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Her degree in Mass Communications/Media Studies helps her to use simple words to explain complex ideas. In addition to adding value to our landing pages, you can find her name behind numerous product releases, in-app notifications, and guides in our help center. 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And with so many marketing metrics and data points out there, choosing the best SEO KPIs can be difficult. Today, we selected the very best SEO metrics that you should measure, improve and report on.\u003C/p>","seo-kpis",{"id":615,"name":616,"alternativeText":617,"caption":33,"width":618,"height":619,"formats":620,"hash":627,"ext":384,"mime":385,"size":628,"url":629,"previewUrl":33,"provider":370,"provider_metadata":33,"createdAt":630,"updatedAt":631,"documentId":632,"publishedAt":373,"focalPoint":33},9703,"seo-kpis.png","SEO KPIs You Should Be Tracking and Measuring",1880,1058,{"thumbnail":621},{"ext":384,"url":622,"hash":623,"mime":385,"name":624,"path":572,"size":625,"width":598,"height":626},"https://s3.us-east-2.amazonaws.com/whatagraph.com/strapi_blog_files/thumbnail_seo_kpis_ee3100c0fd.png","thumbnail_seo_kpis_ee3100c0fd","thumbnail_seo-kpis.png",11.98,138,"seo_kpis_ee3100c0fd",78.4,"https://s3.us-east-2.amazonaws.com/whatagraph.com/strapi_blog_files/seo_kpis_ee3100c0fd.png","2023-02-14T16:40:59.701Z","2024-01-23T12:01:37.358Z","cn8wazndfxih14dvi5llcmck",{"id":119,"title":634,"slug":635,"subheading":636,"createdAt":637,"updatedAt":638,"publishedAt":639,"documentId":640},"KPIs & metrics","kpis-and-metrics","Building blocks to a successful marketing strategy","2023-05-16T15:40:51.396Z","2026-07-23T15:13:44.256Z","2026-07-23T15:13:44.371Z","b21wyqjy58hczgfr6fnivd20",{"dateReorder":642,"id":643,"documentId":644,"title":645,"summary":646,"slug":647,"cover_image":648,"article_category":664},"2026-01-15",2219,"sfbu8yp1ihwgx7rsuk9y1izs","Looker Studio (formerly Google Data Studio) 2026 Full Review: Everything You Need to Know","\u003Cp>Looker Studio (formerly Google Data Studio) is a popular marketing reporting tool that many marketing agencies use. It's free and combines and visualizes data from all of Google's platforms. If you're considering using Looker Studio, this article is for you. It will answer all of your GDS questions and discuss the platform's strengths and weaknesses.\u003C/p>","google-data-studio-review",{"id":649,"name":650,"alternativeText":651,"caption":33,"width":618,"height":619,"formats":652,"hash":658,"ext":384,"mime":385,"size":659,"url":660,"previewUrl":33,"provider":370,"provider_metadata":33,"createdAt":661,"updatedAt":662,"documentId":663,"publishedAt":373,"focalPoint":33},10026,"lookerstudio-review.png","Looker Studio Full Review: Everything You Need to Know",{"thumbnail":653},{"ext":384,"url":654,"hash":655,"mime":385,"name":656,"path":572,"size":657,"width":598,"height":626},"https://s3.us-east-2.amazonaws.com/whatagraph.com/strapi_blog_files/thumbnail_lookerstudio_review_7e03f0d134.png","thumbnail_lookerstudio_review_7e03f0d134","thumbnail_lookerstudio-review.png",12.17,"lookerstudio_review_7e03f0d134",75.2,"https://s3.us-east-2.amazonaws.com/whatagraph.com/strapi_blog_files/lookerstudio_review_7e03f0d134.png","2023-02-14T17:33:22.418Z","2024-03-14T09:23:58.019Z","zv5eepu5pwgubt8ljop9njql",{"id":115,"title":665,"slug":666,"subheading":667,"createdAt":668,"updatedAt":669,"publishedAt":670,"documentId":671},"Marketing analytics & reporting","marketing-analytics-and-reporting","A neverending collection of marketing tips & tricks","2023-05-16T15:41:47.823Z","2026-07-23T15:14:22.210Z","2026-07-23T15:14:22.342Z","v3mgd8e186b1welglg981eu6",{"dateReorder":673,"id":674,"documentId":675,"title":676,"summary":677,"slug":678,"cover_image":679,"article_category":695},"2023-05-19",2181,"f41xn8uma1wb3fc0gpokx8xu","PPC Optimization: Most Common Issues and Tips From an Expert","\u003Cp>Pay-per-click (PPC) marketing is one of the most popular forms of advertising. Google Ads, or any other PPC ads, operate on the PPC model, where users bid on keywords and pay for each click on their advertisements. Learn more about PPC optimization and how to run a PPC campaign.\u003C/p>","ppc-optimization",{"id":680,"name":681,"alternativeText":33,"caption":33,"width":682,"height":683,"formats":684,"hash":690,"ext":384,"mime":385,"size":691,"url":692,"previewUrl":33,"provider":370,"provider_metadata":33,"createdAt":693,"updatedAt":693,"documentId":694,"publishedAt":373,"focalPoint":33},9982,"ppc-optimization-strategy.png",891,501,{"thumbnail":685},{"ext":384,"url":686,"hash":687,"mime":385,"name":688,"path":572,"size":689,"width":598,"height":626},"https://s3.us-east-2.amazonaws.com/whatagraph.com/strapi_blog_files/thumbnail_ppc_optimization_strategy_ab5df68e05.png","thumbnail_ppc_optimization_strategy_ab5df68e05","thumbnail_ppc-optimization-strategy.png",26.96,"ppc_optimization_strategy_ab5df68e05",67.42,"https://s3.us-east-2.amazonaws.com/whatagraph.com/strapi_blog_files/ppc_optimization_strategy_ab5df68e05.png","2023-02-14T17:24:40.658Z","db3f3ctpxwwipa6oesc8upfc",{"id":115,"title":665,"slug":666,"subheading":667,"createdAt":668,"updatedAt":669,"publishedAt":670,"documentId":671},{"dateReorder":697,"id":698,"documentId":699,"title":700,"summary":701,"slug":702,"cover_image":703,"article_category":721},"2022-11-14",3016,"xocsr69cujhlkgqd5oto0uxf","How to Build an Automated Client Reporting Machine for Your Agency in 4 Easy Steps","","automated-client-reporting",{"id":704,"name":705,"alternativeText":706,"caption":33,"width":707,"height":708,"formats":709,"hash":715,"ext":384,"mime":385,"size":716,"url":717,"previewUrl":33,"provider":370,"provider_metadata":33,"createdAt":718,"updatedAt":719,"documentId":720,"publishedAt":373,"focalPoint":33},10055,"Clientreporting.png","How to Build an Automated Client Reporting Machine for Your Agency",940,529,{"thumbnail":710},{"ext":384,"url":711,"hash":712,"mime":385,"name":713,"path":572,"size":714,"width":598,"height":626},"https://s3.us-east-2.amazonaws.com/whatagraph.com/strapi_blog_files/thumbnail_Clientreporting_608ed09a9a.png","thumbnail_Clientreporting_608ed09a9a","thumbnail_Clientreporting.png",21.57,"Clientreporting_608ed09a9a",39.42,"https://s3.us-east-2.amazonaws.com/whatagraph.com/strapi_blog_files/Clientreporting_608ed09a9a.png","2023-02-14T17:42:04.193Z","2024-06-04T13:50:49.909Z","vbqip6aghyulbca7hnyz8aj1",{"id":88,"title":722,"slug":723,"subheading":724,"createdAt":725,"updatedAt":726,"publishedAt":727,"documentId":728},"Agency guides","agency-guides","Industry expert insights from successful marketing agencies","2024-05-23T16:29:03.188Z","2026-07-23T15:12:31.326Z","2026-07-23T15:12:31.436Z","utbfuucbsdgdykwecb9aibad",{"dateReorder":730,"id":731,"documentId":732,"title":733,"summary":734,"slug":735,"cover_image":736,"article_category":751},"2022-10-26",2241,"v23tj7qmq2he6a940na3n6qn","Client Onboarding: How to Do It Right (+ 4 Best Practices)","\u003Cp>Want to increase client retention but don’t know where to start? Begin by addressing and re-evaluating the very first days of your relationship with them - the client onboarding. To do that, here is a guide and best practices for welcoming new prospects to your company.