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By tracking certain content marketing efforts you’ll be able to optimize your content marketing strategy, predict trends that you should be aiming for in the coming months and, most importantly, understand how to sell to your target demographic better.\u003C/p>","content-marketing-metrics",{"id":617,"name":618,"alternativeText":619,"caption":33,"width":620,"height":621,"formats":622,"hash":629,"ext":384,"mime":385,"size":630,"url":631,"previewUrl":33,"provider":370,"provider_metadata":33,"createdAt":632,"updatedAt":633,"documentId":634,"publishedAt":373,"focalPoint":33},9662,"content-marketing-metrics.png","Key Content Marketing Metrics to Report on ",1880,1058,{"thumbnail":623},{"ext":384,"url":624,"hash":625,"mime":385,"name":626,"path":573,"size":627,"width":600,"height":628},"https://s3.us-east-2.amazonaws.com/whatagraph.com/strapi_blog_files/thumbnail_content_marketing_metrics_0903238712.png","thumbnail_content_marketing_metrics_0903238712","thumbnail_content-marketing-metrics.png",15.81,138,"content_marketing_metrics_0903238712",77.32,"https://s3.us-east-2.amazonaws.com/whatagraph.com/strapi_blog_files/content_marketing_metrics_0903238712.png","2023-02-14T16:34:01.689Z","2024-02-19T10:26:40.506Z","c88si7tbyegdky3fgaarubyw",{"id":119,"title":636,"slug":637,"subheading":638,"createdAt":639,"updatedAt":640,"publishedAt":641,"documentId":642},"KPIs & metrics","kpis-and-metrics","Building blocks to a successful marketing strategy","2023-05-16T15:40:51.396Z","2026-07-23T15:13:44.256Z","2026-07-23T15:13:44.371Z","b21wyqjy58hczgfr6fnivd20",{"dateReorder":644,"id":645,"documentId":646,"title":647,"summary":648,"slug":649,"cover_image":650,"article_category":668},"2020-01-24",1888,"kflms6v09w0bxn8a2uk9f999","12 Facebook Ads Metrics to Track","\u003Cp>Most businesses choose Facebook for their social media marketing campaigns, and that’s understandable. 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Once you get your Facebook ad campaign up and running, you need to start tracking Facebook Ads metrics.\u003C/p>","facebook-ads-metrics",{"id":651,"name":652,"alternativeText":653,"caption":33,"width":654,"height":655,"formats":656,"hash":662,"ext":384,"mime":385,"size":663,"url":664,"previewUrl":33,"provider":370,"provider_metadata":33,"createdAt":665,"updatedAt":666,"documentId":667,"publishedAt":373,"focalPoint":33},9661,"Group%20182.png"," Facebook Ads Metrics to Track",940,529,{"thumbnail":657},{"ext":384,"url":658,"hash":659,"mime":385,"name":660,"path":573,"size":661,"width":600,"height":628},"https://s3.us-east-2.amazonaws.com/whatagraph.com/strapi_blog_files/thumbnail_Group_20182_dd60d010e8.png","thumbnail_Group_20182_dd60d010e8","thumbnail_Group%20182.png",14.31,"Group_20182_dd60d010e8",19.63,"https://s3.us-east-2.amazonaws.com/whatagraph.com/strapi_blog_files/Group_20182_dd60d010e8.png","2023-02-14T16:33:48.463Z","2024-12-27T14:05:59.219Z","dbkm9dnfqlooz2wl5713pcuk",{"id":119,"title":636,"slug":637,"subheading":638,"createdAt":639,"updatedAt":640,"publishedAt":641,"documentId":642},{"dateReorder":670,"id":671,"documentId":672,"title":673,"summary":674,"slug":675,"cover_image":676,"article_category":691},"2020-01-14",1881,"obfxjkyyu6ufkmewc8w04eix","How to Track Competitors on Facebook ( +5 Tools You Need)","\u003Cp>Facebook competitor analysis is a must if you are a marketer, no matter the industry you’re in. 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From CTRs to KPIs to SMMs and UGCs, this bouquet of randomized letters can confuse even the most seasoned digital marketers. 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