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id=\"what-is-an-activecampaign-reporting-tool\">What is an ActiveCampaign reporting tool?\u003C/h2>\u003Cp>An ActiveCampaign reporting tool helps you pull your email marketing data out of ActiveCampaign and turn it into clear, structured reports - without the manual work.\u003C/p>\u003Cp>ActiveCampaign has built-in analytics, and they're genuinely useful for checking campaign-level metrics. \u003C/p>\u003Cp>But the moment you need to show a client how their email performance connects to their paid ads, their website traffic, or their revenue, you've hit a wall. The data lives in different places, and stitching it together takes time most teams don't have.\u003C/p>\u003Cp>That's where a dedicated email analytics tool comes in. Instead of jumping between ActiveCampaign, Google Ads Manager, Meta, and a spreadsheet, you get one unified view that tells the complete story.\u003C/p>\u003Cp>ActiveCampaign is proven to drive results. Over \u003Ca href=\"https://www.activecampaign.com/blog/activecampaign-year-in-review\" target=\"_blank\" rel=\"noopener noreferrer\">two-thirds of users\u003C/a> (67%) report seeing ROI within six months, and 83% within the first year. But getting to those results - and being able to clearly show them to clients or stakeholders - depends heavily on how well you handle your email campaign reporting.\u003C/p>\u003Cp>A good ActiveCampaign analytics tool takes the pressure off your team:\u003C/p>\u003Cul>\u003Cli data-list-item-id=\"eb16d9cfebfdf64ac2736c67512b0d0dc\">\u003Cstrong>Connects to ActiveCampaign\u003C/strong> and pulls campaign, contact, and automation data automatically\u003C/li>\u003Cli data-list-item-id=\"e13699dbe4f0aeaf56e56f1367ac6ba1b\">\u003Cstrong>Combines that data with other marketing channels\u003C/strong> for a full cross-channel picture\u003C/li>\u003Cli data-list-item-id=\"ebf762f41e24537139b0e5ecd5d7768ed\">\u003Cstrong>Structures and visualizes metrics\u003C/strong> in a way that clients can actually follow\u003C/li>\u003Cli data-list-item-id=\"eb2b2849f317827b63ff15ec95ce11b11\">\u003Cstrong>Let's you white-label reports\u003C/strong> with your branding, not a generic dashboard\u003C/li>\u003C/ul>\u003Cp>\u003Cstrong>Whatagraph has also launched an MCP that lets you connect your data to Claude or ChatGPT and analyze your data there.\u003C/strong>\u003C/p>\u003Cp>With Whatagraph, you get all of this. And with \u003Ca href=\"/whatagraph-iq\">Whatagraph IQ\u003C/a>, the process gets even faster. \u003C/p>\u003Cfigure class=\"media\">\u003Cdiv data-oembed-url=\"https://youtu.be/M49D5LQZdhg?si=WDLPba_8BXgiodiu\">\u003Cdiv style=\"position: relative; padding-bottom: 100%; height: 0; padding-bottom: 56.2493%;\">\u003Ciframe src=\"https://www.youtube.com/embed/M49D5LQZdhg\" style=\"position: absolute; width: 100%; height: 100%; top: 0; left: 0;\" frameborder=\"0\" allow=\"autoplay; encrypted-media\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen=\"\">\u003C/iframe>\u003C/div>\u003C/div>\u003C/figure>\u003Cp> \u003C/p>\u003Cp>Rather than assembling reports piece by piece, your team can:\u003C/p>\u003Cul>\u003Cli data-list-item-id=\"e9c255cdaf454ad6dc8e09d02a5dfc891\">Type a prompt and get a full report built instantly, with charts, tabs, and metrics already in place\u003C/li>\u003Cli data-list-item-id=\"e5759ed77645ad0795302dc5aeb38d5c0\">Upload a client's logo or brand assets and let IQ apply the right colors and fonts automatically\u003C/li>\u003Cli data-list-item-id=\"eb6d0dd70043455b050b8493d94e39e14\">Generate written performance summaries pulled directly from your live data - no writing from scratch\u003C/li>\u003Cli data-list-item-id=\"e9d0e9d8a29c91b4659b809c198a0fe46\">Ask IQ Chat a direct question about your ActiveCampaign data and get an instant answer, without digging through dashboards\u003C/li>\u003C/ul>\u003Cp>\u003Cstrong>We've also \u003C/strong>\u003Ca href=\"https://help.whatagraph.com/en/articles/14643388-connect-whatagraph-to-your-ai-assistant-with-mcp\">\u003Cstrong>recently released an MCP\u003C/strong>\u003C/a>\u003Cstrong> that lets you connect your ActiveCampaign data to Claude or ChatGPT and analyze your data. \u003C/strong>\u003C/p>\u003Cp>The result is less time spent on repetitive reporting tasks and more time spent on the work that actually moves the needle.\u003C/p>\u003Cp>Uptick Marketing saw this firsthand. After switching to Whatagraph, their monthly reporting time dropped from \u003Ca href=\"/case-studies/uptick-marketing\">60 hours down to just 10 to 20 hours\u003C/a>. \u003C/p>\u003Cp>\u003Cblockquote class=\"quote quote--variant-1 py-6 px-6 !my-2 rounded-2xl !max-w-full md:text-lg lg:text-xl text-base-dark\">\n          \u003Cdiv class=\"flex gap-4\">\n            \u003Cdiv class=\"\">\n              \u003Csvg\n                xmlns=\"http://www.w3.org/2000/svg\"\n                width=\"28\"\n                height=\"26\"\n                viewBox=\"0 0 28 26\"\n                fill=\"none\"\n              >\n                \u003Cpath\n                  opacity=\"0.15\"\n                  d=\"M10.5428 4.65271C8.26599 5.08169 6.66559 6.73158 5.74165 9.60241C5.27967 11.0213 5.04869 12.4237 5.04869 13.8096C5.04869 13.9746 5.04869 14.1231 5.04869 14.2551C5.08169 14.3541 5.11468 14.6016 5.14768 14.9976H10.5428V25.7879H0V15.839C0 10.9553 0.97344 7.19356 2.92032 4.55372C4.8672 1.91388 7.40804 0.395976 10.5428 0V4.65271ZM27.2233 4.65271C25.4084 4.94969 24.0225 5.97263 23.0656 7.72152C22.1416 9.47042 21.6797 11.4833 21.6797 13.7602C21.6797 13.9581 21.6797 14.1561 21.6797 14.3541C21.7127 14.5521 21.7622 14.7666 21.8282 14.9976H27.2233V25.7879H16.631V15.839C16.631 11.9123 17.4559 8.41448 19.1058 5.34567C20.7557 2.24386 23.4616 0.461971 27.2233 0V4.65271Z\"\n                  fill=\"#5667FC\"\n                />\n              \u003C/svg>\n            \u003C/div>\n            \u003Cdiv class=\"italic\">\n              Whatagraph replaced our old reporting tool and internal spreadsheets we were using. It aggregates the data, transforms it, and displays it in comprehensive visuals. - \u003Ca href=\"https://www.linkedin.com/in/matt-spivak-33b6aa45/\" target=\"_blank\" rel=\"noopener noreferrer\">Matt Spivak\u003C/a>, Marketing Consultant at \u003Ca href=\"https://uptickmarketing.com/\" target=\"_blank\" rel=\"noopener noreferrer\">UpTick Marketing\u003C/a>\n\n              \u003Cfooter class=\"text-right font-bold !mt-3 text-wrap-balance not-italic [&_a]:font-bold\">\n                \n              \u003C/footer>\n            \u003C/div>\n          \u003C/div>\n        \u003C/blockquote>\u003C/p>\u003Ch2 id=\"what-are-the-best-activecampaign-reporting-tools\">What are the best ActiveCampaign reporting tools?