimensions_PPC_reporting_tool_ac100bd6dd.png?width=350 350w, https://media.whatagraph.com/custom_dimensions_PPC_reporting_tool_ac100bd6dd.png?width=700 700w, https://media.whatagraph.com/custom_dimensions_PPC_reporting_tool_ac100bd6dd.png?width=420 440w, https://media.whatagraph.com/custom_dimensions_PPC_reporting_tool_ac100bd6dd.png?width=840 880w, https://media.whatagraph.com/custom_dimensions_PPC_reporting_tool_ac100bd6dd.png?width=768 768w, https://media.whatagraph.com/custom_dimensions_PPC_reporting_tool_ac100bd6dd.png?width=1536 1536w, https://media.whatagraph.com/custom_dimensions_PPC_reporting_tool_ac100bd6dd.png?width=992 992w, https://media.whatagraph.com/custom_dimensions_PPC_reporting_tool_ac100bd6dd.png?width=1984 1984w, https://media.whatagraph.com/custom_dimensions_PPC_reporting_tool_ac100bd6dd.png?width=600 1200w, https://media.whatagraph.com/custom_dimensions_PPC_reporting_tool_ac100bd6dd.png?width=1200 2400w, https://media.whatagraph.com/custom_dimensions_PPC_reporting_tool_ac100bd6dd.png?width=720 1440w, https://media.whatagraph.com/custom_dimensions_PPC_reporting_tool_ac100bd6dd.png?width=1440 2880w\" sizes=\"(max-width: 350px) 350px, (max-width: 440px) 440px, (max-width: 768px) 768px, (max-width: 992px) 992px, (max-width: 1200px) 1200px, (min-resolution: 192dpi) and (max-width: 350px) 700px, (min-resolution: 192dpi) and (max-width: 420px) 840px, (min-resolution: 192dpi) and (max-width: 768px) 1536px, (min-resolution: 192dpi) and (max-width: 992px) 1984px, (min-resolution: 192dpi) and (max-width: 1200px) 2400px, (min-resolution: 192dpi) 2880px, 1440px\" loading=\"lazy\" fetchpriority=\"auto\" decoding=\"async\" alt=\"custom dimensions  - PPC reporting tool.png\">\u003C/p>\u003Cp>\u003Ca href=\"https://www.linkedin.com/in/danielle-roberts-madison-wi\" target=\"_blank\" rel=\"noopener noreferrer\">Danielle Roberts\u003C/a> experienced this firsthand when switching to Whatagraph:\u003C/p>\u003Cp>\u003Cblockquote class=\"quote quote--variant-2 py-6 px-6 !my-2 rounded-2xl !max-w-full md:text-lg lg:text-xl text-base-dark\">\n          \u003Cdiv class=\"flex gap-4\">\n            \u003Cdiv class=\"\">\n              \u003Csvg\n                xmlns=\"http://www.w3.org/2000/svg\"\n                width=\"28\"\n                height=\"26\"\n                viewBox=\"0 0 28 26\"\n                fill=\"none\"\n              >\n                \u003Cpath\n                  opacity=\"0.15\"\n                  d=\"M10.5428 4.65271C8.26599 5.08169 6.66559 6.73158 5.74165 9.60241C5.27967 11.0213 5.04869 12.4237 5.04869 13.8096C5.04869 13.9746 5.04869 14.1231 5.04869 14.2551C5.08169 14.3541 5.11468 14.6016 5.14768 14.9976H10.5428V25.7879H0V15.839C0 10.9553 0.97344 7.19356 2.92032 4.55372C4.8672 1.91388 7.40804 0.395976 10.5428 0V4.65271ZM27.2233 4.65271C25.4084 4.94969 24.0225 5.97263 23.0656 7.72152C22.1416 9.47042 21.6797 11.4833 21.6797 13.7602C21.6797 13.9581 21.6797 14.1561 21.6797 14.3541C21.7127 14.5521 21.7622 14.7666 21.8282 14.9976H27.2233V25.7879H16.631V15.839C16.631 11.9123 17.4559 8.41448 19.1058 5.34567C20.7557 2.24386 23.4616 0.461971 27.2233 0V4.65271Z\"\n                  fill=\"#7171F2\"\n                />\n              \u003C/svg>\n            \u003C/div>\n            \u003Cdiv class=\"italic\">\n              As we scaled, our reporting needs became more complex. We needed a tool that could grow with us and make reporting more efficient. Whatagraph lets us pull in all the data we need, fit hundreds of locations in one report, and break it down exactly how our customers want.