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A marketing heavy with almost a decade of SaaS industry experience. The author behind some of the most-read pieces on our blog.",{"id":586,"name":587,"alternativeText":588,"caption":78,"width":589,"height":590,"formats":591,"hash":601,"ext":593,"mime":596,"size":602,"url":603,"previewUrl":78,"provider":95,"provider_metadata":78,"createdAt":604,"updatedAt":605,"documentId":606,"publishedAt":98,"focalPoint":78},7587,"Whatagraph meta image.webp","Whatagraph marketing data platform",1200,628,{"thumbnail":592},{"ext":593,"url":594,"hash":595,"mime":596,"name":597,"path":78,"size":598,"width":599,"height":600},".webp","https://s3.us-east-2.amazonaws.com/whatagraph.com/thumbnail_meta_img_o_1_d13988ad3c.webp","thumbnail_meta_img_o_1_d13988ad3c","image/webp","thumbnail_meta_img_o_1.webp",3.21,245,128,"meta_img_o_1_d13988ad3c",30.54,"https://s3.us-east-2.amazonaws.com/whatagraph.com/meta_img_o_1_d13988ad3c.webp","2023-01-25T06:49:48.731Z","2025-03-28T05:49:10.130Z","padafiqjtt4e3gmhvqeg0bky",[608,642,665,688,719,749,774,798,821,844,867,889],{"dateReorder":609,"id":610,"documentId":611,"title":612,"summary":613,"slug":614,"cover_image":615,"article_category":634},"2023-01-27",1810,"hkf6qehfymjudq232euixibs","Google Analytics 4 Data Retention: Everything You Need To Know","\u003Cp>Unless you’ve been living under a proverbial rock, you’ve most likely heard of the switch from Universal Analytics to Google Analytics 4. In July 2023, everyone using Universal Analytics will be forced to migrate (we’re not sure if “upgrade” is the better word choice) to Google Analytics 4.\u003C/p>","google-analytics-4-data-retention",{"id":616,"name":617,"alternativeText":612,"caption":78,"width":618,"height":619,"formats":620,"hash":628,"ext":110,"mime":111,"size":629,"url":630,"previewUrl":78,"provider":95,"provider_metadata":78,"createdAt":631,"updatedAt":632,"documentId":633,"publishedAt":98,"focalPoint":78},9513,"ga4dataret.png",1880,1058,{"thumbnail":621},{"ext":110,"url":622,"hash":623,"mime":111,"name":624,"path":625,"size":626,"width":599,"height":627},"https://s3.us-east-2.amazonaws.com/whatagraph.com/strapi_blog_files/thumbnail_ga4dataret_ea16eb65fd.png","thumbnail_ga4dataret_ea16eb65fd","thumbnail_ga4dataret.png","strapi_blog_files",16.06,138,"ga4dataret_ea16eb65fd",101.75,"https://s3.us-east-2.amazonaws.com/whatagraph.com/strapi_blog_files/ga4dataret_ea16eb65fd.png","2023-02-13T09:47:19.675Z","2024-02-13T15:55:15.374Z","gr1o00znxhixotqqajqy7xrm",{"id":63,"title":635,"slug":636,"subheading":637,"createdAt":638,"updatedAt":639,"publishedAt":640,"documentId":641},"Marketing analytics & reporting","marketing-analytics-and-reporting","A neverending collection of marketing tips & tricks","2023-05-16T15:41:47.823Z","2026-07-23T15:14:22.210Z","2026-07-23T15:14:22.342Z","v3mgd8e186b1welglg981eu6",{"dateReorder":643,"id":644,"documentId":645,"title":646,"summary":647,"slug":648,"cover_image":649,"article_category":664},"2023-01-24",1809,"rzff1qk6nxneb5iewys3kec9","5 Ways To Highlight Ecommerce Sales Growth and ROI With End of Quarter Reporting","\u003Cp>Whether you’re an ecommerce business owner looking for investment, or a sales and marketing leader pitching for a bigger budget, you’ll need to show evidence of recent growth and a positive return on investment.