\u003C/h2>\u003Cp>ActiveCampaign works well as an email and marketing automation platform - but when it comes to reporting, most teams quickly realize they need something more.\u003C/p>\u003Cp>Here are five tools worth considering, and what each one is actually good at.\u003C/p>\u003Ch3 id=\"whatagraph-best-activecampaign-reporting-tool-for-agencies-and-marketing-teams\">1. Whatagraph - best ActiveCampaign reporting tool for agencies and marketing teams\u003C/h3>\u003Cp>Whatagraph is an all-in-one marketing intelligence platform built for teams that need to report on multiple channels without building a data engineering stack to do it.\u003C/p>\u003Cp>Connect your ActiveCampaign account alongside Google Ads, Meta, Shopify, HubSpot, and 60+ other sources, and your data flows directly into your reports - accurately, automatically, and without third-party connectors getting in the way.\u003C/p>\u003Cp>Here's what you get:\u003C/p>\u003Cul>\u003Cli data-list-item-id=\"e2149e3aa288e515e8b43d6235c3737cb\">\u003Cstrong>60+ native integrations\u003C/strong> covering email, paid, social, SEO, e-commerce, and CRM platforms (e.g, Salesforce & Hubspot)\u003C/li>\u003Cli data-list-item-id=\"e83324fd4259cee33c5224c79bb294ee0\">\u003Cstrong>Cross-channel reporting\u003C/strong> that blends ActiveCampaign data with the rest of your marketing stack in one unified view\u003C/li>\u003Cli data-list-item-id=\"e0a7410f01b9476273cde4bdbde7041d0\">\u003Cstrong>Whatagraph IQ:\u003C/strong> a full suite of AI features to build, brand, and analyze reports without manual setup\u003C/li>\u003Cli data-list-item-id=\"e3fa3024fbf96fb74b2892657bf837b45\">\u003Cstrong>Custom metrics\u003C/strong> and data blends you can create by asking AI - no formulas, no code\u003C/li>\u003Cli data-list-item-id=\"e9e0876930aa5ec5b1b2d88d133719aeb\">\u003Cstrong>Automated report delivery\u003C/strong> via email, Slack, live links, PDF, or CSV\u003C/li>\u003C/ul>\u003Cp>And for teams managing multiple clients, \u003Ca href=\"/overview\">Whatagraph's Overview\u003C/a> gives your team a single place to monitor all accounts at a glance.\u003C/p>\u003Cp>\u003Cblockquote class=\"quote quote--variant-2 py-6 px-6 !my-2 rounded-2xl !max-w-full md:text-lg lg:text-xl text-base-dark\">\n          \u003Cdiv class=\"flex gap-4\">\n            \u003Cdiv class=\"\">\n              \u003Csvg\n                xmlns=\"http://www.w3.org/2000/svg\"\n                width=\"28\"\n                height=\"26\"\n                viewBox=\"0 0 28 26\"\n                fill=\"none\"\n              >\n                \u003Cpath\n                  opacity=\"0.15\"\n                  d=\"M10.5428 4.65271C8.26599 5.08169 6.66559 6.73158 5.74165 9.60241C5.27967 11.0213 5.04869 12.4237 5.04869 13.8096C5.04869 13.9746 5.04869 14.1231 5.04869 14.2551C5.08169 14.3541 5.11468 14.6016 5.14768 14.9976H10.5428V25.7879H0V15.839C0 10.9553 0.97344 7.19356 2.92032 4.55372C4.8672 1.91388 7.40804 0.395976 10.5428 0V4.65271ZM27.2233 4.65271C25.4084 4.94969 24.0225 5.97263 23.0656 7.72152C22.1416 9.47042 21.6797 11.4833 21.6797 13.7602C21.6797 13.9581 21.6797 14.1561 21.6797 14.3541C21.7127 14.5521 21.7622 14.7666 21.8282 14.9976H27.2233V25.7879H16.631V15.839C16.631 11.9123 17.4559 8.41448 19.1058 5.34567C20.7557 2.24386 23.4616 0.461971 27.2233 0V4.65271Z\"\n                  fill=\"#7171F2\"\n                />\n              \u003C/svg>\n            \u003C/div>\n            \u003Cdiv class=\"italic\">\n              The overview is the easiest for our internal way of working. Our Account Managers don’t have to ask me for KPIs anymore—they just grab the link and send it to the client quickly without my help. It’s just quicker and easier. - \u003Ca href=\"https://www.linkedin.com/in/tanjastjepanovic/\" target=\"_blank\" rel=\"noopener noreferrer\">Tanja Keglić\u003C/a>, Performance Marketing Manager at \u003Ca href=\"https://www.achtzehngrad.at/\" target=\"_blank\" rel=\"noopener noreferrer\">Achtzehn Grad\u003C/a>\n\n              \u003Cfooter class=\"text-right font-bold !mt-3 text-wrap-balance not-italic [&_a]:font-bold\">\n                \n              \u003C/footer>\n            \u003C/div>\n          \u003C/div>\n        \u003C/blockquote>\u003C/p>\u003Cp>\u003Cimg src=\"https://media.whatagraph.com/Overview_Active_Campaign_reporting_tool_c9ff9cdcb2.png\" srcset=\"https://media.whatagraph.com/Overview_Active_Campaign_reporting_tool_c9ff9cdcb2.png?width=350 350w, https://media.whatagraph.com/Overview_Active_Campaign_reporting_tool_c9ff9cdcb2.png?width=700 700w, https://media.whatagraph.com/Overview_Active_Campaign_reporting_tool_c9ff9cdcb2.png?width=420 440w, https://media.whatagraph.com/Overview_Active_Campaign_reporting_tool_c9ff9cdcb2.png?width=840 880w, https://media.whatagraph.com/Overview_Active_Campaign_reporting_tool_c9ff9cdcb2.png?width=768 768w, https://media.whatagraph.com/Overview_Active_Campaign_reporting_tool_c9ff9cdcb2.png?width=1536 1536w, https://media.whatagraph.com/Overview_Active_Campaign_reporting_tool_c9ff9cdcb2.png?width=992 992w, https://media.whatagraph.com/Overview_Active_Campaign_reporting_tool_c9ff9cdcb2.png?width=1984 1984w, https://media.whatagraph.com/Overview_Active_Campaign_reporting_tool_c9ff9cdcb2.png?width=600 1200w, https://media.whatagraph.com/Overview_Active_Campaign_reporting_tool_c9ff9cdcb2.png?width=1200 2400w, https://media.whatagraph.com/Overview_Active_Campaign_reporting_tool_c9ff9cdcb2.png?width=720 1440w, https://media.whatagraph.com/Overview_Active_Campaign_reporting_tool_c9ff9cdcb2.png?width=1440 2880w\" sizes=\"(max-width: 350px) 350px, (max-width: 440px) 440px, (max-width: 768px) 768px, (max-width: 992px) 992px, (max-width: 1200px) 1200px, (min-resolution: 192dpi) and (max-width: 350px) 700px, (min-resolution: 192dpi) and (max-width: 420px) 840px, (min-resolution: 192dpi) and (max-width: 768px) 1536px, (min-resolution: 192dpi) and (max-width: 992px) 1984px, (min-resolution: 192dpi) and (max-width: 1200px) 2400px, (min-resolution: 192dpi) 2880px, 1440px\" loading=\"lazy\" fetchpriority=\"auto\" decoding=\"async\" alt=\"Activecampaign Reporting Tool - Spreadsheet showing campaign names, cost-per-click, impressions, and spending.