\n\n              \u003Cfooter class=\"text-right font-bold !mt-3 text-wrap-balance not-italic [&_a]:font-bold\">\n                \n              \u003C/footer>\n            \u003C/div>\n          \u003C/div>\n        \u003C/blockquote>\u003C/p>\u003Ch3 id=\"build-and-brand-reports-with-ai\">3. Build and brand reports with AI\u003C/h3>\u003Cp>This is where most agencies used to lose the most time. But not anymore.\u003C/p>\u003Cp>With Whatagraph IQ, building a custom client report is as simple as describing what you need:\u003C/p>\u003Cul>\u003Cli>\u003Cstrong>Generate full reports instantly:\u003C/strong> Type your requirements and IQ builds the entire report - charts, KPI widgets, tabs, graphs, and layout included\u003C/li>\u003Cli>\u003Cstrong>Brand reports automatically:\u003C/strong> Upload a client logo or brandbook screenshot, and IQ Themes applies the matching fonts, HEX codes, and icons across the whole report\u003C/li>\u003Cli>\u003Cstrong>Write performance summaries:\u003C/strong> IQ reads the actual data on your report and writes plain-language summaries - edit them for your own take, or send as-is\u003C/li>\u003C/ul>\u003Cfigure class=\"image\">\u003Cimg src=\"https://media.whatagraph.com/white_label_report_PPC_reporting_tool_caf8c15fbb.png\" srcset=\"https://media.whatagraph.com/white_label_report_PPC_reporting_tool_caf8c15fbb.png?width=350 350w, https://media.whatagraph.com/white_label_report_PPC_reporting_tool_caf8c15fbb.png?width=700 700w, https://media.whatagraph.com/white_label_report_PPC_reporting_tool_caf8c15fbb.png?width=420 440w, https://media.whatagraph.com/white_label_report_PPC_reporting_tool_caf8c15fbb.png?width=840 880w, https://media.whatagraph.com/white_label_report_PPC_reporting_tool_caf8c15fbb.png?width=768 768w, https://media.whatagraph.com/white_label_report_PPC_reporting_tool_caf8c15fbb.png?width=1536 1536w, https://media.whatagraph.com/white_label_report_PPC_reporting_tool_caf8c15fbb.png?width=992 992w, https://media.whatagraph.com/white_label_report_PPC_reporting_tool_caf8c15fbb.png?width=1984 1984w, https://media.whatagraph.com/white_label_report_PPC_reporting_tool_caf8c15fbb.png?width=600 1200w, https://media.whatagraph.com/white_label_report_PPC_reporting_tool_caf8c15fbb.png?width=1200 2400w, https://media.whatagraph.com/white_label_report_PPC_reporting_tool_caf8c15fbb.png?width=720 1440w, https://media.whatagraph.com/white_label_report_PPC_reporting_tool_caf8c15fbb.png?width=1440 2880w\" sizes=\"(max-width: 350px) 350px, (max-width: 440px) 440px, (max-width: 768px) 768px, (max-width: 992px) 992px, (max-width: 1200px) 1200px, (min-resolution: 192dpi) and (max-width: 350px) 700px, (min-resolution: 192dpi) and (max-width: 420px) 840px, (min-resolution: 192dpi) and (max-width: 768px) 1536px, (min-resolution: 192dpi) and (max-width: 992px) 1984px, (min-resolution: 192dpi) and (max-width: 1200px) 2400px, (min-resolution: 192dpi) 2880px, 1440px\" loading=\"lazy\" fetchpriority=\"auto\" decoding=\"async\" alt=\"White Label Report - PPC reporting template with branding theme options.