\u003C/p>","client-onboarding-best-practices",{"id":737,"name":738,"alternativeText":733,"caption":33,"width":618,"height":619,"formats":739,"hash":745,"ext":384,"mime":385,"size":746,"url":747,"previewUrl":33,"provider":370,"provider_metadata":33,"createdAt":748,"updatedAt":749,"documentId":750,"publishedAt":373,"focalPoint":33},10053,"Client%20Onboarding.png",{"thumbnail":740},{"ext":384,"url":741,"hash":742,"mime":385,"name":743,"path":572,"size":744,"width":598,"height":626},"https://s3.us-east-2.amazonaws.com/whatagraph.com/strapi_blog_files/thumbnail_Client_20_Onboarding_06d590fab6.png","thumbnail_Client_20_Onboarding_06d590fab6","thumbnail_Client%20Onboarding.png",10.63,"Client_20_Onboarding_06d590fab6",50.32,"https://s3.us-east-2.amazonaws.com/whatagraph.com/strapi_blog_files/Client_20_Onboarding_06d590fab6.png","2023-02-14T17:41:30.058Z","2024-02-09T10:11:41.621Z","wbph2amrj3a1aswj1w3i60ng",{"id":88,"title":722,"slug":723,"subheading":724,"createdAt":725,"updatedAt":726,"publishedAt":727,"documentId":728},{"dateReorder":753,"id":754,"documentId":755,"title":756,"summary":757,"slug":758,"cover_image":759,"article_category":775},"2022-10-20",1729,"p2govdixy2bns0nrm0jo9poi","Top 10 KPIs and Metrics for Google Analytics You Should Be Tracking in 2025","\u003Cp>How not to get lost in the 500+ dimensions & metrics of Google Analytics? By defining the key performance indicators that really matter for your report.\u003C/p>","google-analytics-kpis",{"id":760,"name":761,"alternativeText":762,"caption":33,"width":618,"height":619,"formats":763,"hash":769,"ext":384,"mime":385,"size":770,"url":771,"previewUrl":33,"provider":370,"provider_metadata":33,"createdAt":772,"updatedAt":773,"documentId":774,"publishedAt":373,"focalPoint":33},7161,"MarketingKPIs.png","Top KPIs for Google Analytics You Should Be Tracking",{"thumbnail":764},{"ext":384,"url":765,"hash":766,"mime":385,"name":767,"path":572,"size":768,"width":598,"height":626},"https://s3.us-east-2.amazonaws.com/whatagraph.com/strapi_blog_files/thumbnail_Marketing_KP_Is_ba0a311543.png","thumbnail_Marketing_KP_Is_ba0a311543","thumbnail_MarketingKPIs.png",14.23,"Marketing_KP_Is_ba0a311543",78.48,"https://s3.us-east-2.amazonaws.com/whatagraph.com/strapi_blog_files/Marketing_KP_Is_ba0a311543.png","2023-01-20T12:55:57.482Z","2024-10-21T14:20:19.996Z","lf29vpg3twnm52vjdimb6qqg",{"id":119,"title":634,"slug":635,"subheading":636,"createdAt":637,"updatedAt":638,"publishedAt":639,"documentId":640},{"dateReorder":777,"id":778,"documentId":779,"title":780,"summary":781,"slug":782,"cover_image":783,"article_category":799},"2022-09-28",2234,"gsxrndpw7r83h72zw39zuwwl","Looker Studio (Google Data Studio) Support - What Can You Expect in 2025?","\u003Cp>One of the most popular and powerful reporting tools, Lookera Studio (formerly known as Google Data Studio) has many beneficial features for marketing agencies. However, with the fast pace of the world and technology development, Looker Studio may require something that you’re painfully lacking - time.