\">\u003C/p>\u003Cp>With Whatagraph IQ, you're not assembling custom reports from scratch. Instead, you can:\u003C/p>\u003Cp>\u003Cstrong>1. Build full reports from a prompt.\u003C/strong> Simply describe what you need, and IQ generates the entire report - tabs, charts, KPI widgets, and all. No drag-and-drop required.\u003C/p>\u003Cp>\u003Cstrong>2. Brand reports in seconds.\u003C/strong> Upload a client logo or image, and IQ creates a matching theme with the right colors, fonts, and styling applied automatically.\u003C/p>\u003Cp>When it comes to the importance of design, this is why Michael Keenan, from Principal Peak, thinks it’s important:\u003C/p>\u003Cp>\u003Cblockquote class=\"quote quote--variant-3 py-6 px-6 !my-2 rounded-2xl !max-w-full md:text-lg lg:text-xl text-base-dark\">\n          \u003Cdiv class=\"flex gap-4\">\n            \u003Cdiv class=\"\">\n              \u003Csvg\n                xmlns=\"http://www.w3.org/2000/svg\"\n                width=\"28\"\n                height=\"26\"\n                viewBox=\"0 0 28 26\"\n                fill=\"none\"\n              >\n                \u003Cpath\n                  opacity=\"0.15\"\n                  d=\"M10.5428 4.65271C8.26599 5.08169 6.66559 6.73158 5.74165 9.60241C5.27967 11.0213 5.04869 12.4237 5.04869 13.8096C5.04869 13.9746 5.04869 14.1231 5.04869 14.2551C5.08169 14.3541 5.11468 14.6016 5.14768 14.9976H10.5428V25.7879H0V15.839C0 10.9553 0.97344 7.19356 2.92032 4.55372C4.8672 1.91388 7.40804 0.395976 10.5428 0V4.65271ZM27.2233 4.65271C25.4084 4.94969 24.0225 5.97263 23.0656 7.72152C22.1416 9.47042 21.6797 11.4833 21.6797 13.7602C21.6797 13.9581 21.6797 14.1561 21.6797 14.3541C21.7127 14.5521 21.7622 14.7666 21.8282 14.9976H27.2233V25.7879H16.631V15.839C16.631 11.9123 17.4559 8.41448 19.1058 5.34567C20.7557 2.24386 23.4616 0.461971 27.2233 0V4.65271Z\"\n                  fill=\"#F8AA52\"\n                />\n              \u003C/svg>\n            \u003C/div>\n            \u003Cdiv class=\"italic\">\n              Design matters because decision-makers will judge your data by its cover before they ever consider its content. Make your reports pretty. Use consistent colors that match your brand. Add white space. Make your fonts readable. - \u003Ca href=\"https://www.linkedin.com/in/michaelakeenan/\" target=\"_blank\" rel=\"noopener noreferrer\">Michael Keenan\u003C/a>, Principal, Peak\n\n              \u003Cfooter class=\"text-right font-bold !mt-3 text-wrap-balance not-italic [&_a]:font-bold\">\n                \n              \u003C/footer>\n            \u003C/div>\n          \u003C/div>\n        \u003C/blockquote>\u003C/p>\u003Cp>This is exactly what Whatagraph IQ Themes helps with - branded, visually consistent reports applied in seconds.\u003C/p>\u003Cp>\u003Cstrong>3. Generate written summaries from live data.\u003C/strong> IQ reads the actual data on your report and writes performance commentary you can send as-is or edit for your own voice. No hallucinations, no copy-pasting numbers into a text doc.\u003C/p>\u003Cp>As \u003Ca href=\"https://www.linkedin.com/in/chriscoussons/\" target=\"_blank\" rel=\"noopener noreferrer\">Chris Coussons\u003C/a>, the founder of \u003Ca href=\"https://visionary-marketing.co.uk/\" target=\"_blank\" rel=\"noopener noreferrer\">Visionary Marketing\u003C/a>, says:\u003C/p>\u003Cp>\u003Cblockquote class=\"quote quote--variant-3 py-6 px-6 !my-2 rounded-2xl !max-w-full md:text-lg lg:text-xl text-base-dark\">\n          \u003Cdiv class=\"flex gap-4\">\n            \u003Cdiv class=\"\">\n              \u003Csvg\n                xmlns=\"http://www.w3.org/2000/svg\"\n                width=\"28\"\n                height=\"26\"\n                viewBox=\"0 0 28 26\"\n                fill=\"none\"\n              >\n                \u003Cpath\n                  opacity=\"0.15\"\n                  d=\"M10.5428 4.65271C8.26599 5.08169 6.66559 6.73158 5.74165 9.60241C5.27967 11.0213 5.04869 12.4237 5.04869 13.8096C5.04869 13.9746 5.04869 14.1231 5.04869 14.2551C5.08169 14.3541 5.11468 14.6016 5.14768 14.9976H10.5428V25.7879H0V15.839C0 10.9553 0.97344 7.19356 2.92032 4.55372C4.8672 1.91388 7.40804 0.395976 10.5428 0V4.65271ZM27.2233 4.65271C25.4084 4.94969 24.0225 5.97263 23.0656 7.72152C22.1416 9.47042 21.6797 11.4833 21.6797 13.7602C21.6797 13.9581 21.6797 14.1561 21.6797 14.3541C21.7127 14.5521 21.7622 14.7666 21.8282 14.9976H27.2233V25.7879H16.631V15.839C16.631 11.9123 17.4559 8.41448 19.1058 5.34567C20.7557 2.24386 23.4616 0.461971 27.2233 0V4.65271Z\"\n                  fill=\"#F8AA52\"\n                />\n              \u003C/svg>\n            \u003C/div>\n            \u003Cdiv class=\"italic\">\n              A report is only useful if it answers the question: is this marketing actually working?\n\n              \u003Cfooter class=\"text-right font-bold !mt-3 text-wrap-balance not-italic [&_a]:font-bold\">\n                \n              \u003C/footer>\n            \u003C/div>\n          \u003C/div>\n        \u003C/blockquote>\u003C/p>\u003Cp>Performance summaries do exactly that - they give clients a clear, written answer without leaving them to figure out the numbers themselves.\u003C/p>\u003Cp>\u003Cstrong>4. Get instant answers from IQ Chat.\u003C/strong> Ask things like \u003Ci>\"Which ActiveCampaign campaign had the highest open rate this quarter?\"\u003C/i> and get a direct answer without opening a single dashboard.\u003C/p>\u003Cp>The results speak for themselves. After switching to Whatagraph, Maatwerk Online, an agency managing 100 clients, is now \u003Ca href=\"/case-studies/maatwerk-online\">saving 100 hours per month on reporting\u003C/a>.