\">\u003C/figure>\u003Cp>IQ also helps to build individual widgets from plain text. \u003Ca href=\"https://www.linkedin.com/in/andrequeiroscardoso/\" target=\"_blank\" rel=\"noopener noreferrer\">André Cardoso\u003C/a> from Wise Pirates uses it exactly that way:\u003C/p>\u003Cp>\u003Cblockquote class=\"quote quote--variant-3 py-6 px-6 !my-2 rounded-2xl !max-w-full md:text-lg lg:text-xl text-base-dark\">\n          \u003Cdiv class=\"flex gap-4\">\n            \u003Cdiv class=\"\">\n              \u003Csvg\n                xmlns=\"http://www.w3.org/2000/svg\"\n                width=\"28\"\n                height=\"26\"\n                viewBox=\"0 0 28 26\"\n                fill=\"none\"\n              >\n                \u003Cpath\n                  opacity=\"0.15\"\n                  d=\"M10.5428 4.65271C8.26599 5.08169 6.66559 6.73158 5.74165 9.60241C5.27967 11.0213 5.04869 12.4237 5.04869 13.8096C5.04869 13.9746 5.04869 14.1231 5.04869 14.2551C5.08169 14.3541 5.11468 14.6016 5.14768 14.9976H10.5428V25.7879H0V15.839C0 10.9553 0.97344 7.19356 2.92032 4.55372C4.8672 1.91388 7.40804 0.395976 10.5428 0V4.65271ZM27.2233 4.65271C25.4084 4.94969 24.0225 5.97263 23.0656 7.72152C22.1416 9.47042 21.6797 11.4833 21.6797 13.7602C21.6797 13.9581 21.6797 14.1561 21.6797 14.3541C21.7127 14.5521 21.7622 14.7666 21.8282 14.9976H27.2233V25.7879H16.631V15.839C16.631 11.9123 17.4559 8.41448 19.1058 5.34567C20.7557 2.24386 23.4616 0.461971 27.2233 0V4.65271Z\"\n                  fill=\"#F8AA52\"\n                />\n              \u003C/svg>\n            \u003C/div>\n            \u003Cdiv class=\"italic\">\n              \u003Ci>The AI Widget Creator is awesome at creating simple widgets, like number of impressions in Meta, number of impressions in Google Ads, the average CPC, average CPM, and so on.\"\u003C/i> - André Cardoso, \u003Ca href=\"/case-studies/wise-pirates\" rel=\"noopener noreferrer\">Wise Pirates\u003C/a>\n\n              \u003Cfooter class=\"text-right font-bold !mt-3 text-wrap-balance not-italic [&_a]:font-bold\">\n                \n              \u003C/footer>\n            \u003C/div>\n          \u003C/div>\n        \u003C/blockquote>\u003C/p>\u003Cp>Want full control instead? Start from a blank canvas and drag-and-drop from a library of pre-built widgets. With every widget, you can change the label, size, icons, chart type, currency, and date range.\u003C/p>\u003Cp>When building your custom reports, the goal is to surface what matters - not everything you could possibly track.\u003C/p>\u003Cp>\u003Cblockquote class=\"quote quote--variant-1 py-6 px-6 !my-2 rounded-2xl !max-w-full md:text-lg lg:text-xl text-base-dark\">\n          \u003Cdiv class=\"flex gap-4\">\n            \u003Cdiv class=\"\">\n              \u003Csvg\n                xmlns=\"http://www.w3.org/2000/svg\"\n                width=\"28\"\n                height=\"26\"\n                viewBox=\"0 0 28 26\"\n                fill=\"none\"\n              >\n                \u003Cpath\n                  opacity=\"0.15\"\n                  d=\"M10.5428 4.65271C8.26599 5.08169 6.66559 6.73158 5.74165 9.60241C5.27967 11.0213 5.04869 12.4237 5.04869 13.8096C5.04869 13.9746 5.04869 14.1231 5.04869 14.2551C5.08169 14.3541 5.11468 14.6016 5.14768 14.9976H10.5428V25.7879H0V15.839C0 10.9553 0.97344 7.19356 2.92032 4.55372C4.8672 1.91388 7.40804 0.395976 10.5428 0V4.65271ZM27.2233 4.65271C25.4084 4.94969 24.0225 5.97263 23.0656 7.72152C22.1416 9.47042 21.6797 11.4833 21.6797 13.7602C21.6797 13.9581 21.6797 14.1561 21.6797 14.3541C21.7127 14.5521 21.7622 14.7666 21.8282 14.9976H27.2233V25.7879H16.631V15.839C16.631 11.9123 17.4559 8.41448 19.1058 5.34567C20.7557 2.24386 23.4616 0.461971 27.2233 0V4.65271Z\"\n                  fill=\"#5667FC\"\n                />\n              \u003C/svg>\n            \u003C/div>\n            \u003Cdiv class=\"italic\">\n              A dashboard with 27 million different metrics is often unhelpful or confusing. What I've focused on instead is identifying the few core KPIs that help us quickly spot when something