\u003C/p>","google-data-studio-support",{"id":784,"name":785,"alternativeText":786,"caption":33,"width":618,"height":619,"formats":787,"hash":793,"ext":384,"mime":385,"size":794,"url":795,"previewUrl":33,"provider":370,"provider_metadata":33,"createdAt":796,"updatedAt":797,"documentId":798,"publishedAt":373,"focalPoint":33},10045,"lookerstudio.png","Looker Studio (Google Data Studio) Support",{"thumbnail":788},{"ext":384,"url":789,"hash":790,"mime":385,"name":791,"path":572,"size":792,"width":598,"height":626},"https://s3.us-east-2.amazonaws.com/whatagraph.com/strapi_blog_files/thumbnail_lookerstudio_a0667e83cc.png","thumbnail_lookerstudio_a0667e83cc","thumbnail_lookerstudio.png",10.91,"lookerstudio_a0667e83cc",73.5,"https://s3.us-east-2.amazonaws.com/whatagraph.com/strapi_blog_files/lookerstudio_a0667e83cc.png","2023-02-14T17:38:22.821Z","2024-06-04T13:57:35.674Z","d52yir5x5k1b7ggfri05lcpl",{"id":115,"title":665,"slug":666,"subheading":667,"createdAt":668,"updatedAt":669,"publishedAt":670,"documentId":671},{"dateReorder":801,"id":802,"documentId":803,"title":804,"summary":805,"slug":806,"cover_image":807,"article_category":823},"2022-08-03",2225,"vkkvzofcrog069mn2f3h5z5h","Top 10 Website KPIs to Measure Your Client's Website Performance","\u003Cp>This article will cover website KPI examples digital marketing agencies should be tracking to monitor clients’ website performance and overall marketing progress. We will go through 10 website performance metrics every marketer should track today.\u003C/p>","website-kpis",{"id":808,"name":809,"alternativeText":810,"caption":33,"width":618,"height":619,"formats":811,"hash":817,"ext":384,"mime":385,"size":818,"url":819,"previewUrl":33,"provider":370,"provider_metadata":33,"createdAt":820,"updatedAt":821,"documentId":822,"publishedAt":373,"focalPoint":33},13039,"10_website_KPI.png","ten website kpis to measure performance",{"thumbnail":812},{"ext":384,"url":813,"hash":814,"mime":385,"name":815,"path":33,"size":816,"width":598,"height":626},"https://s3.us-east-2.amazonaws.com/whatagraph.com/thumbnail_10_website_KPI_54c0326c69.png","thumbnail_10_website_KPI_54c0326c69","thumbnail_10_website_KPI.png",14.64,"10_website_KPI_54c0326c69",83.96,"https://s3.us-east-2.amazonaws.com/whatagraph.com/10_website_KPI_54c0326c69.png","2024-09-11T15:44:50.355Z","2024-09-11T15:48:08.806Z","uj89ljmf8besqxawg13fh4mo",{"id":119,"title":634,"slug":635,"subheading":636,"createdAt":637,"updatedAt":638,"publishedAt":639,"documentId":640},{"dateReorder":801,"id":825,"documentId":826,"title":827,"summary":828,"slug":829,"cover_image":830,"article_category":846},2227,"ldeuu862vstldbpdj43q15t4","Digital Marketing Reporting in 2025: The Ultimate Guide With Templates, Dashboards, Tools and Metrics","\u003Cp>What are the benefits of digital marketing reporting? What templates to use, and how often should you send reports? Here is a digital marketing reporting guide containing all the information you need to create compelling reports to help you monitor and execute marketing campaigns and strategies.  \u003C/p>","digital-marketing-reporting",{"id":831,"name":832,"alternativeText":833,"caption":33,"width":618,"height":619,"formats":834,"hash":840,"ext":384,"mime":385,"size":841,"url":842,"previewUrl":33,"provider":370,"provider_metadata":33,"createdAt":843,"updatedAt":844,"documentId":845,"publishedAt":373,"focalPoint":33},10038,"digital-marketing-reporting.png","Digital Marketing Reporting: The Ultimate Guide With Templates, Dashboards, Tools and