\u003C/p>\u003Cp>\u003Cblockquote class=\"quote quote--variant-1 py-6 px-6 !my-2 rounded-2xl !max-w-full md:text-lg lg:text-xl text-base-dark\">\n          \u003Cdiv class=\"flex gap-4\">\n            \u003Cdiv class=\"\">\n              \u003Csvg\n                xmlns=\"http://www.w3.org/2000/svg\"\n                width=\"28\"\n                height=\"26\"\n                viewBox=\"0 0 28 26\"\n                fill=\"none\"\n              >\n                \u003Cpath\n                  opacity=\"0.15\"\n                  d=\"M10.5428 4.65271C8.26599 5.08169 6.66559 6.73158 5.74165 9.60241C5.27967 11.0213 5.04869 12.4237 5.04869 13.8096C5.04869 13.9746 5.04869 14.1231 5.04869 14.2551C5.08169 14.3541 5.11468 14.6016 5.14768 14.9976H10.5428V25.7879H0V15.839C0 10.9553 0.97344 7.19356 2.92032 4.55372C4.8672 1.91388 7.40804 0.395976 10.5428 0V4.65271ZM27.2233 4.65271C25.4084 4.94969 24.0225 5.97263 23.0656 7.72152C22.1416 9.47042 21.6797 11.4833 21.6797 13.7602C21.6797 13.9581 21.6797 14.1561 21.6797 14.3541C21.7127 14.5521 21.7622 14.7666 21.8282 14.9976H27.2233V25.7879H16.631V15.839C16.631 11.9123 17.4559 8.41448 19.1058 5.34567C20.7557 2.24386 23.4616 0.461971 27.2233 0V4.65271Z\"\n                  fill=\"#5667FC\"\n                />\n              \u003C/svg>\n            \u003C/div>\n            \u003Cdiv class=\"italic\">\n              The hours that we’re saving with Whatagraph are just pure profit. We now have time to focus on an actual marketing strategy that helps both our agency and our clients grow. - \u003Ca href=\"https://nl.linkedin.com/in/larsmaat\" target=\"_blank\" rel=\"noopener noreferrer\">Lars Maat\u003C/a>, Co-Founder at \u003Ca href=\"https://www.maatwerkonline.nl/\" target=\"_blank\" rel=\"noopener noreferrer\">Maatwerk Online\u003C/a>\n\n              \u003Cfooter class=\"text-right font-bold !mt-3 text-wrap-balance not-italic [&_a]:font-bold\">\n                \n              \u003C/footer>\n            \u003C/div>\n          \u003C/div>\n        \u003C/blockquote>\u003C/p>\u003Cp>\u003Ca href=\"https://live.whatagraph.com/auth/register\"  rel=\"noopener noreferrer\">Start 14 day free trial with Whatagraph today.\u003C/a>\u003C/p>\u003Ch3 id=\"looker-studio-best-for-teams-already-working-in-the-google-ecosystem\">2. Looker Studio - best for teams already working in the Google ecosystem\u003C/h3>\u003Cp>\u003Ca href=\"/blog/articles/google-data-studio-alternatives\">Looker Studio\u003C/a> (formerly Google Data Studio) is a free dashboarding tool that works well when your data lives primarily in Google's platforms. If your client's email marketing is in ActiveCampaign but the rest of their stack is Google Ads and GA4, you can pull it all together here - with some caveats.\u003C/p>\u003Cp>Key features:\u003C/p>\u003Cul>\u003Cli data-list-item-id=\"eab89362a2a0f857ecfe3ef306f3d567d\">Free to use for standard reports and dashboards\u003C/li>\u003Cli data-list-item-id=\"e7e5787a92b4430986e231c0529d5e8db\">Native connections to Google Ads, GA4, YouTube, Google Sheets, and more\u003C/li>\u003Cli data-list-item-id=\"e595566647c7be80b241c6c8e51b38db5\">Drag-and-drop report builder with a variety of chart types\u003C/li>\u003C/ul>\u003Cp>Looker Studio has a real ceiling once you move beyond Google-native data. Pulling in ActiveCampaign requires a paid third-party connector, and those connectors are known to break - often at the worst possible time.\u003C/p>\u003Ch3 id=\"agencyanalytics-best-for-smaller-agencies-focused-on-seo-reporting\">3. AgencyAnalytics - best for smaller agencies focused on SEO reporting\u003C/h3>\u003Cp>\u003Ca href=\"/blog/articles/agencyanalytics-alternatives-and-competitors\">AgencyAnalytics\u003C/a> is a white-labeled reporting platform designed for digital agencies that want a simple, brandable way to show clients their performance across SEO, PPC, and social channels. Setup is straightforward, and the interface is easy to navigate.\u003C/p>\u003Cp>Key features:\u003C/p>\u003Cul>\u003Cli data-list-item-id=\"e17143ad7f2561d5801fc58ec0a8897a1\">White-labeled reports and dashboards with your agency's branding\u003C/li>\u003Cli data-list-item-id=\"eb7712e2ff2195313f290d07ff860aded\">Integrations with Google Ads, Facebook Ads, TikTok, and other common channels\u003C/li>\u003Cli data-list-item-id=\"e2e20e0660b97c73cafad941d75932731\">Scheduled PDF and email report delivery\u003C/li>\u003Cli data-list-item-id=\"e7b110de7aaad3e33083c20d8c96cf122\">Basic SEO-focused dashboard and report templates\u003C/li>\u003C/ul>\u003Cp>AgencyAnalytics works best if email reporting is a secondary need and your primary focus is SEO or PPC. Plus, the limited customization and lack of data blending can become a real bottleneck.\u003C/p>\u003Ch3 id=\"microsoft-power-bi-best-for-large-enterprises-with-a-dedicated-data-team\">4. Microsoft Power BI - best for large enterprises with a dedicated data team\u003C/h3>\u003Cp>Power BI is Microsoft's enterprise-grade business intelligence platform. It can connect to an enormous range of data sources, handle large data volumes, and produce highly detailed, interactive dashboards.\u003C/p>\u003Cp>Key features:\u003C/p>\u003Cul>\u003Cli data-list-item-id=\"e9552af097dfb18bc61a975802a071736\">Wide range of data connectors, including marketing, CRM, and database sources\u003C/li>\u003Cli data-list-item-id=\"e22615bf2a4e7f0f5e6961bc8ca28ffdc\">Advanced visualization options and interactive report elements\u003C/li>\u003Cli data-list-item-id=\"e47bef3a10d7be745db9a98a8bef9b5a1\">Native integration with the Microsoft 365 ecosystem\u003C/li>\u003Cli data-list-item-id=\"ee8a60b97588ef20d434ce549830011db\">Scheduled data refresh for near-live reporting\u003C/li>\u003C/ul>\u003Cp>Power BI is genuinely powerful - but it's built for data teams, not marketing teams. \u003C/p>\u003Cp>Setting up an ActiveCampaign integration, building a report from scratch, and maintaining it as your data changes all require a level of technical fluency that most account managers simply don't have time to develop.