is going wrong in an account - because we want to catch negative trends as early as possible. - \u003Ca href=\"https://www.linkedin.com/in/elizabeth-greene-junglr/\" target=\"_blank\" rel=\"noopener noreferrer\">Elizabeth Greene\u003C/a>, Co-Founder, Junglr\n\n              \u003Cfooter class=\"text-right font-bold !mt-3 text-wrap-balance not-italic [&_a]:font-bold\">\n                \n              \u003C/footer>\n            \u003C/div>\n          \u003C/div>\n        \u003C/blockquote>\u003C/p>\u003Ch3 id=\"monitor-performance-with-internal-dashboards\">4. Monitor performance with internal dashboards\u003C/h3>\u003Cp>Client reports are one thing. Your team also needs a live internal view to stay on top of every account without logging into ten different platforms.\u003C/p>\u003Cp>On Whatagraph, you can build internal dashboards called Overviews to:\u003C/p>\u003Cul>\u003Cli>Track KPIs across all campaigns and clients in one place\u003C/li>\u003Cli>Flag accounts that are underperforming or hitting targets\u003C/li>\u003Cli>Monitor Account Manager workload and performance at a glance\u003C/li>\u003Cli>Set custom spend caps and conversion goals with alerts\u003C/li>\u003C/ul>\u003Cp>Slice by channel, client, region, or manager - whatever fits how your agency is structured.\u003C/p>\u003Ch3 id=\"add-ai-summaries-and-answer-performance-questions\">5. Add AI summaries and answer performance questions\u003C/h3>\u003Cp>As \u003Ca href=\"https://www.linkedin.com/in/alexmitrofanov/\" target=\"_blank\" rel=\"noopener noreferrer\">Alexander Mitrofanov\u003C/a>, Senior Paid Media Specialist, Tag Worldwide, concludes, \u003Ci>\"If your report doesn't include 'what we're doing next,' it's incomplete.\"\u003C/i>\u003C/p>\u003Cp>Clients don't want a wall of charts. They want to know: what happened, why, and what's next.\u003C/p>\u003Cp>With \u003Ca href=\"https://help.whatagraph.com/en/articles/10260602-how-ai-summaries-work-in-text-widgets\">Whatagraph IQ Summaries\u003C/a>, your team doesn't have to write those answers from scratch. It works in three simple steps:\u003C/p>\u003Cp>\u003Cstrong>1.\u003C/strong> IQ reads the data directly on your report and generates a plain-language performance summary. \u003C/p>\u003Cp>\u003Cstrong>2. \u003C/strong>You can choose short or long format, edit the tone, add your own recommendations, or send it as-is.\u003C/p>\u003Cp>\u003Cstrong>3.\u003C/strong> For a bit of human touch, you can edit the summary as much (or as little) as you want.\u003C/p>\u003Cp>Try it out here:\u003C/p>\u003Cp>\u003Cdiv style=\"position: relative; padding-bottom:calc(56.58682634730538% + 47px); height: 0;\">\u003Ciframe id=\"dkdmdq5fgk\" src=\"https://app.guideflow.com/embed/dkdmdq5fgk\" width=\"100%\" height=\"100%\" style=\"overflow:hidden;position:absolute;border:none\" scrolling=\"no\" allow=\"clipboard-read; clipboard-write\" webkitallowfullscreen mozallowfullscreen allowfullscreen allowtransparency=\"true\">\u003C/iframe>\u003Cscript src=\"https://app.guideflow.com/assets/opt.js\" data-iframe-id=\"dkdmdq5fgk\">\u003C/script>\u003C/div>\u003C/p>\u003Cp>For ad-hoc questions - mid-call or mid-meeting - IQ Chat has you covered. Ask anything about campaign performance in plain language and get an accurate answer in seconds. \u003C/p>\u003Cp>You can also turn on IQ Chat for clients directly on their live report, so they can get answers without emailing you.