Metrics",{"thumbnail":835},{"ext":384,"url":836,"hash":837,"mime":385,"name":838,"path":572,"size":839,"width":598,"height":626},"https://s3.us-east-2.amazonaws.com/whatagraph.com/strapi_blog_files/thumbnail_digital_marketing_reporting_90609a1062.png","thumbnail_digital_marketing_reporting_90609a1062","thumbnail_digital-marketing-reporting.png",16.86,"digital_marketing_reporting_90609a1062",93.18,"https://s3.us-east-2.amazonaws.com/whatagraph.com/strapi_blog_files/digital_marketing_reporting_90609a1062.png","2023-02-14T17:36:10.558Z","2024-04-15T07:54:00.877Z","kgic0ttey6wql0q2traql0nh",{"id":115,"title":665,"slug":666,"subheading":667,"createdAt":668,"updatedAt":669,"publishedAt":670,"documentId":671},{"dateReorder":848,"id":849,"documentId":850,"title":851,"summary":852,"slug":853,"cover_image":854,"article_category":870},"2022-07-20",2936,"s8mwigeri2iykaqh1fy3k9oc","11 Essential Email Marketing KPIs To Measure Your Campaigns’ Success","\u003Cp>Is your email marketing campaign working? Are you on track to meet your email marketing objectives? Are you providing your client's audience with the content they want? Find a list of the most important metrics to help you answer these questions and adjust your strategy based on your client's most recent expectations.\u003C/p>","kpis-for-email-marketing",{"id":855,"name":856,"alternativeText":857,"caption":33,"width":618,"height":619,"formats":858,"hash":864,"ext":384,"mime":385,"size":865,"url":866,"previewUrl":33,"provider":370,"provider_metadata":33,"createdAt":867,"updatedAt":868,"documentId":869,"publishedAt":373,"focalPoint":33},10028,"Marketing%20KPI.png","Essential Email Marketing KPIs To Measure Your Campaigns’ Success",{"thumbnail":859},{"ext":384,"url":860,"hash":861,"mime":385,"name":862,"path":572,"size":863,"width":598,"height":626},"https://s3.us-east-2.amazonaws.com/whatagraph.com/strapi_blog_files/thumbnail_Marketing_20_KPI_a3f60632ab.png","thumbnail_Marketing_20_KPI_a3f60632ab","thumbnail_Marketing%20KPI.png",14.59,"Marketing_20_KPI_a3f60632ab",79.73,"https://s3.us-east-2.amazonaws.com/whatagraph.com/strapi_blog_files/Marketing_20_KPI_a3f60632ab.png","2023-02-14T17:34:21.858Z","2024-02-08T10:11:48.179Z","u5jmnvi5u5ec30hws0rmdabt",{"id":119,"title":634,"slug":635,"subheading":636,"createdAt":637,"updatedAt":638,"publishedAt":639,"documentId":640},{"dateReorder":872,"id":873,"documentId":874,"title":875,"summary":876,"slug":877,"cover_image":878,"article_category":893},"2022-02-23",2209,"gqaqiuzruh1vvxhk7q8ds4m3","How to Build a Custom Report Dashboard for Social Media","\u003Cp>Just doing great work as a marketing agency is not enough. Communicating that work to your clients is sometimes even more important. And unfortunately, social media can be complex and building a great social media report can take a while.\u003C/p>","build-social-media-dashboard",{"id":879,"name":880,"alternativeText":875,"caption":33,"width":618,"height":619,"formats":881,"hash":887,"ext":384,"mime":385,"size":888,"url":889,"previewUrl":33,"provider":370,"provider_metadata":33,"createdAt":890,"updatedAt":891,"documentId":892,"publishedAt":373,"focalPoint":33},10016,"social%20media%20Report%20Dashboard.png",{"thumbnail":882},{"ext":384,"url":883,"hash":884,"mime":385,"name":885,"path":572,"size":886,"width":598,"height":626},"https://s3.us-east-2.amazonaws.com/whatagraph.com/strapi_blog_files/thumbnail_social_20media_20_Report_20_Dashboard_4479a17f70.png","thumbnail_social_20media_20_Report_20_Dashboard_4479a17f70","thumbnail_social%20media%20Report%20Dashboard.png",14.38,"social_20media_20_Report_20_Dashboard_4479a17f70",66.27,"https://s3.us-east-2.amazonaws.com/whatagraph.com/strapi_blog_files/social_20media_20_Report_20_Dashboard_4479a17f70.png","2023-02-14T17:29:29.444Z","2024-05-06T17:17:58.961Z","m6mpdk9o7jcvslmf07trxdym",{"id":115,"title":665,"slug":666,"subheading":667,"createdAt":668,"updatedAt":669,"publishedAt":670,"documentId":671},{"dateReorder":895,"id":896,"documentId":897,"title":898,"summary":899,"slug":900,"cover_image":901,"article_category":916},"2022-01-10",2932,"pq5qtlhhg18w6rr4vgtyxntl","Dashboard