\u003C/p>","end-of-quarter-reporting",{"id":650,"name":651,"alternativeText":646,"caption":78,"width":618,"height":619,"formats":652,"hash":658,"ext":110,"mime":111,"size":659,"url":660,"previewUrl":78,"provider":95,"provider_metadata":78,"createdAt":661,"updatedAt":662,"documentId":663,"publishedAt":98,"focalPoint":78},9512,"end-of-quarter-report.png",{"thumbnail":653},{"ext":110,"url":654,"hash":655,"mime":111,"name":656,"path":625,"size":657,"width":599,"height":627},"https://s3.us-east-2.amazonaws.com/whatagraph.com/strapi_blog_files/thumbnail_end_of_quarter_report_923b04a005.png","thumbnail_end_of_quarter_report_923b04a005","thumbnail_end-of-quarter-report.png",13.59,"end_of_quarter_report_923b04a005",79.58,"https://s3.us-east-2.amazonaws.com/whatagraph.com/strapi_blog_files/end_of_quarter_report_923b04a005.png","2023-02-13T09:47:09.508Z","2024-08-02T14:07:32.229Z","o97h3suqe9fnqno68iijvh7b",{"id":63,"title":635,"slug":636,"subheading":637,"createdAt":638,"updatedAt":639,"publishedAt":640,"documentId":641},{"dateReorder":666,"id":667,"documentId":668,"title":669,"summary":670,"slug":671,"cover_image":672,"article_category":687},"2023-01-04",2248,"fiu49mzhwcf76341gfbadmow","How to Launch an Omnichannel Campaign: The Ultimate Guide","\u003Cp>If you’re trying to advertise effectively to your audience, you need to make sure you tap into as many channels as possible. Why? According to statistics, marketers who use three or more channels in their campaigns get up to 287% better conversions than marketers who stick to just one channel.\u003C/p>","omnichannel-campaign",{"id":673,"name":674,"alternativeText":669,"caption":78,"width":618,"height":619,"formats":675,"hash":681,"ext":110,"mime":111,"size":682,"url":683,"previewUrl":78,"provider":95,"provider_metadata":78,"createdAt":684,"updatedAt":685,"documentId":686,"publishedAt":98,"focalPoint":78},10061,"omnichannel-campaign-guide.png",{"thumbnail":676},{"ext":110,"url":677,"hash":678,"mime":111,"name":679,"path":625,"size":680,"width":599,"height":627},"https://s3.us-east-2.amazonaws.com/whatagraph.com/strapi_blog_files/thumbnail_omnichannel_campaign_guide_c81e429d34.png","thumbnail_omnichannel_campaign_guide_c81e429d34","thumbnail_omnichannel-campaign-guide.png",17.64,"omnichannel_campaign_guide_c81e429d34",67.26,"https://s3.us-east-2.amazonaws.com/whatagraph.com/strapi_blog_files/omnichannel_campaign_guide_c81e429d34.png","2023-02-14T17:43:06.277Z","2024-05-27T15:04:32.079Z","kcv6g2nfv1o3tl9gpf1af96l",{"id":63,"title":635,"slug":636,"subheading":637,"createdAt":638,"updatedAt":639,"publishedAt":640,"documentId":641},{"dateReorder":689,"id":690,"documentId":691,"title":692,"summary":693,"slug":694,"cover_image":695,"article_category":711},"2022-11-28",2246,"vdc2f4t2jkt1r7dwyzek2it2","15 Essential Lead Generation KPIs to Track for Sales and Marketing","\u003Cp>Your lead generation KPIs help you and your team understand if you’re on track to achieve your growth goals. Clear KPIs enable you to take a data-driven approach and optimize your sales and marketing efforts. You’ll have clear metrics on what works and what doesn’t. In this article, we’re going to look at some of the most important lead generation KPIs you should be tracking. Let’s jump straight in.