\u003C/p>\u003Ch3 id=\"supermetrics-best-for-teams-that-already-have-a-bi-or-visualization-tool-in-place\">5. Supermetrics - best for teams that already have a BI or visualization tool in place\u003C/h3>\u003Cp>\u003Ca href=\"/blog/articles/supermetrics-competitors-and-alternatives\">Supermetrics\u003C/a> is a data pipeline tool - think of it as the layer that moves your marketing data from platforms like ActiveCampaign into destinations like Google Sheets, BigQuery, or Looker Studio. It doesn't build reports or visualize anything on its own.\u003C/p>\u003Cp>Key features:\u003C/p>\u003Cul>\u003Cli data-list-item-id=\"ecaa9a8e547f9e5b32ac819e97f7b7f34\">Data connectors for a wide range of marketing platforms\u003C/li>\u003Cli data-list-item-id=\"e1828314c23c1bb578788fa7c8443750c\">Destinations include Google Sheets, BigQuery, Looker Studio, and Excel\u003C/li>\u003Cli data-list-item-id=\"ea3e1a42d4ef5bf60df2125a807d7b78a\">Scheduled data syncs to keep your destination tool refreshed\u003C/li>\u003C/ul>\u003Cp>Supermetrics can work if you already have a visualization setup and just need a reliable data pipeline to feed it. But for marketing agencies that want one platform for data connection, visualization, and sharing, it falls short.\u003C/p>\u003Ch2 id=\"what-email-metrics-should-i-include-in-an-activecampaign-report\">What email metrics should I include in an ActiveCampaign report?\u003C/h2>\u003Cp>ActiveCampaign surfaces a lot of data - but a good report isn't about showing all of it. The right metrics always tie back to what your client’s goals are.\u003C/p>\u003Cp>\u003Cblockquote class=\"quote quote--variant-2 py-6 px-6 !my-2 rounded-2xl !max-w-full md:text-lg lg:text-xl text-base-dark\">\n          \u003Cdiv class=\"flex gap-4\">\n            \u003Cdiv class=\"\">\n              \u003Csvg\n                xmlns=\"http://www.w3.org/2000/svg\"\n                width=\"28\"\n                height=\"26\"\n                viewBox=\"0 0 28 26\"\n                fill=\"none\"\n              >\n                \u003Cpath\n                  opacity=\"0.15\"\n                  d=\"M10.5428 4.65271C8.26599 5.08169 6.66559 6.73158 5.74165 9.60241C5.27967 11.0213 5.04869 12.4237 5.04869 13.8096C5.04869 13.9746 5.04869 14.1231 5.04869 14.2551C5.08169 14.3541 5.11468 14.6016 5.14768 14.9976H10.5428V25.7879H0V15.839C0 10.9553 0.97344 7.19356 2.92032 4.55372C4.8672 1.91388 7.40804 0.395976 10.5428 0V4.65271ZM27.2233 4.65271C25.4084 4.94969 24.0225 5.97263 23.0656 7.72152C22.1416 9.47042 21.6797 11.4833 21.6797 13.7602C21.6797 13.9581 21.6797 14.1561 21.6797 14.3541C21.7127 14.5521 21.7622 14.7666 21.8282 14.9976H27.2233V25.7879H16.631V15.839C16.631 11.9123 17.4559 8.41448 19.1058 5.34567C20.7557 2.24386 23.4616 0.461971 27.2233 0V4.65271Z\"\n                  fill=\"#7171F2\"\n                />\n              \u003C/svg>\n            \u003C/div>\n            \u003Cdiv class=\"italic\">\n              There's a ton of metrics that we as marketers look at that would make no sense and probably overwhelm the customers. So we always try to be very specific about what the client's goal is and then just show the metrics for that. - \u003Ca href=\"https://www.linkedin.com/in/cheyenneskye/\" target=\"_blank\" rel=\"noopener noreferrer\">Cheyenne Skye\u003C/a>, Digital Marketing Analyst, \u003Ca href=\"https://www.noisenewmedia.com/\" target=\"_blank\" rel=\"noopener noreferrer\">Noise New Media\u003C/a>\n\n              \u003Cfooter class=\"text-right font-bold !mt-3 text-wrap-balance not-italic [&_a]:font-bold\">\n                \n              \u003C/footer>\n            \u003C/div>\n          \u003C/div>\n        \u003C/blockquote>\u003C/p>\u003Cp>While every client is different, these are the metrics we recommend as a starting point.\u003C/p>\u003Ch3 id=\"contact-and-pipeline-metrics\">1. Contact and pipeline metrics\u003C/h3>\u003Cp>\u003Cimg src=\"https://media.whatagraph.com/Contact_and_pipeline_metrics_Active_Campaign_reporting_tool_2cfbf21083.png\" srcset=\"https://media.whatagraph.com/Contact_and_pipeline_metrics_Active_Campaign_reporting_tool_2cfbf21083.png?width=350 350w, https://media.whatagraph.com/Contact_and_pipeline_metrics_Active_Campaign_reporting_tool_2cfbf21083.png?width=700 700w, https://media.whatagraph.com/Contact_and_pipeline_metrics_Active_Campaign_reporting_tool_2cfbf21083.png?width=420 440w, https://media.whatagraph.com/Contact_and_pipeline_metrics_Active_Campaign_reporting_tool_2cfbf21083.png?width=840 880w, https://media.whatagraph.com/Contact_and_pipeline_metrics_Active_Campaign_reporting_tool_2cfbf21083.png?width=768 768w, https://media.whatagraph.com/Contact_and_pipeline_metrics_Active_Campaign_reporting_tool_2cfbf21083.png?width=1536 1536w, https://media.whatagraph.com/Contact_and_pipeline_metrics_Active_Campaign_reporting_tool_2cfbf21083.png?width=992 992w, https://media.whatagraph.com/Contact_and_pipeline_metrics_Active_Campaign_reporting_tool_2cfbf21083.png?width=1984 1984w, https://media.whatagraph.com/Contact_and_pipeline_metrics_Active_Campaign_reporting_tool_2cfbf21083.png?width=600 1200w, https://media.whatagraph.com/Contact_and_pipeline_metrics_Active_Campaign_reporting_tool_2cfbf21083.png?width=1200 2400w, https://media.whatagraph.com/Contact_and_pipeline_metrics_Active_Campaign_reporting_tool_2cfbf21083.png?width=720 1440w, https://media.whatagraph.com/Contact_and_pipeline_metrics_Active_Campaign_reporting_tool_2cfbf21083.png?width=1440 2880w\" sizes=\"(max-width: 350px) 350px, (max-width: 440px) 440px, (max-width: 768px) 768px, (max-width: 992px) 992px, (max-width: 1200px) 1200px, (min-resolution: 192dpi) and (max-width: 350px) 700px, (min-resolution: 192dpi) and (max-width: 420px) 840px, (min-resolution: 192dpi) and (max-width: 768px) 1536px, (min-resolution: 192dpi) and (max-width: 992px) 1984px, (min-resolution: 192dpi) and (max-width: 1200px) 2400px, (min-resolution: 192dpi) 2880px, 1440px\" loading=\"lazy\" fetchpriority=\"auto\" decoding=\"async\" alt=\"Contact And Pipeline Metrics - Dashboard with charts and tables displaying contact and deal information.\">\u003C/p>\u003Cp>These metrics give you a baseline view of list health and CRM activity - essential for understanding the audience behind your campaigns.