vs Report: Why You Need Both for Data Monitoring","\u003Cp>Dashboards give you a quick summary of the most important information that updates in real-time. This makes them great for monitoring key metrics and strategic KPIs. Reports, on the other hand, focus on specific areas and provide deeper insights over a period of time.\u003C/p>\u003Cp>However, this it's not that simple. Marketers must distinguish between the two and use them appropriately to get the full benefits of data monitoring without wasting resources. Keep reading to find out the differences between a dashboard and a report, and when to use each of them.\u003C/p>","dashboard-vs-report",{"id":902,"name":903,"alternativeText":898,"caption":33,"width":682,"height":683,"formats":904,"hash":910,"ext":384,"mime":385,"size":911,"url":912,"previewUrl":33,"provider":370,"provider_metadata":33,"createdAt":913,"updatedAt":914,"documentId":915,"publishedAt":373,"focalPoint":33},10013,"dashboard%20vs%20report%20marketing.png",{"thumbnail":905},{"ext":384,"url":906,"hash":907,"mime":385,"name":908,"path":572,"size":909,"width":598,"height":626},"https://s3.us-east-2.amazonaws.com/whatagraph.com/strapi_blog_files/thumbnail_dashboard_20vs_20report_20marketing_6552036e66.png","thumbnail_dashboard_20vs_20report_20marketing_6552036e66","thumbnail_dashboard%20vs%20report%20marketing.png",73.13,"dashboard_20vs_20report_20marketing_6552036e66",193.34,"https://s3.us-east-2.amazonaws.com/whatagraph.com/strapi_blog_files/dashboard_20vs_20report_20marketing_6552036e66.png","2023-02-14T17:28:54.671Z","2024-08-15T07:57:23.823Z","y2ubwxcfow4ekuvyxurs5z80",{"id":115,"title":665,"slug":666,"subheading":667,"createdAt":668,"updatedAt":669,"publishedAt":670,"documentId":671},[918,919,927,935,936,937],{"id":88,"title":722,"slug":723,"subheading":724,"createdAt":725,"updatedAt":726,"publishedAt":727,"documentId":728},{"id":92,"title":920,"slug":921,"subheading":922,"createdAt":923,"updatedAt":924,"publishedAt":925,"documentId":926},"Alternatives","alternatives","Compare the best reporting and data platforms in the business","2024-09-30T12:31:40.776Z","2026-07-23T15:12:58.676Z","2026-07-23T15:12:58.789Z","cbxupqrhy6d1c86xnu4a7ao9",{"id":112,"title":928,"slug":929,"subheading":930,"createdAt":931,"updatedAt":932,"publishedAt":933,"documentId":934},"Data analytics","data-analytics","Delve into a goldmine of marketing data","2023-05-16T15:39:58.211Z","2026-07-23T15:13:17.766Z","2026-07-23T15:13:17.878Z","ro7y3d6bnpwryxg95ibaxn7w",{"id":119,"title":634,"slug":635,"subheading":636,"createdAt":637,"updatedAt":638,"publishedAt":639,"documentId":640},{"id":115,"title":665,"slug":666,"subheading":667,"createdAt":668,"updatedAt":669,"publishedAt":670,"documentId":671},{"id":123,"title":938,"slug":939,"subheading":940,"createdAt":941,"updatedAt":942,"publishedAt":943,"documentId":944},"Product news","product-news","The latest news and product updates","2023-05-16T15:42:50.435Z","2026-07-23T15:14:53.038Z","2026-07-23T15:14:53.148Z","q1i3lojk1guf9n4i3hfr7mvg",1786610520721]