\u003C/p>","lead-generation-kpis",{"id":696,"name":697,"alternativeText":698,"caption":78,"width":618,"height":619,"formats":699,"hash":705,"ext":110,"mime":111,"size":706,"url":707,"previewUrl":78,"provider":95,"provider_metadata":78,"createdAt":708,"updatedAt":709,"documentId":710,"publishedAt":98,"focalPoint":78},10058,"LeadgenerationKPIs.png","Essential Lead Generation KPIs to Track for Sales and Marketing",{"thumbnail":700},{"ext":110,"url":701,"hash":702,"mime":111,"name":703,"path":625,"size":704,"width":599,"height":627},"https://s3.us-east-2.amazonaws.com/whatagraph.com/strapi_blog_files/thumbnail_Leadgeneration_KP_Is_d8c032de46.png","thumbnail_Leadgeneration_KP_Is_d8c032de46","thumbnail_LeadgenerationKPIs.png",16.52,"Leadgeneration_KP_Is_d8c032de46",80.92,"https://s3.us-east-2.amazonaws.com/whatagraph.com/strapi_blog_files/Leadgeneration_KP_Is_d8c032de46.png","2023-02-14T17:42:25.852Z","2024-08-15T14:46:26.866Z","fgm2326xdx6mg9daa5nvi8p7",{"id":58,"title":712,"slug":713,"subheading":714,"createdAt":715,"updatedAt":716,"publishedAt":717,"documentId":718},"KPIs & metrics","kpis-and-metrics","Building blocks to a successful marketing strategy","2023-05-16T15:40:51.396Z","2026-07-23T15:13:44.256Z","2026-07-23T15:13:44.371Z","b21wyqjy58hczgfr6fnivd20",{"dateReorder":720,"id":721,"documentId":722,"title":723,"summary":724,"slug":725,"cover_image":726,"article_category":741},"2022-11-03",2242,"pwfvlboiwyno9moyxqsbid6u","How to Write a Digital Marketing Proposal And Secure Your Next Project","\u003Cp>The digital marketing market is rising, and showing no signs of slowing down.\u003C/p>","digital-marketing-proposal",{"id":727,"name":728,"alternativeText":723,"caption":78,"width":618,"height":619,"formats":729,"hash":735,"ext":110,"mime":111,"size":736,"url":737,"previewUrl":78,"provider":95,"provider_metadata":78,"createdAt":738,"updatedAt":739,"documentId":740,"publishedAt":98,"focalPoint":78},10054,"Digital%20Marketing%20Proposal.png",{"thumbnail":730},{"ext":110,"url":731,"hash":732,"mime":111,"name":733,"path":625,"size":734,"width":599,"height":627},"https://s3.us-east-2.amazonaws.com/whatagraph.com/strapi_blog_files/thumbnail_Digital_20_Marketing_20_Proposal_ec64ee7d30.png","thumbnail_Digital_20_Marketing_20_Proposal_ec64ee7d30","thumbnail_Digital%20Marketing%20Proposal.png",11.82,"Digital_20_Marketing_20_Proposal_ec64ee7d30",52.68,"https://s3.us-east-2.amazonaws.com/whatagraph.com/strapi_blog_files/Digital_20_Marketing_20_Proposal_ec64ee7d30.png","2023-02-14T17:41:45.710Z","2025-03-03T16:02:02.812Z","u161tdhlv06iokl3yt2ls3ld",{"id":25,"title":742,"slug":743,"subheading":744,"createdAt":745,"updatedAt":746,"publishedAt":747,"documentId":748},"Agency guides","agency-guides","Industry expert insights from successful marketing agencies","2024-05-23T16:29:03.188Z","2026-07-23T15:12:31.326Z","2026-07-23T15:12:31.436Z","utbfuucbsdgdykwecb9aibad",{"dateReorder":750,"id":751,"documentId":752,"title":753,"summary":754,"slug":755,"cover_image":756,"article_category":773},"2022-06-28",2215,"tx5vk5061wc9z4yi4qyv1vi8","TikTok Influencer Marketing Pros and Cons for Small Businesses","\u003Cp>TikTok influencer marketing can be a goldmine for small businesses, but only if you use it correctly. 