\u003C/p>\u003Cul>\u003Cli data-list-item-id=\"e5c5c3eea0d693b1da4a1f8830d498f5f\">\u003Cstrong>Contact count:\u003C/strong> The total number of contacts in your ActiveCampaign account - a foundational number for tracking list growth over time\u003C/li>\u003Cli data-list-item-id=\"e21f83b87451c5694dde16b8f70a0857b\">\u003Cstrong>Deal count:\u003C/strong> How many active deals are in the pipeline - useful for connecting email activity to sales outcomes\u003C/li>\u003Cli data-list-item-id=\"e23e540f56234f6fcf8af0907f5bd21ec\">\u003Cstrong>Deals value:\u003C/strong> The combined value of deals in your pipeline - helps tie email marketing efforts to revenue potential\u003C/li>\u003Cli data-list-item-id=\"ed50e556db3b2752c79b3b5ee2c5cf8c2\">\u003Cstrong>Deals and contacts in account:\u003C/strong> A breakdown of how deals and contacts are distributed across accounts\u003C/li>\u003Cli data-list-item-id=\"e0afd77e2b947b0483575f08f157c21df\">\u003Cstrong>List of deals and contacts:\u003C/strong> A granular view of individual deal and contact records - useful for drilling into specific accounts or segments\u003C/li>\u003C/ul>\u003Ch3 id=\"email-engagement-metrics\">2. Email engagement metrics\u003C/h3>\u003Cfigure class=\"image\">\u003Cimg src=\"https://media.whatagraph.com/Email_engagement_metrics_Active_Campaign_reporting_tool_3daaca8549.png\" srcset=\"https://media.whatagraph.com/Email_engagement_metrics_Active_Campaign_reporting_tool_3daaca8549.png?width=350 350w, https://media.whatagraph.com/Email_engagement_metrics_Active_Campaign_reporting_tool_3daaca8549.png?width=700 700w, https://media.whatagraph.com/Email_engagement_metrics_Active_Campaign_reporting_tool_3daaca8549.png?width=420 440w, https://media.whatagraph.com/Email_engagement_metrics_Active_Campaign_reporting_tool_3daaca8549.png?width=840 880w, https://media.whatagraph.com/Email_engagement_metrics_Active_Campaign_reporting_tool_3daaca8549.png?width=768 768w, https://media.whatagraph.com/Email_engagement_metrics_Active_Campaign_reporting_tool_3daaca8549.png?width=1536 1536w, https://media.whatagraph.com/Email_engagement_metrics_Active_Campaign_reporting_tool_3daaca8549.png?width=992 992w, https://media.whatagraph.com/Email_engagement_metrics_Active_Campaign_reporting_tool_3daaca8549.png?width=1984 1984w, https://media.whatagraph.com/Email_engagement_metrics_Active_Campaign_reporting_tool_3daaca8549.png?width=600 1200w, https://media.whatagraph.com/Email_engagement_metrics_Active_Campaign_reporting_tool_3daaca8549.png?width=1200 2400w, https://media.whatagraph.com/Email_engagement_metrics_Active_Campaign_reporting_tool_3daaca8549.png?width=720 1440w, https://media.whatagraph.com/Email_engagement_metrics_Active_Campaign_reporting_tool_3daaca8549.png?width=1440 2880w\" sizes=\"(max-width: 350px) 350px, (max-width: 440px) 440px, (max-width: 768px) 768px, (max-width: 992px) 992px, (max-width: 1200px) 1200px, (min-resolution: 192dpi) and (max-width: 350px) 700px, (min-resolution: 192dpi) and (max-width: 420px) 840px, (min-resolution: 192dpi) and (max-width: 768px) 1536px, (min-resolution: 192dpi) and (max-width: 992px) 1984px, (min-resolution: 192dpi) and (max-width: 1200px) 2400px, (min-resolution: 192dpi) 2880px, 1440px\" loading=\"lazy\" fetchpriority=\"auto\" decoding=\"async\" alt=\"Email Engagement Metrics - Dashboard with email campaign performance charts and statistics.\">\u003C/figure>\u003Cp>These are the core indicators of how your audience is responding to your marketing campaigns. \u003C/p>\u003Cp>Use these to optimize send frequency, subject lines, and content.\u003C/p>\u003Cul>\u003Cli data-list-item-id=\"e3665b216921ae0ee2436855f888ee37a\">\u003Cstrong>Total emails sent:\u003C/strong> The volume of emails sent across all campaigns in a given period - your baseline for all engagement rate calculations\u003C/li>\u003Cli data-list-item-id=\"efa9a1596641819985b8567aa212dca0f\">\u003Cstrong>Opens:\u003C/strong> The raw number of times emails were opened - a basic signal of subject line effectiveness\u003C/li>\u003Cli data-list-item-id=\"eb5ee3383389ba0872dae8e2479f1fa75\">\u003Cstrong>Open rate:\u003C/strong> Opens as a percentage of emails sent - one of the most watched metrics in any ActiveCampaign engagement report\u003C/li>\u003Cli data-list-item-id=\"e52169f84f860236491fba1c594fec2f4\">\u003Cstrong>Sent vs. opens:\u003C/strong> A visual comparison of send volume against open volume over time - useful for spotting trends and drops in engagement\u003C/li>\u003Cli data-list-item-id=\"eb12294ef105995d7fff98f9897b6a1f4\">\u003Cstrong>Link clicks:\u003C/strong> The number of times links inside your emails were clicked - indicates how compelling your content and CTAs are.\u003C/li>\u003Cli data-list-item-id=\"e20bfa8e3727f395dd4d6854e99b339cf\">\u003Cstrong>Unsubscribes:\u003C/strong> The number of contacts who opted out during a given period - an important list health signal\u003C/li>\u003Cli data-list-item-id=\"e255969a9b5f493b86e24d709244d0b95\">\u003Cstrong>Replies:\u003C/strong> The number of direct replies to your email campaigns - a strong signal of audience engagement\u003C/li>\u003C/ul>\u003Ch3 id=\"campaign-performance-metrics\">3. Campaign performance metrics\u003C/h3>\u003Cfigure class=\"image\">\u003Cimg src=\"https://media.whatagraph.com/Campaign_performance_Active_Campaign_reporting_tool_6a6c6f9712.png\" srcset=\"https://media.whatagraph.com/Campaign_performance_Active_Campaign_reporting_tool_6a6c6f9712.png?width=350 350w, https://media.whatagraph.com/Campaign_performance_Active_Campaign_reporting_tool_6a6c6f9712.png?width=700 700w, https://media.whatagraph.com/Campaign_performance_Active_Campaign_reporting_tool_6a6c6f9712.png?width=420 440w, https://media.whatagraph.com/Campaign_performance_Active_Campaign_reporting_tool_6a6c6f9712.png?width=840 880w, https://media.whatagraph.com/Campaign_performance_Active_Campaign_reporting_tool_6a6c6f9712.png?width=768 768w, https://media.whatagraph.com/Campaign_performance_Active_Campaign_reporting_tool_6a6c6f9712.png?width=1536 1536w, https://media.whatagraph.com/Campaign_performance_Active_Campaign_reporting_tool_6a6c6f9712.png?width=992 992w, https://media.whatagraph.com/Campaign_performance_Active_Campaign_reporting_tool_6a6c6f9712.png?width=1984 