\u003C/p>\u003Cp>As \u003Ca href=\"https://www.linkedin.com/in/martin-sandgaard/\" target=\"_blank\" rel=\"noopener noreferrer\">Martin Sandgaard\u003C/a>, Co-Founder, AdsToGo, puts it:\u003C/p>\u003Cp>\u003Cblockquote class=\"quote quote--variant-2 py-6 px-6 !my-2 rounded-2xl !max-w-full md:text-lg lg:text-xl text-base-dark\">\n          \u003Cdiv class=\"flex gap-4\">\n            \u003Cdiv class=\"\">\n              \u003Csvg\n                xmlns=\"http://www.w3.org/2000/svg\"\n                width=\"28\"\n                height=\"26\"\n                viewBox=\"0 0 28 26\"\n                fill=\"none\"\n              >\n                \u003Cpath\n                  opacity=\"0.15\"\n                  d=\"M10.5428 4.65271C8.26599 5.08169 6.66559 6.73158 5.74165 9.60241C5.27967 11.0213 5.04869 12.4237 5.04869 13.8096C5.04869 13.9746 5.04869 14.1231 5.04869 14.2551C5.08169 14.3541 5.11468 14.6016 5.14768 14.9976H10.5428V25.7879H0V15.839C0 10.9553 0.97344 7.19356 2.92032 4.55372C4.8672 1.91388 7.40804 0.395976 10.5428 0V4.65271ZM27.2233 4.65271C25.4084 4.94969 24.0225 5.97263 23.0656 7.72152C22.1416 9.47042 21.6797 11.4833 21.6797 13.7602C21.6797 13.9581 21.6797 14.1561 21.6797 14.3541C21.7127 14.5521 21.7622 14.7666 21.8282 14.9976H27.2233V25.7879H16.631V15.839C16.631 11.9123 17.4559 8.41448 19.1058 5.34567C20.7557 2.24386 23.4616 0.461971 27.2233 0V4.65271Z\"\n                  fill=\"#7171F2\"\n                />\n              \u003C/svg>\n            \u003C/div>\n            \u003Cdiv class=\"italic\">\n              Reporting with human input is 1000x more valuable than an auto-scheduled report. Context and action plans matter more than the numbers, and most clients don't open or understand reports without that context.\n\n              \u003Cfooter class=\"text-right font-bold !mt-3 text-wrap-balance not-italic [&_a]:font-bold\">\n                \n              \u003C/footer>\n            \u003C/div>\n          \u003C/div>\n        \u003C/blockquote>\u003C/p>\u003Cp>With IQ Summaries and IQ Chat, writing these summaries and adding context to your reports is something your team can do in minutes instead of hours.\u003C/p>\u003Ch3 id=\"share-the-report\">6. Share the report\u003C/h3>\u003Cp>Once your report is ready, choose how it gets delivered:\u003C/p>\u003Cul>\u003Cli>\u003Cstrong>Automated email:\u003C/strong> Schedule recurring delivery on a specific date, time, and cadence\u003C/li>\u003Cli>\u003Cstrong>Slack:\u003C/strong> Send reports directly to a team or client channel on a schedule\u003C/li>\u003Cli>\u003Cstrong>Live links:\u003C/strong> Clients access real-time data anytime - no login required\u003C/li>\u003Cli>\u003Cstrong>PDF or CSV exports:\u003C/strong> For presentations, archives, or offline use\u003C/li>\u003Cli>\u003Cstrong>White-label delivery:\u003C/strong> Use your own custom domain and sender details\u003C/li>\u003C/ul>","sections.rich-text-content",{"id":5849,"description":33,"title":33,"items":5850,"__component":5875},511,[5851,5855,5859,5863,5867,5871],{"id":5852,"question":5853,"answer":5854},2512,"How do I share custom reports with clients?","\u003Cp>With Whatagraph, you have four main options depending on how your clients prefer to receive information:\u003C/p>\u003Cp> \u003C/p>\u003Col>\u003Cli>\u003Cstrong>Live link\u003C/strong> - Share a URL clients can open anytime.\u003C/li>\u003C/ol>\u003Cp> \u003C/p>\u003Col>\u003Cli>\u003Cstrong>Automated email\u003C/strong> - Schedule reports to land in your client's inbox (weekly, monthly, or quarterly)\u003C/li>\u003C/ol>\u003Cp> \u003C/p>\u003Col>\u003Cli>\u003Cstrong>PDF or CSV export\u003C/strong> - Download a static version for clients who prefer attachments\u003C/li>\u003C/ol>\u003Cp> \u003C/p>\u003Col>\u003Cli>\u003Cstrong>Slack\u003C/strong> - Send reports directly to a client or internal Slack channel on a schedule.