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You and your team have been working hard and making adjustments all month. Now, it is time to see the results and tell everyone else how your marketing performs.\u003C/p>","monthly-marketing-report",{"id":806,"name":807,"alternativeText":802,"caption":78,"width":618,"height":619,"formats":808,"hash":814,"ext":110,"mime":111,"size":815,"url":816,"previewUrl":78,"provider":95,"provider_metadata":78,"createdAt":817,"updatedAt":818,"documentId":819,"publishedAt":98,"focalPoint":78},11420,"monthly_marketing_report.png",{"thumbnail":809},{"ext":110,"url":810,"hash":811,"mime":111,"name":812,"path":78,"size":813,"width":599,"height":627},"https://s3.us-east-2.amazonaws.com/whatagraph.com/thumbnail_monthly_marketing_report_b6d7d8aab3.png","thumbnail_monthly_marketing_report_b6d7d8aab3","thumbnail_monthly_marketing_report.png",11.14,"monthly_marketing_report_b6d7d8aab3",273.37,"https://s3.us-east-2.amazonaws.com/whatagraph.com/monthly_marketing_report_b6d7d8aab3.png","2023-09-13T07:42:40.107Z","2024-10-28T15:17:32.653Z","ui7ttb0re5declt8fv1jro5y",{"id":63,"title":635,"slug":636,"subheading":637,"createdAt":638,"updatedAt":639,"publishedAt":640,"documentId":641},{"dateReorder":822,"id":823,"documentId":824,"title":825,"summary":826,"slug":827,"cover_image":828,"article_category":843},"2021-03-29",2085,"hbw9yexss0a2sc9vsfbe975t","What is a Board Report, and How to Write One?","\u003Cp>Board meetings are an important event in any company. 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Whether you’re using LinkedIn marketing to promote yourself or your business, there are plenty of ways (organic or paid) to put yourself out there and get not just impressions, but also conversions and new revenue.\u003C/p>","linkedin-post-analytics-reports",{"id":852,"name":853,"alternativeText":848,"caption":78,"width":618,"height":619,"formats":854,"hash":860,"ext":110,"mime":111,"size":861,"url":862,"previewUrl":78,"provider":95,"provider_metadata":78,"createdAt":863,"updatedAt":864,"documentId":865,"publishedAt":98,"focalPoint":78},10238,"LinkedAn.png",{"thumbnail":855},{"ext":110,"url":856,"hash":857,"mime":111,"name":858,"path":78,"size":859,"width":599,"height":627},"https://s3.us-east-2.amazonaws.com/whatagraph.com/thumbnail_Linked_An_c6b9a2e646.png","thumbnail_Linked_An_c6b9a2e646","thumbnail_LinkedAn.png",15.9,"Linked_An_c6b9a2e646",80.26,"https://s3.us-east-2.amazonaws.com/whatagraph.com/Linked_An_c6b9a2e646.png","2023-03-03T15:52:04.550Z","2024-02-15T15:31:42.602Z","iq38dnlrymrbnoaiqk295u1j",{"id":63,"title":635,"slug":636,"subheading":637,"createdAt":638,"updatedAt":639,"publishedAt":640,"documentId":641},{"dateReorder":845,"id":868,"documentId":869,"title":870,"summary":871,"slug":872,"cover_image":873,"article_category":888},2066,"q47jx5mlyk6fmlzf8a55yj3z","How to Create a LinkedIn Ads Report in 5 Easy Steps (+Template)","\u003Cp>With over \u003Ca href=\"https://thesocialshepherd.com/blog/linkedin-statistics\">\u003Cu>875 million users\u003C/u>\u003C/a>, LinkedIn is the place to be for businesses. 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