1984w, https://media.whatagraph.com/Campaign_performance_Active_Campaign_reporting_tool_6a6c6f9712.png?width=600 1200w, https://media.whatagraph.com/Campaign_performance_Active_Campaign_reporting_tool_6a6c6f9712.png?width=1200 2400w, https://media.whatagraph.com/Campaign_performance_Active_Campaign_reporting_tool_6a6c6f9712.png?width=720 1440w, https://media.whatagraph.com/Campaign_performance_Active_Campaign_reporting_tool_6a6c6f9712.png?width=1440 2880w\" sizes=\"(max-width: 350px) 350px, (max-width: 440px) 440px, (max-width: 768px) 768px, (max-width: 992px) 992px, (max-width: 1200px) 1200px, (min-resolution: 192dpi) and (max-width: 350px) 700px, (min-resolution: 192dpi) and (max-width: 420px) 840px, (min-resolution: 192dpi) and (max-width: 768px) 1536px, (min-resolution: 192dpi) and (max-width: 992px) 1984px, (min-resolution: 192dpi) and (max-width: 1200px) 2400px, (min-resolution: 192dpi) 2880px, 1440px\" loading=\"lazy\" fetchpriority=\"auto\" decoding=\"async\" alt=\"Campaign Performance - Two tables display campaign metrics like opens, clicks, bounces, and unsubscribes.\">\u003C/figure>\u003Cp>These metrics help you evaluate individual campaigns and identify what's working across your email marketing program.\u003C/p>\u003Cul>\u003Cli data-list-item-id=\"e130e6c437c3d1fb6b2dddd3fa7095c17\">\u003Cstrong>Campaign performance breakdown:\u003C/strong> A detailed table showing key metrics - opens, clicks, unsubscribes, replies - across each campaign, so you can compare performance at a glance\u003C/li>\u003Cli data-list-item-id=\"e0e98f74b6d064d0969c3cd5890c81947\">\u003Cstrong>Email campaign goals:\u003C/strong> Tracks progress against the targets you've set for each campaign - keeps reporting tied to outcomes, not just activity\u003C/li>\u003C/ul>\u003Cp>\u003Cblockquote class=\"quote quote--variant-3 py-6 px-6 !my-2 rounded-2xl !max-w-full md:text-lg lg:text-xl text-base-dark\">\n          \u003Cdiv class=\"flex gap-4\">\n            \u003Cdiv class=\"\">\n              \u003Csvg\n                xmlns=\"http://www.w3.org/2000/svg\"\n                width=\"28\"\n                height=\"26\"\n                viewBox=\"0 0 28 26\"\n                fill=\"none\"\n              >\n                \u003Cpath\n                  opacity=\"0.15\"\n                  d=\"M10.5428 4.65271C8.26599 5.08169 6.66559 6.73158 5.74165 9.60241C5.27967 11.0213 5.04869 12.4237 5.04869 13.8096C5.04869 13.9746 5.04869 14.1231 5.04869 14.2551C5.08169 14.3541 5.11468 14.6016 5.14768 14.9976H10.5428V25.7879H0V15.839C0 10.9553 0.97344 7.19356 2.92032 4.55372C4.8672 1.91388 7.40804 0.395976 10.5428 0V4.65271ZM27.2233 4.65271C25.4084 4.94969 24.0225 5.97263 23.0656 7.72152C22.1416 9.47042 21.6797 11.4833 21.6797 13.7602C21.6797 13.9581 21.6797 14.1561 21.6797 14.3541C21.7127 14.5521 21.7622 14.7666 21.8282 14.9976H27.2233V25.7879H16.631V15.839C16.631 11.9123 17.4559 8.41448 19.1058 5.34567C20.7557 2.24386 23.4616 0.461971 27.2233 0V4.65271Z\"\n                  fill=\"#F8AA52\"\n                />\n              \u003C/svg>\n            \u003C/div>\n            \u003Cdiv class=\"italic\">\n              Clients care about one thing: growth. They want to know, 'Did this campaign move the needle?' Revenue, ROI, and progress toward their end goals matter most. - \u003Ca href=\"https://www.linkedin.com/in/tom-jauncey/\" target=\"_blank\" rel=\"noopener noreferrer\">Tom Jauncey\u003C/a>, CEO of \u003Ca href=\"https://nautilusmarketing.co.uk/\" target=\"_blank\" rel=\"noopener noreferrer\">Nautilus Marketing\u003C/a>\n\n              \u003Cfooter class=\"text-right font-bold !mt-3 text-wrap-balance not-italic [&_a]:font-bold\">\n                \n              \u003C/footer>\n            \u003C/div>\n          \u003C/div>\n        \u003C/blockquote>\u003C/p>\u003Ch3 id=\"performance-summary\">4. Performance summary\u003C/h3>\u003Cfigure class=\"image\">\u003Cimg src=\"https://media.whatagraph.com/Performance_summary_Active_Campaign_reporting_tool_ee7bbe6a36.png\" srcset=\"https://media.whatagraph.com/Performance_summary_Active_Campaign_reporting_tool_ee7bbe6a36.png?width=350 350w, https://media.whatagraph.com/Performance_summary_Active_Campaign_reporting_tool_ee7bbe6a36.png?width=700 700w, https://media.whatagraph.com/Performance_summary_Active_Campaign_reporting_tool_ee7bbe6a36.png?width=420 440w, https://media.whatagraph.com/Performance_summary_Active_Campaign_reporting_tool_ee7bbe6a36.png?width=840 880w, https://media.whatagraph.com/Performance_summary_Active_Campaign_reporting_tool_ee7bbe6a36.png?width=768 768w, https://media.whatagraph.com/Performance_summary_Active_Campaign_reporting_tool_ee7bbe6a36.png?width=1536 1536w, https://media.whatagraph.com/Performance_summary_Active_Campaign_reporting_tool_ee7bbe6a36.png?width=992 992w, https://media.whatagraph.com/Performance_summary_Active_Campaign_reporting_tool_ee7bbe6a36.png?width=1984 1984w, https://media.whatagraph.com/Performance_summary_Active_Campaign_reporting_tool_ee7bbe6a36.png?width=600 1200w, https://media.whatagraph.com/Performance_summary_Active_Campaign_reporting_tool_ee7bbe6a36.png?width=1200 2400w, https://media.whatagraph.com/Performance_summary_Active_Campaign_reporting_tool_ee7bbe6a36.png?width=720 1440w, https://media.whatagraph.com/Performance_summary_Active_Campaign_reporting_tool_ee7bbe6a36.png?width=1440 2880w\" sizes=\"(max-width: 350px) 350px, (max-width: 440px) 440px, (max-width: 768px) 768px, (max-width: 992px) 992px, (max-width: 1200px) 1200px, (min-resolution: 192dpi) and (max-width: 350px) 700px, (min-resolution: 192dpi) and (max-width: 420px) 840px, (min-resolution: 192dpi) and (max-width: 768px) 1536px, (min-resolution: 192dpi) and (max-width: 992px) 1984px, (min-resolution: 192dpi) and (max-width: 1200px) 2400px, (min-resolution: 192dpi) 2880px, 1440px\" loading=\"lazy\" fetchpriority=\"auto\" decoding=\"async\" alt=\"ActiveCampaign Reporting Tool - A summary of metrics and recommendations related to email marketing.\">\u003C/figure>\u003Cp>Numbers tell you what happened. A summary tells you what it means - and what to do next.