\u003C/li>\u003C/ol>\u003Cp> \u003C/p>\u003Cp>Plus, Whatagraph lets you use your own custom domain and sender details to make every report feel like it came directly from your agency, not a third-party tool.\u003C/p>",{"id":5856,"question":5857,"answer":5858},2513,"What is the difference between custom reporting and standard reporting?","\u003Cp>Standard reports show fixed metrics in a fixed layout - whatever the platform decided to display. They're built for platform users, not clients or leadership.\u003C/p>\u003Cp> \u003C/p>\u003Cp>Custom digital marketing reporting lets you decide:\u003C/p>\u003Cp> \u003C/p>\u003Cul>\u003Cli>Which metrics appear - and which don't\u003C/li>\u003C/ul>\u003Cp> \u003C/p>\u003Cul>\u003Cli>How metrics are named, so they match your client's internal language\u003C/li>\u003C/ul>\u003Cp> \u003C/p>\u003Cul>\u003Cli>How data from multiple channels is combined into one view\u003C/li>\u003C/ul>\u003Cp> \u003C/p>\u003Cul>\u003Cli>What the report looks like - branding, layout, structure, and format\u003C/li>\u003C/ul>\u003Cp> \u003C/p>\u003Cul>\u003Cli>Who sees what - executives get a high-level view, media buyers get the granular detail\u003C/li>\u003C/ul>\u003Cp> \u003C/p>\u003Cp>In practice: a standard Google Ads report shows every available metric. A custom marketing report shows the 8 KPIs your client actually cares about, in the order that tells their story, with your agency's branding on it.\u003C/p>",{"id":5860,"question":5861,"answer":5862},2514,"Who needs custom reporting software?","\u003Cp>If any of these sound familiar, customized reporting software, like Whatagraph, is worth looking into:\u003C/p>\u003Cp> \u003C/p>\u003Cul>\u003Cli>You're \u003Cstrong>manually exporting data\u003C/strong> from multiple platforms and reformatting it before every client call\u003C/li>\u003C/ul>\u003Cp> \u003C/p>\u003Cul>\u003Cli>Your \u003Cstrong>Looker Studio connectors keep breaking\u003C/strong>, and you spend more time fixing dashboards than analyzing them\u003C/li>\u003C/ul>\u003Cp> \u003C/p>\u003Cul>\u003Cli>\u003Cstrong>Every client needs a slightly different report\u003C/strong>, and building each one from scratch is eating up your week\u003C/li>\u003C/ul>\u003Cp> \u003C/p>\u003Cul>\u003Cli>Your team is growing, but \u003Cstrong>reporting time is growing\u003C/strong> faster\u003C/li>\u003C/ul>\u003Cp> \u003C/p>\u003Cul>\u003Cli>A senior specialist is \u003Cstrong>spending hours on reporting work\u003C/strong> that could be automated\u003C/li>\u003C/ul>\u003Cp> \u003C/p>\u003Cp>Custom reporting solutions like Whatagraph are built for marketing agencies managing multiple clients who need to show ROI across paid, organic, and social - all in one place.\u003Cbr> \u003C/p>",{"id":5864,"question":5865,"answer":5866},2515,"How do I choose the right custom reporting software for my business needs?","\u003Cp>Start with these five questions:\u003C/p>\u003Cp> \u003C/p>\u003Cp>\u003Cstrong>1. What channels do you need to connect?\u003C/strong> For example, Looker Studio can be enough solely for the Google ecosystem. In contrast, Whatagraph is a better choice if you need to report across Google, Meta, TikTok, LinkedIn, and more - without a third-party connector.\u003C/p>\u003Cp> \u003C/p>\u003Cp>\u003Cstrong>2. Are you reporting to clients or internal stakeholders?