\u003C/p>\u003Cp>In addition to the key metrics, every ActiveCampaign report should start with a short written section that covers what performed well, what didn't, and where you're headed in the next cycle.\u003C/p>\u003Cp>This is what turns a data dump into a report clients actually read.\u003C/p>\u003Cp>\u003Cblockquote class=\"quote quote--variant-1 py-6 px-6 !my-2 rounded-2xl !max-w-full md:text-lg lg:text-xl text-base-dark\">\n          \u003Cdiv class=\"flex gap-4\">\n            \u003Cdiv class=\"\">\n              \u003Csvg\n                xmlns=\"http://www.w3.org/2000/svg\"\n                width=\"28\"\n                height=\"26\"\n                viewBox=\"0 0 28 26\"\n                fill=\"none\"\n              >\n                \u003Cpath\n                  opacity=\"0.15\"\n                  d=\"M10.5428 4.65271C8.26599 5.08169 6.66559 6.73158 5.74165 9.60241C5.27967 11.0213 5.04869 12.4237 5.04869 13.8096C5.04869 13.9746 5.04869 14.1231 5.04869 14.2551C5.08169 14.3541 5.11468 14.6016 5.14768 14.9976H10.5428V25.7879H0V15.839C0 10.9553 0.97344 7.19356 2.92032 4.55372C4.8672 1.91388 7.40804 0.395976 10.5428 0V4.65271ZM27.2233 4.65271C25.4084 4.94969 24.0225 5.97263 23.0656 7.72152C22.1416 9.47042 21.6797 11.4833 21.6797 13.7602C21.6797 13.9581 21.6797 14.1561 21.6797 14.3541C21.7127 14.5521 21.7622 14.7666 21.8282 14.9976H27.2233V25.7879H16.631V15.839C16.631 11.9123 17.4559 8.41448 19.1058 5.34567C20.7557 2.24386 23.4616 0.461971 27.2233 0V4.65271Z\"\n                  fill=\"#5667FC\"\n                />\n              \u003C/svg>\n            \u003C/div>\n            \u003Cdiv class=\"italic\">\n              Keep your reports clear, concise, and actionable. Start with the wins, explain what's driving results, and then outline the next steps. - Tom Jauncey, CEO of Nautilus Marketing\n\n              \u003Cfooter class=\"text-right font-bold !mt-3 text-wrap-balance not-italic [&_a]:font-bold\">\n                \n              \u003C/footer>\n            \u003C/div>\n          \u003C/div>\n        \u003C/blockquote>\u003C/p>\u003Cp>With Whatagraph IQ Summaries, you don't have to write this from scratch. AI pulls the insights directly from your report data and generates a ready-to-send summary you can edit, trim, or publish as-is.\u003C/p>","sections.rich-text-content",{"id":3685,"description":33,"title":33,"items":3686,"__component":3719},913,[3687,3691,3695,3699,3703,3707,3711,3715],{"id":3688,"question":3689,"answer":3690},4891,"Does ActiveCampaign have built-in reporting?","\u003Cp>Yes - ActiveCampaign includes native reporting that covers campaign-level metrics like open rates, click-through rates, and unsubscribes. \u003C/p>\u003Cp> \u003C/p>\u003Cp>It's useful for checking individual campaign performance, but it has real limits:\u003C/p>\u003Cp> \u003C/p>\u003Cul>\u003Cli>\u003Cstrong>No cross-channel reporting\u003C/strong> (email data stays siloed from your paid, social media, or SEO channels)\u003C/li>\u003C/ul>\u003Cp> \u003C/p>\u003Cul>\u003Cli>\u003Cstrong>No white-labeling\u003C/strong> or branded report delivery for clients\u003C/li>\u003C/ul>\u003Cp> \u003C/p>\u003Cul>\u003Cli>\u003Cstrong>No automation\u003C/strong> for scheduled reports sent to stakeholders\u003C/li>\u003C/ul>\u003Cp> \u003C/p>\u003Cul>\u003Cli>\u003Cstrong>Limited customization\u003C/strong> for agencies managing multiple accounts\u003C/li>\u003C/ul>\u003Cp> \u003C/p>\u003Cp>For teams that need more than a basic dashboard, a dedicated ActiveCampaign reporting tool, like Whatagraph, fills the gaps.\u003C/p>",{"id":3692,"question":3693,"answer":3694},4892,"How do I export metrics and reports from ActiveCampaign?","\u003Cp>You can effortlessly export your data from the ActiveCampaign account using Whatagraph software and craft a visually appealing and easy-to-understand report in minutes. It's one of the simplest solutions for tracking your marketing efforts and presenting them to your clients and teammates.\u003C/p>",{"id":3696,"question":3697,"answer":3698},4893,"How do you create a campaign report?","\u003Cp>At Whatagraph, we believe that everyone can be a data scientist. We provide our users with a number of pre-made templates and widgets for every integration and the ability to create a report from scratch.  ActiveCampaign report can be crafted in minutes and then automated for sending at the selected frequency - daily, weekly, bi-weekly or monthly. \u003C/p>",{"id":3700,"question":3701,"answer":3702},4894,"What is Active Campaign used for?","\u003Cp>ActiveCampaign is a Customer Experience Automation Platform that helps connect and engage with customers. It creates optimized customer experiences by automating various behind-the-scenes marketing, sales, and support processes, such as upsells, promos, and other marketing actions.\u003C/p>",{"id":3704,"question":3705,"answer":3706},4895,"Is there a way to share ActiveCampaign campaign reports with clients?","\u003Cp>You can export reports manually from ActiveCampaign, but there's no native way to send branded, scheduled reports to clients automatically. \u003C/p>\u003Cp> \u003C/p>\u003Cp>With a tool like Whatagraph, you can:\u003C/p>\u003Cp> \u003C/p>\u003Cul>\u003Cli>\u003Cstrong>Schedule automated report delivery\u003C/strong> via email or Slack at a cadence that works for each client\u003C/li>\u003C/ul>\u003Cp> \u003C/p>\u003Cul>\u003Cli>\u003Cstrong>Share live links\u003C/strong> that update in real time - no login required\u003C/li>\u003C/ul>\u003Cp> \u003C/p>\u003Cul>\u003Cli>\u003Cstrong>Export as PDF or CSV\u003C/strong> whenever you need a static snapshot\u003C/li>\u003C/ul>\u003Cp> \u003C/p>\u003Cul>\u003Cli>\u003Cstrong>White-label everything\u003C/strong> with your agency's branding\u003Cbr> \u003C/li>\u003C/ul>",{"id":3708,"question":3709,"answer":3710},4896,"Which tools connect ActiveCampaign to cross-channel marketing reports?","\u003Cp>Several reporting platforms connect ActiveCampaign alongside other marketing channels. \u003C/p>\u003Cp> \u003C/p>\u003Cp>Whatagraph is built specifically for this - it pulls in ActiveCampaign data alongside Google Ads, Meta Ads, GA4, Shopify, and 60+ other sources, giving you one unified report instead of five separate dashboards. 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