\u003C/strong> Client-facing tools need white-labeling, branded report templates, and professional delivery options. Internal tools can be simpler.\u003C/p>\u003Cp> \u003C/p>\u003Cp>\u003Cstrong>3. How technical is your team?\u003C/strong> Some tools require data expertise to get value from (Power BI, Klipfolio). Others are built for marketers from day one (such as Whatagraph).\u003C/p>\u003Cp> \u003C/p>\u003Cp>\u003Cstrong>4. How fast do you need to be up and running?\u003C/strong> If you need something working this week - not next month - look for a tool with AI report generation, plug-and-play data integrations, and onboarding customer support.\u003C/p>\u003Cp> \u003C/p>\u003Cp>\u003Cstrong>5. Do you need AI features?\u003C/strong> If your team spends time writing performance summaries or fielding ad-hoc client questions, AI-powered custom client reporting tools can recover hours every week.\u003C/p>",{"id":5868,"question":5869,"answer":5870},2516," How can custom reporting software improve business decision-making?","\u003Cp>\u003Cstrong>The short answer: \u003C/strong>your team stops spending time finding the data and starts spending time acting on it.\u003C/p>\u003Cp> \u003C/p>\u003Cp>When reports are built manually, there's always a lag. By the time data is exported, formatted, and shared, the moment to act on it has often passed. Custom report automation software removes that lag - data updates automatically, reports go out on schedule, and everyone is looking at the same numbers at the same time.\u003C/p>\u003Cp> \u003C/p>\u003Cp>Embed AI summaries and IQ Chat to the mix, and your team can answer client questions on the spot - during the call, not in a follow-up email three days later. That kind of responsiveness builds trust fast.\u003C/p>",{"id":5872,"question":5873,"answer":5874},2517,"Why do you need automated reporting?","\u003Cp>Manual reporting is a tax on every team member who touches it. Here's what it actually costs - and what agencies have recovered by automating it:\u003C/p>\u003Cp> \u003C/p>\u003Cul>\u003Cli>\u003Cstrong>Time\u003C/strong> - building reports manually takes hours per client per month. Peak Seven cut report time from 4 hours to 1.5 hours per report, saving 63 hours every month across their 25-client roster.\u003C/li>\u003C/ul>\u003Cp> \u003C/p>\u003Cul>\u003Cli>\u003Cstrong>Money\u003C/strong> - for Peak Seven, automating reporting freed up $9,450 in monthly reporting costs for clients.\u003C/li>\u003C/ul>\u003Cp> \u003C/p>\u003Cul>\u003Cli>\u003Cstrong>Accuracy\u003C/strong> - manual reporting processes introduce human error. One mislinked cell or stale screenshot, and client trust erodes fast. Ampilio eliminated broken connector issues entirely after switching to Whatagraph’s native integrations.\u003C/li>\u003C/ul>\u003Cp> \u003C/p>\u003Cul>\u003Cli>\u003Cstrong>Scalability\u003C/strong> - what works for 5 clients breaks at 25. Maatwerk Online now saves 100+ hours a month across 100 clients - time their team uses for strategy and client growth instead of formatting dashboards.\u003C/li>\u003C/ul>\u003Cp> \u003C/p>\u003Cul>\u003Cli>\u003Cstrong>Opportunity cost\u003C/strong> - senior specialists doing reporting work aren't doing strategy work. Every hour spent on manual data cleanup is an hour not spent optimizing campaigns or growing accounts.\u003C/li>\u003C/ul>\u003Cp> \u003C/p>\u003Cp>With an automated reporting tool, you connect your sources once, use AI to build your reports, and they go out on schedule.\u003C/p>","sections.faq",{"pagination":5877},{"page":5,"pageSize":143,"pageCount":5,"total":5},1786610450974]